240mm CANNES LIONS 70
SEMINAR HIGHLIGHTS
10.00 THE REAL BEAUTY OF LONG-LASTING BRANDS UNILEVER/LUMIERE
10.45 AI AND THE MEDIA LANDSCAPE – UNLOCKING NEW GROWTH OPPORTUNITIES AXEL SPRINGER/DEBUSSY
11.30 OGILVY INSPIRATION
MASTERCLASS – MIKE WHITE
OGILVY/DEBUSSY
12.15 REPRESENTING STORIES OF WORTH
MCCANN WORLDGRP./DEBUSSY
13:00 POURING INTO WORK THAT WORKS:
MILLER LITE’S LOVE LETTER TO BEER DDB AND MOLSON COORS/DEBUSSY
13.00 ANYONE CAN SAVE THE PLANET IN 15 MINUTES WONGDOODY AND YANIS VAROUFAKIS/PALAIS II STAGE
13.45 VOICE OF CREATIVITY: THE MUSICAL DENTSU INC/DEBUSSY
14:00 IT’S NOT CONTENT CREATORS OR ADLAND CREATIVES BUT BOTH WHALAR/PALAIS II STAGE
14:30 BOLD AND RESPONSIBLE: THE CREATIVE AND TRANSFORMATIONAL
POSSIBILITIES OF AI GOOGLE/LUMIERE
15.00 SECRET SPEAKER –HOW NFL CHANGED MY LIFE LEO BURNETT, BEIRUT/ PALAIS II STAGE
15.15 SHAPING CULTURE FOR 50 YEARS: BEHIND THE SCENES AT SATURDAY NIGHT LIVE
NBCUNIVERSAL/DEBUSSY
16.00 THE SWEETEST FORMULA:
SUSTAINABILITY MEETS
SALES IN THE REAL WORLD
EDELMAN AND NYU STERN/ DEBUSSY
16.45 PIVOT LIVE: KARA
SWISHER AND SCOTT
GALLOWAY AT CANNES
LIONS VOX MEDIA/DEBUSSY
17.00 ALEX COOPER:
WHAT BRANDS CAN
LEARN FROM THE PERSONALITY ECONOMY
HEARST MAGAZINES/PALAIS II STAGE
Film Craft Grand Prix honours pgLang’s ‘transcendent’ work
‘WE Cry Together’, a six-minute film from Kendrick Lamar’s entertainment company pgLang, is the winner of the Film Craft category. A powerful and shocking film, it depicts a young couple in an abusive relationship, verbally attacking each other with a hypnotic rhythm and compulsive dialogue that is reminiscent of a Broadway play.
Jury president Kim Gehrig, director, Somesuch, said: “It’s a brave piece that made us all feel. We wanted the Grand Prix to be transcendent, and of 2023, and this was the entry that achieved that.”
Gehrig was laser-focused on
establishing a clear distinction between the Film Craft and Film categories. “The questions I kept asking was how does the film craft make the idea extraordinary? In ‘We Cry Together’, the film craft is faultless. The direction is impeccable, the performances are exceptional, the camera, lighting, production design, editing and so on, all contributed to an inspired production.”
Four campaigns won eight Gold Lions — including one for ‘We Cry Together’. Apple’s ‘The Greatest’, having already won a Grand Prix, ran the winner close — picking up three Film Craft Gold Lions.
MICROSOFT AND MCANN IN ALPHABET DESIGN WIN
There were also Golds for Mexico, Japan and a UK/US collaboration.
AKQA nets Digital Craft prize
THE Digital Craft Grand Prix for 2023 has gone to ‘Never Done Evolving’, an AKQA campaign on behalf of Nike,
RESH SIDHU: “TECH WITH PURPOSE”
featuring tennis icon Serena Williams.
Jury president Resh Sidhu, global director of Arcadia Creative Studio, Snap Inc, said: “This was a remarkable year for Digital Craft, with more than 600 entries. The sheer breadth of creativity from around the world was phenomenal.”
AI, machine learning and ChatGPT were prevalent, said Sidhu, “but what we quickly realised is that tech alone is not enough. It needs to be tech with purpose.”
This was exemplified by the winner, which used AI and
data analytics to create rich insights into the playing career of Serena Williams. At a PR and marketing level, there have been interesting stunts — such as an AI-generated showdown between Serena at the outset of her career and Serena towards the twilight of her playing days. The campaign was, said Sidhu, “the epitome of digital craft — where the technology was just a tool that helped the final campaign resonate at a human level.”
There were three Gold Lions, for campaigns from the US, Brazil and a US/UK joint venture.
THE Design Grand Prix for 2023 has gone to McCann New York and Microsoft for helping the Fulani people of West Africa preserve their traditional language Pulaar. Through a collaboration with the Barry Brothers, they helped create an alphabet ADLaM for the Fulani’s spoken language — which was at risk of dying out.
Jury president Quinnton Harris, co-founder & CEO, Retrospect, said: “The design in this entry is undeniable. It’s not just an example of design helping preserve a culture, but of design providing a platform for it to TURN TO PAGE 7
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QUINNTON HARRIS: “DESIGN
PRESERVE
KIM GEHRIG: “AN INSPIRED PRODUCTION”
Two top prizes for music that matters
purposeful, does the music make us feel and does it push culture forward?
“Both of these entries in their own ways answered all those questions positively.”
‘The Greatest’ is an exquisite uplifting piece that showed people overcoming personal challenges in order to achieve life goals.
THE 2023 Entertainment
Lions For Music Jury has awarded Grands Prix to two remarkable pieces of work: Apple’s ‘The Greatest’ and Michael Kiwanuka’s ‘Beautiful Life’, entered by Smuggler London and Kiwanuka. Jury president Danielle Hinde, a Lions Grand Prix winner herself and owner/ executive producer of Doomsday Entertainment, said: “Going in, the jury had three criteria — is the work
“It told its story in a seamless way. It didn’t just tick boxes,” Hinde said.
‘Beautiful Life’ is a powerful but disturbing piece about four young people playing Russian roulette — each experiencing flashbacks before they pull the trigger. “It’s such a visceral gut punch which uses flawless craft,” Hinde said.
There were also three Gold Lions for campaigns from the US (Apple), Brazil/USA/ Spain (TikTok) and the UK/ US (I Am Other).
FCB slam dunks a sports Grand Prix
‘DREAMCASTER’, entered by FCB New York on behalf of Michelob Ultra, is the Entertainment Lions For Sport Grand Prix winner.
Jury president Rob Doubal, co-president of McCann London and joint chief creative officer of McCann UK, called the decision “unanimous. ‘Dreamcaster’ was just a fan-
tastic piece of work that was intrinsically inclusive. We didn’t have to debate it much, we all had a sense that it was a powerful piece of work.”
It tells the story of Cameron Black, a blind man whose ambition was to commentate on a live basketball game.
Michelob, MSG Networks and the NBA helped him with haptic technology, spatial audio and generative braille. He commentated flawlessly in front of 10.4 million people. The campaign generated a 44% increase in social conversation about Michelob Ultra. Doubal noted the jury looked for growth, truth and entertainment value.
The jury also awarded three Gold Lions to campaigns from Brazil, Portugal and Mexico.
‘CLASH from the Past’, a stunningly imagined piece of work from Wieden + Kennedy (W+K) Portland, has secured two Grands Prix in the Entertainment Track. Having taken the overall Entertainment Lions Grand Prix, the campaign went on to win
the first-ever Entertainment Lions For Gaming Grand Prix. The campaign was created for Clash of Clans, a 12-year-old game aiming to create a deeper sense of community with players. W+K and its production partners created a fake brand history, imagining that it was actually created in the 1980s. An entire origin narrative was built from scratch, with pretend founders, eraappropriate games and retro merchandise.
Entertainment Lions jury president Brent Anderson, global chief creative officer of TBWA\Media Arts Lab, said his team was looking for a Grand Prix that “moved us emotionally, created impact and made a difference to the brand or business. One of
our biggest takeaways was that ambitious, risky ideas are important.”
Entertainment Lions for Gaming jury president Francine Li, global head of marketing at Riot Games, called the winning campaign “brave, creative, with all the recognisable nuances of gaming culture”.
W+K scores twice with Clash of Clans concept Dentsu’s cross-platform winner ‘rises to the top’
THE UNANIMOUS choice for Industry Craft Grand Prix was ‘My Japanese Railway’, entered by Dentsu Japan on behalf of JR Group. The sophisticated cross-platform campaign was created to celebrate the 150th anniversary of Japan’s railways.
The idea behind the campaign was to remind Japanese people of how important the rail network is to their way of life. To achieve this it created a series of stamps, collectables, promotions and ad executions to build an emotional connection.
Jury president Yoshihiro Yagi, executive creative officer Dentsu Japan,
said Industry Craft is “an exciting category that sits at the intersection between business and creativity. It’s where brands can converse with consumers.”
As for the Grand Prix winner, he said: “I liked the fact that it combined analogue and digital elements to tell a story that is important for an island nation.”
Jury member Natasha Romariz Maasri, executive creative director, Leo Burnett, MEA added: “This campaign kept rising to the top. It embodied all of the principles we were looking for.”
There were also five Gold Lions winning cam-
paigns from the US, India, France, New Zealand and the UK. My Japan Railway also picked up a Gold.
NEWS 3
YOSHIHIRO YAGI: “IMPORTANT STORY”
BRENT ANDERSON: “AMBITIOUS, RISKY IDEAS”
FRANCINE LI: “BRAVE AND CREATIVE”
PRESIDENT DANIELLE HINDE: “VISCERAL GUT PUNCH”
PRESIDENT ROB DOUBAL: “POWERFUL PIECE OF WORK”
Complaining about social media? You could try running an ad on it
EVERYTHING is different. Nothing has changed. That was the theme addressed by Gary Vaynerchuk at yesterday’s seminar, during which the CEO and co-founder of VaynerMedia made the case that the advertising industry is still catching up with a changing landscape.
Social platforms, Vaynerchuk argued, are the stages for consumer attention and should be the number-one objective for marketers. “This device has a lot of attention,” he said, holding up his smartphone. “You can’t get your children off this f**king thing. And the funniest thing is you can’t get yourself off of it.”
He added: “I’m having conversations this week with people who say social media
should be regulated because it’s so powerful it’s changing the geo-political nature of the world. And we are talking about that, yet not a peep about creative in social.”
According to Vaynerchuk, the industry puts the past on a pedestal and there’s much excitement about the future, but not enough focus on what’s happening today. “I don’t know about you — and there may not be many people in Cannes right now who are more excited about AI [than I am] — but if I hear one more f**king person say it this week, I’m going to punch them in the f**king face,” he said. Vaynerchuk said social platforms will mean more creativity and that the industry needs to embrace the word ‘and’ rather than ‘or’.
“We are not as creative as we can be because we are not making enough creative,” he said. “Brands should really be considering doing 10, 20, 30 ads a day across all social platforms to become more relevant with more
consumers to actually drive their business.”
He also believes we must become more consumer-centric: “We say it all day long and yet we’re fully living in boardrooms. There’s a different way to do adver-
P&G brands boost the ‘wow’ factor
CREATIVITY that grows
markets is the next reset for advertising, according to Marc Pritchard chief brand officer, P&G.
“It’s the creative ambition that we’re setting for all our brands,” Pritchard said in a session on Tuesday in the Lumiere. “Growing markets contributes to broader economic growth and inclusion and that’s good for business and that’s good for society. Growing markets is hard work. It requires resetting the bar across every aspect of creativity. It requires resetting the bar on creative insight.” The aim is to discover mind-opening ‘wow I never thought about it that way’ insights which can then be turned into creative brilliance,” he said.
Pritchard also said that changing people’s habits is
a way of making a market grow, pointing to a campaign that tried to persuade consumers to “do it every night”.
The Cascade ad eventually reveals that it’s referring to running the dishwasher every night and aims to get
a message across about how regular small loads can be more efficient and sustainable than handwashing dishes. The sink uses four gallons every two minutes. According to Energy Star, certified dishwashers use less than four gallons in an entire cycle. “Period protection is another market that has significant growth potential,” Pritchard said. “But it’s often the subject of misinformation and myth. Whisper, Always and Tampax are resetting the bar through creative education that provides product knowledge and growth of the market.”
In India 23 million girls miss school during their period often due to lack of period information. A Whisper campaign aimed to solve that problem and change a
tising and it’s being done in our faces constantly — by emerging brands, emerging creators, emerging publishers. Everything that’s actually happening in society is happening from a social-first framework.
“You cannot sit here and complain about what social media is doing to our society and yet never run an ad on it or disrespect it as not important.”
century-old education system. The P&G ad became the first to show the biology behind periods and features the anatomy of the uterus and period cycles.
Pritchard also emphasised that the bar needs resetting on creative inclusion to serve all people and each person and this should expand beyond narrowly defined target audiences.
“In the US, My Black Is Beautiful is a brand that serves the unique needs of black women who face outside expectation about the role of their hair in becoming beautiful,” he said. The latest P&G film, ‘Unbecoming’, tackles the acceptance and beauty of black women’s natural hair — a perfect example of “resetting the creative bar to grow the haircare market by serving all people and each person in countries around the world”.
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GARY VAYNERCHUK: “NOT A PEEP ABOUT CREATIVE IN SOCIAL”
MARC PRITCHARD: “GROWING MARKETS IS HARD WORK”
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Want to build a brand? First create your operating system
GET COMFORTABLE with the uncomfortable. Cede control. Realise you are designing an experience and an interface, not a message. Open up, share creativity and create brands with partners. The more, the better. These were just some of the takeaways from yesterday’s R/GA seminar, which proposed we approach brands as operating systems, with underlying codes of purpose, design and technology, rather than attempting to navigate an increasingly digital world with the equivalent of Stone-Age tools.
progress that needs building, not a finished piece of art that needs guarding,” said Tiffany Rolfe, R/ GA’s global chief creative officer. “Luckily, there’s already a model that drives everything in the digital world — the operating system. It serves as the interface between computer and user and guides internal operations. It enables applications to build on it and function together, and it updates to work better over time.”
“Over the last 25 years, the beautiful but not always compatible worlds of brand design and tech have come together,” said Tom Morton, R/GA’s global chief strategy officer. “Back in the day, that caused friction but then the centre of gravity shifted towards technology. Today, the most valuable brands in the world — Google, Apple, Amazon, Samsung and Microsoft — are all tech brands.”
As brands have morphed into “digital creatures”, the time has come to update the branding-building model. “Today, a brand is more an iterative work in
Apply that definition to a company rather than a computer and you have, in essence, R/GA’s blueprint for designing and managing brands in a digital-first world. Morton then cited examples of brands that have already run with R/GA’s approach — literally, in the case of Nike. “We’ve been speaking about Nike as an operating system for some time,” he said, adding that it was Nike’s willingness to embrace technological innovation to create value via products such as Nike PLAYlist, Nike Sync and the Nike+ FuelBand that “really gave us a perspective on how we can build brands differently”.
“In a world defined by interfaces and experiences, a brand should be driven by its builders,” Rolfe added. “We need an open-ended design system that allows other people to build on it.”
Morton agreed: “We’re now building brands with fewer lone geniuses and more partners, who bring different approaches together to create something new. Ultimately, this is about breaking down that familiar false wall between marketing and product expertise.”
evolve from a local point of view.”
Pulaar is spoken by 40 million people, but because it has no alphabet has been at risk of extinction. The Barry Brothers spent three decades building a rudimentary alphabet which Microsoft has now helped finesse. Elements were taken from Fulani textiles culture to help inform the shape of the eventual alphabet. Harris said: “When awarding the Grand Prix and Lions we asked ourselves: ‘Is it novel? Did it have impact? And is it the highest form of design?’
ADLaM was an example of how great design can make space for us as humans.”
There were also five Gold Lions: two for Japan, and one each for Brazil, Canada and Germany.
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“We’ve been speaking about Nike as an operating system for some time”
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“FREEDOM is the ability to make our own choices and power is the ability to influence the choices of others,” Amanda Gorman said. “So when I think about influence it’s not necessarily that I want to mechanise the choices of other people — but I want to expand the choices they have available.” In a session examining what it means to be an icon representing a brand and a generation, Gorman talked about her rise to fame after reciting her poem The Hill We Climb at President Joe Biden’s inauguration.
“I’ve been very fortunate to have a lot of visibility at a very young age and if I can use that visibility to make sure a light is shed on other people I can’t imagine a more profound use of my time,” she said.
Joining Gorman on stage were Jane Lauder, executive vice-president, enterprise marketing and chief data officer, and Anna Klein, senior vice-president, global corporate affairs and ESG communications. Lauder said gender equality and equity had been at the forefront of the company for almost 80 years: “It started with my grandmother who was mixing creams in her kitchen. Fast forward to today and when I think about the people who are making our products, our product developers, our researchers, our innovators, we have over 70% of them that identify as women.”
Gorman said she was drawn to work with Estée Lauder because she wanted to partner with a brand that shared her values and allowed her to use her power to empower others. “Your team really came with such a clean and open slate. A lot of other conversations I had, really kind of wanted me to fit into a cookie cutter traditional spokesperson role,” she said.
“I want to see a more bright and beautiful diverse range of stories in the world. I want to see more storytellers, more voices and narratives that we have yet to see in history. So I am excited for those truths to be brought to light.”
NEWS 9
‘I want to
As Estée Lauder’s first-ever Global Changemaker, the poet and activist Amanda Gorman explained her mission to a packed Debussy Theatre see more storytellers’
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CEREMONY
The Radio & Audio Grand Prix was collected by Brigid Alkema, chief creative officer at Clemenger BBDO. The winning campaign was entered by Colenso BBDO for Skinny
agency MRM Worldwide, Santiago, celebrated a Print & Publishing Gold for ‘We Didn’t Write This Campaign’ — created for NotMilk
team from Havas Paris picked up a Gold Health & Wellness Lion for the inclusive Anne De Gaulle initiative, created on behalf of Fondation Anne De Gaulle
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Meet the winners AWARDS
The Grand Auditorium was packed for the first Cannes Lions Awards show of 2023. Monday night saw Lions handed out for Pharma, Health & Wellness, Print & Publishing, Radio & Audio, Outdoor and the Grand Prix for Good
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Chilean
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Ogilvy South Africa in Cape Town collected an Outdoor Gold Lion for ‘Bread of the Nation’, a hungeralleviating initiative for AB InBev
The 2023 Pharma Grand Prix was deservingly won by Dentsu Creative, Buenos Aires. The work, ‘Scrolling Therapy’, was on behalf of client Eurofarma
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The team from Special Auckland seized the Health & Wellness Grand Prix for ‘The Last Performance’, a humorous campaign on behalf of Partners Life
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A Health & Wellness Gold Lion was the reward awaiting the UK’s AMV BBDO for their work on #Periodsomnia, created for client Bodyform/Libresse
The team from Rethink, Toronto, secured an Outdoor Gold for its campaign on behalf of Heinz Ketchup
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The team from Publicis, Chicago, secured the Lions Health Grand Prix for Good, in recognition of the powerful impact of the ‘Working With Cancer’ pledge
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Intouch Solutions of New York collected a Gold Lion in the Pharma category for ‘Inequality You Can’t Ignore’, a campaign on behalf of The Chrysalis Initiative
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A Radio & Audio Gold was presented to BBDO, Toronto, for ‘Missing Matoaka’, a powerful campaign on behalf of Muskrat Magazine
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Gut, Buenos Aires, from Argentina won a Print & Publishing Gold for ‘The Artois Probability’, a campaign created on behalf of client Stella Artois
Uncommon Creative Studio’s team from London celebrated winning the 2023 Outdoor Grand Prix, thanks to their British Airways campaign ‘A British Original’
Gut, São Paolo, collected a Radio & Audio Gold for ‘Files of Freedom’, a campaign for Mercado Libre
Healthcare Agency of the Year was Area 23, an IPG Health Network Company based in New York
The team from Grey, New York, secured a Pharma Gold for ‘The Most Beautiful Sound’, a campaign for the American Society of Clinical Oncology (ASCO)
The Print & Publishing Grand Prix was picked up by Impact BBDO, Dubai, for Annahar’s courageous ‘Newspapers Inside A Newspaper Edition’
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Edelman says big brands must do more to include Hispanics
“CALL us what you want
— Hispanics, Latinos, Latinx. Labels don’t matter and we won’t cancel you. But what does matter to us is representation, recognition and investment by big brands and media.”
This is how Hispanic media star Claudia Roma Edelman, founder and CEO of New York-based DEI non-profit foundation We Are All Human, describes her mission at this year’s Cannes Lions. And she will be taking that message on to the conference stage tomorrow, when she hosts Unveiling Hispanic Sentiment Insights for Forward-Looking Industry Strategy.
The fact that today’s event is only the second Hispanic seminar in the history of the
Lions reinforces Edelman’s contention that her demographic has been consistently ignored by the big
brands. “Hispanics are resilient, proud and united, but we feel disregarded,” Edelman said. “So this is a
call to brands and media to take action and start prioritising Latinos in their strategies.”
Quite apart from the issue of exclusion, discounting the US Hispanic market is bad business, she added:
“If the US Hispanic community was a stand-alone country, we’d be the fifth largest in the world — bigger than the UK or Italy — so it’s not smart to ignore us.” Brands in need of more persuasion might also consider that US Hispanics are the largest and youngest cohort in the US, with a purchasing power of $2 trillion — statistics that represent a 30%-120% growth for Fortune 500 companies in the next five years. In addition to explaining how brands can “activate
Weather: nature’s market forecaster
WHATEVER the prevailing conditions, the weather has the ability to shape our individual lives, world events and ultimately consumer decisions. That’s the message from IBM’s The
Weather Company.
“Weather impacts every person on the planet every day,” CMO Randi Stipes told Lions Daily News.
“The weather impacts the decisions we make con -
sciously, or more often than not subconsciously. What we buy and how we feel.
“It can be as simple as influencing what you wear or it can influence your mood. From a marketing standpoint we can leverage those insights to better connect with consumers and ensure the message is resonating at the right time.”
Stipes focuses on how the weather is altering in a session today, Future Gazers: Mother Nature’s Influence, Liquid Reality and Real Human Connections, Connecting Creativity to Neurodiversity (12.45, on the Terrace stage).
“When we talk about the influence of mother nature, we need to think about the fact that weather is becoming more erratic,” Stipes said, citing the heatwave that
the Hispanic market”, the seminar sees the launch of the 2023 Hispanic Sentiment Study, compiled in partnership with We Are All Human, Nielsen and TelevisaUnivision. The panel will also discuss the NFL’s pioneering efforts to embrace inclusivity in their marketing campaigns, notably the Super Bowl ads featuring Mexican flag football star Diana Flores. “Diana will be telling her story, which is very moving,” Edelman said. “She was once asked whether, when she was a child, she ever dreamed she’d be captain of the Mexican team and the star of a Super Bowl ad. She replied that she never had dreams, because she never saw anybody like herself in ads or movies. It was only when she was a teenager and was exposed to role models that she felt she was allowed to have dreams of her own.”
brought record high temperatures to 100 different locations in Europe last Summer, and that parts of California had blizzard warnings and experienced snow.
“The influence of mother nature is becoming more profound because there are no longer these seasonal norms,” she said.
Understanding changes in the climate presents an opportunity for marketers to better understand the weather’s impact on consumers so that we can leverage those insights, she said: “We can’t control the forecast but we can extract the insights and better use them in our craft.”
To further illustrate the influence the weather has on our lives, the company has created an exhibition, The Weather Gallery, which explores how key events in time
might have turned out had conditions been different.
“We are exhibiting the weather’s influence on catalytic cultural and historical moments over time,” Stipes said. “This is a festival of creativity so we have enlisted artists from around the globe to use generative AI to reimagine what those moments would look like had there been a different weather condition.”
The Battle of Waterloo is one of the events featured at the gallery. “It was a muddied battlefield, so we’re imagining what if the conditions had been different? What if Napoleon had known the forecast? Might he have been victorious at Waterloo?”
12 NEWS
THE WEATHER COMPANY’S RANDI STIPES
CLAUDIA ROMA EDELMAN: “REPRESENTATION MATTERS”
The Weather Gallery is at 11 Sq. Mérimée and is open from 08.00 to 10.00 and 15.00 to 17.00
‘wakes funny’ Kevin Hart
amplify your story?”
Hart said it was important to enjoy the trust of brands that allow him to pitch and develop campaigns that “embed funny” into products from the likes of AT&T and sport betting company Draftkings.
Speaking with Jeffrey Katzenberg, entertainment industry executive, DreamWorks co-founder and founding partner at WndrCo, Hart said that “people love to laugh” and resonate with “comedy and colour.”
Hartbeat campaigns also reflect Hart’s authentic persona. “I wake up funny,” he said. “I am not a gimmick.”
KEVIN Hart built his fame as a livewire comedian and actor, but the founder and chairman of the Hartbeat entertainment studio and marketing consultancy also helps brands add value by becoming funny.
Announced as the Entertainment Person of the Year
2023 by the Cannes Lions International Festival of Creativity, Hart spoke at the Debussy on Tuesday about his ability to fuse comedy with marketing and business through “seamless” brand partnerships. Working across film, TV, radio, podcasts and more, Hartbeat has created a “media ecosystem” through which brands can grow, he said.
“We are not a company for the moment, but the future,” Hart told the packed auditorium. “How do we
But as Katzenberg noted, iconic brands often don’t relate to humour, even if 91% of respondents to one survey prefer funny brands.
Hart described Hartbeat’s partnership with Old Spice that developed “a synergy to grow the brand” through the comedy sports talk show, Cold as Balls. As Hart and his interviewees sit in ice baths, the Old Spice brand is integrated throughout comedic interactions with some of the biggest names in sport.
The key to the campaign’s success was creating a vehicle for consumer engagement “that is authentic and transparent,” Hart said.
Underlying this success was an ever-evolving partnership that also relied on the right talent, he added.
“The ecosystem of Kevin Hart is not Kevin Hart.”
NEWS 13
up
Women’s sport is good for business
WHY DO women’s sports receive less than 1% of sponsorship investments and less than 10% of media coverage compared to men’s sports?
That’s a question tackled by The Formula for Real Change: A Focus on Women’s Sports, hosted by Rita Ferro, president, Disney Advertising, and featuring the legendary basketball player Dawn Staley.
Ferro started with some thought-provoking statistics: Today, girl’s participation in US high school sports is nearly 12 times higher than it was in 1972 but it is still nowhere near the figure for male sports. By the age of 14 girls drop out of sports at twice the rate of boys, “Disney has made a commitment to inclusive storytelling as a business imperative to
make sure that we are amplifying and being bullish on women’s sports,” Ferro said. ESPN has 33,000 hours of women’s sports across the platform.
The NCAA women’s basketball tournament this year saw a 53% growth in revenue, year-on-year, and it was the highest rated NCAA women’s final in history.
“And across women’s sports our revenue is up 23% which means it’s good for business. When brands come in it pays off for them,” she said. One of the early pioneers of professional basketball for women was Dawn Staley, a three-times Olympic Gold medalist, and now a top coach, currently at the University of Carolina.
Joining Ferro on the Debussy stage, Staley talked about her
rise from humble beginnings in the Philadelphia projects to sporting stardom.
“I’m the youngest of five so everything in our household was competitive. We had one bathroom and seven people so you had to be able to be fast to get in there. I was a lot different to most girls my age. I was super, super competitive and I needed an outlet so I chose sports,” she said.
Staley is now the highest paid coach in women’s college basketball having signed a seven-year contract in 2021 for $22.4m.
“I do think we’re moving in the right direction. We are in a position where we are in high demand — we just need people to continue to embrace our sports because the future is incredibly bright,” Staley said.
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DAWN STALEY
Lions School aims to nurture future stars of global creativity
The Cannes Lions Festival isn’t just a destination for world-class creative work and visionary debates — it’s also a platform to shape the future of the industry.
As part of their commitment to tomorrow’s talent, event organisers have created a purpose-built campus at the heart of the Festival — the Cannes Lions School — in partnership with Deloitte Digital. Home to the Lions Academies and Young Lions Competitions, it’s been designed to help the next generation of creative professionals grow their potential and learn from industry leaders.
As an overarching goal, the various academies help rising talent fast-track their careers and become the next generation of industry leaders. They combine inspiring classroom sessions with leading speakers, hands-on learning and coaching.
This year’s Brand Mar-
keters Academy is sponsored by Netflix and has Piedmont chief marketing officer, Douwe Bergsma, as dean. Also on board as tutor is Christie Clark, marketing manager at Found.
The Academy is a certificate programme for brand disruptors who want to unlock the power of creativity for themselves and brands. It’s an opportunity for participants to learn from CMOs, chief strategy officers, and creative directors.
The Creative Academy — sponsored by Canva — has Vann Graves, executive director of the Brandcenter at Virginia Commonwealth University, as dean. Nikolaos Pirounakis, creative lead at Bolster Group in Australia is the academy’s tutor. Also a certificate programme, it is designed to catapult young talent to the next level of their careers. Participants can expect intimate sessions
with world-renowned CEOs, CCOs, artists, actors, directors, journalists and creative superstars. As part of a broad-based commitment to inclusion,
the Academies each grant five Lions Scholarships to individuals under 30 from 10 countries.
Recipients are given a fully funded trip to the Festival and this year hail from Brazil, Philippines, Costa Rica, Mexico, Pakistan, Kenya, Turkey, Switzerland, UK and US.
Another respected creativity-led academy is the Roger Hatchuel Student
Academy, which has Serfi Altun, founder and CEO of Idea Bakery, as dean. Sharing the heavy lifting is Leyla Baliyeva, junior art director at Thjnk Hamburg, as tutor. The Academy is a unique learning experience designed to help students interested in pursuing a creative path in advertising launch their careers. The programme helps students explore the various avenues and creative spaces they could work in after graduating. No one ever stops learning during their career and this is reflected in the CMO Accelerator, in partnership with Microsoft and Spotify. The programme is led by Jim Stengel, CMO whisperer and former global marketing officer of Procter & Gamble and Suzanne Tosolini, brand strategy consultant at The Jim Stengel Company. A premier learning programme for senior marketers, the CMO Acceler-
ator offers full week access to the Festival, as well as a customised two-day programme that equips marketing leaders with a strategy to deliver sustainable and enduring brand value for their organisations. Since 2013, over 325 alumni from 50 countries have attended.
Not to be overlooked are the Young Lions competitions, which are at the heart of the Cannes Lions School. Seven competitions will run over four days and the work will be judged by the Cannes Lions shortlisting jury. This year, 450 competitors from 70 countries will have the opportunity to showcase their talent and achievements.
Other landmark initiatives across the week include Future Lions with AKQA, #CannesForAll, The Jodi Harris Scholarship, Cephas Williams and the Black British Network, Perifa Lions and The Black Executive CMO Alliance (BECA). Launched in 2021, BECA aims to increase retention and representation of black marketing professionals in the C-suite.
16 NEWS
Academies help rising talent fast-track their careers and become the next generation of industry leaders
VANN GRAVES DOUWE BERGSMA CHRISTIE CLARK
NIKOLAOS PIROUNAKIS SUZANNE TOSOLINI JIM STENGEL SERFI ALTUN
LEYLA KAMIL BALIYEVA
that deliver
works? Join WARC and Tariq Hassan, Chief Marketing and Customer Experience Officer McDonald’s USA, at The Terrace today at 10.30 to discover why culture is so important and get a chance to hear exclusive insights from a groundbreaking new WARC study into what it takes to build a culture of creative effectiveness. Scan for a sample of the WARC study
So how do CMOs and agencies build cultures
work that
Grand Prix
FILM CRAFT
WE CRY TOGETHER - A SHORT FILM
PGLANG
PGLANG, LOS ANGELES USA
19 FILM CRAFT — WINNERS
GRAND PRIX
A01/071 • USA •
DIRECTION
TITLE • WE CRY TOGETHER - A SHORT FILM
BRAND • PGLANG
ENTERED BY • PGLANG, LOS ANGELES
IDEA CREATION • PGLANG, LOS ANGELES
PRODUCTION • PGLANG, LOS ANGELES / PARK
PICTURES, LOS ANGELES
POST PRODUCTION • PGLANG, LOS ANGELES / PARK
PICTURES, LOS ANGELES
GOLD LIONS
A01/208 • USA •
DIRECTION
TITLE • THE GREATEST
BRAND • APPLE
PRODUCT • APPLE
ENTERED BY • SOMESUCH, LOS ANGELES
IDEA CREATION • APPLE, CUPERTINO
PRODUCTION • SOMESUCH, LOS ANGELES
MEDIA • APPLE, CUPERTINO
POST PRODUCTION • TRIM EDITING, LONDON / COSMO STREET EDITORIAL, SANTA MONICA / BLACKSMITH, NEW YORK
A02/140 • MEXICO •
SCRIPT
TITLE • SHOUT
BRAND • TELEFÓNICA
PRODUCT • MOVISTAR
ENTERED BY • VMLY&R MEXICO, MEXICO CITY •
IDEA CREATION • VMLY&R MEXICO, MEXICO CITY •
PRODUCTION • REBOLUCION, MEXICO CITY
POST PRODUCTION • REBOLUCION, MEXICO CITY
A03/007 • USA •
CASTING
TITLE • THE GREATEST
BRAND • APPLE
PRODUCT • APPLE - ACCESSIBILITY
ENTERED BY • APPLE, CUPERTINO
IDEA CREATION • APPLE, CUPERTINO
PRODUCTION • SOMESUCH, LONDON
MEDIA • APPLE, CUPERTINO
PR • APPLE, CUPERTINO
POST PRODUCTION • TRIM EDITING, LONDON
A04/100 • JAPAN •
PRODUCTION DESIGN / ART DIRECTION
TITLE • A TRAIN OF MEMORIES
BRAND • SOTETSU
PRODUCT • SOTETSU
ENTERED BY • SIX INC., TOKYO
IDEA CREATION • SIX INC., TOKYO / GOOD DESIGN
COMPANY, TOKYO / HAKUHODO INC., TOKYO /
HAKUHODO KETTLE INC., TOKYO
PRODUCTION • SPOON., TOKYO
POST PRODUCTION • SLANTED, TOKYO
A05/042 • USA • CINEMATOGRAPHY
TITLE • WE CRY TOGETHER - A SHORT FILM
BRAND • PGLANG
ENTERED BY • PGLANG, LOS ANGELES
IDEA CREATION • PGLANG, LOS ANGELES
PRODUCTION • PGLANG, LOS ANGELES / PARK PICTURES, LOS ANGELES
POST PRODUCTION • PGLANG, LOS ANGELES / PARK PICTURES, LOS ANGELES
A07/006 • USA •
USE OF LICENSED / ADAPTED MUSIC
TITLE • THE GREATEST BRAND • APPLE
PRODUCT • APPLE - ACCESSIBILITY
ENTERED BY • APPLE, CUPERTINO
IDEA CREATION • APPLE, CUPERTINO
PRODUCTION • SOMESUCH, LONDON
MEDIA • APPLE, CUPERTINO
PR • APPLE, CUPERTINO
POST PRODUCTION • TRIM EDITING, LONDON
A08/029 • JAPAN • ACHIEVEMENT IN PRODUCTION
TITLE • A TRAIN OF MEMORIES
BRAND • SOTETSU
PRODUCT • SOTETSU
ENTERED BY • SIX INC., TOKYO
IDEA CREATION • SIX INC., TOKYO / GOOD DESIGN COMPANY, TOKYO / HAKUHODO INC., TOKYO / HAKUHODO KETTLE INC., TOKYO
PRODUCTION • SPOON., TOKYO
POST PRODUCTION • SLANTED, TOKYO
B04/053 • UNITED KINGDOM • ANIMATION
TITLE • PHARRELL, 21 SAVAGE AND TYLER, THE CREATOR - CASH IN CASH OUT
BRAND • I AM OTHER
PRODUCT • PHARRELL, 21 SAVAGE AND TYLER, THE CREATOR - CASH IN CASH OUT
ENTERED BY • ELECTRIC THEATRE COLLECTIVE, LONDON
IDEA CREATION • I AM OTHER, BEVERLY HILLS
PRODUCTION • DIVISION, PARIS
POST PRODUCTION • ELECTRIC THEATRE COLLECTIVE, LONDON
SILVER LIONS
A01/091 • USA •
DIRECTION
TITLE • THE RABBIT HOLE
BRAND • SOS INTERNATIONAL
PRODUCT • SOS INTERNATIONAL
ENTERED BY • SOS INTERNATIONAL, GLENDALE
IDEA CREATION • JYRA FILMS, TEXAS
PRODUCTION • TAO/S, LOS ANGELES / JYRA FILMS,
TEXAS
POST PRODUCTION • BRUTON STROUBE STUDIOS, ST. LOUIS
A01/212 • USA •
DIRECTION
TITLE • PERIODSOMNIA
BRAND • LIBRESSE
PRODUCT • LIBRESSE
ENTERED BY • SOMESUCH, LOS ANGELES
IDEA CREATION • AMV BBDO, LONDON
PRODUCTION • SOMESUCH, LOS ANGELES
POST PRODUCTION • TIME BASED ARTS, LONDON / 750MPH, LONDON / TRIM EDITING, LONDON
A01/298 • MEXICO •
DIRECTION
TITLE • SHOUT
BRAND • TELEFÓNICA
PRODUCT • MOVISTAR
ENTERED BY • VMLY&R MEXICO, MEXICO CITY •
IDEA CREATION • VMLY&R MEXICO, MEXICO CITY •
PRODUCTION • REBOLUCION, MEXICO CITY
POST PRODUCTION • REBOLUCION, MEXICO CITY
A02/020 • MEXICO •
SCRIPT
TITLE • I’M A CRIMINAL
BRAND • GIRLS NOT BRIDES
PRODUCT • AWARENESS FILM
ENTERED BY • MEDIA.MONKS, MEXICO CITY
IDEA CREATION • MEDIA.MONKS, MEXICO CITY
PRODUCTION • ORIENTAL FILMS, MEXICO CITY
A02/51001 • THAILAND •
SCRIPT
TITLE • GUT HEALTH
BRAND • DUTCHIE
PRODUCT • DUTCHIE
ENTERED BY • OGILVY, BANGKOK
IDEA CREATION • OGILVY, BANGKOK
PRODUCTION • SUNETA HOUSE, BANGKOK
A03/147 • UNITED KINGDOM • CASTING
TITLE • ME, MY AUTISM & I
BRAND • RECKITT AND AMBITIOUS ABOUT AUTISM
PRODUCT • VANISH
ENTERED BY • HAVAS, LONDON
IDEA CREATION • HAVAS, LONDON
PRODUCTION • SMUGGLER, LONDON
MEDIA • ZENITH, LONDON
PR • ONE GREEN BEAN, LONDON
A03/184 • UNITED KINGDOM • CASTING
TITLE • THE COST OF BEAUTY
BRAND • DOVE MASTERBRAND
PRODUCT • DOVE
CRAFT TRACK WINNERS /FILM CRAFT
20
CRAFT TRACK WINNERS /FILM CRAFT
ENTERED BY • OGILVY, LONDON
IDEA CREATION • OGILVY, LONDON / OGILVY, TORONTO
PRODUCTION • SMUGGLER, LONDON
MEDIA • MINDSHARE, NEW YORK
PR • EDELMAN, NEW YORK
POST PRODUCTION • FINAL CUT, NEW YORK / SIGNIFICANT OTHERS, LOS ANGELES
A04/091 • USA •
PRODUCTION DESIGN / ART DIRECTION
TITLE • QUIET THE NOISE
BRAND • APPLE
PRODUCT • AIRPODS PRO
ENTERED BY • ICONOCLAST, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • ICONOCLAST, LOS ANGELES
A05/055 • CANADA • CINEMATOGRAPHY
TITLE • IMMORTAL
BRAND • ROYAL ONTARIO MUSEUM (ROM)
PRODUCT • ROYAL ONTARIO MUSEUM
ENTERED BY • BROKEN HEART LOVE AFFAIR, TORONTO
IDEA CREATION • BROKEN HEART LOVE AFFAIR, TORONTO
PRODUCTION • SCOUTS HONOUR, TORONTO / MOONLIGHTING, CAPE TOWN / COSMESIS
PROSTHETICS STUDIO, CAPE TOWN / KAMIKAZE CASTING, WESTERN CAPE
POST PRODUCTION • NIMIOPERE, TORONTO / MOTIF STUDIOS, CAPE TOWN / ALTER EGO, TORONTO / RAJAKOVIC ELECTRIC, TORONTO / TANTRUM STUDIO, TORONTO
A07/062 • UNITED KINGDOM • USE OF LICENSED / ADAPTED MUSIC
TITLE • PERIODSOMNIA
BRAND • LIBRESSE
PRODUCT • LIBRESSE
ENTERED BY • SOUNDTREE MUSIC, LONDON
IDEA CREATION • AMV BBDO, LONDON
PRODUCTION • SOMESUCH, LONDON
POST PRODUCTION • SOUNDTREE MUSIC, LONDON
A07/109 • MEXICO • USE OF LICENSED / ADAPTED MUSIC
TITLE • SHOUT
BRAND • TELEFÓNICA
PRODUCT • MOVISTAR
ENTERED BY • VMLY&R MEXICO, MEXICO CITY •
IDEA CREATION • VMLY&R MEXICO, MEXICO CITY •
PRODUCTION • REBOLUCION, MEXICO CITY
POST PRODUCTION • REBOLUCION, MEXICO CITY
A08/027 • JAPAN
PRODUCT • PANASONIC
ENTERED BY • SPOON., TOKYO
IDEA CREATION • GOOD DESIGN COMPANY, TOKYO
PRODUCTION • SPOON., TOKYO
MEDIA • HAKUHODO, KYOTO
POST PRODUCTION • MCRAY, TOKYO
B01/082 • USA •
EDITING
TITLE • PERIODSOMNIA
BRAND • LIBRESSE
PRODUCT • LIBRESSE
ENTERED BY • SOMESUCH, LOS ANGELES
IDEA CREATION • AMV BBDO, LONDON
PRODUCTION • SOMESUCH, LOS ANGELES
POST PRODUCTION • TIME BASED ARTS, LONDON / 750MPH, LONDON / TRIM EDITING, LONDON
B02/020 • USA • COLOUR CORRECTION / GRADING
TITLE • PERIODSOMNIA
BRAND • LIBRESSE
PRODUCT • LIBRESSE
ENTERED BY • SOMESUCH, LOS ANGELES
IDEA CREATION • AMV BBDO, LONDON
PRODUCTION • SOMESUCH, LOS ANGELES
POST PRODUCTION • TIME BASED ARTS, LONDON / 750MPH, LONDON / TRIM EDITING, LONDON
B04/070 • USA • ANIMATION
TITLE • REACTOR
BRAND • WOODKID
PRODUCT • WOODKID
ENTERED BY • SMUGGLER, LOS ANGELES
IDEA CREATION • WOODKID, LOS ANGELES
PRODUCTION • STINK STUDIOS, LONDON
B05/006 • GIBRALTAR • VISUAL EFFECTS
TITLE • ROCKY
BRAND • LADBROKES
PRODUCT • LADBROKES
ENTERED BY • LADBROKES, GIBRALTAR
IDEA CREATION • NEVERLAND, LONDON
PRODUCTION • MJZ, LOS ANGELES
MEDIA • THE7STARS, LONDON
PR • FINN PARTNERS, LONDON
POST PRODUCTION • FINAL CUT, LONDON / SELECTED WORKS, LONDON / 750MPH, LONDON / RESILIENT MUSIC LLP, LONDON
B05/036 • UNITED KINGDOM • VISUAL EFFECTS
TITLE • APPLE - QUIET THE NOISE
BRAND • APPLE
PRODUCT • APPLE
ENTERED BY • ELECTRIC THEATRE COLLECTIVE, LONDON
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS
ANGELES
PRODUCTION • ICONOCLAST, LOS ANGELES / PRIMO CONTENT, BUENOS AIRES
POST PRODUCTION • ELECTRIC THEATRE COLLECTIVE, LONDON / FINAL CUT, LOS ANGELES / FORMOSA, SANTA MONICA / BARKING OWL, LOS ANGELES
BRONZE LIONS
A01/061 • USA • DIRECTION
TITLE • ‘‘BALCONY’’
BRAND • CASH APP
PRODUCT • CASH APP
ENTERED BY • CASH APP, NEW YORK
IDEA CREATION • PGLANG, LOS ANGELES
PRODUCTION • PGLANG, LOS ANGELES / PROJECT3, LOS ANGELES
POST PRODUCTION • PGLANG, LOS ANGELES / PROJECT3, LOS ANGELES
A01/073 • USA •
DIRECTION
TITLE • THE SINGULARITY
BRAND • SQUARESPACE
PRODUCT • SQUARESPACE
ENTERED BY • SQUARESPACE, NEW YORK
IDEA CREATION • SQUARESPACE, NEW YORK
PRODUCTION • SMUGGLER, LOS ANGELES
MEDIA • SQUARESPACE, NEW YORK
PR • SQUARESPACE, NEW YORK
POST PRODUCTION • / BLACK KITE STUDIOS
LTD, LONDON / HEARD CITY, NEW YORK / ACTIVE THEORY, LOS ANGELES
A01/122 • URUGUAY •
DIRECTION
TITLE • TRAJECTORY
BRAND • RED CROSS
PRODUCT • RED CROSS
ENTERED BY • PRIMO AUDIOVISUAL SA (INVOICE), MONTEVIDEO
IDEA CREATION • TBWA\ESPAÑA, MADRID
PRODUCTION • PRIMO, BUENOS AIRES
POST PRODUCTION • METROPOLITANA, MADRID / BEAT MUSIC, MADRID
A01/201 • USA •
DIRECTION
TITLE • QUIET THE NOISE
BRAND • APPLE
PRODUCT • AIRPODS PRO
ENTERED BY • ICONOCLAST, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • ICONOCLAST, LOS ANGELES
A01/317 • THAILAND •
DIRECTION CAMPAIGN
TITLE • THE EYES
BRAND • VOIZ
IN PRODUCTION
•
•
• ACHIEVEMENT
TITLE
UNVEIL BRAND
PANASONIC
21
PRODUCT • VOIZ
ENTERED BY • OGILVY, BANGKOK
IDEA CREATION • OGILVY, BANGKOK
PRODUCTION • FACTORY01, BANGKOK
A01/318 • THAILAND •
DIRECTION CAMPAIGN
TITLE • LEFT AND RIGHT
BRAND • VOIZ
PRODUCT • VOIZ
ENTERED BY • OGILVY, BANGKOK
IDEA CREATION • OGILVY, BANGKOK
PRODUCTION • FACTORY01, BANGKOK
A02/068 • ARGENTINA •
SCRIPT
TITLE • TRAJECTORY
BRAND • RED CROSS
PRODUCT • RED CROSS
ENTERED BY • PRIMO, BUENOS AIRES
IDEA CREATION • TBWA\ESPAÑA, MADRID
PRODUCTION • PRIMO CONTENT, BUENOS AIRES
POST PRODUCTION • METROPOLITANA, MADRID / BEAT MUSIC, MADRID
A02/157 • UNITED KINGDOM •
SCRIPT
TITLE • THE COST OF BEAUTY
BRAND • DOVE MASTERBRAND
PRODUCT • DOVE
ENTERED BY • OGILVY, LONDON
IDEA CREATION • OGILVY, LONDON / OGILVY, TORONTO
PRODUCTION • SMUGGLER, LONDON
MEDIA • MINDSHARE, NEW YORK
PR • EDELMAN, NEW YORK
POST PRODUCTION • FINAL CUT, NEW YORK / SIGNIFICANT OTHERS, LOS ANGELES
A03/164 • THAILAND • CASTING
TITLE • GUT HEALTH
BRAND • DUTCHIE
PRODUCT • DUTCHIE
ENTERED BY • OGILVY, BANGKOK
IDEA CREATION • OGILVY, BANGKOK
PRODUCTION • SUNETA HOUSE, BANGKOK
A03/169 • MEXICO •
CASTING
TITLE • SHOUT
BRAND • TELEFÓNICA
PRODUCT • MOVISTAR
ENTERED BY • VMLY&R MEXICO, MEXICO CITY •
IDEA CREATION • VMLY&R MEXICO, MEXICO CITY •
PRODUCTION • REBOLUCION, MEXICO CITY
POST PRODUCTION • REBOLUCION, MEXICO CITY
A03/177 • NEW ZEALAND • CASTING
TITLE • THROUGH MY EYES
BRAND • WAKA KOTAHI
PRODUCT • WAKA KOTAHI ANTI SPEEDING CAMPAIGN
ENTERED BY • RUSKIN, AUCKLAND
IDEA CREATION • FCB NEW ZEALAND, AUCKLAND
PRODUCTION • RUSKIN, AUCKLAND
A04/007 • FRANCE •
PRODUCTION DESIGN / ART DIRECTION
TITLE • THE BALL OF YARN
BRAND • WINAMAX
PRODUCT • ONLINE GAMBLING
ENTERED BY • TBWA\ PARIS, PARIS
IDEA CREATION • TBWA\ PARIS, PARIS
PRODUCTION • SOLAB, PARIS / \ELSE, PARIS
POST PRODUCTION • DIGITAL DISTRICT, PARIS / \ ELSE, PARIS
A05/069 • DENMARK • CINEMATOGRAPHY
TITLE • IRAN-E MAN
BRAND • PAIRI DAEZA
PRODUCT • PAIRI DAEZA SCARVES
ENTERED BY • NEW-LAND, COPENHAGEN
IDEA CREATION • NEW-LAND, COPENHAGEN
PRODUCTION • NEW-LAND, COPENHAGEN
A05/076 • ARGENTINA • CINEMATOGRAPHY
TITLE • TRAJECTORY
BRAND • RED CROSS
PRODUCT • RED CROSS
ENTERED BY • PRIMO, BUENOS AIRES
IDEA CREATION • TBWA\ESPAÑA, MADRID
PRODUCTION • PRIMO CONTENT, BUENOS AIRES
POST PRODUCTION • METROPOLITANA, MADRID / BEAT MUSIC, MADRID
A05/145 • MEXICO • CINEMATOGRAPHY
TITLE • SHOUT
BRAND • TELEFÓNICA
PRODUCT • MOVISTAR
ENTERED BY • VMLY&R MEXICO, MEXICO CITY •
IDEA CREATION • VMLY&R MEXICO, MEXICO CITY • PRODUCTION • REBOLUCION, MEXICO CITY
POST PRODUCTION • REBOLUCION, MEXICO CITY
A06/010 • AUSTRALIA • USE OF ORIGINAL MUSIC
TITLE • THE RELUCTANT SHANTY
BRAND • AUSTRALIA FOR UNHCR
PRODUCT • REFUGEE AWARENESS
ENTERED BY • FINCH, SYDNEY
IDEA CREATION • BMF, SYDNEY
PRODUCTION • FINCH, SYDNEY
POST PRODUCTION • ATTICUS, SYDNEY / RUMBLE STUDIOS, SYDNEY
A06/018 • JAPAN •
USE OF ORIGINAL MUSIC
TITLE • KAGUYA BY GUCCI
BRAND • GUCCI
PRODUCT • BAMBOO HANDLE BAGS
ENTERED BY • DENTSU INC., TOKYO
IDEA CREATION • TSUZUKU, TOKYO / DENTSU INC., TOKYO
PRODUCTION • GHOSTITCH INC., TOKYO / GEEK
PICTURES INC., TOKYO
MEDIA • DENTSU INC., TOKYO
PR • DENTSU INC., TOKYO
A07/010 • USA •
USE OF LICENSED / ADAPTED MUSIC
TITLE • RELAX, IT’S IPHONE – ACTION MODE
BRAND • APPLE
PRODUCT • IPHONE 14
ENTERED BY • APPLE, CUPERTINO
IDEA CREATION • APPLE, CUPERTINO
PRODUCTION • BISCUIT FILMWORKS, LOS ANGELES
POST PRODUCTION • WORK EDITORIAL, LOS ANGELES / BLACKSMITH, NEW YORK
A07/061 • UNITED KINGDOM •
USE OF LICENSED / ADAPTED MUSIC
TITLE • ODE TO DADS
BRAND • PROSTATE CANCER UK
PRODUCT • PROSTATE CANCER CHARITY
ENTERED BY • BBH, LONDON
IDEA CREATION • BBH, LONDON
PRODUCTION • SOMESUCH, LONDON
A08/004 • GIBRALTAR • ACHIEVEMENT IN PRODUCTION
TITLE • ROCKY
BRAND • LADBROKES
PRODUCT • LADBROKES
ENTERED BY • LADBROKES, GIBRALTAR
IDEA CREATION • NEVERLAND, LONDON
PRODUCTION • MJZ, LOS ANGELES
MEDIA • THE7STARS, LONDON
PR • FINN PARTNERS, LONDON
POST PRODUCTION • FINAL CUT, LONDON / SELECTED WORKS, LONDON / 750MPH, LONDON / RESILIENT MUSIC LLP, LONDON
A08/044 • USA • ACHIEVEMENT IN PRODUCTION
TITLE • QUIET THE NOISE
BRAND • APPLE
PRODUCT • AIRPODS PRO
ENTERED BY • ICONOCLAST, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • ICONOCLAST, LOS ANGELES
22
CRAFT TRACK WINNERS /FILM CRAFT
A08/065 • BRAZIL •
ACHIEVEMENT IN PRODUCTION
TITLE • BUSCAPÉ. BACK TO THE CITY OF GOD.
BRAND • TELEFÓNICA VIVO & MOTOROLA
PRODUCT • MOTOROLA EDGE 30 ULTRA 5G
ENTERED BY • VMLY&R, SAO PAULO
IDEA CREATION • VMLY&R, SAO PAULO
PRODUCTION • O2 FILMES, SAO PAULO /
SUPERSONICA, SAO PAULO
MEDIA • VMLY&R, SAO PAULO
POST PRODUCTION • O2 FILMES, SAO PAULO
B01/116 • NEW ZEALAND •
EDITING
TITLE • THROUGH MY EYES
BRAND • WAKA KOTAHI
PRODUCT • WAKA KOTAHI ANTI SPEEDING CAMPAIGN
ENTERED BY • RUSKIN, AUCKLAND
IDEA CREATION • FCB NEW ZEALAND, AUCKLAND
PRODUCTION • RUSKIN, AUCKLAND
B02/016 • ARGENTINA •
COLOUR CORRECTION / GRADING
TITLE • TRAJECTORY
BRAND • RED CROSS
PRODUCT • RED CROSS
ENTERED BY • PRIMO, BUENOS AIRES
IDEA CREATION • TBWA\ESPAÑA, MADRID
PRODUCTION • PRIMO CONTENT, BUENOS AIRES
POST PRODUCTION • METROPOLITANA, MADRID / BEAT MUSIC, MADRID
B03/018 • GERMANY •
SOUND DESIGN
TITLE • THE RIFT
BRAND • PENNY
PRODUCT • PENNY
ENTERED BY • SERVICEPLAN, MUNICH
IDEA CREATION • SERVICEPLAN, MUNICH
PRODUCTION • ANORAK FILM GMBH, BERLIN
MEDIA • REWE DIGITAL, COLOGNE
POST PRODUCTION • TIME BASED ARTS, LONDON
B03/079 • UNITED KINGDOM •
SOUND DESIGN
TITLE • ME, MY AUTISM & I
BRAND • RECKITT AND AMBITIOUS ABOUT AUTISM
PRODUCT • VANISH
ENTERED BY • HAVAS, LONDON
IDEA CREATION • HAVAS, LONDON
PRODUCTION • SMUGGLER, LONDON
MEDIA • ZENITH, LONDON
PR • ONE GREEN BEAN, LONDON
B04/013 • UNITED KINGDOM •
ANIMATION
TITLE • THE COCA-COLA COMPANY - MASTERPIECE
BRAND • COCA-COLA
PRODUCT • COCA-COLA
ENTERED BY • ELECTRIC THEATRE COLLECTIVE, LONDON
IDEA CREATION • BLITZWORKS, LEAMINGTON SPA
PRODUCTION • HEADSUP, LONDON / ACADEMY
FILMS, LONDON / TENTHREE , LONDON / RADIOACTIVE SHELTER, N/A
POST PRODUCTION • ELECTRIC THEATRE COLLECTIVE, LONDON / ELECTRIC THEATRE COLLECTIVE, LONDON / YESSIAN, NEW YORK
B05/051 • JAPAN • VISUAL EFFECTS
TITLE • A TRAIN OF MEMORIES
BRAND • SOTETSU
PRODUCT • SOTETSU
ENTERED BY • SIX INC., TOKYO
IDEA CREATION • SIX INC., TOKYO / GOOD DESIGN
COMPANY, TOKYO / HAKUHODO INC., TOKYO / HAKUHODO KETTLE INC., TOKYO
PRODUCTION • SPOON., TOKYO
POST PRODUCTION • SLANTED, TOKYO
B05/058 • USA • VISUAL EFFECTS
TITLE • THE HEART PART 5
BRAND • KENDRICK LAMAR
PRODUCT • THE HEART PART 5
ENTERED BY • PGLANG, LOS ANGELES
IDEA CREATION • PGLANG, LOS ANGELES
PRODUCTION • PGLANG, LOS ANGELES
POST PRODUCTION • DEEP VOODOO, LOS ANGELES / DEEP VOODOO, LOS ANGELES
B05/068 • USA • VISUAL EFFECTS
TITLE • SHARE THE JOY BRAND • APPLE
PRODUCT • AIRPODS
ENTERED BY • BLACKSMITH, NEW YORK
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • MJZ, LOS ANGELES
POST PRODUCTION • BLACKSMITH, NEW YORK
CRAFT TRACK WINNERS /FILM CRAFT 23 FILM
CRAFT
Grand Prix
DIGITAL CRAFT
NEVER DONE EVOLVING FEAT SERENA NIKE
AKQA, SAO PAULO
BRAZIL
DIGITAL CRAFT — WINNERS 24
GRAND PRIX
C04/020 • BRAZIL • CURATION OF DATA
TITLE • NEVER DONE EVOLVING FEAT SERENA
BRAND • NIKE
PRODUCT • NIKE
ENTERED BY • AKQA, SÁO PAULO
IDEA CREATION • AKQA, SÁO PAULO / AKQA, PORTLAND / AKQA, MELBOURNE
PRODUCTION • / HEFTY, SÁO PAULO
POST PRODUCTION • / HEFTY, SÁO PAULO / STUDIO ZEBRA, FLORIANOPOLIS
GOLD LIONS
B03/009 • USA •
PERSONALISED STORYTELLING & EXP
TITLE • WRAPPED ON PLATFORM EXPERIENCE
BRAND • SPOTIFY IN-HOUSE
PRODUCT • SPOTIFY IN-HOUSE
ENTERED BY • SPOTIFY IN-HOUSE, NEW YORK
IDEA CREATION • SPOTIFY IN-HOUSE, NEW YORK
PRODUCTION • SPOTIFY IN-HOUSE, NEW YORK
MEDIA • SPOTIFY IN-HOUSE, NEW YORK
PR • SPOTIFY IN-HOUSE, NEW YORK
POST PRODUCTION • SPOTIFY IN-HOUSE, NEW YORK
C04/019 • BRAZIL • CURATION OF DATA
TITLE • TRANSPARENCY CARD
BRAND • CONGRESSO EM FOCO
PRODUCT • TRANSPARENCY CARD
ENTERED BY • AKQA, SÁO PAULO
IDEA CREATION • AKQA, SÁO PAULO
PRODUCTION • PAY4BRAIN, SÁO PAULO / JAMUTE, SÁO PAULO
MEDIA • AKQA, SÁO PAULO
POST PRODUCTION • PAY4BRAIN, SÁO PAULO / JAMUTE, SÁO PAULO
D04/049 • UNITED KINGDOM • METAVERSE, NEW REALITIES & TECH
TITLE • GORILLAZ PRESENTS
BRAND • GORILLAZ
PRODUCT • GORILLAZ MUSIC
ENTERED BY • NEXUS STUDIOS, LONDON
IDEA CREATION • NEXUS STUDIOS, LONDON / GOOGLE, NEW YORK / ELEVEN MANAGEMENT, LONDON / GORILLAZ, LONDON
PRODUCTION • NEXUS STUDIOS, LONDON
MEDIA • OUTFRONT MEDIA, LOS ANGELES CALIFORNIA / OCEAN OUTDOOR, LONDON
SILVER LIONS
A03/004 • CANADA •
MOTION GRAPHICS DESIGN & ANIMATION
TITLE • THE BRIDGE
BRAND
• PAWS NY
PRODUCT • PAWS NY
ENTERED BY • KLICK HEALTH, TORONTO
IDEA CREATION • KLICK HEALTH, TORONTO
PRODUCTION • LIGHTFARM STUDIOS, RIO DE JANEIRO / JAMUTE, SÁO PAULO
A04/012 • CANADA • MUSIC / SOUND DESIGN
TITLE • MISSING MATOAKA
BRAND • MUSKRAT MAGAZINE
PRODUCT • ONLINE MAGAZINE
ENTERED BY • BBDO, TORONTO
IDEA CREATION • BBDO, TORONTO
PRODUCTION • FLARE BBDO, TORONTO PR • GLOSSY PR, TORONTO / HYPE PR, TORONTO
A05/004 • GERMANY • AESTHETIC DESIGN (INCL. UI)
TITLE • FAQ YOU – AN EDUCATIONAL REVOLUTION
BRAND • OHHH! FOUNDATION
PRODUCT • FAQ YOU
ENTERED BY • LOVED, HAMBURG
IDEA CREATION • LOVED, HAMBURG
PRODUCTION • LOVED, HAMBURG / THJNK, HAMBURG
A05/031 • GERMANY • AESTHETIC DESIGN (INCL. UI)
TITLE • LEGACY OF TOMORROW
BRAND • ARTIFICIAL ROME GMBH
PRODUCT • A METAVERSE FASHION WEEK EVENT
ENTERED BY • METAVERSE FASHION WEEK, BERLIN IDEA CREATION • ARTIFICIAL ROME, BERLIN / LIGANOVA, THE BRAND RETAIL COMPANY, STUTTGART
PRODUCTION • GERMAN WAHNSINN, HAMBURG
A07/018 • USA •
EXPERIENCE DESIGN: MULTI-PLATFORM
TITLE • KNOCK AT THE CABIN BRAND • CANON USA
PRODUCT • CANON USA
ENTERED BY • FCB CHICAGO
IDEA CREATION • FCB CHICAGO
PRODUCTION • UNIT9, LOS ANGELES / UNIVERSAL STUDIOS, LOS ANGELES
PR • SUNSHINE SACHS MORGAN & LYLIS, LOS ANGELES
POST PRODUCTION • 456 STUDIOS, CHICAGO
B02/023 • BRAZIL •
REAL-TIME CONTEXTUAL CONTENT
TITLE • TRANSPARENCY CARD
BRAND • CONGRESSO EM FOCO
PRODUCT • TRANSPARENCY CARD
ENTERED BY • AKQA, SÁO PAULO
IDEA CREATION • AKQA, SÁO PAULO
PRODUCTION • PAY4BRAIN, SÁO PAULO / JAMUTE, SÁO PAULO
MEDIA • AKQA, SÁO PAULO
POST PRODUCTION • PAY4BRAIN, SÁO PAULO / JAMUTE, SÁO PAULO
D01/063 • BRAZIL •
INNOVATIVE USE OF TECHNOLOGY
TITLE • NEVER DONE EVOLVING FEAT SERENA
BRAND • NIKE
PRODUCT • NIKE
ENTERED BY • AKQA, SÁO PAULO
IDEA CREATION • AKQA, SÁO PAULO / AKQA, PORTLAND / AKQA, MELBOURNE
PRODUCTION • / HEFTY, SÁO PAULO
POST PRODUCTION • / HEFTY, SÁO PAULO / STUDIO ZEBRA, FLORIANOPOLIS
D01/066 • GUATEMALA •
INNOVATIVE USE OF TECHNOLOGY
TITLE • THE SMART LEGACY
BRAND • IFTHEN. INC
PRODUCT • THE SMART LEGACY
ENTERED BY • DDB CENTR0, GUATEMALA CITY
IDEA CREATION • EL TAIER DDB, GUATEMALA
PRODUCTION • FILMICO, GUATEMALA
BRONZE LIONS
A01/017 • SINGAPORE •
DIGITAL ILLUSTRATION & IMAGE DESIGN
TITLE • KAMI
BRAND • DOWN SYNDROME INTERNATIONAL
PRODUCT • DOWN SYNDROME INTERNATIONAL
ENTERED BY • FORSMAN & BODENFORS, SINGAPORE
IDEA CREATION • FORSMAN & BODENFORS, SINGAPORE
PRODUCTION • THE DIIGITALS, DORSET / HARPI SIM, SINGAPORE
PR • FORSMAN & BODENFORS, SINGAPORE
POST PRODUCTION • FUSE, SINGAPORE
A02/011 • JAPAN •
VIDEO / MOVING IMAGE
TITLE • A TRAIN OF MEMORIES
BRAND • SOTETSU
PRODUCT • SOTETSU
ENTERED BY • SIX INC., TOKYO
IDEA CREATION • SIX INC., TOKYO / GOOD DESIGN
COMPANY, TOKYO / HAKUHODO INC., TOKYO / HAKUHODO KETTLE INC., TOKYO
PRODUCTION • SPOON., TOKYO
POST PRODUCTION • SLANTED, TOKYO
B01/007 • USA •
CROSS-CHANNEL STORYTELLING
TITLE • WRAPPED DESIGN
BRAND • SPOTIFY IN-HOUSE
PRODUCT • SPOTIFY IN-HOUSE
ENTERED BY • SPOTIFY IN-HOUSE, NEW YORK
IDEA CREATION • SPOTIFY IN-HOUSE, NEW YORK
PRODUCTION • SPOTIFY IN-HOUSE, NEW YORK
MEDIA • SPOTIFY IN-HOUSE, NEW YORK
CRAFT TRACK WINNERS/DIGITAL CRAFT 25
PR • SPOTIFY IN-HOUSE, NEW YORK
POST PRODUCTION • SPOTIFY IN-HOUSE, NEW YORK
B03/013 • USA •
PERSONALISED STORYTELLING & EXP
TITLE • GOOGLE BLACK-OWNED FRIDAY 2023
BRAND • GOOGLE
PRODUCT • BLACK-OWNED FRIDAY
ENTERED BY • GOOGLE, NEW YORK
IDEA CREATION • GOOGLE, NEW YORK / BBH, NEW YORK / SCHEME ENGINE, LOS ANGELES
PRODUCTION • BBH, NEW YORK / SCHEME ENGINE, LOS ANGELES / REHAB, LONDON
PR • GOOGLE, NEW YORK
POST PRODUCTION • CUT+RUN, NEW YORK /
CARBON, NEW YORK CITY / CO3, NEW YORK / CO3, NEW YORK / CO3, NEW YORK
C03/017 • GERMANY •
DATA VISUALISATION
TITLE • CLIMATE REALISM
BRAND • WWF GERMANY
PRODUCT • WWF GERMANY
ENTERED BY • LEO BURNETT, FRANKFURT
IDEA CREATION • LEO BURNETT, FRANKFURT
PRODUCTION • DIGITAS PIXELPARK, BERLIN
MEDIA • STARCOM, FRANKFURT
PR • MSL, FRANKFURT
C04/022 • USA •
CURATION OF DATA
TITLE • SEE MY SKIN
BRAND • VASELINE
PRODUCT • VASELINE
ENTERED BY • EDELMAN, NEW YORK
IDEA CREATION • EDELMAN, NEW YORK
PRODUCTION • EDELMAN, NEW YORK / U-STUDIO, NEW YORK CITY / GIRL CULTURE FILMS, CALIFORNIA
MEDIA • MINDSHARE, NEW YORK
PR • EDELMAN, NEW YORK
POST PRODUCTION • CAROUSEL, LONG BEACH / BIG
SYNC MUSIC, LONDON / SONIC UNION, NEW YORK
D01/058 • USA •
INNOVATIVE USE OF TECHNOLOGY
TITLE • DREAMCASTER
BRAND • MICHELOB ULTRA
PRODUCT • MICHELOB ULTRA
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • HELO, SANTA MONICA / NEPYRU, LONDON / DAHOUSE AUDIO, LOS ANGELES
PR • 3 PM, NEW YORK
D02/001 • HONG KONG SAR •
NATIVE & BUILT-IN FEATURE INTEG
TITLE • UNDERCOVER
BRAND • WOMEN HELPING WOMEN ASIA
PRODUCT • WOMEN HELPING WOMEN
ENTERED BY • OGILVY, HONG KONG
IDEA CREATION • OGILVY, HONG KONG
PRODUCTION • VERTICURL VIETNAM, HO CHI MINH CITY
D04/051 • MEXICO • METAVERSE, NEW REALITIES & TECH
TITLE • V-LAND
BRAND • SABA MEXICO (GLOBALLY KNOWN AS BODYFORM)
PRODUCT • SABA PERIOD CARE PRODUCTS (PADS & TAMPONS)
ENTERED BY • DENTSU CREATIVE, MEXICO CITY
IDEA CREATION • DENTSU CREATIVE, MEXICO CITY
PRODUCTION • DENTSU CREATIVE, MEXICO CITY / DENTSU CREATIVE, MILAN
PR • PLURAL COMMUNICATIONS, MEXICO CITY
DIGITAL CRAFT
26 CRAFT TRACK WINNERS/DIGITAL CRAFT
Grand Prix
28 INDUSTRY CRAFT — WINNERS
INDUSTRY CRAFT MY JAPAN RAILWAY JR GROUP DENTSU INC., TOKYO JAPAN
GRAND PRIX
B01/031 • JAPAN •
BRAND & COMMUNICATIONS DESIGN
TITLE • MY JAPAN RAILWAY
BRAND • JR GROUP
PRODUCT • JAPAN RAILWAY 150TH ANNIVERSARY
CAMPAIGN
ENTERED BY • DENTSU INC., TOKYO
IDEA CREATION • DENTSU INC., TOKYO
PRODUCTION • CREATIVE POWER UNIT, TOKYO / DENTSU LIVE INC., TOKYO / 1-10, INC., KYOTO
MEDIA • DENTSU INC., TOKYO
PR • DENTSU INC., TOKYO / PR CONSULTING DENTSU, TOKYO
GOLD LIONS
A01/036 • USA •
BRAND & COMMUNICATIONS DESIGN
TITLE • ADLAM - AN ALPHABET TO PRESERVE A CULTURE
BRAND • MICROSOFT
PRODUCT • MICROSOFT 365
ENTERED BY • MCCANN, NEW YORK
IDEA CREATION • MCCANN, NEW YORK
PRODUCTION • CRAFT WORLDWIDE, NEW YORK / SPIRIT MCCANN, CITE DU NIGER / JAMRA PATEL, PORTLAND / HUMAN WORLDWIDE, NEW YORK / ANTINOMY STUDIO, AMSTERDAM
B02/169 • INDIA •
OUTDOOR
TITLE • UNTANGLING THE POLITICS OF HAIR
BRAND • STIR
PRODUCT • MAGAZINE
ENTERED BY • FCB INDIA, GURUGRAM
IDEA CREATION • FCB INDIA, GURUGRAM
C01/011 • JAPAN •
BRAND & COMMUNICATIONS DESIGN
TITLE • MY JAPAN RAILWAY
BRAND • JR GROUP
PRODUCT • JAPAN RAILWAY 150TH ANNIVERSARY
CAMPAIGN
ENTERED BY • DENTSU INC., TOKYO
IDEA CREATION • DENTSU INC., TOKYO
PRODUCTION • CREATIVE POWER UNIT, TOKYO / DENTSU LIVE INC., TOKYO / 1-10, INC., KYOTO
MEDIA • DENTSU INC., TOKYO
PR • DENTSU INC., TOKYO / PR CONSULTING DENTSU, TOKYO
D02/013 • FRANCE • OUTDOOR CAMPAIGN
TITLE • LAP 1
BRAND • HONDA MOTO FRANCE
PRODUCT • HONDA MOTO FRANCE
ENTERED BY • DDB, PARIS
IDEA CREATION • DDB, PARIS
PRODUCTION • SHLAG LAB, PARIS
D02/014 • FRANCE • OUTDOOR CAMPAIGN
TITLE • LAP 112
BRAND • HONDA MOTO FRANCE
PRODUCT • HONDA MOTO FRANCE
ENTERED BY • DDB, PARIS
IDEA CREATION • DDB, PARIS
PRODUCTION • SHLAG LAB, PARIS
D02/015 • FRANCE • OUTDOOR CAMPAIGN
TITLE • LAP 559
BRAND • HONDA MOTO FRANCE
PRODUCT • HONDA MOTO FRANCE
ENTERED BY • DDB, PARIS
IDEA CREATION • DDB, PARIS
PRODUCTION • SHLAG LAB, PARIS
D02/016 • FRANCE • OUTDOOR CAMPAIGN
TITLE • LAP 826
BRAND • HONDA MOTO FRANCE
PRODUCT • HONDA MOTO FRANCE
ENTERED BY • DDB, PARIS
IDEA CREATION • DDB, PARIS
PRODUCTION • SHLAG LAB, PARIS
E02/040 • NEW ZEALAND • OUTDOOR
TITLE • PHONE IT IN BRAND • SKINNY
PRODUCT • TELECOMMUNICATION COMPANY
ENTERED BY • COLENSO BBDO, AUCKLAND
IDEA CREATION • COLENSO BBDO, AUCKLAND
PRODUCTION • COLENSO BBDO, AUCKLAND
MEDIA • COLENSO BBDO, AUCKLAND
POST PRODUCTION • COLENSO BBDO, AUCKLAND
E02/053 • UNITED KINGDOM • OUTDOOR CAMPAIGN
TITLE • A BRITISH ORIGINAL
BRAND • BRITISH AIRWAYS
PRODUCT • TRAVEL
ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON
IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON
MEDIA • MANNING GOTTLIEB OMD, LONDON
E02/054 • UNITED KINGDOM • OUTDOOR CAMPAIGN
TITLE • A BRITISH ORIGINAL ONE BRAND • BRITISH AIRWAYS
PRODUCT • TRANSPORT
ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON
IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON
E02/055 • UNITED KINGDOM • OUTDOOR CAMPAIGN
TITLE • A BRITISH ORIGINAL TWO
BRAND • BRITISH AIRWAYS
PRODUCT • TRANSPORT
ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON
IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON
SILVER LIONS
A01/003 • GERMANY •
BRAND & COMMUNICATIONS DESIGN
TITLE • THERE´S NOTHING COMIC ABOUT DYSLEXIA
BRAND • DYSLEXIA SCOTLAND
PRODUCT • THERE´S NOTHING COMIC ABOUT DYSLEXIA
ENTERED BY • INNOCEAN BERLIN, BERLIN
IDEA CREATION • INNOCEAN BERLIN, BERLIN
PRODUCTION • INNOCEAN BERLIN, BERLIN / BROKSTAD STUDIO, NEW YORK
MEDIA • HAVAS MEDIA, LONDON / WETRANSFER, AMSTERDAM
PR • BOT INC, BRIGHTON
B01/054 • USA •
BRAND & COMMUNICATIONS DESIGN
TITLE • OREOCODES
BRAND • OREO
PRODUCT • OREO
ENTERED BY • VMLY&R COMMERCE, NEW YORK
IDEA CREATION • VMLY&R COMMERCE, NEW YORK
PRODUCTION • VMLY&R, NEW YORK
B02/089 • USA •
OUTDOOR CAMPAIGN
TITLE • FESTIVAL POSTER
BRAND • CHICAGO INTERNATIONAL FILM FESTIVAL
PRODUCT • CHICAGO INTERNATIONAL FILM FESTIVAL
ENTERED BY • OGILVY, CHICAGO
IDEA CREATION • OGILVY, CHICAGO
PRODUCTION • SAROFSKY, CHICAGO / HOGARTH, CHICAGO
B02/092 • USA •
OUTDOOR CAMPAIGN
TITLE • QUESTIONS
BRAND • CHICAGO INTERNATIONAL FILM FESTIVAL
PRODUCT • CHICAGO INTERNATIONAL FILM FESTIVAL
ENTERED BY • OGILVY, CHICAGO
IDEA CREATION • OGILVY, CHICAGO
PRODUCTION • SAROFSKY, CHICAGO / HOGARTH, CHICAGO
B02/156 • SOUTH AFRICA •
OUTDOOR
TITLE • THE BLIND SPOT
BRAND • VOLKSWAGEN SOUTH AFRICA
PRODUCT • VOLKSWAGEN SERVICE
ENTERED BY • OGILVY SOUTH AFRICA, CAPE TOWN
IDEA CREATION • OGILVY SOUTH AFRICA, CAPE TOWN
PRODUCTION • THINGKING, CAPE TOWN / RUN JUMP
FLY CREATIONS, PRETORIA
MEDIA • BONFIRE MEDIA, CAPE TOWN
29 CRAFT TRACK WINNERS /INDUSTRY CRAFT
C04/008 • UNITED KINGDOM •
PACKAGING DESIGN
TITLE • THE HORNICULTURAL SOCIETY
BRAND • RELATE
PRODUCT • RELATIONSHIP CHARITY
ENTERED BY • OGILVY, LONDON
IDEA CREATION • OGILVY, LONDON
PRODUCTION • OGILVY, LONDON
PR • OGILVY, LONDON
POST PRODUCTION • OGILVY, LONDON
D01/004 • USA •
BRAND & COMMUNICATIONS DESIGN
TITLE • LEVI’S - THE GREATEST STORY EVER WORN
BRAND • LEVI’S
PRODUCT • LEVI’S DENIM
ENTERED BY • DROGA5, PART OF ACCENTURE SONG, NEW YORK
IDEA CREATION • DROGA5, PART OF ACCENTURE
SONG, NEW YORK
PRODUCTION • DE LA REVOLUCION, CALIFORNIA
MEDIA • OMD WORLDWIDE, LONDON
POST PRODUCTION • ROCK PAPER SCISSORS, NEW YORK / BALLAD, FREDERIKSBERG
E02/006 • AUSTRALIA •
OUTDOOR CAMPAIGN
TITLE • STANMORE - STAPH INFECTION
BRAND • 10:PM
PRODUCT • 10:PM MATTRESSES
ENTERED BY • HOWATSON+COMPANY, SYDNEY
IDEA CREATION • HOWATSON+COMPANY, SYDNEY
PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY
MEDIA • HOWATSON+COMPANY, SYDNEY
PR • HOWATSON+COMPANY, SYDNEY
POST PRODUCTION • HOWATSON+COMPANY, SYDNEY / HECKLER, SYDNEY
E02/007 • AUSTRALIA •
OUTDOOR CAMPAIGN
TITLE • BONDI - BACKPACKERS
BRAND • 10:PM
PRODUCT • 10:PM MATTRESSES
ENTERED BY • HOWATSON+COMPANY, SYDNEY
IDEA CREATION • HOWATSON+COMPANY, SYDNEY
PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY
MEDIA • HOWATSON+COMPANY, SYDNEY
PR • HOWATSON+COMPANY, SYDNEY
POST PRODUCTION • HOWATSON+COMPANY, SYDNEY / HECKLER, SYDNEY
E02/008 • AUSTRALIA •
OUTDOOR CAMPAIGN
TITLE • ERSKINEVILLE - FUR BABIES
BRAND • 10:PM
PRODUCT • 10:PM MATTRESSES
ENTERED BY • HOWATSON+COMPANY, SYDNEY
IDEA CREATION • HOWATSON+COMPANY, SYDNEY
PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY
MEDIA • HOWATSON+COMPANY, SYDNEY
PR • HOWATSON+COMPANY, SYDNEY
POST PRODUCTION • HOWATSON+COMPANY, SYDNEY / HECKLER, SYDNEY
E02/009 • AUSTRALIA • OUTDOOR CAMPAIGN
TITLE • RANDWICK - BEDWETTERS
BRAND • 10:PM
PRODUCT • 10:PM MATTRESSES
ENTERED BY • HOWATSON+COMPANY, SYDNEY
IDEA CREATION • HOWATSON+COMPANY, SYDNEY
PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY
MEDIA • HOWATSON+COMPANY, SYDNEY
PR • HOWATSON+COMPANY, SYDNEY
POST PRODUCTION • HOWATSON+COMPANY, SYDNEY / HECKLER, SYDNEY
E02/010 • AUSTRALIA • OUTDOOR CAMPAIGN
TITLE • DARLINGHURST - MARDI GRAS QUEEN
BRAND • 10:PM
PRODUCT • 10:PM MATTRESSES
ENTERED BY • HOWATSON+COMPANY, SYDNEY
IDEA CREATION • HOWATSON+COMPANY, SYDNEY
PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY
MEDIA • HOWATSON+COMPANY, SYDNEY
PR • HOWATSON+COMPANY, SYDNEY
POST PRODUCTION • HOWATSON+COMPANY, SYDNEY / HECKLER, SYDNEY
E02/022 • AUSTRALIA • OUTDOOR CAMPAIGN
TITLE • PARLIAMENT HOUSE - SPINELESS
BRAND • 10:PM
PRODUCT • 10:PM MATTRESSES
ENTERED BY • HOWATSON+COMPANY, SYDNEY
IDEA CREATION • HOWATSON+COMPANY, SYDNEY
PRODUCTION • HOWATSON+COMPANY, SYDNEY / SCOUNDREL, SYDNEY
MEDIA • HOWATSON+COMPANY, SYDNEY
PR • HOWATSON+COMPANY, SYDNEY
POST PRODUCTION • HOWATSON+COMPANY, SYDNEY / HECKLER, SYDNEY
E02/049 • USA • OUTDOOR CAMPAIGN
TITLE • BRENDEN
BRAND • APPLE
PRODUCT • ATV+
ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS
ANGELES
PRODUCTION • SALT PRODUCTIONS LLC, LOS ANGELES
MEDIA • OMD, LOS ANGELES
E02/050 • USA • OUTDOOR CAMPAIGN
TITLE • KELLYN
BRAND • APPLE
PRODUCT • APPLETV+
ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • SALT PRODUCTIONS LLC, LOS ANGELES
MEDIA • OMD, LOS ANGELES
E02/051 • USA •
OUTDOOR CAMPAIGN
TITLE • MATT
BRAND • APPLE
PRODUCT • APPLETV+
ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • SALT PRODUCTIONS LLC, LOS ANGELES
MEDIA • OMD, LOS ANGELES
BRONZE LIONS
B01/034 • BRAZIL •
BRAND & COMMUNICATIONS DESIGN
TITLE • THE ONE EXHIBITION
BRAND • FOTOGLOBAL
PRODUCT • LEICA M11
ENTERED BY • DM9, SÃO PAULO
IDEA CREATION • DM9, SÃO PAULO
B01/052 • BRAZIL •
BRAND & COMMUNICATIONS DESIGN
TITLE • THE FUTURE IS BLACK
BRAND • RAÇA MAGAZINE
PRODUCT • RAÇA 25 YEARS
ENTERED BY • FCB BRASIL, SÃO PAULO
IDEA CREATION • FCB BRASIL, SÃO PAULO
PRODUCTION • FCB BRASIL, SÃO PAULO
PR • FCB BRASIL, SÃO PAULO
POST PRODUCTION • FCB BRASIL, SÃO PAULO
B02/153 • USA •
OUTDOOR
TITLE • THE CATHEDRAL OF DIABLO
BRAND • DIABLO IV
PRODUCT • DIABLO IV
ENTERED BY • 72ANDSUNNY, LOS ANGELES
IDEA CREATION • 72ANDSUNNY, LOS ANGELES
PRODUCTION • WILDLIFE, LOS ANGELES / MORTON
JANKEL ZANDER, LOS ANGELES
POST PRODUCTION • WORK EDITORIAL, LOS ANGELES / LIME STUDIOS, LOS ANGELES / COMPANY
3, LOS ANGELES / METHOD STUDIOS, LOS ANGELES / WAVE STUDIO, LOS ANGELES
B02/170 • UNITED KINGDOM •
OUTDOOR CAMPAIGN
TITLE • A BRITISH ORIGINAL
BRAND • BRITISH AIRWAYS
PRODUCT • TRAVEL
ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON
IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON
MEDIA • MANNING GOTTLIEB OMD, LONDON
30
CRAFT TRACK WINNERS /INDUSTRY CRAFT
B02/171 • UNITED KINGDOM •
OUTDOOR CAMPAIGN
TITLE • A BRITISH ORIGINAL ONE
BRAND • BRITISH AIRWAYS
PRODUCT • TRANSPORT
ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON
IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON
B02/172 • UNITED KINGDOM •
OUTDOOR CAMPAIGN
TITLE • A BRITISH ORIGINAL TWO
BRAND • BRITISH AIRWAYS
PRODUCT • TRANSPORT
ENTERED BY • UNCOMMON CREATIVE STUDIO, LONDON
IDEA CREATION • UNCOMMON CREATIVE STUDIO, LONDON
B03/054 • CANADA •
PRINT & PUBLISHING CAMPAIGN
TITLE • KITCHEN
BRAND • HEINZ KETCHUP
PRODUCT • HEINZ KETCHUP
ENTERED BY • RETHINK, TORONTO
IDEA CREATION • RETHINK, TORONTO
PRODUCTION • WOLF CREDO PRODUCTIONS CO.,
BUENOS AIRES
MEDIA • STARCOM, TORONTO
PR • ZENO GROUP, TORONTO
POST PRODUCTION • R+D PRODUCTIONS,
VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO
B03/055 • CANADA •
PRINT & PUBLISHING CAMPAIGN
TITLE • QSR
BRAND • HEINZ KETCHUP
PRODUCT • HEINZ KETCHUP
ENTERED BY • RETHINK, TORONTO
IDEA CREATION • RETHINK, TORONTO
PRODUCTION • WOLF CREDO PRODUCTIONS CO.,
BUENOS AIRES
MEDIA • STARCOM, TORONTO
PR • ZENO GROUP, TORONTO
POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO
B03/056 • CANADA •
PRINT & PUBLISHING CAMPAIGN
TITLE • DINER
BRAND • HEINZ KETCHUP
PRODUCT • HEINZ KETCHUP
ENTERED BY • RETHINK, TORONTO
IDEA CREATION • RETHINK, TORONTO
PRODUCTION • WOLF CREDO PRODUCTIONS CO.,
BUENOS AIRES
MEDIA • STARCOM, TORONTO
PR • ZENO GROUP, TORONTO
POST PRODUCTION • R+D PRODUCTIONS, VANCOUVER / FRAME DISTILLERY VFX, VANCOUVER / GRAYSON MUSIC, TORONTO
B03/076 • USA •
PRINT & PUBLISHING CAMPAIGN
TITLE • BALLOTS AGAINST BULLETS - SURVIVORS (MARCO RUBIO)
BRAND • CHANGE THE REF
PRODUCT • SERVICE
ENTERED BY • ALMA DDB, FLORIDA
IDEA CREATION • ALMA DDB, FLORIDA
B03/077 • USA •
PRINT & PUBLISHING CAMPAIGN
TITLE • BALLOTS AGAINST BULLETS - SURVIVORS (RON DESANTIS)
BRAND • CHANGE THE REF
PRODUCT • SERVICE
ENTERED BY • ALMA DDB, FLORIDA
IDEA CREATION • ALMA DDB, FLORIDA
B03/078 • USA •
PRINT & PUBLISHING
TITLE • BALLOTS AGAINST BULLETS - SURVIVORS (BRIAN KEMP)
BRAND • CHANGE THE REF
PRODUCT • SERVICE
ENTERED BY • ALMA DDB, FLORIDA
IDEA CREATION • ALMA DDB, FLORIDA
B04/021 • UNITED ARAB EMIRATES • PACKAGING DESIGN
TITLE • KETCH-UP & DOWN
BRAND • HEINZ
PRODUCT • HEINZ KETCHUP
ENTERED BY • FP7 MCCANN, DUBAI
IDEA CREATION • FP7 MCCANN, DUBAI
PRODUCTION • BELIEVE, SANTIAGO PR • MARKETTIERS4DC LTD, LONDON
C01/008 • JAPAN • BRAND & COMMUNICATIONS DESIGN
TITLE • BEAUTIFUL PANIC
BRAND • THE AD MUSEUM TOKYO
PRODUCT • D&AD AWARDS 2022 EXHIBITION IN JAPAN
ENTERED BY • DENTSU INC., TOKYO
IDEA CREATION • DENTSU INC., TOKYO
PRODUCTION • J.C. SPARK, TOKYO / AOI PRO., CHUO-KU
C04/001 • ARGENTINA • PACKAGING DESIGN
TITLE • QUILMES COINCIDENCES WORLD CUP CAN BRAND • QUILMES
PRODUCT • BEER
ENTERED BY • AB INBEV, BUENOS AIRES
IDEA CREATION • DRAFTLINE, BUENOS AIRES
D01/011 • SPAIN • BRAND & COMMUNICATIONS DESIGN
TITLE • MELTING ICON
BRAND • MAGNUM
PRODUCT • MAGNUM ICE CREAM
ENTERED BY • LOLA MULLENLOWE, MADRID
IDEA CREATION • LOLA MULLENLOWE, MADRID
PRODUCTION • LOLA MULLENLOWE, MADRID
PR • LOLA MULLENLOWE, MADRID
D02/022 • FRANCE •
OUTDOOR CAMPAIGN
TITLE • BUCKET HAT
BRAND • LACOSTE
PRODUCT • LACOSTE
ENTERED BY • BETC, PARIS
IDEA CREATION • BETC, PARIS
D02/023 • FRANCE •
OUTDOOR CAMPAIGN
TITLE • PINK POLO
BRAND • LACOSTE
PRODUCT • LACOSTE
ENTERED BY • BETC, PARIS
IDEA CREATION • BETC, PARIS
D02/026 • FRANCE •
OUTDOOR CAMPAIGN
TITLE • SOCKS AND SANDALS
BRAND • LACOSTE
PRODUCT • LACOSTE
ENTERED BY • BETC, PARIS
IDEA CREATION • BETC, PARIS
D02/027 • FRANCE •
OUTDOOR CAMPAIGN
TITLE • TENNIS COURT
BRAND • LACOSTE
PRODUCT • LACOSTE
ENTERED BY • BETC, PARIS
IDEA CREATION • BETC, PARIS
E02/027 • USA •
OUTDOOR
TITLE • I ... VOTED
BRAND • TEXAS CIVIL RIGHT PROJECT
PRODUCT • I ... VOTED STICKER
ENTERED BY • PREACHER, AUSTIN
IDEA CREATION • PREACHER, AUSTIN
E03/046 • UNITED KINGDOM •
PRINT & PUBLISHING
TITLE • THE UNFORBIDDEN FRUIT
BRAND • DOLE SUNSHINE COMPANY
PRODUCT • DOLE FRUIT
ENTERED BY • GREY, LONDON
IDEA CREATION • GREY, LONDON
PRODUCTION • GREY, LONDON
MEDIA • SPARK FOUNDRY, EL SEGUNDO
PR • PEPPERCOMM, NEW YORK
31 CRAFT TRACK WINNERS /INDUSTRY CRAFT
Grand Prix
DESIGN
ADLAM - AN ALPHABET TO PRESERVE A CULTURE MICROSOFT
MCCANN, NEW YORK USA
DESIGN — WINNERS 32
GRAND PRIX
A03/036 • USA •
DESIGN-DRIVEN EFFECTIVENESS
TITLE • ADLAM - AN ALPHABET TO PRESERVE A CULTURE
BRAND • MICROSOFT
PRODUCT • MICROSOFT 365
ENTERED BY • MCCANN, NEW YORK
IDEA CREATION • MCCANN, NEW YORK
PRODUCTION • CRAFT WORLDWIDE, NEW YORK / SPIRIT MCCANN, CITE DU NIGER / JAMRA PATEL, PORTLAND / HUMAN WORLDWIDE, NEW YORK /
ANTINOMY STUDIO, AMSTERDAM
GOLD LION
A03/015 • BRAZIL •
DESIGN-DRIVEN EFFECTIVENESS
TITLE • THE COST OF GOLD
BRAND • URIHI YANOMAMI ASSOCIAÇÃO
PRODUCT • URIHI YANOMAMI
ENTERED BY • DM9, SÃO PAULO
IDEA CREATION • DM9, SÃO PAULO PR • CDN, SÃO PAULO
B05/001 • CANADA •
BOOKS
TITLE • THE CONGREGATION
BRAND • PODHER
PRODUCT • PODHER
ENTERED BY • KLICK HEALTH, TORONTO
IDEA CREATION • KLICK HEALTH, TORONTO
PRODUCTION • MONKEY-LAND, SAO PAULO / HALLEY
SOUND, SAO PAULO
POST PRODUCTION • LIGHTFARM STUDIOS, RIO DE JANEIRO
B07/011 • JAPAN •
BRAND COLLATERAL
TITLE • MY JAPAN RAILWAY
BRAND • JR GROUP
PRODUCT • JAPAN RAILWAY 150TH ANNIVERSARY
CAMPAIGN
ENTERED BY • DENTSU INC., TOKYO
IDEA CREATION • DENTSU INC., TOKYO
PRODUCTION • CREATIVE POWER UNIT, TOKYO / DENTSU LIVE INC., TOKYO / 1-10, INC., KYOTO
MEDIA • DENTSU INC., TOKYO
PR • DENTSU INC., TOKYO / PR CONSULTING DENTSU, TOKYO
E05/009 • GERMANY •
SUSTAINABLE PACKAGING
TITLE • AIZOME WASTECARE™ INDUSTRIAL WASTECERTIFIED AS SKINCARE.
BRAND • AIZOME
PRODUCT • TEXTILES
ENTERED BY • SERVICEPLAN, MUNICH
IDEA CREATION • SERVICEPLAN, MUNICH
PRODUCTION • OFF STUDIOS, MUNICH
MEDIA • MEDIAPLUS GERMANY, MUNICH
PR • MATERIAL INC., TOKYO
F02/007 • JAPAN • LIFE,FASHION,LEIS,SPORTS&OUTDOOR
TITLE • SHELLMET
BRAND • KOUSHI CHEMICAL INDUSTRY CO., LTD.
PRODUCT • SHELLMET
ENTERED BY • TBWA\HAKUHODO INC., TOKYO
IDEA CREATION • TBWA\HAKUHODO INC., TOKYO
PRODUCTION • QUANTUM, TOKYO / ROBOT COMMUNICATIONS, TOKYO PR • KMC GROUP, TOKYO
SILVER LION
A02/028 • UNITED KINGDOM • REBRAND / REFRESH EXISTING BRAND
TITLE • MONCLER 70. THE BRAND OF EXTRAORDINARY BRAND • MONCLER
PRODUCT • MONCLER
ENTERED BY • WESAYHI, BRIDGE OF WEIR
IDEA CREATION • WESAYHI, BRIDGE OF WEIR
PRODUCTION • WESAYHI, BRIDGE OF WEIR
POST PRODUCTION • WESAYHI, BRIDGE OF WEIR
A02/055 • SOUTH AFRICA • REBRAND / REFRESH EXISTING BRAND
TITLE • DYICTA
BRAND • DIGITAL YOUTH ICT ACADEMY
PRODUCT • REBRAND / REFRESH OF AN EXISTING BRAND
ENTERED BY • FCB AFRICA, JOHANNESBURG
IDEA CREATION • FCB AFRICA, JOHANNESBURG
PRODUCTION • FCB AFRICA, JOHANNESBURG
B01/058 • BRAZIL • POSTERS
TITLE • THE FUTURE IS BLACK
BRAND • RAÇA MAGAZINE
PRODUCT • RAÇA 25 YEARS
ENTERED BY • FCB BRASIL, SÃO PAULO
IDEA CREATION • FCB BRASIL, SÃO PAULO
PRODUCTION • FCB BRASIL, SÃO PAULO
PR • FCB BRASIL, SÃO PAULO
POST PRODUCTION • FCB BRASIL, SÃO PAULO
B03/052 • FINLAND • PROMOTIONAL ITEM DESIGN
TITLE • MCDRIP
BRAND • MCDONALD’S
PRODUCT • MCDONALD’S
ENTERED BY • NORD DDB, HELSINKI
IDEA CREATION • NORD DDB, HELSINKI
PRODUCTION • NORD DDB, HELSINKI
MEDIA • NORD DDB, HELSINKI / OMD FINLAND, HELSINKI
PR • NORD DDB, HELSINKI
B05/019 • PORTUGAL •
BOOKS
TITLE • BRICK BOOK
BRAND • PRIMOSFERA
PRODUCT • ARCHITECTURE BOOK
ENTERED BY • THIS IS PACIFICA, PORTO
IDEA CREATION • THIS IS PACIFICA, PORTO
C02/014 • USA •
DIGITAL INSTALLATIONS & EVENTS
TITLE • DREAMCASTER
BRAND • MICHELOB ULTRA
PRODUCT • MICHELOB ULTRA
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • HELO, SANTA MONICA / NEPYRU, LONDON / DAHOUSE AUDIO, LOS ANGELES
PR • 3 PM, NEW YORK
D01/019 • PERU •
RETAIL ENVIRONMENT & EXP DESIGN
TITLE • REDESIGNING FOR E-NCLUSION
BRAND • PLAZA VEA
PRODUCT • PLAZA VEA
ENTERED BY • FAHRENHEIT DDB, LIMA
IDEA CREATION • FAHRENHEIT DDB, LIMA
PRODUCTION • QUECHUA FILMS, CUSCO / QUECHUA FILMS, CUSCO
D02/017 • COLOMBIA •
POS, TOUCHPOINTS & IN-STORE COLLAT
TITLE • LIFE EXTENDING STICKERS
BRAND • MAKRO
PRODUCT • MAKRO SUPERMARKETS
ENTERED BY • GREY COLOMBIA, BOGOTÁ
IDEA CREATION • GREY COLOMBIA, BOGOTÁ
PRODUCTION • WHISKY CO, BOGOTÁ / ESTUDIOS MACHINA, BOGOTÁ
POST PRODUCTION • TOWNHOUSE, BOGOTÁ / GERMAN JAVIER ROJAS CASTILLO, BOGOTÁ
D05/004 • GERMANY •
WAYFINDING & SIGNAGE
TITLE • THE NEW HOUSE OF COMMUNICATION
BRAND • SERVICEPLAN GERMANY
PRODUCT • SERVICEPLAN GROUP
ENTERED BY • SERVICEPLAN, MUNICH
IDEA CREATION • SERVICEPLAN, MUNICH / BUERO
UEBELE VISUELLE KOMMUNIKATION, STUTTGART MEDIA • MEDIAPLUS GERMANY, MUNICH
D05/008 • MEXICO •
WAYFINDING & SIGNAGE
TITLE • THE GREATEST GUIDE TO JOCHOS & BURGERS
BRAND • BIMBO
PRODUCT • BIMBO BUNS
ENTERED BY • VECTORB MCCANN, MEXICO CITY
IDEA CREATION • VECTORB MCCANN, MEXICO CITY / PERFORMANCE ART, TORONTO
PRODUCTION • FFFRAME TV, GUADALAJARA /
CRAFT TRACK WINNERS/DESIGN 33
CATATONIA, MEXICO CITY
PR • MARKETTIERS4DC LTD , MANCHESTER
BRONZE LION
A01/047 • CANADA •
CREATION OF A NEW BRAND IDENTITY
TITLE • RGD BRANDING AWARDS
BRAND • RGD BRANDING AWARDS
PRODUCT • ASSOCIATION OF REGISTERED GRAPHIC
DESIGNERS
ENTERED BY • RETHINK, TORONTO
IDEA CREATION • RETHINK, TORONTO
A01/070 • BRAZIL •
CREATION OF A NEW BRAND IDENTITY
TITLE • NEO ICARUS
BRAND • ABEBE BIKILA
PRODUCT • NEO ICARUS ALBUM
ENTERED BY • AKQA COALA.LAB, SÁO PAULO
IDEA CREATION • AKQA COALA.LAB, SÁO PAULO
PRODUCTION • MERCURIA, SÁO PAULO / HEFTY, SÁO
PAULO
MEDIA • AKQA COALA.LAB, SÁO PAULO
POST PRODUCTION • MERCURIA, SÁO PAULO / HEFTY, SÁO PAULO / ARKX, SÁO PAULO
A01/071 • GERMANY •
CREATION OF A NEW BRAND IDENTITY
TITLE • AIZOME WASTECARE™ INDUSTRIAL WASTECERTIFIED AS SKINCARE.
BRAND • AIZOME
PRODUCT • TEXTILES
ENTERED BY • SERVICEPLAN, MUNICH
IDEA CREATION • SERVICEPLAN, MUNICH
PRODUCTION • OFF STUDIOS, MUNICH
MEDIA • MEDIAPLUS GERMANY, MUNICH
PR • MATERIAL INC., TOKYO
A03/018 • USA •
DESIGN-DRIVEN EFFECTIVENESS
TITLE • NATIVA METER
BRAND • BAVARIA
PRODUCT • CERVEZA NATIVA
ENTERED BY • L&C, NEW YORK
IDEA CREATION • L&C, NEW YORK
PRODUCTION • SUITCASE PRODUCTIONS, NEW YORK
POST PRODUCTION • AGOSTO, LIMA
A03/034 • BRAZIL •
DESIGN-DRIVEN EFFECTIVENESS
TITLE • THE AUTISM JOURNEY
BRAND • TELEFONICA’S VIVO
PRODUCT • ONLINE TOOL
ENTERED BY • AFRICA CREATIVE DDB, SÁO PAULO
IDEA CREATION • AFRICA CREATIVE DDB, SÁO PAULO
PRODUCTION • LUEGO, SÁO PAULO / SANTERIA, SÁO
PAULO / SATELITE AUDIO, SÁO PAULO
POST PRODUCTION • TRIBBO POST, SÃO PAULO
B01/051 • PORTUGAL • POSTERS
TITLE • THE UNIMAGINABLE RETURN
BRAND • JARDIM SONORO
PRODUCT • ELECTRONIC MUSIC FESTIVAL
ENTERED BY • DENTSU CREATIVE, LISBON
IDEA CREATION • DENTSU CREATIVE, LISBON
PRODUCTION • DENTSU CREATIVE, LISBON
MEDIA • CARAT, LISBON
PR • DENTSU CREATIVE, LISBON
POST PRODUCTION • DENTSU CREATIVE, LISBON
B02/011 • SWEDEN • PROMOTIONAL PRINTED MEDIA
TITLE • THE SHUFFLE TICKET
BRAND • LIVE NATION / LUGER
PRODUCT • CONCERT & FESTIVAL TICKETS
ENTERED BY • FORSMAN & BODENFORS, GOTHENBURG
IDEA CREATION • FORSMAN & BODENFORS, GOTHENBURG
PRODUCTION • SUPERSTUDIO, BORAS MEDIA • IPROSPECT, GOTHENBURG
B02/027 • INDIA • PROMOTIONAL PRINTED MEDIA
TITLE • THE EVERYTHING BOOK
BRAND • VEDANTU
PRODUCT • E-LEARNING
ENTERED BY • DENTSU CREATIVE, GURGAON
IDEA CREATION • DENTSU CREATIVE, GURGAON MEDIA • DENTSU CREATIVE, GURGAON
B03/027 • UNITED KINGDOM • PROMOTIONAL ITEM DESIGN
TITLE • HOME
BRAND • NIKE
PRODUCT • NIKE
ENTERED BY • WIEDEN+KENNEDY, LONDON
IDEA CREATION • WIEDEN+KENNEDY, LONDON
PRODUCTION • WIEDEN+KENNEDY, LONDON
MEDIA • WIEDEN+KENNEDY, LONDON
PR • WIEDEN+KENNEDY, LONDON
B08/055 • UNITED ARAB EMIRATES • SPECIAL EDITIONS & BESPOKE ITEMS
TITLE • ONE STAR COOKBOOK
BRAND • DELIVEROO
PRODUCT • DELIVERY QUALITY GUARANTEED
ENTERED BY • AND US, DUBAI
IDEA CREATION • ‿ AND US, DUBAI
PRODUCTION • BLACKBOX, DUBAI / MAGALI POLVERINO STUDIO, BUENOS AIRES
MEDIA • AND US, DUBAI
PR • ‿ AND US, DUBAI
POST PRODUCTION • BLACKBOX, DUBAI
C01/028 • SINGAPORE • DIGITAL DESIGN
TITLE • KAMI
BRAND • DOWN SYNDROME INTERNATIONAL
PRODUCT • DOWN SYNDROME INTERNATIONAL
ENTERED BY • FORSMAN & BODENFORS, SINGAPORE
IDEA CREATION • FORSMAN & BODENFORS, SINGAPORE
PRODUCTION • THE DIIGITALS, DORSET / HARPI SIM, SINGAPORE
PR • FORSMAN & BODENFORS, SINGAPORE
POST PRODUCTION • FUSE, SINGAPORE
C03/006 • HONG KONG SAR •
UX, UI & JOURNEY DESIGN
TITLE • UNDERCOVER
BRAND • WOMEN HELPING WOMEN ASIA
PRODUCT • WOMEN HELPING WOMEN
ENTERED BY • OGILVY, HONG KONG
IDEA CREATION • OGILVY, HONG KONG
PRODUCTION • VERTICURL VIETNAM, HO CHI MINH CITY
C03/025 • UNITED ARAB EMIRATES •
UX, UI & JOURNEY DESIGN
TITLE • THE UNDENIABLE STREET VIEW
BRAND • UNITED24, NOVA UKRAINE, VOICES OF CHILDREN, BOCTOK SOS
PRODUCT • THE UNDENIABLE STREET VIEW
ENTERED BY • AND US, DUBAI
IDEA CREATION • AND US, DUBAI
PRODUCTION • BLACKBOX, DUBAI
MEDIA • AND US, DUBAI
PR • AND US, DUBAI
POST PRODUCTION • BLACKBOX, DUBAI
C04/001 • FRANCE •
SOCIAL MEDIA DESIGN
TITLE • COLORS OF LOVE
BRAND • PANTONE
PRODUCT • PANTONE
ENTERED BY • TBWA\ PARIS, PARIS
IDEA CREATION • TBWA\ PARIS, PARIS
PRODUCTION • \ELSE, PARIS / EG+ WORLDWIDE, PARIS
C04/016 • POLAND •
SOCIAL MEDIA DESIGN
TITLE • BUY MY CANCER
BRAND • ALIVIA CANCER FOUNDATION
PRODUCT • FUNDRAISING MODEL
ENTERED BY • OGILVY POLAND, WARSAW
IDEA CREATION • OGILVY POLAND, WARSAW
PRODUCTION • OGILVY POLAND, WARSAW
MEDIA • OGILVY POLAND, WARSAW
PR • OGILVY POLAND, WARSAW
E04/010 • UNITED KINGDOM • HEALTHCARE
TITLE • THE HORNICULTURAL SOCIETY
BRAND • RELATE
PRODUCT • RELATIONSHIP CHARITY
ENTERED BY • OGILVY, LONDON
IDEA CREATION • OGILVY, LONDON
34 CRAFT TRACK WINNERS/DESIGN
PRODUCTION • OGILVY, LONDON
PR • OGILVY, LONDON
POST PRODUCTION • OGILVY, LONDON
E05/002 • SOUTH AFRICA • SUSTAINABLE PACKAGING
TITLE • BEE & BEE
BRAND • INVERROCHE
PRODUCT • INVERROCHE CLASSIC
ENTERED BY • GRID WORLDWIDE, JOHANNESBURG
IDEA CREATION • GRID WORLDWIDE, JOHANNESBURG
PRODUCTION • GRID WORLDWIDE, JOHANNESBURG / HOUTLANDER, RANDBURG
POST PRODUCTION • GRID WORLDWIDE, JOHANNESBURG
F04/007 • BRAZIL •
MEDICAL PRODUCTS
TITLE • TRUCSS
BRAND • TRUCSS
PRODUCT • INSTITUTIONAL
ENTERED BY • AFRICA CREATIVE DDB, SAO PAULO
IDEA CREATION • AFRICA CREATIVE DDB, SAO PAULO
PRODUCTION • MOSAICO FILMES, SAO PAULO / MISSION MUSIC, SAO PAULO
PR • CASA9 AGENCIA DE COMUNICACAO, SAO PAULO
CRAFT TRACK WINNERS /DESIGN 35
INTERESTED IN ADVERTISING? LIONS DAILY NEWS Contact our Sales Director Lisa Ray at the Lions Daily News office on level 4 of the Palais des Festivals Office: +33 (0)4 92 99 83 06 Mobile: +44 7798 662 955 CANNES LIONS 70
Grand Prix ENTERTAINMENT
CLASH FROM THE PAST CLASH OF CLANS
WIEDEN+KENNEDY, PORTLAND
USA
ENTERTAINMENT — WINNERS 36
ENTERTAINMENT TRACK WINNERS /ENTERTAINMENT
GRAND PRIX
B03/013 • USA •
360 INTEGRATED BRAND EXPERIENCE
TITLE • CLASH FROM THE PAST
BRAND • CLASH OF CLANS
PRODUCT • CLASH OF CLANS
ENTERED BY • WIEDEN+KENNEDY, PORTLAND
IDEA CREATION • WIEDEN+KENNEDY, PORTLAND
PRODUCTION • SPARK & RIOT, LOS ANGELES
POST PRODUCTION • JOINT EDITORIAL, PORTLAND / BLACKSMITH, NEW YORK / FIELD DAY, PORTLAND
GOLD LIONS
A01/032 • USA •
FICTION FILM: UP TO 5 MINUTES
TITLE • NIKE FC PRESENTS THE FOOTBALLVERSE
BRAND • NIKE
PRODUCT • NIKE
ENTERED BY • WIEDEN+KENNEDY, PORTLAND
IDEA CREATION • WIEDEN+KENNEDY, PORTLAND
PRODUCTION • ICONOCLAST, LOS ANGELES
POST PRODUCTION • ROCK PAPER SCISSORS, LOS ANGELES / FRAMESTORE, LOS ANGELES
A01/057 • LEBANON •
FICTION FILM: UP TO 5 MINUTES
TITLE • DIRTY LAUNDRY
BRAND • ABAAD RESOURCE CENTER FOR GENDER
EQUALITY
PRODUCT • ABAAD GENDER EQUALITY NGO
ENTERED BY • LEO BURNETT, BEIRUT
IDEA CREATION • LEO BURNETT, BEIRUT
PRODUCTION • LEO BURNETT, BEIRUT / REMIE
AKL PRODUCTION, BEIRUT / MTV - STUDIOVISION,
BEIRUT
MEDIA • LEO BURNETT, BEIRUT
PR • LEO BURNETT, BEIRUT
A09/001 • USA •
BRAND INTEGRATION
TITLE • HIGH VALYRIAN LESSONS
BRAND • DUOLINGO
PRODUCT • DUOLINGO
ENTERED BY • DUOLINGO, PITTSBURGH
IDEA CREATION • DUOLINGO, PITTSBURGH
PRODUCTION • DUOLINGO, PITTSBURGH PR • DUOLINGO, PITTSBURGH
C01/044 • USA •
ENGAGEMENT / DISTRIBUTION STRATEGY
TITLE • APOLOGIZE THE RAINBOW
BRAND • SKITTLES
PRODUCT • SKITTLES
ENTERED BY • DDB, CHICAGO
IDEA CREATION • DDB, CHICAGO
PRODUCTION • PICROW, LOS ANGELES
MEDIA • MEDIACOM, NEW YORK
PR • WEBER SHANDWICK, CHICAGO
POST PRODUCTION • WHITEHOUSE POST, CHICAGO / CARBON VFX, CHICAGO / THE WORKS, CHICAGO
D01/078 • ARGENTINA • PARTNERSHIPS,SPONSORSHIPS & COLLABS
TITLE • THE CEO
BRAND • NOBLEX/ PARAMOUNT+
PRODUCT • NOBLEX TV 4K
ENTERED BY • GUT, BUENOS AIRES
IDEA CREATION • GUT, BUENOS AIRES
PRODUCTION • PARAMOUNT PLUS, BUENOS AIRES
SILVER LIONS
A02/001 • USA •
NON-FICTION FILM: UP TO 5 MINUTES
TITLE • THE GREATEST
BRAND • APPLE
PRODUCT • APPLE - ACCESSIBILITY
ENTERED BY • APPLE, CUPERTINO
IDEA CREATION • APPLE, CUPERTINO
PRODUCTION • SOMESUCH, LONDON
MEDIA • APPLE, CUPERTINO
PR • APPLE, CUPERTINO
POST PRODUCTION • TRIM EDITING, LONDON
C02/010 • COLOMBIA • INFLUENCER & CO-CREATION
TITLE • INFLUENCERS’ FRIENDS
BRAND • POKER
PRODUCT • POKER BEER
ENTERED BY • DDB COLOMBIA, BOGOTA
IDEA CREATION • DDB COLOMBIA, BOGOTA
PRODUCTION • LOS NOTARIOS, BOGOTA
MEDIA • ZENITH, BOGOTA
PR • ALINA VELEZ COMUNICACIONES, BOGOTA
C02/040 • USA • INFLUENCER & CO-CREATION
TITLE • CHATPAT
BRAND • SOS CHILDREN’S VILLAGES
PRODUCT • SOS CHILDREN’S VILLAGES
ENTERED BY • FCB CHICAGO
IDEA CREATION • FCB CHICAGO / FCB KINNECT, MUMBAI / FCB INDIA, GURUGRAM
PRODUCTION • FCB KINNECT, MUMBAI / FCB INDIA, GURUGRAM
MEDIA • FCB KINNECT, MUMBAI
PR • CUMULUS, GURGAON
POST PRODUCTION • LORD & THOMAS, CHICAGO
D01/002 • USA • PARTNERSHIPS,SPONSORSHIPS & COLLABS
TITLE • HIGH VALYRIAN LESSONS
BRAND • DUOLINGO
PRODUCT • DUOLINGO
ENTERED BY • DUOLINGO, PITTSBURGH
IDEA CREATION • DUOLINGO, PITTSBURGH
PRODUCTION • DUOLINGO, PITTSBURGH
PR • DUOLINGO, PITTSBURGH
D01/063 • ARGENTINA • PARTNERSHIPS,SPONSORSHIPS & COLLABS
TITLE • INFLATION PROOF PRIZE
BRAND • MERCADO PAGO
PRODUCT • MERCADO PAGO INVESTMENTS
ENTERED BY • GUT, BUENOS AIRES
IDEA CREATION • GUT, BUENOS AIRES
D01/065 • USA •
PARTNERSHIPS,SPONSORSHIPS & COLLABS
TITLE • CHRISTMAS ALWAYS FINDS ITS WAY
BRAND • COCA-COLA
PRODUCT • COCA-COLA
ENTERED BY • GREY, NEW YORK
IDEA CREATION • GREY ARGENTINA, BUENOS AIRES / GREY, LONDON / GREY, NEW YORK
PRODUCTION • IMAGINE ENTERTAINMENT, LOS ANGELES / PRETTYBIRD, LOS ANGELES
MEDIA • MEDIACOM COMMUNICATIONS
CORPORATION, DES MOINES
POST PRODUCTION • PRETTYBIRD, LOS ANGELES / TRAFIK, LOS ANGELES / MACHINE SOUND, NEW YORK
D02/045 • COLOMBIA •
PARTNERSHIPS WITH TALENT
TITLE • INFLUENCERS’ FRIENDS
BRAND • POKER
PRODUCT • POKER BEER
ENTERED BY • DDB COLOMBIA, BOGOTA
IDEA CREATION • DDB COLOMBIA, BOGOTA
PRODUCTION • LOS NOTARIOS, BOGOTA
MEDIA • ZENITH, BOGOTA
PR • ALINA VELEZ COMUNICACIONES, BOGOTA
E01/010 • MEXICO •
DIVERSITY & INCLUSION ENTERTAINMENT
TITLE • BLIND SEATS
BRAND • MUSIC VIBE & FUN TICKET
PRODUCT • SEATS FOR ALL (ASIENTOS PARA TODOS).
ENTERED BY • MULLENLOWE SSP3, MEXICO CITY
IDEA CREATION • MULLENLOWE SSP3, MEXICO CITY
E01/028 • CANADA •
DIVERSITY & INCLUSION ENTERTAINMENT
TITLE • MISSING MATOAKA
BRAND • MUSKRAT MAGAZINE
PRODUCT • ONLINE MAGAZINE
ENTERED BY • BBDO, TORONTO
IDEA CREATION • BBDO, TORONTO
PRODUCTION • FLARE BBDO, TORONTO
PR • GLOSSY PR, TORONTO / HYPE PR, TORONTO
E02/018 • USA •
INNOVATION IN BRANDED CONTENT
37
ENTERTAINMENT TRACK WINNERS /ENTERTAINMENT
TITLE • MCENROE VS MCENROE
BRAND • MICHELOB ULTRA
PRODUCT • MICHELOB ULTRA
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • LORD + THOMAS, NEW YORK / JSM MUSIC, NEW YORK / UNIT9, LONDON / FALKON, CHESHIRE / SECRET GUY, NEW YORK
PR • 3 PM, NEW YORK
POST PRODUCTION • LORD & THOMAS, CHICAGO / NTROPIC, NEW YORK / CHAPEAU STUDIOS, LOS ANGELES
E03/001 • USA •
CHALLENGER BRAND
TITLE • INTERFACE INTERRUPTION
BRAND • TUBI
PRODUCT • TUBI
ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, NEW YORK
IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, NEW YORK
PRODUCTION • STRIKE ANYWHERE FILMS, SAN FRANCISCO
MEDIA • VAYNERMEDIA, NEW YORK
PR • TUBI, SAN FRANCISCO
POST PRODUCTION • FRIEND OR FOE, LOS ANGELES / JUNIPER JONES, LOS ANGELES
E04/060 • INDIA •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • TR FOR TEACHER
BRAND • NAVNEET
PRODUCT • NAVNEET
ENTERED BY • FCB INTERFACE, MUMBAI
IDEA CREATION • FCB INTERFACE, MUMBAI / FCB
BRASIL, SAO PAULO
PRODUCTION • BASTA FILMS, MUMBAI
BRONZE LIONS
A01/029 • USA •
FICTION FILM: UP TO 5 MINUTES
TITLE • UBER EATS PRESENTS ‘‘DON’T RUN OUT’’
BRAND • UBER EATS
PRODUCT • CONVENIENCE
ENTERED BY • UBER EATS, SAN FRANCISCO
IDEA CREATION • KAMP GRIZZLY, PORTLAND / APPLE, CUPERTINO
PRODUCTION • GREAT GUNS USA, LOS ANGELES
POST PRODUCTION • JSM MUSIC, NEW YORK / THE ARTERY, NEW YORK / COMPANY 3, LOS ANGELES
A01/069 • USA •
FICTION FILM: UP TO 5 MINUTES
TITLE • CALL ME, WITH TIMOTHEE CHALAMET
BRAND • APPLE
PRODUCT • APPLE TV+
ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES
IDEA CREATION • TBWA\MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • MJZ, LOS ANGELES
MEDIA • OMD, LOS ANGELES
POST PRODUCTION • WORK EDITORIAL, LOS ANGELES / LIME STUDIOS, LOS ANGELES / TRAFIK, LOS ANGELES
A02/017 • SPAIN •
NON-FICTION FILM: UP TO 5 MINUTES
TITLE • PEPE ‘‘THE MUTE’’
BRAND • CRUZCAMPO
PRODUCT • CRUZCAMPO
ENTERED BY • OGILVY, MADRID
IDEA CREATION • OGILVY, MADRID
A04/005 • USA •
NON-FICTION FILM: 5-30 MINUTES
TITLE • THE GENTLE GIANT
BRAND • AD COUNCIL, LOVE HAS NO LABELS
PRODUCT • LOVE HAS NO LABELS
ENTERED BY • R/GA, NEW YORK
IDEA CREATION • R/GA, NEW YORK
PRODUCTION • SMUGGLER, NEW YORK
A04/017 • USA •
NON-FICTION FILM: 5-30 MINUTES
TITLE • LONG LINE OF LADIES
BRAND • THIS IS L
PRODUCT • THIS IS L
ENTERED BY • PROCTER & GAMBLE, CINCINNATI
IDEA CREATION • JUNK DRAWER LLC, LOS ANGELES
PRODUCTION • JUNK DRAWER LLC, LOS ANGELES
POST PRODUCTION • JUNK DRAWER LLC, LOS ANGELES
A09/003 • NEW ZEALAND • BRAND INTEGRATION
TITLE • THE LAST PERFORMANCE
BRAND • PARTNERS LIFE
PRODUCT • LIFE INSURANCE
ENTERED BY • SPECIAL, AUCKLAND
IDEA CREATION • SPECIAL, AUCKLAND
PRODUCTION • SOUTH PACIFIC PICTURES, AUCKLAND
MEDIA • SPECIAL, AUCKLAND
POST PRODUCTION • IMAGES & SOUND, AUCKLAND
A10/005 • CANADA • PROMO CONTENT PUBLISHERS&NETWORKS
TITLE • THE UNBURNABLE BOOK
BRAND • PENGUIN BOOKS RANDOM HOUSE
PRODUCT • PENGUIN BOOKS RANDOM HOUSE
ENTERED BY • RETHINK, TORONTO
IDEA CREATION • RETHINK, TORONTO
PRODUCTION • ASYMETRIC MEDIA, TORONTO
POST PRODUCTION • SAINTS EDITORIAL, TORONTO
/ DARLING COLOUR & VFX, TORONTO / OSO AUDIO, TORONTO
C01/020 • FRANCE •
ENGAGEMENT / DISTRIBUTION STRATEGY
TITLE • DUBBING FACTORY
BRAND • PRIME VIDEO
PRODUCT • PRIME VIDEO
ENTERED BY • HEREZIE, PARIS
IDEA CREATION • HEREZIE, PARIS
PRODUCTION • HEREZIE, PARIS / OCTOPUS, PARIS / TELEPHONE MAISON FILMS, PARIS
D01/003 • FRANCE • PARTNERSHIPS,SPONSORSHIPS & COLLABS
TITLE • THE NOTIFICATIONS
BRAND • PATHÉ
PRODUCT • THE CINEMA EXPERIENCE
ENTERED BY • FRED & FARID, PARIS
IDEA CREATION • FRED & FARID, PARIS
MEDIA • PATHE TELEVISION, PARIS
D02/014 • USA •
PARTNERSHIPS WITH TALENT
TITLE • ‘‘BALCONY’’
BRAND • CASH APP
PRODUCT • CASH APP
ENTERED BY • CASH APP, NEW YORK
IDEA CREATION • PGLANG, LOS ANGELES
PRODUCTION • PGLANG, LOS ANGELES / PROJECT3, LOS ANGELES
POST PRODUCTION • PGLANG, LOS ANGELES / PROJECT3, LOS ANGELES
38
Grand Prix
THE GREATEST APPLE
APPLE, CUPERTINO USA
BEAUTIFUL LIFE
MICHAEL KIWANUKA
SMUGGLER, LONDON UK
ENTERTAINMENT LIONS FOR MUSIC
39 ENTERTAINMENT LIONS FOR MUSIC — WINNERS
GRAND PRIX
A01/033 • UNITED KINGDOM •
EXCELLENCE IN MUSIC VIDEO
TITLE • BEAUTIFUL LIFE
BRAND • MICHAEL KIWANUKA
PRODUCT • MICHAEL KIWANUKA
ENTERED BY • SMUGGLER, LONDON
IDEA CREATION • SMUGGLER, LONDON / MICHAEL KIWANUKA, LOS ANGELES
PRODUCTION • SMUGGLER, LONDON
A01/001 • USA •
DIVERSITY & INCLUSION IN MUSIC
TITLE • THE GREATEST
BRAND • APPLE
PRODUCT • APPLE - ACCESSIBILITY
ENTERED BY • APPLE, CUPERTINO
IDEA CREATION • APPLE, CUPERTINO
PRODUCTION • SOMESUCH, LONDON
MEDIA • APPLE, CUPERTINO
PR • APPLE, CUPERTINO
POST PRODUCTION • TRIM EDITING, LONDON
GOLD LIONS
A01/021 • UNITED KINGDOM •
EXCELLENCE IN MUSIC VIDEO
TITLE • PHARRELL, 21 SAVAGE AND TYLER, THE CREATOR - CASH IN CASH OUT
BRAND • I AM OTHER
PRODUCT • PHARRELL, 21 SAVAGE AND TYLER, THE CREATOR - CASH IN CASH OUT
ENTERED BY • ELECTRIC THEATRE COLLECTIVE, LONDON
IDEA CREATION • I AM OTHER, BEVERLY HILLS
PRODUCTION • DIVISION, PARIS
POST PRODUCTION • ELECTRIC THEATRE COLLECTIVE, LONDON
C01/026 • BRAZIL •
FAN ENGAGEMENT / COMMUNITY
BUILDING
TITLE • ROSALIA MOTOMAMI LIVE EXPERIENCE ON TIKTOK
BRAND • TIKTOK
PRODUCT • TIKTOK LIVE
ENTERED BY • TIKTOK, SÃO PAULO
IDEA CREATION • COLUMBIA RECORDS, NEW YORK / MOTOMAMI, BARCELONA
PRODUCTION • CANADA, BARCELONA / ANGEL
SOUND STUDIO, BARCELONA / IXYXI, BARCELONA
MEDIA • TIKTOK, SÃO PAULO
PR • TIKTOK, SÃO PAULO
D01/002 • USA •
PARTNERSHIPS,SPONSORSHIPS & COLLABS
TITLE • APPLE MUSIC SUPER BOWL HALFTIME SHOW - RIHANNA
BRAND • APPLE MUSIC
PRODUCT • APPLE MUSIC
ENTERED BY • APPLE, LOS ANGELES
IDEA CREATION • APPLE, LOS ANGELES
PRODUCTION • APPLE, LOS ANGELES
MEDIA • APPLE, LOS ANGELES
PR • APPLE, LOS ANGELES
POST PRODUCTION • APPLE, LOS ANGELES
SILVER LIONS
A01/047 • BRAZIL • EXCELLENCE IN MUSIC VIDEO
TITLE • ROSALIA MOTOMAMI LIVE EXPERIENCE ON TIKTOK
BRAND • TIKTOK
PRODUCT • TIKTOK LIVE
ENTERED BY • TIKTOK, SÃO PAULO
IDEA CREATION • COLUMBIA RECORDS, NEW YORK / MOTOMAMI, BARCELONA
PRODUCTION • CANADA, BARCELONA / ANGEL
SOUND STUDIO, BARCELONA / IXYXI, BARCELONA
MEDIA • TIKTOK, SÃO PAULO
PR • TIKTOK, SÃO PAULO
A04/002 • USA • USE OF LICENSED / ADAPTED MUSIC
TITLE • THE GREATEST
BRAND • APPLE
PRODUCT • APPLE - ACCESSIBILITY
ENTERED BY • APPLE, CUPERTINO
IDEA CREATION • APPLE, CUPERTINO
PRODUCTION • SOMESUCH, LONDON
MEDIA • APPLE, CUPERTINO
PR • APPLE, CUPERTINO
POST PRODUCTION • TRIM EDITING, LONDON
C02/001 • USA • INFLUENCER & CO-CREATION
TITLE • THE GREATEST BRAND • APPLE
PRODUCT • APPLE - ACCESSIBILITY
ENTERED BY • APPLE, CUPERTINO
IDEA CREATION • APPLE, CUPERTINO
PRODUCTION • SOMESUCH, LONDON
MEDIA • APPLE, CUPERTINO
PR • APPLE, CUPERTINO
POST PRODUCTION • TRIM EDITING, LONDON
C02/018 • BRAZIL • INFLUENCER & CO-CREATION
TITLE • FILES OF FREEDOM
BRAND • MERCADO LIBRE
PRODUCT • MERCADO LIBRE
ENTERED BY • GUT, SÃO PAULO
IDEA CREATION • GUT, SÃO PAULO
PRODUCTION • DOGS CAN FLY, SÃO PAULO / DLKTSN, SÃO PAULO / PINGADO AUDIO, SÃO PAULO MEDIA • GUT, SÃO PAULO / UM WORLDWIDE, SÃO PAULO
C02/023 • BRAZIL •
INFLUENCER & CO-CREATION
TITLE • SAVE THE FAVELA
BRAND • KONDZILLA RECORDS
PRODUCT • A MOVEMENT OF THE MUSIC INDUSTRY
AGAINST POLICE VIOLENCE
ENTERED BY • BETC HAVAS, SÃO PAULO
IDEA CREATION • BETC HAVAS, SÃO PAULO
PRODUCTION • KONDZILLA, SÃO PAULO / SANTERIA, SÃO PAULO / MAINSTREET RECORDS, RIO DE JANEIRO / CABARET, SÃO PAULO
PR • GIUSTI CREATIVE PR, SÃO PAULO / CASE COMUNICA, SÃO PAULO
POST PRODUCTION • LINE VFX, FLORIANÓPOLIS
BRONZE LIONS
A02/001 • JAPAN •
INTEGRATION INTO MUSIC CONTENT
TITLE • JOURNA-RHYTHM
BRAND • THE ASAHI SHIMBUN
PRODUCT • JOURNA-RHYTHM
ENTERED BY • TBWA\HAKUHODO INC., TOKYO
IDEA CREATION • TBWA\HAKUHODO INC., TOKYO
PRODUCTION • NION, TOKYO
MEDIA • TBWA\HAKUHODO INC., TOKYO
PR • TBWA\HAKUHODO INC., TOKYO
A03/039 • UNITED ARAB EMIRATES •
USE OF ORIGINAL COMPOSITION
TITLE • FREQUENCIES OF PEACE
BRAND • BABYSHOP
PRODUCT • BABYSHOP
ENTERED BY • FP7 MCCANN, DUBAI
IDEA CREATION • FP7 MCCANN, DUBAI
PRODUCTION • CRAFT DUBAI, DUBAI / DEEJA VU, BEIT MERY / SPIRITUNE, NEW YORK
MEDIA • INITIATIVE MENA, DUBAI PR • MARKETTIERS4DC LTD, LONDON
A03/043 • USA •
USE OF ORIGINAL COMPOSITION
TITLE • FURSAT / SHOT ON IPHONE 14 PRO BRAND • APPLE
PRODUCT • IPHONE
ENTERED BY • TBWA\MEDIA ARTS LAB, LOS ANGELES
IDEA CREATION • TBWA\SINGAPORE, SINGAPORE / TBWA\MEDIA ARTS LAB, LOS ANGELES
PRODUCTION • ABSOLUTE PRODUCTIONS, MUMBAI
MEDIA • OMD, GURUGRAM
POST PRODUCTION • THE QUIET LAB, SINGAPORE / BE GRIZZLEE, SINGAPORE
B02/011 • UNITED KINGDOM •
METAVERSE, NEW REALITIES & TECH
TITLE • GORILLAZ PRESENTS
BRAND • GORILLAZ
PRODUCT • GORILLAZ MUSIC
ENTERED BY • NEXUS STUDIOS, LONDON
ENTERTAINMENT TRACKWINNERS /ENTERTAINMENT LIONS FOR MUSIC
40
ENTERTAINMENT TRACKWINNERS /ENTERTAINMENT LIONS FOR MUSIC
IDEA CREATION • NEXUS STUDIOS, LONDON / GOOGLE, NEW YORK / ELEVEN MANAGEMENT, LONDON / GORILLAZ, LONDON
PRODUCTION • NEXUS STUDIOS, LONDON MEDIA • OUTFRONT MEDIA, LOS ANGELES CALIFORNIA / OCEAN OUTDOOR, LONDON
C01/005 • USA • FAN ENGAGEMENT / COMMUNITY BUILDING
TITLE • SPOTIFY PRESENTS: FC BARCELONA X MOTOMAMI
BRAND • SPOTIFY IN-HOUSE
PRODUCT • SPOTIFY IN-HOUSE
ENTERED BY • SPOTIFY IN-HOUSE, NEW YORK
IDEA CREATION • SPOTIFY IN-HOUSE, NEW YORK
PRODUCTION • SPOTIFY IN-HOUSE, NEW YORK
MEDIA • SPOTIFY IN-HOUSE, NEW YORK
PR • SPOTIFY IN-HOUSE, NEW YORK
POST PRODUCTION • SPOTIFY IN-HOUSE, NEW YORK
C01/010 • SWEDEN • FAN ENGAGEMENT / COMMUNITY BUILDING
TITLE • THE SHUFFLE TICKET
BRAND • LIVE NATION / LUGER
PRODUCT • CONCERT & FESTIVAL TICKETS
ENTERED BY • FORSMAN & BODENFORS, GOTHENBURG
IDEA CREATION • FORSMAN & BODENFORS, GOTHENBURG
PRODUCTION • SUPERSTUDIO, BORAS
MEDIA • IPROSPECT, GOTHENBURG
D02/051 • AUSTRALIA •
PARTNERSHIPS WITH MUSIC TALENT
TITLE • WAW: THROUGH THE FIRE
BRAND • WE ARE WARRIORS
PRODUCT • WE ARE WARRIORS
ENTERED BY • R/GA, SYDNEY
IDEA CREATION • R/GA, SYDNEY
PRODUCTION • ENTROPICO, SYDNEY / GARUWA, SYDNEY
D02/074 • BRAZIL •
PARTNERSHIPS WITH MUSIC TALENT
TITLE • ROSALIA MOTOMAMI LIVE EXPERIENCE ON TIKTOK
BRAND • TIKTOK
PRODUCT • TIKTOK LIVE
ENTERED BY • TIKTOK, SÃO PAULO
IDEA CREATION • COLUMBIA RECORDS, NEW YORK / MOTOMAMI, BARCELONA
PRODUCTION • CANADA, BARCELONA / ANGEL
SOUND STUDIO, BARCELONA / IXYXI, BARCELONA
MEDIA • TIKTOK, SÃO PAULO
PR • TIKTOK, SÃO PAULO
ENTERTAINMENT FOR MUSIC
41
ENTERTAINMENT LIONS FOR SPORT — WINNERS 42
ENTERTAINMENT LIONS FOR SPORT DREAMCASTER MICHELOB ULTRA FCB, NEW YORK USA
Grand Prix
GRAND PRIX
A02/011 • USA
LIVE BROADCAST / LIVE STREAMING
TITLE • DREAMCASTER
BRAND • MICHELOB ULTRA
PRODUCT • MICHELOB ULTRA
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • HELO, SANTA MONICA / NEPYRU, LONDON / DAHOUSE AUDIO, LOS ANGELES
PR • 3 PM, NEW YORK
GOLD LIONS
A01/020 • BRAZIL
FILM SERIES AND AUDIO
TITLE • LEA
BRAND • KIMBERLY CLARK
PRODUCT • KOTEX
ENTERED BY • OGILVY, SÃO PAULO
IDEA CREATION • OGILVY, SÃO PAULO
PRODUCTION • MOONHEIST, SÃO PAULO / LUCHA
LIBRE AUDIO, SÃO PAULO
POST PRODUCTION • CLANDESTINO ESTUDIO, SÃO PAULO / SPACE GORILLA, SÃO PAULO
B01/035 • PORTUGAL
SPORTS LIVE EXPERIENCE
TITLE • THE FORGOTTEN TEAM
BRAND • MEO
PRODUCT • FOOTBALL JERSEY
ENTERED BY • DENTSU CREATIVE, LISBON
IDEA CREATION • DENTSU CREATIVE, LISBON
PRODUCTION • GARAGE, LISBON / 78 FILMS, LISBON / ENERRE, LISBON
MEDIA • DENTSU CREATIVE, LISBON
PR • DENTSU CREATIVE, LISBON
E04/057 • MEXICO
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • SHOUT
BRAND • TELEFÓNICA
PRODUCT • MOVISTAR
ENTERED BY • VMLY&R MEXICO, MEXICO CITY
IDEA CREATION • VMLY&R MEXICO, MEXICO CITY
PRODUCTION • REBOLUCION, MEXICO CITY
POST PRODUCTION • REBOLUCION, MEXICO CITY
SILVER LIONS
A04/021 • USA
BRAND STORYTELLING
TITLE • NIKE FC PRESENTS THE FOOTBALLVERSE
BRAND • NIKE
PRODUCT • NIKE
ENTERED BY • WIEDEN+KENNEDY, PORTLAND
IDEA CREATION • WIEDEN+KENNEDY, PORTLAND
PRODUCTION • ICONOCLAST, LOS ANGELES
POST PRODUCTION • ROCK PAPER SCISSORS, LOS
ANGELES / FRAMESTORE, LOS ANGELES
B01/038 • INDIA
SPORTS LIVE EXPERIENCE
TITLE • AIRTEL 175 REPLAYED
BRAND • AIRTEL
PRODUCT • AIRTEL TELECOMMUNICATIONS
ENTERED BY • LEO BURNETT, MUMBAI IDEA CREATION • LEO BURNETT, MUMBAI
C01/060 • BRAZIL
ENGAGEMENT / DISTRIBUTION STRATEGY
TITLE • THE EXILED TEAM
BRAND • BRAHMA BEER
PRODUCT • INSTITUTIONAL
ENTERED BY • AFRICA CREATIVE DDB, SÃO PAULO IDEA CREATION • AFRICA CREATIVE DDB, SÃO PAULO
PRODUCTION • MOONHEIST, SÃO PAULO / SATELITE AUDIO, SÃO PAULO
D01/022 • THE NETHERLANDS
PARTNERSHIPS,SPONSORSHIPS & COLLABS
TITLE • X SPEEDPORTAL RICK & MORTY
BRAND • ADIDAS
PRODUCT • X SPEEDPORTAL FOOTBALL BOOT
ENTERED BY • TBWA\NEBOKO, AMSTERDAM
IDEA CREATION • TBWA\NEBOKO, AMSTERDAM
PRODUCTION • TBWA\NEBOKO, AMSTERDAM / ADULT SWIM, ATLANTA / ADEUS, PARIS / 24/7 SPORTS, UK / SUGAR FREE TV, MANCHESTER
MEDIA • MEDIACOM, AMSTERDAM
PR • TBWA\NEBOKO, AMSTERDAM
POST PRODUCTION • THE PANICS, AMSTERDAM / LOUPE&CO, AMSTERDAM / AUDENTITY, AMSTERDAM / KAPSALON, AMSTERDAM / DE GROT, AMSTERDAM
D02/052 • USA
PARTNERSHIPS WITH SPORTS TALENT
TITLE • SECOND OPPORTUNITY LEAGUE
BRAND • CORONA
PRODUCT • CORONA
ENTERED BY • WE BELIEVERS, NEW YORK
IDEA CREATION • WE BELIEVERS, NEW YORK
PRODUCTION • BROSS AL CUADRADO, MEXICO CITY / WE DOERS, NEW YORK
POST PRODUCTION • PICKLE MUSIC, NEW YORK
E01/024 • USA
DIVERSITY & INCLUSION IN SPORT
TITLE • LAS DIABLILLAS
BRAND • MAJOR LEAGUE BASEBALL
PRODUCT • MLB ORIGINALS
ENTERED BY • MAJOR LEAGUE BASEBALL, NEW YORK
IDEA CREATION • REMEZCLA, NEW YORK
PRODUCTION • MAJOR LEAGUE BASEBALL, NEW YORK / REMEZCLA, NEW YORK
MEDIA • MAJOR LEAGUE BASEBALL, NEW YORK
PR • MAJOR LEAGUE BASEBALL, NEW YORK / REMEZCLA, NEW YORK
POST PRODUCTION • MAJOR LEAGUE BASEBALL, NEW
YORK / REMEZCLA, NEW YORK
E01/059 • BRAZIL
DIVERSITY & INCLUSION IN SPORT
TITLE • BLACK COACHES
BRAND • TELEFÓNICA
PRODUCT • VIVO/BRAZIL’S NATIONAL TEAM
SPONSORSHIP
ENTERED BY • VMLY&R, SÃO PAULO
IDEA CREATION • VMLY&R, SÃO PAULO
PRODUCTION • VMLY&R, SÃO PAULO / SELVAGEM, SÃO PAULO / CORACAO DA SELVA, SÃO PAULO / JAMUTE, SÃO PAULO
BRONZE LIONS
A01/024 • MEXICO
FILM SERIES AND AUDIO
TITLE • SHOUT
BRAND • TELEFÓNICA
PRODUCT • MOVISTAR
ENTERED BY • VMLY&R MEXICO, MEXICO CITY
IDEA CREATION • VMLY&R MEXICO, MEXICO CITY
PRODUCTION • REBOLUCION, MEXICO CITY
POST PRODUCTION • REBOLUCION, MEXICO CITY
B02/011 • USA
METAVERSE, NEW REALITIES & TECH
TITLE • DREAMCASTER
BRAND • MICHELOB ULTRA
PRODUCT • MICHELOB ULTRA
ENTERED BY • FCB NEW YORK
IDEA CREATION • FCB NEW YORK
PRODUCTION • HELO, SANTA MONICA / NEPYRU, LONDON / DAHOUSE AUDIO, LOS ANGELES
PR • 3 PM, NEW YORK
C01/004 • USA
ENGAGEMENT / DISTRIBUTION STRATEGY
TITLE • ANYTIME ANYTIME
BRAND • ANYTIME FITNESS
PRODUCT • ANYTIME FITNESS
ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, NEW YORK
IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, NEW YORK
PRODUCTION • STRIKE ANYWHERE FILMS, SAN FRANCISCO
MEDIA • GOODWAY GROUP, NEW YORK
PR • FISH CONSULTING, TEXAS
POST PRODUCTION • SCHOOL EDITING, TORONTO / ALTER EGO, TORONTO
C01/052 • PORTUGAL
ENGAGEMENT / DISTRIBUTION STRATEGY
TITLE • THE FORGOTTEN TEAM
BRAND • MEO
PRODUCT • FOOTBALL JERSEY
ENTERED BY • DENTSU CREATIVE, LISBON
IDEA CREATION • DENTSU CREATIVE, LISBON
PRODUCTION • GARAGE, LISBON / 78 FILMS, LISBON / ENERRE, LISBON
43
ENTERTAINMENT TRACK WINNERS /ENTERTAINMENT LIONS FOR SPORT
MEDIA • DENTSU CREATIVE, LISBON
PR • DENTSU CREATIVE, LISBON
D01/042 • USA
PARTNERSHIPS,SPONSORSHIPS & COLLABS
TITLE • THE NAME CONFUSION
BRAND • A.L.M.A. / RACING CLUB
PRODUCT • A.L.M.A. / RACING CLUB
ENTERED BY • REPUBLICA HAVAS , MIAMI
IDEA CREATION • REPUBLICA HAVAS , MIAMI
PRODUCTION • WALDEN STUDIO, BUENOS AIRES / TWINS MUSIC, BUENOS AIRES
POST PRODUCTION • WALDEN STUDIO, BUENOS AIRES
D02/004 • USA
PARTNERSHIPS WITH SPORTS TALENT
TITLE • TOM BRADY’S LETTER
BRAND • UNDER ARMOUR
PRODUCT • UNDER ARMOUR
ENTERED BY • SLAP GLOBAL, NEW YORK
IDEA CREATION • SLAP GLOBAL, NEW YORK
PRODUCTION • TOOL OF NORTH AMERICA, LOS ANGELES
E01/045 • ITALY
DIVERSITY & INCLUSION IN SPORT
TITLE • NOBODY WATCHES WOMEN FOOTBALL
BRAND • HEINEKEN
PRODUCT • HEINEKEN
ENTERED BY • PUBLICIS ITALY | LEPUB, MILAN
IDEA CREATION • PUBLICIS ITALY | LEPUB, MILAN
E04/003 • USA
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • INTERFACE INTERRUPTION
BRAND • TUBI
PRODUCT • TUBI
ENTERED BY • MISCHIEF @ NO FIXED ADDRESS, NEW YORK
IDEA CREATION • MISCHIEF @ NO FIXED ADDRESS, NEW YORK
PRODUCTION • STRIKE ANYWHERE FILMS, SAN FRANCISCO
MEDIA • VAYNERMEDIA, NEW YORK
PR • TUBI, SAN FRANCISCO
POST PRODUCTION • FRIEND OR FOE, LOS ANGELES / JUNIPER JONES, LOS ANGELES
E04/042 • SPAIN
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • MOTHER
BRAND • HEROES OF TODAY PLATFORM (LALIGA, IBERIA, REPSOL, ORANGE AND DAZN)
PRODUCT • CORPORATE SOCIAL RESPONSIBILITY (CSR)
ENTERED BY • DDB SPAIN, MADRID
IDEA CREATION • DDB SPAIN, MADRID
PRODUCTION • LANDIA, MADRID / THE OMS, MADRID / BSO, BARCELONA / BIRTH PRODUCTIONS, PARIS
PR
• QMS COMUNICACION, MADRID
POST PRODUCTION • COFFEE AND TV, LONDON
44
ENTERTAINMENT TRACK WINNERS /ENTERTAINMENT LIONS FOR SPORT ENTERTAINMENT FOR SPORT
Grand Prix
ENTERTAINMENT LIONS FOR GAMING
CLASH FROM THE PAST CLASH OF CLANS
WIEDEN+KENNEDY, PORTLAND USA
45 ENTERTAINMENT LIONS FOR GAMING — WINNERS
GRAND PRIX
A01/038 • USA •
AUDIO-VISUAL CONTENT
TITLE • CLASH FROM THE PAST
BRAND • CLASH OF CLANS
PRODUCT • CLASH OF CLANS
ENTERED BY • WIEDEN+KENNEDY, PORTLAND
IDEA CREATION • WIEDEN+KENNEDY, PORTLAND
PRODUCTION • SPARK & RIOT, LOS ANGELES
POST PRODUCTION • JOINT EDITORIAL, PORTLAND / BLACKSMITH, NEW YORK / FIELD DAY, PORTLAND
GOLD LIONS
B04/058 • BRAZIL •
BRAND INTEGRATION FOR GAMES
TITLE • LOS SANTOS +3ºC
BRAND • GREENPEACE
PRODUCT • GREENPEACE
ENTERED BY • VMLY&R, SÃO PAULO
IDEA CREATION • VMLY&R, SÃO PAULO
PRODUCTION • PRODUKA, SÃO PAULO
MEDIA • VMLY&R, SÃO PAULO
PR • VMLY&R, SÃO PAULO
B05/062 • ISRAEL •
USE OF GAMING / STREAMING PLATFORMS
TITLE • FIGHTING TO REMEMBER
BRAND • ZIKARON BASLON
PRODUCT • FIGHTING TO REMEMBER
ENTERED BY • MCCANN, TEL AVIV
IDEA CREATION • MCCANN, TEL AVIV
D01/004 • USA •
PARTNERSHIPS,SPONSORSHIPS & COLLABS
TITLE • FIFA 23 X TED LASSO
BRAND • EA SPORTS & APPLE
PRODUCT • FIFA 23 X TED LASSO
ENTERED BY • APPLE, CUPERTINO
IDEA CREATION • APPLE, CUPERTINO / APPLE, CUPERTINO / EA SPORTS, REDWOOD CITY / EA
SPORTS, REDWOOD CITY
PRODUCTION • EA SPORTS, REDWOOD CITY /
WARNER BROS, LOS ANGELES
POST PRODUCTION • EA SPORTS, REDWOOD CITY
SILVER LIONS
B01/024 • BRAZIL •
LIVE GAMING EXPERIENCE
TITLE • LOS SANTOS +3ºC
BRAND
• GREENPEACE
PRODUCT • GREENPEACE
ENTERED BY • VMLY&R, SÃO PAULO
IDEA CREATION • VMLY&R, SÃO PAULO
PRODUCTION • PRODUKA, SÃO PAULO
MEDIA • VMLY&R, SÃO PAULO
PR • VMLY&R, SÃO PAULO
B04/004 • USA • BRAND INTEGRATION FOR GAMES
TITLE • FIFA 23 X TED LASSO
BRAND • EA SPORTS & APPLE
PRODUCT • FIFA 23 X TED LASSO
ENTERED BY • APPLE, CUPERTINO
IDEA CREATION • APPLE, CUPERTINO / APPLE, CUPERTINO / EA SPORTS, REDWOOD CITY / EA SPORTS, REDWOOD CITY
PRODUCTION • EA SPORTS, REDWOOD CITY / WARNER BROS, LOS ANGELES
POST PRODUCTION • EA SPORTS, REDWOOD CITY
C02/017 • THE PHILIPPINES • INFLUENCER & CO-CREATION
TITLE • UNBRANDED MENU
BRAND • MCDONALD’S
PRODUCT • MCDONALD’S
ENTERED BY • LEO BURNETT, MANILA
IDEA CREATION • LEO BURNETT, MANILA
MEDIA • OMD PHILIPPINES, MAKATI CITY
D01/046 • GERMANY • PARTNERSHIPS,SPONSORSHIPS & COLLABS
TITLE • OREO CHEAT COOKIES
BRAND • MONDELEZ EUROPE
PRODUCT • OREO
ENTERED BY • SAATCHI & SAATCHI, DUSSELDORF
IDEA CREATION • SAATCHI & SAATCHI, DUSSELDORF
PRODUCTION • ICONOCLAST, BERLIN
D01/057 • UNITED KINGDOM • PARTNERSHIPS,SPONSORSHIPS & COLLABS
TITLE • THE PRINGLES NPC
BRAND • PRINGLES
PRODUCT • PRINGLES
ENTERED BY • GREY, LONDON
IDEA CREATION • GREY, LONDON
PRODUCTION • GREY, LONDON
MEDIA • CARAT, LONDON
PR • RED HAVAS, MANCHESTER
POST PRODUCTION • GREY, LONDON
E01/029 • BRAZIL • DIVERSITY & INCLUSION IN GAMING
TITLE • THE GAMING CAP
BRAND • DELL TECHNOLOGIES
PRODUCT • ALIENWARE GAMING CAP
ENTERED BY • VMLY&R, SÃO PAULO
IDEA CREATION • VMLY&R, SÃO PAULO
PRODUCTION • BOLHA, SÃO PAULO / AME LAB, SÃO PAULO / ABLEGAMERS BRASIL, SÃO PAULO / STUDIO BY RISE, SÃO PAULO / ALMA 1111 AUDIO, SÃO PAULO
BRONZE LIONS
A01/007 • INDIA •
AUDIO-VISUAL CONTENT
TITLE • MACHINEGUN MOUTH
BRAND • BATTLEGROUND MOBILE INDIA
PRODUCT • BATTLEGROUND MOBILE INDIA - GAME
RESPONSIBLY
ENTERED BY • DDB MUDRA GROUP, MUMBAI
IDEA CREATION • DDB MUDRA GROUP, MUMBAI
A01/020 • JAPAN •
AUDIO-VISUAL CONTENT
TITLE • PLAY HAS NO LIMITS FEAT. KENSHI YONEZU
BRAND • PLAYSTATION
PRODUCT • PLAYSTATION
ENTERED BY • SIX INC., TOKYO
IDEA CREATION • SIX INC., TOKYO / HAKUHODO INC., TOKYO / HAKUHODO KETTLE INC., TOKYO
PRODUCTION • GEEK PICTURES INC., TOKYO
POST PRODUCTION • KHAKI, TOKYO / IMAGICA , TOKYO / OMNIBUS JAPAN INC., TOKYO / MARK, TOKYO
A01/051 • TAIWAN •
AUDIO-VISUAL CONTENT
TITLE • THE TAIWANESE WORLD OF WARCRAFT
BRAND • WORLD OF WARCRAFT
PRODUCT • WORLD OF WARCRAFT
ENTERED BY • DENTSU CREATIVE TAIWAN, TAIPEI
IDEA CREATION • DENTSU CREATIVE TAIWAN, TAIPEI
PRODUCTION • PILI INTERNATIONAL MULTIMEDIA CO.,LTD., NEW TAIPEI CITY
PR • DENTSU CREATIVE TAIWAN, TAIPEI
POST PRODUCTION • PILI INTERNATIONAL
MULTIMEDIA CO.,LTD., NEW TAIPEI CITY
A02/012 • SPAIN •
LIVE BROADCAST / LIVE STREAMING
TITLE • READY PLAYER MOM
BRAND • ENTEROGERMINA
PRODUCT • ENTEROGERMINA
ENTERED BY • MRM, MADRID
IDEA CREATION • MRM, MADRID
PRODUCTION • SAILOR STUDIO, SÃO PAULO
MEDIA • WMCCANN, SÃO PAULO
PR • WMCCANN, SÃO PAULO
A02/015 • BRAZIL •
LIVE BROADCAST / LIVE STREAMING
TITLE • MISSION: WHOPPER
BRAND • BURGER KING
PRODUCT • WHOPPER
ENTERED BY • DAVID, SÃO PAULO
IDEA CREATION • DAVID, SÃO PAULO / DAVID, BUENOS AIRES
MEDIA • DAVID, SÃO PAULO
B04/038 • USA •
BRAND INTEGRATION FOR GAMES
TITLE • THE FLOOR IS FLAVA
BRAND • FRANK’S REDHOT
PRODUCT • FRANK’S REDHOT
ENTERED BY • GREY, NEW YORK
IDEA CREATION • GREY, NEW YORK
ENTERTAINMENT TRACK WINNERS /ENTERTAINMENT LIONS FOR GAMING
46
ENTERTAINMENT TRACK WINNERS /ENTERTAINMENT LIONS FOR GAMING
PRODUCTION • TOWNHOUSE, NEW YORK / SUPERAWESOME, NEW YORK
MEDIA • DENTSU X, NEW YORK
PR • SUNSHINE SACHS MORGAN & LYLIS, NEW YORK / NORTH STRATEGIC, TORONTO
B05/074 • USA •
USE OF GAMING / STREAMING PLATFORMS
TITLE • ADOPT A STRAY
BRAND • FRESH STEP
PRODUCT • FRESH STEP
ENTERED BY • FCB CHICAGO
IDEA CREATION • FCB CHICAGO
PR • CURRENT GLOBAL, CHICAGO
C01/020 • USA •
COMMUNITY MANAGE/SOCIAL
ENGAGEMENT
TITLE • SUPER WENDY’S WORLD
BRAND • WENDY’S
PRODUCT • ALL MENU ITEMS
ENTERED BY • VMLY&R, KANSAS CITY
IDEA CREATION • VMLY&R, KANSAS CITY
MEDIA • SPARK FOUNDRY, NEW YORK
PR • KETCHUM, CHICAGO
C02/036 • ISRAEL •
INFLUENCER & CO-CREATION
TITLE • FIGHTING TO REMEMBER
BRAND • ZIKARON BASLON
PRODUCT • FIGHTING TO REMEMBER
ENTERED BY • MCCANN, TEL AVIV
IDEA CREATION • MCCANN, TEL AVIV
C02/039 • DENMARK •
INFLUENCER & CO-CREATION
TITLE • LOVE SQUAD
BRAND • WAOO
PRODUCT • WAOO
ENTERED BY • UNCLE GREY, COPENHAGEN
IDEA CREATION • UNCLE GREY, COPENHAGEN
PRODUCTION • UNCLE GREY, COPENHAGEN / FOREVR, COPENHAGEN
MEDIA • UNCLE GREY, COPENHAGEN / WAVEMAKER, COPENHAGEN
PR • UNCLE GREY, COPENHAGEN / WAVEMAKER, COPENHAGEN
POST PRODUCTION • UNCLE GREY, COPENHAGEN
D01/040 • NORWAY •
PARTNERSHIPS,SPONSORSHIPS & COLLABS
TITLE • URBAN MINER
BRAND • ELKJØP
PRODUCT • ELKJØP
ENTERED BY • NORD DDB, OSLO
IDEA CREATION • NORD DDB, OSLO / NORD DDB, STOCKHOLM
PRODUCTION • NORD DDB, OSLO / NORD DDB, STOCKHOLM
PR • NORD DDB, STOCKHOLM
POST PRODUCTION • NORD DDB, OSLO / NORD DDB, STOCKHOLM
E01/013 • BRAZIL •
DIVERSITY & INCLUSION IN GAMING
TITLE • GAME-HER
BRAND • GUARANÁ ANTARCTICA
PRODUCT • GUARANÁ ANTARCTICA
ENTERED BY • SOKO, SÃO PAULO
IDEA CREATION • SOKO, SÃO PAULO
PRODUCTION • BIG STUDIO, SÃO PAULO / LIMBIC MUSIC, SAO PAULO
PR • INPRESS PORTER NOVELLI, SÃO PAULO
E04/010 • BRAZIL •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • BURGER GLITCH
BRAND • BURGER KING
PRODUCT • BURGER KING
ENTERED BY • DAVID, SÃO PAULO
IDEA CREATION • DAVID, SÃO PAULO
E04/039 • CZECH REPUBLIC •
SOCIAL BEHAVIOUR & CULTURAL INSIGHT
TITLE • TURBOKADDY
BRAND • KAUFLAND
PRODUCT • KAUFLAND
ENTERED BY • DDB, PRAGUE
IDEA CREATION • DDB FTW PRAGUE, PRAGUE
PRODUCTION • DDB, PRAGUE / FAME FACTORY, PRAGUE
MEDIA • FUSE, PRAGUE / OMD CZECH, PRAGUE PR • FLEISHMANHILLARD, PRAGUE
POST PRODUCTION • DDB, PRAGUE / PHD, PRAGUE
E05/006 • THE PHILIPPINES • BREAKTHROUGH ON A BUDGET
TITLE • UNBRANDED MENU
BRAND • MCDONALD’S
PRODUCT • MCDONALD’S
ENTERED BY • LEO BURNETT, MANILA IDEA CREATION • LEO BURNETT, MANILA MEDIA • OMD PHILIPPINES, MAKATI CITY
E05/013 • BRAZIL •
BREAKTHROUGH ON A BUDGET
TITLE • UNBANNED ARMBAND
BRAND • ALL OUT
PRODUCT • ALL OUT
ENTERED BY • ALMAPBBDO, SÃO PAULO
IDEA CREATION • ALMAPBBDO, SÃO PAULO
PRODUCTION • UM STUDIO, SÃO PAULO PR • ALMAPBBDO, SÃO PAULO
ENTERTAINMENT FOR GAMING
47
SCREENING SCHEDULE
The Work & Awards Hub
Screening Room 1
Screening Schedule
Classic Track - Film Lions
Wednesday 21 June 09:00-19:00 Film Lions Shortlist
Thursday 22 June 09:00-19:00 Film Lions Shortlist
The Work & Awards Hub
Screening Room 2
Screening Schedule
Craft Track - Film Craft Lions
Wednesday 21 June 09:00-19:00 Film Craft Lions Winners
Thursday 22 June 09:00-19:00 Film Craft Lions Winners
Friday 23 June 09:00-19:00 Film Lions Shortlist
The Work & Awards Hub
Screening Room 3
Screening Schedule
Entertainment Track
Wednesday 21 June 09:00-14:30
14:30-19:00
Entertainment Lions for Sport Winners
Entertainment Lions for Gaming Winners
Thursday 22 June 09:00-14:30
Entertainment Lions for Sport Winners 14:30-19:00
Entertainment Lions for Gaming Winners
Friday 23 June 09:00-19:00
Entertainment Track Winners
Friday 23 June 09:00-19:00 Film Craft Lions Winners
To find out when your work is screening come and talk to us at the Awards Hub desk.
CANNES LIONS 70
Hey ads, meet RTL AdAlliance
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