TACTICS

■ Focus content on the groups listed in audiences — talking directly to these people will help you to reach your goals.

■ Incorporate a call to action when applicable to garner engagement.

□ A general rule of thumb is the 80/20 rule.

□ 80% of your posts should inform, educate and entertain your audiences.

□ 20% of your posts should encourage calls-toaction.

■ Respond to and interact with incoming inquiries in a timely manner and consistently in your tone and voice.

■ Create posts with the goal of minimizing copy length and maximizing impact.

■ Maintain social feeds with aesthetically pleasing photos and videos that match FoodShare SC’s voice and visual identity. 20% can directly promote your brand

80% of your posts should inform, educate or entertain your audience

The 80/20 Rule

Messaging Tactics Should Include

■ It’s more than just a box of food. ■ Take control of your health. ■ Healthy eating is one Fresh Food Box away. ■ Fresh, quality produce at a value you can’t beat. ■ Good, healthy food for all.