Lions Daily News - Wednesday 21 June 2023

260mm

LIONS DAILY NEWS PRINT & ONLINE - LIONSDAILYNEWS.COM - PUBLISHED BY BOUTIQUE MEDIA INTERNATIONAL LTD

240mm

CANNES LIONS 70

WEDNESDAY JUNE 21 / 2023

C

M

Y

CM

MY

CY

CMY

K

LIONS DAILY NEWS

CANNES LIONS 70

WEDNESDAY JUNE 21 / 2023

PRINT & ONLINE - LIONSDAILYNEWS.COM - PUBLISHED BY BOUTIQUE MEDIA INTERNATIONAL LTD

SEMINAR HIGHLIGHTS 10.00 THE REAL BEAUTY

OF LONG-LASTING BRANDS UNILEVER/LUMIERE

10.45 AI AND THE

MEDIA LANDSCAPE – UNLOCKING NEW GROWTH OPPORTUNITIES AXEL SPRINGER/DEBUSSY

11.30 OGILVY INSPIRATION

MASTERCLASS – MIKE WHITE OGILVY/DEBUSSY

12.15 REPRESENTING STORIES OF WORTH

MCCANN WORLDGRP./DEBUSSY

13:00 POURING INTO

WORK THAT WORKS: MILLER LITE’S LOVE LETTER TO BEER DDB AND MOLSON COORS/DEBUSSY

13.00 ANYONE CAN SAVE THE PLANET IN 15 MINUTES WONGDOODY AND YANIS VAROUFAKIS/PALAIS II STAGE

13.45 VOICE OF

CREATIVITY: THE MUSICAL DENTSU INC/DEBUSSY

14:00 IT’S NOT CONTENT CREATORS OR ADLAND CREATIVES BUT BOTH WHALAR/PALAIS II STAGE

Film Craft Grand Prix honours

pgLang’s ‘transcendent’ work ‘WE Cry Together’, a six-minute film from Kendrick Lamar’s entertainment company pgLang, is the winner of the Film Craft category.

A powerful and shocking film, it depicts a young couple in an abusive relationship, verbally attacking each other with a hypnotic rhythm and compulsive dialogue that is reminiscent of a Broadway play.

Jury president Kim Gehrig, director, Somesuch, said: “It’s a brave piece that made us all feel. We wanted the Grand Prix to be transcendent, and of 2023, and this was the entry that achieved that.”

Gehrig was laser-focused on

establishing a clear distinction There were also Golds for between the Film Craft and Mexico, Japan and a UK/US Film categories. “The ques- collaboration. tions I kept asking was how KIM GEHRIG: does the film craft make the “AN INSPIRED PRODUCTION” idea extraordinary? In ‘We Cry Together’, the film craft is faultless. The direction is impeccable, the performances are exceptional, the camera, lighting, production design, editing and so on, all contributed to an inspired production.”

Four campaigns won eight Gold Lions — including one for ‘We Cry Together’. Apple’s ‘The Greatest’, having already won a Grand Prix, ran the winner close — picking up three Film Craft Gold Lions.

14:30 BOLD AND

RESPONSIBLE: THE CREATIVE AND TRANSFORMATIONAL POSSIBILITIES OF AI GOOGLE/LUMIERE

15.00 SECRET SPEAKER – HOW NFL CHANGED MY LIFE LEO BURNETT, BEIRUT/ PALAIS II STAGE

15.15 SHAPING CULTURE

FOR 50 YEARS: BEHIND THE SCENES AT SATURDAY NIGHT LIVE NBCUNIVERSAL/DEBUSSY

16.00 THE

SWEETEST FORMULA: SUSTAINABILITY MEETS SALES IN THE REAL WORLD EDELMAN AND NYU STERN/ DEBUSSY

16.45 PIVOT LIVE: KARA

SWISHER AND SCOTT GALLOWAY AT CANNES LIONS VOX MEDIA/DEBUSSY 17.00 ALEX COOPER: WHAT BRANDS CAN LEARN FROM THE PERSONALITY ECONOMY HEARST MAGAZINES/PALAIS II STAGE

AKQA nets Digital Craft prize THE Digital Craft Grand Prix for 2023 has gone to ‘Never Done Evolving’, an AKQA campaign on behalf of Nike, RESH SIDHU: “TECH WITH PURPOSE”

featuring tennis icon Serena Williams.

Jury president Resh Sidhu, global director of Arcadia Creative Studio, Snap Inc, said: “This was a remarkable year for Digital Craft, with more than 600 entries. The sheer breadth of creativity from around the world was phenomenal.”

AI, machine learning and ChatGPT were prevalent, said Sidhu, “but what we quickly realised is that tech alone is not enough. It needs to be tech with purpose.”

This was exemplified by the winner, which used AI and

data analytics to create rich insights into the playing career of Serena Williams. At a PR and marketing level, there have been interesting stunts — such as an AI-generated showdown between Serena at the outset of her career and Serena towards the twilight of her playing days.

The campaign was, said Sidhu, “the epitome of digital craft — where the technology was just a tool that helped the final campaign resonate at a human level.”

There were three Gold Lions, for campaigns from the US, Brazil and a US/UK joint venture.

MICROSOFT AND MCANN IN ALPHABET DESIGN WIN THE Design Grand Prix for 2023 has gone to McCann New York and Microsoft for helping the Fulani people of West Africa preserve their traditional language Pulaar. Through a collaboration with the Barry Brothers, they helped create an alphabet ADLaM for the Fulani’s spoken language — which was at risk of dying out.

Jury president Quinnton Harris, co-founder & CEO, Retrospect, said: “The design in this entry is undeniable. It’s not just an example of design helping preserve a culture, but of design providing a platform TURN TO PAGE 7 for it to QUINNTON HARRIS: “DESIGN TO PRESERVE A CULTURE”

NEWS

3

Two top prizes for music that matters

PRESIDENT DANIELLE HINDE: “VISCERAL GUT PUNCH”

THE 2023 Entertainment Lions For Music Jury has awarded Grands Prix to two remarkable pieces of work: Apple’s ‘The Greatest’ and Michael Kiwanuka’s ‘Beautiful Life’, entered by Smuggler London and Kiwanuka.

Jury president Danielle Hinde, a Lions Grand Prix winner herself and owner/ executive producer of Doomsday Entertainment, said: “Going in, the jury had three criteria — is the work

purposeful, does the music make us feel and does it push culture forward?

“Both of these entries in their own ways answered all those questions positively.”

‘The Greatest’ is an exquisite uplifting piece that showed people overcoming personal challenges in order to achieve life goals.

“It told its story in a seamless way. It didn’t just tick boxes,” Hinde said.

‘Beautiful Life’ is a powerful but disturbing piece about four young people playing Russian roulette — each experiencing flashbacks before they pull the trigger. “It’s such a visceral gut punch which uses flawless craft,” Hinde said.

There were also three Gold Lions for campaigns from the US (Apple), Brazil/USA/ Spain (TikTok) and the UK/ US (I Am Other).

FCB slam dunks a sports Grand Prix ‘DREAMCASTER’, entered

by FCB New York on behalf of Michelob Ultra, is the Entertainment Lions For Sport Grand Prix winner.

Jury president Rob Doubal, co-presidentofMcCannLondon and joint chief creative officer of McCann UK, called the decision “unanimous.

‘Dreamcaster’ was just a fan-

PRESIDENT ROB DOUBAL: “POWERFUL PIECE OF WORK”

tastic piece of work that was intrinsically inclusive. We didn’t have to debate it much, we all had a sense that it was a powerful piece of work.”

It tells the story of Cameron Black, a blind man whose ambition was to commentate on a live basketball game.

Michelob, MSG Networks andtheNBAhelpedhimwith haptic technology, spatial audio and generative braille.

He commentated flawlessly in front of 10.4 million people.

The campaign generated a 44% increase in social conversation about Michelob Ultra. Doubal noted the jury looked for growth, truth and entertainment value.

The jury also awarded three GoldLionstocampaignsfrom Brazil, Portugal and Mexico.

W+K scores twice with Clash of Clans concept ‘CLASH from the Past’, a stunningly imagined piece of work from Wieden + Kennedy (W+K) Portland, has secured two Grands Prix in the Entertainment Track. Having taken the overall Entertainment Lions Grand Prix, the campaign went on to win FRANCINE LI: “BRAVE AND CREATIVE”

the first-ever Entertainment Lions For Gaming Grand Prix.

The campaign was created for Clash of Clans, a 12-year-old game aiming to create a deeper sense of community with players.

W+K and its production partners created a fake brand history, imagining that it was actually created in the 1980s. An entire origin narrative was built from scratch, with pretend founders, eraappropriate games and retro merchandise.

Entertainment Lions jury president Brent Anderson, global chief creative officer of TBWA\Media Arts Lab, said his team was looking for a Grand Prix that “moved us emotionally, created impact and made a difference to the brand or business. One of

BRENT ANDERSON: “AMBITIOUS, RISKY IDEAS”

our biggest takeaways was that ambitious, risky ideas are important.”

Entertainment Lions for Gaming jury president Francine Li, global head of marketing at Riot Games, called the winning campaign “brave, creative, with all the recognisable nuances of gaming culture”.

Dentsu’s cross-platform winner ‘rises to the top’ T H E U NA N I M O US choice for Industry Craft Grand Prix was ‘My Japanese Railway’, entered by Dentsu Japan on behalf of JR Group. The sophisticated cross-platform campaign was created to celebrate the 150th anniversary of Japan’s railways.

The idea behind the campaign was to remind Japanese people of how important the rail network is to their way of life. To achieve this it created a series of stamps, collectables, promotions and ad executions to build an emotional connection.

Jury president Yoshihiro Yagi, executive creative officer Dentsu Japan,

said Industry Craft is “an exciting category that sits at the intersection between business and creativity. It’s where brands can converse with consumers.”

As for the Grand Prix winner, he said: “I liked the fact that it combined analogue and digital elements to tell a story that is important for an island nation.”

Jury member Natasha Romariz Maasri, executive creative director, Leo Burnett, MEA added: “This campaign kept rising to the top. It embodied all of the principles we were looking for.”

There were also five Gold Lions winning cam-

paigns from the US, India, France, New Zealand and the UK. My Japan Railway also picked up a Gold.

YOSHIHIRO YAGI: “IMPORTANT STORY”

4

NEWS

Complaining about social media?

You could try running an ad on it

EVERYTHING is different.

Nothing has changed.

That was the theme addressed by Gary Vaynerchuk at yesterday’s seminar, during which the CEO and co-founder of VaynerMedia made the case that the advertising industry is still catching up with a changing landscape.

Social platforms, Vaynerchuk argued, are the stages for consumer attention and should be the number-one objective for marketers.

“This device has a lot of attention,” he said, holding up his smartphone. “You can’t get your children off this f**king thing. And the funniest thing is you can’t get yourself off of it.”

He added: “I’m having conversations this week with people who say social media

should be regulated because it’s so powerful it’s changing the geo-political nature of the world. And we are talking about that, yet not a peep about creative in social.”

According to Vaynerchuk, the industry puts the past on a pedestal and there’s much excitement about the future, but not enough focus on what’s happening today. “I don’t know about you — and there may not be many people in Cannes right now who are more excited about AI [than I am] — but if I hear one more f**king person say it this week, I’m going to punch them in the f**king face,” he said.

Vaynerchuk said social platforms will mean more creativity and that the industry needs to embrace the word ‘and’ rather than ‘or’.

“We are not as creative as we can be because we are not making enough creative,” he said. “Brands should really be considering doing 10, 20, 30 ads a day across all social platforms to become more relevant with more

consumers to actually drive their business.”

He also believes we must become more consumer-centric: “We say it all day long and yet we’re fully living in boardrooms. There’s a different way to do adver-

GARY VAYNERCHUK: “NOT A PEEP ABOUT CREATIVE IN SOCIAL”

P&G brands boost the ‘wow’ factor CREATIVITY that grows markets is the next reset for advertising, according to Marc Pritchard chief brand officer, P&G. “It’s the creative ambition that we’re setting for all our brands,” Pritchard said in a session on Tuesday in the Lumiere. “Growing markets contributes to broader economic growth and inclusion and that’s good for business and that’s good for society.

Growing markets is hard work. It requires resetting the bar across every aspect of creativity. It requires resetting the bar on creative insight.” The aim is to discover mind-opening ‘wow I never thought about it that way’ insights which can then be turned into creative brilliance,” he said.

Pritchard also said that changing people’s habits is

a way of making a market grow, pointing to a campaign that tried to persuade consumers to “do it every night”.

MARC PRITCHARD: “GROWING MARKETS IS HARD WORK”

tising and it’s being done in our faces constantly — by emerging brands, emerging creators, emerging publishers. Everything that’s actually happening in society is happening from a social-first framework.

“You cannot sit here and complain about what social media is doing to our society and yet never run an ad on it or disrespect it as not important.”

The Cascade ad eventually reveals that it’s referring to running the dishwasher every night and aims to get

a message across about how regular small loads can be more efficient and sustainable than handwashing dishes. The sink uses four gallons every two minutes. According to Energy Star, certified dishwashers use less than four gallons in an entire cycle.

“Period protection is another market that has significant growth potential,” Pritchard said. “But it’s often the subject of misinformation and myth. Whisper, Always and Tampax are resetting the bar through creative education that provides product knowledge and growth of the market.”

In India 23 million girls miss school during their period often due to lack of period information. A Whisper campaign aimed to solve that problem and change a

century-old education system. The P&G ad became the first to show the biology behind periods and features the anatomy of the uterus and period cycles.

Pritchard also emphasised that the bar needs resetting on creative inclusion to serve all people and each person and this should expand beyond narrowly defined target audiences.

“In the US, My Black Is Beautiful is a brand that serves the unique needs of black women who face outside expectation about the role of their hair in becoming beautiful,” he said. The latest P&G film, ‘Unbecoming’, tackles the acceptance and beauty of black women’s natural hair — a perfect example of “resetting the creative bar to grow the haircare market by serving all people and each person in countries around the world”.

C O M I N G

S O O N

Outperformers are businesses that don’t just grow.

They grow faster than their entire market.

The Outperformers Outlook identifies today’s fastest growing companies in Automotive, Tech, Healthcare and Food & Drink - and decodes the secrets to their success.

Scan to pre-register for the report

NEWS

7

Want to build a brand? First create your operating system GET COMFORTABLE with the uncomfortable.

Cede control. Realise you are designing an experience and an interface, not a message. Open up, share creativity and create brands with partners. The more, the better.

These were just some of the takeaways from yesterday’s R/GA seminar, which proposed we approach brands as operating systems, with underlying codes of purpose, design and technology, rather than attempting to navigate an increasingly digital world with the equivalent of Stone-Age tools.

“We’ve been speaking about Nike as an operating system for some time” TOM MORTON

“Over the last 25 years, the beautiful but not always compatible worlds of brand design and tech have come together,” said Tom Morton, R/GA’s global chief strategy officer. “Back in the day, that caused friction but then the centre of gravity shifted towards technology. Today, the most valuable brands in the world — Google, Apple, Amazon, Samsung and Microsoft — are all tech brands.”

As brands have morphed into “digital creatures”, the time has come to update the branding-building model. “Today, a brand is more an iterative work in

progress that needs building, not a finished piece of art that needs guarding,” said Tiffany Rolfe, R/ GA’s global chief creative officer. “Luckily, there’s already a model that drives everything in the digital world — the operating system. It serves as the interface between computer and user and guides internal operations. It enables applications to build on it and function together, and it updates to work better over time.”

Apply that definition to a company rather than a computer and you have, in essence, R/GA’s blueprint for designing and managing brands in a digital-first world.

Morton then cited examples of brands that have already run with R/GA’s approach — literally, in the case of Nike. “We’ve been speaking about Nike as an operating system for some time,” he said, adding that it was Nike’s willingness to embrace technological innovation to create value via products such as Nike PLAYlist, Nike Sync and the Nike+ FuelBand that “really gave us a perspective on how we can build brands differently”.

“In a world defined by interfaces and experiences, a brand should be driven by its builders,” Rolfe added.

“We need an open-ended design system that allows other people to build on it.”

Morton agreed: “We’re now building brands with fewer lone geniuses and more partners, who bring different approaches together to create something new. Ultimately, this is about breaking down that familiar false wall between marketing and product expertise.”

TIFFANY ROLFE

MICROSOFT AND MCANN IN ALPHABET DESIGN WIN, CONTD. evolve from a local point of view.”

Pulaar is spoken by 40 million people, but because it has no alphabet has been at risk of extinction. The Barry Brothers spent three decades building a rudimentary alphabet which Microsoft has now helped finesse.

Elements were taken from Fulani textiles culture to help inform the shape of the eventual alphabet.

Harris said: “When awarding the Grand Prix and Lions we asked ourselves: ‘Is it novel?

Did it have impact?

And is it the highest form of design?’

ADLaM was an example of how great design can make space for us as humans.”

There were also five Gold Lions: two for Japan, and one each for Brazil, Canada and Germany.

PUBLISHER MAX LEONARD EDITOR IN CHIEF JULIAN NEWBY MANAGING EDITOR DEBBIE LINCOLN REPORTERS ANDY FRY - CLIVE BULL - JO STEPHENS - NEIL CHURCHMAN - STUART BRAUN PHOTOGRAPHER YANN COATSALIOU LAYOUT DESIGN STUDIOA DESIGN HARRIET PALMER - SUNNIE NEWBY SYSTEMS CO-ORDINATION LENI SOPHIA ANTIPOLIS - T: +33 493 00 80 00 CANNES LIONS DAILY NEWS/ EDITORIAL T: 04 92 99 83 02 ADVERTISING IN CANNES LISA RAY +44 77 98 662 955 - NICKI WEBBER +1 912 308 6967 ADVERTISING PRODUCTION ROGER HALL PRINTER RICCOBONO OFFSET PRESSE, LE MUY GREEN PUBLISHING THE PAPER USED BY BOUTIQUE MEDIA INTERNATIONAL LTD IS A NATURAL, RECYCLABLE PRODUCT MADE FROM WOOD GROWN IN SUSTAINABLE FORESTS. THE MANUFACTURING PROCESS CONFORMS TO THE ENVIRONMENTAL REGULATIONS OF THE COUNTRY OF ORIGIN - PUBLISHED BY BOUTIQUE MEDIA INTERNATIONAL LTD - T: +44 20 7902 1942 - © 2023 CANNES LIONS

TOM MORTON

Cannes Beach Party Looking forward to seeing our members at Croise e Beach tomorrow at 21:30.

Become a member

Headline sponsor

Sponsors

Visit us at Hôtel Victoria to pick up this years comic

NEWS

9

Gorman on stage were Jane Lauder, executive vice-president, As Estée Lauder’s first-ever Global Joining enterprise marketing and chief data officer, and Anna Klein, senior global corporate affairs and ESG communications.

Changemaker, the poet and activist vice-president, Lauder said gender equality and equity had been at the forefront of the company for almost 80 years: “It started with my grandmother Amanda Gorman explained her who was mixing creams in her kitchen. Fast forward to today and mission to a packed Debussy Theatre when I think about the people who are making our products, our “FREEDOM is the ability to make our own choices and power is the ability to influence the choices of others,” Amanda Gorman said. “So when I think about influence it’s not necessarily that I want to mechanise the choices of other people — but I want to expand the choices they have available.”

In a session examining what it means to be an icon representing a brand and a generation, Gorman talked about her rise to fame after reciting her poem The Hill We Climb at President Joe Biden’s inauguration.

“I’ve been very fortunate to have a lot of visibility at a very young age and if I can use that visibility to make sure a light is shed on other people I can’t imagine a more profound use of my time,” she said.

‘I want to see more

product developers, our researchers, our innovators, we have over 70% of them that identify as women.”

Gorman said she was drawn to work with Estée Lauder because she wanted to partner with a brand that shared her values and allowed her to use her power to empower others. “Your team really came with such a clean and open slate. A lot of other conversations I had, really kind of wanted me to fit into a cookie cutter traditional spokesperson role,” she said.

“I want to see a more bright and beautiful diverse range of stories in the world. I want to see more storytellers, more voices and narratives that we have yet to see in history. So I am excited for those truths to be brought to light.”

storytellers’

10

AWARDS CEREMONY

Meet the winners

1

The Grand Auditorium was packed for the first Cannes Lions Awards show of 2023. Monday night saw Lions handed out for Pharma, Health & Wellness, Print & Publishing, Radio & Audio, Outdoor and the Grand Prix for Good 2

4

3

5

6

1 The Radio & Audio Grand Prix was collected by Brigid Alkema, chief creative officer at Clemenger BBDO. The winning campaign was entered by Colenso BBDO for Skinny

4 Ogilvy South Africa in Cape Town collected an Outdoor Gold Lion for ‘Bread of the Nation’, a hungeralleviating initiative for AB InBev

2 Chilean agency MRM Worldwide, Santiago, celebrated a Print & Publishing Gold for ‘We Didn’t Write This Campaign’ — created for NotMilk

5 The 2023 Pharma Grand Prix was deservingly won

by Dentsu Creative, Buenos Aires. The work, ‘Scrolling Therapy’, was on behalf of client Eurofarma

3 The team from Havas Paris picked up a Gold Health & Wellness Lion for the inclusive Anne De Gaulle initiative, created on behalf of Fondation Anne De Gaulle

6 The team from Special Auckland seized the Health & Wellness Grand Prix for ‘The Last Performance’, a humorous campaign on behalf of Partners Life

AWARDS CEREMONY

7

11

7 A Health & Wellness Gold Lion was the reward awaiting the UK’s AMV BBDO for their work on #Periodsomnia, created for client Bodyform/Libresse

8

8 The team from Rethink, Toronto, secured an Outdoor Gold for its campaign on behalf of Heinz Ketchup

9 The team from Publicis, Chicago, secured the Lions Health Grand Prix for Good, in recognition of the powerful impact of the ‘Working With Cancer’ pledge 10 Intouch Solutions of New York collected a Gold Lion in the Pharma category for ‘Inequality You Can’t Ignore’, a campaign on behalf of The Chrysalis Initiative 9

10 11 A Radio & Audio Gold was presented to BBDO, Toronto, for ‘Missing Matoaka’, a powerful campaign on behalf of Muskrat Magazine 12 Gut, Buenos Aires, from Argentina won a Print & Publishing Gold for ‘The Artois Probability’, a campaign created on behalf of client Stella Artois 13 Uncommon Creative Studio’s team from London celebrated winning the 2023 Outdoor Grand Prix, thanks to their British Airways campaign ‘A British Original’

11

14 Gut, São Paolo, collected a Radio & Audio Gold for ‘Files of Freedom’, a campaign for Mercado Libre

12

15 Healthcare Agency of the Year was Area 23, an IPG Health Network Company based in New York

16 The team from Grey, New York, secured a Pharma Gold for ‘The Most Beautiful Sound’, a campaign for the American Society of Clinical Oncology (ASCO)

13

17 The Print & Publishing Grand Prix was picked up

by Impact BBDO, Dubai, for Annahar’s courageous ‘Newspapers Inside A Newspaper Edition’

14

16

15

17

12

NEWS

Edelman says big brands must do more to include Hispanics

“CALL us what you want — Hispanics, Latinos, Latinx. Labels don’t matter and we won’t cancel you. But what does matter to us is representation, recognition and investment by big brands and media.”

This is how Hispanic media star Claudia Roma Edelman, founder and CEO of New York-based DEI non-profit foundation We Are All Human, describes her mission at this year’s Cannes Lions. And she will be taking that message on to the conference stage tomorrow, when she hosts Unveiling Hispanic Sentiment Insights for Forward-Looking Industry Strategy.

The fact that today’s event is only the second Hispanic seminar in the history of the

Lions reinforces Edelman’s contention that her demographic has been consistently ignored by the big

brands. “Hispanics are resilient, proud and united, but we feel disregarded,” Edelman said. “So this is a

CLAUDIA ROMA EDELMAN: “REPRESENTATION MATTERS”

call to brands and media to take action and start prioritising Latinos in their strategies.”

Quite apart from the issue of exclusion, discounting the US Hispanic market is bad business, she added: “If the US Hispanic community was a stand-alone country, we’d be the fifth largest in the world — bigger than the UK or Italy — so it’s not smart to ignore us.” Brands in need of more persuasion might also consider that US Hispanics are the largest and youngest cohort in the US, with a purchasing power of $2 trillion — statistics that represent a 30%-120% growth for Fortune 500 companies in the next five years.

In addition to explaining how brands can “activate

Weather: nature’s market forecaster WHATEVER the prevailing conditions, the weather has the ability to shape our individual lives, world events and ultimately consumer decisions. That’s the message from IBM’s The

Weather Company.

“Weather impacts every person on the planet every day,” CMO Randi Stipes told Lions Daily News.

“The weather impacts the decisions we make conTHE WEATHER COMPANY’S RANDI STIPES

sciously, or more often than not subconsciously. What we buy and how we feel.

“It can be as simple as influencing what you wear or it can influence your mood.

From a marketing standpoint we can leverage those insights to better connect with consumers and ensure the message is resonating at the right time.”

Stipes focuses on how the weather is altering in a session today, Future Gazers: Mother Nature’s Influence, Liquid Reality and Real Human Connections, Connecting Creativity to Neurodiversity (12.45, on the Terrace stage).

“When we talk about the influence of mother nature, we need to think about the fact that weather is becoming more erratic,” Stipes said, citing the heatwave that

brought record high temperatures to 100 different locations in Europe last Summer, and that parts of California had blizzard warnings and experienced snow.

“The influence of mother nature is becoming more profound because there are no longer these seasonal norms,” she said.

Understanding changes in the climate presents an opportunity for marketers to better understand the weather’s impact on consumers so that we can leverage those insights, she said: “We can’t control the forecast but we can extract the insights and better use them in our craft.”

To further illustrate the influence the weather has on our lives, the company has created an exhibition, The Weather Gallery, which explores how key events in time

the Hispanic market”, the seminar sees the launch of the 2023 Hispanic Sentiment Study, compiled in partnership with We Are All Human, Nielsen and TelevisaUnivision. The panel will also discuss the NFL’s pioneering efforts to embrace inclusivity in their marketing campaigns, notably the Super Bowl ads featuring Mexican flag football star Diana Flores. “Diana will be telling her story, which is very moving,” Edelman said. “She was once asked whether, when she was a child, she ever dreamed she’d be captain of the Mexican team and the star of a Super Bowl ad.

She replied that she never had dreams, because she never saw anybody like herself in ads or movies. It was only when she was a teenager and was exposed to role models that she felt she was allowed to have dreams of her own.”

might have turned out had conditions been different.

“We are exhibiting the weather’s influence on catalytic cultural and historical moments over time,” Stipes said. “This is a festival of creativity so we have enlisted artists from around the globe to use generative AI to reimagine what those moments would look like had there been a different weather condition.”

The Battle of Waterloo is one of the events featured at the gallery. “It was a muddied battlefield, so we’re imagining what if the conditions had been different? What if Napoleon had known the forecast? Might he have been victorious at Waterloo?”

The Weather Gallery is at 11 Sq. Mérimée and is open from 08.00 to 10.00 and 15.00 to 17.00

NEWS

13

Kevin Hart ‘wakes up

funny’

KEVIN Hart built his fame as a livewire comedian and actor, but the founder and chairman of the Hartbeat entertainment studio and marketing consultancy also helps brands add value by becoming funny.

Announced as the Entertainment Person of the Year 2023 by the Cannes Lions International Festival of Creativity, Hart spoke at the Debussy on Tuesday about his ability to fuse comedy with marketing and business through “seamless” brand partnerships.

Working across film, TV, radio, podcasts and more, Hartbeat has created a “media ecosystem” through which brands can grow, he said.

“We are not a company for the moment, but the future,” Hart told the packed auditorium. “How do we

amplify your story?”

Hart said it was important to enjoy the trust of brands that allow him to pitch and develop campaigns that “embed funny” into products from the likes of AT&T and sport betting company Draftkings.

Speaking with Jeffrey Katzenberg, entertainment industry executive, DreamWorks co-founder and founding partner at WndrCo, Hart said that “people love to laugh” and resonate with “comedy and colour.”

Hartbeat campaigns also reflect Hart’s authentic persona. “I wake up funny,” he said. “I am not a gimmick.”

But as Katzenberg noted, iconic brands often don’t relate to humour, even if 91% of respondents to one survey prefer funny brands.

Hart described Hartbeat’s partnership with Old Spice that developed “a synergy to grow the brand” through the comedy sports talk show, Cold as Balls. As Hart and his interviewees sit in ice baths, the Old Spice brand is integrated throughout comedic interactions with some of the biggest names in sport.

The key to the campaign’s success was creating a vehicle for consumer engagement “that is authentic and transparent,” Hart said.

Underlying this success was an ever-evolving partnership that also relied on the right talent, he added.

“The ecosystem of Kevin Hart is not Kevin Hart.”

There’s a creator in all of us.

Unlock yours on TikTok. Check out our six Creative Codes to get started.

Women’s sport is good for business

DAWN STALEY

WHY DO women’s sports receive less than 1% of sponsorship investments and less than 10% of media coverage compared to men’s sports?

That’s a question tackled

by The Formula for Real Change: A Focus on Women’s Sports, hosted by Rita Ferro, president, Disney Advertising, and featuring the legendary basketball player Dawn Staley.

Ferro started with some thought-provoking statistics: Today, girl’s participation in US high school sports is nearly 12 times higher than it was in 1972 but it is still nowhere near the figure for male sports. By the age of 14 girls drop out of sports at twice the rate of boys, “Disney has made a commitment to inclusive storytelling as a business imperative to

make sure that we are amplifying and being bullish on women’s sports,” Ferro said.

ESPN has 33,000 hours of women’s sports across the platform.

The NCAA women’s basketball tournament this year saw a 53% growth in revenue, year-on-year, and it was the highest rated NCAA women’s final in history.

“And across women’s sports our revenue is up 23% which means it’s good for business.

When brands come in it pays off for them,” she said.

One of the early pioneers of professional basketball for women was Dawn Staley, a three-times Olympic Gold medalist, and now a top coach, currently at the University of Carolina.

Joining Ferro on the Debussy stage, Staley talked about her

15

rise from humble beginnings in the Philadelphia projects to sporting stardom.

“I’m the youngest of five so everything in our household was competitive. We had one bathroom and seven people so you had to be able to be fast to get in there. I was a lot different to most girls my age. I was super, super competitive and I needed an outlet so I chose sports,” she said.

Staley is now the highest paid coach in women’s college basketball having signed a seven-year contract in 2021 for $22.4m.

“I do think we’re moving in the right direction. We are in a position where we are in high demand — we just need people to continue to embrace our sports because the future is incredibly bright,” Staley said.

16

NEWS

Lions School aims to nurture future stars of global creativity The Cannes Lions Festival isn’t just a destination for world-class creative work and visionary debates — it’s also a platform to shape the future of the industry.

As part of their commitment to tomorrow’s talent, event organisers have created a purpose-built campus at the heart of the Festival — the Cannes Lions School — in partnership with Deloitte Digital.

Home to the Lions Academies and Young Lions Competitions, it’s been designed to help the next generation of creative professionals grow their potential and learn from industry leaders.

As an overarching goal, the various academies help rising talent fast-track their careers and become the next generation of industry leaders. They combine inspiring classroom sessions with leading speakers, hands-on learning and coaching.

This year’s Brand Mar-

keters Academy is sponsored by Netflix and has Piedmont chief marketing officer, Douwe Bergsma, as dean. Also on board as tutor is Christie Clark, marketing manager at Found.

The Academy is a certificate programme for brand disruptors who want to unlock the power of creativity for themselves and brands. It’s an opportunity for participants to learn from CMOs, chief strategy officers, and creative directors.

The Creative Academy — sponsored by Canva — has Vann Graves, executive director of the Brandcenter at Virginia Commonwealth University, as dean. Nikolaos Pirounakis, creative lead at Bolster Group in Australia is the academy’s tutor. Also a certificate programme, it is designed to catapult young talent to the next level of their careers. Participants can expect intimate sessions

with world-renowned CEOs, CCOs, artists, actors, directors, journalists and creative superstars.

As part of a broad-based commitment to inclusion,

Academies help rising talent fast-track their careers and become the next generation of industry leaders

the Academies each grant five Lions Scholarships to individuals under 30 from 10 countries.

Recipients are given a fully funded trip to the Festival and this year hail from Brazil, Philippines, Costa Rica, Mexico, Pakistan, Kenya, Turkey, Switzerland, UK and US. Another respected creativity-led academy is the Roger Hatchuel Student

Academy, which has Serfi Altun, founder and CEO of Idea Bakery, as dean.

Sharing the heavy lifting is Leyla Baliyeva, junior art director at Thjnk Hamburg, as tutor. The Academy is a unique learning experience designed to help students interested in pursuing a creative path in advertising launch their careers. The programme helps students explore the various avenues and creative spaces they could work in after graduating.

No one ever stops learning during their career and this is reflected in the CMO Accelerator, in partnership with Microsoft and Spotify. The programme is led by Jim Stengel, CMO whisperer and former global marketing officer of Procter & Gamble and Suzanne Tosolini, brand strategy consultant at The Jim Stengel Company.

A premier learning programme for senior marketers, the CMO Acceler-

ator offers full week access to the Festival, as well as a customised two- day programme that equips marketing leaders with a strategy to deliver sustainable and enduring brand value for their organisations. Since 2013, over 325 alumni from 50 countries have attended.

Not to be overlooked are the Young Lions competitions, which are at the heart of the Cannes Lions School. Seven competitions will run over four days and the work will be judged by the Cannes Lions shortlisting jury.

This year, 450 competitors from 70 countries will have the opportunity to showcase their talent and achievements.

Other landmark initiatives across the week include Future Lions with AKQA, # C a n n e s Fo r A l l , T h e Jodi Harris Scholarship, Cephas Williams and the Black British Network, Perifa Lions and The Black Executive CMO Alliance (BECA). Launched in 2021, BECA aims to increase retention and representation of black marketing professionals in the C-suite.

VANN GRAVES

DOUWE BERGSMA

CHRISTIE CLARK

LEYLA KAMIL BALIYEVA

NIKOLAOS PIROUNAKIS

SUZANNE TOSOLINI

JIM STENGEL

SERFI ALTUN

So how do CMOs and agencies build cultures that deliver work that works?

Join WARC and Tariq Hassan, Chief Marketing and Customer Experience Officer McDonald’s USA, at The Terrace today at 10.30 to discover why culture is so important and get a chance to hear exclusive insights from a groundbreaking new WARC study into what it takes to build a culture of creative effectiveness.

Scan for a sample of the WARC study

FILM CRAFT — WINNERS

19

Grand Prix

FILM CRAFT WE CRY TOGETHER - A SHORT FILM PGLANG PGLANG, LOS ANGELES USA

CRAFT TRACK WINNERS /FILM CRAFT

20

GRAND PRIX A01/071 • USA •

DIRECTION TITLE • WE CRY TOGETHER - A SHORT FILM BRAND • PGLANG ENTERED BY • PGLANG, LOS ANGELES IDEA CREATION • PGLANG, LOS ANGELES PRODUCTION • PGLANG, LOS ANGELES / PARK PICTURES, LOS ANGELES POST PRODUCTION • PGLANG, LOS ANGELES / PARK PICTURES, LOS ANGELES

GOLD LIONS

POST PRODUCTION • SLANTED, TOKYO

A05/042 • USA •

CINEMATOGRAPHY TITLE • WE CRY TOGETHER - A SHORT FILM BRAND • PGLANG ENTERED BY • PGLANG, LOS ANGELES

TEXAS POST PRODUCTION • BRUTON STROUBE STUDIOS, ST. LOUIS

A01/212 • USA •

DIRECTION TITLE • PERIODSOMNIA

IDEA CREATION • PGLANG, LOS ANGELES

BRAND • LIBRESSE

PRODUCTION • PGLANG, LOS ANGELES / PARK PICTURES, LOS ANGELES

PRODUCT • LIBRESSE ENTERED BY • SOMESUCH, LOS ANGELES

POST PRODUCTION • PGLANG, LOS ANGELES / PARK PICTURES, LOS ANGELES

IDEA CREATION • AMV BBDO, LONDON

A07/006 • USA •

USE OF LICENSED / ADAPTED MUSIC

A01/208 • USA •

TITLE • THE GREATEST

PRODUCTION • SOMESUCH, LOS ANGELES POST PRODUCTION • TIME BASED ARTS, LONDON / 750MPH, LONDON / TRIM EDITING, LONDON

A01/298 • MEXICO •

DIRECTION

BRAND • APPLE

DIRECTION

TITLE • THE GREATEST

PRODUCT • APPLE - ACCESSIBILITY

TITLE • SHOUT

BRAND • APPLE

ENTERED BY • APPLE, CUPERTINO

BRAND • TELEFÓNICA

PRODUCT • APPLE

IDEA CREATION • APPLE, CUPERTINO

PRODUCT • MOVISTAR

ENTERED BY • SOMESUCH, LOS ANGELES

PRODUCTION • SOMESUCH, LONDON

ENTERED BY • VMLY&R MEXICO, MEXICO CITY •

IDEA CREATION • APPLE, CUPERTINO

MEDIA • APPLE, CUPERTINO

IDEA CREATION • VMLY&R MEXICO, MEXICO CITY •

PRODUCTION • SOMESUCH, LOS ANGELES

PR • APPLE, CUPERTINO

PRODUCTION • REBOLUCION, MEXICO CITY

MEDIA • APPLE, CUPERTINO

POST PRODUCTION • TRIM EDITING, LONDON

POST PRODUCTION • REBOLUCION, MEXICO CITY

POST PRODUCTION • TRIM EDITING, LONDON / COSMO STREET EDITORIAL, SANTA MONICA / BLACKSMITH, NEW YORK

A08/029 • JAPAN •

A02/020 • MEXICO •

ACHIEVEMENT IN PRODUCTION

SCRIPT

A02/140 • MEXICO •

TITLE • A TRAIN OF MEMORIES

TITLE • I’M A CRIMINAL

BRAND • SOTETSU

BRAND • GIRLS NOT BRIDES

PRODUCT • SOTETSU

PRODUCT • AWARENESS FILM

ENTERED BY • SIX INC., TOKYO

ENTERED BY • MEDIA.MONKS, MEXICO CITY IDEA CREATION • MEDIA.MONKS, MEXICO CITY

ENTERED BY • VMLY&R MEXICO, MEXICO CITY •

IDEA CREATION • SIX INC., TOKYO / GOOD DESIGN COMPANY, TOKYO / HAKUHODO INC., TOKYO / HAKUHODO KETTLE INC., TOKYO

IDEA CREATION • VMLY&R MEXICO, MEXICO CITY •

PRODUCTION • SPOON., TOKYO

PRODUCTION • REBOLUCION, MEXICO CITY

POST PRODUCTION • SLANTED, TOKYO

A02/51001 • THAILAND •

B04/053 • UNITED KINGDOM •

TITLE • GUT HEALTH

SCRIPT TITLE • SHOUT BRAND • TELEFÓNICA PRODUCT • MOVISTAR

POST PRODUCTION • REBOLUCION, MEXICO CITY

A03/007 • USA •

CASTING TITLE • THE GREATEST BRAND • APPLE PRODUCT • APPLE - ACCESSIBILITY ENTERED BY • APPLE, CUPERTINO IDEA CREATION • APPLE, CUPERTINO PRODUCTION • SOMESUCH, LONDON MEDIA • APPLE, CUPERTINO PR • APPLE, CUPERTINO POST PRODUCTION • TRIM EDITING, LONDON

PRODUCTION • ORIENTAL FILMS, MEXICO CITY

SCRIPT ANIMATION TITLE • PHARRELL, 21 SAVAGE AND TYLER, THE CREATOR - CASH IN CASH OUT BRAND • I AM OTHER PRODUCT • PHARRELL, 21 SAVAGE AND TYLER, THE CREATOR - CASH IN CASH OUT ENTERED BY • ELECTRIC THEATRE COLLECTIVE, LONDON

BRAND • DUTCHIE PRODUCT • DUTCHIE ENTERED BY • OGILVY, BANGKOK IDEA CREATION • OGILVY, BANGKOK PRODUCTION • SUNETA HOUSE, BANGKOK

A03/147 • UNITED KINGDOM •

IDEA CREATION • I AM OTHER, BEVERLY HILLS

CASTING

PRODUCTION • DIVISION, PARIS

TITLE • ME, MY AUTISM & I

POST PRODUCTION • ELECTRIC THEATRE COLLECTIVE, LONDON

BRAND • RECKITT AND AMBITIOUS ABOUT AUTISM PRODUCT • VANISH ENTERED BY • HAVAS, LONDON

A04/100 • JAPAN •

PRODUCTION DESIGN / ART DIRECTION

IDEA CREATION • HAVAS, LONDON

SILVER LIONS

TITLE • A TRAIN OF MEMORIES

A01/091 • USA •

BRAND • SOTETSU

DIRECTION

PRODUCT • SOTETSU ENTERED BY • SIX INC., TOKYO IDEA CREATION • SIX INC., TOKYO / GOOD DESIGN COMPANY, TOKYO / HAKUHODO INC., TOKYO / HAKUHODO KETTLE INC., TOKYO PRODUCTION • SPOON., TOKYO

TITLE • THE RABBIT HOLE BRAND • SOS INTERNATIONAL

PRODUCTION • SMUGGLER, LONDON MEDIA • ZENITH, LONDON PR • ONE GREEN BEAN, LONDON

A03/184 • UNITED KINGDOM •

PRODUCT • SOS INTERNATIONAL

CASTING

ENTERED BY • SOS INTERNATIONAL, GLENDALE

TITLE • THE COST OF BEAUTY

IDEA CREATION • JYRA FILMS, TEXAS

BRAND • DOVE MASTERBRAND

PRODUCTION • TAO/S, LOS ANGELES / JYRA FILMS,

PRODUCT • DOVE

CRAFT TRACK WINNERS /FILM CRAFT

21

ENTERED BY • OGILVY, LONDON

PRODUCT • PANASONIC

ANGELES

IDEA CREATION • OGILVY, LONDON / OGILVY, TORONTO

ENTERED BY • SPOON., TOKYO

PRODUCTION • ICONOCLAST, LOS ANGELES / PRIMO CONTENT, BUENOS AIRES

PRODUCTION • SMUGGLER, LONDON

PRODUCTION • SPOON., TOKYO

MEDIA • MINDSHARE, NEW YORK PR • EDELMAN, NEW YORK POST PRODUCTION • FINAL CUT, NEW YORK / SIGNIFICANT OTHERS, LOS ANGELES

IDEA CREATION • GOOD DESIGN COMPANY, TOKYO MEDIA • HAKUHODO, KYOTO POST PRODUCTION • MCRAY, TOKYO

B01/082 • USA • A04/091 • USA •

PRODUCTION DESIGN / ART DIRECTION TITLE • QUIET THE NOISE BRAND • APPLE PRODUCT • AIRPODS PRO ENTERED BY • ICONOCLAST, LOS ANGELES IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES PRODUCTION • ICONOCLAST, LOS ANGELES

A05/055 • CANADA •

CINEMATOGRAPHY TITLE • IMMORTAL BRAND • ROYAL ONTARIO MUSEUM (ROM) PRODUCT • ROYAL ONTARIO MUSEUM ENTERED BY • BROKEN HEART LOVE AFFAIR, TORONTO IDEA CREATION • BROKEN HEART LOVE AFFAIR, TORONTO PRODUCTION • SCOUTS HONOUR, TORONTO / MOONLIGHTING, CAPE TOWN / COSMESIS PROSTHETICS STUDIO, CAPE TOWN / KAMIKAZE CASTING, WESTERN CAPE POST PRODUCTION • NIMIOPERE, TORONTO / MOTIF STUDIOS, CAPE TOWN / ALTER EGO, TORONTO / RAJAKOVIC ELECTRIC, TORONTO / TANTRUM STUDIO, TORONTO

A07/062 • UNITED KINGDOM •

USE OF LICENSED / ADAPTED MUSIC

EDITING TITLE • PERIODSOMNIA BRAND • LIBRESSE PRODUCT • LIBRESSE ENTERED BY • SOMESUCH, LOS ANGELES IDEA CREATION • AMV BBDO, LONDON PRODUCTION • SOMESUCH, LOS ANGELES POST PRODUCTION • TIME BASED ARTS, LONDON / 750MPH, LONDON / TRIM EDITING, LONDON

B02/020 • USA •

PRODUCT • LIBRESSE ENTERED BY • SOUNDTREE MUSIC, LONDON IDEA CREATION • AMV BBDO, LONDON PRODUCTION • SOMESUCH, LONDON POST PRODUCTION • SOUNDTREE MUSIC, LONDON

A07/109 • MEXICO •

USE OF LICENSED / ADAPTED MUSIC

BRAND • LIBRESSE PRODUCT • LIBRESSE ENTERED BY • SOMESUCH, LOS ANGELES IDEA CREATION • AMV BBDO, LONDON PRODUCTION • SOMESUCH, LOS ANGELES POST PRODUCTION • TIME BASED ARTS, LONDON / 750MPH, LONDON / TRIM EDITING, LONDON

TITLE • REACTOR BRAND • WOODKID

TITLE • UNVEIL BRAND • PANASONIC

IDEA CREATION • PGLANG, LOS ANGELES PRODUCTION • PGLANG, LOS ANGELES / PROJECT3, LOS ANGELES POST PRODUCTION • PGLANG, LOS ANGELES / PROJECT3, LOS ANGELES

A01/073 • USA •

DIRECTION TITLE • THE SINGULARITY BRAND • SQUARESPACE PRODUCT • SQUARESPACE ENTERED BY • SQUARESPACE, NEW YORK IDEA CREATION • SQUARESPACE, NEW YORK PRODUCTION • SMUGGLER, LOS ANGELES

PRODUCT • WOODKID ENTERED BY • SMUGGLER, LOS ANGELES IDEA CREATION • WOODKID, LOS ANGELES PRODUCTION • STINK STUDIOS, LONDON

A01/122 • URUGUAY •

DIRECTION TITLE • TRAJECTORY BRAND • RED CROSS

B05/006 • GIBRALTAR •

VISUAL EFFECTS TITLE • ROCKY BRAND • LADBROKES PRODUCT • LADBROKES ENTERED BY • LADBROKES, GIBRALTAR

PRODUCT • RED CROSS ENTERED BY • PRIMO AUDIOVISUAL SA (INVOICE), MONTEVIDEO IDEA CREATION • TBWA\ESPAÑA, MADRID PRODUCTION • PRIMO, BUENOS AIRES POST PRODUCTION • METROPOLITANA, MADRID / BEAT MUSIC, MADRID

IDEA CREATION • NEVERLAND, LONDON PRODUCTION • MJZ, LOS ANGELES MEDIA • THE7STARS, LONDON

A01/201 • USA •

DIRECTION TITLE • QUIET THE NOISE BRAND • APPLE PRODUCT • AIRPODS PRO ENTERED BY • ICONOCLAST, LOS ANGELES

B05/036 • UNITED KINGDOM •

VISUAL EFFECTS TITLE • APPLE - QUIET THE NOISE

ACHIEVEMENT IN PRODUCTION

ENTERED BY • CASH APP, NEW YORK

POST PRODUCTION • / BLACK KITE STUDIOS LTD, LONDON / HEARD CITY, NEW YORK / ACTIVE THEORY, LOS ANGELES

IDEA CREATION • VMLY&R MEXICO, MEXICO CITY •

A08/027 • JAPAN •

PRODUCT • CASH APP

ANIMATION

POST PRODUCTION • FINAL CUT, LONDON / SELECTED WORKS, LONDON / 750MPH, LONDON / RESILIENT MUSIC LLP, LONDON

POST PRODUCTION • REBOLUCION, MEXICO CITY

BRAND • CASH APP

PR • SQUARESPACE, NEW YORK

BRAND • TELEFÓNICA

PRODUCTION • REBOLUCION, MEXICO CITY

DIRECTION TITLE • ‘‘BALCONY’’

MEDIA • SQUARESPACE, NEW YORK

PR • FINN PARTNERS, LONDON

ENTERED BY • VMLY&R MEXICO, MEXICO CITY •

A01/061 • USA •

B04/070 • USA •

TITLE • SHOUT PRODUCT • MOVISTAR

BRONZE LIONS

COLOUR CORRECTION / GRADING TITLE • PERIODSOMNIA

TITLE • PERIODSOMNIA BRAND • LIBRESSE

POST PRODUCTION • ELECTRIC THEATRE COLLECTIVE, LONDON / FINAL CUT, LOS ANGELES / FORMOSA, SANTA MONICA / BARKING OWL, LOS ANGELES

BRAND • APPLE PRODUCT • APPLE ENTERED BY • ELECTRIC THEATRE COLLECTIVE, LONDON IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS

IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES PRODUCTION • ICONOCLAST, LOS ANGELES

A01/317 • THAILAND •

DIRECTION CAMPAIGN TITLE • THE EYES BRAND • VOIZ

CRAFT TRACK WINNERS /FILM CRAFT

22

PRODUCT • VOIZ ENTERED BY • OGILVY, BANGKOK IDEA CREATION • OGILVY, BANGKOK PRODUCTION • FACTORY01, BANGKOK

A03/177 • NEW ZEALAND •

CASTING TITLE • THROUGH MY EYES BRAND • WAKA KOTAHI PRODUCT • WAKA KOTAHI ANTI SPEEDING CAMPAIGN

A01/318 • THAILAND •

DIRECTION CAMPAIGN TITLE • LEFT AND RIGHT

ENTERED BY • RUSKIN, AUCKLAND IDEA CREATION • FCB NEW ZEALAND, AUCKLAND PRODUCTION • RUSKIN, AUCKLAND

ENTERED BY • OGILVY, BANGKOK IDEA CREATION • OGILVY, BANGKOK PRODUCTION • FACTORY01, BANGKOK

A04/007 • FRANCE •

PRODUCTION DESIGN / ART DIRECTION TITLE • THE BALL OF YARN BRAND • WINAMAX PRODUCT • ONLINE GAMBLING

A02/068 • ARGENTINA •

SCRIPT TITLE • TRAJECTORY BRAND • RED CROSS PRODUCT • RED CROSS ENTERED BY • PRIMO, BUENOS AIRES

ENTERED BY • TBWA\ PARIS, PARIS IDEA CREATION • TBWA\ PARIS, PARIS PRODUCTION • SOLAB, PARIS / \ELSE, PARIS POST PRODUCTION • DIGITAL DISTRICT, PARIS / \ ELSE, PARIS

A05/069 • DENMARK •

PRODUCTION • PRIMO CONTENT, BUENOS AIRES

CINEMATOGRAPHY

POST PRODUCTION • METROPOLITANA, MADRID / BEAT MUSIC, MADRID

TITLE • IRAN-E MAN BRAND • PAIRI DAEZA PRODUCT • PAIRI DAEZA SCARVES

SCRIPT TITLE • THE COST OF BEAUTY

ENTERED BY • NEW-LAND, COPENHAGEN IDEA CREATION • NEW-LAND, COPENHAGEN PRODUCTION • NEW-LAND, COPENHAGEN

BRAND • DOVE MASTERBRAND PRODUCT • DOVE

A05/076 • ARGENTINA •

ENTERED BY • OGILVY, LONDON

CINEMATOGRAPHY

IDEA CREATION • OGILVY, LONDON / OGILVY, TORONTO PRODUCTION • SMUGGLER, LONDON MEDIA • MINDSHARE, NEW YORK PR • EDELMAN, NEW YORK POST PRODUCTION • FINAL CUT, NEW YORK / SIGNIFICANT OTHERS, LOS ANGELES

TITLE • TRAJECTORY BRAND • RED CROSS PRODUCT • RED CROSS ENTERED BY • PRIMO, BUENOS AIRES IDEA CREATION • TBWA\ESPAÑA, MADRID PRODUCTION • PRIMO CONTENT, BUENOS AIRES POST PRODUCTION • METROPOLITANA, MADRID / BEAT MUSIC, MADRID

TITLE • GUT HEALTH BRAND • DUTCHIE PRODUCT • DUTCHIE ENTERED BY • OGILVY, BANGKOK IDEA CREATION • OGILVY, BANGKOK PRODUCTION • SUNETA HOUSE, BANGKOK

A05/145 • MEXICO •

CINEMATOGRAPHY TITLE • SHOUT BRAND • TELEFÓNICA PRODUCT • MOVISTAR ENTERED BY • VMLY&R MEXICO, MEXICO CITY • IDEA CREATION • VMLY&R MEXICO, MEXICO CITY • PRODUCTION • REBOLUCION, MEXICO CITY

A03/169 • MEXICO •

BRAND • TELEFÓNICA PRODUCT • MOVISTAR ENTERED BY • VMLY&R MEXICO, MEXICO CITY • IDEA CREATION • VMLY&R MEXICO, MEXICO CITY • PRODUCTION • REBOLUCION, MEXICO CITY POST PRODUCTION • REBOLUCION, MEXICO CITY

PRODUCT • BAMBOO HANDLE BAGS IDEA CREATION • TSUZUKU, TOKYO / DENTSU INC., TOKYO PRODUCTION • GHOSTITCH INC., TOKYO / GEEK PICTURES INC., TOKYO MEDIA • DENTSU INC., TOKYO PR • DENTSU INC., TOKYO

A07/010 • USA •

USE OF LICENSED / ADAPTED MUSIC TITLE • RELAX, IT’S IPHONE – ACTION MODE PRODUCT • IPHONE 14 ENTERED BY • APPLE, CUPERTINO IDEA CREATION • APPLE, CUPERTINO PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES POST PRODUCTION • WORK EDITORIAL, LOS ANGELES / BLACKSMITH, NEW YORK

A07/061 • UNITED KINGDOM •

USE OF LICENSED / ADAPTED MUSIC TITLE • ODE TO DADS BRAND • PROSTATE CANCER UK PRODUCT • PROSTATE CANCER CHARITY ENTERED BY • BBH, LONDON IDEA CREATION • BBH, LONDON PRODUCTION • SOMESUCH, LONDON

A08/004 • GIBRALTAR •

ACHIEVEMENT IN PRODUCTION TITLE • ROCKY PRODUCT • LADBROKES ENTERED BY • LADBROKES, GIBRALTAR IDEA CREATION • NEVERLAND, LONDON PRODUCTION • MJZ, LOS ANGELES MEDIA • THE7STARS, LONDON PR • FINN PARTNERS, LONDON POST PRODUCTION • FINAL CUT, LONDON / SELECTED WORKS, LONDON / 750MPH, LONDON / RESILIENT MUSIC LLP, LONDON

POST PRODUCTION • REBOLUCION, MEXICO CITY

CASTING TITLE • SHOUT

BRAND • GUCCI

BRAND • LADBROKES

A03/164 • THAILAND •

CASTING

USE OF ORIGINAL MUSIC TITLE • KAGUYA BY GUCCI

BRAND • APPLE

IDEA CREATION • TBWA\ESPAÑA, MADRID

A02/157 • UNITED KINGDOM •

A06/018 • JAPAN •

ENTERED BY • DENTSU INC., TOKYO

BRAND • VOIZ PRODUCT • VOIZ

POST PRODUCTION • ATTICUS, SYDNEY / RUMBLE STUDIOS, SYDNEY

A08/044 • USA • A06/010 • AUSTRALIA •

ACHIEVEMENT IN PRODUCTION

USE OF ORIGINAL MUSIC

TITLE • QUIET THE NOISE

TITLE • THE RELUCTANT SHANTY BRAND • AUSTRALIA FOR UNHCR PRODUCT • REFUGEE AWARENESS ENTERED BY • FINCH, SYDNEY IDEA CREATION • BMF, SYDNEY PRODUCTION • FINCH, SYDNEY

BRAND • APPLE PRODUCT • AIRPODS PRO ENTERED BY • ICONOCLAST, LOS ANGELES IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES PRODUCTION • ICONOCLAST, LOS ANGELES

CRAFT TRACK WINNERS /FILM CRAFT

23

PRODUCT • COCA-COLA

ACHIEVEMENT IN PRODUCTION

ENTERED BY • ELECTRIC THEATRE COLLECTIVE, LONDON

TITLE • BUSCAPÉ. BACK TO THE CITY OF GOD. BRAND • TELEFÓNICA VIVO & MOTOROLA PRODUCT • MOTOROLA EDGE 30 ULTRA 5G ENTERED BY • VMLY&R, SAO PAULO IDEA CREATION • VMLY&R, SAO PAULO PRODUCTION • O2 FILMES, SAO PAULO / SUPERSONICA, SAO PAULO

IDEA CREATION • BLITZWORKS, LEAMINGTON SPA PRODUCTION • HEADSUP, LONDON / ACADEMY FILMS, LONDON / TENTHREE , LONDON / RADIOACTIVE SHELTER, N/A POST PRODUCTION • ELECTRIC THEATRE COLLECTIVE, LONDON / ELECTRIC THEATRE COLLECTIVE, LONDON / YESSIAN, NEW YORK

MEDIA • VMLY&R, SAO PAULO POST PRODUCTION • O2 FILMES, SAO PAULO

B05/051 • JAPAN •

VISUAL EFFECTS B01/116 • NEW ZEALAND •

TITLE • A TRAIN OF MEMORIES

EDITING

BRAND • SOTETSU

TITLE • THROUGH MY EYES BRAND • WAKA KOTAHI PRODUCT • WAKA KOTAHI ANTI SPEEDING CAMPAIGN ENTERED BY • RUSKIN, AUCKLAND IDEA CREATION • FCB NEW ZEALAND, AUCKLAND PRODUCTION • RUSKIN, AUCKLAND

B02/016 • ARGENTINA •

COLOUR CORRECTION / GRADING TITLE • TRAJECTORY BRAND • RED CROSS PRODUCT • RED CROSS ENTERED BY • PRIMO, BUENOS AIRES IDEA CREATION • TBWA\ESPAÑA, MADRID PRODUCTION • PRIMO CONTENT, BUENOS AIRES POST PRODUCTION • METROPOLITANA, MADRID / BEAT MUSIC, MADRID

B03/018 • GERMANY •

SOUND DESIGN TITLE • THE RIFT BRAND • PENNY PRODUCT • PENNY ENTERED BY • SERVICEPLAN, MUNICH IDEA CREATION • SERVICEPLAN, MUNICH PRODUCTION • ANORAK FILM GMBH, BERLIN MEDIA • REWE DIGITAL, COLOGNE POST PRODUCTION • TIME BASED ARTS, LONDON

B03/079 • UNITED KINGDOM •

SOUND DESIGN TITLE • ME, MY AUTISM & I BRAND • RECKITT AND AMBITIOUS ABOUT AUTISM PRODUCT • VANISH ENTERED BY • HAVAS, LONDON IDEA CREATION • HAVAS, LONDON PRODUCTION • SMUGGLER, LONDON MEDIA • ZENITH, LONDON PR • ONE GREEN BEAN, LONDON

B04/013 • UNITED KINGDOM •

ANIMATION TITLE • THE COCA-COLA COMPANY - MASTERPIECE BRAND • COCA-COLA

PRODUCT • SOTETSU ENTERED BY • SIX INC., TOKYO IDEA CREATION • SIX INC., TOKYO / GOOD DESIGN COMPANY, TOKYO / HAKUHODO INC., TOKYO / HAKUHODO KETTLE INC., TOKYO PRODUCTION • SPOON., TOKYO POST PRODUCTION • SLANTED, TOKYO

B05/058 • USA •

VISUAL EFFECTS TITLE • THE HEART PART 5 BRAND • KENDRICK LAMAR PRODUCT • THE HEART PART 5 ENTERED BY • PGLANG, LOS ANGELES IDEA CREATION • PGLANG, LOS ANGELES PRODUCTION • PGLANG, LOS ANGELES POST PRODUCTION • DEEP VOODOO, LOS ANGELES / DEEP VOODOO, LOS ANGELES

B05/068 • USA •

VISUAL EFFECTS TITLE • SHARE THE JOY BRAND • APPLE PRODUCT • AIRPODS ENTERED BY • BLACKSMITH, NEW YORK IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES PRODUCTION • MJZ, LOS ANGELES POST PRODUCTION • BLACKSMITH, NEW YORK

FILM CRAFT

A08/065 • BRAZIL •

DIGITAL CRAFT — WINNERS

24

Grand Prix

DIGITAL CRAFT NEVER DONE EVOLVING FEAT SERENA NIKE AKQA, SAO PAULO BRAZIL

25

CRAFT TRACK WINNERS/DIGITAL CRAFT

GRAND PRIX C04/020 • BRAZIL •

CURATION OF DATA

PRODUCT • PAWS NY ENTERED BY • KLICK HEALTH, TORONTO IDEA CREATION • KLICK HEALTH, TORONTO PRODUCTION • LIGHTFARM STUDIOS, RIO DE JANEIRO / JAMUTE, SÁO PAULO

TITLE • NEVER DONE EVOLVING FEAT SERENA BRAND • NIKE PRODUCT • NIKE ENTERED BY • AKQA, SÁO PAULO

POST PRODUCTION • PAY4BRAIN, SÁO PAULO / JAMUTE, SÁO PAULO

D01/063 • BRAZIL • INNOVATIVE USE OF TECHNOLOGY

A04/012 • CANADA •

MUSIC / SOUND DESIGN

TITLE • NEVER DONE EVOLVING FEAT SERENA BRAND • NIKE PRODUCT • NIKE

IDEA CREATION • AKQA, SÁO PAULO / AKQA, PORTLAND / AKQA, MELBOURNE

TITLE • MISSING MATOAKA

PRODUCTION • / HEFTY, SÁO PAULO

PRODUCT • ONLINE MAGAZINE

IDEA CREATION • AKQA, SÁO PAULO / AKQA, PORTLAND / AKQA, MELBOURNE

ENTERED BY • BBDO, TORONTO

PRODUCTION • / HEFTY, SÁO PAULO

IDEA CREATION • BBDO, TORONTO

POST PRODUCTION • / HEFTY, SÁO PAULO / STUDIO ZEBRA, FLORIANOPOLIS

POST PRODUCTION • / HEFTY, SÁO PAULO / STUDIO ZEBRA, FLORIANOPOLIS

BRAND • MUSKRAT MAGAZINE

PRODUCTION • FLARE BBDO, TORONTO

GOLD LIONS B03/009 • USA •

PERSONALISED STORYTELLING & EXP TITLE • WRAPPED ON PLATFORM EXPERIENCE BRAND • SPOTIFY IN-HOUSE PRODUCT • SPOTIFY IN-HOUSE ENTERED BY • SPOTIFY IN-HOUSE, NEW YORK IDEA CREATION • SPOTIFY IN-HOUSE, NEW YORK PRODUCTION • SPOTIFY IN-HOUSE, NEW YORK MEDIA • SPOTIFY IN-HOUSE, NEW YORK PR • SPOTIFY IN-HOUSE, NEW YORK

PR • GLOSSY PR, TORONTO / HYPE PR, TORONTO D01/066 • GUATEMALA • A05/004 • GERMANY •

INNOVATIVE USE OF TECHNOLOGY

AESTHETIC DESIGN (INCL. UI)

TITLE • THE SMART LEGACY

TITLE • FAQ YOU – AN EDUCATIONAL REVOLUTION BRAND • OHHH! FOUNDATION PRODUCT • FAQ YOU ENTERED BY • LOVED, HAMBURG IDEA CREATION • LOVED, HAMBURG PRODUCTION • LOVED, HAMBURG / THJNK, HAMBURG

POST PRODUCTION • SPOTIFY IN-HOUSE, NEW YORK A05/031 • GERMANY • C04/019 • BRAZIL •

CURATION OF DATA TITLE • TRANSPARENCY CARD BRAND • CONGRESSO EM FOCO PRODUCT • TRANSPARENCY CARD ENTERED BY • AKQA, SÁO PAULO IDEA CREATION • AKQA, SÁO PAULO PRODUCTION • PAY4BRAIN, SÁO PAULO / JAMUTE, SÁO PAULO MEDIA • AKQA, SÁO PAULO POST PRODUCTION • PAY4BRAIN, SÁO PAULO / JAMUTE, SÁO PAULO

ENTERED BY • AKQA, SÁO PAULO

AESTHETIC DESIGN (INCL. UI) TITLE • LEGACY OF TOMORROW BRAND • ARTIFICIAL ROME GMBH PRODUCT • A METAVERSE FASHION WEEK EVENT ENTERED BY • METAVERSE FASHION WEEK, BERLIN IDEA CREATION • ARTIFICIAL ROME, BERLIN / LIGANOVA, THE BRAND RETAIL COMPANY, STUTTGART PRODUCTION • GERMAN WAHNSINN, HAMBURG

BRAND • IFTHEN. INC PRODUCT • THE SMART LEGACY ENTERED BY • DDB CENTR0, GUATEMALA CITY IDEA CREATION • EL TAIER DDB, GUATEMALA PRODUCTION • FILMICO, GUATEMALA

BRONZE LIONS A01/017 • SINGAPORE •

DIGITAL ILLUSTRATION & IMAGE DESIGN TITLE • KAMI BRAND • DOWN SYNDROME INTERNATIONAL PRODUCT • DOWN SYNDROME INTERNATIONAL ENTERED BY • FORSMAN & BODENFORS, SINGAPORE IDEA CREATION • FORSMAN & BODENFORS, SINGAPORE PRODUCTION • THE DIIGITALS, DORSET / HARPI SIM, SINGAPORE PR • FORSMAN & BODENFORS, SINGAPORE

A07/018 • USA •

EXPERIENCE DESIGN: MULTI-PLATFORM

POST PRODUCTION • FUSE, SINGAPORE

TITLE • KNOCK AT THE CABIN

A02/011 • JAPAN •

BRAND • CANON USA

VIDEO / MOVING IMAGE

D04/049 • UNITED KINGDOM •

PRODUCT • CANON USA

TITLE • A TRAIN OF MEMORIES

METAVERSE, NEW REALITIES & TECH

ENTERED BY • FCB CHICAGO

BRAND • SOTETSU

IDEA CREATION • FCB CHICAGO

PRODUCT • SOTETSU

PRODUCTION • UNIT9, LOS ANGELES / UNIVERSAL STUDIOS, LOS ANGELES

ENTERED BY • SIX INC., TOKYO

TITLE • GORILLAZ PRESENTS BRAND • GORILLAZ PRODUCT • GORILLAZ MUSIC ENTERED BY • NEXUS STUDIOS, LONDON IDEA CREATION • NEXUS STUDIOS, LONDON / GOOGLE, NEW YORK / ELEVEN MANAGEMENT, LONDON / GORILLAZ, LONDON PRODUCTION • NEXUS STUDIOS, LONDON MEDIA • OUTFRONT MEDIA, LOS ANGELES CALIFORNIA / OCEAN OUTDOOR, LONDON

SILVER LIONS A03/004 • CANADA •

MOTION GRAPHICS DESIGN & ANIMATION TITLE • THE BRIDGE BRAND • PAWS NY

PR • SUNSHINE SACHS MORGAN & LYLIS, LOS ANGELES

IDEA CREATION • SIX INC., TOKYO / GOOD DESIGN COMPANY, TOKYO / HAKUHODO INC., TOKYO / HAKUHODO KETTLE INC., TOKYO

POST PRODUCTION • 456 STUDIOS, CHICAGO

PRODUCTION • SPOON., TOKYO POST PRODUCTION • SLANTED, TOKYO

B02/023 • BRAZIL •

REAL-TIME CONTEXTUAL CONTENT

B01/007 • USA •

TITLE • TRANSPARENCY CARD

CROSS-CHANNEL STORYTELLING

BRAND • CONGRESSO EM FOCO

TITLE • WRAPPED DESIGN

PRODUCT • TRANSPARENCY CARD

BRAND • SPOTIFY IN-HOUSE

ENTERED BY • AKQA, SÁO PAULO

PRODUCT • SPOTIFY IN-HOUSE

IDEA CREATION • AKQA, SÁO PAULO

ENTERED BY • SPOTIFY IN-HOUSE, NEW YORK

PRODUCTION • PAY4BRAIN, SÁO PAULO / JAMUTE, SÁO PAULO

IDEA CREATION • SPOTIFY IN-HOUSE, NEW YORK

MEDIA • AKQA, SÁO PAULO

MEDIA • SPOTIFY IN-HOUSE, NEW YORK

PRODUCTION • SPOTIFY IN-HOUSE, NEW YORK

CRAFT TRACK WINNERS/DIGITAL CRAFT

26

ENTERED BY • OGILVY, HONG KONG

POST PRODUCTION • SPOTIFY IN-HOUSE, NEW YORK

IDEA CREATION • OGILVY, HONG KONG

B03/013 • USA •

PERSONALISED STORYTELLING & EXP TITLE • GOOGLE BLACK-OWNED FRIDAY 2023 BRAND • GOOGLE PRODUCT • BLACK-OWNED FRIDAY ENTERED BY • GOOGLE, NEW YORK IDEA CREATION • GOOGLE, NEW YORK / BBH, NEW YORK / SCHEME ENGINE, LOS ANGELES PRODUCTION • BBH, NEW YORK / SCHEME ENGINE, LOS ANGELES / REHAB, LONDON

PRODUCTION • VERTICURL VIETNAM, HO CHI MINH CITY

D04/051 • MEXICO •

METAVERSE, NEW REALITIES & TECH TITLE • V-LAND BRAND • SABA MEXICO (GLOBALLY KNOWN AS BODYFORM) PRODUCT • SABA PERIOD CARE PRODUCTS (PADS & TAMPONS) ENTERED BY • DENTSU CREATIVE, MEXICO CITY

PR • GOOGLE, NEW YORK

IDEA CREATION • DENTSU CREATIVE, MEXICO CITY

POST PRODUCTION • CUT+RUN, NEW YORK / CARBON, NEW YORK CITY / CO3, NEW YORK / CO3, NEW YORK / CO3, NEW YORK

PR • PLURAL COMMUNICATIONS, MEXICO CITY

C03/017 • GERMANY •

DATA VISUALISATION TITLE • CLIMATE REALISM BRAND • WWF GERMANY PRODUCT • WWF GERMANY ENTERED BY • LEO BURNETT, FRANKFURT IDEA CREATION • LEO BURNETT, FRANKFURT PRODUCTION • DIGITAS PIXELPARK, BERLIN MEDIA • STARCOM, FRANKFURT PR • MSL, FRANKFURT

C04/022 • USA •

CURATION OF DATA TITLE • SEE MY SKIN BRAND • VASELINE PRODUCT • VASELINE ENTERED BY • EDELMAN, NEW YORK IDEA CREATION • EDELMAN, NEW YORK PRODUCTION • EDELMAN, NEW YORK / U-STUDIO, NEW YORK CITY / GIRL CULTURE FILMS, CALIFORNIA MEDIA • MINDSHARE, NEW YORK PR • EDELMAN, NEW YORK POST PRODUCTION • CAROUSEL, LONG BEACH / BIG SYNC MUSIC, LONDON / SONIC UNION, NEW YORK

D01/058 • USA •

INNOVATIVE USE OF TECHNOLOGY TITLE • DREAMCASTER BRAND • MICHELOB ULTRA PRODUCT • MICHELOB ULTRA ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • HELO, SANTA MONICA / NEPYRU, LONDON / DAHOUSE AUDIO, LOS ANGELES PR • 3 PM, NEW YORK

D02/001 • HONG KONG SAR •

NATIVE & BUILT-IN FEATURE INTEG TITLE • UNDERCOVER BRAND • WOMEN HELPING WOMEN ASIA PRODUCT • WOMEN HELPING WOMEN

PRODUCTION • DENTSU CREATIVE, MEXICO CITY / DENTSU CREATIVE, MILAN

DIGITAL CRAFT

PR • SPOTIFY IN-HOUSE, NEW YORK

INDUSTRY CRAFT — WINNERS

28

Grand Prix

INDUSTRY CRAFT MY JAPAN RAILWAY JR GROUP DENTSU INC., TOKYO JAPAN

CRAFT TRACK WINNERS /INDUSTRY CRAFT

GRAND PRIX B01/031 • JAPAN •

BRAND & COMMUNICATIONS DESIGN TITLE • MY JAPAN RAILWAY BRAND • JR GROUP PRODUCT • JAPAN RAILWAY 150TH ANNIVERSARY CAMPAIGN

29

D02/014 • FRANCE •

BRAND • BRITISH AIRWAYS

OUTDOOR CAMPAIGN

PRODUCT • TRANSPORT

TITLE • LAP 112 BRAND • HONDA MOTO FRANCE PRODUCT • HONDA MOTO FRANCE

ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON

ENTERED BY • DDB, PARIS IDEA CREATION • DDB, PARIS PRODUCTION • SHLAG LAB, PARIS

SILVER LIONS

ENTERED BY • DENTSU INC., TOKYO

A01/003 • GERMANY •

IDEA CREATION • DENTSU INC., TOKYO

BRAND & COMMUNICATIONS DESIGN

PRODUCTION • CREATIVE POWER UNIT, TOKYO / DENTSU LIVE INC., TOKYO / 1-10, INC., KYOTO

D02/015 • FRANCE •

OUTDOOR CAMPAIGN

MEDIA • DENTSU INC., TOKYO

TITLE • LAP 559

PR • DENTSU INC., TOKYO / PR CONSULTING DENTSU, TOKYO

PRODUCT • HONDA MOTO FRANCE

BRAND • HONDA MOTO FRANCE ENTERED BY • DDB, PARIS IDEA CREATION • DDB, PARIS

GOLD LIONS A01/036 • USA •

BRAND & COMMUNICATIONS DESIGN

PRODUCTION • SHLAG LAB, PARIS

D02/016 • FRANCE •

OUTDOOR CAMPAIGN

TITLE • THERE´S NOTHING COMIC ABOUT DYSLEXIA BRAND • DYSLEXIA SCOTLAND PRODUCT • THERE´S NOTHING COMIC ABOUT DYSLEXIA ENTERED BY • INNOCEAN BERLIN, BERLIN IDEA CREATION • INNOCEAN BERLIN, BERLIN PRODUCTION • INNOCEAN BERLIN, BERLIN / BROKSTAD STUDIO, NEW YORK MEDIA • HAVAS MEDIA, LONDON / WETRANSFER, AMSTERDAM PR • BOT INC, BRIGHTON

TITLE • ADLAM - AN ALPHABET TO PRESERVE A CULTURE

TITLE • LAP 826

BRAND • MICROSOFT

BRAND • HONDA MOTO FRANCE

PRODUCT • MICROSOFT 365

PRODUCT • HONDA MOTO FRANCE

BRAND & COMMUNICATIONS DESIGN

ENTERED BY • MCCANN, NEW YORK

ENTERED BY • DDB, PARIS

TITLE • OREOCODES

IDEA CREATION • MCCANN, NEW YORK

IDEA CREATION • DDB, PARIS

BRAND • OREO

PRODUCTION • CRAFT WORLDWIDE, NEW YORK / SPIRIT MCCANN, CITE DU NIGER / JAMRA PATEL, PORTLAND / HUMAN WORLDWIDE, NEW YORK / ANTINOMY STUDIO, AMSTERDAM

PRODUCTION • SHLAG LAB, PARIS

PRODUCT • OREO ENTERED BY • VMLY&R COMMERCE, NEW YORK

E02/040 • NEW ZEALAND •

OUTDOOR B02/169 • INDIA •

TITLE • PHONE IT IN

OUTDOOR

BRAND • SKINNY

TITLE • UNTANGLING THE POLITICS OF HAIR BRAND • STIR PRODUCT • MAGAZINE ENTERED BY • FCB INDIA, GURUGRAM IDEA CREATION • FCB INDIA, GURUGRAM

C01/011 • JAPAN •

BRAND & COMMUNICATIONS DESIGN TITLE • MY JAPAN RAILWAY

B01/054 • USA •

IDEA CREATION • VMLY&R COMMERCE, NEW YORK PRODUCTION • VMLY&R, NEW YORK

B02/089 • USA •

PRODUCT • TELECOMMUNICATION COMPANY

OUTDOOR CAMPAIGN

ENTERED BY • COLENSO BBDO, AUCKLAND

TITLE • FESTIVAL POSTER

IDEA CREATION • COLENSO BBDO, AUCKLAND

BRAND • CHICAGO INTERNATIONAL FILM FESTIVAL

PRODUCTION • COLENSO BBDO, AUCKLAND

PRODUCT • CHICAGO INTERNATIONAL FILM FESTIVAL

MEDIA • COLENSO BBDO, AUCKLAND

ENTERED BY • OGILVY, CHICAGO

POST PRODUCTION • COLENSO BBDO, AUCKLAND

IDEA CREATION • OGILVY, CHICAGO

E02/053 • UNITED KINGDOM •

OUTDOOR CAMPAIGN

PRODUCTION • SAROFSKY, CHICAGO / HOGARTH, CHICAGO

B02/092 • USA •

BRAND • JR GROUP

TITLE • A BRITISH ORIGINAL

PRODUCT • JAPAN RAILWAY 150TH ANNIVERSARY CAMPAIGN

BRAND • BRITISH AIRWAYS PRODUCT • TRAVEL

TITLE • QUESTIONS

ENTERED BY • DENTSU INC., TOKYO

ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON

BRAND • CHICAGO INTERNATIONAL FILM FESTIVAL PRODUCT • CHICAGO INTERNATIONAL FILM FESTIVAL

IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON

ENTERED BY • OGILVY, CHICAGO

MEDIA • MANNING GOTTLIEB OMD, LONDON

PRODUCTION • SAROFSKY, CHICAGO / HOGARTH, CHICAGO

IDEA CREATION • DENTSU INC., TOKYO PRODUCTION • CREATIVE POWER UNIT, TOKYO / DENTSU LIVE INC., TOKYO / 1-10, INC., KYOTO MEDIA • DENTSU INC., TOKYO PR • DENTSU INC., TOKYO / PR CONSULTING DENTSU, TOKYO

OUTDOOR CAMPAIGN

IDEA CREATION • OGILVY, CHICAGO

E02/054 • UNITED KINGDOM •

OUTDOOR CAMPAIGN

B02/156 • SOUTH AFRICA •

D02/013 • FRANCE •

TITLE • A BRITISH ORIGINAL ONE

OUTDOOR

OUTDOOR CAMPAIGN

BRAND • BRITISH AIRWAYS

TITLE • THE BLIND SPOT

TITLE • LAP 1

PRODUCT • TRANSPORT

BRAND • VOLKSWAGEN SOUTH AFRICA

BRAND • HONDA MOTO FRANCE

ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON

PRODUCT • VOLKSWAGEN SERVICE

PRODUCT • HONDA MOTO FRANCE

IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON

ENTERED BY • OGILVY SOUTH AFRICA, CAPE TOWN IDEA CREATION • OGILVY SOUTH AFRICA, CAPE TOWN

ENTERED BY • DDB, PARIS IDEA CREATION • DDB, PARIS PRODUCTION • SHLAG LAB, PARIS

E02/055 • UNITED KINGDOM •

PRODUCTION • THINGKING, CAPE TOWN / RUN JUMP FLY CREATIONS, PRETORIA

OUTDOOR CAMPAIGN

MEDIA • BONFIRE MEDIA, CAPE TOWN

TITLE • A BRITISH ORIGINAL TWO

CRAFT TRACK WINNERS /INDUSTRY CRAFT

30

C04/008 • UNITED KINGDOM •

PR • HOWATSON+COMPANY, SYDNEY

PACKAGING DESIGN

POST PRODUCTION • HOWATSON+COMPANY, SYDNEY / HECKLER, SYDNEY

TITLE • THE HORNICULTURAL SOCIETY

PRODUCTION • SALT PRODUCTIONS LLC, LOS ANGELES

BRAND • RELATE PRODUCT • RELATIONSHIP CHARITY ENTERED BY • OGILVY, LONDON IDEA CREATION • OGILVY, LONDON PRODUCTION • OGILVY, LONDON PR • OGILVY, LONDON POST PRODUCTION • OGILVY, LONDON

E02/009 • AUSTRALIA •

BRAND & COMMUNICATIONS DESIGN TITLE • LEVI’S - THE GREATEST STORY EVER WORN BRAND • LEVI’S PRODUCT • LEVI’S DENIM ENTERED BY • DROGA5, PART OF ACCENTURE SONG, NEW YORK IDEA CREATION • DROGA5, PART OF ACCENTURE SONG, NEW YORK PRODUCTION • DE LA REVOLUCION, CALIFORNIA MEDIA • OMD WORLDWIDE, LONDON POST PRODUCTION • ROCK PAPER SCISSORS, NEW YORK / BALLAD, FREDERIKSBERG

OUTDOOR CAMPAIGN E02/051 • USA •

BRAND • 10:PM

OUTDOOR CAMPAIGN

PRODUCT • 10:PM MATTRESSES ENTERED BY • HOWATSON+COMPANY, SYDNEY PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY MEDIA • HOWATSON+COMPANY, SYDNEY PR • HOWATSON+COMPANY, SYDNEY POST PRODUCTION • HOWATSON+COMPANY, SYDNEY / HECKLER, SYDNEY

E02/010 • AUSTRALIA •

OUTDOOR CAMPAIGN TITLE • DARLINGHURST - MARDI GRAS QUEEN BRAND • 10:PM PRODUCT • 10:PM MATTRESSES ENTERED BY • HOWATSON+COMPANY, SYDNEY IDEA CREATION • HOWATSON+COMPANY, SYDNEY

E02/006 • AUSTRALIA •

OUTDOOR CAMPAIGN TITLE • STANMORE - STAPH INFECTION BRAND • 10:PM PRODUCT • 10:PM MATTRESSES ENTERED BY • HOWATSON+COMPANY, SYDNEY

PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY

MEDIA • HOWATSON+COMPANY, SYDNEY PR • HOWATSON+COMPANY, SYDNEY POST PRODUCTION • HOWATSON+COMPANY, SYDNEY / HECKLER, SYDNEY

TITLE • MATT BRAND • APPLE PRODUCT • APPLETV+ ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES PRODUCTION • SALT PRODUCTIONS LLC, LOS ANGELES MEDIA • OMD, LOS ANGELES

BRONZE LIONS B01/034 • BRAZIL •

BRAND & COMMUNICATIONS DESIGN TITLE • THE ONE EXHIBITION BRAND • FOTOGLOBAL PRODUCT • LEICA M11 ENTERED BY • DM9, SÃO PAULO IDEA CREATION • DM9, SÃO PAULO

MEDIA • HOWATSON+COMPANY, SYDNEY PR • HOWATSON+COMPANY, SYDNEY POST PRODUCTION • HOWATSON+COMPANY, SYDNEY / HECKLER, SYDNEY

IDEA CREATION • HOWATSON+COMPANY, SYDNEY PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY

MEDIA • OMD, LOS ANGELES

TITLE • RANDWICK - BEDWETTERS

IDEA CREATION • HOWATSON+COMPANY, SYDNEY D01/004 • USA •

ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES

E02/022 • AUSTRALIA •

OUTDOOR CAMPAIGN

B01/052 • BRAZIL •

BRAND & COMMUNICATIONS DESIGN TITLE • THE FUTURE IS BLACK BRAND • RAÇA MAGAZINE PRODUCT • RAÇA 25 YEARS ENTERED BY • FCB BRASIL, SÃO PAULO

TITLE • PARLIAMENT HOUSE - SPINELESS

IDEA CREATION • FCB BRASIL, SÃO PAULO

BRAND • 10:PM

PRODUCTION • FCB BRASIL, SÃO PAULO

PRODUCT • 10:PM MATTRESSES

PR • FCB BRASIL, SÃO PAULO

ENTERED BY • HOWATSON+COMPANY, SYDNEY

POST PRODUCTION • FCB BRASIL, SÃO PAULO

IDEA CREATION • HOWATSON+COMPANY, SYDNEY E02/007 • AUSTRALIA •

OUTDOOR CAMPAIGN TITLE • BONDI - BACKPACKERS BRAND • 10:PM PRODUCT • 10:PM MATTRESSES ENTERED BY • HOWATSON+COMPANY, SYDNEY

PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY MEDIA • HOWATSON+COMPANY, SYDNEY

OUTDOOR

PR • HOWATSON+COMPANY, SYDNEY

TITLE • THE CATHEDRAL OF DIABLO

POST PRODUCTION • HOWATSON+COMPANY, SYDNEY / HECKLER, SYDNEY

BRAND • DIABLO IV

MEDIA • HOWATSON+COMPANY, SYDNEY PR • HOWATSON+COMPANY, SYDNEY POST PRODUCTION • HOWATSON+COMPANY, SYDNEY / HECKLER, SYDNEY

E02/008 • AUSTRALIA •

OUTDOOR CAMPAIGN TITLE • ERSKINEVILLE - FUR BABIES

PRODUCT • DIABLO IV ENTERED BY • 72ANDSUNNY, LOS ANGELES

IDEA CREATION • HOWATSON+COMPANY, SYDNEY PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY

B02/153 • USA •

E02/049 • USA •

OUTDOOR CAMPAIGN TITLE • BRENDEN BRAND • APPLE PRODUCT • ATV+ ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES PRODUCTION • SALT PRODUCTIONS LLC, LOS ANGELES MEDIA • OMD, LOS ANGELES

BRAND • 10:PM

IDEA CREATION • 72ANDSUNNY, LOS ANGELES PRODUCTION • WILDLIFE, LOS ANGELES / MORTON JANKEL ZANDER, LOS ANGELES POST PRODUCTION • WORK EDITORIAL, LOS ANGELES / LIME STUDIOS, LOS ANGELES / COMPANY 3, LOS ANGELES / METHOD STUDIOS, LOS ANGELES / WAVE STUDIO, LOS ANGELES

B02/170 • UNITED KINGDOM •

OUTDOOR CAMPAIGN TITLE • A BRITISH ORIGINAL BRAND • BRITISH AIRWAYS

PRODUCT • 10:PM MATTRESSES

E02/050 • USA •

ENTERED BY • HOWATSON+COMPANY, SYDNEY

PRODUCT • TRAVEL

OUTDOOR CAMPAIGN

ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON

IDEA CREATION • HOWATSON+COMPANY, SYDNEY PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY MEDIA • HOWATSON+COMPANY, SYDNEY

TITLE • KELLYN BRAND • APPLE PRODUCT • APPLETV+

IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON MEDIA • MANNING GOTTLIEB OMD, LONDON

CRAFT TRACK WINNERS /INDUSTRY CRAFT

31

B02/171 • UNITED KINGDOM •

B03/076 • USA •

PRODUCT • MAGNUM ICE CREAM

OUTDOOR CAMPAIGN

PRINT & PUBLISHING CAMPAIGN

ENTERED BY • LOLA MULLENLOWE, MADRID

TITLE • A BRITISH ORIGINAL ONE

TITLE • BALLOTS AGAINST BULLETS - SURVIVORS (MARCO RUBIO)

IDEA CREATION • LOLA MULLENLOWE, MADRID

BRAND • CHANGE THE REF

PR • LOLA MULLENLOWE, MADRID

BRAND • BRITISH AIRWAYS PRODUCT • TRANSPORT ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON

PRODUCT • SERVICE

IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON

IDEA CREATION • ALMA DDB, FLORIDA

ENTERED BY • ALMA DDB, FLORIDA

PRODUCTION • LOLA MULLENLOWE, MADRID

D02/022 • FRANCE •

OUTDOOR CAMPAIGN TITLE • BUCKET HAT

B02/172 • UNITED KINGDOM •

B03/077 • USA •

OUTDOOR CAMPAIGN

PRINT & PUBLISHING CAMPAIGN

PRODUCT • LACOSTE

TITLE • A BRITISH ORIGINAL TWO

TITLE • BALLOTS AGAINST BULLETS - SURVIVORS (RON DESANTIS)

ENTERED BY • BETC, PARIS

BRAND • BRITISH AIRWAYS PRODUCT • TRANSPORT ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON

B03/054 • CANADA •

PRINT & PUBLISHING CAMPAIGN TITLE • KITCHEN BRAND • HEINZ KETCHUP PRODUCT • HEINZ KETCHUP ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO PRODUCTION • WOLF CREDO PRODUCTIONS CO., BUENOS AIRES

BRAND • CHANGE THE REF PRODUCT • SERVICE ENTERED BY • ALMA DDB, FLORIDA IDEA CREATION • ALMA DDB, FLORIDA

POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

IDEA CREATION • BETC, PARIS

D02/023 • FRANCE •

OUTDOOR CAMPAIGN TITLE • PINK POLO

B03/078 • USA •

PRINT & PUBLISHING TITLE • BALLOTS AGAINST BULLETS - SURVIVORS (BRIAN KEMP)

BRAND • LACOSTE PRODUCT • LACOSTE ENTERED BY • BETC, PARIS IDEA CREATION • BETC, PARIS

BRAND • CHANGE THE REF PRODUCT • SERVICE ENTERED BY • ALMA DDB, FLORIDA IDEA CREATION • ALMA DDB, FLORIDA

MEDIA • STARCOM, TORONTO PR • ZENO GROUP, TORONTO

BRAND • LACOSTE

D02/026 • FRANCE •

OUTDOOR CAMPAIGN TITLE • SOCKS AND SANDALS BRAND • LACOSTE

B04/021 • UNITED ARAB EMIRATES •

PACKAGING DESIGN TITLE • KETCH-UP & DOWN

PRODUCT • LACOSTE ENTERED BY • BETC, PARIS IDEA CREATION • BETC, PARIS

BRAND • HEINZ B03/055 • CANADA •

PRINT & PUBLISHING CAMPAIGN TITLE • QSR BRAND • HEINZ KETCHUP PRODUCT • HEINZ KETCHUP ENTERED BY • RETHINK, TORONTO

PRODUCT • HEINZ KETCHUP ENTERED BY • FP7 MCCANN, DUBAI IDEA CREATION • FP7 MCCANN, DUBAI PRODUCTION • BELIEVE, SANTIAGO PR • MARKETTIERS4DC LTD, LONDON

C01/008 • JAPAN •

PRODUCTION • WOLF CREDO PRODUCTIONS CO., BUENOS AIRES

TITLE • BEAUTIFUL PANIC

PR • ZENO GROUP, TORONTO POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

BRAND • THE AD MUSEUM TOKYO PRODUCT • D&AD AWARDS 2022 EXHIBITION IN JAPAN ENTERED BY • DENTSU INC., TOKYO IDEA CREATION • DENTSU INC., TOKYO

B03/056 • CANADA •

PRINT & PUBLISHING CAMPAIGN BRAND • HEINZ KETCHUP PRODUCT • HEINZ KETCHUP ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO PRODUCTION • WOLF CREDO PRODUCTIONS CO., BUENOS AIRES

C04/001 • ARGENTINA •

PACKAGING DESIGN TITLE • QUILMES COINCIDENCES WORLD CUP CAN BRAND • QUILMES PRODUCT • BEER ENTERED BY • AB INBEV, BUENOS AIRES IDEA CREATION • DRAFTLINE, BUENOS AIRES

MEDIA • STARCOM, TORONTO PR • ZENO GROUP, TORONTO POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO

BRAND • LACOSTE PRODUCT • LACOSTE IDEA CREATION • BETC, PARIS

BRAND & COMMUNICATIONS DESIGN

PRODUCTION • J.C. SPARK, TOKYO / AOI PRO., CHUO-KU

TITLE • DINER

OUTDOOR CAMPAIGN TITLE • TENNIS COURT

ENTERED BY • BETC, PARIS

IDEA CREATION • RETHINK, TORONTO

MEDIA • STARCOM, TORONTO

D02/027 • FRANCE •

E02/027 • USA •

OUTDOOR TITLE • I ... VOTED BRAND • TEXAS CIVIL RIGHT PROJECT PRODUCT • I ... VOTED STICKER ENTERED BY • PREACHER, AUSTIN IDEA CREATION • PREACHER, AUSTIN

E03/046 • UNITED KINGDOM •

PRINT & PUBLISHING TITLE • THE UNFORBIDDEN FRUIT BRAND • DOLE SUNSHINE COMPANY PRODUCT • DOLE FRUIT ENTERED BY • GREY, LONDON IDEA CREATION • GREY, LONDON PRODUCTION • GREY, LONDON

D01/011 • SPAIN •

MEDIA • SPARK FOUNDRY, EL SEGUNDO

BRAND & COMMUNICATIONS DESIGN

PR • PEPPERCOMM, NEW YORK

TITLE • MELTING ICON BRAND • MAGNUM

DESIGN — WINNERS

32

Grand Prix

DESIGN ADLAM - AN ALPHABET TO PRESERVE A CULTURE MICROSOFT MCCANN, NEW YORK USA

CRAFT TRACK WINNERS/DESIGN

33

MEDIA • MEDIAPLUS GERMANY, MUNICH

GRAND PRIX

PR • MATERIAL INC., TOKYO

A03/036 • USA • F02/007 • JAPAN •

TITLE • ADLAM - AN ALPHABET TO PRESERVE A CULTURE

LIFE,FASHION,LEIS,SPORTS&OUTDOOR

PRODUCT • MICROSOFT 365 ENTERED BY • MCCANN, NEW YORK IDEA CREATION • MCCANN, NEW YORK PRODUCTION • CRAFT WORLDWIDE, NEW YORK / SPIRIT MCCANN, CITE DU NIGER / JAMRA PATEL, PORTLAND / HUMAN WORLDWIDE, NEW YORK / ANTINOMY STUDIO, AMSTERDAM

BOOKS TITLE • BRICK BOOK

DESIGN-DRIVEN EFFECTIVENESS

BRAND • MICROSOFT

B05/019 • PORTUGAL •

TITLE • SHELLMET BRAND • KOUSHI CHEMICAL INDUSTRY CO., LTD.

BRAND • PRIMOSFERA PRODUCT • ARCHITECTURE BOOK ENTERED BY • THIS IS PACIFICA, PORTO IDEA CREATION • THIS IS PACIFICA, PORTO

PRODUCT • SHELLMET ENTERED BY • TBWA\HAKUHODO INC., TOKYO

C02/014 • USA •

IDEA CREATION • TBWA\HAKUHODO INC., TOKYO

DIGITAL INSTALLATIONS & EVENTS

PRODUCTION • QUANTUM, TOKYO / ROBOT COMMUNICATIONS, TOKYO

TITLE • DREAMCASTER

PR • KMC GROUP, TOKYO

PRODUCT • MICHELOB ULTRA

BRAND • MICHELOB ULTRA ENTERED BY • FCB NEW YORK

GOLD LION

SILVER LION

A03/015 • BRAZIL •

A02/028 • UNITED KINGDOM •

DESIGN-DRIVEN EFFECTIVENESS

REBRAND / REFRESH EXISTING BRAND

TITLE • THE COST OF GOLD BRAND • URIHI YANOMAMI ASSOCIAÇÃO PRODUCT • URIHI YANOMAMI ENTERED BY • DM9, SÃO PAULO IDEA CREATION • DM9, SÃO PAULO PR • CDN, SÃO PAULO

B05/001 • CANADA •

BOOKS TITLE • THE CONGREGATION BRAND • PODHER PRODUCT • PODHER ENTERED BY • KLICK HEALTH, TORONTO IDEA CREATION • KLICK HEALTH, TORONTO PRODUCTION • MONKEY-LAND, SAO PAULO / HALLEY SOUND, SAO PAULO POST PRODUCTION • LIGHTFARM STUDIOS, RIO DE JANEIRO

TITLE • MONCLER 70. THE BRAND OF EXTRAORDINARY BRAND • MONCLER

TITLE • REDESIGNING FOR E-NCLUSION

IDEA CREATION • WESAYHI, BRIDGE OF WEIR

BRAND • PLAZA VEA

PRODUCTION • WESAYHI, BRIDGE OF WEIR

PRODUCT • PLAZA VEA

POST PRODUCTION • WESAYHI, BRIDGE OF WEIR

ENTERED BY • FAHRENHEIT DDB, LIMA IDEA CREATION • FAHRENHEIT DDB, LIMA

A02/055 • SOUTH AFRICA •

PRODUCTION • QUECHUA FILMS, CUSCO / QUECHUA FILMS, CUSCO

REBRAND / REFRESH EXISTING BRAND TITLE • DYICTA BRAND • DIGITAL YOUTH ICT ACADEMY

D02/017 • COLOMBIA •

POS, TOUCHPOINTS & IN-STORE COLLAT

PRODUCT • REBRAND / REFRESH OF AN EXISTING BRAND

TITLE • LIFE EXTENDING STICKERS

ENTERED BY • FCB AFRICA, JOHANNESBURG

BRAND • MAKRO

IDEA CREATION • FCB AFRICA, JOHANNESBURG

PRODUCT • MAKRO SUPERMARKETS

PRODUCTION • FCB AFRICA, JOHANNESBURG

ENTERED BY • GREY COLOMBIA, BOGOTÁ IDEA CREATION • GREY COLOMBIA, BOGOTÁ

POSTERS TITLE • THE FUTURE IS BLACK BRAND • RAÇA MAGAZINE

BRAND • JR GROUP

PRODUCT • RAÇA 25 YEARS

PRODUCT • JAPAN RAILWAY 150TH ANNIVERSARY CAMPAIGN

ENTERED BY • FCB BRASIL, SÃO PAULO

ENTERED BY • DENTSU INC., TOKYO

PRODUCTION • FCB BRASIL, SÃO PAULO

IDEA CREATION • FCB BRASIL, SÃO PAULO PR • FCB BRASIL, SÃO PAULO POST PRODUCTION • FCB BRASIL, SÃO PAULO

MEDIA • DENTSU INC., TOKYO PR • DENTSU INC., TOKYO / PR CONSULTING DENTSU, TOKYO

D01/019 • PERU •

ENTERED BY • WESAYHI, BRIDGE OF WEIR

BRAND COLLATERAL

PRODUCTION • CREATIVE POWER UNIT, TOKYO / DENTSU LIVE INC., TOKYO / 1-10, INC., KYOTO

PR • 3 PM, NEW YORK

RETAIL ENVIRONMENT & EXP DESIGN

TITLE • MY JAPAN RAILWAY

IDEA CREATION • DENTSU INC., TOKYO

PRODUCTION • HELO, SANTA MONICA / NEPYRU, LONDON / DAHOUSE AUDIO, LOS ANGELES

PRODUCT • MONCLER

B01/058 • BRAZIL • B07/011 • JAPAN •

IDEA CREATION • FCB NEW YORK

B03/052 • FINLAND •

PROMOTIONAL ITEM DESIGN

PRODUCTION • WHISKY CO, BOGOTÁ / ESTUDIOS MACHINA, BOGOTÁ POST PRODUCTION • TOWNHOUSE, BOGOTÁ / GERMAN JAVIER ROJAS CASTILLO, BOGOTÁ

D05/004 • GERMANY •

WAYFINDING & SIGNAGE TITLE • THE NEW HOUSE OF COMMUNICATION BRAND • SERVICEPLAN GERMANY PRODUCT • SERVICEPLAN GROUP ENTERED BY • SERVICEPLAN, MUNICH IDEA CREATION • SERVICEPLAN, MUNICH / BUERO UEBELE VISUELLE KOMMUNIKATION, STUTTGART MEDIA • MEDIAPLUS GERMANY, MUNICH

TITLE • MCDRIP E05/009 • GERMANY •

BRAND • MCDONALD’S

D05/008 • MEXICO •

SUSTAINABLE PACKAGING

PRODUCT • MCDONALD’S

TITLE • AIZOME WASTECARE™ INDUSTRIAL WASTE CERTIFIED AS SKINCARE.

ENTERED BY • NORD DDB, HELSINKI

WAYFINDING & SIGNAGE

IDEA CREATION • NORD DDB, HELSINKI

BRAND • AIZOME

PRODUCTION • NORD DDB, HELSINKI

PRODUCT • TEXTILES

MEDIA • NORD DDB, HELSINKI / OMD FINLAND, HELSINKI

ENTERED BY • SERVICEPLAN, MUNICH IDEA CREATION • SERVICEPLAN, MUNICH PRODUCTION • OFF STUDIOS, MUNICH

PR • NORD DDB, HELSINKI

TITLE • THE GREATEST GUIDE TO JOCHOS & BURGERS BRAND • BIMBO PRODUCT • BIMBO BUNS ENTERED BY • VECTORB MCCANN, MEXICO CITY IDEA CREATION • VECTORB MCCANN, MEXICO CITY / PERFORMANCE ART, TORONTO PRODUCTION • FFFRAME TV, GUADALAJARA /

CRAFT TRACK WINNERS/DESIGN

34

CATATONIA, MEXICO CITY

B01/051 • PORTUGAL •

BRAND • DOWN SYNDROME INTERNATIONAL

PR • MARKETTIERS4DC LTD , MANCHESTER

POSTERS

PRODUCT • DOWN SYNDROME INTERNATIONAL

TITLE • THE UNIMAGINABLE RETURN BRAND • JARDIM SONORO

BRONZE LION A01/047 • CANADA •

CREATION OF A NEW BRAND IDENTITY TITLE • RGD BRANDING AWARDS BRAND • RGD BRANDING AWARDS PRODUCT • ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS

PRODUCT • ELECTRONIC MUSIC FESTIVAL ENTERED BY • DENTSU CREATIVE, LISBON IDEA CREATION • DENTSU CREATIVE, LISBON PRODUCTION • DENTSU CREATIVE, LISBON MEDIA • CARAT, LISBON POST PRODUCTION • DENTSU CREATIVE, LISBON

CREATION OF A NEW BRAND IDENTITY TITLE • NEO ICARUS BRAND • ABEBE BIKILA PRODUCT • NEO ICARUS ALBUM

B02/011 • SWEDEN • TITLE • THE SHUFFLE TICKET BRAND • LIVE NATION / LUGER PRODUCT • CONCERT & FESTIVAL TICKETS ENTERED BY • FORSMAN & BODENFORS, GOTHENBURG

ENTERED BY • AKQA COALA.LAB, SÁO PAULO

IDEA CREATION • FORSMAN & BODENFORS, GOTHENBURG

IDEA CREATION • AKQA COALA.LAB, SÁO PAULO

PRODUCTION • SUPERSTUDIO, BORAS

PRODUCTION • MERCURIA, SÁO PAULO / HEFTY, SÁO PAULO

MEDIA • IPROSPECT, GOTHENBURG

MEDIA • AKQA COALA.LAB, SÁO PAULO POST PRODUCTION • MERCURIA, SÁO PAULO / HEFTY, SÁO PAULO / ARKX, SÁO PAULO

B02/027 • INDIA •

PROMOTIONAL PRINTED MEDIA TITLE • THE EVERYTHING BOOK

A01/071 • GERMANY •

CREATION OF A NEW BRAND IDENTITY TITLE • AIZOME WASTECARE™ INDUSTRIAL WASTE CERTIFIED AS SKINCARE. BRAND • AIZOME

BRAND • VEDANTU PRODUCT • E-LEARNING ENTERED BY • DENTSU CREATIVE, GURGAON IDEA CREATION • DENTSU CREATIVE, GURGAON MEDIA • DENTSU CREATIVE, GURGAON

PRODUCT • TEXTILES ENTERED BY • SERVICEPLAN, MUNICH IDEA CREATION • SERVICEPLAN, MUNICH PRODUCTION • OFF STUDIOS, MUNICH MEDIA • MEDIAPLUS GERMANY, MUNICH PR • MATERIAL INC., TOKYO

B03/027 • UNITED KINGDOM •

PROMOTIONAL ITEM DESIGN TITLE • HOME BRAND • NIKE PRODUCT • NIKE ENTERED BY • WIEDEN+KENNEDY, LONDON

A03/018 • USA •

IDEA CREATION • WIEDEN+KENNEDY, LONDON

DESIGN-DRIVEN EFFECTIVENESS

PRODUCTION • WIEDEN+KENNEDY, LONDON

TITLE • NATIVA METER BRAND • BAVARIA

MEDIA • WIEDEN+KENNEDY, LONDON PR • WIEDEN+KENNEDY, LONDON

PRODUCT • CERVEZA NATIVA ENTERED BY • L&C, NEW YORK IDEA CREATION • L&C, NEW YORK PRODUCTION • SUITCASE PRODUCTIONS, NEW YORK POST PRODUCTION • AGOSTO, LIMA

B08/055 • UNITED ARAB EMIRATES •

SPECIAL EDITIONS & BESPOKE ITEMS TITLE • ONE STAR COOKBOOK BRAND • DELIVEROO PRODUCT • DELIVERY QUALITY GUARANTEED

A03/034 • BRAZIL •

ENTERED BY • ‿ AND US, DUBAI

DESIGN-DRIVEN EFFECTIVENESS

IDEA CREATION • ‿ AND US, DUBAI

TITLE • THE AUTISM JOURNEY BRAND • TELEFONICA’S VIVO PRODUCT • ONLINE TOOL ENTERED BY • AFRICA CREATIVE DDB, SÁO PAULO IDEA CREATION • AFRICA CREATIVE DDB, SÁO PAULO PRODUCTION • LUEGO, SÁO PAULO / SANTERIA, SÁO PAULO / SATELITE AUDIO, SÁO PAULO POST PRODUCTION • TRIBBO POST, SÃO PAULO

PR • FORSMAN & BODENFORS, SINGAPORE POST PRODUCTION • FUSE, SINGAPORE

C03/006 • HONG KONG SAR •

UX, UI & JOURNEY DESIGN PROMOTIONAL PRINTED MEDIA

A01/070 • BRAZIL •

PRODUCTION • THE DIIGITALS, DORSET / HARPI SIM, SINGAPORE

PR • DENTSU CREATIVE, LISBON

ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO

ENTERED BY • FORSMAN & BODENFORS, SINGAPORE IDEA CREATION • FORSMAN & BODENFORS, SINGAPORE

PRODUCTION • BLACKBOX, DUBAI / MAGALI POLVERINO STUDIO, BUENOS AIRES

TITLE • UNDERCOVER BRAND • WOMEN HELPING WOMEN ASIA PRODUCT • WOMEN HELPING WOMEN ENTERED BY • OGILVY, HONG KONG IDEA CREATION • OGILVY, HONG KONG PRODUCTION • VERTICURL VIETNAM, HO CHI MINH CITY

C03/025 • UNITED ARAB EMIRATES •

UX, UI & JOURNEY DESIGN TITLE • THE UNDENIABLE STREET VIEW BRAND • UNITED24, NOVA UKRAINE, VOICES OF CHILDREN, BOCTOK SOS PRODUCT • THE UNDENIABLE STREET VIEW ENTERED BY • ‿ AND US, DUBAI IDEA CREATION • ‿ AND US, DUBAI PRODUCTION • BLACKBOX, DUBAI MEDIA • ‿ AND US, DUBAI PR • ‿ AND US, DUBAI POST PRODUCTION • BLACKBOX, DUBAI

C04/001 • FRANCE •

SOCIAL MEDIA DESIGN TITLE • COLORS OF LOVE BRAND • PANTONE PRODUCT • PANTONE ENTERED BY • TBWA\ PARIS, PARIS IDEA CREATION • TBWA\ PARIS, PARIS PRODUCTION • \ELSE, PARIS / EG+ WORLDWIDE, PARIS

C04/016 • POLAND •

SOCIAL MEDIA DESIGN TITLE • BUY MY CANCER BRAND • ALIVIA CANCER FOUNDATION PRODUCT • FUNDRAISING MODEL ENTERED BY • OGILVY POLAND, WARSAW IDEA CREATION • OGILVY POLAND, WARSAW PRODUCTION • OGILVY POLAND, WARSAW MEDIA • OGILVY POLAND, WARSAW PR • OGILVY POLAND, WARSAW

MEDIA • ‿ AND US, DUBAI PR • ‿ AND US, DUBAI POST PRODUCTION • BLACKBOX, DUBAI

E04/010 • UNITED KINGDOM •

HEALTHCARE TITLE • THE HORNICULTURAL SOCIETY

C01/028 • SINGAPORE •

DIGITAL DESIGN TITLE • KAMI

BRAND • RELATE PRODUCT • RELATIONSHIP CHARITY ENTERED BY • OGILVY, LONDON IDEA CREATION • OGILVY, LONDON

CRAFT TRACK WINNERS /DESIGN

35

PRODUCTION • OGILVY, LONDON PR • OGILVY, LONDON POST PRODUCTION • OGILVY, LONDON

F04/007 • BRAZIL •

MEDICAL PRODUCTS TITLE • TRUCSS BRAND • TRUCSS

E05/002 • SOUTH AFRICA •

SUSTAINABLE PACKAGING TITLE • BEE & BEE BRAND • INVERROCHE PRODUCT • INVERROCHE CLASSIC ENTERED BY • GRID WORLDWIDE, JOHANNESBURG

PRODUCT • INSTITUTIONAL ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO PRODUCTION • MOSAICO FILMES, SAO PAULO / MISSION MUSIC, SAO PAULO PR • CASA9 AGENCIA DE COMUNICACAO, SAO PAULO

IDEA CREATION • GRID WORLDWIDE, JOHANNESBURG PRODUCTION • GRID WORLDWIDE, JOHANNESBURG / HOUTLANDER, RANDBURG POST PRODUCTION • GRID WORLDWIDE, JOHANNESBURG

INTERESTED IN ADVERTISING? LIONS DAILY NEWS Contact our Sales Director Lisa Ray at the Lions Daily News office on level 4 of the Palais des Festivals Office: +33 (0)4 92 99 83 06 Mobile: +44 7798 662 955

CANNES LIONS 70

ENTERTAINMENT — WINNERS

36

Grand Prix

ENTERTAINMENT CLASH FROM THE PAST CLASH OF CLANS WIEDEN+KENNEDY, PORTLAND USA

ENTERTAINMENT TRACK WINNERS /ENTERTAINMENT

GRAND PRIX

POST PRODUCTION • WHITEHOUSE POST, CHICAGO / CARBON VFX, CHICAGO / THE WORKS, CHICAGO

37

PRODUCTION • DUOLINGO, PITTSBURGH PR • DUOLINGO, PITTSBURGH

B03/013 • USA •

360 INTEGRATED BRAND EXPERIENCE TITLE • CLASH FROM THE PAST BRAND • CLASH OF CLANS PRODUCT • CLASH OF CLANS ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND

D01/078 • ARGENTINA •

D01/063 • ARGENTINA •

PARTNERSHIPS,SPONSORSHIPS & COLLABS

PARTNERSHIPS,SPONSORSHIPS & COLLABS

TITLE • THE CEO BRAND • NOBLEX/ PARAMOUNT+ PRODUCT • NOBLEX TV 4K

PRODUCTION • SPARK & RIOT, LOS ANGELES

ENTERED BY • GUT, BUENOS AIRES

POST PRODUCTION • JOINT EDITORIAL, PORTLAND / BLACKSMITH, NEW YORK / FIELD DAY, PORTLAND

PRODUCTION • PARAMOUNT PLUS, BUENOS AIRES

IDEA CREATION • GUT, BUENOS AIRES

TITLE • INFLATION PROOF PRIZE BRAND • MERCADO PAGO PRODUCT • MERCADO PAGO INVESTMENTS ENTERED BY • GUT, BUENOS AIRES IDEA CREATION • GUT, BUENOS AIRES

D01/065 • USA •

GOLD LIONS

SILVER LIONS

A01/032 • USA •

A02/001 • USA •

FICTION FILM: UP TO 5 MINUTES

NON-FICTION FILM: UP TO 5 MINUTES

TITLE • NIKE FC PRESENTS THE FOOTBALLVERSE

TITLE • THE GREATEST

BRAND • NIKE

BRAND • APPLE

PRODUCT • NIKE

PRODUCT • APPLE - ACCESSIBILITY

ENTERED BY • WIEDEN+KENNEDY, PORTLAND

ENTERED BY • APPLE, CUPERTINO

IDEA CREATION • WIEDEN+KENNEDY, PORTLAND

IDEA CREATION • APPLE, CUPERTINO

PRODUCTION • ICONOCLAST, LOS ANGELES

PRODUCTION • SOMESUCH, LONDON

POST PRODUCTION • ROCK PAPER SCISSORS, LOS ANGELES / FRAMESTORE, LOS ANGELES

MEDIA • APPLE, CUPERTINO PR • APPLE, CUPERTINO

PARTNERSHIPS,SPONSORSHIPS & COLLABS TITLE • CHRISTMAS ALWAYS FINDS ITS WAY BRAND • COCA-COLA PRODUCT • COCA-COLA ENTERED BY • GREY, NEW YORK IDEA CREATION • GREY ARGENTINA, BUENOS AIRES / GREY, LONDON / GREY, NEW YORK PRODUCTION • IMAGINE ENTERTAINMENT, LOS ANGELES / PRETTYBIRD, LOS ANGELES MEDIA • MEDIACOM COMMUNICATIONS CORPORATION, DES MOINES

POST PRODUCTION • TRIM EDITING, LONDON

POST PRODUCTION • PRETTYBIRD, LOS ANGELES / TRAFIK, LOS ANGELES / MACHINE SOUND, NEW YORK

FICTION FILM: UP TO 5 MINUTES

C02/010 • COLOMBIA •

TITLE • DIRTY LAUNDRY

D02/045 • COLOMBIA •

INFLUENCER & CO-CREATION

A01/057 • LEBANON •

BRAND • ABAAD RESOURCE CENTER FOR GENDER EQUALITY PRODUCT • ABAAD GENDER EQUALITY NGO ENTERED BY • LEO BURNETT, BEIRUT IDEA CREATION • LEO BURNETT, BEIRUT PRODUCTION • LEO BURNETT, BEIRUT / REMIE AKL PRODUCTION, BEIRUT / MTV - STUDIOVISION, BEIRUT MEDIA • LEO BURNETT, BEIRUT

TITLE • INFLUENCERS’ FRIENDS BRAND • POKER PRODUCT • POKER BEER ENTERED BY • DDB COLOMBIA, BOGOTA IDEA CREATION • DDB COLOMBIA, BOGOTA PRODUCTION • LOS NOTARIOS, BOGOTA MEDIA • ZENITH, BOGOTA PR • ALINA VELEZ COMUNICACIONES, BOGOTA

PR • LEO BURNETT, BEIRUT

PARTNERSHIPS WITH TALENT TITLE • INFLUENCERS’ FRIENDS BRAND • POKER PRODUCT • POKER BEER ENTERED BY • DDB COLOMBIA, BOGOTA IDEA CREATION • DDB COLOMBIA, BOGOTA PRODUCTION • LOS NOTARIOS, BOGOTA MEDIA • ZENITH, BOGOTA PR • ALINA VELEZ COMUNICACIONES, BOGOTA

C02/040 • USA •

E01/010 • MEXICO •

A09/001 • USA •

INFLUENCER & CO-CREATION

BRAND INTEGRATION

TITLE • CHATPAT

DIVERSITY & INCLUSION ENTERTAINMENT

TITLE • HIGH VALYRIAN LESSONS

BRAND • SOS CHILDREN’S VILLAGES

BRAND • DUOLINGO

PRODUCT • SOS CHILDREN’S VILLAGES

PRODUCT • DUOLINGO

ENTERED BY • FCB CHICAGO

ENTERED BY • DUOLINGO, PITTSBURGH

IDEA CREATION • FCB CHICAGO / FCB KINNECT, MUMBAI / FCB INDIA, GURUGRAM

IDEA CREATION • DUOLINGO, PITTSBURGH PRODUCTION • DUOLINGO, PITTSBURGH PR • DUOLINGO, PITTSBURGH

PRODUCTION • FCB KINNECT, MUMBAI / FCB INDIA, GURUGRAM MEDIA • FCB KINNECT, MUMBAI PR • CUMULUS, GURGAON

C01/044 • USA •

POST PRODUCTION • LORD & THOMAS, CHICAGO

ENGAGEMENT / DISTRIBUTION STRATEGY TITLE • APOLOGIZE THE RAINBOW BRAND • SKITTLES PRODUCT • SKITTLES ENTERED BY • DDB, CHICAGO IDEA CREATION • DDB, CHICAGO PRODUCTION • PICROW, LOS ANGELES MEDIA • MEDIACOM, NEW YORK PR • WEBER SHANDWICK, CHICAGO

TITLE • BLIND SEATS BRAND • MUSIC VIBE & FUN TICKET PRODUCT • SEATS FOR ALL (ASIENTOS PARA TODOS).

ENTERED BY • MULLENLOWE SSP3, MEXICO CITY IDEA CREATION • MULLENLOWE SSP3, MEXICO CITY

E01/028 • CANADA •

DIVERSITY & INCLUSION ENTERTAINMENT TITLE • MISSING MATOAKA BRAND • MUSKRAT MAGAZINE PRODUCT • ONLINE MAGAZINE

D01/002 • USA •

ENTERED BY • BBDO, TORONTO

PARTNERSHIPS,SPONSORSHIPS & COLLABS

IDEA CREATION • BBDO, TORONTO

TITLE • HIGH VALYRIAN LESSONS

PRODUCTION • FLARE BBDO, TORONTO PR • GLOSSY PR, TORONTO / HYPE PR, TORONTO

BRAND • DUOLINGO PRODUCT • DUOLINGO ENTERED BY • DUOLINGO, PITTSBURGH IDEA CREATION • DUOLINGO, PITTSBURGH

E02/018 • USA •

INNOVATION IN BRANDED CONTENT

ENTERTAINMENT TRACK WINNERS /ENTERTAINMENT

38

TITLE • MCENROE VS MCENROE

MEDIA • OMD, LOS ANGELES

BRAND • MICHELOB ULTRA

POST PRODUCTION • WORK EDITORIAL, LOS ANGELES / LIME STUDIOS, LOS ANGELES / TRAFIK, LOS ANGELES

PRODUCT • MICHELOB ULTRA ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • LORD + THOMAS, NEW YORK / JSM MUSIC, NEW YORK / UNIT9, LONDON / FALKON, CHESHIRE / SECRET GUY, NEW YORK

ENTERED BY • HEREZIE, PARIS

NON-FICTION FILM: UP TO 5 MINUTES

IDEA CREATION • HEREZIE, PARIS

POST PRODUCTION • LORD & THOMAS, CHICAGO / NTROPIC, NEW YORK / CHAPEAU STUDIOS, LOS ANGELES

PRODUCT • CRUZCAMPO

BRAND • CRUZCAMPO ENTERED BY • OGILVY, MADRID IDEA CREATION • OGILVY, MADRID

E03/001 • USA •

CHALLENGER BRAND

A04/005 • USA •

TITLE • INTERFACE INTERRUPTION

NON-FICTION FILM: 5-30 MINUTES

ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, NEW YORK IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, NEW YORK PRODUCTION • STRIKE ANYWHERE FILMS, SAN FRANCISCO MEDIA • VAYNERMEDIA, NEW YORK PR • TUBI, SAN FRANCISCO POST PRODUCTION • FRIEND OR FOE, LOS ANGELES / JUNIPER JONES, LOS ANGELES

TITLE • THE GENTLE GIANT BRAND • AD COUNCIL, LOVE HAS NO LABELS PRODUCT • LOVE HAS NO LABELS ENTERED BY • R/GA, NEW YORK

SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • TR FOR TEACHER BRAND • NAVNEET PRODUCT • NAVNEET

PRODUCTION • SMUGGLER, NEW YORK

PRODUCTION • BASTA FILMS, MUMBAI

A04/017 • USA •

NON-FICTION FILM: 5-30 MINUTES TITLE • LONG LINE OF LADIES PRODUCT • THIS IS L ENTERED BY • PROCTER & GAMBLE, CINCINNATI IDEA CREATION • JUNK DRAWER LLC, LOS ANGELES PRODUCTION • JUNK DRAWER LLC, LOS ANGELES POST PRODUCTION • JUNK DRAWER LLC, LOS ANGELES

A09/003 • NEW ZEALAND •

BRAND INTEGRATION TITLE • THE LAST PERFORMANCE BRAND • PARTNERS LIFE

BRONZE LIONS A01/029 • USA •

PRODUCT • LIFE INSURANCE ENTERED BY • SPECIAL, AUCKLAND IDEA CREATION • SPECIAL, AUCKLAND

FICTION FILM: UP TO 5 MINUTES

PRODUCTION • SOUTH PACIFIC PICTURES, AUCKLAND

TITLE • UBER EATS PRESENTS ‘‘DON’T RUN OUT’’

MEDIA • SPECIAL, AUCKLAND

BRAND • UBER EATS

POST PRODUCTION • IMAGES & SOUND, AUCKLAND

PRODUCT • CONVENIENCE ENTERED BY • UBER EATS, SAN FRANCISCO IDEA CREATION • KAMP GRIZZLY, PORTLAND / APPLE, CUPERTINO PRODUCTION • GREAT GUNS USA, LOS ANGELES POST PRODUCTION • JSM MUSIC, NEW YORK / THE ARTERY, NEW YORK / COMPANY 3, LOS ANGELES

A10/005 • CANADA •

PROMO CONTENT PUBLISHERS&NETWORKS TITLE • THE UNBURNABLE BOOK BRAND • PENGUIN BOOKS RANDOM HOUSE PRODUCT • PENGUIN BOOKS RANDOM HOUSE

A01/069 • USA •

FICTION FILM: UP TO 5 MINUTES TITLE • CALL ME, WITH TIMOTHEE CHALAMET BRAND • APPLE PRODUCT • APPLE TV+ ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES PRODUCTION • MJZ, LOS ANGELES

D01/003 • FRANCE •

PARTNERSHIPS,SPONSORSHIPS & COLLABS TITLE • THE NOTIFICATIONS BRAND • PATHÉ PRODUCT • THE CINEMA EXPERIENCE ENTERED BY • FRED & FARID, PARIS IDEA CREATION • FRED & FARID, PARIS MEDIA • PATHE TELEVISION, PARIS

D02/014 • USA •

PARTNERSHIPS WITH TALENT

ENTERED BY • FCB INTERFACE, MUMBAI IDEA CREATION • FCB INTERFACE, MUMBAI / FCB BRASIL, SAO PAULO

PRODUCTION • HEREZIE, PARIS / OCTOPUS, PARIS / TELEPHONE MAISON FILMS, PARIS

IDEA CREATION • R/GA, NEW YORK

BRAND • THIS IS L E04/060 • INDIA •

BRAND • PRIME VIDEO PRODUCT • PRIME VIDEO

PR • 3 PM, NEW YORK

PRODUCT • TUBI

ENGAGEMENT / DISTRIBUTION STRATEGY TITLE • DUBBING FACTORY

A02/017 • SPAIN • TITLE • PEPE ‘‘THE MUTE’’

BRAND • TUBI

C01/020 • FRANCE •

ENTERED BY • RETHINK, TORONTO IDEA CREATION • RETHINK, TORONTO PRODUCTION • ASYMETRIC MEDIA, TORONTO POST PRODUCTION • SAINTS EDITORIAL, TORONTO / DARLING COLOUR & VFX, TORONTO / OSO AUDIO, TORONTO

TITLE • ‘‘BALCONY’’ BRAND • CASH APP PRODUCT • CASH APP ENTERED BY • CASH APP, NEW YORK IDEA CREATION • PGLANG, LOS ANGELES PRODUCTION • PGLANG, LOS ANGELES / PROJECT3, LOS ANGELES POST PRODUCTION • PGLANG, LOS ANGELES / PROJECT3, LOS ANGELES

ENTERTAINMENT LIONS FOR MUSIC — WINNERS

39

Grand Prix

THE GREATEST APPLE APPLE, CUPERTINO USA

BEAUTIFUL LIFE MICHAEL KIWANUKA SMUGGLER, LONDON UK

ENTERTAINMENT LIONS FOR MUSIC

ENTERTAINMENT TRACKWINNERS /ENTERTAINMENT LIONS FOR MUSIC

40

GRAND PRIX A01/033 • UNITED KINGDOM •

EXCELLENCE IN MUSIC VIDEO TITLE • BEAUTIFUL LIFE BRAND • MICHAEL KIWANUKA PRODUCT • MICHAEL KIWANUKA ENTERED BY • SMUGGLER, LONDON IDEA CREATION • SMUGGLER, LONDON / MICHAEL KIWANUKA, LOS ANGELES PRODUCTION • SMUGGLER, LONDON

BRAND • APPLE MUSIC PRODUCT • APPLE MUSIC ENTERED BY • APPLE, LOS ANGELES IDEA CREATION • APPLE, LOS ANGELES PRODUCTION • APPLE, LOS ANGELES PR • APPLE, LOS ANGELES

ENTERED BY • BETC HAVAS, SÃO PAULO

POST PRODUCTION • APPLE, LOS ANGELES

IDEA CREATION • BETC HAVAS, SÃO PAULO

SILVER LIONS EXCELLENCE IN MUSIC VIDEO

DIVERSITY & INCLUSION IN MUSIC

TITLE • ROSALIA MOTOMAMI LIVE EXPERIENCE ON TIKTOK

PRODUCT • APPLE - ACCESSIBILITY ENTERED BY • APPLE, CUPERTINO IDEA CREATION • APPLE, CUPERTINO PRODUCTION • SOMESUCH, LONDON MEDIA • APPLE, CUPERTINO PR • APPLE, CUPERTINO POST PRODUCTION • TRIM EDITING, LONDON

BRAND • KONDZILLA RECORDS PRODUCT • A MOVEMENT OF THE MUSIC INDUSTRY AGAINST POLICE VIOLENCE

A01/001 • USA •

BRAND • APPLE

INFLUENCER & CO-CREATION TITLE • SAVE THE FAVELA

MEDIA • APPLE, LOS ANGELES

A01/047 • BRAZIL •

TITLE • THE GREATEST

C02/023 • BRAZIL •

BRAND • TIKTOK PRODUCT • TIKTOK LIVE ENTERED BY • TIKTOK, SÃO PAULO

PRODUCTION • KONDZILLA, SÃO PAULO / SANTERIA, SÃO PAULO / MAINSTREET RECORDS, RIO DE JANEIRO / CABARET, SÃO PAULO PR • GIUSTI CREATIVE PR, SÃO PAULO / CASE COMUNICA, SÃO PAULO POST PRODUCTION • LINE VFX, FLORIANÓPOLIS

BRONZE LIONS A02/001 • JAPAN •

INTEGRATION INTO MUSIC CONTENT

IDEA CREATION • COLUMBIA RECORDS, NEW YORK / MOTOMAMI, BARCELONA

TITLE • JOURNA-RHYTHM

PRODUCTION • CANADA, BARCELONA / ANGEL SOUND STUDIO, BARCELONA / IXYXI, BARCELONA

BRAND • THE ASAHI SHIMBUN PRODUCT • JOURNA-RHYTHM

MEDIA • TIKTOK, SÃO PAULO

ENTERED BY • TBWA\HAKUHODO INC., TOKYO

PR • TIKTOK, SÃO PAULO

IDEA CREATION • TBWA\HAKUHODO INC., TOKYO PRODUCTION • NION, TOKYO

GOLD LIONS

A04/002 • USA •

USE OF LICENSED / ADAPTED MUSIC

MEDIA • TBWA\HAKUHODO INC., TOKYO PR • TBWA\HAKUHODO INC., TOKYO

A01/021 • UNITED KINGDOM •

TITLE • THE GREATEST

EXCELLENCE IN MUSIC VIDEO

BRAND • APPLE

TITLE • PHARRELL, 21 SAVAGE AND TYLER, THE CREATOR - CASH IN CASH OUT

PRODUCT • APPLE - ACCESSIBILITY

USE OF ORIGINAL COMPOSITION

BRAND • I AM OTHER

ENTERED BY • APPLE, CUPERTINO

TITLE • FREQUENCIES OF PEACE

IDEA CREATION • APPLE, CUPERTINO

BRAND • BABYSHOP

PRODUCTION • SOMESUCH, LONDON

PRODUCT • BABYSHOP

MEDIA • APPLE, CUPERTINO

ENTERED BY • FP7 MCCANN, DUBAI

PR • APPLE, CUPERTINO

IDEA CREATION • FP7 MCCANN, DUBAI

POST PRODUCTION • TRIM EDITING, LONDON

PRODUCTION • CRAFT DUBAI, DUBAI / DEEJA VU, BEIT MERY / SPIRITUNE, NEW YORK

PRODUCT • PHARRELL, 21 SAVAGE AND TYLER, THE CREATOR - CASH IN CASH OUT ENTERED BY • ELECTRIC THEATRE COLLECTIVE, LONDON IDEA CREATION • I AM OTHER, BEVERLY HILLS PRODUCTION • DIVISION, PARIS POST PRODUCTION • ELECTRIC THEATRE COLLECTIVE, LONDON

C02/001 • USA •

C01/026 • BRAZIL •

BRAND • APPLE

FAN ENGAGEMENT / COMMUNITY BUILDING

PRODUCT • APPLE - ACCESSIBILITY ENTERED BY • APPLE, CUPERTINO

TITLE • ROSALIA MOTOMAMI LIVE EXPERIENCE ON TIKTOK

IDEA CREATION • APPLE, CUPERTINO

BRAND • TIKTOK

MEDIA • APPLE, CUPERTINO

ENTERED BY • TIKTOK, SÃO PAULO IDEA CREATION • COLUMBIA RECORDS, NEW YORK / MOTOMAMI, BARCELONA PRODUCTION • CANADA, BARCELONA / ANGEL SOUND STUDIO, BARCELONA / IXYXI, BARCELONA MEDIA • TIKTOK, SÃO PAULO PR • TIKTOK, SÃO PAULO

PRODUCTION • SOMESUCH, LONDON PR • APPLE, CUPERTINO POST PRODUCTION • TRIM EDITING, LONDON

PARTNERSHIPS,SPONSORSHIPS & COLLABS TITLE • APPLE MUSIC SUPER BOWL HALFTIME SHOW - RIHANNA

PR • MARKETTIERS4DC LTD, LONDON

A03/043 • USA •

USE OF ORIGINAL COMPOSITION TITLE • FURSAT / SHOT ON IPHONE 14 PRO BRAND • APPLE PRODUCT • IPHONE ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES IDEA CREATION • TBWA\SINGAPORE, SINGAPORE / TBWA\MEDIA ARTS LAB, LOS ANGELES PRODUCTION • ABSOLUTE PRODUCTIONS, MUMBAI MEDIA • OMD, GURUGRAM

C02/018 • BRAZIL •

INFLUENCER & CO-CREATION

POST PRODUCTION • THE QUIET LAB, SINGAPORE / BE GRIZZLEE, SINGAPORE

TITLE • FILES OF FREEDOM BRAND • MERCADO LIBRE PRODUCT • MERCADO LIBRE

D01/002 • USA •

MEDIA • INITIATIVE MENA, DUBAI

INFLUENCER & CO-CREATION TITLE • THE GREATEST

PRODUCT • TIKTOK LIVE

A03/039 • UNITED ARAB EMIRATES •

ENTERED BY • GUT, SÃO PAULO IDEA CREATION • GUT, SÃO PAULO PRODUCTION • DOGS CAN FLY, SÃO PAULO / DLKTSN, SÃO PAULO / PINGADO AUDIO, SÃO PAULO MEDIA • GUT, SÃO PAULO / UM WORLDWIDE, SÃO PAULO

B02/011 • UNITED KINGDOM •

METAVERSE, NEW REALITIES & TECH TITLE • GORILLAZ PRESENTS BRAND • GORILLAZ PRODUCT • GORILLAZ MUSIC ENTERED BY • NEXUS STUDIOS, LONDON

ENTERTAINMENT TRACKWINNERS /ENTERTAINMENT LIONS FOR MUSIC

MEDIA • OUTFRONT MEDIA, LOS ANGELES CALIFORNIA / OCEAN OUTDOOR, LONDON

C01/005 • USA •

FAN ENGAGEMENT / COMMUNITY BUILDING TITLE • SPOTIFY PRESENTS: FC BARCELONA X MOTOMAMI BRAND • SPOTIFY IN-HOUSE PRODUCT • SPOTIFY IN-HOUSE ENTERED BY • SPOTIFY IN-HOUSE, NEW YORK IDEA CREATION • SPOTIFY IN-HOUSE, NEW YORK PRODUCTION • SPOTIFY IN-HOUSE, NEW YORK MEDIA • SPOTIFY IN-HOUSE, NEW YORK PR • SPOTIFY IN-HOUSE, NEW YORK POST PRODUCTION • SPOTIFY IN-HOUSE, NEW YORK

C01/010 • SWEDEN •

FAN ENGAGEMENT / COMMUNITY BUILDING TITLE • THE SHUFFLE TICKET BRAND • LIVE NATION / LUGER PRODUCT • CONCERT & FESTIVAL TICKETS ENTERED BY • FORSMAN & BODENFORS, GOTHENBURG IDEA CREATION • FORSMAN & BODENFORS, GOTHENBURG PRODUCTION • SUPERSTUDIO, BORAS MEDIA • IPROSPECT, GOTHENBURG

D02/051 • AUSTRALIA •

PARTNERSHIPS WITH MUSIC TALENT TITLE • WAW: THROUGH THE FIRE BRAND • WE ARE WARRIORS PRODUCT • WE ARE WARRIORS ENTERED BY • R/GA, SYDNEY IDEA CREATION • R/GA, SYDNEY PRODUCTION • ENTROPICO, SYDNEY / GARUWA, SYDNEY

D02/074 • BRAZIL •

PARTNERSHIPS WITH MUSIC TALENT TITLE • ROSALIA MOTOMAMI LIVE EXPERIENCE ON TIKTOK BRAND • TIKTOK PRODUCT • TIKTOK LIVE ENTERED BY • TIKTOK, SÃO PAULO IDEA CREATION • COLUMBIA RECORDS, NEW YORK / MOTOMAMI, BARCELONA PRODUCTION • CANADA, BARCELONA / ANGEL SOUND STUDIO, BARCELONA / IXYXI, BARCELONA MEDIA • TIKTOK, SÃO PAULO PR • TIKTOK, SÃO PAULO

ENTERTAINMENT

PRODUCTION • NEXUS STUDIOS, LONDON

FOR MUSIC

IDEA CREATION • NEXUS STUDIOS, LONDON / GOOGLE, NEW YORK / ELEVEN MANAGEMENT, LONDON / GORILLAZ, LONDON

41

ENTERTAINMENT LIONS FOR SPORT — WINNERS

42

Grand Prix

ENTERTAINMENT LIONS FOR SPORT DREAMCASTER MICHELOB ULTRA FCB, NEW YORK USA

ENTERTAINMENT TRACK WINNERS /ENTERTAINMENT LIONS FOR SPORT

GRAND PRIX A02/011 • USA

LIVE BROADCAST / LIVE STREAMING TITLE • DREAMCASTER BRAND • MICHELOB ULTRA PRODUCT • MICHELOB ULTRA ENTERED BY • FCB NEW YORK IDEA CREATION • FCB NEW YORK PRODUCTION • HELO, SANTA MONICA / NEPYRU, LONDON / DAHOUSE AUDIO, LOS ANGELES PR • 3 PM, NEW YORK

43

ANGELES / FRAMESTORE, LOS ANGELES

YORK / REMEZCLA, NEW YORK

B01/038 • INDIA

E01/059 • BRAZIL

SPORTS LIVE EXPERIENCE

DIVERSITY & INCLUSION IN SPORT

TITLE • AIRTEL 175 REPLAYED

TITLE • BLACK COACHES

BRAND • AIRTEL

BRAND • TELEFÓNICA

PRODUCT • AIRTEL TELECOMMUNICATIONS

PRODUCT • VIVO/BRAZIL’S NATIONAL TEAM SPONSORSHIP

ENTERED BY • LEO BURNETT, MUMBAI IDEA CREATION • LEO BURNETT, MUMBAI

ENTERED BY • VMLY&R, SÃO PAULO

C01/060 • BRAZIL

PRODUCTION • VMLY&R, SÃO PAULO / SELVAGEM, SÃO PAULO / CORACAO DA SELVA, SÃO PAULO / JAMUTE, SÃO PAULO

ENGAGEMENT / DISTRIBUTION STRATEGY

IDEA CREATION • VMLY&R, SÃO PAULO

TITLE • THE EXILED TEAM

GOLD LIONS A01/020 • BRAZIL

FILM SERIES AND AUDIO TITLE • LEA BRAND • KIMBERLY CLARK

BRAND • BRAHMA BEER PRODUCT • INSTITUTIONAL ENTERED BY • AFRICA CREATIVE DDB, SÃO PAULO IDEA CREATION • AFRICA CREATIVE DDB, SÃO PAULO PRODUCTION • MOONHEIST, SÃO PAULO / SATELITE AUDIO, SÃO PAULO

PRODUCT • KOTEX ENTERED BY • OGILVY, SÃO PAULO IDEA CREATION • OGILVY, SÃO PAULO

D01/022 • THE NETHERLANDS

BRONZE LIONS A01/024 • MEXICO

FILM SERIES AND AUDIO TITLE • SHOUT BRAND • TELEFÓNICA PRODUCT • MOVISTAR ENTERED BY • VMLY&R MEXICO, MEXICO CITY

PRODUCTION • MOONHEIST, SÃO PAULO / LUCHA LIBRE AUDIO, SÃO PAULO

PARTNERSHIPS,SPONSORSHIPS & COLLABS

IDEA CREATION • VMLY&R MEXICO, MEXICO CITY

POST PRODUCTION • CLANDESTINO ESTUDIO, SÃO PAULO / SPACE GORILLA, SÃO PAULO

TITLE • X SPEEDPORTAL RICK & MORTY

POST PRODUCTION • REBOLUCION, MEXICO CITY

BRAND • ADIDAS PRODUCT • X SPEEDPORTAL FOOTBALL BOOT

B01/035 • PORTUGAL

SPORTS LIVE EXPERIENCE

PRODUCTION • REBOLUCION, MEXICO CITY

ENTERED BY • TBWA\NEBOKO, AMSTERDAM IDEA CREATION • TBWA\NEBOKO, AMSTERDAM

B02/011 • USA

METAVERSE, NEW REALITIES & TECH

BRAND • MEO

PRODUCTION • TBWA\NEBOKO, AMSTERDAM / ADULT SWIM, ATLANTA / ADEUS, PARIS / 24/7 SPORTS, UK / SUGAR FREE TV, MANCHESTER

TITLE • DREAMCASTER

PRODUCT • FOOTBALL JERSEY

MEDIA • MEDIACOM, AMSTERDAM

ENTERED BY • DENTSU CREATIVE, LISBON

PR • TBWA\NEBOKO, AMSTERDAM

ENTERED BY • FCB NEW YORK

IDEA CREATION • DENTSU CREATIVE, LISBON

POST PRODUCTION • THE PANICS, AMSTERDAM / LOUPE&CO, AMSTERDAM / AUDENTITY, AMSTERDAM / KAPSALON, AMSTERDAM / DE GROT, AMSTERDAM

TITLE • THE FORGOTTEN TEAM

PRODUCTION • GARAGE, LISBON / 78 FILMS, LISBON / ENERRE, LISBON MEDIA • DENTSU CREATIVE, LISBON PR • DENTSU CREATIVE, LISBON

D02/052 • USA

PARTNERSHIPS WITH SPORTS TALENT E04/057 • MEXICO

TITLE • SECOND OPPORTUNITY LEAGUE

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

BRAND • CORONA

TITLE • SHOUT BRAND • TELEFÓNICA PRODUCT • MOVISTAR ENTERED BY • VMLY&R MEXICO, MEXICO CITY IDEA CREATION • VMLY&R MEXICO, MEXICO CITY PRODUCTION • REBOLUCION, MEXICO CITY

PRODUCT • CORONA ENTERED BY • WE BELIEVERS, NEW YORK IDEA CREATION • WE BELIEVERS, NEW YORK PRODUCTION • BROSS AL CUADRADO, MEXICO CITY / WE DOERS, NEW YORK POST PRODUCTION • PICKLE MUSIC, NEW YORK

E01/024 • USA

A04/021 • USA

BRAND STORYTELLING

PRODUCT • MICHELOB ULTRA IDEA CREATION • FCB NEW YORK PRODUCTION • HELO, SANTA MONICA / NEPYRU, LONDON / DAHOUSE AUDIO, LOS ANGELES PR • 3 PM, NEW YORK

C01/004 • USA

ENGAGEMENT / DISTRIBUTION STRATEGY TITLE • ANYTIME ANYTIME BRAND • ANYTIME FITNESS PRODUCT • ANYTIME FITNESS ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, NEW YORK IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, NEW YORK PRODUCTION • STRIKE ANYWHERE FILMS, SAN FRANCISCO MEDIA • GOODWAY GROUP, NEW YORK

POST PRODUCTION • REBOLUCION, MEXICO CITY

SILVER LIONS

BRAND • MICHELOB ULTRA

DIVERSITY & INCLUSION IN SPORT TITLE • LAS DIABLILLAS BRAND • MAJOR LEAGUE BASEBALL PRODUCT • MLB ORIGINALS

PR • FISH CONSULTING, TEXAS POST PRODUCTION • SCHOOL EDITING, TORONTO / ALTER EGO, TORONTO

C01/052 • PORTUGAL

ENTERED BY • MAJOR LEAGUE BASEBALL, NEW YORK

ENGAGEMENT / DISTRIBUTION STRATEGY

IDEA CREATION • REMEZCLA, NEW YORK

TITLE • THE FORGOTTEN TEAM

PRODUCT • NIKE

PRODUCTION • MAJOR LEAGUE BASEBALL, NEW YORK / REMEZCLA, NEW YORK

BRAND • MEO

ENTERED BY • WIEDEN+KENNEDY, PORTLAND

MEDIA • MAJOR LEAGUE BASEBALL, NEW YORK

IDEA CREATION • WIEDEN+KENNEDY, PORTLAND

PR • MAJOR LEAGUE BASEBALL, NEW YORK / REMEZCLA, NEW YORK

ENTERED BY • DENTSU CREATIVE, LISBON

TITLE • NIKE FC PRESENTS THE FOOTBALLVERSE BRAND • NIKE

PRODUCTION • ICONOCLAST, LOS ANGELES POST PRODUCTION • ROCK PAPER SCISSORS, LOS

POST PRODUCTION • MAJOR LEAGUE BASEBALL, NEW

PRODUCT • FOOTBALL JERSEY IDEA CREATION • DENTSU CREATIVE, LISBON PRODUCTION • GARAGE, LISBON / 78 FILMS, LISBON / ENERRE, LISBON

44

D01/042 • USA

PARTNERSHIPS,SPONSORSHIPS & COLLABS TITLE • THE NAME CONFUSION BRAND • A.L.M.A. / RACING CLUB PRODUCT • A.L.M.A. / RACING CLUB ENTERED BY • REPUBLICA HAVAS , MIAMI IDEA CREATION • REPUBLICA HAVAS , MIAMI PRODUCTION • WALDEN STUDIO, BUENOS AIRES / TWINS MUSIC, BUENOS AIRES POST PRODUCTION • WALDEN STUDIO, BUENOS AIRES

D02/004 • USA

PARTNERSHIPS WITH SPORTS TALENT TITLE • TOM BRADY’S LETTER BRAND • UNDER ARMOUR PRODUCT • UNDER ARMOUR ENTERED BY • SLAP GLOBAL, NEW YORK IDEA CREATION • SLAP GLOBAL, NEW YORK PRODUCTION • TOOL OF NORTH AMERICA, LOS ANGELES

E01/045 • ITALY

DIVERSITY & INCLUSION IN SPORT TITLE • NOBODY WATCHES WOMEN FOOTBALL BRAND • HEINEKEN PRODUCT • HEINEKEN ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN

E04/003 • USA

SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • INTERFACE INTERRUPTION BRAND • TUBI PRODUCT • TUBI ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, NEW YORK IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, NEW YORK PRODUCTION • STRIKE ANYWHERE FILMS, SAN FRANCISCO MEDIA • VAYNERMEDIA, NEW YORK PR • TUBI, SAN FRANCISCO POST PRODUCTION • FRIEND OR FOE, LOS ANGELES / JUNIPER JONES, LOS ANGELES

E04/042 • SPAIN

SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • MOTHER BRAND • HEROES OF TODAY PLATFORM (LALIGA, IBERIA, REPSOL, ORANGE AND DAZN) PRODUCT • CORPORATE SOCIAL RESPONSIBILITY (CSR) ENTERED BY • DDB SPAIN, MADRID IDEA CREATION • DDB SPAIN, MADRID PRODUCTION • LANDIA, MADRID / THE OMS, MADRID / BSO, BARCELONA / BIRTH PRODUCTIONS, PARIS PR • QMS COMUNICACION, MADRID POST PRODUCTION • COFFEE AND TV, LONDON

ENTERTAINMENT

PR • DENTSU CREATIVE, LISBON

FOR SPORT

MEDIA • DENTSU CREATIVE, LISBON

ENTERTAINMENT TRACK WINNERS /ENTERTAINMENT LIONS FOR SPORT

ENTERTAINMENT LIONS FOR GAMING — WINNERS

Grand Prix

ENTERTAINMENT LIONS FOR GAMING CLASH FROM THE PAST CLASH OF CLANS WIEDEN+KENNEDY, PORTLAND USA

45

ENTERTAINMENT TRACK WINNERS /ENTERTAINMENT LIONS FOR GAMING

46

GRAND PRIX A01/038 • USA •

AUDIO-VISUAL CONTENT TITLE • CLASH FROM THE PAST BRAND • CLASH OF CLANS PRODUCT • CLASH OF CLANS ENTERED BY • WIEDEN+KENNEDY, PORTLAND IDEA CREATION • WIEDEN+KENNEDY, PORTLAND PRODUCTION • SPARK & RIOT, LOS ANGELES POST PRODUCTION • JOINT EDITORIAL, PORTLAND / BLACKSMITH, NEW YORK / FIELD DAY, PORTLAND

B04/004 • USA •

TITLE • MACHINEGUN MOUTH

BRAND INTEGRATION FOR GAMES

BRAND • BATTLEGROUND MOBILE INDIA

TITLE • FIFA 23 X TED LASSO BRAND • EA SPORTS & APPLE PRODUCT • FIFA 23 X TED LASSO ENTERED BY • APPLE, CUPERTINO IDEA CREATION • APPLE, CUPERTINO / APPLE, CUPERTINO / EA SPORTS, REDWOOD CITY / EA SPORTS, REDWOOD CITY

B04/058 • BRAZIL •

ENTERED BY • DDB MUDRA GROUP, MUMBAI IDEA CREATION • DDB MUDRA GROUP, MUMBAI

A01/020 • JAPAN •

AUDIO-VISUAL CONTENT

PRODUCTION • EA SPORTS, REDWOOD CITY / WARNER BROS, LOS ANGELES

TITLE • PLAY HAS NO LIMITS FEAT. KENSHI YONEZU

POST PRODUCTION • EA SPORTS, REDWOOD CITY

BRAND • PLAYSTATION PRODUCT • PLAYSTATION

C02/017 • THE PHILIPPINES •

GOLD LIONS

PRODUCT • BATTLEGROUND MOBILE INDIA - GAME RESPONSIBLY

ENTERED BY • SIX INC., TOKYO

INFLUENCER & CO-CREATION

IDEA CREATION • SIX INC., TOKYO / HAKUHODO INC., TOKYO / HAKUHODO KETTLE INC., TOKYO

TITLE • UNBRANDED MENU

PRODUCTION • GEEK PICTURES INC., TOKYO

BRAND • MCDONALD’S

POST PRODUCTION • KHAKI, TOKYO / IMAGICA , TOKYO / OMNIBUS JAPAN INC., TOKYO / MARK, TOKYO

BRAND INTEGRATION FOR GAMES

PRODUCT • MCDONALD’S

TITLE • LOS SANTOS +3ºC

ENTERED BY • LEO BURNETT, MANILA

BRAND • GREENPEACE

IDEA CREATION • LEO BURNETT, MANILA

PRODUCT • GREENPEACE

MEDIA • OMD PHILIPPINES, MAKATI CITY

A01/051 • TAIWAN •

D01/046 • GERMANY •

TITLE • THE TAIWANESE WORLD OF WARCRAFT

PARTNERSHIPS,SPONSORSHIPS & COLLABS

PRODUCT • WORLD OF WARCRAFT

ENTERED BY • VMLY&R, SÃO PAULO IDEA CREATION • VMLY&R, SÃO PAULO PRODUCTION • PRODUKA, SÃO PAULO MEDIA • VMLY&R, SÃO PAULO PR • VMLY&R, SÃO PAULO

AUDIO-VISUAL CONTENT

TITLE • OREO CHEAT COOKIES BRAND • MONDELEZ EUROPE

B05/062 • ISRAEL •

PRODUCT • OREO

USE OF GAMING / STREAMING PLATFORMS

ENTERED BY • SAATCHI & SAATCHI, DUSSELDORF

BRAND • WORLD OF WARCRAFT ENTERED BY • DENTSU CREATIVE TAIWAN, TAIPEI IDEA CREATION • DENTSU CREATIVE TAIWAN, TAIPEI PRODUCTION • PILI INTERNATIONAL MULTIMEDIA CO.,LTD., NEW TAIPEI CITY PR • DENTSU CREATIVE TAIWAN, TAIPEI

TITLE • FIGHTING TO REMEMBER

IDEA CREATION • SAATCHI & SAATCHI, DUSSELDORF

BRAND • ZIKARON BASLON

PRODUCTION • ICONOCLAST, BERLIN

POST PRODUCTION • PILI INTERNATIONAL MULTIMEDIA CO.,LTD., NEW TAIPEI CITY

D01/057 • UNITED KINGDOM •

A02/012 • SPAIN •

PARTNERSHIPS,SPONSORSHIPS & COLLABS

TITLE • READY PLAYER MOM

PRODUCT • FIGHTING TO REMEMBER ENTERED BY • MCCANN, TEL AVIV IDEA CREATION • MCCANN, TEL AVIV

D01/004 • USA •

TITLE • THE PRINGLES NPC

PARTNERSHIPS,SPONSORSHIPS & COLLABS

BRAND • PRINGLES PRODUCT • PRINGLES

TITLE • FIFA 23 X TED LASSO

ENTERED BY • GREY, LONDON

BRAND • EA SPORTS & APPLE

IDEA CREATION • GREY, LONDON

PRODUCT • FIFA 23 X TED LASSO

PRODUCTION • GREY, LONDON

ENTERED BY • APPLE, CUPERTINO

MEDIA • CARAT, LONDON

IDEA CREATION • APPLE, CUPERTINO / APPLE, CUPERTINO / EA SPORTS, REDWOOD CITY / EA SPORTS, REDWOOD CITY

PR • RED HAVAS, MANCHESTER

PRODUCTION • EA SPORTS, REDWOOD CITY / WARNER BROS, LOS ANGELES POST PRODUCTION • EA SPORTS, REDWOOD CITY

POST PRODUCTION • GREY, LONDON

E01/029 • BRAZIL •

DIVERSITY & INCLUSION IN GAMING TITLE • THE GAMING CAP

SILVER LIONS B01/024 • BRAZIL •

LIVE GAMING EXPERIENCE TITLE • LOS SANTOS +3ºC BRAND • GREENPEACE

BRAND • DELL TECHNOLOGIES PRODUCT • ALIENWARE GAMING CAP

LIVE BROADCAST / LIVE STREAMING BRAND • ENTEROGERMINA PRODUCT • ENTEROGERMINA ENTERED BY • MRM, MADRID IDEA CREATION • MRM, MADRID PRODUCTION • SAILOR STUDIO, SÃO PAULO MEDIA • WMCCANN, SÃO PAULO PR • WMCCANN, SÃO PAULO

A02/015 • BRAZIL •

LIVE BROADCAST / LIVE STREAMING TITLE • MISSION: WHOPPER BRAND • BURGER KING PRODUCT • WHOPPER ENTERED BY • DAVID, SÃO PAULO

ENTERED BY • VMLY&R, SÃO PAULO

IDEA CREATION • DAVID, SÃO PAULO / DAVID, BUENOS AIRES

IDEA CREATION • VMLY&R, SÃO PAULO

MEDIA • DAVID, SÃO PAULO

PRODUCTION • BOLHA, SÃO PAULO / AME LAB, SÃO PAULO / ABLEGAMERS BRASIL, SÃO PAULO / STUDIO

BY RISE, SÃO PAULO / ALMA 1111 AUDIO, SÃO PAULO

B04/038 • USA •

PRODUCT • GREENPEACE

BRAND INTEGRATION FOR GAMES

ENTERED BY • VMLY&R, SÃO PAULO

TITLE • THE FLOOR IS FLAVA

IDEA CREATION • VMLY&R, SÃO PAULO PRODUCTION • PRODUKA, SÃO PAULO MEDIA • VMLY&R, SÃO PAULO PR • VMLY&R, SÃO PAULO

BRONZE LIONS A01/007 • INDIA •

AUDIO-VISUAL CONTENT

BRAND • FRANK’S REDHOT PRODUCT • FRANK’S REDHOT ENTERED BY • GREY, NEW YORK IDEA CREATION • GREY, NEW YORK

ENTERTAINMENT TRACK WINNERS /ENTERTAINMENT LIONS FOR GAMING

PR • SUNSHINE SACHS MORGAN & LYLIS, NEW YORK / NORTH STRATEGIC, TORONTO

E01/013 • BRAZIL •

DIVERSITY & INCLUSION IN GAMING B05/074 • USA •

USE OF GAMING / STREAMING PLATFORMS TITLE • ADOPT A STRAY BRAND • FRESH STEP PRODUCT • FRESH STEP ENTERED BY • FCB CHICAGO IDEA CREATION • FCB CHICAGO PR • CURRENT GLOBAL, CHICAGO

TITLE • GAME-HER BRAND • GUARANÁ ANTARCTICA PRODUCT • GUARANÁ ANTARCTICA ENTERED BY • SOKO, SÃO PAULO IDEA CREATION • SOKO, SÃO PAULO PRODUCTION • BIG STUDIO, SÃO PAULO / LIMBIC MUSIC, SAO PAULO PR • INPRESS PORTER NOVELLI, SÃO PAULO

E04/010 • BRAZIL • C01/020 • USA •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT

COMMUNITY MANAGE/SOCIAL ENGAGEMENT

TITLE • BURGER GLITCH

TITLE • SUPER WENDY’S WORLD

PRODUCT • BURGER KING

BRAND • WENDY’S PRODUCT • ALL MENU ITEMS ENTERED BY • VMLY&R, KANSAS CITY IDEA CREATION • VMLY&R, KANSAS CITY MEDIA • SPARK FOUNDRY, NEW YORK PR • KETCHUM, CHICAGO

BRAND • BURGER KING ENTERED BY • DAVID, SÃO PAULO IDEA CREATION • DAVID, SÃO PAULO

E04/039 • CZECH REPUBLIC •

SOCIAL BEHAVIOUR & CULTURAL INSIGHT TITLE • TURBOKADDY

C02/036 • ISRAEL •

INFLUENCER & CO-CREATION TITLE • FIGHTING TO REMEMBER BRAND • ZIKARON BASLON

BRAND • KAUFLAND PRODUCT • KAUFLAND ENTERED BY • DDB, PRAGUE IDEA CREATION • DDB FTW PRAGUE, PRAGUE

PRODUCT • FIGHTING TO REMEMBER

PRODUCTION • DDB, PRAGUE / FAME FACTORY, PRAGUE

ENTERED BY • MCCANN, TEL AVIV

MEDIA • FUSE, PRAGUE / OMD CZECH, PRAGUE

IDEA CREATION • MCCANN, TEL AVIV

PR • FLEISHMANHILLARD, PRAGUE POST PRODUCTION • DDB, PRAGUE / PHD, PRAGUE

C02/039 • DENMARK •

INFLUENCER & CO-CREATION

E05/006 • THE PHILIPPINES •

TITLE • LOVE SQUAD

BREAKTHROUGH ON A BUDGET

BRAND • WAOO

TITLE • UNBRANDED MENU

PRODUCT • WAOO

BRAND • MCDONALD’S

ENTERED BY • UNCLE GREY, COPENHAGEN

PRODUCT • MCDONALD’S

IDEA CREATION • UNCLE GREY, COPENHAGEN

ENTERED BY • LEO BURNETT, MANILA

PRODUCTION • UNCLE GREY, COPENHAGEN / FOREVR, COPENHAGEN

IDEA CREATION • LEO BURNETT, MANILA

MEDIA • UNCLE GREY, COPENHAGEN / WAVEMAKER, COPENHAGEN PR • UNCLE GREY, COPENHAGEN / WAVEMAKER, COPENHAGEN POST PRODUCTION • UNCLE GREY, COPENHAGEN

MEDIA • OMD PHILIPPINES, MAKATI CITY

E05/013 • BRAZIL •

BREAKTHROUGH ON A BUDGET TITLE • UNBANNED ARMBAND BRAND • ALL OUT

D01/040 • NORWAY •

PRODUCT • ALL OUT

PARTNERSHIPS,SPONSORSHIPS & COLLABS

IDEA CREATION • ALMAPBBDO, SÃO PAULO

TITLE • URBAN MINER BRAND • ELKJØP PRODUCT • ELKJØP ENTERED BY • NORD DDB, OSLO IDEA CREATION • NORD DDB, OSLO / NORD DDB, STOCKHOLM PRODUCTION • NORD DDB, OSLO / NORD DDB, STOCKHOLM PR • NORD DDB, STOCKHOLM

ENTERED BY • ALMAPBBDO, SÃO PAULO PRODUCTION • UM STUDIO, SÃO PAULO PR • ALMAPBBDO, SÃO PAULO

ENTERTAINMENT

MEDIA • DENTSU X, NEW YORK

POST PRODUCTION • NORD DDB, OSLO / NORD DDB, STOCKHOLM

FOR GAMING

PRODUCTION • TOWNHOUSE, NEW YORK / SUPERAWESOME, NEW YORK

47

SCREENING SCHEDULE

CANNES LIONS 70

The Work & Awards Hub Screening Room 1

The Work & Awards Hub Screening Room 2

Screening Schedule Classic Track - Film Lions

Screening Schedule Craft Track - Film Craft Lions

Wednesday 21 June

Wednesday 21 June

09:00-19:00

Film Lions Shortlist

Thursday 22 June 09:00-19:00

Film Lions Shortlist

Friday 23 June 09:00-19:00

Film Craft Lions Winners

09:00-19:00

Thursday 22 June Film Craft Lions Winners

09:00-19:00

Friday 23 June Film Lions Shortlist

09:00-19:00

Film Craft Lions Winners

The Work & Awards Hub Screening Room 3 Screening Schedule Entertainment Track Wednesday 21 June 09:00-14:30

Entertainment Lions for Sport Winners

14:30-19:00

Entertainment Lions for Gaming Winners

Thursday 22 June 09:00-14:30

Entertainment Lions for Sport Winners

14:30-19:00

Entertainment Lions for Gaming Winners

Friday 23 June 09:00-19:00

Entertainment Track Winners

To find out when your work is screening come and talk to us at the Awards Hub desk.

C

M

Y

M

Y

Hey ads,

meet RTL AdAlliance

Y

MY

K

Well, it’s like this… We help brands and agencies find the best home for their advertising. And we’re able to do this because we work with Europe’s premium content creation companies. TV, radio, print, digital, we work with them all.

The fact that we have access to some of the smartest tech, the most trusted research and data-driven insights comes in handy too. In the fast-paced, chaotic, and colourful world of 21st-century media, with its ever-evolving audience tastes, you can rely on us to deliver engagement every time.

Meet us on the RTL Beach