RED ROOF INN
2210 HIGHWAY 6 & 50
GRAND JUNCTION, CO 81505
PRESENTED BY KATIE DAVIS & BRIAN BRAY
OFFERING MEMORANDUM
PROPERTY OVERVIEW TABLE OF CONTENTS FINANCIAL ANALYSIS COMPETITIVE ANALYSIS 11 19 27 EXECUTIVE SUMMARY 05 FRANCHISE & PIP HIGHLIGHTS 32 MARKET OVERVIEW 34
Retired in July 2021 as COO at Automation-X Corporation, Katie oversaw $60+ million in annual revenue, 100 employees and 12 locations. She has extensive experience in negotiating multi million dollar contracts both internationally and domestically. Katie understands accounting and finance, sales strategy and growth, banking relationships, contracts, leveraging, and overall business operations.
KATIE DAVIS
Broker Associate
970.778.5083
katie@brayandco.com
katie.brayandco.com
Katie started as a Commercial Real Estate and Business Broker in August 2021, she has been honored with multiple top listing agent awards as well as top leasing agent awards.
BRIAN BRAY
Managing Broker
970.986.0446
brian@brayandco.com
brian.brayandco.com
Katie has the experience of not only understanding real estate but also businesses.
Born and raised in Western Colorado, Brian is a fourth-generation Bray working in his family’s real estate brokerage, which was founded by his great-grandfather, Sherman Bray, in 1946.
Previous to working in the family business, Brian owned and managed his own businesses and worked in the construction industry. He is educated in construction management and graduated from Mesa State College with a Bachelor of Science in Business Administration.
Brian resides in Grand Junction with his wife and five children. When he is not working, he enjoys recreating in the high country of the Rocky Mountains, Brian won’t miss an opportunity to be hunting the vast expanse of the Rocky Mountain country.
EXECUTIVE
S U M M A R Y
TERMS OF SALE
No assumable loan or seller financing
PROPERTY TOURS
Prospective buyers are welcome to visit the site upon signed NDA and $1M proof of funds. Site visits must be scheduled with Bray Commercial Real Estate and Bray Business Brokerage listing broker. Contact with staff, management, and tenants is prohibited without prior approval.
S U M M A R Y O F
TERMS
INVESTMENT HIGHLIGHTS
2021 Revenue - $1.7 Million
2022 Projected Revenue - $2 Million
Cap Rate of 11%
NOI $790,000
Average Occupancy Rate 90%
PROPERTY DETAILS
2210 HWY 6&50
Grand Junction, CO 81505
$6.8 Milllion - Motel Only
51,202 Square Feet
Lot Size: 2.535 Acres
ADR - $70-$80
RRM - 3.25
Growth Rate 18%
Projected 2022 Price Per Key: $20,000
Price Per Key: $68,000
Year Renovated 2018 & 2019
100 Rooms
Built in 1982
Zoning C2
Parcel Number: 2701-313-05-013
OFFERING
Katie Davis and Brian Bray with Bray Commercial Real Estate and Bray Business Brokerage are pleased to offer this strategically located, profitable, and established Motel off Highway 6&50 and I-70. The subject site is nestled between the City of Grand Junction and Fruita. The Red Roof Inn offers lodging and dining within a 5 mile radius of Fruita and a 2 mile radius of Grand Junction. Directly east of the property is the Travel Center of America, which is a positive attribute for both business and transient guests. The subject site is less than 3 miles from Mesa Mall, 5 miles from downtown, and 7 miles from the Grand Junction Regional Airport.
The Grand Junction Regional Airport (GJT) is the largest airport on the Western Slope and the third largest in Colorado. In 2021, GJT serviced 518,171 passengers through Allegiant, American Airlines, and United Airlines. In 2021, GJT was awarded CDOT’s Colorado Airport of the Year.
Mesa Mall is the Western Slope’s largest indoor shopping center, serving Western Colorado and Eastern Utah and the largest retail shopping center between Salt Lake City and Denver. Cabela’s, Dillards, Target, Dick’s Sporting Goods, and HomeGoods are just a few stores in this 836,721 square foot retail space.
Downtown Grand Junction offers a variety of restaurants, music venues, art galleries, clothing stores, jewelry stores, and year-round festivals, anchored by Two Rivers Convention Center, the city’s main venue for conventions and special events.
Grand Junction is the largest city on the Western Slope, and is the main transportation thoroughfare from east to west right through the heart of Colorado, thousands travel I-70 every day.
T H E
PROPERTY
V E R V I E W
O
ROOM
Single Queen ADA Double Queen Double Queen ADA Single King Kitchen Suites TOTAL 2 74 2 18 4 100
SUMMARY
ROOM AMENITIES
Refrigerator
Microwave
Coffee Maker
Blackout Drapes
Iron/Ironing Board
Heating & AC Controls
Hair Dryer
Work Desk with Lamp
Flat Screen TV
High-Speed Internet
Remodeled in 2018/2019
*Fully Equipped Kitchen
*4 Kitchen Suites
HOTEL AMENITIES
ONSITE - AUTHENTIC MEXICAN RESTAURANT
COMPLIMENTARY COFFEE/TEA SERVICE
VENDING & ICE MACHINE
GUEST LOUNGE
BANQUET - SEATS 75
GUEST PAID LAUNDRY
OUTDOOR GRILL AREA
DOG PARK
PETS STAY FREE
DAILY HOUSEKEEPING
COMPLIMENTARY PARKING
FINANCIAL A N A Y L S I S
SPACE El Mescal Family Mexican Restaurant
UNIT TYPE Restaurant
AREA SQFT
3,840
LEASE TERM
5 Years
RENT ANNUAL $43,056 RENT MONTHLY $3,588 RENT $/SF $11.21
LEASE TYPE
Triple Net Lease | 8.5% of Utility Usage
2.5% Escalation
SPACE Office Space | 3 Offices Rented
UNIT TYPE Office AREA SQFT 225 (typical)
LEASE TERM Varies RENT ANNUAL $3,000 RENT MONTHLY $250
RENT $/SF
$13.34
LEASE TYPE Gross
R E N T R O L L E X C E S S S P A C E
S T A T I S T I C S R E P O R T F O R 1 2 / 3 1 / 2 0 2 1
S T A T I S T I C S R E P O R T F O R 1 2 / 3 1 / 2 0 2 1
U P S I D E FUTURE
Owner Operator Allows 5% Savings in Management Fees
Active Management Will Lower Payroll Costs
Materials Owned To Complete Five Additional Kitchenette Rooms
NOI Improvement of 5% With Expense Control
Available Office Spaces Generate $24,000/Annually
Long Term Kitchenette Rental Run Independently And Save 9% In Franchise Fees
COMPETITIVE A N A Y
L S I S
MARKET COMPETITIVENESS
Red Roof Inn is not only located on the corner of I-70 and HWY 6&50 but is also the only motel located between City of Grand Junction and Fruita. Added to the market competitiveness this site is located approximately 15 miles away from the primary cluster of economy motels along Horizon Drive near the airport.
Ranked Number one in Occupancy both locally and statewide for economy class.
Ranked Number one in RevPar both locally and statewide for economy class.
RANKED #1 IN OCCUPANCY
Both locally and statewide for economy class
O C C U P A N C Y
RANKED #1 IN REVPAR
Both locally and statewide for economy class
R e v P a r
FRANCHISE & PIP
H I G H L I G H T S
FRANCHISE FEE – 8% NET
Seller willing to give unencumbered Red Roof Franchise
TRANSFER APPLICATION FEE - $2,500
ACTUAL TRANSFER FEE - $7,500
20 Year Term Agreement Signed April 2021, Option to exit every 5 years without penalties.
Option to pay $50,000 franchise termination
One time $25,000 transfer to qualified buyer
Option to negotiate 1-2% franchise discount for new buyer due to location and performance.
NO PIP DUES
PIP Completed July 8, 2021, 120 days validity
OTHER OTHER BREAKFAST AREA GUESTOOMS GUESTROOMS
Repair all damaged paved areas throughout the property
Re-stripe and seal coat the parking lot
If breakfast is to be served, it must meet Red Roof Inn standards
Install brand approved bed skirts, white quilted filled blankets, and brand approved coverlets on all beds
Install standard bedding package to include 200 thread count long top sheet, mattress pad, pillow protectors and pillows
GUESTROOMS GUESTROOMS
LOBBY LOBBY OTHER OTHER OTHER OTHER
TV Programming must meet RRI Brand Standard, must have a minimum of 24 HD channels and must have a minimum of 2 HBO channels
Verify all heating and cooling systems are in good working order
Install Red Roof Inn standard coffee service
Verify phone system auto attendant is within Brand Guidelines
Verify Wi-Fi- with Brand guidelines. This includes dedicated line with separate static IP addresses for front desk computers
Comply with all RRI safety & brand collateral standards in guest rooms, baths, lobby and public areas
Replace all damaged, discolored and mis-matched acoustical ceiling tile and grid systems
All FF&E and finishes to be consistent in color and style in accordance with current brand standards and specifications. The brand reserved the right to request replacement of any FF&E that fails to function as engineered.
EX EX INT INT INT INT INT INT INT INT INT INT OTHER
F R A N C H I S E & PIP
M A R K E T O V E R V I E W
GRAND JUNCTION OVERVIEW
Grand Junction is the largest city on the Western Slope and serves as a hub between Denver and Salt Lake City.
Known for fertile soil, Grand Junction remains one of Colorado's largest food producers for peaches, pears, cherries and corn. Grapevines were introduced in the late early 80s, now home to more than 20 wineries it is known as Colorado's Wine Country.
So what makes Grand Junction such a great place to visit?
Awe-inspiring natural beauty and the dramatic red rock landscape of the Colorado National Monument, makes Grand Junction a place to explore. Exhilarating outdoor adventures including hiking, camping or skiing on the Grand Mesa, are just a few opportunities adventurers can find. Hundreds of miles of world-class mountain biking trails such as the Kokopelli Trail. Incredible whitewater rafting on the Colorado River. Stunning golf courses whose green fairways are juxtaposed against the craggy Redland desert. The scenery and its people are what make this high-desert town the place to be.
D E M O G R A P H I C S
POPULATION
Grand Junction = 66,964 (2021) 65,560 (2020), 58,566 (2010)
Fruita = 13,406
Palisade = 2,714
Unincorporated = 71,607
Mesa County = 155,703 (2020)
Grand Junction MSA =156,260
Females = 77,670 (50.5%)
Males = 78,602 (49.5%)
PROJECTED BY AGE GOUP
0-19 yrs 38,792 (25.5%)
20-34 yrs 28,935 (20.2%)
35-54 yrs 336,802 (23.7%)
55-64 yrs 20,392 (13.7%)
65 yrs + 31,339 (16.8%)
MEDIAN AGE: 39.2 Years (2020)
Annual Growth Rate (2015 to 2016 ) 1.2%
Poverty Rate: 13.5% (2020)
Median Household Income: $59,201 (2020)
City Lodging Tax Collected $1,987,219 - Jan – May 2022
City Lodging Tax Collected - $1,335,579 - Jan - May 2021
*Source:USCensus,AmericanCommunitySurvey,2016
*Source:ColoradoStateDemographyOffice,2016
DEMOGRAPHICS
Education (over 25 yrs)
College Graduate & Above ……….34.7%
Some College/Technical School ..25.9%
High School Graduate ……………..29.3%
No Diploma …………………………….10.1%
MARITAL STATUS
Males/Females
Single (never married) 32.1%/23.3%
Married 51.9%/49.9%
Separated 1.6%/1.8%
Divorced 11.7%/15.6%
Widowed 2.8%/9.4%
Race/Ethnicity
Caucasian/White (any race)…..82.0%
Hispanic or Latino (any race)…14.0%
American Indian ………………….. 0.5%
African American/Black ……….. 0.6%
Asian ……………………………………0.6%
Other ………………………………….. 2.3%
The sum of the six individual race categories may add to more than the total populations because of individuals who reported more than one race are tallied in each category
CRIME STATISTICS
2017/2016/% Change
Total Violent Crime 286/275/4%
Total Property Crime 3,604/3,755/-4%
Total Other Crime 8,425/7,810/8%
Total Traffic Accidents 2,215/2,595/-5%
G R A N D J U N C T I O N T O U R I S M
ECONOMIC IMPACT OF TOURISM IN MESA COUNTY:
Approximately 1 million visitors to local lodging properties annually
Over 3,000 jobs supported by tourism
$269 million in direct travel spend annually
$8 million in local taxes annually
Tourism = Jobs + Tax Revenue
OTHER GRAND JUNCTION TOURISM FACTS:
Top domestic visitors come to Grand Junction from around Colorado (52%), Texas, Arizona, and California
Top international visitors come from the United Kingdom, Canada, Germany, China, Australia, and the Netherlands
96% of visitors rate their experience in Grand Junction as either Excellent or Very Good!
Top 3 reasons why people visit Grand Junction
Vacation/Pleasure
Winery tours
Outdoor activities
What are the top attractions in Grand Junction?
Downtown, wineries, breweries/distilleries
Colorado National Monument / Grand Mesa
Parks and Public lands
Travel has a positive effect on Grand Junction, Colorado and it also impacts business productivity, economic development, and each individual traveler's well being.
International travel to the United States is the nation's No. 1 services export. The Grand Junction Visitor & Convention Bureau works with 226 international tour companies annually to bring guests from around the world to Grand Junction
Over 15,000 visitors use the Grand Junction Visitor Center annually, representing over 50 foreign countries and the U.S.
Over 500,000 people gain valuable travel inspiration by going to visitgrandjunction.com annually
Visit Grand Junction has been marketing the area for over 25 years
Supporting hundreds of local events, restaurants and tourism attractions, including 22 wineries
Over 40 lodging properties
Hosting over 150 conventions, events, and groups each year
Travel is one of the top three industries in the state of Colorado and is a driving force of economic growth to Grand Junction and surrounding communities
* Figures taken from the 2014 Dean Runyan Colorado Travel Impacts Study * wwwvisitgrandjunctioncom/gj-tourism-matters
C O N F I D E N T I A L I T Y & D I S C L A I M E R
NON-DISCLOSURE NOTICE
The information contained in the following marketing package is proprietary and strictly confidential. It is intended to be reviewed by only the party receiving it from Bray Commercial Real Estate and Bray Business Brokerage and should not be made available to any other person or entity without the written consent of Bray Commercial Real Estate and Bray Business Brokerage This marketing package has been prepared to provide summary, unverified information to prospective purchasers, and to establish only a preliminary level of interest in the subject property The information contained herein is not a substitute for a thorough due diligence investigation Bray Commercial Real Estate and Bray Business Brokerage has not made any investigation, and makes no warranty or representation, with respect to the income or expenses for the subject property, the future projected financial performance of the property, the size and square footage of the property and improvements, the presence or absence of contaminating substances, PCB’s or asbestos, the compliance with State and Federal regulations, the physical condition of the improvements thereon, or the financial condition or business prospects of any client, or any client’s plans or intentions to continue its occupancy of the subject property The information contained in this marketing package has been obtained from sources we believe to be reliable; however, Bray Commercial Real Estate and Bray Business Brokerage has not verified, and will not verify, any of the information contained herein, nor has Bray Commercial Real Estate and Bray Business Brokerage conducted any investigation regarding these matters and makes no warranty or representation whatsoever regarding the accuracy or completeness of the information provided All potential buyers must take appropriate measures to verify all of the information set forth herein
NON-ENDORSEMENT NOTICE
Bray Commercial Real Estate and Bray Business Brokerage is not affiliated with, sponsored by, or endorsed by any commercial tenant and/or client identified in this marketing package. The presence of any corporation’s logo or name is not intended to indicate or imply affiliation with, or sponsorship or endorsement by, said corporation of Bray Commercial Real Estate and Bray Business Brokerage, its affiliates or subsidiaries, or any agent, product, service, or commercial listing of Bray Commercial Real Estate and Bray Business Brokerage, and is solely included for the purpose of providing sales information about this listing to prospective customers
DO NOT CONTACT CLIENT, TENANT, OR EMPLOYEES
All property showings are by appointment with the listing broker or landlord only Under no circumstances, should any prospective purchaser or related entity contact the clients, tenants or any of the employees at this facility Recipients of this marketing package acknowledge that such contact may damage the business operation which would impair the financial results Owner reserves the right to seek legal redress for any damage that may occur from such interference with owner’s relationship with employees, tenants, and/or clients
SPECIAL COVID-19 NOTICE
All potential buyers are strongly advised to take advantage of their opportunities and obligations to conduct thorough due diligence and seek expert opinions as they may deem necessary, especially given the unpredictable changes resulting from the continuing COVID-19 pandemic Bray Commercial Real Estate and Bray Business Brokerage has not been retained to perform, and cannot conduct, due diligence on behalf of any prospective purchaser Bray Commercial Real Estate and Bray Business Brokerage principal expertise is in marketing investment properties and acting as intermediaries between buyers and sellers Bray Commercial Real Estate and Bray Business Brokerage and its professionals cannot and will not act as lawyers, accountants, contractors, or engineers All potential buyers are admonished and advised to engage other professionals on legal issues, tax, regulatory, financial, and accounting matters, and for questions involving the property’s physical condition or financial outlook. Projections and pro forma financial statements are not guarantees and, given the potential volatility created by COVID-19, all potential buyers should be comfortable with and rely solely on their own projections, analyses, and decision-making.)
BUSINESS DISCLAIMER
Bray Commercial Real Estate and Bray Business Brokerage hereby advises all prospective purchasers of Motel property as follows: The information contained in this marketing package has been obtained from sources we believe to be reliable. However, Bray Commercial Real Estate and Bray Business Brokerage has not and will not verify any of this information, nor has Bray Commercial Real Estate and Bray Business Brokerage conducted any investigation regarding these matters.Bray Commercial Real Estate and Bray Business Brokerage makes no guarantee, warranty, or representation whatsoever about the accuracy or completeness of any information provided
As the Buyer of a Motel property, it is the Buyer’s responsibility to independently confirm the accuracy and completeness of all material information before completing any purchase This marketing package is not a substitute for your thorough due diligence investigation of this investment opportunity Bray Commercial Real Estate and Bray Business Brokerage expressly denies any obligation to conduct a due diligence examination of this Property for Buyer
Any projections, opinions, assumptions, or estimates used in this marketing package are for example only and do not represent the current or future performance of this property. The value of a Motel property to you depends on factors that should be evaluated by you and your tax, financial, and legal advisors. Buyer and Buyer’s tax, financial, legal, and construction advisors should conduct a careful, independent investigation of any Motel property to determine to your satisfaction with the suitability of the property for your needs
Like all real estate investments, this investment carries significant risks Buyer and Buyer’s legal and financial advisors must request and carefully review all legal and financial documents related to the property and business While the business past performance at this or other locations is an important consideration, it is not a guarantee for future success Cash flow may be interrupted in part or in whole due to market, economic, environmental, or other conditions. Regardless of performance history, Buyer is responsible for conducting his/her own investigation of all matters affecting the intrinsic value of the property and business.
By accepting this marketing package, you agree to release Bray Commercial Real Estate and Bray Business Brokerage and hold it harmless from any kind of claim, cost, expense, or liability arising out of your investigation and/or purchase of this Motel property