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● Irrespective of organizations(B2B/B2C) digital marketing strategies need to be mobile first and that require a responsive website design.
Introduction
● Nearly 55% of web traffic derives from mobile/smartphones. A recent report revealed that 8 out of the 10 top websites have mobile-friendly designs. Search engine optimisation (SEO) is a key element of online marketing strategies, and mobile-friendly websites can play an important role in ensuring the success of SEO strategies.
1.Faster Loading Speed, Improved Engagements ● Website loading speed is a major ranking factor in SEO. ● On average, when site loading speeds on mobile improves by 0.1 seconds, conversion rates can go up by ~8%. ● Search rankings are boosted, and overall results are optimised, if an user quickly navigate to the pages of website. ● Responsive website design ensures that layout design inconsistencies are being eliminated.
2.Better Usability & Optimised User-Experience ● Usability advantages of responsive web design can be○ Better accessibility ○ Easing on-page navigation ○ Delivering cross-device display consistency ● Better usability makes sure that people stay on a site for longer, while chances of ‘repeat visits’ go up as well. ● This is taken as a signal by Google, of the positive experience that the underlying website is delivering. ● For around 62% buyers online, the chances of arriving at a purchasedecision are higher on mobile-optimised websites.
3. Mobile-Friendly Websites Favoured By Google Algorithms ● Search engine ranking algorithms change constantly, with new updates being announced on a regular basis. ● Responsive website design helps in enhancing overall mobile visibility of a website. ● Google is constantly on the lookout to prioritise websites that offer ○ An optimal blend of accessibility ○ User-friendliness and updated ○ Relevant information to the target audience
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● A business can very well identify the need for optimising their website for desktop and mobile separately but the execution can be go wrong. Content duplicacy can be emerge, if two different versions of the websites are available and that may hurt SEO. Responsive designing eliminates this risk as well – since a single version of the website, optimised for all devices, is created. There are no URL duplications, and consequently, no confusions over the presence of the same content at multiple sources.
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4. Potential Pitfalls Of Duplicate Content Are Done Away With
5.Responsive Websites Are Dynamic ● Digital marketing in general, and SEO in particular, is not a oneshot game. ● A ‘mobile-responsive’ website can automatically track the device on which it is being viewed ● Media displays are optimised, to make the site faster on mobile and readability concerns are addressed as well. ● Responsive website design can maintain that much needed consistency and dynamism across devices.
Thank You Brandwizz Communications- DLF Galleria, Unit-1417, New Tow, AA-1, Kolkata WB, India 700156
