WHAT’S TO COME IN 2025
Letters Lisa FROM
As we enter 2025, we’re thrilled to share a glimpse of what’s ahead. This year promises exciting advancements, innovations and experiences tailored to enhance your journey with us.
Here’s what you can expect:
1. Expanded Offerings: We’re introducing new products and services to meet your evolving needs and preferences.
2. Enhanced Technology: With cutting-edge upgrades, we aim to make your interactions and those of your customers smoother, faster and more personalized.
3. Exclusive Experiences: Look forward to events, special promotions and rewards that celebrate your efforts and loyalty. We couldn’t do what we do without you.
4. Stronger Connections: We’re committed to improving how we communicate and support you every step of the way.
Stay tuned for updates and announcements—we’re excited to make 2025 a remarkable year together!
Your journey is probably not much different than the one BioZyme® tries to go on. Growth is a huge part of how we travel. Following are some easy steps we should all focus on to take our growth to the next level.
1. Do Your Research: When you’re looking into how to grow your business, you need to do market research. This is true no matter what your goals are. Research not only lets you better understand your existing customers but also your potential customers. It’s important to gain insight into your target market and know its needs. That way, you can see how your business can grow and change to meet those needs.
Don’t forget to research your competitors, too. Knowing what their strengths and weaknesses are can help drive your decisions on how to appropriately scale your operations.
2. Build a Sales Funnel: Your sales funnel can help take business to the next level. Think of a sales funnel as a customer’s journey. When they enter your business or visit your website, they’re at the top of the funnel. When they buy something or sign up for a service, they’ve successfully gone through the funnel. You
should try to find ways to move people through the funnel to make a sale. This can include offering a discount, getting their contact information or sending them updates on your business.
3. Increase Customer Retention: It’s not enough to just get new customers for your business. You also need to keep your existing customers coming back. When you increase customer retention, you’re building customer loyalty, which can increase sales.
Considering it costs five times as much to get a new customer than it does to keep a current one, focusing on retaining customers means your business won’t spend money on something that isn’t a guaranteed investment.
You can increase your customer retention by:
• Prioritizing customer service: If you don’t treat your customers right, they won’t want to support your business. Ensuring you address their concerns and give them the best experience possible shows you value them as customers.
• Using a customer relations management (CRM) system: CRM systems help your business manage relationships with existing and potential customers. They help you maintain customer information and identify sales opportunities. One of the biggest benefits is that the data gets stored in one place, so you and other employees who need it can access it.
• Creating a customer loyalty program: These programs reward existing customers for supporting your business. They can also help you attract new customers or get back those who left your business. Nobody wants to miss out on rewards.
• Launching an email campaign: Using an email campaign can help ensure your business stays on top of customers’ minds. It’s also a great way to move existing and potential customers through your sales funnel.
• Engaging with customers on social media: Your customers may reach out to your business on social media with a question or to share feedback, pain points or complaints. You should always try
to respond positively, even if you don’t love what they’re saying. Taking the time to respond and engage with them shows you value their thoughts and take their concerns seriously.
4. Diversify Your Product or Service Offerings: It can be hard to change. Harder still to follow through on change once you start. This is especially true in business. You’ve had success selling your main product or service to customers. After all, it’s what gotten you to this point. But no business grows bigger or sells more by only selling the same thing to the same people. One of the easiest ways to grow and grow your customer base is offering new products or services. You can do this by:
• Identifying opportunities for new products or services: Do market research to see if there’s something new you can offer your customers to buy.
• Finding different ways to offer your existing products – this includes subscriptions or bundles.
If you’re looking for practical examples of growth from diversification, look no further than Moment. The company’s initial products included lenses for smartphones to improve photography. Now, the company has expanded its offerings to include apps and accessories to use with its lenses.
5. Measure What Works and Refine as You Go: While there are a variety of strategies you can use to grow a small business, it’s important you measure what’s working. For example, if you create a customer loyalty program and find it’s not improving customer retention, you may need to change your strategy.
Growing a business means you’ll have to take calculated risks. Regularly monitoring your progress and making updates are key to having success.
Thank you for being an essential part of our journey to get there.
LISA NORTON, PRESIDENT & CEO lnorton@biozymeinc.com
SUCCESS SEEMS TO BE CONNECTED
WHAT MAKES OUR TOP SELLERS SUCCESSFUL? LOOKING BACK ON 2024:
We like to reflect on our top sellers each year to determine what makes them successful. With so many products in the marketplace, we continuously look for ways to differentiate our products to ensure they provide solutions to your customers.
First of all, AO-Biotics® Amaferm® is the primary ingredient that makes all BioZyme products stand out from our competition.
“Prebiotics like Amaferm can be fed daily and are research-proven to stimulate the populations of beneficial, energy-harvesting bacteria in the gut. More good bacteria means more effective fermentation of
the feeds they consume and greater volatile fatty acid (VFA) production,” said Chris Cassady, Ph.D., Beef Technical Sales Director for BioZyme.
“If VFAs serve as more than 70% of the energy source for the cow, and prebiotics can generate 16% more VFAs, that’s an improvement in 11% total energy available to the cow. Think about the implications of getting 11% more energy from the feeds you provide to your herd with no additional labor.”
Let’s examine the 2024 top sellers and how you can continue to market them in 2025 and beyond.
VitaFerm® Concept•Aid® 5/S
This premium free-choice 5% phosphorus vitamin and mineral supplement for beef cattle supports reproductive success. If someone says they feed Concept•Aid, chances are, they feed 5/S.
The last two years we have had a substantial drought in central Texas. With the assistance of VitaFerm Concept•Aid 5/S my conception rates have been great. I am at 82% breed up with A.I. on my herd, and with these dry conditions and running cows on not very good grass, that is not how cows should breed up, but the Amaferm works. – Cheramie Viator, Texas Brangus, Angus, Red Angus breeder
Gain Smart ® Balancer RU1600
This vitamin and mineral supplement for stocker cattle with rumensin works to maximize efficient gain and balance high-grain diets when mixing TMR diets.
When we get our calves in, we process everything with the VitaFerm® Cattle Drench and turn them out to pasture with the Gain Smart mineral. While they are on grass, all my calves probably put on an extra quarter pound per day and just look bloomy. When we bring them into the yard, I feed them a total mixed ration that includes the Gain Smart Balancer RU1600. I’ve run my own tests where I feed the balancer mineral and regular grazing mineral, and the groups on the Gain Smart Balancer always outperform the test groups by at least 0.2 of a pound per day. I’m not sure if it is the Amaferm or rumensin or a combination, but Gain Smart is the mineral that works best for me.
– Dakota Dalrymple, 3D Cattle Co., Alabama
DuraFerm® Concept•Aid® Sheep Protein Tub
This 125-pound protein tub with vitamins and minerals for sheep supports reproductive success. It contains an added 16% protein and supports embryo production and conception using organic trace minerals and high levels of vitamin E.
I am a big believer in the Amaferm advantage, seeing big-time results of how well our sheep utilize their feed much better. We take our breeding program very seriously. The use of DuraFerm Sheep Concept•Aid Protein Tubs being out with our ewes nearly yearround is important. Since adding these tubs to our program, the ewes have had a more steady and consistent appetite along with maintaining good body condition.
– Chad Charmasson, Charmasson Club Lambs, Oklahoma
Sure Champ® Cattle
Our top-selling show animal product is a pelleted, daily supplement with protein, vitamins and minerals for show cattle designed to support performance. This product stimulates consistent appetite and ensures show cattle receive adequate vitamins and minerals.
We use Sure Champ Cattle, and I believe that this product is amazing! We have seen a major improvement in appetite. With the added vitamins and minerals, we know this product is nothing but the best!
– Ryleigh Morris, Missouri
Vitalize® Alimend®
This liquid product for horses supports gastric health and GI tissue, which may relieve occasional gastric issues commonly associated with training, traveling and performance. In addition to Amaferm, Alimend contains MHB3®, a patented high molecular weight hyaluronic acid that coats the stomach and supports GI tissue integrity.
Alimend was first recommended to me by vets at Rood & Riddle after one of my horses was diagnosed with ulcers. He hasn’t spent a day without Alimend since! All of my competition horses are now on a maintenance dose and their amazing gut health shows.
– Caroline Dannemiller, Kentucky
Backyard Boost ® Defense®
The “green stuff,” this liquid supplement for poultry supports digestion and a healthy immune response. Defense provides nutrients needed in times of stress and promotes water intake and hydration.
My birds took a break, weren’t laying at all. I added Backyard Boost Defense to their water for two days, and on day three I had eggs. Since starting the Backyard Boost, my eggs are larger, my chickens’ feathers are way healthier, and their beaks and feet are much brighter. With the price of eggs, the Backyard Boost pays for itself in no time at all!
– Patti Wood, Oklahoma
MARKETING MATTERS
With these top-sellers and all BioZyme products, we don’t expect you to go it alone. That is why our marketing team has created a variety of materials to help you sell and promote these products. Check out the SAMM Center, located in the Online Dealer Center for signage, shelf talkers and more to help you promote products. Additionally, we’ve launched a Social Media Toolbox to help you promote our products and your business on social media platforms this month. Learn more about this on page 9.
FOR SUCCESS SALES STRATEGIES
Building upon our best sellers from 2025, we have a number of up-and-coming products in our diversification brands. Our sales and marketing teams are equipped to help you position
SALES STRATEGY FOR SUCCESS: DOOR OPENER / SEASONAL PROMOTION
DuraFerm® ONE Sheep
DuraFerm ONE Sheep is a free-choice vitamin and mineral supplement that promotes performance year-round. The product was introduced in the spring of 2024. It meets or exceeds nutrient requirements throughout the production cycle and is formulated with research-proven organic zinc for enhanced bioavailability. DuraFerm ONE Sheep is an excellent option for commercial sheep producers or show sheep breeders leveraging more advanced reproductive technologies during periods of reduced nutritional requirements, when they are not breeding or lambing.
SALES STRATEGY FOR SUCCESS: CROSS-SELL / BUNDLE WITH OTHER SURE CHAMP PRODUCTS
Sure Champ® Cattle Drench
Sure Champ Cattle Drench supports digestive health before, during and after challenges. This green liquid, formerly known as Vita Charge Cattle Drench, was rebranded early in 2024. It includes Amaferm, MOS and enzymes to generate a rapid digestive response. Once show cattle exhibitors see the impacts of Cattle Drench on appetite and hydration, they will be repeat customers. This is a great product to cross-sell with Sure Champ Cattle or Extreme with Clarifly. Or, you can bundle it with the trio of Sure Champ gels for a quick response show package.
these products to customers with literature, product knowledge and sales strategies. Let’s explore some of these up-and-coming products and some sales strategies to help boost their sales.
SALES STRATEGY FOR SUCCESS:
CROSS-SELL / BUNDLE WITH OTHER VITALIZE PRODUCTS
Vitalize® Horse Treats
Vitalize Horse Treats are a low-sugar, prebiotic treat for horses. This two-pound bag that is simple to take with you on the road is an easy, healthy snack for equine enthusiasts. Carrot and beetroot make for a tasty treat without artificial flavors. The resealable bag keeps treats fresh, while the unique compressed shape won’t crumble in pockets. Watch for updates to our Vitalize Horse Treats in 2025! This makes a great add-on product while cross-selling or bundling with other Vitalize products.
SALES STRATEGY FOR SUCCESS: CROSS-SELL / BUNDLE WITH BACKYARD BOOST DEFENSE
Backyard Boost ® Daily Essentials
Backyard Boost Daily Essentials is a pelleted protein supplement for poultry designed to maximize digestibility and egg production. The 2.5 lb. bag is a great way to introduce backyard chicken enthusiasts to the product, which includes both AOBiotics Amaferm and EQE, giving birds both digestive health and enhanced egg quality. The smaller-sized bag is ideal to bundle or cross-sell with Backyard Boost Defense.
WITH NEW PRODUCTS RINGING IN THE NEW YEAR
VitaFerm® HEAT® Transitions to Technology
To streamline the VitaFerm brand, the HEAT line will be dissolved and integrated into the other lines – VitaFerm ONE, VitaFerm Concept•Aid® and VitaFerm ReproMaxx™ – as an add-on technology. Our intention is to make the products more straightforward to consumers, and to make the products easier for you, our dealers, to market using the Good, Better, Best model.
Don’t worry! Products with the HEAT technology will still be in our lineup. Much like we did with Vita Charge in early 2024, we are simply moving HEAT to a technology—and introducing several new products with the technology.
For example, VitaFerm HEAT customers can easily transition to recently added VitaFerm ONE HEAT. We recommend the following options as alternatives to each retired VitaFerm HEAT formula:
VitaFerm HEAT
VitaFerm HEAT CTC 3G
VitaFerm HEAT Tub
VitaFerm HEAT with ClariFly
VitaFerm ONE HEAT OR VitaFerm Concept•Aid HEAT
VitaFerm ONE HEAT CTC 3G with ClariFly OR VitaFerm Concept•Aid HEAT CTC 3G
VitaFerm ONE HEAT Tub (NEW)
VitaFerm ONE HEAT with ClariFly (NEW)
YOUR ONE SHOT FOR A
You Only Get One Shot at a Good Start, Make it a Sure Start
BioZyme is excited to have launched VitaFerm® Sure Start Gel in February. The gel was specifically formulated for calves and designed to support immune function and overall health during the critical post-birth period.
Sure Start Gel:
• Contains AO-Biotics® Amaferm®, a prebiotic research-proven to support digestibility by stimulating beneficial microbes.
• Delivers IgY antibodies derived from Salmonella, E. coli, bovine rotavirus, bovine coronavirus, and Clostridium and MOS for broad support of the immune system.
• Provides nutritional support to maximize calf vigor.
Plus, it contains Broad Shield Technology, meaning you get more insurance on calves that may be exposed to a range of different challenges or pathogens. This is a product you will want to have in inventory for customers who need a quick-response product to get calves going strong.
To learn more about Sure Start Gel or place an order, visit the Product Center within Dealer Center. With spring calving upon us, now is the time to make sure you’ve got inventory for customers whose calves need immediate assistance.
TURNING ACTION
INTO GROWTH IN 2024
s we look forward to 2025, we want to also recognize and reflect on the accomplishments of 2024.
Recognizing BioZyme dealers who took action in 2024
The Action Plan and Rewards Program allows dealers to enroll in and receive points for actions that include trainings, promotion of BioZyme® products and many more actions. You can redeem these points for a number of different available items.
Watch the Dealer Center and communications for further updates as we move into the 2025 Rewards Program! Scan the code to learn what ACTION you can take in your business!
OF BRANDS AT NFR
or the second consecutive year, BioZyme® brands were showcased in a stand-alone booth during Cowboy Christmas during the National Finals Rodeo in Las Vegas, Nevada. Our Team, including three ambassadors competing during the event, greeted visitors, signed autographs and gave out information about Vitalize and VitaFerm during the 10-day run in December. A
668 933 10% 1,000+
2023 (30.4%) 2024 (42.5%) OF DEALERS ACTION AWARD POINTS
DEALERS ENROLLED IN REWARDS PROGRAM vs. Accumulated
TOTAL ACTION AWARD POINTS IN 2024
293,109
BIOZYME TEAM SHOWCASES FAMILY
Photos (L-R): Tie-down roper and breakaway roper husband-and-wife-duo Haven and Shelby Meged spent time signing autographs and visiting with customers in the booth on a Sunday. • Barrel racer Emily Beisel was in the booth on Tuesday. • Junior rodeo contestant Taylor Wright competed in the “Mike and Sherrylynn Johnson’s Vegas Tuffest Jr. World Championship” and is an avid Vitalize user. Taylor stopped by the booth to share how much she likes Vitalize.
GET SOCIAL: YOUR NEW
S DEALER CENTER SOCIAL MEDIA TOOLBOX
ocial media marketing plays a huge role in a business’s digital marketing efforts. Promoting products, key benefits, value-added testimonials and other related content can help a business or organization increase awareness, foot traffic and ultimately sales.
Along with several other updates and changes with the new year, BioZyme® has developed the new BioZyme Social Media Toolbox platform. Our team is excited to launch this new resource in Dealer Center.
We noticed Promoboxx wasn’t serving all our dealers the way we wanted it to. That’s why we decided to, when our subscription expired, not renew and instead focus our efforts on providing a seamless service that better met your needs while still providing the valuable, branded marketing and social media content you’ve come to count on.
You can find the new Social Media Toolbox in the Dealer Center, under the Marketing tab across the
main header. From there, dealers can select which brand they want to retrieve content from and then choose what specific or general posts they want to post to their social media pages. By simply saving the image and copying the text of the caption, the post is ready to use on any social platform for your dealership.
Wondering if there are still rewards for utilizing social media content? Yes, there are! You will still earn Action Award Points for your engagement!
Look for the Dealer Center On Demand training to learn more about this new tool and how to use it!
Start using the Social Media Toolbox now. Scan the code to access content today!
CENTRAL VALLEY AG
ENCOMPASSES CARE THAT COMES FULL CIRCLE
When it comes to helping its customers, Central Valley Ag takes care that comes full circle to heart. With multiple locations across Nebraska, Iowa and Kansas, this farmer-owned coop goes to great lengths to ensure its customers have the BioZyme® product knowledge they need to succeed.
Marketing initiatives include a website, social media platforms, podcasts and annual producer meetings. Central Valley Ag works tirelessly to market VitaFerm®, Vitalize®, Sure Champ® and DuraFerm® products to its customers. However, it is also a big believer—and user—of AO-Biotics® Amaferm® You can find Amaferm in Central Valley Ag’s own products.
Merlin Schlote, Central Valley Ag Feed Sales Manager, sees a definite advantage in incorporating Amaferm into their Power Line feeds. Future plans include adding AO-Biotics® EQE into their Power Flock layer feed, too. Schlote said their CVA Power feeds are made at their plants in Ainsworth and Duncan, Nebraska.
“The primary advantage of incorporating Amaferm into our product lines is the 17% improvement in feed efficiency that our customers see when penciling out the cost per ton of cake,” Schlote said. “Amaferm is
a tool that differentiates itself, which really helps us, as one of the only cake manufacturers who adds it to their cow cake.”
As calving season approaches, Schlote adds that most producers are using up their lower-quality hay this time of year and saving their higherquality hay for calving and lactation – when the cows’ nutritional needs are greater.
“The Amaferm breaking down the fiber in the roughage is a big advantage for our customers. We’re glad we offer it to our producers to help them get the most from their forage,” Schlote said.
In addition to offering Amaferm in various forms, Central Valley Ag works with their ASM, Kevin Glaubius, to conduct an annual producer meeting. They take action through the Dealer Center and the BioZyme Dealer Facebook group.
Thank you, Central Valley Ag, for believing in our products, sharing their value with your customers and providing care that comes full circle!
Does not include distribution partners.
1.
2.
10.
Congratulations to these dealers who completed the Master Dealer Program throughout 2024’s final quarter! We are proud of you for taking your dealership and knowledge to the next level!
CHAPTER 1
Calhoun Farm Supply
Cooper Specialty Feeds LLC
CHAPTER 2
Bouse Mercantile, LLC
Calhoun Farm Supply
CHAPTER 4
Big Springs Equipment
Bouse Mercantile, LLC
Calhoun Livestock
Cooper Specialty Feeds LLC
Jason Diemer
D & M Ag Supply
MASTER DEALER ACHIEVEMENTS 2024 TOP ACTION DEALERS
Cooper Specialty Feeds LLC
Dodson Creek Farm Supply
S & S Feeds LLC
SJS Livestock Supply
Tri-County Feed
CHAPTER 3
Big B Show Feeds
Bouse Mercantile, LLC
Calhoun Farm Supply
Cooper Specialty Feeds LLC
Cross Creek Livestock, LLC
Jason Diemer
Dodson Creek Farm Supply
Hillside Farm Beefmasters
SJS Livestock Supply
Tri-County Feed
Weiss Milling Inc
Diversified Ag Nutrition
Dodson Creek Farm Supply
Hillside Farm Beefmasters
Andy & Darcie Jones
New Horizon Ag Solutions
SJS Livestock Supply
Twisted M Cattle Company
CHAPTER 5
AX Feeds
Bellflower Feed Mill
Calhoun Farm Supply
Cooper Specialty Feeds LLC
Mike and Barb Damon
Dodson Creek Farm Supply
E-Barr Feed & Supply
Gillespie Feed & Farm Supply
Hillside Farm Beefmasters
Andy & Darcie Jones
Lincoln Farmers Cooperative
Maryville Vet Clinic LLC
Tri-County feed
Wilson Feed & Fertilizer
WM Feeds
ANNABELLE
Do you want to take your BioZyme Dealership to the next level and see your name on this page in the future? Follow these three tips from this issue of VISION!
1. 2. 3.
Visit the Dealer Center to learn more about VitaFerm Sure Start Gel. Grow your business by inventorying up-and-coming products.
Use the new BioZyme Social Media Toolkit to expand your reach via Facebook or Instagram.
6010 Stockyards Expressway
St. Joseph, MO 64504 www.biozymeinc.com
COME SEE US AT THESE EVENTS
Iowa Beef Expo
Des Moines, IA • February 8-16
West Plains Vet Supply Spring Trade Show
Cape Girardeau, MO • February 17-18
Montanan Agri-Trade Exposition
Billings, MT • February 20-22
Illinois Beef Expo
Springfield, IL • February 20-23
Tennessee Beef Agribition
Lebanon, TN • March 7-9
Georgia Cattlemen’s Convention Augusta, GA • March 12-13
Ohio Beef Expo Columbus, OH • March 13-16
Did you miss our latest American Rancher episode featuring the Four Sixes Ranch? We now have it in the Training Center. Scan to watch and take the quiz now!
