Top Mistakes to Avoid During Website Design

Introduction ● On average, 1 out of 2 potential customers believe that the website is a key indicator of the overall credibility and reliability of any business. ● Nearly 95% of people believe that first-impression of any business creates only by the website. ● Practically there is no room for error since website design is such important for business success. ● Hiring the services of a professional website design agency in Kolkata makes a lot of sense in this regard.

1. Slow-Loading Website ● User experience is being hampered and increase in traffic drop-offs, if website is not loading properly. ● Nearly 89% of traffic losses due to the slow-loading websites. ● Optimise images, videos, and minimize the server request that directly affect the website loading speed. ● Before going live test all the design elements that can affect your website loading speed. ● Remember if the page loading time is >5 seconds then traffic bounce may shoot ~90%

2. Poor Navigation Options ● On average, 6 out of every 10 visitors leave a website if they find navigation options to be confusing/too complicated. ● Apart from poor navigation layouts and improper menu configurations, problems can occurs if navigation scheme is not optimised for devices like mobile & tablets. ● The key lies in ensuring that a website’s navigation structure is intuitive enough for all users.

3. Not Mobile-Optimised ● By the end of 2021, nearly 55% of total website traffic volumes originated from mobile devices. ● Mobile friendly website designs gives positive impression towards companies and chances of return visits to the websites are increased. ● Make sure your website is mobile-responsive, with optimised fluid designs and scalability on smaller/larger screens. ● As mobile users are growing so rapidly, need to keep them in focus while designing a website.

4. Absence of Calls-To-Actions (CTA) ● The art of ‘conversion marketing’ is where something that many business websites go wrong. ● Average, 70% of websites for small & medium enterprises (SMEs) do not have any call-to-action. ● Absence of proper call to action may confuse your visitors to what to do next or where to go to opt your services. ● A proper call to action ensures smooth user onboarding and ‘steering’ them in the right direction.

5. In-appropriate Font & Typography ● Readability of the content at your website is what compel your visitors to stay on your website, otherwise traffic drop-offs takes place. ● Avoid changing the font colour frequently, maintain consistency, and select the font size with care. ● For mobile viewers, the website content should get auto-adjusted to the ‘right’ format. ● Comfortable readability is a must-have feature of any business website. ● To stay away from uncertainties in this regard work with reliable website design agency in Kolkata.

6. Poor-Quality Images ● For 90% of online shoppers, the quality of images is the singlemost important indicator of the credibility of a site ● Studies have shown that using relatively larger image size can pull up sales by upto 9.5% ● For general business websites- the importance of using HQ images and graphic elements can hardly be overemphasised. ● Check your websites if they have poor quality images and also important to understand that images may not harm your website loading speed.

7. No Custom 404 Page ● Broken links happen. However, that does not mean that you will lose your traffic due to such problems. ● Often dubbed as the ‘silent traffic killer’, having a very basic 404 page can cause nearly 37% of visitors to simply navigate away from their website. ● In terms of search engine optimisation (SEO) too, the absence of a custom, relevant template for 404 pages can pose problems. ● With a proper custom 404 page having appropriate navigation to home page or blog will help to offer better visitor engagement.

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