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MEETINGS AND EVENTS BUSINESS MEETINGS 2021 was a year of recovery and working together with hotels and attractions. Our meeting website and new Threshold 360 digital platform provided customers with digital tours on specific hotel detail pages. Our collaboration with Minnesota Sports and Events produced 35 city-wide bids for events through 2031. We invested in research related to our meetings and groups website section to better focus on the planners’ needs and the vertical markets they serve. We modified our website to maximize all the returning business channels. Finally, we continued our long-term strategic alliance with HelmsBriscoe to increase visibility of Bloomington as an ideal destination to host your meeting or event. As we come out of the pandemic, we look forward to more growth and bringing even more events to Bloomington. 12
Bloomington Convention & Visitors Bureau
