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Play, Stay and Save Pass
The BCVB’s digital Play, Stay and Save Pass has been live for over a year now and offers travelers and locals digital coupons for hotels, restaurants, and attractions that are free to download . The pass has grown to 28 offers, which includes the addition of Lip Lab and NorthStar Tavern . Hotel offers were the most popular offers, representing 58% of the redemptions . In 2021, there were 2,299 downloads of the savings pass, of which 96% opted into our leisure subscriber list . The pass is proving to be a valuable platform to grow our first-party data, which aligns well with our 2022 key initiatives . Media promoting the Play, Stay and Save Pass included paid social and targeted banners, generating 1,790,922 impressions and 3,285 clicks .
