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DECEMBER
SPECIAL ADVERTISING SECTION
Planning For Holiday 2026
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• Special Section: Consumer Behavior Trends Survey
• Reader Rankings: Bestsellers of the Year
• Style Pulse: Winter Market Debuts
JANUARY
WINTER MARKETS ISSUE
Bonus Distribution Atlanta, Dallas, Las Vegas, NY NOW
• Retail Feature: A Year of Displays—52 Visual Merchandising Tips
• Trending Gift Across Major Gift Categories
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Associate Publisher GARRY GRENIER ggrenier@giftsanddec.com 224-558-9996
Account Executive BETSY MALITO bmalito@giftsanddec.com 925-998-6706
SPECIAL SECTION: WOMEN OF INFLUENCE
These powerhouses are leaving their mark on the industry, from supporting modern retailers to ushering brands into a better and more secure digital world. Here, we celebrate their accomplishments.
AN EYE ON THESE SALES REPS
Another special section, the Sales Reps to Watch list celebrates 20 sales reps who have gone above and beyond the call of duty to help brands and retailers alike.
SOCIAL INFLUENCE ON BATH & BODY
Social influencers and their "Get Ready With Me" videos are impacting personal care trends and sales. Read up on the most popular products getting attention.
THE STORIES BEHIND THE BRANDS
In this special Style Pulse, check out nine interesting products made by minority makers, plus the inspiring stories behind the companies.
SMELLS LIKE SPRING
Warmer weather will be here before you know it. Are you ready for spring shoppers? These gifts and home accents will help customers celebrate the sunshine.
& Body Influencers Page
Impactful Women & Sales Reps
On the Cover: Magpie in Couer d'Alene, Idaho. magpieidaho.com
Departments
Page 12
Editor's Letter
Page 14 Business News
Page 105 Market Calendar
Special Sections
Page 21 Women of Influence
Page 29 Sales Reps to Watch
Page 38
25 Gifted Retailers
Page 54
Savvy Store Solutions by Carol Schroeder
Industry Insights
Page 58
Re:Gifting by Warren Shoulberg
Page 60
Play by Play by Pamela Brill
Page 62
Best at Work Insights by Jaime Zepeda
Page 64
G.O.A.T. Wisdom by Dr. Brent Ridge
Trending Gifts
Page 67 Bath & Body Spotlight
Page 68 Bath & Body Feature: Get Ready With Us
Page 73
Seasonal Trend: Stocking for Springtime
Page 77 Style Pulse: The Many Faces Behind the Brands
EDITOR IN CHIEF Lenise Willis 336.605.3817 | lwillis@giftsanddec.com
MANAGING EDITOR Amanda Erd | 773.570.4187 | aerd@bridgetowermedia.com
CONTRIBUTING EDITORS Pamela Brill, Anne-Marie Earl, Brent Ridge, Carol Schroeder, Warren Shoulberg, Jaime Zepeda
RESEARCH EDITOR Joanne Friedrick
SENIOR GROUP PUBLISHER, EVP MEDIA Liz Irwin
MANAGING DIRECTOR OF HOME FURNISHINGS DIVISION Donna Bischoff | dbischoff@furnituretoday.com
ASSOCIATE PUBLISHER, MIDWEST AND CANADA Garry P. Grenier | 224.558.9996 | ggrenier@giftsanddec.com
ACCOUNT EXECUTIVE, WEST COAST AND EAST COAST Betsy Malito | 925.998.6706 | bmalito@giftsanddec.com HONG KONG, INDONESIA, KOREA, MALAYASIA Quentin Chan | 852.2366.1106 PHILIPPINES, SINGAPORE, TAIWAN, THAILAND fax 852.2366.1107 | quentinchan@leadingm.com INDIA Kaushal Shah | +91 22 2305 9305 | kaushal@kaushals.com
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DIRECTOR OF MARKETING AND CREATIVE SERVICES Melanie Bingham
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People Powered
What sets independent retailers apart are the personal touches they add to the shopping experience and the personal connection they make with customers. The people are what’s so special about the gift industry, and I think it’s important that we celebrate that. In a world that seems more divided than ever, it’s nice to be a part of an industry that, even in the face of competition, can see the value in working together and supporting common goals. In short, our industry is powered by the people in it.
I am fortunate to work for a business that has several sister publications that cover a variety of industries, including the worlds of furniture, interior design and even law and real estate. And not that those industries aren’t special in their own way, but it helps me to see exactly what sets the gift industry apart and what makes it so meaningful to be a part of.
This industry is all about people and personal connections, which is why our November issue is now our People Issue. To align with how people-focused our industry is and to highlight some of the amazing players in it, this issue puts the spotlight on dozens of note-worthy people, including gifted retailers, sales reps on the rise, women of influence and minority makers. Because without incredible people moving our industry forward, where would we be?
“This industry is all about people and personal connections, which is why our November issue is now our People Issue.”
After leading Gifts & Decorative Accessories for nearly nine years, I would have thought that the novelty of working for such a warm industry would have worn off by now, but it, thankfully, hasn’t. I’m continually impressed with how many amazing people keep our industry alive by answering challenges, sharing ideas and supporting one another.
Flip through this issue to read more about 25 boutiques that are still thriving, 20 sales reps who are fostering connections, 20 women who are leaving a meaningful impact on the industry and nine minority makers who are highlighting their communities and making way for other young innovators.
Though GDA has a long history of covering product trends and new introductions (and will continue to do so), we’re also focusing more and more on the people that make it all happen.
As we quickly approach the end of the year and the start of a new one, take a moment to think about all of the people who have helped you and your business be what it is today and remember to thank them for their mentorship and contributions. Come January, we’ll be asking for nominations for Manufacturer of the Year, Regional Sales Representatives of the Year and retailers for seven Retailer Excellence Awards. We’ll also be highlighting retailers, sales reps, women and makers in next year’s November issue, so let us know if there’s someone you think has been overlooked. It’s never too early to think about who you’d like to honor in 2026. Afterall, people are what matter most.
Lenise Willis Editor in Chief
Heart on Main Street to Be Honored For Humanitarian Efforts
Heart on Main Street is being honored this January by Dallas Market Center and ART, the creative home furnishings network, for their service to others and humanitarian excellence.
The nonprofit organization has been chosen to be the recipient of the Hearts Award at the 36th ARTS Awards for its efforts in helping small businesses with tools, resources and education to succeed. The award will be presented during the award ceremony in Dallas on Jan. 9.
“The Hearts Award is about celebrating organizations that go beyond business to make a real difference. Heart on Main Street is doing exactly that,” said Cindy Morris, president and CEO of Dallas Market Center. “Providing critical resources and real-world relief when communities need it most, their work exemplifies resilience, compassion and leadership in action."
Heart on Main Street was founded in 2023 and works to strengthen independent retailers who “serve as the backbone of Main Street communities.” The nonprofit helps provide tools and resources to small businesses as they evolve with changing times. It works to give aid during crisis, like natural disasters, through financial assistance, inventory supplements and hands-on volunteer support to those affected by floods, hurricanes, tornadoes and wildfires.
Heart on Main Street has helped relaunch dozens of small businesses in communities across the country through its efforts. “By combining immediate aid with ongoing guidance, Heart on Main Street not only uplifts retailers but also reinforces the
heart of local economies, making it a truly deserving recipient of the ARTS Hearts Award,” the release said.
“We are incredibly honored to be recognized as the 2026 Hearts Award recipient. At Heart on Main Street, our mission has always been to lift independent retailers and the communities they serve, whether that is through business education or helping stores rebuild in the wake of natural disasters,” said Patrick Keiser, executive director of Heart on Main Street. “This award reflects the countless small business owners who pour their hearts into their Main Streets every day, and we are proud to support them every step of the way. We’re deeply grateful to be acknowledged for the work we’re doing to make sure these businesses not only survive but thrive.”
The Hearts Award began during the height of the pandemic to honor companies and individuals who showed outstanding leadership, empathy and service during the COVID-19 pandemic. When the regular in-person ARTS Awards returned, the Hearts Award was added to the event to continue honoring worthy organizations for service in the industry.
“Independent retailers are the backbone of our industry, and Heart on Main Street has become a trusted partner to the entire community,” said Sharon Davis, executive director of ART. “From disaster recovery to everyday education, their programs don’t just help stores reopen — they help them reimagine what’s possible. That kind of vision inspires all of us to invest in and protect the spirit of Main Street.”
Winsor to be Posthumously Recognized for Outstanding Leadership
The late Bill Winsor, former chairman emeritus, president and CEO of Dallas Market Center (DMC), will be honored this January posthumously at the ARTS Awards for his decades of dedication, guidance and lasting impact.
DMC and ART, the creative home furnishings network, have announced that Winsor will receive the Legendary Leadership Award at the 36th ARTS Awards on Jan. 9, 2026 in Dallas. The award aims to recognize an individual who has earned esteemed recognition from industry peers, led with passion and integrity, and whose lifelong dedication has shaped and strengthened the home and design industry.
“Bill’s influence reaches far beyond the walls of Dallas Market Center,” said Cindy Morris, president and CEO of DMC. “He built a community rooted in creativity, collaboration and opportunity that still inspires how we do business. This award honors not
only his leadership but his enduring legacy.”
Winsor helped shape DMC into the industry destination it is today. He worked for more than two decades to expand the marketplace into an international hub for commerce and creativity, including making it home to the largest residential lighting marketplace in North America. Early in his career, Winsor worked to lead several other businesses, including Informant — one of the world’s first technology marketplaces.
“It means so much to our family that the home industry is celebrating our hero Bill Winsor,” said Kelley Winsor on behalf of the Winsor family. “We are honored for his legendary leadership and this award. This award reflects his integrity, vision and heart, which he shared with all who knew him.”
Winsor died Dec. 13, 2024, in Austin, Texas, after a brief illness. He was 78 years old.
Duke Cannon’s Big Ass Bricks of holiday soap can make even the scroogiest Scrooge smell like an alpine Christmas market. Whether it’s Lump of Coal, Santa’s Pipe Smoke, or our Peppermint Bark scent, we’ve got the perfect gift to stock every stocking.
Inspired Home Show Readies for 2026
More than 2,000 brands will be represented in Chicago this coming March as the Inspired Home Show once again takes over McCormick Place. Running March 10-12, the show will highlight many major home and housewares brands including Tag and Gibson Homewares.
“The strong commitment from exhibitors demonstrates the resilience of our industry and the value of gathering in person,” said International Housewares Association (IHA) President and CEO Derek Miller.
The show will showcase five niche expos, including Clean + Contain; Dine + Décor; International Sourcing; Travel Gear + Luggage; and Wired + Well. It will also feature several attractions such as the Pantone ColorWatch display, the Debut Incubator and the Global Design Points pavilions. Numerous educational events and keynote speakers will span the three-day show, presenting attendees the chance to learn and network.
“Especially at times like these, showing up matters,” said IHA Board Chairman and Lodge Cast Iron President and CEO Mike Otterman. “The Inspired Home Show 2026 will not only allow exhibitors to show retailers their resilience, but it will also be a critical venue for showing them firsthand new and viable products and winning sales in a highly competitive market.”
New to the 2026 show will be the addition of the Splice Hub,
a new destination focused on connecting brands with licensing deals. The collaboration between Splice and the IHA brings a dedicated platform to the show for retailers and product suppliers to connect with brands interested in licensing deals.
“The Inspired Home Show is known as the place where the world’s home and housewares retailers and product suppliers unite,” said Miller. “While some exhibitors have brought licensors and already licensed products to the show in the past, we’re pleased to add this formal connection point for both exhibitor and buyer attendees to identify new licensing opportunities to help them grow, innovate and expand.”
The Splice Licensing Hub will be located in the Dine + Décor Expo in the South Hall. Exhibiting licensors will have kiosk-style booth setups that will put their brands in front of leading home and housewares manufacturers, buyers and distributors.
“Since 2003, Splice has consistently positioned itself as a collaborative community and leading think tank dedicated to elevating standards in brand licensing,” said Kimberly Kociencki, Splice CEO. “Through benchmarking and studies, we consistently poll our membership for what is most meaningful to them, and over the past five years, Housewares/Home Décor and Gifts/Novelties have been in the top three key growth categories.”
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Mud Pie Undergoes Leadership Change, Relocates Flagship Showroom
Mud Pie is changing up its leadership structure. The gift and home décor brand announced Friday the founding family behind the company for nearly 40 years will step away from day-to-day operations.
Mud Pie has been a family-owned business since its creation in 1988 by Marcia Miller. Now, Mark Smith, who has served as a member of the company’s board and has worked with the brand as a consultant for more than a year, will take over daily operations. The transition “marks a pivotal step forward in the company’s evolution,” Mud Pie said in a release announcing the change. Zander Brekke, who was named president of Mud Pie in the summer of 2023, is no longer with the company.
“We
are excited with the level of growth we have been seeing and feel wellequipped to further elevate our offerings and customer experience and reinforce our position for long-term success.”
— Mark Smith
“As Mud Pie’s growth trajectory remains robust, we are focused on positioning the company to continue to deliver the exceptional products and service our customers have come to expect from us,” Smith said. “Despite industry challenges this year, including tariffs, we have remained resilient and have consistently delivered strong performance. We are excited with the level of growth we have been seeing and feel well-equipped to further elevate our offerings and customer experience and reinforce our position for long-term success.”
According to the release, Smith will bring in fresh expertise to scale and unlock new growth opportunities, while maintaining
the brand’s core values and mission to create products that celebrate life’s special moments. The leadership change is intended to “help steer Mud Pie into the next chapter of its growth,” without sacrificing its commitment to innovation, quality and customer service.
Back to the 18th Floor
After nearly 10 years in its current location, gift and home décor brand Mud Pie is moving its flagship showroom in AmericasMart Atlanta.
The new showroom — located on Floor 18, Suite 1821 — will be ready in time for January 2026 markets. The showroom is positioned by the main escalators in Building 2, ensuring easy access and strong visibility. According to a release from Mud Pie, the move places the brand “in the heart of one of the most dynamic and high-energy areas of the market” while also staying near sales partners like Ivystone and OneCoast.
“Returning to Floor 18 is an exciting new chapter for Mud Pie,” said Katie Chapman, director of customer experience and B2B sales at Mud Pie. “This new location offers the perfect blend of accessibility and visibility, ensuring that Mud Pie is top of mind for retailers when they start their buying trips at market. The new space feels vibrant and fresh, and we look forward to providing our buyers with an even more enhanced shopping experience.”
Mud Pie was previously located on Floor 6, with a showroom layout that was divided by a hallway. In its new home, the showroom will be an open, unified floor plan designed for a “more fluid and inviting environment.”
In celebration of the new location, Mud Pie will have a full slate of exclusive events during January market to offer buyers a chance to engage with and explore the new showroom and all the new collections the brand has to offer.
Mud Pie’s new showroom will be on the 18th floor of AmericasMart Atlanta.
(Photo courtesy of Mud Pie)
Shoppe Object Heads to Paris
Shoppe Object is expanding its influence, setting up a display across the sea. Andmore, which owns Shoppe Object, has partnered with the WSN Group, a European trade show producer, to create an event series centered on Shoppe Object.
“We are thrilled to launch this business relationship and to center it around Shoppe Object’s distinct ability to curate the new, the next, and the neverbefore-seen.”
— Jonathan Pertchik, Andmore CEO
Shoppe Object and select WSN Group brands will put together a showwithin-a-show that will debut during Who’s Next at Porte de Versailles Jan. 17-19, 2026. Shoppe Object Paris will feature tableware, furniture, accessories and home décor. The event will be held twice a year, in January and September, according to the Who’s Next website.
“We are thrilled to launch this business relationship and to center it around Shoppe Object’s distinct ability to curate the new, the next, and the never-before-seen,” said Andmore CEO Jonathan Pertchik.
The alliance strengthens Andmore’s and Shoppe Object’s presence in the international market and broadens its commercial prospects. It also strengthens the WSN Group’s
position in Europe by offering exclusive access to a fresh perspective unavailable at other European shows, the companies said in a release.
“The essence at the core of Shoppe Object has always been to cultivate, grow and celebrate a community of unique brands and makers from around the world, connecting them with the very best merchants and buyers at the forefront of retail,” said Jesse James. James founded Shoppe Object in 2018. He has been named senior vice president of creative, experience & innovation for Andmore.
Boutique Hub's 'Pink Friday' Aims to Support, Celebrate Small Businesses
In an effort to help celebrate and support small businesses across the county, the Boutique Hub — a boutique community that offers business savvy tips and networking — is once again hosting Pink Friday and says it hopes to make it even bigger than ever this year.
“Pink Friday gives shoppers the chance to say, ‘We see you, and we support you,’ before the holiday rush begins.”
— Ashley Alderson, CEO of the Boutique Hub
Pink Friday — this year it will be Nov. 21 — is a nationwide shopping event that is dedicated to supporting small, local businesses ahead of the Black Friday shopping holiday that is often dominated by the big box stores.
“Small businesses are more than just stores — they’re gathering places, job creators and the heartbeat of our communities,” said Ashley Alderson, founder and CEO of the Boutique Hub. “Pink
Friday gives shoppers the chance to say, ‘We see you, and we support you,’ before the holiday rush begins.”
Last year, more than 5,000 retailers from across all 50 states joined the movement. This year, the organization hopes to rally 10,000 businesses to get involved, including businesses in Canada, to help inspire shoppers all over North America to support their local communities.
New for this year’s event, the Boutique Hub is partnering with Heart on Main Street, a nonprofit organization dedicated to helping independent retailers. For every small business that signs up for Pink Friday, the Boutique Hub will donate $1 to Heart on Main Street.
“Unlike Black Friday, Pink Friday isn’t about steep discounts or racing to the bottom — it’s about creating an unforgettable shopping experience, building customer relationships, and inspiring a sense of pride in supporting small,” the Boutique Hub said in a release.
Retailers can learn more about Pink Friday and join the movement online at go.theboutiquehub.com/pinkfriday.
020 Women of Influence
Honoring the incredible businesswomen and female entrepreneurs that support the gift industry.
by LENISE WILLIS
Gifts & Decorative Accessories is proud to celebrate the amazing women in our business and the mark they’re leaving on the industry through their accomplishments and mentorship. From guiding fellow retailers by sharing tips and insights to running one of the largest trade shows in the country, these women are powerhouses. This year, the list was compiled from nominations, submitted via an online form that was live on the Gifts & Decorative Accessories website from August 5 to Sept. 19. Read their profiles below, then head to giftsanddec.com for more information on each honoree. Editor’s note: Honoree profiles were written using an artificial intelligence program and supported by honoree nominations and submissions. Each profile was reviewed, fact-checked and edited by the GDA editorial staff. Some portions were rewritten.
Christy Baum | Ivystone
With more than two decades of dedication to Ivystone, Christy Baum exemplifies leadership rooted in collaboration, care and long-term vision. Rising from a sales representative to a sales manager, Baum now leads 35 representatives across the Midwest, fostering a culture defined by trust, growth and teamwork. Her greatest accomplishments are not only in sales growth, but in the growth and success of her team. Baum has also strengthened partnerships with vendors and customers alike while overseeing strategic line acquisitions and onboarding processes that have fueled the company’s success. “With her excitement for the future of both Ivystone and the industry, Christy embodies what it means to be a woman of influence,” said Stephanie Stoltz of Ivystone.
Brea Brand | Connetix
The CEO and co-founder of Connetix, Brea Brand has transformed the award-winning magnetic tile company into a global force for creative play and learning. Her steady leadership has navigated the company through the challenges of the pandemic and limited resources, as well as through rapid 45 percent growth in 2024. Brand has led her team through product expansions, long-term strategic projects and a commitment to quality that now sees Connetix stocked in more than 2,000 retailers across more than 80 countries. “Brea’s leadership, innovative ideas and positive outlook have helped form the foundation to bring these projects to life,” said Liza Gresko of Connetix. From her focus on open-ended STEAM resources to her insistence on superior design and safety standards, Brand continues to redefine educational play worldwide — all while focusing on building a positive team culture.
Pauline Bresnahan | Pauline’s Gifts
Owner and artist Pauline Bresnahan has spent more than two decades at the helm of her store, Pauline’s Gifts, a cherished fixture of the Cape Ann community in Massachusetts. Her work embodies dedication not just to business but to service. “Pauline has served the communities of Cape Ann for over 26 years,” said Glen Bresnahan of Pauline’s Gifts. Beyond her role as a retailer, Bresnahan sits on the Gloucester tourism board and Discover Gloucester, using her platform to advocate for local artisans and small businesses. She is also known for spearheading Operation Troop Support, delivering supplies to women serving overseas — a mission that highlights her compassion and civic spirit. Through art, entrepreneurship and activism, Bresnahan has created a model of what it means to blend business with community impact, proving that local retail can drive lasting change.
Haylee Brown | MarketTime
As an account executive at MarketTime, Haylee Brown is a driving force in transforming how the gift and home industry does business. A results-driven leader, Brown exceeded her quota last year at 105 percent, helping manufacturers, sales agencies and retailers streamline their operations with technology. Known for her collaborative spirit, genuine care for clients and mentorship, Brown consistently uplifts others — especially women entering the industry — helping them find confidence and success. “Haylee’s results speak for themselves, but her true influence lies in how she uplifts others, fosters innovation, and inspires those around her to aim higher,” said Dock Mackie of MarketTime. Brown’s legacy is defined not just by growth metrics but by the lasting partnerships she builds. Her influence represents the modern spirit of the industry — one where innovation and empathy drive collective progress.
Maxine Burton | Burton + Burton
Founder and President Maxine Burton has built Burton + Burton into a global leader in balloons, floral supplies and giftware. With more than four decades of vision and determination, she has transformed an idea — pairing messages with floral gifts — into a thriving enterprise employing more than 250 people. “Maxine has great vision for the industry, and her knowledge translates to continually driving company sales and profit,” said Dan Peecher of Burton + Burton. Burton is passionately involved in the day-to-day operations, working directly with each factory to ensure perfection in every design. Her dedication extends to her community, where she’s known for her philanthropy and mentorship. “She is a pillar of her community and a believer in giving back to the community. I often remark that our donation/gift budget is probably our largest expense,” said Joan Pulley of Burton + Burton.
Tara Dikos | Transpac Brands
The executive vice president of Transpac Brands, Tara Dikos is known for her influence, mentorship and forward-thinking approach. She has been in the gift and home industry for more than 20 years, starting with her own business, and has helped shape the dialogue around innovation, collaboration and professional growth, always leading with an open mind. “Tara has had an outstanding influence on our industry as a whole, helping to drive discourse to new levels and mentoring younger professionals,” said Brandon Wyngaard of Napco Imports. Dikos is recognized for her contributions in transforming Transpac Brands into the gifting powerhouse it is today, as well as her insights into industry challenges. Her thoughtful perspective and inclusive leadership have made her a trusted voice, inspiring others to approach challenges with optimism and creativity.
Kate Duff | Claxton Consulting
The founder of Claxton Consulting, Kate Duff is known for turning “bold ideas into thriving businesses.” With 23 years of experience in consumer goods, Duff has built a career on vision, clarity and human connection — mentoring founders, advising brands, and inspiring teams across the country. “Kate is a powerhouse in the gift and home industry — a thoughtful, strategic leader who makes everyone around her better,” said Nicole Eckels of Sapphire Group. Alison Blackmore of Just Got 2 Have It added that Duff “embodies the belief that clear is kind,” using that clarity to guide growth and collaboration. Her influence spans from boardrooms to showrooms, where she’s known as both a strategist and a connector. Whether mentoring a founder, supporting a rep, or steering a team through significant growth, Duff leads with both vision and compassion. She inspires those around her, fosters genuine connections, and transforms the industry from within.
Pam Hammond | The Paddington Family of Stores
As the founder and co-owner of The Paddington Family of Stores, Pam Hammond has devoted more than five decades to redefining what community retail can achieve. From a single storefront in Ashland, Ore., she built a thriving multi-location business rooted in sustainability, creativity and local pride. Her community involvement, retail savvy and eco-friendly initiatives have earned the stores multiple awards, including multiple Retailer Excellence Awards and a Global Innovation Award. “Pam has devoted her life to promoting and defining retail excellence,” said Kelly Jean Hammond of Paddington Station. Hammond’s legacy includes installing solar panels, hosting countless community events, donating to charities and mentoring retailers. Hammond proves purpose-driven retail can be profitable, progressive and profoundly human.
Emalee Hoffman | CMA Gifts
As CMA Gifts’ vice president of sales, Emalee Hoffman has built a reputation as a visionary leader whose blend of creativity and strategy drives both company growth and industry innovation. She is known for fostering a culture of collaboration and empowerment, where mentorship and inclusivity take center stage. “Emalee champions innovation and empowers others while raising the bar for quality and service,” said Russ Jones of Ivystone. “Her leadership style is rooted in integrity and inclusivity, inspiring those around her to aim higher and think bigger.” As the chair for Gift for Life, a non-profit organization that unites the gift and home industry for the common good, Hoffman’s influence extends beyond her company, too. She is not only shaping the future of the gift industry and paving the way for the next generation of leaders, but also helping to nurture those in need, worldwide.
Michelle Manningham | Pink and Associates
The founder and owner of Pink and Associates, Michelle Manningham has redefined what growth looks like in the gift channel. In just eight years, she has opened more than 62,000 retail doors across more than 20 brands, guiding emerging DTC brands into the gift channel and helping them scale to mass retail distribution. “Michelle leads with integrity and character and is a beacon of light and change in this industry,” said Lauren Selman of Pink and Associates. Her strategic approach, coupled with deep empathy, has made her a sought-after advisor across the field. She has further contributed to the industry through her past service on the Gift for Life board and with the Gift and Home Trade Association. Today, Manningham continues to help brands and people alike find their fullest potential.
Michelle Morgan | Just Got 2 Have It!
As co-founder and principal of Just Got 2 Have It, Michelle Morgan has built a strong and influential rep agency while keeping kindness, consideration and integrity at the center. Known for leading by example — “never above the work, always beside her team” — Morgan has left a lasting impact not just on the company she’s built, but also in the countless vendors, reps and partners she has lifted up along the way. For nearly two decades, she has guided her team and partners with authenticity, creativity and compassion. “Michelle leads with passion and integrity, creating an environment where people feel supported, valued and inspired to succeed,” said Kelly Bristol of Just Got 2 Have It. Paul Boulais of Blue Q added that Morgan “embodies the qualities of a top-notch leader and a true partner, blending business and community with kindness and integrity.”
Cindy Morris | Dallas Market Center
The president and CEO of Dallas Market Center, Cindy Morris oversees one of the world’s largest wholesale marketplaces, hosting dozens of trade events each year. Morris joined Market Center Management Company in 1989, was named executive vice president of marketing in 1992, COO in 2002, and president and CEO in 2015. Over the course of Morris’ tenure, she has overseen strategic growth across key product categories, significant new business initiatives and effective international partnerships in Europe and Asia. In 2025, she led the impactful “Stand With Main Street, Turn Off Tariffs” campaign, uniting retailers, brands and lawmakers to defend small business and supply-chain resilience. She also co-founded Nearshoring America, supporting manufacturers bringing production closer to home. Under her leadership, Dallas Market Center is 90 percent leased and growing in influence. A Texas A&M graduate with a B.B.A. in Marketing, Morris delivers measurable results through vision, collaboration and integrity.
Meg Nichols | Ivystone
With 25 years of experience in the gift and home industry, Meg Nichols stands out for her ability to adapt to a constantly evolving market while creating lasting value for both clients and her team at Ivystone. During her tenure as a regional sales manager, she has consistently driven sales growth, executed national launches of consumer brands within the gift channel, and built key strategic vendor partnerships. Nichols is known for empowering those around her, building her sales team’s confidence and ensuring territories are fully supported and that clients receive exceptional service. Her influence extends beyond results, shaping a supportive culture that continues to raise the bar across the industry.
Tracy Pettee | Ivystone
With more than 20 years of experience in the industry, including more than a decade at Ivystone, Tracy Pettee has made a lasting impact through her dedication to mentoring the next generation of sales professionals and fostering meaningful connections across the gift and home industry. Pettee began her career in Human Resources before transitioning to outside sales, quickly excelling in new business development and account management. In her decade at Ivystone she has advanced into management roles, overseeing the Southeast and then becoming Director of Key Account Sales. “Tracy leads by example, celebrates her team’s successes, and focuses on collective growth rather than personal accolades,” said Stephanie Stoltz of Ivystone. Pettee excels at cultivating partnerships, supporting key accounts, and championing initiatives that advance both her company and the retail community. Her work exemplifies the value of a people-first approach to leadership.
Kim Pounds | NextGen Dallas
As the president of NextGen Dallas, a multi-line sales agency with a permanent showroom in Dallas Market Center, Kim Pounds has become a cornerstone of both the DMC community and the gift industry as a whole. She’s worked in the industry since she was 19 years old, holding such roles as sales representative and territory manager. Her insight, drive and leadership have earned her the trust of her team and the vendors she works with. “Kim has been instrumental in my personal development within this industry and in less than a year, under her leadership, her team has doubled the sales of our small business within the gift channel,” said Bryce Green of Ozark Nuts. “Kim has the biggest heart and is willing to take the extra time to work with small vendors. She saw the opportunity for placement and growth before we even identified the opportunity.” Pounds' agency, known for its longevity and excellence, is built on trust, mentorship and professionalism.
Carol Schroeder | Orange Tree Imports
Celebrating her store’s 50th anniversary, Carol Schroeder, co-owner of Orange Tree Imports in Madison, Wis., is a beacon of retail excellence. Throughout her career, she has guided her award-winning store with an unwavering dedication to the local community and the retail community. Schroeder contributes much of the store’s success to her management approach of "participative democracy.” Her book, Specialty Shop Retailing, which has sold more than 44,000 copies over four editions, and her Savvy Store Solutions column, which has run in GDA for more than 25 years, have made Schroeder one of the most influential retailers in the industry. In addition to leading Orange Tree Imports and chairing the Monroe Street Merchants Association, Schroeder recently posted her 800th weekly Specialty Shop Retailing blog post.
Jennifer Shorter | Grandpa Shorter’s Gifts, Inc.
The third-generation owner of Grandpa Shorter’s Gifts, which opened in 1946, Jennifer Shorter blends heritage and innovation. For more than 20 years, she has carried forward her family’s retail legacy while reimagining what a modern specialty store can be. As the owner of multiple stores, including JW Shorter & Son Mercantile, and Luci & Carl’s Candy Cabin in Petoskey, Mich., Shorter is a strong leader and knows what it takes to succeed in independent retail. Her stores are known for their creative events, positive customer experiences and community impact. Grandpa Shorter’s Gifts even earned the 2025 Retailer Excellence Award for Store Events. Shorter is also the founder of The Shorter Shift, a consulting brand dedicated to mentoring and guiding other retailers and organizations toward clarity and growth.
Madeline Stewart | Mustard Seed Home
As the marketing, merchandising and design director for Mustard Seed Market & Home, Madeline Stewart has quickly become a standout voice in the home décor and design industry. At just 32, her influence reaches far beyond her North Carolina store — she is a trend advisor for Home Accents Today, an ARTs Award winner, a Retailer Excellence Award winner and a mentor for young professionals through WithIt, a non-profit organization and women’s leadership development network. Stewart was even honored with WithIt’s 2020 WOW Future Leader Award.
“Madeline’s determined work ethic, dedication to the younger generation, and innovation with bold and elaborate retail displays make her a great candidate for recognition,” said Lynn Armbrust of Mustard Seed Market & Home. Stewart began her career with Sherrill Furniture as one of the youngest sales reps in the company before joining her family’s business, where she’s reshaped its brand identity with creativity and digital savvy.
Deb Swisher | Creative Co-Op
The executive sales and operation leader at Creative Co-Op, Deb Swisher is a proven industry leader with a focus on raising others up to their fullest potential. Throughout the nearly four decades she has been in the industry, she has cultivated enduring, impactful relationships with both customers and industry partners. Swisher says these connections have been the foundation for the success of countless others, as her hope is to empower individuals and businesses to grow. “Having been with Creative Co-Op for over 10 years, Deb has delivered continuous sales success combined with an industry-leading sales rep culture and community,” said Garry Schermann, SVP of sales at Creative Co-Op. “Deb is loved by our retailers, having spent countless hours in their stores. Deb is the trusted partner you always hope to find, someone who understands that leadership comes from within and is set by example.”
Susan Williams | Kalalou
As co-founder and owner of Kalalou, a Mississippi-based company that has grown from a garage startup into a leading supplier of handcrafted home décor for more than 10,000 retailers nationwide, Susan Williams has built an internationally respected home décor brand that balances artistry with purpose. Her leadership fuses creativity, ethics and advocacy — championing fair opportunities for artisans and equitable growth across the global home goods industry. “Susan has not only built an internationally respected brand but also championed fair economic opportunities for artisans and meaningful philanthropic initiatives for children in need,” said Jessie Gehrett of Kalalou. Williams is also advocating for small and mid-sized American businesses through her Employee Profit Share Tax Credit initiative, a proposal designed to strengthen the economy by rewarding employees.
20 Sales Reps to Watch
Taking notice of some of the incredible sales reps in our industry that go above and beyond for their clients.
by Amanda Erd
Back for its second year, Gifts & Decorative Accessories’ annual “20 Sales Reps to Watch” list is a special highlight of the people who help keep our industry going. While our Retailer Excellence Awards (REA) recognize reps across five categories each summer for their hard work and dedication to their clients, this list helps spotlight even more reps who are just as deserving.
The honorees include all of the regional runners-up from this year’s REAs, as well as notable candidates from the original 2025 nominations. Read through the profiles here, then jump to giftsanddec.com for more on their accomplishments.
Editor’s note: Some of the honoree profiles were written using an artificial intelligence program and supported by honoree nominations and submissions. Each profile was reviewed, fact-checked and edited for accuracy and tone by Gifts & Decorative Accessories editorial staff. Some portions were rewritten.
Erin Anderson | Portico
Erin Anderson is a highly regarded sales rep with Portico who is known for her professionalism, industry insight and dedication to her clients’ success. She brings a keen sense of current trends and a strong understanding of what will resonate with customers, helping retailers make informed buying decisions that drive sales. Anderson goes beyond the standard rep role by offering support for in-store events and providing thoughtful, actionable guidance that benefits both her accounts and the brands she represents. Her combination of expertise, style and commitment makes her a trusted partner to her retailers and a standout representative in the industry.
Jan Barrick | Just Got 2 Have It!
For nearly a decade, Jan Barrick has helped retailers and vendors alike by driving sales growth and creating strong, strategic partnerships. Currently with Just Got 2 Have It, Barrick is known for her honesty and responsiveness, and she supports her accounts with tailored merchandising insights, exclusive promotions and thoughtful problem-solving that go far beyond sales. Retailers praise her for never being too pushy, while vendors appreciate her willingness to learn and understand the products she works to sell. Her enthusiasm and competitive drive inspire everyone around her, whether she’s maximizing appointments during market season or personally delivering her famous Christmas goodies and “happies” to retailers throughout the year.
Krista Bell | OneCoast
Personality and passion for the products she reps are two major attributes of Krista Bell, a 2025 finalist for Southwest Sales Rep of the Year. The Rockwall, Texas, sales rep welcomes buyers from the get-go with her “kind smile” and “infectious laugh.” Getting behind her brands, she makes a point of visiting her retail accounts to see what’s new and lends an extra hand by setting up and organizing product displays when needed. Bell has even offered to track down info on companies she no longer represents. Aside from her strong business acumen, she provides a personal touch to her buyers, bringing them goody bags for Small Business Saturday and checking in on them during difficult times.
Deanna Cornwall | OneCoast
Deanna Cornwall is known for her exceptional product knowledge, attentiveness and dedication to her clients. As a rep with OneCoast, she has built strong relationships by listening carefully, offering thoughtful recommendations and ensuring every customer feels confident in their purchasing decisions. Cornwall’s commitment goes beyond typical expectations — she stays current on seasonal products, provides guidance whenever needed and demonstrates remarkable dedication, even taking calls at times when most would be focused on themselves. Her enthusiasm for her work and consistent willingness to support her retailers make her an invaluable partner.
Deborah De Frank | Two’s Company
If there’s one thing Deborah De Frank is known for, it’s her reliability. All of her customers know they can rely on her to make expert recommendations since she’s well versed in her products and extremely familiar with their stores. A 2025 finalist for the Northeast Sales Rep of the Year Award, she is praised for her professionalism and brings an attention to detail that stands out to those who work with her. Retailers say they never feel any pressure with her as their rep and always welcome her happy attitude.
0Meredith Emory | Portico
Meredith Emory of Lafayette, La., has a keen eye for what works — and what doesn’t — in her clients’ stores. In addition to advising her accounts on the best products for their stores, she understands which items don’t make sense for them and steers them away from unwise choices. A 2025 finalist for Central/Midwest Sales Rep of the Year, she is adept at helping retailers effectively merchandise their sales floor, even during times of transition. One buyer said of Emory: “She was the first rep to be there when I moved the location of my store and looked through everything to see how it had been placed. She’s the best.”
Ann Marie Fluharty | Philip David Company
Recognized for her outstanding customer service, Fluharty has been called a “friend and trusted retail advisor” by several of her buyers. Customer service is her top priority, and she works day and night to ensure that her customers are well taken care of. A 2023 finalist for Northeast Sales Rep of the Year, Fluharty stays on top of new introductions and what’s trending across the different lines she represents. But she doesn't stop there. She then goes as far as to help the staff of her retail clients learn new products through trainings and samples to amplify sales. Her dedication to the success of the retailers she works with is why many of her clients consider her their “favorite sales rep.”
Steve Haime | The Link Companies
Steve Haime, a 2025 finalist for Northeast Sales Rep of the Year, is highly respected by both his peers and his clients. Praised for his strong work ethic and drive, Haime frequently puts in extra hours to make sure his clients are covered. He carries a smile and positive attitude into every appointment, even after more than 40 years in the industry. One nomination said he is “flawless in every aspect of his work.”
Jennifer Henson | OneCoast
Jennifer Henson is a standout sales representative whose professionalism, responsiveness and genuine care have made her an indispensable partner to her retailers. Managing multiple top-performing lines at OneCoast, she consistently helps her clients grow through expert product recommendations, thoughtful merchandising advice and seamless customer support. Retailers rely on her for quick responses, creative marketing ideas, and efficient solutions to everything from inventory fill-ins to damaged shipments. Henson keeps her accounts ahead of the curve by sharing timely updates on promotions and incentives, ensuring stores remain stocked and profitable. Her hands-on involvement extends beyond sales — she supports special events, offers strategic guidance and provides personalized attention that reflects her deep investment in her clients’ success.
Trina Hogan | Road Runners
A model for other sales reps to emulate, Trina Hogan embodies all the qualities of an industry leader. Covering the Oklahoma sales territory, she exudes positivity and a willingness to help and teach others, including her colleagues. During a digital transition to MarketTime, Hogan served as a mentor by sharing helpful tips and tricks for navigating this new platform. A 2025 finalist for Southwest Sales Rep of the Year, she is praised for being “the first to offer help, answer a question or talk someone through an issue.” She is considered a “lifeline” among her fellow reps and is “committed to helping others succeed.”
Sonya Jones | the Link Companies
Sonya Jones stands out as a consummate professional whose dedication, expertise and genuine care for her clients define her success as a sales representative with the Link Companies. Known for her accessibility and responsiveness, Jones ensures every client feels valued and supported, regardless of the size of the account. She responds promptly to calls, texts and emails, always offering actionable solutions that build lasting trust and loyalty. Her deep product knowledge and ability to tailor assortments to each market’s unique needs make her an indispensable partner to her retailers. Jones doesn’t simply sell products — she helps her clients grow their businesses through thoughtful strategy and insight.
Bill Koch of NextGen Dallas
Stellar communication is what retailers can expect from Bill Koch, who covers the northwest Arkansas and southern and eastern Missouri territories. A finalist for the 2025 Central/Midwest Sales Rep of the Year Award, he keeps in close contact with his buyers by email, text and phone. While on the lookout for products that will fit his customers’ inventory, he informs them about specials and ship times to keep their business running smoothly. Decision-making is Koch’s strong suit, a skill he has mastered with aplomb. One buyer revealed: “Bill never makes me feel rushed when we are at market, and he helps make a sometimes-stressful situation fun.” His gentle, yet firm approach to product recommendations allows retailers to write orders with ease.
Chris Kofroth | Diverse Marketing
Chris Kofroth is a highly skilled sales representative with Diverse Marketing, recognized for his professionalism, enthusiasm and dedication to his clients. He excels at understanding customer needs and tailoring solutions that drive success, consistently going above and beyond to exceed expectations. Known for his integrity and expertise, Kofroth builds lasting relationships that foster trust and loyalty, ensuring every client feels supported and valued. By combining deep product knowledge with genuine care for his customers’ success, he has established himself as a standout sales representative whose contributions positively influence both his clients and the brands he represents.
Cherie LaMartina | Ganz Midwest CBK
When one retailer first started their small business, Cherie LaMartina was the first sales rep to pay them a visit. Not only did she complete her role as a rep, but LaMartina also took them under her wing to teach them the ins and outs of the business. From staying on top of trends to being respectful of clients’ time when she’s in their shop, she excels in every aspect of her role as a rep; it’s why she was a finalist for 2025 Northeast Sales Rep of the Year.
Larry McPhail | Two’s Company
Known for being warm, personable, confident and informed, Larry McPhail was named a 2025 finalist for West Sales Rep of the Year. The Salt Lake City, Utah-based sales rep puts his vendors at ease right from the start with his friendly demeanor. Known to stop by his stores to check in and see how things are going, McPhail is able to gauge what sells best for individual venues. At the same time, he never pressures retailers into buying what they don’t need. “He tailors suggestions to what fits best for my business, making recommendations feel strategic and thoughtful,” said one retailer.
Ashley Miller | Gib Carson Associates
Ashley Miller, a 2025 finalist for Southeast Sales Rep of the Year, is nothing if not prepared. Her customers always know she will show up to an appointment with all of the information they need to save both time and money with that order. She helps her retail clients succeed in every avenue, from writing re-orders and offering display ideas to working open house events on-site. Customers praise her professionalism and know when they run into her, she will greet them with a smile every time. Internally, Miller is a leader to her peers and constantly offers assistance and advice on any issue.
Laura Sjoberg | Just Got 2 Have It!
Laura Sjoberg, a sales rep with Just Got 2 Have It, brings a lifetime of retail experience and a results-driven mindset to her role serving Eastern Massachusetts. Before joining the company in 2008, she spent 18 years managing Hallmark stores alongside her father, where she honed her expertise in buying, merchandising and building successful retail operations. Now, Sjoberg applies that insight to help retailers curate assortments tailored to their customers while driving sell-through and profitability. Sjoberg consistently exceeds sales goals and maintains long-standing partnerships with major accounts. Her consultative approach and dedication to excellence have earned her a reputation as one of the topperforming sales representatives in the gift industry.
Move over, Black Friday. It’s time to break out your finest tartan to celebrate Plaid Friday! Plaid Friday was created more than 15 years ago by Oakland, Calif., gallery owner Kerri Johnson in order to reinstate the concept that shopping for friends and family can be a pleasurable activity over Thanksgiving weekend.
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“Free gifts or door prizes are great for creating a festive atmosphere. Keep in mind that the goal of Plaid Friday is to emphasize that shopping can be an enjoyable activity.”
How Retailers Are Facing Challenges
“We're buying less, but more products that are known sellers.”
“We are actively working on getting some reliable part-time workers and searching out American-made brands to alleviate tariff surcharges. If a company does have a surcharge, we strongly reconsider the brand.”
“Avoiding vendors with high tariffs and searching for promos that include free freight. This way I can keep my prices down for my customers.”
“Some of my vendors have worked in partnership with us to minimize costs. Others, not so much, so we did not order from those customers. We have added some great events to increase traffic.”
“I have avoided paying tariffs by changing products and suppliers. I'm shopping smarter and receiving inventory ASAP. I received Christmas very early this year. By doing all of this, I have managed to keep prices down.”
“Spending
more time on training and employee development as well as setting clear expectations for their success. Focusing on hiring for sales and putting more resources into e-commerce.”
25Gifted Retailers
“Over the past year we have made changes to our online platform to focus on expanding our e-commerce visibility. Our team attends markets, The Boutique Hub Summit and participates in online courses and webinars to educate ourselves and learn new strategies, merchandising tips and processes to better serve our customer and run our small business.”
Going the extra mile and getting to know their customers’ needs and delivering on them helps to set these 25 independent retailers apart from the chain store competition.
They also delight in serving patrons with innovative displays, unique products — often under their own label — and by providing superior customer service, all while embedding themselves in their communities by participating in local events and offering items from local makers.
One retailer noted its store supports more than 60 area artists by carrying their products, while another has made a commitment to ethical sourcing, including a large focus on U.S. hand-crafted pieces.
The pursuit of retailing excellence is often challenged, however, by the ever-evolving list of issues put before them. This year, 80 percent of the 25 Gifted Retailers said dealing with price increases related to tariffs was something they dealt with in myriad ways from seeking more U.S.-made goods to changing suppliers to increasing prices when needed.
Inflation and finding and retaining staff are ongoing concerns as well. As one retailer put it: “Employees are so hard. Mostly I work too many hours!” Having enough staff would allow another store owner to expand the business.
To combat competition from online retailers several retailers mentioned putting more effort and resources into their online stores and boosting visibility through social media.
This year’s roster of retailers, which you can check out here, represents a variety of formats, including traditional gift stores, museum and medical facility shops and kitchen, home décor and fashion boutiques from around the United States and Puerto Rico.
ART OF THE TABLE
Grand Rapids, Mich. artofthetable.com
Number of employees: 12
Number of stores: 1
Year founded: 2003
Total square footage: 1,150
Estimated 2025 total sales: $1 million to $1.99 million Trade shows attended: Atlanta Market
Categories sold: Candles/candle accessories, books, greeting cards, home textiles, tabletop/serveware, glassware/crystal, gourmet food/coffee/tea, housewares, made in America.
Price points carried: Low, middle, upper middle
Sampling of major suppliers: Northern Lights for candles/home fragrance; Trade Associates Group for home décor; Now Designs for holiday; Ninth Letter Press for greeting cards/stationery; Big Heart Teas for gourmet Social media: Facebook, Instagram Special events and promotions: Weekly free wine tastings with themed appetizers.
BLOOMIN’ DAISIES FLORAL & GIFTS
Stuart, Neb. bloomindaisies.com
Number of employees: 2
Number of stores: 1
Year founded: 2023
Total square footage: 2,138
Estimated 2025 total sales: Less than $250,000 Trade shows attended: Atlanta Market, Dallas Total Home & Gift Market; Las Vegas Market
Categories sold: Candles/candle accessories, aromatherapy/home fragrance, stationery, books, greeting cards, personal care/bath and body, photo frames/small home accents, wall art, fashion accessories, apparel, toys/games/puzzles/plush, baby/infant products, gourmet food/coffee/tea, licensed products, pet gifts/pet-themed products, made in America. Categories added or expanded: Gourmet food/coffee/ tea, made in America.
Price points carried: Middle, upper middle
“[We host] an open house with a food truck, scratch-off discount cards and food and drink samples.”
— Bloomin’ Daisies Floral & Gifts
Sampling of major suppliers: Market Street and Nebraska brands for candles/home fragrance; Voesch and Spongelle for personal care/bath and body; Roman for home décor; Christian Art Gifts and Indigo Falls for giftables; From the Heart and local vendors for jewelry/ fashion accessories; Roman for holiday; Pictura for greeting cards/stationery; Normal Roasting, Coblentz and local for gourmet; Creative Knitwear, Christian Art Gifts and Honeybee Lemonade for kids’ toys/baby gifts.
Social media: Facebook, Instagram
BROWNS KITCHEN
Tallahassee, Fla. brownskitchen.com
Number of employees: 9
Number of stores: 1
Year founded: 1999
Total square footage: 4,500
Estimated 2025 total sales: $1 million to $1.99 million
Trade shows attended: Atlanta Market
Categories sold: Candles/candle accessories, aromatherapy/home fragrances, books, greeting cards, personal care/bath and body, collectibles, tabletop/ serveware, glassware/crystal, gourmet food/coffee/tea, housewares, made in America
Categories added or expanded: Greeting cards, gourmet food/coffee/tea
Price points carried: Low through high
Sampling of major suppliers: Thymes and Illume for candles/home fragrance; Michel Designs for personal care/bath and body; Creative Co-op for home décor; Creative Co-op and Nora Fleming for giftables; Creative Co-op for holiday; Primitives By Kathy and Seedlings for greeting cards/ stationery; Stonewall Kitchen, Olivelle and Bourbon Barrel Foods for gourmet.
Social media: Facebook, Instagram
Special events and promotions: "Buy more, save more" events, typically held in the months leading up to the holidays.
CARIBBEAN TRADING
Palmer, Puerto Rico caribbeantrading.com
Number of employees: 15
Number of stores: 2
Year founded: 2000
Total square footage: 2,000
Estimated 2025 total sales: $1 million to $1.99 million
Trade shows attended: Surf Expo
Categories sold: Candles/candle accessories, aromatherapy/home fragrances, books, greeting cards, personal care/bath and body, CBD products, collectibles, photo frames/small home accents, wall art, glassware/ crystal, fashion accessories, jewelry, apparel, toys/ games/puzzles/plush, baby/infant products, gourmet food/coffee/tea, pet gifts/pet-themed products.
Price points carried: Upper middle
Sampling of major suppliers: Cape Shore for home décor
Social media: Facebook, Pinterest, YouTube, LinkedIn, Instagram, Tik Tok
Special events and promotions: An ongoing hot sauce challenge where participants who try the hottest sauces receive a "Master of Pain" certificate.
“[We put on] an ongoing hot sauce challenge where participants who try the hottest sauces receive a 'Master of Pain' certificate.”
— Caribbean Trading
CINDER + SALT
Middletown, Conn., and Chatham, Mass. cinderandsalt.com
Number of employees: 7
Number of stores: 2
Year founded: 2014
Total square footage: 2,200
Estimated 2025 total sales: $1 million to $1.99 million
Trade shows attended: Atlanta Market, NY Now
Categories sold: Candles/candle accessories, stationery, books, greeting cards, personal care/bath and body, fashion accessories, jewelry, apparel, toys/games/ puzzles/plush, baby/infant products, housewares, pet gifts/pet-themed products, made in America.
Price points carried: Low, middle, upper middle Sampling of major suppliers: Paddywax for candles/ home fragrance; The Naked Bomb, Bamboo Switch and Old Whaling Co. for personal care/bath and body; Accent Décor and Creative Co-op for home décor; Creative Co-op for giftables; various local makers and artisans for jewelry and fashion accessories; Creative Co-op and Chronicle Books for holiday; Idlewild, Ohh Deer and Lucky Horse Press for greeting cards/stationery; Northern Lights and Mr. Bird for pet gifts/pet-themed products; Sparkjump and Marine Life Rescue Project for kids’ toys/baby gifts.
Social media: Facebook, Pinterest, Instagram, Tik Tok
Special events and promotions: OG Black Friday: hosted a 4-6 am holiday shopping event; Friends & Family Day: offered a storewide discount and catered food to best shoppers.
CROSSROADS FACTORY STORE
Bucyrus, Ohio crossroadscandles.com
Number of employees: 11
Number of stores: 1
Year founded: 2011
Total square footage: 5,000
Estimated 2025 total sales: $1 million to $1.99 million Trade shows attended: Atlanta Market
Categories sold: Candles/candle accessories, aromatherapy/home fragrances, stationery, greeting cards, personal care/bath and body, photo frames/ small home accents, home textiles, wall art, tabletop/ serveware, fashion accessories, jewelry, apparel, toys/ games/puzzles/plush, baby/infant products, gourmet food/coffee/tea, housewares, pet gifts/pet-themed products, made in America.
Price points carried: Low, middle, upper middle
Sampling of major suppliers: Crossroads Candles, Sullivans and TAG for candles/home fragrance; Duke Cannon, The Naked Bee and Caren Products for personal care/bath and body; K&K Interiors, Mud Pie and Vintage Floral Imports for home décor; Blossom Bucket, Canvas and DM Merchandising for giftables; Simply Southern, Hobo Handbags and Katie Loxton for jewelry/fashion accessories; Tag, Mud Pie and Blossom Bucket for holiday; Legacy Publishing Group and El Arroyo for greeting cards/stationery; Big Heart Tea Co. for gourmet; Mud Pie and Crossroads Home for pet gifts/pet-themed products; Mud Pie, Warmies and Bella Tunno for kids’ toys/baby gifts.
Social Media: Facebook, Instagram
Special Events and Promotions: Birthday event that showcases favorite things of sales associates.
GIFTS & THINGS
Holdrege, Neb.
giftsandthingsholdregene.com
Number of employees: 6
Number of stores: 1
Year founded: 2001
Total square footage: 4,356
Estimated 2025 total sales: $500,000 to $999,999
Trade shows attended: Dallas Total Home & Gift Market Categories sold: Candles/candle accessories, aromatherapy and home fragrances, books, greeting cards, personal care/bath and body, collectibles, photo frames and small home accents, home textiles, wall art, tabletop/serveware, glassware/crystal, fashion accessories, jewelry, toys/games/puzzles/plush, baby/ infant products, gourmet food/coffee/tea, licensed products, housewares, pet gifts/pet-themed products, Made in America, laser engraving
Price points carried: Low, middle, upper middle Sampling of major suppliers: Swan Creek and Woodwick for home fragrance; Archipelago, Inis and Sweet Grace for bath and body; TAG, Melrose and Demdaco for home décor; Carson, Hanna’s Handiworks and Burton & Burton for giftables; Demdaco, Center Court and Stia for fashion; Kurt Adler, Melrose and Burton & Burton for holiday; It Takes Two, Trash Talk by Annie and Snafu for stationery; Wind & Willow, Molly & You and Bourbon Barrel Foods for gourmet; Primitives by Kathy and DM Merchandising for pet; Melissa & Doug, Demdaco and Bella Tunno for kids’ toys/baby gifts.
Social media: Facebook, Instagram
Special events/promotions: Facebook Live Shopping events and flash sales, National Girls Night (involving local businesses), Holiday Open House.
IDAHO UNLIMITED
Pocatello, Idaho idahounlimitedgift.com
Number of employees: 8
Number of stores: 1
Year founded: 1989
Total square footage: 1,600
Estimated 2025 total sales: $250,000 to $499,999
Categories sold: Candles/candle accessories, books, greeting cards, personal care/bath and body, collectibles, photo frames/small home accents, wall art, tabletop/ serveware, jewelry, apparel, toys/games/puzzles/plush, gourmet food/coffee/tea, licensed products, housewares. Categories added or expanded: Collectibles, home textiles, wall art, jewelry, apparel
Price points carried: Middle, upper middle
Sampling of major suppliers: McCall, Cheerful Giver and Demdaco for candles/home fragrance; Camelle Beckman for personal care/bath and body; Young, Demdaco and Certified international for home décor; Enesco, Willow and Ganz for giftables; Something Silver, M&S Turquoise and Rain for jewelry/fashion accessories; Roman, Enesco and Kurt Adler for holiday; Legacy and Leanin’ Tree for greeting cards/stationery; Huckleberry People for gourmet.
Social media: Facebook Special events and promotions: Bigfoot in-store promotion.
“[What sets us apart is] we host a bigfoot instore promotion.”
— Idaho Unlimited
MUSEUM OF AVIATION
Warner Robins, Ga. museumofaviation.org
Number of employees: 25
Number of stores: 1
Year founded: 1984
Total square footage: 1,664
Estimated 2025 total sales: $500,000 to $999,999
Categories sold: Candles/candle accessories, books, greeting cards, personal care/bath and body, collectibles, photo frames/small home accents, wall art, jewelry, apparel, toys/games/plush, baby products, gourmet, licensed products, made in America.
Categories added or expanded: Candles/candle accessories, books, personal care/bath and body, made in America.
Price points carried: Low, middle, upper middle
Sampling of major suppliers: Veterans Light Candle Co. for candles/home fragrance; Salacia Salts and Savannah Bee for personal care/bath and body; Primitives By Kathy for home decor; Ganz for giftables; Fiona for jewelry/fashion accessories; Beacon and Ganz for holiday; Avanti for greeting cards/stationery; Aero Brew Coffee for gourmet; Green Toys and Toy Network for kids’ toys/baby gifts.
Social media: Facebook
“[We hosted an] all-women Ferrari driving experience, which gave women access to drive cars they may not be comfortable asking about at a dealership.”
MartinPatrick 3
MY GIVING TREE GIFT SHOP
Belton, Texas shopmygivingtree.com
Number of employees: 2
Number of stores: 1
Year founded: 2011
Total square footage: 1,500
Estimated 2025 total sales: Less than $250,000
Trade shows attended: Dallas Total Home & Gift Market
Categories sold: Candles/candle accessories, aromatherapy/home fragrances, books, greeting cards, personal care/bath and body, collectibles, photo frames/ small home accents, wall art, tabletop/serveware, fashion accessories, jewelry, apparel, toys/games/ puzzles/plush, baby/infant products, gourmet food/ coffee/tea, made in America.
Price points carried: Low through high
Sampling of major suppliers: Cheerful Giver for candles/home fragrance; Margot Elena, Sweet Grace and Lonestar Lather for personal care/bath and body; Sullivans and LMT Rustic for home décor; Christian Art Gifts, Demdaco and Mudpie for giftables; Jewelers Workbench, Indian Touch Gallup and Native American Jewelry for jewelry/fashion accessories; Mud Pie, K&K interiors and Gerson for holiday; Leanin’ Tree for greeting cards/stationery; Serendipity, Hangover Coffee and Oliver Pecan for gourmet; Demdaco, Bunnies by the Bay and Cuddle and Kind for kids’ toys/baby gifts.
Social media: Facebook, Instagram
Special events and promotions: Sip & Shops and giving a gift with every purchase year-round.
MY SECRET GARDEN/ SAGINAW BAY TRADING CO.
Bay City, Mich. mysecretgarden.com
Number of employees: 28
Number of stores: 2
Year founded: 1997
Total square footage: 15,500
Estimated 2025 total sales: $2 million to $2.99 million
Trade shows attended: Atlanta Market, Dallas Total Home & Gift Market, Michigan Gift Show, MAGIC Las Vegas, OFFPRICE Las Vegas, Las Vegas Apparel Show, ASD
Categories sold: Candles/home fragrances, books, greeting cards, bath and body, photo frames/small home accents, home textiles, wall art, tabletop, fashion, toys/games/plush, baby, gourmet, licensed products, housewares, pet, made in America, Michigan made. Categories added or expanded: Spa and loungewear
Price points carried: Middle, upper middle
Sampling of major suppliers: Tyler and Swan Creek for candles; Inis, Caren and Naked Bee for bath and body; PD Home, Mud Pie and Stylecraft for home décor; Demdaco for giftables; Kendra Scott, Taqua and Canvas for fashion; Gerson, Special T Imports and Raz for holiday; Avanti, Fresh Cut and Blue Mountain for greeting cards; Michigan Awesome and Coffee Masters for gourmet; E&S for pet; Wren Design, Jellycat and Fat Brain for kids’ toys/baby gifts.
Social media: Facebook, Instagram, TikTok
Special events and promotions: Twice a year we do a runway Fashion Show Brunch for 300 women at an event space, with a brunch and 60-plus ensembles.
ORIENT EXPRESSED
New Orleans orientexpressed.com
Number of employees: 6
Number of stores: 1
Year founded: 1980
Total square footage: 1,500
Estimated 2025 total sales: $250,000 to $499,999
Trade shows attended: Atlanta Market, Dallas Total Home & Gift Market, NY Now
Categories sold: Candles/candle accessories, books, photo frames/small home accents, toys/games/puzzles/ plush, baby/infant products, custom embroidery.
Price points carried: Middle, upper middle
Sampling of major suppliers: B’s Knees and LUX for candles/home fragrance; Lindo for personal care/bath and body; La Chic for giftables; Cait & Co. for holiday; Magnolia Baby and Paty for kids’ toys/baby gifts.
Social media: Facebook, Instagram
Special events and promotions: Monogram Monday features our custom embroidery.
“[We introduced] a monthly campaign in 2024 to support local school district campuses by offering a double teacher discount, gifting store credit to campuses and hosting monthly 'Sip and Shop' events with gifts for attending teachers/staff.”
— Simply Home Boutique
ROCK PAPER SCISSORS
Ann Arbor, Mich. rockpaperscissorsshop.com
Number of employees: 22
Number of stores: 1
Year founded: 2011
Total square footage: 5,000
Estimated 2025 total sales: $2 million to $2.99 million
Trade shows attended: Atlanta Market, Shoppe Object Categories sold: Candles/candle accessories, aromatherapy/home fragrances, stationery, books, greeting cards, personal care/bath and body, photo frames/small home accents, wall art, tabletop/serveware products, jewelry, apparel, toys/games/puzzles/plush, baby/infant products, gourmet food/coffee/tea, licensed products, housewares, pet gifts/pet-themed products. Categories added or expanded: Candles/candle accessories, stationery, greeting cards, personal care/ bath and body, jewelry, apparel, toys/games/puzzles/ plush
Price points carried: Low, middle, upper middle Sampling of major suppliers: Linnea, Paddywax and Ella B for candles/home fragrance; Musee, Patchology and Chez Gagne for personal care/bath and body; Creative Co-op for home décor; Meriwether for giftables; Ink & Alloy and Michelle McDowell for jewelry/fashion accessories; Creative Co-op, Cody Foster and Old World for holiday; Rifle Paper, E. Frances and Idlewild for greeting cards/stationery; Big Heart Tea for gourmet; PLAY for pet gifts/pet-themed products; Jellycat, Itzy Ritzy and Aurora for kids’ toys/baby gifts.
Social media: Facebook, Pinterest, Instagram, TikTok Special events and promotions: Gilmore Girls Stars Hollow weekend and Taylor Swift release parties.
SIMPLY HOME BOUTIQUE
Liberty Hill, Texas simplyhometx.com
Number of employees: 7
Number of stores: 1
Year founded: 2012
Total square footage: 1,600
Estimated 2025 total sales: $250,000 to $499,999
Trade shows attended: Atlanta Market, Dallas Apparel Market
Categories sold: Candles/candle accessories, stationery, books, greeting cards, personal care/bath and body, photo frames/small home accents, wall art, fashion accessories, jewelry, apparel, toys/games/puzzles/plush, baby/infant products, gourmet food/coffee/tea, licensed products, housewares, made in America.
Categories added or expanded: Books, personal care/ bath and body, toys/games/puzzles/plush, Gourmet food/coffee/tea, licensed products, made in America, sustainable products.
Price point carried: Middle
Sampling of major suppliers: Swan Creek for candles/ home fragrance; Caren, Jack Black and Fikkerts for personal care/bath and body; PD Home, Melrose and Little Birdie Home for home décor; Glory Haus, Mary Square and Daily Grace Co. for giftables; ENewton for jewelry/fashion accessories; Raz Imports, Melrose and Creative Co-op for holiday; Leanin’ Tree for greeting cards/stationery; Coffee City for gourmet; Copper Pearl, Douglass and Mary Meyer for kids’ toys/baby gifts.
Social Media: Facebook, Instagram
Special events and promotions: Annual Christmas Reveal featuring nine themed trees; "Santa's Sneak Peek" preview for 20 randomly selected customers.
SMITH & COMPANY
Caldwell, N.J. facebook.com/SmithCoGifts
Number of employees: 7
Number of stores: 1
Year Founded: 2007
Total square footage: 40,000
Estimated 2025 total sales: $500,000 to $999,999
Trade shows attended: NY Now
Categories sold: Candles/candle accessories, aromatherapy/home fragrances, stationery, books, greeting cards, personal care/bath and body, photo frames/small home accents, wall art, tabletop/serveware products, glassware/crystal, fashion accessories, jewelry, apparel, toys/games/puzzles/plush, baby/infant products, gourmet food/coffee/tea, housewares, pet gifts/pet-themed products, made in America.
Price points carried: Low through high
Sampling of major suppliers: Thymes, PaddyWax and CapriBlue for candles/home fragrance; Thymes, Beekman 1802 and CapriBlue for personal care/bath and body; Twos Company, Zodak and Mud Pie for home decor; Quotable and Nora Fleming for giftables; ENewton, Stia and TJazelle for jewelry/fashion accessories; Frasier Fir and Old World Christmas for holiday; Design Design and Caspari for greeting cards/ stationery; Tea Forte for gourmet; Mud Pie for pet gifts/ pet-themed products: Baby Jar, Jellycat and Manhattan Toy for kids’ toys/baby gifts.
Social media: Facebook, X, Instagram, Tik Tok, Threads Special events and promotions: Holiday reveal on Small Business Saturday with gift with purchase and random gifts to every 25th customer.
STANFORD MEDICINE GIFT SHOP
Stanford, Calif. shcgiftshop.com
Number of sales employees: 10
Number of stores: 4
Year founded: 1968
Total square footage: 3,700
Estimated 2025 total sales: $1 million to $1.99 million Trade shows attended: Las Vegas Market, LA Mart, Noted–The Greeting Card Expo, Faire Market
Categories sold: Candles/home fragrances, stationery/ cards, bath and body, collectibles, photo frames/small home accents, wall art, tabletop, jewelry, apparel, toys/games/plush, baby products, gourmet, licensed products, housewares, pet gifts/pet-themed products, made in America.
Categories added or expanded: Patient care products specifically for patients going through some type of diagnosis.
Price points carried: Low, middle, upper middle
Sampling of major suppliers: Volupsa, Illume and Apotheke for home fragrance; Sonoma Lavender, HydraAromatherapy and Kitsch for bath and body; Primitives by Kathy, Tableau and Melrose for home décor; Willow Tree, Neil Enterprises and HydroFlask for giftables; Theia, Alex & Ani and Laurel Burch for fashion; Creative Co-op, K&K and Kurt Adler for holiday; 9th Letter Press, Pictura and Calypso for stationery; Finch + Fennel and Stonewall Kitchen for gourmet; Mojo Licensing, The Foggy Dog and Fringe Studio for pet; Kelli's, Briarwood Lane, Masterpiece Puzzles for kids.
THE GIFT SHOP @DHMC
City and state: Lebanon, N.H. giftshop@dhmc.com
Number of sales employees: 9
Number of stores: 1
Year founded: 1965
Total square footage: 600
Estimated 2025 total sales: $500,000 to $999,999
Trade shows attended: New England Apparel Club Show
Categories sold: Stationery, books, greeting cards, personal care/bath and body, collectibles, photo frames/ small home accents, home textiles, wall art, tabletop/ serveware, glassware/crystal, fashion accessories, jewelry, apparel, toys/games/puzzles/plush, baby/infant products, gourmet food/coffee/tea, licensed products, housewares, pet gifts/pet-themed products, made in America, floral arrangements.
Categories added or expanded: Stationery, gourmet food/coffee/tea
Price points carried: Low through high
Sampling of major suppliers: Relaxus, Burt's Bees and Pinch Me Therapy for personal care/bath and body; Ganz, Geo Central and Roses of Wood for home décor; Halo Brands and Demdaco for giftables; Chala, Magic Scarf and LA Soul for jewelry/fashion accessories; Kelli's for holiday; Pictura, Calypso and Quilling for greeting cards/stationery; Loon Chocolates, Lake Champlain and Burke Mountain Confectionary for gourmet; Green Bee Tea Towels and Magnetic Poetry for pet gifts/pet-themed products; Stephan Baby, Haba and Inno Baby for kids’ toys/baby gifts.
Social media: Facebook
THE PAINTED GIRAFFE
Mineola, Texas custom.netgiftsandmore
Number of Employees: 2
Number of Stores: 4; main store is in Texas; three spaces inside stores in Arkansas Year Founded: 2006
Total Square Footage: 2,700
Estimated 2025 Total Sales: $250,000 to $499,999
Trade Shows Attended: Dallas Total Home & Gift Market, Smoky Mountain Gift Show
Categories sold: Candles/candle accessories, aromatherapy/home fragrances, personal care/bath and body, collectibles, photo frames/small home accents, home textiles, wall art, tabletop/serveware, glassware/ crystal, fashion accessories, jewelry, apparel, toys/ games/puzzles/plush, baby/infant products, gourmet food/coffee/tea, housewares, pet gifts/pet-themed products, made in America, custom printing.
Price points carried: Middle
Sampling of major suppliers: Village Candles for candles/home fragrance; Greenwich for personal care/bath and body; Malden for home décor; Sincere Surroundings for giftables; Mud Pie for holiday; Stonewall Kitchen and Terrapin Farms for gourmet; Abbey Press for pet gifts/pet-themed products; Mary Meyer and Burton & Burton for kids’ toys/baby gifts.
Social media: Facebook, Pinterest, LinkedIn
Special events and promotions: Sample food days and discounts on multiple purchases.
YANKEE INGENUITY
Chatham, Mass. yankee-ingenuity.com
Number of employees: 14
Number of stores: 1
Year founded: 1971
Total square footage: 950
Estimated 2025 total sales: $1 million to $1.99 million
Trade shows attended: Atlanta Market, New England Made, Smoky Mountain Gift Show
Categories sold: Candles/candle accessories, aromatherapy/home fragrances, stationery, books, greeting cards, personal care/bath and body, collectibles, photo frames/small home accents, home textiles, wall art, tabletop/serveware, glassware/crystal, fashion accessories, jewelry, toys/games/puzzles/plush, baby/ infant products, gourmet food/coffee/tea, housewares, made in America, handmade gifts and local crafts. Categories added or expanded: Greeting cards, pet gifts/pet-themed products, locally made
Price points carried: Low, middle, upper middle
Sampling of major suppliers: Flotsam & Jetsam and Creative Co-op for candles/home fragrance; Kalastyle for personal care/bath and body; Creative Co-op and Mud Pie for home decor; Now Designs and Danica for giftables; Pictura, Biely & Shoaf and Artists to Watch for greeting cards/stationery; Sugarbooger for kids’ toys/ baby gifts.
Social media: Facebook, Pinterest, YouTube, Instagram Special events and promotions: Free tote bag with purchase; tie-ins with email marketing; local town events like Art in the Park and Pumpkin People in the Park.
25Gifted Retailers
How the list was compiled
The 25 Gifted Retailers list for 2025 presents a snapshot of independent retailers. This listing is by no means comprehensive, nor it is a ranking. Many more than the 25 retailers listed are strong, innovative retailers within their communities.
Because sales volumes are of interest, Gifts & Decorative Accessories provides sales estimates for all companies. All sales figures are estimates and are for total 2024 store sales, which may include revenue from the sale of products beyond gifts and accessories. Information for this report came from surveys completed by independent retailers. The information was gathered, analyzed and written by Strategic Insights on behalf of Gifts & Decorative Accessories.
The creation of these profiles was assisted by an AI engine and supplemented, fact-checked and edited by editorial staff.
Q & A
TURNING BLACK FRIDAY INTO PLAID FRIDAY
Experienced retailer Carol Schroeder dives into why Plaid Friday may be better than Black Friday and shares advice on how to stay relevant to in-person customers in a digital world.
Plaid Is In
Q: We know we can’t win when it comes to competing with the crazy discounts offered by big box and online stores on Black Friday. Although we do get a boost from Small Business Saturday, we’d love a clever way to spread the excitement out to include the day after Thanksgiving as well.
A: Move over, Black Friday. It’s time to break out your finest tartan to celebrate Plaid Friday! Plaid Friday was created more than 15 years ago by Oakland, Calif., gallery owner Kerri Johnson in order to reinstate the concept that shopping for friends and family can be a pleasurable activity over Thanksgiving weekend. She realized that the frenzy of Black Friday, with stores opening extremely early and encouraging people to line up in the dark to get in, had turned many people off to the idea that shopping is a fun activity. She chose the name Plaid Friday to reflect the concept of weaving individual threads of small businesses together to create a strong fabric.
While we all want our businesses to operate in the black (i.e. to be profitable), it’s actually a myth that a successful Black Friday is related to this concept. According to tradition, the day after Thanksgiving is known as Black Friday because that is the day when most retailers’ bottom line went from red to black thanks to the frenzied start of the holiday shopping season. In truth, the term stems from the chaos that ensued in Philadelphia on the day after Thanksgiving, when hordes of suburban shoppers and tourists (as well as shoplifters) flooded into the city in advance of the big Army-Navy football game.
Since there’s nothing in the story of Black Friday that we want to hold on to, it's a fun idea to introduce your customers to the idea of Plaid Friday. There are many ways to do so: you could
offer a discount to anyone wearing plaid and patronizing your store that day. You could serve coffee or tea with some Walker’s Shortbread, which comes in a festive plaid box.
Free gifts or door prizes are great for creating a festive atmosphere. Keep in mind that the goal of Plaid Friday is to emphasize that shopping can be an enjoyable activity. You don’t need to have any plaid items on hand — just wrap plaid ribbon around whatever you decide to give away. Be sure to post photos on your social media and explain why you are celebrating.
The PR for Plaid Friday can’t match all that is supplied by American Express for Small Business Saturday. The American Independent Business Alliance, known as AMIBA, does encourage communities to promote Plaid Friday by providing some tools as part of their Shop Indie Local Campaign (AMBA.net). It’s also easy to create your own graphics using Canva. Don’t forget to contact your local media, because the Friday after Thanksgiving is often a slow news day. Plaid Friday can give you a unique opportunity to highlight the joy of shopping in your store, and the importance of supporting your local business.
Creating Community
Q: Everyone seems engrossed in digital media these days — even my employees steal glances at their phones when they’re not busy. We’re a brick-and-mortar store and I worry that we’re going to become obsolete in an online world.
A: You have something to offer that can't be found on a computer or phone: the opportunity to interact with other people IRL. It’s not accidental that there’s now a popular acronym for “In Real Life,” because human interactions are something that the pandemic and the increase in digital media have left many people hungry for.
The simplest way to provide interaction is to greet customers when they come into your store, talk with them if they want assistance as they shop and express gratitude when they make a purchase. This is, of course, not actually as simple as it sounds, because many stores are short staffed and not all employees find it easy to interact with shoppers. Modeling this behavior should be an ongoing part of staff training.
A recent study showed that 40 percent of consumers believe that one of the main benefits of independent retailers is that they can help create and grow a community. To make your shop a meeting place for people with shared interests, you’ll want to think about what events or classes you can offer. Learning together or sharing a space while involved in the same activity, gives people a chance to be in a community.
If your shop doesn’t have room for special events, consider partnering with a neighboring business. A crafts shop could, for example, ask a nearby bookstore to host a knit-in, which would expose potential customers to two retailers. There might be a library or church with a meeting space where you could hold a
gathering of those wanting to learn to make wreaths using some of the holiday décor that you sell. You could team up with a wine shop to talk about your glassware during their tasting event. Keep in mind that your role as a community building extends beyond your customers. Co-workers often form the basis of some employee’s social circle, so it can be beneficial to them as well as your business to host occasional optional events outside of work. How well are you connected with your extended business community? It can be very isolating to run your own store and some concerns and worries are best not shared with staff members. If your area has a merchants association, get involved. If it doesn’t, you could try to form one. Perhaps your community has an organization such as Rotary that you could join, or you could volunteer on the board of United Way or other nonprofit. Outreach beyond your store will help you feel more connected, but it also shows that your business is supporting your community at large. This involvement is another main reason that customers feel good about shopping local — so make sure you let them know about all you do.
Carol L. Schroeder is co-owner of Orange Tree Imports in Madison, Wis., and the author of “Specialty Shop Retailing: How You Can Succeed in Today’s Market.” Her book and weekly blog can be found at specialtyshopretailing.com.
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INDUSTRY INSIGHTS
Now that the de minimis exemption has been ended by the current administration, the flood of cheap gift, home and fashion products has seriously subsided. Temu and Shein may be facing severe restrictions on the way they’ve done business in the U.S., but they are not gone, and consumers are going to find new ways to get their trinket fix.
SEE MORE PAGE 58
“
“Independent
specialty retailers suddenly have an amazing opportunity because of this void in the marketplace. If shoppers can’t get it from Temu or Shein they will look to more conventional retailers — in-store as well as online — to satisfy their desires.”
Life for Retailers in the Post-De Minimis World
It wasn’t all that long ago that when you asked somebody in the industry what de minimis was, they would have said a vitamin shortage that causes a rash. Well, today everyone knows that the rash caused by de minimis is in fact the flood of cheap gift, home and fashion products largely from two Chinese-origin companies that came into the country because of a federal policy that set a threshold of $800 for duty-free imports.
And now that the de minimis exemption has been ended by the current administration, that rash has seriously subsided. But the conditions — call it a disease if you want to go along with this theme — is far from over. Temu and Shein may be facing severe restrictions on the way they’ve done business in the U.S., but they are not gone, and consumers are going to find new ways to get their trinket fix.
It might as well be from your store.
The de minimis statures — the name comes from the Latin phrase "de minimis non curat lex," meaning "the law does not concern itself with trifles" — have been around since 1930 when the cut-off was put at $1. Over the next nearly 100 years the threshold was gradually raised to the $800 mark, which is where it seems to have ended by presidential order in August.
“Temu and Shein may be facing severe restrictions … but they are not gone, and consumers are going to find new ways to get their trinket fix.”
Originally, the rule offered some benefits during tough times when the Great Depression was inflicting severe financial hardships on most Americans, but it eventually became a giant loophole for overseas companies to sell into the U.S. market.
Market leaders Temu and Shein sold billions of dollars’ worth of cheap goods to American consumers and sucked up a lot of disposable income that otherwise would have gone to other sellers in the country — namely retailers who were often selling similar merchandise.
That was the bad side of de minimis for American business. But there was also an upside. Many retailers and sellers, from Etsy to independent specialty stores, used the de minimis provisions for their selling efforts and, in fact, Etsy apparently had an
entire sub-culture of sellers who made their livings as middlemen importers. So, it wasn’t all good news for businesses when de minimis was shut down.
But just because the loophole has been closed, Temu and Shein — and Etsy and lots of other businesses — were proof of concept that the insatiable appetite on the part of American consumers for these inexpensive (and sometimes poorly made and usually disposable) goods was very much a thing. And that’s not going away even if the import duties have changed.
Which is why independent specialty retailers suddenly have an amazing opportunity because of this void in the marketplace. If shoppers can’t get it from Temu or Shein they will look to more conventional retailers — in-store as well as online — to satisfy their desires.
Independents should be addressing this head-on. Existing relationships with their suppliers who are already bringing in these kinds of products and dealing with the duties can be a great resource for the kinds of products those two sites specialize in.
Once retailers have built out their assortments in this area, they need to tell the story to their customers. Are displays within the store and on their websites too much? Not at all. Call these areas Temu and Shein Fighters. This is no place for subtlety.
The time is now right for independents to truly concern themselves with trifles.
Warren Shoulberg has reported on the gift and home industry for most of his career. He is often quoted in national media like the New York Times and CNN, and contributes to several trade publications, Forbes.com and the Robin Report.
Busy Little Elves: Retailers Prep for Holidays Amid Instability
News flash from the North Pole: There may be some extra room in Santa’s sleigh this Christmas. According to PwC’s 2025 Holiday Outlook survey, consumer spending is expected to drop 5 percent from last year. But that isn’t deterring specialty retailers who have been hard at work to give kids some much-needed holiday joy. Here’s how some stores are prepping for the season, despite the current state of affairs.
Up, Up and Away
At Whimzy in Lakeville, Minn., shoppers have a wealth of options, thanks to the forward thinking of owner Tami Staker. When news of impending tariffs broke, she ordered massive quantities of merchandise in May and June and now has more inventory than ever.
“Families don’t want to hear about tariffs,” she said. “They just want a great gift for their kids. Our job is to make sure they can still find them here.” Staker’s strategic buying encompasses building out well-loved brands, such as Jellycat, Lego and Tonies, while mixing in some new finds. Expanded store hours will help reach more customers at a time when shopping local is imperative for small business survival. “At Whimzy, we’ve built the sleigh, loaded it with magic and are ready to deliver,” added Staker.
Lisa LeStrange, owner of Lucky Duck Toys in Bryn Mawr, Pa., also purchased holiday toys in May and June at the urging of her suppliers. As a member of The Good Toy Group, she selected items from their annual catalog along with other products, which amounted to orders from more than 100 companies. “I was able to get most of the items I wanted, although many vendors cancelled new releases or pushed them into next year,” she explained. With tariffs also inflating the cost of wrapping paper, ribbon and shopping bags, she curated a mix of preand post-tariff inventory. “I feel lucky because we have a lot of support from our community,” LeStrange said. “I feel like our customers will show up and shop locally.”
Equally upbeat is Jennifer Goodman, toy buyer at Little Richard’s Toy Store in Colorado Springs, Colo., where a boost in sales prompted her to order a large surplus. The shop’s downtown location benefits from heavy foot traffic, and its loyal customer base heeds the recommendation of trusted staff. “Our fingers are on the pulse of the toy industry…we know what the popular products are and go out of our way to provide those to our
customers at a great price,” she said, noting the addition of Labubus from Pop Mart and board games from Asmodee. Goodman also sought out vendors not severely hampered by tariffs, including Montreal-based Eurographics Puzzles and Magnum Enterprises, makers of Rubber Band Guns, in Rapid City, S.D. With age comes hard-earned wisdom, as evidenced by Patti Tepper-Rasmussen, owner of Learning Tree Toys, which has been serving the Oklahoma City, Okla., area since 1985. She has not changed her existing inventory after having over-ordered last spring to avoid later tariff fees. “As I deal with new costs, I am careful not to exceed what I feel is a fair price to the customer, which means lowering our profit margins that fund salaries, insurances, utilities, credit card fees, donations and taxes,” she explained. While Amazon remains her biggest concern, Tepper-Rasmussen is cautiously optimistic about holiday sales.
Teneen Dobbs, owner of Kits & Kaboodle in Carmel, Ind., also made judicious purchases. “With stock levels becoming unpredictable, we began ordering heavily again mid-year to guard against potential manufacturer shortages closer to the holidays,” she said. Dobbs accepted Corolle’s offer to share tariff costs and provide free freight, which supports her dolls inventory, and partnered with Ravensburger to host a Brio Train Day with free giveaways. “We remind ourselves to pause, enjoy the sunshine and remember that while this moment may feel uncertain, it won’t last forever,” she said.
Pamela Brill has covered the toy industry for 20-plus years. The former senior/managing editor of Playthings magazine, she serves as an ambassador for the Toy Association’s Genius of Play and writes for numerous national business and lifestyle publications.
Beyond Burnout: The Case for Workplaces Where People Thrive
In my last column I wrote about the lesson of 996 culture, an overwork philosophy that destroys value. Now, the next question is obvious: What actually creates it? The answer isn’t complicated, but it does require courage. Sustainable business success comes from workplaces where people feel valued, fulfilled and empowered.
When employees feel their contributions matter, engagement rises. Recognition — done consistently and authentically — has outsized impact. It reinforces purpose, reduces attrition, and strengthens alignment between individual effort and organizational goals. Treating people like replaceable parts leads to disengagement. Treating them like essential partners creates loyalty.
“People don’t want to just get paid. They want growth, challenge and meaning in their work.”
People don’t want to just get paid. They want growth, challenge and meaning in their work. Fulfillment doesn’t require grand gestures; it comes from clarity of role, opportunities to learn, and visible pathways to progress. When employees believe their work connects to something bigger than a paycheck, they bring energy and creativity that no time clock can measure.
Micromanagement and fear extract effort. Empowerment multiplies it. Giving employees autonomy, trusting them with decisions, and equipping them with resources creates accountability and innovation. Empowered employees aren’t just compliant — they’re invested. They solve problems before they escalate and spot opportunities others miss.
Decades of organizational research show the same pattern: Workplaces that invest in recognition, growth and empowerment outperform those that rely on pressure and long hours. They adapt faster to change, recruit more effectively, and retain their best people longer. In today’s economy, talent isn’t just a line item — it’s the competitive edge.
Executives face a choice: chase the illusion of productivity through overwork, or build durable systems where people thrive. The companies that win the next decade won’t be the ones squeezing extra hours. They’ll be the ones creating cultures of clarity, trust and shared purpose — where success is measured not just in revenue, but in resilience.
The future of work is not about grinding harder. It’s about working smarter, leading better, and building organizations where people can excel without sacrificing their mental health, physical health or humanity.
Want managers who maximize effectiveness with clarity, not fear? Let’s talk: jzepeda@bestcompaniesgroup.com
Jaime Raul Zepeda is EVP, principal consultant for Best Companies Group and COLOR Magazine, part of BridgeTower Media. Best Companies Group can analyze your organization’s health, team dynamics and leadership’s effectiveness. It has helped more than 10,000 companies understand and improve their workplace using data-driven strategies. Email Zepeda at jzepeda@bestcompaniesgroup.com.
HOME & DESIGN’S DEFINING MOMENT
RESERVATIONS NOW OPEN
Join us in celebrating the leaders shaping home and design. The ARTS Awards is the premier industry honor, recognizing top manufacturers, retailers, designers, and sales representatives whose innovation and vision continue to define the future of the home industry.
Q & A
BOOSTING SUCCESS WITH DIGITAL SALES
A well-designed website can help store owners accrue more dollars and boost their business. Here are a few tips on creating a functional website that works for you and your customers.
Q: How can I make my online business more successful?
A: This question comes from one of the indie shops in California that carries our Beekman 1802 products. The owner has had her shop for over a decade but has recently found that foot traffic was down. She’s considering investing more into her website.
This is a great move because a beautiful and well-designed website should not only inspire online purchases but can also pique an online customer’s interest in visiting your brick-andmortar store. It becomes an advertisement for your entire business, so think of it as more than just a collection of the products you carry.
Sixteen years ago, we began Beekman 1802 as a DTC company. In fact, we were one of the first DTC-only beauty brands, so we’ve had a lot of time to learn what are the things that consistently pay off. Even if you are an e-commerce site with hundreds of pages, the same four things are going to make every page more valuable.
“The average customer will take the time to read about 10 reviews, so you’ll want a minimum of 10 four- and five-star heartfelt reviews and testimonials.”
Most small business owners don’t have a full-time digital manager. You can shop around and find lots of people providing this service and they can be anywhere in the world, and fortunately, even if you are going at it on your own, your website host-
ing service is going to take care of a lot of the basics like keeping you on top of the latest functionalities. If you are just starting out, just do a Google, YouTube or LinkedIn search for Shopify or GoDaddy designers. In fact, both of these services are built for people like you, so you may even be able to do it yourself even if you don’t consider yourself technologically savvy.
Here are the four things you can do to make your website more valuable real estate even if it’s just a single page:
1. The average time a person will spend on your landing page is about 45 seconds, so you need to get them the information they need about you quickly or direct them easily to where they need to go. While it’s fun to throw in design elements and get creative, the most important thing to do is tell them who you are and what you do. That needs to be instantaneous as soon as they hit your page. I always feel this needs to be near the top of the landing page and “above the fold,” meaning without the viewer having to scroll down.
2. Make it easy for them to contact you. Decide what is the best way for you to respond, whether its via email, text or phone call, and provide them that option. Don’t go crazy with every way possible if you won’t be able to keep up. Just make sure that for the option(s) you provide, you can commit to being responsive. You might even automate the response telling them when you will be in touch — customers really love that.
3. Showcase honest reviews front and center. Almost 100 percent of customers read and use reviews to make their purchasing decisions, and the average customer will
take the time to read about 10 reviews, so you’ll want a minimum of 10 four- and five-star heartfelt reviews and testimonials. But one-, two-, and three-star reviews are also important because they make your company seem real and authentic. Nobody is perfect. But keep in mind that for every three-star or below review, you should have and show an additional 10 four- or five-star reviews.
4. Show your bonafides. If you have received any industry awards or commendations from local business groups, or had a really good mention in the press, make sure the customer knows about them. You earned them, but they do you no good at all if nobody knows about them. This helps you build trust
I also think it’s important that you put yourself as owner front and center. People “trust” people they can see (see my prior column on personal branding).
If you have a brick-and-mortar store, you’ll also want to show that too. Remember, your website can do double duty as an advertisement for your physical location. It’s very easy to accom-
plish both things at once. Choose the best angle to photograph your storefront and put yourself there too.
You’ll be tempted as you grow to add bells and whistles, and sometimes a little flash can be important, but keep it simple. Substance is more important than style. To help you remember the key takeaways, follow this acronym:
G. Give the information they want quickly
O. Make the way to contact you Obvious
A. Ask for honest reviews
T. Build Trust in seconds
Your Time to Shine
For the final column in 2025, we'd like to offer our readers the opportunity to have their business highlighted. Share with us the bit of wisdom that guides you in your business.
One wise entrant will be chosen to receive a gift set from Beekman 1802 and a signed copy of “G.O.A.T. Wisdom.”
Submit your wisdom and the name of your business via email to goatwisdomherd@gmail.com or GDA Managing Editor Amanda Erd at aerd@bridgetowermedia.com.
Dr. Brent Ridge is the co-founder of Beekman 1802, the award-winning skin health brand based on two key ingredients: goat milk and kindness. With his partner, Josh Kilmer-Purcell, he is the author of five books, including the latest, "G.O.A.T. Wisdom," which talks about their business journey building Beekman 1802. The book is available wherever you buy your books, online or in-store.
TRENDING GIFTS
CANDLES | GIFTABLES | FASHION | HOME | BATH & BODY | GOURMET | HOLIDAY | STATIONERY | KIDS
Original scent profiles
Comes with four steamer cubes
For Mazzi Peled, essential oils and natural skincare are nothing new. She grew up around all things wellness thanks to her mom, who worked as an aromatherapist and skin esthetician in Isreal. Natural soaps and personal care remind her of home — and that’s exactly how Latika Beauty got its start 13 years ago. While on a trip to the U.S. to visit her brother in Texas, the two of them shared how they missed their mom; that’s when inspiration struck and the duo began experimenting with handmade soaps.
The business started gaining ground quickly, thanks in part to Peled’s now-husband Erez and his product photography. Eventually, the duo moved to the U.S. and brought the business with them. Now, Erez is officially a co-founder and the Texas-based husband-wife duo is taking the bath and body industry by storm.
Though Latika started with soaps, the brand now offers a full line of self-care essentials including shower steamers, bath bombs, body scrubs, soaps and more. All of the products are made and shipped from the Latika facility just outside of Austin, Texas.
While the products can all stand on their own, the beauty of Latika is the ingredients that bring “benefit and sensory magic” to those who use them. Online, the
Certified cruelty-free
SMELLS LIKE HOME
by Amanda Erd
company is very transparent in their ingredients list, detailing what they use and what benefits come with each one — from the moisturizing properties of shea butter to the aromatherapy benefits in the various essential oils.
“We create multi-sensory products that feel good, smell beautiful and truly perform — because caring for yourself should be both effective and enjoyable,” the company website says.
The Fine Fragrance Shower Steamers are offered in a variety of custom scent profiles: Amalfi Coast, an energizing scent with kumquat and mango citrus; White Tea, a balanced and fresh scent using jasmine, ginger tea, nutmeg and citrus peel; and Tobacco Vanilla, a warm and comforting scent with tobacco leaf, vanilla and spice.
The steamers are easy to use, too. Simply place one steamer cube on the shower floor where it isn’t in the direct stream of water but still gets slightly wet. The cube then fizzes and releases the aroma into the air for the user to enjoy.
Fine Fragrance Shower Steamers. Latika Beauty. latikabeauty.com
GET READY With Us
Influencers have changed the bath & body landscape with videos that catch attention spans and dollars.
by Anne-Marie Earl
Scrolling through social media today is like diving into a sea of serums — one "Get Ready With Me" (GRWM) video at a time. From morning moisturizers to midnight masks, skincare routines have become the star of the scroll, turning once-private rituals into shareable, shoppable moments. The new wave of beauty influencers isn’t just showing off their glow either; they’re setting trends that shape how consumers discover, trust and buy skincare. And while there’s no one-size-fits-all routine, there’s a clear emphasis on authenticity, education and products that make skin and confidence shine.
In today’s fast-moving digital landscape, these videos are more than just content — they’re connection points between brands and buyers, and gift retailers can make it easy and enjoyable to purchase these coveted products.
Whether it’s the satisfying sound of a pump bottle or the effortless swipe of sunscreen, GRWM creators are giving skincare its moment in the spotlight. For retailers and brands, it’s time to face the facts: social media isn’t just influencing skincare — it’s redefining it.
To learn more about what’s trending and unpack this social media trend, I closed my apps and reached out to some of the hottest brands on the market today.
Captivating Content
Brent Ridge, co-founder of Beekman 1802, knows a thing or two about being in the spotlight. A business owner, doctor, goat farmer, and official winner of the reality television show The Amazing Race with his partner Josh Kilmer-Purcell, Ridge unpacked just what is so captivating about GRWM videos and why it’s important for brands — and even retailers — to get on board.
“One of the great things about social media is it gives us a behind-the-scenes peek into another person's private world,” Ridge explained. “It's also great short-form storytelling. Usually while a person is filming a GRWM-style video, they are also telling us about what they are getting ready for ... And from a practical standpoint, these videos are perfect fodder for the social media algorithms. The content creator usually tells you that it's going to be a GRWM video in either the caption or the first three seconds of the video (essential for getting our attention) and people generally will stick around to watch because they are curious about the end result. Videos that successfully get people to watch past the 8-10 second point get prioritized for wider organic distribution by the algorithm which makes them more visible in the social realm.”
Kristin Sprague, director of sales and marketing at Rare
Luxe Body Butter, Luxe Sugar & Salt Body Scrub, and Body Oil Spray in Verbena. Naples Soap Company. naplessoap.com
Beauty Brands, parent company of skincare brand Patchology, noted that the videos “tap into the universal appeal of ritual — they’re intimate, relatable and satisfying to watch unfold. They turn everyday moments like getting ready into something aspirational yet attainable … GRWMs show that skincare isn’t just functional — it’s emotional, joyful and part of how people express themselves.”
With such an effective and emotionally connecting marketing tool at a beauty brand’s disposal, influencer marketing is a no-brainer. From fast-acting glow-getters to luxe finishing touches, today’s GRWM creators are curating routines that balance efficacy, indulgence, and a little everyday magic.
From the Jawline Down
Face masks have long been a skincare staple, proving effective in a short amount of time, and they are highly visual. Colorful mud masks and sheet masks have been influencer favorites for years. But now, influencers are widening the frame to include the often-forgotten neck area, décolleté, hands (which show signs of aging often before the face) and even feet. These areas are now getting the love they deserve, thanks to targeted masks that smooth, hydrate and rejuvenate skin that’s just as exposed — and expressive — as the face. Think gold-infused neck masks, cooling hand gloves, and exfoliating foot booties that look surprisingly chic on camera.
According to Shannon McLinden, founder and CEO of natural skincare company FarmHouse Fresh, “Active ingredients like retinols and ceramides are being added more and more to everyday lotions because they do so much to improve the visible look of necks, arms and legs.” Indeed, retinols and ceramides work overtime to fight the signs of aging, minimizing fine lines, wrinkles and age spots.
For that perfect glow up on your legs, arms and shoulders as you’re walking out the door, Deanna Wallin, founder of Naples
Soap Company, offers that body oil sprays are also trending, catching a ring light in the best way possible.
For beauty brand Voesh, their Solemate Heel Repair Balm has been featured the most on social media and is consistently one of their best performers. Dana Park, sales manager of gift & retail for Voesh, said, “Customers often come back specifically for it, so we know the exposure in this type of content really connects.”
The message is clear: Total-body skincare is trending, and selfcare doesn’t stop at the jawline.
Perfecting the Pout
Recent years have focused on plump, moisturized lips. The accessibility of lip filler for the everyday consumer has certainly intensified this trend, however there are plenty of products out there that can help perfect the pout.
Close-up GRWM shots demand camera-ready lips, and hydration is the star of that show. Influencers are layering on rich lip masks and glosses infused with hyaluronic acid, shea butter, or vitamin E to plump and soften. From Patchology, the Lip Service Gloss-to-Balm Treatment is a clear winner. It’s made with a nourishing formula that glosses on and melts into a balm for hydrated, makeup-ready lips. Another social media star is the Plump Up Pretty Peptide Lip Treatment by FarmHouse Fresh, available in a range of natural fruit- infusions like Fig, Black Cherry, Blush and Mocha.
Tinted balms and high-shine oils work overtime, bridging the gap between skincare and makeup, providing a dewy finish that says, “Yes, I drink my water.” Viewers love seeing that instant transformation, from dry to divine, in a single swipe.
Speeding Up the Glow Up
In the world of short-form video, products that deliver quick, visible results are golden. Instant-gratification skincare, like
Solemate Vegan Heel Repair Balm. Voesh. voesh.com
Plump Up Pretty Peptide Lip Treatment. FarmHouse Fresh. farmhousefreshgoods.com
brightening serums and fast-acting face masks, has influencers (and their followers) hooked. These formulas often feature radiance-boosting ingredients such as niacinamide, vitamin C, and pearl pigments that catch the light just right.
McLinden noted, “Products that deliver fast results to skin are trending. Quick pick-me-ups like lip oils and treatments, vacation-skin looks where products impart color, glow or both, and facial products that have impact in one use, so that you wake up looking better than ever.”
For FarmHouse Fresh, the facial category took off during Covid and has been growing ever since, from exfoliators that bring a shiny-smooth look to night serums and creams that have instant benefits.
Eye patches, like Patchology’s Serve Chilled Rosé Eye Gels act to smooth and hydrate under-eyes for crease-free concealer, to be used right before makeup application. Keep them in the fridge for an extra-refreshing boost. And Patchology’s Serve Chilled On Ice Eye Gels cool and de-puff with bakuchiol for a refreshed, lifted look — great for morning resets or post-gym refreshes.
It’s skincare that performs on- and off-camera, helping creators and consumers look refreshed even before makeup enters the chat.
Exfoliators in the spotlight
A luminous complexion starts with a smooth canvas, and exfoliators are having a serious moment in GRWM content. Whether it’s a gentle enzyme mask or a satisfying peel pad reveal, influencers are showcasing how these products lift dullness and bring out that “lit-from-within” glow.
Exfoliation in GRWM videos isn’t just about instant results — it’s about ritual. Many creators describe it as the reset button for their skin, the step that helps everything else work better. And they’re right: Exfoliating clears the way for actives, moisturizers
Moon Dip. FarmHouse Fresh. farmhousefreshgoods.com
Moonlight Tide Luxe Body Butter. Naples Soap Company. naplessoap.com
and glow serums to absorb more effectively. That before-andafter reveal — a quick rinse, a pat dry and suddenly brighter, smoother skin — delivers exactly the kind of payoff audiences love.
For brands, this moment presents a golden opportunity to highlight innovation and ingredient integrity. Formulas that balance exfoliation with hydration, include visible actives, and emphasize skin barrier health resonate most with both influencers and followers. After all, in the world of short-form skincare content, results you can see matter just as much as those you can feel.
Naples Soap Company’s Luxe Sugar & Salt Scrubs paired with
nourishing butters are a winner among skincare influencers, as is Voesh’s new body care line, including exfoliating body washes and new hand and body balms.
The exfoliation trend proves one thing loud and clear: Smooth skin never goes out of style.
The Power of Actives
The rise of ingredient-savvy influencers has brought a more educational tone to GRWM videos. Creators now discuss active ingredients — like retinol, peptides and ceramides — as confidently as dermatologists, breaking down the “why” behind each step.
Products that clearly list clinically backed actives are winning big with this crowd. It’s not just about glow anymore — it’s about results that stand up to the science. This new transparency has built trust and pushed skincare brands to innovate and communicate more clearly.
“We are definitely seeing consumers looking for products that have proven clinical results,” Ridge noted. “It's still important to have a beautiful or playful package and sensorial experience, but that is no longer enough.” Ridge added that it’s fortunate news for Beekman 1802 since the company does a lot of research on the nutrients in goat milk and how they serve as prebiotics for the skin microbiome and support skin barrier health.
McLinden shared some of her favorite actives to include in FarmHouse Fresh’s products: “In facial skincare, ceramides and hyaluronic acids are popular because they do such a great job of supporting your skin’s barrier function, and you see a change in overall appearance really quickly.
"Peptides, retinol (or its natural alternative bakuchiol) and even vitamin C and certain acids are still go-to ingredients for targeted transformations that we all share, bringing a healthy glow and vibrancy back, smoothing the look of rough skin so it
shines again, and lessening the look of unevenness.”
One Last Spritz
Once the serums have sunk in and the moisturizer has done its magic, influencers are finishing their routines with a sensory flourish: upscale fragrances. Elegant scents add a touch of ritual to the routine, transforming skincare from a task into an experience. The trend leans toward clean, layered notes — think soft florals, warm ambers and fresh musks — that mirror the minimalist sophistication of modern skincare. For many viewers, a spritz of fragrance is the unofficial sign-off to a GRWM video, sealing the look (and the vibe) with confidence.
Ridge admitted the large demand for fragrance, explaining, “You cannot deny that there is a huge consumer demand for fragrances right now, especially in the lower-price-point body mist category. Gourmand fragrances, such as vanilla, caramels, and dessert-inspired scents, are trending.
At Naples Soap Company, coastal scents are always in demand, with top sellers being Pura Vida and Seaside. This fall, the company is launching three new fragrances: Moonlight Tide with notes of “ozone, grapefruit and sandalwood;” Beach & Bamboo with notes of bamboo, sweet coconut and fresh pineapple; and Beach House Hideaway with hints of fir, ozone, cypress and amber.
In the ever-evolving world of “get ready with me” videos, skincare isn’t just preparation — it’s performance. Influencers are curating routines that combine visible results, luxury touches and genuine education. Whether it’s a peptide-packed serum, a quick-fix glow booster, or a spa-worthy hand mask, the products featured in these videos are shaping how consumers experience skincare one dewy face and freshly moisturized foot at a time. And if there’s one thing these creators prove daily, it’s that glowing skin is always in — on screen and off.
Lavender Milk Shake Moisture Mist for Body. Beekman 1802. beekman1802.com
Smooth’d Body Refining Roller Crème. Voesh. voesh.com
STOCKING FOR SPRINGTIME
by Amanda Erd
Decorating for spring is often a light at the end of the tunnel for many consumers looking to turn the page from the cold of winter to the warmth of a fresh, new season. Motifs of colorful daisies and bright fruits on tabletop and home décor help people feel like the warm air is right around the corner.
Gen Z consumers are most on the hunt for fresh spring décor this year, according to the 2026 Gift Book Consumer Survey, so keep that in mind as you make your inventory selections. Younger consumers are looking heavily for decorative accents, wall art and decorative pillows to dress up their spaces. Peruse the next few pages for product ideas to help consumers of all ages make the transition from winter to spring in their homes.
Flower Toothpick Caddy Sets. Mud Pie. wholesale.mudpie.com
“Mom’s Garden” Scented Candle. Homesick. homesick.com
Purple Flowers Springtime Scarf and Bracelet Set. Coco + Carmen. tgbbrands.com
Luxury Cabage Melamine Serveware. C&F Home. cnfei.com
Monarch canvas tote. Seltzer Goods. seltzergoods.com
Flowers in Spring Table Runner. Paperproducts Design. paperproductsdesign.com
“Spring Is In The Air” Embellished Dishtowel. Design Imports. designimports.com
Butterfly Capiz Chime. Beachcombers Coastal Life. cnfei.com
“Flowers for Friends: Casual, Seasonal Arranging for Gardeners.” Independent Publishers Group. ipgbook.com
Hello Spring Coloring Book. Inked Brands. inkedbrands.com/wholesale
Daisy Tableware. Primitives by Kathy. primitivesbykathy.com
Pocket Room & Fabric Spray in Everlasting Ambrosia. Yuzu. yuzusoap.com
Strawberry twist kitchen timer. Hazel Mazel. hazelmazel.com
Resin Duck Spring Figurines. Transpac. transpacbrands.com
Pink Block Print Slippers. Mud Pie. wholesale.mudpie.com
Strawberry Hook Rug and Pillow. Peking Handicraft. pkhc.com
Spring sleep shirts. Little Blue House by Hatley. us.hatley.com
Abeline Mushroom Stem Garden Plant Stakes, Set of 3. Foreside Home & Garden. cnfei.com
Happy Spring Time Greeting Card. 7th & Palm. 7thandpalm.com
Spring Melody Pillow. Raz Imports. razimports.com
THE MANY FACES BEHIND THE BRANDS
by Lenise Willis
What makes the gift industry so great is just how many people are involved in it. While other industries have a few dozen key players, the gift industry is comprised of thousands of makers and independent retailers. This is the industry where creativity and diversity thrive. To highlight just a few of the many diverse makers in our industry, we’ve gathered some of the coolest products and maker stories from the Black, Latinx, Asian American/Pacific Islander and LGBTQIA+ communities. Flip through the next few pages to see everything from award-winning cards to fashionable parasols and candles that create a full sensory experience. Special thanks to NY Now and the Greeting Card Association who helped put us in touch with these noteworthy makers.
1
STIMULUS START-UP
Cristian Abbrancati and his best friend, Brittany Furnari, New Yorkbased co-owners of Nose Best, started their independent candle company in 2020 during the pandemic. They used their first stimulus checks for the start-up costs of their idea: creating candles that offer a multi-sensory experience by pairing each one with a unique Spotify playlist and a mocktail/cocktail recipe. After five years in business, their products are carried in more than 65 independent stores across the U.S. The company is proudly Queer and Latina owned. Pictured is their new holiday candle, Sugar Daddy, which has a bright and fresh "Aspen cabin" fragrance.
2
CELEBRATING THE RAINBOW
Kate Woolley, founder and creator of The Noble Paperie, started her San Diego-based stationery brand after experiencing severe loss and grief. After having two pregnancy losses, a high-risk pregnancy, and spending 34 days in the NICU with her daughter, she transformed her grief into art — launching her first six greeting card designs in 2016. As a Queer maker, her products are aimed at offering people support through seasons of grief and joy, while also celebrating and affirming the LGBTQIA+ community. Over the years her collection has grown to include designs created in honor of her now eight-year-old transgender daughter, further expanding the brand’s mission of inclusion and visibility. Pictured is her Favorite Rainbow card. All Noble Paperie cards are made from eco-conscious materials and support Trans Lifeline, a trans-led nonprofit connecting trans people with community care and resources.
3
BRINGING HOME SOUTH ASIA
Sonya Malani Panchal, owner and founder of Scrumptious Wicks, created the company after struggling to find a clean, long-burning candle that matched her aesthetic. Scrumptious Wicks candles are hand-poured, vegan, non-toxic and made with sustainable and recyclable materials. The fragrances for the candles are inspired by Panchal’s South Asian roots and “scrumptious” foods. Pictured is the company’s bestselling fall and winter candle, Spiced Pomegranate, which combines the tangy notes of currants and pomegranate with warm spices.
5
CHERISHED CHILDHOOD
4
SECOND-GENERATION JOY
Lindsy Liu is the owner and illustrator behind Happy Little Paper Co, a woman-owned, AANHPI illustrated gift and stationery brand based in Maryland. Drawing inspiration from her Laotian-Chinese heritage and experience as a child of an immigrant, Liu creates whimsical designs that celebrate joy, inclusivity and kindness. Her work champions diverse identities and shines a light on underrepresented life and professional milestones. Product lines include greeting cards, stickers, washi tape, postcards, sticky notes, art prints and enamel pins. Pictured is her most popular cultural card, Seasoned Greetings.
Black author and creative Aston Martin founded Abstractions by Aston with one “magical” mission: to help kids see beauty in themselves and the world around them. What began as one children’s book fairy tale has evolved into a meaningful brand that celebrates culture, creativity and the wonder of childhood. Pictured is her book, Alana Gets Her Curls Back, and the matching Alana plush fairy. In the story Alana learns how to nourish her hair using natural ingredients from her island.
6
SACRED AFRICAN ROOTS
Black maker Tamara Belinda is a conceptual artist, craftswoman and healing guide who founded Crown Inspired, which makes parasols designed with intent. The company “utilizes fashion as the medium for portraying the message of mental evolution.” Belinda’s designs are inspired by mathematical design, “crown energy” and the study of civilization. Pictured is the handmade parasol Aurichalcite. The pattern is reflective of the harmony between water and the sun and is rooted in African cosmology and “sacred geometry.”
8
ANIMAL ABSTRACTS
7
REALITY CHECK
Anna Vos, Queer and Genderqueer maker and founder of Anna Parade based in Rochester, N.Y., creates “identity-affirming accessories and gifts” that are hand-lettered and illustrated. From coffee cups and art prints to apparel and enamel pins, the company makes products aimed at making the world a more colorful and welcoming place. Vos founded her company nearly 10 years ago as an artistic outlet while she learned how to be a mom to two tiny kids, and since then, the business has grown into a “technicolor force.” Pictured is a 10x3-inch vinyl bumper sticker that reminds the world that trans rights are human rights.
Black maker and founder of Lauren Newton Jewelry, Lauren Newton is a Brooklyn-based jewelry designer whose journey from zoology to fine jewelry has given her a unique perspective on art and craftsmanship. With 12 years in the industry, her work embodies the delicate balance between sophistication and playful expression. Drawing inspiration from antique and Victorian designs, as well as the nostalgic allure of kitsch, she creates jewelry that is both luxurious and full of personality. Pictured is the brand’s snake ring, which coils around the finger and is inspired by 19th-century design.
9
THE SCIENCE OF MIXOLOGY
Jessica Stephens, founder and owner of Meliora Forever which makes instant cocktail cubes, studied environmental science and chemistry in college and worked several years as an environmental scientist before deciding to stay home to start a family. When the pandemic hit, Stephens, who is a member of the LGBTQIA+ community, says she started drinking and collecting bourbon, which also led to making and drinking Old Fashioneds. “One Old Fashioned led to another, and Meliora Forever was born,” she said. Pictured is her Whiskey Old Fashioned Cocktail Cubes Gift Box. Users dissolve the cubes in a splash of water and add whiskey or bourbon to create an artisan cocktail.
RETAILER’S GUIDE TO THE 2026 GIFT SHOWS
SHOW SCHEDULES, NEW INITIATIVES, HEALTH & SAFETY INFORMATION AND MORE
ATLANTA MARKET: PRODUCTIVE AND INSPIRING START TO THE NEW YEAR
Please set the stage for your Market in 2026. Why should buyers be attending?
There’s no better way to kick off the new year than at the Winter 2026 edition of Atlanta Market, where exciting product launches and brand debuts give buyers a first look at the trends that will shape the year ahead. With the industry’s largest collection of gift resources alongside expansive home décor and apparel offerings, Atlanta Market makes it easy to refresh assortments and discover new opportunities all in one place. Set in the heart of downtown Atlanta, the Market also provides buyers the chance
to enjoy the city’s rich culture—from award-winning restaurants to museums and entertainment—making it both a productive and inspiring start to the year. Are there any product categories that have become synonymous with your show?
Atlanta Market is renowned for its unmatched breadth of gift resources, keeping buyers competitive and trend-savvy year after year. Winter Market introduces Holiday 2026 merchandise, giving attendees a first-to-market opportunity to place orders with full seasonal availability. Five dedicated floors of showrooms will be transformed with ornaments, trees, ribbon, florals, displays and décor across countless styles and price points.
Beyond permanent showrooms, the Temporaries feature 1,000+ lines across seven key categories, creating a dynamic hub for trendspotting and product discovery. From designdriven décor and kitchenware to fashion accessories and artisanal goods, the Temporaries remain a core draw for attendees.
How have you implemented technology into your show experience?
AtlantaMarket.com continues to be the digital starting point for discovery, featuring detailed exhibitor profiles, trend content and planning tools. Buyers can build their customized Market Plan in advance, then take it mobile with the ANDMORE Markets app. The app streamlines the onsite experience with quick badge pick-up, interactive campus navigation, and handy tools like an in-app camera and notetaking features, helping buyers stay organized and focused from start to finish..
What special events are you featuring?
Atlanta Market’s Kickoff Party returns on Wednesday, January 14, setting the tone for an exciting week. Attendees can also enjoy daily amenities such as happy hours, giveaways, and networking opportunities throughout campus. Additional programming highlights will be announced closer to Market.
What are your expectations for the 2026 event, and your plans moving forward?
Winter Market is our largest event of the year, fueling inspiration, discovery and momentum for buyers and sellers alike. In today’s evolving retail climate, Atlanta Market offers the invaluable advantage of in-person connection—with sales reps, industry peers, and new brands— strengthening relationships that drive business forward. Looking ahead, we remain committed to growing and refining our product offerings to ensure Atlanta Market continues to be the industry’s premier buying event for gift retailers.
SHOW DATES
WINTER ATLANTA MARKET
January 13-19, 2026
AtlantaMarket.com
LAS VEGAS MARKET
LAS VEGAS MARKET PROVIDES WORLD-CLASS EXPERIENCE
As buyers begin to make their travel plans for next year, please set the stage for your Market in 2026. Why should they be attending?
As the leading home furnishings and gift market in the West, Las Vegas Market is the destination to win big. From product discovery to inspiring seminars and emerging trends, start the year strong at Las Vegas Market. With product offerings spanning across all major categories – furnishings, home décor, gift, seasonal and beyond – you’re bound to hit the product jackpot.
Building C is the product hub for gift, lifestyle, and décor. By housing so many major categories under one roof, it allows buyers to make the most of their time with efficient, wideranging sourcing opportunities. Within Building C, attendees will find a mix of gift, tabletop, housewares, and gourmet, while additional spaces throughout the building highlight an expansive mix of lifestyle and seasonal merchandise, including fresh holiday product.
begin developing their custom Market Plan, updating it on the go via the ANDMORE Markets app, offering buyers necessary digital tools to optimize their Market experience before and during the show. The ANDMORE Markets app makes the entire Market experience seamless upon arrival. From easy badge pick-up, taking photos and notes in-app, to adding brands to your Market Plan on the go, this all-in-one tool is the perfect companion to a buyer’s show experience.
What special events are you featuring?
Las Vegas Market’s Winter show offers various educational seminars and influencer programs featuring leading designers, retailers and more. The programming will touch on a range of topics that highlight cutting-edge industry insights, trendspotting, retailer tips and beyond.
In addition to the seminars, buyers can look forward to many daily amenities ranging from happy hours, networking events, buyers’ lounges, and our market Kickoff Party on Sunday, January 25.
What are your expectations for the 2026 event, and your plans moving forward?
Set in the dazzling destination of Las Vegas, Market also provides buyers with the opportunity to explore the city’s restaurant scene, entertainment and exhibits, making this the place to work hard and have fun.
Please provide an overview of the product categories that will be on display. Are there any that have become synonymous with your show?
Las Vegas Market continues to stand out as a premier destination for cross-category sourcing, offering an impressive mix of home furnishings, décor, gift, mattress and bedding, lighting, seasonal, housewares, gourmet and more.
Outside of our permanent offerings, the Gift & Home Temporaries at the Expo at World Market Center feature more than 450 artisans and makers, each bringing unique stories and products. This is a mustsee showcase for discovering new trends and brands. With six distinct categories— Gift, Home, Design, Handmade, Luxe, and Immediate Delivery—the temporaries are a hub for finding the next big thing for your storefront.
How have you implemented technology into your show experience?
The best place to start your market journey is by visiting LasVegasMarket.com. Where buyers can research must-see showrooms and programming. From there, buyers can
We look forward to providing attendees a world-class experience in a world-class city, fueled by dynamic product lines and resources. In a time where in-person sourcing and relationships are essential to conducting business, Las Vegas Market is the destination to strengthen your storefront and diversify your offerings. Connect with your local sales reps, fellow peers and uncover the latest brands. We’re here to continue being the premier destination for buyers on the West Coast, providing one-ofa-kind products for retailers.
SHOW DATES
WINTER LAS VEGAS MARKET
January 25 – 29, 2026
LasVegasMarket.com
DALLAS:
THE MARKET WITH MOMENTUM
What trends point to a strong Market season in 2026?
Dallas is the market with momentum. The attendance and energy during 2025 Markets clearly showed more buyers are choosing Dallas. Looking ahead to January, the timing of the show is key: giving retailers the first chance to restock their stores after what everyone hopes is a busy holiday season -- while also discovering fresh products to put on their shelves. Another factor is location: not only is Dallas easy to get to and safe to visit, but it’s also at the heart of the nation’s strongest economic region.
Are there any significant changes for 2026?
January’s edition of Total Home & Gift Market always delivers NEW and it’s the FIRST show on the calendar. Retailers can discover exciting new brands in the TEMPS because more than 40% of the brands will be new. We’ve also put our apparel and fashion accessories together on the 11th floor for easy navigation. In addition, debuting fresh collections along with new and expanded showrooms create even more buying opportunities. Starting the year in Dallas provides buyers with fresh resources and renewed inspiration to confidently source for the year ahead.
What are the featured categories/ destinations buyers will not want to miss?
The TEMPS are a must-see for buyers!
Spanning three buildings, the TEMPS showcase a dynamic mix of unique exhibitors and carefully curated neighborhoods. On the first floor of the Trade Mart, you’ll find LUXE Design, featuring a juried collection of premium home and design resources. The 11th floor of the World Trade Center showcases apparel, jewelry, and fashion accessories, while the 12th floor offers traditional gift items, gourmet products, home accents, and more. Across the street in Market Hall, explore immediate goods spanning all categories to diversify your merchandise mix. Beyond the TEMPS, buyers can find the latest holiday decor plus fashion accessories, gift and home accents at great price points in permanent showrooms throughout the entire campus.
Why does your Market continue to be a vital resource for gift and home accessories buyers?
Dallas is the first market of the year in the U.S., which is so important because retailers need the earliest opportunity to write orders for 2026 collections, especially holiday. It’s also the first opportunity to see the trends that will continue to get more popular including personalization, nostalgia, and coziness. The market also lets retailers shop more categories in a single location.
Has market uncertainty had an effect on show planning or expectations?
Buyers are becoming more purposeful and seeking a single marketplace to gain insights,
track trends, and place orders. That plays to our advantages. The energy is high for 2026 as we’re bringing in fresh brands to the TEMPS, along with new and expanded showrooms across campus. We are excited to start 2026 knowing that we are the first market that retailers will attend to gather inspiration that will continue through the entire year.
What special events or services enhance your Market experience?
We want buyers to feel supported the moment they arrive at Dallas Market Center. We are seeing a lot of buyers attending for the first time, which is why we offer a welcome orientation, DMC Scoop, to provide the market information buyers need. In addition, our new website makes it easy to do research ahead of time and search by brands, price points, and product qualities. That includes pre-registering, which provides access to FastPass for quicker entry. With these tools and services in place, buyers can focus on what matters most: learning business tools, connecting with brands, and finding their next bestseller. For special events, buyers can look forward to personal appearances by designer John Mark Sharpe, known for his signature floral and holiday creations, along with exciting industry partnerships that will bring leading experts and inspiring programming you won’t want to miss.
What’s your message to the industry on the value of attending your show?
Time spent in Dallas is a great investment because buyers can accomplish more in less time. The Total Home & Gift Market gives buyers a head start on holiday orders and the first look at trends that will shape the year. Beyond gift and home, Dallas offers opportunities to shop other categories, allowing retailers to expand their offerings and attract new customers. It’s a chance to discover what’s new, connect with brands, and leave inspired with new products to make for a great year.
SHOW DATES
2026 DALLAS TOTAL
HOME & GIFT MARKETS
January 7-13
TEMPS January 7-10
June 24-30
TEMPS June 24-27
YOUR HOLIDAYS, HANDLED
Be the first to discover multiple floors of the premier holiday brands. All your seasonal favorites, plus exclusive holiday items you won’t find anywhere else!
Dallas Total Home & Gift Market
JAN 7 - 13, 2026
TEMPS | JAN 7 - 10
NY NOW: DISCOVERY, CONNECTION & INSPIRATION
Please set the stage going into the new year - What trends point to a strong Market season in 2026?
Brands are leaning into authenticity, craftsmanship, and meaningful storytelling — values that deeply resonate with NY NOW’s audience. Independent retailers and buyers are eager for discovery and connection, and the demand for curated, in-person experiences continues to grow. With a strong pipeline of emerging brands, cross-category collaborations, and renewed energy around community and purpose, the stage is set for a vibrant and impactful Market season.
What are the featured categories/ destinations buyers will not want to miss?
Have you implemented any significant changes for 2026?
For 2026, we’ve amped up the excitement across the show floor. Attendees can look forward to immersive brand activations, giveaways, demo stations, and elevated installations — plus a few surprise elements we’ll be revealing soon. Every change is designed to make discovery, connection, and inspiration even more dynamic for our community.
Buyers won’t want to miss the breadth of curated categories at NY NOW this season. From stationery, tabletop, and gifts, to wellness, jewelry, and specialty foods, every aisle is designed to inspire discovery. Our thoughtfully organized neighborhoods and destinations make it easy to explore emerging brands alongside established favorites, uncover the latest trends, and connect with the creators driving innovation across the industry. There’s truly something for every buyer, all under one roof.
Why does your Market continue to be a vital resource for gift and home accessories buyers?
NY NOW remains a vital resource as we bring the gift and home community together — legacy brands and emerging makers alike — to showcase their newest collections and creative direction. It’s the Market where buyers can truly maximize their time and buying power, with everything (and everyone) they need in one place, under one roof, on one connected floor. That accessibility,
combined with the inspiration and discovery that happens here, is what keeps NY NOW essential season after season.
Has market uncertainty had an effect on show planning or expectations?
Of course, but this encourages us to deepen our partnerships with our brands and buyers. While the broader market has felt some uncertainty, it has also inspired us to be more intentional — creating smarter floor plans, curated neighborhoods, and programs that deliver measurable value. We’re focusing on helping our community navigate change with confidence, ensuring that NY NOW remains not just a show, but a platform for growth, connection, and shared success.
What special events or services enhance your Market experience?
Our live programming brings together industry experts and thought leaders for conversations that spark ideas and inspire action. We’re also excited to kick off the show with an elevated offsite opening night event — a true celebration of our community. Beyond that, we’ve expanded our digital tools to make connecting and scheduling meetings easier than ever, and we’ve introduced new spaces throughout the show designed for mindful resets and recharging. It’s all about creating a more connected, balanced, and inspiring experience from start to finish.
What’s your message to the industry on the value of attending your show?
NY NOW is where the industry connects, discovers, and moves forward together. The value of attending goes far beyond the show floor — it’s about being part of a community that’s shaping what’s next in retail and design. From emerging makers to established brands, the energy, creativity, and collaboration that happen here simply can’t be replicated online. Every season, attendees leave inspired, informed, and equipped with the relationships and ideas that drive their business year-round.
SHOW DATES
NY
THE INSPIRED HOME SHOW 2026: A MUSTATTEND EVENT FOR BRANDS AND BUYERS
Please set the stage going into the new year - What’s your message to the industry on the value of attending your show?
With 2,000 brands and 300,000 products, The Inspired Home Show® is North America’s largest event for the home and housewares industry. It connects buyers from over 115 countries and 100,000 U.S. retail locations – all under one roof, in just three days.
Simply put, it’s the place to be in 2026 for moving your business forward.
The Show is a critical platform for discovering innovative new items and building partnerships. Buyers of gifts, home décor and kitchen accessories will be able to connect with some of the biggest brands, as well as smaller up-and-comers from around the world.
Have you implemented any significant changes for 2026?
The biggest change – which we announced last year – is a new Tuesday – Thursday Show schedule. After extensive feedback, IHA determined that shifting the Show pattern to midweek would better align with attendee and exhibitor needs.
At the Show itself, we just recently announced a brand-new destination –the SPLiCE Licensing Hub. (SPLiCE is an acronym for our partner, the Society of Product Licensors Committed to Excellence.) While some exhibitors have
brought already licensed products to the Show in the past, we’re pleased to add this formal connection point for both exhibitor and buyer attendees to identify new licensing opportunities to help them grow, innovate and expand their brand’s reach.
What are the featured categories/ destinations buyers will not want to miss?
The 2026 Show will include five expos: Clean + Contain, Dine + Décor, International Sourcing, Travel Gear + Luggage, and Wired + Well. The Pet Products and Candle Pavilions, which both made their debut at the 2025 Show, will return again in 2026.
Gift and home accessories buyers will also not want to miss the Debut incubator (featuring brands new to the market), Global Design Points pavilions, and the Inventors Corner, where we’re working with open innovation platform MarketBlast this year.
Why does your Market continue to be a vital resource for gift and home accessories buyers?
The Inspired Home Show offers an important opportunity to gain a competitive edge and discover new items that will surprise and delight shoppers. We know the Show attracts a wide variety of retailers, so we offer destinations like the Pet Products and Candle Pavilions which add value for buyers
looking for gift and specialty products. The Show also offers events and services especially for independent retailers such as the “Celebration of Independents” networking reception and “IndependentFriendly” booth signage and tags in our digital directory.
Has market uncertainty had an effect on show planning or expectations?
It’s no secret that economic and geopolitical uncertainty have created challenges for retailers and suppliers. But IHA’s Board has been very clear about the importance of coming to market and standing together to support the industry at a time when maintaining visibility and fostering relationships is more critical than ever.
To support and provide flexibility to companies interested in exhibiting at the industry’s premier event, IHA created a Tariff Relief Program. This program, made possible by reserve funds carefully rebuilt since the Covid crisis, provides members with discounted exhibit space rates for the 2026 Show.
What special events or services enhance your Market experience?
We also offer a robust lineup of education sessions on the Keynote and Inspiration Theater stages, where some of the industry’s top leaders and subject matter experts will share the latest trends, market data and opportunities to move your business forward.
Buyers will also not want to miss the Pantone ColorWatch display (where home and interiors color palettes for 2027 will be revealed), the New Product Showcases in both the North and South Halls, and the New Exhibitor Preview display. There are also several networking events and valueadded services like free lunch for buyers.
MARCH 16-19, 2024
SHOW DATES
March 10-12, 2026
McCormick Place, Chicago
MOVE FORWARD CONNECT. DISCOVER.
The Inspired Home Show® brings the global home + housewares industry together — under one roof, over three days. With more than 2,000 brands, 300,000 products, buyers from over 115 countries and 100,000 U.S. retail locations represented, the Show is where new suppliers, product innovations, trend insights and sales opportunities converge.
Amid constant change in an evolving market, face-to-face connections matter now more than ever.
ASTRA MARKETPLACE DELIVERS INSPIRATION
Astra Marketplace & Academy is The Place To Be For Specialty - a place where passionate specialty retailers, manufacturers, industry leaders and play professionals come together. You’ll see what’s new, what’s trending, and walk away with ideas to really spark your creativity. It’s a great way to get inspired and maybe even find that next must-have product for your store.
carefully curated show floor, Astra delivers inspiration, connections, and business opportunities that specialty gift buyers value year after year.
What are the featured categories of importance to them?
What’s your message to the industry on the value of attending your show?
What can you say about the interest in your show from specialty gift buyers?
Interest in Astra from specialty gift buyers is strong because the show offers a unique experience outside the routine of typical gift shows. Buyers come to discover emerging trends, meet new and innovative vendors, and explore curated products that can give their assortments a competitive edge. The event also provides opportunities to share expertise, exchange ideas with peers, and gain insights from industry leaders. With engaging networking events, educational sessions, and a
Many gift buyers rely on Astra for merchandising support in key categories such as Baby, Plush, Impulse, Fidgets, Books and Games. These categories not only meet current consumer demand but also help retailers stay on-trend and competitive.
What special events will you feature?
Astra prides itself on being more than just a tradeshow! The conference is filled with fun networking events like the Game & Kit Event, New Member Mingle, Meet & Greet Reception, Awards Gala, and the Opening Party. For 2026, we’ve rented out Discovery World exclusively for our Opening Party and our group will have the entire building to ourselves!
There truly is something magical about Marketplace & Academy. Every year, the specialty play community comes together to build meaningful relationships, discover the next new trend, and gain real, actionable knowledge. Industry professionals of all kinds leave inspired and energized with orders, ideas, and the confidence to thrive in a competitive market. M&A is designed by and for the entire specialty industry, ensuring that every conversation, every product, and every educational session directly impacts your bottom line and strengthens our community.
SHOW DATES
ASTRA MARKETPLACE & ACADEMY 2026 Friday, June 5 – Monday, June 8 Baird Center, Milwaukee, WI
SURF EXPO CATCHES A WAVE OF EXCITEMENT FOR ITS 50TH ANNIVERSARY
Surf Expo has grown far beyond its surf roots to become the premier gathering place for the coastal and resort lifestyle community — and with 50 years behind us, Surf Expo is more than an event - it’s a place where connections turn into lasting business success.
From Gift & Décor to Resort, Souvenir, and Boutique, the show is packed with opportunities to connect, source fresh finds and get inspired. Here, Roy Turner, Show Director, offers a closer look.
Have you implemented any significant changes for 2026?
Surf Expo will be celebrating its 50th Anniversary in 2026—an incredible milestone that reflects our value and commitment to the industry. While every edition of the show is centered around opportunity, connections, and growth, this year is also a time to reflect on what we’ve built together with brands and
retailers over generations. Attendees can expect the same unmatched energy they count on, along with some special touches to mark this important achievement.
What are the featured categories buyers will not want to miss?
Surf Expo offers a diverse marketplace for retailers seeking standout products. What sets us apart is the ability to shop across additional categories like Boutique, Footwear, Swim, and Boardsports—all under one roof. With both established and emerging brands on display, it’s the perfect place to refresh assortments and discover items that keep customers coming back. By bringing such a wide range of products together in one destination, Surf Expo has become an essential event for retailers looking to stock their stores with what’s next.
What trends point to a strong market season in 2026?
The retail landscape is evolving, with consumers seeking fresh, authentic products that stand out. In 2026, consumers are gravitating toward items that feel unique and tell a story. Consumers are seeking sustainable items that give back and are giftable. The culture of gifting has expanded beyond traditional holidays, with seasonal décor, themed gifts, and event-based purchases—from graduations to getaways—driving year-round demand. This momentum sets the stage for a strong market season, and Surf Expo provides the perfect environment for retailers to discover new products, connect with emerging and established brands, and stock their stores with the finds that keep customers coming back. With its January timing, Surf Expo is the ideal place to launch the new year with reimagined inventory and order writing.
SHOW DATES
SURF EXPO
January 7-9, 2026
Orange County Convention Center Orlando, Fla.
PRODUCT PROFILES
BY PEEPERSPECS
PEEPERS
TRASH TALK BY ANNIE
WARMIES ® BY INTELEX USA
WICK’D QUEEN
VHC BRANDS
NORA FLEMING
SANTOKI LLC
DOUGLAS CO., INC.
PRODUCT PROFILES
BEEKMAN 1802
HERSHEY’S X BEEKMAN 1802
CANDY CANE SCENTED GOAT
MILK SOAP
HERSHEY’S and Beekman 1802 have teamed up to bring you a limited-edition collaboration in 3 holiday scents.
@ wholesale@beekman1802.com
@ beekman1802.com
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THE NAKED BEE
NEW! WINTER
WONDERLAND GIFT SETS
Stock up on Winter magic! Our festive gift sets offer exclusive seasonal flavors and soothing care— perfect impulse buys for the holidays. Available while supplies last!
| 888-760-7190
@ www.nakedbee.bz
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BEEKMAN 1802
HERSHEY’S X BEEKMAN 1802
CANDY CANE SCENTED GOAT MILK SOAP
HERSHEY’S and Beekman 1802 have teamed up to bring you a limited-edition collaboration in 3 holiday scents.
@ wholesale@beekman1802.com
@ beekman1802.com
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DUKE CANNON
NAUGHTY AND NICE
BAR SOAP GIFT SET
Packed cover-to-cover with an array of masculine soaps, this holiday gift set is an instant yuletide classic that is equally at home nestled on a mahogany bookshelf or in your medicine cabinet.
@ www.dukecannonwholesale.com
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DUKE CANNON PEPPERMINT BARK BAR SOAP
Packed with yuletide lather and adorned with the festive scent of peppermint, this 10 oz. brick is a perfect gift for anyone on your gift list, naughty or nice.
@ www.dukecannonwholesale.com
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DUKE CANNON SUPPLY CO.
DUKE CANNON SUPPLY CO.
PRODUCT PROFILES
CROSSROADS ORIGINAL DESIGNS
HOLIDAY COUNTRY COTTAGE CANDLES
Enrich the holiday season with Crossroads’ 15 oz. Country Cottage Candle Collection! Seasonal scents like Balsam Fir and Santa’s Cookie Crumble create a warm, cheerful atmosphere. These beautiful, uplifting fragrances and designs make for perfect festive home décor.
| 866-247-0156
@ www.crossroadsfamily.com
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CROSSROADS ORIGINAL DESIGNS/ BLOSSOM BUCKET
PAW PRINT FRAMED SIGN
Celebrate the unconditional love of a canine companion with this paw print framed sign! Adorned with charming wooden paws, the cheerful text highlights the joy, friendship, and happiness a dog brings. A truly uplifting accent for any pet lover’s home!
| 866-247-0156
@ www.crossroadsfamily.com
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WICK’D QUEEN
VELVET SPICE CANDLES IN 3 OZ, 5 OZ, OR 10 OZ
Hand-poured in small batches, Wick’d Queen candles pair cozy scents with uplifting messages to inspire you to let your inner light shine. Personalization available.
| 925-993-7188
@ wickdqueen.com
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VHC BRANDS
SAWYER
MILL BLUE LUXURY KING QUILT 120WX105L
This country chic quilt includes a mix of microchecks, stripes, and chambray blocks for a vintage feel. Reverses to a simple, vintage-inspired blue and white stripe.
| 417-334-3099
@ wholesale.vhcbrands.com
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PRIMITIVES BY KATHY
NEW BATHROOM CANDLES
New for 2026! Funny sentiment jar candles featuring 30 hours of refreshing scent that easily coordinate with any bathroom style.
| 866-295-2849
@ primitivesbykathy.com
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PRODUCT PROFILES
TRASH TALK BY ANNIE
NEW SASSY SPIRAL NOTEBOOKS
New for 2026! Spice up routine tasks with vintage-inspired designs that leave nothing unsaid and call out the humor of everyday life.
| 866-295-2849
@ trashtalkbyannie.com
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WORLD BUYERS GIFT & HOME D é COR
MAGNET COLLECTION COUNTER DISPLAYS
Little Mushroom gifts are so popular and a trend that’s here to stay! See many themes like cats, butterflies and more. Register online for wholesale account!
| 800-996-7531 or Chat Live on site!
@ www.worldbuyers.com
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I HEART EYEWEAR
HAPPY HOUR CLAMSHELL CASES
The perfect small gift to welcome in the New Year! Practical and fun, your customers will love these. Check out our full line of novelty eyeglass cases.
| 800-247-7667
@ www.ihearteyewear.com
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SAWDUST CITY LLC
HANDMADE IN WISCONSIN
Serve up some sass with our fun Simple Signs! We’re constantly adding new sayings. Handmade in the USA.
| 800-528-6008
@ www.sawdustcitywholesale.com # circle #312
PEEPERS
BY PEEPERSPECS
FANFARE BLUE LIGHT READERS
Made for standing out and celebrating in style, Fanfare pairs an oversized square silhouette with a luxe wire core for a striking yet wearable look.
| 219-872-4413
@ wholesale.peepers.com
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PRODUCT PROFILES
UNEMPLOYED PHILOSOPHY GUILD
RICHARD SCARRY LOWLY WORM MUG
A shiny red Applecar with Lowly at the wheel—this sculpted ceramic mug has a removable lid to keep beverages warm. The perfect ride for any morning! 8 oz., 240 mL.
| 718-243-9492
@ www.philosophersguild.com
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NORA FLEMING
ONE GIFT. EVERY OCCASION. Our nora fleming “smitten mittens” mini brings memories of winter days and cozy moments to your table.
| 630-231-2500
@ www.norafleming.com
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NORA FLEMING
ONE GIFT. EVERY OCCASION.
“Ho ho whoa!” This vintage sled nora fleming mini brings nostalgia of snowy day adventures and cozy holiday cheer, perfect for winter wonderland memories.
| 630-231-2500
@ www.norafleming.com
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TAG
ORANGE
CAT
CHAIR LIDDED TRINKET BOX
Aww-worthy and full of charm! This trinket box features a tiny orange cat perched on a plush green chair. Cute enough to steal the spotlight on any shelf or dresser.
| 800-621-8350
@ www.tagltd.com
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CROSSROADS ORIGINAL DESIGNS/ COOPER’S MILL
CHRISTMAS JAM
Savor the festive flavor of Cooper’s Mill Christmas Jam! Made with strawberries, cranberries, and a hint of orange and spice, this all-natural jam brings a burst of joyful holiday warmth to toast, biscuits, and seasonal treats. A truly sweet way to celebrate!
| 866-247-0156
@ www.crossroadsfamily.com
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PRODUCT PROFILES
IN BLOOM BUNNY KIDS APRON
Sweet, floral, and oh-so-fun! A cotton kids apron with floppy bunny ears, perfect for baking, brunch, and special moments.
| 800-621-8350
@ www.tagltd.com
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LOL MADE YOU SMILE
NEW VALENTINE’S DAY GIFTS AND DÉCOR
Adorable food-inspired designs perfect for Valentine’s Day or as a fun love-themed gift in everyday moments.
| 866-295-2849
@ primitivesbykathy.com
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KURT S. ADLER, INC.
HOLLYWOOD NUTCRACKERS™ 8 MAIDS A MILKING (8TH IN SERIES)
The newest addition to the highly acclaimed “12 Days of Christmas Hollywood Nutcrackers Series.” For Christmas lovers everywhere.
| 212-924-0900
@ www.kurtadler.com
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PRIMITIVES BY KATHY NEW ST. PATRICK’S DAY GIFTS & DÉCOR
Showering shamrocks and florals paired with luck boosting sentiments bring an uplifting vibe to holiday decorating and gifting.
| 866-295-2849
@ primitivesbykathy.com
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KURT S. ADLER, INC.
CHRISTMAS CUTIES, 3 ASSORTED RED, WHITE & PLAID SNOWMAN ORNAMENTS
This delightful assortment features holiday festive snowmen dressed in vibrant reds and plaids with reindeer accents that are just too cute!
| 212-924-0900
@ www.kurtadler.com
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PRODUCT PROFILES
WARMIES ® BY INTELEX USA
EVERYONE LOVES WARMIES®
Holiday snuggles are here! Warmies® are the #1 selling brand of heatable stuffed animals and wellness gifts—perfect for holiday gifting. Filled with real dried French lavender, Warmies relieve stress, promote sleep, and provide cozy comfort on chilly nights. Simply warm in the microwave for hours of soothing warmth and aromatic relaxation. A proven bestseller, Warmies are the perfect addition to your holiday assortment!
@ warmies.com
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WARMIES ® BY INTELEX USA
EVERYONE LOVES WARMIES®
Holiday snuggles are here! Warmies® are the #1 selling brand of heatable stuffed animals and wellness gifts—perfect for holiday gifting. Filled with real dried French lavender, Warmies relieve stress, promote sleep, and provide cozy comfort on chilly nights. Simply warm in the microwave for hours of soothing warmth and aromatic relaxation. A proven bestseller, Warmies are the perfect addition to your holiday assortment!
@ warmies.com
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CO., INC.
LARGE MUZZLES
(7301, 7302, 7304, 7305)
HARVEST HOUSE PUBLISHERS
PRAYERS
FOR MY BABY GIRL AND PRAYER FOR MY BABY BOY
Beautifully written and illustrated, this highly giftable book features 40 life-changing prayers to help parents speak spiritual truth and blessing over their newborn’s life. MSRP $14.99. Hardback.
| 888-501-0160
@ faire.com/direct/harvesthousepublishers
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Introducing DOUGLAS’s new Large Muzzles: Dale Dachshund (7301), Wayne Wolf (7302), Martin Moose (7304), and Tim Tan Dog (7305). Your favorite soft, playful characters are now available in a larger size, making them twice the fun!
| 800-992-9002
@ douglascuddletoy.com
CO., INC.
SUPER MUZZLES (7390, 7391, 7392)
DOUGLAS’s Muzzles Collection is now more huggable than ever! Meet the SUPER Muzzles: Tim Tan Dog (7390), Peter Pig (7391), and Tammy Dog (7392). These super-sized Muzzles embody everything you love about the original 7" Muzzles, just with more to love at 18" long!
| 800-992-9002
@ douglascuddletoy.com
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DOUGLAS
DOUGLAS
PRODUCT PROFILES
SANTOKI LLC
HARVEST HOUSE KIDS
BLADES OF ETERNITY AND THE KEEPER OF PEACE
A search for the Keeper of Peace becomes a frantic race to control the fate of the Realm. Four kingdoms collide in this faith-filled, parent approved, fantasy novel for middlegrade readers. MSRP $14.99. Paperback.
| 888-501-0160
@ faire.com/direct/harvesthousepublishers
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LEGO® MINIFIGURES™ TAB NOTEBOOK FARMERS’ MARKET
Stay organized with our Farmers’ Market notebook, featuring plastic tab dividers and cover, compact size, and 192 dotted in-system pages. Ages: 6+. MSRP: $16.99.
@ sales@santoki.com
@ santoki.com
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Gifts & Decorative Accessories proudly supports
Heart on Main Street is the country’s only nonpro t organization dedicated speci cally to helping independent retailers grow and thrive within their local communities. By providing free webinars, connections to resources, mentorships, and aid to retailers impacted by natural disasters, Heart on Main Street ensures that retailers have the tools to accomplish their goals, re ne their businesses, and create the retail store of their dreams.
Consider making a donation to Heart on Main Street today to help our Main Street retailers thrive!
Market Calendar
JACKSON, MICH.
Michigan Women’s Wear Market American 1 Event Center
silverliningshows.com/ michigan-ww-market
GATLINBURG, TENN.
Smoky Mountain Gift Show
Gatlinburg Convention Center smokymtngiftshow.com
ATLANTA
Fall Cash & Carry AmericasMart americasmart.com
SANTA ANA, CALIF.
West Coast Gem & Mineral Show
Holiday Inn Orange County Airport mineralshowslld.com
CHICAGO
One of a Kind Show
The Mart oneofakindshowchicago.com
GREENSBORO, N.C.
GTS Gift & Jewelry Show
Greensboro Coliseum Complex gtshows.com
MYRTLE BEACH, S.C.
Grand Strand Gift & Resort
Merchandise Show
Myrtle Beach Convention Center grandstrandgiftshow.com
ORLANDO, FLA.
Surf Expo
Orange County Convention Center surfexpo.com
DALLAS
Nearshoring America Expo: Gift & Home
Dallas Market Center dallasmarketcenter.com
DALLAS
Total Home & Gift Market
Dallas Market Center dallasmarketcenter.com
LOS ANGELES
LA Market Week and LA Kids Market
California Market Center californiamarketcenter.com
LAS VEGAS
Halloween Party Expo
The Expo at World Market Center halloweenpartyexpo.com
FRANKFURT, GERMANY
Heimtextil
Messe Frankfurt heimtextil.messefrankfurt.com
ATLANTA
Atlanta Market
AmericasMart Atlanta atlantamarket.com
ANCHORAGE, ALASKA
Alaska Gift Show
Dena’ina Civic Convention Center alaskagiftshow.com
PARIS, FRANCE
Maison & Objet
Note: In most cases, shows are open to the trade only. Dates listed are provided by show managements. Before traveling to an event, however, please verify the particulars with the organizer by visiting the website. Nov. 2025 – Jan. 2026
Paris Nord Villepinte Exhibition Center maison-objet.com
MINNEAPOLIS, MINN.
Minneapolis Gift, Home & Accessory Show
Minneapolis Mart mplsmart.com
SEATTLE, WASH.
Seattle Market Week
Seattle Mart seattlemart.com
Gifts & Decorative Accessories (ISSN 0016-9889) is published monthly except combined issue for February/March (11 issues per year) by Bridgetower Media, 7025 Albert Pick Rd, Greensboro, NC 27409. The standard Digital+Print subscription is $69 per year. Periodicals postage paid at GREENSBORO, NC 27498-9709, and additional entry offices.
POSTMASTER: Send address changes to Gifts & Decorative Accessories Subscription Services, 125 Schelter Rd. #350 Lincolnshire, IL 60069-3666
To order a new subscription go to: https//bit. ly/3h6eEHe or by mail: Gifts & Decorative Accessories, PO BOX 494, Lincolnshire, IL 60069-9813. To renew your subscription, change your address or manage your account go to: https://bit.ly/2renewGIFTS. You can also call us at 866-456-0405 or email us at gda@omeda.com. Posted under Canadian addresses to APC; PO Box 503, RPO West Bever Creek, Rich Hill ON L4B 4R6.
