AUDIENCES

RURAL SNAP-EBT PARTICIPANTS URBAN SNAP-EBT PARTICIPANTS

WHO THEY ARE Individuals living in rural counties in South Carolina who receive SNAP-EBT benefits and rely on this to help purchase groceries and household goods.

CTAS Take advantage of FoodShare SC’s rural partners and buy fresh food boxes. WHO THEY ARE Individuals living in urban areas/cities in South Carolina who receive SNAP-EBT benefits and rely on this to help purchase groceries and household goods.

CTAS Take advantage of FoodShare SC fresh food box program using their SNAP/EBT benefits.

BRAND IDENTITY

Tone

FoodShare SC speaks in a welcoming and warm voice and an honest, positive and informative tone, inviting those interested in taking control of their health through fresh food boxes. Voice

On social media, the voice should be gender-neutral, honest, informative and positive.

Point of view

FoodShare SCs will use “we” or “ours” when speaking about the business. When discussing others, “you” or “yours” and “they” or “theirs.” Finding the social media voice

FoodShare SC’s voice on social media should always reinforce its personality — honest, informative, positive, warm and welcoming. You also want to always be speaking directly to your target audience. How would you speak to them if they were right in front of you?