THE ART OF MAKING A DIFFERENCE
Discover how De L‘Europe Amsterdam became part of one of the largest reforestation projects on Earth
©Yann Arthus-Bertrand
JAGUAR SCULPTURE
This life-size sculpture (116 cm long and 96 cm tall) has been designed by award-winning sculptor Chris Tap. Chris donated his time, talent and craftsmanship to produce this astonishing sculpture for the BJF. His sculptures are sold worldwide and his works are being recognized for what they are: invitations to connect with the spirit of a mighty animal.
THE BLACK JAGUAR FOUNDATION (BJF)
WE ALL HAVE THE POWER TO CHANGE
The BJF is driven to restore the balance between nature and mankind to improve the life of each of us and all future generations on our planet.
THE MISSION
Our goal is to help realize the Araguaia Biodiversity corridor in central Brazil. It will be the longest nature corridor on earth. And it has the potential to become the largest reforestation project in South America, improving the life of each of us and all future generations on our planet.
With partners whose values match those of the BJF, we will reach our goal through well-defined tasks, step by step. The BJF offers a tangible solution for the drastic destruction of two of our most precious ecosystems: the Amazon rainforest and the Cerrado savanna.
THE STORY
Inspired by the powerful documentary ‘HOME’ by Yann Arthus-Bertrand and its message that ‘we all have the power to change’, the BJF has expanded its mission.
Instead of being the focus of the foundation, the black jaguar came to be its icon. It symbolizes the precarious future of the entire Amazon and Cerrado as well as the endangerment of our own species.
THE BJF COMMUNITY
ENTREPRENEURS, SCIENTISTS & ARTISTS UNITED BY A DRIVING FORCE
The BJF Community consists of committed people and companies from all over the world who know they can make a difference.
DE L‘EUROPE AMSTERDAM
De L’Europe Amsterdam embodies timeless elegance and rich history as one of the oldest family-owned hotels in the city. Luxurious comfort awaits just steps from iconic cultural landmarks, offering stunning views of the Amstel River. Guests can indulge in a wide range of culinary offerings and a wellness.
With the new addition of ‘t Huys, celebrating local craftsmanship, De L’Europe is the perfect homecoming after a day of exploration in Amsterdam.
PROFILE NR° 032
The First 600 campaign is an engaging platform and a great fundraising opportunity to help the BJF and its partners accomplish this bold conservation project.
Click on a green window to reveal the video message and profile of the company or person sponsoring that window.
To learn more about the involvement of the De L‘Europe Amsterdam, visit:
black-jaguar.org/the-first600/032-de-leurope
STATEMENT
“My life has unfolded over 27 years across 14 countries on 5 continents, during which I have witnessed the impact of our society on nature—water shortages in Yemen, drought in Madagascar, plastic pollution in Egypt, and the contamination of oceans in Maui and Yucatán, Mexico. I decided long ago to take care of our environment, and I continue to do so at De L‘Europe, just like I have at all the other hotels I’ve managed throughout my career.”
ROBERT-JAN WOLTERING Managing Director - De L‘Europe Amsterdam
AMA ZO N
CERRADO SAVANN A
ARAGUAIA CORRIDOR
CERRADO SAVANN A
ARAGUAIA CORRIDOR
THE PROJECT
THE ARAGUAIA CORRIDOR HAS THE SIZE TO TRULY MAKE A DIFFERENCE
Find out everything you need to know.
Explore how realizing the Araguaia Biodiversity Corridor will impact your life and our planet as a whole.
THE CORRIDOR REASONS TO HELP
Biodiversity corridors, or nature corridors, consist of strips of (reforested) land that connect isolated ‘islands’ of pristine and intact nature. The Araguaia Biodiversity Corridor in Central Brazil will become the longest of all nature corridors on earth and one of South America’s largest reforestation projects.
Its scope is astonishing, with a total length of 2,600 kilometers and a width of up to 40 kilometers situated alongside the riverbanks of the entire Araguaia river and part of the Tocantins river. The Corridor connects two of the world’s most vital ecosystems: the Amazon rainforest and the Cerrado savanna.
As for the Cerrado savanna, more than 80% of its original pristine habitat has already been deforested for agricultural purposes.
The Corridor connects the remaining 20% of ‘natural habitat pockets’ with each other. It will save thousands of species and bring forth a massive reforestation project, converting agricultural land back to the original state of the Amazon rainforest and Cerrado savanna.
Hundreds of millions of native trees will be replanted which will have a positive and permanent effect on each of us and all future generations.
BJF NETHERLANDS
Stichting Black Jaguar Foundation Office C3, Third Floor
Scalehub Amstel Business Park
H.J.E. Wenckebachweg 123 1096 AM – Amsterdam
BJF BRAZIL
Alameda Joaquim Eugênio de Lima, 187, conj 11-01403-001
São Paulo – SP
Rua Pedro Miranda, 75 Qd 4, Lt 14 – 68560-000 Santana do Araguaia - PA
BJF SWITZERLAND Representative Office Josephstrasse 93 Zürich - Switzerland
