Film Craft Grand Prix honours PG Lang’s ‘transcendent’ work

‘WE Cry Together’, a six-minute film from Kendrick Lamar’s entertainment company PG Lang, is the winner of the Film Craft category. A powerful and shocking film, it depicts a young couple in an abusive relationship, verbally attacking each other with a hypnotic rhythm and compulsive dialogue that is reminiscent of a Broadway play.

Jury president Kim Gehrig, director, Somesuch, said: “It’s a brave piece that made us all feel. We wanted the Grand Prix to be transcendent, and of 2023, and this was the entry that achieved that.”

Gehrig was laser-focused on

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establishing a clear distinction between the Film Craft and Film categories. “The questions I kept asking was how does the film craft make the idea extraordinary? In ‘We Cry Together’, the film craft is faultless. The direction is impeccable, the performances are exceptional, the camera, lighting, production design, editing and so on, all contributed to an inspired production.”

Four campaigns won eight Gold Lions — including one for ‘We Cry Together’. Apple’s ‘The Greatest’, having already won a Grand Prix, ran the winner close — picking up three Film Craft Gold Lions.