SELLER’Sguide
PREPARED ESPECIALLY FOR YOU BY
BARB HECHT
One Heck(t) of a REALTOR®
getting to know BARB HECHT
One Heck(t) of a REALTOR®
With over 30 years of experience and a well-earned reputation as one of Grand Junction’s most trusted real estate professionals, Barb Hecht truly lives up to her tagline—One Heck(t) of a REALTOR®. Since beginning her career in 1990, Barb has built a legacy of excellence grounded in expertise, integrity, and genuine care for her clients.
Barb joined Bray Real Estate in 1993, quickly becoming an indispensable part of the team and earning “Rookie of the Year” in 2006 Since then, she’s grown her own business while maintaining close ties to the community and her clients. Her track record includes awards like the Circle of Excellence and a long list of happy buyers and sellers who describe her as responsive, knowledgeable, professional, and kind.
Known for going above and beyond, Barb is a pro at navigating complex transactions and making real estate feel easy even fun. From first-time homebuyers to seasoned investors, her clients praise her ability to stay calm under pressure, communicate clearly, and offer expert advice at every turn. She often finds buyers before a property even hits the market and handles the details so clients can focus on their next chapter.
Whether you ’ re buying your dream home or selling your current one, Barb brings the experience, insight, and heart to guide you through it. She’s not just your agent she’s your advocate, advisor, and biggest cheerleader.
Congratulations on starting down the path to selling your home!
At Bray Real Estate, we are here to help make the home-selling process – and beyond –as seamless as possible.
As your dedicated, full-time trusted real estate advisor, I understand the real estate market and I’m here to help.
While the home-selling process can be ever-changing and sometimes stressful, as your REALTOR, I have mastered this process and promise to guide you every step of the way!
SO, LET'S GET STARTED! ®
home selling
FAQS
HOW MUCH IS MY HOME WORTH?
This is a great question! Luckily, I do this for a living! Many factors affect a home's value, and we will review all of those components to determine the best price
HOW MUCH NEEDS TO BE DONE TO MY HOUSE BEFORE PUTTING IT ON THE MARKET?
Many people can get caught up here. They worry that everything must be perfect, new and spotless, but this does not have to be the case. However, buyers do fall in love with photos first, so first impressions are important. We will review and discuss what needs to be prioritized before putting your home on the market. Remember: if a buyer wanted everything perfect, they would build a new home!
HOW LONG DOES IT TAKE TO SELL A HOUSE?
The official, statistical answer is 45-65 days. However, this is one of those questions where more than one answer applies. The best answer is, “it depends ” In a seller’s market, a home should last no more than three weeks In a buyer’s market, homes can sit for a month or two before an offer comes through Again, it all depends on factors such as inventory, economy, location, season, and price
WHAT SHOULD I DISCLOSE TO BUYERS?
A good rule of thumb is to disclose everything you know to the potential buyer. That does not mean you have to seek out things to disclose. However, if you know of a problem the home inspector did not catch, it’s still a good idea to be honest and forthcoming.
WHAT DOES CONTINGENT MEAN WHEN SELLING A HOME?
Contingent simply means that one thing must happen before another thing can happen. In real estate transactions, certain conditions must be met, by the seller and the buyer – also referred to as “clauses ” Contingencies are put in place to protect either party from things such as failure to secure funding or bypassing an inspection, etc
selling PROCESS
signing the LISTING AGREEMENT
benefits of working with
BARB HECHT - ONE HECK(T) OF A REALTOR®
AS YOUR TRUSTED REAL ESTATE ADVISOR AND REALTOR WITH BRAY REAL ESTATE, WE ARE CONSISTENTLY RECOGNIZED FOR OUR PRODUCTIVITY AND COMMITMENT TO OUR CLIENTS AND THE COMMUNITIES WE SERVE. MY SOLE FOCUS IS TO HELP YOU PURCHASE A HOME AND FEEL GOOD ABOUT IT. ®
MY COMMITMENT TO YOU:
I will give you the confidence to do something you may not have done before and feel good about the end result.
Anticipate and find answers for the questions you don’t know to ask.
Tell you what is and is not a problem with the house you are selling.
I will use the data and knowledge born from my experience to help you know what is enough to ask and what is too much.
I will leverage my relationships with everyone from house cleaners to loan offices to ensure you get everything you need
I will ensure that you don’t feel like you have made a mistake, bad decision, or placed yourself in a financial hardship.
I will create a customized solution for you based on your specific needs and timing.
I will share my insights about the local market and current trends.
I will help you complete and file the paperwork for selling.
I will use my knowledge and experience to assist you with negotiations to achieve the best possible price and terms.
I will track the dates in the contract to ensure that important deadlines are met.
I will attend the closing with you to ensure that all questions are answered and all last-minute details are complete
I am committed to a strict code of ethics that puts YOU first! ®
industry-leading SALES
Our invitation-only network was responsible for $282 billion in annual home sales volume among the top 500 U.S. real estate firms in 2023.
U.S. HOME SALES VOLUME AMONG
Volumeshowninbillionsofdollars.For informationalpurposesonly.Incompiling thisreport,LeadingREreliesonthird partysources.Theinformationsetforth inthechartaboveissourcedfromthe 2024 RealTrends500,showcasing productionforcalendaryear2023, accessibleviarealtrends.com.Neither LeadingREnoritsmembercompaniesare responsiblefortheaccuracyofthirdpartydatapresentedherein.
pricing your PROPERTY
-15% under market value
Most buyers purchase homes at market value. If you price your home at market value, you are exposing the home to a greater audience of buyers and increasing the chance for a successful sale.
fair market VALUE
Price sets the "opinion of value." Price it to high against comparable properties and your home may not sell. Price it to low and you may not achieve the true value of your home.
THE FAIR MARKET VALUE IS INFLUENCED BY Location
Condition & Features
Buyer Demand
Prices of Similar Homes on the Market
Recent Sales
Nearly all buyers look to the internet first when looking for a home –"web appeal" is more important than ever. A professional photographer and videographer's job is to make your home look its very best.
let your home SHINE preparing the HOME
Every home requires some level of preparation, whether that is de-cluttering, staging, deep cleaning or major renovations. Together, we will review the home to determine what needs to be done to get it sold!
INSIDE
Turn on the lights
Open the curtains
Hide cords
Neatly arrange all pillows
Remove holiday decorations
KITCHEN
Empty sink & dishwasher
Remove dish towels & magnets
Clear & clean countertops
BATHROOM
Remove all personal items
Toilet seats down
Clean towels
Clear countertops
Remove bottles from shower
BEDROOM
Make beds & arrange pillows
Remove personal items from nightstand & bed
Organize & clean the closet
OUTSIDE
Remove cars, close garage doors
Remove outside items that are in disrepair
Trim bushes, trees & grass
Pull weeds
we market your property ALL OVER THE WORLD
When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World,® we have the resources to market your property to the highest possible number of potential buyers With 134,000 associates around the world, we expose your property to buyers on six continents In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home
Leading Real Estate Companies of the World® is a pedigree denoting the very best companies who represent qualified clientele and wish to do business with similar firms When your home is posted to our website locally, it is immediately promoted on the LeadingRE com website and connected to the websites of 550 of our affiliate real estate firms
550 companies
4,800 offices
70+ countries
134,000 sales associates
marketing for MAXIMUM EXPOSURE
ADVERTISING
Utilizing advertising such as professionally printed marketing materials is an important tool to generate interest. The quality of materials reflect the time and effort you have put into maintaining your home.
PERSONALIZED HOME SHOWINGS
Showings such as Open Houses & Tours showcase your home to other REALTORS , who will recommend it to their clients and the public.
VIRTUAL TOURS / VIDEOGRAPHY
Bray offers a completely digital form of immersive 3D media that invites you to explore a home as if you were really there.
PROFESSIONAL PHOTOGRAPHY
THE BRAY SIGN
The Bray name is well known and we have made sure our sign stands out from the rest Our yard sign is the #1 way to showcase your home for sale and our directionals will help guide people to your home.
WEB EXPOSURE & SYNDICATION
Nearly all home buyers look to the internet first! An online presence aided by our syndicated sites: Realtor.com, Zillow, Leading RE, and social media will help maximize your home's web presence.
NETWORKING & REFERRALS
In real estate, networking and referrals can be the most effective way people buy and sell homes. Bray Real Estate relies on their vast networks to sell your home for the right price or find you a home
The vast marketing campaign created at Bray Real Estate puts your home in the center. Professional photography will create the perfect platform for showing.
DIRECT MAIL
Professional promotional materials that feature your home, mailed to your neighbors and potential buyers is one of the most powerful ways to spread the message your home is for sale.
digital ADVERTISING
100% OF HOME BUYERS SHOP ONLINE FIRST
Online advertising is essential in the digital age. It easily helps market the property in several ways and exposes the property to a broader audience. Unlike traditional methods, digital advertising is available 24/7.
Buyers can view the property at their convenience, regardless of time zones or schedule. Online platforms allow for detailed descriptions, high-quality photos, virtual tours, and even videos. This provides buyers with a comprehensive view of the property before they even visit in person. It can also allow for targeted marketing based on demographics, location, and user behavior.
Online advertising is essential in modern real estate marketing.
Our tech stack offers maximum listing exposure with two highly qualified platforms - BoldTrail and MoxiWorks.
Use Social Media, Listing Data & AI to achieve top results
Drive maximum listing exposure at the most critical time
Shorten list-to-offer timelines
Automatically communicate value to sellers
Drive lots of low-cost, higher-intent leads
is visited by hundreds of visitors every month who are actively looking for properties. Our platform will showcase your property to a wide audience, significantly increasing the visibility of listing beyond our local market.
we can assist you ANYWHERE IN THE WORLD
As an affiliate of Leading Real Estate Companies of the World,® we have access to the highest caliber of real estate professionals in over 70 countries, across six continents. When buying or selling property outside of our local market, our world-class connections can help with real estate needs throughout our continent and to points around the globe. Let us introduce you to a carefully selected sales associate that will provide you with extraordinary service anywhere your real estate needs take you. Our global network is comprised of the very best real estate companies and the most talented professionals in the world.
WORLD-CLASS SERVICE. WORLD-CLASS INTRODUCTIONS.
INTRODUCTIONS MADE IN 84 COUNTRIES IN 2023
400 CLIENT INTRODUCTIONS MADE WEEKLY WORLDWIDE
19,000 CLIENT INTRODUCTIONS MADE EACH YEAR
your support TEAM
DIRECTOR OF FIRST IMPRESSIONS
OUR TEAM AND BUSINESS PARTNERS WORK DIRECTLY WITH OUR AGENTS TO ASSIST YOU FROM START TO FINISH.
Our Director of First Impressions greets guests when they arrive in the office and directs questions or needs to the appropriate people.
LEADERSHIP MARKETING TEAM
Our Marketing team works directly with our agents, helping to provide sophisticated marketing strategies and solutions that are on trend and at the forefront of the market.
Our leadership team oversees the office and our agents while guiding them when needed They can help troubleshoot any issues should they arise From our office manager to our President, we are all a team
Our in-house title company, Guaranteed Title Group, provides title insurance and closing services They work closely with our agents to ensure that a clear title and documents are correct and delivered on time
Our in-house mortgage company, Group Mortgage, LLC is a full-service mortgage banker founded on the principle of lending with excellence, integrity and distinction. Group Mortgage, LLC is committed to an on-time closing and a streamlined, satisfying home-financing experience.
Our partnership with Collective Insurance Group provides an all-in-one insurance solution. Whether you require home and auto insurance, coverage for your small business, or even home warranties, Collective Insurance offers a wide range of resources to streamline your insurance experience, with an unwavering commitment to safeguard what matters most to you.
WE ARE NINJA.
Ninja is a training system based on a philosophy of building relationships, listening to your customer, and helping them achieve their goals. It is a philosophy that rejects pushy sales tactics.
caring for our HOME COMMUNITY
For over 75 years, Bray & Company has been committed to giving back to the local communitythrough volunteering and financial support of many different nonprofit organizations.
The Bray Cares Foundation was created to help serve housing-related needs on the Western Slope with grant opportunities, such as:
Provide emergency shelter and/or rent assistance
Offer affordable housing and housing for people living with special needs
Provide services to help seniors stay in their homes
Assist veterans with housing needs
"Over the years, our company has contributed to a variety of organizations here in the community. We think it is time to focus our efforts a little more and increase both our funding and our leadership in the area of housing-related needs in Mesa County," says Robert Bray, CEO.
During the COVID-19 crisis, Bray & Company launched the Caring for Our Home Community fund to enable full-service dine-in restaurants to provide healthy meals through local nonprofits. In 2020, the company raised and delivered over $60,000 to local restaurants that were hit hard by the pandemic, and in turn they were able to serve over 8,500 meals to those in need.
Bray & Company also volunteers regularly with Habitat for Humanity and Kids Aid.
Whatmyclientsaresaying... Whatmyclientsaresaying...
I am very happy with the sale of my mother's house. Barb was great...any questions we had she had an answer for us and was helpful in anyway we needed. Everything happened pretty fast but it all went smoothly and we thank Barb so much for all her help.
DARLA
Barb is a friendly person. I enjoyed having her as our realtor. The selling of our mother’s home was very smooth. Nice to have someone help us that had experience and knowledge to help get us through it.
SHARON
Barb was great, we had a roller coaster of a sale but she stayed calm and answered all our questions and chased all our concerns. Second home bought with Barb.
MACKENZIE
Barb has been such a wonderful person. Thank her for us. She’s such a great person!!
SHARON
let's work together! let's work together!
I enjoyed working with Barb. She was very professional & responded to all my texts and emails promptly. She put the word out to all her contacts and found a buyer for my condo before it hit the market. I would definitely recommend Barb for any of your real estate needs.
GERALD
Barb is the utmost professional. She worked tirelessly to help me find a home! She is very knowledgeable and advised me well. Barb is also caring and friendly.
TRACY
Barb was fantastic and took great care of us. We bought and sold a house through her and I would highly recommend her.
NORMAN
Barb is wonderful to work with, she is always right on top of things. Barb goes above and beyond for her clients.
RONALD
Whatmyclientsaresaying... Whatmyclientsaresaying...
Barb is an experienced, professional, and very knowledgeable Realtor. Throughout the process of selling our home with a relocation company Barb effectively negotiated a complicated process and stayed in constant contact with us. We were very pleased with the printed marketing material and the regular emails received about the showings and feedback. We would recommend Barb to anyone we know buying or selling a home in the Grand Junction area.
Barb is amazing. Always attentive and dependable. Wouldn't trust anyone else.
KEVIN
JENNIFER
Barb Hecht's communication and suggestions during the offer/counter offer process was constant and appreciated. Her efforts to keep us on track with deadlines and throughout the transaction and post transaction process was great.
JACK
Barb is an amazing Realtor. She took such good care of us to find us the right house.
RITA
Barb was wonderful to work with. She made things easy with the purchase of our home and always available to answer our questions.
Barb did a great job for us! We had moved out prior to sell and she help with watching the house and helping with items. Very much appreciated.
CHRISTINA
Barb Hecht helped us purchase our Grand Junction home in 2017. She also handled the sale of our home 5 years later. Both times, Barb went above & beyond to provide the best advice and help. She is always available and very thorough. My husband & I highly recommend Barb and Bray Real Estate.
DEBORAH
Barb is always wonderful to work with! Will miss her as we move away.
ELIZABETH
