Social Media
ENGAGEMENT
Social Media
INFLUENCERS
As tourism rebounded in 2021, our goal for social media was to reconnect with visitors and our network of digital Bloomington ambassadors. With the shifting landscape of social media, we have adapted by making new types of creative assets and focused efforts on inspiring travel through a variety of social media strategies. By welcoming a diverse array of creators from across the country to Bloomington, we gained over 60 photography assets from professional photographers and creators, went viral with Instagram’s Reels, partnered with other local DMOs and were able to promote over 25 local businesses in Minnesota! We organized these influencer trips with the generous help of our partners in order to keep these campaigns incredibly cost-efficient and, in turn, allowed partners to gain valuable exposure with little effort on the part of their lean-staffed teams. In 2021, Facebook impressions topped 5.3 million and Instagram reached 1.2 million impressions. 2021 Annual Report
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