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The PR Grand Prix went to ‘Self Love Bouquet’, for DoorDash by Gut, Los Angeles, which destigmatised female self-pleasure as part of a Valentine’s Day campaign
Gale, New York’s Winston Binch accepted a Creative Data Gold for ‘Chipotle Doppelgänger’, from jury president Samantha Hernández Díaz
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Chep Network, Sydney, picked up the Social & Influencer Grand Prix for ‘Flipvertising’, an innovative campaign to launch Samsung’s Galaxy Z Flip 4 phone
Publicis Conseil, Paris, picked up a Direct Gold for ‘Solar Impulse – Prêt à Voter’ for Solar Impulse Foundation, which aims to speed ecological transition in France
A Direct Gold Lion was won by the Havas Paris agency for ‘Anne de Gaulle’, created for the Anne de Gaulle foundation
New York’s Mischief @ No Fixed Address won a Media Gold Lion for ‘Interface Interruption’, a Super Bowl spot for Tubi
The Creative Data Grand Prix went to ‘The Artois Probability’ — for Stella Artois, by Gut, Buenos Aires — a campaign combining history, art and tech
Herezie, Paris accepted a Social & Influencer Gold Lion for ‘Who – A Thread Movie’, which adapts a twitter thread into a short film for Prime Video
In the Creative B2B category, Denstu Creative, Chicago won a Gold Lion for ‘Certified Human’, for client Intel
Ogilvy, Los Angeles, won a Creative B2B Gold for ‘Rock Star’, for Workday Enterprise Cloud Management
The Direct Grand Prix was awarded to FCB Toronto for ‘Runner 321’, their groundbreaking work for adidas
A Media Gold Lion went to AlmapBBDO, São Paulo, for ‘Guarded Bus Stop’, a campaign for Eletromidia which promotes a digital security service for women
McCann, London, collected a Creative Data Gold Lion for ‘Fabric of London’, an anti-racism campaign focused on football culture that aims to “show racism the red card”
A Gold Lion in the Social & Influencer category went to FCB Brasil, São Paulo, for ‘Cashback for your Jersey’s Back’, a campaign for Flash Corporate Card whereby fans can get a 50% refund on their Nike Brasil jerseys
