Message from the Chair

After the devastation the pandemic caused the travel industry in 2020, it was encouraging to see positive signs of recovery as we began 2021 . The recovery was very evident at MSP International Airport, where 2021 passenger activity began 60% below pre-pandemic levels and ended the year 30% below . Leisure travel led the rebound in 2021; MSP gained 27 new domestic seasonal or year-round routes from six airlines . There is certainly momentum and passenger confidence carrying over into 2022, with strong indicators that international and business travel sectors will gain strength to push the recovery in air travel even further . Throughout the year, the board of directors supported the Bloomington CVB as they continued to persevere through these unprecedented times . We also provided guidance as they stabilized the organization’s financial position and returned to their mission of marketing the destination .

Prior to the pandemic, we had planned to dive into a new strategic plan in 2020 . After the upheaval caused by COVID-19, we felt it was even more important for the staff to engage in this project in 2021 . They developed the key framework and engaged the board of directors for their input, and I am happy to report that we approved it unanimously in November 2021 . We believe that this strategic plan is a strong foundation for the Bloomington CVB moving forward .

I want to thank my fellow board of directors for their dedication and support and our amazing staff for continuing to do the great work of promoting Bloomington to the world .

Mitch Killian

Chair, Bloomington Convention and Visitors Bureau Board of Directors Vice President of Governmental Affairs, Metropolitan Airports Commission