Thursday June 19 2025 by boutiquemedia

ART, COMMERCE AND NEW RULES OF FILMMAKING WITH BRADY CORBET

Award-winning director, The Brutalist

THURSDAY 19 JUNE, 11:45—12:15

DEBUSSY THEATRE, THE PALAIS

Brady Corbet Filmmaker

Magna Studios

Brad Stone

CANNES LIONS

LIONS DAILY NEWS

SEMINAR HIGHLIGHTS

10:00 DAVID DROGA | CARE’S PARADOX. FRAGILE BUT FORMIDABLE CANNES LIONS/LUMIERE

10:45 NEW CREATORS SHOWCASE: A 35-YEAROLD LOVE AFFAIR WITH CREATORS

SAATCHI & SAATCHI/DEBUSSY

11:45 ART, COMMERCE AND NEW RULES OF FILMMAKING WITH BRADY CORBET BLOOMBERG BUSINESSWEEK AND MAGNA STUDIOS /DEBUSSY

12:45 CHOCOLATE AND THE ART OF CONNECTION, WITH CHEF AMAURY GUICHON META/DEBUSSY

13:45 TRANSFORMING CREATIVITY AND UNLOCKING BRAND AGILITY WITH AIPOWERED VIDEO MONKS/DEBUSSY

14:45 LESSONS FROM SHONDALAND: SAY “YES” TO BRAVE STORYTELLING WPP/LUMIERE

15:30 SONG SIMPLIFIES NEW REALITIES: CREATIVITY AT THE INTERSECTION OF CULTURE AND TECHNOLOGY

ACCENTURE SONG/DEBUSSY

Simply the best: Direct glory for ‘Three Words’

PUBLICIS Conseil has triumphed in one of Cannes Lions’ largest categories, beating more than 2,000 rivals to secure the Direct Grand Prix.

The work, on behalf of insurance giant Axa, has the understated title ‘Three Words’.

Jury President Gaëtan du Peloux, president and chief creative officer, Marcel, France, said: “It is an amazing idea. I had goosebumps. I was speechless. It is one of those totally game-changing ideas that we will still remember in 10 years’ time.”

The work itself is deceptively simple — but carries profound impact. It involved rewriting a clause in Axa home insurance policies so that instead of covering ‘fire and flood’ it covered ‘fire, flood and domestic violence’. At a stroke, it provided an escape clause for women who otherwise could not escape abuse at home. France has mandatory home-insurance contracts, so Axa’s decision had widespread impact, with the new words being added to 2.5 million contracts

Mindshare’s Dove ads scoop Media

PIONEERING partnership between Dove and Pinterest has won this year’s Cannes

Lions Media Grand Prix.

Devised by Mindshare, New York, the campaign encouraged people to create their own definition of ‘real beauty’ by choosing from a selection of images and sentiments.

The aim was to challenge the stereotypical images of beauty served up by image-creating AIs, with people’s choices feeding into Pinterest’s own recommendation algorithms. The campaign garnered more than 500 million global views.

“You can’t be in media and not be talking about, and applying and integrating, AI into your

work. We were looking for brands who understood the impact that AI was having on their sector,” said Jury President Dan Clays, CEO, Omnicom Media Group, EMEA. “What we loved [about ‘Dove Real Beauty Redfined for the AI Era’] was that AI has clearly brought about a challenge for the sector, but rather than contest it, the team at Dove have worked with a critical partner to create a tool that effectively alters that algorithm, and inserts real beauty content.”

The Media jury worked through 2,058 entries from 67 countries this year, with Clays identifying connected commerce, the power of live media and clever recycling of older content and campaigns as themes.

OGILVY TEAM GETS SOCIAL & CREATOR PRIX

SOCIAL media is full of videos suggesting unexpected uses for Vaseline, but some of these hacks are unsafe. A campaign that saw the brand test hundreds of them and award ‘verified’ status to the ones that worked has now bagged its own award: the 2025 Cannes Lions Social & Creator Grand Prix.

‘Vaseline Verified’ was the work of Ogilvy, Singapore, and saw hacks from more than 450 creators tested in Vaseline’s labs.

The verified ones were boosted to become official ads, with trophies sent to those creators to commend their work. The videos were also made shoppable using an affiliate scheme. A 43% sales increase and 63.3 million social interactions ensued.

“This work is not just a creative idea, but a creative brand platform that is founded in the feed,” said Jury President Beth Keamy, chief digital officer at TURN TO PAGE 3

Jury President Beth Keamy

Jury President Gaëtan du Peloux

President Dan Clays

S = SENSE

WE SHAPE IDEAS WITH SENSE.

In the end, what we seek is not just attention — but resonance.

Sense is the soul of the idea. It’s when everything clicks: insight, design, intent.

Romanian creativity is rooted in meaning. Because ideas that last, make sense.

‘Creative courage’: Top prize for DM9’s money-saving ads

DM9, Sao Paulo, has won the Creative Data Grand Prix for a game-changing campaign on behalf of Consul Appliances, entitled ‘Efficient Way To Pay’. The campaign is built around the insight that low-income families in Brazil often own old energy-inefficient appliances because they can’t afford to replace them. The problem, however, is that this means they are paying higher energy bills. DM9 and Consul came up with an ingenious solution. Consul allowed low-income families to purchase appliances with no upfront payments. They then paid for them in interest-free instalments — with the savings they made on their energy bills. The net result was that they secured new appliances without any additional outlay.

Jury President Tina Allan, global chief data and intelligence officer, FCB, Global said: “We loved it. It solved a

Jury President Tina Allan

problem that others hadn’t yet recognised. Its impact was undeniable. It came from something overlooked and underleveraged but took courage. It’s the kind of work you take back to the CEO and chief finance officer.”

Explaining what the Jury was looking for, she said: “We wanted work that solved a problem in a truly innovative way, that pushed boundaries and delivered fresh, inspiring solutions. Transformation wasn’t a bonus, it was an expectation.”

Allan said that around 60-70% of entries involved AI but that the ones which won Lions were the ones where AI genuinely added something to the campaign. True to the purpose of the category, she said: “We were looking for ideas where data was not just an accessory or proof point but the engine powering the entire story.”

The Jury also awarded two Gold Lions to Portugal and India.

GoDaddy ads are the business

THE WINNER of the Creative B2B Grand Prix for 2025 is ‘Act Like You Know’, a campaign created by Quality Meats Chicago in partnership with GoDaddy. The campaign saw GoDaddy team up with actor Walton Goggins (White Lotus) on the rollout of its AI-powered tool Airo, which helps small businesses automatically set up a website, create a logo and write product descriptions/emails.

Over a period of several months, Goggins set up his own genuine ‘Goggle Glasses’ business, using Airo to support the venture. He also starred in a Super Bowl ad based around the campaign’s ‘Act Like You Know’ theme.

Jury President Wendy Walker, vice-president marketing ASEAN, Salesforce, said the winner was “a brilliant Grand Prix which was true B2B and had genuine commercial impact.”

Jury President Wendy Walker

She said the Jury “loved the bold, confident execution. It tapped into a real insight — that most small business owners want to appear larger than they are and need to look like they know what they are doing. It also benefited from the fact that Walton Goggins made a long-term commitment, because that added authenticity.”

The Creative B2B Jury awarded Lions to 13 pieces of work, from a pool of 417 entries. There were two Gold Lions for campaigns from France and Spain. In terms of category trends, Walker said there was a strong use of emotion and empathy, with humour a consistent thread. “We also saw a lot of purpose-led work, tied to brand relevancy and delivering critical business impact. There was also a rise in the volume of work coming from South America.”

THREE WORD CONT. (retroactively). Women who contact Axa get legal, financial and psychological support to help them relocate (with their children if necessary). “It set a new emotional standard,” said du Peloux. “Those three little words are among the most powerful I’ve ever read.”

The Jury also awarded 10 Gold Lions — to the US (3), Brazil (2), France, Portugal, Germany, Canada and India. “It is an amazing category,” du Peloux said, “very diverse. We saw some really good use of AI and a lot of humour. The world is a bit anxious in 2025, so I think people have a need for humour right now.”

DOVE CONT.

“We also saw an entrepreneurial hacking mindset behind a lot of brands,” he said. “Brands that understand what’s possible on the platforms, and also what’s restricted on the platforms — and how do you hack around that?”

Work using AI was scrutinised carefully. “We didn’t want AI just because. We wanted AI to be the enabler of a brilliant idea, or a brilliant strategy that would solve a problem,” Clays said.

OGILVY CONT.

TBWA\Media Arts Lab.“This work acknowledged the duality of the internet. UGC can be as harmful as it can be helpful, and it leant into that and solved the problem with optimism and with joy.”

Keamy said that the diversity of this year’s entries showed that “there is no one way for a brand to be social”, with the slate of seven golds — for work from the US (2), France, Brazil, the UK, Canada and India reflecting that.

“There was so much playfulness in our category this year,”

Keamy added. “Humour, timing and nuance can cut through just as hard as big-budget work. We had quite a few low- or no-cost pieces of work that made their way to Gold… enabling brands to cut through the algorithm and cut through into consumers’ hearts.”

Narayen champions ‘art of telling a story with emotion’

THE INAUGURAL recipient of the Cannes Lions Creative Champion Award, Adobe chair & CEO Shantanu Narayen took to the Debussy

stage yesterday with Publicis Groupe chairman & CEO Arthur Sadoun to discuss how AI is revolutionising the creative process

and marketing landscape.

The Creative Champion Seminar opened with Sadoun congratulating Narayen on his award: “You are the

only tech leader that stands for our creative industry. You are the only one that has understood that there are creative minds in the room that can get better from technology,” he said. Sadoun warned it was vital the industry understood the future of the business was to deliver creative ideas that truly had an impact and dominated the media landscape, and was not the servant of the media landscape. “That’s a fantastic opportunity for us, because if we do it well, there is no other industry that can actually cross creativity, data, media and technology as we do,” he said. “If we don’t, if we are lazy, if we forget that it has to be about a bigger idea that goes through the line, we get into trouble.”

Narayen said Adobe’s mission had always been to find ways to unleash people who have creative ideas and enable them to express them using technology. “I think that art of getting the big idea, that art of telling a story with emotion, I think that’s actually going to be even more important than ever before,” he said. “If we can allow a computer to really understand what’s in your head and translate what’s in your head to a creative idea, to whatever mode you want, through a conversational interface, through using our applications, through scanning, through drawing, and then I think we’d be playing our own role in society and adding value.”

INDIA’S transit system is used by 24 million people every day, but 41% of them don’t pay. An inventive promotion that turned train tickets into lottery tickets to tackle that problem has won the 2025 Cannes Lions PR Grand Prix.

‘Lucky Yatra’ was the work of FBC India, Mumbai, for Indian Railways. Sparked by the fact that Indians spend $33bn on lottery tickets every year, it used the unique sale number on every train ticket for the basis of a promo whose prizes matched

the traditional lottery.

Launched in 24 stations across India, the new lottery offered $1.4m in prizes, but generated an additional $685m in train-ticket sales — money that could be reinvested in the railways.

“It was a real solution to a real problem. It was a type of solution that can only come from our industry,” said Jury President Tom Beckman, global chief creative officer at Weber Shandwick.

“This is the best lottery promo -

tion activation I’ve ever seen,” he added. “Don’t put this idea down just because you’ve seen a lottery promotion before. This is something I will show to all of my clients.”

Beckman said that this year’s Jury united around a key principle when judging entries. “We were looking for work that was designed for the jungle and not for the zoo,” he said.

“We were looking for work that is designed to survive in the real world without artificial support.”

“We were looking for real solutions to real problems,” Beckman added.

“The last place we want to end up in is our industry providing fake solutions to real problems. Especially societal problems, because then we’re just a parasite … not providing any value.”

Adobe’s Shantanu Narayen (left) with Publicis Groupe’s Arthur Sadoun

Jury President Tom Beckman

‘The power of partnership’

REESE Witherspoon, award-winning actor and founder of Hello Sunshine, used her Cannes Lions session — shared with cosmetics brand e.l.f. — to reveal a new teen-focused sister brand called Sunnie.

Explaining how Sunnie came about, Witherspoon said: “Hello Sunshine has been around for seven years and now has 160 million followers across online platforms. I wanted to take our ideology and look at what we could do for the younger generation.”

Hello Sunshine did extensive research “and also built an advisory board of teenagers. We wanted to hear from them so we could co-create a community that could be online and offline. And I’m proud to say that e.l.f. is going to be our anchor sponsor.”

Representing e.l.f. on stage was chief marketing officer Kory Marchisotto, who asked Witherspoon about Hello Sunshine’s track record of empowering female voices. The Big Little Lies star recalled: “Back in 2011, I had been an actor for 20 years but I was still reading scripts that were borderline misogynistic. I read one particularly bad one and called my agent to say how awful it was — and that I didn’t want me or my daughter to see it. She told me every actress in Hollywood wanted the part and I found that eye opening. I realised that when women are not part of the creative process from the inception, they get stories that don’t serve them or reflect their realities.”

After some time spent “complaining about the problem”, Witherspoon took action — by optioning books to turn into movies and series. “The first two were Wild and Gone Girl. They made $600m at the box office and received three Oscar nominations in the first year.”

Having enjoyed considerable success with the HBO series Big Little Lies, she started to recognise “the power of partnership, working with Nicole Kidman on that series and then with Jennifer Aniston on The Morning Show. The next step was collaborating with brands. So we launched Solar, our in-house agency. We work with companies like e.l.f. to create content and experiences.” Witherspoon said social media had played a huge part in her own journey towards empowerment. “You’d be hard pressed to find an actress of my generation who didn’t feel ignored, belittled or objectified at some point. But social platforms allowed me to write my own narrative. Part of the reason Hello Sunshine has been so successful is because it gives women the agency to tell their own story in their own words.”

IPG Health: when lives are at stake storytelling is key

HEALTH pervades every aspect of our lives. If you don’t have good health or access to good healthcare, it doesn’t matter how much power, fame or money you have — or how many awards you bag on the Cannes Lions stage. And that surely makes healthcare and pharmaceutical marketing a uniquely valuable, challenging and accountable business.

“If you approach healthcare correctly, it can help heal not just individuals but society as whole,” said Mike Guarino, chief commercial officer of IPG Health, the New York City-headquartered collective of 50-plus healthcare-marketing agencies employing some 6,000 people across the world. “But you can only do that if you bring together diverse teams of multidisciplined talent

focused on a common goal.”

Proof that IPG Health’s network does this very well came on Monday night — not only was it named Healthcare Network of the Year, but its agency, Area 23, was awarded Healthcare Agency of the Year, and then went on to win Gold and Silver Health & Wellness Lions for ‘Zip Code Exam’. The first health report for communities, the campaign for the Equality Health Foundation allows residents to calculate their life expectancy based on where they live, and turn this data into action by sending their findings to their local leaders.

But as gratifying as it is to win accolades in Cannes, that’s not why “we wake up every day and do what we do”, said Jason Young, vice-presi-

dent and head of marketing at Swiss pharmaceutical multinational and IPG Health client Novartis. “For us, it’s about our impact on patients’ lives. And we’ve come to understand that creativity is the key that unlocks greater engagement and impact.” Historically, Young added, healthcare and pharmaceutical marketing have been treated as different to other forms of marketing, a view fostered by the highly regulated nature of the pharmaceutical market. “That limited our thinking,”

Young said. “We told ourselves that creativity would somehow soften the seriousness of conditions we treat or the medicines we make. But we’re now learning that, no, creativity — storytelling, in particular — is core when health and lives are at stake. Being able to articulate emotion is the best way to cut through the clutter and get through to heart of a subject that’s at the core of humanity. So we’re starting to ask not what’s allowed, but what’s possible.”

Top firms get ‘astounding’ AI boost

PHILIP Dowling, partner, Bain & Company, is speaking at the CMO Accelerator programme today about the use of AI in marketing measurement. “There’s always been a question that marketers grapple with, which is: for every dollar I invest, what do I actually get from it?” he said. “In the marketing world, everyone agrees and knows that it does have an impact, but it’s always hard to say what has an outsize return or not.”

In previous years, he said, it has been very hard to actually build technology, collect data and fill data gaps, and therefore it’s been tough to create great measurement solutions. “But now, with the cost of compute going down, with a lot of these tools being open source, with a lot of data being readily available, and with new AI solutions, it’s become actually relatively easy to build this.”

Bain & Company’s latest research suggests the rapidly expanding use of AI in marketing is widening the

performance gap between top-tier growth companies and the rest of the field, with the top-performing firms, known as ‘leaders’ in the report, achieving median revenue growth six times higher than competitors. “We found in the leaders category, that by applying tech, data and AI, the leaders were only spending 50% more on marketing but had four times the return on investment. It’s becoming the key differentiator for marketers to drive growth which is quite astounding,” Dowling said. Leaders were also much more likely to employ continuous experimentation, utilising AI to try out ideas and measure their impact. “With AI, it might not be the final version, but you can produce 100 variants within the second. You can put that into market, you can see which one is picking up heat. And then you take that input to then create the final, more polished, more refined creative, and that then goes into market. So it’s a huge accelerant,” he said.

Novartis’ Jason Young (left) and IPG Health’s Mike Guarino

Philip Dowling

How Wicked is creating a new dream for Americans

MUSICAL film Wicked was a huge hit in 2024, with a second instalment — Wicked For Good — set to premiere this November.

The project has a personal resonance for director Jon M Chu.“It’s a big responsibility. My parents came from Taiwan to America, so The Wizard of Oz — the American fairytale — was always a part of our lives. This was the American dream,” said Chu at Tuesday’s Cannes Lions’ Defying

Gravity: Reimagining Brand Narratives session.

He noted that, currently, the American dream is being questioned and that this is reflected in the two Wicked films: “Today, how does that American dream change and retain the optimism and the yearning for something brighter at the horizon?”

Actor Bowen Yang joined Chu on the panel and both talked about how inclusion and representation are at the

Clashing cultures revived game plan for Clash of Clans

WHAT do you do when your all-conquering gaming franchise starts to flag?

That was the subject of Tuesday’s session The Power Of The Clash, a lively double-header involving Iwo Zakowski, global head of marketing, live games, at Supercell, and André Toledo, chief creative officer of David New York.

The game in question is Supercell’s Clash Of Clans, which was the top-grossing gaming app between 2010 and 2018, but which had lost some relevance coming into the new decade. Toledo and Zakowski explained how they reinvigorated the brand by stimulating word-of-mouth and interest

from creators and influencers. Toledo said: “The challenge was how to attract new players and remind existing ones that the game is cool. The answer to the problem lay in the name — clash”. Sharing the narrative, Zakowski said that Supercell and David rolled out a series of content-led campaigns that clashed the game with other forms of popular culture. For example, when House of the Dragon was criticised for not having enough dragons, they created a film showcasing the wealth of fire-breathing lizards in Clash Of Clans — and backed it up with a new in-game scenario. Later work saw the creation of a true-crime podcast and collaborations with WWE and

heart of Wicked. “The strength of this film is that it holds space for everything — and that includes the people, the look and the tone,” Yang said. Chu related this back to the confidence that he looked for when casting the films: “It’s confidence in who you are. Confidence is not that you believe you’re the best. That’s arrogance. It’s that you accept that you have all these flaws and despite that you still love yourself. You still have room for yourself.”

“To me, that’s what confidence is. It’s not that you know everything… All I wanted to do was to cast people who knew exactly who they were.”

The panel included VML chief creative officer Debbi Vandeven, who drew a parallel with the creative work of her company and its peers. “Craft is the most important thing we can do. If you want your message to stand out, it’s not always about putting massive messages out. It’s how are you going to connect with people?” she said.

Manchester City soccer star Erling Haaland, the latter winning the Entertainment Lion for Sport Grand Prix. Not every clash-themed idea has worked, Zakowski admitted, but that’s just part of the creative process: “You can’t be sure things will work. But if an idea fails, just learn and go again. The key thing is to be agile. You need to act fast when new ideas are coming through, because the social and gaming community loves that.”

Wicked director Jon M Chu: “yearning for something brighter”

David’s André Toledo (left) and Supercell’s Iwo Zakowski

Actor Bowen Yang: “space for everything”

‘Pull back the curtain and let knoweveryone what’s going on’

COMEDIAN and host of NBC’s The Tonight Show, Jimmy Fallon addressed a full house at the Debussy Theatre on Wednesday as he revealed his passion for marketing and unveiled his new NBC show, On Brand With Jimmy Fallon. The new reality series follows creative go-getters as they team up with brands to create winning marketing campaigns. “I just love creating and being creative and coming up with something silly or something that you don’t think could ever happen, and just make it happen,” Fallon said. “I mean, on The Tonight Show my job is to interview people and basically sell their drama, whether it be a movie or new music, a book or whatever it is.”

Fallon explained the unique proposition of the On Brand show, which puts brands front and centre. In each show, competitors create campaigns for a specific brand, and the winning concept gets made for real.

At the same time, viewers get a closer look at how the process works. “I think, pull back the curtain and let everyone know what’s going on. I can give brands an opportunity to show they’re not just a business, they’re people and they have ideas.” It is so beyond product placement, he added. “It’s not a 30-second integration. This is not a 30-second spot. This is an hour with us, with me, talking about your brand, telling us what you stand for, what you believe in and what you want.”

Fallon is joined on the show by Bozoma Saint John, chief marketing officer of the show’s On Brand company. Fallon says she was an instant hire as co-host as soon as he learned that in addition to a TV role in The Real Housewives of Beverly Hills, she has an illustrious career in marketing, representing some of America’s biggest brands, including Netflix, Uber and PepsiCo.

Where marketing meets meaning

Did you know that 70% of consumers are open to adopting new rituals? And 39% feel more positively towards brands that become part of their rituals?

script on its head. The consumer is in charge of creating their own personal rituals and deciding whether and how to incorporate brands – not the other way around.

Our white paper serves as a guide for brands looking to tap into the power of rituals. It offers insights, strategies, and practical examples to help brands authentically engage with their consumers in ways that matter.

Imagine a world where the everyday rituals that guide our lives – from the simple act of making coffee each morning to the more elaborate traditions of celebration – are not just personal quirks but untapped opportunities.

MSQ is a next-generation creative, technology and media company creating brand momentum for clients. It’s one of the world’s fastest growing marketing groups, offering flexibility, choice and transparency. Find out more at msqpartners.com

Dale reflects on 10 years of success for ‘This Girl Can’

SPORT England’s ‘This Girl Can’ campaign, launched in 2015, becoming one of the first Glass Lions award winners later that year.

Its marketing director Kate Dale is back in Cannes this Lions, taking stock of a campaign that has helped more than four million women and girls to get active.

“We haven’t had paid media to fuel it for the last five years, but it has still maintained its level of awareness and engagement. Its place in the culture

has maintained, which blows my mind.” Dale told Lions Daily News.

“Over that 10 years we have changed attitudes, and been part of a zeitgeist that has really broadened out the representation of women, body types and body shapes, and reasons to be active.”

It has also tackled what Dale describes as a “disgust for women’s bodies” in popular culture and advertising.

“Not being able to talk about stretch marks or pregnancy or menopause or periods or pelvic incontinence. This

Women’s sport

‘is a Lions fixture’

WOMEN’S sport is continuing on an upward trajectory, according to Louise Johnson, global CEO of sport and entertainment marketing agency Fuse. “A real moment for me was last year when I was lucky enough to be president of the Lions for Sports, and the amount of women’s sport that came in was fantastic,” she said. “We gave the Grand Prix to women’s football for Orange, and then we gave a third of all medals to women’s sport. So that was a real watershed moment.”

At this year’s Cannes Lions everybody’s talking about it again, she said. “It’s evolved and it’s about really using women’s sport as a strategic growth driver. PepsiCo talked to lot about it this week and

I think that’s really interesting.”

Disney+ has entered the women’s football market, and the streaming platform is set to show Women’s Champions League matches from next season. “So, from an entertainment perspective, women’s

Fuse’s Louise Johnson

idea that women’s bodies are somehow icky, and we internalise that,” she said. The reaction from women and girls has been positive and powerful, even if there has been the odd peculiarly food-focused critic.

“When we showed a tampon string in a TV ad, one man emailed to say that he’d been eating his lunch when he saw the ad, and he was disgusted. He said he hoped we’d never have our lunchtime halloumi salad be interrupted by an advert for penis cream!” Dale said.

If the intention was to discourage the ‘This Girl Can’ team, it failed. They are preparing for its sixth phase later this year, expanding its reach.

“We know that we haven’t reached all women. Women on lower incomes, women from South Asian and Muslim backgrounds, the black communities, over 55s, and women with disabilities and long-term health conditions,” Dale said.

“But rather than label them by their demographics, we call them our women. We want to go back and reach our women!”

sport is not only sport, but entertainment now as well,” said Johnson. “Looking ahead to next month’s Women’s Euros, I really hope that that’s a big moment. You’ve got better prize money, soldout stadiums, big brand activations about to happen. And I hope that that’s going to be another moment that we all kind of go, ‘yes, we’re in the right direction’. I still don’t think the investment is there versus the sort of hype and rhetoric about it, but it’s a long process to get there.”

ALEX’S GOAL IS ‘HELPING WOMEN RISE’

JPMORGANCHASE’s ongoing commitment to the women’s sports economy — through sponsorship, strategic brand alignment, talent partnerships and ecosystem support — came under the spotlight in Cannes when former US professional soccer player Alex Morgan was officially unveiled as the latest face of Chase Champions yesterday. She explained her new role during a fireside conversation with JPMorganChase CMO Carla Hassan, at the Deep Blue Women’s Sports Yacht Club in Cannes.

“When conversations began, the thrust of our discussion quickly centered on how to make this partnership more than just your typical endorsement,” Morgan said. “Together, we’re building a platform built on shared values and focused long-term impact, all through the lens of a mutual commitment to helping women rise.”

“At JPMorganChase, we’re intentional about our talent partnerships,” Hassan added. “We seek out genuine relationships, investing in the player and person alike. This latest relationship with Alex is no exception; she reflects our brand’s tradition of excellence not only through her legacy as a player, but through her current position as an investor, business owner and mentor to the next generation.”

Kate Dale

Alex Morgan

Meet the winners

There was another full house in the Lumiere Theatre for the second Cannes Lions Awards show of 2025. Tuesday night saw Lions awarded for Design, Digital Cra , Film Cra , Industry Cra , Sport, Gaming, Music and Entertainment, plus the inaugural Creative Champion of the Year award was presented

South Korea won its rst-ever Entertainment Lion, securing a Grand Prix for ‘Night Fishing’ for Hyundai Motor Company, by Innocean, based in Seoul. The Jury said: “We were in admiration of its rootedness in Ioniq’s unique product a ributes and brand identity”

Area 23, an IPG Health company, took to the stage as they won Gold and Silver in Entertainment Lions for Sport for ‘Kyikatejê’ — a campaign that drove real change with a short lm and PR campaign spotlighting Gavião Kyikatejê, Brazil’s rst professional indigenous football team

2 The Gut, Sao Paulo, team, celebrates its Entertainment Lions for Gaming Grand Prix for ‘Call of Discounts’ for Mercado Livre. “It merged gameplay true to Call of Duty with ridiculously fun gami ed commerce — and sold a bunch of household items,” the Jury said

LIONS chair Philip Thomas presents the inaugural Creative Champion of the Year award to Adobe chair and CEO Shantanu Narayen. The new award recognises Narayen’s dedication to enabling creativity in its many forms and driving the creative agenda across industries and around the globe

The Dentsu Inc.,Tokyo, team celebrates its Gold Lion in the Industry Cra category for its innovative’No Labels’ campaign for Nikka Whisky

The DDB Latina, Puerto Rico, team celebrates the Grand Prix Entertainment Lions for Music award for ‘Tracking Bad Bunny’. The Puerto Rican artist “utilised the partner corporations’ platforms to mobilise his fanbase and reclaim the image of his homeland,” the Jury said

The team behind ‘Nigrum Corpus’, for Idomed by Artplan, São Paulo, were delighted to pick up their Grand Prix for Industry Cra . To raise awareness about racism in healthcare education, the Idomed initiative created a book combining illustration, 3D design and AI to create a visual language that blends the precision of classic medical manuals with a more human approach

The team from David, New York, roared onto the stage to receive the Entertainment Lions for Sport Grand Prix. ‘Haaland Payback Time’ for Clash of Clans “e ortlessly pulled all of the right levers of gaming, sport, celebrity and entertainment,” the Jury said

A double celebration for FCB Chicago as it received two Grands Prix — for Design and Digital Cra . The winning project was ‘Caption with Intention’ for Closed Captioning. “Designed alongside the deaf and hard-ofhearing community to make lms more accessible, it will transform the viewing experience for anyone using captions,” the Jury said

The evening was rounded o as the team from Bear Meets Eagle On Fire, Sydney, collected the Grand Prix for Film Cra . ‘Telstra – Be er on a Be er Network’, for client Telstra, the Jury said, “felt like a breath of fresh air. Tactile, intimate and deeply human. It reminded us why we fell in love with this industry”

Local heroes:

the rise of Asia’s indies

Asia’s independent ad agencies are flourishing, as clients put a premium on their creative speed and superior local knowledge. By

Angel Guerrero, editor-in-chief, adobo magazine

IN AN ERA where agility, authenticity and contextual insight are more valuable than ever, Asia’s independent advertising agencies are quietly — but unmistakably —leading a creative evolution. No longer confined to niche status, these agencies are now gaining ground, reshaping expectations and, in many cases, outperforming their network-owned counterparts in both strategy and storytelling.

The rise of Asia’s independent agencies is not so much a surprise as it is a reflection — a quietly mounting response to the complex demands of modern marketing. In a region defined by cultural specificity and a frenetic digital pulse, many marketers — especially those managing tighter budgets — have begun turning to smaller, nimbler creative firms. What these independents lack in global sprawl, they make up for in clarity of purpose, speed and an ear tuned to the frequencies of local nuance.

Big Five, big gaps

The Big Five agency groups — WPP, Omnicom, Publicis Groupe, Interpublic Group (IPG) and Dentsu — have dominated global advertising for decades. Yet, a shifting marketing landscape fueled by client demand for localised insights, nimble execution and creative freedom has exposed the limitations of their sprawling, complex organisational systems. As consolidation intensifies within these networks, gaps emerge — gaps

that independent agencies are quickly and adeptly filling.

The momentum behind Asia’s independent agencies isn’t sudden — it’s been steadily building in response to a shifting brief from the industry itself. Today’s marketers, particularly those managing tighter budgets or seeking deeper cultural connection, are leaning into agencies that move faster, think sharper and build ideas with relevance baked in. These independents are not just structurally agile — they’re creatively ambitious, driven by a need to make work that resonates in real time, in real markets.

Recognising the limitations of traditional holding companies, Per Pedersen, the former global creative chairman of Grey Group, established the group, by The Network. Pedersen envisioned a global collective that would unite the world’s best independent creative agencies. The network aimed to foster collaboration among agencies that are locally rooted yet globally connected, allowing them to share top-tier talent, innovative ideas and resources without compromising their unique cultures or creative control.

Pedersen passed away in January 2023 after a brief battle with cancer. Yet his vision lives on. In 2024, John Mescall, the celebrated former global executive creative director at McCann Worldgroup, and the mind behind campaigns like ‘Dumb Ways to Die’, was named global creative chair of by The Network.

“Clarity is the new creativity. Eight months into my role as global creative chair of by The Network, I’m helping shape a future where creativity isn’t just the fun part — it’s serious business.”

Today, by The Network includes over 750 creatives across 34 agencies worldwide.

Asia’s independent mavericks Gigil (Philippines)

Founded in 2017 and led by partners Badong Abesamis, Herbert Hernandez, Jake Yras-

BLKJ Havas Singapore’s leadership team

torza, and Jeano Cruz, Gigil has built a reputation for unexpected ideas and unexpectedly effective results. Some of Gigil’s most iconic campaigns include the absurd yet unforgettable RC Cola ad (‘Family’), Netflix Philippines’ ‘Trese’ and a disruptive Grab campaign featuring chaotic but entertaining narratives that resonated with Gen Z. These campaigns not only went viral but were also critically acclaimed for blending humour with insight. Named one the most effective agencies in Asia by Effie, Gigil’s expansion to North America in 2023 (with offices in LA, NY and Toronto) proves that brave creativity knows no borders.

CJ Worx (Thailand)

Acclaimed to be Thailand’s most awarded independent agency CJ Worx earned the coveted number-one spot at the Global Awards for Independent Agencies 2025, the Indie Awards. The agency also won Thailand’s first Cannes Lions Grand Prix for globally renowned project, ‘The Unusual Football Field’. Their core centres on “building big ideas with creativity and technology”.

BLKJ Havas (Singapore)

Co-founded by Joji Jacob — one of Singapore’s most influential creatives — BLKJ was built on a belief in creative integrity and cultural fluency. In 2021, it joined the Havas Group, evolving into BLKJ Havas. While now part of a global network, it retains its independent mindset — nimble, culturally attuned and fiercely creative. Their 2024 standout ‘Quantum Guide Play’ for JBL, was widely celebrated for its innovation and received accolades across major regional shows.

Gut (Singapore)

Gut, founded by Anselmo Ramos on the principles of courage, intuition and transparency, now operates across 10 cities including Miami, São Paulo, Madrid and Singapore. Among its most culturally resonant campaigns are Burger King’s ‘Moldy Whopper’, Heinz’s ‘Draw Ketchup’, and AB InBev’s ‘Contract for Change’ — testaments to Gut’s fearless creativity and global impact.

Now in Singapore, Gut Asia is making its mark. “As an independent, you’re

braver,” says Carlos Camacho, chief creative officer, Gut Asia.“Clients choose you for your values — and the freedom allows better, faster work.”

“We operate with 100% agility and 0% bureaucracy,” adds Jessica Davey, managing director, Gut Asia Pacific. “Our Open Kitchen model brings clients into the creative process, and the trust that builds results in smarter, more resonant ideas.”

Into Creative (India)

Into Creative is the latest venture from Santosh Padhi, known in the industry as Paddy. He previously co-founded Taproot in 2009, which was later sold to Dentsu. With Into Creative, Paddy returns to address what he describes as a “creative vacuum” in Indian advertising. “This industry has given me everything and it is time for me to give back. Somewhere the passion of creative agencies to push boundaries has been lost. In a world where anything is now creatively possible, we are here to fill this vacuum.”

Wondrlab (India)

For agencies like Wondrlab, based in India, the future is already here. Co-founder Rakesh Hinduja helped build an agency model designed for tomorrow’s marketing landscape — tech-enabled, content-rich and built for speed. Their digital-first campaigns, including ‘#ItCanWait’ (for Vi India) and ‘Fit Hai Boss’ (for SBI Life) show how data, content and creativity can converge to drive relevance at scale.

Serviceplan Group (global, with a strong presence in Asia)

As the largest independent agency network in the world, Serviceplan Group has long championed integration and innovation. Its House of Communication model seamlessly blends creativity, media and technology. Serviceplan has also been a pioneer in the AI space, launching AI Labs in Munich and San Francisco to explore the future of data-informed creativity. With offices across Asia, including key hubs in Beijing, Seoul and Mumbai, Serviceplan continues to expand its footprint with a clear focus on local nuance and global excellence.

Redefining the Industry

Asia’s independent agencies aren’t just keeping up—they’re pushing the creative conversation forward. They’re challenging legacy models, experimenting with more collaborative client relationships and focusing on work that’s both culturally fluent and creatively bold. By staying close to the pulse of local markets and encouraging more adventurous thinking, they’re helping redefine what it means to be a modern creative partner.

What’s Next? Independent. Agile. Unstoppable. In a region defined by nuance and speed, these are not buzzwords, they are a creative necessity. Asia’s independent ad agencies are not just on the rise; they’re leading the way.

The team at Gut’s Singapore office

Into Creative’s team

Gigil’s RC Cola campaign

Brazil:

a carnival

of creativity

Brazil has a stellar record at the Lions, with an impressive tally of prizes for an ad industry which reflects the national flair for inventiveness in the face of adversity.

By Janaina Langsdorff, editor, Propmark

BRAZILIAN people are known for their joy, warmth and hospitality. But perhaps their greatest trait is creativity — from Carnival comes the greatest show on Earth, dazzling the world with its vibrant colours, storylines and floats. In Brazil, even the harshest adversities are quickly turned into memes. Brazilians joke about their own hardships and, with little choice, resiliently press on through the daily grind. Creativity becomes a survival tool — whether in the face of poverty, crime or violence. Innovation often rises from crisis. Creativity, for Brazilians, is not just a trait — it runs through their veins, offering an ingenious way for the powerless to relieve tension and overcome sorrow. Examples abound. One striking moment is captured in Walter Salles’ award-winning I’m Still Here, named

Best International Feature Film at the 2025 Oscars. Blending resignation with inventiveness, Eunice Paiva — portrayed by Fernanda Torres, who won the Best Performance by a Female Actor in a Motion Picture Drama — asked her family to smile for a photo destined for the press. The story detailed the disappearance of her husband, Congressman Rubens Paiva, during Brazil’s military dictatorship in the 1970s. The decision startled many who had expected somber faces filled with grief and resentment. It is through such unexpected choices that the Brazilian people continue to resist. This year at the Lions, Brazil has become the first nation ever to be named Creative Country of the Year.

Campaigns that move Since 1971 Brazil has collected 1,911

Lions, including 20 Grands Prix. The first GP was won in 1993 with the ‘The Guaraná Diet’ campaign, created by DM9 for the Guaraná Antarctica brand. After securing 92 Lions at the 2024 edition, Brazil reclaimed second place in the global Lions Creativity Report, just behind the US. Previously, it had ranked third. Among the figures honoured with the Lion of St Mark is Brazilian creative Marcello Serpa, who was recognised in 2016. Since 1954, 411 Brazilians have served as Cannes Lions jurors, with 15 presiding over juries. This year, 33 Brazilians are selecting projects that will win Lions, with three leading their categories: Gabriel Schmitt, global CCO of Grey, heads Creative Commerce; Icaro Doria, co-president and CCO of DM9, leads Print & Publishing; and Keka Morelle, CCO of Ogilvy

Brazil:

a carnival

of creativity

Brazil has a stellar record at the Lions, with an impressive tally of prizes for an ad industry which reflects the national flair for inventiveness in the face of adversity.

By Janaina Langsdorff, editor, Propmark

Campaigns that move Since 1971 Brazil has collected 1,911

Latam, commands Outdoor. Brazilians channel their innate creativity into crafting campaigns that move, persuade and raise awareness. Sensibility remains crucial in a world increasingly dominated by the cold logic of data, numbers and performance metrics. Will artificial intelligence (AI) lead to a homogenisation of advertising? In the land of creativity, such a threat finds little fertile ground. “The application of technology is a structuring factor. We must see it as a tool, not a strategy. AI is about maximising efficiency, personalisation, time optimisation, and cost reduction,” says Rafaela Alves, chief of data and media at AlmapBBDO.

The agency created ‘VW 70 years campaign’, launched in 2023 for

Volkswagen. In it, AI became an emotional tool. The film ‘Generation’ featured Brazilian music legend Elis Regina — who died in 1982 — singing aboard a classic Kombi alongside her daughter, Maria Rita, who drove an electric version of the vehicle. The campaign won Gold, Silver and Bronze PR Lions in 2024. The production was by Boiler Filmes and Raw Audio.

“We are still living a moment when AI is a powerful ally for those who have repertoire, creativity and strategic vision. Survival and relevance in our profession will depend on the ability to combine and apply this knowledge in original, human and creative ways,” warns Cleber Paradela, vice-president of content at DM9 agency.

According to Dani Ribeiro, CCO at WMcCann: “The more we master AI resources, the faster we can test, prototype and validate ideas.” Technology smooths the path, “but it is talent that points the way,” he adds. WMcCann reflects on the legacy of Washington Olivetto — the “W” in WMcCann — who will be honoured at Cannes Lions. Olivetto won Brazil’s first Gold Lion at Cannes in 1975 with the ad ‘Man over 40’ for the National Advertising Council, while working at agency DPZ. Over his career, he amassed more than 50 Lions. Olivetto passed away in 2024.

“If we remove talent from the equation, advertising becomes nothing more than a stack of data and tem-

plates. Creativity is what lifts us above the average,” says Erh Ray, CEO and CCO of BETC Havas. The agency’s São Paulo headquarters houses the BETC Havas Café, a gathering space fostering creative inspiration and human connection. “Brilliant ideas are often born from these informal encounters, outside official meetings, where talent circulates freely. We try to keep alive a collective creative spirit that makes people proud of what they build together,” Ray says. Heloisa Pupim, co-COO and partner at Africa Creative, is unequivocal.

“Advertising without talent is just mass production — no innovations, no impactful ideas. Used strategically, AI can enhance creativity, allowing professionals to focus on insights, narratives and strategies that truly connect brands and people,” she says.

The risk of cookie-cutter advertising doesn’t lie in technology itself, but in how it’s used. “AI has accelerated processes, from audience targeting to media buying and insight generation. Those with greater sensitivity, cultural repertoire and genuine interest in people will be best positioned to ‘partner’ with AI,” says Luiz Fernando Musa, CEO of Ogilvy Brasil Group and founder of David.

Scale, precision and speed may stumble without human intuition. Thus, adapting the workforce to operate with AI is vital. Sharp judgment and proper training are essential. Well-written prompts can produce seemingly perfect illustrations for layouts or films — but what should be improved, discarded or truly embraced?

At Publicis Groupe, the concept ‘AI meets HI’ (Artificial Intelligence meets Human Intelligence) guides efforts to answer this.

“Human talent will increasingly have the role of analysing, filtering and choosing insights to guide machines in developing and executing ideas that are unique and tailor-made to solve client communication challenges,” says Luís Figueiredo, executive creative director at Publicis Brasil.

It’s the creative, strategic and culturally attuned human perspective that transforms data into stories and algorithms into experiences. Robots and AI agents may bring an arsenal of data, processing speed and quantum gadgets. But the world’s most creative minds will be ready to defend what makes them human. Machines do not feel. Creative people do. Opposite:

The agency created ‘VW 70 years campaign’, launched in 2023 for

“If we remove talent from the equation, advertising becomes nothing more than a stack of data and tem-

Heloisa Pupim, co-COO and partner at Africa Creative, is unequivocal.

At Publicis Groupe, the concept ‘AI meets HI’ (Artificial Intelligence meets Human Intelligence) guides efforts to answer this.

Grand Prix CREATIVE B2B Creative B2B

B2B: ACT LIKE YOU KNOW

GODADDY

GODADDY, TEMPE, AZ UNITED STATES

GRAND PRIX

A12/013

• UNITED STATES • INTEGRATED CAMPAIGNS

TITLE • B2B: ACT LIKE YOU KNOW BRAND • GODADDY

PRODUCT • GODADDY AIRO

ENTERED BY • GODADDY, TEMPE, AZ

IDEA CREATION • GODADDY, TEMPE, AZ / QUALITY MEATS, CHICAGO

PRODUCTION • PRODCO, CALIFORNIA / HABITANT, MEXICO

MEDIA • GODADDY, TEMPE, AZ

PR • ALLISON+PARTNERS, SAN FRANCISCO / SUPERJUICE, ATLANTA

POST PRODUCTION • ELECTRIC THEATRE COLLECTIVE, LONDON / THE DEN EDITORIAL, LOS ANGELES / CONCRET FORM, N/A

GOLD LION

A09/028 • FRANCE •

CORPORATE PURPOSE & CSR

TITLE • RENAULT - UN.PATENT BRAND • RENAULT

PRODUCT • INNOVATING TOOLS

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS PRODUCTION • PRODIGIOUS, PARIS

MEDIA • OMD, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS

A10/033 • SPAIN • MARKET DISRUPTION

TITLE • STILL OPEN BRAND • JCDECAUX

PRODUCT • OOH MEDIA

ENTERED BY • DAVID, MADRID

IDEA CREATION • DAVID, MADRID PRODUCTION • FAR MEDIA, MADRID / BUMBLEBEAT, SAO PAULO / PICKLE MUSIC, MADRID

POST PRODUCTION • FULL FICTION, MADRID SILVER LION

A04/041 • PERU • TARGETING & ENGAGEMENT

TITLE • ESTIBADORES

BRAND • MIBANCO

PRODUCT • FINANCIAL INCLUSION PROGRAM

ENTERED BY • CIRCUS GREY, MIRAFLORES

IDEA CREATION • CIRCUS GREY, MIRAFLORES

PRODUCTION • MEDIATEAM, SAN ISIDRO / REBECA, LIMA / AGOSTO MUSIC, LIMA

MEDIA • OMD PERU, LIMA

A05/001 • BRAZIL • EFFECTIVENESS & MEASUREMENT

TITLE • RECIPE FOR GROWTH

BRAND • IFOOD

PRODUCT • IFOOD B2B

ENTERED BY • DM9, SAO PAULO

IDEA CREATION • DM9, SAO PAULO

PRODUCTION • DM9, SAO PAULO

MEDIA • DM9, SAO PAULO

A09/025 • GERMANY •

CORPORATE PURPOSE & CSR

TITLE • ANIMAL ALERTS

BRAND • PETPACE

PRODUCT • ANIMAL ALERTS

ENTERED BY • SERVICEPLAN, MUNICH

IDEA CREATION • SERVICEPLAN, MUNICH / L&C, NEW YORK

PRODUCTION • REBECA, LIMA

MEDIA • MEDIAPLUS GERMANY, MUNICH

PR • PEPPERCOMM, NEW YORK

POST PRODUCTION • NATIVO POST, LIMA

A13/008 • UNITED KINGDOM •

B2B INFLUENCER MARKETING

TITLE • THE DESK BREAK CLAUSE

BRAND • ASICS

PRODUCT • ASICS

ENTERED BY • GOLIN, LONDON

IDEA CREATION • GOLIN, LONDON

PRODUCTION • GOLIN, LONDON / KODE

MEDIA, LONDON

MEDIA • GOLIN, LONDON / LEPUB, AMSTERDAM

PR • GOLIN, LONDON

POST PRODUCTION • KODE MEDIA, LONDON

BRONZE LION

A01/011 • ITALY •

CROSS-CHANNEL STORYTELLING

TITLE • STARRING BARS

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • LEPUB, MILAN

IDEA CREATION

• LEPUB, MILAN

PRODUCTION • WANDA PRODUCTIONS, PARIS / MAGIC, VILNIUS

PR • EDELMAN, LONDON

A03/022 • UNITED STATES •

INNOVATIVE USE OF CONTENT

TITLE • CAPTION WITH INTENTION

BRAND • ACADEMY OF MOTION PICTURE ARTS & SCIENCES - RAKISH - CHICAGO HEARING SOCIETY

PRODUCT • CLOSED CAPTIONING

ENTERED BY • FCB CHICAGO

IDEA CREATION • FCB CHICAGO

PRODUCTION • BELIEVE TV, SANTIAGO

POST PRODUCTION • 456 STUDIOS, CHICAGO / PES MOTION STUDIO, HIGHLAND PARK / BOGOTA, CURITIBA

A04/027 • UNITED ARAB EMIRATES • TARGETING & ENGAGEMENT

TITLE • RECIPE FOR CHANGE

BRAND • ARLA

PRODUCT • PUCK

ENTERED BY • FP7 MCCANN, DUBAI

IDEA CREATION • FP7 MCCANN, DUBAI

PRODUCTION • CRAFT DUBAI

• CURRENT GLOBAL, DUBAI

A10/017 • UNITED STATES • MARKET DISRUPTION

TITLE • PRESERVED PROMOS

BRAND • ZIPLOC

PRODUCT • ZIPLOC

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK

MEDIA • OMD USA, CHICAGO

PR • ZENO GROUP, CHICAGO

A10/025 • FRANCE • MARKET DISRUPTION

TITLE • NESCAFÉ - PLANTLETS FOR FUTURE BRAND • NESCAFÉ

PRODUCT • COFFEE

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • PRODIGIOUS, PARIS

A11/047 • IRELAND • CRAFT IN B2B

TITLE • B2B DOCUMENTARY BRAND • LINKEDIN

PRODUCT • EVERYBODY’S BUSINESS

ENTERED BY • LINKEDIN, DUBLIN

IDEA CREATION • LINKEDIN, DUBLIN / BREAKWATER STUDIOS, LOS ANGELES

PRODUCTION • BREAKWATER STUDIOS, LOS ANGELES

MEDIA • LINKEDIN, DUBLIN

PR • LINKEDIN, DUBLIN

POST PRODUCTION • BREAKWATER STUDIOS, LOS ANGELES

Grand Prix

Direct

AXA – THREE WORDS AXA

PUBLICIS

Grand Prix

Direct

AXA – THREE WORDS AXA

PUBLICIS

Grand Prix

AXA – THREE WORDS

AXA

PUBLICIS CONSEIL, PARIS

FRANCE

GRAND PRIX

F08/024 • FRANCE • MARKET DISRUPTION

TITLE • AXA - THREE WORDS

BRAND • AXA

PRODUCT • INSURANCE

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • PRODIGIOUS, PARIS

MEDIA • WAVEMAKER, PARIS

• PUBLICIS CONSULTANTS, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS

GOLD LION

A04/048 • BRAZIL • TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • COUPON RAIN

BRAND • MERCADO LIVRE

PRODUCT • MERCADO LIVRE

ENTERED BY • GUT, SAO PAULO

IDEA CREATION • GUT, SAO PAULO

MEDIA • GUT, SAO PAULO

PR • GUT, SAO PAULO / CDN, SAO PAULO

A04/053 • FRANCE • TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • LIDLIZE

BRAND • LIDL

PRODUCT • RETAIL

ENTERED BY • MARCEL, PARIS

IDEA CREATION • MARCEL, PARIS

B02/013 • PORTUGAL •

SMALL-SCALE MEDIA

TITLE • IKEA HIDDEN TAGS

BRAND • IKEA

PRODUCT • IKEA

ENTERED BY • UZINA, LISBON

IDEA CREATION • UZINA, LISBON

PRODUCTION • PLAYGROUND, LISBON / MUTE

SOUND DESIGN, LISBON

B04/011 • UNITED STATES •

USE OF BROADCAST

TITLE • POTTY-TUNITIES

BRAND • ANGEL SOFT

PRODUCT • ANGEL SOFT TOILET PAPER

ENTERED BY • GREY, NEW YORK

IDEA CREATION • GREY, NEW YORK

PRODUCTION • PSYOP, NEW YORK

MEDIA • OMD USA, NEW YORK

PR • BURSON, NEW YORK

POST PRODUCTION • HOGARTH WORLDWIDE, NEW YORK

C03/012 • UNITED STATES • USE OF REAL-TIME DATA

TITLE • PRESERVED PROMOS

BRAND • ZIPLOC

PRODUCT • ZIPLOC

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK

MEDIA • OMD USA, CHICAGO

PR • ZENO GROUP, CHICAGO

E03/005 • GERMANY • EXPERIENCE DESIGN

TITLE • PRICE PACKS

BRAND • PENNY

PRODUCT • FOOD/NON-FOOD

ENTERED BY • SERVICEPLAN, MUNICH

IDEA CREATION • SERVICEPLAN, MUNICH

PRODUCTION • WE MAKE THEM WONDER

GMBH, MUNICH

MEDIA • PION3ERS, DUSSELDORF

E04/020 • BRAZIL • LAUNCH/RELAUNCH

TITLE • PRIZE ON THE BONE BRAND • KFC

PRODUCT • KFC ICE-CREAM

ENTERED BY • DM9, SAO PAULO

IDEA CREATION • DM9, SAO PAULO

PRODUCTION • DM9, SAO PAULO

MEDIA • DM9, SAO PAULO

PR • DM9, SAO PAULO

F01/021 • INDIA • LOCAL BRAND

TITLE • LUCKY YATRA BRAND • INDIAN RAILWAYS

PRODUCT • RAILWAY SERVICE

ENTERED BY • FCB INDIA, MUMBAI IDEA CREATION • FCB INDIA, MUMBAI

F05/044 • UNITED STATES • USE OF HUMOUR

TITLE • FOOTBALL IS FOR FOOD BRAND • UBER EATS

PRODUCT • UBER EATS

ENTERED BY • SPECIAL, LOS ANGELES

IDEA CREATION • SPECIAL, LOS ANGELES / UBER, SAN FRANCISCO

PRODUCTION • O POSITIVE, SANTA MONICA

MEDIA • PHD, NEW YORK

POST PRODUCTION • EXILE, SANTA MONICA / PARIAH CREATIVE, SANTA MONICA / THE TRAFIK, SANTA MONICA / ROYAL MUSTER, CULVER CITY

F06/021 • CANADA • BREAKTHROUGH ON A BUDGET

TITLE • U UP?

BRAND • IKEA

PRODUCT • IKEA

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

MEDIA • CARAT, TORONTO

SILVER LION

A01/009 • PORTUGAL • CONSUMER GOODS

TITLE • IKEA HIDDEN TAGS

BRAND • IKEA

PRODUCT • IKEA

ENTERED BY • UZINA, LISBON

IDEA CREATION • UZINA, LISBON

PRODUCTION • PLAYGROUND, LISBON / MUTE

SOUND DESIGN, LISBON

A01/028 • UNITED STATES •

CONSUMER GOODS

TITLE • POTTY-TUNITIES

BRAND • ANGEL SOFT

PRODUCT • ANGEL SOFT TOILET PAPER

ENTERED BY • GREY, NEW YORK

IDEA CREATION • GREY, NEW YORK

PRODUCTION • PSYOP, NEW YORK

MEDIA • OMD USA, NEW YORK

PR • BURSON, NEW YORK

POST PRODUCTION • HOGARTH WORLDWIDE, NEW YORK

B02/026 • BRAZIL • SMALL-SCALE MEDIA

TITLE • PRIZE ON THE BONE

BRAND • KFC

PRODUCT • KFC ICE-CREAM

ENTERED BY • DM9, SAO PAULO

IDEA CREATION • DM9, SAO PAULO

PRODUCTION • DM9, SAO PAULO

MEDIA • DM9, SAO PAULO

PR • DM9, SAO PAULO

B02/039 • NEW ZEALAND • SMALL-SCALE MEDIA

TITLE • CERTIFIED TOASTERS

BRAND • GOODMAN FIELDER

PRODUCT • VOGEL’S

ENTERED BY • DDB NEW ZEALAND, AUCKLAND

IDEA CREATION • DDB NEW ZEALAND, AUCKLAND

POST PRODUCTION • DDB NEW ZEALAND, AUCKLAND / TOYBOX, AUCKLAND

B02/079 • THAILAND • SMALL-SCALE MEDIA

TITLE • SAD KAMA-CHAN

BRAND • BAR B Q PLAZA

PRODUCT • BAR B Q PLAZA

ENTERED BY • GREY THAILAND, BANGKOK

IDEA CREATION • GREY THAILAND, BANGKOK

PRODUCTION • FOOD PASSION, BANGKOK

MEDIA • FOOD PASSION, BANGKOK

B03/048 • POLAND • LARGE-SCALE MEDIA

TITLE • PUBLIC MONEY ATM BRAND • MASTERCARD

PRODUCT • MASTERCARD

ENTERED BY • MCCANN POLAND, WARSAW

IDEA CREATION • MCCANN POLAND, WARSAW

PRODUCTION • FP7 MCCANN, DUBAI

MEDIA

• ASSEMBLY GLOBAL, WARSAW

PR • SOLSKI COMMUNICATIONS, WARSAW

B05/048 • DOMINICAN REPUBLIC • USE OF PRINT/OUTDOOR

TITLE • NIGHT SIGNALS

BRAND • CHEVROLET DOMINICAN REPUBLIC

PRODUCT • CHEVROLET

ENTERED BY • OGILVY DOMINICAN REPUBLIC, SANTO DOMINGO

IDEA CREATION • OGILVY DOMINICAN REPUBLIC, SANTO DOMINGO

PRODUCTION • PANAMERICANA, SANTO DOMINGO

MEDIA • ADVANCED MEDIA CENTER, SANTO DOMINGO / COLORIN, SANTO DOMINGO

PR • ACCIDENTES RD, SANTO DOMINGO POST PRODUCTION • PANAMERICANA, SANTO DOMINGO

C02/007 • BRAZIL • DATA-DRIVEN TARGETING

TITLE • FOLLOWERS STORE

BRAND • NEW BALANCE

PRODUCT • NEW BALANCE

ENTERED BY • LEPUB, SAO PAULO

IDEA CREATION • LEPUB, SAO PAULO

PRODUCTION • RISING, SAO PAULO / MAD

SOUNDS PRODUCTIONS, SAO PAULO / JAMUTE, SAO PAULO

C02/018 • UNITED STATES • DATA-DRIVEN TARGETING

TITLE • WENDY’S FROSTY FIX

BRAND • WENDY’S

PRODUCT • FAST FOOD RESTAURANT / QSR

ENTERED BY • VML, KANSAS CITY

IDEA CREATION • VML, KANSAS CITY

PRODUCTION • VML, KANSAS CITY / THE WENDY’S COMPANY, DUBLIN / PLAN A FILMS, JOHNSON CITY / TMA, DALLAS

MEDIA • THE WENDY’S COMPANY, DUBLIN

PR • THE WENDY’S COMPANY, DUBLIN / KETCHUM, CHICAGO

POST PRODUCTION • THE WENDY’S COMPANY, DUBLIN

C02/022 • BRAZIL •

DATA-DRIVEN TARGETING

TITLE • RESALE

BRAND • BUDWEISER

PRODUCT • BEER

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • SATELITE AUDIO, SAO PAULO

MEDIA • AFRICA CREATIVE DDB, SAO PAULO

C05/034 • BELGIUM •

GAMING

TITLE • BURGER TO KING

BRAND • BURGER KING

PRODUCT • BURGER KING

ENTERED BY • HAPPINESS, AN FCB ALLIANCE, BRUSSELS

IDEA CREATION • HAPPINESS, AN FCB ALLIANCE, BRUSSELS

PRODUCTION • DAHOUSE AUDIO, BERLIN

POST PRODUCTION • BOGOTA POST PRODUCTION STUDIO, SAO PAULO

D03/028 • CANADA •

USE OF SOCIAL PLATFORMS

TITLE • U UP?

BRAND • IKEA

PRODUCT • IKEA

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

MEDIA • CARAT, TORONTO

D03/056 • BRAZIL •

USE OF SOCIAL PLATFORMS

TITLE • ONE SECOND ADS

BRAND • BUDWEISER

PRODUCT • BEER

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • LUCHA LIBRE AUDIO, SÃO PAULO

MEDIA • AFRICA CREATIVE DDB, SAO PAULO

D05/040 • SINGAPORE • CO-CREATION&USER GENERATED CONTENT

TITLE • VASELINE VERIFIED

BRAND • UNILEVER

PRODUCT • VASELINE

ENTERED BY • OGILVY, SINGAPORE

IDEA CREATION • OGILVY, SINGAPORE

PRODUCTION • OGILVY, SINGAPORE / WHITECOAT PRODUCTIONS SINGAPORE

MEDIA • MINDSHARE, LONDON

PR • OGILVY, SINGAPORE / OGILVY UK, LONDON / OGILVY SOUTH AFRICA, JOHANNESBURG

POST PRODUCTION • OGILVY, SINGAPORE / WHITECOAT PRODUCTIONS SINGAPORE / CHAMELEON, SINGAPORE / BIG SYNC MUSIC, SINGAPORE / FVSE, SINGAPORE

E04/034 • GERMANY • LAUNCH/RELAUNCH

TITLE • OREO SQUARE COOKIE BRAND • MONDELÉZ INTERNATIONAL

PRODUCT • OREO

ENTERED BY • SAATCHI & SAATCHI, DUSSELDORF

IDEA CREATION • SAATCHI & SAATCHI, DUSSELDORF

F01/027 • MEXICO • LOCAL BRAND

TITLE • GULF OF MEXICO (BAR) BRAND • TECATE

PRODUCT • TECATE LIGHT

ENTERED BY • LEPUB, MEXICO CITY

IDEA CREATION • LEPUB, MEXICO CITY

PRODUCTION • LANDIA, MEXICO CITY

MEDIA • DENTSU RED STAR, MEXICO CITY

PR • SERNA, MEXICO CITY

POST PRODUCTION • LANDIA, MEXICO CITY

F07/062 • FRANCE • CORPORATE PURPOSE & CSR

TITLE • AXA - THREE WORDS

BRAND • AXA

PRODUCT • INSURANCE

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • PRODIGIOUS, PARIS

MEDIA • WAVEMAKER, PARIS

• PUBLICIS CONSULTANTS, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS

F07/100 • BRAZIL • CORPORATE PURPOSE & CSR

TITLE • PEDIGREE CARAMELO

BRAND • PEDIGREE

PRODUCT • PEDIGREE

ENTERED BY • ALMAPBBDO, SAO PAULO

IDEA CREATION • ALMAPBBDO, SAO PAULO

PRODUCTION • BLACK MADRE, SAO PAULO / SURREAL HOTEL ARTS, SAO PAULO / RAW AUDIO, SAO PAULO

MEDIA • ESSENCEMEDIACOM, SAO PAULO

PR • GIUSTI CREATIVE PR, SAO PAULO / IMAGEM CORPORATIVA, SAO PAULO

POST PRODUCTION • GAFANHOTTO POST, SAO PAULO

F08/018 • UNITED STATES • MARKET DISRUPTION

TITLE • PRESERVED PROMOS

BRAND • ZIPLOC

PRODUCT • ZIPLOC

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK

MEDIA • OMD USA, CHICAGO

PR • ZENO GROUP, CHICAGO

F09/047 • GERMANY • CULTURAL ENGAGEMENT

TITLE • BREASTMILK MONEY

BRAND • HERCONOMY

PRODUCT • HERCONOMY

ENTERED BY • SERVICEPLAN, MUNICH

IDEA CREATION • SERVICEPLAN, MUNICH

PRODUCTION • WE MAKE THEM WONDER GMBH, MUNICH

MEDIA • MEDIAPLUS GERMANY, MUNICH PR • TULOM, SAO PAULO

BRONZE LION

A01/078 • MEXICO • CONSUMER GOODS

TITLE • DANCING WASHERS

BRAND • WHIRLPOOL

PRODUCT • WHIRLPOOL

ENTERED BY • VML, MEXICO CITY • IDEA CREATION • VML, MEXICO CITY •

PRODUCTION • PALMAR PRODUCTIONS, MEXICO

MEDIA • VML, MEXICO CITY • POST PRODUCTION • PALMAR PRODUCTIONS, MEXICO

A03/009 • UNITED STATES • AUTOMOTIVE

TITLE • SUPPORTBELT

BRAND • FORD

PRODUCT • FORD SUPPORTBELT

ENTERED BY • VML, DETROIT

IDEA CREATION • VML, DETROIT

PRODUCTION • HOGARTH WORLDWIDE, DETROIT / LEAR CORPORATION, SOUTHFIELD / NICE SHOES, NEW YORK / SEVENTY 7 PRODUCTIONS, ROYAL OAK

MEDIA • MINDSHARE, DETROIT

PR • BURSON, DETROIT

POST PRODUCTION • GOLDSOUND, DETROIT / HOWLING MUSIC, NASHVILLE / ASCHE & SPENCER, MINNEAPOLIS

A06/021 • FRANCE •

CONSUMER SERVICES / B2B

TITLE • AXA - THREE WORDS

BRAND • AXA

PRODUCT • INSURANCE

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • PRODIGIOUS, PARIS

MEDIA • WAVEMAKER, PARIS

PR • PUBLICIS CONSULTANTS, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS

A06/035 • GERMANY •

CONSUMER SERVICES / B2B

TITLE • LIFE DONOR CARD

BRAND • MASTERCARD

PRODUCT • LIFE DONOR FEATURE

ENTERED BY • MRM GERMANY, FRANKFURT

IDEA CREATION

• MRM GERMANY, FRANKFURT

PRODUCTION • MRM GERMANY, FRANKFURT / TONY PETERSEN FILM, HAMBURG / FP7 MCCANN, DUBAI

MEDIA • DENTSU X, FRANKFURT AM MAIN

PR • WEBER SHANDWICK, MUNICH

POST PRODUCTION • TONY PETERSEN FILM, HAMBURG

B02/086 • MEXICO • SMALL-SCALE MEDIA

TITLE • SIX BACK

BRAND • VICTORIA

PRODUCT • VICTORIA

ENTERED BY • GUT, MEXICO CITY

IDEA CREATION

• GUT, MEXICO CITY

PRODUCTION • PRIMO CONTENT, MEXICO / PAPA MUSIC, BUENOS AIRES

B03/023 • FRANCE • LARGE-SCALE MEDIA

TITLE • OMNILIVERY

BRAND • OMNI

PRODUCT • MOBILITY SYSTEM FOR WHEELCHAIR

ENTERED BY • SAATCHI & SAATCHI FRANCE, PARIS

IDEA CREATION • SAATCHI & SAATCHI FRANCE, PARIS

PRODUCTION • PRODIGIOUS, PARIS

POST PRODUCTION • MECHANTS, SAINT-DENIS

B04/012 • PORTUGAL • USE OF BROADCAST

TITLE • DRINKABLE ANTHEM

BRAND • SUPER BOCK

PRODUCT • SUPER BOCK BEER

ENTERED BY • JUDAS, LISBON

IDEA CREATION • JUDAS, LISBON

PRODUCTION • VOLKEN FILM, LISBON

POST PRODUCTION • VOLKEN FILM, LISBON

B04/024 • UNITED STATES • USE OF BROADCAST

TITLE • FOOTBALL IS FOR FOOD

BRAND • UBER EATS

PRODUCT • UBER EATS

ENTERED BY • SPECIAL, LOS ANGELES

IDEA CREATION • SPECIAL, LOS ANGELES / UBER, SAN FRANCISCO

PRODUCTION • O POSITIVE, SANTA MONICA

MEDIA • PHD, NEW YORK

POST PRODUCTION • EXILE, SANTA MONICA / PARIAH CREATIVE, SANTA MONICA / THE TRAFIK, SANTA MONICA / ROYAL MUSTER, CULVER CITY

B04/027 • BRAZIL • USE OF BROADCAST

TITLE • 01. THE INTERRUPTED GOAL

BRAND • FIAT

PRODUCT • FIAT HYBRID

ENTERED BY • LEO BRAZIL, SAO PAULO

IDEA CREATION • LEO BRAZIL, SAO PAULO

PRODUCTION • LEO BRAZIL, SAO PAULO / CANJA AUDIO CULTURE, CURITIBA

MEDIA • LEO BRAZIL, SAO PAULO

PR • LEO BRAZIL, SAO PAULO

POST PRODUCTION • LEO BRAZIL, SAO PAULO

B05/019 • UNITED STATES • USE OF PRINT/OUTDOOR

TITLE • RETURNING CREATIVITY

BRAND • CRAYOLA

PRODUCT • CRAYOLA CRAYONS

ENTERED BY • DENTSU CREATIVE, NEW YORK

IDEA CREATION • DENTSU CREATIVE, NEW YORK

PRODUCTION • HUMMINGBIRD CONTENT

STUDIO, SANTA MONICA / MKTG, NEW YORK

MEDIA • DENTSU X, NEW YORK

PR • DENTSU CREATIVE, NEW YORK

POST PRODUCTION • TAG, NEW YORK / SPARK MUSIC GROUP, LOS ANGELES / 750MPH, LONDON

B05/059 • BRAZIL • USE OF PRINT/OUTDOOR

TITLE • COUPON RAIN

BRAND • MERCADO LIVRE

PRODUCT • MERCADO LIVRE

ENTERED BY • GUT, SAO PAULO

IDEA CREATION • GUT, SAO PAULO

MEDIA • GUT, SAO PAULO

• GUT, SAO PAULO / CDN, SAO PAULO

C04/002 • UNITED KINGDOM • NEW REALITIES & EMERGING TECH

TITLE • DAISY VS SCAMMERS

BRAND • O2

PRODUCT • DAISY VS SCAMMERS

ENTERED BY • VCCP, LONDON

IDEA CREATION • VCCP, LONDON / GIRL AND BEAR, LONDON / FAITH, LONDON / BERNADETTE, LONDON

PRODUCTION

• GIRL AND BEAR, LONDON

MEDIA • VCCP, LONDON

PR • O2, LONDON / BROADCAST REVOLUTION, LONDON

POST PRODUCTION • GIRL AND BEAR, LONDON

C04/025 • FRANCE • NEW REALITIES & EMERGING TECH

TITLE • LIDLIZE

BRAND • LIDL

PRODUCT • RETAIL

ENTERED BY • MARCEL, PARIS

IDEA CREATION • MARCEL, PARIS

C05/026 • UNITED STATES • GAMING

TITLE • HAALAND PAYBACK TIME

BRAND • CLASH OF CLANS

PRODUCT • CLASH OF CLANS

ENTERED BY • DAVID, NEW YORK

IDEA CREATION • DAVID, NEW YORK

PRODUCTION • SUPERCELL, HELSINKI / BUTTER, NEW YORK / FOUNDER, MANCHESTER

PR • THE ROMANS, LONDON

C05/030 • UNITED STATES • GAMING

TITLE • THE FINAL EXAM

BRAND • CHANGE THE REF

PRODUCT • PRO BONO

ENTERED BY • ENERGY BBDO, CHICAGO

IDEA CREATION

• ENERGY BBDO, CHICAGO

PRODUCTION • WEBCORE INTERACTIVE GAMES, SAO PAULO / DRUID CREATIVE GAMING, SAO PAULO / FLUTU MUSIC, SAO PAULO

PR • DRUID CREATIVE GAMING, SAO PAULO / CASHMAN & ASSOCIATES, PHILADELPHIA

D02/029 • UNITED STATES • USE OF MOBILE

TITLE • PRESERVED PROMOS

BRAND • ZIPLOC

PRODUCT • ZIPLOC

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK

MEDIA • OMD USA, CHICAGO

PR • ZENO GROUP, CHICAGO

D02/051 • UNITED ARAB EMIRATES • USE OF MOBILE

TITLE • SAFE AT 3AM

BRAND • DUBAI TOURISM

PRODUCT • DUBAI

ENTERED BY • VML, DUBAI

IDEA CREATION • VML, DUBAI

D02/065 • UNITED STATES • USE OF MOBILE

TITLE • NAME THIS OREO BRAND • OREO

PRODUCT • OREO

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK

PRODUCTION • BELIEVE TV, SANTIAGO / SONIDO ANTRO, MIAMI

D04/002 • FRANCE • REAL-TIME RESPONSE

TITLE • OLYMPIC CURRY

BRAND • MCDONALD’S PRODUCT • CURRY SAUCE

ENTERED BY • DDB PARIS

IDEA CREATION • DDB PARIS

E03/017 • BRAZIL • EXPERIENCE DESIGN

TITLE • PLASTIC BLOOD

BRAND • OKA BIOTECH

PRODUCT • OKA BIOTECH

ENTERED BY • DM9, SAO PAULO

IDEA CREATION • DM9, SAO PAULO

PRODUCTION • DM9, SAO PAULO

MEDIA • DM9, SAO PAULO

PR • DM9, SAO PAULO

E04/009 • GERMANY • LAUNCH/RELAUNCH

TITLE • PRICE PACKS

BRAND • PENNY

PRODUCT • FOOD/NON-FOOD

ENTERED BY • SERVICEPLAN, MUNICH

IDEA CREATION • SERVICEPLAN, MUNICH

PRODUCTION • WE MAKE THEM WONDER GMBH, MUNICH

MEDIA • PION3ERS, DUSSELDORF

E05/017 • ITALY • PERSONALISED CAMPAIGNS

TITLE • PUB SUCCESSION

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • LEPUB, MILAN

IDEA CREATION • LEPUB, MILAN / PUBLICIS, DUBLIN

PRODUCTION • BANJOMAN FILMS, DUBLIN

MEDIA • DENTSU RED STAR, DUBLIN / RED STAR, NEW YORK / RED STAR, SYDNEY

PR • THINKHOUSE, DUBLIN / THE ROMANS, LONDON / MBOOTH, NEW YORK

F02/028 • FRANCE • CHALLENGER BRAND

TITLE • CHOOSE UBER

BRAND • HEETCH

PRODUCT • HEETCH

ENTERED BY • BETC, PARIS

IDEA CREATION • BETC, PARIS

PRODUCTION • SOLDATS FILMS, PARIS

F03/074 • ARGENTINA • SINGLE-MARKET CAMPAIGN

TITLE • ANTENAGUILA

BRAND • AGUILA

PRODUCT • AGUILA

ENTERED BY • DAVID, BUENOS AIRES

IDEA CREATION • DAVID, BUENOS AIRES

PRODUCTION • PARCHE FILMS, BOGOTA

MEDIA • ADBID GROUP, BOGOTA / ZENITH, BOGOTA

PR • ALINA VELEZ COMUNICACIONES, BOGOTA

POST PRODUCTION • PARCHE FILMS, BOGOTA

F03/084 • CANADA •

SINGLE-MARKET CAMPAIGN

TITLE • MOST LIKELY TO BRAND • DOVE

PRODUCT • DOVE BRAND

ENTERED BY • OGILVY, TORONTO

IDEA CREATION • OGILVY, TORONTO

PRODUCTION • SMUGGLER @ SOFT CITIZEN, TORONTO / PINK CALCULATOR, TORONTO

MEDIA

• PHD, TORONTO

• EDELMAN, TORONTO

POST PRODUCTION • CABIN EDITING COMPANY, LOS ANGELES / ALTER EGO STUDIO, LOS ANGELES / CABIN, NEW YORK

F04/009 • INDIA • SOCIAL BEHAVIOUR

TITLE • INK OF DEMOCRACY

BRAND • THE TIMES OF INDIA

PRODUCT • ELECTION APPEAL

ENTERED BY • HAVAS, MUMBAI

IDEA CREATION • HAVAS, MUMBAI

PRODUCTION • HAVAS, MUMBAI

MEDIA

• BENNETT COLEMAN & CO., MUMBAI

POST PRODUCTION • HAVAS, MUMBAI

F06/017 • MEXICO •

BREAKTHROUGH ON A BUDGET

TITLE • W1NG COD3S

BRAND • VOLARIS AIRLINES

PRODUCT • VOLARIS AIRLINES

ENTERED BY • HAVAS HOY, MEXICO CITY

IDEA CREATION • HAVAS HOY, MEXICO CITY

F07/092 • BRAZIL •

CORPORATE PURPOSE & CSR

TITLE • RE-COMMERCE ATACAMA

BRAND • VTEX

PRODUCT • RE-COMMERCE ATACAMA

ENTERED BY • ARTPLAN, SAO PAULO

IDEA CREATION • ARTPLAN, SAO PAULO

PRODUCTION • SUGARCANE FILMES, SAO PAULO / RAW AUDIO, SAO PAULO / EITRI, RIO DE JANEIRO / DIGITAL PRINTZ, SAO PAULO

PR • APPROACH COMUNICACAO, SAO PAULO

F09/040 • ITALY • CULTURAL ENGAGEMENT

TITLE • PUB SUCCESSION

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • LEPUB, MILAN

IDEA CREATION • LEPUB, MILAN / PUBLICIS, DUBLIN

PRODUCTION • BANJOMAN FILMS, DUBLIN

MEDIA • DENTSU RED STAR, DUBLIN / RED STAR, NEW YORK / RED STAR, SYDNEY

PR • THINKHOUSE, DUBLIN / THE ROMANS, LONDON / MBOOTH, NEW YORK

Grand Prix MEDIA Media

DOVE REAL BEAUTY REDEFINED FOR THE AI ERA

DOVE MINDSHARE, NEW YORK UNITED STATES

GRAND PRIX

E01/021 • UNITED STATES • MEDIA INSIGHTS & STRATEGY

TITLE • DOVE REAL BEAUTY REDEFINED FOR THE AI ERA

BRAND • DOVE

PRODUCT • DOVE

ENTERED BY • MINDSHARE, NEW YORK

IDEA CREATION • MINDSHARE, NEW YORK

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK

GOLD LION

A01/012 • CANADA •

CONSUMER GOODS

TITLE • CAN’T UNSEE IT

BRAND • HEINZ KETCHUP & MUSTARD

PRODUCT • KRAFT HEINZ

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

MEDIA • CARAT, TORONTO / CARAT, CHICAGO

PR • ZENO GROUP, CHICAGO

A02/011 • SINGAPORE • HEALTHCARE

TITLE • VASELINE VERIFIED

BRAND • UNILEVER

PRODUCT • VASELINE

ENTERED BY • OGILVY, SINGAPORE

IDEA CREATION • OGILVY, SINGAPORE PRODUCTION • OGILVY, SINGAPORE / WHITECOAT PRODUCTIONS SINGAPORE

MEDIA • MINDSHARE, LONDON

• OGILVY, SINGAPORE / OGILVY UK, LONDON / OGILVY SOUTH AFRICA, JOHANNESBURG

POST PRODUCTION • OGILVY, SINGAPORE / WHITECOAT PRODUCTIONS SINGAPORE / CHAMELEON, SINGAPORE / BIG SYNC MUSIC, SINGAPORE / FVSE, SINGAPORE

A03/007

• UNITED KINGDOM • AUTOMOTIVE

TITLE • REDDITOR EDIT

BRAND • SKODA

PRODUCT • AUTOMOTIVE

ENTERED BY • PHD, LONDON

IDEA CREATION • LEO, LONDON

MEDIA • PHD, LONDON

A04/024 • BRAZIL •

TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • COUPON RAIN

BRAND • MERCADO LIVRE

PRODUCT • MERCADO LIVRE

ENTERED BY • GUT, SAO PAULO

IDEA CREATION • GUT, SAO PAULO

MEDIA • GUT, SAO PAULO

PR • GUT, SAO PAULO / CDN, SAO PAULO

A07/044 • UNITED STATES • NFPO / CHARITY / GOVERNMENT

TITLE • THE FINAL EXAM

BRAND • CHANGE THE REF

PRODUCT • PRO BONO

ENTERED BY • ENERGY BBDO, CHICAGO

IDEA CREATION • ENERGY BBDO, CHICAGO

PRODUCTION • WEBCORE INTERACTIVE GAMES, SAO PAULO / DRUID CREATIVE GAMING, SAO PAULO / FLUTU MUSIC, SAO PAULO

PR • DRUID CREATIVE GAMING, SAO PAULO / CASHMAN & ASSOCIATES, PHILADELPHIA

B01/009 • BRAZIL •

USE OF SCREENS & AV PLATFORMS

TITLE • STREAMING BARS

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • LEPUB, SAO PAULO

IDEA CREATION • LEPUB, SAO PAULO

PRODUCTION • MOONHEIST, SAO PAULO / DAHOUSE AUDIO, SAO PAULO

MEDIA • RED STAR, SAO PAULO

PR • LEMA+, SAO PAULO

B06/015 • UNITED STATES •

LARGE-SCALE MEDIA

TITLE • “RAISE YOUR BANNERS”

BRAND • HBO

PRODUCT • HOUSE OF THE DRAGON SEASON 2

ENTERED BY • GIANT SPOON, NEW YORK

IDEA CREATION • GIANT SPOON, NEW YORK

MEDIA • GIANT SPOON, NEW YORK

B10/057 • BRAZIL •

USE OF SOCIAL PLATFORMS

TITLE • RETRO INFLUENCERS

BRAND • SKOL

PRODUCT • SKOL

ENTERED BY • GUT, SAO PAULO

IDEA CREATION • GUT, SAO PAULO

MEDIA • GUT, SAO PAULO

B13/024 • URUGUAY •

RETAIL MEDIA

TITLE • THE REWARDS BAG

BRAND • TATA

PRODUCT • TATA

ENTERED BY • VML, MONTEVIDEO

IDEA CREATION • VML, MONTEVIDEO

MEDIA • WAVEMAKER, MONTEVIDEO

C02/038 • COLOMBIA • BRAND/PROD INTEG IN PROG/PLATFORM

TITLE • FICTIONAL INSURANCE

BRAND • RCN/PRIME

PRODUCT • INSURANCE

ENTERED BY • DDB COLOMBIA, BOGOTA

IDEA CREATION • DDB COLOMBIA, BOGOTA

E03/029 • UNITED STATES • MEDIA EXECUTION

TITLE • FIRST EVER LIVE COMMERCIAL CROSSOVER

BRAND • ROCKET

PRODUCT • ROCKET

ENTERED BY • ZENITH, NEW YORK

IDEA CREATION • MIRIMAR, LOS ANGELES

PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES

MEDIA • ZENITH, NEW YORK

E04/022 • UNITED KINGDOM • USE OF CHANNEL INTEGRATION

TITLE • WAITROSE SWEET SUSPICION - A DELICIOUSLY FESTIVE WHODUNNIT

BRAND • WAITROSE & PARTNERS

PRODUCT • WAITROSE & PARTNERS

ENTERED BY • MANNING GOTTLIEB OMD, LONDON

IDEA CREATION • SAATCHI & SAATCHI, LONDON

PRODUCTION • SAATCHI & SAATCHI, LONDON

MEDIA • MANNING GOTTLIEB OMD, LONDON

SILVER LION

A04/025 • UNITED KINGDOM • TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • SWEET SUSPICION

BRAND • WAITROSE

PRODUCT • WAITROSE

ENTERED BY • SAATCHI & SAATCHI, LONDON

IDEA CREATION • SAATCHI & SAATCHI, LONDON

PRODUCTION • SMUGGLER, LONDON / WONDERHOOD STUDIOS, LONDON / PRODIGIOUS, LONDON

MEDIA • MANNING GOTTLIEB OMD, LONDON

POST PRODUCTION • HARBOR, LONDON / 750MPH, LONDON

A05/013 • UNITED STATES • MEDIA/ENTERTAINMENT

TITLE • BRING KOREA TO THE WORLD

BRAND • NETFLIX

PRODUCT • SQUID GAME

ENTERED BY • NETFLIX, LOS ANGELES

IDEA CREATION • NETFLIX, LOS ANGELES / FOUNDERS, MIAMI

PRODUCTION • FOUNDERS, MIAMI / TRAILER PARK, LOS ANGELES / THE REFINERY, BURBANK / RICHARD RHO, ARCADIA / PDROOM, SEOUL

POST PRODUCTION • BMP CREATIVE, MINNEAPOLIS / NEKO, SHERMAN OAKS / BUTCHERBIRD STUDIOS, GLENDALE

B02/012 • BRAZIL •

USE OF AUDIO PLATFORMS

TITLE • DIRTY MOUTH SPONSORSHIP

BRAND • CIF

PRODUCT • CIF

ENTERED BY • DROGA5, PART OF ACCENTURE SONG, SAO PAULO

IDEA CREATION • DROGA5, PART OF ACCENTURE SONG, SAO PAULO / UNILEVER

BRASIL, SAO PAULO

PRODUCTION • PUNCH AUDIO, SAO PAULO

MEDIA

• INITIATIVE MEDIA, NEW YORK

• INPRESS PORTER NOVELLI, SAO PAULO

B04/076 • BRAZIL •

USE OF OUTDOOR

TITLE • SPEED COUPONS

BRAND • MERCADO LIVRE

PRODUCT • MERCADO LIVRE

ENTERED BY • GUT, SAO PAULO

IDEA CREATION • GUT, SAO PAULO

MEDIA

• GUT, SAO PAULO

• CDN, SAO PAULO

B04/093 • INDIA •

USE OF OUTDOOR

TITLE • TAKEOFF TAKEOVER

BRAND • CATHAY PACIFIC

PRODUCT • CATHAY PACIFIC AIRWAYS

ENTERED BY • LEO, MUMBAI

IDEA CREATION • LEO, MUMBAI

PRODUCTION • PUBLICIS INDIA, MUMBAI

MEDIA • PUBLICIS GROUPE OOH, MUMBAI

B07/104 • MEXICO • USE OF EVENTS & STUNTS

TITLE • GULF OF MEXICO (BAR)

BRAND • TECATE

PRODUCT • TECATE LIGHT

ENTERED BY • LEPUB, MEXICO CITY

IDEA CREATION

• LEPUB, MEXICO CITY

PRODUCTION • LANDIA, MEXICO CITY

MEDIA • DENTSU RED STAR, MEXICO CITY

PR • SERNA, MEXICO CITY

POST PRODUCTION • LANDIA, MEXICO CITY

B08/012 • UNITED STATES • USE OF DIGITAL PLATFORMS

TITLE • KLEENEX SCORE

BRAND • KLEENEX

PRODUCT • KLEENEX

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK

PRODUCTION • BELIEVE TV, SANTIAGO

MEDIA • SPARK FOUNDRY, CHICAGO / AMAZON, NEW YORK

PR • CALL & RESPONSE, NEW YORK

B09/001 • NETHERLANDS •

USE OF MOBILE

TITLE • MACCIE

BRAND • MCDONALD’S PRODUCT • MACCIE

ENTERED BY • TBWA\NEBOKO, AMSTERDAM

IDEA CREATION • TBWA\NEBOKO, AMSTERDAM PRODUCTION • TBWA\NEBOKO, AMSTERDAM

MEDIA • OMD, AMSTERDAM

B10/048 • UNITED STATES •

USE OF SOCIAL PLATFORMS

TITLE • NAVY SUBREDDIT HUNT

BRAND • U.S. NAVY

PRODUCT • U.S. NAVY RECRUITMENT INITIATIVE

ENTERED BY • VML, DALLAS

IDEA CREATION • VML, DALLAS

PRODUCTION • VML, DALLAS / U.S. NAVY, MILLINGTON / SUBTROPIC STUDIOS, LOS ANGELES

MEDIA • VML, DALLAS / U.S. NAVY, MILLINGTON

PR • VML, DALLAS

POST PRODUCTION • VML, DALLAS / U.S. NAVY, MILLINGTON

B12/014 • UNITED STATES • NEW REALITIES & EMERGING TECH

TITLE • DOVE REAL BEAUTY REDEFINED FOR THE AI ERA

BRAND • DOVE

PRODUCT • DOVE

ENTERED BY • MINDSHARE, NEW YORK

IDEA CREATION • MINDSHARE, NEW YORK

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK

B13/034 • UNITED STATES • RETAIL MEDIA

TITLE • PRESERVED PROMOS

BRAND • ZIPLOC

PRODUCT • ZIPLOC

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK

MEDIA • OMD USA, CHICAGO

PR • ZENO GROUP, CHICAGO

C01/052 • IRELAND • AUDIENCE INSIGHTS

TITLE • THE 26TH MINUTE

BRAND • DUBLIN SAMARITANS

PRODUCT • SAMARITANS VOLUNTEER RECRUITMENT

ENTERED BY • DROGA5, PART OF ACCENTURE SONG, DUBLIN

IDEA CREATION • DROGA5, PART OF ACCENTURE SONG, DUBLIN

C01/068 • SINGAPORE • AUDIENCE INSIGHTS

TITLE • VASELINE VERIFIED

BRAND • UNILEVER

PRODUCT • VASELINE

ENTERED BY • OGILVY, SINGAPORE

IDEA CREATION • OGILVY, SINGAPORE PRODUCTION • OGILVY, SINGAPORE / WHITECOAT PRODUCTIONS SINGAPORE

MEDIA • MINDSHARE, LONDON

• OGILVY, SINGAPORE / OGILVY UK, LONDON / OGILVY SOUTH AFRICA, JOHANNESBURG

POST PRODUCTION • OGILVY, SINGAPORE / WHITECOAT PRODUCTIONS SINGAPORE / CHAMELEON, SINGAPORE / BIG SYNC MUSIC, SINGAPORE / FVSE, SINGAPORE

C01/085 • ECUADOR • AUDIENCE INSIGHTS

TITLE • REPORT THIS AD

BRAND • VERIS

PRODUCT • ONLINE MENTAL HEALTH INSTITUTION

ENTERED BY • PARADAIS DDB, GUAYAQUIL

IDEA CREATION • PARADAIS DDB, GUAYAQUIL

PRODUCTION • APOLO, QUITO

MEDIA • PARADAIS DDB, GUAYAQUIL

C02/045 • UNITED STATES • BRAND/PROD INTEG IN PROG/PLATFORM

TITLE • FOOTBALL IS FOR FOOD

BRAND • UBER EATS

PRODUCT • UBER EATS

ENTERED BY • SPECIAL, LOS ANGELES

IDEA CREATION • SPECIAL, LOS ANGELES / UBER, SAN FRANCISCO

PRODUCTION • O POSITIVE, SANTA MONICA

MEDIA • PHD, NEW YORK

POST PRODUCTION • EXILE, SANTA MONICA / PARIAH CREATIVE, SANTA MONICA / THE TRAFIK, SANTA MONICA / ROYAL MUSTER, CULVER CITY

C06/006 • UNITED STATES •

CO-CREATION OF BRANDED IP TITLE • THANKS FOR COKE-CREATING

BRAND • COCA-COLA

PRODUCT • COCA-COLA

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK / VML, KANSAS CITY / VML, SAO PAULO

PRODUCTION • MANGO FILMS, GUADALAJARA / BALIPROD, BALI / SUGARCANE FILMES, SAO PAULO / GLITCH PRODUCTIONS, MUMBAI / NETO+SHOOKAN PRODUCTIONS, JOHANNESBURG

MEDIA • ESSENCEMEDIACOM, MEXICO CITY

PR • OGILVY PR, LONDON

POST PRODUCTION • VML, SAO PAULO / SUGARCANE FILMES, SAO PAULO / RAW AUDIO, SAO PAULO

D01/025 • NEW ZEALAND •

LOCAL BRAND

TITLE • EXPORT ULTRA COLD CALL BACK SERVICE

BRAND • EXPORT ULTRA

PRODUCT • BEER

ENTERED BY • CARAT, AUCKLAND

IDEA CREATION • SPECIAL, AUCKLAND MEDIA • CARAT, AUCKLAND

D04/034 • AUSTRALIA • SOCIAL BEHAVIOUR

TITLE • LEGACY LAGER

BRAND • LEGACY AUSTRALIA

PRODUCT • LEGACY AUSTRALIA

ENTERED BY • VML, SYDNEY

IDEA CREATION • VML, SYDNEY

PRODUCTION • DIVISION, SYDNEY / MACGYVER MODELS, SYDNEY

MEDIA • VML, SYDNEY

PR • SABIO, BRISBANE

POST PRODUCTION • ARC EDIT, SYDNEY / NOISE INTERNATIONAL, SYDNEY

D07/033 • UNITED STATES •

CORPORATE PURPOSE & CSR

TITLE • HEALTH IS BRAND • BUPA

PRODUCT • BUPA HEALTH INSURANCE

ENTERED BY • INITIATIVE MEDIA, NEW YORK

IDEA CREATION • INITIATIVE MEDIA, NEW YORK / MOMENTUM WORLDWIDE, LONDON

PRODUCTION • MOMENTUM WORLDWIDE, LONDON

MEDIA • INITIATIVE MEDIA, NEW YORK / BUPA, LONDON

PR • BUPA, LONDON

POST PRODUCTION • MOMENTUM

WORLDWIDE, LONDON

D09/005 • UNITED KINGDOM •

CULTURAL ENGAGEMENT

TITLE

• CODE MY CROWN

BRAND • DOVE

PRODUCT • DOVE

ENTERED BY • EDELMAN, LONDON

IDEA CREATION • EDELMAN, LONDON

PRODUCTION • 11 DOLLAR BILL, DURHAM / KODE MEDIA, LONDON

MEDIA • EDELMAN, LONDON

PR • EDELMAN, LONDON

D09/044 • ITALY •

CULTURAL ENGAGEMENT

TITLE • PUB SUCCESSION

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • LEPUB, MILAN

IDEA CREATION • LEPUB, MILAN / PUBLICIS, DUBLIN

PRODUCTION • BANJOMAN FILMS, DUBLIN

MEDIA • DENTSU RED STAR, DUBLIN / RED STAR, NEW YORK / RED STAR, SYDNEY

PR • THINKHOUSE, DUBLIN / THE ROMANS, LONDON / MBOOTH, NEW YORK

E02/001 • FRANCE • MEDIA PLANNING

TITLE • THE FLAME THAT WASN’T A FLAME BRAND • EDF

PRODUCT • THE OLYMPIC CAULDRON

ENTERED BY • HAVAS MEDIA, PARIS

IDEA CREATION • EDF, PARIS / BETC, PARIS

PRODUCTION • EDF, PARIS / HAVAS PLAY, PARIS / BETC, PARIS

MEDIA • HAVAS MEDIA, PARIS / HAVAS PLAY, PARIS

POST PRODUCTION • BETC, PARIS

BRONZE LION

A01/041 • BRAZIL • CONSUMER GOODS

TITLE • AD-FREE MOVIES

BRAND • BUDWEISER

PRODUCT • BEER

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • MODO INTEGRADO DE PRODUCOES, SAO PAULO / VOLKEN FILM, SAO PAULO / SOUNDIAPE AUDIO, SAO PAULO /

BUMBLEBEAT, SAO PAULO

MEDIA • AFRICA CREATIVE DDB, SAO PAULO

A02/010 • INDIA • HEALTHCARE

TITLE • EYE TEST MENU

BRAND • TITAN COMPANY LIMTED

PRODUCT • EYEWEAR

ENTERED BY • OGILVY, BANGALORE

IDEA CREATION • OGILVY, BANGALORE

PRODUCTION • ABSOLUTE PRODUCTIONS, MUMBAI

MEDIA • OGILVY, BANGALORE

A04/022 • UNITED STATES • TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • FOOTBALL IS FOR FOOD

BRAND • UBER EATS

PRODUCT • UBER EATS

ENTERED BY • SPECIAL, LOS ANGELES

IDEA CREATION • SPECIAL, LOS ANGELES / UBER, SAN FRANCISCO

PRODUCTION • O POSITIVE, SANTA MONICA

MEDIA • PHD, NEW YORK

POST PRODUCTION • EXILE, SANTA MONICA / PARIAH CREATIVE, SANTA MONICA / THE TRAFIK, SANTA MONICA / ROYAL MUSTER, CULVER CITY

A06/029 • ARGENTINA • CONSUMER SERVICES / B2B

TITLE • BAIT BOARDS

BRAND • MERCADO ADS

PRODUCT • MERCADO ADS

ENTERED BY • GUT, BUENOS AIRES

IDEA CREATION • GUT, BUENOS AIRES

PRODUCTION • IMAXEN, BUENOS AIRES / ECLOUD, ROSARIO

A06/032 • CANADA • CONSUMER SERVICES / B2B

TITLE • SLEEP WITH RAIN

BRAND • AT&T BUSINESS

PRODUCT • AT&T BUSINESS

ENTERED BY • CRITICAL MASS, CALGARY

IDEA CREATION • WEST BBDO, LOS ANGELES / CRITICAL MASS, CALGARY

PRODUCTION • SMUGGLER, LOS ANGELES

MEDIA • HEARTS & SCIENCE, DALLAS

PR • KETCHUM, NEW YORK

POST PRODUCTION • WORK EDITORIAL, CULVER CITY

B03/001 • INDIA • USE OF PRINT

TITLE • INK OF DEMOCRACY

BRAND • THE TIMES OF INDIA

PRODUCT • ELECTION APPEAL

ENTERED BY • HAVAS, MUMBAI

IDEA CREATION • HAVAS, MUMBAI

PRODUCTION • HAVAS, MUMBAI

MEDIA • BENNETT COLEMAN & CO., MUMBAI

• BENNETT COLEMAN & CO., MUMBAI

POST PRODUCTION • HAVAS, MUMBAI

B04/114 • ARGENTINA • USE OF OUTDOOR

TITLE • BOXED ADS

BRAND • MERCADO LIBRE

PRODUCT • MERCADO LIBRE

ENTERED BY • GUT, BUENOS AIRES

IDEA CREATION • GUT, BUENOS AIRES

B05/005 • MAINLAND CHINA • SMALL-SCALE MEDIA

TITLE • HEINZ ROLLER SHUTTER

BRAND • HEINZ

PRODUCT • KETCHUP

ENTERED BY • KRAFT HEINZ, SHANGHAI

IDEA CREATION • GOODIDEA, SHANGHAI

MEDIA • GOODIDEA, SHANGHAI

B05/035 • UNITED KINGDOM • SMALL-SCALE MEDIA

TITLE • THE MEAL

BRAND • MCDONALD’S

PRODUCT • HAPPY MEAL

ENTERED BY • LEO, LONDON

IDEA CREATION • LEO, LONDON / READY10, LONDON

PRODUCTION • ROGUE FILMS, LONDON

MEDIA • OMD UK, LONDON

PR • READY10, LONDON

POST PRODUCTION • ROGUE FILMS, LONDON / PRODIGIOUS, LONDON

B06/019 • MEXICO • LARGE-SCALE MEDIA

TITLE • W1NG COD3S

BRAND • VOLARIS AIRLINES

PRODUCT • VOLARIS AIRLINES

ENTERED BY • HAVAS HOY, MEXICO CITY

IDEA CREATION • HAVAS HOY, MEXICO CITY

B06/048 • UNITED STATES • LARGE-SCALE MEDIA

TITLE • AIRBNB UP-HOUSE

BRAND • AIRBNB

PRODUCT • AIRBNB ICONS

ENTERED BY • WEBER SHANDWICK, SAN FRANCISCO

IDEA CREATION • WEBER SHANDWICK, LOS ANGELES / WEBER SHANDWICK, SAN FRANCISCO / WEBER SHANDWICK, SEATTLE / WEBER SHANDWICK, ATLANTA / WEBER SHANDWICK, TORONTO

PRODUCTION • HOGWASH STUDIOS, MIAMI BEACH / VERB, CALIFORNIA

MEDIA • WEBER SHANDWICK, SAN FRANCISCO / DKC PUBLIC RELATIONS, NEW YORK

PR • WEBER SHANDWICK, SAN FRANCISCO / DKC PUBLIC RELATIONS, NEW YORK

POST PRODUCTION • HOGWASH STUDIOS, MIAMI BEACH

B07/075 • BRAZIL •

USE OF EVENTS & STUNTS

TITLE • TOUCHBOARDS DISCOUNT

BRAND • ITAÚ UNIBANCO

PRODUCT • BANK

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • ZAINE FILMES, SAO PAULO / ANTFOOD, SAO PAULO

MEDIA • AFRICA CREATIVE DDB, SAO PAULO

B08/028 • BRAZIL •

USE OF DIGITAL PLATFORMS

TITLE • RE-COMMERCE ATACAMA

BRAND • VTEX

PRODUCT • RE-COMMERCE ATACAMA

ENTERED BY • ARTPLAN, SAO PAULO

IDEA CREATION • ARTPLAN, SAO PAULO

PRODUCTION • SUGARCANE FILMES, SAO PAULO / RAW AUDIO, SAO PAULO / EITRI, RIO DE JANEIRO / DIGITAL PRINTZ, SAO PAULO

PR • APPROACH COMUNICACAO, SAO PAULO

B08/029 • UNITED STATES •

USE OF DIGITAL PLATFORMS

TITLE • AIRBNB ICONS

BRAND • AIRBNB

PRODUCT • AIRBNB ICONS

ENTERED BY • WEBER SHANDWICK, SAN FRANCISCO

IDEA CREATION • WEBER SHANDWICK, LOS ANGELES / WEBER SHANDWICK, SAN FRANCISCO / WEBER SHANDWICK, SEATTLE / WEBER SHANDWICK, ATLANTA / WEBER SHANDWICK, TORONTO

PRODUCTION • VERB, CALIFORNIA / HOGWASH STUDIOS, MIAMI BEACH / TOY & ROBIN LTD, BOURNEMOUTH

MEDIA • WEBER SHANDWICK, SAN FRANCISCO

PR • WEBER SHANDWICK, SAN FRANCISCO / DKC

PUBLIC RELATIONS, NEW YORK

POST PRODUCTION • HOGWASH STUDIOS, MIAMI BEACH

B09/010 • NEW ZEALAND •

USE OF MOBILE

TITLE • RESHAPING RUGBY: THE WORLD’S FIRST TIKTOK FINAL

BRAND • 2DEGREES

PRODUCT • 2DEGREES MOBILE

ENTERED BY • TBWA\NEW ZEALAND, AUCKLAND

IDEA CREATION • TBWA\NEW ZEALAND, AUCKLAND

PRODUCTION • IDC PHOTOGRAPHY, AUCKLAND

MEDIA • OMD, AUCKLAND

PR • TBWA\ELEVEN, AUCKLAND

POST PRODUCTION • TBWA\NEW ZEALAND, AUCKLAND

B10/050 • BRAZIL •

USE OF SOCIAL PLATFORMS

TITLE • ONE SECOND ADS

BRAND • BUDWEISER

PRODUCT • BEER

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • LUCHA LIBRE AUDIO, SÃO PAULO

MEDIA • AFRICA CREATIVE DDB, SAO PAULO

B11/023 • UNITED STATES • INNOVATIVE USE INFLUENCERS/CREATORS

TITLE • JUST JOKING

BRAND • SANDY HOOK PROMISE

PRODUCT • SANDY HOOK PROMISE

ENTERED BY • PHD, NEW YORK

IDEA CREATION • PHD, NEW YORK

PRODUCTION • SMUGGLER, NEW YORK

MEDIA • PHD, NEW YORK

PR • R&CPMK, NEW YORK / WEBER SHANDWICK, WASHINGTON

POST PRODUCTION • ROCK PAPER SCISSORS, NEW YORK / TRIM EDITING, LONDON / SELECTED WORKS, LONDON / RARE MEDIUM, NEW YORK / HUMAN, NEW YORK

B12/021 • INDIA •

NEW REALITIES & EMERGING TECH

TITLE • GARUDA RAKSHAK

BRAND • DSP MUTUAL FUNDS

PRODUCT • MUTUAL FUNDS

ENTERED BY • DENTSU CREATIVE, GURGAON

IDEA CREATION • DENTSU CREATIVE, GURGAON

PRODUCTION • DENTSU CREATIVE, GURGAON / USEFUL GARBAGE CREATIONS, MUMBAI

POST PRODUCTION • USEFUL GARBAGE CREATIONS, MUMBAI

B13/028 • NEW ZEALAND • RETAIL MEDIA

TITLE • CERTIFIED TOASTERS

BRAND • GOODMAN FIELDER

PRODUCT • VOGEL’S

ENTERED BY • DDB NEW ZEALAND, AUCKLAND IDEA CREATION • DDB NEW ZEALAND, AUCKLAND

POST PRODUCTION • DDB NEW ZEALAND, AUCKLAND / TOYBOX, AUCKLAND

C01/093 • CANADA • AUDIENCE INSIGHTS

TITLE • MOST LIKELY TO BRAND • DOVE

PRODUCT • DOVE BRAND

ENTERED BY • OGILVY, TORONTO

IDEA CREATION • OGILVY, TORONTO

PRODUCTION • SMUGGLER @ SOFT CITIZEN, TORONTO / PINK CALCULATOR, TORONTO

MEDIA

• PHD, TORONTO

• EDELMAN, TORONTO

POST PRODUCTION • CABIN EDITING COMPANY, LOS ANGELES / ALTER EGO STUDIO, LOS ANGELES / CABIN, NEW YORK

C01/109 • UNITED STATES • AUDIENCE INSIGHTS

TITLE • THE FINAL EXAM

BRAND • CHANGE THE REF PRODUCT • PRO BONO

ENTERED BY • ENERGY BBDO, CHICAGO IDEA CREATION • ENERGY BBDO, CHICAGO

PRODUCTION • WEBCORE INTERACTIVE GAMES, SAO PAULO / DRUID CREATIVE GAMING, SAO PAULO / FLUTU MUSIC, SAO PAULO

• DRUID CREATIVE GAMING, SAO PAULO / CASHMAN & ASSOCIATES, PHILADELPHIA

C04/001 • FINLAND • BRAND CONTENT FOR DIGITAL/SOCIAL

TITLE • TIKTOK UNIVERSITY

BRAND • HAAGA-HELIA UNIVERSITY OF APPLIED SCIENCES

PRODUCT • UNIVERSITY EDUCATION

ENTERED BY • BOB THE ROBOT, HELSINKI IDEA CREATION

• BOB THE ROBOT, HELSINKI

PRODUCTION • BOB THE ROBOT, HELSINKI MEDIA • TOINENPHD, HELSINKI

PR • BOB THE ROBOT, HELSINKI

D02/013 • ARGENTINA • CHALLENGER BRAND

TITLE • THE LUCKY SPONSOR

BRAND • SCHNEIDER

PRODUCT • SCHNEIDER

ENTERED BY • MERCADO MCCANN, BUENOS AIRES

IDEA CREATION • MERCADO MCCANN, BUENOS AIRES

PRODUCTION • POSTER, BUENOS AIRES

D03/030 • UNITED KINGDOM • SINGLE-MARKET CAMPAIGN

TITLE • MCRIB MISTAKES

BRAND • MCDONALD’S

PRODUCT • MCRIB

ENTERED BY • LEO, LONDON

IDEA CREATION • LEO, LONDON

PRODUCTION • FRAMESTORE, LONDON / PRODIGIOUS, LONDON

MEDIA • OMD UK, LONDON

• RED CONSULTANCY, LONDON

POST PRODUCTION • FRAMESTORE, LONDON / PRODIGIOUS, LONDON

D03/035 • ITALY •

SINGLE-MARKET CAMPAIGN

TITLE • PUB MUSEUMS

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • LEPUB, MILAN

IDEA CREATION • LEPUB, MILAN / PUBLICIS, DUBLIN

PRODUCTION • THINKHOUSE, DUBLIN

POST PRODUCTION • LENS THAT - AR CREATIVE STUDIO, WARSAW

D05/008 • ARGENTINA • USE OF HUMOUR

TITLE • LAY’S BAR CRAWL

BRAND • LAY’S

PRODUCT • LAY’S

ENTERED BY • SLAP GLOBAL, BUENOS AIRES

IDEA CREATION • SLAP GLOBAL, BUENOS AIRES / PEPSICO, HARRISON

MEDIA • OMD USA, NEW YORK

D06/002 • INDIA • BREAKTHROUGH ON A BUDGET

TITLE • NATURE SHAPES BRITANNIA

BRAND • BRITANNIA INDUSTRIES LTD.

PRODUCT • BRITANNIA SUSTAINABILITY

ENTERED BY • TALENTED, BANGALORE

IDEA CREATION • TALENTED, BANGALORE

PRODUCTION • ROOTED FILMS, MADURAI

MEDIA • CORAL MEDIA, BANGALORE / MOMS OUTDOOR MEDIA SOLUTIONS, MUMBAI

PR • TALENTED, BANGALORE / DENTSU CREATIVE PR, MUMBAI

D06/033 • AUSTRALIA • BREAKTHROUGH ON A BUDGET

TITLE • TIME TO LIVE

BRAND • AUSTRALIAN CANCER RESEARCH FOUNDATION

PRODUCT • ACRF AWARENESS CAMPAIGN

ENTERED BY • THE MINISTRY FOR COMMUNICATION & THE ARTS, COOGEE

IDEA CREATION • THE MINISTRY FOR COMMUNICATION & THE ARTS, COOGEE

D07/055 • UNITED KINGDOM •

CORPORATE PURPOSE & CSR

TITLE • MISSED BIRTHDAYS

BRAND • ITV X CALM

PRODUCT • ITV X CALM

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • ADAM&EVEDDB, LONDON / KING HENRY, LONDON / ACADEMY FILMS, LONDON / CREATIVE GIANTS ART, BRIGHTON / TOGETHER ASSOCIATES, LONDON

MEDIA • THE7STARS, LONDON

PR • HOPE AND GLORY, LONDON

POST PRODUCTION • 750MPH, LONDON / CREATIVE OUTPOST, LONDON

D07/078 • HONG KONG SAR •

CORPORATE PURPOSE & CSR

TITLE • SAFE SKETCH

BRAND • SAVE THE CHILDREN

PRODUCT • SAVE THE CHILDREN ‘SAFE SKETCH’ MOBILE APP

ENTERED BY • CHEIL HONG KONG

IDEA CREATION • CHEIL HONG KONG

PRODUCTION • CHEIL HONG KONG

POST PRODUCTION • ANIMOTION STUDIO LTD / THINGS THAT MOVE, HONG KONG

E02/016 • UNITED STATES •

MEDIA PLANNING

TITLE • TIMEOUT AGAINST HATE

BRAND • FOUNDATION TO COMBAT ANTISEMITISM

PRODUCT • FOUNDATION TO COMBAT ANTISEMITISM

ENTERED BY • MINDSHARE, NEW YORK

IDEA CREATION • VML, NEW YORK

MEDIA • MINDSHARE, NEW YORK

Grand Prix PR

INDIAN RAILWAYS

FCB INDIA, MUMBAI

INDIA

LUCKY YATRA

GRAND PRIX

A04/023 • INDIA

TRAVEL, LEISURE, RETAIL, RESTAURANT

TITLE • LUCKY YATRA

BRAND • INDIAN RAILWAYS

PRODUCT • RAILWAY SERVICE

ENTERED BY • FCB INDIA, MUMBAI

IDEA CREATION • FCB INDIA, MUMBAI

GOLD LION

A06/011 • SWEDEN

CONSUMER SERVICES / B2B

TITLE • THE PARENTAL LEAVE MORTGAGE

BRAND • NORDEA

PRODUCT • THE PARENTAL LEAVE MORTGAGE

ENTERED BY • NORD DDB, STOCKHOLM

IDEA CREATION • NORD DDB, COPENHAGEN / NORD DDB, STOCKHOLM / NORD DDB, HELSINKI

A06/017 • FRANCE

CONSUMER SERVICES / B2B

TITLE • AXA - THREE WORDS

BRAND

• AXA

PRODUCT • INSURANCE

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION

PRODUCTION

MEDIA

• PUBLICIS CONSEIL, PARIS

• PRODIGIOUS, PARIS

• WAVEMAKER, PARIS

• PUBLICIS CONSULTANTS, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS

B04/010 • UNITED STATES

CONTENT CREATION & PRODUCTION

TITLE • NUTTER BUTTER, YOU GOOD?

BRAND • NUTTER BUTTER

PRODUCT • NUTTER BUTTER COOKIE

ENTERED BY • DENTSU CREATIVE, NEW YORK

IDEA CREATION • DENTSU CREATIVE, NEW YORK

B06/048 • UNITED STATES

INNOVATIVE USE INFLUENCERS/CREATORS

TITLE

• HAALAND PAYBACK TIME

BRAND • CLASH OF CLANS

PRODUCT • CLASH OF CLANS

ENTERED BY • DAVID, NEW YORK

IDEA CREATION • DAVID, NEW YORK

PRODUCTION

• SUPERCELL, HELSINKI / BUTTER, NEW YORK / FOUNDER, MANCHESTER

PR • THE ROMANS, LONDON

D01/010 • UNITED STATES

MEDIA RELATIONS

TITLE • PROGRESSO SOUP DROPS

BRAND • PROGRESSO

PRODUCT • PROGRESSO CANNED SOUPS

ENTERED BY • EDELMAN, CHICAGO

IDEA CREATION • EDELMAN, CHICAGO

PRODUCTION • MAUREEN MOMOKO FRITZ, CHICAGO

MEDIA • EDELMAN, CHICAGO

PR • EDELMAN, CHICAGO

D02/088 • BRAZIL

USE OF EVENTS & STUNTS

TITLE • SUN RESERVE

BRAND • CORONA

PRODUCT • CORONA

ENTERED BY • GREY, SAO PAULO

IDEA CREATION • GREY, SAO PAULO

PRODUCTION

• RICARDO BARCELLOS, SAO

PAULO / JAMUTE AUDIO, CURITIBA / CEARA

FILMES, FORTALEZA

MEDIA • AFRICA CREATIVE DDB, SAO PAULO / BE180, SAO PAULO

PR • INPRESS PORTER NOVELLI, SAO PAULO / 3PM/WEBER SHANDWICK, NEW YORK

POST PRODUCTION • EDDIE HOUSE, SAO PAULO

D05/006 • UNITED KINGDOM

USE OF TECHNOLOGY

TITLE • DAISY VS SCAMMERS

BRAND • O2

PRODUCT • DAISY VS SCAMMERS

ENTERED BY • VCCP, LONDON

IDEA CREATION • VCCP, LONDON / GIRL AND BEAR, LONDON / FAITH, LONDON / BERNADETTE, LONDON

PRODUCTION

• GIRL AND BEAR, LONDON

MEDIA • VCCP, LONDON

PR • O2, LONDON / BROADCAST REVOLUTION, LONDON

POST PRODUCTION • GIRL AND BEAR, LONDON

F01/013 • INDIA

LOCAL BRAND

TITLE • LUCKY YATRA

BRAND • INDIAN RAILWAYS

PRODUCT • RAILWAY SERVICE

ENTERED BY • FCB INDIA, MUMBAI

IDEA CREATION • FCB INDIA, MUMBAI

SILVER LION

B01/004 • FRANCE

SOCIAL ENGAGEMENT

TITLE • OLYMPIC CURRY

BRAND • MCDONALD’S

PRODUCT • CURRY SAUCE

ENTERED BY • DDB PARIS

IDEA CREATION • DDB PARIS

B02/007 • SINGAPORE

COMMUNITY MANAGEMENT

TITLE • VASELINE VERIFIED

BRAND • UNILEVER

PRODUCT • VASELINE

ENTERED BY • OGILVY, SINGAPORE

IDEA CREATION • OGILVY, SINGAPORE

PRODUCTION • OGILVY, SINGAPORE / WHITECOAT PRODUCTIONS SINGAPORE

MEDIA • MINDSHARE, LONDON

PR • OGILVY, SINGAPORE / OGILVY UK, LONDON / OGILVY SOUTH AFRICA, JOHANNESBURG

POST PRODUCTION • OGILVY, SINGAPORE / WHITECOAT PRODUCTIONS SINGAPORE / CHAMELEON, SINGAPORE / BIG SYNC MUSIC, SINGAPORE / FVSE, SINGAPORE

B04/041 • FRANCE

CONTENT CREATION & PRODUCTION

TITLE • THE FINAL COPY OF ILON SPECHT

BRAND • L’ORÉAL PARIS

PRODUCT • L’ORÉAL PARIS

ENTERED BY • MCCANN, PARIS

IDEA CREATION • MCCANN, PARIS

PRODUCTION • TRAVERSE32, NEW YORK / BREAKWATER STUDIOS, LOS ANGELES

MEDIA • TRAVERSE32, NEW YORK

PR • L’OREAL PARIS, CLICHY

POST PRODUCTION • CRAFT, PARIS

C01/004 • JAPAN

RESEARCH, DATA & ANALYTICS

TITLE • SATO 2531

BRAND • ASUNIWA

PRODUCT • THINK NAME PROJECT

ENTERED BY • DENTSU DIGITAL, TOKYO

IDEA CREATION • DENTSU DIGITAL, TOKYO

PRODUCTION • TAIYO KIKAKU, TOKYO

PR • PLATINUM INC., TOKYO

POST PRODUCTION • MASSIVEMUSIC, TOKYO

C02/004 • AUSTRALIA

PR EFFECTIVENESS

TITLE • 36 MONTHS

BRAND • 36 MONTHS

PRODUCT • 36 MONTHS

ENTERED BY • SUPERMASSIVE, SYDNEY

IDEA CREATION • FINCH, SYDNEY

PRODUCTION • FINCH, SYDNEY

PR • SUPERMASSIVE, SYDNEY

D04/033 • FRANCE

BRAND & STRATEGIC STORYTELLING

TITLE • AXA - THREE WORDS

BRAND • AXA

PRODUCT • INSURANCE

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • PRODIGIOUS, PARIS

MEDIA • WAVEMAKER, PARIS

• PUBLICIS CONSULTANTS, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS

E01/006 • UNITED KINGDOM

CORPORATE IMAGE, COMMS & REPUTATION

TITLE • STARRING BARS

BRAND • HEINEKEN®

PRODUCT • HEINEKEN®

ENTERED BY • EDELMAN, LONDON

IDEA CREATION • LEPUB, MILAN

PRODUCTION • WANDA PRODUCTIONS, PARIS / MAGIC, VILNIUS

PR • EDELMAN, LONDON

F02/035 • DENMARK

CHALLENGER BRAND

TITLE • LIFE QUALITY INSURANCE

BRAND • GREATER COPENHAGEN REGION

PRODUCT • LQI

ENTERED BY • OGILVY, COPENHAGEN

IDEA CREATION • OGILVY, COPENHAGEN / GREY

HEALTH & WELLNESS EMEA, COPENHAGEN

PRODUCTION • OGILVY, COPENHAGEN

• OGILVY, COPENHAGEN

POST PRODUCTION • OGILVY, COPENHAGEN

F03/021 • SWEDEN

SINGLE-MARKET CAMPAIGN

TITLE • THE PARENTAL LEAVE MORTGAGE

BRAND • NORDEA

PRODUCT • THE PARENTAL LEAVE MORTGAGE

ENTERED BY • NORD DDB, STOCKHOLM

IDEA CREATION • NORD DDB, COPENHAGEN / NORD DDB, STOCKHOLM / NORD DDB, HELSINKI

F04/056 • INDIA

SOCIAL BEHAVIOUR

TITLE • LUCKY YATRA

BRAND • INDIAN RAILWAYS

PRODUCT • RAILWAY SERVICE

ENTERED BY • FCB INDIA, MUMBAI

IDEA CREATION • FCB INDIA, MUMBAI

F07/014 • UNITED KINGDOM

CORPORATE PURPOSE & CSR

TITLE • DAISY VS SCAMMERS

BRAND • O2

PRODUCT • DAISY VS SCAMMERS

ENTERED BY • VCCP, LONDON

IDEA CREATION • VCCP, LONDON / GIRL AND BEAR, LONDON / FAITH, LONDON / BERNADETTE, LONDON

PRODUCTION • GIRL AND BEAR, LONDON

MEDIA • VCCP, LONDON

PR • O2, LONDON / BROADCAST REVOLUTION, LONDON

POST PRODUCTION • GIRL AND BEAR, LONDON

F07/070 • UNITED STATES

CORPORATE PURPOSE & CSR

TITLE • DROPS OF HOPE

BRAND • KIMBERLY-CLARK

PRODUCT • POISE

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION • FCB NEW YORK / NARRATIVE, LOS ANGELES

PR • WEBER SHANDWICK, CHICAGO

POST PRODUCTION • PAPAMUSIC, BUENOS AIRES / 456 STUDIOS, NEW YORK / RCO, NEW YORK

F08/013 • COSTA RICA

MARKET DISRUPTION

TITLE • BACK HOME

BRAND • IMPERIAL

PRODUCT • IMPERIAL BEER

ENTERED BY • JOYSTICK, FIFCO, SAN JOSE

IDEA CREATION • JOYSTICK, FIFCO, SAN JOSE

PRODUCTION • DEL MATE PRODUCCIONES, MIRAFLORES / KAIJU CREATORS, SANTA ANA

PR • WEBER SHANDWICK, BOGOTA

F09/007 • UNITED STATES

CULTURAL ENGAGEMENT

TITLE • VAGINA PRIVACY NETWORK

BRAND • MSI REPRODUCTIVE CHOICES

PRODUCT • MSI REPRODUCTIVE CHOICES

ENTERED BY • WEBER SHANDWICK, SAN FRANCISCO

IDEA CREATION • WEBER SHANDWICK, SAN FRANCISCO

PRODUCTION • FLIPSIDE GROUP, LONDON

PR • WEBER SHANDWICK, SAN FRANCISCO

BRONZE LION

A01/009 • UNITED STATES

CONSUMER GOODS

TITLE • RETURNING CREATIVITY

BRAND • CRAYOLA

PRODUCT • CRAYOLA CRAYONS

ENTERED BY • DENTSU CREATIVE, NEW YORK

IDEA CREATION • DENTSU CREATIVE, NEW YORK

PRODUCTION • HUMMINGBIRD CONTENT

STUDIO, SANTA MONICA / MKTG, NEW YORK

MEDIA • DENTSU X, NEW YORK

PR • DENTSU CREATIVE, NEW YORK

POST PRODUCTION • TAG, NEW YORK / SPARK MUSIC GROUP, LOS ANGELES / 750MPH, LONDON

A02/009 • UNITED STATES

HEALTHCARE

TITLE • DON’T SLEEP ON SAQUON

BRAND • UNISOM

PRODUCT • UNISOM

ENTERED BY • THE MARTIN AGENCY, RICHMOND

IDEA CREATION • THE MARTIN AGENCY, RICHMOND

PRODUCTION • CREATIVE ARTISTS AGENCY, LOS ANGELES

MEDIA • HAVAS, CHICAGO

PR • LIPPE TAYLOR, NEW YORK

POST PRODUCTION • CREATIVE ARTISTS AGENCY, LOS ANGELES

B01/036 • SINGAPORE

SOCIAL ENGAGEMENT

TITLE • VASELINE VERIFIED

BRAND • UNILEVER

PRODUCT • VASELINE

ENTERED BY • OGILVY, SINGAPORE

IDEA CREATION • OGILVY, SINGAPORE

PRODUCTION • OGILVY, SINGAPORE / WHITECOAT PRODUCTIONS SINGAPORE

MEDIA • MINDSHARE, LONDON

PR • OGILVY, SINGAPORE / OGILVY UK, LONDON / OGILVY SOUTH AFRICA, JOHANNESBURG

POST PRODUCTION • OGILVY, SINGAPORE / WHITECOAT PRODUCTIONS SINGAPORE / CHAMELEON, SINGAPORE / BIG SYNC MUSIC, SINGAPORE / FVSE, SINGAPORE

B03/031 • UNITED STATES

REAL-TIME RESPONSE

TITLE • BAZ BOX

BRAND • SPECIAL K

PRODUCT • SPECIAL K CEREAL

ENTERED BY • MSL, CHICAGO

IDEA CREATION • LEO, CHICAGO / MSL, NEW

YORK

PRODUCTION • LAIRD & GOOD COMPANY, NEW YORK

MEDIA • STARCOM, CHICAGO

• MSL, NEW YORK

B04/019 • UNITED STATES

CONTENT CREATION & PRODUCTION

TITLE • SPREADBEATS

BRAND • SPOTIFY

PRODUCT • SPOTIFY

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

POST PRODUCTION • COLOSSAL, CURITIBA

B06/032 • BRAZIL

INNOVATIVE USE INFLUENCERS/CREATORS

TITLE • DIRTY MOUTH SPONSORSHIP

BRAND • CIF

PRODUCT

• CIF

ENTERED BY • DROGA5, PART OF ACCENTURE SONG, SAO PAULO

IDEA CREATION • DROGA5, PART OF ACCENTURE SONG, SAO PAULO / UNILEVER

BRASIL, SAO PAULO

PRODUCTION • PUNCH AUDIO, SAO PAULO

MEDIA • INITIATIVE MEDIA, NEW YORK

• INPRESS PORTER NOVELLI, SAO PAULO

B06/037 • UNITED KINGDOM

INNOVATIVE USE INFLUENCERS/CREATORS

TITLE • YOU ALREADY VOTE, SO VOTE BRAND • MY LIFE MY SAY

PRODUCT

• MY LIFE MY SAY

ENTERED BY • OGILVY UK, LONDON

IDEA CREATION • OGILVY UK, LONDON

PRODUCTION • HOGARTH WORLDWIDE, LONDON

• OGILVY UK, LONDON

POST PRODUCTION • GRAMERCY PARK STUDIOS, LONDON

C01/009 • UNITED STATES

RESEARCH, DATA & ANALYTICS

TITLE • ZIP CODE EXAM

BRAND • ZIP CODE EXAM

PRODUCT • ZIP CODE EXAM

ENTERED BY • AREA 23, AN IPG HEALTH COMPANY, NEW YORK

IDEA CREATION • AREA 23, AN IPG HEALTH COMPANY, NEW YORK

PRODUCTION • DALMATIAN COW, LOS ANGELES / BUMBLEBEAT, SAO PAULO

MEDIA • RAPPORT, NEW YORK / UM, NEW YORK

• WEBER SHANDWICK, NEW YORK

POST PRODUCTION • PREYMAKER, NEW YORK / STUDIORX, NEW YORK

D02/083 • UNITED ARAB EMIRATES

USE OF EVENTS & STUNTS

TITLE • SPONSORED BALLS

BRAND • TESTICULAR CANCER SOCIETY

PRODUCT • SHORTS

ENTERED BY • FP7 MCCANN, DUBAI

IDEA CREATION • FP7 MCCANN, DUBAI

PR • MARKETTIERS, LONDON

D02/121 • MEXICO

USE OF EVENTS & STUNTS

TITLE • GULF OF MEXICO (BAR)

BRAND • TECATE

PRODUCT • TECATE LIGHT

ENTERED BY • LEPUB, MEXICO CITY

IDEA CREATION • LEPUB, MEXICO CITY

PRODUCTION • LANDIA, MEXICO CITY

MEDIA • DENTSU RED STAR, MEXICO CITY

PR • SERNA, MEXICO CITY

POST PRODUCTION • LANDIA, MEXICO CITY

D03/049 • UNITED STATES

LAUNCH/RELAUNCH

TITLE • BARK AIR: 100% REAL AIRLINE FOR DOGS

BRAND • BARK AIR

PRODUCT • BARK AIR

ENTERED BY • TOMBRAS, KNOXVILLE

IDEA CREATION • TOMBRAS, KNOXVILLE / BARK, NEW YORK

PRODUCTION • TOMBRAS, KNOXVILLE

MEDIA • TOMBRAS, KNOXVILLE

PR • LIPPE TAYLOR, NEW YORK / CONFIDANT, NEW YORK

POST PRODUCTION • TOMBRAS, KNOXVILLE

D04/032 • FRANCE

BRAND & STRATEGIC STORYTELLING

TITLE • RENAULT - UN.PATENT

BRAND • RENAULT

PRODUCT

• INNOVATING TOOLS

ENTERED BY • PUBLICIS CONSEIL, PARIS

IDEA CREATION • PUBLICIS CONSEIL, PARIS

PRODUCTION • PRODIGIOUS, PARIS

MEDIA • OMD, PARIS

POST PRODUCTION • PRODIGIOUS, PARIS

E05/011 • UNITED STATES

SPONSORSHIP & BRAND PARTNERSHIP

TITLE • AIRBNB ICONS

BRAND • AIRBNB

PRODUCT • AIRBNB ICONS

ENTERED BY • WEBER SHANDWICK, SAN FRANCISCO

PRODUCTION • VERB, CALIFORNIA / HOGWASH STUDIOS, MIAMI BEACH / TOY & ROBIN LTD, BOURNEMOUTH

MEDIA • WEBER SHANDWICK, SAN FRANCISCO

PR • WEBER SHANDWICK, SAN FRANCISCO / DKC PUBLIC RELATIONS, NEW YORK

POST PRODUCTION • HOGWASH STUDIOS, MIAMI BEACH

F03/026 • JAPAN

SINGLE-MARKET CAMPAIGN

TITLE • SATO 2531

BRAND • ASUNIWA

PRODUCT • THINK NAME PROJECT

ENTERED BY • DENTSU DIGITAL, TOKYO

IDEA CREATION • DENTSU DIGITAL, TOKYO

PRODUCTION • TAIYO KIKAKU, TOKYO

PR • PLATINUM INC., TOKYO

POST PRODUCTION • MASSIVEMUSIC, TOKYO

F03/056 • TAIWAN

SINGLE-MARKET CAMPAIGN

TITLE • UNFREEZE MY RIGHTS

BRAND • AWAKENING FOUNDATION

PRODUCT • WOMEN’S EGG AUTONOMY AND REPRODUCTIVE RIGHT

ENTERED BY • DENTSU CREATIVE TAIWAN, TAIPEI

IDEA CREATION • DENTSU CREATIVE TAIWAN, TAIPEI

PR • DENTSU X, TAIPEI

F04/064 • UNITED KINGDOM

SOCIAL BEHAVIOUR

TITLE • SHARE THE FIRST

BRAND • DOVE

PRODUCT • DOVE

ENTERED BY • EDELMAN, LONDON

IDEA CREATION • EDELMAN, LONDON

PRODUCTION • EDELMAN, LONDON

MEDIA • MINDSHARE, LONDON

PR • EDELMAN, LONDON

F05/034 • NEW ZEALAND

USE OF HUMOUR

TITLE • EXPORT ULTRA COLD CALL BACK SERVICE

BRAND • EXPORT ULTRA

PRODUCT • EXPORT ULTRA BEER

ENTERED BY • SPECIAL, AUCKLAND

IDEA CREATION • SPECIAL, AUCKLAND

IDEA CREATION • WEBER SHANDWICK, LOS ANGELES / WEBER SHANDWICK, SAN FRANCISCO / WEBER SHANDWICK, SEATTLE / WEBER SHANDWICK, ATLANTA / WEBER SHANDWICK, TORONTO

PRODUCTION • RSA FILMS, LOS ANGELES

MEDIA • CARAT, AUCKLAND

PR • SPECIAL, AUCKLAND

POST PRODUCTION • RSA FILMS, LOS ANGELES / HECKLER, SYDNEY / POWER STATION

RECORDING STUDIOS, FLORIDA / LIQUID STUDIOS, AUCKLAND

F05/053 • UNITED KINGDOM

USE OF HUMOUR

TITLE • THE CHEEKY CONTROLLER

BRAND • XBOX

PRODUCT • XBOX CONTROLLER

ENTERED BY • MCCANN, LONDON

IDEA CREATION • MCCANN, LONDON

PRODUCTION • CRAFT, LONDON / CRAFT, MANCHESTER / TAKEOFF, LONDON / PAVILION WORKS, LONDON

• ASSEMBLY MEDIA, SEATTLE

POST PRODUCTION • CRAFT, LONDON / CRAFT, MANCHESTER / PAVILION WORKS, LONDON

F07/026 • UNITED KINGDOM

CORPORATE PURPOSE & CSR

TITLE • THE MEAL

BRAND • MCDONALD’S

PRODUCT • HAPPY MEAL

ENTERED BY • READY10, LONDON

IDEA CREATION • LEO, LONDON / READY10, LONDON

PRODUCTION • ROGUE FILMS, LONDON

MEDIA • OMD UK, LONDON

• READY10, LONDON

POST PRODUCTION • ROGUE FILMS, LONDON / PRODIGIOUS, LONDON

F07/088 • COLOMBIA

CORPORATE PURPOSE & CSR

TITLE • FILTER CAPS

BRAND • FILSA

PRODUCT • WATER FILTER

ENTERED BY • OGILVY COLOMBIA, BOGOTA

IDEA CREATION • OGILVY COLOMBIA, BOGOTA

F09/021 • INDIA

CULTURAL ENGAGEMENT

TITLE • BOX TO BEDS

BRAND • AMAZON

PRODUCT • AMAZON

ENTERED BY • OGILVY, MUMBAI

IDEA CREATION • OGILVY, MUMBAI

PRODUCTION • DUCKTAPE STUDIOS, MUMBAI

• AVIAN WE, NEW DELHI

POST PRODUCTION • DUCKTAPE STUDIOS, MUMBAI

Grand Prix CREATIVE DATA

Creative Data

EFFICIENT WAY TO PAY CONSUL APPLIANCES

DM9, SAO PAULO BRAZIL

GRAND PRIX

A01/046 • BRAZIL •

DATA-ENHANCED CREATIVITY

TITLE • EFFICIENT WAY TO PAY

BRAND • CONSUL APPLIANCES

PRODUCT • CONSUL APPLIANCES

ENTERED BY • DM9, SAO PAULO

IDEA CREATION • DM9, SAO PAULO

PRODUCTION • DM9, SAO PAULO

MEDIA • DM9, SAO PAULO

GOLD LION

A04/006 • PORTUGAL •

DATA STORYTELLING

TITLE • IKEA HIDDEN TAGS

BRAND • IKEA

PRODUCT • IKEA

ENTERED BY • UZINA, LISBON

IDEA CREATION • UZINA, LISBON

PRODUCTION • PLAYGROUND, LISBON / MUTE SOUND DESIGN, LISBON

A09/016 • INDIA •

CREATIVE DATA COLLECTION & RESEARCH

TITLE • ACKO TAILOR TEST

BRAND • ACKO

PRODUCT • HEALTH INSURANCE

ENTERED BY • LEO, MUMBAI

IDEA CREATION • LEO, MUMBAI

PRODUCTION • CHROME PICTURES, MUMBAI

B09/004 • JAPAN • CULTURAL ENGAGEMENT

TITLE • SATO 2531

BRAND • ASUNIWA

PRODUCT • THINK NAME PROJECT

ENTERED BY • DENTSU DIGITAL, TOKYO

IDEA CREATION • DENTSU DIGITAL, TOKYO

PRODUCTION • TAIYO KIKAKU, TOKYO

PR • PLATINUM INC., TOKYO

POST PRODUCTION • MASSIVEMUSIC, TOKYO

SILVER LION

A02/039 • BRAZIL •

DATA-DRIVEN TARGETING

TITLE • PIXVERTISING

BRAND • BURGER KING

PRODUCT • BK FRANGUINHOS

ENTERED BY • ALMAPBBDO, SAO PAULO

IDEA CREATION • ALMAPBBDO, SAO PAULO

PRODUCTION • ALMAPBBDO, SAO PAULO / RAW AUDIO, SAO PAULO

A03/013 • UNITED STATES •

DATA-DRIVEN CONSUMER PRODUCT

TITLE • DROPS OF HOPE BRAND • KIMBERLY-CLARK

PRODUCT • POISE

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION • FCB NEW YORK / NARRATIVE, LOS ANGELES

PR • WEBER SHANDWICK, CHICAGO

POST PRODUCTION • PAPAMUSIC, BUENOS AIRES / 456 STUDIOS, NEW YORK / RCO, NEW YORK

A06/015 • BRAZIL •

DATA TECHNOLOGY

TITLE • THE AMAZON GREENVENTORY

BRAND • NATURA

PRODUCT • INSTITUTO NATTURA

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • ZAINE FILMES, SAO PAULO / HALLEY SOUND, SAO PAULO

A07/012 • FRANCE •

USE OF REAL-TIME DATA

TITLE • STREETNAV BRAND • STREETCO

PRODUCT • STREETNAV

ENTERED BY • HAVAS PARIS

IDEA CREATION

PRODUCTION

• HAVAS PARIS

• PROSE ON PIXELS, PARIS

POST PRODUCTION • PROSE ON PIXELS, PARIS

B03/020 • GERMANY •

SINGLE-MARKET CAMPAIGN

TITLE • BREASTMILK MONEY

BRAND • HERCONOMY

PRODUCT • HERCONOMY

ENTERED BY • SERVICEPLAN, MUNICH

IDEA CREATION • SERVICEPLAN, MUNICH

PRODUCTION • WE MAKE THEM WONDER

GMBH, MUNICH

MEDIA • MEDIAPLUS GERMANY, MUNICH

PR • TULOM, SAO PAULO

B05/004 • UNITED STATES •

USE OF HUMOUR

TITLE • E.L.F. BEAUTY “SO MANY DICKS”

BRAND • E.L.F. BEAUTY

PRODUCT • E.L.F.

ENTERED BY • E.L.F. BEAUTY, NEW YORK

IDEA CREATION • OBERLAND, NEW YORK

PRODUCTION • OBERLAND, NEW YORK

MEDIA • BILLUPS, CHICAGO

PR • DAY ONE AGENCY, NEW YORK

B09/021 • ARGENTINA • CULTURAL ENGAGEMENT

TITLE • HEALTH TRACKER

BRAND • ELEA LABORATORY

PRODUCT • ELEA LABORATORY

ENTERED BY • VML, BUENOS AIRES

IDEA CREATION • VML, BUENOS AIRES

PRODUCTION • ORUGA CINE, BUENOS AIRES

BRONZE LION

A01/045 • COLOMBIA • DATA-ENHANCED CREATIVITY

TITLE • HUMANIMAL TOURISM

BRAND • PROCOLOMBIA

PRODUCT • COLOMBIA, THE COUNTRY OF BEAUTY

ENTERED BY • DDB COLOMBIA, BOGOTA

IDEA CREATION • DDB COLOMBIA, BOGOTA PRODUCTION • PRIMO CONTENT, BOGOTA

A02/013 • UNITED ARAB EMIRATES • DATA-DRIVEN TARGETING

TITLE • THE SOCIAL FEED BRAND • HUNGERSTATION

PRODUCT • FOOD DELIVERY APP

ENTERED BY • VML, DUBAI

IDEA CREATION • VML, DUBAI

A03/016 • GERMANY • DATA-DRIVEN CONSUMER PRODUCT

TITLE • LIFE DONOR CARD

BRAND • MASTERCARD

PRODUCT • LIFE DONOR FEATURE

ENTERED BY • MRM GERMANY, FRANKFURT

IDEA CREATION • MRM GERMANY, FRANKFURT PRODUCTION • MRM GERMANY, FRANKFURT / TONY PETERSEN FILM, HAMBURG / FP7

MCCANN, DUBAI

MEDIA • DENTSU X, FRANKFURT AM MAIN

PR • WEBER SHANDWICK, MUNICH

POST PRODUCTION • TONY PETERSEN FILM, HAMBURG

A05/024 • FRANCE • DATA VISUALISATION

TITLE • DISCONNECT

BRAND • AIR FRANCE

PRODUCT • AIR FRANCE HOLIDAYS

ENTERED BY • TBWA\PARIS

IDEA CREATION • TBWA\PARIS

PRODUCTION • ASILE, PARIS

A10/004 • BRAZIL • DATA INTEGRATION

TITLE • RECIPE FOR GROWTH

BRAND • IFOOD

PRODUCT • IFOOD B2B

ENTERED BY • DM9, SAO PAULO

IDEA CREATION • DM9, SAO PAULO

PRODUCTION • DM9, SAO PAULO

MEDIA • DM9, SAO PAULO

B07/009 • BRAZIL •

CORPORATE PURPOSE & CSR

TITLE • THE MISSING PORTRAITS

BRAND • PIRACANJUBA

PRODUCT • MILK

ENTERED BY • AMPFY, SAO PAULO

IDEA CREATION • AMPFY, SAO PAULO

PRODUCTION • PILOTO, SAO PAULO / A9 AUDIO, SAO PAULO

MEDIA • AMPFY, SAO PAULO

B08/001 • PORTUGAL • MARKET DISRUPTION

TITLE • IKEA HIDDEN TAGS

BRAND • IKEA

PRODUCT • IKEA

ENTERED BY • UZINA, LISBON

IDEA CREATION • UZINA, LISBON

PRODUCTION • PLAYGROUND, LISBON / MUTE SOUND DESIGN, LISBON

DATA

Grand Prix

Social & Creators

SOCIAL & CREATORS

GRAND PRIX

C06/022 • SINGAPORE • COMMUNITY BUILDING

TITLE • VASELINE VERIFIED

BRAND • UNILEVER

PRODUCT • VASELINE

ENTERED BY • OGILVY, SINGAPORE

IDEA CREATION • OGILVY, SINGAPORE

PRODUCTION • OGILVY, SINGAPORE / WHITECOAT PRODUCTIONS SINGAPORE

MEDIA • MINDSHARE, LONDON

PR • OGILVY, SINGAPORE / OGILVY UK, LONDON / OGILVY SOUTH AFRICA, JOHANNESBURG

POST PRODUCTION • OGILVY, SINGAPORE / WHITECOAT PRODUCTIONS SINGAPORE / CHAMELEON, SINGAPORE / BIG SYNC MUSIC, SINGAPORE / FVSE, SINGAPORE

GOLD LION

B02/036 • UNITED STATES •

TARGETING / ENGAGEMENT STRATEGIES

TITLE • NAVY SUBREDDIT HUNT

BRAND • U.S. NAVY

PRODUCT • U.S. NAVY RECRUITMENT INITIATIVE

ENTERED BY • VML, DALLAS

IDEA CREATION • VML, DALLAS

PRODUCTION • VML, DALLAS / U.S. NAVY, MILLINGTON / SUBTROPIC STUDIOS, LOS ANGELES

MEDIA • VML, DALLAS / U.S. NAVY, MILLINGTON

PR • VML, DALLAS

POST PRODUCTION • VML, DALLAS / U.S. NAVY, MILLINGTON

B03/004 • FRANCE • REAL-TIME RESPONSE

TITLE • OLYMPIC CURRY

BRAND • MCDONALD’S

PRODUCT • CURRY SAUCE

ENTERED BY • DDB PARIS

IDEA CREATION • DDB PARIS

B06/071 • BRAZIL • INNOVATIVE ENGAGEMENT OF COMMUNITY

TITLE • RESALE

BRAND • BUDWEISER

PRODUCT • BEER

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • SATELITE AUDIO, SAO PAULO

MEDIA • AFRICA CREATIVE DDB, SAO PAULO

D04/017 • UNITED KINGDOM • CO-CREATION&USER GENERATED CONTENT

TITLE • REDDITOR EDIT

BRAND • SKODA

PRODUCT • ŠKODA OCTAVIA

ENTERED BY • LEO, LONDON

IDEA CREATION • LEO, LONDON

PRODUCTION • PRODIGIOUS, LONDON

MEDIA • PHD, LONDON

POST PRODUCTION • PRODIGIOUS, LONDON

F05/019 • CANADA •

USE OF HUMOUR

TITLE • U UP?

BRAND • IKEA

PRODUCT • IKEA

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

MEDIA • CARAT, TORONTO

F05/029 • INDIA • USE OF HUMOUR

TITLE • ERASE VALENTINE’S DAY

BRAND • MONDELEZ

PRODUCT • CADBURY 5 STAR CHOCOLATE

ENTERED BY • OGILVY, MUMBAI

IDEA CREATION • OGILVY, MUMBAI

PRODUCTION • RETRO FILMS, MUMBAI / COLOSCEUM MEDIA, MUMBAI

MEDIA • WAVEMAKER, MUMBAI

F06/006 • UNITED STATES • BREAKTHROUGH ON A BUDGET

TITLE • NUTTER BUTTER, YOU GOOD?

BRAND • NUTTER BUTTER

PRODUCT • NUTTER BUTTER COOKIE

ENTERED BY • DENTSU CREATIVE, NEW YORK

IDEA CREATION • DENTSU CREATIVE, NEW YORK

SILVER LION

A02/015 • SINGAPORE • HEALTHCARE

TITLE • VASELINE VERIFIED

BRAND • UNILEVER

PRODUCT • VASELINE

ENTERED BY • OGILVY, SINGAPORE

IDEA CREATION • OGILVY, SINGAPORE

PRODUCTION • OGILVY, SINGAPORE / WHITECOAT PRODUCTIONS SINGAPORE

MEDIA • MINDSHARE, LONDON

PR • OGILVY, SINGAPORE / OGILVY UK, LONDON / OGILVY SOUTH AFRICA, JOHANNESBURG

POST PRODUCTION • OGILVY, SINGAPORE / WHITECOAT PRODUCTIONS SINGAPORE / CHAMELEON, SINGAPORE / BIG SYNC MUSIC, SINGAPORE / FVSE, SINGAPORE

B01/001 • UNITED STATES • COMMUNITY MANAGEMENT

TITLE • THE DEATH OF DUO

BRAND • DUOLINGO

PRODUCT • DUOLINGO

ENTERED BY • DUOLINGO, PITTSBURGH

IDEA CREATION • DUOLINGO, PITTSBURGH

PRODUCTION • DUOLINGO, PITTSBURGH

MEDIA • DUOLINGO, PITTSBURGH

PR • DUOLINGO, PITTSBURGH

B02/021 • UNITED KINGDOM • TARGETING / ENGAGEMENT STRATEGIES

TITLE • REDDITOR EDIT

BRAND • SKODA

PRODUCT • ŠKODA OCTAVIA

ENTERED BY • LEO, LONDON

IDEA CREATION • LEO, LONDON

PRODUCTION • PRODIGIOUS, LONDON

MEDIA • PHD, LONDON

POST PRODUCTION • PRODIGIOUS, LONDON

B04/042 • UNITED STATES • SOCIAL LISTENING & INSIGHT

TITLE • NAME THIS OREO

BRAND • OREO

PRODUCT • OREO

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK

PRODUCTION • BELIEVE TV, SANTIAGO / SONIDO ANTRO, MIAMI

B05/024 • UNITED STATES • BRAND STORYTELLING

TITLE • TIDE COLLATERAL STAIN STORIES

BRAND • TIDE

PRODUCT • TIDE OXI BOOST

ENTERED BY • SAATCHI & SAATCHI, NEW YORK

IDEA CREATION • SAATCHI & SAATCHI, NEW YORK

PRODUCTION • O POSITIVE, SANTA MONICA

MEDIA • P&G MEDIA, NEW YORK

PR • MSL, NEW YORK

POST PRODUCTION • MACKCUT, NEW YORK / HEARD CITY, NEW YORK

C03/009 • UNITED KINGDOM • CREATOR COLLABORATION

TITLE • FIZZOOKA

BRAND • PERFETTI VAN MELLE

PRODUCT • MENTOS

ENTERED BY • BBH, LONDON

IDEA CREATION • BBH, LONDON

PRODUCTION • METAVISION, LONDON / WE MAKE STUFF HAPPEN, HOVE / BEYOND CREATIVE, DUBLIN

MEDIA • WAVEMAKER, LONDON

PR • BBH, LONDON / MERCIECA LTD, LONDON / HET PERS BUREAU, AMSTERDAM / APEX PR, TORONTO

C03/017 • UNITED STATES • CREATOR COLLABORATION

TITLE • DISS-MAS

BRAND • MGA ENTERTAINMENT

PRODUCT • BRATZ, LITTLE TIKES, MINIVERSE, L.O.L. SURPRISE!, RAINBOW HIGH, YUMMILAND, BABY BORN, PIXEL PETZ, GROSSMOS, CARTUNED, FINDERS CREEPERS

ENTERED BY • VIRTUE WORLDWIDE, NEW YORK

IDEA CREATION • VIRTUE WORLDWIDE, NEW YORK

PRODUCTION • PULSE FILMS, LOS ANGELES

MEDIA • VIRTUE WORLDWIDE, NEW YORK

POST PRODUCTION • CARTEL, NEW YORK / BARKING OWL, NEW YORK / COMPANY 3, NEW YORK

C03/154 • UNITED STATES • CREATOR COLLABORATION

TITLE • NAME THIS OREO

BRAND

• OREO

PRODUCT • OREO

ENTERED BY • VML, NEW YORK

IDEA CREATION • VML, NEW YORK

PRODUCTION • BELIEVE TV, SANTIAGO / SONIDO ANTRO, MIAMI

D01/004 • THAILAND • CONTENT PLACEMENT

TITLE • THE ORDINARY LIFE HEARING TEST BRAND • THE FOUNDATION FOR THE DEAF

PRODUCT • THE FOUNDATION FOR THE DEAF

ENTERED BY • CJ WORX, BANGKOK

IDEA CREATION • CJ WORX, BANGKOK

PRODUCTION • MELLOW TUNES, BANGKOK / CYPHER.FILM, BANGKOK

MEDIA • SPORE, BANGKOK

PR • SPORE, BANGKOK

POST PRODUCTION • CYPHER.FILM, BANGKOK

D01/019 • BRAZIL • CONTENT PLACEMENT

TITLE • CALL OF DISCOUNTS

BRAND • MERCADO LIVRE

PRODUCT • MERCADO LIVRE

ENTERED BY • GUT, SAO PAULO

IDEA CREATION • GUT, SAO PAULO

MEDIA • GUT, SAO PAULO

D01/023 • BRAZIL • CONTENT PLACEMENT

TITLE • ONE SECOND ADS

BRAND • BUDWEISER

PRODUCT • BEER

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • LUCHA LIBRE AUDIO, SÃO PAULO

MEDIA • AFRICA CREATIVE DDB, SAO PAULO

D04/051 • BRAZIL •

CO-CREATION&USER GENERATED CONTENT

TITLE • RETRO INFLUENCERS

BRAND • SKOL

PRODUCT • SKOL

ENTERED BY • GUT, SAO PAULO

IDEA CREATION • GUT, SAO PAULO

MEDIA • GUT, SAO PAULO

E01/005 • ARGENTINA •

MULTI-PLATFORM SOCIAL CAMPAIGN

TITLE • LAY’S BAR CRAWL

BRAND • LAY’S

PRODUCT • LAY’S

ENTERED BY • SLAP GLOBAL, BUENOS AIRES

IDEA CREATION • SLAP GLOBAL, BUENOS AIRES / PEPSICO, HARRISON

MEDIA • OMD USA, NEW YORK

E01/016 • UNITED STATES •

MULTI-PLATFORM SOCIAL CAMPAIGN

TITLE • SEVERANCE S2 - INTEGRATED CAMPAIGN

BRAND • APPLE

PRODUCT • ORIGINAL SERIES ON APPLE TV+ ENTERED BY • APPLE, CUPERTINO

IDEA CREATION • APPLE, CUPERTINO

PRODUCTION • KAMP GRIZZLY, PORTLAND / BENARROCH PRODUCTIONS, LOS ANGELES / REDHOUSE, LONDON / OMELETE & CO, SAO PAULO

MEDIA • OMD, BURBANK

PR • APPLE, CUPERTINO

E02/010 • UNITED STATES •

SPONSORSHIP & BRAND PARTNERSHIP

TITLE • LEARN KOREAN OR ELSE

BRAND • DUOLINGO | NETFLIX

PRODUCT • DUOLINGO | NETFLIX

ENTERED BY • DUOLINGO, PITTSBURGH

IDEA CREATION • DUOLINGO, PITTSBURGH

PRODUCTION • DUOLINGO, PITTSBURGH

MEDIA • DUOLINGO, PITTSBURGH

PR • DUOLINGO, PITTSBURGH

F08/008 • MEXICO • MARKET DISRUPTION

TITLE • GULF OF MEXICO (BAR)

BRAND • TECATE

PRODUCT • TECATE LIGHT

BRAND • DUOLINGO ENGAGEMENT TRACK WINNERS SOCIAL &

ENTERED BY • LEPUB, MEXICO CITY

IDEA CREATION • LEPUB, MEXICO CITY

PRODUCTION • LANDIA, MEXICO CITY

MEDIA • DENTSU RED STAR, MEXICO CITY

PR • SERNA, MEXICO CITY

POST PRODUCTION • LANDIA, MEXICO CITY

BRONZE LION

B02/019 • BELGIUM • TARGETING / ENGAGEMENT STRATEGIES

TITLE • CAMDEN STOUT - HONEST REVIEWS

BRAND • CAMDEN

PRODUCT • CAMDEN STOUT

ENTERED BY • ABINBEV, LEUVEN

IDEA CREATION • DRAFTLINE EUROPE, LONDON

PRODUCTION • DRAFTLINE EUROPE, LONDON

MEDIA • DRAFTLINE EUROPE, LONDON / STARCOM, LONDON

POST PRODUCTION • DRAFTLINE EUROPE, LONDON

B03/039 • CANADA • REAL-TIME RESPONSE

TITLE • FOUR SEASONS BABY

BRAND • FOUR SEASONS HOTELS & RESORTS

PRODUCT • SOCIAL CAMPAIGN

ENTERED BY • FOUR SEASONS HOTELS AND RESORTS, TORONTO

IDEA CREATION • WE ARE SOCIAL, TORONTO

PRODUCTION • WE ARE SOCIAL, TORONTO

MEDIA • WE ARE SOCIAL, TORONTO

PR • WE ARE SOCIAL, TORONTO / KWT GLOBAL, NEW YORK

POST PRODUCTION • WE ARE SOCIAL, TORONTO

B05/009 • UNITED STATES • BRAND STORYTELLING

TITLE • THE DEATH OF DUO

PRODUCT • DUOLINGO

ENTERED BY • DUOLINGO, PITTSBURGH

IDEA CREATION • DUOLINGO, PITTSBURGH

PRODUCTION • DUOLINGO, PITTSBURGH

MEDIA • DUOLINGO, PITTSBURGH

• DUOLINGO, PITTSBURGH

B05/018 • UNITED STATES •

BRAND STORYTELLING

TITLE • OREO EMPIRE

BRAND • OREO

PRODUCT • OREO COOKIES

ENTERED BY • DENTSU CREATIVE, CHICAGO

IDEA CREATION • DENTSU CREATIVE, CHICAGO

PRODUCTION • PXP STUDIOS, NEW YORK / HARBOR PICTURE COMPANY, CHICAGO

MEDIA • VAYNERMEDIA, NEW YORK

• WEBER SHANDWICK, NEW YORK

B05/050 • ITALY •

BRAND STORYTELLING

TITLE • TANTRUM GIRL

BRAND • TOBLERONE

PRODUCT • TOBLERONE CHOCOLATE

ENTERED BY • LEPUB, MILAN

IDEA CREATION • LEPUB, MILAN

PRODUCTION • PRODIGIOUS, MILAN

B06/072 • BRAZIL •

INNOVATIVE ENGAGEMENT OF COMMUNITY

TITLE • TRASH TALK CODES

BRAND • BRAHMA

PRODUCT • BEER

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • PILULA FILMES, SAO PAULO / SATELITE AUDIO, SAO PAULO

MEDIA • AFRICA CREATIVE DDB, SAO PAULO

B06/099 • BRAZIL • INNOVATIVE ENGAGEMENT OF COMMUNITY

TITLE • ONE SECOND ADS

BRAND • BUDWEISER

PRODUCT • BEER

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • LUCHA LIBRE AUDIO, SÃO PAULO

MEDIA • AFRICA CREATIVE DDB, SAO PAULO

B06/110 • BELGIUM •

INNOVATIVE ENGAGEMENT OF COMMUNITY

TITLE • BURGER TO KING

BRAND • BURGER KING

PRODUCT • BURGER KING

ENTERED BY • HAPPINESS, AN FCB ALLIANCE, BRUSSELS

IDEA CREATION • HAPPINESS, AN FCB ALLIANCE, BRUSSELS

PRODUCTION • DAHOUSE AUDIO, BERLIN

POST PRODUCTION • BOGOTA POST PRODUCTION STUDIO, SAO PAULO

C01/004 • FRANCE • ORGANIC REACH & INFLUENCE

TITLE • OLYMPIC CURRY

BRAND • MCDONALD’S

PRODUCT • CURRY SAUCE

ENTERED BY • DDB PARIS

IDEA CREATION • DDB PARIS

C01/012 • UNITED KINGDOM • ORGANIC REACH & INFLUENCE

TITLE • LETTING OUR GEN-Z STAFF WRITE THE MARKETING SCRIPT

BRAND • CURRYS

PRODUCT • NINJA, HENRY HOOVER

ENTERED BY • FABRIC SOCIAL, LONDON

IDEA CREATION • FABRIC SOCIAL, LONDON / CURRYS PC WORLD, LONDON

PRODUCTION • ISITE, COLCHESTER

C03/134 • NETHERLANDS • CREATOR COLLABORATION

TITLE • THE FLIPPER

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • LEPUB, AMSTERDAM

IDEA CREATION • LEPUB, AMSTERDAM / LEPUB, MILAN

PR • THE ROMANS, LONDON

C05/005 • UNITED STATES • EXCELLENCE IN CRAFT

TITLE • FEELIN PLANTY GOOD

BRAND • SILK

PRODUCT • SILK VANILLA ALMOND MILK

ENTERED BY • HAVAS, NEW YORK

IDEA CREATION • HAVAS, NEW YORK

PRODUCTION • EPOCH FILMS, NEW YORK / THE LIFT, MEXICO CITY / DUOTONE AUDIO GROUP, NEW YORK / SONIC UNION, NEW YORK / MCO STUDIOS, MEXICO CITY

MEDIA • WAVEMAKER, NEW YORK

PR • WEBER SHANDWICK, NEW YORK

POST PRODUCTION • MACKCUT, NEW YORK / ARCADE EDIT, NEW YORK / RARE MEDIUM, NEW YORK

D01/009 • UNITED STATES • CONTENT PLACEMENT

TITLE • TIDE COLLATERAL STAIN STORIES

BRAND • TIDE

PRODUCT • TIDE OXI BOOST

ENTERED BY • SAATCHI & SAATCHI, NEW YORK

IDEA CREATION • SAATCHI & SAATCHI, NEW YORK

PRODUCTION • O POSITIVE, SANTA MONICA

MEDIA • P&G MEDIA, NEW YORK

PR • MSL, NEW YORK

POST PRODUCTION • MACKCUT, NEW YORK / HEARD CITY, NEW YORK

D02/042 • UNITED STATES • SOCIAL FILM

TITLE • SOMEDAY BRAND • APPLE

PRODUCT • AIRPODS

ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES

IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES

PRODUCTION • MJZ, LOS ANGELES

POST PRODUCTION • FINAL CUT, LOS ANGELES / SQUEAK E CLEAN STUDIOS, LOS ANGELES / THE TRAFIK, SANTA MONICA

D03/017 • UNITED STATES • SOCIAL FILM SERIES

TITLE • 5-STAR THEATER WITH ADAM DRIVER

BRAND • AMAZON

PRODUCT • AMAZON

ENTERED BY • AMAZON XCM, SANTA MONICA

IDEA CREATION • AMAZON PRIME VIDEO, LOS ANGELES

PRODUCTION • CAVIAR, LOS ANGELES

D04/025 • UNITED KINGDOM • CO-CREATION&USER GENERATED CONTENT

TITLE • HARMONISER

BRAND • TWIX

PRODUCT • TWIX

ENTERED BY • ADAM&EVEDDB, LONDON

IDEA CREATION • ADAM&EVEDDB, LONDON

PRODUCTION • ROGUE FILMS, LONDON / VONAGE, LONDON / PLAN8, STOCKHOLM MEDIA • ESSENCEMEDIACOM, LONDON

PR • KETCHUM, LONDON

POST PRODUCTION • 1920VFX, LONDON / COMPANY 3, LONDON / FACTORY STUDIOS, LONDON / WORK EDITORIAL, LONDON

D04/026 • UNITED KINGDOM • CO-CREATION&USER GENERATED CONTENT

TITLE • SNICKERS AI BRAND • SNICKERS

PRODUCT • SNICKERS

ENTERED BY • T&PM, LONDON

IDEA CREATION • T&PM, LONDON

PRODUCTION • HELO, LONDON

MEDIA • T&PM, LONDON

D04/060 • FRANCE •

CO-CREATION&USER GENERATED CONTENT

TITLE • LIDLIZE

BRAND • LIDL

PRODUCT • RETAIL

ENTERED BY • MARCEL, PARIS

IDEA CREATION • MARCEL, PARIS

E01/001 • GERMANY •

MULTI-PLATFORM SOCIAL CAMPAIGN

TITLE • 250 REASONS NOT TO BUY THE MERCEDES-AMG PURESPEED

BRAND • MERCEDES-AMG

PRODUCT • MERCEDES-AMG

ENTERED BY • TEAM X, BERLIN

IDEA CREATION • ANTONI, BERLIN / TLGG, BERLIN

PRODUCTION • LE BERG, BERLIN

POST PRODUCTION • FRAME 23 STUDIO, LONDON / RASCAL POST, LONDON

E02/044 • UNITED STATES • SPONSORSHIP & BRAND PARTNERSHIP

TITLE • ABRACADABRA: FROM FAN TO FEATURED

BRAND • MASTERCARD

PRODUCT • MASTERCARD

ENTERED BY • MCCANN XBC, NEW YORK

IDEA CREATION • MCCANN XBC, NEW YORK

PRODUCTION • MERMAN PRODUCTIONS, NEW YORK / CRAFT WORLDWIDE, NEW YORK

PR • KETCHUM, NEW YORK

F05/057 • INDIA • USE OF HUMOUR

TITLE • BASSI VS MEN’S FACEWASH

BRAND • GARNIER

PRODUCT • FACEWASH

ENTERED BY • BBH INDIA, MUMBAI

IDEA CREATION • BBH INDIA, MUMBAI

PRODUCTION • MOTHERSHIP PRODUCTIONS, MUMBAI / PUBLICIS PRODUCTION, MUMBAI

F06/002 • FRANCE • BREAKTHROUGH ON A BUDGET

TITLE • THE BLACK DOG(S)

BRAND • SECONDE CHANCE

PRODUCT • SECONDE CHANCE

ENTERED BY • BETC, PARIS

IDEA CREATION • BETC, PARIS

PRODUCTION • LA-BO, PARIS

PR • BETC, PARIS

F06/016 • CANADA •

BREAKTHROUGH ON A BUDGET

TITLE • U UP?

BRAND • IKEA

PRODUCT • IKEA

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

MEDIA • CARAT, TORONTO

F07/021 • ARGENTINA •

CORPORATE PURPOSE & CSR

TITLE • UNDELETED

BRAND • DOVE

PRODUCT • DEODORANT

ENTERED BY • VML, BUENOS AIRES

IDEA CREATION • VML, BUENOS AIRES

PRODUCTION • MAMA HUNGARA, BUENOS AIRES

F07/033 • BRAZIL •

CORPORATE PURPOSE & CSR

TITLE • PEDIGREE CARAMELO

BRAND • PEDIGREE

PRODUCT • PEDIGREE

ENTERED BY • ALMAPBBDO, SAO PAULO

IDEA CREATION • ALMAPBBDO, SAO PAULO

PRODUCTION • BLACK MADRE, SAO PAULO / SURREAL HOTEL ARTS, SAO PAULO / RAW AUDIO, SAO PAULO

MEDIA • ESSENCEMEDIACOM, SAO PAULO

PR • GIUSTI CREATIVE PR, SAO PAULO / IMAGEM CORPORATIVA, SAO PAULO

POST PRODUCTION • GAFANHOTTO POST, SAO PAULO

F09/035 • PUERTO RICO •

CULTURAL ENGAGEMENT

TITLE • TRACKING BAD BUNNY

BRAND • RIMAS MUSIC

PRODUCT • BAD BUNNY

ENTERED BY • DDB LATINA PUERTO RICO

IDEA CREATION • / DDB LATINA PUERTO RICO

SOCIAL & CREATORS

SCREENING SCHEDULE

Screening Schedule Screen 1

Film Lions Entries and Shortlist

Thursday 19 June

09:00-19:00 Film Lions Shortlist

09:00-19:00 Film Lions Shortlist Friday 20 June

Screening Schedule Screen 2

Film Craft Shortlist and Winners

Thursday 19 June

09:00-19:00 Film Craft Lions Winners

09:00-19:00 Film Craft Lions Winners Friday 20 June

Screening Schedule Screen 3

Entertainment Track Shortlists and Winners

Thursday 19 June 09:00-19:00

09:00-14:30