BioZyme Vision Newsletter Issue 5 2024

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CARE THAT COMES FULL CIRCLE 1

Letters

FROM

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ome might say that I am extreme for caring about developing leaders. However, at BioZyme®, leadership development is just another part of the “care that comes full circle.” It doesn’t matter if it is your local 4-H club, fraternity, sports team or a Fortune 500 company, if you don’t have properly trained leaders in the driver’s seat, you will ultimately fail.

“Leaders aren’t born, they are made. And they are made just like anything else—through hard work.” — Vince Lombardi Some argue that leaders are born. I don’t agree.

One person might be born with more natural leadership tendencies than another, but leadership traits are developed and refined over time. That’s why two of our four values tie directly to leadership development: outreach and inspiration.

You might ask how being inspired builds leaders?

It is proven that individuals who score higher on their inspiration scale accomplish more than others and have a stronger drive to master their work. They are naturally more motivated, confident and creative. At BioZyme, we strive to have a culture full of highly inspired people.

The other value – Outreach – is one we have invested countless resources in, and we are excited to continue this mission. Since 2008, BioZyme has supported young people by sponsoring and providing an educational theme at numerous junior national shows held each summer. BioZyme launched the Live It, Love It, Lead It initiative as a part of this effort in 2016.

The Live it, Love It, Lead It program’s mission is to intentionally grow leaders for the production livestock industry. The theory is that these already hard-working youth are developing the leadership traits that are cherished by BioZyme – a bias for action, a passion for continuous improvement and a belief in care that comes full circle. If we pointed out those traits and helped them intentionally focus on them, we would be growing leaders that BioZyme could 1) recruit as future employees or 2) prepare as leaders for our industry. It was always Bob’s dream 2 VISION - BIOZYME® DEALER NEWSLETTER

Lisa

to have one of these young junior exhibitors and Sure Champ® customers make it to the Oval Office someday.

The program continues inside BioZyme as we develop our intentional leadership development program. We know that we have some of the best employees in the business, but we must continue to grow them into leaders. We want them to lead BioZyme. And we want them to represent BioZyme and lead other industry organizations effectively.

At BioZyme, we believe building effective leaders is best accomplished by focusing on nine competencies. These competencies fit into the three categories, Live It, Love It, Lead It. The Live It competencies are all ones that an effective leader must live each and every day.

• Care that comes full circle • Effective communication • Self-awareness The Love It competencies are things that are hard, but the leader knows they must love to do them and share that passion throughout their team.

• Structure, systems & processes • Innovation & improvement • Results-balance The Lead It competencies must be intentionally part of the leader’s inner core, ensuring they happen to keep the organization passionate and sustainable.

• Drives action • Quality decisions • Inspired accountability Leadership is growth, and growth doesn’t happen overnight. Watch for more about the Live It, Love It, Lead It program and how we are growing leaders through our Sure Champ outreach efforts and Building Effective Leaders internally.

I challenge each dealer to think about their leadership skills and how they can grow and develop them.

LISA NORTON, PRESIDENT & CEO lnorton@biozymeinc.com

IF YOUR ACTIONS INSPIRE OTHERS TO

DREAM MORE, LEARN MORE, DO MORE AND BECOME MORE,

YOU ARE A LEADER. - John Quincy Adams

CARE THAT COMES FULL CIRCLE 3

“

ONE OF THE THINGS THAT I’M MOST PROACTIVE ABOUT IS KEEPING MY HORSES’ STOMACHS AS

healthy as possible.

- CASEY DEARY

FOCUSED CAMPAIGN/BRAND: VITALIZE®

A

plethora of equine supplements exist from joint and digestive health to skin and hair care to those that relax your animals and more. However, we take great pride in the research that supports the Vitalize® line of equine supplements. We want to help you position these products to help you reach optimal sales and help the most horses.

Equine electrolytes are supplements designed to replenish the essential minerals lost through sweat during exercise, heat or other common stressors in horses. Knowing when to use them can help maintain a horse’s health and performance.

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EQUINE ELECTROLYTES

However, if you want to offer your equine customers more than just an electrolyte, consider Vitalize® Blazin’.

Vitalize Blazin’ is a liquid product for horses designed to support normal recovery from heat stress and exertion. Blazin’ • Contains AO-Biotics® Amaferm®, a prebiotic research-proven to enhance digestibility.

• Promotes cellular hydration and water retention.

• Includes antioxidants to reduce damaging free radicals caused by exertion and heat.

“Vitalize Blazin’ works differently than other products on the market. While it does help replenish some of what is lost and maintain cellular hydration, it also supports blood flow to the skin, which helps to dissipate body heat. Additionally, we know that elevated temperatures and exertion often result in damaging free radicals and fatigue, so the formula contains antioxidants to help combat those effects,” said Lynsey Whitacre, Ph.D., BioZyme’s Director of Smarketing and Product Development.

Be sure to stock up on Blazin’ and other Vitalize products for your horse customers this summer.

Did you know we have Vitalize Blazin’ sell sheets and shelf danglers to help you market this amazing product, along with other Vitalize signage and point of sale materials? Don’t forget to use the SAMM Center to get marketing materials to help promote these products.

Team Vitalize is on the Road Our Marketing, Sales and Animal Health Teams have had a busy spring promoting a #goodgutfeeling and more at various equine events this spring, often splitting responsibilities to be two places at once.

We had a great presence at the Defender Kentucky Three-Day Event, April 25-28 in Lexington, Kentucky. Our tent featured Vitalize products and apparel for sale, pup cups for the canine friends and Dixie the praying dog. The Team had a great time visiting with customers, seeing familiar faces and meeting new customers.

We also had a booth at the Better Barrel Races World Finals in Oklahoma City. A highlight for our booth was having our ambassador, five-time NFR qualifier Emily Beisel, on hand to sign autographs.

Casey Deary Stays on Top with Vitalize Alimend Casey Deary, another Vitalize Ambassador, recently won the National Reining Breeders Classic in Tulsa, Oklahoma, with Down Right Amazing, his second consecutive win in the NRBC Open. Down Right Amazing, at 7-years-old, is now one of the highestearning horses in NRHA history.

“Amazing” is the only horse to win The American and NRBC back-to-back! Casey also took home Reserve Open Champion on Custom Dreams. Both horses get #agoodgutfeeling from Vitalize best-seller, Alimend, designed for gastric + hindgut health.

“One of the things that I’m most proactive about is keeping my horses’ stomachs as healthy as possible.

I had one horse on a stomach medication, so decided to try the Vitalize Alimend. That horse looks great, rides good and coat looks good since giving it Alimend,” said the $4 million-dollar NRHA earner.

CARE THAT COMES FULL CIRCLE 5

SUMMER EVENTS ARE GREAT OUTREACH OPPORTUNITIES By now, you probably know that outreach is one of BioZyme’s four values, along with research, innovation and inspiration. Although outreach is continual, with the summer shows, events and leadership events that are focused on youth in livestock projects, now is a great time to prepare for approaching outreach opportunities.

So, how can you get involved? As dealers, you have so many great opportunities to reach the youth in your community at a local level. However, you don’t have to stop at just the community or county levels.

There are great chances to take action at the state and national levels, too.

The obvious and probably easiest way to get involved with youth in livestock and horse projects is to sponsor shows and events in your community.

Seeing the Sure Champ® or Vitalize® banners with your dealership name is a great way to build awareness. If you are sponsoring these events, be present, wear a shirt or cap that identifies you and have products available to sell that would be most useful at a show, such as gels and liquids.

Colorado dealer Riley Faris with Rockin’ R Show Feeds & Supplies, LLC, sponsors a jackpot show each June for cattle, lamb and goat exhibitors. She wants to give the youth an added chance to exhibit their animals, make memories and learn more about Sure Champ.

Tyson Basore with Basore Cattle in Missouri is also passionate about the young people in his community.

He typically purchases livestock through the premium auction at the county fair, as a way to support the youth. He also sponsors his son’s baseball team, The HEAT.

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Think Outside the Box This is the second year that Basore has sponsored the local baseball team and equipped them with jerseys with the familiar HEAT technology logo. Not only does this get some further brand recognition out there, but he is promoting a product that many of his customers use. And those customers’ kids are on that ball field.

In an area rich with livestock producers, not everyone will participate in the county fair, but Basore knows that some prefer the ball diamond to the show ring. He was looking for a way to use the logo in a way last summer and still market the product that is popular in fescue country. It’s a win-win.

“Our industry is primarily made up of the older generation. We have to keep the young people involved and interested in agriculture to show them it can be a rewarding industry, too,” said long-time BioZyme dealer.

Other Ways to Get Involved Being a premium sale supporter or show sponsor are great ways to get involved, but there are other opportunities to engage with youth.

Provide Education Sometimes just providing some basic knowledge about their animals’ feed and care is a great place to start. Regardless of whether you are a store or onfarm dealer, make sure you are well-informed about our products and the benefits they provide. Request sell sheets from the SAMM Center or complete the Master Dealer Program to become the most familiar with the product lines.

You can provide education in a few different ways, depending on your own comfort level and experiences. Offer to set up a Sure Champ Camp where you and others talk about feeding, fitting and showing the various species. Depending on your demographics, this could be a county or multi-county event. Some tubes of gel are inexpensive door prizes and a good gateway product to gain a new customer.

Faris, who is more accustomed to livestock, recently stepped out of her comfort zone, and recently set up a Vitalize educational table at the statewide 4-H horse clinic in Pueblo County. She was stocked with brochures and literature as well as products and prepared to talk to potential customers about the benefits of the Vitalize products.

“It’s important to give back because growing up, I received a lot of help and support from others outside of 4-H. We have to help the industry grow and increase the interest in agriculture, so it is not lost,” she said.

Rely on BioZyme® to Help Whether you decide to provide back numbers for a state breed show with the Sure Champ logo, conduct a fitting and feeding clinic or simply hang a sponsorship sign at the state fair, we know that action opportunities will help you grow your business.

Be sure to utilize the SAMM Center, submit a timely marketing request and talk to your ASM. BioZyme has several resources available to you.

ASMs see many different promotional and marketing opportunities in their travels across their territories. Likewise, the Marketing Team has created many different projects, and they can give you some great advice if you have an idea, but are just not quite sure how to implement it.

Creating outreach opportunities build relationships and build brand awareness. When you do these things, you take actions that will grow your business.

“I was surprised by the number of people who had never heard of Vitalize, but it was fun to visit with them about the product line and the benefits that Amaferm offers. I gained several new customers and sent out a whole box of Vitalize gel the following Monday to someone I met there,” Faris said.

Volunteer Faris is passionate about the youth livestock program, an area that enriched her life as a young person. She works in the livestock office at the Colorado State Fair, which is in her hometown and helps her ASM Jenette Masarie with the BioZyme booth when she can.

CARE THAT COMES FULL CIRCLE 7

OHIO BIOZYME® DEALER GIVES BACK TO YOUTH Granville Milling illustrates care that comes full circle when it comes to working with the 4-H youth in its communities and across the state. With multiple locations and two supply trailers, this BioZyme dealer makes sure it is giving back and helping youth succeed with show projects both before they get to the show and at the shows.

“As a business, we get asked for a lot of donations.

4-H is the main program we choose to support. It is important to us to support the 4-H program and the kids involved in it because they represent the future of our industry,” said Sam Preston, Outside Sales Rep with Granville Milling.

Start Local Preston said that county fairs in Ohio run for about four months from mid-June to mid-October, and in the area their stores and trailers cover, these are not small shows.

The county fairs will have 150-200 lambs, 500-600 hogs and hundreds of multiple other species..

It is important for their supply trailers to be on hand during the week for exhibitors who need last-minute supplies, including Sure Champ® products.

“The Clench Gel and Appetite Plus Gel are both real popular. We always make sure to have Liquid Boost, too,” he said.

In addition to having the supply trailers at the fairs, Granville Milling also supports the youth by purchasing animals in the sales as a way to give back to the kids and the families who support them.

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Spreading Out Not only does Granville take their supply trailers to county fairs, but this year they are also the official show supplier for the Ohio show lamb series, LEAD, that sponsors shows across the state.

Additionally, Preston said that they also take a trailer to the sheep barn at the Ohio State Fair, so lamb exhibitors have grown accustomed to getting their supplies from Granville Milling.

“It was important to have the two trailers because there are times we are double-booked with a county fair and a lamb show.” he said.

They will have one of their trailers at each sanctioned lamb show each weekend to make sure the sheep exhibitors have everything they need.

Education is Important Granville and its employees also believe in the power of educating the next generation of livestock enthusiasts. Preston said it is common for their staff to attend local 4-H club meetings early in the project year to give presentations about livestock selection, nutrition and feeding.

Additionally, they have two team members, John Reed and Mitchell Wyre, who will visit livestock exhibitors’ barns and homes to check on them and their projects to work with individuals. The two men offer one-on-one consultations with the exhibitors and their families to ensure any and all questions are met, give nutrition advice and make sure the animals on are track to reach their end-point successfully.

“Those guys put in countless hours working with the families to make sure they succeed. We know that 4-H is a good program, and the kids are learning the best ways to take care of their animals,” Preston said.

Closing the Circle From taking their supply trailer on the road and educating tomorrow’s leaders, there is one more way Granville provides outreach to the youth. That is by inviting them in to their plant. Preston said that often the 4-H clubs in the area will come in for tours to see just exactly how the animal feed is made.

Granville Milling has definitely taken to heart both the 4-H motto, “To make the best better” and combined it with BioZyme’s, “care that comes full circle.” They have an outreach program that is showing care to make the best leaders better.

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WELCOME, ELLA & JILLIAN One of the ways that BioZyme® continues to build leaders is through its summer internship program, where we welcome college students to work with our staff both in Saint Joseph at the plant and with our sales and marketing teams to travel to various events. Not only is this a great opportunity for young people to experience our industry in a short time, we often learn just as much from them as they do from us.

This summer, we are excited to have two Sure Champ Interns that will help the Marketing Team prepare for our Summer Tour and attend events to engage with youth and represent our family of brands at numerous junior nationals. It’s always amazing to go through the numerous and wowing applicants.

Ella is currently a sophomore at Kansas State University pursuing a bachelor’s degree in Animal Science with a minor in Communications and Marketing. On campus, she is active in Kappa Kappa Gamma and serves as an Animal Science Mentor. She remains active in the Missouri and national junior Angus associations, and she is vice-president of the MJAA. She is also involved with the Missouri Junior Cattlemen’s Association and Andrew & Buchanan County Cattlemen’s Association.

Jillian is a junior at Oklahoma State University with a major in Animal Science and a minor in Marketing. At OSU, she is an Ambassador for the Ferguson College of Agriculture. She is a former National Chianina Queen. Jillian also served as At-Large Director and Treasurer/Secretary of the American Junior Chianina Association.

“The first thing that came to mind when I heard the phrase ‘care that comes full circle’ is how our actions impact others. Every action or decision that we make in any situation has a direct or indirect impact on those that surround us. This is especially true in how we care for others, our property and our livestock. This industry is truly a family atmosphere and the support and passion that you show toward others is often reciprocated. I have experienced immense support and help from my peers during my time showing livestock. While these people are my competitors in the show ring, they are the few that understand the work and dedication we put into our livestock,” Ella said.

Let’s meet our interns.

Our summer interns are Ella Jordan, Savannah, Missouri, and Jillian Bryant, Fulton, Missouri.

“The phrase ‘care that comes full circle’ truly reminds me of the golden rule. As a Christian woman doing unto others as you would do unto yourself always means treating peers with the utmost kindness and respect. Fundamentally, I believe everyone deserves to be treated with care and kindness and that carries over into every aspect of life whether that is in a face-to-face interaction, over the phone or in passing. Patience and respect go the distance every time and care coming full circle in that respect is something I prioritize daily. I also believe care that comes full circle includes continuing to encourage and help others in your environment see and reach their full potential,” Jillian said.

COME SEE US AT THESE JUNIOR NATIONALS:

• MAINE-ANJOU/CHIANINA JUNIOR NATIONAL, JUNE 22-27, SPRINGFIELD, MO • CHAROLAIS JUNIOR NATIONAL, JUNE 23-28, BELTON, TX • NATIONAL JUNIOR ANGUS SHOW, JUNE 29-JULY 6, MADISON, WI • JUNIOR NATIONAL HEREFORD EXPO, JULY 6-12, GRAND ISLAND, NE 10 VISION - BIOZYME® DEALER NEWSLETTER

DEA LER REC OGN ITION

BIOZYME® DEALER

RECOGNITION TOP ACTION FOR QUARTER 1 (THROUGH MAY 15)

1. Luoma Outdoors..................................... 2,560 2. Central Valley Ag..................................... 2,110 3. Champion Maker LLC............................. 1,450 4. J & J Farms of Estill SC Inc..................... 1,370 5. New Horizon Ag Solutions....................... 1,210 6. 44 Feed & Supply LLC............................. 1,130 7. Washington Veterinary Clinic................... 975 8. K Triangle Feed....................................... 950 9. Farmers Co-Operative Elevator............... 840 10. Woody Folsom Trailer & Feed Sales ... 790

TOP FIVE DEALERS APRIL 2024

MASTER DEALER ACHIEVEMENTS

Congratulations to these dealers who completed the Master Dealer Program during the month of April! Way to take your dealership and knowledge to the next level!

Chapter 1 J & J Farms of Estill SC Inc Luoma Outdoors New Horizon Ag Solutions Potter Farm Supply Chapter 2 Central Valley Ag Champion Maker LLC Luoma Outdoors New Horizon Ag Solutions

1. K Triangle Feed........................................ $120,576 2. High Hill Supplements............................. $99,581 3. Falling Timber Farm LLC.......................... $95,768 4. Kenneth Regnier...................................... $93,220 5. Twin Rivers Nutrition................................ $82,472

Chapter 3 Champion Maker LLC Chilcote Farms Silver Creek Land & Cattle Co LLC Stoney River Farms Supplies and Service

Does not include distribution partners.

Chapter 4 BCC Feed & Supplements Central Valley Ag Luoma Outdoors Mix-Rite

TAKE ACTION WITH ANNABELLE: GROW YOUR BUSINESS IN 2024!

Do you want to see your dealership name on this page? Take action with Annabelle with these three valuable tips from this issue of VISION:

1.

2.

3.

Grow the leaders within your dealership. Without leaders in your business, your potential to fail increases. Invest in your people. They matter.

Get involved with youth in your community. They are the future of our industry. Volunteer at a show, sponsor awards, show care that comes full circle.

Stock up now on products for summer livestock shows! It is Sure Champ season, and you can’t sell what you don’t have!

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6010 Stockyards Expressway St. Joseph, MO 64504 www.biozymeinc.com

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BIOZYME® DEALER VISION | 2024 | ISSUE 5

COME SEE US AT THESE INDUSTRY EVENTS! Illinois Hereford Show Georgetown, IL • June 14

Colorado Cattlemen’s Convention Colorado Springs, CO • June 24–26

Iowa Angus Preview Eldora, IA • June 14–16

High Plains Journal CattleU Manhattan, KS • June 25

Central Valley Ag Family Fun Day Niobrara State Park • June 15–16

Angus Junior Nationals Madison, WI • June 29–July 6

Florida Cattlemen’s Marco Island, FL • June 16–20

Hereford Junior Nationals Grand Island, NE • July 6–12

Maine/Chi Junior Nationals Springfield, MO • June 22–27 Charolais Junior Nationals Belton, TX • June 23–28