PRODUCT FOCUS
3 Lifeloom
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Manufactured using DermaTherapy fabric technology—an FDA 510k cleared medical device that can help to soothe skin conditions like eczema, psoriasis, dermatitis and acne—Lifeloom’s frictionless sleep solution offers a unique value proposition within the market. Providing antibacterial and moisture-wicking properties, Lifeloom sheet sets include one flat sheet, one deep pocket fitted sheet and two pillowcases. A possible alternative to topical solutions for treating skin conditions, Lifeloom provides a cool and comfortable sleeping experience and does not use harsh chemicals to do so. Designed to feel softer than standard cotton bedding by using continuous filament yarn with no protruding fibers or lint, Lifeloom’s unique microfiber blend has two to three times the lifetime of regular cotton sheets and is machine washable on low-to-medium heat. While the cost of this product is higher, it also yields strong customer satisfaction and gives retailers a truly differentiated wellness value proposition to offer consumers.
4 Blu Sleep Blu Sleep’s Ostuni percale sheets are made from high caliber cotton. Characterized by its matte finish and crisp hand, this percale sheet is made to improve with age. Incorporating a weave aimed at keeping the sleeper cool and dry all night, these sheets pair well with the brand’s Conforma mattresses, allowing the consumer to benefit from a comprehensive sleep system. Available in three colors—White, Ocean Blue and Sea Shell—the Ostuni sheets come with a suggested retail price of $350. Blu Sleep’s complete sleep systems are designed to deliver a personalized, pampering sleep experience. Each product features unique technologies and construction to provide a refreshing and soothing experience.
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5 Parachute Part of Parachute’s first organic collection, the Organic Cotton Venice Sheet Set delivers premium quality and utilizes GOTS certified cotton for a natural story. Crafted with a crisp, clean weave, the product is also garment washed for a super-soft, lived-in feel. The set includes one fitted sheet, one duvet cover and one set of pillowcases available in multiple sizes in muted, dusty hues inspired by nature. Another brand smartly identifying and responding to increased consumer interest in transparency and sustainability, Parachute recently announced new commitments to people and the planet at the beginning of 2022. An extension of the brand’s dedication to making timeless, durable products that encourage conscious consumption, the new commitments embody crucial values for today’s shopper. By showcasing sheet sets as an important part of building a comfortable sleeping environment, rather than an afterthought, retailers have an opportunity to increase the sales ticket with these fun and practical accessories.
6 SHEEX Boasting thousands of 5-star reviews, SHEEX Performance Sheet sets are well-received by consumers. Designed specifically to alleviate overheating and other sleep-disrupting temperature fluctuations, SHEEX sheets provide a more comfortable night’s sleep. SHEEX team members offer two specific strategies to boost the sales ticket using a sheets. First, when customers finance a high priced mattress or bed, adding on a luxury sheet set to complete the purchase can be sold as only a minor add-on to their monthly payment. Secondly, the brand reports that its partners’ customers enjoy being able to walk out of the store with a tangible item while they wait for the major purchase to be delivered. Providing customers with a free or discounted sheet set when they purchase a new mattress is a lowcost incentive to help drive conversion. Women-founded and led, SHEEX is an originator of the performance bedding category.
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