Group Marketing by the Numbers

Group Marketing BY THE NUMBERS

Although the meetings market has not returned to pre-pandemic levels, we are seeing larger leads for future sporting events in multiple years .

222,385 Sporting Events 151,486 Meetings

373,871*

POTENTIAL GROUP ROOM NIGHTS

*Includes city-wide, USA Volleyball, AAU Junior Olympics, and United States Bowling Conference

2021 Smith Travel Research Results

• 47.5% OCCUPANCY • $104.66 AVERAGE DAILY RATE • $49.74 REV PAR

5,474

ROOM NIGHTS HANDLED BY OUR HOUSING TEAM