MESSAGING STRATEGY

RURAL SNAP-EBT PARTICIPANTS URBAN SNAP-EBT PARTICIPANTS

• Messaging for this audience should be empowering and helpful. • This audience likely travels a longer distance to purchase a Fresh Food Box.

They want to know that in doing so, they are making healthier food choices and the time and money invested is worth it. • We should ensure that this audience feels confident that their fresh food box has what they need and that taking part in the program will lead to a healthier future. • The calls to action are to come to a

FoodShare SC partner site and purchase a Fresh Food Box with their SNAP-

EBT benefits and tell others about the program. • Messaging for this audience should be empowering and helpful. • This audience is likely on a fixed income and relies on Fresh Food Boxes for their family to eat healthy foods. They live busy lifestyles and rely on the efficient

Fresh Food Box program. • We should ensure that this audience feels they can rely on the Fresh Food

Boxes to be available and filled with things they love each month. • The calls to action are to come to a

FoodShare SC site and purchase a Fresh

Food Box with their SNAP-EBT benefits and share the program with their communities.