10.00 WHAT 20 YEARS OF YOUTUBE REVEALS ABOUT CREATIVITY’S FUTURE YOUTUBE/LUMIERE
10.45 FROM MIDDLE EARTHTO REBIRTH: THE NEXT REVOLUTION IS IRL DDB WORLDWIDE/DEBUSSY
11.45 CREATIVE CHAMPION SEMINAR | THE NEW CREATIVE FRONTIER: AI AS MUSE & MARKETER
CANNES LIONS/DEBUSSY
12.45 JOY IS REBELLION: HELLO SUNSHINE AND GEN Z REWRITE THE NARRATIVE
HELLO SUNSHINE/DEBUSSY
13.15 THIS IS GAMBIARRA! BIA LOPES MARIA AND THIAGO COSTA/THE FORUM, ROTUNDE
13.45 THE LATE-NIGHT HUSTLE: FROM COMEDIC GOLD TO A BUSINESS EMPIRE
NBCUNIVERSAL/DEBUSSY
14:45 SASSY!! UNILEVER/LUMIERE
15:30 ‘SAVOIR FAIRE RÊVER’ OR THE ART OF CRAFTING DREAMS LVMH/DEBUSSY
16.00 ‘A CLOSE SECOND’ – A LIVE PITCH WITH ROB MAYHEW ROB MAYHEW/TERRACE STAGE
Bear Meets Eagle On Fire wins Film Craft Grand Prix
BEAR MEETS Eagle On Fire, from Australia, has taken the prestigious Film Craft Grand Prix at Cannes Lions 2025.
The Sydney-based company won for ‘Better On A Better Network’, a humorous series of campaign films on behalf of client Telstra.
It also travels home from Cannes with a Gold Lion for the same campaign, and a share of a Gold Lion for ‘Donkey’. The latter was also for Telstra and was entered by Bear Meets Eagle On Fire, Revolver Sydney
and +61 Sydney. Revolver and +61 also participated in the Grand Prix winner, but are not cited as the entrants. ‘Better On A Better Network’ was designed to showcase Telstra’s status as the largest and most reliable telco in Australia. The highly-nuanced campaign consists of 26 stop-motion films, rooted in specific locations around Australia and the distinctive characters who live there. Echoing historic campaigns like ‘Creature Comforts’, each film stars
Top Design prize brings FCB Chicago double win
‘CAPTION With Intention’ has emerged as the overall winner of the 2025 Design
category, securing a Grand Prix for FCB Chicago. The innovation, created in partnership with the Academy of Motion Picture Arts & Sciences, Rakish Entertainment and the Chicago Hearing Society, also won the Digital Craft Grand Prix this week.
‘Caption With Intention’ is an eye-catching update of the closed captions that are used to translate audio into words at the bottom of TV and movie screens. The new captions enhance syncing with the action, distinguish
clearly between onscreen speakers and provide an insight into the emotional intent of every word as it is delivered. In doing so, they add enjoyment for an estimated 430 million people with impaired hearing.
Jury President Jessica Walsh was unavailable to share why the Jury chose the winning campaign. So Dida Atassi, managing director, creative account lead for design & digital products, Accenture Song, UAE stepped into the breach. She called the work “very impactful” and
ARTPLAN BOOK GETS INDUSTRY CRAFT AWARD
ARTPLAN Sao Paulo has won the Industry Craft Grand Prix for a powerful piece of publishing entitled Nigrum Corpus, produced for client Idomed. The entry has already picked up a Gold Lion this week in the Health & Wellness category. Nigrum Corpus is a book that was produced as part of a wider multimedia campaign. The overall goal was to highlight the institutional racism that exists in the Brazilian healthcare system, which often results in unnecessary deaths. The book is a beautifully designed publication that combines profound insights about racial inequality with beautiful imagery of black bodies. The images merge anatomical and floral imagery to create distinctive and eyecatching content. The book is being used as an educational tool for future medics in TURN TO PAGE 3
Jury President Matthias Spaetgens
Jury President Ali Ali
Dida Atassi
ART, COMMERCE AND NEW RULES OF FILMMAKING WITH BRADY CORBET
Award-winning director, The Brutalist
THURSDAY 19 JUNE, 11:45—12:15
DEBUSSY THEATRE, THE PALAIS
Brady Corbet Filmmaker
Magna Studios
Brad Stone
‘Payback Time’ pays off big time for David New York
Bear Meets Eagle on Fire wins Film Craft Grand Prix cont.
animated characters that live in different remote parts of Australia. All of them are voiced by locals and extol the virtues of belonging to a “better network”.
Film Craft Jury President Ali Ali, co-founder and film director, Good People Films, Egypt said: “Great work creeps up on you during the jury process. By the final day of judging, there’s usually no question about the likely Grand Prix winner.”
Ali said the jury loved the Telstra campaign’s “measured humour. The writing is carefully considered and there is real love in the craft. The authentic voices and animal characters are a breath of fresh air. The campaign is fun, simple and deeply human.”
‘Great work creeps up on you during the Jury process’ Ali Ali
FOOTBALLER Erling Haaland spent a decade building up his village in mobile game Clash of Clans, which he started playing as a child.
Now a campaign that invited other players to destroy that village has won the 2025 Entertainment Lions for Sport Grand Prix.
The ‘Haaland Payback Time’ promo was the work of the David agency, New York. Thirty-four million players took up the in-game challenge to ruin Haaland’s village — including defeating his character.
“What we loved about ‘Payback Time’ was you had this guy who’s been playing this game since he was 10 years old. And you’re asking him ‘are you cool with people coming in and destroying your decade-long piece of work?’ And he was cool with it!” said Jury President Jimmy Smith, chairman,
CEO and chief creative officer at Amusement Park Entertainment. The challenge was deliberately advertised in cities with teams that were fierce rivals to Haaland’s Manchester City, playing on the idea that the mission would appeal most to fans who don’t like him. This extended to bringing in former footballers Ronaldo and Ronaldinho — pretending to feel threatened by Haaland’s modern-day scoring exploits — to be part of the campaign.
“It was brave of Clash of Clans to not just choose a universally-loved character,” Smith said.
“They needed someone who is a warrior on the pitch as well as a warrior in the game.”
Smith said that the jury deliberated hard to choose the most impactful work for the Grand Prix.
“We have to compete as an industry with Netflix, with Apple TV+, with EA and Interscope Records to deliver powerful messages that deliver what a brand needs,” he said. Five Gold Lions were awarded in the category for work from the US (2), Saudi Arabia (2) and France.
Top Design prize brings FCB Chicago double win Artplan book gets Industry Craft award cont.
said the Design Jury was “impressed by the level of testing, which took around 10 months to complete”.
The campaign came out as the winner among 1,087 entries. Atassi said the jury was interested in the future growth potential of the technology and also its impact in terms of inclusion: “It sent a positive message in that direction.”
Atassi said the jury was faced with a “very broad category and ended up debating everything from idea vs execution to form vs function to the role of tech in design. In the end, we wanted to reward work that we would be proud to take back to the design community, and which could have a real impact when shown to clients.”
There were also five Gold Lions winners, from the US (2), Brazil (2) and Turkey.
Brazilian universities.
Jury President Matthias Spaetgens, chief creative officer, Scholz & Friends, Germany, Austria and Switzerland said the Grand Prix was a powerful amalgamation: “It brought together copywriting, storytelling, book design, illustration and typography to create a book never before seen in medicine.”
The choice of Grand Prix symbolised what the jury was trying to achieve across the category, added Spaetgens. “We wanted to show what craft means in all its facets.”
The Jury President praised the high quality of the 779 entries in this category. “When you judge the entries it is about separating the great work from the good work.”
There were also Gold Lions for Australia, Japan, Chile and the US .
Jury president Jimmy Smith
Car-cam drama wins Grand Prix for Innocean
A SPOOKY mini-drama filmed by a car has driven away with the 2025 Entertainment Lions Grand Prix.
‘Night Fishing’ was produced by Innocean, Seoul and Hyundai Motor Company to showcase the latter’s Ioniq electric car, with footage captured using the cameras mounted on the vehicle.
Directed by Moon Byounggon and starring South Korean actor Son Sukku, the film sees an agent trying to capture a mysterious glowing entity by hanging out batteries as bait. But
as the film progresses, the question becomes who is hunting who?
“It is just a unique experience that anyone would enjoy. It’s fictional, dramatic, sci-fi, and it is narratively interesting and not heavy-handed,” said Jury President David Rolfe, global head of production at WPP/Hogarth.
“We loved the wedding of humanism and technology, which is obviously topical and has a real presence in culture. It’s the first film entirely shot by a car. I can’t think of something [else] that is so subtly done
but then works so hard.”
“It’s a film made by the vehicle, while also made by two craftspeople within the entertainment business,” added Rolfe. “The story is truly extraordinary, and the journey of watching this film is surprisingly humanistic. It’s scary!” Rolfe praised Lions for the way the Entertainment categories have diversified, with this category seeing pure entertainment work compete with branded entertainment experiences.
“As we navigated the contextual mechanics of what makes something entertainment versus advertising, we tried to embrace the visceral,” he said.
“But we also found it could be less so. If it’s living in culture, it’s got entertainment properties. When something is living and drawing oxygen from or lending oxygen to culture, it is entertainment.” Five Gold Lions were awarded this year for work from the US (3), France and Brazil.
FCB’s new captions take Digital Craft
THE WINNER of the Digital Craft Grand Prix for 2025 is ‘Caption With Intention’, entered by FCB Chicago on behalf of the Academy of Motion Picture Arts & Sciences, Rakish Entertainment and the Chicago Hearing Society.
‘Caption With Intention’ is a long-overdue evolution of the closed captions that appear at the bottom of TV and movie screens. Last improved in 1971, the goal was to create captions that do a better job of conveying emotion and meaning for the 430 million people with
impaired hearing that rely on them. The new captions use colour, animation and technology to improve syncing with the action, distinguish between speakers and capture the volume and intensity of every word on screen.
Jury President Naoki Tanaka, chief creative officer, Dentsu Lab said the Jury asked itself three questions about the 554 entries from 49 countries they reviewed: “Does it move the heart? Does it change lives? And does it contain a sense of obsessive passion and madness? The work which rose to top matched these criteria.”
In the case of the Grand Prix winner, he said that it also shone through because of its simplicity: “Behind the scenes this entry is deeply crafted, but it is simple and accessible to use, which is important because it is ordinary people who experience it.”
AI came up in a lot of entries, Tanaka said. “We really felt the acceleration of AI and data this year. The AI-based entries that rose to the top were the ones that really understood how to use AI for a creative purpose.”
FCB Chicago also won a Gold Lion for ‘Caption With Intention’, while FCB New York picked up two Gold Lions for ‘Tree Correspondents’, on behalf of Hyundai.
Jury President David Rolfe
Jury President Naoki Tanaka
DDB’s Bad Bunny drops pin on Music Grand Prix
THE 2025 Entertainment Lions for Music Grand Prix winner is a campaign for Puerto Rican artist Bad Bunny in which his homeland played an equal starring role.
‘Tracking Bad Bunny’ was created for Rimas Music by DDB Latina Puerto Rico, setting a clever online treasure hunt for fans using Spotify and Google Maps.
It was sparked by an infamous derogatory remark made by a comedian at a political rally in the US, who described Puerto Rico as “a floating island of garbage”. The campaign saw Bad Bunny’s song titles on Spotify replaced by coor-
dinates, which when entered into Google Maps revealed locations with the real song titles as signs or graffiti.
“It engaged his fans to highlight the cultural aspects, the cultural beauty of his country,” said Jury President Seiya Matsumiya, CEO and co-founder, Black Cat White Cat Music.
“It brought pride back not only to Puerto Ricans but to Latin America as a whole. It pushes boundaries and it’s a statement.”
The campaign generated more than 30 million organic interactions.
“This is a defiant stance,” Matsumiya added, noting that this was an essential criteria for the Jury this year.
Gut scores Gaming prize with Neymar
AN INNOVATIVE gaming campaign that turned footballer Neymar Jr into a fridge — and other products — within the Call of Duty game has won the 2025 Entertainment Lions for Gaming Grand Prix.
The ‘Call of Discounts’ campaign was devised by Gut, Sao Paulo, for retailer Mercado Livre. It used Call of Duty’s ‘Prop Hunt’ mode, where players have to disguise themselves as furniture to survive.
In this case, 420 items were matched with real-world discount deals on products sold by Mercado Livre. Neymar Jr took on the role of hider, with a group of gaming influencers hunting him down — and unlocking deals every time they found him. The action was streamed live for fans to watch.
“It was the whole package,” said Jury President Sue Anderson, vice-president, creative, at Roblox.
“It truly understood the space it was going into, capturing something very specific to the game itself, and that could only happen in that particular mode of Call of Duty.”
“It was an event that happened for a short period, almost like a Super Bowl. For that moment you could attract an entire audience to get behind one thing — and have a really good time.”
Anderson said that ‘Call of Discounts’ reflected a wider trend of brands engaging deeply with gaming culture.
“We kept on seeing brands really doing their homework. Taking a look at what was in the game and what the actual platform offered, and then hacking into that in really interesting ways,” Anderson said, adding: “Not just attaching themselves to gaming because they felt they needed to be in that space.” Two Gold Lions were awarded this year, to work for Burger King and Change The Ref.
“It [the Grand Prix winner] needs to be a strong stance against something. It needs to stand for something. That’s ultimately why we chose this piece,” he said.
As for trends this year: “A lot of the works we saw leaned in to their local cultures. Music is quite possibly one of the first forms of art, so every culture has decades, centuries, millennia of music culture. So to find your own voice, to find uniqueness, you lean in to it.”
Three Gold Lions were awarded this year in the category to three pieces of work from the US — for A$AP Rocky, Adidas and MasterCard.
Jury President Seiya Matsumiya
Sue Anderson, Jury President
‘Doing things with other people is new for me’
IF ANYONE can change a game, it’s Serena Williams.
The most successful female tennis player in history, with 23 Grand Slam titles and four Olympic Golds to her name, her grit, endurance and focus is legendary. And now, Williams is channelling those gifts into a new but arguably even more demanding game: investing in life-changing, female-led solutions for a world in which half the population still lacks access to basic healthcare and hygiene.
them women. Williams has been named Catalyst’s first ‘entrepreneur in residence’ and has pledged €2m to the programme.
Williams’ transition from sports icon to entrepreneur has been surprisingly seamless — perhaps because, growing up on the unforgiving streets of Compton, California, she learned at an early age to rely on herself. “I’ve been an entrepreneur for as long as I can remember,” she said at yesterday’s Reckitt seminar, Impact Innovators: Building a Healthier World. “I defined myself as that before it was even a thing. I showed up every day and I worked for myself, so I had to make my own way.”
Sheila Redzepi, Reckitt’s chief communications and corporate affairs officer, used yesterday’s Cannes Lions platform to unveil the latest initiative from the consumer-goods giant, Reckitt Catalyst, which has set itself the task of delivering life-saving health and hygiene solutions to five million-plus people around the world by 2030. To achieve this, it will be backing some 200 entrepreneurs and start-ups, the vast majority of
Noting that, globally, 90% of frontline healthcare is delivered by women, Williams said: “We have this opportunity to really support the women who are making big changes in their communities.” That support will go beyond funding to including mentoring and practical advice, she added: “Our job is to empower these women to come up with fresh ideas that really move the needle. It’s going to be really cool and really impactful.”
Catherine Casey Nanda, managing partner of early-stage investor Acumen America, said that, currently, only 2% of venture-capital funding goes to female entrepreneurs, despite the fact that women-led start-ups consistently out-perform their male-led counterparts. She is optimistic that Williams’ global profile will help drive the “urgent change” that’s needed to address this imbalance: “We’ve seen Serena’s impact,” she said. “She can uniquely take this message to a wider audience and champion real change.”
As for Williams, building a collective of like-minded change-makers dedicated to improving the wellbeing of the world has been energising, exciting — and different. “Tennis is a solo sport,” she said. “It’s about taking everything for yourself, winning and killing. So doing things with other people is new for me… But I love it. I love the relationships we’re building.”
Pritchard warns adland must shun ‘content hamster-wheel’
THE FIRST round of applause came early in P&G chief brand officer Marc Pritchard’s session at Cannes Lions yesterday, when he apologised in advance for an omission from his speech.
“We’re not going to talk about AI. I’m really sorry!” he said.
“Obviously it’s important, it’s exciting, it’s game-changing, and of course P&G and our partners are using it across every element of how we build our brands. But at the heart of building brands is humanity.”
Pritchard’s session outlined some “timeless” lessons from P&G’s history, including the need to know your consumers and your brand better than anyone else, and to fall in love and stay in
love with the craft of advertising.
“And yes, I am unapologetically using the term ‘advertising’ to describe the creative outcome of what we do,” Pritchard said. “Notice you didn’t hear the word ‘content’. I’m not a fan of using that word for describing what we do.”
He related searching for a definition for the latter word, and finding that it means information made available in a website or other electronic medium.
“Digital content! The definition has hijacked the word ‘advertising’ over the years, and we just can’t seem to get enough of it,” Pritchard said.
“It’s easy to produce, and we try to catch the algorithm as much as we can, which simply accelerates the
AI offers friction-free route to creativity?
TENSIONS between technology and human creativity are at the forefront of this Cannes Lions. In his session, AI and the Future of Creativity, Microsoft AI chief executive Mustafa Suleyman offered a thoughtful take on the current moment.
“Search gave us information. AIs give us knowledge: synthesised, condensed, packaged just for you with sources and citations that you can validate,” Suleyman said.
“The crazy thought is that I can now learn anything that I want, at any time I want, and so the friction of producing an idea and getting my imaginative thought out — not just on paper, but to execution — is just going to completely collapse.”
Suleyman admitted that he can see why this is “both terrifying but also exhilarating, because everybody is now operating on a much more level playing field
than we’ve ever seen”.
He added that it is “totally reasonable” for people to sit with an emotional reaction to AI’s emergence that includes fear.
“I don’t want to dismiss or judge the fear, because I also bear that fear. I know that what we’re creating is incredibly powerful and unlike anything we’ve ever seen before, and it’s also going to be widely available to absolutely everybody,” he said.
Suleyman was interviewed by former Snap chief creative officer Colleen DeCourcy, who asked whether removing friction from the creative process won’t also have drawbacks — because friction can sometimes be intrinsic to that process.
“We have to remember that technology is here to serve us. It is really only great technology, in my opinion, if it jointly addresses the questions of how we actually live
hamster wheel of content activity — all too often devoid of craft. Consumers deserve our highest level of advertising craft, wherever and whenever our brands are expressed. Don’t get lured onto the content hamster-wheel.”
Pritchard also encouraged the audience not to be scared of consistency in their work over longer periods. “It takes time and repetition to build a memory and build a brand. But all too often we change because we believe campaigns wear out. It’s actually just the opposite: repetition is needed for ideas to wear in,” Pritchard said. He finished where he started: backing human creativity. “The heart and soul of brands comes from the hearts and souls of people.”
and adapt with it in its creation,” Suleyman said.
“If that ends up becoming an afterthought that gets patched on after dissemination and largescale distribution then we lose something quite profound.”
Suleyman ended with some more words designed to ease the Cannes Lions audience’s fears. “Judgment is still going to matter. Curation is still going to matter. Brand is going to matter more than ever before!” he said.
Marc Pritchard
Mustafa Suleyman and Colleen DeCourcy
Rohit Argawal: here to help ad industry weather the storms
ROHIT ARGAWAL, The Weather Company CEO, arrived at Cannes Lions fully prepared for this week’s warm conditions and constant sunshine as you would expect, but he brought with him a reminder that weather patterns and seasons are becoming more erratic. “We live in an era of increasingly severe weather, unpredictable, and that’s why we’re in business, to make sense of what’s happening with the weather, helping people make decisions and make plans based on an increasingly uncertain environment,” he said. Under the banner headline ‘Weather Means Business’, Argawal’s message at Cannes Lions is that accurate forecasting is a vital tool and should be a key factor in running any business. The Weather Company
not only serves 350 million consumers across the world, but also has 2,000 enterprise customers, plays a major role in the aviation industry, assisting 25,000 flights a day, and provides information for 750 global broadcasters.
“When it comes to the advertising environment and marketplace, there are significant messages that brands are trying to get out to their customers,” he said. “Because weather is such an important factor in how those decisions are taken, the signal that we can provide to firms and to advertisers — to better deliver their messages to the right user at the right time and about the right set of conditions — further improves the messages that they’re trying to deliver to their customers.”
As the weather becomes more un-
Rohit Argawal
predictable the job of forecasting it accurately has become more challenging and complicated, he said. The company has long been using advanced AI, and its science is based on the delivery of over 100 models that help identify the most likely outcome to occur in the context of weather for over 2.2 billion points on Earth.
“What’s interesting is that that science is only possible because of great human talent, that both
builds those models and methods, and also ensures that the specificity and care of what those models run are accurate,” he said. “That matters a lot to us. And I think the fact that we do it for so many points on Earth demonstrates the sort of the specificity with which we are starting to be able to predict weather, which is important to individuals, because your city might be important, but your locality is obviously of even more critical importance.”
Brands must work on providing ‘hope for the future’
IN YESTERDAY’s session A Reckoning For Purpose: Reinforce Or Reinvent?, the panel took a closer look at what ‘brand purpose’ means today and how companies can communicate and build trust in a rapidly changing world.
CEO Richard Edelman presented new findings from Edelman’s 2025 Brand Trust research, which suggests that purpose has shifted fundamentally. Consumers have endured the multiple hammer-blows of COVID, lockdowns, isolation, geopolitical uncertainty, a costof-living crisis and fear of job loss. “We have seen a substantial move in purpose and I’m speaking to the people who have brought purpose to the world at Cannes,” he said. “It’s not
dead, it’s different. It’s moving from ‘we’ to ‘me’. What does that mean? What do people value? Make me feel good. Make me feel stable. Make me feel secure. Give me hope for the future. That’s the new job for brands.” Giving her analysis of the report’s findings, Nikki Haley, former governor of South Carolina and former ambassador to the UN, said: “I think people are exhausted by politics. I think they don’t want to be divided any further and they look to their brands to make them feel good; to make them feel important. And I think the brands that do it well are providing a good product at an affordable price. And take care of your people while you do it. That’s what gives people hope and optimism.”
Dan Schulman, board chair of JUST Capital, and former president and CEO of PayPal, said brands need to be aware of the extraordinary changes that technology will bring. “AI is the first technology that I’ve ever seen that does a step-function improvement every two months. That means that the models that we’re using today will be almost 600 times more powerful in a year,” he said. “And I think the ramifications of that on our world are profound.”
Richard Edelman: “substantial move in purpose”
‘Collaboration has been an exercise in learning to yield’
E + A = Emotion + Action
EMOTION IS THE FIRE. ACTION IS THE FUEL.
Emotion without action is a spark without flame.
Action without emotion is noise.
Romanian creatives know how to bridge heart and momentum — moving audiences from feeling to doing, from reaction to transformation.
LIONS BEACH HOUSE
Reputation is key – and it is absolutely measurable
THE CANNES Lions Festival of Creativity is well under way, with shortlists announced and winners already taking the stage. And with every new Grand Prix and Gold Lion awarded, the conversation continues to evolve about what’s driving impact and how brands can drive bold creativity in a polarised, disrupted but dynamic world.
One theme that shines through in many categories is the vital importance of brand and corporate reputation. Whether its Print & Publishing Grand Prix winner ‘Price Packs’, which saw retailer Penny make a brave commitment to low pricing; or Health & Wellness
Grand Prix winner ‘Vaseline Verified’, which saw the skincare brand meticulously validate online hacks, the clear message is that reputation is more than just a perception; it’s a powerful currency. But how do brands build reputation?
Speaking to the Lions Daily News, Burson global CEO Corey duBrowa stressed that reputation “isn’t owned; it’s earned. Building and protecting reputation today requires a multi-dimensional understanding of what drives influence and impact. It’s your ultimate brand capital — currency that empowers bold
growth that’s built, not bought.”
According to duBrowa, Burson’s mantra is that creativity is the catalyst that helps brands navigate cultural tensions, spark bold ideas and deliver measurable business impact. Reputation comes by building loyalty every step of the way.
Taj Reid, Burson global chief creative officer, picks up the story, elaborating on the key ingredients that Burson has identified for earning attention and inspiring action. He singles out “relevance to seize cultural moments, novelty to surprise and engage and personal resonance to connect deeply with specific communities. This approach helps our stories travel and ensures our work delivers real-world results.”
For Reid, there is a clear causal connection between creativity and reputation. “Creative bravery is both a catalyst and a reward of a strong reputation. A strong reputation doesn’t just set brands apart — it gives them the confidence to innovate and take smart risks.” As Reid noted prior to the festival, “applying our creative superpower to client challenges is how we help them earn that rep”.
Sceptics might question whether something as intangible as reputation can be measured. But duBrowa said it is “absolutely measurable and quantifiable. That’s what Burson does with our tech solution and consulting platform Reputation Capital. Reputation Capital helps clients understand the link between proven drivers of reputation and outcomes like stock price, sales and purchase intent.”
Of course, a lot of the debate at Cannes Lions 2025 is about the impact of AI on human creativity. So how does the Burson leadership expect this to develop? “For us, AI will enhance, not replace, human expertise,” duBrowa said. “The technology requires seasoned professionals to interpret data and deliver nuanced strategic counsel to inform better decision-making in a complex media environment.”
Reid echoed this sentiment: “Ultimately, it’s about using AI to augment our understanding and inform
our creative process, not to replace the human spark.”
With plenty more to come from Cannes Lions 2025, what are duBrowa’s and Reid’s hopes for the industry? “Beyond the week of Cannes and its awards, I hope that our people and the industry really take the time and opportunity to study and celebrate what we can achieve for the long term when we apply our best thinking and boundary-breaking creativity to our clients’ greatest business challenges,” duBrowa said.
Reid echoes this enthusiasm: “Cannes is a celebration of big, bold, creative ideas, executed at the very highest level. But creativity isn’t just about winning awards; it’s about driving real business results by building and protecting reputation in a constantly evolving world.
The focus should always be on ideas that authentically reflect a brand’s values, resonate with audiences and drive real business results.”
Taj Reid
Corey duBrowa
Meet the winners
The Lumiere Theatre was packed to the rafters for the first awards show of Cannes Lions 2025, with half of Brazil seemingly in attendance. Lions were awarded for Pharma, Health & Wellness, Print & Publishing, Audio & Radio and Outdoor. There was also a Lions Health and United Nations Grand Prix for Good.
The team from Circus Grey, Miraflores in Peru received a Health & Wellness Gold Lion for ‘Sightwalks’, a campaign on behalf of Cemento Sol
VML Prague won an Outdoor Grand Prix for a series of campaign executions on behalf of KitKat. The team is pictured here enjoying their moment in the spotlight. Jury President, Keka Morelle, said: “Masterclass in Outdoor. Without words or logos, it communicates a strong message through a beautifully crafted image”
2 A huge team from FCB Health bounded onto the Lumiere Stage to receive a richly-deserved award for Health Network of the Year
The winning team from Ogilvy, Shanghai celebrates the 2025 Pharma Grand Prix for ‘Make Love Last – Bedroom’, an artistic campaign on behalf of Viagra. The work sees Viagra, a brand that supports four hours of lasting intimacy, collaborate with a renowned artist to explore the intimacy stories of couples
4 The Saudi Arabian cohort celebrated an Audio & Radio Gold Lion win for SRMG Labs, Riyadh. The winning campaign was ‘The Second Release’ for Billboard Arabia
An ingenious campaign from Serviceplan, Munich took home the Print & Publishing Grand Prix. The winning campaign, ‘Price Packs’, was for client Penny. Jury President Icaro Doria said: “‘Price Packs’ is print, is publishing, is packaging and is a point of view! A massive brand statement and commitment to customers”
7
6 The Canadians had reason to be cheerful, as FCB Toronto picked up a Health & Wellness Gold Lion for ‘The Count’, on behalf of SickKids Foundation
8
There was a Print & Publishing Gold Lion for the team from Havas, Mumbai. The agency won for ‘Ink of Democracy’ on behalf of The Times of India
More good news for Brazil as Africa Creative DDB, Sao Paulo triumphed in Audio & Radio with the Grand Prix and a Gold Lion for ‘One Second Ads’ for Budweiser. Jury President, Joe Public’s Xolisa Dyeshana, said the campaign “was creative, insightful and fresh. It resonated with the brand, the medium and the target audience”
9 The team from 21Grams, New York celebrated winning a Gold Pharma Lion for ‘Friedreich’s Back’, a campaign on behalf of Biogen’s Skyclaris. Also in the image, far right, is Pharma Jury President Franklin Williams
10 VML, New York whoop it up for their Audio & Radio Gold Lion. The excited team secured their accolade for ‘Name This Oreo’, on behalf of Oreo
‘Zip Code Exam’ was a Heath & Wellness Gold Lion winner for the jubilant team from Area 23, an IPG Health company. Joining them (right) was Jury President Eric Weisberg
13
An Outdoor Gold Lion went to DDB Latina Puerto Rico for ‘Tracking Bad Bunny’, a campaign on behalf of Rimas Music
17
14 The team behind ‘The Best Place In The World To Have Herpes’ were delighted to collect the Lions Health Grand Prix for Good from Jury President David Ohana (left). The campaign was entered by Finch, Sydney, Motion Sickness Auckland and the NZ Herpes Foundation. Ohana said: “This year’s Lions Health Grand Prix for Good uses humour to tackle a challenging subject and stigmatisation”
The Health & Wellness Grand Prix went to the entertaining and effective ‘Vaseline Verified’ campaign, created by Ogilvy, Singapore for the iconic Unilever skincare brand. Health & Wellness Jury President Eric Weisberg said: “With health misinformation becoming a global emergency, we found a bright light in ‘Vaseline Verified’”
15 Brazil is the Creative Country of the Year at Cannes Lions 2025. Flying the flag in Print & Publishing was DM9, Sao Paulo, which won a Gold Lion for ‘Plastic Blood’ on behalf of Oka Biotech
Lola MullenLowe Madrid received a Gold Lion in the Outdoor category for ‘Scratch & Sniff’ on behalf of Axe/Lynx. The thrilled team collected the award on the Lumiere stage
Grey London secured a Print & Publishing Gold Lion for their work on behalf of client Stella Artois. Grey and Stella were also Outdoor Gold Lions winners on the night
One of two Outdoor Grands Prix went to the ‘Olympic Games Opening Ceremony Paris 2024’. The beautifullydesigned ceremony was entered by Paname 24, Paris; Auditoire, Paris; Double 2, Paris; OBO, Paris; Havas Paris; and Havas Events, Paris. Jury President Keke Morelle said: “It’s bold, unforgettable and a clear reminder of the limitless power of Outdoor. This work redefines public space as a platform not just for visibility, but for meaning, where brand values meet cultural relevance”
Grand Prix ENTERTAINMENT
GRAND PRIX
A03/003 • SOUTH KOREA • FICTION FILM: 5–30 MINUTES
TITLE • NIGHT FISHING
BRAND • HYUNDAI MOTOR COMPANY
PRODUCT • IONIQ
ENTERED BY • INNOCEAN, SEOUL
IDEA CREATION • HYUNDAI MOTOR COMPANY, SEOUL / INNOCEAN, SEOUL
PRODUCTION • INNOCEAN, SEOUL / STANNUM, SEOUL / MARKENFILM ASIA, SEOUL
MEDIA • INNOCEAN, SEOUL
PR
• INNOCEAN, SEOUL
POST PRODUCTION • PLANIT PRODUCTION, SEOUL GOLD
LION
A04/010 • FRANCE • NON-FICTION FILM: 5–30 MINUTES
TITLE • THE FINAL COPY OF ILON SPECHT
BRAND • L’ORÉAL PARIS
PRODUCT • L’ORÉAL PARIS
ENTERED BY • MCCANN, PARIS
IDEA CREATION • MCCANN, PARIS
PRODUCTION • TRAVERSE32, NEW YORK / BREAKWATER STUDIOS, LOS ANGELES
MEDIA • TRAVERSE32, NEW YORK
PR • L’OREAL PARIS, CLICHY
POST PRODUCTION • CRAFT, PARIS
C01/025 • UNITED STATES • ENGAGEMENT / DISTRIBUTION STRATEGY
TITLE • HAALAND PAYBACK TIME
BRAND • CLASH OF CLANS
PRODUCT • CLASH OF CLANS
ENTERED BY • DAVID, NEW YORK
IDEA CREATION • DAVID, NEW YORK
PRODUCTION • SUPERCELL, HELSINKI / BUTTER, NEW YORK / FOUNDER, MANCHESTER
PR • THE ROMANS, LONDON
C02/026 • BRAZIL • INFLUENCER & CO-CREATION
TITLE • DUNGEONS&DRAGONS: THE LOST EPISODE
BRAND • HASBRO
PRODUCT • TOYS
ENTERED BY • OGILVY, SAO PAULO
IDEA CREATION • OGILVY, SAO PAULO
PRODUCTION • JOVEM NERD & NONSENSE
CREATIONS, SAO PAULO / OVERLOUD ESTUDIO, RIO DE JANEIRO / SAILOR STUDIO, SAO PAULO / A-GANDAIA STUDIO, SAO PAULO / OS BONEQUINHOS, RIO DE JANEIRO
MEDIA • OGILVY, SAO PAULO
PR • OGILVY, SAO PAULO
D01/013 • UNITED STATES •
PARTNERSHIPS,SPONSORSHIPS & COLLABS
TITLE • TIDE COLLATERAL STAIN STORIES
BRAND • TIDE
PRODUCT • TIDE OXI BOOST
ENTERED BY • SAATCHI & SAATCHI, NEW YORK
IDEA CREATION • SAATCHI & SAATCHI, NEW YORK
PRODUCTION • O POSITIVE, SANTA MONICA
MEDIA • P&G MEDIA, NEW YORK
PR • MSL, NEW YORK
POST PRODUCTION • MACKCUT, NEW YORK / HEARD CITY, NEW YORK
E01/027 • UNITED STATES •
DIVERSITY & INCLUSION
TITLE • CAPTION WITH INTENTION
BRAND • ACADEMY OF MOTION PICTURE ARTS & SCIENCES - RAKISH - CHICAGO HEARING
SOCIETY
PRODUCT • CLOSED CAPTIONING
ENTERED BY • FCB CHICAGO
IDEA CREATION • FCB CHICAGO
PRODUCTION • BELIEVE TV, SANTIAGO
POST PRODUCTION • 456 STUDIOS, CHICAGO / PES MOTION STUDIO, HIGHLAND PARK / BOGOTA, CURITIBA
SILVER LION
A01/025 • MEXICO •
FICTION FILM: UP TO 5 MINUTES
TITLE • THE SHOOTING
BRAND • LA UNIÓN NEWSPAPER / ARTICULO 19
PRODUCT • LA UNIÓN NEWSPAPER / ARTICULO 19
ENTERED BY • GREY, MEXICO CITY
IDEA CREATION • GREY, MEXICO CITY
PRODUCTION • ORIENTAL FILMS, MEXICO CITY
POST PRODUCTION • ORIENTAL FILMS, MEXICO CITY
C01/012 • GERMANY • ENGAGEMENT / DISTRIBUTION STRATEGY
IDEA CREATION • MONKS, BOGOTA PRODUCTION • LUTHER FILMS, MEDELLIN
E02/019 • BRAZIL • INNOVATION IN SPORT
TITLE • THE FAN REMOTE
BRAND • CLARO
PRODUCT • CLARO TV+
ENTERED BY • TALENT MARCEL, SÃO PAULO
IDEA CREATION • TALENT MARCEL, SÃO PAULO
PRODUCTION • NOTIS US, CURITIBA / CORAZON FILMES, SAO PAULO / JAMUTE, SAO PAULO / 20DASH, SAO PAULO / ADOLFO SCHAUER, SAO PAULO
E03/008 • UNITED STATES • CHALLENGER BRAND
TITLE • COORS LIGHT, COORS LIGHT
BRAND • COORS LIGHT
PRODUCT • COORS LIGHT
ENTERED BY • MOLSON COORS BEVERAGE COMPANY, CHICAGO
IDEA CREATION • DROGA5, PART OF ACCENTURE SONG, NEW YORK / RETHINK, NEW YORK
PR • PHAEDON, MINNEAPOLIS
E05/001 • FRANCE • USE OF HUMOUR
TITLE • FOOTBALL LOVER FM
BRAND • SO FOOT
PRODUCT • SO FOOT
ENTERED BY • BETC, PARIS
IDEA CREATION • BETC, PARIS
PRODUCTION • PROSE ON PIXELS, PARIS / BETC FULLSIX, PARIS / GUM, PARIS / LA-BO, PARIS
PR • BETC, PARIS
E07/029 • MEXICO • CULTURAL ENGAGEMENT
TITLE • AEROMEXICANOS
BRAND • AEROMEXICO
PRODUCT • AEROMEXICO
ENTERED BY • OGILVY, MEXICO CITY
IDEA CREATION • OGILVY, MEXICO CITY
PRODUCTION • ORIENTAL FILMS, MEXICO CITY
PR • OGILVY, MEXICO CITY
POST PRODUCTION • FARO VFX, LA TEBAIDA / FONOBOX, MEXICO / AZOTEA POST, MEXICO CITY / TORNUS AGENCY, MEXICO CITY
ENTERTAINMENT LIONS FOR SPORT
Grand Prix DESIGN
Design
CAPTION WITH INTENTION
ACADEMY OF MOTION PICTURE ARTS & SCIENCESRAKISH - CHICAGO HEARING SOCIETY
FCB CHICAGO UNITED STATES
GRAND PRIX
B01/030 • UNITED STATES • INCLUSIVE DESIGN
TITLE • CAPTION WITH INTENTION
BRAND • ACADEMY OF MOTION PICTURE ARTS & SCIENCES - RAKISH - CHICAGO HEARING SOCIETY
PRODUCT • CLOSED CAPTIONING
ENTERED BY • FCB CHICAGO
IDEA CREATION • FCB CHICAGO
PRODUCTION • BELIEVE TV, SANTIAGO
POST PRODUCTION • 456 STUDIOS, CHICAGO / PES MOTION STUDIO, HIGHLAND PARK / BOGOTA, CURITIBA
GOLD LION
A04/026 • UNITED STATES • PRODUCT DESIGN
TITLE • AIRPODS PRO 2 HEARING AID FEATURE
BRAND • APPLE
PRODUCT • AIRPODS PRO 2
ENTERED BY • APPLE, CUPERTINO
IDEA CREATION • APPLE, CUPERTINO
A06/020 • BRAZIL • BOOKS
TITLE • NIGRUM CORPUS
BRAND • IDOMED
PRODUCT • NIGRUM CORPUS
ENTERED BY • ARTPLAN, SAO PAULO
IDEA CREATION • ARTPLAN, SAO PAULO
PRODUCTION • UNTITLED TV BR, SÃO PAULO / ROAD FILMES, RIO DE JANEIRO / RAW AUDIO, SAO PAULO / MAURICIO NAHAS ESTUDIO FOTOGRAFICO, SAO PAULO / RUDY HUHOLD FOTOGRAFIA, RIO DE JANEIRO
PR • APPROACH COMUNICACAO, SAO PAULO
POST PRODUCTION • FUJOCKA CREATIVE IMAGES, SÃO PAULO / P+E GALERIA DIGITAL, SAO PAULO
A08/037 • TURKEY •
BRAND ENVIRONMENT & EXP DESIGN
TITLE • CARREFOURSA - GHOST TOWN
BRAND • CARREFOURSA
PRODUCT • RETAIL
ENTERED BY • TBWA\ISTANBUL
IDEA CREATION • TBWA\ISTANBUL
PRODUCTION • ORGANIC FILM, ISTANBUL
MEDIA • PUBLICIS ISTANBUL
PR • MOMENTUM, ISTANBUL
A09/011 • UNITED STATES •
DESIGN-DRIVEN EFFECTIVENESS
TITLE • SPREADBEATS
BRAND • SPOTIFY
PRODUCT • SPOTIFY
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
POST PRODUCTION • COLOSSAL, CURITIBA
B05/064 • BRAZIL •
DESIGN FOR BEHAVIOURAL CHANGE
TITLE • PLASTIC BLOOD
BRAND • OKA BIOTECH
PRODUCT • OKA BIOTECH
ENTERED BY • DM9, SAO PAULO
IDEA CREATION • DM9, SAO PAULO
PRODUCTION • DM9, SAO PAULO
MEDIA • DM9, SAO PAULO
PR • DM9, SAO PAULO
SILVER LION
A07/021 • UNITED STATES •
DIGITAL DESIGN
TITLE • SPREADBEATS
BRAND • SPOTIFY
PRODUCT • SPOTIFY
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
POST PRODUCTION • COLOSSAL, CURITIBA
A09/020 • GERMANY •
DESIGN-DRIVEN EFFECTIVENESS
TITLE • PRICE PACKS
BRAND • PENNY
PRODUCT • FOOD/NON-FOOD
ENTERED BY • SERVICEPLAN, MUNICH
IDEA CREATION • SERVICEPLAN, MUNICH
PRODUCTION • WE MAKE THEM WONDER
GMBH, MUNICH
MEDIA • PION3ERS, DUSSELDORF
A11/036 • BRAZIL •
SPECIAL EDITIONS & BESPOKE ITEMS
TITLE • PLASTIC BLOOD
BRAND • OKA BIOTECH
PRODUCT • OKA BIOTECH
ENTERED BY • DM9, SAO PAULO
IDEA CREATION • DM9, SAO PAULO
PRODUCTION • DM9, SAO PAULO
MEDIA • DM9, SAO PAULO
PR • DM9, SAO PAULO
A11/057 • BRAZIL •
SPECIAL EDITIONS & BESPOKE ITEMS
TITLE • THE SHAKESPEARE BIC
BRAND • BIC
PRODUCT • BIC CRYSTAL PEN
ENTERED BY • VML, SAO PAULO
IDEA CREATION • VML, SAO PAULO
PRODUCTION • HOGARTH WORLDWIDE, SAO PAULO / P+E GALERIA DIGITAL, SAO PAULO / CARBONO SOUND LAB, SAO PAULO / OIO, SAO PAULO
MEDIA • VML, SAO PAULO
PR • APPROACH, SAO PAULO
A14/050 • SAUDI ARABIA •
PROMO ITEMS/PROMO PRINTED MEDIA
TITLE • SOUNDS OF THE LAND
BRAND • BILLBOARD ARABIA
PRODUCT • BILLBOARD ARABIA
ENTERED BY • SRMG LABS, RIYADH
IDEA CREATION • SRMG LABS, RIYADH
PRODUCTION • DAHOUSE AUDIO, LOS ANGELES / PILOTO, SAO PAULO
B01/007 • UNITED KINGDOM •
INCLUSIVE DESIGN
TITLE • CODE MY CROWN BRAND • DOVE
PRODUCT • DOVE
ENTERED BY • EDELMAN, LONDON
IDEA CREATION • EDELMAN, LONDON
PRODUCTION • 11 DOLLAR BILL, DURHAM / KODE MEDIA, LONDON
MEDIA • EDELMAN, LONDON
PR • EDELMAN, LONDON
B02/032 • UNITED STATES • SUSTAINABILITY-FOCUSED DESIGN
TITLE • 1837 TIFFANY BLUE CONSERVATION
BRAND • TIFFANY & CO.
PRODUCT • TIFFANY & CO.
ENTERED BY • L&C, NEW YORK
IDEA CREATION • L&C, NEW YORK
PRODUCTION • SUITCASE PRODUCTIONS, NEW YORK
MEDIA • L&C, NEW YORK
POST PRODUCTION • AGOSTO MUSIC, LIMA / ZEPPELIN, LIMA / CONTENT GRID, LIMA
A11/008 • AUSTRALIA • SPECIAL EDITIONS & BESPOKE ITEMS
TITLE • PACKED FULL OF HISTORY
BRAND • SAMSUNG AUSTRALIA
PRODUCT • SAMSUNG GALAXY S24 ULTRA
ENTERED BY • CLEMENGER BBDO, SYDNEY
IDEA CREATION • CLEMENGER BBDO, SYDNEY
A13/055 • INDIA • POSTERS
TITLE • EYE TEST MENU
BRAND • TITAN COMPANY LIMTED
PRODUCT • EYEWEAR
ENTERED BY • OGILVY, BANGALORE
IDEA CREATION • OGILVY, BANGALORE
PRODUCTION • ABSOLUTE PRODUCTIONS, MUMBAI
MEDIA • OGILVY, BANGALORE
A14/030 • ECUADOR • PROMO ITEMS/PROMO PRINTED MEDIA
TITLE • RICE OF GLORY
BRAND • SUPER EXTRA RICE
PRODUCT • SUPER EXTRA RICE
ENTERED BY • MARURI, GUAYAQUIL
IDEA CREATION • MARURI, GUAYAQUIL / GREY ARGENTINA, BUENOS AIRES / GREY, SAO PAULO
PRODUCTION • LANDIA, BUENOS AIRES
MEDIA • MARURI, GUAYAQUIL
A14/049 • SWEDEN • PROMO ITEMS/PROMO PRINTED MEDIA
TITLE • WORKWEAR FOR KIDS
BRAND • SOS CHILDREN’S VILLAGES
PRODUCT • CHARITY
ENTERED BY • NORD DDB, STOCKHOLM
IDEA CREATION • NORD DDB, STOCKHOLM
PRODUCTION • NORD DDB, STOCKHOLM / HOUSE AGENCY, STOCKHOLM
B01/013 • JAPAN •
INCLUSIVE DESIGN
TITLE • PROJECT VOICE
BRAND • GOOGLE
PRODUCT • PROJECT VOICE
ENTERED BY • GOOGLE, TOKYO
IDEA CREATION • GOOGLE, TOKYO
PRODUCTION • GOOGLE, TOKYO / DENTSU
CREATIVE X INC., TOKYO / MICHON INC., KANAGAWA / DRAWING AND MANUAL, TOKYO
MEDIA • GOOGLE, TOKYO
PR • GOOGLE, TOKYO
POST PRODUCTION • L ESPACE VISION, TOKYO / RAY CORPORATION, TOKYO
B03/023 • AUSTRALIA •
INNOVATION IN DESIGN
TITLE • ROOBADGE
BRAND • VOLKSWAGEN
PRODUCT • AUTOMOTIVE ACCESSORY
ENTERED BY • DDB SYDNEY
IDEA CREATION • DDB SYDNEY
PRODUCTION • NAKATOMI, SYDNEY / VERT DESIGN, SYDNEY
POST PRODUCTION • MOSAIC MUSIC & SOUND, SYDNEY
B05/009 • MAINLAND CHINA • DESIGN FOR BEHAVIOURAL CHANGE
TITLE • SIGNS FROM HEAVEN BRAND • PANGU CLOUD
PRODUCT • PANGU METEOROLOGICAL MODEL
ENTERED BY • OGILVY, SHANGHAI
IDEA CREATION • OGILVY, SHANGHAI / OGILVY, SHENZHEN
PRODUCTION • BOXCUTTER, AUCKLAND / REN, HONGKONG
B05/109 • NETHERLANDS • DESIGN FOR BEHAVIOURAL CHANGE
TITLE • FIXABLES
BRAND • PHILIPS
PRODUCT • PHILIPS PERSONAL CARE
ENTERED BY • LEPUB, AMSTERDAM
IDEA CREATION • LEPUB, AMSTERDAM / LEPUB, MILAN
MEDIA • OMD CZECH, PRAGUE
Grand Prix FILM CRAFT
Film Craft
TELSTRA - BETTER ON A BETTER NETWORK
TELSTRA
BEAR MEETS EAGLE ON FIRE, SYDNEY AUSTRALIA
GRAND PRIX
B04/045 • AUSTRALIA • ANIMATION
TITLE • TELSTRA - BETTER ON A BETTER NETWORK
BRAND • TELSTRA
PRODUCT • TELSTRA
ENTERED BY • BEAR MEETS EAGLE ON FIRE, SYDNEY
IDEA CREATION • BEAR MEETS EAGLE ON FIRE, SYDNEY
PRODUCTION • REVOLVER, SYDNEY / BISCUIT FILMWORKS, SYDNEY
MEDIA • OMD, SYDNEY
POST PRODUCTION • ELECTRIC THEATRE COLLECTIVE, LONDON / THE EDITORS, SYDNEY / RUMBLE STUDIOS, SYDNEY GOLD LION
A01/025 • AUSTRALIA • DIRECTION
TITLE • DONKEY
BRAND • TELSTRA
PRODUCT • TELSTRA
ENTERED BY • REVOLVER, SYDNEY
IDEA CREATION • BEAR MEETS EAGLE ON FIRE, SYDNEY / +61, SYDNEY
PRODUCTION • REVOLVER, SYDNEY
POST PRODUCTION • THE EDITORS, SYDNEY / BLOCKHEAD VFX, SYDNEY / RUMBLE STUDIOS, SYDNEY
A01/046 • UNITED STATES • DIRECTION
TITLE • A TALE AS OLD AS WEBSITES BRAND • SQUARESPACE
PRODUCT • SQUARESPACE
ENTERED BY • SQUARESPACE, NEW YORK
IDEA CREATION • SQUARESPACE, NEW YORK
PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES / REVOLVER, SYDNEY / BODACIOUS DUBLIN
MEDIA • SQUARESPACE, NEW YORK
PR
• SQUARESPACE, NEW YORK
POST PRODUCTION • WORK EDITORIAL, NEW YORK / KEVIN, LOS ANGELES / HARBOR PICTURE COMPANY, NEW YORK / HEARD CITY, NEW YORK
/ GOOD EAR MUSIC SUPERVISION, LOS ANGELES
A01/160 • UNITED STATES • DIRECTION
TITLE • A$AP ROCKY - TAILOR SWIFT
BRAND • A$AP ROCKY
PRODUCT • A$AP ROCKY
ENTERED BY • ICONOCLAST, LOS ANGELES
IDEA CREATION • ICONOCLAST, LOS ANGELES
PRODUCTION • ICONOCLAST, LOS ANGELES
A01/214 • UNITED KINGDOM • DIRECTION
TITLE • PARIS PARALYMPICS 2024: CONSIDERING WHAT?
BRAND • CHANNEL 4
PRODUCT • CHANNEL 4
ENTERED BY • BISCUIT FILMWORKS, LONDON
IDEA CREATION • 4CREATIVE, LONDON
PRODUCTION • BISCUIT FILMWORKS, LONDON / REVOLVER, SYDNEY
A03/145 • ITALY • CASTING
TITLE • GUAO GUAO
BRAND • DESPERADOS
PRODUCT • DESPERADOS
ENTERED BY • LEPUB, MILAN
IDEA CREATION • LEPUB, MILAN
PRODUCTION • MASSIVEMUSIC, AMSTERDAM / PRETTYBIRD, LONDON
MEDIA • DENTSU X, LONDON
PR • THE ROMANS, LONDON / BILLION DOLLAR BOY UK, LONDON
A04/066 • AUSTRALIA • PRODUCTION DESIGN/ART DIRECTION
TITLE • TELSTRA - BETTER ON A BETTER NETWORK
BRAND • TELSTRA
PRODUCT • TELSTRA
ENTERED BY • BEAR MEETS EAGLE ON FIRE, SYDNEY
IDEA CREATION • BEAR MEETS EAGLE ON FIRE, SYDNEY
PRODUCTION • REVOLVER, SYDNEY / BISCUIT FILMWORKS, SYDNEY
MEDIA • OMD, SYDNEY
POST PRODUCTION • ELECTRIC THEATRE COLLECTIVE, LONDON / THE EDITORS, SYDNEY / RUMBLE STUDIOS, SYDNEY
A05/104 • FRANCE • CINEMATOGRAPHY
TITLE • RENAULT - ARGENTINA
BRAND • RENAULT
PRODUCT • RENAULT E-TECH
ENTERED BY • PUBLICIS CONSEIL, PARIS
IDEA CREATION • PUBLICIS CONSEIL, PARIS PRODUCTION • MADREFOCA, MEXICO CITY
A07/025 • UNITED STATES • USE OF LICENSED/ADAPTED MUSIC
TITLE • FIND YOUR FRIENDS
BRAND • APPLE
PRODUCT • PRECISION FINDING
ENTERED BY • APPLE, CUPERTINO
IDEA CREATION • APPLE, CUPERTINO
PRODUCTION • SOMESUCH, LOS ANGELES
POST PRODUCTION • SKYWALKER SOUND, NICASIO / LIME STUDIOS, SANTA MONICA
B01/012 • UNITED KINGDOM • EDITING
TITLE • CONSIDERING WHAT?
BRAND • CHANNEL 4
PRODUCT • PARALYMPICS 2024
ENTERED BY • WORK EDITORIAL, LONDON
IDEA CREATION • 4CREATIVE, LONDON
PRODUCTION • BISCUIT FILMWORKS, LONDON
MEDIA • 4CREATIVE, LONDON
PR • 4CREATIVE, LONDON
POST PRODUCTION • WORK EDITORIAL, LONDON SILVER LION
A01/021 • UNITED STATES • DIRECTION
TITLE • COFFIN
BRAND • LIFE360
PRODUCT • LIFE360
ENTERED BY • ALTO, NEW YORK
IDEA CREATION • ALTO, NEW YORK
PRODUCTION • MJZ, LOS ANGELES
POST PRODUCTION • WORK EDITORIAL, NEW YORK / KEVIN, LOS ANGELES
A03/019 • UNITED STATES • CASTING
TITLE • A TALE AS OLD AS WEBSITES BRAND • SQUARESPACE
PRODUCT • SQUARESPACE
ENTERED BY • SQUARESPACE, NEW YORK
IDEA CREATION • SQUARESPACE, NEW YORK
PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES / REVOLVER, SYDNEY / BODACIOUS DUBLIN
MEDIA • SQUARESPACE, NEW YORK
PR • SQUARESPACE, NEW YORK
POST PRODUCTION • WORK EDITORIAL, NEW YORK / KEVIN, LOS ANGELES / HARBOR PICTURE COMPANY, NEW YORK / HEARD CITY, NEW YORK / GOOD EAR MUSIC SUPERVISION, LOS ANGELES
A04/013 • AUSTRALIA •
PRODUCTION DESIGN/ART DIRECTION
TITLE • DONKEY
BRAND • TELSTRA
PRODUCT • TELSTRA
ENTERED BY • REVOLVER, SYDNEY
IDEA CREATION • BEAR MEETS EAGLE ON FIRE, SYDNEY / +61, SYDNEY
PRODUCTION • REVOLVER, SYDNEY
POST PRODUCTION • THE EDITORS, SYDNEY / BLOCKHEAD VFX, SYDNEY / RUMBLE STUDIOS, SYDNEY
A04/068 • UNITED STATES • PRODUCTION DESIGN/ART DIRECTION
TITLE • A$AP ROCKY - TAILOR SWIF
BRAND • A$AP ROCKY
PRODUCT • A$AP ROCKY
ENTERED BY • ICONOCLAST, LOS ANGELES
IDEA CREATION • ICONOCLAST, LOS ANGELES
PRODUCTION • ICONOCLAST, LOS ANGELES
A04/086 • FRANCE • PRODUCTION DESIGN/ART DIRECTION
TITLE • RENAULT - ARGENTINA
BRAND • RENAULT
PRODUCT • RENAULT E-TECH
ENTERED BY • PUBLICIS CONSEIL, PARIS
IDEA CREATION • PUBLICIS CONSEIL, PARIS PRODUCTION • MADREFOCA, MEXICO CITY
A05/037 • SWEDEN • CINEMATOGRAPHY
TITLE • MOMENTS
BRAND • VOLVO CARS
PRODUCT • VOLVO EX90
ENTERED BY • STENDAHLS, GOTHENBURG
IDEA CREATION • STENDAHLS, GOTHENBURG / VOLVO CARS, GOTEBORG
PRODUCTION • NEW LAND, STOCKHOLM
POST PRODUCTION • STRING AND TINS, LONDON / CABIN, LONDON
A06/051 • UNITED KINGDOM • USE OF ORIGINAL MUSIC
TITLE • BELIEVE IN CHICKEN
BRAND • KFC
PRODUCT • FOOD (FRIED CHICKEN)
ENTERED BY • MOTHER, LONDON
IDEA CREATION • MOTHER, LONDON
PRODUCTION • BUSINESS CLUB, LONDON
MEDIA • MINDSHARE, LONDON
POST PRODUCTION • BLACK KITE STUDIOS, LONDON
A06/073 • ITALY • USE OF ORIGINAL MUSIC
TITLE • GUAO GUAO
BRAND • DESPERADOS
PRODUCT • DESPERADOS
ENTERED BY • LEPUB, MILAN
IDEA CREATION
• LEPUB, MILAN
PRODUCTION • MASSIVEMUSIC, AMSTERDAM / PRETTYBIRD, LONDON
MEDIA • DENTSU X, LONDON
PR • THE ROMANS, LONDON / BILLION DOLLAR BOY UK, LONDON
B01/015 • SWEDEN •
EDITING
TITLE • MOMENTS
BRAND • VOLVO CARS
PRODUCT • VOLVO EX90
ENTERED BY • STENDAHLS, GOTHENBURG
IDEA CREATION • STENDAHLS, GOTHENBURG / VOLVO CARS, GOTEBORG
PRODUCTION • NEW LAND, STOCKHOLM
POST PRODUCTION • STRING AND TINS, LONDON / CABIN, LONDON
B02/011 • UNITED STATES •
COLOUR CORRECTION/GRADING
TITLE • NIKE “SUNSHINE”
BRAND • NIKE
PRODUCT • NIKE BRAND
ENTERED BY • THE TRAFIK, SANTA MONICA
IDEA CREATION • WIEDEN+KENNEDY, PORTLAND
PRODUCTION • ICONOCLAST, LOS ANGELES
MEDIA • WIEDEN+KENNEDY, PORTLAND
POST PRODUCTION • THE TRAFIK, SANTA MONICA
B04/004 • UNITED KINGDOM • ANIMATION
TITLE • IN HOT WATER
BRAND • WWF
PRODUCT • WWF
ENTERED BY • NOMINT, LONDON
IDEA CREATION • NOMINT, LONDON
PRODUCTION • NOMINT, LONDON
POST PRODUCTION • NOMINT, LONDON
B04/095 • UNITED STATES • ANIMATION
TITLE • FLOCK
BRAND • APPLE
PRODUCT • IPHONE
ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • SMUGGLER, LOS ANGELES / LEGACY EFFECTS, SAN FRANCISCO
MEDIA • OMD USA, LOS ANGELES
PR • TBWA\MEDIA ARTS LAB, LOS ANGELES
POST PRODUCTION • ROCK PAPER SCISSORS, LOS ANGELES / HOUSE OF PARLIAMENT, LOS
ANGELES / BARKING OWL, LOS ANGELES / MODEL CITIZEN GROUP, LOS ANGELES / THE TRAFIK, SANTA MONICA BRONZE
A01/084 • UNITED STATES • DIRECTION
TITLE • AM I A BAD PERSON?
BRAND • NIKE
PRODUCT • NIKE
ENTERED BY • SOMESUCH, LOS ANGELES
IDEA CREATION • WIEDEN+KENNEDY, PORTLAND
PRODUCTION • SOMESUCH, LOS ANGELES
A01/087 • MEXICO • DIRECTION
TITLE • THE SHOOTING BRAND • LA UNIÓN NEWSPAPER / ARTICULO 19
PRODUCT • LA UNIÓN NEWSPAPER / ARTICULO 19
ENTERED BY • GREY, MEXICO CITY
IDEA CREATION • GREY, MEXICO CITY
PRODUCTION • ORIENTAL FILMS, MEXICO CITY
POST PRODUCTION • ORIENTAL FILMS, MEXICO CITY
A01/143 • SPAIN • DIRECTION
TITLE • THE CAUSE OF THE ACCIDENT THAT STARTED THE FIRE
BRAND • ICEX
PRODUCT • AUDIOVISUAL FROM SPAIN
ENTERED BY • CANADA, BARCELONA
IDEA CREATION • ICEX, MADRID PRODUCTION • CANADA, BARCELONA
A01/183 • UNITED KINGDOM • DIRECTION
TITLE • NEVER JUST A PERIOD BRAND • BODYFORM
PRODUCT • BODYFORM
ENTERED BY • AMV BBDO, LONDON
IDEA CREATION • AMV BBDO, LONDON
PRODUCTION • SMUGGLER, LONDON
MEDIA • ZENITH, LONDON
PR • KETCHUM, LONDON
POST PRODUCTION • FRAMESTORE, LONDON / SOUNDTREE MUSIC, LONDON / TENTHREE, LONDON / 750MPH, LONDON
A01/207 • UNITED STATES • DIRECTION
TITLE • BRIAN COX GOES TO COLLEGE
BRAND • UBER
PRODUCT • UBER ONE FOR STUDENTS
ENTERED BY • O POSITIVE, SANTA MONICA
IDEA CREATION • SPECIAL, LOS ANGELES / UBER, SAN FRANCISCO
PRODUCTION • O POSITIVE, SANTA MONICA
A02/006 • UNITED STATES • SCRIPT
TITLE • COFFIN
BRAND • LIFE360
PRODUCT • LIFE360
ENTERED BY • ALTO, NEW YORK
IDEA CREATION • ALTO, NEW YORK
PRODUCTION • MJZ, LOS ANGELES
POST PRODUCTION • WORK EDITORIAL, NEW YORK / KEVIN, LOS ANGELES
A02/053 • UNITED STATES • SCRIPT
TITLE • THE JOURNEY
BRAND • AICP
PRODUCT • AICP SHOW
ENTERED BY • O POSITIVE, SANTA MONICA
IDEA CREATION • O POSITIVE, SANTA MONICA
PRODUCTION • O POSITIVE, SANTA MONICA
A02/112 • UNITED STATES • SCRIPT
TITLE • WITH LOVE, ITALY
BRAND • NESTLÉ
PRODUCT • SANPELLEGRINO CIAO!
ENTERED BY • OGILVY, NEW YORK
IDEA CREATION • OGILVY, NEW YORK
PRODUCTION • SPARK & RIOT, NEW YORK / HOGARTH WORLDWIDE, NEW YORK
MEDIA • OPENMIND, NEW YORK
POST PRODUCTION • CABIN EDIT, SANTA MONICA / COMPANY 3, NEW YORK / PICKLE MUSIC, NEW YORK / HUMAN, NEW YORK / HOGARTH STUDIOS, NEW YORK
A03/038 • THAILAND • CASTING
TITLE • FIGHT FOR THAIS’ GUT
BRAND • DUTCHIE
PRODUCT • DUTCHIE
ENTERED BY • OGILVY, BANGKOK
IDEA CREATION • OGILVY, BANGKOK
PRODUCTION • SUNETA HOUSE, BANGKOK
MEDIA • PRAKIT HOLDINGS PUBLIC COMPANY, BANGKOK
POST PRODUCTION • POSITIVE4, BANGKOK / SOUND SPACE STUDIO, BANGKOK
A03/070 • UNITED KINGDOM • CASTING
TITLE • WHEN YOU’VE DONE ENOUGH - EVIL’D ENOUGH
BRAND • UBER EATS
PRODUCT • FOOD DELIVERY SERVICE
ENTERED BY • MOTHER, LONDON
IDEA CREATION • MOTHER, LONDON
PRODUCTION • O POSITIVE, SANTA MONICA
A04/023 • UNITED STATES •
PRODUCTION DESIGN/ART DIRECTION
TITLE • A TALE AS OLD AS WEBSITES
BRAND • SQUARESPACE
PRODUCT • SQUARESPACE
ENTERED BY • SQUARESPACE, NEW YORK
IDEA CREATION • SQUARESPACE, NEW YORK
PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES / REVOLVER, SYDNEY / BODACIOUS
DUBLIN
MEDIA • SQUARESPACE, NEW YORK
PR
• SQUARESPACE, NEW YORK
POST PRODUCTION • WORK EDITORIAL, NEW YORK / KEVIN, LOS ANGELES / HARBOR PICTURE COMPANY, NEW YORK / HEARD CITY, NEW YORK / GOOD EAR MUSIC SUPERVISION, LOS ANGELES
A04/033 • AUSTRALIA •
PRODUCTION DESIGN/ART DIRECTION
TITLE • THE SHOEMAKER
BRAND • TELSTRA
PRODUCT • TELSTRA
ENTERED BY • REVOLVER, SYDNEY
IDEA CREATION • BEAR MEETS EAGLE ON FIRE, SYDNEY
PRODUCTION • REVOLVER, SYDNEY
POST PRODUCTION • THE EDITORS, SYDNEY / RUMBLE STUDIOS, SYDNEY
A04/041 • SAUDI ARABIA •
PRODUCTION DESIGN/ART DIRECTION
TITLE • EVERYTHING OR NOTHING
BRAND • RIYADH SEASON
PRODUCT • BOXING FIGHT
ENTERED BY • BIGTIME CREATIVE SHOP, RIYADH
IDEA CREATION • BIGTIME CREATIVE SHOP, RIYADH
PRODUCTION • RIFF RAFF FILMS, LONDON / LA CASA FILMS, PROVIDENCIA
POST PRODUCTION • STITCH, LONDON / THE MILL, LONDON / 750MPH, LONDON / THE HOGAN, LONDON
A04/060 • UNITED STATES •
PRODUCTION DESIGN/ART DIRECTION
TITLE • WAKE UP
BRAND • XBOX
PRODUCT • XBOX DEVICES IN THEIR
ECOSYSTEM & GAME PASS
ENTERED BY • DROGA5, PART OF ACCENTURE SONG, NEW YORK
IDEA CREATION • DROGA5, PART OF ACCENTURE SONG, NEW YORK
PRODUCTION • RESET, LOS ANGELES
POST PRODUCTION • ANARCHY, WATFORD / CUT AND RUN, NEW YORK / 1920VFX, LONDON / WAVE STUDIOS, NEW YORK
A05/125 • DENMARK • CINEMATOGRAPHY
TITLE • NAME THE BIAS
BRAND • PEOPLE LIKE US
PRODUCT • PEOPLE LIKE US
ENTERED BY • NEW LAND, COPENHAGEN
IDEA CREATION • WORTH YOUR WHILE AGENCY, COPENHAGEN
PRODUCTION • NEW LAND, COPENHAGEN
A05/161 • UNITED KINGDOM • CINEMATOGRAPHY
TITLE • KFC: BELIEVE IN CHICKEN BRAND • KFC
PRODUCT • FOOD (FRIED CHICKEN)
ENTERED BY • LUX ARTISTS, LONDON
IDEA CREATION • MOTHER, LONDON
PRODUCTION • BUSINESS CLUB, LONDON
A06/002 • UNITED KINGDOM • USE OF ORIGINAL MUSIC
TITLE • CONSIDERING WHAT?
BRAND • CHANNEL 4
PRODUCT • C4 PARALYMPICS 2024 ENTERED BY • FACTORY STUDIOS, LONDON
IDEA CREATION • FACTORY STUDIOS, LONDON / 4CREATIVE, LONDON / SIREN, LONDON / BISCUIT FILMWORKS, LONDON
PRODUCTION • BISCUIT FILMWORKS, LONDON / REVOLVER, SYDNEY
POST PRODUCTION • FACTORY STUDIOS, LONDON / SIREN, LONDON / WORK EDITORIAL, LONDON / TIME BASED ARTS, LONDON
A08/076 • UNITED STATES • ACHIEVEMENT IN PRODUCTION
TITLE • SUBMERGED
BRAND • APPLE
PRODUCT • VISION PRO
ENTERED BY • APPLE, CUPERTINO
IDEA CREATION • APPLE, LOS ANGELES / TBWA\ MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • TBWA\MEDIA ARTS LAB, LOS ANGELES / SWEETSHOP, LOS ANGELES
B01/086 • CANADA • EDITING
TITLE • THE COUNT
BRAND • SICKKIDS FOUNDATION
PRODUCT • SICKKIDS FOUNDATION
ENTERED BY • FCB TORONTO
IDEA CREATION • FCB TORONTO
PRODUCTION • ICONOCLAST, LOS ANGELES
POST PRODUCTION • WORK EDITORIAL, CULVER CITY / SOUNDTREE, LOS ANGELES / ARC CREATIVE STUDIO, AURORA
B01/090 • UNITED STATES • EDITING
TITLE • THE FINAL COPY OF ILON SPECHT
BRAND • L’OREAL PARIS
PRODUCT • L’OREAL
ENTERED BY • TRAVERSE32, NEW YORK
IDEA CREATION • MCCANN, PARIS
PRODUCTION • TRAVERSE32, NEW YORK / BREAKWATER STUDIOS, LOS ANGELES
MEDIA • TRAVERSE32, NEW YORK / BEAUTY COLAB, NEW YORK / OMD USA, NEW YORK
PR
• TRAVERSE32, NEW YORK
POST PRODUCTION • BREAKWATER STUDIOS, LOS ANGELES
B01/091 • UNITED STATES • EDITING
TITLE • FLOCK
BRAND • APPLE
PRODUCT • IPHONE
ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • SMUGGLER, LOS ANGELES / LEGACY EFFECTS, SAN FRANCISCO
MEDIA • OMD USA, LOS ANGELES
PR
• TBWA\MEDIA ARTS LAB, LOS ANGELES
POST PRODUCTION • ROCK PAPER SCISSORS, LOS ANGELES / HOUSE OF PARLIAMENT, LOS ANGELES / BARKING OWL, LOS ANGELES / MODEL CITIZEN GROUP, LOS ANGELES / THE TRAFIK, SANTA MONICA
B02/013 • UNITED STATES • COLOUR CORRECTION/GRADING
TITLE • WAKE UP
BRAND • XBOX
PRODUCT • XBOX DEVICES IN THEIR ECOSYSTEM & GAME PASS
ENTERED BY • DROGA5, PART OF ACCENTURE SONG, NEW YORK
IDEA CREATION • DROGA5, PART OF ACCENTURE SONG, NEW YORK
PRODUCTION • RESET, LOS ANGELES
POST PRODUCTION • ANARCHY, WATFORD / CUT AND RUN, NEW YORK / 1920VFX, LONDON / WAVE STUDIOS, NEW YORK
B04/064 • CANADA •
ANIMATION
TITLE • 18 MONTHS
BRAND • SECOND NURTURE
PRODUCT • CHARITY
ENTERED BY • KLICK HEALTH, TORONTO
IDEA CREATION • KLICK HEALTH, TORONTO
PRODUCTION • ZOMBIE STUDIO, SAO PAULO / JAMUTE, SAO PAULO
B04/082 • UNITED STATES • ANIMATION
TITLE • SEVERANCE S2 - OPENING TITLE
BRAND • APPLE
PRODUCT • TV SERIES
ENTERED BY • APPLE, CUPERTINO
IDEA CREATION • APPLE, CUPERTINO
PRODUCTION • EXTRAWEG, BERLIN / CHIPS, BROOKLYN
B04/090 • MEXICO • ANIMATION
TITLE • MY GUT FRIEND
BRAND • GUT
PRODUCT • GUT
ENTERED BY • GUT, MEXICO CITY
IDEA CREATION • GUT, MEXICO CITY
PRODUCTION • PRIMO CONTENT, BUENOS AIRES / CAN CAN CLUB, BUENOS AIRES / PAPA
MUSIC, BUENOS AIRES
POST PRODUCTION • FEO VFX, MEXICO CITY
B05/012 • UNITED KINGDOM • VISUAL EFFECTS
TITLE • WALRUS WHIZZER
BRAND • VIRGIN MEDIA
PRODUCT • VIRGIN MEDIA
ENTERED BY • UNTOLD STUDIOS, LONDON IDEA CREATION • VCCP, LONDON
PRODUCTION • BISCUIT FILMWORKS, LONDON
POST PRODUCTION • UNTOLD STUDIOS, LONDON
B05/021 • SAUDI ARABIA •
VISUAL EFFECTS
TITLE • OBSESSION
BRAND • RIYADH SEASON
PRODUCT • BOXING FIGHT
ENTERED BY • BIGTIME CREATIVE SHOP, RIYADH
IDEA CREATION • BIGTIME CREATIVE SHOP, RIYADH
PRODUCTION • RIFF RAFF FILMS, LONDON
POST PRODUCTION • SELECTED WORKS, LONDON / 750MPH, LONDON / THE HOGAN, LONDON
FILM CRAFT
Grand Prix
Industry Craft
NIGRUM CORPUS IDOMED ARTPLAN, SAO PAULO BRAZIL
INDUSTRY CRAFT
GRAND PRIX
B03/063 • BRAZIL •
ART DIRECTION: PRINT & PUBLISHING
TITLE • NIGRUM CORPUS
BRAND • IDOMED
PRODUCT • NIGRUM CORPUS
ENTERED BY • ARTPLAN, SAO PAULO
IDEA CREATION • ARTPLAN, SAO PAULO
PRODUCTION • UNTITLED TV BR, SÃO PAULO / ROAD FILMES, RIO DE JANEIRO / RAW AUDIO, SAO PAULO / MAURICIO NAHAS ESTUDIO
FOTOGRAFICO, SAO PAULO / RUDY HUHOLD FOTOGRAFIA, RIO DE JANEIRO
PR • APPROACH COMUNICACAO, SAO PAULO
POST PRODUCTION • FUJOCKA CREATIVE IMAGES, SÃO PAULO / P+E GALERIA DIGITAL, SAO PAULO GOLD LION
B02/066 • AUSTRALIA • CAMPAIGN
ART DIRECTION: OUTDOOR
TITLE • EYE TEST
BRAND • 1001 OPTOMETRY
PRODUCT • 1001 OPTOMETRY
ENTERED BY • VML, SYDNEY
IDEA CREATION • VML, SYDNEY
PRODUCTION • PROSPEX PARK, LOS ANGELES
MEDIA • WAVEMAKER, SYDNEY
PR
• BURSON, SYDNEY
B02/067 • AUSTRALIA • CAMPAIGN
ART DIRECTION: OUTDOOR
TITLE • EYE SCAN
BRAND • 1001 OPTOMETRY
PRODUCT • 1001 OPTOMETRY
ENTERED BY • VML, SYDNEY
IDEA CREATION • VML, SYDNEY
PRODUCTION • PROSPEX PARK, LOS ANGELES
MEDIA • WAVEMAKER, SYDNEY
PR • BURSON, SYDNEY
B02/068 • AUSTRALIA • CAMPAIGN
ART DIRECTION: OUTDOOR
TITLE • EYECARE
BRAND • 1001 OPTOMETRY
PRODUCT • 1001 OPTOMETRY
ENTERED BY • VML, SYDNEY
IDEA CREATION • VML, SYDNEY
PRODUCTION • PROSPEX PARK, LOS ANGELES
MEDIA • WAVEMAKER, SYDNEY
PR
• BURSON, SYDNEY
D01/004 • JAPAN •
PHOTOGRAPHY: BRAND & COMMS DESIGN
TITLE • NO LABELS
BRAND • NIKKA WHISKY
PRODUCT • NIKKA WHISKY
ENTERED BY • DENTSU INC., TOKYO
IDEA CREATION • DENTSU INC., TOKYO
PRODUCTION • LULL INC., TOKYO / CREATIVE POWER UNIT, TOKYO / PYRAMID FILM QUADRA, TOKYO / DENTSU LIVE INC., TOKYO
MEDIA • DENTSU INC., TOKYO
PR • DENTSU INC., TOKYO / DENTSU LIVE INC., TOKYO
D01/011 • CHILE •
PHOTOGRAPHY: BRAND & COMMS DESIGN
TITLE • PROJECT 4270
BRAND • BANCO DE CHILE
PRODUCT • BANCO DE CHILE
ENTERED BY • BBDO CHILE, SANTIAGO
IDEA CREATION • BBDO CHILE, SANTIAGO
PRODUCTION • ALASKA FILMS, SANTIAGO
E01/007 • UNITED STATES •
COPYWRITING: BRAND & COMMS DESIGN
TITLE • WINNING ISN’T COMFORTABLE
BRAND • NIKE
PRODUCT • NIKE
ENTERED BY • WIEDEN+KENNEDY, PORTLAND
IDEA CREATION • WIEDEN+KENNEDY, PORTLAND
PRODUCTION • ICONOCLAST, LOS ANGELES
MEDIA • WIEDEN+KENNEDY, PORTLAND
POST PRODUCTION • WORK EDITORIAL, CULVER CITY / SELECTED WORKS, LONDON / JOINT EDITORIAL, PORTLAND / THE TRAFIK, SANTA MONICA / WALKER MUSIC, LOS ANGELES
SILVER LION
B01/010 • FRANCE •
ART DIRECTION: BRAND & COMMS DESIGN
TITLE • DESIGNING PARIS 2024
BRAND • COJOP 2024
PRODUCT • PARIS 2024 OLYMPIC GAMES
ENTERED BY • W CONRAN DESIGN, PARIS
IDEA CREATION • W CONRAN DESIGN, PARIS / PARIS 2024 COMITE D’ORGANISATION DES JEUX OLYMPIQUES ET PARALYMPIQUES (COJOP), SAINT-DENIS
PRODUCTION
• W CONRAN DESIGN, PARIS / PARIS 2024 COMITE D’ORGANISATION DES JEUX OLYMPIQUES ET PARALYMPIQUES (COJOP), SAINT-DENIS
MEDIA • PARIS 2024 COMITE D’ORGANISATION DES JEUX OLYMPIQUES ET PARALYMPIQUES
(COJOP), SAINT-DENIS
PR • PARIS 2024 COMITE D’ORGANISATION DES JEUX OLYMPIQUES ET PARALYMPIQUES (COJOP), SAINT-DENIS
POST PRODUCTION • W CONRAN DESIGN, PARIS / PARIS 2024 COMITE D’ORGANISATION DES JEUX OLYMPIQUES ET PARALYMPIQUES (COJOP), SAINT-DENIS
B01/040 • BRAZIL •
ART DIRECTION: BRAND & COMMS DESIGN
TITLE • PLASTIC BLOOD
BRAND • OKA BIOTECH
PRODUCT • OKA BIOTECH
ENTERED BY • DM9, SAO PAULO
IDEA CREATION • DM9, SAO PAULO
PRODUCTION • DM9, SAO PAULO
MEDIA • DM9, SAO PAULO
PR • DM9, SAO PAULO
B01/082 • UNITED STATES •
ART DIRECTION: BRAND & COMMS DESIGN
TITLE • 60 YEARS OF FILM
BRAND • CHICAGO INTERNATIONAL FILM FESTIVAL
PRODUCT • CHICAGO INTERNATIONAL FILM FESTIVAL
ENTERED BY • OGILVY, CHICAGO
IDEA CREATION • OGILVY, CHICAGO
PRODUCTION • OGILVY, CHICAGO / HOGARTH WORLDWIDE, CHICAGO
POST PRODUCTION • OGILVY, CHICAGO / HOGARTH WORLDWIDE, CHICAGO
B02/133 • GERMANY • CAMPAIGN
ART DIRECTION: OUTDOOR
TITLE • THE PHILHARMONIC PRINTS – FOYER WINDOWS, 1ST FLOOR
BRAND • BERLINER PHILHARMONIE
PRODUCT • BERLINER PHILHARMONIKER
ENTERED BY • SCHOLZ & FRIENDS, BERLIN
IDEA CREATION • SCHOLZ & FRIENDS, BERLIN
PRODUCTION • SCHOLZ & FRIENDS, BERLIN
POST PRODUCTION • SCHOLZ & FRIENDS, BERLIN
B02/135 • GERMANY • CAMPAIGN
ART DIRECTION: OUTDOOR
TITLE • THE PHILHARMONIC PRINTS – STAGE FLOOR, GREAT HALL
BRAND • BERLINER PHILHARMONIE
PRODUCT • BERLINER PHILHARMONIKER
ENTERED BY • SCHOLZ & FRIENDS, BERLIN
IDEA CREATION • SCHOLZ & FRIENDS, BERLIN
PRODUCTION • SCHOLZ & FRIENDS, BERLIN
POST PRODUCTION • SCHOLZ & FRIENDS, BERLIN
B04/014 • MEXICO •
ART DIRECTION: PACKAGING DESIGN
TITLE • MOCTEZUMA — CEMENT REIMAGINED IN MEXICO
BRAND • MOCTEZUMA
PRODUCT • MOCTEZUMA CEMENT
ENTERED BY • BRANDS&PEOPLE, SAN PEDRO GARZA GARCIA
IDEA CREATION • BRANDS&PEOPLE, SAN PEDRO
GARZA GARCIA
E02/049 • GERMANY •
COPYWRITING: OUTDOOR
TITLE • YOU MUST BE HUMAN
BRAND • WORLDCOIN
PRODUCT • WORLD ID
ENTERED BY • ADAM&EVEBERLIN
IDEA CREATION • ADAM&EVEBERLIN
MEDIA • OMD GERMANY, DUSSELDORF
E04/004 • UNITED KINGDOM • COPYWRITING: PACKAGING DESIGN
TITLE • MADE TO SHARE
BRAND • CADBURY
PRODUCT • CADBURY DAIRY MILK
ENTERED BY • VCCP, LONDON
IDEA CREATION • VCCP, LONDON
PRODUCTION • BULLETPROOF, LONDON
MEDIA • SPARK FOUNDRY, LONDON
PR
• OGILVY UK, LONDON
POST PRODUCTION • GIRL AND BEAR, LONDON
BRONZE LION
B01/015 • GERMANY •
ART DIRECTION: BRAND & COMMS DESIGN
TITLE • 855-HOW-TO-QUIT-(OPIOIDS)
BRAND • ANZEN HEALTH
PRODUCT • 855-HOW-TO-QUIT-HELPLINE
ENTERED BY • SERVICEPLAN, MUNICH
IDEA CREATION • SERVICEPLAN, MUNICH
PRODUCTION • JOJX, LOS ANGELES
MEDIA • MEDIAPLUS GERMANY, MUNICH
PR • TULOM, SAO PAULO
POST PRODUCTION • JAMM, VENICE CA
B01/045 • UNITED KINGDOM •
ART DIRECTION: BRAND & COMMS DESIGN
TITLE • FLAGS OF UNITY
BRAND • AMREF
PRODUCT • AMREF
ENTERED BY • EDELMAN, LONDON
IDEA CREATION • EDELMAN, LONDON
PRODUCTION • PLANITSWISS, KIGALI
MEDIA • EDELMAN, LONDON
PR • EDELMAN, LONDON
B01/093 • MEXICO •
ART DIRECTION: BRAND & COMMS DESIGN
TITLE • WINIS FONT
BRAND • WINIS
PRODUCT • WINIS CANDY
ENTERED BY • THE KLASS COMPANY, TEPOTZOTLAN
IDEA CREATION • CATORCE DIAS, MEXICO CITY PRODUCTION • HAVAS BLINK, TEL AVIV
POST PRODUCTION • HAVAS BLINK, TEL AVIV
B02/122 • POLAND •
ART DIRECTION: OUTDOOR
TITLE • WINTER TAKES ON COLORS
BRAND • MCDONALD’S POLSKA
PRODUCT • DRWALA BURGER (LIMITED TIMED OFFER)
ENTERED BY • DDB WARSAW
IDEA CREATION • DDB WARSAW
PRODUCTION • PAPAYA FILMS, WARSAW / PANOWIE PROGRAMISCI, WARSAW
MEDIA • OMD, WARSAW
POST PRODUCTION • RIO DE POST, WARSAW / JUICE, WARSAW
B02/151 • SPAIN • CAMPAIGN
ART DIRECTION: OUTDOOR
TITLE • BOAT
BRAND • CORNETTO
PRODUCT • CORNETTO ICE CREAM
ENTERED BY • LOLA MULLENLOWE, MADRID
IDEA CREATION • LOLA MULLENLOWE, MADRID
PRODUCTION • PICT ESTUDIO, AGUA BRANCA
B02/152 • SPAIN • CAMPAIGN
ART DIRECTION: OUTDOOR
TITLE • WAVES
BRAND • CORNETTO
PRODUCT • CORNETTO ICE CREAM
ENTERED BY • LOLA MULLENLOWE, MADRID
IDEA CREATION • LOLA MULLENLOWE, MADRID
PRODUCTION • PICT ESTUDIO, AGUA BRANCA
B02/153 • SPAIN • CAMPAIGN
ART DIRECTION: OUTDOOR
TITLE • SURFER
BRAND • CORNETTO
PRODUCT • CORNETTO ICE CREAM
ENTERED BY • LOLA MULLENLOWE, MADRID
IDEA CREATION • LOLA MULLENLOWE, MADRID
PRODUCTION • PICT ESTUDIO, AGUA BRANCA
B03/023 • UNITED STATES • CAMPAIGN
ART DIRECTION: PRINT & PUBLISHING
TITLE • ‘THE SHINING’
BRAND • COCA-COLA
PRODUCT • COCA-COLA
ENTERED BY • VML, NEW YORK
IDEA CREATION • VML, NEW YORK / VML, SAO PAULO
PRODUCTION • PICT ESTUDIO, AGUA BRANCA / VOX HAUS, PETROPOLIS / VETOR ZERO, SAO PAULO / VANDALO, SAO PAULO / COOPER FILMS, TORONTO
MEDIA • ESSENCEMEDIACOM, LONDON / ESSENCEMEDIACOM, BARCELONA
PR • OGILVY PR, LONDON
POST PRODUCTION • VOX HAUS, PETROPOLIS / VML, MIAMI / HOGARTH WORLDWIDE, LONDON
B03/024 • UNITED STATES • CAMPAIGN
ART DIRECTION: PRINT & PUBLISHING
TITLE • ‘A HOUSE FOR MR. BISWAS’ BRAND • COCA-COLA
PRODUCT • COCA-COLA
ENTERED BY • VML, NEW YORK
IDEA CREATION • VML, NEW YORK / VML, SAO PAULO
PRODUCTION • PICT ESTUDIO, AGUA BRANCA / VOX HAUS, PETROPOLIS / VETOR ZERO, SAO PAULO / VANDALO, SAO PAULO / COOPER FILMS, TORONTO
MEDIA • ESSENCEMEDIACOM, LONDON / ESSENCEMEDIACOM, BARCELONA
PR • OGILVY PR, LONDON
POST PRODUCTION • VOX HAUS, PETROPOLIS / VML, MIAMI / HOGARTH WORLDWIDE, LONDON
B03/025 • UNITED STATES • CAMPAIGN
ART DIRECTION: PRINT & PUBLISHING
TITLE • ‘EXTREME METAPHORS’ BRAND • COCA-COLA
PRODUCT • COCA-COLA
ENTERED BY • VML, NEW YORK
IDEA CREATION • VML, NEW YORK / VML, SAO PAULO
PRODUCTION • PICT ESTUDIO, AGUA BRANCA / VOX HAUS, PETROPOLIS / VETOR ZERO, SAO PAULO / VANDALO, SAO PAULO / COOPER FILMS, TORONTO
MEDIA • ESSENCEMEDIACOM, LONDON / ESSENCEMEDIACOM, BARCELONA
PR • OGILVY PR, LONDON
POST PRODUCTION • VOX HAUS, PETROPOLIS / VML, MIAMI / HOGARTH WORLDWIDE, LONDON
B03/028
• UNITED KINGDOM • CAMPAIGN
ART DIRECTION: PRINT & PUBLISHING
TITLE • PROTECTOR OF THE CHALICE
BRAND • STELLA ARTOIS
PRODUCT • STELLA ARTOIS
ENTERED BY • GREY, LONDON
IDEA CREATION • GREY, LONDON
PRODUCTION • GREY, LONDON
MEDIA • GREY, LONDON
PR
• GREY, LONDON
POST PRODUCTION • GREY, LONDON
B03/029 • UNITED KINGDOM • CAMPAIGN
ART DIRECTION: PRINT & PUBLISHING
TITLE • HAPPINESS WITHIN CHAOS
BRAND
• STELLA ARTOIS
PRODUCT • STELLA ARTOIS
ENTERED BY • GREY, LONDON
IDEA CREATION • GREY, LONDON
PRODUCTION • GREY, LONDON
MEDIA
• GREY, LONDON
PR
• GREY, LONDON
POST PRODUCTION • GREY, LONDON
B03/030 • BRAZIL •
ART DIRECTION: PRINT & PUBLISHING
TITLE • THE SHAKESPEARE BIC
BRAND
• BIC
PRODUCT • BIC CRYSTAL PEN
ENTERED BY • VML, SAO PAULO
IDEA CREATION • VML, SAO PAULO
PRODUCTION • HOGARTH WORLDWIDE, SAO PAULO / P+E GALERIA DIGITAL, SAO PAULO / CARBONO SOUND LAB, SAO PAULO / OIO, SAO PAULO
MEDIA • VML, SAO PAULO
PR • APPROACH, SAO PAULO
D02/005 • MAINLAND CHINA • CAMPAIGN
PHOTOGRAPHY: OUTDOOR
TITLE • MAKE LOVE LAST - BEDROOM BRAND • VIATRIS
PRODUCT • VIAGRA
ENTERED BY • OGILVY, SHANGHAI
IDEA CREATION • OGILVY, SHANGHAI
PRODUCTION • BOXCUTTER, AUCKLAND
POST PRODUCTION • SHOOTING GALLERY, SHANGHAI
D02/007 • MAINLAND CHINA • CAMPAIGN
PHOTOGRAPHY: OUTDOOR
TITLE • MAKE LOVE LAST - LIVING ROOM
BRAND • VIATRIS
PRODUCT • VIAGRA
ENTERED BY • OGILVY, SHANGHAI
IDEA CREATION • OGILVY, SHANGHAI
PRODUCTION • BOXCUTTER, AUCKLAND
POST PRODUCTION • SHOOTING GALLERY, SHANGHAI
E05/002 • UNITED STATES •
COPYWRITING: EXCELLENCE IMAGE DESCR
TITLE • TENNESSEE SOUND SITES
BRAND • TENNESSEE DEPARTMENT OF TOURISM DEVELOPMENT
PRODUCT • TENNESSEE DEPARTMENT OF TOURISM DEVELOPMENT
ENTERED BY • VML, KANSAS CITY
IDEA CREATION • VML, KANSAS CITY
PRODUCTION • VML, KANSAS CITY / TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT, NASHVILLE / PLAN A FILMS, JOHNSON CITY
MEDIA • TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT, NASHVILLE
PR • VML, KANSAS CITY / TENNESSEE DEPARTMENT OF TOURIST DEVELOPMENT, NASHVILLE
POST PRODUCTION • VML, KANSAS CITY / TENNESSEE DEPARTMENT OF TOURIST
DEVELOPMENT, NASHVILLE / PLAN A FILMS, JOHNSON CITY
INDUSTRY CRAFT
Grand Prix DIGITAL CRAFT
Digital Craft
CAPTION WITH INTENTION
ACADEMY OF MOTION PICTURE ARTS & SCIENCESRAKISH - CHICAGO HEARING SOCIETY
FCB CHICAGO UNITED STATES
GRAND PRIX
A06/013 • UNITED STATES • UX & JOURNEY DESIGN
TITLE • CAPTION WITH INTENTION
BRAND • ACADEMY OF MOTION PICTURE ARTS & SCIENCES - RAKISH - CHICAGO HEARING SOCIETY
PRODUCT • CLOSED CAPTIONING
ENTERED BY • FCB CHICAGO
IDEA CREATION • FCB CHICAGO
PRODUCTION • BELIEVE TV, SANTIAGO
POST PRODUCTION • 456 STUDIOS, CHICAGO / PES MOTION STUDIO, HIGHLAND PARK / BOGOTA, CURITIBA
GOLD LION
C01/034 • UNITED STATES • DATA STORYTELLING
TITLE • TREE CORRESPONDENTS
BRAND • HYUNDAI MOTOR COMPANY
PRODUCT • HYUNDAI IONIQ FOREST
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • UNCHARTED LIMBO
COLLECTIVE, LONDON / FCB NEW YORK / UNIT + SOFA, PRAGUE / FINAL FRONTIER, MADRID / 456 STUDIOS, NEW YORK
POST PRODUCTION • DAHOUSE AUDIO, LOS ANGELES / FINAL FRONTIER, MADRID / 456 STUDIOS, NEW YORK
C04/024 • UNITED STATES • CURATION OF DATA
TITLE • TREE CORRESPONDENTS
BRAND • HYUNDAI MOTOR COMPANY
PRODUCT • HYUNDAI IONIQ FOREST
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • UNCHARTED LIMBO COLLECTIVE, LONDON / FCB NEW YORK / UNIT + SOFA, PRAGUE / FINAL FRONTIER, MADRID / 456 STUDIOS, NEW YORK
POST PRODUCTION • DAHOUSE AUDIO, LOS ANGELES / FINAL FRONTIER, MADRID / 456 STUDIOS, NEW YORK
D01/054 • UNITED STATES •
INNOVATIVE USE OF TECHNOLOGY
TITLE • CAPTION WITH INTENTION BRAND • ACADEMY OF MOTION PICTURE ARTS & SCIENCES - RAKISH - CHICAGO HEARING SOCIETY
PRODUCT • CLOSED CAPTIONING
ENTERED BY • FCB CHICAGO
IDEA CREATION • FCB CHICAGO PRODUCTION • BELIEVE TV, SANTIAGO
POST PRODUCTION • 456 STUDIOS, CHICAGO / PES MOTION STUDIO, HIGHLAND PARK / BOGOTA, CURITIBA
SILVER LION
A03/002 • UNITED KINGDOM • “MOTION GRAPHICS DESIGN & ANIMATION”
TITLE • IN HOT WATER BRAND • WWF
PRODUCT
• WWF
ENTERED BY • NOMINT, LONDON
IDEA CREATION • NOMINT, LONDON
PRODUCTION • NOMINT, LONDON
POST PRODUCTION • NOMINT, LONDON
B02/016 • KAZAKHSTAN •
REAL-TIME CONTEXTUAL CONTENT
TITLE • SALTANAT LIGHT BRAND • CITIX
PRODUCT • CITIX
ENTERED BY • GFORCE, ALMATY
IDEA CREATION • GFORCE, ALMATY
PRODUCTION • CITIX, ALMATY / DK ENTREPRENEURSHIP, ALMATY
MEDIA • CITIX, ALMATY
PR • CITIX, ALMATY
C02/019 • SAUDI ARABIA • REAL-TIME USAGE & TARGETING
TITLE • THE SHADED ROUTE
BRAND • HUNGERSTATION
PRODUCT • HUNGERSTATION DELIVERY APP
ENTERED BY • VML, RIYADH
IDEA CREATION • VML, RIYADH
PRODUCTION • BLUE ELEPHANT, RIYADH
PR • VML, RIYADH
D01/010 • UNITED KINGDOM •
INNOVATIVE USE OF TECHNOLOGY
TITLE • DAISY VS SCAMMERS
BRAND • O2
PRODUCT • DAISY VS SCAMMERS
ENTERED BY • VCCP, LONDON
IDEA CREATION
• VCCP, LONDON / GIRL AND BEAR, LONDON / FAITH, LONDON / BERNADETTE, LONDON
PRODUCTION • GIRL AND BEAR, LONDON
MEDIA • VCCP, LONDON
PR • O2, LONDON / BROADCAST REVOLUTION, LONDON
POST PRODUCTION • GIRL AND BEAR, LONDON
D03/024 • UNITED STATES •
TECH ACHIEVEMENT IN DIGITAL CRAFT
TITLE • TREE CORRESPONDENTS
BRAND • HYUNDAI MOTOR COMPANY
PRODUCT • HYUNDAI IONIQ FOREST
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • UNCHARTED LIMBO
COLLECTIVE, LONDON / FCB NEW YORK / UNIT + SOFA, PRAGUE / FINAL FRONTIER, MADRID / 456 STUDIOS, NEW YORK
POST PRODUCTION • DAHOUSE AUDIO, LOS ANGELES / FINAL FRONTIER, MADRID / 456 STUDIOS, NEW YORK
BRONZE LION
A01/014 • UNITED STATES •
DIGITAL ILLUSTRATION & IMAGE DESIGN
TITLE • APPLE 100 BEST ALBUMS
BRAND • APPLE
PRODUCT • APPLE MUSIC
ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • MNFST, LONDON
A04/003 • GERMANY • MUSIC/SOUND DESIGN
TITLE • KIA SOUNDSCAPES
BRAND • KIA EUROPE
PRODUCT • KIA EV9
ENTERED BY • INNOCEAN BERLIN
IDEA CREATION • INNOCEAN BERLIN
PRODUCTION • RADICAL MEDIA, BERLIN
MEDIA • INNOCEAN WORLDWIDE EUROPE, FRANKFURT
POST PRODUCTION • DAHOUSE AUDIO, BERLIN / OKAYSTUDIO, BERLIN
A06/001 • JAPAN •
UX & JOURNEY DESIGN
TITLE • INTERFACE OF HUMANITY POWERED BY NTT
BRAND • NTT HUMAN INFORMATICS
LABORATORIES
PRODUCT • NTT HUMAN INFORMATICS
LABORATORIES
ENTERED BY • DENTSU INC., TOKYO
IDEA CREATION • DENTSU INC., TOKYO
PRODUCTION • BASSDRUM, TOKYO / DENTSU GROUP INC., TOKYO / WOW, TOKYO / INVISI. LTD, TOKYO / WOO, TOKYO
MEDIA • DENTSU INC., TOKYO
PR • DENTSU INC., TOKYO / PLATINUM INC., TOKYO / DENTSU X, VIENNA / PUTZ & STINGL EVENT, PUBLIC RELATIONS & WERBUNG, MODLING / DENTSU CREATIVE, LONDON
A07/010 • NEW ZEALAND • EXPERIENCE DESIGN: MULTI-PLATFORM
TITLE • BODY SWAP
BRAND • NETFLIX
PRODUCT • ONLINE GAME
ENTERED BY • AKQA, AUCKLAND
IDEA CREATION • AKQA, AUCKLAND / AKQA, MELBOURNE / AKQA, SAO PAULO
PRODUCTION • AKQA, AUCKLAND / AKQA, MELBOURNE / AKQA, SAO PAULO
C01/019 • BRAZIL •
DATA STORYTELLING
TITLE • THE ODISSEY OF WILSON
BRAND • VIVO
PRODUCT • TELEPHONE COMPANY
ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO
IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO
PRODUCTION • MAVERICK, SAO PAULO / ANTFOOD, SAO PAULO
C01/030 • UNITED STATES •
DATA STORYTELLING
TITLE • THE FINAL EXAM
BRAND • CHANGE THE REF
PRODUCT • PRO BONO
ENTERED BY • ENERGY BBDO, CHICAGO
IDEA CREATION • ENERGY BBDO, CHICAGO
PRODUCTION • WEBCORE INTERACTIVE GAMES, SAO PAULO / DRUID CREATIVE GAMING, SAO
PAULO / FLUTU MUSIC, SAO PAULO
PR • DRUID CREATIVE GAMING, SAO PAULO / CASHMAN & ASSOCIATES, PHILADELPHIA
C01/033 • UNITED ARAB EMIRATES •
DATA STORYTELLING
TITLE • READ BETTER BRAND • WATERSTONES
PRODUCT • BOOKS
ENTERED BY • FP7 MCCANN, DUBAI
IDEA CREATION • FP7 MCCANN, DUBAI / MCCANN, BRISTOL
PRODUCTION • VOX HAUS, PETROPOLIS
MEDIA • UM, BIRMINGHAM
PR
• MARKETTIERS, LONDON
C03/009 • SPAIN • DATA VISUALISATION
TITLE • ALLEVIA POLLEN PASSPORT
BRAND • OPELLA-ALLEGRA
PRODUCT • ALLEGRA
ENTERED BY • MRM WORLDWIDE, MADRID
IDEA CREATION • MRM WORLDWIDE, MADRID
MEDIA • HEARTS & SCIENCE, LONDON
DIGITAL CRAFT
SCREENING SCHEDULE
Screening Schedule Screen 1
Film Lions Entries and Shortlist
Tuesday 17 June
09:00-19:00 Film Lions Shortlist
Wednesday 18 June
09:00-19:00 Film Lions Shortlist
Thursday 19 June
09:00-19:00 Film Lions Shortlist
Friday 20 June
09:00-19:00 Film Lions Shortlist
Screening Schedule Screen 3
Entertainment Track Shortlists and Winners
Tuesday 17 June
09:00-14:30 Entertainment Lions for Sport Shortlist
14:30-19:00 Entertainment Lions for Gaming Shortlist
Wednesday 18 June
09:00-14:30 Entertainment Lions for Sport Winners
14:30-19:00 Entertainment Lions for Gaming Winners
Screening Schedule Screen 2
Film Craft Shortlist and Winners
Tuesday 17 June
09:00-19:00 Film Craft Lions Shortlist
Wednesday 18 June
09:00-19:00 Film Craft Lions Winners
Thursday 19 June
09:00-19:00 Film Craft Lions Winners
Friday 20 June
09:00-19:00 Film Craft Lions Winners
Thursday 19 June
09:00-14:30 Entertainment Lions for Sport Winners
14:30-19:00 Entertainment Lions for Gaming Winners
Friday 20 June
09:00-19:00 Entertainment Track Winners
To find out when your work is screening come and talk to us at the Awards Hub desk.
