GDA Gift Book 2026 by BridgeTowerMediaDigital

IN THIS ISSUE

BATH & BODY

Page 66

Men's Personal Care

Page 68

CBD

Page 70

Luxury Soaps

Page 72

Natural Beauty Care

Page 74 Fragrance

Page 76

Lotions & Skincare

Page 78

Everyday Greetings

Page 80 Gift Wrap

Page 82

Sassy Sentiments

Page 84 Party Supplies

Page 90

Creative Gifts

Page 92

Stylish Socks

Page 94

Wellness

Page 96

Pets

GIFTABLES

Page 98 Inspirational Gifts

Page 100 Message Gifts

Page 102 Self-Expression

Page 104

Local Pride

Page 106 Drinkware

Page 108 Framed Moments

Page 110 DIY Crafts & Gifts

Page 112 Holiday Tabletop Page 114

Christmas Ornaments

Page 116

Holiday Home Décor

Page 118

Christmas Decorations

GOURMET

Page 86

Chocolates & Treats

Page 88

Delectable Dips, Sauces and Rubs

Page 120 Plush Toys

Page 122

Baby Gifting

Page 124 Baby Keepsakes

Page 126 Toys For Kidults

EDITOR IN CHIEF Lenise Willis 336.605.3817 | lwillis@giftsanddec.com

MANAGING EDITOR Amanda Erd | 773.570.4187 | aerd@bridgetowermedia.com

CONTRIBUTING EDITORS Pamela Brill, Amina Brooks, Anne-Marie Earl, Tori Hopper

RESEARCH EDITOR Joanne Friedrick

SENIOR GROUP PUBLISHER, EVP CREATIVE SERVICES Liz Irwin MANAGING DIRECTOR OF HOME FURNISHINGS DIVISION Donna Bischoff | dbischoff@furnituretoday.com

ASSOCIATE PUBLISHER, MIDWEST AND CANADA Garry P. Grenier | 224.558.9996 | ggrenier@giftsanddec.com

ACCOUNT EXECUTIVE, WEST COAST AND EAST COAST Betsy Malito | 925.998.6706 | bmalito@giftsanddec.com HONG KONG, INDONESIA, KOREA, MALAYASIA Quentin Chan | 852.2366.1106

PHILIPPINES, SINGAPORE, TAIWAN, THAILAND fax 852.2366.1107 | quentinchan@leadingm.com INDIA Kaushal Shah | +91 22 2305 9305 | kaushal@kaushals.com

EDITORIAL DIRECTOR Bill McLoughlin

PRODUCTION SPECIALIST Corey Edwards| cedwards@studiobtm.com

DIGITAL MEDIA SPECIALIST Ariel Perez

SENIOR DIRECTOR OF DIGITAL OPERATIONS Chris Schultz DIGITAL OPERATIONS MANAGER Randy Melton

DIRECTOR OF MARKETING AND CREATIVE SERVICES Melanie Bingham

CHIEF FINANCIAL OFFICER John Coughlan

SEE IT FIRST IN DALLAS

Discover what’s new at the first market of the year, where trends begin.

Dallas Total Home & Gift Market

JANUARY 7 - 13, 2026 | TEMPS 7 - 10

Stellar Outlook

Just as stargazers look to the skies for hints at what’s to come, our team has been researching and analyzing consumer preferences for hints at what will be trending, and bringing you this year’s Gift Book, a reliable source for what consumers will be looking for in 2026. Think of this issue as a kind of gift-focused astrology that points to the themes that will guide the gifting landscape over the next year.

Knowing what to buy can be difficult, which is why our annual special edition is so valuable — with insights into consumers’ tastes and behaviors, you can make moreinformed sourcing decisions and feel more confident about your choices for the coming year. With inflation continuously rising and consumer confidence remaining shaky, making the right buying decisions is especially important for this next year.

To help you study our forecast, this issue is divided into two key sections: the consumer research survey and product trend reports, each divided by category of product. Peruse the issue to see what should be on tap for home, fashion, candles, bath and body, stationery, gourmet, giftables, holiday and kids’ goods.

Of special note is millennials’ interest in coastal décor versus Gen Zers’ interest in more formal and elegant décor, and decorative accents were, across the board, the No. 1 home purchase consumers are planning to make over the next year, with area rugs and welcome mats coming in a close second.

Gen Z also seems to be the most interested in personalized gifts, with 71 percent saying personalization was the No. 1 attribute they look for in a gift.

“With insights into consumers’ tastes and behaviors, you can make more-informed sourcing decisions and feel more conﬁdent about your choices for the coming year.”

For the holidays, fewer Gen Zers and baby boomers are looking for Christmas décor, and when it comes to holiday shopping, more consumers said they were waiting until after Thanksgiving to shop for gifts.

Fashion-wise, bold earrings and statementmaking pieces are making a comeback, and Y2K fashions, as well as popular toys and games, are back on the scene, too, as both Gen Z and millennials show an interest in them. With fastfood restaurants offering Y2K throwback menus and toy giants reviving classic ’90s and early 2000s games, this time period is having a resurgence for consumers, and you would be wise to keep the era’s trends top of mind if you have a young customer base.

For more interesting data points, ﬂip through the full survey and then gather more insights and analysis in the trend reports. This edition is all about foresight. The stars may not tell us which home accents will turn heads or which fragrances will be the most popular, but the 2026 Gift Book Consumer Survey certainly can by offering key insights into where the market is headed.

As you explore these pages, think of them as a kind of celestial map for your business. After all, the future of gifting is not written in the stars — it’s written in the choices consumers make, and in how we respond to them with creativity and vision.

Here’s to a bright future ahead and the shining trends sure to help you make a sale.

Lenise Willis Editor in Chief

2026 GIFT BOOK Consumer Survey

Discovering the newest trends for next year.

by Joanne Friedrick Research editor

The 11th Gifts & Decorative Accessories Gift Book provides a window into how a representative sample of U.S. consumers are shopping for gift items for themselves and others across a broad range of categories.

Many of the results shared in the report show the diversity of buying across the generations. As the youngest group — Gen Z — grows into its buying power, it’s interesting to note how their tastes and interests diverge from that of older generations.

While millennials, for instance, still embrace the coastal style for home décor, Gen Z is less inclined to use this blue-based, sun-washed palette and has demonstrated a stronger interest in elegant/formal décor. However, all generations are on board with casual comfort, which continues to be the strongest décor trend overall despite losing a little ground year-over-year.

In the home fragrance arena, Gen Zers are bullish on sprays, while millennials are more likely to buy diffusers, essentials oils to use in them and wax melts to scent their homes. But nothing holds a candle to candles, which are sought by all age groups.

While everyone seems to like giving a useful gift, Gen Z

is much more inclined toward personalized presents, with 71 percent citing it as an important attribute vs. less than 50 percent for all the other generations.

A new question this year centered on what occasion would prompt someone to shop for fashion items at a boutique and gifting won out, although nearly as many consumers thought “just because” was reason enough.

Some other key ﬁndings from this year’s report include:

• Interest in birthday cards with extras as well as pop-up/3-D and musical versions is on the rise.

• Nearly half (46 percent) of gift buyers said they are unlikely to buy CBD products.

• Floral/botanical candles remain the most popular scent proﬁle.

• Millennials are the most interested among all generations in buying gourmet coffee and tea.

• While everyone else is prioritizing decorative accents, baby boomers put rugs and welcome mats on the top of their home décor list.

HOME

How consumers describe their home decorating style or styles

DECORATIVE ACCENTS

are the most popular home furnishings category consumers plan to purchase over the next year, followed by AREA RUGS AND WELCOME MATS.

COMING SOON

DECEMBER

SPECIAL ADVERTISING SECTION

Planning For Holiday 2026

Bonus Distribution Dallas and Atlanta

• Special Section: Consumer Behavior Trends Survey

• Reader Rankings: Bestsellers of the Year

• Style Pulse: Winter Market Debuts

JANUARY

WINTER MARKETS ISSUE

Bonus Distribution Atlanta, Dallas, Las Vegas, NY NOW

• Retail Feature: A Year of Displays—52 Visual Merchandising Tips

• Trending Gift Across Major Gift Categories

Associate Publisher GARRY GRENIER ggrenier@giftsanddec.com 224-558-9996

Account Executive BETSY MALITO bmalito@giftsanddec.com 925-998-6706

Home décor products consumers plan to buy in the next 12 months

Kitchenware products consumers plan to buy in the next 12 months

Types of dinnerware consumers plan to buy

MOVE FORWARD CONNECT. DISCOVER.

Fashion

Types of jewelry consumers plan to buy in the next 12 months

Preferred material type for jewelry

Caspian

Portia

Amari

Imogen & Cairo

Types of fashion accessories consumers are most likely to buy in a gift store/fashion boutique

Apparel

Handbags/totes/wallets

Fashion

Hairband/clips/hair

By Generation

Source: Strategic Insights, 2025 Gifts & Decorative Accessories Study

63% of Gen Z are likely to buy FASHION JEWELRY from a boutique, which is a 21% increase from 2024.

CANDLES

Home fragrance products consumers are most likely to buy in the next 12 months

76% of consumers say they are likely to purchase a CANDLE in the next year, making this the most popular home

Candle products consumers are most likely to buy in the next 12 months

Candle

fragrances consumers are most likely to buy in the next 12 months By demographic

Source: Strategic Insights, 2025 Gifts & Decorative Accessories Study

BATH & BODY

Likelihood consumers will buy bath & body products as gifts or for themselves from a boutique store in the next 12 months

Likelihood consumers are "somewhat" or "extremely likely" to buy bath & body products as gifts or for themselves in the next 12 months

By Generation

46% of consumers said they are unlikely to buy CBD products in the next 12 months.

Bath & body products most likely to be purchased at a boutique store

Types of bath & body products bought at a boutique store

By Gender

are

STATIONERY

to

Most popular birthday card types

$3.00 to $3.99

Gourmet products consumers plan to buy as gifts in the next 12 months

By Generation

Kitchenware products consumers plan to buy as gifts or for themselves in the next 12 months

GEN Z members are most likely to buy KITCHEN TOOLS, while MILLENNIALS are most likely to purchase CUTTING BOARDS for themselves or as gifts.

Source: Strategic Insights, 2025 Gifts & Decorative Accessories Study

GIFTABLES

Occasions consumers are most likely to purchase a gift for in the next 12 months

Purchasing behavior for gift sets with multiple items

Most important gift attributes

Primary reason for buying a gift set By Gender

HOLIDAY

Holidays and seasons consumers plan to buy home décor for in the next 12 months

Consumers’ average planned spending on holiday décor over the next year

9% of consumers do not plan to buy any holiday or seasonal décor in the next 12 months, down from 10% in 2024.

Attributes consumers look for when buying Christmas ornaments

Kids

Toy categories purchased by age group

Importance of licensed characters when buying toys

Likelihood of buying a kid's toy or game for yourself or someone 18 or older in the next 12 months

About the data

Gifts & Decorative Accessories ﬁelded an exclusive online consumer survey in July 2025 about gift products and home decorating.

Types of games or toys bought for an adult

The survey garnered 505 responses. The respondents included 76 people from Gen Z, 154 millennials, 143 members of Generation X and 132 baby boomers. The survey also represents responses from 139 households with incomes below $50,000; 152 households in the $50,000 to $100,000 income range; 146 households earning between $100,000 and $200,000; and 65 earning more than $200,000. The sample was balanced nationally based by geographic area, ethnicity, age, home ownership and income groups.

The results explore consumer opinions on buying, owning and giving products in the home décor, candle, dinnerware, holiday décor, gourmet and housewares, fashion and apparel, bath and body, CBD, greeting cards and stationery and toy and general gift categories. The research was conducted and analyzed by Strategic Insights for Gifts & Decorative Accessories.

SPRING AND SUMMER DÉCOR

Signs of the change in seasons are reﬂected in gifts for the home that celebrate nature.

The return of longer days and warm weather reignites consumers’ interest in refreshing their homes. After months of hunkering down in living spaces dominated by heavy fabrics and darker hues, shoppers are adding touches of lighter and brighter tones and décor that signify a new beginning.

According to the 2026 Gift Book Consumer Survey, younger customers are most notably in the market for updated merchandise. Gen Zers lead the pack, with 32 percent of respondents planning to purchase spring décor in the next 12 months, followed by 23 percent of millennials. A modest 21 percent of Gen Xers and 16 percent of baby boomers round out the springminded shoppers.

Creating a Buzz

While bunnies and chicks are synonymous with Easter and traditional springtime celebrations, birds and bees are making homes for themselves in the spring décor section. With three out of every 10 Americans engaged in birdwatching, as per a 2024 U.S. Fish & Wildlife Service report, consumers are bringing their beloved pastime into the home with decorative birdhouses, detailed ﬁgurines and bejeweled pillows.

Ladybugs, caterpillars and butterﬂ ies are popping up on everything from greeting cards to ornate paperclips, but it’s the bumblebee that is still generating its own special buzz. Of note are beehive-centric products, including themed tea pots, decorative metal cages and serving bowls. Retailers can cross-merchandise these items with gourmet honey jars or, for a more playful vignette, display Winnie the Pooh plush, baby apparel and other layette items with honeybee picture frames for a sweet nursery.

Flower Power

Specialty gift stores are blossoming with spring and summertime ﬂorals, as seen in home décor products spanning multiple categories. Bud vases are trending as an inexpensive choice for

Special T Imports, Inc. 844.480.GIFT (4438). specialtimports.com

“Summer décor purchases are equally spread across generations, with 33 percent of Gen Zers expecting to buy these types of products.”

personalizing a guest room or enhancing a tablescape. In the home fragrance space, ﬂoral/botanical scents are consumers’ top pick (66 percent) when purchasing candles in the coming year. Blended fragrances layered on top of one another are on trend, particularly citrus and spice combinations.

Colorful hydrangeas are also making a statement in summer décor. Blue-hued bouquets are appearing on kitchen soft goods, including aprons, oven mitts, potholders and tea towels. Meanwhile, scalloped-edged hydrangea dishes and platters, paired with freshly picked arrangements, complete the springtime dinner table.

Salute to Summer

Backyard barbecues, pool parties and dining al fresco all bring opportunities for consumers to enhance their existing outdoor set-ups. Summer décor purchases are equally spread across generations, with 33 percent of Gen Zers expecting to buy these types of products. While spring holidays denote an average purchase of $82.80 for next year, consumers plan to spend $98.60 on summer holiday décor. Keeping red, white and blue merch in stock sets the stage for successful, successive seasons.

GARDEN DÉCOR

Outdoor green spaces are getting personal with decorative statues, sculptures and other visual accents.

Whether it’s an expansive backyard outfitted with landscaped plantings, or a modest set-up of potted herbs and flowers on a deck or porch, consumers are enhancing their outdoor spaces with decorative garden accents. The 2025 U.S. Houzz & Home Study reveals that more than half (53 percent) of surveyed homeowners updated their outdoor spaces in 2024, with beds and borders representing the most work at 29 percent. With an eye toward beautification and enhancing curb appeal, consumers continue to seek out cost-effective ways to make small, but impactful improvements to their outdoor living environment.

What’s in Store for Outdoor

Enhancing outdoor spaces with complementary accessories lets people personalize their gardens and create carefully curated habitats. The 2026 Gift Book Consumer Survey reveals that 40 percent of respondents are likely to purchase outdoor décor, such as porch boards, wind chimes, garden ﬂags and outdoor pillows, in the next 12 months.

Regardless of age or housing status, whether renting or owning their homes, consumers across the board are demonstrating a desire for garden goods. Gen Zers represent the largest group at 50 percent, followed by 40 percent of Gen Xers, 39 percent of boomers and 36 percent of millennials. As retailers retire their post-holiday inventory and make room for garden décor, they have ample opportunity to appeal to shoppers who will be mapping out plans for the year’s ﬂower beds and spring and summer plantings.

Anything but Garden Variety

The ever-changing landscape of emerging blossoms and blooming buds is the ideal backdrop for a variety of colorful accent pieces, many of which are inspired by nature. Decorative animal ﬁgurines and sculptures add a playful vibe to verdant greenery. Current trends include whimsical designs of frogs, rabbits and

SPI-Home. 800.223.4438. spi-home.com

“As gardens continue to serve as forms of self-expression, retailers can expect to see more art-driven décor for outdoor spaces.”

other creatures in playful poses: reading a book, playing a game of cards or suiting up for a swim. Also popular are twosome animal sculptures of romantic couples and/or parent and child, which can be merchandised for anniversaries, Mother’s Day and Father’s Day gift giving.

Bird lovers also have a place in the garden. While cardinals have become a wintertime and holiday staple in gifts and other home décor, these red-feathered birds have cultivated a presence as small-scale statues, stakes and garden stones that serve to memorialize a family pet or loved one. Bird baths are awash with designs of fun motifs featuring felines ready to pounce and ﬁshing frogs, replacing standard stone and cement structures with these personalized selections. As gardens continue to serve as forms of self-expression, retailers can expect to see more art-driven décor for outdoor spaces.

Also of note are wind chimes in elaborate designs of coiled metals and motifs of bees, dragonﬂies and butterﬂies. Decorative metal planters fashioned from rust-free brass, copper and aluminum are a practical, yet stylish option for today’s container gardens.

WIND CHIMES

Retailers can highlight wind chimes as an unexpected gift for special occasions and as opportunities for shoppers to expand their outdoor entertainment décor.

While consumers usually think about entertaining outdoors in the warmer months, giftable décor items like wind chimes can extend the longevity of an outdoor space by creating an enchanting and relaxing atmosphere all year long. Younger shoppers are especially looking for items to make better use of their outdoor spaces. In fact, 50 percent of Gen Z shoppers, according to the 2026 Gift Book Consumer Survey, have indicated that they plan to search for new ways to refresh their outdoor spaces. Retailers can answer this call by merchandising wind chimes with other outdoor appeals like garden stakes, tabletop ﬁrepits and fonduestyle s’mores kits.

Chiming on Theme

Millennial customers are not to be counted out, as they’re specifically searching for outdoor items that center around a specific theme for their outdoor entertaining purposes. Forty-one percent of millennials reported in the 2026 Gift Book Consumer Survey that they’re hoping to find outdoor décor that fits their theme, and wind chimes can add an unexpected element of cohesion to bring their spaces together.

Retailers could look toward the powerful elements of nostalgia and novelty to add to their wind chime offerings, such as chimes painted with favorite childhood movie or television characters. Chimes that ring with the tone of childhood showtunes or memorable sounds could prove to be the ideal gift for consumers and their friends.

A Gift for Every Occasion

While PwC signaled that Gen Z shoppers plan to be more cautious with their holiday spending, more than 55 percent are looking to ﬁnd unique items for both Mother’s and Father’s Day, according to the 2026 Gift Book Consumer Survey. Wind chimes are an ideal gift for these holidays, with several manufacturers offering custom engraving, custom chime tones and a variety of

Wind River. 800.345.2530. windriverchimes.com

“Chimes that ring with the tone of childhood showtunes or memorable sounds could prove to be the ideal gift for consumers and their friends.”

chime materials to choose from. Commemorative wind chimes also make for great wedding and anniversary presents.

Apart from holidays and milestone occasions, wind chimes can also be a unique and powerful way for shoppers to express condolences for a loss or to memorialize a loved one. Wind chimes with a sentimental message or cardinal motif are perfect for the occasion.

Go Digital

From displaying digital screens featuring available customizations to providing a chime tone playlist through a Bluetooth speaker, digital elements can really upgrade a wind chime display. PwC found that 53 percent of consumers are still looking to shop in-person to experience purchases before they pay, and incorporating digital components can help make the experience even more immersive.

As an irresistible interactive product, retailers can easily showcase the variety of chimes available while promoting the variety of occasions for which they can be gifted.

Celebrate a season of love with Wind River’s Wedding & Anniversary Collection, the perfect gift for couples of all ages.

Reminiscent of soft sunsets and blooming flowers, Corinthian Bells® Rose, our newest addition to our most popular chimes, will add an aura of tranquility, elegance and sanctuary to your home.

SUSTAINABLE AND ECO-FRIENDLY

The demand for products that are better for the environment continues, especially with younger consumers.

Sustainable and eco-friendly home décor will continue to take up space in 2026 with natural materials remaining popular. Today’s consumers are redeﬁning how they want to be perceived and are choosing more responsible materials for their homes.

In 2024, the Sustainable Market Share Index (SMSI) showed that consumer products with sustainable attributes marked on their package enjoyed nearly a quarter of the market share (24 percent), up from 21.2 percent in 2023. The SMSI research also showed that products marked as sustainable tend to outperform conventional goods in growth. Products marked as environmentally friendly grew faster in the U.S. market than conventionally marketed alternatives — meaning consumers are seeking out such products instead of taking what’s easily available.

Younger consumers are especially putting an emphasis on products that keep Mother Earth top of mind, according to the 2026 Gift Book Consumer Survey. Seventy-one percent of Gen Z said a product made from sustainable or eco-friendly materials was either “somewhat important” or “very important” to them, while only 38 percent of baby boomers shared that interest.

And even though sustainable or eco-friendly products typically come with a higher price tag, 68 percent of all consumers said they would be willing to pay more for the products. Millennials are even more willing — with 80 percent saying they would pay more to stay sustainable.

Trending Materials

Sustainable home décor has been deﬁned by its materials like bamboo, cork, coconut, straw, cob, and natural fabrics like hemp, wool and jute. These materials will continue to trend because of their renewability and natural origins.

Olive wood, in particular, is seeing an increase in kitchenware and serveware. This wood is ideal for the kitchen space because it is dense, hard and highly resistant to wear and tear. It is also

Ten Thousand Villages. 717.278.2282. wholesale.tenthousandvillages.com

“Consumers are redeﬁning how they want to be perceived and are choosing more responsible materials for their homes.”

resistant to staining and odors, making it ideal for absorbing liquids, oils and smells.

Meanwhile, reclaimed wood and recycled textiles, books, bottles, license plates and metal will continue to make their way into the home décor space due to their aesthetic appeal and versatility, especially as vintage charm continues to trend.

Get in on the Recycled Trend

Products made with recycled metals, glass and tiles will continue to be popular for consumers who lean towards boho, rustic, coastal or modern design aesthetics.

The coastal decorating style has been trending upward, with 17 percent of consumers using it to describe their home style this year compared to just 14 percent last year. Rustic/cottagecore has also seen a slight uptick, coming in at 19 percent this year vs. 17 percent last year. Modern/urban chic saw the biggest jump in consumer decorating style, with 35 percent of consumers now opting for such style compared to just 28 percent last year.

Materials like straw and organic cotton hemp will continue to be popular across these design styles for a variety of products like plant holders, baskets, rugs, pillows and even plush toys.

CASUAL DINING & OUTDOOR ENTERTAINING

New designs in melamine make for functional, yet sophisticated outdoor entertaining.

Casual entertaining has taken on a whole new level of sophistication in recent years. For today’s consumers, gathering outside can be an elevated affair. That shift in mindset is fueling a wave of innovation in entertaining, particularly with outdoor tableware.

Is This Melamine?

One of the biggest trends gift retailers are seeing is melamine that mimics the look and feel of ceramic or stoneware. Manufacturers are now producing pieces with textured glazes, organic shapes, and even reactive ﬁnishes that give the impression of handmade pottery. This elevated approach allows consumers to set a beautiful, durable table indoors or outdoors, without the worry of breakage.

For gift retailers, this is a golden opportunity. These collections offer the best of both worlds: upscale aesthetics that appeal to style-conscious shoppers and the practicality that makes them perfect for gifting.

Outdoor Entertaining on the Rise

The popularity of outdoor dining is a major driver of these trends. According to the International Casual Furnishings Association’s annual 2025 Outdoor Living Trend Report, after making updates to the outdoor space homeowners use for personal time, 55 percent dine al fresco. That means more consumers are investing in stylish, functional tableware designed to stand up to outdoor use.

At the same time, there’s growing consumer interest in outﬁtting outdoor dining spaces more completely. According to the 2026 Gift Book Consumer Survey, 25 percent of consumers plan to purchase outdoor dining sets and accessories in the next 12 months. That demand positions melamine as a must-have item on your shelves, since it pairs perfectly with other outdoor essentials like beverage dispensers and portable serveware.

Tag. 773.871.1300. tagltd.com

“More consumers are investing in stylish, functional tableware designed to stand up to outdoor use.”

Designs to Watch

Patterns and ﬁnishes are also evolving. Earthy neutrals remain a staple, but bold Mediterranean-inspired motifs, coastal blues and nature-inspired designs are gaining traction. Layering melamine pieces with textiles such as outdoor-safe linens or bamboo accents adds another dimension to casual dining displays, encouraging your customers to envision a fully styled outdoor tablescape.

Decorative serveware that stands out, such as a boldly colored pitcher or acrylic salad tongs with splashes of color, complete the outdoor dining experience. And just like with indoor tabletop trends, scalloped edges and “cabbagewear” style of dishes and serveware are making a comeback.

For gift retailers, the message is clear: Melamine has entered a new era, and consumers are ready to embrace it. Stocking elevated melamine tableware — especially pieces with ceramic-like ﬁnishes — means offering customers durable, stylish solutions for both everyday dining and outdoor entertaining. As shoppers continue to blur the line between indoor and outdoor living, these products are becoming not just practical, but aspirational.

Outdoor Entertaining with

Celebrate outdoors with durable melamine, breezy acrylic glassware, and enamel candle holders that glow long after sunset. Perfect for grilling, casual entertaining, and every gathering under the sun.

LAKESIDE LIVING

Chic lakeside décor in moody greens and blues and playful accessories that declare lake life the best life appeal to consumers who appreciate a good vacation day.

A person’s home should be their safe space where they can relax, daydream and ﬁnd inner peace, and nothing helps to accomplish that more than decorative accessories inspired by the beauty of the great outdoors.

According to the 2026 Gift Book Consumer Survey, 17 percent and 19 percent of consumers say coastal or rustic/cottagecore describes their decorating style, respectively. And though those styles vary slightly from typical lakeside décor, they do bear quite a few similarities and prove that consumers are still seeking nature-inspired décor. Accessories that remind consumers of relaxing days on the lake up the ante.

Chic Over Cliché

The biggest trend in lakeside décor is consumers choosing more minimalist décor that evokes the peace and serenity associated with lakeside living without relying on the on-the-nose designs like rope-accented wall art or paddle-shaped décor. Shoppers looking to either outﬁt their lakeside home or bring lakeside vibes into a non-lakefront property will be seeking blankets, decorative pillows and other soft accessories in moody blues and greens, as well as more simplistic wall art and decorative accessories with just a small wink to lakeside living.

Neutral home accessories offer a great backdrop to mossy green checkered pillows or a dark-blue cable-knit throw. Locally made artwork and home accessories from lakeside towns add more charm to the homes of locals and tourists, alike.

Everyday Living on the Lake

While lakeside home décor has become more minimalist, everyday lifestyle accessories have not. Lake-life enthusiasts enjoy touting their love of the lake with coffee cups, trucker hats, tote bags, sweatshirts, picture frames and more adorned with lake-focused messages like “Lake People,” or “Boat Baby.”

Accessories adorned with simple messages in a stark blue, as

“Lake-life enthusiasts enjoy touting their love of the lake with coffee cups, trucker hats, tote bags, sweatshirts and more adorned with lake-focused messages.”

well as those accompanied with a classic lake motif like a paddle or anchor are equally popular.

Lake-enthusiast accessories also go hand-in-hand with those that feature bears, boat-life themes and camping motifs.

Anchored in Place

The classic icon of an anchor still reigns supreme in lakeside living accessories. Whether adorning coffee cups, fashion accessories or decorative pillows, the cliché yet chic design remains a mainstay.

Depending on the illustration style, the anchor can read as sophisticated when paired with a simple blue design or lake-life message, but can also read as sassy with messages like “nauti boy.”

The fish motif, whether donning decorative pillows, outdoor serveware or wall art, is another popular icon for lakeside living enthusiasts. Many consumers who identify with lakeside living are avid fishermen and enjoy expressing their love of the sport. Hats with the phrase, “gone fishing,” not only express that love of the hobby, but also reflect the idea of disconnecting from work and enjoying a peaceful pastime. Pavilion. (888) 762.4457. wholesale.paviliongift.com

OUTDOOR HOME DÉCOR

Decorative accents for outdoor spaces can emphasize growing consumer styles while providing whimsical décor moments that enhance social gatherings.

From porch boards to door hangers and more, outdoor home décor often illustrates both consumers’ styles and the messages they value. Gift retailers can easily provide customers with a wide variety of options to choose from. As more than half of Gen Z consumers plan to increase the social events they hope to host, according to the 2026 Gift Book Consumer Survey, outdoor décor, like a funny welcome mat, can easily elevate any social event and create conversation for guests.

Beyond traditional wreaths, mats and message-focused decorations, the latest trend in outdoor décor is clever accents that warrant a double-take, like garden pot huggers that give the illusion of small rabbits hanging from planters or snails crawling down the sides.

For planters themselves, renters can beneﬁt from textured pots in shapes of tree stumps, leaves, shells and more to bring the outdoors closer to their front doors. Porch signs, boards, welcome mats, and more can all beneﬁt from additional customization to communicate to customers that retailers are willing to provide a rewarding, in-person shopping experience.

Decorating in Style

Moving away from the once-ubiquitous farmhouse and country styles could beneﬁt retailers looking to attract a wide range of ages and shoppers. According to the 2026 Gift Book Consumer Survey, Casual Comfort and Modern/Urban Chic styles were the most popular styles across all generations. Retailers could take advantage of an outdoor décor inventory refresh for customers looking to add décor that ﬁts within these styles.

Stocking more abstract garden sculptures made of metals such as copper, gold and bronze could catch the eyes for those looking to add more of a modern twist to the home garden. Meanwhile, adding hanging planters with unique hexagonal or diamond shapes could emphasize the clean lines shoppers are looking to add to express their style.

Audrey’s Home & Gift. 717.865.6524. audreys.com

“Beyond traditional wreaths, mats and message-focused decorations, the latest trend in outdoor décor is clever accents that warrant a double-take.”

Casual comfort was the most popular style for all generations who responded to the 2026 Gift Book Consumer Survey, with more than 75 percent of Gen Z, Gen X, and boomer generations using the style to describe how they decorate. Sixty-eight percent of millennials also indicated they prefer casual comfort. Translating this to outdoor home décor can mean increasing inventory of décor made from materials such as wood, cement and other naturally occurring materials.

Staging the Outdoors In-Store

Retailers can powerfully demonstrate how outdoor home décor items can improve consumers’ spaces through thoughtfully curated staging. Creating a sitting space that showcases retailers’ newest outdoor décor, from an outdoor dining tablescape to a relaxing nature reading nook with garden planters and a wind chime, can help shoppers envision the pieces (and their beneﬁts) in their own spaces.

Creating a welcoming space for customers to see how outdoor décor could beneﬁt their entertaining areas regardless of season or holiday can provide an advantage that online retailers can’t deliver.

DECORATIVE ACCESSORIES

From colorful wall art to special picture frames, home accents can liven a space and the owner’s mood.

Studies show that people, especially women, are affected by their environment, meaning the state of one’s home can affect their mood and mental health. This is why it’s important for consumers to spruce up their homes every once in a while, and people often do, even when times are hard. If a customer can’t afford a full remodel or new furniture, they’ll look to decorative accents to get the job done.

According to the 2026 Gift Book Consumer Survey, 61 percent of consumers say they’re most likely to buy decorative accents, such as vases, ﬁgurines and small decorative items, to freshen up their space over the next year. Not too far behind the No. 1 category is area rugs and welcome mats, and wall art at 52 percent and 50 percent, respectively.

So which accents provide the most positive impact? Recent articles by Mental Health America, UW Health and the Newport Institute suggest the answer lies in personalized décor, greenery and views of nature, a neat and organized layout, and calming colors and shapes.

Scandinavian Cleanup

Neutral shades are still trending in home décor for two reasons: They provide an easy backdrop for colorful accents that can be swapped out, and they read as “clean” and minimal for a calming Scandinavian style. Functional décor that offers organization is also popular for customers looking for a stress-reducing design style.

Natural Connection

Blues and greens will continue to be popular shades in home décor since they can be both cheerful and calming. Decorative wall art with botanical motifs, stylish plant hangers and pots, cottagecore décor and soft Boho-style accents will continue to be in demand for customers who desire a connection to nature.

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“Sixty-one percent of consumers say they’re most likely to buy decorative accents, such as vases, ﬁgurines and small decorative items, to freshen up their space over the next year.”

Moody but Cozy

With #readingnook and #cozyreads trending on social media, moody décor and accents that evoke an “old-fashioned study” vibe are becoming increasingly popular, especially among the #booktok community. Think leather journals and armchairs, a plush throw blanket in a jewel-tone color, and framed “taxidermy art” for a gothic or Victorian touch. Earthy browns and darker reds are burgeoning as a young trend this year for a more dramatic cozy look and are expected to grow in popularity.

Personal Preference

Personal touches like decorative picture frames or those that mark a special occasion are daily reminders of cherished moments. Popular frame styles include metallics with ﬂoral and botanical motifs, minimalist wood and rattan designs, and those with special messages like, “My Furry Best Friend,” “Sisters for Life,” or “Happily Ever After.” Message gifts, like a welcome mat that says, “Dogs Welcomed Over People,” further personalize a home and add a touch of humor to everyday life.

FASHION JEWELRY

The next year will be a fun one for fashion, with both minimal and bold styles trending.

As consumers continue to express themselves through their choices in accessories, this next year is going to be an extra fun one for fashion. Though smaller accessories will still be in demand for customers looking for minimal accessories, bolder styles — like eccentric ear cuffs, mismatched earrings and larger, sculptural earrings — are shining in the spotlight, too.

The top accessories customers will be looking for, according to the 2026 Gift Book Consumer Survey are earrings, at 50 percent, and necklaces, at 46 percent. Silver and white gold accessories will be the most in-demand choices, with 66 percent of consumers preferring them. Fifty-two percent of consumers are interested in yellow gold accessories and 39 percent of consumers said they preferred those accented with gemstones.

Small but Impactful

Tiny stud earrings are timeless and will never go out of style. Those with just a hint of personality, like a twisted knot, a natural gem entangled in metal or an artistic shape like a butterﬂy or bow, will continue to trend for consumers looking for a more minimal approach to fashion.

For this style trend, earrings that are “no fuss,” like those that can be worn constantly, are key. Think: earrings with ﬂat backs that don’t hurt during naptime and jewelry that is waterproof and tarnish proof.

Y2K Called

Fashion statements from the early 2000s are coming back. While smaller earrings and thin, layered necklaces have dominated the fashion scene for the last couple of years, larger statement pieces are making a comeback. Oversized statement necklaces, in particular, are seeing an uptick in popularity, as well as fun, colorful acrylic earrings and bold, sculptural earrings. Bold cuffs, asymmetrical rings and geometric earrings are trending as a minimal, but artistic approach to self-expression.

“Bold cuffs, asymmetrical rings and geometric earrings are trending as a minimal, but artistic approach to self-expression.”

With the hashtag #sculpturalstyle trending on TikTok and Instagram, young customers are looking for clean, but statement-making silhouettes. Large, gold seashell earrings and pearl-accented drop earrings offer a classic coastal ﬂair, while oversized ﬂorals make a bold, artistic statement.

Hoops are getting an extra-large upgrade, too, with larger hoops trending over smaller ones. Hoops accented with beads or fabric offer a global, artisanal twist.

Charmed, I’m Sure

Charm bracelets and charm necklaces saw a burst of popularity over the last year and will continue to do well in store, especially as millennial fashions take back the spotlight. Charm bars, which offer a fun shopping experience and the opportunity to personalize an item, will continue to be on-trend.

For 2026, fashionable charms are going beyond jewelry. Bag charms and phone charms will be just as popular for self-expression as personal jewelry. Plush charms, in particular, are gaining popularity since they add a touch of childlike charm to teen and young adult purses, backpacks and more. Quirky characters like frogs and personiﬁed international foods will be popular.

RESORT WEAR

Brightly colored apparel and functional, yet fashionable accessories are mustpacks for customers headed to tropical destinations.

While chilly winters have customers escaping to warmer resorts and the summer months have consumers chasing sunny vacations, it now appears that anytime is a good time for a tropical vacation, no matter the season.

According to Marriott Bonvoy Traveler, The New York Times and Forbes, off-seasons or “shoulder seasons,” meaning fall and spring, have become their own popular seasons for vacation travel, with consumers looking for off-season deals and less crowded destinations, as well as better remote-work spots. The trend has led to an increase in vacation travel since the entire year appears to be just as good a time as any to shake things up and go away for a weekend or two.

Autumn, especially, appears to be “the new summer.” According to a New York Times article, “a consortium of high-end travel agencies say that fall bookings have climbed 30 percent.” The same article noted that there has been signiﬁcant growth in online searches for traditional beach spots, like the Hamptons, in September and October.

The extended vacation season means more customers will be looking for resort wear, smart travel goods and resilient accessories that are both functional and fashionable.

Colorful and Chic

Brightly colored apparel will always be synonymous with resort wear, but now that customers are seeking more elevated and minimal styles, especially those mixing business with pleasure on work trips, resort wear that mixes oﬃce elegance with resort fun will be appealing purchases. Lightweight knit sweaters that work for a day on the beach or a Zoom call will continue to trend, as will apparel made for layering. A bright pink tank top with an open white button-down easily transitions from a day at work to an oceanside lunch out. Oversized button-downs also make for chic swimsuit cover-ups.

Lightweight maxi dresses, ﬂoral dresses that can be worn

Elsie & Zoey by Howard’s Inc. 800.777.5658. howardsinc.com

“The entire year appears to be just as good a time as any to shake things up and go away for a weekend or two.”

multiple ways and coordinating two-piece sets are well suited for any time and occasion, as well. Prints inspired by tropical botanicals, ocean sprays and wild animals add a touch of playfulness and are all on trend.

Minimalist stud earrings in silver or white gold or those that include a natural gemstone will be popular accessories since they work for a variety of occasions. For bolder shoppers, sculptural ear cuffs tap into the latest fashion trend, and every traveler will appreciate waterproof and tarnish-proof jewelry.

Hold On to Your Hats

A vacay must-have, hats are back in a big way, both for their cancer-preventing function and fashionable ﬂ air. As more consumers keep health and wellness at the center of their purchasing decisions, hats are essential buys for vacationers looking to block harmful sunrays.

Oversized sun hats, wide-brimmed fedoras and colorful bucket hats all provide sun protection, while adding a splash of personality to an outﬁt. For 2026, look for fun and festive embellishments like feathers and rhinestones that add a touch of popular “resort glam.”

SPEC-TACULAR EYEWEAR

There’s a clear demand for stylish eyewear that gift retailers can focus on.

Reading glasses and sunglasses are no longer just functional accessories — they are fashion statements and impulse buys that ﬁt beautifully into the gift retail space. More and more, consumers are drawn to eyewear that blends practicality with personality, and today’s designs are delivering just that. For gift retailers, this category presents an exciting opportunity to stock items that are stylish, affordable and highly giftable.

Necessity Meets Style

The demand for reading glasses continues to grow, with millions of Americans reaching for a pair every day. According to the Vision Council, 34.5 million Americans (13.2 percent) wear over-the-counter reading glasses. While necessity drives sales, design is what inspires repeat purchases and gifting potential. Today’s readers are no longer conﬁned to basic frames. Instead, they showcase bold shapes, vibrant colors and playful patterns. Think: tortoiseshell with a modern twist, crystal-clear frames, or chunky oversized silhouettes that nod to runway trends. Many brands are also introducing multipacks — three or four coordinated pairs — encouraging consumers to treat reading glasses as fashion accessories they can mix and match. For retailers, the appeal goes beyond function. According to the 2026 Gift Book Consumer Survey, 8 percent of consumers plan to purchase reading glasses from a gift store in the coming year. By curating designs that combine style with affordability, retailers can position reading glasses as an easy add-on purchase or thoughtful gift item.

Sunglasses make a Statement

Sunglasses continue to dominate as both a necessity and a fashion essential, making them a standout in the accessories category. The 2026 Gift Book Consumer Survey also found that a whopping 33 percent of shoppers plan to buy sunglasses from a gift store in the coming year.

“By curating designs that combine style with affordability, retailers can position reading glasses as an easy add-on purchase or thoughtful gift item.”

Current trends lean into personality-driven design. Oversized frames, retro aviators and colorful lenses are making a comeback, while sustainable materials like recycled plastics and bio-based acetates are increasingly popular. Mirrored and gradient lenses add a playful edge, while minimalist wire frames appeal to customers who prefer understated elegance. The range of styles means retailers can cater to a wide audience, from trend-conscious teens to practical, fashion-forward adults.

An Easy Sale

Both reading glasses and sunglasses check multiple boxes: They’re functional, affordable and easy to display, and they make for a convenient impulse purchase. Their compact size makes them ideal for eye-catching counter displays or seasonal assortments. By highlighting design trends — whether bold statement pieces or eco-conscious frames — retailers can inspire shoppers to see eyewear not just as a need, but as a style-driven gift category.

COZY

FOOTWEAR

Increased demand for hygge lifestyle goods has customers seeking fuzzy slippers in chic yet simple designs.

The “year of hygge,” when American consumers became obsessed with the Danish concept of living cozy, might have had its heyday almost a decade ago, but the idea of creating a warm and inviting space has still left a mark on consumers. Though not often coined as “hygge” anymore, the trend of surrounding oneself with warm and comfortable things has been lingering and is now growing.

According to the 2026 Gift Book Consumer Survey, 74 percent of those surveyed said Casual Comfort was their decorating style, meaning cozy accessories are still top of mind for the majority of shoppers. And nothing says “warm and cozy” like a quality pair of slippers. Slippers make great all-occasion gifts — whether tucked into a trendy self-care basket or given on their own — and they’re also popular personal purchases.

The 2026 Gift Book Consumer Survey also found that 25 percent of consumers say they would buy slippers in a boutique store, speciﬁcally.

Basket Cases

Whether shoppers are looking for some ﬁllers for their “boo basket,” a viral trend that has garnered more than 600 million views, or some nice additions to a self-care gift basket or Mother’s Day bundle, slippers are the perfect choice. Consider merchandising a few slippers with other themed items, like a lavender-themed self-care basket or a video-game care kit with snacks included.

Though slipper designs are wide ranging, here are the top trends in cozy footwear to stock up on for 2026.

Nordic Notions

Since COVID-19 put luxury loungewear on the map, cozy footwear has gotten even more fashionable and in demand. For 2026, expect repeating geometric patterns and knit-style slippers to be in demand as the maker movement continues. Similar to

snoozies!®. 252.650.7000. snoozies.com

“Slippers make great all-occasion gifts — whether tucked into a trendy selfcare basket or given on their own — and they’re also popular personal purchases.”

Nordic fashion statements, slippers with fashionable but minimal designs hit the mark for a vast array of customers.

Living Out Loud

Products that aid in self-expression are still popular for shoppers, especially younger consumers.

According to the 2026 Gift Book Consumer Survey, 45 percent of consumers look for “personalized” attributes when shopping for new goods and the same number of consumers also look for items that reﬂect personal interests.

Much like the explosive sticker trend, slippers with funny messages or designs that reﬂect a favorite hobby or interest remain popular as both gifts and self-purchases. Whether it’s a cute design aimed at dog or cat lovers, a funny golf pun or a snarky statement about Mom needing some wine, there is a fun and colorful slipper design for every personality and interest. Top hobbies and interests expected to remain strong in 2026 include knitting and crafting, reading, hiking and being outside, gardening, making home brews and playing quirky sports like pickleball or disc golf. Slippers that wink to ﬁshing, grilling or playing golf are easy sells for Father’s Day.

ARTISAN-MADE JEWELRY

Traditional metals and colorful gemstones are expected to attract consumers in 2026.

Artisan-made jewelry continues to shine in the gift market, offering customers meaningful pieces that blend craftsmanship, individuality and style. For retailers, this category presents an exciting growth opportunity, as consumer demand is being fueled by both personal expression and the growing appreciation for handmade artistry. According to a report by Allied Market Research, the global handmade jewelry market was valued at $151.5 billion in 2022 and is projected to reach $472.5 billion by 2032. With such high demand, the following trends are golden.

Metals and Materials in Demand

According to the 2026 Gift Book Consumer Survey, white gold and silver jewelry are in the highest demand, with 66 percent of respondents planning to purchase in the coming year, followed by yellow gold at 52 percent, gemstones at 39 percent, and rose gold at 35 percent. This mix of classic and contemporary styles underscores the importance of variety in merchandising. Retailers who stock a balance of timeless metals alongside gemstone accents or rose gold pieces can meet the full spectrum of customer preferences.

Design Trends to Watch

Current design trends in artisan jewelry highlight individuality and self-expression. Layered looks, delicate stacking rings and personalized charms remain strong sellers, while bold statement pieces — particularly those featuring natural gemstones or mixed metals — are making a comeback. Minimalist designs in silver and white gold resonate with younger consumers seeking everyday wear, while heirloom-inspired pieces appeal to fashionistas looking for jewelry to tell a story. Sustainability is also shaping the market, with many artisans using recycled metals or ethically sourced stones to meet the rising demand for eco-conscious products.

For gift retailers, artisan-made jewelry is more than just a

Anju Jewelry. 404.221.0707. anjujewelry.com

“Retailers who stock a balance of timeless metals alongside gemstone accents or rose gold pieces can meet the full spectrum of customer preferences.”

product category — it’s a way to deliver personalization and value to customers. By curating collections that showcase craftsmanship, variety and story-driven appeal, retailers can tap into one of the fastest-growing segments of the jewelry market. With strong consumer interest and a global market on the rise, artisan jewelry is well-positioned to remain a top-performing category for years to come.

Handmade Touch

Consumers have been gravitating toward jewelry that feels personal and authentic for several years now, with no signs of slowing. Customers value the stories behind the jewelry just as much as the design itself. Whether inspired by heritage techniques, sustainable sourcing or a maker’s unique artistic vision, these details add to the emotional connection consumers are looking for. For gift retailers, sharing these narratives through in-store signage, packaging or social media can heighten appeal and create stronger customer loyalty.

Handcrafted

Ar¥isans and

FRAGRANCERS & DIFFUSERS

From vintage-style candle warmers to nature-inspired diffusers, there’s a home fragrance device for every interior design style.

A key component of functional décor, decorative diffusers, candle warmers and wax melts complement the style of a home while adding ambiance with delightful fragrance.

In the last year, fragrancers and diffusers have become even more stylish, with oversized models and those sporting an artisanal ﬂair stealing the spotlight. No matter what a customer’s style is, there’s a fragrancer or diffuser to match it.

Complementary Décor

According to the 2026 Gift Book Consumer Survey, 50 percent of Gen Z and 58 percent of millennials say they plan to buy a diffuser in the next 12 months. These decorative fragrance items are by far the most stylish and blend the most seamlessly with home décor.

Modern, Scandinavian or minimalist interiors are happy homes for wood-accented diffusers or those featuring a “cement” look or even a simple black or white design. Simple containers with reed diffusers are perfect for this style, as well.

Customers who love nature-inspired décor will be drawn to diffusers adorned with ﬂoral or botanical motifs. Candle warmers that look like old-fashioned table lamps evoke a vintage vibe for consumers looking to tap into one of the latest home décor trend of “what’s old is new again.”

Figural diffusers made in the shape of a seasonal character, like an owl for fall or a snowman for Christmas, are perfect for the holidays and encourage customers to buy multiple diffusers for a variety of reasons and seasons.

Olfactory Hits

According to the 2026 Gift Book Consumer Survey, ﬂoral/botanical home fragrances are the most popular across the board, with 74 percent of Gen Z, 75 percent of millennials, 60 percent of Gen X and 58 percent of baby boomers selecting it as their favorite scent proﬁle.

Airome. 801.771.8650. airome.com

“Fragrance is highly tied to memories and emotions, making scent a powerful tool.”

“Fresh” fragrances were also popular as the second-favorite option among all of the generations, followed closely by beach/ outdoor-inspired scents.

It’s a Whole Vibe

Fragrance is highly tied to memories and emotions, making scent a powerful tool in creating the perfect atmosphere. Whether customers are looking to create a relaxing at-home retreat, an invigorating space to think and create, or a cozy nook to read a book and reﬂect, the right fragrance device and scent combo can accomplish their #housegoals and #wellnessgoals.

Citrus essential oils in a colorful diffuser creates an energizing space, while warm notes of vanilla and cinnamon in an autumn-inspired fragrancer reminds users of fall. Relaxing lavender and chamomile notes from a minimalist design creates a spa-like experience. Tropical, boozy notes in a colored glass diffuser bring vacay vibes. The possibilities are endless.

The benefits are vast, too. Because diffusers use essential oil blends, customers will be looking for the purest options that keep their health in mind, as well as blends that promote restful sleep, increased focus or other benefits like helping to fight against germs.

WARMERS & MELTS

Candle warmers and wax melts help to create a fragrant ambiance while remaining the safest choice.

The demand for ﬂameless home fragrance continues to grow, with wax melts and candle warmers hitting all the right notes in this expanding category. Consumers are increasingly seeking safer, stylish and customizable ways to scent their homes, making this an important product line for gift retailers to watch. In fact, according to Grand View Research, the market size value of wax melts in 2025 is $2.88 billion, and it is projected to grow to $4.98 billion by 2033. That kind of growth underscores both the popularity and staying power of this trend.

Warmer Looks, Playful Touches

Today’s wax melts and warmers are not just about fragrance — they also serve as décor pieces. Candle warmers are trending toward sleek, modern shapes that complement any room, often featuring ceramic ﬁnishes, minimalist silhouettes and soft neutral palettes. On the other end of the spectrum, whimsical seasonal designs — think pumpkins in fall or snowﬂakes in winter — are also performing well as consumers look to change out warmers with the seasons, much like they might with holiday décor.

Wax melts themselves are also leaning into visual appeal. Retailers are selling those with playful shapes, vibrant colors and even shimmer or glitter accents that add a touch of fun. Multipacks of smaller melts allow customers to mix and match scents, adding a sense of personalization. The giftability is strong here, as these products combine affordability with a sense of novelty.

Sought-After Scents

Consumers are gravitating toward scents that provide comfort and support well-being. Popular choices include soothing botanicals like lavender and chamomile, as well as warm gourmand notes such as vanilla, amber and caramel. Traditional seasonal scents, such as pine and cranberry for the holidays and

“Multipacks of smaller melts allow customers to mix and match scents, adding a sense of personalization.”

citrus and ﬂorals for spring, continue to anchor the category.

Layering is another emerging trend, as consumers experiment with combining two or more melts to create a custom scent proﬁle. This sense of creativity is especially appealing to millennial and Gen Z consumers, who value both personalization and discovery. According to the 2026 Gift Book Consumer Survey, 32 percent of consumers plan to purchase wax melts in 2026.

Smelling the Sale

For independent gift retailers, ﬂameless fragrance offers a versatile category that ﬁts a wide range of buyers, from those seeking a practical alternative to candles to fragrance enthusiasts who enjoy collecting seasonal designs and experimenting with new scent blends. Displaying wax melts and warmers together, or offering bundled gift sets, makes it easy for shoppers to buy a ready-to-use package, especially around holidays and special occasions.

With market growth accelerating and consumer demand on the rise, wax melts and candle warmers represent not only a safe and stylish home fragrance option, but also a proﬁtable opportunity for retailers.

Sensational SEASONAL DECOR

HANDMADE CANDLES

Consumers like the uniqueness of handmade products and that rings true in the candle world, too.

The versatility of candle styles allows consumers the ability to blend their candles into their décor. Handmade candles up the ante as they double as works of art, whether sitting on a shelf or dressing up a table.

Consumers are seeking out handmade candles, too. According to the 2026 Gift Book Consumer Survey, 32 percent of consumers plan to purchase a handmade candle within the next year. They are especially popular with younger generations — 47 percent of millennials plan to purchase one, while 33 percent of Gen Z plan to as well. In comparison, only 25 percent of Gen X and 19 percent of baby boomers will be seeking out handmade candles in the next 12 months.

Works of Art

Handmade and freeform candles present more to the consumer than just a good scent. They also standalone as décor when not being burned. Candles that come in appealing shapes like geometric designs, foods and even animals — real and ﬁctional — will continue to be popular choices for consumers.

Hand-painted candles also will be sought after by consumers looking to add unique touches to their décor and tablescapes. Tapers or ﬂat candles with painted seasonal designs make for easy additions to seasonal décor, while ones adorned with botanical elements can be used year-round.

Sustainable Still Counts

As consumers continue to shift towards more sustainable and eco-friendly candle options, handmade and freeform candles are not immune. A unique shape won’t always be enough to sway a purchase if the candle isn’t made from the more environmentally friendly options now available.

Candles made with soy wax, beeswax, coconut wax and other plant-based waxes are still trending as consumers continue to seek out products that are more sustainable in every aspect of

FLATYZ: Hand-crafted Flat Candles. 440.567.4559. ﬂatyzwholesale.com

“Thirty-two percent of consumers plan to purchase a handmade candle within the next year.”

their purchases. Consider the vessel the candle comes in, too, when choosing what to stock. Candles hand poured into reusable vessels are often more appealing to consumers because they get more life out of their purchase.

Good Scents

Though it isn’t everything, scent is still the top attribute behind one’s decision to buy a candle — in fact, 92 percent of consumers rank it as the most important factor. And though handmade candles can often be sought after for the artwork, they still can pack a punch with a unique artisanal fragrance.

Floral/botanical scents are expected to be the most popular in 2026 across all generations — 75 percent of millennials, 74 percent of Gen Z, 60 percent of Gen X and 58 percent of baby boomers prefer it. Fresh scents rank second, with at least 50 percent of all generations seeking it out (lead by 61 percent of Gen Z).

Spices, food scents, beach/outdoor inspired and citrus notes all have large consumer followings as well. Consider stocking a variety of scents in your handmade candle section to tap into whatever your customers are looking for.

MEN’S PERSONAL CARE

Men are stepping up their personal care game with elevated bath and body products.

The world of men’s personal care is changing fast, and bath and body products are leading the charge. According to data gathered by Statista, the global male grooming market is expected to be worth $115 billion by 2028. What was once a fairly straightforward category focused on basics is now seeing a wave of innovation, with quality and self-care appeal at the center. For gift retailers, this shift opens the door to a growing customer base and plenty of new merchandising opportunities to explore.

The 2026 Gift Book Consumer Survey found that 52 percent of men are somewhat or extremely likely to purchase bath and body products from a boutique store — either for themselves or as a gift — in the next 12 months. That’s a strong signal that men are not just open to these products, but they’re actively shopping for them, especially in stores that offer a more curated, elevated experience. This is where independent retailers shine.

Clean Ingredients, Clean Design

So, what are today’s male shoppers looking for? Clean, natural ingredients are high on the list, as is multifunctionality. Products like charcoal soap bars, anti-aging face washes, energizing shower steamers, beard oils and all-in-one washes are proving popular.

And though male customers are looking for the gamut, according to the 2026 Gift Book Consumer Survey, men are more apt to buy bar soaps than women.

There’s also a growing interest in scents that are fresh and subtle — think cedarwood, eucalyptus and bergamot — over highly fragranced colognes.

Packaging matters, too. Today’s men are responding to branding that feels modern, minimal and authentic. Overly macho marketing isn’t hitting the mark like it used to. Instead, brands that highlight craftsmanship, sustainability or a small-batch story are connecting with shoppers, especially in boutique and specialty gift environments.

Duke Cannon. 855.354.4438. dukecannon.com

“Men are not just open to these products, but they’re actively shopping for them, especially in stores that offer a more curated, elevated experience.”

Importantly, these products aren’t just being bought for personal use. They’re also being gifted more often. Whether it’s a birthday, holiday or just a “thinking of you” moment, highquality grooming and bath items have become go-to gifts for the men in people’s lives. Gift sets, bundles and starter kits make it easy to shop for this category, and they look great on store shelves, too.

For retailers, now is the time to take a fresh look at your men’s assortment. Consider bringing in lines that offer clean ingredients, thoughtful design and a strong brand story. Featuring a few curated options — rather than trying to offer everything — can help make the category approachable for customers.

With over half of men saying they’re likely to shop boutique bath and body in the year ahead, this is more than a trend — it’s a growth opportunity. A little shelf space could go a long way.

Duke Cannon’s Big Ass Bricks of holiday soap can make even the scroogiest Scrooge smell like an alpine Christmas market. Whether it’s Lump of Coal, Santa’s Pipe Smoke, or our Peppermint Bark scent, we’ve got the perfect gift to stock every stocking.

TAKING CARE WITH CBD

Consumers are increasingly prioritizing wellness and functional beneﬁts in their skincare routines. One of the fastestgrowing ingredients making waves? CBD.

Cannabidiol (CBD), a non-psychoactive compound derived from hemp, has carved out a strong presence in lotions, bath bombs, body oils and muscle rubs. Its rise is fueled by growing awareness around its natural properties, namely, hydration, inﬂammation reduction and pain relief.

Breaking Down the Benefits

CBD is known to have moisturizing properties, making it a popular choice in body butters, creams and lotions. Combined with nourishing ingredients like shea butter, aloe or jojoba oil, CBD helps soothe dry or irritated skin. Consumers are drawn to these formulations not just for how they feel, but for how they ﬁt into a broader self-care routine that’s as much about wellness as it is about skincare.

Another major draw? Inflammation relief. Whether it’s redness, irritation, or sensitivity caused by shaving, sun exposure or skin conditions, CBD’s anti-inﬂammatory properties help soothe the skin. According to Mintel, pain and inﬂammation are pervasive, impacting nearly 90 percent of U.S. adults. CBD is becoming a go-to for people looking for gentle, plant-based alternatives to harsher medicated creams. Even those without chronic skin issues are incorporating CBD bath soaks and creams into their post-workout or stress-recovery rituals. On top of that, CBD-infused topicals are increasingly seen as a modern solution for localized pain relief. Products like muscle balms and bath salts are formulated to target soreness and tension — offering a comforting, spa-like experience at home. With many consumers looking for non-prescription methods to address aches and pains, CBD is stepping in as a natural and effective option.

Customers Buying

The interest in CBD in personal care spans generations, though younger consumers are leading the charge. According to the

FarmHouse Fresh. 888.773.9626. fhfpartners.com

“With many consumers looking for nonprescription methods to address aches and pains, CBD is stepping in as a natural and effective option.”

2026 Gift Book Consumer Survey, 17 percent of Gen Z, 17 percent of millennials, 10 percent of Gen X, and 9 percent of baby boomers plan to purchase bath-and-body products that include CBD as a functional ingredient in the coming year.

This growing acceptance — especially among younger, wellness-minded consumers — signals continued expansion for CBD-infused bath-and-body lines. Brands that focus on transparency, clean ingredients, and eﬃcacy are likely to ﬁnd the most traction as this market matures.

As regulations around CBD continue to evolve and consumer interest stays strong, the trend shows no signs of slowing. The future of bath-and-body care is not just about fragrance or the tactile experience anymore — it’s about how the product makes you feel, inside and out. For many consumers, CBD is delivering just that.

LUXURY SOAPS

High-quality bar and liquid soaps are great for merchandising, either alone or as a gift bundle.

Luxury soaps are in clean and clear demand with consumers increasingly reaching for elevated, boutique-quality options. In fact, by 2030, according to Grand View Research, the market for luxury bath and body products is expected to reach $28.65 billion. Whether it’s a beautifully wrapped bar or a sleek bottle of liquid soap, the trend is clear: Consumers want products that feel indulgent, look great on display and offer a sensory experience beyond basic cleansing.

According to the 2026 Gift Book Consumer Survey, 31 percent of consumers plan to purchase bar soaps from a boutique store in the coming year. Even more striking, 49 percent plan to buy liquid or foaming soaps from boutique retailers. This signals a strong opportunity for gift stores to expand or refresh their bath-and-body offerings with high-end soaps that double as both practical products and thoughtful gifts.

Bar Soap’s Boutique Resurgence

Bar soap has undergone a reinvention in recent years. No longer seen as old-fashioned, today’s bars feature artisanal production, natural ingredients and sophisticated scent proﬁ les. Think cold-pressed olive oil bases, shea butter blends and botanical infusions. These handcrafted bars appeal to consumers looking for a tactile, nostalgic experience with modern sensibilities — especially when wrapped in beautiful, gift-ready packaging.

Liquid Soaps That Speak to Luxury

On the liquid side, presentation and formulation are everything. Clear or frosted bottles, minimalist labels and decorative pump dispensers add shelf appeal, while ingredients like aloe, essential oils and plant-derived surfactants create a luxurious user experience. With nearly half of consumers eyeing boutique liquid and foaming soaps, gift retailers would do well to stock options that look elegant and feel indulgent. Of particular note are seasonal liquid soaps with art-driven labels that make decorating for a

Michel Design Works by Stonewall Kitchen. 888.326.5678. stonewallwholesale.com

“Elevated fragrance profiles such as neroli, fig, amber, sea salt and sandalwood are replacing traditional fruity or floral scents.”

holiday a breeze. Whether it’s a general seasonal design like oranges for summer or pumpkins for fall, or speciﬁc designs like Christmas trees for the holidays, decorative soap dispensers are an easy way for customers to spruce up their restrooms or kitchen counters.

Natural Ingredients, Elevated Scents

The demand for natural ingredients continues to drive innovation in the luxury soap category. Shoppers are looking for transparency — seeking out products that are paraben-free, sulfate-free and cruelty-free. But it’s not just what’s in the soap, it’s how it smells. Elevated fragrance profiles such as neroli, fig, amber, sea salt and sandalwood are replacing traditional fruity or floral scents. These unique blends lend an upscale, unisex appeal that resonates with modern consumers.

Luxury soaps are increasingly viewed not just as personal care items, but as giftable experiences. Their compact size, attractive packaging and relatively low price point make them ideal for impulse purchases, host gifts or additions to curated gift boxes. For retailers, they offer strong margin potential and easy merchandising opportunities.

NATURAL BEAUTY CARE

Shoppers are after beauty products that are safe and effective for both themselves and the planet.

Consumers are increasingly seeking beauty products that align with their values, and that means gift retailers have a real opportunity to meet demand with natural and science-backed offerings. Today’s shoppers want items that not only look and feel indulgent but are also formulated with transparency, eﬃcacy and sustainability in mind. According to the 2026 Gift Book Consumer Survey, 33 percent of Gen Z consumers and 30 percent of millennial consumers plan to buy beauty products from gift retailers in the next 12 months. With these demographics leading the charge, now is the time to lean into natural beauty care trends that speak to both wellness and innovation.

The Power of Natural Ingredients

Consumers are more discerning than ever, scanning labels for recognizable ingredients that deliver real results. From botanical extracts like chamomile, lavender and green tea to nutrient-rich oils such as argan, jojoba and rosehip, natural beauty care is no longer a niche — it’s the expectation. For consumers, natural doesn’t just mean “better for me,” it also means “better for the planet.” Clean and eco-friendly formulas, recyclable packaging and sustainable sourcing are top of mind, especially for young buyers who want their purchases to reﬂect their values.

Grand View Research found that the global natural skincare products market size was estimated at $6.7 billion in 2021 and is projected to reach $11.87 billion by 2030. Independent gift retailers can take advantage of this shift by curating beauty collections that highlight authenticity and nature-driven beneﬁts. Display signage that educates customers about ingredients can also help products stand out on the shelf. For example, a callout like “made with antioxidant-rich green tea” connects the dots between what’s in the product and why it matters. When consumers feel conﬁdent about what they’re buying, they’re more likely to make the purchase and keep coming back.

Beekman 1802. 407.351.5656. Beekman1802.com

“The fusion of nature and science plays a key role.”

Science Meets Self-Care

While natural ingredients capture attention, today’s consumers also want reassurance that what they’re buying is effective. This is where the fusion of nature and science plays a key role. Brands are increasingly turning to scientiﬁc formulations that harness the power of natural actives while ensuring proven performance. Hyaluronic acid derived from plants, peptides inspired by natural proteins and probiotics for skin balance are just a few examples of how science and nature are working together in modern beauty products.

For gift retailers, highlighting these dual benefits can be a winning strategy. A product that soothes with aloe while being clinically tested for hydration, or a serum that combines botanical oils with lab-verified peptides, appeals to both the heart and the head. Shoppers feel they’re getting the best of both worlds: the comfort of gentle, natural care with the confidence of scientific validation.

The natural beauty care trend is here to stay, and independent retailers are uniquely positioned to showcase these products as thoughtful, purposeful gifts. By curating assortments that balance natural integrity with scientiﬁc innovation, retailers can meet consumer demand.

POWER OF FRAGRANCE

Consumers are now choosing and layering scents to both show off their personality and create a unique vibe.

According to the 2026 Gift Book Consumer Survey, a striking 75 percent of consumers say fragrance is the attribute most likely to inﬂuence their decision when purchasing a bath-andbody product — showing just how powerful fragrance has become in today’s beauty market.

Personal fragrance, in fact, has been a leader in the growing industry for a few years. According to Circana, fragrance was the fastest-growing category in 2024 based on both dollar sales and units sold. Speciﬁcally, value-based and layering-type products such as body sprays jumped by 94 percent in 2024 compared to 2023 and hair fragrances increased by 32 percent.

Just One Isn’t Enough

Gen Z shoppers are helping to drive the perfume market by curating “fragrance wardrobes.” Gone are the days of consumers sticking with one signature scent. Nowadays, consumers want multiple options that they can either layer to curate their own unique fragrance or swap out according to their mood and attitude.

Popular scent proﬁles include tropical and citrusy notes for summertime and ﬂirty afternoons, warm vanilla and bergamot notes for evenings and date nights, and lighter airy scents like sea-salt breezes and ocean sprays for an all-day crisp but carefree vibe.

Perfume kits, with several different travel-size bottles of perfume, are trending up since they offer wearers multiple scent options according to their mood and allow users to test different fragrances without fully investing in a larger bottle. The smaller bottles are also more cost effective and are perfect to throw into a purse or carry-on for on-the-go spritzes.

Younger consumers are also layering multiple scented products together, either in the same fragrance to up the ante or in complementary fragrances to create their own custom scent. For this trend, either merchandise matching hair perfumes,

Inis the Energy of the Sea. 888.543.6320. inis.com/us/

“Gen Z shoppers are helping to drive the perfume market by curating ‘fragrance wardrobes.’”

body lotions and hand creams together, or create interesting vignettes of complementary products, like a sea-salt perfume with a pineapple-and-coconut lotion. These days, fragrances are being curated to reﬂect an entire mood, vibe or lifestyle and say just as much about the wearer as their fashion choices.

Function Focused

Today, fragrances pull double duty, offering the wearer both a pleasant smell and positive impact, like better sleep or increased focus. As consumers continue to keep self-care and wellness top of mind, fragrances like lavender, chamomile and eucalyptus help to induce relaxation. Shoppers looking to calm their mind will be attracted to hair and body sprays, as well as linen sprays and essential oil roll-ons with these fragrance notes. Merchandise these scents with eye masks and other bedtime routine essentials.

At the other end of the spectrum, fragrances like citrus, lemongrass and rosemary help to increase energy and focus. These bright fragrances can stand on their own but would also do well merchandised with back-to-school supplies as a study aid.

LOTIONS AND SKINCARE

Consumers are looking for ingredients to boost hydration for longer periods, getting the most bang for their buck with their skincare routine.

According to the 2026 Gift Book Consumer Survey, 50 percent of consumers plan to buy hand lotions and salves from a boutique retailer in the coming year, and 42 percent plan to buy skincare from a boutique retailer. Notably, Gen Z and Gen X are leading the charge: 57 percent and 54 percent, respectively, planning to purchase hand lotions and salves, while an impressive 70 percent of Gen Z say they are likely to buy skincare, including lotions.

Ingredients That Lock in Hydration

Consumers are increasingly drawn to formulas that highlight natural, effective hydrators. Hyaluronic acid continues to be a hero ingredient, celebrated for its ability to hold up to 1,000 times its weight in water, ensuring skin stays plump and moisturized throughout the day. Glycerin and aloe vera are also essential, creating a moisture barrier that prevents dryness while soothing irritated skin.

Butters and oils remain favorites for customers looking for rich hydration. Shea butter, cocoa butter and avocado oil not only nourish deeply but also offer a luxurious feel that elevates everyday skincare into a pampering ritual. Coconut oil and jojoba oil, known for mimicking skin’s natural sebum, are equally sought after for their lightweight yet effective hydration. Independent gift retailers can highlight these ingredients as points of differentiation — especially when paired with clean, transparent labeling which today’s buyers expect.

The Appeal of Subtle Fragrance

While hydration is the primary goal, fragrance still plays a vital role in lotion and skincare purchases. Consumers are leaning toward lighter, more natural scent proﬁles that enhance without feeling overwhelming. For gift retailers, stocking products with thoughtfully blended scents can appeal to a wide audience, from consumers seeking a calming self-care product to those shop-

888.760.7190. nakedbee.bz

“Coconut oil and jojoba oil, known for mimicking skin’s natural sebum, are equally sought after for their lightweight yet effective hydration.”

ping for a unique, thoughtful gift. Seasonal scent options, such as warm vanilla in winter or cooling cucumber in summer, can also encourage repeat purchases throughout the year.

Furthermore, retailers would be wise to stock up on products at a mid-level price point. According to research group Circana, just over 50 percent of U.S. consumers say they avoid spending a lot on skincare and 64 percent report that brands at mass merchandisers are as good as higher priced brands, a noteworthy statistic from the company’s 2022 Women’s Facial Skincare Report.

With hydration-focused formulas and subtle, sophisticated fragrance proﬁles, lotions and skincare products are uniquely positioned for the boutique retail environment. By emphasizing natural, effective ingredients and the sensory experience, independent retailers can connect with shoppers who are looking for both performance and indulgence in their skincare choices. As consumer interest continues to rise, curating a skincare selection that blends hydration with fragrance offers retailers a clear path to sales growth in the coming year.

The Naked Bee.

EVERYDAY GREETINGS

Even with technology growing, consumers still turn to greeting cards to help mark their special occasions and milestones.

For some consumers, a greeting card is a nice prequel to a gift, while for others it’s an entire gift all on its own. Whichever your customers are looking for, the fact remains that they are consistently in the market for greeting cards.

Nine out of 10 households in the U.S. buy some kind of greeting card each year, according to the Greeting Card Association, for birthdays, holidays or milestone occasions. And in a world where digital is becoming more prominent with every tech advancement, 60 percent of consumers say a card in the mail “means more” than an email.

Birthdays Reign Supreme

While it’s easy to assume birthdays are the most popular occasion to purchase a greeting card for, it’s not so easy to assume what type of card each customer will be after. Humorous cards are still largely in the top spot with 71 percent of consumers saying they prefer them, though that stat has dropped a little from the 74 percent last year, according to the 2026 Gift Book Consumer Survey. Customers will be on the hunt for cards that make them chuckle — bonus points if it includes pets or other animals and a punny punchline. Age- and gender-speciﬁc birthday cards are still a hit for 37 percent of consumers.

Adults Only

Following the trend of Gen Z and millennials being laxer in their acceptance of humor that pushes the boundary, consider stocking more adult humor cards that have expletives in the messages or more raunchy jokes. These kinds of cards can be for birthdays, holidays, promotions or even milestones that wouldn’t normally be celebrated like divorces.

When stocking cards that may have adult language or visuals, it’s important to keep all of your customers in mind. Consider having special warning placards that act as the “face card” in the display that alerts the customer to the more adult content so

Leanin’ Tree, Inc. 800.525.0846. tradeleanintree.com

“Customers will be on the hunt for cards that make them chuckle — bonus points if it includes pets or other animals and a punny punchline.”

they can choose whether or not they want to look at the card. For those that do, the technique adds a “special reveal” in-store experience and extra appeal for the card.

Price Points

Across generations, there is a little bit of wiggle room when it comes to how much consumers are willing to pay for greeting cards. Thirty percent of Gen Z consumers are willing to pay $4-$4.99 for a card, as are 20 percent of millennials and Gen X and 19 percent of baby boomers.

Millennials’ most popular price point at 22 percent is a little bit higher, coming in at $5-$6.99. Other generations are comparable to this price point as well, with 20 percent of Gen Z and Gen X willing to shell out that amount and 17 percent of boomers.

GIFT WRAP

Consumers give gifts for a variety of occasions and it’s important to offer appropriate gift wrap options to match.

Consumers love giving gifts — it’s a much-anticipated part of so many occasions. And while they certainly put plenty of thought into the gift itself, many consumers are also putting thought into the presentation of the gift. Sure, some gift-givers are content with a plain bag, but others look to elevate the overall gift with appealing gift wrap and other embellishments.

For Every Occasion

Stocking gift wrap options can be overwhelming if you’re not used to it. There are options upon options for all of the occasions you can think of, so it’s important to consider your target customer base when choosing your inventory.

By far, birthdays are the most popular occasion consumers plan to purchase a gift for in the next year, according to the 2026 Gift Book Consumer Survey. To appeal to the 90 percent of consumers who will need to wrap those gifts, keep plenty of birthday-themed wrapping paper and gift bags on hand. These can be adorned with confetti, birthday cakes, balloons or even just the words “Happy Birthday” in fun, vibrant colors. If you have a younger customer base, consider stocking paper in favorite licensed characters to add to the fun.

Outside of birthdays and Christmas, the next most popular occasions for consumers to buy gifts for include Mother’s Day/ Father’s Day (59 percent), an anniversary (47 percent), thank you gifts (35 percent) and “just because” and wedding (tied at 31 percent each). Keeping elegant non-speciﬁc options like stripes, geometric patterns, ﬂowers and other designs in trending colors for wrapping paper, gift bags and tissue paper makes it easy to cover any occasion.

Don’t forget to offer gift tags, too, with embellishments like glittery accents, bows or even fragrance to add to the appeal. Gift wrap and tags with shimmering metallic accents will be especially popular next year.

Nashville Wraps. 800.547.9727. nashvillewraps.com

“Some consumers are content with a plain bag, but others look to elevate the overall gift with appealing gift wrap.”

Holiday Hubbub

Christmastime is second only to birthdays when it comes to consumers’ gift buying plans and it stands in a world of its own when it comes to gift packaging.

Oftentimes, consumers want to go the extra mile when wrapping their Christmas gifts. In addition to offering plenty of holiday wrapping paper and gift bags — with seasonal colors of reds and greens and popular motifs like Christmas trees, Santa, and reindeer — it’s important to have the extra add-ons ready. Ribbons, velvet ropes and bows, burlap, satin and more can be the perfect topper to a special gift. Some ribbons are edged in glitter, and there are even bows that can play music with the push of a button!

Seasonal options don’t need to abandon sustainability, either. Recyclable papers that are stamped with a design are also popular for those looking for something more responsible.

SASSY SENTIMENTS

Cards with clever greetings are ideal for consumers of all ages as they value messages that will inspire smiles with their gifts.

Greeting cards send a wide range of sentiments, from thoughtful prose to funny messages sure to elicit a giggle. However, cards with attitude are worth the most investment for retailers, as consumers have indicated a steady interest in messages that communicate their sense of humor.

According to the 2026 Gift Book Consumer Survey, shoppers are willing to spend $3–$6.99 for a memorable greeting card. Adding a variety of choices that range from a nostalgic photograph paired with a funny caption to a boldly colored illustration and a sassy joke make for the ideal combination for customers of all ages.

Sixty-four percent of Gen Z buyers alone said they’re always looking for gifts that are funny in response to the 2026 Gift Book Consumer Survey. Meanwhile, millennials, Gen X and boomer customers agreed, with 56 percent, 52 percent and 46 percent answering they’re looking for funny gifts, respectively.

The return on investment for expanding funny and sassy greeting cards is clear, as every age is looking to share a laugh with their gift. These consumers include younger shoppers, as millennials speciﬁcally seek tactile experiences with their gifts, according to RetailWire.

“Greeting cards have a long tradition, and digital greetings just haven’t proven to hold the same value or meaning for consumers,” said Nora Weiser with the Greeting Card Association. “Millennials, in particular, see value in handcrafted, embellished, unique cards, and they are willing to pay a premium for cards that manage to precisely express their sentiments.”

Consumers have confirmed their preference for sassy and funny as their first option, with each generation rating a humorous card as their preference when specifically shopping for greeting cards.

According to the 2026 Gift Book Consumer Survey, 70 percent of Gen Z and boomer shoppers bookend survey responses with desiring a funny ﬁnd over sentimental or 3D cards, for

Trash Talk by Annie. 866.295.2849. trashtalkbyannie.com

“The return on investment for expanding funny and sassy greeting cards is clear, as every age is looking to share a laugh with their gift.”

example. Millennials responded with the lowest percentage at a signiﬁcant 66 percent, while 78 percent of Gen X customers said they’re on the hunt for laughs and sass ﬁrst.

AGING WELL

Though greeting cards are a staple gift item for a variety of social gatherings, consumers have indicated that birthdays reign supreme for why they would be purchasing a gift in the coming year. Sassy cards about growing another year older, knowing someone through many birthdays, and poking fun about speciﬁc ages are all worth a retailer’s time to add to wholesale carts, though cards that reference getting older without mentioning a speciﬁc year are easier to stock since they appeal to a wider audience.

Sassy birthday cards with throwback messages and images are especially popular for birthdays since they appeal to that generation’s childhood and inside jokes.

PARTY SUPPLIES

Consumers are hosting get-togethers for special occasions and “just because” — and they’re looking for supplies to make each gathering special.

Consumers are hosting get-togethers for an assortment of reasons and that means they’re going to be in the market for party supplies. In fact, 31 percent of consumers say they plan to host more events in the next year than they did in the last year, according to the 2026 Gift Book Consumer Survey.

What’s the Occasion?

If you offer paper goods and other party supplies, it’s important to keep a variety of styles on hand for whatever occasion your customers are shopping for. Birthday and holiday-related gatherings are by far the most popular, at 63 percent and 67 percent, respectively. Keeping neutral options for birthdays in plates, napkins and table coverings is a smart move year-round, while a seasonal section for themed plates and napkins adorned with holiday motifs like witches and ghosts for Halloween and nutcrackers and snowmen for Christmastime is also a good option. A key reason for hosting multiple get-togethers, the winter holidays pose a big opportunity for party supplies. Outside of birthdays and holidays, consumers are still planning gatherings and celebrations. Forty-six percent of consumers plan to celebrate a special occasion or milestone such as a graduation, anniversary or new baby — but it is seemingly more popular with younger generations like Gen Z (54 percent) and millennials (59 percent). While you don’t necessarily need to have a whole wall of paper party supplies to cover all the occasions, consider stocking simple celebration designs that have added ﬂair with metallic foil designs or embellishments to help cover an array of occasions.

Celebration Goodies

Party supplies are about more than just creating pretty tablescapes with easy-cleanup pieces. Millennials and Gen Zers are often looking to create photo op moments at their gatherings to share on social media. Balloon arches continue to trend as

Boston International. 800.637.5061. bostoninternational.com

“Create your own unique party packs of coordinating plates, napkins, cups and utensils for customers who are in a hurry.”

they are paired with board signs and banners to create picturesque backdrops. DIY balloon arch kits in small and large scales are an easy product to stock for your customers who want to add some pizzazz to their event. Keep a variety of colors on hand that can suit several events like pastel pinks and greens, blues and even some metallics for extra punch.

Another way to make life easier for your customers is to create bundles for easy purchasing. Create your own unique party packs of coordinating plates, napkins, cups and utensils for customers who are in a hurry.

Purposeful Patterns

No matter the occasion, consumers want supplies that ﬁt the theme. Fruity motifs like lemons, berries and watermelons are perfect for spring and summer gatherings. As more consumers host outdoor gatherings, these patterns will be particularly popular next year. Plates shaped like these fresh foods provide an extra kick.

As the U.S. celebrates its 250th birthday in 2026, make sure to stock plenty of patriotic options around Memorial Day and 4th of July, too.

CHOCOLATES & TREATS

A variety of edible goodies, from giftable chocolate boxes to humorous gummies, appeal to consumers across the board.

Giftable treats continue to be worth merchandising, as all generations of 2026 Gift Book Consumer Survey respondents said chocolate and candy are go-to purchases.

The Perfect Twist

The gourmet chocolate industry continues to offer surprising twists as brands focus on innovating with different ﬂ avor proﬁles for palates of all kinds.

Adult cocoa connoisseurs will appreciate classic assortments of toffees, cream caramels and nut-based treats, as well as truffles and bars with enhanced flavor profiles like those that incorporate habanero, bacon, orange peel, cardamom, pistachio or even rose.

More sophisticated chocolates for children include chocolates and treats shaped for festive holidays and creative hot cocoa bombs that offer a delicious and visually exciting experience.

Giftable goodies will continue to increase in popularity, according to a report from Archive Market Research, which found the direction of new treats to be determined by consumers’ interest in elevating their gifts with a sweet indulgence.

“Growth will be inﬂuenced by ongoing trends such as the increasing popularity of luxury chocolate assortments, a growing demand for unique and memorable gifts, and the continuous innovation in chocolate ﬂavors and packaging designs,” the report indicated.

Consumer Concerns Worth Addressing

Archive Market Research indicates that customer worries over whether sweet treats are ethically and sustainably sourced, healthy and allergen-aware are hurdles that are worth overcoming and they’re only going to diversify giftable treats.

“Segmentation within the market, encompassing various price points, chocolate types (dark, milk, white), and packaging styles will continue to drive market diversiﬁcation,” the report said.

Abdallah Candies. 952.890.4770. AbdallahCandies.com

“Giftable treats continue to be worth merchandising, as all generations of 2026

Gift Book Consumer Survey respondents said chocolate and candy are go-to purchases.”

Other Sweet Treats

For those who prefer candies over chocolate gifts, retailers can supplement their offerings with a variety of gummies, lollipops, locally made treats, sophisticated takes on childhood favorites, and more. Elevating sweet treats for adults can include ﬂavor proﬁles such as Champagne, tiramisu, coffee and other savorysweet combinations. Gummies with humorous, adult shapes can spice up any bachelor or bachelorette party, while whimsical shapes for upcoming holidays can add an extra element of surprise for kids and adults alike.

Upscale versions of childhood staples, such as luxury crispy rice treats, personalized candies, and other speciﬁcations can also dazzle gift recipients who appreciate a good gift and a good treat at the same time.

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DELECTABLE DIPS, SAUCES & RUBS

The gourmet food category has become one of the most exciting spaces in gift retail, with dips, sauces and rubs leading the charge.

Flavorful staples appeal to food lovers who crave both everyday indulgence and memorable gifting options. Today’s consumers aren’t just seeking pantry items — they’re looking for bold taste experiences that reﬂect current food trends and inspire creativity in the kitchen.

One major driver is the rise of snacking culture. According to Circana’s Snacking Survey, 46 percent of consumers have three-plus snacks per day, and snacking between meals is up nine points from 2020. On top of that, 50 percent of consumers said that when they’re on the go, they snack instead of stopping for a meal. This shift has opened the door for gourmet dips, salsas, spreads and seasonings to shine — not only as entertaining essentials but also as versatile, snack-ready options that ﬁt modern lifestyles.

Global Flavors, Local Appeal

Consumers are embracing adventurous palates, and gourmet sauces and rubs are delivering on that demand. Spicy profiles remain in the spotlight, with chili-based sauces like harissa, gochujang and peri-peri continuing to gain traction. Smoky chipotle rubs and chili-lime blends add depth and versatility to everyday meals. On the other hand, Mediterranean-inspired flavors, such as olive tapenade, sun-dried tomato pesto, and herby za’atar blends, are becoming go-to items for shoppers seeking lighter, fresher flavor notes.

Better-for-You Options

Health-conscious consumers are also steering trends. Cleanlabel products with simple, recognizable ingredients, including olive oil, sea salt, garlic, citrus and fresh herbs, are particularly appealing. Sugar reductions, gluten-free blends, and plant-based formulations are increasingly common, offering gift givers options that feel indulgent without straying from wellness goals. Packaging that highlights these features helps retailers connect

Country Home Creations. 800.457.3477. info@chcdips.com. chcdips.com

“Gourmet dips, salsas, spreads and seasonings … shine — not only as entertaining essentials but also as versatile, snack-ready options.”

with a wide audience, from the foodie to the health-focused shopper.

Gifting Made Easy

For retailers, the gourmet gift category has signiﬁcant growth potential. According to the 2026 Gift Book Consumer Survey, 36 percent of consumers plan to purchase condiments, including sauces, spices, jellies or rubs, as a gift in the coming year. Attractive packaging and gift-ready sets are key selling points, especially during holidays and special occasions. Collections that pair a spicy sauce with a smoky rub or a savory dip with a sweet spread make for curated, ready-to-gift solutions that feel both practical and indulgent.

Dinner spice packages or sauces that come with a recipe make tackling the new ﬂavor proﬁle easy, even for beginner cooks, and ready-made gourmet gift baskets with a new dip or rub, a recipe and a gourmet cooking utensil make for great grab-and-go gifts with wide appeal.

CREATIVE GIFTS

Gifts get personal with custom items that serve a purpose and look good at the same time.

Gift-giving that goes outside the box upends the traditional, one-size-ﬁts-all mentality and replaces it with more personalized options. Whether these products are designed to provide answers to life’s little problems, or add a custom touch tailored to the gift recipient’s likes, the premise is the same: Creative gifts are teeming with personality.

Simple, Yet Effective Solutions

Necessity is the mother of invention, and the same rule applies to gift design innovations. Purposeful products that are also pretty are strong sellers for all types of occasions, be it a child heading off to college or empty nesters downsizing their living space. Innovative items such as packing list notepads, featuring check lists with preset items, can be merchandised in new home/ moving day-themed displays. Other popular multitasking gifts include pocket-sized keychain ﬂashlights and 5-in-1 pens that discreetly contain mini tools, offering versatile gift options for Father’s Day and birthdays.

A Charmed Life

With consumers’ desire to show off their individual interests through their fashion choices, customized accessories are having a moment. According to a 2025 Cognitive Market Research report, the market for personalized jewelry is being driven by the demand for one-of-a-kind pieces. Sales in this category have been on the rise since 2022 when they reached $115 billion — more than double as compared to the previous year.

Evidence of this trend is the proliferation of DIY jewelry stations, especially charm bars, which are popping up at specialty gift stores across the country. These dedicated spaces allow shoppers to experiment with different styles and design their own bracelets and necklaces. Social media continues to fuel sales of these personalized gifts, with stores promoting their custom pop-up shops and new product releases and customers

DM Merchandising. 800.548.6784. 247dm.com

“Purposeful products that are also pretty are strong sellers for all types of occasions, be it a child heading off to college or empty nesters downsizing their living space.”

posting their creations. Retailers can maximize their supplier partnerships by taking advantage of promotional signage, sample charms and other POP materials.

Beauty and wellness products are also getting a facelift via products that are cleverly packaged for gift giving and just-because. Self-care continues to have a strong presence on the shelf, with pick-me-up gift sets reigning supreme. Popular themes include travel-friendly sleep sets with satin masks, under-eye patches and bath bombs, packaged in reusable tins that work well for girls’ getaways and overnight bachelorette trips. Witty sentiments and sayings that adorn everything from lip balm tins to single-use hand, foot and lip masks, add an element of humor to the daily care and maintenance routine.

Women aren’t the only ones getting attention in the selfcare gift department. Marketing to the manscaping clientele is shower scrubs packaged in beer cans, as well as nail maintenance kits housed in mini tool set boxes, which work well as stocking stuffers and oﬃce party gift swaps.

STYLISH SOCKS

From compression socks to zany dress socks, these essential apparel items have gotten an upgrade.

The torch has been passed from millennials to Gen Zers and with it has come the death of the no-show sock. Though decorative calf-length socks have been popular Father’s Day purchases for many years, nowadays socks with funny phrases, fun graphics or embellishments like lace and rhinestones are appealing to consumers of all genders and ages.

According to the 2026 Gift Book Consumer Survey, 38 percent of those surveyed said they would buy socks at a boutique store, making the items tied with jewelry and handbags for the secondmost popular item to buy.

The uptick in shoppers looking for socks at niche boutique stores is likely due to Gen Zers’ popular ensembles, which call for decorative socks that show, as well as how many stylish updates socks have received as of late.

All for Show

With ankle- and calf-length socks outpacing no-show socks in popularity, socks are now meant to be seen, and designers are responding accordingly. From lacey ankles to socks with rhinestones, customers have more options than ever before.

In addition to fancy accents, socks with creative but chic designs are in demand for women and men alike looking to add an extra accent to their outfit. Think: a light shade of purple adorned with small butterflies, gray socks with rainbow hearts, deep-green socks with sophisticated-looking fishing lures or even a bright pop of color with a more subdued argyle pattern.

Although they’re all for function and not for show, compression socks have gotten a stylish upgrade, too. Bold colors and graphics make the essential items more fun and are great items to stock for older customers, travelers and pregnant women.

Showing Interest

Like with the up-trending sticker and slipper trend, gifts for self-expression continue to do well at boutique stores. Socks that

Funatic. 855.386.2842. funatic.com/wholesale

“Socks that express someone’s political view or outlook on life — typically in a funny manner — appeal to shoppers that like to live out loud and have no qualms voicing their opinion.”

express someone’s political view or outlook on life — typically in a funny manner — appeal to shoppers that like to live out loud and have no qualms voicing their opinion. As younger consumers continue to become more brazen in their self-expression, socks and gifts with curse words up the ante and are seen as funny and expressive items rather than vulgar.

Retailers looking to bring in snarky socks should consider their clientele first; if you have customers who might be offended, either come up with a clever “peek-a-boo” card that hides the profanity or stick with stocking clever socks without the swear words.

Socks that reﬂect consumers’ favorite hobbies or pastimes will also continue to do well and are crowd pleasers. Keep in mind some of the top personal interests for 2025, like crafting, playing pickleball and disc golf, hiking and camping, gardening and cooking when looking for decorative socks to stock for 2026. Socks with funny phrases will continue to have mass appeal, as well, as wearers will enjoy making passersby smile.

WELLNESS MINDED

Mind, body and spirit are the focus of gifts that enhance overall health and well-being.

Carving out time for exercise, planning nutritious meals and getting quality sleep aren’t just New Year’s resolutions, but everyday goals that are becoming more attainable. Gifts that allow consumers to invest in their mental and physical health are inﬂuencing their purchasing decisions, translating into more opportunities for retailers and suppliers alike.

According to consumer and market trend research ﬁ rm Circana, wellness products — deﬁned as goods that “empower self-care by enhancing consumers’ physical, mental and emotional well-being”— represent a $1.1 trillion industry in the U.S. that continues to expand. In terms of physical care, key areas of focus include weight management and nutrition. Gourmet gift sets of teas teeming with antioxidants and dark chocolate with high cacao counts are ideal for those looking to satisfy their sweet tooth, while still being mindful of maintaining healthy habits.

In a post-pandemic world, hand soaps, wipes and hand sanitizers have become at-register staples. Packaging with witty sentiments and inventive product names adds a playful vibe to their clean regimen.

Mental health management, another key wellness component, is greatly influencing consumer buying habits, with Circana reporting that 77 percent of Americans are prioritizing emotional well-being.

Don’t Snooze and Loose

Consumers on the relentless quest for a better night’s sleep are investing in accessories and other bedtime basics that improve their quality of zz’s. Retailers are wise to stock up on sleep masks, socks and other giftable items in this space. On trend are heatable slippers, neck wraps and ultra plush eye masks infused with lavender for a calming effect. Microwave-and freezer-friendly fabrics allow these products to be heated or cooled as needed, providing additional comfort. Coordinating

Warmies. 1.844.WARMIES (927.6437). warmies.com

“Wellness products … represent a $1.1 trillion industry in the U.S. that continues to expand.”

items, including robes and pajamas, can be merchandised to create a complete visual picture of a good night’s sleep.

While adults are seeking comforting sleep-centric products, little ones can also beneﬁt from soothing sleep aids. Ultra-soft plush pals, security blankets and loveys are a popular choice for baby showers and welcome home gifts. For older kids who wrestle with night terrors, anxiety or depression, weighted plush that can be warmed or chilled (similar in design to their adult counterparts) are trending. Styles range from classic animals like cats, dogs and bears, to of-the-moment axolotls and sloths.

By the Book

Turning to resources that inform and educate consumers on their wellness journey, a robust assortment of books in the mental health and self-help categories are strong sellers. Healthy cooking titles can be merchandised alongside kitchen gadgets, serveware and other culinary items and tied into seasonal and holiday occasions. In the women’s health space, menopause has garnered mainstream attention. As A-listers and other high proﬁle women’s stories take to the shelves, items like herbal teas and special supplements aim to ease this transitional period.

PET GIFTS

Whether it’s products for furry friends or in honor of them, consumers always love spending on their pets.

Consumers often view their pets as a part of the family, just like any human member of the household. And with nearly 45 percent of U.S. households owning at least one dog and just over 32 percent owning at least one cat, according to a 2024 survey by the American Veterinary Medical Association, that’s a lot of family members consumers will likely be shopping for at some point throughout the year.

Some pet parents keep the pet-related purchases (outside of necessities of course) limited to just once a year or less — 42 percent of consumers, to be exact, based on the 2026 Gift Book Consumer Survey. But 30 percent of consumers plan to purchase gifts for their pets two to four times a year and another 19 percent plan to purchase them ﬁve to 10 times a year.

Treating Pets

The leading pet product on consumers’ shopping lists for the second year in a row is treats, with 61 percent of consumers saying they purchased them in the last year. Nowadays, pet treats go well beyond the standard bone-shaped biscuit. Consumers are paying more attention to the ingredients they feed their animals and look for treats that reflect more nutritious values. Natural, organic treats with minimally processed ingredients are top of mind for most pet owners. Offering additional flavors is also a bonus since some pets have sensitivities to certain flavors.

Consider also offering celebration treats for important days like pet birthdays or “Gotcha Days” where the owner may want to ﬁnd something extra special for their furry friend. It’s a rising trend — 13 percent of consumers sought out birthday/celebration kits and accessories last year.

Play Time!

If you stock items for pets and their parents, then you can’t ignore the fun of toys. Pet toys are a great way for owners to

LOL Made You Smile. 866.295.2849. primitivesbykathy.com

“Consumers are paying more attention to the ingredients they feed their animals and look for treats that reﬂect more nutritious values.”

show off the personality of their pet (or themselves) through the goodies they pick out. Novelty toys adorned with puns are always major hits — think popular brands turned punny like a “Mountain Poo” crinkle can or a “Chewy Vuitton” stuffed purse.

One thing to remember when it comes to pet toys is that price is often a major selling point for consumers, especially since some animals are major chewers who go through toys quickly. Keeping affordable toys on hand makes it easy for the consumer to decide to pick up a new toy here and there for their fur baby without putting too much stress on their wallets.

Décor for Pet Lovers

Many pet owners love to show off their animals just like they would children. Funny shelf sitters or magnets that call out speciﬁc breeds or generic items that reference “cat lovers” or “dog lovers” are all great items for shoppers and gift recipients that are obsessed with their pets.

Pet-themed photo frames also make for great pet-parents purchases, as do fashionable statements for pets, like collar charms or decorative leashes.

INSPIRATIONAL GIFTS

Consumers continue to seek out products that uplift and inspire them and reinforce their faith in every aspect of their lives.

Nearly half of all consumers give gifts that are seen as inspirational — it could be a journal with an uplifting quote on the cover, a tumbler or travel mug with a religious verse or even a self-care book with daily aﬃrmations. In a time when the world can feel so gloomy, giving (or receiving) a gift that encourages positivity and joy can be a light in the darkness.

Inspirational gifts aren’t age-speciﬁc either. Gen Zers are just as interested in inspirational gifts as baby boomers at 47 percent and 48 percent, respectively, according to the 2026 Gift Book Consumer Survey. Gen X isn’t far behind, with 44 percent feeling like it’s the most important attribute when buying a gift. A decent chunk of millennials (36 percent) also seek them out.

Uplifting Décor

Inspirational gifts can come in many forms and consumers are adding these kinds of positive products to just about every aspect of their lives. The home is no exception. Consumers want their homes to be a reﬂection of themselves and their safe space.

Wall décor or shelf sitters with positive messaging such as “every day is a new day,” “keep smiling,” or “love always wins” in calming colors like blues, greens and teals can be accents in any room. For customers of faith, décor that incorporates Bible verses is always popular both as self-purchases and as gifts.

Faith-Inspired

Many consumers will choose to give inspirational gifts for milestone events in life. For your faith-inspired customers, events like baptisms, weddings and a new baby can call for a special memento. Keepsakes such as ornaments, picture frames, and plaques engraved with well-known scripture and ﬁ nished in white or yellow gold can be the perfect way for them to remember the occasion.

Outside of décor, inspiration is also trending in fashion. Consider stocking necklaces and bracelets that represent aspira-

Roman. 800.729.7662. retailers.roman.com

“In a time when the world can feel so gloomy, giving (or receiving) a gift that encourages positivity and joy can be a light in the darkness.”

tions both rooted in faith and in positivity. The jewelry itself may be a simple charm, but the story that comes packaged with it — one of grace, hope, faith or others — helps to give the consumers something more. Keep in mind that consumers’ favorite material types for jewelry are sterling silver/white gold (66 percent) and yellow gold (52 percent).

Cardinals are Calling

Cardinals have been a longstanding symbol of hope, love and new beginnings. Some even see them as comfort from loved ones who have passed. In either case, their imagery has been trending upwards in several categories. Personal journals, candle holders and other products featuring cardinals will be on the rise in the coming year as the imagery continues to become more prominent outside of just holiday décor.

MESSAGE GIFTS

Products incorporating written greetings speak volumes with today’s consumers.

Words have power, and at a time when texting has become a primary mode of communication, it’s not surprising that special, more ﬂ eshed out messages take on even greater meaning. Products adorned with thoughtful comments, from the humorous to the heartfelt, add a much-needed personal touch to the gift-giving experience.

Word Up

Running the gamut, message-based gifts comprise a range of options and vary based on the intended meaning. Funny phrases are especially popular, according to the 2026 Gift Book Consumer Survey, which found that more than half of shoppers (55 percent of women and 53 percent of men) look for something humorous when choosing a gift. Witty wall art is a hit across the board, with playful options that poke fun at housekeeping and profess a need for more caffeine. Coffee-themed signage resonates with those decorating their ﬁrst apartment and new graduates heading out into the working world.

Inspirational gifts have also found a permanent spot on store shelves, with 43 percent of consumers favoring this type of sentiment. While scripture-based items denote a niche market, gifts with general spiritual messages appeal to a broader audience of consumers. Retailers that stock up on a mix of gifts bearing faith-based messages can serve as a year-round destination for special occasions and just-because gifting. Of note are jar candles featuring detailed illustrations with uplifting messages, beverage coasters with blessings and life-aﬃrming wall art.

State of Mind (and Grace)

Paying tribute to a hometown or traditional vacation destination has prompted a new crop of message gifts. With 24 percent of consumers in the market for customized gifts, as per the 2026 Gift Book Consumer Survey, celebrating local pride has become a favorite among gift givers. On trend are products customized

Sincere Surroundings. 712.472.2290. sinceresurroundings.com

“Gift givers looking to ease the pain and offer comfort to a friend or loved one are turning to presents that can deliver heartfelt messages when they can’t ﬁnd the appropriate words themselves.”

with geographic coordinates of cities and states — a popular pick for new homeowners and recent transplants who are missing their own stomping grounds. Stores located in beach communities and resort towns are wise to prominently display themed candles, box art and other gifts that allow visitors to commemorate their trips with permanent, personalized reminders. Message gifts can also have special meaning when it comes to more sensitive subjects, like battling cancer and other serious illnesses. Gift givers looking to ease the pain and offer comfort to a friend or loved one are turning to presents that can deliver heartfelt messages when they can’t find the appropriate words themselves. On trend are wooden block signs, magnetic coasters and other items that can be personalized with specific cancer awareness colors. Sentiments with strong, yet simply stated messages also accomplish the gift recipient’s intention to support their loved one with a can-do attitude. Notable sentiments include “cancer messed with the wrong girl” and “her fight is our fight,” which emphasize camaraderie and care — universal traits for any special gift.

GIFTS FOR SELF-EXPRESSION

Identifying what makes someone unique lends itself to an outpouring of innovative gifts.

Today’s consumers are all about showing their stripes via their favorite products. Communicating their mood du jour, musical tastes and even their undying love for their pets lets them share their likes (and dislikes) with the world at large. As retailers diversify their inventory with new selections for the coming year, they are wise to incorporate products that lean toward the more personal side.

(No) Sticker Shock

A fun, easy and economical way to aﬃrm one’s identity is with stickers. What was once popular exclusively with kids has expanded its reach into the young adult segment, where collegeage students and those establishing their newfound independence are looking to make their mark on the world. Stickers are a win-win with both consumers and retailers because their low price points often result in multiple sales per transaction, as well as repeat purchases. Currently on trend are cat and dog stickers for pet lovers, phrases touting positive vibes such as “treat yourself with kindness,” and fun foodie sentiments like “powered by bacon.”

Snarky self-expression, another favorite as of late, allows consumers to show their self-deprecating sense of humor. Dressing up in-person, remote and hybrid set-ups in a post-pandemic world all denote opportunities for stores to showcase some much-needed humor in the workplace, and funny stickers placed on travel coffee mugs, laptops and water bottles answer the call. DIY notebook covers are perfect for back to school.

Gimme an ‘A’!

Apparel and other fashion accessories can make a statement with personalized styles. Wardrobe workhorses like T-shirts and baseball caps are doing more than simply completing an outﬁ t; when adorned with customized elements like sports teams and colleges and/or university motifs, they take school

Stickers Northwest. 253.344.1236. stickersnorthwest.com

“Nineteen percent of shoppers plan to purchase personalized accessories in the coming year, making this a viable option for inventory updates.”

spirit to another level. The 2026 Gift Book Consumer Survey reports that 19 percent of shoppers plan to purchase personalized accessories in the coming year, making this a viable option for inventory updates.

Another fashion trend steeped in self-expression, friendship bracelets, has been a consistent favorite over the past two years. What began as an offshoot from the Taylor Swift Eras Tour that allowed fans to connect with one another by showcasing their favorite song titles and lyrics, has morphed into an additional revenue source for gift boutiques. DIY charm bars have become a hit with gift shop customers where dedicated space is reserved for custom experiences. Because friendship bracelet-making has carried over to the kids’ market, shops that offer mommy-andme-themed displays can cater toward customers on both ends of the age spectrum.

In addition to fashion accessories, self-expression has also found a home in the crafting category. Retailers can foster a sense of community by partnering with local artists to lead freestyle coloring sessions or other creative DIY workshops.

LOCAL PRIDE

Consumers are always looking for ways to commemorate their travels, but hometown pride is just as lucrative of a market.

One trend that seems unlikely to disappear is how much customers enjoy seeing themselves in a product. That includes having items that reflect the places they enjoy, too. And while tourist towns and vacation destinations are the first that come to mind, everyday cities and small towns can benefit from locally embellished products as well.

Travel Tales

Products that give consumers memories of their vacations are major hits in tourist town gift shops and boutiques. Just about any product can be customized to show off the local town. If your shop is in one of these towns, you certainly are used to stocking easy grab-and-go souvenirs like shot glasses, magnets, oversized hoodies and T-shirts with the town name or state. But now consumers are looking for options that are a little more upscale.

Consider stocking items like canvas tote bags, blankets and even decorative pillows and cutting boards with map coordinates for the store location or an illustrated map of the town itself. These items can act as souvenirs for the consumers who are just passing through while also appealing to the locals who are proud of their hometown.

Think Local

While tariffs continue to put question marks over the price of goods and the available inventory, one sector that should see a boost is American-made goods. According to the 2026 Gift Book Consumer Survey, 47 percent of consumers say it is “somewhat important” or “very important” to buy locally made products. Additionally, 75 percent of consumers say they are willing to pay more for a locally made product. These are good categories to keep in mind as you plan next year’s assortment. Having a dedicated section for locally made products makes it easier for customers to see the options you have to offer.

Town Pride. 207.466.4004. townpride.com

“These items can act as souvenirs for the consumers who are just passing through while also appealing to the locals who are proud of their hometown.”

Stocking a variety of products that are made either in the immediate local area or in the state can be beneﬁcial. Think: local gourmet goodies like honey or sauces, bath and body creations, or even art and décor made by local makers.

Accessories For Days

Consumers’ desire to dress up their everyday products with a dash of personality isn’t fading away any time soon. Stickers with a local mascot’s image, a city logo with the slogan, or image of an iconic building or landmark in the town are all great grab-and-go items for consumers of all ages to buy. Travelers use stickers to decorate their luggage, water bottles, laptops and more. Locally themed charms for jewelry, shoe laces or even water bottles are also easy souvenir options that don’t take up a ton of space.

These small items are great for by the register as impulse buys but can also be incorporated into “local pride” displays.

DISHING ON DRINKWARE

From brightly colored water bottles that draw attention to a consumer’s focus on hydration to funny coffee cups for the oﬃce, the latest drinkware trends have customers living in style.

An increased focus on wellness and viral videos with the hashtag #watertok has put decorative water bottles and tumblers on the map. Though every generation, young and old, regularly use water bottles, tumblers and decorative coffee cups, Gen Z and millennial shoppers have made stylish beverage holders a fashion statement. For starters, having a stylish tumbler for water makes staying hydrated more fun, and having a decorative coffee cup helps to express the user’s personality.

After all, if a consumer is going to be toting a water bottle or coffee cup around almost all day, it might as well be just as stylish as it is functional.

Take the Heat — or the Cold

From the stay-at-home mom who never seems to be able to ﬁnish her coffee to an employee who has been called back to the oﬃce, consumers love insulated beverage holders that keep their liquids hot or cold for several hours.

Stainless steel travel mugs are the most common type of insulated cup that keeps beverages hot or cold, but for customers who aren’t fond of the taste of stainless steel, glass or ceramic mugs offer heat retention for shorter periods.

These styles of to-go mugs come in a wide variety of sizes and color options and may include additional features like a handle or no-spill lid.

Stylish Sips

Whether it’s a 20-ounce tumbler for water, an insulated to-go coffee cup or a mug for cozy mornings at home, beverage holders offer just as much style and personality as a fashionable accessory.

Shimmering metallic hues and bold, neon colors are the latest trends for insulated water bottles and coffee cups, whereas decorative graphics and funny messages are popular for classic coffee cups for the home or oﬃce. Trending illustrations include

Spoontiques, Inc. 800.225.5826. spoontiques.com

“Shimmering metallic hues and bold, neon colors are the latest trends for insulated water bottles and coffee cups, whereas decorative graphics and funny messages are popular for classic coffee cups for the home or oﬃce.”

seasonal icons like witches, bats or ghosts for Halloween, as well as butterﬂies and pets for everyday use. Coffee cups and tumblers that feature an ombre shade, fun texture or artisanal ﬂair are also trending.

As with many items in the gift industry, there are several add-on options to customize water bottles and make the hydration essential even more reﬂective of the owner. Straw charms, for example, popped up on the scene just a couple of years ago and continue to do well in the category. Stylish sling-style totes have become more popular, too, as they offer no-fuss customers an easy way to carry just the essentials: their water bottle, their phone, a key and a credit card. Stickers are another great way to accessorize a tumbler or water bottle and also encourage add-on sales.

FRAMED MOMENTS

Picture frames remain a trusted gift option as there is a style for every taste and occasion.

Picture frames are timeless staples for retailers because no matter the age, decade or generation, consumers will always enjoy displaying their best and most cherished memories. Plus, consumers can never have just one picture frame, making repeat and impulse purchases a popular occurrence.

Seventy percent of shoppers indicated in the 2026 Gift Book Consumer Survey that they’re on the lookout for useful gifts when they’re shopping for presents for a variety of the people in their lives. From a distant family member to a best friend, picture frames remain a popular option with a wide range of personalized possibilities that suit a variety of purposes.

Stay on Theme

Cashing in on picture frames is a must for retailers who cater to those looking for gifts to celebrate, memorialize and showcase milestones and memories.

Picture frames with messages like “True Love,” or “Wedding Bliss” make for great wedding and anniversary gifts, while frames with sentiments like “Mother Knows Best,” are perfect for Mother’s Day. A green “ﬂannel” pattern frame with a ﬁsh adornment memorializes Dad’s big catch for Father’s Day. The possibilities are seemingly endless.

Cross-merchandising frames throughout retail displays will remind customers that regardless of event or those they’re gifting, there is a frame for every situation and personality. From commemorating a new birth or anniversary to celebrating a graduation or pet adoption, picture frames provide the ideal showcase for both shoppers and their loved ones.

The Big Picture

Customers’ home décor styles are becoming more varied, and retailers should respond in kind. Casual Comfort, Modern/Urban Chic, Elegant/Formal, Rustic/Cottage Core, and Coastal round out the top ﬁve most common styles, according to the 2026 Gift Book

Malden International Designs. 800.426.3578. malden.com

“Cross-merchandising frames throughout retail displays will remind customers that regardless of event or those they’re gifting, there is a frame for every situation and personality.”

Consumer Survey and providing frames that match these décor styles ensure popular appeal.

“Homey” frames that depict the words “Family,” or “Man’s Best Friend” with a paw print ﬁt the casual comfort style well. Modern/urban chic frames can easily translate to frames with metal, geometric borders, clean lines and contemporary design features. Elegant/formal frames usually sport a silver or gold-colored ﬁnish, but could also feature a pearlescent sheen, while rustic/cottage core and coastal frames play with distressed woods, natural textures and on-theme embellishments like a wooden seashell or mushroom accent.

Home décor styles are the driving factor for which frames customers select in-store. “Consumers are increasingly seeking frames that complement their home décor themes, whether through vintage, modern or eco-friendly designs,” a report from TechSci Research states. “This trend has driven manufacturers to innovate, offering picture frames made from sustainable materials … and incorporating creative designs, colors and textures to cater to the diverse tastes of consumers.”

DIY CRAFTS & GIFTS

Consumers are leaning into their creative sides by exploring craft kits for both personal use and to give as gifts.

As consumers continue to prioritize their stress levels and overall mental health, they are largely leaning into their hobbies. It was a trend that was originally heightened by the pandemic ﬁve years ago and it has proved its staying power as consumers embrace trying new things in their homes.

Fun for All Ages

Though the world of do-it-yourself crafts and gifts isn’t entirely new — it has been a mainstay in the kids/tween arena for decades — it has been given a new breath of life as consumers across all ages show interest. Makers and inﬂuencers on social media have led to rapid growth in the DIY kit market. Consumers are looking for fun, new ways to keep busy without necessarily committing a huge chunk of time.

And it’s not just kids looking to explore their creative sides. While 38 percent of consumers plan to purchase art kits for grade school kids and tweens, adults are getting in on the fun, too. Forty-four percent of consumers say they are willing to buy arts and crafts sets as gifts for adults, according to the 2026 Gift Book Consumer Survey. Surprisingly, Gen Z and baby boomers lead the pack, with 55 percent and 52 percent respectively willing to gift a craft kit.

Plenty to Make

DIY and craft kits come in many forms. For kids, the classics like sand art and jewelry making kits are hot picks — especially with the craze for beaded bracelets thanks to Taylor Swift. But craft kits for adults look a little different.

Adult consumers are turning to simple DIY craft kits to explore new hobbies without having to fully committ to them. For 2026, “old-fashioned” hobbies like knitting, crocheting and cross-stitching will remain popular as resurgence trends. Both kids and adults have taken up the hobbies as ways to destress with a calming, tactile activity. Kits that teach consumers to

Funatic. 855.386.2842. funatic.com/wholesale

“One of the biggest selling points of DIY craft kits is that it gives the consumer the full hobby experience without having to buy a bunch of extra tools and materials.”

crochet little plush buddies or cross-stitch nature imagery are vastly popular because they are easy choices for beginners with little to no experience. Some consumers even seek out kits to make their own candles both to give as personal gifts and to add a personal touch to their home décor.

Kits that help bring out consumers’ artistic side, like watercolor painting books will be on trend. Diamond painting — a spin on paint-by-number that uses rhinestones instead of paint — is also growing in popularity for kids and adults, especially thanks to the viral social trend of bedazzling book covers. Some families use diamond painting as a family activity, so consider stocking simpler designs that utilize popular characters for kids and keep more intricate designs on hand for the grownups.

One of the biggest selling points of DIY craft kits is that it gives the consumer the full hobby experience without having to buy a bunch of extra tools and materials. Whether they are new to the hobby or a seasoned veteran, they get to see a piece to completion with all of the proper pieces at the ready. All of it being at a reasonable price point makes it worth a try.

HOLIDAY TABLETOP

Serveware and barware in fashion-forward styles add to the merriment of at-home celebrations.

Before ringing in the New Year, consumers will be ringing up gifts for their homes at the cash register. According to the 2026 Gift Book Consumer Survey, respondents plan to spend an average of $192 on winter/Christmas home décor in the next 12 months, with 28 percent expecting to buy tableware. Stores looking to freshen up their inventory with festive ﬁnds for the holiday table can count on a mix of time-honored and newly emerging design trends.

No Place Like Home for the Holidays

Hosting family and friends at Christmastime has become much more prevalent in recent years. As more households entertain in the comfort of their homes, with 31 percent of those surveyed planning to host more events as compared to the past year, consumers are in the market for ways to dress up their holiday table.

Serveware in neutral tones acts like a blank canvas that can be enhanced with decorative elements in holiday-centric motifs. Ceramic cake stands, pie plates and cookie trays get a boost from mini Santas, decorated trees and colorful strands of lights. Meanwhile, Hanukkah and winter tablescapes adorned with blue accent pieces, like the Star of David and ice-blue snowﬂakes, turn everyday sugar bowls and jarred goods into eye-catching décor. Mix-and-match minis can easily be swapped out for other holiday selections and showcased in seasonal in-store vignettes.

Let Them Coquette

What started out in 2023 as a consumer products trend emphasizing feminine fashion, and gained steam on TikTok with posts celebrating girlhood nostalgia, the coquette inﬂuence has since entered the holiday tabletop sector. Lacey bows in vibrant reds and greens featured on serving bowls, dishes and other dining ware, evoke a timeless quality.

nora ﬂeming. 630.231.2500. noraﬂeming.com

“As more households entertain in the comfort of their homes, with 31 percent of those surveyed planning to host more events as compared to the past year, consumers are in the market for ways to dress up their holiday table.”

Entertaining with Elegance

The holiday season is the perfect time to not only break out the good dishes, but also to update barware and drinking accessories. The 2026 Gift Book Consumer Survey reports that 42 percent of respondents plan to purchase glassware in the next 12 months, and 26 percent expect to buy barware items, such as stemware, wine decanters and cocktail shakers.

Of note is a coquette design inﬂuence in embroidered cocktail napkins with ﬁne lacework and ornate style. While feminine details are on trend, the masculine look still commands a seat at the bar, as evidenced by leather cocktail shakers in creamy whites and softly veined marble wine chillers. Fabric wine chillers in cheetah prints and hair-on-hide add a sophisticated vibe to any holiday bar setup.

As a toast to the New Year, champagne coupe glasses designed with wide, shallow bowls offer a luxurious way to usher in the next 12 months of entertaining.

CHRISTMAS ORNAMENTS

Style is leading the charge when it comes to what ornaments consumers want this year.

When it comes to holidays, one décor element that will never go out of style is the Christmas ornament. Whether consumers are purchasing ornaments to adorn their own trees or buying something special to give as a gift during the holiday season, ornaments are always on the list.

All about style

For consumers purchasing ornaments for themselves, the most inﬂuential factor is the current style of their own décor. According to the 2026 Gift Book Consumer Survey, more than half of consumers (51 percent) rate matching their décor as the top attribute when buying new ornaments.

But matching their style doesn’t mean there shouldn’t be variety in your stock — consumers are into many different holiday styles right now. Traditional/nostalgic is still the most popular style across all generations and 49 percent of consumers speciﬁcally seek out traditional ornaments. Within that style umbrella is the classic palette of reds, greens and whites with universal motifs of Santa, reindeer and snowmen.

Still hanging around, though, is the neon/bright and cheerful style, thanks mostly to the younger generations. Twenty-eight percent of Gen Zers and 22 percent of millennials say they opt for the more colorful approach to their holiday décor. Christmas pastels fall into this category, along with bright pops of color that are “loud” and eye-catching. Surprisingly, 23 percent of millennials also have an interest in the muted/transitional seasonal palette, featuring a lot of whites paired with metallics like gold and silver.

Personalize It

There are a lot of attributes on the minds of consumers this year when it comes to ornaments and several of them fall under the personalized banner. Ornaments that reﬂect personal interests — like a favorite sport, hobby or food — are a top priority for 45

Old World Christmas. 800.962.7669. oldworldchristmas.com

“More than half of consumers (51 percent) rate matching their décor as the top attribute when buying new ornaments.”

percent of consumers, according to the survey. Keepsake/memento ornaments are also good to keep stocked since 50 percent of consumers say that’s what they’re shopping for this year. Keepsake ornaments offer a ton of versatility, from celebrating a new baby or wedding to marking the purchase of a new house, college graduation and so much more. They can also be a personalized ornament; some are designed to have a name, year or date written in to commemorate an occasion.

Can I see your license?

While not for everyone, ornaments depicting popular licensed characters or pop culture moments are a fun twist on the traditional décor. Just over one-ﬁfth of consumers look to deck their halls with these kinds of ornaments. Classic movies and TV shows can be brought back to life through ornaments and become a fun way to relive a memory with a loved one. Popular licenses also often release milestone ornaments for big anniversaries, making them great ﬁnds for fans and collectors.

HOLIDAY HOME DÉCOR

Christmas remains the No. 1 holiday for decorating, but it isn’t the only occasion for outﬁtting consumers’ living spaces.

There’s no place like home for the holidays, especially when it’s dressed to the nines. While it’s no surprise that Christmas tops the list for decorations — 75 percent of consumers plan to buy related décor this year, according to the 2026 Gift Book Consumer Survey — fall holidays are close behind. Fifty-three percent of consumers surveyed said they plan to decorate for Thanksgiving and 51 percent said they’d decorate for Halloween. Consumers looking to get a jumpstart on spooky season shopping are heading to the stores long before the ﬁrst leaves begin to fall. “Summerween,” a term coined just a couple of years back, has since sparked a lifestyle trend of summer skeletons, pastel pumpkins and other festive elements for parties and informal get-togethers.

Last year, the National Retail Federation reported that 47 percent of respondents to its annual survey began shopping for Halloween long before October — a noticeable uptick from 37 percent ﬁve years prior. The 2026 Gift Book Consumer Survey reveals that shoppers expect to spend an average of $114.5 on Halloween. Retailers in the know are setting out spirited décor well in advance of the October 31st holiday and will continue to do so as long as buying habits dictate this phenomenon. Fall décor, such as front door wreaths and hurricane-style lanterns, can easily transition well into November and beyond.

Falling for Fall

With the change in seasons and more time spent indoors, consumers are investing in products that add a cozy vibe to their living space. Halloween parties in the home call for special lighting elements to help set the scene. In fact, 40 percent of consumers are planning to purchase Halloween candles in the coming year. On trend are ﬂameless candles, an environmentally friendly choice that uses energy-eﬃcient LED lightbulbs. Ceramic jack-o-lanterns in muted greens and oranges, along with black and cream, are on trend, as well.

Ragon House. 877.874.3750. ragonhouse.com

“Retailers in the know are setting out spirited décor well in advance of the October 31st holiday and will continue to do so as long as buying habits dictate this phenomenon.”

Another noteworthy trend in the holiday home décor space is ornament trees. No longer reserved for Christmas, these all-occasion tabletop items do double duty as a standalone merchandiser for new arrivals and a statement-making centerpiece. Nearly one-quarter (23 percent) of Gift Book survey respondents plan to buy Halloween ornaments in the next 12 months, with glitter and sparkle-accented skulls, witches’ hats and jack-o-lanterns leading the pack.

Springing Ahead

Turning the calendar to spring, Easter is another notable holiday for updating home décor; just under one-third (30 percent) of consumers are planning to buy gifts in this category in 2026. Vintage décor continues to reign supreme with shoppers, as evidenced by the popularity of three-dimensional wooden stand-up bunnies, lambs and roosters, and framed prints.

Birds remain a central motif in spring décor designs and can be found in a variety of giftable items.

CHRISTMAS DECORATIONS

Signs of Christmas past are what’s trending in festive décor.

Start breaking out the stuffed Santas and trimming the tree: Consumers are ready to ﬁll their shopping baskets with holiday décor galore. According to the 2026 Gift Book Consumer Survey, 75 percent of survey respondents expect to buy Christmas décor in the coming year. As the impact of the tariff wars continues to play out across the gift market, retailers are making judicious buying decisions and tailoring their inventory with festive ﬁnds that balance marketplace trends with perennial favorites.

Back to Nature

While glitz and glamour had a strong presence in last year’s palette of bright metallics and rich velvets, Christmas decorations are taking on more muted, calming tones with a nod to the environment. According to trends from Christmasworld 2025, nocturnal blue, soft eggshells and alabaster white are balancing out shades of gold and matte silver. Festive green remains an evergreen choice and is complemented by soft beige, both of which promote messages of sustainability and environmental awareness. Ornaments outﬁtted in winter green span a range of designs, from Santas decked out in mint green to green and cream-colored woodland creatures. Christmasworld trend experts foresee light and airy décor, as well as bold and unexpected materials reigning supreme for the 2026 holidays.

The great outdoors is also reﬂected in Christmas decorations incorporated into existing living spaces. Evoking a cozy Christmas theme are natural ﬁbers and woods in tabletop and mantel displays. Winter sport motifs of skiing, sledding and snowshoeing are playing out across multiple product categories.

What’s Old is New

A return to simpler times continues to inﬂ uence consumer buying habits, especially when it comes to the holidays. The 2026 Gift Book Consumer Survey reported that 49 percent of respondents expect to buy traditional or nostalgic decorations, indi-

Kurt S. Adler. 212.924.0900. kurtadler.com

“Forty-nine percent of respondents expect to buy traditional or nostalgic decorations, indicating their penchant for the past.”

cating their penchant for the past. Nutcrackers, vintage Santas and snowmen and wide-eyed reindeer all make the grade. While the retro red truck has become a permanent ﬁxture in holiday tabletop, decorative planters and tree ornaments, vintage campers decked out in colorful strands of Christmas lights are gaining traction. With 50 percent of consumers purchasing ornaments to commemorate a special vacation or trip, these vehicles take on even greater signiﬁcance as a storytelling memento that can be revisited each year while trimming the tree.

Also on trend are gingerbread houses as both tree ornaments and tabletop decorations. The latest styles feature ornate detailing and LED lighting for a more energy-eﬃcient display.

Let There Be Light

Speaking of illumination, candles/home fragrance still hold the top spot (60 percent) when consumers shell out money for Christmas decorations. Ornaments and decorations, whether for indoors or outdoors, that have a lighted element are becoming increasingly popular, as well.

PLUSH TOYS

Consumers are looking for more than just a cuddly companion.

Touting universal appeal across the ages, soft toys remain a popular pick for everyday gift giving and special occasions. As shoppers keep tabs on escalating tariff hikes on plush — a category that did not contribute to the 6-percent increase in U.S. toy sales, as per Circana’s Retail Tracking Service — many are still planning to make purchases in the coming year.

According to the 2026 Gift Book Consumer Survey, more than half (58 percent) of Gen Zers are likely to buy plush in the next 12 months, closely followed by 54 percent of Gen X shoppers. Nearly half (47 percent) of millennials surveyed are in the market for soft toys, with 43 percent of boomers rounding out the buying population. With such a widespread consensus, toy makers are able to develop a diverse range of plush designs for a highly giftable market.

Mad for Man’s Best Friend

Retailers know how much consumers and their families cherish their pets, and this passion carries over into playtime. Pet ownership has skyrocketed in recent years, with 65.1 million of the 86.9 million households having a dog. Whether searching for a playful companion that mirrors their prized pooch or as a make-believe substitute for allergy-prone families, consumers are snatching up plush in the likeness of well-loved breeds. New, noteworthy selections include goldendoodles, mini poodles, corgis and Pomeranians, boasting ﬂoppy ears, super-soft paws and other realistic features.

Plush toys integrated with technology have earned a spot on store shelves — and in consumers’ hearts. Specially designed to react to human touch, these interactive toys have garnered attention not only for their pretend play caretaking, but as cognitive development tools for older adults suffering from Alzheimer’s and dementia. Popular styles for seniors include domesticated cats and dogs, while newer selections of monkeys and goats are inspiring imaginative play for younger kids.

DOUGLAS Company, Inc. 800.992.9002. douglascuddletoy.com

“While specialty retailers tend to shy away from carrying licensed merchandise, independents aspiring to serve as destination stores should take their core customers’ buying habits into consideration.”

Licensed to Play

Hot properties in the entertainment world are permeating the toy aisle, including the plush department. Circana reported that sales of licensed toys increased by 18 percent in the ﬁrst half of this year, with top properties including “Lilo & Stitch,” whose 2025 live-action movie release was a hit at the summer box oﬃ ce. While specialty retailers tend to shy away from carrying licensed merchandise, there is money to be made in the category. Independent retailers aspiring to serve as destination stores should take their core customers’ buying habits into consideration.

Younger consumers are especially drawn to licensed merch. The 2026 Gift Book Consumer Survey reveals that 45 percent of Gen Zers and 36 percent of millennials believe licensed toys are somewhat important when purchasing playthings. Whether buying for themselves or introducing a childhood favorite to their own kids, these consumers might be turning to plush as a pick-me-up or special gift.

BABY GIFTING

From noise-making plush and comfy blankets for baby to keepsake gifts aimed at parents, gifts for households with tots mean good business.

No business booms quite like the baby industry. According to the 2026 Gift Book Consumer Survey, 21 percent of consumers plan on purchasing a new-baby gift in the next 12 months. Of course, the odds of those consumers buying more just-because gifts from there on after are great, too.

Beyond gifts for baby showers and special occasions like birthdays and holidays, babies present countless shopping opportunities: They need basics like bottles, bibs, burp clothes and pajamas, as well as toys to both keep them entertained and help them develop ﬁne motor skills and more. Shopping is also emotional and there’s no better emotionally motivated shopper than a parent who will almost buy anything to make life a little easier (or more fun).

New parents who are especially bewildered will appreciate any toys that make teaching their little one easier.

Soft and Cuddly

Soft goods like plush animal rattles and blankets are among top sellers for both parents and customers looking for an off-registry baby gift. According to the same survey, 50 percent of consumers said they would likely buy a plush animal for a child within the next 12 months.

Popular characters include frogs; farm animals like cows, chicks and pigs; sea life creatures like octopi and mermaids; and fantastical beasts like dragons and dinosaurs. “Ugly” monsters like ogres are the latest fascination in plush and though they haven’t exploded in the baby space yet, the imaginative creatures likely will in the next year. Soft dolls are also very popular as they help babies learn facial features.

A key difference with baby plush versus regular plush (other than safety) is tactile and auditory features. Baby plush with “crinkle” stuﬃng, a rattle inside or music box stimulate babies’ minds; plush with dangling ribbons or nubbed teething rings encourage interactive play and teach ﬁne motor skills.

Mary Meyer Toys. 800.451.4386. marymeyer.com

“New parents who are especially bewildered will appreciate any toys that make teaching their little one easier.”

Babies can never have too many blankets, either. From larger blankets that are perfect for bedtime swaddles or tossing over a stroller on a sunny day to small lovies with an animal friend attached, blankets are popular baby shower gifts and repeat purchases by parents.

Frozen in Time

Though it might not always feel like it, time ﬂies when you’re raising children. Gifts that help parents and grandparents capture memories, like no-mess foot- and handprint kits, My First Year baby books, baby albums and milestone photo kits continue to be popular purchases.

Consider merchandising photo kits next to a few fashionable ensembles for both girls and boys. Photo kits that mark each month of growth are aimed at parents looking to post adorable pictures on social media, so they’ll want a coordinated outﬁt, too, or at least some cute accessories like a hairbow or bow tie.

Personalized ornaments, like My First Christmas, or those that can be customized with baby’s details like birthday and weight are popular for the holiday season.

BABY KEEPSAKES

Gifts that celebrate special moments in a child’s ﬁrst year are as unique as the recipient.

From eating solid food to brushing newly emerging teeth, ﬁrst moments in a child’s life are plentiful and special. Gifts that celebrate these milestones enable new parents to turn ﬂeeting instances into lasting memories. As retailers refresh their baby gift inventory for the new year, offering a spectrum of high-end keepsake items speaks to a variety of gift givers — from godparents to grandparents and everyone in between.

It’s Personal

In recent years, U.S. birth rates have been declining; Pew Research Center reports that the fertility rate fell to a historic low of 54.5 births per 1,000 women in 2023. However, while millennials are planning to have fewer children, the desire to commemorate and savor their baby’s milestones remains steady. The 2026 Gift Book Consumer Survey shows that 21 percent of respondents are planning to purchase a present for a new arrival in the next 12 months — the same rate as last year. Despite an unstable economy and ﬂuctuating consumer conﬁdence, shoppers still plan to embrace celebratory opportunities with open arms.

One gift attribute, in particular, speaks to those buying for baby: personalization. This year’s survey reveals that 51 percent (up from last year’s 49 percent) consider this to be an important factor in their decision making. Engraving baby cups, bowls and spoons with a child’s initials creates timeless mementos that can be treasured beyond the early years. Meanwhile, monogrammed baptismal shells, ﬁrst Bible bookmarks and christening crosses remain strong sellers among grandparents and godparents, as they honor their special new role in a child’s life.

While standalone custom keepsakes are consistent top sellers, personalized gift sets provide an added incentive for consumers watching their wallets. Among the surveyed respondents, 49 percent believed these sets provided the chance to experience multiple items in one purchase, and 32 percent gravitated

Salisbury, Inc. 800.824.4708. salisburyinc.net

“While millennials are planning to have fewer children, the desire to commemorate and savor their baby’s milestones remains steady.”

toward these gifts because they provide a better value than a single item. Pre-packaged, display-worthy offerings tailored for christenings and baptisms are currently trending. Gift sets that, when paired with a thoughtful greeting card, can be easily merchandised for instant gift-giving are sure to do well, too.

Home is Where the Heart Is

As the tariff wars wage onward, consumers are keeping a close eye on inﬂating costs when spending their discretionary income. Locally made goods, including baby keepsakes crafted by American silversmiths, metal spinners and other artisans are becoming more appealing to consumers across the board — not only for their feel-good vibes in supporting American designers, but as an extension of the personalized gifting experience. And when it comes to paying more for these locally made keepsakes, 86 percent of millennials, 73 percent of Gen Zers and Gen Xers and 62 percent of boomers were willing to part with their dollars without hesitation.

Celebrate new beginnings with handcrafted baby gifts from Salisbury. From silver cups and rattles to engraved keepsakes, each piece is made with care and designed to be cherished for generations.

TOYS FOR KIDULTS

Kidults aren’t going anywhere — they continue to drive the toy industry with their purchasing power and dedication to collections.

The pandemic is now years behind us, but adult consumers seeking comfort in their youthful side is certainly here to stay. Yes, “kidults” are not going anywhere and they are continuing to be a force in the toy industry.

A Bit of Variety

Kidults have made a big splash in the industry, mainly because they have no shame in embracing their younger, playful side even in their adult age. They’re not only willing to make purchases for themselves, but they’re also willing to ask for toy items as gifts during special occasions.

According to the 2026 Gift Book Consumer Survey, board games and card games are the top two types of games or toys that respondents have bought for adults, at 68 percent and 66 percent respectively. But four other categories also have been purchased for more than half of respondents: puzzles (59 percent); nostalgic games/toys (51 percent); quirky/novelty toys for the oﬃce (51 percent); and plush animals (50 percent).

Collecting Characters

Licensed characters have a special place in the heart of many kidult consumers. In 2024, despite having fewer blockbuster ﬁlms, licensed toy sales grew 8 percent and accounted for 34 percent of the total toy market, according to Circana. It’s an attribute that 39 percent of 2026 Gift Book Consumer Survey respondents said is “somewhat important” or “extremely important” when it comes to buying toys.

Top licenses still include the popular Pokémon series, Barbie, Marvel, Hot Wheels and Star Wars. Licensed products span more than just toys, too. Kitchenware and serveware that sport logos, color themes and even sometimes the characters themselves continue to be popular grabs for kidults and collectors who like to use the licensed products to adorn their homes.

Kikkerland Design. 212.678.2250. kikkerland.com

“Board games and card games are the top two types of games or toys that respondents have bought for adults.”

Brain breaks

Consumers have continued to focus on their overall wellbeing and are more drawn to products that can help reduce stress, ease anxiety and bring them needed breaks from the world. Building block sets that create elements of nature are a popular choice for kidults, according to Circana, as they tap into “the mindfulness trend and toys for better mental health.” Fidget toys fall in this category, too, even though they have fallen off in popularity with some of the youngest consumers. Adults still turn to upscale ﬁdget toys that can help them wind down from a stressful day or even help them maintain focus during the workday.

Turn Back Time

Millennials and Gen Z consumers have reached the age where nostalgia can be a driving factor in a purchase. As mentioned above, 51 percent of survey respondents said they have purchased nostalgic games/toys. Something that evokes memories of their youth is a major selling point — especially as companies revive iconic product lines that allow adult consumers to share favorite toys with their children in an updated way.

Market Calendar

OCTOBER

GREENSBORO, N.C.

Greensboro Gift & Jewelry Show

Greensboro Coliseum Complex gtshows.com

MINNEAPOLIS, MINN.

Minneapolis Gift, Home, Apparel & Accessory Show

Minneapolis Mart mplsmart.com

SEATTLE, WASH.

Fall Buying Week

Seattle Mart seattlemart.com

LOS ANGELES

LA Market Week & LA Kids Market

California Market Center californiamarketcenter.com

LOS ANGELES

LA Mart Fall Market

The Reef lamart.com

14-17

ATLANTA

Atlanta Apparel AmericasMart atlanta-apparel.com

PARK CITY, UTAH

GHTA Annual Conference

Grand Hyatt Deer Valley giftandhome.org/conference

ORLANDO, FLA.

The Gathering

Rosen Shingle Creek thegatheringevent.com

29 3-4

WILMINGTON, OHIO

The Heritage Cash & Carry Wholesale Market Roberts Centre heritagemarkets.com

NOVEMBER

JACKSON, MICH.

Michigan Women’s Wear Market American 1 Event Center

silverliningshows.com/michigan-ww-market

GATLINBURG, TENN.

Smoky Mountain Gift Show

Gatlinburg Convention Center smokymtngiftshow.com

ATLANTA

Fall Cash & Carry AmericasMart americasmart.com

SANTA ANA, CALIF.

West Coast Gem & Mineral Show

Myrtle Beach Convention Center grandstrandgiftshow.com 5-8 14-16 4-7 5-7 7-10 10-12 15-17 14-17

DALLAS

Apparel & Accessories Market and Kidsworld

Dallas Market Center dallasmarketcenter.com

HIGH POINT, N.C.

High Point Market

Holiday Inn Orange County Airport mineralshowslld.com

DECEMBER

CHICAGO

One of a Kind Show

The Mart oneofakindshowchicago.com

GREENSBORO, N.C.

GTS Gift & Jewelry Show

Greensboro Coliseum Complex gtshows.com

MYRTLE BEACH, S.C.

Grand Strand Gift & Resort Merchandise Show

Editor’s note: This list was compiled in September 2025. Please check dates with show management before traveling. Not all shows are listed; see all industry events at giftsanddec.com/events 3-5 5-7 6-7 6-8 6-8

IHFG Market Square

highpointmarket.org

Market Calendar

DALLAS

Total Home & Gift Market

Dallas Market Center

dallasmarketcenter.com

ATLANTA

Atlanta Market

AmericasMart atlantamarket.com

LAS VEGAS

Winter Market

The Expo at World Market Center lasvegasmarket.com

NEW YORK, N.Y.

New York Tabletop Show 41 Madison tabletopassociationinc.com

ATLANTA

Atlanta Market

AmericasMart atlantamarket.com

DALLAS

Total Home & Gift Market

Dallas Market Center dallasmarketcenter.com

NEW YORK, N.Y.

NY Now

Javits Center nynow.com

NEW YORK, N.Y.

Shoppe Object

Skylight at Essex Crossing and Pier 36 shoppeobject.com

OAKS, PENN.

Philadelphia Gift Show

Greater Philadelphia Expo Center philadelphiagiftshow.com

NEW YORK, N.Y.

Toy Fair

Javits Center toyfairny.com

CHICAGO

The Inspired Home Show McCormick Place theinspiredhomeshow.com

LAS VEGAS

Summer Market

The Expo at World Market Center lasvegasmarket.com

NEW YORK, N.Y.

NY Now

Javits Center nynow.com

NEW YORK, N.Y.

New York Tabletop Show 41 Madison tabletopassociationinc.com

Editor’s note: This list was compiled in September 2025. Please check dates with show management before traveling. Not all shows are listed; see all industry events at giftsanddec.com/events

A LI FESTYLE B RAN D

For over ﬁfty years, we’ve been part of your gatherings and traditions. Now, with our ﬁrst Everyday catalog, we’re here all year long. Thoughtfully designed and always in stock, these are pieces made for real life—ready to inspire your store and delight your customers.

This is Everyday.

This is .