Best Ways to Leverage Social Media For Lead Generation

Introduction ● Lead generation is often challenging for more than 60% B2B organizations. ● Organizations spent more than half of the marketing budget on generating leads to sales. ● Social media platforms have emerged as highly effective tools for lead generation. ● A recent study shows, “around 2 out of every 3 marketers can generate good-quality business leads by investing only around 6-7 hours in a week via social media marketing”.

Optimised Social Media Profiles Is An Absolute Must ● Half baked, in-complete and uninteresting social media page is something people come and go after few seconds. ● Focus on optimising your profiles on the different social media channels. ● Prepare your social profiles as valuable resources for your potential buyers. ● Make sure that the bio section of your page has your website link. ● To collect genuine leads, marketers can also give the option to subscribe to newsletters, sign up for emails, and such other actions.

Optimised Social Media Profiles Is An Absolute Must

Prepare Attractive Lead Magnet Offers

Prepare Attractive Lead Magnet Offers ● Over the last year or so, businesses managed to grow by nearly 25% by generating genuine leads through social media channels. ● Convert followers into viable business leads by giving additional incentives to interact with social media content. ● Pick and choose from a wide range of gated content options, to engage your followers. ● Avoid putting in lengthy, complicated forms and/or poor-quality content in such gated resources.

Smart Social Media Advertising Strategy ● There are plenty of avenues to generate quality leads through social media advertising. ● Compared to the ~2.3% average website conversion rate, the conversion rate of LinkedIn lead gen forms is nearly 13%. ● Social media advertising also gives you the opportunity to engage with prospects that were apparently ‘lost’. ● On average, the click-through-rate (CTR) of retargeted ads is almost 10 times more than that of regular advertisements ● Consider having a sequential plan for your retargeted ads on social media to facilitate customer journeys.

Smart Social Media Advertising Strategy

Use Social Media Referral Campaigns ● Referral marketing is another useful strategy that B2B marketers often use to augment lead generation for business. ● Brand awareness, in particular, receives a huge boost when you provide incentives (freebies, discounts, loyalty points, etc.) to your followers. ● User-referrals are an integral part of the customer-relationships you are striving to establish and maintain. ● You can also put teasers/hooks on your social media stories. ● Understand and respond to all the conversations happening on social media regarding your brand.

Content Distribution On Social Media

Content Distribution On Social Media ● 7 out of every 10 social marketers use social media marketing for bolstering brand awareness. ● A fine-tuned content distribution strategy, can easily convert your social media followers into fans and then move them further across the sales funnel. ● Understand your key marketing objectives, and plan the content in a manner that would indeed deliver value to viewers. ● Ensure that high-value content will get the most exposure and track all the relevant social media metrics. ● Contests, polls, surveys can all be part of your content strategy.

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