Lions Daily News - Wednesday 21 June 2023

SEMINAR HIGHLIGHTS

10.00 THE REAL BEAUTY OF LONG-LASTING BRANDS UNILEVER/LUMIERE

10.45 AI AND THE MEDIA LANDSCAPE – UNLOCKING NEW GROWTH OPPORTUNITIES AXEL SPRINGER/DEBUSSY

11.30 OGILVY INSPIRATION

MASTERCLASS – MIKE WHITE

OGILVY/DEBUSSY

12.15 REPRESENTING STORIES OF WORTH

MCCANN WORLDGRP./DEBUSSY

13:00 POURING INTO WORK THAT WORKS:

MILLER LITE’S LOVE LETTER TO BEER DDB AND MOLSON COORS/DEBUSSY

13.00 ANYONE CAN SAVE THE PLANET IN 15 MINUTES WONGDOODY AND YANIS VAROUFAKIS/PALAIS II STAGE

13.45 VOICE OF CREATIVITY: THE MUSICAL DENTSU INC/DEBUSSY

14:00 IT’S NOT CONTENT CREATORS OR ADLAND CREATIVES BUT BOTH WHALAR/PALAIS II STAGE

14:30 BOLD AND RESPONSIBLE: THE CREATIVE AND TRANSFORMATIONAL

POSSIBILITIES OF AI GOOGLE/LUMIERE

15.00 SECRET SPEAKER –HOW NFL CHANGED MY LIFE LEO BURNETT, BEIRUT/ PALAIS II STAGE

15.15 SHAPING CULTURE FOR 50 YEARS: BEHIND THE SCENES AT SATURDAY NIGHT LIVE

NBCUNIVERSAL/DEBUSSY

16.00 THE SWEETEST FORMULA:

SUSTAINABILITY MEETS

SALES IN THE REAL WORLD

EDELMAN AND NYU STERN/ DEBUSSY

16.45 PIVOT LIVE: KARA

SWISHER AND SCOTT

GALLOWAY AT CANNES

LIONS VOX MEDIA/DEBUSSY

17.00 ALEX COOPER:

WHAT BRANDS CAN

LEARN FROM THE PERSONALITY ECONOMY

HEARST MAGAZINES/PALAIS II STAGE

Film Craft Grand Prix honours pgLang’s ‘transcendent’ work

‘WE Cry Together’, a six-minute film from Kendrick Lamar’s entertainment company pgLang, is the winner of the Film Craft category. A powerful and shocking film, it depicts a young couple in an abusive relationship, verbally attacking each other with a hypnotic rhythm and compulsive dialogue that is reminiscent of a Broadway play.

Jury president Kim Gehrig, director, Somesuch, said: “It’s a brave piece that made us all feel. We wanted the Grand Prix to be transcendent, and of 2023, and this was the entry that achieved that.”

Gehrig was laser-focused on

establishing a clear distinction between the Film Craft and Film categories. “The questions I kept asking was how does the film craft make the idea extraordinary? In ‘We Cry Together’, the film craft is faultless. The direction is impeccable, the performances are exceptional, the camera, lighting, production design, editing and so on, all contributed to an inspired production.”

Four campaigns won eight Gold Lions — including one for ‘We Cry Together’. Apple’s ‘The Greatest’, having already won a Grand Prix, ran the winner close — picking up three Film Craft Gold Lions.

MICROSOFT AND MCANN IN ALPHABET DESIGN WIN

There were also Golds for Mexico, Japan and a UK/US collaboration.

AKQA nets Digital Craft prize

THE Digital Craft Grand Prix for 2023 has gone to ‘Never Done Evolving’, an AKQA campaign on behalf of Nike,

RESH SIDHU: “TECH WITH PURPOSE”

featuring tennis icon Serena Williams.

Jury president Resh Sidhu, global director of Arcadia Creative Studio, Snap Inc, said: “This was a remarkable year for Digital Craft, with more than 600 entries. The sheer breadth of creativity from around the world was phenomenal.”

AI, machine learning and ChatGPT were prevalent, said Sidhu, “but what we quickly realised is that tech alone is not enough. It needs to be tech with purpose.”

This was exemplified by the winner, which used AI and

data analytics to create rich insights into the playing career of Serena Williams. At a PR and marketing level, there have been interesting stunts — such as an AI-generated showdown between Serena at the outset of her career and Serena towards the twilight of her playing days. The campaign was, said Sidhu, “the epitome of digital craft — where the technology was just a tool that helped the final campaign resonate at a human level.”

There were three Gold Lions, for campaigns from the US, Brazil and a US/UK joint venture.

THE Design Grand Prix for 2023 has gone to McCann New York and Microsoft for helping the Fulani people of West Africa preserve their traditional language Pulaar. Through a collaboration with the Barry Brothers, they helped create an alphabet ADLaM for the Fulani’s spoken language — which was at risk of dying out.

Jury president Quinnton Harris, co-founder & CEO, Retrospect, said: “The design in this entry is undeniable. It’s not just an example of design helping preserve a culture, but of design providing a platform for it to TURN TO PAGE 7

KIM GEHRIG: “AN INSPIRED PRODUCTION”

Two top prizes for music that matters

purposeful, does the music make us feel and does it push culture forward?

“Both of these entries in their own ways answered all those questions positively.”

‘The Greatest’ is an exquisite uplifting piece that showed people overcoming personal challenges in order to achieve life goals.

THE 2023 Entertainment

Lions For Music Jury has awarded Grands Prix to two remarkable pieces of work: Apple’s ‘The Greatest’ and Michael Kiwanuka’s ‘Beautiful Life’, entered by Smuggler London and Kiwanuka. Jury president Danielle Hinde, a Lions Grand Prix winner herself and owner/ executive producer of Doomsday Entertainment, said: “Going in, the jury had three criteria — is the work

“It told its story in a seamless way. It didn’t just tick boxes,” Hinde said.

‘Beautiful Life’ is a powerful but disturbing piece about four young people playing Russian roulette — each experiencing flashbacks before they pull the trigger. “It’s such a visceral gut punch which uses flawless craft,” Hinde said.

There were also three Gold Lions for campaigns from the US (Apple), Brazil/USA/ Spain (TikTok) and the UK/ US (I Am Other).

FCB slam dunks a sports Grand Prix

‘DREAMCASTER’, entered by FCB New York on behalf of Michelob Ultra, is the Entertainment Lions For Sport Grand Prix winner.

Jury president Rob Doubal, co-president of McCann London and joint chief creative officer of McCann UK, called the decision “unanimous. ‘Dreamcaster’ was just a fan-

tastic piece of work that was intrinsically inclusive. We didn’t have to debate it much, we all had a sense that it was a powerful piece of work.”

It tells the story of Cameron Black, a blind man whose ambition was to commentate on a live basketball game.

Michelob, MSG Networks and the NBA helped him with haptic technology, spatial audio and generative braille. He commentated flawlessly in front of 10.4 million people. The campaign generated a 44% increase in social conversation about Michelob Ultra. Doubal noted the jury looked for growth, truth and entertainment value.

The jury also awarded three Gold Lions to campaigns from Brazil, Portugal and Mexico.

‘CLASH from the Past’, a stunningly imagined piece of work from Wieden + Kennedy (W+K) Portland, has secured two Grands Prix in the Entertainment Track. Having taken the overall Entertainment Lions Grand Prix, the campaign went on to win

the first-ever Entertainment Lions For Gaming Grand Prix. The campaign was created for Clash of Clans, a 12-year-old game aiming to create a deeper sense of community with players. W+K and its production partners created a fake brand history, imagining that it was actually created in the 1980s. An entire origin narrative was built from scratch, with pretend founders, eraappropriate games and retro merchandise.

Entertainment Lions jury president Brent Anderson, global chief creative officer of TBWA\Media Arts Lab, said his team was looking for a Grand Prix that “moved us emotionally, created impact and made a difference to the brand or business. One of

our biggest takeaways was that ambitious, risky ideas are important.”

Entertainment Lions for Gaming jury president Francine Li, global head of marketing at Riot Games, called the winning campaign “brave, creative, with all the recognisable nuances of gaming culture”.

W+K scores twice with Clash of Clans concept Dentsu’s cross-platform winner ‘rises to the top’

THE UNANIMOUS choice for Industry Craft Grand Prix was ‘My Japanese Railway’, entered by Dentsu Japan on behalf of JR Group. The sophisticated cross-platform campaign was created to celebrate the 150th anniversary of Japan’s railways.

The idea behind the campaign was to remind Japanese people of how important the rail network is to their way of life. To achieve this it created a series of stamps, collectables, promotions and ad executions to build an emotional connection.

Jury president Yoshihiro Yagi, executive creative officer Dentsu Japan,

said Industry Craft is “an exciting category that sits at the intersection between business and creativity. It’s where brands can converse with consumers.”

As for the Grand Prix winner, he said: “I liked the fact that it combined analogue and digital elements to tell a story that is important for an island nation.”

Jury member Natasha Romariz Maasri, executive creative director, Leo Burnett, MEA added: “This campaign kept rising to the top. It embodied all of the principles we were looking for.”

There were also five Gold Lions winning cam-

paigns from the US, India, France, New Zealand and the UK. My Japan Railway also picked up a Gold.

YOSHIHIRO YAGI: “IMPORTANT STORY”

BRENT ANDERSON: “AMBITIOUS, RISKY IDEAS”

FRANCINE LI: “BRAVE AND CREATIVE”

PRESIDENT DANIELLE HINDE: “VISCERAL GUT PUNCH”

PRESIDENT ROB DOUBAL: “POWERFUL PIECE OF WORK”

Complaining about social media? You could try running an ad on it

EVERYTHING is different. Nothing has changed. That was the theme addressed by Gary Vaynerchuk at yesterday’s seminar, during which the CEO and co-founder of VaynerMedia made the case that the advertising industry is still catching up with a changing landscape.

Social platforms, Vaynerchuk argued, are the stages for consumer attention and should be the number-one objective for marketers. “This device has a lot of attention,” he said, holding up his smartphone. “You can’t get your children off this f**king thing. And the funniest thing is you can’t get yourself off of it.”

He added: “I’m having conversations this week with people who say social media

should be regulated because it’s so powerful it’s changing the geo-political nature of the world. And we are talking about that, yet not a peep about creative in social.”

According to Vaynerchuk, the industry puts the past on a pedestal and there’s much excitement about the future, but not enough focus on what’s happening today. “I don’t know about you — and there may not be many people in Cannes right now who are more excited about AI [than I am] — but if I hear one more f**king person say it this week, I’m going to punch them in the f**king face,” he said. Vaynerchuk said social platforms will mean more creativity and that the industry needs to embrace the word ‘and’ rather than ‘or’.

“We are not as creative as we can be because we are not making enough creative,” he said. “Brands should really be considering doing 10, 20, 30 ads a day across all social platforms to become more relevant with more

consumers to actually drive their business.”

He also believes we must become more consumer-centric: “We say it all day long and yet we’re fully living in boardrooms. There’s a different way to do adver-

P&G brands boost the ‘wow’ factor

CREATIVITY that grows

markets is the next reset for advertising, according to Marc Pritchard chief brand officer, P&G.

“It’s the creative ambition that we’re setting for all our brands,” Pritchard said in a session on Tuesday in the Lumiere. “Growing markets contributes to broader economic growth and inclusion and that’s good for business and that’s good for society. Growing markets is hard work. It requires resetting the bar across every aspect of creativity. It requires resetting the bar on creative insight.” The aim is to discover mind-opening ‘wow I never thought about it that way’ insights which can then be turned into creative brilliance,” he said.

Pritchard also said that changing people’s habits is

a way of making a market grow, pointing to a campaign that tried to persuade consumers to “do it every night”.

The Cascade ad eventually reveals that it’s referring to running the dishwasher every night and aims to get

a message across about how regular small loads can be more efficient and sustainable than handwashing dishes. The sink uses four gallons every two minutes. According to Energy Star, certified dishwashers use less than four gallons in an entire cycle. “Period protection is another market that has significant growth potential,” Pritchard said. “But it’s often the subject of misinformation and myth. Whisper, Always and Tampax are resetting the bar through creative education that provides product knowledge and growth of the market.”

In India 23 million girls miss school during their period often due to lack of period information. A Whisper campaign aimed to solve that problem and change a

tising and it’s being done in our faces constantly — by emerging brands, emerging creators, emerging publishers. Everything that’s actually happening in society is happening from a social-first framework.

“You cannot sit here and complain about what social media is doing to our society and yet never run an ad on it or disrespect it as not important.”

century-old education system. The P&G ad became the first to show the biology behind periods and features the anatomy of the uterus and period cycles.

Pritchard also emphasised that the bar needs resetting on creative inclusion to serve all people and each person and this should expand beyond narrowly defined target audiences.

“In the US, My Black Is Beautiful is a brand that serves the unique needs of black women who face outside expectation about the role of their hair in becoming beautiful,” he said. The latest P&G film, ‘Unbecoming’, tackles the acceptance and beauty of black women’s natural hair — a perfect example of “resetting the creative bar to grow the haircare market by serving all people and each person in countries around the world”.

GARY VAYNERCHUK: “NOT A PEEP ABOUT CREATIVE IN SOCIAL”

MARC PRITCHARD: “GROWING MARKETS IS HARD WORK”

COMING SOON

Outperformers are businesses that don’t just grow. They grow faster than their entire market.

The Outperformers Outlook identifies today’s fastest growing companies in Automotive, Tech, Healthcare and Food & Drink - and decodes the secrets to their success.

Want to build a brand? First create your operating system

GET COMFORTABLE with the uncomfortable. Cede control. Realise you are designing an experience and an interface, not a message. Open up, share creativity and create brands with partners. The more, the better. These were just some of the takeaways from yesterday’s R/GA seminar, which proposed we approach brands as operating systems, with underlying codes of purpose, design and technology, rather than attempting to navigate an increasingly digital world with the equivalent of Stone-Age tools.

progress that needs building, not a finished piece of art that needs guarding,” said Tiffany Rolfe, R/ GA’s global chief creative officer. “Luckily, there’s already a model that drives everything in the digital world — the operating system. It serves as the interface between computer and user and guides internal operations. It enables applications to build on it and function together, and it updates to work better over time.”

“Over the last 25 years, the beautiful but not always compatible worlds of brand design and tech have come together,” said Tom Morton, R/GA’s global chief strategy officer. “Back in the day, that caused friction but then the centre of gravity shifted towards technology. Today, the most valuable brands in the world — Google, Apple, Amazon, Samsung and Microsoft — are all tech brands.”

As brands have morphed into “digital creatures”, the time has come to update the branding-building model. “Today, a brand is more an iterative work in

Apply that definition to a company rather than a computer and you have, in essence, R/GA’s blueprint for designing and managing brands in a digital-first world. Morton then cited examples of brands that have already run with R/GA’s approach — literally, in the case of Nike. “We’ve been speaking about Nike as an operating system for some time,” he said, adding that it was Nike’s willingness to embrace technological innovation to create value via products such as Nike PLAYlist, Nike Sync and the Nike+ FuelBand that “really gave us a perspective on how we can build brands differently”.

“In a world defined by interfaces and experiences, a brand should be driven by its builders,” Rolfe added. “We need an open-ended design system that allows other people to build on it.”

Morton agreed: “We’re now building brands with fewer lone geniuses and more partners, who bring different approaches together to create something new. Ultimately, this is about breaking down that familiar false wall between marketing and product expertise.”

evolve from a local point of view.”

Pulaar is spoken by 40 million people, but because it has no alphabet has been at risk of extinction. The Barry Brothers spent three decades building a rudimentary alphabet which Microsoft has now helped finesse. Elements were taken from Fulani textiles culture to help inform the shape of the eventual alphabet. Harris said: “When awarding the Grand Prix and Lions we asked ourselves: ‘Is it novel? Did it have impact? And is it the highest form of design?’

ADLaM was an example of how great design can make space for us as humans.”

There were also five Gold Lions: two for Japan, and one each for Brazil, Canada and Germany.

“We’ve been speaking about Nike as an operating system for some time”

TOM MORTON

MICROSOFT AND MCANN IN ALPHABET DESIGN WIN, CONTD.

TIFFANY ROLFE

TOM MORTON

Headline

“FREEDOM is the ability to make our own choices and power is the ability to influence the choices of others,” Amanda Gorman said. “So when I think about influence it’s not necessarily that I want to mechanise the choices of other people — but I want to expand the choices they have available.” In a session examining what it means to be an icon representing a brand and a generation, Gorman talked about her rise to fame after reciting her poem The Hill We Climb at President Joe Biden’s inauguration.

“I’ve been very fortunate to have a lot of visibility at a very young age and if I can use that visibility to make sure a light is shed on other people I can’t imagine a more profound use of my time,” she said.

Joining Gorman on stage were Jane Lauder, executive vice-president, enterprise marketing and chief data officer, and Anna Klein, senior vice-president, global corporate affairs and ESG communications. Lauder said gender equality and equity had been at the forefront of the company for almost 80 years: “It started with my grandmother who was mixing creams in her kitchen. Fast forward to today and when I think about the people who are making our products, our product developers, our researchers, our innovators, we have over 70% of them that identify as women.”

Gorman said she was drawn to work with Estée Lauder because she wanted to partner with a brand that shared her values and allowed her to use her power to empower others. “Your team really came with such a clean and open slate. A lot of other conversations I had, really kind of wanted me to fit into a cookie cutter traditional spokesperson role,” she said.

“I want to see a more bright and beautiful diverse range of stories in the world. I want to see more storytellers, more voices and narratives that we have yet to see in history. So I am excited for those truths to be brought to light.”

‘I want to

As Estée Lauder’s first-ever Global Changemaker, the poet and activist Amanda Gorman explained her mission to a packed Debussy Theatre see more storytellers’

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CEREMONY

The Radio & Audio Grand Prix was collected by Brigid Alkema, chief creative officer at Clemenger BBDO. The winning campaign was entered by Colenso BBDO for Skinny

agency MRM Worldwide, Santiago, celebrated a Print & Publishing Gold for ‘We Didn’t Write This Campaign’ — created for NotMilk

team from Havas Paris picked up a Gold Health & Wellness Lion for the inclusive Anne De Gaulle initiative, created on behalf of Fondation Anne De Gaulle

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Ogilvy South Africa in Cape Town collected an Outdoor Gold Lion for ‘Bread of the Nation’, a hungeralleviating initiative for AB InBev

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A Health & Wellness Gold Lion was the reward awaiting the UK’s AMV BBDO for their work on #Periodsomnia, created for client Bodyform/Libresse

The team from Rethink, Toronto, secured an Outdoor Gold for its campaign on behalf of Heinz Ketchup

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The team from Publicis, Chicago, secured the Lions Health Grand Prix for Good, in recognition of the powerful impact of the ‘Working With Cancer’ pledge

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Intouch Solutions of New York collected a Gold Lion in the Pharma category for ‘Inequality You Can’t Ignore’, a campaign on behalf of The Chrysalis Initiative

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A Radio & Audio Gold was presented to BBDO, Toronto, for ‘Missing Matoaka’, a powerful campaign on behalf of Muskrat Magazine

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Gut, Buenos Aires, from Argentina won a Print & Publishing Gold for ‘The Artois Probability’, a campaign created on behalf of client Stella Artois

Uncommon Creative Studio’s team from London celebrated winning the 2023 Outdoor Grand Prix, thanks to their British Airways campaign ‘A British Original’

Gut, São Paolo, collected a Radio & Audio Gold for ‘Files of Freedom’, a campaign for Mercado Libre

Healthcare Agency of the Year was Area 23, an IPG Health Network Company based in New York

The team from Grey, New York, secured a Pharma Gold for ‘The Most Beautiful Sound’, a campaign for the American Society of Clinical Oncology (ASCO)

The Print & Publishing Grand Prix was picked up by Impact BBDO, Dubai, for Annahar’s courageous ‘Newspapers Inside A Newspaper Edition’

Edelman says big brands must do more to include Hispanics

“CALL us what you want

— Hispanics, Latinos, Latinx. Labels don’t matter and we won’t cancel you. But what does matter to us is representation, recognition and investment by big brands and media.”

This is how Hispanic media star Claudia Roma Edelman, founder and CEO of New York-based DEI non-profit foundation We Are All Human, describes her mission at this year’s Cannes Lions. And she will be taking that message on to the conference stage tomorrow, when she hosts Unveiling Hispanic Sentiment Insights for Forward-Looking Industry Strategy.

The fact that today’s event is only the second Hispanic seminar in the history of the

Lions reinforces Edelman’s contention that her demographic has been consistently ignored by the big

brands. “Hispanics are resilient, proud and united, but we feel disregarded,” Edelman said. “So this is a

call to brands and media to take action and start prioritising Latinos in their strategies.”

Quite apart from the issue of exclusion, discounting the US Hispanic market is bad business, she added:

“If the US Hispanic community was a stand-alone country, we’d be the fifth largest in the world — bigger than the UK or Italy — so it’s not smart to ignore us.” Brands in need of more persuasion might also consider that US Hispanics are the largest and youngest cohort in the US, with a purchasing power of $2 trillion — statistics that represent a 30%-120% growth for Fortune 500 companies in the next five years. In addition to explaining how brands can “activate

Weather: nature’s market forecaster

WHATEVER the prevailing conditions, the weather has the ability to shape our individual lives, world events and ultimately consumer decisions. That’s the message from IBM’s The

Weather Company.

“Weather impacts every person on the planet every day,” CMO Randi Stipes told Lions Daily News.

“The weather impacts the decisions we make con -

sciously, or more often than not subconsciously. What we buy and how we feel.

“It can be as simple as influencing what you wear or it can influence your mood. From a marketing standpoint we can leverage those insights to better connect with consumers and ensure the message is resonating at the right time.”

Stipes focuses on how the weather is altering in a session today, Future Gazers: Mother Nature’s Influence, Liquid Reality and Real Human Connections, Connecting Creativity to Neurodiversity (12.45, on the Terrace stage).

“When we talk about the influence of mother nature, we need to think about the fact that weather is becoming more erratic,” Stipes said, citing the heatwave that

the Hispanic market”, the seminar sees the launch of the 2023 Hispanic Sentiment Study, compiled in partnership with We Are All Human, Nielsen and TelevisaUnivision. The panel will also discuss the NFL’s pioneering efforts to embrace inclusivity in their marketing campaigns, notably the Super Bowl ads featuring Mexican flag football star Diana Flores. “Diana will be telling her story, which is very moving,” Edelman said. “She was once asked whether, when she was a child, she ever dreamed she’d be captain of the Mexican team and the star of a Super Bowl ad. She replied that she never had dreams, because she never saw anybody like herself in ads or movies. It was only when she was a teenager and was exposed to role models that she felt she was allowed to have dreams of her own.”

brought record high temperatures to 100 different locations in Europe last Summer, and that parts of California had blizzard warnings and experienced snow.

“The influence of mother nature is becoming more profound because there are no longer these seasonal norms,” she said.

Understanding changes in the climate presents an opportunity for marketers to better understand the weather’s impact on consumers so that we can leverage those insights, she said: “We can’t control the forecast but we can extract the insights and better use them in our craft.”

To further illustrate the influence the weather has on our lives, the company has created an exhibition, The Weather Gallery, which explores how key events in time

might have turned out had conditions been different.

“We are exhibiting the weather’s influence on catalytic cultural and historical moments over time,” Stipes said. “This is a festival of creativity so we have enlisted artists from around the globe to use generative AI to reimagine what those moments would look like had there been a different weather condition.”

The Battle of Waterloo is one of the events featured at the gallery. “It was a muddied battlefield, so we’re imagining what if the conditions had been different? What if Napoleon had known the forecast? Might he have been victorious at Waterloo?”

THE WEATHER COMPANY’S RANDI STIPES

CLAUDIA ROMA EDELMAN: “REPRESENTATION MATTERS”

The Weather Gallery is at 11 Sq. Mérimée and is open from 08.00 to 10.00 and 15.00 to 17.00

‘wakes funny’ Kevin Hart

amplify your story?”

Hart said it was important to enjoy the trust of brands that allow him to pitch and develop campaigns that “embed funny” into products from the likes of AT&T and sport betting company Draftkings.

Speaking with Jeffrey Katzenberg, entertainment industry executive, DreamWorks co-founder and founding partner at WndrCo, Hart said that “people love to laugh” and resonate with “comedy and colour.”

Hartbeat campaigns also reflect Hart’s authentic persona. “I wake up funny,” he said. “I am not a gimmick.”

KEVIN Hart built his fame as a livewire comedian and actor, but the founder and chairman of the Hartbeat entertainment studio and marketing consultancy also helps brands add value by becoming funny.

Announced as the Entertainment Person of the Year

2023 by the Cannes Lions International Festival of Creativity, Hart spoke at the Debussy on Tuesday about his ability to fuse comedy with marketing and business through “seamless” brand partnerships. Working across film, TV, radio, podcasts and more, Hartbeat has created a “media ecosystem” through which brands can grow, he said.

“We are not a company for the moment, but the future,” Hart told the packed auditorium. “How do we

But as Katzenberg noted, iconic brands often don’t relate to humour, even if 91% of respondents to one survey prefer funny brands.

Hart described Hartbeat’s partnership with Old Spice that developed “a synergy to grow the brand” through the comedy sports talk show, Cold as Balls. As Hart and his interviewees sit in ice baths, the Old Spice brand is integrated throughout comedic interactions with some of the biggest names in sport.

The key to the campaign’s success was creating a vehicle for consumer engagement “that is authentic and transparent,” Hart said.

Underlying this success was an ever-evolving partnership that also relied on the right talent, he added.

“The ecosystem of Kevin Hart is not Kevin Hart.”

Women’s sport is good for business

WHY DO women’s sports receive less than 1% of sponsorship investments and less than 10% of media coverage compared to men’s sports?

That’s a question tackled by The Formula for Real Change: A Focus on Women’s Sports, hosted by Rita Ferro, president, Disney Advertising, and featuring the legendary basketball player Dawn Staley.

Ferro started with some thought-provoking statistics: Today, girl’s participation in US high school sports is nearly 12 times higher than it was in 1972 but it is still nowhere near the figure for male sports. By the age of 14 girls drop out of sports at twice the rate of boys, “Disney has made a commitment to inclusive storytelling as a business imperative to

make sure that we are amplifying and being bullish on women’s sports,” Ferro said. ESPN has 33,000 hours of women’s sports across the platform.

The NCAA women’s basketball tournament this year saw a 53% growth in revenue, year-on-year, and it was the highest rated NCAA women’s final in history.

“And across women’s sports our revenue is up 23% which means it’s good for business. When brands come in it pays off for them,” she said. One of the early pioneers of professional basketball for women was Dawn Staley, a three-times Olympic Gold medalist, and now a top coach, currently at the University of Carolina.

Joining Ferro on the Debussy stage, Staley talked about her

rise from humble beginnings in the Philadelphia projects to sporting stardom.

“I’m the youngest of five so everything in our household was competitive. We had one bathroom and seven people so you had to be able to be fast to get in there. I was a lot different to most girls my age. I was super, super competitive and I needed an outlet so I chose sports,” she said.

Staley is now the highest paid coach in women’s college basketball having signed a seven-year contract in 2021 for $22.4m.

“I do think we’re moving in the right direction. We are in a position where we are in high demand — we just need people to continue to embrace our sports because the future is incredibly bright,” Staley said.

Lions School aims to nurture future stars of global creativity

The Cannes Lions Festival isn’t just a destination for world-class creative work and visionary debates — it’s also a platform to shape the future of the industry.

As part of their commitment to tomorrow’s talent, event organisers have created a purpose-built campus at the heart of the Festival — the Cannes Lions School — in partnership with Deloitte Digital. Home to the Lions Academies and Young Lions Competitions, it’s been designed to help the next generation of creative professionals grow their potential and learn from industry leaders.

As an overarching goal, the various academies help rising talent fast-track their careers and become the next generation of industry leaders. They combine inspiring classroom sessions with leading speakers, hands-on learning and coaching.

This year’s Brand Mar-

keters Academy is sponsored by Netflix and has Piedmont chief marketing officer, Douwe Bergsma, as dean. Also on board as tutor is Christie Clark, marketing manager at Found.

The Academy is a certificate programme for brand disruptors who want to unlock the power of creativity for themselves and brands. It’s an opportunity for participants to learn from CMOs, chief strategy officers, and creative directors.

The Creative Academy — sponsored by Canva — has Vann Graves, executive director of the Brandcenter at Virginia Commonwealth University, as dean. Nikolaos Pirounakis, creative lead at Bolster Group in Australia is the academy’s tutor. Also a certificate programme, it is designed to catapult young talent to the next level of their careers. Participants can expect intimate sessions

with world-renowned CEOs, CCOs, artists, actors, directors, journalists and creative superstars. As part of a broad-based commitment to inclusion,

the Academies each grant five Lions Scholarships to individuals under 30 from 10 countries.

Recipients are given a fully funded trip to the Festival and this year hail from Brazil, Philippines, Costa Rica, Mexico, Pakistan, Kenya, Turkey, Switzerland, UK and US.

Another respected creativity-led academy is the Roger Hatchuel Student

Academy, which has Serfi Altun, founder and CEO of Idea Bakery, as dean. Sharing the heavy lifting is Leyla Baliyeva, junior art director at Thjnk Hamburg, as tutor. The Academy is a unique learning experience designed to help students interested in pursuing a creative path in advertising launch their careers. The programme helps students explore the various avenues and creative spaces they could work in after graduating. No one ever stops learning during their career and this is reflected in the CMO Accelerator, in partnership with Microsoft and Spotify. The programme is led by Jim Stengel, CMO whisperer and former global marketing officer of Procter & Gamble and Suzanne Tosolini, brand strategy consultant at The Jim Stengel Company. A premier learning programme for senior marketers, the CMO Acceler-

ator offers full week access to the Festival, as well as a customised two-day programme that equips marketing leaders with a strategy to deliver sustainable and enduring brand value for their organisations. Since 2013, over 325 alumni from 50 countries have attended.

Not to be overlooked are the Young Lions competitions, which are at the heart of the Cannes Lions School. Seven competitions will run over four days and the work will be judged by the Cannes Lions shortlisting jury. This year, 450 competitors from 70 countries will have the opportunity to showcase their talent and achievements.

Other landmark initiatives across the week include Future Lions with AKQA, #CannesForAll, The Jodi Harris Scholarship, Cephas Williams and the Black British Network, Perifa Lions and The Black Executive CMO Alliance (BECA). Launched in 2021, BECA aims to increase retention and representation of black marketing professionals in the C-suite.

Academies help rising talent fast-track their careers and become the next generation of industry leaders

VANN GRAVES DOUWE BERGSMA CHRISTIE CLARK

NIKOLAOS PIROUNAKIS SUZANNE TOSOLINI JIM STENGEL SERFI ALTUN

LEYLA KAMIL BALIYEVA

Grand Prix

FILM CRAFT

WE CRY TOGETHER - A SHORT FILM

PGLANG

PGLANG, LOS ANGELES USA

GRAND PRIX

A01/071 • USA •

DIRECTION

TITLE • WE CRY TOGETHER - A SHORT FILM

BRAND • PGLANG

ENTERED BY • PGLANG, LOS ANGELES

IDEA CREATION • PGLANG, LOS ANGELES

PRODUCTION • PGLANG, LOS ANGELES / PARK

PICTURES, LOS ANGELES

POST PRODUCTION • PGLANG, LOS ANGELES / PARK

PICTURES, LOS ANGELES

GOLD LIONS

A01/208 • USA •

DIRECTION

TITLE • THE GREATEST

BRAND • APPLE

PRODUCT • APPLE

ENTERED BY • SOMESUCH, LOS ANGELES

IDEA CREATION • APPLE, CUPERTINO

PRODUCTION • SOMESUCH, LOS ANGELES

MEDIA • APPLE, CUPERTINO

POST PRODUCTION • TRIM EDITING, LONDON / COSMO STREET EDITORIAL, SANTA MONICA / BLACKSMITH, NEW YORK

A02/140 • MEXICO •

SCRIPT

TITLE • SHOUT

BRAND • TELEFÓNICA

PRODUCT • MOVISTAR

ENTERED BY • VMLY&R MEXICO, MEXICO CITY •

IDEA CREATION • VMLY&R MEXICO, MEXICO CITY •

PRODUCTION • REBOLUCION, MEXICO CITY

POST PRODUCTION • REBOLUCION, MEXICO CITY

A03/007 • USA •

CASTING

TITLE • THE GREATEST

BRAND • APPLE

PRODUCT • APPLE - ACCESSIBILITY

ENTERED BY • APPLE, CUPERTINO

IDEA CREATION • APPLE, CUPERTINO

PRODUCTION • SOMESUCH, LONDON

MEDIA • APPLE, CUPERTINO

PR • APPLE, CUPERTINO

POST PRODUCTION • TRIM EDITING, LONDON

A04/100 • JAPAN •

PRODUCTION DESIGN / ART DIRECTION

TITLE • A TRAIN OF MEMORIES

BRAND • SOTETSU

PRODUCT • SOTETSU

ENTERED BY • SIX INC., TOKYO

IDEA CREATION • SIX INC., TOKYO / GOOD DESIGN

COMPANY, TOKYO / HAKUHODO INC., TOKYO /

HAKUHODO KETTLE INC., TOKYO

PRODUCTION • SPOON., TOKYO

POST PRODUCTION • SLANTED, TOKYO

A05/042 • USA • CINEMATOGRAPHY

TITLE • WE CRY TOGETHER - A SHORT FILM

BRAND • PGLANG

ENTERED BY • PGLANG, LOS ANGELES

IDEA CREATION • PGLANG, LOS ANGELES

PRODUCTION • PGLANG, LOS ANGELES / PARK PICTURES, LOS ANGELES

POST PRODUCTION • PGLANG, LOS ANGELES / PARK PICTURES, LOS ANGELES

A07/006 • USA •

USE OF LICENSED / ADAPTED MUSIC

TITLE • THE GREATEST BRAND • APPLE

PRODUCT • APPLE - ACCESSIBILITY

ENTERED BY • APPLE, CUPERTINO

IDEA CREATION • APPLE, CUPERTINO

PRODUCTION • SOMESUCH, LONDON

MEDIA • APPLE, CUPERTINO

PR • APPLE, CUPERTINO

POST PRODUCTION • TRIM EDITING, LONDON

A08/029 • JAPAN • ACHIEVEMENT IN PRODUCTION

TITLE • A TRAIN OF MEMORIES

BRAND • SOTETSU

PRODUCT • SOTETSU

ENTERED BY • SIX INC., TOKYO

IDEA CREATION • SIX INC., TOKYO / GOOD DESIGN COMPANY, TOKYO / HAKUHODO INC., TOKYO / HAKUHODO KETTLE INC., TOKYO

PRODUCTION • SPOON., TOKYO

POST PRODUCTION • SLANTED, TOKYO

B04/053 • UNITED KINGDOM • ANIMATION

TITLE • PHARRELL, 21 SAVAGE AND TYLER, THE CREATOR - CASH IN CASH OUT

BRAND • I AM OTHER

PRODUCT • PHARRELL, 21 SAVAGE AND TYLER, THE CREATOR - CASH IN CASH OUT

ENTERED BY • ELECTRIC THEATRE COLLECTIVE, LONDON

IDEA CREATION • I AM OTHER, BEVERLY HILLS

PRODUCTION • DIVISION, PARIS

POST PRODUCTION • ELECTRIC THEATRE COLLECTIVE, LONDON

SILVER LIONS

A01/091 • USA •

DIRECTION

TITLE • THE RABBIT HOLE

BRAND • SOS INTERNATIONAL

PRODUCT • SOS INTERNATIONAL

ENTERED BY • SOS INTERNATIONAL, GLENDALE

IDEA CREATION • JYRA FILMS, TEXAS

PRODUCTION • TAO/S, LOS ANGELES / JYRA FILMS,

TEXAS

POST PRODUCTION • BRUTON STROUBE STUDIOS, ST. LOUIS

A01/212 • USA •

DIRECTION

TITLE • PERIODSOMNIA

BRAND • LIBRESSE

PRODUCT • LIBRESSE

ENTERED BY • SOMESUCH, LOS ANGELES

IDEA CREATION • AMV BBDO, LONDON

PRODUCTION • SOMESUCH, LOS ANGELES

POST PRODUCTION • TIME BASED ARTS, LONDON / 750MPH, LONDON / TRIM EDITING, LONDON

A01/298 • MEXICO •

DIRECTION

TITLE • SHOUT

BRAND • TELEFÓNICA

PRODUCT • MOVISTAR

ENTERED BY • VMLY&R MEXICO, MEXICO CITY •

IDEA CREATION • VMLY&R MEXICO, MEXICO CITY •

PRODUCTION • REBOLUCION, MEXICO CITY

POST PRODUCTION • REBOLUCION, MEXICO CITY

A02/020 • MEXICO •

SCRIPT

TITLE • I’M A CRIMINAL

BRAND • GIRLS NOT BRIDES

PRODUCT • AWARENESS FILM

ENTERED BY • MEDIA.MONKS, MEXICO CITY

IDEA CREATION • MEDIA.MONKS, MEXICO CITY

PRODUCTION • ORIENTAL FILMS, MEXICO CITY

A02/51001 • THAILAND •

SCRIPT

TITLE • GUT HEALTH

BRAND • DUTCHIE

PRODUCT • DUTCHIE

ENTERED BY • OGILVY, BANGKOK

IDEA CREATION • OGILVY, BANGKOK

PRODUCTION • SUNETA HOUSE, BANGKOK

A03/147 • UNITED KINGDOM • CASTING

TITLE • ME, MY AUTISM & I

BRAND • RECKITT AND AMBITIOUS ABOUT AUTISM

PRODUCT • VANISH

ENTERED BY • HAVAS, LONDON

IDEA CREATION • HAVAS, LONDON

PRODUCTION • SMUGGLER, LONDON

MEDIA • ZENITH, LONDON

PR • ONE GREEN BEAN, LONDON

A03/184 • UNITED KINGDOM • CASTING

TITLE • THE COST OF BEAUTY

BRAND • DOVE MASTERBRAND

PRODUCT • DOVE

CRAFT TRACK WINNERS /FILM CRAFT

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON / OGILVY, TORONTO

PRODUCTION • SMUGGLER, LONDON

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK

POST PRODUCTION • FINAL CUT, NEW YORK / SIGNIFICANT OTHERS, LOS ANGELES

A04/091 • USA •

PRODUCTION DESIGN / ART DIRECTION

TITLE • QUIET THE NOISE

BRAND • APPLE

PRODUCT • AIRPODS PRO

ENTERED BY • ICONOCLAST, LOS ANGELES

IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES

PRODUCTION • ICONOCLAST, LOS ANGELES

A05/055 • CANADA • CINEMATOGRAPHY

TITLE • IMMORTAL

BRAND • ROYAL ONTARIO MUSEUM (ROM)

PRODUCT • ROYAL ONTARIO MUSEUM

ENTERED BY • BROKEN HEART LOVE AFFAIR, TORONTO

IDEA CREATION • BROKEN HEART LOVE AFFAIR, TORONTO

PRODUCTION • SCOUTS HONOUR, TORONTO / MOONLIGHTING, CAPE TOWN / COSMESIS

PROSTHETICS STUDIO, CAPE TOWN / KAMIKAZE CASTING, WESTERN CAPE

POST PRODUCTION • NIMIOPERE, TORONTO / MOTIF STUDIOS, CAPE TOWN / ALTER EGO, TORONTO / RAJAKOVIC ELECTRIC, TORONTO / TANTRUM STUDIO, TORONTO

A07/062 • UNITED KINGDOM • USE OF LICENSED / ADAPTED MUSIC

TITLE • PERIODSOMNIA

BRAND • LIBRESSE

PRODUCT • LIBRESSE

ENTERED BY • SOUNDTREE MUSIC, LONDON

IDEA CREATION • AMV BBDO, LONDON

PRODUCTION • SOMESUCH, LONDON

POST PRODUCTION • SOUNDTREE MUSIC, LONDON

A07/109 • MEXICO • USE OF LICENSED / ADAPTED MUSIC

TITLE • SHOUT

BRAND • TELEFÓNICA

PRODUCT • MOVISTAR

ENTERED BY • VMLY&R MEXICO, MEXICO CITY •

IDEA CREATION • VMLY&R MEXICO, MEXICO CITY •

PRODUCTION • REBOLUCION, MEXICO CITY

POST PRODUCTION • REBOLUCION, MEXICO CITY

A08/027 • JAPAN

PRODUCT • PANASONIC

ENTERED BY • SPOON., TOKYO

IDEA CREATION • GOOD DESIGN COMPANY, TOKYO

PRODUCTION • SPOON., TOKYO

MEDIA • HAKUHODO, KYOTO

POST PRODUCTION • MCRAY, TOKYO

B01/082 • USA •

EDITING

TITLE • PERIODSOMNIA

BRAND • LIBRESSE

PRODUCT • LIBRESSE

ENTERED BY • SOMESUCH, LOS ANGELES

IDEA CREATION • AMV BBDO, LONDON

PRODUCTION • SOMESUCH, LOS ANGELES

POST PRODUCTION • TIME BASED ARTS, LONDON / 750MPH, LONDON / TRIM EDITING, LONDON

B02/020 • USA • COLOUR CORRECTION / GRADING

TITLE • PERIODSOMNIA

BRAND • LIBRESSE

PRODUCT • LIBRESSE

ENTERED BY • SOMESUCH, LOS ANGELES

IDEA CREATION • AMV BBDO, LONDON

PRODUCTION • SOMESUCH, LOS ANGELES

POST PRODUCTION • TIME BASED ARTS, LONDON / 750MPH, LONDON / TRIM EDITING, LONDON

B04/070 • USA • ANIMATION

TITLE • REACTOR

BRAND • WOODKID

PRODUCT • WOODKID

ENTERED BY • SMUGGLER, LOS ANGELES

IDEA CREATION • WOODKID, LOS ANGELES

PRODUCTION • STINK STUDIOS, LONDON

B05/006 • GIBRALTAR • VISUAL EFFECTS

TITLE • ROCKY

BRAND • LADBROKES

PRODUCT • LADBROKES

ENTERED BY • LADBROKES, GIBRALTAR

IDEA CREATION • NEVERLAND, LONDON

PRODUCTION • MJZ, LOS ANGELES

MEDIA • THE7STARS, LONDON

PR • FINN PARTNERS, LONDON

POST PRODUCTION • FINAL CUT, LONDON / SELECTED WORKS, LONDON / 750MPH, LONDON / RESILIENT MUSIC LLP, LONDON

B05/036 • UNITED KINGDOM • VISUAL EFFECTS

TITLE • APPLE - QUIET THE NOISE

BRAND • APPLE

PRODUCT • APPLE

ENTERED BY • ELECTRIC THEATRE COLLECTIVE, LONDON

IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS

ANGELES

PRODUCTION • ICONOCLAST, LOS ANGELES / PRIMO CONTENT, BUENOS AIRES

POST PRODUCTION • ELECTRIC THEATRE COLLECTIVE, LONDON / FINAL CUT, LOS ANGELES / FORMOSA, SANTA MONICA / BARKING OWL, LOS ANGELES

BRONZE LIONS

A01/061 • USA • DIRECTION

TITLE • ‘‘BALCONY’’

BRAND • CASH APP

PRODUCT • CASH APP

ENTERED BY • CASH APP, NEW YORK

IDEA CREATION • PGLANG, LOS ANGELES

PRODUCTION • PGLANG, LOS ANGELES / PROJECT3, LOS ANGELES

POST PRODUCTION • PGLANG, LOS ANGELES / PROJECT3, LOS ANGELES

A01/073 • USA •

DIRECTION

TITLE • THE SINGULARITY

BRAND • SQUARESPACE

PRODUCT • SQUARESPACE

ENTERED BY • SQUARESPACE, NEW YORK

IDEA CREATION • SQUARESPACE, NEW YORK

PRODUCTION • SMUGGLER, LOS ANGELES

MEDIA • SQUARESPACE, NEW YORK

PR • SQUARESPACE, NEW YORK

POST PRODUCTION • / BLACK KITE STUDIOS

LTD, LONDON / HEARD CITY, NEW YORK / ACTIVE THEORY, LOS ANGELES

A01/122 • URUGUAY •

DIRECTION

TITLE • TRAJECTORY

BRAND • RED CROSS

PRODUCT • RED CROSS

ENTERED BY • PRIMO AUDIOVISUAL SA (INVOICE), MONTEVIDEO

IDEA CREATION • TBWA\ESPAÑA, MADRID

PRODUCTION • PRIMO, BUENOS AIRES

POST PRODUCTION • METROPOLITANA, MADRID / BEAT MUSIC, MADRID

A01/201 • USA •

DIRECTION

TITLE • QUIET THE NOISE

BRAND • APPLE

PRODUCT • AIRPODS PRO

ENTERED BY • ICONOCLAST, LOS ANGELES

IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES

PRODUCTION • ICONOCLAST, LOS ANGELES

A01/317 • THAILAND •

DIRECTION CAMPAIGN

TITLE • THE EYES

BRAND • VOIZ

PRODUCT • VOIZ

ENTERED BY • OGILVY, BANGKOK

IDEA CREATION • OGILVY, BANGKOK

PRODUCTION • FACTORY01, BANGKOK

A01/318 • THAILAND •

DIRECTION CAMPAIGN

TITLE • LEFT AND RIGHT

BRAND • VOIZ

PRODUCT • VOIZ

ENTERED BY • OGILVY, BANGKOK

IDEA CREATION • OGILVY, BANGKOK

PRODUCTION • FACTORY01, BANGKOK

A02/068 • ARGENTINA •

SCRIPT

TITLE • TRAJECTORY

BRAND • RED CROSS

PRODUCT • RED CROSS

ENTERED BY • PRIMO, BUENOS AIRES

IDEA CREATION • TBWA\ESPAÑA, MADRID

PRODUCTION • PRIMO CONTENT, BUENOS AIRES

POST PRODUCTION • METROPOLITANA, MADRID / BEAT MUSIC, MADRID

A02/157 • UNITED KINGDOM •

SCRIPT

TITLE • THE COST OF BEAUTY

BRAND • DOVE MASTERBRAND

PRODUCT • DOVE

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON / OGILVY, TORONTO

PRODUCTION • SMUGGLER, LONDON

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK

POST PRODUCTION • FINAL CUT, NEW YORK / SIGNIFICANT OTHERS, LOS ANGELES

A03/164 • THAILAND • CASTING

TITLE • GUT HEALTH

BRAND • DUTCHIE

PRODUCT • DUTCHIE

ENTERED BY • OGILVY, BANGKOK

IDEA CREATION • OGILVY, BANGKOK

PRODUCTION • SUNETA HOUSE, BANGKOK

A03/169 • MEXICO •

CASTING

TITLE • SHOUT

BRAND • TELEFÓNICA

PRODUCT • MOVISTAR

ENTERED BY • VMLY&R MEXICO, MEXICO CITY •

IDEA CREATION • VMLY&R MEXICO, MEXICO CITY •

PRODUCTION • REBOLUCION, MEXICO CITY

POST PRODUCTION • REBOLUCION, MEXICO CITY

A03/177 • NEW ZEALAND • CASTING

TITLE • THROUGH MY EYES

BRAND • WAKA KOTAHI

PRODUCT • WAKA KOTAHI ANTI SPEEDING CAMPAIGN

ENTERED BY • RUSKIN, AUCKLAND

IDEA CREATION • FCB NEW ZEALAND, AUCKLAND

PRODUCTION • RUSKIN, AUCKLAND

A04/007 • FRANCE •

PRODUCTION DESIGN / ART DIRECTION

TITLE • THE BALL OF YARN

BRAND • WINAMAX

PRODUCT • ONLINE GAMBLING

ENTERED BY • TBWA\ PARIS, PARIS

IDEA CREATION • TBWA\ PARIS, PARIS

PRODUCTION • SOLAB, PARIS / \ELSE, PARIS

POST PRODUCTION • DIGITAL DISTRICT, PARIS / \ ELSE, PARIS

A05/069 • DENMARK • CINEMATOGRAPHY

TITLE • IRAN-E MAN

BRAND • PAIRI DAEZA

PRODUCT • PAIRI DAEZA SCARVES

ENTERED BY • NEW-LAND, COPENHAGEN

IDEA CREATION • NEW-LAND, COPENHAGEN

PRODUCTION • NEW-LAND, COPENHAGEN

A05/076 • ARGENTINA • CINEMATOGRAPHY

TITLE • TRAJECTORY

BRAND • RED CROSS

PRODUCT • RED CROSS

ENTERED BY • PRIMO, BUENOS AIRES

IDEA CREATION • TBWA\ESPAÑA, MADRID

PRODUCTION • PRIMO CONTENT, BUENOS AIRES

POST PRODUCTION • METROPOLITANA, MADRID / BEAT MUSIC, MADRID

A05/145 • MEXICO • CINEMATOGRAPHY

TITLE • SHOUT

BRAND • TELEFÓNICA

PRODUCT • MOVISTAR

ENTERED BY • VMLY&R MEXICO, MEXICO CITY •

IDEA CREATION • VMLY&R MEXICO, MEXICO CITY • PRODUCTION • REBOLUCION, MEXICO CITY

POST PRODUCTION • REBOLUCION, MEXICO CITY

A06/010 • AUSTRALIA • USE OF ORIGINAL MUSIC

TITLE • THE RELUCTANT SHANTY

BRAND • AUSTRALIA FOR UNHCR

PRODUCT • REFUGEE AWARENESS

ENTERED BY • FINCH, SYDNEY

IDEA CREATION • BMF, SYDNEY

PRODUCTION • FINCH, SYDNEY

POST PRODUCTION • ATTICUS, SYDNEY / RUMBLE STUDIOS, SYDNEY

A06/018 • JAPAN •

USE OF ORIGINAL MUSIC

TITLE • KAGUYA BY GUCCI

BRAND • GUCCI

PRODUCT • BAMBOO HANDLE BAGS

ENTERED BY • DENTSU INC., TOKYO

IDEA CREATION • TSUZUKU, TOKYO / DENTSU INC., TOKYO

PRODUCTION • GHOSTITCH INC., TOKYO / GEEK

PICTURES INC., TOKYO

MEDIA • DENTSU INC., TOKYO

PR • DENTSU INC., TOKYO

A07/010 • USA •

USE OF LICENSED / ADAPTED MUSIC

TITLE • RELAX, IT’S IPHONE – ACTION MODE

BRAND • APPLE

PRODUCT • IPHONE 14

ENTERED BY • APPLE, CUPERTINO

IDEA CREATION • APPLE, CUPERTINO

PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES

POST PRODUCTION • WORK EDITORIAL, LOS ANGELES / BLACKSMITH, NEW YORK

A07/061 • UNITED KINGDOM •

USE OF LICENSED / ADAPTED MUSIC

TITLE • ODE TO DADS

BRAND • PROSTATE CANCER UK

PRODUCT • PROSTATE CANCER CHARITY

ENTERED BY • BBH, LONDON

IDEA CREATION • BBH, LONDON

PRODUCTION • SOMESUCH, LONDON

A08/004 • GIBRALTAR • ACHIEVEMENT IN PRODUCTION

TITLE • ROCKY

BRAND • LADBROKES

PRODUCT • LADBROKES

ENTERED BY • LADBROKES, GIBRALTAR

IDEA CREATION • NEVERLAND, LONDON

PRODUCTION • MJZ, LOS ANGELES

MEDIA • THE7STARS, LONDON

PR • FINN PARTNERS, LONDON

POST PRODUCTION • FINAL CUT, LONDON / SELECTED WORKS, LONDON / 750MPH, LONDON / RESILIENT MUSIC LLP, LONDON

A08/044 • USA • ACHIEVEMENT IN PRODUCTION

TITLE • QUIET THE NOISE

BRAND • APPLE

PRODUCT • AIRPODS PRO

ENTERED BY • ICONOCLAST, LOS ANGELES

IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES

PRODUCTION • ICONOCLAST, LOS ANGELES

A08/065 • BRAZIL •

ACHIEVEMENT IN PRODUCTION

TITLE • BUSCAPÉ. BACK TO THE CITY OF GOD.

BRAND • TELEFÓNICA VIVO & MOTOROLA

PRODUCT • MOTOROLA EDGE 30 ULTRA 5G

ENTERED BY • VMLY&R, SAO PAULO

IDEA CREATION • VMLY&R, SAO PAULO

PRODUCTION • O2 FILMES, SAO PAULO /

SUPERSONICA, SAO PAULO

MEDIA • VMLY&R, SAO PAULO

POST PRODUCTION • O2 FILMES, SAO PAULO

B01/116 • NEW ZEALAND •

EDITING

TITLE • THROUGH MY EYES

BRAND • WAKA KOTAHI

PRODUCT • WAKA KOTAHI ANTI SPEEDING CAMPAIGN

ENTERED BY • RUSKIN, AUCKLAND

IDEA CREATION • FCB NEW ZEALAND, AUCKLAND

PRODUCTION • RUSKIN, AUCKLAND

B02/016 • ARGENTINA •

COLOUR CORRECTION / GRADING

TITLE • TRAJECTORY

BRAND • RED CROSS

PRODUCT • RED CROSS

ENTERED BY • PRIMO, BUENOS AIRES

IDEA CREATION • TBWA\ESPAÑA, MADRID

PRODUCTION • PRIMO CONTENT, BUENOS AIRES

POST PRODUCTION • METROPOLITANA, MADRID / BEAT MUSIC, MADRID

B03/018 • GERMANY •

SOUND DESIGN

TITLE • THE RIFT

BRAND • PENNY

PRODUCT • PENNY

ENTERED BY • SERVICEPLAN, MUNICH

IDEA CREATION • SERVICEPLAN, MUNICH

PRODUCTION • ANORAK FILM GMBH, BERLIN

MEDIA • REWE DIGITAL, COLOGNE

POST PRODUCTION • TIME BASED ARTS, LONDON

B03/079 • UNITED KINGDOM •

SOUND DESIGN

TITLE • ME, MY AUTISM & I

BRAND • RECKITT AND AMBITIOUS ABOUT AUTISM

PRODUCT • VANISH

ENTERED BY • HAVAS, LONDON

IDEA CREATION • HAVAS, LONDON

PRODUCTION • SMUGGLER, LONDON

MEDIA • ZENITH, LONDON

PR • ONE GREEN BEAN, LONDON

B04/013 • UNITED KINGDOM •

ANIMATION

TITLE • THE COCA-COLA COMPANY - MASTERPIECE

BRAND • COCA-COLA

PRODUCT • COCA-COLA

ENTERED BY • ELECTRIC THEATRE COLLECTIVE, LONDON

IDEA CREATION • BLITZWORKS, LEAMINGTON SPA

PRODUCTION • HEADSUP, LONDON / ACADEMY

FILMS, LONDON / TENTHREE , LONDON / RADIOACTIVE SHELTER, N/A

POST PRODUCTION • ELECTRIC THEATRE COLLECTIVE, LONDON / ELECTRIC THEATRE COLLECTIVE, LONDON / YESSIAN, NEW YORK

B05/051 • JAPAN • VISUAL EFFECTS

TITLE • A TRAIN OF MEMORIES

BRAND • SOTETSU

PRODUCT • SOTETSU

ENTERED BY • SIX INC., TOKYO

IDEA CREATION • SIX INC., TOKYO / GOOD DESIGN

COMPANY, TOKYO / HAKUHODO INC., TOKYO / HAKUHODO KETTLE INC., TOKYO

PRODUCTION • SPOON., TOKYO

POST PRODUCTION • SLANTED, TOKYO

B05/058 • USA • VISUAL EFFECTS

TITLE • THE HEART PART 5

BRAND • KENDRICK LAMAR

PRODUCT • THE HEART PART 5

ENTERED BY • PGLANG, LOS ANGELES

IDEA CREATION • PGLANG, LOS ANGELES

PRODUCTION • PGLANG, LOS ANGELES

POST PRODUCTION • DEEP VOODOO, LOS ANGELES / DEEP VOODOO, LOS ANGELES

B05/068 • USA • VISUAL EFFECTS

TITLE • SHARE THE JOY BRAND • APPLE

PRODUCT • AIRPODS

ENTERED BY • BLACKSMITH, NEW YORK

IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES

PRODUCTION • MJZ, LOS ANGELES

POST PRODUCTION • BLACKSMITH, NEW YORK

Grand Prix

DIGITAL CRAFT

NEVER DONE EVOLVING FEAT SERENA NIKE

AKQA, SAO PAULO

BRAZIL

GRAND PRIX

C04/020 • BRAZIL • CURATION OF DATA

TITLE • NEVER DONE EVOLVING FEAT SERENA

BRAND • NIKE

PRODUCT • NIKE

ENTERED BY • AKQA, SÁO PAULO

IDEA CREATION • AKQA, SÁO PAULO / AKQA, PORTLAND / AKQA, MELBOURNE

PRODUCTION • / HEFTY, SÁO PAULO

POST PRODUCTION • / HEFTY, SÁO PAULO / STUDIO ZEBRA, FLORIANOPOLIS

GOLD LIONS

B03/009 • USA •

PERSONALISED STORYTELLING & EXP

TITLE • WRAPPED ON PLATFORM EXPERIENCE

BRAND • SPOTIFY IN-HOUSE

PRODUCT • SPOTIFY IN-HOUSE

ENTERED BY • SPOTIFY IN-HOUSE, NEW YORK

IDEA CREATION • SPOTIFY IN-HOUSE, NEW YORK

PRODUCTION • SPOTIFY IN-HOUSE, NEW YORK

MEDIA • SPOTIFY IN-HOUSE, NEW YORK

PR • SPOTIFY IN-HOUSE, NEW YORK

POST PRODUCTION • SPOTIFY IN-HOUSE, NEW YORK

C04/019 • BRAZIL • CURATION OF DATA

TITLE • TRANSPARENCY CARD

BRAND • CONGRESSO EM FOCO

PRODUCT • TRANSPARENCY CARD

ENTERED BY • AKQA, SÁO PAULO

IDEA CREATION • AKQA, SÁO PAULO

PRODUCTION • PAY4BRAIN, SÁO PAULO / JAMUTE, SÁO PAULO

MEDIA • AKQA, SÁO PAULO

POST PRODUCTION • PAY4BRAIN, SÁO PAULO / JAMUTE, SÁO PAULO

D04/049 • UNITED KINGDOM • METAVERSE, NEW REALITIES & TECH

TITLE • GORILLAZ PRESENTS

BRAND • GORILLAZ

PRODUCT • GORILLAZ MUSIC

ENTERED BY • NEXUS STUDIOS, LONDON

IDEA CREATION • NEXUS STUDIOS, LONDON / GOOGLE, NEW YORK / ELEVEN MANAGEMENT, LONDON / GORILLAZ, LONDON

PRODUCTION • NEXUS STUDIOS, LONDON

MEDIA • OUTFRONT MEDIA, LOS ANGELES CALIFORNIA / OCEAN OUTDOOR, LONDON

SILVER LIONS

A03/004 • CANADA •

MOTION GRAPHICS DESIGN & ANIMATION

TITLE • THE BRIDGE

BRAND

• PAWS NY

PRODUCT • PAWS NY

ENTERED BY • KLICK HEALTH, TORONTO

IDEA CREATION • KLICK HEALTH, TORONTO

PRODUCTION • LIGHTFARM STUDIOS, RIO DE JANEIRO / JAMUTE, SÁO PAULO

A04/012 • CANADA • MUSIC / SOUND DESIGN

TITLE • MISSING MATOAKA

BRAND • MUSKRAT MAGAZINE

PRODUCT • ONLINE MAGAZINE

ENTERED BY • BBDO, TORONTO

IDEA CREATION • BBDO, TORONTO

PRODUCTION • FLARE BBDO, TORONTO PR • GLOSSY PR, TORONTO / HYPE PR, TORONTO

A05/004 • GERMANY • AESTHETIC DESIGN (INCL. UI)

TITLE • FAQ YOU – AN EDUCATIONAL REVOLUTION

BRAND • OHHH! FOUNDATION

PRODUCT • FAQ YOU

ENTERED BY • LOVED, HAMBURG

IDEA CREATION • LOVED, HAMBURG

PRODUCTION • LOVED, HAMBURG / THJNK, HAMBURG

A05/031 • GERMANY • AESTHETIC DESIGN (INCL. UI)

TITLE • LEGACY OF TOMORROW

BRAND • ARTIFICIAL ROME GMBH

PRODUCT • A METAVERSE FASHION WEEK EVENT

ENTERED BY • METAVERSE FASHION WEEK, BERLIN IDEA CREATION • ARTIFICIAL ROME, BERLIN / LIGANOVA, THE BRAND RETAIL COMPANY, STUTTGART

PRODUCTION • GERMAN WAHNSINN, HAMBURG

A07/018 • USA •

EXPERIENCE DESIGN: MULTI-PLATFORM

TITLE • KNOCK AT THE CABIN BRAND • CANON USA

PRODUCT • CANON USA

ENTERED BY • FCB CHICAGO

IDEA CREATION • FCB CHICAGO

PRODUCTION • UNIT9, LOS ANGELES / UNIVERSAL STUDIOS, LOS ANGELES

PR • SUNSHINE SACHS MORGAN & LYLIS, LOS ANGELES

POST PRODUCTION • 456 STUDIOS, CHICAGO

B02/023 • BRAZIL •

REAL-TIME CONTEXTUAL CONTENT

TITLE • TRANSPARENCY CARD

BRAND • CONGRESSO EM FOCO

PRODUCT • TRANSPARENCY CARD

ENTERED BY • AKQA, SÁO PAULO

IDEA CREATION • AKQA, SÁO PAULO

PRODUCTION • PAY4BRAIN, SÁO PAULO / JAMUTE, SÁO PAULO

MEDIA • AKQA, SÁO PAULO

POST PRODUCTION • PAY4BRAIN, SÁO PAULO / JAMUTE, SÁO PAULO

D01/063 • BRAZIL •

INNOVATIVE USE OF TECHNOLOGY

TITLE • NEVER DONE EVOLVING FEAT SERENA

BRAND • NIKE

PRODUCT • NIKE

ENTERED BY • AKQA, SÁO PAULO

IDEA CREATION • AKQA, SÁO PAULO / AKQA, PORTLAND / AKQA, MELBOURNE

PRODUCTION • / HEFTY, SÁO PAULO

POST PRODUCTION • / HEFTY, SÁO PAULO / STUDIO ZEBRA, FLORIANOPOLIS

D01/066 • GUATEMALA •

INNOVATIVE USE OF TECHNOLOGY

TITLE • THE SMART LEGACY

BRAND • IFTHEN. INC

PRODUCT • THE SMART LEGACY

ENTERED BY • DDB CENTR0, GUATEMALA CITY

IDEA CREATION • EL TAIER DDB, GUATEMALA

PRODUCTION • FILMICO, GUATEMALA

BRONZE LIONS

A01/017 • SINGAPORE •

DIGITAL ILLUSTRATION & IMAGE DESIGN

TITLE • KAMI

BRAND • DOWN SYNDROME INTERNATIONAL

PRODUCT • DOWN SYNDROME INTERNATIONAL

ENTERED BY • FORSMAN & BODENFORS, SINGAPORE

IDEA CREATION • FORSMAN & BODENFORS, SINGAPORE

PRODUCTION • THE DIIGITALS, DORSET / HARPI SIM, SINGAPORE

PR • FORSMAN & BODENFORS, SINGAPORE

POST PRODUCTION • FUSE, SINGAPORE

A02/011 • JAPAN •

VIDEO / MOVING IMAGE

TITLE • A TRAIN OF MEMORIES

BRAND • SOTETSU

PRODUCT • SOTETSU

ENTERED BY • SIX INC., TOKYO

IDEA CREATION • SIX INC., TOKYO / GOOD DESIGN

COMPANY, TOKYO / HAKUHODO INC., TOKYO / HAKUHODO KETTLE INC., TOKYO

PRODUCTION • SPOON., TOKYO

POST PRODUCTION • SLANTED, TOKYO

B01/007 • USA •

CROSS-CHANNEL STORYTELLING

TITLE • WRAPPED DESIGN

BRAND • SPOTIFY IN-HOUSE

PRODUCT • SPOTIFY IN-HOUSE

ENTERED BY • SPOTIFY IN-HOUSE, NEW YORK

IDEA CREATION • SPOTIFY IN-HOUSE, NEW YORK

PRODUCTION • SPOTIFY IN-HOUSE, NEW YORK

MEDIA • SPOTIFY IN-HOUSE, NEW YORK

PR • SPOTIFY IN-HOUSE, NEW YORK

POST PRODUCTION • SPOTIFY IN-HOUSE, NEW YORK

B03/013 • USA •

PERSONALISED STORYTELLING & EXP

TITLE • GOOGLE BLACK-OWNED FRIDAY 2023

BRAND • GOOGLE

PRODUCT • BLACK-OWNED FRIDAY

ENTERED BY • GOOGLE, NEW YORK

IDEA CREATION • GOOGLE, NEW YORK / BBH, NEW YORK / SCHEME ENGINE, LOS ANGELES

PRODUCTION • BBH, NEW YORK / SCHEME ENGINE, LOS ANGELES / REHAB, LONDON

PR • GOOGLE, NEW YORK

POST PRODUCTION • CUT+RUN, NEW YORK /

CARBON, NEW YORK CITY / CO3, NEW YORK / CO3, NEW YORK / CO3, NEW YORK

C03/017 • GERMANY •

DATA VISUALISATION

TITLE • CLIMATE REALISM

BRAND • WWF GERMANY

PRODUCT • WWF GERMANY

ENTERED BY • LEO BURNETT, FRANKFURT

IDEA CREATION • LEO BURNETT, FRANKFURT

PRODUCTION • DIGITAS PIXELPARK, BERLIN

MEDIA • STARCOM, FRANKFURT

PR • MSL, FRANKFURT

C04/022 • USA •

CURATION OF DATA

TITLE • SEE MY SKIN

BRAND • VASELINE

PRODUCT • VASELINE

ENTERED BY • EDELMAN, NEW YORK

IDEA CREATION • EDELMAN, NEW YORK

PRODUCTION • EDELMAN, NEW YORK / U-STUDIO, NEW YORK CITY / GIRL CULTURE FILMS, CALIFORNIA

MEDIA • MINDSHARE, NEW YORK

PR • EDELMAN, NEW YORK

POST PRODUCTION • CAROUSEL, LONG BEACH / BIG

SYNC MUSIC, LONDON / SONIC UNION, NEW YORK

D01/058 • USA •

INNOVATIVE USE OF TECHNOLOGY

TITLE • DREAMCASTER

BRAND • MICHELOB ULTRA

PRODUCT • MICHELOB ULTRA

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION • HELO, SANTA MONICA / NEPYRU, LONDON / DAHOUSE AUDIO, LOS ANGELES

PR • 3 PM, NEW YORK

D02/001 • HONG KONG SAR •

NATIVE & BUILT-IN FEATURE INTEG

TITLE • UNDERCOVER

BRAND • WOMEN HELPING WOMEN ASIA

PRODUCT • WOMEN HELPING WOMEN

ENTERED BY • OGILVY, HONG KONG

IDEA CREATION • OGILVY, HONG KONG

PRODUCTION • VERTICURL VIETNAM, HO CHI MINH CITY

D04/051 • MEXICO • METAVERSE, NEW REALITIES & TECH

TITLE • V-LAND

BRAND • SABA MEXICO (GLOBALLY KNOWN AS BODYFORM)

PRODUCT • SABA PERIOD CARE PRODUCTS (PADS & TAMPONS)

ENTERED BY • DENTSU CREATIVE, MEXICO CITY

IDEA CREATION • DENTSU CREATIVE, MEXICO CITY

PRODUCTION • DENTSU CREATIVE, MEXICO CITY / DENTSU CREATIVE, MILAN

PR • PLURAL COMMUNICATIONS, MEXICO CITY

DIGITAL CRAFT

Grand Prix

GRAND PRIX

B01/031 • JAPAN •

BRAND & COMMUNICATIONS DESIGN

TITLE • MY JAPAN RAILWAY

BRAND • JR GROUP

PRODUCT • JAPAN RAILWAY 150TH ANNIVERSARY

CAMPAIGN

ENTERED BY • DENTSU INC., TOKYO

IDEA CREATION • DENTSU INC., TOKYO

PRODUCTION • CREATIVE POWER UNIT, TOKYO / DENTSU LIVE INC., TOKYO / 1-10, INC., KYOTO

MEDIA • DENTSU INC., TOKYO

PR • DENTSU INC., TOKYO / PR CONSULTING DENTSU, TOKYO

GOLD LIONS

A01/036 • USA •

BRAND & COMMUNICATIONS DESIGN

TITLE • ADLAM - AN ALPHABET TO PRESERVE A CULTURE

BRAND • MICROSOFT

PRODUCT • MICROSOFT 365

ENTERED BY • MCCANN, NEW YORK

IDEA CREATION • MCCANN, NEW YORK

PRODUCTION • CRAFT WORLDWIDE, NEW YORK / SPIRIT MCCANN, CITE DU NIGER / JAMRA PATEL, PORTLAND / HUMAN WORLDWIDE, NEW YORK / ANTINOMY STUDIO, AMSTERDAM

B02/169 • INDIA •

OUTDOOR

TITLE • UNTANGLING THE POLITICS OF HAIR

BRAND • STIR

PRODUCT • MAGAZINE

ENTERED BY • FCB INDIA, GURUGRAM

IDEA CREATION • FCB INDIA, GURUGRAM

C01/011 • JAPAN •

BRAND & COMMUNICATIONS DESIGN

TITLE • MY JAPAN RAILWAY

BRAND • JR GROUP

PRODUCT • JAPAN RAILWAY 150TH ANNIVERSARY

CAMPAIGN

ENTERED BY • DENTSU INC., TOKYO

IDEA CREATION • DENTSU INC., TOKYO

PRODUCTION • CREATIVE POWER UNIT, TOKYO / DENTSU LIVE INC., TOKYO / 1-10, INC., KYOTO

MEDIA • DENTSU INC., TOKYO

PR • DENTSU INC., TOKYO / PR CONSULTING DENTSU, TOKYO

D02/013 • FRANCE • OUTDOOR CAMPAIGN

TITLE • LAP 1

BRAND • HONDA MOTO FRANCE

PRODUCT • HONDA MOTO FRANCE

ENTERED BY • DDB, PARIS

IDEA CREATION • DDB, PARIS

PRODUCTION • SHLAG LAB, PARIS

D02/014 • FRANCE • OUTDOOR CAMPAIGN

TITLE • LAP 112

BRAND • HONDA MOTO FRANCE

PRODUCT • HONDA MOTO FRANCE

ENTERED BY • DDB, PARIS

IDEA CREATION • DDB, PARIS

PRODUCTION • SHLAG LAB, PARIS

D02/015 • FRANCE • OUTDOOR CAMPAIGN

TITLE • LAP 559

BRAND • HONDA MOTO FRANCE

PRODUCT • HONDA MOTO FRANCE

ENTERED BY • DDB, PARIS

IDEA CREATION • DDB, PARIS

PRODUCTION • SHLAG LAB, PARIS

D02/016 • FRANCE • OUTDOOR CAMPAIGN

TITLE • LAP 826

BRAND • HONDA MOTO FRANCE

PRODUCT • HONDA MOTO FRANCE

ENTERED BY • DDB, PARIS

IDEA CREATION • DDB, PARIS

PRODUCTION • SHLAG LAB, PARIS

E02/040 • NEW ZEALAND • OUTDOOR

TITLE • PHONE IT IN BRAND • SKINNY

PRODUCT • TELECOMMUNICATION COMPANY

ENTERED BY • COLENSO BBDO, AUCKLAND

IDEA CREATION • COLENSO BBDO, AUCKLAND

PRODUCTION • COLENSO BBDO, AUCKLAND

MEDIA • COLENSO BBDO, AUCKLAND

POST PRODUCTION • COLENSO BBDO, AUCKLAND

E02/053 • UNITED KINGDOM • OUTDOOR CAMPAIGN

TITLE • A BRITISH ORIGINAL

BRAND • BRITISH AIRWAYS

PRODUCT • TRAVEL

ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON

IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON

MEDIA • MANNING GOTTLIEB OMD, LONDON

E02/054 • UNITED KINGDOM • OUTDOOR CAMPAIGN

TITLE • A BRITISH ORIGINAL ONE BRAND • BRITISH AIRWAYS

PRODUCT • TRANSPORT

ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON

IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON

E02/055 • UNITED KINGDOM • OUTDOOR CAMPAIGN

TITLE • A BRITISH ORIGINAL TWO

BRAND • BRITISH AIRWAYS

PRODUCT • TRANSPORT

ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON

IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON

SILVER LIONS

A01/003 • GERMANY •

BRAND & COMMUNICATIONS DESIGN

TITLE • THERE´S NOTHING COMIC ABOUT DYSLEXIA

BRAND • DYSLEXIA SCOTLAND

PRODUCT • THERE´S NOTHING COMIC ABOUT DYSLEXIA

ENTERED BY • INNOCEAN BERLIN, BERLIN

IDEA CREATION • INNOCEAN BERLIN, BERLIN

PRODUCTION • INNOCEAN BERLIN, BERLIN / BROKSTAD STUDIO, NEW YORK

MEDIA • HAVAS MEDIA, LONDON / WETRANSFER, AMSTERDAM

PR • BOT INC, BRIGHTON

B01/054 • USA •

BRAND & COMMUNICATIONS DESIGN

TITLE • OREOCODES

BRAND • OREO

PRODUCT • OREO

ENTERED BY • VMLY&R COMMERCE, NEW YORK

IDEA CREATION • VMLY&R COMMERCE, NEW YORK

PRODUCTION • VMLY&R, NEW YORK

B02/089 • USA •

OUTDOOR CAMPAIGN

TITLE • FESTIVAL POSTER

BRAND • CHICAGO INTERNATIONAL FILM FESTIVAL

PRODUCT • CHICAGO INTERNATIONAL FILM FESTIVAL

ENTERED BY • OGILVY, CHICAGO

IDEA CREATION • OGILVY, CHICAGO

PRODUCTION • SAROFSKY, CHICAGO / HOGARTH, CHICAGO

B02/092 • USA •

OUTDOOR CAMPAIGN

TITLE • QUESTIONS

BRAND • CHICAGO INTERNATIONAL FILM FESTIVAL

PRODUCT • CHICAGO INTERNATIONAL FILM FESTIVAL

ENTERED BY • OGILVY, CHICAGO

IDEA CREATION • OGILVY, CHICAGO

PRODUCTION • SAROFSKY, CHICAGO / HOGARTH, CHICAGO

B02/156 • SOUTH AFRICA •

OUTDOOR

TITLE • THE BLIND SPOT

BRAND • VOLKSWAGEN SOUTH AFRICA

PRODUCT • VOLKSWAGEN SERVICE

ENTERED BY • OGILVY SOUTH AFRICA, CAPE TOWN

IDEA CREATION • OGILVY SOUTH AFRICA, CAPE TOWN

PRODUCTION • THINGKING, CAPE TOWN / RUN JUMP

FLY CREATIONS, PRETORIA

MEDIA • BONFIRE MEDIA, CAPE TOWN

C04/008 • UNITED KINGDOM •

PACKAGING DESIGN

TITLE • THE HORNICULTURAL SOCIETY

BRAND • RELATE

PRODUCT • RELATIONSHIP CHARITY

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON

PRODUCTION • OGILVY, LONDON

PR • OGILVY, LONDON

POST PRODUCTION • OGILVY, LONDON

D01/004 • USA •

BRAND & COMMUNICATIONS DESIGN

TITLE • LEVI’S - THE GREATEST STORY EVER WORN

BRAND • LEVI’S

PRODUCT • LEVI’S DENIM

ENTERED BY • DROGA5, PART OF ACCENTURE SONG, NEW YORK

IDEA CREATION • DROGA5, PART OF ACCENTURE

SONG, NEW YORK

PRODUCTION • DE LA REVOLUCION, CALIFORNIA

MEDIA • OMD WORLDWIDE, LONDON

POST PRODUCTION • ROCK PAPER SCISSORS, NEW YORK / BALLAD, FREDERIKSBERG

E02/006 • AUSTRALIA •

OUTDOOR CAMPAIGN

TITLE • STANMORE - STAPH INFECTION

BRAND • 10:PM

PRODUCT • 10:PM MATTRESSES

ENTERED BY • HOWATSON+COMPANY, SYDNEY

IDEA CREATION • HOWATSON+COMPANY, SYDNEY

PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY

MEDIA • HOWATSON+COMPANY, SYDNEY

PR • HOWATSON+COMPANY, SYDNEY

POST PRODUCTION • HOWATSON+COMPANY, SYDNEY / HECKLER, SYDNEY

E02/007 • AUSTRALIA •

OUTDOOR CAMPAIGN

TITLE • BONDI - BACKPACKERS

BRAND • 10:PM

PRODUCT • 10:PM MATTRESSES

ENTERED BY • HOWATSON+COMPANY, SYDNEY

IDEA CREATION • HOWATSON+COMPANY, SYDNEY

PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY

MEDIA • HOWATSON+COMPANY, SYDNEY

PR • HOWATSON+COMPANY, SYDNEY

POST PRODUCTION • HOWATSON+COMPANY, SYDNEY / HECKLER, SYDNEY

E02/008 • AUSTRALIA •

OUTDOOR CAMPAIGN

TITLE • ERSKINEVILLE - FUR BABIES

BRAND • 10:PM

PRODUCT • 10:PM MATTRESSES

ENTERED BY • HOWATSON+COMPANY, SYDNEY

IDEA CREATION • HOWATSON+COMPANY, SYDNEY

PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY

MEDIA • HOWATSON+COMPANY, SYDNEY

PR • HOWATSON+COMPANY, SYDNEY

POST PRODUCTION • HOWATSON+COMPANY, SYDNEY / HECKLER, SYDNEY

E02/009 • AUSTRALIA • OUTDOOR CAMPAIGN

TITLE • RANDWICK - BEDWETTERS

BRAND • 10:PM

PRODUCT • 10:PM MATTRESSES

ENTERED BY • HOWATSON+COMPANY, SYDNEY

IDEA CREATION • HOWATSON+COMPANY, SYDNEY

PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY

MEDIA • HOWATSON+COMPANY, SYDNEY

PR • HOWATSON+COMPANY, SYDNEY

POST PRODUCTION • HOWATSON+COMPANY, SYDNEY / HECKLER, SYDNEY

E02/010 • AUSTRALIA • OUTDOOR CAMPAIGN

TITLE • DARLINGHURST - MARDI GRAS QUEEN

BRAND • 10:PM

PRODUCT • 10:PM MATTRESSES

ENTERED BY • HOWATSON+COMPANY, SYDNEY

IDEA CREATION • HOWATSON+COMPANY, SYDNEY

PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY

MEDIA • HOWATSON+COMPANY, SYDNEY

PR • HOWATSON+COMPANY, SYDNEY

POST PRODUCTION • HOWATSON+COMPANY, SYDNEY / HECKLER, SYDNEY

E02/022 • AUSTRALIA • OUTDOOR CAMPAIGN

TITLE • PARLIAMENT HOUSE - SPINELESS

BRAND • 10:PM

PRODUCT • 10:PM MATTRESSES

ENTERED BY • HOWATSON+COMPANY, SYDNEY

IDEA CREATION • HOWATSON+COMPANY, SYDNEY

PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY

MEDIA • HOWATSON+COMPANY, SYDNEY

PR • HOWATSON+COMPANY, SYDNEY

POST PRODUCTION • HOWATSON+COMPANY, SYDNEY / HECKLER, SYDNEY

E02/049 • USA • OUTDOOR CAMPAIGN

TITLE • BRENDEN

BRAND • APPLE

PRODUCT • ATV+

ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES

IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS

ANGELES

PRODUCTION • SALT PRODUCTIONS LLC, LOS ANGELES

MEDIA • OMD, LOS ANGELES

E02/050 • USA • OUTDOOR CAMPAIGN

TITLE • KELLYN

BRAND • APPLE

PRODUCT • APPLETV+

ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES

IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES

PRODUCTION • SALT PRODUCTIONS LLC, LOS ANGELES

MEDIA • OMD, LOS ANGELES

E02/051 • USA •

OUTDOOR CAMPAIGN

TITLE • MATT

BRAND • APPLE

PRODUCT • APPLETV+

ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES

IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES

PRODUCTION • SALT PRODUCTIONS LLC, LOS ANGELES

MEDIA • OMD, LOS ANGELES

BRONZE LIONS

B01/034 • BRAZIL •

BRAND & COMMUNICATIONS DESIGN

TITLE • THE ONE EXHIBITION

BRAND • FOTOGLOBAL

PRODUCT • LEICA M11

ENTERED BY • DM9, SÃO PAULO

IDEA CREATION • DM9, SÃO PAULO

B01/052 • BRAZIL •

BRAND & COMMUNICATIONS DESIGN

TITLE • THE FUTURE IS BLACK

BRAND • RAÇA MAGAZINE

PRODUCT • RAÇA 25 YEARS

ENTERED BY • FCB BRASIL, SÃO PAULO

IDEA CREATION • FCB BRASIL, SÃO PAULO

PRODUCTION • FCB BRASIL, SÃO PAULO

PR • FCB BRASIL, SÃO PAULO

POST PRODUCTION • FCB BRASIL, SÃO PAULO

B02/153 • USA •

OUTDOOR

TITLE • THE CATHEDRAL OF DIABLO

BRAND • DIABLO IV

PRODUCT • DIABLO IV

ENTERED BY • 72ANDSUNNY, LOS ANGELES

IDEA CREATION • 72ANDSUNNY, LOS ANGELES

PRODUCTION • WILDLIFE, LOS ANGELES / MORTON

JANKEL ZANDER, LOS ANGELES

POST PRODUCTION • WORK EDITORIAL, LOS ANGELES / LIME STUDIOS, LOS ANGELES / COMPANY

3, LOS ANGELES / METHOD STUDIOS, LOS ANGELES / WAVE STUDIO, LOS ANGELES

B02/170 • UNITED KINGDOM •

OUTDOOR CAMPAIGN

TITLE • A BRITISH ORIGINAL

BRAND • BRITISH AIRWAYS

PRODUCT • TRAVEL

ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON

IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON

MEDIA • MANNING GOTTLIEB OMD, LONDON

B02/171 • UNITED KINGDOM •

OUTDOOR CAMPAIGN

TITLE • A BRITISH ORIGINAL ONE

BRAND • BRITISH AIRWAYS

PRODUCT • TRANSPORT

ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON

IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON

B02/172 • UNITED KINGDOM •

OUTDOOR CAMPAIGN

TITLE • A BRITISH ORIGINAL TWO

BRAND • BRITISH AIRWAYS

PRODUCT • TRANSPORT

ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON

IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON

B03/054 • CANADA •

PRINT & PUBLISHING CAMPAIGN

TITLE • KITCHEN

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • WOLF CREDO PRODUCTIONS CO.,

BUENOS AIRES

MEDIA • STARCOM, TORONTO

PR • ZENO GROUP, TORONTO

POST PRODUCTION • R+D PRODUCTIONS,

VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

B03/055 • CANADA •

PRINT & PUBLISHING CAMPAIGN

TITLE • QSR

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • WOLF CREDO PRODUCTIONS CO.,

BUENOS AIRES

MEDIA • STARCOM, TORONTO

PR • ZENO GROUP, TORONTO

POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

B03/056 • CANADA •

PRINT & PUBLISHING CAMPAIGN

TITLE • DINER

BRAND • HEINZ KETCHUP

PRODUCT • HEINZ KETCHUP

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • WOLF CREDO PRODUCTIONS CO.,

BUENOS AIRES

MEDIA • STARCOM, TORONTO

PR • ZENO GROUP, TORONTO

POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

B03/076 • USA •

PRINT & PUBLISHING CAMPAIGN

TITLE • BALLOTS AGAINST BULLETS - SURVIVORS (MARCO RUBIO)

BRAND • CHANGE THE REF

PRODUCT • SERVICE

ENTERED BY • ALMA DDB, FLORIDA

IDEA CREATION • ALMA DDB, FLORIDA

B03/077 • USA •

PRINT & PUBLISHING CAMPAIGN

TITLE • BALLOTS AGAINST BULLETS - SURVIVORS (RON DESANTIS)

BRAND • CHANGE THE REF

PRODUCT • SERVICE

ENTERED BY • ALMA DDB, FLORIDA

IDEA CREATION • ALMA DDB, FLORIDA

B03/078 • USA •

PRINT & PUBLISHING

TITLE • BALLOTS AGAINST BULLETS - SURVIVORS (BRIAN KEMP)

BRAND • CHANGE THE REF

PRODUCT • SERVICE

ENTERED BY • ALMA DDB, FLORIDA

IDEA CREATION • ALMA DDB, FLORIDA

B04/021 • UNITED ARAB EMIRATES • PACKAGING DESIGN

TITLE • KETCH-UP & DOWN

BRAND • HEINZ

PRODUCT • HEINZ KETCHUP

ENTERED BY • FP7 MCCANN, DUBAI

IDEA CREATION • FP7 MCCANN, DUBAI

PRODUCTION • BELIEVE, SANTIAGO PR • MARKETTIERS4DC LTD, LONDON

C01/008 • JAPAN • BRAND & COMMUNICATIONS DESIGN

TITLE • BEAUTIFUL PANIC

BRAND • THE AD MUSEUM TOKYO

PRODUCT • D&AD AWARDS 2022 EXHIBITION IN JAPAN

ENTERED BY • DENTSU INC., TOKYO

IDEA CREATION • DENTSU INC., TOKYO

PRODUCTION • J.C. SPARK, TOKYO / AOI PRO., CHUO-KU

C04/001 • ARGENTINA • PACKAGING DESIGN

TITLE • QUILMES COINCIDENCES WORLD CUP CAN BRAND • QUILMES

PRODUCT • BEER

ENTERED BY • AB INBEV, BUENOS AIRES

IDEA CREATION • DRAFTLINE, BUENOS AIRES

D01/011 • SPAIN • BRAND & COMMUNICATIONS DESIGN

TITLE • MELTING ICON

BRAND • MAGNUM

PRODUCT • MAGNUM ICE CREAM

ENTERED BY • LOLA MULLENLOWE, MADRID

IDEA CREATION • LOLA MULLENLOWE, MADRID

PRODUCTION • LOLA MULLENLOWE, MADRID

PR • LOLA MULLENLOWE, MADRID

D02/022 • FRANCE •

OUTDOOR CAMPAIGN

TITLE • BUCKET HAT

BRAND • LACOSTE

PRODUCT • LACOSTE

ENTERED BY • BETC, PARIS

IDEA CREATION • BETC, PARIS

D02/023 • FRANCE •

OUTDOOR CAMPAIGN

TITLE • PINK POLO

BRAND • LACOSTE

PRODUCT • LACOSTE

ENTERED BY • BETC, PARIS

IDEA CREATION • BETC, PARIS

D02/026 • FRANCE •

OUTDOOR CAMPAIGN

TITLE • SOCKS AND SANDALS

BRAND • LACOSTE

PRODUCT • LACOSTE

ENTERED BY • BETC, PARIS

IDEA CREATION • BETC, PARIS

D02/027 • FRANCE •

OUTDOOR CAMPAIGN

TITLE • TENNIS COURT

BRAND • LACOSTE

PRODUCT • LACOSTE

ENTERED BY • BETC, PARIS

IDEA CREATION • BETC, PARIS

E02/027 • USA •

OUTDOOR

TITLE • I ... VOTED

BRAND • TEXAS CIVIL RIGHT PROJECT

PRODUCT • I ... VOTED STICKER

ENTERED BY • PREACHER, AUSTIN

IDEA CREATION • PREACHER, AUSTIN

E03/046 • UNITED KINGDOM •

PRINT & PUBLISHING

TITLE • THE UNFORBIDDEN FRUIT

BRAND • DOLE SUNSHINE COMPANY

PRODUCT • DOLE FRUIT

ENTERED BY • GREY, LONDON

IDEA CREATION • GREY, LONDON

PRODUCTION • GREY, LONDON

MEDIA • SPARK FOUNDRY, EL SEGUNDO

PR • PEPPERCOMM, NEW YORK

Grand Prix

DESIGN

ADLAM - AN ALPHABET TO PRESERVE A CULTURE MICROSOFT

MCCANN, NEW YORK USA

GRAND PRIX

A03/036 • USA •

DESIGN-DRIVEN EFFECTIVENESS

TITLE • ADLAM - AN ALPHABET TO PRESERVE A CULTURE

BRAND • MICROSOFT

PRODUCT • MICROSOFT 365

ENTERED BY • MCCANN, NEW YORK

IDEA CREATION • MCCANN, NEW YORK

PRODUCTION • CRAFT WORLDWIDE, NEW YORK / SPIRIT MCCANN, CITE DU NIGER / JAMRA PATEL, PORTLAND / HUMAN WORLDWIDE, NEW YORK /

ANTINOMY STUDIO, AMSTERDAM

GOLD LION

A03/015 • BRAZIL •

DESIGN-DRIVEN EFFECTIVENESS

TITLE • THE COST OF GOLD

BRAND • URIHI YANOMAMI ASSOCIAÇÃO

PRODUCT • URIHI YANOMAMI

ENTERED BY • DM9, SÃO PAULO

IDEA CREATION • DM9, SÃO PAULO PR • CDN, SÃO PAULO

B05/001 • CANADA •

BOOKS

TITLE • THE CONGREGATION

BRAND • PODHER

PRODUCT • PODHER

ENTERED BY • KLICK HEALTH, TORONTO

IDEA CREATION • KLICK HEALTH, TORONTO

PRODUCTION • MONKEY-LAND, SAO PAULO / HALLEY

SOUND, SAO PAULO

POST PRODUCTION • LIGHTFARM STUDIOS, RIO DE JANEIRO

B07/011 • JAPAN •

BRAND COLLATERAL

TITLE • MY JAPAN RAILWAY

BRAND • JR GROUP

PRODUCT • JAPAN RAILWAY 150TH ANNIVERSARY

CAMPAIGN

ENTERED BY • DENTSU INC., TOKYO

IDEA CREATION • DENTSU INC., TOKYO

PRODUCTION • CREATIVE POWER UNIT, TOKYO / DENTSU LIVE INC., TOKYO / 1-10, INC., KYOTO

MEDIA • DENTSU INC., TOKYO

PR • DENTSU INC., TOKYO / PR CONSULTING DENTSU, TOKYO

E05/009 • GERMANY •

SUSTAINABLE PACKAGING

TITLE • AIZOME WASTECARE™ INDUSTRIAL WASTECERTIFIED AS SKINCARE.

BRAND • AIZOME

PRODUCT • TEXTILES

ENTERED BY • SERVICEPLAN, MUNICH

IDEA CREATION • SERVICEPLAN, MUNICH

PRODUCTION • OFF STUDIOS, MUNICH

MEDIA • MEDIAPLUS GERMANY, MUNICH

PR • MATERIAL INC., TOKYO

F02/007 • JAPAN • LIFE,FASHION,LEIS,SPORTS&OUTDOOR

TITLE • SHELLMET

BRAND • KOUSHI CHEMICAL INDUSTRY CO., LTD.

PRODUCT • SHELLMET

ENTERED BY • TBWA\HAKUHODO INC., TOKYO

IDEA CREATION • TBWA\HAKUHODO INC., TOKYO

PRODUCTION • QUANTUM, TOKYO / ROBOT COMMUNICATIONS, TOKYO PR • KMC GROUP, TOKYO

SILVER LION

A02/028 • UNITED KINGDOM • REBRAND / REFRESH EXISTING BRAND

TITLE • MONCLER 70. THE BRAND OF EXTRAORDINARY BRAND • MONCLER

PRODUCT • MONCLER

ENTERED BY • WESAYHI, BRIDGE OF WEIR

IDEA CREATION • WESAYHI, BRIDGE OF WEIR

PRODUCTION • WESAYHI, BRIDGE OF WEIR

POST PRODUCTION • WESAYHI, BRIDGE OF WEIR

A02/055 • SOUTH AFRICA • REBRAND / REFRESH EXISTING BRAND

TITLE • DYICTA

BRAND • DIGITAL YOUTH ICT ACADEMY

PRODUCT • REBRAND / REFRESH OF AN EXISTING BRAND

ENTERED BY • FCB AFRICA, JOHANNESBURG

IDEA CREATION • FCB AFRICA, JOHANNESBURG

PRODUCTION • FCB AFRICA, JOHANNESBURG

B01/058 • BRAZIL • POSTERS

TITLE • THE FUTURE IS BLACK

BRAND • RAÇA MAGAZINE

PRODUCT • RAÇA 25 YEARS

ENTERED BY • FCB BRASIL, SÃO PAULO

IDEA CREATION • FCB BRASIL, SÃO PAULO

PRODUCTION • FCB BRASIL, SÃO PAULO

PR • FCB BRASIL, SÃO PAULO

POST PRODUCTION • FCB BRASIL, SÃO PAULO

B03/052 • FINLAND • PROMOTIONAL ITEM DESIGN

TITLE • MCDRIP

BRAND • MCDONALD’S

PRODUCT • MCDONALD’S

ENTERED BY • NORD DDB, HELSINKI

IDEA CREATION • NORD DDB, HELSINKI

PRODUCTION • NORD DDB, HELSINKI

MEDIA • NORD DDB, HELSINKI / OMD FINLAND, HELSINKI

PR • NORD DDB, HELSINKI

B05/019 • PORTUGAL •

BOOKS

TITLE • BRICK BOOK

BRAND • PRIMOSFERA

PRODUCT • ARCHITECTURE BOOK

ENTERED BY • THIS IS PACIFICA, PORTO

IDEA CREATION • THIS IS PACIFICA, PORTO

C02/014 • USA •

DIGITAL INSTALLATIONS & EVENTS

TITLE • DREAMCASTER

BRAND • MICHELOB ULTRA

PRODUCT • MICHELOB ULTRA

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION • HELO, SANTA MONICA / NEPYRU, LONDON / DAHOUSE AUDIO, LOS ANGELES

PR • 3 PM, NEW YORK

D01/019 • PERU •

RETAIL ENVIRONMENT & EXP DESIGN

TITLE • REDESIGNING FOR E-NCLUSION

BRAND • PLAZA VEA

PRODUCT • PLAZA VEA

ENTERED BY • FAHRENHEIT DDB, LIMA

IDEA CREATION • FAHRENHEIT DDB, LIMA

PRODUCTION • QUECHUA FILMS, CUSCO / QUECHUA FILMS, CUSCO

D02/017 • COLOMBIA •

POS, TOUCHPOINTS & IN-STORE COLLAT

TITLE • LIFE EXTENDING STICKERS

BRAND • MAKRO

PRODUCT • MAKRO SUPERMARKETS

ENTERED BY • GREY COLOMBIA, BOGOTÁ

IDEA CREATION • GREY COLOMBIA, BOGOTÁ

PRODUCTION • WHISKY CO, BOGOTÁ / ESTUDIOS MACHINA, BOGOTÁ

POST PRODUCTION • TOWNHOUSE, BOGOTÁ / GERMAN JAVIER ROJAS CASTILLO, BOGOTÁ

D05/004 • GERMANY •

WAYFINDING & SIGNAGE

TITLE • THE NEW HOUSE OF COMMUNICATION

BRAND • SERVICEPLAN GERMANY

PRODUCT • SERVICEPLAN GROUP

ENTERED BY • SERVICEPLAN, MUNICH

IDEA CREATION • SERVICEPLAN, MUNICH / BUERO

UEBELE VISUELLE KOMMUNIKATION, STUTTGART MEDIA • MEDIAPLUS GERMANY, MUNICH

D05/008 • MEXICO •

WAYFINDING & SIGNAGE

TITLE • THE GREATEST GUIDE TO JOCHOS & BURGERS

BRAND • BIMBO

PRODUCT • BIMBO BUNS

ENTERED BY • VECTORB MCCANN, MEXICO CITY

IDEA CREATION • VECTORB MCCANN, MEXICO CITY / PERFORMANCE ART, TORONTO

PRODUCTION • FFFRAME TV, GUADALAJARA /

CATATONIA, MEXICO CITY

PR • MARKETTIERS4DC LTD , MANCHESTER

BRONZE LION

A01/047 • CANADA •

CREATION OF A NEW BRAND IDENTITY

TITLE • RGD BRANDING AWARDS

BRAND • RGD BRANDING AWARDS

PRODUCT • ASSOCIATION OF REGISTERED GRAPHIC

DESIGNERS

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

A01/070 • BRAZIL •

CREATION OF A NEW BRAND IDENTITY

TITLE • NEO ICARUS

BRAND • ABEBE BIKILA

PRODUCT • NEO ICARUS ALBUM

ENTERED BY • AKQA COALA.LAB, SÁO PAULO

IDEA CREATION • AKQA COALA.LAB, SÁO PAULO

PRODUCTION • MERCURIA, SÁO PAULO / HEFTY, SÁO

PAULO

MEDIA • AKQA COALA.LAB, SÁO PAULO

POST PRODUCTION • MERCURIA, SÁO PAULO / HEFTY, SÁO PAULO / ARKX, SÁO PAULO

A01/071 • GERMANY •

CREATION OF A NEW BRAND IDENTITY

TITLE • AIZOME WASTECARE™ INDUSTRIAL WASTECERTIFIED AS SKINCARE.

BRAND • AIZOME

PRODUCT • TEXTILES

ENTERED BY • SERVICEPLAN, MUNICH

IDEA CREATION • SERVICEPLAN, MUNICH

PRODUCTION • OFF STUDIOS, MUNICH

MEDIA • MEDIAPLUS GERMANY, MUNICH

PR • MATERIAL INC., TOKYO

A03/018 • USA •

DESIGN-DRIVEN EFFECTIVENESS

TITLE • NATIVA METER

BRAND • BAVARIA

PRODUCT • CERVEZA NATIVA

ENTERED BY • L&C, NEW YORK

IDEA CREATION • L&C, NEW YORK

PRODUCTION • SUITCASE PRODUCTIONS, NEW YORK

POST PRODUCTION • AGOSTO, LIMA

A03/034 • BRAZIL •

DESIGN-DRIVEN EFFECTIVENESS

TITLE • THE AUTISM JOURNEY

BRAND • TELEFONICA’S VIVO

PRODUCT • ONLINE TOOL

ENTERED BY • AFRICA CREATIVE DDB, SÁO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SÁO PAULO

PRODUCTION • LUEGO, SÁO PAULO / SANTERIA, SÁO

PAULO / SATELITE AUDIO, SÁO PAULO

POST PRODUCTION • TRIBBO POST, SÃO PAULO

B01/051 • PORTUGAL • POSTERS

TITLE • THE UNIMAGINABLE RETURN

BRAND • JARDIM SONORO

PRODUCT • ELECTRONIC MUSIC FESTIVAL

ENTERED BY • DENTSU CREATIVE, LISBON

IDEA CREATION • DENTSU CREATIVE, LISBON

PRODUCTION • DENTSU CREATIVE, LISBON

MEDIA • CARAT, LISBON

PR • DENTSU CREATIVE, LISBON

POST PRODUCTION • DENTSU CREATIVE, LISBON

B02/011 • SWEDEN • PROMOTIONAL PRINTED MEDIA

TITLE • THE SHUFFLE TICKET

BRAND • LIVE NATION / LUGER

PRODUCT • CONCERT & FESTIVAL TICKETS

ENTERED BY • FORSMAN & BODENFORS, GOTHENBURG

IDEA CREATION • FORSMAN & BODENFORS, GOTHENBURG

PRODUCTION • SUPERSTUDIO, BORAS MEDIA • IPROSPECT, GOTHENBURG

B02/027 • INDIA • PROMOTIONAL PRINTED MEDIA

TITLE • THE EVERYTHING BOOK

BRAND • VEDANTU

PRODUCT • E-LEARNING

ENTERED BY • DENTSU CREATIVE, GURGAON

IDEA CREATION • DENTSU CREATIVE, GURGAON MEDIA • DENTSU CREATIVE, GURGAON

B03/027 • UNITED KINGDOM • PROMOTIONAL ITEM DESIGN

TITLE • HOME

BRAND • NIKE

PRODUCT • NIKE

ENTERED BY • WIEDEN+KENNEDY, LONDON

IDEA CREATION • WIEDEN+KENNEDY, LONDON

PRODUCTION • WIEDEN+KENNEDY, LONDON

MEDIA • WIEDEN+KENNEDY, LONDON

PR • WIEDEN+KENNEDY, LONDON

B08/055 • UNITED ARAB EMIRATES • SPECIAL EDITIONS & BESPOKE ITEMS

TITLE • ONE STAR COOKBOOK

BRAND • DELIVEROO

PRODUCT • DELIVERY QUALITY GUARANTEED

ENTERED BY • AND US, DUBAI

IDEA CREATION • ‿ AND US, DUBAI

PRODUCTION • BLACKBOX, DUBAI / MAGALI POLVERINO STUDIO, BUENOS AIRES

MEDIA • AND US, DUBAI

PR • ‿ AND US, DUBAI

POST PRODUCTION • BLACKBOX, DUBAI

C01/028 • SINGAPORE • DIGITAL DESIGN

TITLE • KAMI

BRAND • DOWN SYNDROME INTERNATIONAL

PRODUCT • DOWN SYNDROME INTERNATIONAL

ENTERED BY • FORSMAN & BODENFORS, SINGAPORE

IDEA CREATION • FORSMAN & BODENFORS, SINGAPORE

PRODUCTION • THE DIIGITALS, DORSET / HARPI SIM, SINGAPORE

PR • FORSMAN & BODENFORS, SINGAPORE

POST PRODUCTION • FUSE, SINGAPORE

C03/006 • HONG KONG SAR •

UX, UI & JOURNEY DESIGN

TITLE • UNDERCOVER

BRAND • WOMEN HELPING WOMEN ASIA

PRODUCT • WOMEN HELPING WOMEN

ENTERED BY • OGILVY, HONG KONG

IDEA CREATION • OGILVY, HONG KONG

PRODUCTION • VERTICURL VIETNAM, HO CHI MINH CITY

C03/025 • UNITED ARAB EMIRATES •

UX, UI & JOURNEY DESIGN

TITLE • THE UNDENIABLE STREET VIEW

BRAND • UNITED24, NOVA UKRAINE, VOICES OF CHILDREN, BOCTOK SOS

PRODUCT • THE UNDENIABLE STREET VIEW

ENTERED BY • AND US, DUBAI

IDEA CREATION • AND US, DUBAI

PRODUCTION • BLACKBOX, DUBAI

MEDIA • AND US, DUBAI

PR • AND US, DUBAI

POST PRODUCTION • BLACKBOX, DUBAI

C04/001 • FRANCE •

SOCIAL MEDIA DESIGN

TITLE • COLORS OF LOVE

BRAND • PANTONE

PRODUCT • PANTONE

ENTERED BY • TBWA\ PARIS, PARIS

IDEA CREATION • TBWA\ PARIS, PARIS

PRODUCTION • \ELSE, PARIS / EG+ WORLDWIDE, PARIS

C04/016 • POLAND •

SOCIAL MEDIA DESIGN

TITLE • BUY MY CANCER

BRAND • ALIVIA CANCER FOUNDATION

PRODUCT • FUNDRAISING MODEL

ENTERED BY • OGILVY POLAND, WARSAW

IDEA CREATION • OGILVY POLAND, WARSAW

PRODUCTION • OGILVY POLAND, WARSAW

MEDIA • OGILVY POLAND, WARSAW

PR • OGILVY POLAND, WARSAW

E04/010 • UNITED KINGDOM • HEALTHCARE

TITLE • THE HORNICULTURAL SOCIETY

BRAND • RELATE

PRODUCT • RELATIONSHIP CHARITY

ENTERED BY • OGILVY, LONDON

IDEA CREATION • OGILVY, LONDON

PRODUCTION • OGILVY, LONDON

PR • OGILVY, LONDON

POST PRODUCTION • OGILVY, LONDON

E05/002 • SOUTH AFRICA • SUSTAINABLE PACKAGING

TITLE • BEE & BEE

BRAND • INVERROCHE

PRODUCT • INVERROCHE CLASSIC

ENTERED BY • GRID WORLDWIDE, JOHANNESBURG

IDEA CREATION • GRID WORLDWIDE, JOHANNESBURG

PRODUCTION • GRID WORLDWIDE, JOHANNESBURG / HOUTLANDER, RANDBURG

POST PRODUCTION • GRID WORLDWIDE, JOHANNESBURG

F04/007 • BRAZIL •

MEDICAL PRODUCTS

TITLE • TRUCSS

BRAND • TRUCSS

PRODUCT • INSTITUTIONAL

ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO

IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO

PRODUCTION • MOSAICO FILMES, SAO PAULO / MISSION MUSIC, SAO PAULO

PR • CASA9 AGENCIA DE COMUNICACAO, SAO PAULO

Grand Prix ENTERTAINMENT

CLASH FROM THE PAST CLASH OF CLANS

WIEDEN+KENNEDY, PORTLAND

USA

ENTERTAINMENT TRACK WINNERS /ENTERTAINMENT

GRAND PRIX

B03/013 • USA •

360 INTEGRATED BRAND EXPERIENCE

TITLE • CLASH FROM THE PAST

BRAND • CLASH OF CLANS

PRODUCT • CLASH OF CLANS

ENTERED BY • WIEDEN+KENNEDY, PORTLAND

IDEA CREATION • WIEDEN+KENNEDY, PORTLAND

PRODUCTION • SPARK & RIOT, LOS ANGELES

POST PRODUCTION • JOINT EDITORIAL, PORTLAND / BLACKSMITH, NEW YORK / FIELD DAY, PORTLAND

GOLD LIONS

A01/032 • USA •

FICTION FILM: UP TO 5 MINUTES

TITLE • NIKE FC PRESENTS THE FOOTBALLVERSE

BRAND • NIKE

PRODUCT • NIKE

ENTERED BY • WIEDEN+KENNEDY, PORTLAND

IDEA CREATION • WIEDEN+KENNEDY, PORTLAND

PRODUCTION • ICONOCLAST, LOS ANGELES

POST PRODUCTION • ROCK PAPER SCISSORS, LOS ANGELES / FRAMESTORE, LOS ANGELES

A01/057 • LEBANON •

FICTION FILM: UP TO 5 MINUTES

TITLE • DIRTY LAUNDRY

BRAND • ABAAD RESOURCE CENTER FOR GENDER

EQUALITY

PRODUCT • ABAAD GENDER EQUALITY NGO

ENTERED BY • LEO BURNETT, BEIRUT

IDEA CREATION • LEO BURNETT, BEIRUT

PRODUCTION • LEO BURNETT, BEIRUT / REMIE

AKL PRODUCTION, BEIRUT / MTV - STUDIOVISION,

BEIRUT

MEDIA • LEO BURNETT, BEIRUT

PR • LEO BURNETT, BEIRUT

A09/001 • USA •

BRAND INTEGRATION

TITLE • HIGH VALYRIAN LESSONS

BRAND • DUOLINGO

PRODUCT • DUOLINGO

ENTERED BY • DUOLINGO, PITTSBURGH

IDEA CREATION • DUOLINGO, PITTSBURGH

PRODUCTION • DUOLINGO, PITTSBURGH PR • DUOLINGO, PITTSBURGH

C01/044 • USA •

ENGAGEMENT / DISTRIBUTION STRATEGY

TITLE • APOLOGIZE THE RAINBOW

BRAND • SKITTLES

PRODUCT • SKITTLES

ENTERED BY • DDB, CHICAGO

IDEA CREATION • DDB, CHICAGO

PRODUCTION • PICROW, LOS ANGELES

MEDIA • MEDIACOM, NEW YORK

PR • WEBER SHANDWICK, CHICAGO

POST PRODUCTION • WHITEHOUSE POST, CHICAGO / CARBON VFX, CHICAGO / THE WORKS, CHICAGO

D01/078 • ARGENTINA • PARTNERSHIPS,SPONSORSHIPS & COLLABS

TITLE • THE CEO

BRAND • NOBLEX/ PARAMOUNT+

PRODUCT • NOBLEX TV 4K

ENTERED BY • GUT, BUENOS AIRES

IDEA CREATION • GUT, BUENOS AIRES

PRODUCTION • PARAMOUNT PLUS, BUENOS AIRES

SILVER LIONS

A02/001 • USA •

NON-FICTION FILM: UP TO 5 MINUTES

TITLE • THE GREATEST

BRAND • APPLE

PRODUCT • APPLE - ACCESSIBILITY

ENTERED BY • APPLE, CUPERTINO

IDEA CREATION • APPLE, CUPERTINO

PRODUCTION • SOMESUCH, LONDON

MEDIA • APPLE, CUPERTINO

PR • APPLE, CUPERTINO

POST PRODUCTION • TRIM EDITING, LONDON

C02/010 • COLOMBIA • INFLUENCER & CO-CREATION

TITLE • INFLUENCERS’ FRIENDS

BRAND • POKER

PRODUCT • POKER BEER

ENTERED BY • DDB COLOMBIA, BOGOTA

IDEA CREATION • DDB COLOMBIA, BOGOTA

PRODUCTION • LOS NOTARIOS, BOGOTA

MEDIA • ZENITH, BOGOTA

PR • ALINA VELEZ COMUNICACIONES, BOGOTA

C02/040 • USA • INFLUENCER & CO-CREATION

TITLE • CHATPAT

BRAND • SOS CHILDREN’S VILLAGES

PRODUCT • SOS CHILDREN’S VILLAGES

ENTERED BY • FCB CHICAGO

IDEA CREATION • FCB CHICAGO / FCB KINNECT, MUMBAI / FCB INDIA, GURUGRAM

PRODUCTION • FCB KINNECT, MUMBAI / FCB INDIA, GURUGRAM

MEDIA • FCB KINNECT, MUMBAI

PR • CUMULUS, GURGAON

POST PRODUCTION • LORD & THOMAS, CHICAGO

D01/002 • USA • PARTNERSHIPS,SPONSORSHIPS & COLLABS

TITLE • HIGH VALYRIAN LESSONS

BRAND • DUOLINGO

PRODUCT • DUOLINGO

ENTERED BY • DUOLINGO, PITTSBURGH

IDEA CREATION • DUOLINGO, PITTSBURGH

PRODUCTION • DUOLINGO, PITTSBURGH

PR • DUOLINGO, PITTSBURGH

D01/063 • ARGENTINA • PARTNERSHIPS,SPONSORSHIPS & COLLABS

TITLE • INFLATION PROOF PRIZE

BRAND • MERCADO PAGO

PRODUCT • MERCADO PAGO INVESTMENTS

ENTERED BY • GUT, BUENOS AIRES

IDEA CREATION • GUT, BUENOS AIRES

D01/065 • USA •

PARTNERSHIPS,SPONSORSHIPS & COLLABS

TITLE • CHRISTMAS ALWAYS FINDS ITS WAY

BRAND • COCA-COLA

PRODUCT • COCA-COLA

ENTERED BY • GREY, NEW YORK

IDEA CREATION • GREY ARGENTINA, BUENOS AIRES / GREY, LONDON / GREY, NEW YORK

PRODUCTION • IMAGINE ENTERTAINMENT, LOS ANGELES / PRETTYBIRD, LOS ANGELES

MEDIA • MEDIACOM COMMUNICATIONS

CORPORATION, DES MOINES

POST PRODUCTION • PRETTYBIRD, LOS ANGELES / TRAFIK, LOS ANGELES / MACHINE SOUND, NEW YORK

D02/045 • COLOMBIA •

PARTNERSHIPS WITH TALENT

TITLE • INFLUENCERS’ FRIENDS

BRAND • POKER

PRODUCT • POKER BEER

ENTERED BY • DDB COLOMBIA, BOGOTA

IDEA CREATION • DDB COLOMBIA, BOGOTA

PRODUCTION • LOS NOTARIOS, BOGOTA

MEDIA • ZENITH, BOGOTA

PR • ALINA VELEZ COMUNICACIONES, BOGOTA

E01/010 • MEXICO •

DIVERSITY & INCLUSION ENTERTAINMENT

TITLE • BLIND SEATS

BRAND • MUSIC VIBE & FUN TICKET

PRODUCT • SEATS FOR ALL (ASIENTOS PARA TODOS).

ENTERED BY • MULLENLOWE SSP3, MEXICO CITY

IDEA CREATION • MULLENLOWE SSP3, MEXICO CITY

E01/028 • CANADA •

DIVERSITY & INCLUSION ENTERTAINMENT

TITLE • MISSING MATOAKA

BRAND • MUSKRAT MAGAZINE

PRODUCT • ONLINE MAGAZINE

ENTERED BY • BBDO, TORONTO

IDEA CREATION • BBDO, TORONTO

PRODUCTION • FLARE BBDO, TORONTO

PR • GLOSSY PR, TORONTO / HYPE PR, TORONTO

E02/018 • USA •

INNOVATION IN BRANDED CONTENT

ENTERTAINMENT TRACK WINNERS /ENTERTAINMENT

TITLE • MCENROE VS MCENROE

BRAND • MICHELOB ULTRA

PRODUCT • MICHELOB ULTRA

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION • LORD + THOMAS, NEW YORK / JSM MUSIC, NEW YORK / UNIT9, LONDON / FALKON, CHESHIRE / SECRET GUY, NEW YORK

PR • 3 PM, NEW YORK

POST PRODUCTION • LORD & THOMAS, CHICAGO / NTROPIC, NEW YORK / CHAPEAU STUDIOS, LOS ANGELES

E03/001 • USA •

CHALLENGER BRAND

TITLE • INTERFACE INTERRUPTION

BRAND • TUBI

PRODUCT • TUBI

ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, NEW YORK

IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, NEW YORK

PRODUCTION • STRIKE ANYWHERE FILMS, SAN FRANCISCO

MEDIA • VAYNERMEDIA, NEW YORK

PR • TUBI, SAN FRANCISCO

POST PRODUCTION • FRIEND OR FOE, LOS ANGELES / JUNIPER JONES, LOS ANGELES

E04/060 • INDIA •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • TR FOR TEACHER

BRAND • NAVNEET

PRODUCT • NAVNEET

ENTERED BY • FCB INTERFACE, MUMBAI

IDEA CREATION • FCB INTERFACE, MUMBAI / FCB

BRASIL, SAO PAULO

PRODUCTION • BASTA FILMS, MUMBAI

BRONZE LIONS

A01/029 • USA •

FICTION FILM: UP TO 5 MINUTES

TITLE • UBER EATS PRESENTS ‘‘DON’T RUN OUT’’

BRAND • UBER EATS

PRODUCT • CONVENIENCE

ENTERED BY • UBER EATS, SAN FRANCISCO

IDEA CREATION • KAMP GRIZZLY, PORTLAND / APPLE, CUPERTINO

PRODUCTION • GREAT GUNS USA, LOS ANGELES

POST PRODUCTION • JSM MUSIC, NEW YORK / THE ARTERY, NEW YORK / COMPANY 3, LOS ANGELES

A01/069 • USA •

FICTION FILM: UP TO 5 MINUTES

TITLE • CALL ME, WITH TIMOTHEE CHALAMET

BRAND • APPLE

PRODUCT • APPLE TV+

ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES

IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES

PRODUCTION • MJZ, LOS ANGELES

MEDIA • OMD, LOS ANGELES

POST PRODUCTION • WORK EDITORIAL, LOS ANGELES / LIME STUDIOS, LOS ANGELES / TRAFIK, LOS ANGELES

A02/017 • SPAIN •

NON-FICTION FILM: UP TO 5 MINUTES

TITLE • PEPE ‘‘THE MUTE’’

BRAND • CRUZCAMPO

PRODUCT • CRUZCAMPO

ENTERED BY • OGILVY, MADRID

IDEA CREATION • OGILVY, MADRID

A04/005 • USA •

NON-FICTION FILM: 5-30 MINUTES

TITLE • THE GENTLE GIANT

BRAND • AD COUNCIL, LOVE HAS NO LABELS

PRODUCT • LOVE HAS NO LABELS

ENTERED BY • R/GA, NEW YORK

IDEA CREATION • R/GA, NEW YORK

PRODUCTION • SMUGGLER, NEW YORK

A04/017 • USA •

NON-FICTION FILM: 5-30 MINUTES

TITLE • LONG LINE OF LADIES

BRAND • THIS IS L

PRODUCT • THIS IS L

ENTERED BY • PROCTER & GAMBLE, CINCINNATI

IDEA CREATION • JUNK DRAWER LLC, LOS ANGELES

PRODUCTION • JUNK DRAWER LLC, LOS ANGELES

POST PRODUCTION • JUNK DRAWER LLC, LOS ANGELES

A09/003 • NEW ZEALAND • BRAND INTEGRATION

TITLE • THE LAST PERFORMANCE

BRAND • PARTNERS LIFE

PRODUCT • LIFE INSURANCE

ENTERED BY • SPECIAL, AUCKLAND

IDEA CREATION • SPECIAL, AUCKLAND

PRODUCTION • SOUTH PACIFIC PICTURES, AUCKLAND

MEDIA • SPECIAL, AUCKLAND

POST PRODUCTION • IMAGES & SOUND, AUCKLAND

A10/005 • CANADA • PROMO CONTENT PUBLISHERS&NETWORKS

TITLE • THE UNBURNABLE BOOK

BRAND • PENGUIN BOOKS RANDOM HOUSE

PRODUCT • PENGUIN BOOKS RANDOM HOUSE

ENTERED BY • RETHINK, TORONTO

IDEA CREATION • RETHINK, TORONTO

PRODUCTION • ASYMETRIC MEDIA, TORONTO

POST PRODUCTION • SAINTS EDITORIAL, TORONTO

/ DARLING COLOUR & VFX, TORONTO / OSO AUDIO, TORONTO

C01/020 • FRANCE •

ENGAGEMENT / DISTRIBUTION STRATEGY

TITLE • DUBBING FACTORY

BRAND • PRIME VIDEO

PRODUCT • PRIME VIDEO

ENTERED BY • HEREZIE, PARIS

IDEA CREATION • HEREZIE, PARIS

PRODUCTION • HEREZIE, PARIS / OCTOPUS, PARIS / TELEPHONE MAISON FILMS, PARIS

D01/003 • FRANCE • PARTNERSHIPS,SPONSORSHIPS & COLLABS

TITLE • THE NOTIFICATIONS

BRAND • PATHÉ

PRODUCT • THE CINEMA EXPERIENCE

ENTERED BY • FRED & FARID, PARIS

IDEA CREATION • FRED & FARID, PARIS

MEDIA • PATHE TELEVISION, PARIS

D02/014 • USA •

PARTNERSHIPS WITH TALENT

TITLE • ‘‘BALCONY’’

BRAND • CASH APP

PRODUCT • CASH APP

ENTERED BY • CASH APP, NEW YORK

IDEA CREATION • PGLANG, LOS ANGELES

PRODUCTION • PGLANG, LOS ANGELES / PROJECT3, LOS ANGELES

POST PRODUCTION • PGLANG, LOS ANGELES / PROJECT3, LOS ANGELES

Grand Prix

THE GREATEST APPLE

APPLE, CUPERTINO USA

BEAUTIFUL LIFE

MICHAEL KIWANUKA

SMUGGLER, LONDON UK

ENTERTAINMENT LIONS FOR MUSIC

GRAND PRIX

A01/033 • UNITED KINGDOM •

EXCELLENCE IN MUSIC VIDEO

TITLE • BEAUTIFUL LIFE

BRAND • MICHAEL KIWANUKA

PRODUCT • MICHAEL KIWANUKA

ENTERED BY • SMUGGLER, LONDON

IDEA CREATION • SMUGGLER, LONDON / MICHAEL KIWANUKA, LOS ANGELES

PRODUCTION • SMUGGLER, LONDON

A01/001 • USA •

DIVERSITY & INCLUSION IN MUSIC

TITLE • THE GREATEST

BRAND • APPLE

PRODUCT • APPLE - ACCESSIBILITY

ENTERED BY • APPLE, CUPERTINO

IDEA CREATION • APPLE, CUPERTINO

PRODUCTION • SOMESUCH, LONDON

MEDIA • APPLE, CUPERTINO

PR • APPLE, CUPERTINO

POST PRODUCTION • TRIM EDITING, LONDON

GOLD LIONS

A01/021 • UNITED KINGDOM •

EXCELLENCE IN MUSIC VIDEO

TITLE • PHARRELL, 21 SAVAGE AND TYLER, THE CREATOR - CASH IN CASH OUT

BRAND • I AM OTHER

PRODUCT • PHARRELL, 21 SAVAGE AND TYLER, THE CREATOR - CASH IN CASH OUT

ENTERED BY • ELECTRIC THEATRE COLLECTIVE, LONDON

IDEA CREATION • I AM OTHER, BEVERLY HILLS

PRODUCTION • DIVISION, PARIS

POST PRODUCTION • ELECTRIC THEATRE COLLECTIVE, LONDON

C01/026 • BRAZIL •

FAN ENGAGEMENT / COMMUNITY

BUILDING

TITLE • ROSALIA MOTOMAMI LIVE EXPERIENCE ON TIKTOK

BRAND • TIKTOK

PRODUCT • TIKTOK LIVE

ENTERED BY • TIKTOK, SÃO PAULO

IDEA CREATION • COLUMBIA RECORDS, NEW YORK / MOTOMAMI, BARCELONA

PRODUCTION • CANADA, BARCELONA / ANGEL

SOUND STUDIO, BARCELONA / IXYXI, BARCELONA

MEDIA • TIKTOK, SÃO PAULO

PR • TIKTOK, SÃO PAULO

D01/002 • USA •

PARTNERSHIPS,SPONSORSHIPS & COLLABS

TITLE • APPLE MUSIC SUPER BOWL HALFTIME SHOW - RIHANNA

BRAND • APPLE MUSIC

PRODUCT • APPLE MUSIC

ENTERED BY • APPLE, LOS ANGELES

IDEA CREATION • APPLE, LOS ANGELES

PRODUCTION • APPLE, LOS ANGELES

MEDIA • APPLE, LOS ANGELES

PR • APPLE, LOS ANGELES

POST PRODUCTION • APPLE, LOS ANGELES

SILVER LIONS

A01/047 • BRAZIL • EXCELLENCE IN MUSIC VIDEO

TITLE • ROSALIA MOTOMAMI LIVE EXPERIENCE ON TIKTOK

BRAND • TIKTOK

PRODUCT • TIKTOK LIVE

ENTERED BY • TIKTOK, SÃO PAULO

IDEA CREATION • COLUMBIA RECORDS, NEW YORK / MOTOMAMI, BARCELONA

PRODUCTION • CANADA, BARCELONA / ANGEL

SOUND STUDIO, BARCELONA / IXYXI, BARCELONA

MEDIA • TIKTOK, SÃO PAULO

PR • TIKTOK, SÃO PAULO

A04/002 • USA • USE OF LICENSED / ADAPTED MUSIC

TITLE • THE GREATEST

BRAND • APPLE

PRODUCT • APPLE - ACCESSIBILITY

ENTERED BY • APPLE, CUPERTINO

IDEA CREATION • APPLE, CUPERTINO

PRODUCTION • SOMESUCH, LONDON

MEDIA • APPLE, CUPERTINO

PR • APPLE, CUPERTINO

POST PRODUCTION • TRIM EDITING, LONDON

C02/001 • USA • INFLUENCER & CO-CREATION

TITLE • THE GREATEST BRAND • APPLE

PRODUCT • APPLE - ACCESSIBILITY

ENTERED BY • APPLE, CUPERTINO

IDEA CREATION • APPLE, CUPERTINO

PRODUCTION • SOMESUCH, LONDON

MEDIA • APPLE, CUPERTINO

PR • APPLE, CUPERTINO

POST PRODUCTION • TRIM EDITING, LONDON

C02/018 • BRAZIL • INFLUENCER & CO-CREATION

TITLE • FILES OF FREEDOM

BRAND • MERCADO LIBRE

PRODUCT • MERCADO LIBRE

ENTERED BY • GUT, SÃO PAULO

IDEA CREATION • GUT, SÃO PAULO

PRODUCTION • DOGS CAN FLY, SÃO PAULO / DLKTSN, SÃO PAULO / PINGADO AUDIO, SÃO PAULO MEDIA • GUT, SÃO PAULO / UM WORLDWIDE, SÃO PAULO

C02/023 • BRAZIL •

INFLUENCER & CO-CREATION

TITLE • SAVE THE FAVELA

BRAND • KONDZILLA RECORDS

PRODUCT • A MOVEMENT OF THE MUSIC INDUSTRY

AGAINST POLICE VIOLENCE

ENTERED BY • BETC HAVAS, SÃO PAULO

IDEA CREATION • BETC HAVAS, SÃO PAULO

PRODUCTION • KONDZILLA, SÃO PAULO / SANTERIA, SÃO PAULO / MAINSTREET RECORDS, RIO DE JANEIRO / CABARET, SÃO PAULO

PR • GIUSTI CREATIVE PR, SÃO PAULO / CASE COMUNICA, SÃO PAULO

POST PRODUCTION • LINE VFX, FLORIANÓPOLIS

BRONZE LIONS

A02/001 • JAPAN •

INTEGRATION INTO MUSIC CONTENT

TITLE • JOURNA-RHYTHM

BRAND • THE ASAHI SHIMBUN

PRODUCT • JOURNA-RHYTHM

ENTERED BY • TBWA\HAKUHODO INC., TOKYO

IDEA CREATION • TBWA\HAKUHODO INC., TOKYO

PRODUCTION • NION, TOKYO

MEDIA • TBWA\HAKUHODO INC., TOKYO

PR • TBWA\HAKUHODO INC., TOKYO

A03/039 • UNITED ARAB EMIRATES •

USE OF ORIGINAL COMPOSITION

TITLE • FREQUENCIES OF PEACE

BRAND • BABYSHOP

PRODUCT • BABYSHOP

ENTERED BY • FP7 MCCANN, DUBAI

IDEA CREATION • FP7 MCCANN, DUBAI

PRODUCTION • CRAFT DUBAI, DUBAI / DEEJA VU, BEIT MERY / SPIRITUNE, NEW YORK

MEDIA • INITIATIVE MENA, DUBAI PR • MARKETTIERS4DC LTD, LONDON

A03/043 • USA •

USE OF ORIGINAL COMPOSITION

TITLE • FURSAT / SHOT ON IPHONE 14 PRO BRAND • APPLE

PRODUCT • IPHONE

ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES

IDEA CREATION • TBWA\SINGAPORE, SINGAPORE / TBWA\MEDIA ARTS LAB, LOS ANGELES

PRODUCTION • ABSOLUTE PRODUCTIONS, MUMBAI

MEDIA • OMD, GURUGRAM

POST PRODUCTION • THE QUIET LAB, SINGAPORE / BE GRIZZLEE, SINGAPORE

B02/011 • UNITED KINGDOM •

METAVERSE, NEW REALITIES & TECH

TITLE • GORILLAZ PRESENTS

BRAND • GORILLAZ

PRODUCT • GORILLAZ MUSIC

ENTERED BY • NEXUS STUDIOS, LONDON

ENTERTAINMENT TRACKWINNERS /ENTERTAINMENT LIONS FOR MUSIC

IDEA CREATION • NEXUS STUDIOS, LONDON / GOOGLE, NEW YORK / ELEVEN MANAGEMENT, LONDON / GORILLAZ, LONDON

PRODUCTION • NEXUS STUDIOS, LONDON MEDIA • OUTFRONT MEDIA, LOS ANGELES CALIFORNIA / OCEAN OUTDOOR, LONDON

C01/005 • USA • FAN ENGAGEMENT / COMMUNITY BUILDING

TITLE • SPOTIFY PRESENTS: FC BARCELONA X MOTOMAMI

BRAND • SPOTIFY IN-HOUSE

PRODUCT • SPOTIFY IN-HOUSE

ENTERED BY • SPOTIFY IN-HOUSE, NEW YORK

IDEA CREATION • SPOTIFY IN-HOUSE, NEW YORK

PRODUCTION • SPOTIFY IN-HOUSE, NEW YORK

MEDIA • SPOTIFY IN-HOUSE, NEW YORK

PR • SPOTIFY IN-HOUSE, NEW YORK

POST PRODUCTION • SPOTIFY IN-HOUSE, NEW YORK

C01/010 • SWEDEN • FAN ENGAGEMENT / COMMUNITY BUILDING

TITLE • THE SHUFFLE TICKET

BRAND • LIVE NATION / LUGER

PRODUCT • CONCERT & FESTIVAL TICKETS

ENTERED BY • FORSMAN & BODENFORS, GOTHENBURG

IDEA CREATION • FORSMAN & BODENFORS, GOTHENBURG

PRODUCTION • SUPERSTUDIO, BORAS

MEDIA • IPROSPECT, GOTHENBURG

D02/051 • AUSTRALIA •

PARTNERSHIPS WITH MUSIC TALENT

TITLE • WAW: THROUGH THE FIRE

BRAND • WE ARE WARRIORS

PRODUCT • WE ARE WARRIORS

ENTERED BY • R/GA, SYDNEY

IDEA CREATION • R/GA, SYDNEY

PRODUCTION • ENTROPICO, SYDNEY / GARUWA, SYDNEY

D02/074 • BRAZIL •

PARTNERSHIPS WITH MUSIC TALENT

TITLE • ROSALIA MOTOMAMI LIVE EXPERIENCE ON TIKTOK

BRAND • TIKTOK

PRODUCT • TIKTOK LIVE

ENTERED BY • TIKTOK, SÃO PAULO

IDEA CREATION • COLUMBIA RECORDS, NEW YORK / MOTOMAMI, BARCELONA

PRODUCTION • CANADA, BARCELONA / ANGEL

SOUND STUDIO, BARCELONA / IXYXI, BARCELONA

MEDIA • TIKTOK, SÃO PAULO

PR • TIKTOK, SÃO PAULO

ENTERTAINMENT FOR MUSIC

GRAND PRIX

A02/011 • USA

LIVE BROADCAST / LIVE STREAMING

TITLE • DREAMCASTER

BRAND • MICHELOB ULTRA

PRODUCT • MICHELOB ULTRA

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION • HELO, SANTA MONICA / NEPYRU, LONDON / DAHOUSE AUDIO, LOS ANGELES

PR • 3 PM, NEW YORK

GOLD LIONS

A01/020 • BRAZIL

FILM SERIES AND AUDIO

TITLE • LEA

BRAND • KIMBERLY CLARK

PRODUCT • KOTEX

ENTERED BY • OGILVY, SÃO PAULO

IDEA CREATION • OGILVY, SÃO PAULO

PRODUCTION • MOONHEIST, SÃO PAULO / LUCHA

LIBRE AUDIO, SÃO PAULO

POST PRODUCTION • CLANDESTINO ESTUDIO, SÃO PAULO / SPACE GORILLA, SÃO PAULO

B01/035 • PORTUGAL

SPORTS LIVE EXPERIENCE

TITLE • THE FORGOTTEN TEAM

BRAND • MEO

PRODUCT • FOOTBALL JERSEY

ENTERED BY • DENTSU CREATIVE, LISBON

IDEA CREATION • DENTSU CREATIVE, LISBON

PRODUCTION • GARAGE, LISBON / 78 FILMS, LISBON / ENERRE, LISBON

MEDIA • DENTSU CREATIVE, LISBON

PR • DENTSU CREATIVE, LISBON

E04/057 • MEXICO

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • SHOUT

BRAND • TELEFÓNICA

PRODUCT • MOVISTAR

ENTERED BY • VMLY&R MEXICO, MEXICO CITY

IDEA CREATION • VMLY&R MEXICO, MEXICO CITY

PRODUCTION • REBOLUCION, MEXICO CITY

POST PRODUCTION • REBOLUCION, MEXICO CITY

SILVER LIONS

A04/021 • USA

BRAND STORYTELLING

TITLE • NIKE FC PRESENTS THE FOOTBALLVERSE

BRAND • NIKE

PRODUCT • NIKE

ENTERED BY • WIEDEN+KENNEDY, PORTLAND

IDEA CREATION • WIEDEN+KENNEDY, PORTLAND

PRODUCTION • ICONOCLAST, LOS ANGELES

POST PRODUCTION • ROCK PAPER SCISSORS, LOS

ANGELES / FRAMESTORE, LOS ANGELES

B01/038 • INDIA

SPORTS LIVE EXPERIENCE

TITLE • AIRTEL 175 REPLAYED

BRAND • AIRTEL

PRODUCT • AIRTEL TELECOMMUNICATIONS

ENTERED BY • LEO BURNETT, MUMBAI IDEA CREATION • LEO BURNETT, MUMBAI

C01/060 • BRAZIL

ENGAGEMENT / DISTRIBUTION STRATEGY

TITLE • THE EXILED TEAM

BRAND • BRAHMA BEER

PRODUCT • INSTITUTIONAL

ENTERED BY • AFRICA CREATIVE DDB, SÃO PAULO IDEA CREATION • AFRICA CREATIVE DDB, SÃO PAULO

PRODUCTION • MOONHEIST, SÃO PAULO / SATELITE AUDIO, SÃO PAULO

D01/022 • THE NETHERLANDS

PARTNERSHIPS,SPONSORSHIPS & COLLABS

TITLE • X SPEEDPORTAL RICK & MORTY

BRAND • ADIDAS

PRODUCT • X SPEEDPORTAL FOOTBALL BOOT

ENTERED BY • TBWA\NEBOKO, AMSTERDAM

IDEA CREATION • TBWA\NEBOKO, AMSTERDAM

PRODUCTION • TBWA\NEBOKO, AMSTERDAM / ADULT SWIM, ATLANTA / ADEUS, PARIS / 24/7 SPORTS, UK / SUGAR FREE TV, MANCHESTER

MEDIA • MEDIACOM, AMSTERDAM

PR • TBWA\NEBOKO, AMSTERDAM

POST PRODUCTION • THE PANICS, AMSTERDAM / LOUPE&CO, AMSTERDAM / AUDENTITY, AMSTERDAM / KAPSALON, AMSTERDAM / DE GROT, AMSTERDAM

D02/052 • USA

PARTNERSHIPS WITH SPORTS TALENT

TITLE • SECOND OPPORTUNITY LEAGUE

BRAND • CORONA

PRODUCT • CORONA

ENTERED BY • WE BELIEVERS, NEW YORK

IDEA CREATION • WE BELIEVERS, NEW YORK

PRODUCTION • BROSS AL CUADRADO, MEXICO CITY / WE DOERS, NEW YORK

POST PRODUCTION • PICKLE MUSIC, NEW YORK

E01/024 • USA

DIVERSITY & INCLUSION IN SPORT

TITLE • LAS DIABLILLAS

BRAND • MAJOR LEAGUE BASEBALL

PRODUCT • MLB ORIGINALS

ENTERED BY • MAJOR LEAGUE BASEBALL, NEW YORK

IDEA CREATION • REMEZCLA, NEW YORK

PRODUCTION • MAJOR LEAGUE BASEBALL, NEW YORK / REMEZCLA, NEW YORK

MEDIA • MAJOR LEAGUE BASEBALL, NEW YORK

PR • MAJOR LEAGUE BASEBALL, NEW YORK / REMEZCLA, NEW YORK

POST PRODUCTION • MAJOR LEAGUE BASEBALL, NEW

YORK / REMEZCLA, NEW YORK

E01/059 • BRAZIL

DIVERSITY & INCLUSION IN SPORT

TITLE • BLACK COACHES

BRAND • TELEFÓNICA

PRODUCT • VIVO/BRAZIL’S NATIONAL TEAM

SPONSORSHIP

ENTERED BY • VMLY&R, SÃO PAULO

IDEA CREATION • VMLY&R, SÃO PAULO

PRODUCTION • VMLY&R, SÃO PAULO / SELVAGEM, SÃO PAULO / CORACAO DA SELVA, SÃO PAULO / JAMUTE, SÃO PAULO

BRONZE LIONS

A01/024 • MEXICO

FILM SERIES AND AUDIO

TITLE • SHOUT

BRAND • TELEFÓNICA

PRODUCT • MOVISTAR

ENTERED BY • VMLY&R MEXICO, MEXICO CITY

IDEA CREATION • VMLY&R MEXICO, MEXICO CITY

PRODUCTION • REBOLUCION, MEXICO CITY

POST PRODUCTION • REBOLUCION, MEXICO CITY

B02/011 • USA

METAVERSE, NEW REALITIES & TECH

TITLE • DREAMCASTER

BRAND • MICHELOB ULTRA

PRODUCT • MICHELOB ULTRA

ENTERED BY • FCB NEW YORK

IDEA CREATION • FCB NEW YORK

PRODUCTION • HELO, SANTA MONICA / NEPYRU, LONDON / DAHOUSE AUDIO, LOS ANGELES

PR • 3 PM, NEW YORK

C01/004 • USA

ENGAGEMENT / DISTRIBUTION STRATEGY

TITLE • ANYTIME ANYTIME

BRAND • ANYTIME FITNESS

PRODUCT • ANYTIME FITNESS

ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, NEW YORK

IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, NEW YORK

PRODUCTION • STRIKE ANYWHERE FILMS, SAN FRANCISCO

MEDIA • GOODWAY GROUP, NEW YORK

PR • FISH CONSULTING, TEXAS

POST PRODUCTION • SCHOOL EDITING, TORONTO / ALTER EGO, TORONTO

C01/052 • PORTUGAL

ENGAGEMENT / DISTRIBUTION STRATEGY

TITLE • THE FORGOTTEN TEAM

BRAND • MEO

PRODUCT • FOOTBALL JERSEY

ENTERED BY • DENTSU CREATIVE, LISBON

IDEA CREATION • DENTSU CREATIVE, LISBON

PRODUCTION • GARAGE, LISBON / 78 FILMS, LISBON / ENERRE, LISBON

MEDIA • DENTSU CREATIVE, LISBON

PR • DENTSU CREATIVE, LISBON

D01/042 • USA

PARTNERSHIPS,SPONSORSHIPS & COLLABS

TITLE • THE NAME CONFUSION

BRAND • A.L.M.A. / RACING CLUB

PRODUCT • A.L.M.A. / RACING CLUB

ENTERED BY • REPUBLICA HAVAS , MIAMI

IDEA CREATION • REPUBLICA HAVAS , MIAMI

PRODUCTION • WALDEN STUDIO, BUENOS AIRES / TWINS MUSIC, BUENOS AIRES

POST PRODUCTION • WALDEN STUDIO, BUENOS AIRES

D02/004 • USA

PARTNERSHIPS WITH SPORTS TALENT

TITLE • TOM BRADY’S LETTER

BRAND • UNDER ARMOUR

PRODUCT • UNDER ARMOUR

ENTERED BY • SLAP GLOBAL, NEW YORK

IDEA CREATION • SLAP GLOBAL, NEW YORK

PRODUCTION • TOOL OF NORTH AMERICA, LOS ANGELES

E01/045 • ITALY

DIVERSITY & INCLUSION IN SPORT

TITLE • NOBODY WATCHES WOMEN FOOTBALL

BRAND • HEINEKEN

PRODUCT • HEINEKEN

ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN

IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN

E04/003 • USA

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • INTERFACE INTERRUPTION

BRAND • TUBI

PRODUCT • TUBI

ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, NEW YORK

IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, NEW YORK

PRODUCTION • STRIKE ANYWHERE FILMS, SAN FRANCISCO

MEDIA • VAYNERMEDIA, NEW YORK

PR • TUBI, SAN FRANCISCO

POST PRODUCTION • FRIEND OR FOE, LOS ANGELES / JUNIPER JONES, LOS ANGELES

E04/042 • SPAIN

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • MOTHER

BRAND • HEROES OF TODAY PLATFORM (LALIGA, IBERIA, REPSOL, ORANGE AND DAZN)

PRODUCT • CORPORATE SOCIAL RESPONSIBILITY (CSR)

ENTERED BY • DDB SPAIN, MADRID

IDEA CREATION • DDB SPAIN, MADRID

PRODUCTION • LANDIA, MADRID / THE OMS, MADRID / BSO, BARCELONA / BIRTH PRODUCTIONS, PARIS

PR

• QMS COMUNICACION, MADRID

POST PRODUCTION • COFFEE AND TV, LONDON

Grand Prix

ENTERTAINMENT LIONS FOR GAMING

CLASH FROM THE PAST CLASH OF CLANS

WIEDEN+KENNEDY, PORTLAND USA

GRAND PRIX

A01/038 • USA •

AUDIO-VISUAL CONTENT

TITLE • CLASH FROM THE PAST

BRAND • CLASH OF CLANS

PRODUCT • CLASH OF CLANS

ENTERED BY • WIEDEN+KENNEDY, PORTLAND

IDEA CREATION • WIEDEN+KENNEDY, PORTLAND

PRODUCTION • SPARK & RIOT, LOS ANGELES

POST PRODUCTION • JOINT EDITORIAL, PORTLAND / BLACKSMITH, NEW YORK / FIELD DAY, PORTLAND

GOLD LIONS

B04/058 • BRAZIL •

BRAND INTEGRATION FOR GAMES

TITLE • LOS SANTOS +3ºC

BRAND • GREENPEACE

PRODUCT • GREENPEACE

ENTERED BY • VMLY&R, SÃO PAULO

IDEA CREATION • VMLY&R, SÃO PAULO

PRODUCTION • PRODUKA, SÃO PAULO

MEDIA • VMLY&R, SÃO PAULO

PR • VMLY&R, SÃO PAULO

B05/062 • ISRAEL •

USE OF GAMING / STREAMING PLATFORMS

TITLE • FIGHTING TO REMEMBER

BRAND • ZIKARON BASLON

PRODUCT • FIGHTING TO REMEMBER

ENTERED BY • MCCANN, TEL AVIV

IDEA CREATION • MCCANN, TEL AVIV

D01/004 • USA •

PARTNERSHIPS,SPONSORSHIPS & COLLABS

TITLE • FIFA 23 X TED LASSO

BRAND • EA SPORTS & APPLE

PRODUCT • FIFA 23 X TED LASSO

ENTERED BY • APPLE, CUPERTINO

IDEA CREATION • APPLE, CUPERTINO / APPLE, CUPERTINO / EA SPORTS, REDWOOD CITY / EA

SPORTS, REDWOOD CITY

PRODUCTION • EA SPORTS, REDWOOD CITY /

WARNER BROS, LOS ANGELES

POST PRODUCTION • EA SPORTS, REDWOOD CITY

SILVER LIONS

B01/024 • BRAZIL •

LIVE GAMING EXPERIENCE

TITLE • LOS SANTOS +3ºC

BRAND

• GREENPEACE

PRODUCT • GREENPEACE

ENTERED BY • VMLY&R, SÃO PAULO

IDEA CREATION • VMLY&R, SÃO PAULO

PRODUCTION • PRODUKA, SÃO PAULO

MEDIA • VMLY&R, SÃO PAULO

PR • VMLY&R, SÃO PAULO

B04/004 • USA • BRAND INTEGRATION FOR GAMES

TITLE • FIFA 23 X TED LASSO

BRAND • EA SPORTS & APPLE

PRODUCT • FIFA 23 X TED LASSO

ENTERED BY • APPLE, CUPERTINO

IDEA CREATION • APPLE, CUPERTINO / APPLE, CUPERTINO / EA SPORTS, REDWOOD CITY / EA SPORTS, REDWOOD CITY

PRODUCTION • EA SPORTS, REDWOOD CITY / WARNER BROS, LOS ANGELES

POST PRODUCTION • EA SPORTS, REDWOOD CITY

C02/017 • THE PHILIPPINES • INFLUENCER & CO-CREATION

TITLE • UNBRANDED MENU

BRAND • MCDONALD’S

PRODUCT • MCDONALD’S

ENTERED BY • LEO BURNETT, MANILA

IDEA CREATION • LEO BURNETT, MANILA

MEDIA • OMD PHILIPPINES, MAKATI CITY

D01/046 • GERMANY • PARTNERSHIPS,SPONSORSHIPS & COLLABS

TITLE • OREO CHEAT COOKIES

BRAND • MONDELEZ EUROPE

PRODUCT • OREO

ENTERED BY • SAATCHI & SAATCHI, DUSSELDORF

IDEA CREATION • SAATCHI & SAATCHI, DUSSELDORF

PRODUCTION • ICONOCLAST, BERLIN

D01/057 • UNITED KINGDOM • PARTNERSHIPS,SPONSORSHIPS & COLLABS

TITLE • THE PRINGLES NPC

BRAND • PRINGLES

PRODUCT • PRINGLES

ENTERED BY • GREY, LONDON

IDEA CREATION • GREY, LONDON

PRODUCTION • GREY, LONDON

MEDIA • CARAT, LONDON

PR • RED HAVAS, MANCHESTER

POST PRODUCTION • GREY, LONDON

E01/029 • BRAZIL • DIVERSITY & INCLUSION IN GAMING

TITLE • THE GAMING CAP

BRAND • DELL TECHNOLOGIES

PRODUCT • ALIENWARE GAMING CAP

ENTERED BY • VMLY&R, SÃO PAULO

IDEA CREATION • VMLY&R, SÃO PAULO

PRODUCTION • BOLHA, SÃO PAULO / AME LAB, SÃO PAULO / ABLEGAMERS BRASIL, SÃO PAULO / STUDIO BY RISE, SÃO PAULO / ALMA 1111 AUDIO, SÃO PAULO

BRONZE LIONS

A01/007 • INDIA •

AUDIO-VISUAL CONTENT

TITLE • MACHINEGUN MOUTH

BRAND • BATTLEGROUND MOBILE INDIA

PRODUCT • BATTLEGROUND MOBILE INDIA - GAME

RESPONSIBLY

ENTERED BY • DDB MUDRA GROUP, MUMBAI

IDEA CREATION • DDB MUDRA GROUP, MUMBAI

A01/020 • JAPAN •

AUDIO-VISUAL CONTENT

TITLE • PLAY HAS NO LIMITS FEAT. KENSHI YONEZU

BRAND • PLAYSTATION

PRODUCT • PLAYSTATION

ENTERED BY • SIX INC., TOKYO

IDEA CREATION • SIX INC., TOKYO / HAKUHODO INC., TOKYO / HAKUHODO KETTLE INC., TOKYO

PRODUCTION • GEEK PICTURES INC., TOKYO

POST PRODUCTION • KHAKI, TOKYO / IMAGICA , TOKYO / OMNIBUS JAPAN INC., TOKYO / MARK, TOKYO

A01/051 • TAIWAN •

AUDIO-VISUAL CONTENT

TITLE • THE TAIWANESE WORLD OF WARCRAFT

BRAND • WORLD OF WARCRAFT

PRODUCT • WORLD OF WARCRAFT

ENTERED BY • DENTSU CREATIVE TAIWAN, TAIPEI

IDEA CREATION • DENTSU CREATIVE TAIWAN, TAIPEI

PRODUCTION • PILI INTERNATIONAL MULTIMEDIA CO.,LTD., NEW TAIPEI CITY

PR • DENTSU CREATIVE TAIWAN, TAIPEI

POST PRODUCTION • PILI INTERNATIONAL

MULTIMEDIA CO.,LTD., NEW TAIPEI CITY

A02/012 • SPAIN •

LIVE BROADCAST / LIVE STREAMING

TITLE • READY PLAYER MOM

BRAND • ENTEROGERMINA

PRODUCT • ENTEROGERMINA

ENTERED BY • MRM, MADRID

IDEA CREATION • MRM, MADRID

PRODUCTION • SAILOR STUDIO, SÃO PAULO

MEDIA • WMCCANN, SÃO PAULO

PR • WMCCANN, SÃO PAULO

A02/015 • BRAZIL •

LIVE BROADCAST / LIVE STREAMING

TITLE • MISSION: WHOPPER

BRAND • BURGER KING

PRODUCT • WHOPPER

ENTERED BY • DAVID, SÃO PAULO

IDEA CREATION • DAVID, SÃO PAULO / DAVID, BUENOS AIRES

MEDIA • DAVID, SÃO PAULO

B04/038 • USA •

BRAND INTEGRATION FOR GAMES

TITLE • THE FLOOR IS FLAVA

BRAND • FRANK’S REDHOT

PRODUCT • FRANK’S REDHOT

ENTERED BY • GREY, NEW YORK

IDEA CREATION • GREY, NEW YORK

ENTERTAINMENT TRACK WINNERS /ENTERTAINMENT LIONS FOR GAMING

PRODUCTION • TOWNHOUSE, NEW YORK / SUPERAWESOME, NEW YORK

MEDIA • DENTSU X, NEW YORK

PR • SUNSHINE SACHS MORGAN & LYLIS, NEW YORK / NORTH STRATEGIC, TORONTO

B05/074 • USA •

USE OF GAMING / STREAMING PLATFORMS

TITLE • ADOPT A STRAY

BRAND • FRESH STEP

PRODUCT • FRESH STEP

ENTERED BY • FCB CHICAGO

IDEA CREATION • FCB CHICAGO

PR • CURRENT GLOBAL, CHICAGO

C01/020 • USA •

COMMUNITY MANAGE/SOCIAL

ENGAGEMENT

TITLE • SUPER WENDY’S WORLD

BRAND • WENDY’S

PRODUCT • ALL MENU ITEMS

ENTERED BY • VMLY&R, KANSAS CITY

IDEA CREATION • VMLY&R, KANSAS CITY

MEDIA • SPARK FOUNDRY, NEW YORK

PR • KETCHUM, CHICAGO

C02/036 • ISRAEL •

INFLUENCER & CO-CREATION

TITLE • FIGHTING TO REMEMBER

BRAND • ZIKARON BASLON

PRODUCT • FIGHTING TO REMEMBER

ENTERED BY • MCCANN, TEL AVIV

IDEA CREATION • MCCANN, TEL AVIV

C02/039 • DENMARK •

INFLUENCER & CO-CREATION

TITLE • LOVE SQUAD

BRAND • WAOO

PRODUCT • WAOO

ENTERED BY • UNCLE GREY, COPENHAGEN

IDEA CREATION • UNCLE GREY, COPENHAGEN

PRODUCTION • UNCLE GREY, COPENHAGEN / FOREVR, COPENHAGEN

MEDIA • UNCLE GREY, COPENHAGEN / WAVEMAKER, COPENHAGEN

PR • UNCLE GREY, COPENHAGEN / WAVEMAKER, COPENHAGEN

POST PRODUCTION • UNCLE GREY, COPENHAGEN

D01/040 • NORWAY •

PARTNERSHIPS,SPONSORSHIPS & COLLABS

TITLE • URBAN MINER

BRAND • ELKJØP

PRODUCT • ELKJØP

ENTERED BY • NORD DDB, OSLO

IDEA CREATION • NORD DDB, OSLO / NORD DDB, STOCKHOLM

PRODUCTION • NORD DDB, OSLO / NORD DDB, STOCKHOLM

PR • NORD DDB, STOCKHOLM

POST PRODUCTION • NORD DDB, OSLO / NORD DDB, STOCKHOLM

E01/013 • BRAZIL •

DIVERSITY & INCLUSION IN GAMING

TITLE • GAME-HER

BRAND • GUARANÁ ANTARCTICA

PRODUCT • GUARANÁ ANTARCTICA

ENTERED BY • SOKO, SÃO PAULO

IDEA CREATION • SOKO, SÃO PAULO

PRODUCTION • BIG STUDIO, SÃO PAULO / LIMBIC MUSIC, SAO PAULO

PR • INPRESS PORTER NOVELLI, SÃO PAULO

E04/010 • BRAZIL •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • BURGER GLITCH

BRAND • BURGER KING

PRODUCT • BURGER KING

ENTERED BY • DAVID, SÃO PAULO

IDEA CREATION • DAVID, SÃO PAULO

E04/039 • CZECH REPUBLIC •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

TITLE • TURBOKADDY

BRAND • KAUFLAND

PRODUCT • KAUFLAND

ENTERED BY • DDB, PRAGUE

IDEA CREATION • DDB FTW PRAGUE, PRAGUE

PRODUCTION • DDB, PRAGUE / FAME FACTORY, PRAGUE

MEDIA • FUSE, PRAGUE / OMD CZECH, PRAGUE PR • FLEISHMANHILLARD, PRAGUE

POST PRODUCTION • DDB, PRAGUE / PHD, PRAGUE

E05/006 • THE PHILIPPINES • BREAKTHROUGH ON A BUDGET

TITLE • UNBRANDED MENU

BRAND • MCDONALD’S

PRODUCT • MCDONALD’S

ENTERED BY • LEO BURNETT, MANILA IDEA CREATION • LEO BURNETT, MANILA MEDIA • OMD PHILIPPINES, MAKATI CITY

E05/013 • BRAZIL •

BREAKTHROUGH ON A BUDGET

TITLE • UNBANNED ARMBAND

BRAND • ALL OUT

PRODUCT • ALL OUT

ENTERED BY • ALMAPBBDO, SÃO PAULO

IDEA CREATION • ALMAPBBDO, SÃO PAULO

PRODUCTION • UM STUDIO, SÃO PAULO PR • ALMAPBBDO, SÃO PAULO

ENTERTAINMENT FOR GAMING

SCREENING SCHEDULE

The Work & Awards Hub

Screening Room 1

Screening Schedule

Classic Track - Film Lions

Wednesday 21 June 09:00-19:00 Film Lions Shortlist

Thursday 22 June 09:00-19:00 Film Lions Shortlist

The Work & Awards Hub

Screening Room 2

Screening Schedule

Craft Track - Film Craft Lions

Wednesday 21 June 09:00-19:00 Film Craft Lions Winners

Thursday 22 June 09:00-19:00 Film Craft Lions Winners

Friday 23 June 09:00-19:00 Film Lions Shortlist

The Work & Awards Hub

Screening Room 3

Screening Schedule

Entertainment Track

Wednesday 21 June 09:00-14:30

14:30-19:00

Entertainment Lions for Sport Winners

Entertainment Lions for Gaming Winners

Thursday 22 June 09:00-14:30

Entertainment Lions for Sport Winners 14:30-19:00

Entertainment Lions for Gaming Winners

Friday 23 June 09:00-19:00

Entertainment Track Winners

Friday 23 June 09:00-19:00 Film Craft Lions Winners

To find out when your work is screening come and talk to us at the Awards Hub desk.

Hey ads, meet RTL AdAlliance

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The fact that we have access to some of the smartest tech, the most trusted research and data-driven insights comes in handy too. In the fast-paced, chaotic, and colourful world of 21st-century media, with its ever-evolving audience tastes, you can rely on us to deliver engagement every time.

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