BioZyme Vision Newsletter Issue 3 2024

2024

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ISSUE

3

CARE THAT COMES FULL CIRCLE 1

Letters

FROM

A

t about this point in a year we begin to say “oh well” to our new year’s resolutions.

Many people find it difficult to stick to their goals, especially when they’re big and ambitious. But what if there was a way to make it easier to achieve these big lofty goals or challenges.

That’s where the power of small wins comes in.

Small wins are those little successes that you achieve along the way to a larger goal. They can be anything from walking for 5 minutes in the morning to finishing a difficult task when trying to close a big sell. Small wins are significant because they give you a sense of accomplishment. They boost your confidence and motivation, and they make it easier to stay on track to hit the big goal.

In fact, research has shown that people who focus on small wins are more likely to achieve their goals than those who don’t. Business struggles are no different. If you’re struggling to achieve your business goals, try breaking them down into smaller, more manageable steps. Focus on making small wins by using the following tips: 1. Break down big goals into smaller, more manageable tasks: Instead of focusing on a big. intimidating goal, break it down into smaller, more achievable tasks. This will make it easier to track progress and stay motivated.

2. Use small wins to build momentum: Small wins can help build momentum toward bigger goals.

As you achieve more small wins, you’ll feel more confident and motivated to tackle bigger challenges.

3. Track your progress: Keep track of your progress toward your goal. This will help you see the progress you’re making, even if it’s just small steps.

4. Celebrate small wins: When you achieve a small win, take the time to celebrate and acknowledge progress. Every step you take toward your goal is progress.

Lisa

At BioZyme, we always default to action to help us to take those small steps, because we believe action = growth. It is something that we have proven repeatedly at BioZyme, growing 146% over one five-year period. We have accomplished a lot of big things thanks to many of you, but it has always been the small accomplishments that have created the momentum we could sustainably continue.

In The Rise of Superman (New Harvest, 2014), Steven Kotler considers the sweet spot to be where the task is hard enough to make us stretch but not so tough that it causes us to snap, a value he ascribes numerically at four percent. This single-digit approach illustrates that a goal must be close enough that it can be achieved—but at least four percent more challenging. Four percent seems so small, but yet it is all it takes to accomplish those big goals.

THE GREAT VICTORY, WHICH APPEARS TO BE SO SIMPLE TODAY, WAS THE RESULT OF A SERIES OF SMALL VICTORIES THAT WENT UNNOTICED. - PAUL COELHO

LISA NORTON, PRESIDENT & CEO

lnorton@biozymeinc.com

2 VISION - BIOZYME® DEALER NEWSLETTER

JAMIE1975-2024 MILLER Jamie Miller, 49, St. Joseph, Missouri, passed away on February 14, 2024. He was born on January 29, 1975, in St. Joseph, Missouri to Steve and Pat (Murphy) Miller.

He married Jennifer Colleen Driskel on June 18, 2005.

Jamie’s larger-than-life personality extended beyond his work. He had an insatiable appetite for adventures, exploring new destinations and creating memorable moments. His love for karaoke and dart nights was well known amongst his friends and family. However, nothing compared to the joy he found in spending time with his loved ones.

In his professional life, Jamie was the Director of Decision Support and then the Director of Operations at BioZyme® Inc., where he was instrumental in leading the company to new heights year after year. He was an integral part of the BioZyme family.

His colleagues will remember him not only for his business acumen, but also for his infectious enthusiasm and mentorship. And, of course, his smart comments.

CARE THAT COMES FULL CIRCLE 3

VITAFERM® ONE IS ONE SOLUTION FOR ALL SEASONS

B

ioZyme ® Inc., is excited to announce the launch of VitaFerm ® ONE, a new line of cattle mineral products. VitaFerm ONE provides one solution to conveniently and consistently promote cattle performance in all seasons.

VitaFerm is a line of beef cattle vitamin and mineral supplements designed to promote cattle performance year-round. VitaFerm ONE contains AO-Biotics® Amaferm®, a prebiotic research-proven to enhance digestibility. It meets or exceeds the nutrient requirements throughout the production cycle, and it is formulated with research-proven organic copper and zinc for enhanced bioavailability.

The VitaFerm ONE line currently consists of the following formulas: • VitaFerm ONE, 50 lb bag • VitaFerm ONE HEAT, 50 lb bag • VitaFerm ONE CTC, 50 lb bag • VitaFerm ONE HEAT CTC ClariFly, 50 lb bag • VitaFerm ONE Mineral Block, 35 lb pressed block “We are excited to offer VitaFerm ONE for all producers. It is an effectively fortified supplement that offers cow-calf producers a simple way to ensure cattle are getting the nutrients they need year-round.

It provides one solution when putting out mineral to groups of cattle and or when you have different pasture scenarios to manage,” said Chris Cassady, Ph.D., BioZyme Director of Beef Technical Sales.

In addition to Amaferm, VitaFerm ONE is fortified to meet cattle nutritional needs year-round using high-quality ingredients. As Cassady points out, it simplifies the labor and management for those operations that might run cattle on multiple pastures with different types of forages or different groups of cows in various stages of production. VitaFerm ONE is one solution for all seasons.

ONE was first introduced during the National Cattlemen’s Beef Association (NCBA) Industry Convention and Annual Trade Show. To view the live launch from NCBA, scan the QR code.

You can also learn more about the benefits of VitaFerm ONE by visiting the Products page in the Online Dealer Center.

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How You Can Position VitaFerm ONE VitaFerm ONE is a mid-range mineral that offers one solution for all producers. It offers BioZyme’s key ingredient, Amaferm, a research-proven prebiotic to enhance digestibility and is formulated with research-proven organic copper and zinc for enhanced bioavailability.

Here’s what our very first VitaFerm ONE customer Craig Green from Arkansas had to say about why he was excited about purchasing this new, innovative product. Green is the Marketing Director for CDP Brangus, a collaboration of progressive Brangus breeders across the South who raise and market approximately 500 bulls across 20 states.

“Typically, we use Concept•Aid® 5/S with HEAT and other products, but this here is going to combine all the ingredients those specifics have and be at a little reduced price. So, with that said, I think it will be a hit within our market and nationwide,” Green said. ®

Marketing Materials are Available The Marketing Team has materials available to help you promote VitaFerm ONE to your customers.

Look for these materials on the SAMM Center or submit a marketing request via the Online Dealer Center today.

Specific materials ready-to-use include: • One-page stuffers • Social posts in Promoboxx • Radio scripts Watch for more exciting additions to the VitaFerm ONE line as this solution for all seasons continues to evolve throughout the year.

REWATCH THE LIVE

ANNOUNCEMENT BROADCAST

CARE THAT COMES FULL CIRCLE 5

MASTER DEALER PROGRAM OFFERS KNOWLEDGE, REWARDS

A

ction equals growth; growth equals success.

We know that you have read it, heard it and

know it.

However, did you know that one of the things that your customers want to have the most from a dealer is someone who is informed about their product offering? That is why BioZyme® Inc. created the Master Dealer Program – to encourage its dealers to learn more about the BioZyme products and strengthen their overall marketing skills.

Not only will you feel more knowledgeable while talking to customers and potential customers after completing the Master Dealer training, you will also be rewarded for taking the steps needed to be declared a Master Dealer.

There are currently four levels of the training courses, and all of them can be completed online.

Simply login to the Online Dealer Center and pull down to Master Dealer on the Training button on the menu bar. There you will find each of the four chapters and the videos that contain the information you need to complete the training. Once you have watched the video, there will be a brief quiz to test your knowledge. You can complete all trainings in a chapter at once, or you can finish one and come back to finish others when your schedule allows.

Once you complete Master Dealer Chapter One, your indicator on the “find a dealer” website changes to show you are a Master Dealer. This indication shows customers that you truly care about taking your business to the next level and have educated yourself about the BioZyme family of brands.

“Dealers who complete the Master Dealer Program amass knowledge about the BioZyme products.

Customers can feel confident buying from them and having their questions answered correctly and in a timely manner,” said Samantha Taylor, Marketing Brand Administrator - Dealers & Backyard Boost.

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These virtual training modules offer all employees at your dealership the opportunity to learn a multitude of skills from product knowledge to sales and marketing skills. Now, with four chapters, dealers can complete each level at their own pace with no waiting required. Regardless of if you are a one-person on-farm dealer or a retail business with multiple employees, we encourage everyone who comes in contact with costumers to complete the training.

The more people who are trained, the more empowered with knowledge your dealership becomes.“I feel that in the last three days of going through all the training courses, I have learned so much that as a rancher myself, I was not aware of. I appreciate the opportunity to learn all this information,” said Missy Rerich, BWI Inside Sales, Schulenburg, Texas.

Did we mention that each time you complete a chapter, your dealership earns valuable Action Award Points?

MASTER DEALER REWARDS CHAPTER 1: As mentioned earlier, those who complete Chapter 1 receive Master Dealer designation on the Dealer Locator. They also receive signage for their location indicating they are a Master Dealer. Finally, Master Dealers who complete Chapter 1 also receive a blue Master Dealer jacket, padfolio, pen and metal sign or window cling!

CHAPTER 2: Once you complete Chapter 2, you will receive a Master Dealer insulated tumbler and two VitaFerm® hats.

CHAPTER 3: Dealers who master Chapter 3, receive a BioZymebranded t-shirt and a crewneck sweatshirt.

CHAPTER 4: Finally, we know that all work and no fun is never good! So, those who complete Chapter 4 earn a portable Master Dealer washer toss game kit.

COMPLETION

Completing each chapter of the Master Dealer Program equals action, and at BioZyme, we know that action equals growth. Take action, see the growth.

Your sales should grow, and if you are enrolled in Action Awards, your points will automatically grow too!

Use the Master Dealer Program to its potential.

You’ll see the benefits in your employees and your business.

CARE THAT COMES FULL CIRCLE 7

BIOZYME TEAM KICKS OFF YEAR ON THE ROAD BioZyme® Team members know the best way to reach our customers is to go where they are gathered. That is exactly how we kicked off our year.

We hit four major industry events from the end of December through February: • Cattlemen’s Congress – Oklahoma City, Oklahoma • National Western Stock Show – Denver, Colorado (NWSS) • International Production & Processing Expo – Atlanta, Georgia (IPPE) • Cattle Industry Convention & NCBA Trade Show – Orlando, Florida (NCBA) While each of these events had a different feel and focus, one common theme and message was shared across each of them. Care that comes full circle is our company’s priority when it comes to providing products for our customers and their animals.

“I am thrilled to share the resounding success of our recent participation in the National Western Stock Show and National Cattlemen’s Beef Association Convention. These events provided us with invaluable opportunities to strengthen connections with our esteemed dealers and customers from across the nation, while also showcasing our latest product launch of VitaFerm® ONE,” said Angie Ruffoni, Marketing Brand Manager – VitaFerm® & Gain Smart®.

Cattlemen’s Congress We were once again grateful for the opportunity to be a premier sponsor at the Cattlemen’s Congress in Oklahoma. Although a relatively new livestock show, it is always exciting for us to support youth who show livestock, as one of our initiatives is outreach or giving back. What better way to start the year than doing just that!

National Western In Denver, our presence was known both on the Hill with the junior exhibitors and in the Yards, where cattle producers from across the country come to showcase their top genetics. On the Hill, our team engaged with the younger generation teaching them general nutrition while creating slime to imitate the Sure Champ® Gel products.

8 VISION - BIOZYME® DEALER NEWSLETTER

“The kids really enjoyed working together to create their own concoction.

The experience came full circle, and they were able to realize how the ingredients in our gel products can help their livestock as they created their own ‘gel’ slime,” said Jenette Masarie, ASM for Colorado, Wyoming and Utah, who helped facilitate some of the events.

“They got to create their own product names, decorate labels and put their slime in tubes. The kids loved it. I had several of them ask me if we could come back next year,” she said.

In the Yards, BioZyme team members braved subzero temperatures to promote VitaFerm and the transition of the Vita Charge® technology into either VitaFerm or Sure Champ. In its traditional tent, a Herd Health Happy Hour was hosted to promote the transition.

“At BioZyme, we pride ourselves on our commitment to care that comes full circle, and these events truly embodied that ethos. It was heartening to witness our team joining in the celebrations of our dealers and customers—whether they were showcasing their bulls in the NWSS carload show, cheering on their grandchildren in the junior show or commemorating life’s milestones,” Ruffoni said.

IPPE IPPE is an opportunity to promote our additives globally each year while still being in the U.S. With a booth focused on AO-Biotics®, this event draws an audience of meat, poultry and egg and animal food professionals together annually. At this year’s IPPE there were: • 31,353 registered attendees • 133 countries • 9,063 international guests

“IPPE is a wonderful event. We had three very good days of discussion with many international partners and potential customers in our booth, in particular, but not only U.S. and LATAM. We were able to clarify technical and commercial questions and interact at a personal level with our customers from all over the world.,” said Kathrin Rieser, Global Additive Marketing Manager.

NCBA Our team hit a hole in ONE at this year’s NCBA, as it launched our new product line VitaFerm® ONE. The booth was the location of the live announcement from Chris Cassady, Ph.D., Director of Beef Technical Sales, to our dealer network via the Facebook Dealer Group.

Additionally, booth attendees were able to try their golf swing to earn prizes as they had three chances at a hole in one, and they were signed up for a VitaFerm ONE giveaway.

“The feedback we received from our loyal customers was overwhelmingly positive, as they expressed excitement and recognized the immense value of VitaFerm ONE. This revolutionary mineral product being ‘One Solution for All Seasons,’ has resonated deeply with producers, addressing critical problem areas and empowering them to optimize their management practices, thereby enhancing their overall profitability and herd health,” Ruffoni said.

With such a diverse and large attendance, BioZyme creates a meeting space within its booth as a place to conduct business while folks are gathered in one place for three days.

Our own Colby Dennis was also honored at IPPE. He received one of IPPE Young Leaders Under 30 Awards. Read more by scanning the QR code.

READ MORE ABOUT

COLBY DENNIS’ YOUNG LEADER AWARD

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COMPANY NEWS:

BIOZYME® WELCOMES NEW TEAM MEMBERS BioZyme continues to grow its team to help its dealers succeed. Meet our newest Area Sales Manager and two Sales Coordinators.

Toby McCormick Toby McCormick, Boaz, Alabama, is the new Area Sales Manager in Alabama and Mississippi. In his role, he will work with our dealer network, promote the BioZyme family of brands and collaborate with dealers and customers to further educate them about animal health and nutrition.

McCormick is a life-long livestock enthusiast who has used the BioZyme products with great success.

He is excited to share them with other producers and dealers in his territory. The Alabama native earned his undergraduate degree from Auburn. He has a master’s in business administration from Berry College, where he worked for the past seven years, managing the college’s Angus cattle herd.

McCormick was raised on his family’s diversified farm. He still likes to spend time on the farm and is passionate about breeding cattle and making genetic decisions. He enjoys hunting with his dad and spending time with friends and family.

Sawyer Przilas Sawyer Przilas is the 1- & 2-Star Sales Coordinator for the states covered

by John Jeffrey and his team. Przilas earned his bachelor’s degree from Texas A&M. He has previously worked at Texas A&M and Wellington State Bank. When not working, he enjoys working out, reading, roping and cooking.

He will be helping support dealers specifically in: Montana, Idaho, South and North Dakota, Utah, Wyoming, Colorado, Kansas, Missouri, Texas, New Mexico, Arkansas, Louisiana, Mississippi, Alabama and on the West Coast.

Christy Lee Christy Lee is the 1- & 2-Star Sales Coordinator for the territory represented by Paul Hill and his team. She is based out of her home office in Gillham, Arkansas, where she lives with her husband, Alan, and two kids. When she isn’t working, she is busy being a mama to Kix, 14 and Bristol, 10, who are involved in numerous activities. Both kids show cattle, sheep and goats at all levels, so she stays busy in the barn. Kix also plays football and baseball, while Bristol is a cheerleader and plays softball.

She will be supporting dealers in the following areas: Oklahoma, Nebraska, Iowa, Illinois, Indiana, Michigan, Ohio, Kentucky, Tennessee, Florida, Georgia, Virginia, the Carolinas, West Virginia, Pennsylvania and the Northeast.

Enroll in Action Rewards Program Now Did you know that every action you take as a dealer can also earn you valuable points? It can! And those points can be redeemed for merchandise like clothing, signage for your dealership, sorting sticks and more! Points can be accumulated all year long, and then redeemed by January 31 the following year.

Log into the Online Dealer Center today to learn more.

Breaking News

COMING SOON! 10 VISION - BIOZYME® DEALER NEWSLETTER

DEA LER REC OGN ITION

BIOZYME® DEALER

RECOGNITION

TOP ACTION FOR JANUARY 2024 1. Clenin Farm Supply................................. 375 2. Burgess Farms........................................ 350 3. Dakota Mill & Grain................................. 310 4. Route 51 Feed and Supply...................... 265 5. The Feed Stop......................................... 250 6. Tina Graham............................................ 125 7. Jamestown Agri Service.......................... 100 8. Superior Sales......................................... 100 9. K Triangle Feed........................................ 100 10. Keystone Cooperative........................... 100

MASTER DEALER ACHIEVEMENTS Chapter 1 West Plains Vet Supply Chapter 4 Dakota Mill & Grain

TOP FIVE DEALERS JANUARY 2024 1. Reiss Seed Inc......................................... $123,224 2. K Triangle Feed........................................ $81,079 3. Twin Rivers Nutrition................................ $75,506 4. Stockmen’s Feed Bunk Inc...................... $63,850 5. Johnson Grain Inc.................................... $62,785 Does not include distribution partners.

TAKE ACTION WITH ANNABELLE: GROW YOUR BUSINESS IN 2024!

Do you want to see your dealership name on this page? Take action with Annabelle with these three valuable tips from this issue of VISION:

1.

2.

3.

Break down your big goals into smaller, more manageable tasks to achieve. Instead of focusing on one big, intimidating goal, make it easier to track progress and stay motivated with smaller and more achievable tasks.

Stock up on the new VitaFerm®️ ONE, in the loose mineral and pressed mineral block. This solution for all seasons will help boost your sales and offers your customers one convenient solution for all seasons.

Take time to complete the Master Dealer Program. Increase your product knowledge and earn valuable prizes along the way with your action points!

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6010 Stockyards Expressway St. Joseph, MO 64504 www.biozymeinc.com

BIOZYME® DEALER VISION | 2024 | ISSUE 3

COME SEE US AT THESE INDUSTRY EVENTS! Central Plains Dairy Expo Sioux Falls, SD • March 19-21

Columbus Barrel Series Columbus, NE • March 31

Texas Southwest Cattle Raisers Convention & Expo Fort Worth, TX • March 22-23

Hemphill County Texas A&M Agrilife Panhandle Canadian, TX • April 23-24

Ozark Spring Round Up Springfield, MO • March 22-24

Better Barrel Racing World Finals Oklahoma City, OK • April 23-28

Midwest Elite Premier 10 Sale Indianapolis, IN • March 29-30

Defender Kentucky Three-Day Event Lexington, KY • April 25-28