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Bedding Industries Of America To Spotlight Ernest Hemingway Brand At High Point Market
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By Gretchen Kast
Bedding Industries of America (BIA) is showcasing its Ernest Hemingway brand at the spring High Point Market. The luxury brand has been growing in popularity, with strong participation from its domestic licensees which carry the mattresses from coast to coast.
Following the success of the brand’s offerings at the winter Las Vegas Market, where six new models were introduced, BIA is showing its Inspired collection and Adventure series of Hemingway products at the forefront of its display at the spring High Point Market. The 11 mattress models from the Ernest Hemingway series draw inspiration from the literary legend’s adventurous lifestyle and larger-thanlife persona. Generating more than 65 million online searches annually, “Ernest Hemingway” is a name that is recognized at first glance by eight out of every 10 Americans.
“All four corners of the country have lined up to support this brand,” said Stuart Carlitz, president and CEO of BIA. “The excitement it has generated is outstanding. This brand is a gamechanger.”
Created by skilled craftsmen, Ernest Hemingway mattresses are made with the company’s new, proprietary lumber-zoned, four-inch, pocketed, coil-on-coil designs. They also feature 100% cotton imported Belgium damasks quilted to GOTS-certified, organic New Zealand wool. Affordably priced between $799 and $2,499, each mattress incorporates eco-friendly, non-toxic and hypoallergenic materials, designed with 100% natural Talalay latex sourced from rubber trees.
“Luxury is a growing segment and consumers are willing to spend more for a better quality of sleep,” said Carlitz. “There are no shortcuts taken in our affordable luxury processes. These beds are built with an attention to detail and the finest quality luxury materials.”
BIA will also be exhibiting mattresses from its six other brands—Eclipse, Eastman House, Fieldcrest, Millbrook Beds, Natural Dreams and Velika—which introduced new models earlier this year.
The Velika and Natural Dreams lines were recently updated to kick off 2022. The Velika line now features a new Velika Hybrid and Duvet Comfort Top, which provide a combination of ultra-comfort and support. Two new Greenguard Gold models are also in the process of being certified and added to the Natural Dreams line. The new beds are manufactured with 100% natural Talalay latex and are handcrafted in the U.S. using techniques that meet the company’s most stringent quality standards.
