Comprehensive Guide to Google Business Profile Optimisation for Auto Dealerships

Introduction ● Google processes more than 8.3 billion searches everyday and around 46% of these searches have local intent. ● Optimised business profile is important for getting proper online visibility and traction, leading up to more leads and higher sales. ● Google Business Profile optimization is also a vital component for auto-dealership marketing plans. ● Vehicle dealers receive the highest volume of website traffic as well as voice calls from their GB profiles

1. Claim Your Google Business Profile ● Create an online profile on Google Business to optimize your online presence with Google. ● Google Business Profile listing need to be verified and claimed first. ● There is specified verification process by Google for autodealership profile listing. ● After claiming your GBP(Google Business Profile), Your business will be shown in Knowledge Graph/Maps.

2. Maintain NAP Consistency ● Maintain NAP(Name, Address & Phone number) consistency across websites and GBP ● Such NAP consistency eliminates any kind of confusions with identical profiles ● Ensure the information shown on their GBP is accurate and fully consistent with the information on the website ● Make sure there is no discrepancy of NAP details between Local citations, GBP and Website ● Better NAP consistency generally translates into higher rankings and greater visibility.

3. HQ Images for GBP ● For automobile dealership and all businesses having up-to-date HQ images in GBP is very important. ● As per recent reports, dealerships with photos in their business profiles can get ○ Upto 36% higher click-through rates to their websites ○ 40% more direction queries

● All photos added in the Google business profile should be neatly categorised under the different available heads ● HQ images can help in creating a positive first visual impression about a dealership

4. GBP Needs Proper Call-to-Action ● GBP can double up as a powerful free lead acquisition tool for vehicle dealerships driving website traffic and enquiries ● In order to leverage the full benefits of business listings, dealers need to add appropriate website links in GBP. ● There are two sections – the ‘website link’ and the ‘menu link’ – which can be used to boost web traffic volumes. ● The homepage of the dealership website and the products/services/inventory page should be present in GBP

5. Reviews Can Make Differences ● Online reputation management plays a key part in auto dealership marketing campaigns. ● On an average, 8 out of every 10 people check out reviews on Google before getting in touch with any business. ● Automobile dealers need to proactively ask for ratings and reviews from their customers. ● For nearly 68% buyers, prompt response to Google reviews is an indicator of business authenticity and reliability So, responding to the reviews is also important.

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