LEISURE
Play, Stay and Save
PASS
The BCVB’s digital Play, Stay and Save Pass has been live for over a year now and offers travelers and locals digital coupons for hotels, restaurants, and attractions that are free to download. The pass has grown to 28 offers, which includes the addition of Lip Lab and NorthStar Tavern. Hotel offers were the most popular offers, representing 58% of the redemptions. In 2021, there were 2,299 downloads of the savings pass, of which 96% opted into our leisure subscriber list. The pass is proving to
2021 Annual Report
be a valuable platform to grow our first-party data, which aligns well with our 2022 key initiatives. Media promoting the Play, Stay and Save Pass included paid social and targeted banners, generating 1,790,922 impressions and 3,285 clicks.
Learn more at BloomingtonMN.org/ PlayStayandSave
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