Meeting and Events

GROUP

MEETINGS AND EVENTS

BUSINESS MEETINGS

2021 was a year of recovery and working together with hotels and attractions . Our meeting website and new Threshold 360 digital platform provided customers with digital tours on specific hotel detail pages . Our collaboration with Minnesota Sports and Events produced 35 city-wide bids for events through 2031 . We invested in research related to our meetings and groups website section to better focus on the planners’ needs and the vertical markets they serve . We modified our website to maximize all the returning business channels . Finally, we continued our long-term strategic alliance with HelmsBriscoe to increase visibility of Bloomington as an ideal destination to host your meeting or event . As we come out of the pandemic, we look forward to more growth and bringing even more events to Bloomington .