Bloomington Convention & Visitor Bureau 2021 Annual Report

Page 13

Group Marketing

BY THE NUMBERS

Although the meetings market has not returned to pre-pandemic levels, we are seeing larger leads for future sporting events in multiple years.

373,871*

2021 Smith Travel Research Results • 47.5% OCCUPANCY • $104.66 AVERAGE DAILY RATE • $49.74 REV PAR

POTENTIAL GROUP ROOM NIGHTS

222,385 Sporting Events 151,486 Meetings * Includes city-wide, USA Volleyball, AAU Junior Olympics, and United States Bowling Conference

5,474

ROOM NIGHTS HANDLED BY OUR HOUSING TEAM

2021 Annual Report

13


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Bloomington Convention & Visitor Bureau 2021 Annual Report by Bloomington, Minnesota Travel & Tourism - Issuu