Lions Daily News - Friday June 23

Hey ads, you made the Cannes Lions unmissable!

To come here has taken a lot of people a lot of work. The writers of this ad for example. They had a lot of late nights, early mornings, plenty of coffee (and the odd rosé drunk if the truth be told), to get to this point of writing this cover-page ad.

But before the copywriter even began – or the Creative Director decided to go with this rather reductive layout; apparently minimalism is strikingly beautiful – there were missed planes, lost phones, many insightful conferences, crash meetings in the kitchen backstage, cancelled appointments, discussions about what creativity actually is, drinks in bars, pizza on the beach, failed quest for party bracelets, sunsets and rises, cable spaghetti in the control room, shaking hands, and involuntary overnight stays on the beach.

RTL AdAlliance wants to thank all the creatives, the winners and the others, the ads and the Croisette for all the fun times.

work at an agency that doesn’t have WARC.

Stuart Walsh Chief Strategy Officer Grey South Africa

WARC is the global authority on marketing effectiveness. We provide rigorous and unbiased evidence, expertise and guidance to help our clients deliver greater marketing impact and better business outcomes.

For more information visit warc.com.

“ I won’t

It’s that simple.”

SEMINAR HIGHLIGHTS

10.00 CREATIVE MAKER OF THE YEAR: SPIKE LEE DEBUSSY

11.00 THE LION OF ST. MARK SEMINAR WITH SUSAN HOFFMAN DEBUSSY

11:45 IN THE MAKING

– 70 YEARS OF GROUNDBREAKING CREATIVITY

DEBUSSEY

12.00 NO NEW NORMAL: REWIRING CREATIVITY FOR AN UNIMAGINABLE FUTURE

WUNDERMAN THOMPSON/ PALAIS II STAGE

12:15 THE LIONHEART SEMINAR: PATAGONIA DEBUSSY

13:00 PRECISELY WRONG OR VAGUELY RIGHT? THE MIRACULOUS POWER OF UNCREATIVITY

OGILVY UK/PALAIS II STAGE

13:15 “HERE’S TO THE CRAZY ONES”, INCLUDING Q&A WITH LEE CLOW WORLD FILM PREMIERE/ DEBUSSY

14.00 GETTING COMFORTABLE WITH FAILURE: HOW ICONIC BRANDS APPROACH INNOVATION

DIAGEO/PALAIS II STAGE

15.00 SECRET SPEAKER –COME TO BE INSPIRED PALAIS II STAGE

15:15 RETAIL REIMAGINED: HOW YOU CAN HARNESS CREATIVITY TO DRIVE GROWTH

WALMART/PALAIS II STAGE

15:30 IN THE MAKING

– 70 YEARS OF GROUNDBREAKING CREATIVITY

DEBUSSEY

Gut lifts Mobile trophy with World Cup push notification

GUT Buenos Aires has won the Mobile Grand Prix for ‘World Cup Delivery’, a simple but inspired creative execution on behalf of online food delivery firm Pedidos Ya. The campaign was launched on the back of Argentina’s success in the FIFA World Cup 2022. Having won the competition, fans back home had to wait for the trophy to be sent to the country for a national celebration.

In a cheeky and unexpected move, Pedidos Ya sent a push notification to its customer base informing them when the trophy was in transit. After the initial surprise of receiving an unwanted message, customers bought into the idea and tracked the trophy all the way back to Argentina.

Jury President Shannon Washington, US chief creative officer, Connected Communications, R/GA, said there was “a lot of jealousy in the jury room for a brilliant idea that involved a form of communication most of us don’t like to receive — notifications. It would take a lot of bravery to sell that idea into the client.”

Washington added that changes to the category meant there was a more diverse range of work than in 2022.

Themes that emerged in the competition were “purpose, simplicity and connection.”

As well as the Grand Prix for Argentina, two Gold Lions were also awarded to France and Brazil.

Win for Ted Lasso videogame team

THE WINNER of the Brand Experience & Activation Lions Grand Prix for 2023 is ‘FIFA 23 x Ted Lasso’, entered by Apple and EA Sports. The campaign triumphed in what proved to be the year’s biggest category, with 2,226 entrants.

The campaign was built

INNOVATION PRIZE FOR ‘MOUTHPAD^’

THE WINNER of the 2023 Innovation Grand Prix is ‘Mouthpad^’, entered by Wunderman Thompson Peru and Augmental San Francisco. A remarkable invention, it allows paralysed people to control electronic/digital devices with their tongue — via a Bluetooth-enabled plate that fits into the mouth like a dental brace. Jury president Grace Francis, global chief creative and design officer, WongDoody said the Grand Prix “has the power to transform an individual life in such a holistic way. I can honestly say I had never seen anyone take a selfie with their tongue until I saw ‘Mouthpad^’.”

around the hit Apple TV+ comedy series Ted Lasso, which sees a larger-than-life American sports coach take over an English soccer team, the fictitious Richmond AFC. In a humorous twist, Apple and EA Sports came together to recreate Richmond AFC for

the videogame, FIFA 23.

In addition to the fake team in the game, there was a launch film and activity across social media. The resulting buzz led to a 35% increase in streaming for Ted Lasso.

The jury was led by president Ari Weiss, global chief creative officer, DDB Worldwide. In addition to the Grand Prix, Weiss’s team awarded 11 Gold Lions to 10 campaigns. Gold winners that have already feature strongly this week included ‘World Cup Delivery’ (Pedidos Ya, Gut Buenos Aires) and ADLaM (Microsoft/McCann).

There were also Golds for the US (3), Argentina, Canada, Honduras, India, Italy, South Korea and the UK.

The Innovation Lions celebrates groundbreaking innovation, technology and problem solving. “We met an extraordinary array of experts,” Francis said, “from biologists and medical doctors to anthropologists. You need to use your head and your heart, asking how any potential Grand Prix might reshape society.” There was also one Gold Lion for TBWA\Hakuhodo and Shellmet (Japan).

GRACE FRANCIS: “POWER TO TRANSFORM”

SHANNON WASHINGTON: “JEALOUSY IN THE JURY ROOM”

Ogilvy takes GP for local-targeted spots

OGILVY Mumbai has won the Creative Effectiveness Grand Prix for ‘Shah Rukh Khan My Ad’, an ingenious personalised campaign for Mondelez’s Cadbury Celebrations.

In this campaign, Ogilvy found a way to provide hyper-local businesses with big star endorsements by creating a customisable ad featuring the Bol -

lywood movie star. Local shops could create a version of the AI/ machine learning-powered ad that swapped their name into the narrative and was then available to view in their own post code area. 130,000 different versions of the ad were created — boosting businesses that got involved while also providing exposure for Cadbury Celebrations.

Devika Bulchandani, global CEO, Ogilvy said the campaign ticked both the ‘creative’ and the ‘effectiveness’ boxes. “It was innovative, it had a cultural impact, it delivered sales results and was an example of personalisation at scale.”

Creative Effectiveness is a unique category where all entrants are examples of work that have won Lions at the previous year’s Festival. This campaign won India’s first ever Titanium Lion in 2022. There were also three Gold Lions in Creative Effectiveness 2023 for Canada, Brazil and Spain.

EV app innovation electrifies judges

PUBLICIS Conseil Paris has won the Creative Strategy Grand Prix for ‘Renault Plug Inn’, a game-changing initiative designed to support the rollout of electric vehicles (EVs). ‘Renault Plug Inn’ was devised to tackle the growing disparity between the number of EVs in France, currently one million, and the country’s 80,000 public charging points. In essence, it is a transactional app that acts as a kind of Airbnb of EV charging. Drivers can use their app to connect with home owners that are willing to let their own private charging points be used — at a scheduled time and for a price. With 680,000 home chargers in France this could significantly reduce the potential charging log jam. Jury president, Amrita Randhawa, CEO, Publicis Groupe, Singapore & South East Asia, said the Grand Prix “solves an infrastructure problem and opens up a new rev-

enue stream for the brand.” In terms of trends, Randhawa said the jury saw “a big shift from points of view to ‘points of do’ — ie brands that are no longer just talking about challenges but delivering a solution. There were also a lot of brands taking risks.” The jury awarded four Gold Lions for the US, UK, New Zealand and Honduras

THE CREATIVE Business Transformation Grand Prix for 2023 has been awarded to McCann New York and Microsoft for ‘ADLaM, An Alphabet To Preserve A Culture’. The inspirational campaign has already won a Design Grand Prix this week. The heart of the campaign saw Microsoft help the Fulani people of West Africa preserve their traditional spoken language Pulaar.

Through a collaboration with the Barry Brothers, they helped create an alphabet called ADLaM. This was then systemised for computers and is now on one billion machines worldwide.

Jury president Justin Peyton, global head of emerging channels, Wunderman Thompson, said the campaign “empowered local people to create their own businesses and opened up a new audience to Microsoft. But more than that, it systemised the process so that Microsoft can speak to other maginalised communities.”

Across the category, Peyton noticed several trends. One was “the use of existing tech to support transformation … taking something, looking through a different lens and repurposing value”. Another, illustrated by the Grand Prix, was “entries that looked beyond the traditional consumer base to a broader set of stakeholders.”

There were also two Gold Lions for Japan and France.

New alphabet wins top accolade again Big first takeaway for Saudi Arabia

THE WINNER of the second Creative Commerce Grand Prix is tech-powered campaign ‘The Subconscious Order’. Created by Wunderman Thompson Riyadh for HungerStation, it is the first Cannes Lions Grand Prix for Saudi Arabia. An ingenious campaign, ‘The Subconscious Order’ attempts to help people deal with ‘choice overload’ when ordering takeaway food. It does this by monitoring a mobile user’s facial features and identifying which menu choices they are most interested in from a subconscious point of view — and then suggesting a shortlist of options.

Jury president Nancy CrimiLamanna, chief creative officer, FCB, Canada said it was “a bold campaign that involved changing the brand’s user experience to accommodate this new capability. It’s scalable, adaptable, makes ordering fun and turns the pro -

cess from a transaction into an emotional experience. I tried it and got chicken wings.”

In terms of category trends, Crimi-Lamanna noted a growth in the use of biometrics and a closer correlation between “purpose” and “purchase”.

There were also four Gold Lions for the US (2), Canada and the UK.

DEVIKA BULCHANDANI: “CULTURAL IMPACT”

AMRIKA RANDHAWA: “NEW REVENUE STREAM”

JUSTIN PEYTON: “BEYOND THE TRADITIONAL”

NANCY CRIMI-LAMANNA: “BOLD CAMPAIGN”

a weirdo’’

MIKE White, the multihyphenate writer, actor, producer director, reality-show contestant and creator of HBO’s hit TV comedy drama White Lotus, knows what it’s like to be invited to the party. As a minister’s son who grew up on the fringes of affluent Pasadena, he also knows what it’s like not to be invited, to be the person “behind the curtain looking out” at the beautiful, cool people sitting around the swimming pool. “As a creative person, I draw on that,” he told the enraptured audience at yesterday’s Ogilvy seminar, When Creativity Drives Culture. “When I started writing White Lotus, I thought, oh good, I’ll just make it about attractive people by the swimming pool and throw in a dead body. You realise that audiences show up for sex and violence, so I sprinkled a little of that in there. But ultimately, it’s about ideas I want to talk about and characters that excite me.” White Lotus, which follows the exploits of the guests and employees of a fictional resort chain, was commissioned by HBO at the start of the pandemic and released in July 2021 — an absurdly short lead time for such an ambitious show. “But HBO needed content quickly and they knew I was a fast writer,” White told Liz Taylor, Ogilvy’s chief creative officer and self-confessed White Lotus fangirl. “But because it was such a race and so rushed, there was no oversight, which was great. TV people are always trying to protect

me from myself because I’m a weirdo, but HBO left me alone.” White talked hilariously but movingly about his professional burnout, which prompted him to move to Hawaii and rewrite the script to his own life. “I was in my thirties doing a show for Fox called Cracking Up, which was ironic because I basically had a nervous breakdown. I was trying to do this cool show with these cool people but Fox hated what I was doing. I started having panic attacks and crying but not knowing why, so I went to a shrink, who asked if I ever had suicide ideation. I said I sometimes thought about throwing myself under a bus — and the next thing I know I’m in a mental hospital... But they say the thing you’re most afraid of its exactly what you need. And that changed the whole way I live my life.”

When asked by Taylor if he had any advice for an audience of creatives, he said: “Protect yourself from burnout. Whatever keeps you excited, go towards that, even if it seems like a risky proposition. If you’re alive and stimulated by what you do, it will translate into your work.”

Meanwhile, Taylor wanted to know if there was anything White still wanted to achieve. “Part of me thinks I’d like to play tennis in the morning and eat healthy food,” he replied. “The other part of me just wants to sneak out the back door…”

‘‘I’m

Goodbye monoculture, hello to marginal niche subcultures

“WE KEEP hearing this phrase that popular culture is dead,” said David Tiltman, senior vice-president of content at WARC at a Creative Impact session in the Palais II that served to dispel the myth.

“We still refer to brands as being in culture,” he said, describing how marketing evolved in the 20th century along with the rise of popular culture. But the more recent rise of niche subcultures and fragmentation of media had perhaps changed the meaning of culture, he added.

“How do legacy brands reach the margins and the subcultures,” asked Lena Roland, head of content, WARC Strategy. “Is mass marketing even achieva -

ble, or is the future niche?”

Answering that question was Marcus Collins, head of strategy, Wieden+Kennedy, and professor of marketing at the University of Michigan. In trying to define culture, the marketing expert said the concept was ultimately an expression of “who we are,” a set of “ideologies and beliefs” that also feeds into shared expression of culture through art and literature. Using the example of a bell curve, brands need to connect with the culture at the point where it is normalised, he said. But they must increasingly look to the fragmented subculture at the fringes before it moves into the mainstream.

He noted that, 20 years ago, comic books weren’t cool but are now the subject of endless blockbuster franchises. Brands of the future need to feed off more tribal cultural identities, he concluded, answering “of course not” to the question of whether popular culture is dead.

Ellie Bamford, chief strategy officer at Wunderman Thompson, agreed that popular culture is alive and well but is less driven by monoculture. She referred to “a kindred cultural spirit with friends” made possible via a streaming revolution leveraged by increased access to media playing devices — in America alone, 19.4 million years of content

were streamed in 2022. While the World Cup and Eurovision are examples of universal culture driving brands, most is increasingly driven at the margins of culture defined as “moments” that hit like meteorites and fizzle out.

“Brand opportunities emerge out of this rubble,” she said, adding that “small is big” and marketers must take “a unique stance.”

Reckitt sets new Finish challenge

CREATIVES in Cannes

this week have been given the challenge of coming up with the next great idea for Reckitt’s Finish dishwashing detergent campaign that helps preserve water. ‘Skip The Rinse’ encourages consumers to avoid prerinsing dishes, a move that can save up to 57 litres of water per dishwasher run. “It’s a multi-year campaign, it’s collected several Lions in the last few years, and it needs to be reinvented constantly to appeal to new people and to inspire many more millions to follow us on that journey,” said Fabrice Beaulieu, Reckitt’s chief marketing, sustainability and corporate affairs officer. The takeover of the cafe area of the Palais features illustrations of

places across the globe that are at risk of water scarcity, including moving images of the Rio Grande in Mexico.

“We see sustainability as a rising expectation if not demand from consumers,”

Beaulieu told Lions Daily News. “They want a more sustainable product footprint, but they also want brands to do more than pledging. They want them to act, they want them

to step up and contribute positively. They want them to do, not just say.” With two-thirds of the world’s population facing potential water shortages by 2025, ‘Skip The Rinse’

was launched with the aim of stopping the prerinse on a global basis. The company estimates that a single household would save almost 3,000 gallons of water per year by making the change, and Finish estimates that, as of last week, more than 23.5 million gallons have been saved through its efforts.

“This movement started with reinventing the product,” Beaulieu said.

“We’ve changed the technology, it’s even greener and there’s less chemistry in the product.

It performs even better and, because it does that, we can ask people to skip the rinse.

“Sustainability is turbocharging creativity,” he said. “You can see with the concrete example of water how it has enabled a brand like Finish to drive its business while it’s creating a positive impact.”

DAVID TILTMAN: “BRANDS IN CULTURE”

LENA ROWLAND: “IS THE FUTURE NICHE?”

ELLIE BAMFORD: ”CULTURAL SPIRIT”

MARCUS COLLINS: “IDEOLOGIES AND BELIEFS”

FABRICE BEAULIEU: “A RISING EXPECTATION”

RAE MAY may not be real but her impact certainly is — which is why some of the world’s biggest brands are queuing up to partner with arguably Asia’s most popular virtual influencer (VI).

Yesterday’s Dentsu Creative’s seminar, Virtual Influencers: The Future of Creative Risk-Taking, explored Rae’s rise to fame — in just two years, she has amassed

1.1 million followers — and what prompted CapitaLand to enter the virtual realm.

“The story starts with COVID,” said Bee Leng Tan, CapitaLand’s managing director of digital ventures. “We wanted to stand in solidarity with our tenants, many of whom were hit hard by the pandemic.”

With face-to-face interaction near impossible, the

idea of designing a VI to enhance customer engagement with CapitaLand’s brand partners while providing social connection seemed to be practical.

It was also an ambitious one — not least because Tan had first to persuade CapitaLand’s board of the commercial value of creating a 25-year-old female avatar, with a larger-thanlife personality, an upbeat message of self-belief and a bouncy purple bob.

“CapitaLand is used to dealing with bricks and mortar and tangible results,” she said. We’re in real estate — the word ‘real’ is core. But I figured the best time for us to come out of our comfort zone was when we’re uncomfortable already.”

Rae was born in late 2020,

How Dentsu Creative’s virtual influencer yields real results Yanis games the climate emergency

GREEK economist, activist and politician Yanis Varoufakis was at the Lions on Wednesday to join creatives trying to solve the climate crisis by playing the Climate Change Game. Working alongside young creatives from WongDoody ad and marketing agency; global chief creative and design officer, Grace Francis; and content producer and Gen-Z gaming enthusiast, Mary Kuper, Yanis plunged into the game as a “politician driving policy”. His opponent was Kuper in the guise of a teenage activist, and their goal was to lower CO2 emissions to net zero by 2050 by deciding on cuts across transport, energy, buildings and beyond, and on investment in climate adaptation.

But keeping temperatures below 1.5C by 2100 — the aim of the Paris climate agreement — will require some major sacrifices, as users of the game found out.

Varoufakis said some of the options for climate

financing didn’t go far enough, proposing that 3% of global GDP needed to be invested in the clean energy transition.

But with only a certain amount of points to craft his climate policy and get to 2050, speaker

with the help of “innovation partner” Dentsu Creative, which now has exclusive usage rights to the VI, thanks to CapitaLand. “We all love Rae,” said Stan Lim, Dentsu Creative’s chief creative officer. “But why do people connect with a fake human? Working with Rae has given us a lot of learnings in this area.”

You need to focus on five key areas: ethics, ideals, companionship, sensations and entertainment, he said. Meanwhile, brands connect with VIs because they deliver results, not least a 41% increase in profits for those who use characters in their promotion. Lim pointed out: “We fall in love with characters from games and movies all the time.”

The session ended with an appearance from Rae: “I love what we do and I’m so grateful for everyone who believes in me.”

Grace Francis questioned whether he was overinvesting in radical measures that might also threaten his poll numbers. “We have a moral duty when people are drowning,” he said. The game was developed by WongDoody in collaboration with the Financial Times, which also hosts the digital game on its site. Audience members were therefore able to play along live on their smartphones to try and beat one of the great thinkers of our time. Making complex climate modelling understandable to non-scientists was a major challenge.

Nonetheless, the Climate Game, which WongDoody describes as a “landmark piece of immersive

journalism”, hit eight million impressions in the first 10 weeks. It was also featured at last year’s COP27 climate summit, and has drawn praise from United Nations climatechange stakeholders and Greenpeace, while picking up over 20 awards.

As the game at the Palais II progressed through to 2030, it portrayed the increasing impact of extreme weather, including heatwaves, as the players were encouraged to get serious about climate change.

Varoufakis supported a green hydrogen revolution, yet came second to the teen activist, whose emission cuts kept temperature rise slightly lower, as 1.42C.

The interactive storytelling experience showed what is possible “when people make tough decisions on a global scale,” speaker Grace Francis said.

BEE LENG TAN: “TANGIBLE

RESULTS”

LEARNINGS”

it’s personal, but powerful Athletes and brands:

IN HIS The Power of the Athlete’s Voice session, Michael Johnson said he was impressed by the current generation of athletes who are using their platform to speak out on issues. He saw their increasing desire to embody causes that they believed in as placing them in a long tradition stretching back to Muhammad Ali, with his opposition to the Vietnam War; or Tommie Smith and John Carlos, the African-American athletes who gave the Black Power salute at the 1968 Mexico Olympic Games.

But things were very different when he was racing himself: “In the 90s the most marketable athletes were the ones who you couldn’t tell where they stood politically or on social issues, athletes who were deemed ‘safe’” — most famously, he said, Michael Jordan.

Now, “athletes are pushing back on the idea that they shouldn’t have opinions”, Johnson said. He held up Colin Kaepernick and Eric Reid, the NFL players who took the knee in the wake of George Floyd’s murder by Minneapolis police; Lewis Hamilton speaking out on LGBTQ rights; Naomi Osaka on mental health; and Marcus Rashford on child poverty, as shining examples of athletes publicly espousing issues about which they were passionate. Sometimes this came at the risk of trolling, censure from their league or governing body, or even personal threats. “It’s a personal decision to use this incredibly powerful tool they have,” he said.

As for what this industry can do: “Brands need to understand how difficult it is for athletes, and the pressure they’re under to use their platform,” Johnson said. He added: “When an athlete decides to partner with a brand that shares their values, that can help the athlete; they can gain strength from numbers.”

He saw more value in in-depth partnerships, rather than just endorsements, where values could be truly aligned. And, for Johnson, purpose-driven marketing campaigns “have to be authentic and real”.

8

CEREMONY

2

1

7 3 4 5 6 7 1

3 4 5

The PR Grand Prix went to ‘Self Love Bouquet’, for DoorDash by Gut, Los Angeles, which destigmatised female self-pleasure as part of a Valentine’s Day campaign

Gale, New York’s Winston Binch accepted a Creative Data Gold for ‘Chipotle Doppelgänger’, from jury president Samantha Hernández Díaz

2 6

Chep Network, Sydney, picked up the Social & Influencer Grand Prix for ‘Flipvertising’, an innovative campaign to launch Samsung’s Galaxy Z Flip 4 phone

Publicis Conseil, Paris, picked up a Direct Gold for ‘Solar Impulse – Prêt à Voter’ for Solar Impulse Foundation, which aims to speed ecological transition in France

A Direct Gold Lion was won by the Havas Paris agency for ‘Anne de Gaulle’, created for the Anne de Gaulle foundation

New York’s Mischief @ No Fixed Address won a Media Gold Lion for ‘Interface Interruption’, a Super Bowl spot for Tubi

The Creative Data Grand Prix went to ‘The Artois Probability’ — for Stella Artois, by Gut, Buenos Aires — a campaign combining history, art and tech

Herezie, Paris accepted a Social & Influencer Gold Lion for ‘Who – A Thread Movie’, which adapts a twitter thread into a short film for Prime Video

In the Creative B2B category, Denstu Creative, Chicago won a Gold Lion for ‘Certified Human’, for client Intel

Ogilvy, Los Angeles, won a Creative B2B Gold for ‘Rock Star’, for Workday Enterprise Cloud Management

The Direct Grand Prix was awarded to FCB Toronto for ‘Runner 321’, their groundbreaking work for adidas

A Media Gold Lion went to AlmapBBDO, São Paulo, for ‘Guarded Bus Stop’, a campaign for Eletromidia which promotes a digital security service for women

McCann, London, collected a Creative Data Gold Lion for ‘Fabric of London’, an anti-racism campaign focused on football culture that aims to “show racism the red card”

A Gold Lion in the Social & Influencer category went to FCB Brasil, São Paulo, for ‘Cashback for your Jersey’s Back’, a campaign for Flash Corporate Card whereby fans can get a 50% refund on their Nike Brasil jerseys

Grand Prix

BRAND EXPERIENCE & ACTIVATION

FIFA 23 X TED LASSO

GRAND PRIX

D04/006 • USA •

SPONSORSHIP & BRAND PARTNERSHIP

TITLE • FIFA 23 X TED LASSO

BRAND • EA SPORTS & APPLE

PRODUCT • FIFA 23 X TED LASSO

ENTERED BY • APPLE, CUPERTINO

IDEA CREATION • APPLE, CUPERTINO / APPLE, CUPERTINO / EA SPORTS, REDWOOD CITY / EA

SPORTS, REDWOOD CITY

PRODUCTION • EA SPORTS, REDWOOD CITY /

WARNER BROS, LOS ANGELES

POST PRODUCTION • EA SPORTS, REDWOOD CITY

GOLD LIONS

A03/040 • USA •

HEALTHCARE

TITLE • SEE MY SKIN

BRAND • VASELINE

PRODUCT • VASELINE

ENTERED BY • EDELMAN, NEW YORK

IDEA CREATION • EDELMAN, NEW YORK

PRODUCTION • EDELMAN, NEW YORK / U-STUDIO, NEW YORK CITY / GIRL CULTURE FILMS, CALIFORNIA

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK

POST PRODUCTION • CAROUSEL, LONG BEACH / BIG SYNC MUSIC, LONDON / SONIC UNION, NEW YORK

B01/034 • ARGENTINA •

SOCIAL ENGAGEMENT & INTEG LIVE EXP

TITLE • WORLD CUP DELIVERY

BRAND • PEDIDOS YA

PRODUCT • PEDIDOS YA APP

ENTERED BY • GUT, BUENOS AIRES

IDEA CREATION • GUT, BUENOS AIRES

PRODUCTION • GUT, BUENOS AIRES / PAISANOS.IO, BUENOS AIRES

B02/001 • SOUTH KOREA •

USE OF MOBILE & DEVICES

TITLE • KNOCK KNOCK

BRAND • KOREAN NATIONAL POLICE AGENCY

PRODUCT • A SILENT EMERGENCY CALL

ENTERED BY • CHEIL WORLDWIDE, SEOUL

IDEA CREATION • CHEIL WORLDWIDE, SEOUL

PRODUCTION • JUNPASANG, SEOUL / BOUNCE

CREATIVE, SEOUL / WINNING HABIT, SEOUL

MEDIA • CHEIL WORLDWIDE, SEOUL

PR • CHEIL WORLDWIDE, SEOUL

POST PRODUCTION • SOGEUKJANG, SEOUL / ON THE TRACK, SEOUL

B02/051 • ARGENTINA •

USE OF MOBILE & DEVICES

TITLE • WORLD CUP DELIVERY

BRAND • PEDIDOS YA

PRODUCT • PEDIDOS YA APP

ENTERED BY • GUT, BUENOS AIRES

IDEA CREATION • GUT, BUENOS AIRES

PRODUCTION • GUT, BUENOS AIRES / PAISANOS.IO, BUENOS AIRES

B09/052 • ITALY • TECH-LED BRAND EXPERIENCE

TITLE • THE CLOSER

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN

PRODUCTION • DIVISION, PARIS MEDIA • DENTSU REDSTAR, LONDON

PR • EDELMAN, LONDON / FAST HORSE, MINNEAPOLIS

POST PRODUCTION • THE MILL, PARIS

B10/009 • CANADA • CROSS-PLATFORM DIGITAL EXPERIENCE

TITLE • MISSING MATOAKA

BRAND • MUSKRAT MAGAZINE

PRODUCT • ONLINE MAGAZINE

ENTERED BY • BBDO, TORONTO

IDEA CREATION • BBDO, TORONTO

PRODUCTION • FLARE BBDO, TORONTO PR • GLOSSY PR, TORONTO / HYPE PR, TORONTO

D04/083 • UNITED KINGDOM •

SPONSORSHIP & BRAND PARTNERSHIP

TITLE • THE LAST PHOTO

BRAND • ITV X CALM

PRODUCT • ITV X CALM

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • CAIN & ABEL, LONDON

MEDIA • THE7STARS, LONDON

PR • HOPE & GLORY, LONDON

D05/044 • INDIA • LAUNCH / RE-LAUNCH

TITLE • AIRTEL 175 REPLAYED

BRAND • AIRTEL

PRODUCT • AIRTEL TELECOMMUNICATIONS

ENTERED BY • LEO BURNETT, MUMBAI IDEA CREATION • LEO BURNETT, MUMBAI

E05/129 • USA • CULTURAL INSIGHT

TITLE • ADLAM - AN ALPHABET TO PRESERVE A CULTURE

BRAND • MICROSOFT

PRODUCT • MICROSOFT 365

ENTERED BY • MCCANN, NEW YORK

IDEA CREATION • MCCANN, NEW YORK

PRODUCTION • CRAFT WORLDWIDE, NEW YORK / SPIRIT MCCANN, CITE DU NIGER / JAMRA PATEL, PORTLAND / HUMAN WORLDWIDE, NEW YORK / ANTINOMY STUDIO, AMSTERDAM

E05/138 • HONDURAS • CULTURAL INSIGHT

TITLE • HEAVEN FISH

BRAND • REGAL SPRING

PRODUCT • FARMED FISH FOR EXPORT

ENTERED BY • OGILVY HONDURAS, TEGUCIGALPA

IDEA CREATION • OGILVY HONDURAS, TEGUCIGALPA

PRODUCTION • 14 AL CENTRO LATAM, TEGUCIGALPA

POST PRODUCTION • 14 AL CENTRO LATAM, TEGUCIGALPA / JSM MUSIC, NEW YORK

E07/069 • USA •

CORPORATE PURPOSE & CSR

TITLE • CERTIFIED CARE

BRAND • RAID

PRODUCT • SC JOHNSON / RAID

ENTERED BY • ENERGY BBDO, CHICAGO

IDEA CREATION • ENERGY BBDO, CHICAGO

MEDIA • PHD, CHICAGO

PR • ZENO GROUP, CHICAGO

SILVER LIONS

A01/045 • BRAZIL •

FOOD & DRINK

TITLE • 0.0 BARRIERS

BRAND • HEINEKEN

PRODUCT • HEINEKEN 0.0. ALCOHOL

ENTERED BY • LE PUB, SÃO PAOLO

IDEA CREATION • LE PUB, SÃO PAOLO

MEDIA • IPROSPECT, SÃO PAULO

PR • LEMA+, SÃO PAULO

A03/035 • USA •

HEALTHCARE

TITLE • DOGS WITHOUT BORDERS

BRAND • SFBO FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY)

PRODUCT • KDOG CANCER DETECT GROUP

ENTERED BY • VMLY&R, NEW YORK

IDEA CREATION • VMLY&R, NEW YORK / VMLY&R, SAO PAULO / VMLY&R, MADRID

PRODUCTION • DIGITAL 21, SÃO PAULO

A07/026 • CANADA •

MEDIA / ENTERTAINMENT

TITLE • MISSING MATOAKA

BRAND • MUSKRAT MAGAZINE

PRODUCT • ONLINE MAGAZINE

ENTERED BY • BBDO, TORONTO

IDEA CREATION • BBDO, TORONTO

PRODUCTION • FLARE BBDO, TORONTO

PR • GLOSSY PR, TORONTO / HYPE PR, TORONTO

A08/029 • USA •

CONSUMER SERVICES / B2B

TITLE • CERTIFIED HUMAN

BRAND • INTEL

PRODUCT • INTEL

ENTERED BY • DENTSU CREATIVE, CHICAGO

EXPERIENCE TRACK WINNERS /BRAND EXPERIENCE & ACTIVATION

IDEA CREATION • DENTSU CREATIVE, CHICAGO

PRODUCTION • ASL, NEW YORK

MEDIA • CARAT, NEW YORK

POST PRODUCTION • ORANGE SLICE, CHICAGO / JAMUTE, SAO PAULO / FUZE IMAGE, SALVADOR

B03/036 • POLAND •

USE OF WEBSITE / MICROSITES

TITLE • WHERE TO SETTLE

BRAND • MASTERCARD

PRODUCT • WEBSITE ...

ENTERED BY • MCCANN POLAND, WARSAW

IDEA CREATION • MCCANN POLAND, WARSAW

PRODUCTION • MCCANN POLAND, WARSAW

MEDIA • MASTERCARD POLAND, WARSZAWA

PR • MASTERCARD POLAND, WARSZAWA

POST PRODUCTION • MCCANN POLAND, WARSAW

B07/014 • FRANCE •

TANGIBLE & SPATIAL TECHNOLOGY

TITLE • TURNSTILE TURBINES

BRAND • IBERDROLA

PRODUCT • SUBWAY TURNSTILE

ENTERED BY • WEBER SHANDWICK, PARIS

IDEA CREATION • WEBER SHANDWICK, PARIS

MEDIA • MEDIABRANDS, NEUILLY-SUR-SEINE

PR • WEBER SHANDWICK, PARIS

B09/041 • SPAIN •

TECH-LED BRAND EXPERIENCE

TITLE • SAMSUNG UNFEAR

BRAND • SAMSUNG SPAIN

PRODUCT • UNFEAR APP

ENTERED BY • CHEIL WORLDWIDE, MADRID

IDEA CREATION • CHEIL WORLDWIDE, MADRID

PRODUCTION • CHEIL WORLDWIDE, MADRID /

SOMOS 5, MADRID

MEDIA • CHEIL WORLDWIDE, MADRID

PR • CHEIL WORLDWIDE, MADRID

POST PRODUCTION • CHEIL WORLDWIDE, MADRID / SOMOS 5, MADRID

B09/066 • ARGENTINA •

TECH-LED BRAND EXPERIENCE

TITLE • THE ARTOIS PROBABILITY

BRAND • ANHEUSER-BUSCH INBEV, STELLA ARTOIS

PRODUCT • STELLA ARTOIS

ENTERED BY • GUT, BUENOS AIRES

IDEA CREATION • GUT, BUENOS AIRES

PRODUCTION • KETAMA, BUENOS AIRES

POST PRODUCTION • KETAMA, BUENOS AIRES

C02/012 • UNITED KINGDOM •

RETAIL PROMOTIONS & COMPETITIONS

TITLE • FRIES CLAIMS

BRAND • MCDONALD’S

PRODUCT • MCDONALD’S

ENTERED BY • LEO BURNETT, LONDON

IDEA CREATION • LEO BURNETT, LONDON

PRODUCTION • PRODIGIOUS, LONDON

MEDIA • OMD WORLDWIDE, LONDON

PR • READY10, LONDON

POST PRODUCTION • PRODIGIOUS, LONDON

D01/061 • USA •

LIVE BRAND EXPERIENCE OR ACTIVATION

TITLE • NRA CHILDREN’S MUSEUM

BRAND • CHANGE THE REF

PRODUCT • CHANGE THE REF

ENTERED BY • OGILVY, CHICAGO

IDEA CREATION • OGILVY, CHICAGO

PRODUCTION • HUNGRY MAN, LOS ANGELES / HOGARTH WORLDWIDE, SÃO PAULO / SANDRO

FILMS, CHICAGO

PR • TUSK STRATEGIES, WASHINGTON DC

POST PRODUCTION • NO6, NEW YORK / BEACON

STREET STUDIOS, LOS ANGELES

D03/060 • USA •

BRAND-OWNED EXPERIENCES

TITLE • DIVERSITREE

BRAND • CLARITIN

PRODUCT • CLARITIN ALLERGY MEDICINE

ENTERED BY • ENERGY BBDO, CHICAGO

IDEA CREATION • ENERGY BBDO, CHICAGO

MEDIA • TWELVENOTE, NEW YORK

PR • COYNE PR, NEW YORK

POST PRODUCTION • CANJA AUDIO CULTURE, CURITIBA

D03/073 • USA •

BRAND-OWNED EXPERIENCES

TITLE • THE BRAKE ROOM

BRAND • CHICK-FIL-A

PRODUCT • CHICK-FIL-A

ENTERED BY • MCCANN, NEW YORK

IDEA CREATION • MCCANN, NEW YORK

PRODUCTION • FACTORY 360, NEW YORK / CRAFT WORLDWIDE, NEW YORK

MEDIA • PUBLICIS, CHICAGO

PR • BRAND PUBLIC RELATIONS, ATLANTA

D04/030 • AUSTRALIA •

SPONSORSHIP & BRAND PARTNERSHIP

TITLE • BUNDY MIXER

BRAND • BUNDABERG

PRODUCT • BUNDABERG RUM

ENTERED BY • LEO BURNETT, SYDNEY

IDEA CREATION • LEO BURNETT, SYDNEY

PRODUCTION • MINT FILMS, GLEBE

MEDIA • FOUNDATION, SYDNEY

PR • HERD MSL SYDNEY

D04/038 • USA •

SPONSORSHIP & BRAND PARTNERSHIP

TITLE • CERTIFIED CARE

BRAND • RAID

PRODUCT • SC JOHNSON / RAID

ENTERED BY • ENERGY BBDO, CHICAGO

IDEA CREATION • ENERGY BBDO, CHICAGO

MEDIA • PHD, CHICAGO

PR • ZENO GROUP, CHICAGO

D04/066 • ARGENTINA •

SPONSORSHIP & BRAND PARTNERSHIP

TITLE • EAT LIKE A CHAMP

BRAND • PEDIDOS YA

PRODUCT • PEDIDOS YA

ENTERED BY • GUT, BUENOS AIRES

IDEA CREATION • GUT, BUENOS AIRES

PRODUCTION • LANDIA, BUENOS AIRES

D05/047 • UNITED KINGDOM • LAUNCH / RE-LAUNCH

TITLE • SMART PLANTS

BRAND • PLANT DROP

PRODUCT • PLANT DROP: ECOMMERCE HOUSE PLANT RETAIL

ENTERED BY • MCCANN, LONDON

IDEA CREATION • MCCANN, LONDON / MCCANN

HEALTH, LONDON

PRODUCTION • CRAFT, LONDON

PR • WEBER SHANDWICK, LONDON

D05/051 • HONDURAS • LAUNCH / RE-LAUNCH

TITLE • HEAVEN FISH

BRAND • REGAL SPRING

PRODUCT • FARMED FISH FOR EXPORT

ENTERED BY • OGILVY HONDURAS, TEGUCIGALPA

IDEA CREATION • OGILVY HONDURAS, TEGUCIGALPA

PRODUCTION • 14 AL CENTRO LATAM, TEGUCIGALPA

POST PRODUCTION • 14 AL CENTRO LATAM, TEGUCIGALPA / JSM MUSIC, NEW YORK

D06/005 • USA •

360 INTEGRATED BRAND EXPERIENCE

TITLE • TIDE LUCKY JERSEY

BRAND • TIDE

PRODUCT • TIDE HYGIENIC CLEAN POWER PODS

ENTERED BY • SAATCHI & SAATCHI, NEW YORK

IDEA CREATION • SAATCHI & SAATCHI, NEW YORK

PRODUCTION • DIVISION7, LOS ANGELES

PR • MARINA MAHER COMMUNICATIONS, NEW YORK

POST PRODUCTION • HARBOR PICTURE COMPANY, NEW YORK / PICKLE MUSIC, NEW YORK

E03/068 • UNITED KINGDOM •

SINGLE-MARKET CAMPAIGN

TITLE • MAYO MCHACK

BRAND • HELLMANN’S

PRODUCT • HELLMANN’S MAYONNAISE

ENTERED BY • EDELMAN, LONDON

IDEA CREATION • EDELMAN, LONDON

MEDIA • MINDSHARE, LONDON

PR • EDELMAN, LONDON

E04/033 • UNITED KINGDOM •

SOCIAL BEHAVIOUR

TITLE • RAISE YOUR ARCHES

BRAND • MCDONALD’S

PRODUCT • MCDONALD’S

ENTERED BY • LEO BURNETT, LONDON

IDEA CREATION • LEO BURNETT, LONDON

PRODUCTION • MOXIE PICTURES, LONDON

MEDIA • OMD WORLDWIDE, LONDON

POST PRODUCTION • FRAMESTORE, LONDON / 750MPH, LONDON

E04/099 • ARGENTINA • SOCIAL BEHAVIOUR

TITLE • THE POSTPONED DAY

BRAND • LALCEC

PRODUCT • LALCEC

ENTERED BY • GREY ARGENTINA, BUENOS AIRES

IDEA CREATION • GREY ARGENTINA, BUENOS AIRES

PRODUCTION • LANDIA, BUENOS AIRES

PR • GREY ARGENTINA, BUENOS AIRES

E05/004 • PORTUGAL • CULTURAL INSIGHT

TITLE • PORTUGUESE (RE)CONSTITUTION

BRAND • PENGUIN RANDOM HOUSE

PRODUCT • PENGUIN BOOKS

ENTERED BY • FCB LISBON

IDEA CREATION • FCB LISBON

PRODUCTION • SHOW OFF | MOLA, LISBON

E07/152 • UNITED KINGDOM •

CORPORATE PURPOSE & CSR

TITLE • THE LAST PHOTO

BRAND • ITV X CALM

PRODUCT • ITV X CALM

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • CAIN & ABEL, LONDON

MEDIA • THE7STARS, LONDON

PR • HOPE & GLORY, LONDON

E07/186 • USA •

CORPORATE PURPOSE & CSR

TITLE • SEE MY SKIN

BRAND • VASELINE

PRODUCT • VASELINE

ENTERED BY • EDELMAN, NEW YORK

IDEA CREATION • EDELMAN, NEW YORK

PRODUCTION • EDELMAN, NEW YORK / U-STUDIO, NEW YORK CITY / GIRL CULTURE FILMS, CALIFORNIA

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK

POST PRODUCTION • CAROUSEL, LONG BEACH / BIG SYNC MUSIC, LONDON / SONIC UNION, NEW YORK

E08/036 • ITALY •

MARKET DISRUPTION

TITLE • THE CLOSER

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN

PRODUCTION • DIVISION, PARIS

MEDIA • DENTSU REDSTAR, LONDON

PR • EDELMAN, LONDON / FAST HORSE, MINNEAPOLIS

POST PRODUCTION • THE MILL, PARIS

BRONZE LIONS

A01/012 • BRAZIL •

FOOD & DRINK

TITLE • HEINZ TATTOO INK

BRAND • HEINZ

PRODUCT • HEINZ TOMATO KETCHUP

EXPERIENCE TRACK WINNERS /BRAND EXPERIENCE & ACTIVATION

ENTERED BY • SOKO, SAO PAULO

IDEA CREATION • SOKO, SAO PAULO

PRODUCTION • DILUVIO, RIO DE JANEIRO

PR • VSK PUBLIC RELATIONS, NEW YORK

A01/026 • BELGIUM • FOOD & DRINK

TITLE • CHERNIGIVSKE - THE BEER WITH A UKRAINIAN HEART

BRAND • CHERNIGIVSKE

PRODUCT • CHERNIGIVSKE

ENTERED BY • ANHEUSER-BUSCH INBEV, LEUVEN

IDEA CREATION • DRAFTLINE EUROPE, LONDON

PRODUCTION • DRAFTLINE EUROPE, LONDON

MEDIA • DRAFTLINE EUROPE, LONDON

PR • WEBER SHANDWICK, LONDON

POST PRODUCTION • DRAFTLINE EUROPE, LONDON

A05/046 • ARGENTINA •

RETAIL

TITLE • WORLD CUP DELIVERY

BRAND • PEDIDOS YA

PRODUCT • PEDIDOS YA APP

ENTERED BY • GUT, BUENOS AIRES

IDEA CREATION • GUT, BUENOS AIRES

PRODUCTION • GUT, BUENOS AIRES / PAISANOS.IO, BUENOS AIRES

A06/018 • MEXICO • TRAVEL / LEISURE

TITLE • BORDERLESS WEDDINGS

BRAND • AEROMÉXICO

PRODUCT • AEROMÉXICO

ENTERED BY • AEROMÉXICO, MEXICO CITY

IDEA CREATION • AEROMÉXICO, MEXICO CITY

PRODUCTION • PRIMO CONTENT, MEXICO CITY /

STEREO MONKEY STUDIO, MIRAFLORES

MEDIA • AEROMÉXICO, MEXICO CITY

PR • AEROMÉXICO, MEXICO CITY

A07/037 • BRAZIL •

MEDIA / ENTERTAINMENT

TITLE • GUARDED BUS STOP

BRAND • ELETROMIDIA

PRODUCT • ELETROMIDIA

ENTERED BY • ALMAPBBDO, SÃO PAULO

IDEA CREATION • ALMAPBBDO, SÃO PAULO

PRODUCTION • CINE, SÃO PAULO / ANTFOOD, SÃO PAULO / ELETROMIDIA, SÃO PAULO

MEDIA • ELETROMIDIA, SÃO PAULO

A08/033 • BRAZIL •

CONSUMER SERVICES / B2B

TITLE • THE AUTISM JOURNEY

BRAND • TELEFONICA’S VIVO

PRODUCT • ONLINE TOOL

ENTERED BY • AFRICA CREATIVE DDB, SÃO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SÃO PAULO

PRODUCTION • LUEGO, SÃO PAULO / SANTERIA, SÃO PAULO / SATELITE AUDIO, SÃO PAULO

POST PRODUCTION • TRIBBO POST, SÃO PAULO

B01/021 • FINLAND •

SOCIAL ENGAGEMENT & INTEG LIVE EXP

TITLE • MCDRIP

BRAND • MCDONALD’S

PRODUCT • MCDONALD’S

ENTERED BY • NORD DDB, HELSINKI

IDEA CREATION • NORD DDB, HELSINKI

PRODUCTION • NORD DDB, HELSINKI

MEDIA • NORD DDB, HELSINKI / OMD FINLAND, HELSINKI PR • NORD DDB, HELSINKI

B02/028 • CANADA •

USE OF MOBILE & DEVICES

TITLE • MISSING MATOAKA

BRAND • MUSKRAT MAGAZINE

PRODUCT • ONLINE MAGAZINE

ENTERED BY • BBDO, TORONTO

IDEA CREATION • BBDO, TORONTO

PRODUCTION • FLARE BBDO, TORONTO PR • GLOSSY PR, TORONTO / HYPE PR, TORONTO

B02/045 • CHILE • USE OF MOBILE & DEVICES

TITLE • SAFELIST

BRAND • TELEFÓNICA

PRODUCT • MOVISTAR

ENTERED BY • VMLY&R, SANTIAGO

IDEA CREATION • VMLY&R, SANTIAGO

PRODUCTION • LA FUERZA PRODUCCIONES, SANTIAGO

B10/018 • USA • CROSS-PLATFORM DIGITAL EXPERIENCE

TITLE • ADLAM - AN ALPHABET TO PRESERVE A CULTURE

BRAND • MICROSOFT

PRODUCT • MICROSOFT 365

ENTERED BY • MCCANN, NEW YORK

IDEA CREATION • MCCANN, NEW YORK

PRODUCTION • CRAFT WORLDWIDE, NEW YORK / SPIRIT MCCANN, CITE DU NIGER / JAMRA PATEL, PORTLAND / HUMAN WORLDWIDE, NEW YORK / ANTINOMY STUDIO, AMSTERDAM

C01/036 • TURKEY • RETAIL / IN-STORE EXPERIENCE

TITLE • IS THAT HEINZ?

BRAND • HEINZ

PRODUCT • HEINZ TOMATO KETCHUP

ENTERED BY • WUNDERMAN THOMPSON TURKEY, ISTANBUL

IDEA CREATION • WUNDERMAN THOMPSON TURKEY, ISTANBUL

PRODUCTION • MIEL FILM, ISTANBUL

C02/037 • BRAZIL • RETAIL PROMOTIONS & COMPETITIONS

TITLE • COCA-COLA MAGIC AUDIOS

BRAND • THE COCA-COLA COMPANY

PRODUCT • COCA-COLA AND COCA-COLA NO SUGAR

ENTERED BY • OGILVY, SÃO PAULO

IDEA CREATION • OGILVY, SÃO PAULO

PRODUCTION • TAKE BLIP, BELO HORIZONTE / SAILOR STUDIO, SÃO PAULO / A-GANDAIA STUDIO, SÃO PAULO

C03/024 • ARGENTINA •

CUSTOMER ACQUISITION & RETENTION

TITLE • EAT LIKE A CHAMP

BRAND • PEDIDOS YA

PRODUCT • PEDIDOS YA

ENTERED BY • GUT, BUENOS AIRES

IDEA CREATION • GUT, BUENOS AIRES

PRODUCTION • LANDIA, BUENOS AIRES

D01/094 • USA •

LIVE BRAND EXPERIENCE OR ACTIVATION

TITLE • 900 MINUTES FOR EQUALITY

BRAND • CORONA

PRODUCT • CORONA

ENTERED BY • WE BELIEVERS, NEW YORK

IDEA CREATION • WE BELIEVERS, NEW YORK

PRODUCTION • WE DOERS, NEW YORK / LANDIA, MEXICO CITY

D01/099 • BRAZIL •

LIVE BRAND EXPERIENCE OR ACTIVATION

TITLE • BRAHMA MEDICAL DEPARTMENT

BRAND • BRAHMA

PRODUCT • BRAHMA BEER

ENTERED BY • AFRICA CREATIVE DDB, SÃO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SÃO PAULO

PRODUCTION • PBA CINEMA, SÃO PAULO / SATELITE

AUDIO, SÃO PAULO / MONKEY, SÃO PAULO / DRAFTLINE INTEGRATED PRODUCTION, SÃO PAULO

POST PRODUCTION • MASSAI, SÃO PAULO

D02/016 • UNITED ARAB EMIRATES •

GUERRILLA MARKETING & STUNTS

TITLE • THE HEINZJACK

BRAND • HEINZ

PRODUCT • HEINZ KETCHUP

ENTERED BY • FP7 MCCANN, DUBAI

IDEA CREATION • FP7 MCCANN, DUBAI

PRODUCTION • FP7 MCCANN, DUBAI / VUZ, DUBAI

MEDIA • FP7 MCCANN, DUBAI / VUZ, DUBAI / CARAT, DUBAI

PR • FP7 MCCANN, DUBAI

POST PRODUCTION • FP7 MCCANN, DUBAI / VUZ, DUBAI

D02/025 • USA •

GUERRILLA MARKETING & STUNTS

TITLE • CHAMPIONS LEAGUE CRASHERS

BRAND • PEPSICO PURCHASE

PRODUCT • LAY’S

ENTERED BY • SLAP GLOBAL, NEW YORK

IDEA CREATION • SLAP GLOBAL, NEW YORK

PRODUCTION • WASHINGTON SQUARE FILMS, NEW YORK / UNIT9, LONDON

D02/088 • BRAZIL •

GUERRILLA MARKETING & STUNTS

TITLE • UNBANNED ARMBAND

BRAND • ALL OUT

PRODUCT • ALL OUT

ENTERED BY • ALMAPBBDO, SAO PAULO

IDEA CREATION • ALMAPBBDO, SAO PAULO

PRODUCTION • UM STUDIO, SAO PAULO

PR • ALMAPBBDO, SAO PAULO

D02/100 • UNITED KINGDOM •

GUERRILLA MARKETING & STUNTS

TITLE • THE LAST PHOTO

BRAND • ITV X CALM

PRODUCT • ITV X CALM

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • CAIN & ABEL, LONDON

MEDIA • THE7STARS, LONDON

PR • HOPE & GLORY, LONDON

D04/024 • USA •

SPONSORSHIP & BRAND PARTNERSHIP

TITLE • THE HIGH STAKES BEER AD

BRAND • BLUE MOON

PRODUCT • COORS LIGHT, MILLER LITE & BLUE MOON

ENTERED BY • DROGA5, PART OF ACCENTURE SONG, NEW YORK

IDEA CREATION • DROGA5, PART OF ACCENTURE SONG, NEW YORK

PRODUCTION • PRODCO, LOS ANGELES MEDIA • CONNECT, CHICAGO

D04/050 • GERMANY •

SPONSORSHIP & BRAND PARTNERSHIP

TITLE • OREO CHEAT COOKIES

BRAND • MONDELEZ EUROPE

PRODUCT • OREO

ENTERED BY • SAATCHI & SAATCHI, DUSSELDORF

IDEA CREATION • SAATCHI & SAATCHI, DUSSELDORF

PRODUCTION • ICONOCLAST, BERLIN

D04/092 • USA •

SPONSORSHIP & BRAND PARTNERSHIP

TITLE • DOGS WITHOUT BORDERS

BRAND • SFBO FRENCH-BRAZILIAN SOCIETY OF ONCOLOGY)

PRODUCT • KDOG CANCER DETECT GROUP

ENTERED BY • VMLY&R, NEW YORK

IDEA CREATION • VMLY&R, NEW YORK / VMLY&R, SÃO

PAULO / VMLY&R, MADRID

PRODUCTION • DIGITAL 21, SÃO PAULO

D05/024 • ITALY • LAUNCH / RE-LAUNCH

TITLE • HEINEKICKS

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN / BBH, SINGAPORE

E02/023 • BRAZIL • CHALLENGER BRAND

TITLE • PETRA MILK

BRAND • PETRA BEER

PRODUCT • PETRA BEER

ENTERED BY • BETC HAVAS, SÃO PAULO

IDEA CREATION • BETC HAVAS, SÃO PAULO

PRODUCTION • MERCI STUDIOS, SÃO PAULO / ALMA

1111 AUDIO, SÃO PAULO

MEDIA • BETC HAVAS, SÃO PAULO

POST PRODUCTION • MERCI STUDIOS, SÃO PAULO

EXPERIENCE TRACK WINNERS /BRAND EXPERIENCE & ACTIVATION

E03/049 • USA •

SINGLE-MARKET CAMPAIGN

TITLE • THE TAX FREE BAGEL

BRAND • PHILADELPHIA CREAM CHEESE

PRODUCT • CREAM CHEESE

ENTERED BY • GUT, MIAMI

IDEA CREATION • GUT, MIAMI

PRODUCTION • STREET FACTORY MEDIA, MINNEAPOLIS

MEDIA • STARCOM, CHICAGO

PR • ZENO GROUP, CHICAGO

E04/117 • ARGENTINA •

SOCIAL BEHAVIOUR

TITLE • SCROLLING THERAPY

BRAND • EUROFARMA

PRODUCT • EUROFARMA

ENTERED BY • DENTSU CREATIVE, BUENOS AIRES

IDEA CREATION • DENTSU CREATIVE, BUENOS AIRES / DENTSU CREATIVE, NEW YORK / DENTSU CREATIVE, CHICAGO

PRODUCTION • FRIENDS AND FAMILY, LOS ANGELES / THE YOUTH, CURITIBA

POST PRODUCTION • COLOSSAL, CURITIBA / CANJA

AUDIO CULTURE, CURITIBA / CUTTERS, CHICAGO / FLAVOR, CHICAGO

E05/076 • FRANCE •

CULTURAL INSIGHT

TITLE • ANNE DE GAULLE

BRAND • FONDATION ANNE DE GAULLE

PRODUCT • ASSOCIATION

ENTERED BY • HAVAS PARIS

IDEA CREATION • HAVAS PARIS

PR • FRANCE INFO, PARIS

E07/029 • AUSTRALIA •

CORPORATE PURPOSE & CSR

TITLE • R PLATES

BRAND • MYCAR TYRE & AUTO

PRODUCT • MYCAR TYRE & AUTO

ENTERED BY • TBWA\SYDNEY

IDEA CREATION • TBWA\SYDNEY

MEDIA • HEARTS & SCIENCE, SYDNEY

PR • ELEVEN, SYDNEY / FLEISHMANHILLARD, SYDNEY

E07/071 • USA •

CORPORATE PURPOSE & CSR

TITLE • ARE YOU PRESS WORTHY?

BRAND • COLUMBIA JOURNALISM REVIEW

PRODUCT • COLUMBIA JOURNALISM REVIEW

ENTERED BY • TBWA\CHIAT\DAY, NEW YORK CITY

IDEA CREATION • TBWA\CHIAT\DAY, NEW YORK CITY

PRODUCTION • REDSLASH, NEW YORK

POST PRODUCTION • REDSLASH, NEW YORK

E07/118 • ITALY •

CORPORATE PURPOSE & CSR

TITLE • PASSIVE COOKING

BRAND • BARILLA

PRODUCT • BARILLA

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN

PRODUCTION • CABINAA, MILANO / ROBILANTASSOCIATI, MILAN

PR • MSL GROUP, LONDON

POST PRODUCTION • SCREENPLAY, MILAN

E07/142 • CANADA •

CORPORATE PURPOSE & CSR

TITLE • RUNNER 321

BRAND • ADIDAS

PRODUCT • ADIDAS

ENTERED BY • FCB TORONTO

IDEA CREATION • FCB TORONTO

PRODUCTION • 456 STUDIOS, TORONTO

PR • CURRENT PR, TORONTO

POST PRODUCTION • SCHOOL EDITING, TORONTO / ALTER EGO, TORONTO / OSO AUDIO, TORONTO

E07/147 • INDIA •

CORPORATE PURPOSE & CSR

TITLE • SURAKSHA KA TEEKA

BRAND • MORTEIN

PRODUCT • PRODUCT

ENTERED BY • DENTSU CREATIVE, GURGAON

IDEA CREATION • DENTSU CREATIVE, GURGAON

MEDIA • DENTSU CREATIVE, GURGAON

BRAND EXPERIENCE & ACTIVATION

Grand Prix

CREATIVE STRATEGY

RENAULT - PLUG-INN

RENAULT

PUBLICIS CONSEIL, PARIS

FRANCE

GRAND PRIX

A04/008 • FRANCE • AUTOMOTIVE

TITLE • RENAULT - PLUG-INN

BRAND • RENAULT

PRODUCT • PLUG-INN

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • PUBLICIS SAPIENT, PARIS

GRAND PRIX

A01/023 • USA •

FOOD & DRINK

TITLE • M&M’S - SPOKESCANDIES ON PAUSE

BRAND • M&M’S

PRODUCT • M&M’S

ENTERED BY • BBDO, NEW YORK

IDEA CREATION • BBDO, NEW YORK

PRODUCTION • PRETTYBIRD, LOS ANGELES

MEDIA • ESSENCEMEDIACOM, NEW YORK

PR • WEBER SHANDWICK, NEW YORK

A02/008 • UNITED KINGDOM •

CONSUMER GOODS

TITLE • ME, MY AUTISM & I

BRAND • RECKITT AND AMBITIOUS ABOUT AUTISM

PRODUCT • VANISH

ENTERED BY • HAVAS, LONDON

IDEA CREATION • HAVAS, LONDON

PRODUCTION • SMUGGLER, LONDON

MEDIA • ZENITH, LONDON

PR • ONE GREEN BEAN, LONDON

D01/038 • HONDURAS •

BRAVE BRANDS

TITLE • MORNING AFTER ISLAND

BRAND • GRUPO ESTRATEGICO PAE

PRODUCT • HUMAN RIGHTS ACTIVISM

ENTERED BY • OGILVY HONDURAS, TEGUCIGALPA

IDEA CREATION • OGILVY HONDURAS, TEGUCIGALPA

PRODUCTION • 14 AL CENTRO LATAM, TEGUCIGALPA

PR • OGILVY HONDURAS, TEGUCIGALPA

POST PRODUCTION • 14 AL CENTRO LATAM, TEGUCIGALPA

D02/003 • NEW ZEALAND • COLLABORATION

TITLE • THE LAST PERFORMANCE

BRAND • PARTNERS LIFE

PRODUCT • LIFE INSURANCE

ENTERED BY • SPECIAL, AUCKLAND

IDEA CREATION • SPECIAL, AUCKLAND

PRODUCTION • SOUTH PACIFIC PICTURES, AUCKLAND

MEDIA

• SPECIAL, AUCKLAND

POST PRODUCTION

• IMAGES & SOUND, AUCKLAND

GRAND PRIX

A08/004

• NEW ZEALAND •

CONSUMER SERVICES / B2B

TITLE • THE LAST PERFORMANCE

BRAND • PARTNERS LIFE

PRODUCT

• LIFE INSURANCE

ENTERED BY • SPECIAL, AUCKLAND

IDEA CREATION • SPECIAL, AUCKLAND

PRODUCTION • SOUTH PACIFIC PICTURES, AUCKLAND

MEDIA • SPECIAL, AUCKLAND

POST PRODUCTION • IMAGES & SOUND, AUCKLAND

A09/034 • HONDURAS • NFPO / CHARITY / GOVERNMENT

TITLE • MORNING AFTER ISLAND

BRAND • GRUPO ESTRATEGICO PAE

PRODUCT • HUMAN RIGHTS ACTIVISM

ENTERED BY • OGILVY HONDURAS, TEGUCIGALPA

IDEA CREATION • OGILVY HONDURAS, TEGUCIGALPA

PRODUCTION • 14 AL CENTRO LATAM, TEGUCIGALPA

PR • OGILVY HONDURAS, TEGUCIGALPA

POST PRODUCTION • 14 AL CENTRO LATAM, TEGUCIGALPA

B02/034 • USA • AUDIENCE INSIGHT

TITLE • CHICKEN WARS

BRAND • POPEYE’S LOUISIANA KITCHEN

PRODUCT • POPEYE’S CHICKEN

ENTERED BY • GSD&M, AUSTIN

IDEA CREATION • GSD&M, AUSTIN

MEDIA

• PHD, NEW YORK / PHD, CHICAGO

PR • ALISON BROD MARKETING + COMMUNICATIONS, NEW YORK

B02/077 • UNITED KINGDOM •

AUDIENCE INSIGHT

TITLE • HAVE A WORD

BRAND • MAYOR OF LONDON

PRODUCT • MALE VIOLENCE AGAINST WOMEN

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON

PRODUCTION • SPINDLE PRODUCTIONS, LONDON

PR • OGILVY, LONDON

POST PRODUCTION • HOGARTH, LONDON

C04/008 • CANADA • LONG-TERM STRATEGY

TITLE • HOUSE OF LEGENDS

BRAND • SICKKIDS FOUNDATION

PRODUCT • SERVICE - HEALTHCARE

ENTERED BY • COSSETTE, TORONTO

IDEA CREATION • COSSETTE, TORONTO

PRODUCTION • COSSETTE, TORONTO / SCOUTS HONOUR, TORONTO

MEDIA • OMD CANADA, TORONTO

PR • CITIZEN RELATIONS, TORONTO

POST PRODUCTION • NIMIOPERE, TORONTO / ALTER EGO, TORONTO / THE VANITY, TORONTO / RAJAKOVIC ELECTRIC, TORONTO

C05/036 • USA •

CORPORATE PURPOSE & CSR

TITLE • PIÑATEX

BRAND • ANANAS ANAM + DOLE SUNSHINE

COMPANY

PRODUCT • ANANAS ANAM

ENTERED BY • L&C, NEW YORK

IDEA CREATION • L&C, NEW YORK

PRODUCTION • SUITCASE PRODUCTIONS, NEW YORK

POST PRODUCTION • AGOSTO, LIMA

E01/020 • FRANCE •

PRODUCTS / SERVICES

TITLE • RENAULT - PLUG-INN

BRAND • RENAULT

PRODUCT • PLUG-INN

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • PUBLICIS SAPIENT, PARIS

E02/003 • UNITED ARAB EMIRATES •

EXPERIENCE AND RELATIONSHIP MODELS

TITLE • SELF-CHECK OUT

BRAND • K-LYNN

PRODUCT • K-LYNN

ENTERED BY • LEO BURNETT, DUBAI

IDEA CREATION • LEO BURNETT, DUBAI

PRODUCTION • PRODIGIOUS, DUBAI

MEDIA • STARCOM, DUBAI

PR • LEO BURNETT, DUBAI

GRAND PRIX

A03/018 • INDIA •

HEALTHCARE

TITLE • THE MISSING CHAPTER

BRAND • P&G WHISPER

PRODUCT • SANITARY NAPKINS

ENTERED BY • LEO BURNETT, MUMBAI

IDEA CREATION • LEO BURNETT, MUMBAI

MEDIA • MEDIACOM, MUMBAI

B01/010 • SPAIN •

DATA & ANALYTICS

TITLE • THE 36

BRAND • DGT

PRODUCT • ROAD MOBILITY EASTER

ENTERED BY • OGILVY, MADRID

IDEA CREATION • OGILVY, MADRID

PRODUCTION • AGOSTO, BARCELONA / HOGARTH

WORLDWIDE, MADRID

MEDIA • MEDIA SAPIENS, MADRID

POST PRODUCTION • HOGARTH WORLDWIDE, MADRID

STRATEGY TRACK WINNERS /CREATIVE STRATEGY

C01/039 • NEW ZEALAND •

CHALLENGER BRAND STRATEGY

TITLE • FRIENDVERTISING

BRAND • SKINNY

PRODUCT • TELECOMS

ENTERED BY • COLENSO BBDO, AUCKLAND

IDEA CREATION • COLENSO BBDO, AUCKLAND

PRODUCTION • COLENSO BBDO, AUCKLAND / GOOD

OIL FILMS, AUCKLAND / LIQUID STUDIOS, AUCKLAND

MEDIA • PHD, AUCKLAND

PR • DRUM, AUCKLAND

POST PRODUCTION • COLENSO BBDO, AUCKLAND /

GOOD OIL FILMS, AUCKLAND / LIQUID STUDIOS, AUCKLAND

C02/002 • COLOMBIA •

BREAKTHROUGH ON A BUDGET

TITLE • INFLUENCERS’ FRIENDS

BRAND • POKER

PRODUCT • POKER BEER

ENTERED BY • DDB COLOMBIA, BOGOTÁ

IDEA CREATION • DDB COLOMBIA, BOGOTÁ

PRODUCTION • LOS NOTARIOS, BOGOTÁ

MEDIA • ZENITH, BOGOTÁ

PR • ALINA VELEZ COMUNICACIONES, BOGOTÁ

C04/010 • USA •

LONG-TERM STRATEGY

TITLE • STILL FRESH. NEVER FROZEN.

BRAND • WENDY’S

PRODUCT • WENDY’S FULL MENU.

ENTERED BY • VMLY&R, KANSAS CITY

IDEA CREATION • VMLY&R, KANSAS CITY

MEDIA • SPARK FOUNDRY, NEW YORK PR • KETCHUM, CHICAGO

C05/074 • UNITED ARAB EMIRATES •

CORPORATE PURPOSE & CSR

TITLE • THE ELECTIONS EDITION

BRAND • ANNAHAR NEWSPAPER

PRODUCT • NEWSPAPER

ENTERED BY • IMPACT BBDO, DUBAI

IDEA CREATION • IMPACT BBDO, DUBAI

PRODUCTION • DEJAVU, DUBAI

PR • IMPACT PORTER NOVELLI, DUBAI

C05/083 • UNITED KINGDOM •

CORPORATE PURPOSE & CSR

TITLE • REVERSE SELFIE

BRAND • DOVE

PRODUCT • DOVE

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON

PRODUCTION • INDEPENDENT, LONDON

MEDIA • MINDSHARE, LONDON

PR • EDELMAN, NEW YORK / EDELMAN, NEW YORK

C06/027 • USA • MARKET DISRUPTION

TITLE • BRING HOME THE BUD

BRAND • BUDWEISER

PRODUCT • BUDWEISER BEER

ENTERED BY • WIEDEN+KENNEDY, NEW YORK

IDEA CREATION • WIEDEN+KENNEDY, NEW YORK / WIEDEN+KENNEDY, SAO PAULO / AFRICA CREATIVE

DDB, SAO PAULO

PRODUCTION • WIEDEN+KENNEDY, NEW YORK

MEDIA • COPA90, LONDON

PR • ALLISON+PARTNERS, NEW YORK

POST PRODUCTION • SONIC UNION, NEW YORK

D01/012 • BRAZIL • BRAVE BRANDS

TITLE • THE PRIDE RESEARCH

BRAND • HAVAIANAS

PRODUCT • RESEARCH

ENTERED BY • MEDIA.MONKS, SÃO PAULO

IDEA CREATION • MEDIA.MONKS, SÃO PAULO

PRODUCTION • INNERPLAY.IO, SÃO PAULO / INSTITUTO DATAFOLHA, SÃO PAULO PR • LEMA+, SAO PAULO

D01/015 • USA • BRAVE BRANDS

TITLE • M&M’S - SPOKESCANDIES ON PAUSE

BRAND • M&M’S

PRODUCT • M&M’S

ENTERED BY • BBDO, NEW YORK

IDEA CREATION • BBDO, NEW YORK

PRODUCTION • PRETTYBIRD, LOS ANGELES

MEDIA • ESSENCEMEDIACOM, NEW YORK

PR • WEBER SHANDWICK, NEW YORK

D01/033 • BRAZIL • BRAVE BRANDS

TITLE • THE BEST-SELLER CONSTITUTION

BRAND • MERCADO LIBRE

PRODUCT • MERCADO LIBRE

ENTERED BY • GUT, SÃO PAULO

IDEA CREATION • GUT, SÃO PAULO

PRODUCTION • HEFTY, SÃO PAULO PR • UM WORLDWIDE, SÃO PAULO

E01/012 • USA • PRODUCTS / SERVICES

TITLE • BACKUP UKRAINE

BRAND • UNESCO X POLYCAM

PRODUCT • BACKUP UKRAINE

ENTERED BY • VIRTUE WORLDWIDE, NEW YORK

IDEA CREATION • VIRTUE WORLDWIDE, NEW YORK

PRODUCTION • VIRTUE WORLDWIDE, NEW YORK

PR • VIRTUE WORLDWIDE, NEW YORK

CREATIVE STRATEGY

Grand Prix

CREATIVE COMMERCE

THE SUBCONSCIOUS ORDER

HUNGERSTATION

WUNDERMAN THOMPSON, RIYADH

SAUDI ARABIA

GRAND PRIX

C01/001 • SAUDI ARABIA • TARGETING,INSIGHTS&PERSONALISATION

TITLE • THE SUBCONSCIOUS ORDER

BRAND • HUNGERSTATION

PRODUCT • HUNGERSTATION DELIVERY APP

ENTERED BY • WUNDERMAN THOMPSON, RIYADH

IDEA CREATION • WUNDERMAN THOMPSON, RIYADH

PRODUCTION • WUNDERMAN THOMPSON, SEATTLE

POST PRODUCTION • WUNDERMAN THOMPSON, SEATTLE

GOLD LIONS

A01/005 • USA •

FOOD & DRINK

TITLE • LUNCHABUILD THIS

BRAND • LUNCHABLES

PRODUCT • LUNCHABLES

ENTERED BY • GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO

IDEA CREATION • GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO

PRODUCTION • PROP N SPOON, NEW YORK / KERRY

COUTU MODEL MAKING, BROOKLYN / INVISIBLE INK, PHOENIX / PARAMOUNT, NEW YORK

MEDIA • STARCOM, CHICAGO

B02/023 • USA •

MOBILE-LED COMMERCE

TITLE • OREOCODES

BRAND • OREO

PRODUCT • OREO

ENTERED BY • VMLY&R COMMERCE, NEW YORK

IDEA CREATION • VMLY&R COMMERCE, NEW YORK

PRODUCTION • VMLY&R, NEW YORK

C04/025 • CANADA •

CUSTOMER ACQUISITION & RETENTION

TITLE • NXT LVL

BRAND • BANK OF MONTREAL

PRODUCT • BANK OF MONTREAL

ENTERED BY • FCB TORONTO

IDEA CREATION • FCB TORONTO

PRODUCTION • UNIFIED CONTENT, TORONTO

MEDIA • UM, TORONTO

POST PRODUCTION • UNIFIED CONTENT, TORONTO / OSO AUDIO, TORONTO

E04/024 • UNITED KINGDOM •

CORPORATE PURPOSE & CSR

TITLE • ICELAND FOOD CLUB

BRAND • ICELAND FOODS

PRODUCT • SUPERMARKET RETAILER

ENTERED BY • KETCHUM, LONDON

IDEA CREATION • KETCHUM, LONDON

PR • KETCHUM, LONDON

SILVER LIONS

A09/002 • CANADA •

NFPO / CHARITY / GOVERNMENT

TITLE • BILL IT TO BEZOS

BRAND • JANE/FINCH COMMUNITY CENTRE

PRODUCT • JANE/FINCH COMMUNITY CENTRE

ENTERED BY • ANGRY BUTTERFLY, TORONTO

IDEA CREATION • ANGRY BUTTERFLY, TORONTO

PRODUCTION • ANGRY BUTTERFLY, TORONTO

MEDIA • ANGRY BUTTERFLY, TORONTO

PR • ANGRY BUTTERFLY, TORONTO

POST PRODUCTION • ANGRY BUTTERFLY, TORONTO / PIRATE AUDIO PRODUCTION, TORONTO

B05/016 • AUSTRALIA • SUSTAINABLE COMMERCE

TITLE • FITCHIX

BRAND • HONEST EGGS CO.

PRODUCT • REGENERATIVE FARM EGGS

ENTERED BY • VMLY&R, MELBOURNE

IDEA CREATION • VMLY&R, MELBOURNE

PRODUCTION • AIRBAG, ABBOTSFORD

MEDIA • MINDSHARE, MELBOURNE

PR • BCW, MELBOURNE

C04/027 • CANADA • CUSTOMER ACQUISITION & RETENTION

TITLE • DREAM BARS

BRAND • ONTARIO LOTTERY AND GAMING

CORPORATION

PRODUCT • LOTTO MAX

ENTERED BY • FCB TORONTO

IDEA CREATION • FCB TORONTO

PRODUCTION • OFF SCREEN ROMANCE, TORONTO

MEDIA • MEDIACOM, TORONTO PR • HILL+KNOWLTON STRATEGIES, TORONTO

E02/006 • UNITED ARAB EMIRATES • SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • SELF-CHECK OUT

BRAND • K-LYNN

PRODUCT • K-LYNN

ENTERED BY • LEO BURNETT, DUBAI

IDEA CREATION • LEO BURNETT, DUBAI

PRODUCTION • PRODIGIOUS, DUBAI

MEDIA • STARCOM, DUBAI PR • LEO BURNETT, DUBAI

BRONZE LIONS

A05/018 • ITALY •

RETAIL

TITLE • TABLETOGO

BRAND • MCDONALD’S

PRODUCT • MCDONALD’S

ENTERED BY • LEO BURNETT, MILAN

IDEA CREATION • LEO BURNETT, MILAN / LEO BURNETT, CHICAGO

PRODUCTION • THE FAMILY, MILAN

MEDIA • OMD, MILAN / FUSE, MILAN

PR • MSL, CHICAGO

POST PRODUCTION • THE FAMILY, MILAN

B06/010 • BRAZIL •

INNOVATIVE USE OF MEDIA

TITLE • ACCEPT REAL COOKIES

BRAND • PIRAQUÊ

PRODUCT • COOKIES PIRAQUÊ

ENTERED BY • LEW’LARA\TBWA, SÃO PAULO

IDEA CREATION • LEW’LARA\TBWA, SÃO PAULO

PRODUCTION • IWWA AGENCIA DIGITAL, SALVADOR

MEDIA • LEW’LARA\TBWA, SÃO PAULO / UOL, SÃO PAULO

C04/007 • SWEDEN •

CUSTOMER ACQUISITION & RETENTION

TITLE • ETON - THE INDEX SHIRT

BRAND • ETON

PRODUCT • THE INDEX SHIRT

ENTERED BY • ETON AB, GANGHESTER

IDEA CREATION • VALTECH RADON, STOCKHOLM

PRODUCTION • VALTECH RADON, STOCKHOLM / ETON AB, GANGHESTER

MEDIA • VALTECH RADON, STOCKHOLM

PR • VALTECH RADON, STOCKHOLM

POST PRODUCTION • VALTECH RADON, STOCKHOLM

C04/037 • MEXICO •

CUSTOMER ACQUISITION & RETENTION

TITLE • DATA TIENDA

BRAND • GAHR WECAPITAL

PRODUCT • DATA TIENDA

ENTERED BY • DDB MEXICO, MEXICO CITY

IDEA CREATION • DDB MEXICO, MEXICO CITY

PRODUCTION • LADOBLE, MEXICO

PR • PORTER NOVELLI, MEXICO CITY

C04/039 • UNITED KINGDOM •

CUSTOMER ACQUISITION & RETENTION

TITLE • SMART PLANTS

BRAND • PLANT DROP

PRODUCT • PLANT DROP: ECOMMERCE HOUSE PLANT

RETAIL

ENTERED BY • MCCANN, LONDON

IDEA CREATION • MCCANN, LONDON / MCCANN

HEALTH, LONDON

PRODUCTION • CRAFT, LONDON

PR • WEBER SHANDWICK, LONDON

C05/010 • MAINLAND CHINA •

METAVERSE, NEW REALITIES & TECH

TITLE • KFC RE:STORE

BRAND • KFC

PRODUCT • KFC

EXPERIENCE TRACK WINNERS /CREATIVE COMMERCE

ENTERED BY • DENTSU CREATIVE, SHANGHAI

IDEA CREATION • DENTSU CREATIVE, SHANGHAI

PRODUCTION • TIMI STUDIO GROUP, SHENZHEN

MEDIA • TENCENT ADVERTISING, SHANGHAI

PR • SHANGHAI GAODING CULTURE COMMUNICATION

CO.,LTD

D03/006 • BRAZIL • PAYMENT SOLUTIONS

TITLE • 0.0 BARRIERS

BRAND • HEINEKEN

PRODUCT • HEINEKEN 0.0. ALCOHOL

ENTERED BY • LE PUB, SÃO PAOLO

IDEA CREATION • LE PUB, SÃO PAOLO

MEDIA • IPROSPECT, SÃO PAULO

PR • LEMA+, SÃO PAULO

E02/008 • UNITED ARAB EMIRATES • SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • TIME TO READ

BRAND • KINOKUNIYA

PRODUCT • KINOKUNIYA BOOKSTORE

ENTERED BY • SAATCHI & SAATCHI ME, DUBAI

IDEA CREATION • SAATCHI & SAATCHI ME, DUBAI

PRODUCTION • PRODIGIOUS, DUBAI / VOX HAUS, PORTO ALEGRE / LA MANUFACTURE PARIS

MEDIA • SAATCHI & SAATCHI ME, DUBAI

PR • SAATCHI & SAATCHI ME, DUBAI

POST PRODUCTION • PRODIGIOUS, DUBAI / VOX

HAUS, PORTO ALEGRE

Grand Prix

CREATIVE EFFECTIVENESS

SHAH RUKH KHAN-MY-AD

MONDELEZ

OGILVY, MUMBAI INDIA

STRATEGY TRACK WINNERS /CREATIVE EFFECTIVENESS

GRAND PRIX

C10/012 • INDIA •

MARKET DISRUPTION

TITLE • SHAH RUKH KHAN-MY-AD

BRAND • MONDELEZ

PRODUCT • CADBURY CELEBRATIONS

ENTERED BY • OGILVY, MUMBAI

IDEA CREATION • OGILVY, MUMBAI

PRODUCTION • PACK FILMS, MUMBAI

MEDIA • WAVEMAKER, MUMBAI

PR • OGILVY, MUMBAI

POST PRODUCTION • PACK FILMS, MUMBAI

GOLD LIONS

A01/014 • CANADA •

FOOD & DRINK

TITLE • HEINZ DRAW KETCHUP

BRAND • KRAFT HEINZ

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

MEDIA • CARAT, TORONTO / STARCOM, CHICAGO

PR • MAGIC CIRCLE WORKSHOP & COMMON GOOD, TORONTO

POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / VAPOR MUSIC GROUP, TORONTO

B01/023 • BRAZIL •

SINGLE MARKET

TITLE • THE FOAMY HAIRCUT

BRAND • BRAHMA

PRODUCT • BRAHMA BEER

ENTERED BY • AFRICA CREATIVE DDB, SÃO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SÃO PAULO

PRODUCTION • SEIVA, SÃO PAULO / SATELITE AUDIO, SÃO PAULO

POST PRODUCTION • CAJAMANGA, RIO DE JANEIRO

C08/008 • SPAIN •

BREAKTHROUGH ON A BUDGET

TITLE • INVALUABLE FOOD

BRAND • MADRID FUSION

PRODUCT • MADRID FUSION

ENTERED BY • LEO BURNETT, MADRID

IDEA CREATION • LEO BURNETT, MADRID

PRODUCTION • ATTIC FILMS, MADRID

SILVER LIONS

A02/003 • FRANCE •

CONSUMER GOODS

TITLE • HACK MARKET

BRAND • BACK MARKET

PRODUCT • BACK MARKET

ENTERED BY • MARCEL, PARIS

IDEA CREATION • MARCEL, PARIS

PRODUCTION • ARTISANS DU FILM, PARIS / GRAND BAZAR, PARIS / INSURRECTION, PARIS / PRODIGIOUS, PARIS

B01/039 • INDIA •

SINGLE MARKET

TITLE • SHAH RUKH KHAN-MY-AD

BRAND • MONDELEZ

PRODUCT • CADBURY CELEBRATIONS

ENTERED BY • OGILVY, MUMBAI

IDEA CREATION • OGILVY, MUMBAI

PRODUCTION • PACK FILMS, MUMBAI

MEDIA • WAVEMAKER, MUMBAI

PR • OGILVY, MUMBAI

POST PRODUCTION • PACK FILMS, MUMBAI

B04/011 • GERMANY • CREATIVE EFFECTIVENESS FOR GOOD

TITLE • #FLUTWEIN - OUR WORST VINTAGE

BRAND • FLUTWEIN

PRODUCT • FLUTWEIN

ENTERED BY • SEVEN.ONE ADFACTORY, MUNICH IDEA CREATION • SEVEN.ONE ADFACTORY, MUNICH / WHITE RABBIT, BUDAPEST

PRODUCTION • SEVEN.ONE ADFACTORY, MUNICH

MEDIA • WALLDECAUX, BERLIN

PR • SEVEN.ONE ADFACTORY, MUNICH

C06/004 • BRAZIL • SUSTAINED SUCCESS

TITLE • LU FROM MAGALU

BRAND • MAGAZINE LUIZA

PRODUCT • CORPORATE IMAGE

ENTERED BY • OGILVY, SÃO PAULO

IDEA CREATION • OGILVY, SÃO PAULO / MAGAZINE

LUIZA, SÃO PAULO

PRODUCTION • OAK FILMES, RIBEIRÃO PRETO / COMANDO S AUDIO, SÃO PAULO / ALOK

PRODUCTION, SÃO PAULO / SENTIMENTAL FILME, SÃO PAULO / VOGUE, SÃO PAULO

C06/008 • UNITED KINGDOM • SUSTAINED SUCCESS

TITLE • HOME OF THOUGHTFUL GIFTING

BRAND • JOHN LEWIS & PARTNERS

PRODUCT • JOHN LEWIS & PARTNERS

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

BRONZE LIONS

A01/016 • USA •

FOOD & DRINK

TITLE • APOLOGIZE THE RAINBOW

BRAND • SKITTLES

PRODUCT • SKITTLES

ENTERED BY • DDB, CHICAGO

IDEA CREATION • DDB, CHICAGO

PRODUCTION • PICROW, LOS ANGELES

MEDIA • MEDIACOM, NEW YORK

PR • WEBER SHANDWICK, CHICAGO

POST PRODUCTION • WHITEHOUSE POST, CHICAGO / CARBON VFX, CHICAGO / THE WORKS, CHICAGO

A06/004 • SPAIN •

TRAVEL / LEISURE

TITLE • INVALUABLE FOOD

BRAND • MADRID FUSION

PRODUCT • MADRID FUSION

ENTERED BY • LEO BURNETT, MADRID

IDEA CREATION • LEO BURNETT, MADRID

PRODUCTION • ATTIC FILMS, MADRID

B01/024 • USA •

SINGLE MARKET

TITLE • REAL TONE

BRAND • GOOGLE

PRODUCT • PIXEL 6

ENTERED BY • GUT, MIAMI

IDEA CREATION • GUT, MIAMI

PRODUCTION • DIVISION7, LOS ANGELES

MEDIA • PHD, NEW YORK

POST PRODUCTION • JANE STUDIOS, LOS ANGELES / HYPERBALLAD MUSIC, NEW YORK

B03/003 • USA •

GLOBAL MARKET

TITLE • PLASTIC FISHING TOURNAMENT

BRAND • AB INBEV

PRODUCT • CORONA BEER

ENTERED BY • WE BELIEVERS, NEW YORK

IDEA CREATION • WE BELIEVERS, NEW YORK

PRODUCTION • PRIMO CONTENT, BUENOS AIRES

POST PRODUCTION • STEREO MONKEY STUDIO, MIRAFLORES

B04/020 • BRAZIL •

CREATIVE EFFECTIVENESS FOR GOOD

TITLE • SALLA 2032

BRAND • HOUSE OF LAPLAND

PRODUCT • INSTITUTIONAL

ENTERED BY • AFRICA CREATIVE DDB, SÃO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SÃO PAULO

PRODUCTION • TRIATOMA, SÃO PAULO / SATELITE

AUDIO, SÃO PAULO

POST PRODUCTION • WARRIORS VFX, SÃO PAULO

C05/005 • USA •

REAL-TIME RESPONSE

TITLE • BACKUP UKRAINE

BRAND • UNESCO X POLYCAM

PRODUCT • BACKUP UKRAINE

ENTERED BY • VIRTUE WORLDWIDE, NEW YORK

IDEA CREATION • VIRTUE WORLDWIDE, NEW YORK

PRODUCTION • VIRTUE WORLDWIDE, NEW YORK

PR • VIRTUE WORLDWIDE, NEW YORK

C09/010 • MEXICO •

CHALLENGER BRAND

TITLE • DATA TIENDA

BRAND • GAHR WECAPITAL

PRODUCT • DATA TIENDA

ENTERED BY • DDB MEXICO, MEXICO CITY

IDEA CREATION • DDB MEXICO, MEXICO CITY

PRODUCTION • LADOBLE, MEXICO

PR • PORTER NOVELLI, MEXICO CITY

Grand Prix INNOVATION

MOUTHPAD AUGMENTAL WUNDERMAN THOMPSON, LIMA PERU

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN

GRAND PRIX

A01/023 • PERU •

EARLY STAGE TECHNOLOGY

TITLE • MOUTHPAD^

BRAND • AUGMENTAL

PRODUCT • MOUTHPAD^

ENTERED BY • WUNDERMAN THOMPSON, LIMA

IDEA CREATION • WUNDERMAN THOMPSON, LIMA / AUGMENTAL, SAN FRANCISCO

PRODUCTION • D AVANT GARDE PUBLISHER, BUENOS AIRES

GOLD LIONS

A06/014 • JAPAN •

PRODUCT INNOVATION

TITLE • SHELLMET

BRAND • KOUSHI CHEMICAL INDUSTRY CO., LTD.

PRODUCT • SHELLMET

ENTERED BY • TBWA\HAKUHODO INC., TOKYO

IDEA CREATION • TBWA\HAKUHODO INC., TOKYO

PRODUCTION • QUANTUM, TOKYO / ROBOT

COMMUNICATIONS, TOKYO

PR • KMC GROUP, TOKYO

SILVER LIONS

A06/009 • GERMANY •

PRODUCT INNOVATION

TITLE • MAKING INACCESSIBLE ACCESSIBLE

BRAND • ARIEL

PRODUCT • ECOCLIC® BOX

ENTERED BY • LANDOR & FITCH, HAMBURG

IDEA CREATION • LANDOR & FITCH, HAMBURG /

PROCTER & GAMBLE, GENEVA

PRODUCTION • LANDOR & FITCH, HAMBURG / PROCTER & GAMBLE, GENEVA

BRONZE LIONS

A04/006 • INDIA •

SCALABLE INNOVATION

TITLE • LAY’S SMART FARM

BRAND • LAY’S

PRODUCT • LAY’S

ENTERED BY • LEO BURNETT, MUMBAI

IDEA CREATION • LEO BURNETT, MUMBAI / CROPIN, BANGALORE

A05/011 • ITALY •

BRAND STRATEGY & EXPERIENCE

TITLE • PASSIVE COOKING

BRAND • BARILLA

PRODUCT • BARILLA

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

PRODUCTION • CABINAA, MILANO / ROBILANTASSOCIATI, MILAN

PR • MSL GROUP, LONDON

POST PRODUCTION • SCREENPLAY, MILAN

A06/038 • BRAZIL •

PRODUCT INNOVATION

TITLE • TRANSPARENCY CARD

BRAND • CONGRESSO EM FOCO

PRODUCT • TRANSPARENCY CARD

ENTERED BY • AKQA, SÃO PAULO

IDEA CREATION • AKQA, SÃO PAULO

PRODUCTION • PAY4BRAIN, SÃO PAULO / JAMUTE, SÃO PAULO

MEDIA • AKQA, SÃO PAULO

POST PRODUCTION • PAY4BRAIN, SÃO PAULO / JAMUTE, SÃO PAULO

INNOVATION

Grand Prix

CREATIVE BUSINESS TRANSFORMATION

ADLAM — AN ALPHABET TO PRESERVE A CULTURE MICROSOFT

MCCANN, NEW YORK USA

GRAND PRIX

A03/029 • USA •

TARGETING,INSIGHTS&PERSONALISATION

TITLE • ADLAM - AN ALPHABET TO PRESERVE A CULTURE

BRAND • MICROSOFT

PRODUCT • MICROSOFT 365

ENTERED BY • MCCANN, NEW YORK

IDEA CREATION • MCCANN, NEW YORK

PRODUCTION • CRAFT WORLDWIDE, NEW YORK / SPIRIT MCCANN, CITE DU NIGER / JAMRA PATEL, PORTLAND / HUMAN WORLDWIDE, NEW YORK /

ANTINOMY STUDIO, AMSTERDAM

GOLD LIONS

B03/007 • JAPAN •

COMPANY CULTURE

TITLE • WELL-BEING INDEX (GDW)

BRAND • NIKKEI INC.

PRODUCT • WELL-BEING INDEX

ENTERED BY • DENTSU INC., TOKYO

IDEA CREATION • DENTSU INC., TOKYO

MEDIA • DENTSU INC., TOKYO / NIKKEI INC., TOKYO

PR • DENTSU INC., TOKYO

C02/005 • FRANCE •

SERVICE DESIGN

TITLE • RENAULT - PLUG-INN

BRAND • RENAULT

PRODUCT • PLUG-INN

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • PUBLICIS SAPIENT, PARIS

SILVER LIONS

A04/010 • GERMANY •

CREATIVE USE OF EMERGING TECH

TITLE • DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY.

BRAND • DOT INCORPORATION

PRODUCT • DOT INCORPORATION

ENTERED BY • SERVICEPLAN, MUNICH

IDEA CREATION • SERVICEPLAN, MUNICH /

SERVICEPLAN KOREA, SEOUL

PRODUCTION • PAULUS.CO., LTD, SEOUL

B01/024 • MAINLAND CHINA •

OPERATIONAL TRANSFORMATION

TITLE • CORONA EXTRA LIME

BRAND • CORONA

PRODUCT • CORONA EXTRA LIME

ENTERED BY • DRAFTLINE, SHANGHAI

IDEA CREATION • DAVID, BOGOTÁ / DAVID, NEW YORK / DRAFTLINE, SHANGHAI

PRODUCTION • DRAFTLINE, SHANGHAI / MACARENA & CO, BOGOTA

PR • DRD4, SHANGHAI

POST PRODUCTION • MARA, BOGOTA

D01/005 • INDIA •

VENTURE MODELS & CORP INNOVATION

TITLE • LAY’S SMART FARM

BRAND • LAY’S

PRODUCT • LAY’S

ENTERED BY • LEO BURNETT, MUMBAI

IDEA CREATION • LEO BURNETT, MUMBAI / CROPIN, BANGALORE

BRONZE LIONS

A01/023 • USA • EXPERIENCE TRANSFORMATION

TITLE • ADLAM - AN ALPHABET TO PRESERVE A CULTURE

BRAND • MICROSOFT

PRODUCT • MICROSOFT 365

ENTERED BY • MCCANN, NEW YORK

IDEA CREATION • MCCANN, NEW YORK

PRODUCTION • CRAFT WORLDWIDE, NEW YORK / SPIRIT MCCANN, CITE DU NIGER / JAMRA PATEL, PORTLAND / HUMAN WORLDWIDE, NEW YORK / ANTINOMY STUDIO, AMSTERDAM

A04/008 • USA •

CREATIVE USE OF EMERGING TECH

TITLE • CERTIFIED HUMAN

BRAND • INTEL

PRODUCT • INTEL

ENTERED BY • DENTSU CREATIVE, CHICAGO

IDEA CREATION • DENTSU CREATIVE, CHICAGO

PRODUCTION • ASL, NEW YORK

MEDIA • CARAT, NEW YORK

POST PRODUCTION • ORANGE SLICE, CHICAGO / JAMUTE, SAO PAULO / FUZE IMAGE, SALVADOR

B02/030 • MEXICO • BRAND PURPOSE & IMPACT

TITLE • DATA TIENDA

BRAND • GAHR WECAPITAL

PRODUCT • DATA TIENDA

ENTERED BY • DDB MEXICO, MEXICO CITY

IDEA CREATION • DDB MEXICO, MEXICO CITY

PRODUCTION • LADOBLE, MEXICO

C01/044 • JAPAN • PRODUCT

TITLE • SHELLMET

BRAND • KOUSHI CHEMICAL INDUSTRY CO., LTD.

PRODUCT • SHELLMET

ENTERED BY • TBWA\HAKUHODO INC., TOKYO

IDEA CREATION • TBWA\HAKUHODO INC., TOKYO

PRODUCTION • QUANTUM, TOKYO / ROBOT COMMUNICATIONS, TOKYO

PR • KMC GROUP, TOKYO

Grand Prix

MOBILE

WORLD CUP DELIVERY

PEDIDOS YA

GUT, BUENOS AIRES

ARGENTINA

GRAND PRIX

A01/021 • ARGENTINA

ACTIVATION BY LOCATION

TITLE • WORLD CUP DELIVERY

BRAND • PEDIDOS YA

PRODUCT • PEDIDOS YA APP

ENTERED BY • GUT, BUENOS AIRES

IDEA CREATION • GUT, BUENOS AIRES

PRODUCTION • GUT, BUENOS AIRES / PAISANOS.IO, BUENOS AIRES

GOLD LIONS

A07/015 • FRANCE

MOBILE-LED COMMERCE

TITLE • RENAULT - PLUG-INN

BRAND • RENAULT

PRODUCT • PLUG-INN

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • PUBLICIS SAPIENT, PARIS

B05/043 • BRAZIL

SOCIAL PURPOSE

TITLE • TRANSPARENCY CARD

BRAND • CONGRESSO EM FOCO

PRODUCT • TRANSPARENCY CARD

ENTERED BY • AKQA, SÃO PAULO

IDEA CREATION • AKQA, SÃO PAULO

PRODUCTION • PAY4BRAIN, SÃO PAULO / JAMUTE, SÃO PAULO

MEDIA • AKQA, SÃO PAULO

POST PRODUCTION • PAY4BRAIN, SÃO PAULO / JAMUTE, SÃO PAULO

SILVER LIONS

A04/016 • CANADA

DATA / INSIGHT

TITLE • INFLATION COOKBOOK

BRAND • SKIP THE DISHES

PRODUCT • SKIP EXPRESS LANE

ENTERED BY • DENTSU CREATIVE, TORONTO

IDEA CREATION • DENTSU CREATIVE, TORONTO

PRODUCTION • DENTSU CREATIVE, TORONTO

PR • POMP AND CIRCUMSTANCE, TORONTO / EGS

GROUP PR, MONTREAL

POST PRODUCTION • SAINTS EDITORIAL, TORONTO / GRAYSON MUSIC, TORONTO

A08/017

• UNITED KINGDOM

MOBILE-LED CREATIVITY

TITLE • THE CHAT

BRAND

• BREAST CANCER NOW

PRODUCT • BREAST CANCER CHARITY

ENTERED BY • BMB, LONDON

IDEA CREATION • BMB, LONDON

PRODUCTION • BMB, LONDON

PR • W COMMUNICATIONS, LONDON

A08/019 • SWEDEN

MOBILE-LED CREATIVITY

TITLE • DEALS STUCK IN TIME

BRAND • MCDONALD’S

PRODUCT • MCDONALD’S

ENTERED BY • NORD DDB, STOCKHOLM

IDEA CREATION • NORD DDB, STOCKHOLM

PRODUCTION • NORD DDB, STOCKHOLM / FILMIC ART, STOCKHOLM

MEDIA • NORD DDB, STOCKHOLM / OMD, STOCKHOLM

PR • NORD DDB, STOCKHOLM

POST PRODUCTION • NORD DDB, STOCKHOLM

BRONZE LIONS

A05/012 • SPAIN

INNOVATIVE USE OF TECHNOLOGY

TITLE • SAMSUNG UNFEAR

BRAND • SAMSUNG SPAIN

PRODUCT • UNFEAR APP

ENTERED BY • CHEIL WORLDWIDE, MADRID

IDEA CREATION • CHEIL WORLDWIDE, MADRID

PRODUCTION • CHEIL WORLDWIDE, MADRID / SOMOS 5, MADRID

MEDIA • CHEIL WORLDWIDE, MADRID

PR • CHEIL WORLDWIDE, MADRID

POST PRODUCTION • CHEIL WORLDWIDE, MADRID / SOMOS 5, MADRID

A06/006 • BRAZIL

ADVANCED LEARNING TECHNOLOGIES

TITLE • COCA-COLA MAGIC AUDIOS

BRAND • THE COCA-COLA COMPANY

PRODUCT • COCA-COLA AND COCA-COLA NO SUGAR

ENTERED BY • OGILVY, SÃO PAULO

IDEA CREATION • OGILVY, SÃO PAULO

PRODUCTION • TAKE BLIP, BELO HORIZONTE / SAILOR STUDIO, SÃO PAULO / A-GANDAIA STUDIO, SÃO PAULO

A08/036 • USA

MOBILE-LED CREATIVITY

TITLE • OREOCODES

BRAND • OREO

PRODUCT • OREO

ENTERED BY • VMLY&R COMMERCE, NEW YORK

IDEA CREATION • VMLY&R COMMERCE, NEW YORK

PRODUCTION • VMLY&R, NEW YORK

B05/030 • MEXICO

SOCIAL PURPOSE

TITLE • RAINBOW WASHING DETECTOR

BRAND • CAPAXIA

PRODUCT • RAINBOW WASHING DETECTOR

ENTERED BY • DDB MEXICO, MEXICO CITY

IDEA CREATION • DDB MEXICO, MEXICO CITY

B05/035 • ARGENTINA

SOCIAL PURPOSE

TITLE • SCROLLING THERAPY

BRAND • EUROFARMA

PRODUCT • EUROFARMA

ENTERED BY • DENTSU CREATIVE, BUENOS AIRES

IDEA CREATION • DENTSU CREATIVE, BUENOS AIRES / DENTSU CREATIVE, NEW YORK / DENTSU CREATIVE, CHICAGO

PRODUCTION • FRIENDS AND FAMILY, LOS ANGELES / THE YOUTH, CURITIBA

POST PRODUCTION • COLOSSAL, CURITIBA / CANJA

AUDIO CULTURE, CURITIBA / CUTTERS, CHICAGO / FLAVOR, CHICAGO

C01/012 • PERU

MOBILE WEBSITES

TITLE • REDESIGNING FOR E-NCLUSION

BRAND • PLAZA VEA

PRODUCT • PLAZA VEA

ENTERED BY • FAHRENHEIT DDB, LIMA

IDEA CREATION • FAHRENHEIT DDB, LIMA

PRODUCTION • QUECHUA FILMS, CUSCO / QUECHUA FILMS, CUSCO

The advantage of someone whose reservoir of knowledge runs deep.

The advantage of someone with a post-graduate degree in the school of life with a double major in emotional intelligence. Someone who has seen it, lived it, and knows how to deal with it.

The advantage of someone who has amassed an extensive network of colleagues that could open countless new possibilities for your business.

The advantage of someone who isn’t always looking for a stepping stone to something else.

The advantage of someone who is ready to show you that time never diminishes talent.

Someone who your recruiting algorithms might dismiss, but shouldn’t – because algorithms haven’t lived, learned, fallen, and risen again.

These are the advantages of having a 50+ professional on your team.

A professional who in addition to everything you’ve just read here, may also have the advantage of being available, and waiting for your call.

There is an eager candidate out there who you are overlooking. One who can give your company advantages that may not be obvious at first.

To see our study titled “The Longevity Revolution” and the challenge we launched, along with the UN Global Compact, to place 50+ professionals in the communications industry, please reach out to rita.almeida@almapbbdo.com.br.