UpGlo Brand Guidelines (Updated 2022)

BRAND IDENTITY GUIDELINES

These guidelines explain how to use the visual identity with confidence and clarity.

To ensure consistency within our brand, adhering to these guidelines will help maintain our identity across all platforms.

THE LOGO

Clear Space & Minimum Size 0.5”

The UpGlo logo is an important asset to the organization and should serve as a foundation for all visual communications. To maintain a strong brand image, it is important that the logo is always applied consistently wherever it appears. It should never be manipulated or distorted. Its color, position, and size are all specified within this document.

In order for the logo to remain legible at all times, below is the minimum height the logo can be set at – 0.5”. Below this measurement the tagline becomes illegible and the arrowhead begins to lose it’s inner details.

For web-based content, the logo should not be displayed smaller than 50 pixels in height at 72dpi.

Dotted lines are a white space indicator. Visually the logo should not be in close proximity to any other design elements for maximum legibility.

THE LOGO

Application & Contrast

When placing the logo on top of a background color, always place the proper color logo based on legibility.

Using maximum contrast is the best option to display the UpGlo logomark. This also applies to the UpGlo Icon.

THE LOGO

Application: On Image Backgrounds

Only full-color and white versions of the logo may be used when placing the logo on top of color textures or background imagery. When using on top of background imagery, ensure the background is not too busy and has sufficient contrast to the logo to preserve its presence and authority.

COLOR PALETTE

UpGlo Orange, UpGlo Gray, and white are the primary Upwardly Global colors. They are used in the Upwardly Global logo and throughout all materials. In addition, navy and black can be used as supporting or complementary colors.

• Orange is the dominant brand color, followed by gray/white.

• Navy can be used as a complementary color, but it should not overpower UpGlo Orange.

• The alternate colors are to be used sparingly, mostly in supporting infographics

PRIMARY COLOR PALETTE

UPGLO ORANGE

Pantone: 166

C=0, M=75, Y=100, K=0

R=243, G=112, B=33

HEX: #F26522

UPGLO GRAY

Pantone: Cool Gray 10

C=0, M=0, Y=0, K=60

R=130, G=130, B=130

HEX: #666666

WHITE

C=0, M=0, Y=0,K=0

R=255, G=255, B=255

Hex: #FFFFFF

SECONDARY COLOR PALETTE

NAVY DARK

LIGHT NAVY

BLACK

Pantone 539

C=100, M=65, Y=22, K=80

R=15, G=41, B=61

HEX: #0F293D

Pantone 7691 C

C:100 M:43 Y:0 K:30

R:0 G:98 B:152

HTML: 006298

ALTERNATE COLOR PALETTE

FUCHSIA

TEAL

Pantone: 7648

C=36, M=100, Y=28, K=0

R=166, G=33, B=110

HEX: #A6216E

C=0, M=0, Y=0, K=100

R=0, G=0, B=0

HEX: #000000

Pantone: 7716

C=78, M=23, Y=41, K=0

R=46, G=150, B=153

HEX: #2E9699

These brand guidelines represent the foundation of the Jobversity brand. Like any foundation, myriad elements will be placed on top.

These guidelines aren’t meant to limit creativity or variety, but rather to ensure each new creation is cohesive and true to the heart of your brand.

Jobversity is born out of Upwardly Global’s passion to help refugees and immigrants reach their career aspirations and achieve their personal American Dream. This product builds upon the foundation of Upwardly Global’s rich knowledge and understanding of the needs of this target population, and the positive impacts we uniquely know make a difference in their job search and their lives.

Mission

To break the cultural glass ceiling and accelerate job readiness across all professional industries. Promise

Illuminating the path to dreams.

Jobversity’s customer experience delivers a personal, digital mentor that educates job seeker professionals on the core basics, illuminating the cultural nuances necessary to reach their career goals. Jobversity complements and enhances service providers with a tool that collaboratively supports personalized learning paths for job seekers. We believe this one-to-one approach can manifest in accelerating successful career outcomes and creating hope and dignity for immigrant and refugee job seekers.

Aspiration

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To transform the landscape of opportunity for immigrants and refugees.

Personality

Tone

Assured, credible, mentoring, stimulating

Feel

Modern, leader, user-centered

The new brand is an approachable, knowledgeable and forward-thinking advisor who can always offer words of wisdom and thoughtful mentoring. It is one who stays on top of market needs and trends, and stalwartly shares back with the community. The brand digs deep into the individual, cares about their hopes and motivations, and tries to instill self-confidence to help people reach their potential.

Primary Logo

Jobversity’s brand promise is to ‘empower individuals to shine’. The Jobversity logo emphasizes the most important part of that promise: the individuals.

A single, curved line creates a subtle but universally familiar icon, allowing individuals to see themselves in the mark, and instantly highlighting the compassion, respect, and humanity on which the brand is built.

Color

Whenever possible, our logo should appear in color. Though reverse (white) and black versions are both acceptable.

To connect Jobversity to the Upwardly Global name use the logomark with the by Upwardly Global eyebrow.

When the logo needs to be scaled down in size, use the logomark without the eyebrow to avoid legibility issues.

Secondary Logo

A strong brand logo has the flexibility to adjust to best fit the deliverable. If one of the primary logos does not work, a secondary logo should be applied. Black

For applications where color is not available, an all black logo can be used. Reversed

When the logo must appear on dark backgrounds or photography, a reversed version of the logo can be used.

PRIMARY

Jobversity Blue

Black

RGB 23, 166, 249

CMYK 67, 24, 0, 0

HEX #17A6F9

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RGB 0, 0, 0

CMYK 0, 0, 0, 100

HEX #000000

COLOR PALETTE SUPPLEMENTARY COLOR PALETTE

UpGlo Gray

UpGlo Orange

Pantone: Cool Gray 10

C=0, M=0, Y=0, K=60

R=130, G=130, B=130

HEX: #666666

Pantone: 166

C=0, M=75, Y=100, K=0

R=243, G=112, B=33

HEX: #F26522

This color palette should be used whenever color is necessary to create a consistent brand experience. Additional colors can always be used, but this palette should be the primary color story in any brand creation.

Jobversity Blue serves as a foundation for the Jobversity color palette. It’s primary use is within the logo, action items and photography to add visual interest.

Black also serves as the foundation for the Jobversity brand color palette. Its primary use is within the logo, headlines, body copy and iconography.

Upglo Gray & UpGlo Orange are supplementary colors to the brand. Use sparingly to tie Jobversity back to the Upwardly Global palette.

Fonts

The Jobversity logo is set in Hero, a rounded, sans-serif typeface.

The headline, subhead, and body copy is Source Sans Pro, a web-friendly, sans-serif typeface.

Source Sans Pro is a Google Font, meaning it is free and open source. You can find and download

Source Sans Pro on fonts.google.com..

Logo

The logo is set in Hero. Hero is also accepted as a display font in print materials.

Headline & Body

Headlines and body copy appear in sentence case, Source Sans Pro Light. Color is black. In print materials, headlines can appear in Jobversity blue.

Subhead

Subheads appear in Source Sans Pro Regular. Color is Black.

Photography

The individual and their success is the focus of Jobversity. The photography you select should highlight the notion of the individual and human interaction. The imagery should be candid and natural to highlight the individual.

When sourcing imagery, Unsplash (www.unsplash.com) is an online resource for high-resolution, free-to-use, photography.

Attribution is not required, but can be added to give credit to the author.

Iconography

Icons can be used to reinforce messaging concepts across a variety of deliverables and mediums.

The iconography is a stroke style design with rounded corners that mimics and compliments the logo.