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Dan Squires Managing Editor
Welcome to September’s Big Furniture Group Magazine ”
Our cover star this month is Shire Beds with the business – or brand behind your brand –detailing what to expect to see during this month’s Bed Show. In keeping with the event, organised by the National Bed Federation, we take a look at what’s on show as well as sharing updates from a number of exhibitors that will be on display.
From Telford to Long Eaton, this edition also features the Long Point Autumn showcase, as well as the National Flooring Show in Harrogate. We also explore M.O.W. in Germany and next month’s Autumn Furniture Show and Decorex, while taking a further look ahead to next year’s Meble Polska.
This month shines the light on more of our Big Furniture Award 2025 winners, while we caught up with Dreamland Bedding, a year on from our last article with the business, to find out more about recent developments. Purecare returns with more insight from its dedicated ‘Sleep Survey’, while the TFR Group highlights the benefits behind its Rejuvenation Service.
On the subject of sustainability, Coats shares an insight into its high-performance solutions for a circular, low-carbon bedding and furniture industry, and Parador details its sustainable flooring. Meanwhile, Whitemeadow gears up for its in-house show, Gallery Direct details new collections across living, dining and bedroom, Sherborne Upholstery reveals two new launches and Cofra explains why it’s time the UK embraced veneer as the hallmark of fine furniture – leaving “solid oak snobbery” in the past.
As for the regulars, Fara Butt, Director at Shire Beds, talks about her role, sustainability inspiration, support for British manufacturing and expanding its own-label offering in our latest Big Interview. Meanwhile, Mike Murray, Managing Director at Land of Beds, talks about AI exploration, recent investments and why the industry needs to put words into actions around the importance of sleep in our Retail Focus feature. James Wilson, aka The Sleep Geek, returns for more sleep insight, while George Sinclair talks about how property costs are driving bed and mattress prices sky high. Natalia Samodina also returns once more with further industry insight, the Business Helpline continues the insolvency conversation and Furniture Sales Solutions profiles how it helps retailers grow, as well as detailing how to coach your sales team from the shop floor.
We explore WebReadyCatalog, a smarter way to deliver supplier content to customers, while RetailSystem highlights ongoing growth and what’s next. Furthermore, we unveil a new brand by Dura Beds, we introduce Hatti by Birlea and also share a follow-up feature from our recent visit to Peak Converters. We cover the latest news from Vietnam, China and Ireland markets, while also sitting down with well-respected bespoke upholstery manufacturer David Gundry.
We also reveal the NBF’s new ‘Best Practice’ guide for claims relating to chemicals in mattress products. As part of the research behind the guidance, Big Furniture Group reached out to several bed and mattress manufacturers, suppliers and retailers to gauge what claims relating to chemicals in mattresses were being used and potential issues being raised. After months of collaboration, the guide is a must read for anyone in the bed trade.
As a final note – September’s edition marks our third anniversary of Big Furniture Group’s first printed edition. To celebrate, we spent some time with our printer to show you just how BFG goes through the press. That’s enough from me, so enjoy our latest magazine. Oh, and if you have any news you want to shout about or if you’re keen to get involved, drop me an email on dan@bigfurnituregroup.com We’d love to share your story.
46 – Hypnos Cuts Emissions
48
74 – Sleep Geek Says
76 – Fantastic Four at SleepSoul
78 – Veneer in ‘ere’? Absolutely
80 - Furniture Link’s Award-Winning Formula
82 – Ukrainian Furniture Maker Invites UK Partnerships
98 - Director’s Guide to Handling Debt and Pressure
100 – Sustainability Spotlight
102 – Reward in Rejuvenation
104 - Coats Threads Tomorrow with Sustainable Innovation
106 – A Print Journey
108 – First Look: MEBLE POLSKA 2026
110 - New Products
112 - The Flooring Show 2025
114 – Big Question: Interruption insurance? 116 – Presenting PeakPocket™
120 - Letter from Vietnam
122 - Letter from China
124 - Letter from Ireland
125 - Destination Furniture
126 - Jobs
130 - Last Word with Furniture Sales Solutions
TFR Group talks about the key benefits behind its Rejuvenation Service. RETAIL FOCUS, Mike Murray, Managing Director at Land of Beds, talks about AI exploration, recent investments and why the industry needs to put words into actions around the importance of sleep.
Save the date for The Autumn Furniture Show
The Autumn Furniture Show returns from 8 – 9 October 2025 at the exciting new venue in Telford. Taking place at the Telford International Centre, the show follows on the from its successful sister event, The Spring Furniture & Bed Show, which also relocated to Telford and delivered a popular showcase.
Now, attention turns to The Autumn Furniture Show, organised and managed by Minerva Furniture Group, an independent buying group for the independent retailer. Established since 1990, the group has been working with quality independent furniture retailers spanning the UK, Ireland & Channel Island. This year sees the hosts continue its 35th anniversary celebrations by returning to Telford where it began its journey back in 2014.
This purpose-built exhibition facility in Telford is well equipped, centrally located and easily accessible by road and rail making it the perfect destination for this two-day event.
Over the course of the event, the two halls will feature exhibitors covering beds & bedroom furniture, upholstery & living, lighting, cabinet & dining, occasional decorative accessories, software systems, soft furnishings & pictures and home office. The twoday show provides an ideal opportunity for trade visitors to view new ranges and product trends in a comfortable and relaxed setting.
Hotels to suit all budgets can be found near the exhibition venue, while all trade visitors are welcome as VIP guests, with free parking, free entry, and a complimentary light lunch over the two-day event.
This Show is a TRADE ONLY event. Furniture retailers, interiors and contract specifiers and other professionals associated with the furniture interiors business are welcome. Registration is free of charge which you can either pre-register or register on the day. The Autumn Furniture Show is not just for our membership, but for the entire trade industry.
The show is an excellent opportunity to meet current, and new leading Suppliers as well as to network with other business colleagues. We look forward to welcoming all visitors to the Autumn Furniture Show.
Show Information
OPENING TIMES: Wednesday 8th October 9am – 5pm Thursday 9th October 9am -4pm
VENUE: Telford International Centre, Hall 1 & 2 International Way, Telford, Shropshire. / For sat nav use TF3 4JH
Contact Us / Pre-Register today for your VIP buying experience and if you’re interested in exhibiting, we still have opportunities available with competitive rates plus more advantages. Why not call us today on 01249 716195 or email admin@minervafurnituregroup.co.uk or visit www.theautumnfurnitureshow.co.uk to book your stand.
New additions to Leyburn & Cartmel
Gary Broom, Sales, Marketing & Design Director at Sherborne Upholstery, reveals two new launches ahead of the Autumn Furniture Show.
Upholstered furniture manufacturer Sherborne Upholstery is preparing to showcase its latest developments at next month’s Autumn Furniture Show, which takes place from 8-9 October 2025.
A popular product within its collection is Leyburn, which has performed consistently well during the year, with the range experiencing continuous development. Leyburn, which incorporates the head adjust feature on all powered recliners and risers, has been one of Sherborne’s best launches when it debuted during the January Furniture Show earlier this year and now it’s adding leather into the mix.
“This comfortable and well-priced Recliner/Suite comes with a wide Lounger 2-Seater option to complement the Standard range, with Riser Recliners also available in four sizes,” Gary commented. “The subtle, curved stylish looks go hand-in-hand with the exceptional comfort given by the soft pillow arms and supportive seating, we always knew this was going to be a winner.
“Leyburn has been one of our best launches to date and now we’re introducing ‘Leyburn in Leather’, which is now available. We’re already seeing encouraging momentum with these sales which is very positive moving forwards into the busier period. To complement this, we have added three new leathers into the Queensbury Range. We’re sure these new colours, indigo, fossil and olive will add a modern feel to our already extensive leather offering.”
However, Sherborne’s biggest reveal comes in the form of its update of the Cartmel Riser Recliner. “We still have two styles of riser recliners, the knuckle version and the scroll arm version,” Gary added. “These are available in four sizes of riser, Petite, Small, Standard and Royale, so you’re sure to find the perfect fit.
“We have widened the chaise area and the seating profile has been altered to give an improved all-round sit. The back has been redesigned and we have added the head adjust feature to sit alongside the lumbar feature.
“Furthermore, the knuckles have been extended and re-shaped to feel more comfortable, while the lateral cushions profile has been shaped to give extra support and a comfortable snug feel.”
Gary said that several products have been added to the range to give customers more choice. These include a fixed chair, recliner (powered option and Head Adjust available) and a 2-seat fixed settee, all in the popular standard size, as well as adding a fireside chair in both styles, in three seat heights, with three leg options.
“We’re looking forward to the Minerva show in October with confidence and excited to use the event as another opportunity to showcase our fantastic products and recent updates,” Gary said.
Decorex 2025
The countdown to Decorex, the UK’s destination for luxury interior design has officially begun. Returning to Olympia London from 12-15 October 2025, the premium event will not only showcase the latest cutting-edge design trends, new product launches, an exciting talks programme and networking opportunities, but will also feature its renowned collaborations with leading interior designers, throughout the show.
Sam Fisher, Decorex Event Director, comments: “This year’s inspirational designer collaboration features will deliver an exciting blend of luxury, sophistication, history and design excellence. Attendees can expect an immersive and innovative experience with a fusion of creativity to enlighten the senses, that will leave a lasting impact. We can’t wait to welcome our visitors into these exquisitely designed spaces.”
During the show, there will be a number of new product launches, including Sofa. com, which will be launching the Sloane Modular Sofa, Philippe Hurel will be introducing the Yumi armchair, Collinet introduces the Dune collection, CVL presents Paradoxe, a modern chandelier with inverted lighting, and Linwood unveils Maru linens, Omega IV velvets, Pluto plains, and Titania embroideries.
Furthermore, a brand-new, extensive outdoor furniture range featuring elegant rattan designs will be on display from Sharland England, while a new bespoke chair featuring premium Woden and Wyld Annecy upholstery fabric will also be on show, as well as a new furniture collection from Hyde House Bespoke Furniture. Sofas & Stuff will showcase its largest ever release of 211 exclusive fabrics and Harrison Spinks will be showcasing its range of luxury mattresses.
The show will also again be featuring a dedicated space for conversations on sustainability in interiors. B·ABLE and Haines will be hosting daily talks on
sustainability-related topics throughout the event. Meanwhile, and following the success of 2024, Decorex sees the return of Making Spaces, with this year’s edition featuring a brand-new lineup of exceptional artisans, ready to showcase craftsmanship and creativity.
For 2025, the Decorex Cafe and Bar has been relocated to a new central position within the National Hall. Sponsored by Material Bank, the online marketplace for searching, sampling and specifying architecture, design and construction materials, this enhanced space will offer attendees an additional environment for work, networking and relaxation. Adẹkọ & Co is designing the VIP lounge and is an independent, multidisciplinary design studio founded and led by Creative Director Tolù Adẹkọ́. The studio specialises in storytelling through space and materiality.
For almost 50 years, Decorex has connected interior design professionals with the very best in interiors; from designer collaborations, new product launches, interactive workshops, showcases from up-and-coming artisans and an unmissable talks programme.
Registration for Decorex 2025 is now open. Trade tickets are £25, consumer tickets £40, student tickets £15, manufacturers £50, VIP passes £60 and the Decorex On-Demand add on £20 – all exclusive of VAT.
Outdoor Living a new focus at M.O.W.
From September 21 to 25, 2025 the M.O.W. at Messezentrum
Bad Salzuflen will once again offer clear guidance for the trade – for all living areas, price levels and sales channels. What is new is that now it also provides impulses for living outdoors: “Outdoor Living” is an independent product category with high future potential at the M.O.W.
This year more than 20 exhibitors present furniture, accessories and concepts for the second living room. At the M.O.W. 2025 the new field “Outdoor” will be celebrating a premiere – with over 20 exhibitors who show furniture, accessories and concepts for outdoor living.
Participating exhibitors include MB, Stern, Jan Kurtz, Hartman, Unico, Brafab, Tradepoint, Lalee, IMC, Domo, Primavera, Direct4home, DC Living, De Eekhoorn, Furniture & Wood, IGAP, Sits, Venture Design, House Nordic, Backyard Lifestyle, and SCHÖNER WOHNEN-Kollektion.
Bernd Schäfermeier, managing director of the M.O.W., commented: “Outdoor living is no longer a seasonal trend – but it is the expression of a new awareness of life. The balcony and terrace are the second living room. With our expansion we are responding to this development and offer this sector a strong platform to position with well thought out ranges.”
In total, M.O.W. will display around 500 exhibitors from over 40 countries, presenting products from multiple categories, while a new advantage this year, between hall 11 and 12, the forum “M.O.W. Input - The Service Providers of This Sector” offers additional exhibitors regarding logistics, software, services, and tools.
Bernd added: “We remain true to our principle: the M.O.W. is and will continue be a working fair – focussed on products, offers, business, and meetings. Our two most important partners – exhibitors and visitors – will overcome challenging months. Now our goal is to look forward together with courage and optimism. The M.O.W. is a tool for this sector – let us use it for a positive development. The fair is here – we are looking forward to it!”
New guide to help furniture supplier relationships
A new guide to help furniture businesses avoid disruptions with suppliers has been published.
In the concise and practical guide, commercial lawyer Natalia Samodina, Client Legal Director at the law firm The Legal Director, unveils the foundational secrets for building supplier relationships that are harmonious, long-lasting and commercially sound.
“For furniture manufacturers and traders, supplier relationships are the scaffolding holding up your entire operation,” Natalia said. “Yet too often, subtle gaps in how these relationships are documented quietly derail production schedules, squeeze margins and leave teams firefighting unexpected issues.
“Is the relationship with your supplier long-lasting, smooth and effective or does it often leave you feeling uncertain and even frustrated? If dependable supply and stress-free negotiations are on your wishlist, this read deserves your attention.”
To get a copy of the free guide, email Natalia at natalia. samodina@thelegaldirector.co.uk.
Furniture Village opens Worcester store
Award-winning family business Furniture Village has announced the opening of a new store located in Worcester’s Elgar Retail Park.
The 22,000-square-foot, two-floor showroom officially opened on 23 August 2025 and offers a wide selection of furniture and accessories, featuring many exclusive ranges sourced from around the world, as well as British premium brands such as G Plan, Lounge Co, Hypnos, Sleepeezee, and many others.
Charlie Harrison, Managing Director of Furniture Village, comments: “We couldn’t be more excited to bring Furniture Village to Worcester, especially with its location in the Elgar Retail Park, a hub for home and lifestyle shopping.”
Sales and profit grow at independent retailer
Independent furniture retailer Cookes has reported a growth in sales and profit. According to its latest filed accounts for the year ended 31 March 2025, total sales rose 9.4% to £10.4m from £9.5m in 2024. Pre-tax profit resulted at £293,000, up from £83,000. The company said: “Sales order intake was up 10% on the previous year, a focus on cost control mitigated wider cost increases and margin has held.”
Hydeline Furniture accelerates commercial growth
Furniture manufacturer Hydeline Furniture is entering an exciting phase of commercial growth after securing a £1.5m funding facility from Praetura Commercial Finance. The new capital sets the stage for strategic expansion, faster product innovation, and continued market development.
Dura delivers top and bottom line growth
Bed manufacturer Dura Beds has reported a growth in sales and profit. According to its latest filed accounts for the year ended 30 November 2024, total sales rose 12.5% to £14.3m from £12.7m in 2023. Pre-tax profit resulted at £394,000, up from £141,000. Dura Beds commented: “To stay competitive, we’re reinvesting our profits into our people — equipping them with the skills and resources they need to adapt to market changes and meet evolving customer demands. At the same time, we’re adding to our ranges and expanding into new sectors to ensure continued growth and innovation.”
Young Furniture Makers exhibition rebrands
The Young Furniture Makers exhibition has been renamed as the New Furniture Makers exhibition for 2025, marking a significant evolution in its mission to embrace a broader
and more inclusive community of designers. Organised by The Furniture Makers’ Company, the refreshed name reflects the diversity of today’s participants, from students and recent graduates to individuals embarking on second careers in furniture design.
FISP appoints new chair of steering group
Joanna Knight has been appointed chair of the Furniture Industry Sustainability Programme (FISP) Steering Group. The role is a two-year appointment, revolving between the four trade associations which support the programme: BFA; CIUK; FIRA and NBF. Joanna takes over from Jessica Alexander, who held the post since 2023 on behalf of the NBF.
Sofa retailer opens new Carlisle store
UK sofa specialist Sofology has announced the opening its new store in Carlisle. Situated at Madford Retail Park, the new store is one of the brand’s largest stores to date and becomes in 58th location across the UK. It officially opened on 22 August 2025 and features 70 room sets, creating around 12 new jobs.
Industry expert joins Guardsman UK
Industry expert and respected authority John Conroy has joined Guardsman UK as Business Development Manager. “We’re delighted to welcome John and look forward to the valuable contributions he’ll bring in the months ahead. His full industry experience makes him uniquely equipped to support Guardsman UK’s continued growth,” Guardsman UK said.
Sales surpass £400m at bed retailer
National bed retailer Dreams has reported a growth in sales to £412.5m in its latest filed accounts for the year ended 24 December 2024, an uptick of 4.3% from £395.4m in 2023.
Underlying EBITDA increased from £58.6m to ££59.2m, while pre-tax profit resulted at £47m. Dreams said: “The Company reported a solid performance despite continued subdued market conditions and economic uncertainty. This success is due to the continued support from our colleagues, our suppliers, our customers and shareholders.”
Castelan Group further strengthens sales team
Castelan, providers of furniture care and protection programmes and customer service solutions, has made two significant appointments to further strengthen its sales team. The business has appointed Paul Jennings to the role of Head of Sales (North) and Richard Oloyede to the role of Head of Sales (South). Both have significant experience having spent over eight years at Guardsman UK –Paul as Head of Sales & Development and Richard as Head of Sales & Key Partnerships.
Oak Furnitureland launches Lifetime Furniture Guarantee
Furniture retailer Oak Furnitureland has announced the launch of a new Lifetime Furniture Guarantee, which is available on the structural framework of furniture — from sofas, armchairs and footstools, to dining tables, wardrobes and sideboards — covering key components such as frames, joints, hinges and handles.
IKEA opens Norwich store
Swedish furniture retailer IKEA has announced the opening of a new small store in Hall Road Retail Park in Norwich. The store, which opened on 28 August 2025, reflects a new format for the business. Following the recent opening of IKEA Harlow in Essex, this is the second of three small stores to open this year.
BIG SOCIAL SEPTEMBER 25! ON
Leekes
We are delighted to announce the promotion of Darren Clements to Senior Store Manager. Darren has successfully managed our Melksham store for the past seven years, consistently delivering excellent sales and profits. In his new role, Darren will provide cover in the absence of our Store Operations and HR Director and will also support the training and development of new store and unit managers across the business. Peter Martin, Store Operations and HR Director, commented: “Darren has shown exceptional leadership and dedication throughout his time at Melksham. His results speak for themselves, and his commitment to developing our future leaders makes him the ideal candidate for this role. We are proud to see him take this next step in his career with Leekes.”
A look at what’s been going on over social media channels. Share your news with us and email
dan@bigfurnituregroup.com
Mattressman
Last week, our team visited the Roundtree Way store to roll out a major upgrade: transitioning from paper to fully digital ticketing across the store. This marks a big step forward in both sustainability and customer experience at Mattressman. We’re incredibly proud to be adopting greener practices. Over the past few months, the team has worked hard to plan, design, and implement a digital pricing system that not only reduces paper waste, but also makes shopping easier and more intuitive for our customers. With clear pricing options and a smoother self-service browsing experience, customers can now navigate the store more confidently, while our staff remains available to help when needed. A huge thank you to everyone involved in making this happen. It’s inspiring to see what we can achieve together. This is just one of many exciting steps we’re taking to evolve our brand and improve how we serve our customers.
Lebus Upholstery
It’s time to bid a fond farewell to Steve Tibbett, who is retiring after an outstanding 23-year career at Lebus Upholstery. His unwavering dedication over more than two decades has left a significant mark, and we’re so grateful for all his hard work. While we’ll certainly miss his presence, we couldn’t be happier for him as he embarks on this exciting new chapter. Enjoy your well-earned rest, Steve!
David Baldry / Hypnos
I recently had the absolute pleasure of talking with Andy Jasper, CEO of the Eden Project, about the importance of great partnerships, 25 years of the Eden Project, the use of natural materials, including those found in our Eden Project mattress collection, and the future of our now 6 year relationship with the Eden Project. Thanks to the Team at Eden Project for their continued partnership, friendship and inspiration.
Harrison Spinks
Show Success at Ryedale! Huge congratulations to Liam, our farmer, who took 1st place with his ewe lamb at the Ryedale Show this week!
BIG INTER VIEW
WITH
FARA BUTT
Director at Shire Beds, talks about her role, sustainability inspiration, support for British manufacturing and expanding its own-label offering.
Let’s start with you. Can you share a bit about yourself and your background?
I come from a family with deep roots in business and community service, and I’ve always been passionate about creating meaningful impact - both in the workplace and beyond. My background spans education, business development, leadership, and advocacy, and I’ve had the privilege of helping grow Shire Beds into a respected name in British manufacturing.
What is your current job role and key responsibilities?
As Director, I oversee strategic growth, partnerships, and brand development at Shire Beds. I’ve been in this role for over a decade, and every day brings new challenges and opportunities. I work closely with our teams across manufacturing, sales, and innovation to
ensure we’re delivering quality, comfort, and sustainability in everything we do.
What
do you love about your job?
I love that we’re not just making bedswe’re helping people sleep better and live better. I also love working with a team that shares a strong sense of purpose and pride in British craftsmanship. Seeing our products in homes, hotels, and healthcare settings across the UK and beyond is incredibly rewarding.
What time is your alarm clock set for, and do you have a morning routine?
I prefer to work late on in a night so I start the day as my diary demands. I have a moment of reflection or prayer, followed by a strong cup of coffee and a quick scan of the news. I like to be mentally prepared before diving into the day.
Why did you choose to work in the furnishing industry?
It chose me in many ways! Shire Beds is a family business, and I saw the potential to modernise and grow it while staying true to our values. The furnishing industry is dynamic and creative - it’s about comfort, design, and wellbeing, which really resonates with me.
Who do you most admire in the industry and why?
I admire those who champion sustainability and ethical manufacturing. Brands and leaders who are pushing boundaries while staying grounded in quality and integrity inspire me. It’s not just about profit - it’s about purpose.
Have there been any special moments during your career?
There have been many, but one that
stands out is the year 2020/2021 when we won all the major industry awards – NBF Product of the Year, The Furniture Awards Best of British, Business Woman of the Year and a few others too.
What do you think is trending within the industry at present?
Sustainability is no longer a trend - it’s a necessity. Consumers are looking for eco-friendly materials, ethical sourcing, and longevity. There’s also a growing interest in customisation and smart sleep technology.
What would you change in the industry?
I’d love to see more diversity in leadership and more support for British manufacturing. We have incredible talent and heritage here - it deserves more investment and visibility.
Can you share an insight into your future plans?
We’re focused on expanding our own label offering, sustainable product lines and growing our export markets. Personally, I’m also passionate about mentoring the next generation of leaders, especially women in manufacturing.
What do you enjoy most outside of work / free time?
Spending time with family, reading, writing and supporting community initiatives. I also enjoy travelling - it gives me fresh perspectives and new ideas.
What might someone not know about you?
I’m a published writer! I have a number of stories I have either done a first draft of or planned out and now need to finish off. This creativity often influences how I approach business and leadership.
If you had a different career, what would it be?
I have already had two careers as a teacher and running my business. I think I have a writing career ahead of me too. Also, if I knew what my younger self was going to be good at, I would have been a diplomat. I enjoy connecting with people, learning about other cultures, travelling, solving problems, and making a difference - skills that translate across this field.
Finally, if you were an item of furniture, what would it be and why?
A well-crafted bed, of course! Supportive, reliable, and essential for wellbeing. It’s where people rest, dream, and recharge - and that’s a role I’d be proud to play.!)
It’s not just about profit it’s about purpose. ”
5 FUN QS:
If you could hack into any one computer, whose computer would you choose and why?
I’d be curious to peek into Elon Musk’s - not to hack, but to understand the enigma he is and how he manages so many ventures and ideas at once!
What fact amazes you every time you think of it?
That we spend about a third of our lives sleeping. It really puts into perspective how important a good bed is!
What’s the most spontaneous thing you’ve ever done?
Booked a last-minute trip to Istanbul post covid with no itinerary - just a desire to explore. It turned out to be one of the most enriching experiences. I’d visited the tourist parts of Turkiye but Istanbul is a fascinating city and I can’t believe I left it till I was 50 to visit.
What is the most important object you own and why?
My notebooks (and now my phone notes these days) filled with ideas, quotes, and reflections. It’s a source of inspiration and a reminder of how far I’ve come.
What did you think was cool when you were young but isn’t cool now?
I like technology so probably dial-up internet and floppy disks! At the time, they felt revolutionary.
FROM STABILITY TO SCALE
Natalia Samodina, Client Legal Director at the law firm The Legal Director, details smarter finance for UK homeware suppliers.
INTRODUCTION
Things are hard - there’s no denying it. High interest rates, inflation, the cost of energy and logistics, international tariffs, sluggish consumer appetite, long production cycles and buyer payment delays make it difficult to manage each business’s story – be that starting up, staying afloat or scaling up.
During a recent BFG consultation with industry retailers, a request was made to learn about financial options available for supporting different business needs – with a focus on working capital and growth.
The space of this article will not permit us to cover the vast world of finance. Rather, what follows is a taster of the most obvious finance options that can be explored for YOUR business needs.
Let’s jump in.
1. DEBT OPTIONS
Debt finance remains the most familiar route for small homeware businesses seeking working capital, but access often hinges on creditworthiness, available security and the level of documentation.
Traditional loans and overdrafts may be out of reach for companies with modest profits or limited credit history, while more flexible alternatives, such as invoice financing, offer quicker, “as needed” access but at higher cost.
Understanding the trade-offs between accessibility, speed, cost and risk is key to selecting the right debt structure.
Option 1: Revolving Credit Facilities
A revolving credit facility (RCF) is a flexible form of business finance that functions more like a financial buffer than a one-off loan.
Rather than drawing down a fixed lump sum, a business is approved to borrow up to a set limit and can access funds as needed, repaying and re-borrowing over time while the facility remains open. This “revolving” structure means the credit refreshes with each repayment, offering continuous access to working capital.
RCFs are particularly useful for managing short-term cash flow gaps, especially in industries with seasonal fluctuations or unpredictable payment cycles. They’re often straightforward to set up, especially through “relationship banks”, and typically require minimal documentation. Once in place, an RCF can be a multitasker, supporting anything from purchasing stock and paying suppliers to bridging cash flow gaps and funding large customer orders.
Costs vary depending on the size of the facility, the borrower’s credit profile and available security, while monthly interest rates typically range from 1% to 4%.
RCFs are typically extended to established, larger businesses with robust financial management and proven creditworthiness.
Option 2: Invoice Financing
Specialist invoice financing, such as factoring and receivables financing, can unlock fast cash by selling unpaid invoices to a finance provider – well suited for businesses with reliable B2B customers, as funding hinges on customer credit strength.
Typically short-term and transaction-linked, it offers flexible access to working capital without adding balance sheet debt. However, costs are higher than RCFs and disclosure may affect customer relationships.
Structural complexity and the associated legal fees do vary. For furniture businesses, it can be a strategic tool for scaling up - but only when aligned with operational and financial realities.
Option 3: Government Schemes and Grants
Run by the British Business Bank (“BBB”), the Growth Guarantee Scheme helps UK SMEs access up to £2 million in finance, covering term loans, overdrafts, asset and invoice finance. Loan terms range from 3 months to 6 years, with a 70% government guarantee encouraging competitive rates (typically 5–10%).
Open to UK-based businesses with turnover under £45 million and available until 31 March 2026 – please hurry!
For businesses trading under three years, BBB’s Start-Up Loan scheme offers personal loans of £500–£25,000 per
founder (up to £100,000 total), with fixed 6% interest and 1–5-year terms. With no collateral requirement and 12 months of mentoring, it’s ideal for sole traders and microbusinesses.
Case in point: Frank Olsen Furniture launched in 2017 with a £25,000 loan and now supplies Argos, Next, and Dunelm and exports globally.
2. EQUITY OPTIONS
Unlike debt, equity finance provides capital in exchange for ownership, making it better suited to strategic growth rather than short-term cash flow.
For small furniture businesses, it can support expansion, design investment or market entry.
As return on capital is not guaranteed, equity investors come armed with expertise and patient capital and expect influence and a share of future profits.
1. Angel Investment
Angel investors are high-net-worth investors who back earlystage businesses, often pre-profit, with capital, mentorship and industry connections.
They can offer flexible support to scalable brands, in exchange for a 10%-25% stake.
To make it work founders must be ready for shared decisionmaking and fast growth expectations, with potential downsides including equity dilution and misaligned goals. A clear value proposition and credible growth plan are essential, and personal rapport is highly desirable. As was demonstrated recently by Roomix UK which raised £850,000 from angels to strengthen its supply chain and tech platform.
2. Crowdfunding
Crowdfunding enables businesses to raise capital from a broad pool of everyday investors - often contributing just £10 - via online platforms. It’s increasingly popular in the homeware sector, with campaigns ranging from £10,000 to several million.
Fees typically range from 6–8% of funds raised by platforms like Crowdcube and Seedrs, plus legal and marketing costs. In return, brands gain capital but also community, turning customers into brand ambassadors.
3. HELPING CONSUMERS HELPS YOU
Point-Of-Sale Finance (POSF), now a norm in FMCGs, is infiltrating homeware. And no wonder considering the
price point of most items. Offering a POSF tool can smooth the path to purchase and help customers commit with confidence.
Several key schemes are worth noting.
DivideBuy’s interest-free instalments (2–12 months) scheme and rapid approval make it a favourite among mid-market and premium furniture sellers.
Novuna Retail Finance, which supports thousands of UK retailers with flexible, interest-free plans, making it suitable for modular and bespoke ranges.
Klarna and Clearpay lead the charge with younger shoppers and ideal for fast-turnover décor.
When considering each tool, it’s worth remembering that premium brands may better suit longer-term POSF whereas fast-turnover sellers thrive on BNPL’s impulsefriendly charm.
4. BEYOND FINANCING
Thinking outside the box and exploring shared showroom spaces to reduce spending, offering ancillary consumer services such as pre-loved repurchasing (e.g., Ikea and John Lewis), in-house repairs (e.g., Honest Furniture) and re-upholstery schemes are pieces of the quasi-financial puzzle that can help to boost profitability.
CONCLUSION: FUNDING WITH PURPOSE AND PRECISION
Effective borrowing starts with a clear purpose. Whether smoothing cash flow, securing supplier discounts or scaling production, finance should serve a strategy.
There’s no universal fit. The right option depends on size, trading history, credit profile, aspirations and operating rhythm. By aligning funding with commercial realities, furniture businesses stay agile, disciplined and primed for success.
The content of this article does not constitute legal or financial advice. For tailored advice on finance options, contact Natalia at natalia.samodina@thelegaldirector.co.uk to speak to her or to arrange a free consultation with an FCA-approved financial adviser.
FEATURES
Gallery Direct Unveils Autumn/Winter 2025 Furniture Collections
Launching from early August and continuing into September, Gallery Direct’s Autumn/Winter 2025 collection offers a carefully curated, design-led lifestyle story – seamlessly combining textiles, home accessories, and statement furniture across living, dining and bedroom.
NEW FURNITURE COLLECTIONS – LAUNCHING 1ST SEPTEMBER
Bringing style, substance and cohesive design to the season, Gallery introduces four key furniture ranges in September, each crafted to complement the new AW25 aesthetic.
• Malvern - A harmonious blend of classic design and everyday functionality. Made from premium oak solids and veneers, Malvern’s clean lines and neutral finish suit both traditional and modern interiors. The range spans living, dining and bedroom, offering reliable style across the home.
• Hardwick - Evoking traditional craftsmanship, Hardwick is a timeless interpretation of classic furniture. Solid oak construction, warm wood tones, and traditional detailing such as framed panels and metal cup handles lend enduring appeal and practical elegance across all room settings.
• Camden - Understated yet versatile, Camden pairs timeless design with functional elegance. Available in Natural or Walnut finishes, the range is defined by refined simplicity, making it the perfect backdrop for layering with seasonal accessories and textiles.
• Acton - For a bolder interior statement, Acton blends sleek modern lines with high-end finishes. Choose from luminous White or dramatic Black, both elevated with gold detailing. Designed to bring contemporary glamour to living and bedroom spaces.
AW25 HOME ACCESSORIES & TEXTILES
These exciting new furniture collections build on the momentum of Gallery’s highly successful August launch of its new home accessories and textile range – which captures the richness of the season through four distinct stories:
• Autumnal – Celebrates the natural beauty of autumn with pumpkins, mushrooms and foliage in rich rust tones.
• Christmas Heritage – A traditional theme with festive reds, deep greens and classic tree motifs.
• Woodland Folk – Earthy Scandi styling featuring olive green accents, stag ornaments, and wooden accessories.
• Deco Luxe – Creams and golds with beaded textiles and marble details offer a timeless, elegant festive alternative.
The core AW25 range expands with on-trend artisanal finishes, rich jewel and brown tones, a new olive green and stone dinnerware set, swirl glassware, and a fresh take on throws including embossed fleece and a new luxe sherpa alternative. Practicality meets style in the new linen-lined utility baskets and log holders, completing the seasonal upgrade.
With these launches, Gallery Direct offers a truly complete lifestyle solution for AW25, where every element – from textiles and accessories to statement furniture – works in harmony to create warm, elegant and inspiring spaces.
Gallery’s full AW25 collection is available online at www.gallerydirect.co.uk 01795 439159 / hello@gallerydirect.co.uk
Proof, Not Promises
How FSS is driving double-digit sales growth for the UK’s leading furniture retailers.
From hesitant sales teams to cautious customers, the challenges on the shop floor are real, but so is the transformation. Furniture Sales Solutions (FSS) is helping many of the UK and Ireland’s most recognised furniture retailers unlock consistent weekly sales growth. No gimmicks. No guesswork. Just more sales, guaranteed.
Furniture retail has never been tougher. Footfall is unpredictable. Customer confidence is fragile. And yet, in showrooms across the country, sales are climbing, not through deep discounts or expensive marketing, but through better conversations with every customer.
The catalyst? Furniture Sales Solutions (FSS).
One client saw sales rise 16% in the first week of training, hitting 59% by week five, with no change to footfall or marketing. “The business has gone through the roof,” says Adam Hankinson, FSS founder. “Same store, same product, just better conversations.”
Why It Works: Skills. Structure. Rhythm.
FSS’s programme, The 7 Habits of the Most Successful Furnishings Salespeople, is now seen as the gold standard in retail sales transformation. Built on Hankinson’s 45 years of industry experience, it fuses psychology, emotional intelligence, and proven sales techniques that drive real results on the shop floor.
This isn’t theory or generic training. It’s tailored, high-energy, and focused on what actually works, helping salespeople greet, engage, question, listen, and close with confidence.
“Most training tells people what to do,” says Hankinson. “We coach them on how to do it. Then we stand shoulder to shoulder and help them put it into practice.”
Sales Growth You Can Measure
FSS’s model doesn’t stop after one workshop. That’s just the start. Most retailers begin with a focused, high-impact programme across 8–10 weeks, which acts as a reset and relaunch of sales confidence, consistency, and mindset. But the real power comes in the rhythm that follows.
Through a phased approach, an ‘Foundation Phase’ followed by a yearly ‘Motivational Phase’ thereafter, which ensures sales teams stay sharp, supported, and evolving. The timing is intentional: often enough to lift before performance dips, but spaced sensibly so it remains commercially viable.
As one long-term client put it, “FSS is our plug-in sales booster.”
Clients consistently report:
• Conversion rate growth of 10–30%+
• AOV increases of £150–£300+
• Less discounting, better margins
• More confident, motivated teams
One client calculated that just one extra sale per week per salesperson, at an average of £1,500, added over £3 million per year in recovered revenue.
A Bold Guarantee: More Sales or You Don’t Pay
FSS backs its work with a simple promise: If you’re not happy with the training, you don’t pay for it.
“There’s no small print,” says Hankinson. “We’ve now worked with some clients for over seven years, because they can see the value, not just once, but every time we return.”
This clarity and confidence has attracted some of the most respected names in UK furniture retail, from independents to national multi-store chains.
We’ve now worked with some clients for over seven years, because they can see the value, not just once, but every time we return. ”
What Clients Say
Peter Harding, MD at Fairway Furniture, says: “We’ve seen an uplift in energy and performance across the board. It’s been a real confidence reset, and the results are showing up in the numbers.”
David Philp, Operations Director at Gillies, adds: “We’d already invested in systems and product. FSS helped us unlock the real lever: our people. It’s changed how our teams think and sell.”
Tom Coyne, Sales Director at Caseys Furniture, confirms: “Our AOV is up 38.8% year-on-year. The only thing we changed was working with FSS.”
Stewart Smith, Retail and Operations Director at Housing Units, says: “Working with FSS has been a game-changer for our teams. Their personalised approach to our business values and its training needs, time on the floor coaching, and passion is different to anything we’ve seen before! We would highly recommend them for anyone wanting to improve their sales!”
Kevin Robertson, Sales Director at Glasswells says: “Every session that we have re-energises, focuses and motivates the team. We have had numerous examples of orders we have secured, that we would not have got, without some of our new selling skills.”
It’s Not Just Training, It’s a Sales Culture Shift
At its core, FSS is about sustained performance, not a flash-in-the-pan hit. Clients stay because results stay.
Through cycles of in-store coaching, manager development, and tailored reinforcement, FSS helps build a resilient sales culture. Managers become confident coaches. Salespeople become trusted advisors. And customers feel the difference.
“We often hear, ‘We’ve done training before, it fades’,” says Hankinson. “That’s exactly why we don’t disappear after day two. We help it stick. We embed it. And we time our return visits to re-energise before things drop off.”
What’s the Cost of Doing Nothing?
Every week, sales are lost in nearly every furniture store, not because of price, but because the customer wasn’t greeted, listened to, or guided with purpose.
At £1,500 per average order, one missed sale per person per week adds up fast. Across 50 salespeople, that’s nearly £4 million a year in lost revenue.
By comparison, the cost of working with FSS is minimal, and backed by a guarantee.
The Bottom Line: More Sales. Long-Term Support. Zero Risk.
FSS isn’t a quick fix, it’s a system. One that’s proven, practical, and now used by many of the UK’s best-known furniture brands.
If you want a confident, consistent sales team delivering week after week, with no more discounting, no more excuses, and more sales guaranteed, FSS might just be the partner you’ve been looking for.
You’ll see the difference. So will your customers.
FSS isn’t a quick fix, it’s a system. One that’s proven, practical, and now used by many of the UK’s best-known furniture brands.
Alexandra Tomanova, Lead Project Manager at BigFurnitureData, unveils WebReadyCatalog - the smarter way to deliver supplier content to your customers.
RetailSystem - the award-winning, industry-leading POS and ERP platform for furniture and bed retailers - already gives its clients the power of FurnitureCatalog: instant access to complete product ranges from top suppliers, streamed directly into the POS with up-to-date pricing, high-quality imagery, and detailed specifications.
This game-changing feature replaces hours of spreadsheet updates and manual uploads with a single, automated feed.
WebReadyCatalog takes that same power and puts it directly into your WebSystem Shopify site - but with an added advantage: any participating supplier’s FurnitureCatalog feed can be merged into your local content, ready for you to rebrand and customise.
You can choose which suppliers to include, then you can rewrite descriptions, adjust specifications, and add your own photography or branding, turning supplier data into a seamless extension of your own product offering. And the best part?
You stay in control. If a supplier’s feed doesn’t work for you, simply switch it offno questions asked, no disruption to your system.
You can choose which suppliers to include. ”
Our team keeps the feed maintained behind the scenes, so your content stays accurate without you lifting a finger. You decide which suppliers are visible, and you can switch any off instantly if they’re not a fit - with no disruption to your site.
From initial setup to ongoing updates, WebReadyCatalog ensures your online store always has the latest product information, completely on-brand and customer-ready.
WebReadyCatalog - supplier content, your way.
Retail Focus with
LAND of BEDS
Mike Murray, Managing Director at Land of Beds, talks
about AI exploration, recent investments and why the industry needs to put words into actions around the importance of sleep.
Meet Mike
My responsibilities have evolved significantly over the past couple of years as we’ve transformed from a traditional furniture retailer into a sleep wellness destination. While I still provide strategic oversight across all departments, I’m now much more focused on positioning us as thought leaders in the sleep industry.
As a third-generation family business, and having worked within it for the past 17 years, I’ve seen every aspect of our evolution, from our early days as a local furniture shop to becoming trusted sleep specialists who focus on finding the perfect fit for each customer. My role now involves developing strategic direction for our PR initiatives, fostering partnerships with sleep experts like Dr Ramlakhan, and ensuring our team development keeps pace with the rapidly evolving sleep science landscape. What excites me most is how our mission-driven approach has matured. We’re not just selling beds anymore; we’re genuinely helping people understand and improve their sleep health.
Recent investments?
Following the successful relaunch of our e-commerce platform in 2023, we’ve focused our recent investments on comprehensive SEO enhancements to maximise the potential of that foundation. We’ve worked with specialist agencies to ensure we’re reaching customers at the exact moment they’re researching their next sleep solution.
This has involved deep technical SEO work, content optimisation, and local search improvements that have dramatically boosted our visibility across key search terms. We’re now reaching customers who might never have discovered us otherwise. It’s been fascinating to see how these digital investments complement the traditional retail expertise we’ve built over five decades, creating multiple touchpoints throughout the customer journey.
Future plans?
Having established a strong digital foundation with our website and SEO improvements, we’re now turning our attention to strategic PR initiatives. We’re planning a comprehensive public relations campaign to position Land of Beds as thought leaders in the sleep wellness space, building on our 50 years of expertise.
This investment will help us share our knowledge more widely, from sleep education content to industry insights that reflect our deep understanding of what makes for truly restorative sleep. We’ve also partnered with Dr Ramlakhan, a physiologist and sleep expert, as well as other health and wellness professionals, to deliver content that deepens public understanding of sleep science.
We’re also exploring how AI developments can enhance our sleep expertise, from advanced sleep analysis tools to more sophisticated matching algorithms that help us recommend the perfect products for each customer’s unique needs.
What is your mission?
Our mission remains unchanged since we started this journey: to improve the sleep quality of as many individuals as we can. Over the years, this mission has evolved from a guiding principle to something much deeper. It’s become the lens through which we evaluate every innovation, every partnership, and every customer interaction.
What’s exciting is how it’s expanded beyond just selling beds and mattresses. We’re now focused on sleep wellness education, helping customers understand the science behind better rest, and building long-term relationships to support their ongoing sleep health. Our belief that “a good night’s sleep begins with a great bed” remains our company motto, but we’ve learnt that great sleep also begins with knowledge, service, and continued support.
This mission-driven approach has transformed how we operate. From the way we train our staff using ‘The Land of Beds Way’ to the partnerships we choose, everything must contribute to better sleep for our customers. Sometimes that means turning down lucrative opportunities that don’t align with our values.
On sustainability, what is your business doing on this topic?
We’re acutely aware of our vital role in protecting the planet and recognise the aspirations of customers who share our commitment to sustainability.
Our efforts are significant: we offer a wide range of fully recyclable products, including mattresses made from recycled materials. When customers purchase a new bed from us, they can opt into our convenient mattress removal and recycling service.
We’re also proud to champion the National Bed Federation’s campaign for a nationwide mattress recycling initiative, helping address inconsistencies in mattress recycling access across different regions.
The reality is, though, that sustainable options often come with higher costs and longer lead times. We’re working to educate customers about why that investment is worthwhile, but it’s definitely a challenge in a price-sensitive market.
How has recent business been? What trends are you noticing?
Two years on from our earlier observations about the ‘seek and save’ mindset, we’ve seen that trend intensify. Consumers are spending longer in the research phase and are becoming more sophisticated in their decision-making. It’s no longer just about price; they’re looking for genuine value, longevity, sustainability credentials, and an enhanced sleep experience.
We’ve also noticed that customers are increasingly interested in the story behind their purchases. They want to understand not
just what they’re buying but why it’s the right choice for their specific needs. This has led us to develop more detailed product education and sleep knowledge resources.
The digital research process has evolved too. Customers are cross-referencing reviews, comparing technical specifications, and seeking expert validation before purchasing. This plays to our strengths, as our mix of online resources and in-store expertise provides exactly the comprehensive guidance today’s informed consumers are seeking.
That said, it can be challenging when customers arrive with preconceived notions from online research that don’t necessarily match their actual needs.
What
would you change in the industry?
Building on our long-standing belief in sleep education, I’d love to see the industry move beyond simply talking about the importance of sleep to actually demonstrating it through innovation and transparency.
I’d like to see greater collaboration between retailers, manufacturers, and sleep researchers. There’s amazing science emerging around circadian rhythms and personalised sleep solutions, but too often it stays in academic circles. The industry has an opportunity to shift from being product-focused to becoming genuine sleep wellness partners. That means investing in staff training, diagnostic tools, and long-term customer relationships.
Frankly, we need to stop the race to the bottom on pricing and focus on delivering real value.
What
challenges do you currently face?
While inflationary pressures persist, the bigger challenge now is standing out in an increasingly competitive digital marketplace. We’re addressing this by leaning into our expertise-led model.
Rather than competing purely on price, we’re positioning ourselves as sleep experts who happen to sell beds and mattresses. Our staff undergo continuous training in sleep science, and we’re developing diagnostic tools to help customers understand their specific sleep needs. We’re also keeping pace with rapid AI developments in the sleep industry, ensuring we can leverage new technologies to enhance our service while maintaining the personal touch that sets us apart.
Do you have any staff you would like to pay special thanks or recognition to and why?
Our team of over 30 dedicated members plays a huge role in our continued success. This year, we’ve had the pleasure of recognising exceptional internal talent through promotions.
I’m especially pleased that Maria Jones has been promoted to Sales Director this year. Her dedication and understanding of our customers made this a natural next step. She’s been with us for several years and really embodies our values.
We’ve also promoted Alan Jones, who joined the business a year
ago as our Wigan store manager, to General Sales Manager. Alan’s wealth of retail experience and rapid alignment with our family values and mission have been inspiring. It’s not always easy to find people who genuinely care about helping customers sleep better rather than just hitting sales targets.
These promotions highlight our commitment to nurturing talent from within. We’ve built a tight-knit, values-driven team, and as a family-run business, we embrace and reward that family spirit. We don’t just work together; we grow together.
Why do you think customers choose your business?
Customers choose us because we offer a unique blend of modern technology and over 50 years of traditional retailing expertise. It’s the best of both worlds: the convenience of online shopping combined with the personalised care of knowledgeable experts.
Our e-commerce platform, bolstered by recent digital marketing investments, ensures we’re easy to find and pleasant to shop with. But it’s the depth of our sleep expertise that truly makes the difference. Since day one, our mission has been to help people sleep better.
Our friendly, well-trained staff provide free, independent advice with a genuine passion for matching people to their perfect sleep product. Being a National Bed Federation (NBF) Retail Champion reinforces our commitment to quality and service. We’re not just selling beds; we’re solving sleep problems.
What truly excites me is our shift from a traditional furniture retailer to a full-fledged sleep wellness destination. ”
Of course, we don’t win every customer! Sometimes people just want the cheapest option available. But for those who value expertise and long-term sleep health, we’re the right choice.
If there is anything else you would like to add, please do so here.
Two years after celebrating our 50th anniversary, we’re more energised than ever. The digital and SEO investments we’ve made are paying dividends, but what truly excites me is our shift from a traditional furniture retailer to a full-fledged sleep wellness destination.
Our upcoming PR campaigns will share this vision more widely, positioning Land of Beds as a trusted resource for anyone serious about improving their sleep health. We’re seeing more customers return for advice, upgrades, and support - proof that our relationship-focused approach creates long-term value.
The sleep industry is on the verge of exciting innovation, from smart tech to personalised solutions, and we’re perfectly positioned to help customers navigate what comes next. The next chapter of our story is just beginning!
RAMPING UP, LEVELING UP – 2025 AND BEYOND
David Hewitt, Head of Global Support & Implementation at RetailSystem, an award-winning and industry’s leading POS and ERP software for furniture and bed retailers, highlights ongoing growth and what’s next.
THE START OF 2025 HAS BEEN NOTHING SHORT OF REMARKABLE.
Business is booming across all territories, and the energy in the industry is as strong as we’ve ever seen it. Increased business is a privilege in these times, and it’s something we never take for granted. Every order, every new implementation, every partnership is built on trust - and our promise is to deliver, every single time.
That’s why this year, we’re stepping up our game across the board. Our leadership team is investing even more time working directly with our expanding support, onboarding, and
We’re doing everything we can to make sure you’re set up for success. ”
development teams to make sure every client - whether they’re a long-standing RetailSystem EPOS user or a brand-new WebSystem website owner - receives the same gold-standard service we’re known for.
And we’ll still be flying the flag at the biggest events of the year. Meet our dream team at The Bed Show and The Autumn Furniture Show: Robin Sutherland, Darren Bastin & Matt Donnelly. Between them, they bring decades of industry expertise, technical skill, and an unrivalled commitment to helping furniture and bed retailers succeed.
The pace of progress is only accelerating. Since the January Furniture Show alone, our EPOS user base has grown by over 2,000 users, and we’re launching new WebSystem Furniture & Bed websites every single week. This kind of momentum doesn’t happen by chance - it’s the result of a coordinated effort between our support teams, developers, and implementation specialists, each playing a critical role in keeping things running seamlessly, 24/7.
Technology for furniture retail has always been at the heart of what we do, but the human side is just as important. It’s the conversations we have, the challenges we solve, and the goals we help our clients achieve that make the real difference. Whether it’s making daily transactions faster and easier with RetailSystem, or building a digital shopfront that’s designed to convert with WebSystem, our goal is to help retailers thrive - not just keep up.
As we move further into 2025, our mission is clear: keep delivering, keep improving, and keep building relationships that last. We’re proud of how far we’ve come, excited about what’s ahead, and confident that with our team - both on the ground and at base - the best is yet to come as we roll out many new features.
So, if you’re at a show this year, go and meet Robin, Darren & Matt. You’ll be in great hands. And if you’re working with us day-to-day, know that behind the scenes we’re doing everything possible to set you up for success -today, tomorrow, and for years to come.
NBF PUBLISHES NEW CHEMICALS CLAIMS GUIDANCE FOR BED TRADE
The National Bed Federation (NBF) has announced the launch of a new ‘Best Practice’ guide for claims relating to chemicals in products.
Working closely with Big Furniture Group and several industry experts, the guidance focuses on understanding the chemicals used in mattresses, certain terminology and other areas that can be challenging.
As part of the research behind the guidance, Big Furniture Group reached out to several bed and mattress manufacturers, suppliers and retailers to gauge what claims relating to chemicals in mattresses were being used and potential issues being raised.
In a collaborative effort with the NBF, a series of questions about chemical content, regulatory compliance, and marketing claims were investigated, with the guide aiming to address and enlighten common queries around the chemical topic.
“This guide is designed to help answer some commonly asked questions, clarify widespread misunderstandings, and provide practical advice for manufacturers, suppliers, and retailers in the UK and Irish mattress industry,” says Tristine Hargreaves, Executive Director of the National Bed Federation (NBF).
Within the guidance, the NBF covers transparency with product labelling, sustainability/ green claims, chemical content, what to do for further understanding and a helpful ‘frequently asked questions’ section, detailing many queries that were raised from the industry.
The claims made on a product can influence a consumer’s decision to purchase, and therefore all claims need to be accurate and verifiable.
Furthermore, the guidance provides a detailed explanation of terms used when associated with chemicals, FR and other product labelling terms.
The NBF has worked together with industry experts in compiling the guidance, something it hopes will help alleviate any concerns.
“The claims made on a product can influence a consumer’s decision to purchase, and therefore all claims need to be accurate and verifiable,” Tristine added.
“NBF members can also use this guidance together with the existing NBF guide to Greenwashing which is designed to help avoid misleading claims.”
Download the ‘NBF Best Practice Guidance – Claims made relating to chemicals in products’ here:
FEATURES
The Bed Show 2025
The Bed Show, organised by the National Bed Federation (NBF), returns for its 15th year to the Telford International Centre from 23-24 September 2025. We find out more on what visitors can expect to see.
With more than 60 bed brands on show, the Bed Show will once again offer a vibrant mix of British and Irish manufacturers along with leading European suppliers, showcasing the latest products and technologies.
Exhibitors include a variety of high-profile brands across the bed trade, with every Approved NBF Member manufacturer undergoing rigorous independent auditing to certify that they comply with UK regulations on safety, cleanliness of fillings and trade descriptions. Furthermore, there’s also a component-focused Supplier Zone, while the Gala Dinner and Bed Industry Awards ceremony, hosted by radio and TV broadcaster, Vernon Kay, will take place on the first evening of the show. Sponsored by Highgrove Beds, the awards celebrate the achievements of bed retailers and NBF members from the past year, helping to raise company profiles and recognise team’s efforts.
As for the exhibitors on show, Sleepeezee is unveiling a number of new collections and a fresh look during the event. These include Jessica, designed in partnership with brand ambassador Jessica Ennis-Hill, Centurial and Majestic ranges, as well as refreshes to some of its best-selling bricks and mortar etailer exclusive collections. Shire Beds is ready to build a bespoke white label collection for independent retailers looking to profitability, boost brand identity, and differentiate in a crowded market, while Harrison Spinks will showcase models from its independent Performance, Artisan and Bed Tailor collections, alongside its luxury Somnus range, as well as unveiling three concept models.
Adjust-A-Bed, specialists in the manufacture of high-quality electric adjustable beds, including bases, mattresses, and headboards, are a new member of the NBF, having achieved an A grade in its audit, as well as being Trading Standards Approved. The business will be showcasing a selection of collections. The Bed Show will also see an introduction for Higgy – a new mattress brand from Mike Nash, Kris Wood, and Dura Beds, while the latter is excited to return and unveil its upcoming additions to its collection. For Sealy, the event is the ideal venue and opportunity to present new products, offering retailers the opportunity to enhance their current Sealy Posturepedic ranges.
GNG returns with innovative products under its Komfi brand, relaunching the industry favourite, SleepShaper range. Nectar Sleep offers premium quality, competitive pricing, and strong consumer demand, making them a profitable choice for retailers, while Millbrook Beds is introducing its Fast Track Collection at the Show, which consists of six mattresses, each available in two tensions. As for Shakespeare Beds and Dorlux Beds, its master artisans’ hand-crafted mattresses, divans, and headboards will be on display, with each product sustainably sourced, fusing eco-consciousness with opulence. Since the Bed Show last year, Sweet Dreams has had superb results in the independent marketplace, with its new brand resonating well. As for Hypnos, the company will unveil new launches that reflect its commitment to listening to the needs of retail partners, upholding its core values and reputation for handcrafted quality and comfort, and ensuring the wellbeing of both people and the planet.
German bedroom manufacturer Wiemann is celebrating its 125th birthday later this year and will be exhibiting at the Bed Show, with its Ohio range proving to be an eyecatcher due to its floor to ceiling lights, while the downlights on New York bring a touch of glamour. Airofreem bring expertise and creativity in problem-solving to the bed and furniture trade, through its foam solutions. Other exhibitors from across the trade include TFR Group, where visitors can find out more about the key benefits behind its Rejuvenation Service, while for bed and mattress retailers, software specialist RetailSystem is on hand with its cutting-edge technology. Furthermore, Alfrecell - manufacturer of flexible polyurethane foams – will display how its team can support your business with new levels of sleep enhancing comfort, resilience, and caring functionalities.
Visitors can also learn more about Leggett & Platt’s supply chain capabilities, operational footprint, and added-value products, capabilities, and technologies during the event, while Purecare, the award-winning sleep wellness brand, is highlight how it helps retail partners significantly grow sales through high-performance mattress protectors, pillows, and specialist sleep products. With standout in-store displays, the Good Housekeeping Award, and a powerful Wellness Rewards programme, Purecare is the perfect partner to increase sales within this category.
Tristine Hargreaves, executive director of the NBF, said: “The Bed Show continues to provide an unparalleled opportunity for the bed and furniture trade to stay ahead with the latest creations and cuttingedge technologies, just in time for the busy autumn buying season. We look forward to seeing you.”
www.bedshow.co.uk
Komfi
Harrison Spinks
Dorlux
Leggett & Platt factory
Airofreem
Nectar Shire Beds
Wiemann
Hypnos
Adjust-A-Bed
Millbrook Beds
Sleepeezee
SHIRE BEDS’ WHITE LABEL REVOLUTION
Shire Beds, the Dewsbury-based bed manufacturer, talks about its journey from a bold vision to an industry game-changer and why they are the trusted Brand Behind Your Brand.
In 2023, Shire Beds took a bold step. Known for its manufacturing prowess, the company made a strategic pivot—setting its sights on becoming the UK’s leading supplier of white label mattresses and beds. Two years on, that vision has become reality. Shire Beds now supplies private-label collections to over 200 of the UK’s top independent bed specialists and furniture retailers, redefining what it means to partner with a manufacturer.
Welcome to 2025, where Shire Beds proudly owns the title: The Brand Behind Your Brand.
WHY WHITE LABEL WORKS
This journey has been fuelled by a strong internal culture, underpinned by meticulous planning, exceptional production agility, and a team fully aligned with the mission. The concept is simple yet powerful: empower independent retailers to break away from the ‘Brand Wagon’, embrace their own branding, and take back control of their margins. At a time when GP (gross profit) can make or break a business, Shire Beds is helping retailers take charge—delivering exclusive, premium collections under their own store branding. The result? Enhanced margins, stronger customer loyalty, and a sharper competitive edge.
A RANGE WITH REAL RETAIL INTELLIGENCE
The journey began with a natural pocket spring collection—double sided and hand side stitched—that became the foundation for many of Shire Beds’ successful ranges. Since then, the offering has evolved to meet varied consumer demands and retailer needs, without compromising on quality or flexibility.
At this year’s Bed Show in Telford, Shire Beds will unveil what they call a “taster menu” of white label solutions. The stand will showcase seven unique product stories; each tailored for different comfort preferences and branding opportunities.
CAPRI / RAVELLO COLLECTION
The Capri and Ravello range represent the core of Shire Beds’ white label natural pocket offering. These mattresses are double sided for longevity and durability and feature hand side-stitched borders, a hallmark of traditional craftsmanship that enhances edge support. They are finished with nine rows of woollen tufts for added structure and breathability. Designed to offer superior comfort and lasting performance, the Capri / Ravello collection now comes with a newly introduced 10-year guarantee—an assurance of quality that both retailers and customers can trust.
SOLITUDE COLLECTION
The Solitude mattress range stands out for its commitment to purity and sustainability. Made using 100% natural materials and entirely chemical-free fabric, this collection is ideal for healthconscious and eco-aware consumers. With four rows of meticulous hand side stitching and nine rows of woollen tufts, Solitude not only delivers outstanding support but also carries a high level of hand-finished detail. Each mattress in the collection is backed by a comprehensive 10-year guarantee, reflecting Shire Beds’ confidence in its natural durability.
INTERNUM COLLECTION
Internum is a robust and practical choice within Shire Beds’ natural pocket portfolio. These mattresses are double sided and internally tufted for balanced support and structure throughout their lifespan. Built using natural pocket springs, they are finished with flagstitched handles and breathable air vents to improve handling and airflow. The Internum range is supported by a 5-year guarantee and offers excellent value for retailers looking to offer a wellmade, traditional product under their own store label.
BACKCARE COLLECTION
Tailored for customers seeking additional support, the Backcare Collection delivers both comfort and durability. These mattresses are
constructed with natural pocket springs and enhanced with butterfly supports to provide targeted reinforcement across the sleep surface. A mock side-stitched border gives the look of hand tailoring, while robust woollen tufts and strong flag-stitched handles add to the premium finish. Like all Shire Beds products, this range is made with attention to detail and durability in mind, giving retailers a strong choice for back support-focused customers.
COOL NYTZ COLLECTION
The Cool Nytz range brings innovation and comfort together with its ice-cool fabric technology and gel-infused memory foam. Designed to regulate body temperature during sleep, this mattress combines modern materials with classic support through a pocket sprung core. It is micro-quilted and offered with the option of a pillow top or box top for added plushness. The perimeter is foam encapsulated to ensure stable edge support, while flag-stitched handles and air vents make for easy handling. Cool Nytz is the ideal solution for customers seeking contemporary sleep technology with the ability to brand it as their own.
VERONA / SIENNA COLLECTION
Crafted for luxury, the Verona and Sienna mattresses blend a microquilted finish with a rich filling mix of wool, silk, and cashmere. The doublesided construction ensures longlasting comfort, while the inclusion of pocket springs offers tailored support across the entire sleep surface. Each mattress features sturdy flag-stitched handles and butterfly border supports to enhance structural integrity. These ranges are ideal for retailers seeking to offer customers high-end comfort in a beautifully finished, white label product.
TENCEL / BAMBOO COLLECTION
For customers looking for sustainable and breathable sleep solutions, the Tencel / Bamboo Collection offers two eco-conscious options. Both versions feature gel-infused memory foam paired with a micro-quilted top panel, delivering a soft yet supportive feel. The pocket
core ensures individualised support, while the foam encapsulated border provides robust edge-to-edge stability. Finished in either Tencel or Bamboo fabric, this range combines modern performance with environmentally responsible materials, offering retailers a distinctive and forward-thinking collection to carry under their own brand.
SUPPORTING RETAILER SUCCESS
Beyond manufacturing, Shire Beds offers a complete white label support package. From in-store POS materials and mattress labels to co-branded marketing assets, retailers receive everything they need to promote and personalise their range.
Add to this the promise of fast and reliable delivery, ensuring that retailers can maintain strong stock levels without lengthy lead times. Shire Beds also prides itself on exceptional build quality across all collections—every mattress is constructed with precision and care, using premium materials that reflect the company’s long-standing commitment to craftsmanship.
Retailers also benefit from a responsive and knowledgeable customer service team, always ready to support with queries, branding requests, or logistical needs. But perhaps the most compelling advantage lies in the margin opportunity: by partnering with Shire Beds and selling under their own label, retailers can often achieve gross profit margins in excess of 60%.
As the team at Shire Beds often say, “Turnover is vanity. Profit is sanity.” And it’s this focus on helping independent retailers strengthen their bottom line that has made Shire Beds not just a supplier—but the brand behind your brand.
What Can Shire Beds Do for You?
If you’re an independent retailer looking to increase profitability, boost brand identity, and differentiate in a crowded market, Shire Beds is ready to build a bespoke white label collection just for you.
Because in today’s market, the best brand you can invest in—is your own.
Visit Shire Beds at the Bed Show 2025, Telford, STAND B20 and experience the future of white label bedding.
sprung
HYPNOS CUTS EMISSIONS ON ITS JOURNEY TO NET ZERO
British bedmaker, Hypnos, has revealed a 23% reduction in carbon emissions over the last year certified by PlanetMark.
With a focus on comfort with integrity, Hypnos takes a leading stance in operating more sustainably. The latest edition of its PlanetMark Measurement Report (Year 5) shows the continuous progression in reducing carbon emissions across the business.
Hypnos has worked with PlanetMark since 2019 to report its carbon emissions. Its methodology is fully aligned to the internationally recognised Greenhouse Gas (GHG) Protocol, and PlanetMark checks all data against evidence supplied by Hypnos to ensure accuracy and transparency of reporting.
David Baldry, group managing director, Hypnos, “Our partnership with PlanetMark has helped us gain a clear understanding of emissions throughout the business, including our upstream and downstream value chain. Only by having a clear picture of where emissions are generated can we understand, make changes, and improve.”
“Similarly, by making the whole team responsible for reducing our carbon, waste and resources, progress can be made simultaneously across the business. Our progress in reducing our emissions is really positive and a true team effort.”
Since 2023, the British bedmaker has reduced its emissions considerably, with PlanetMark validating a 22.9% reduction of absolute measured emissions with a total carbon footprint of 17,808.1tCO2e. This reduction has been achieved by integrating operations, investing in new ERP systems and people, as well as efficiencies from within transportation and distribution, waste and business travel.
As Hypnos continues to drive down emissions in all areas of its business, it is clear that strong partnerships are vital in reducing Scope 3 carbon emissions. Investing in a solely electric and biodiesel distribution fleet in 2024 with partners DFDS and Volvo, has led to a milestone 69.2% reduction in emissions from heavy goods vehicles and a 59.5% overall reduction in transportation and emissions (Scope 3, Category 4).
“We have reduced part of our Scope 3 emissions but there is a lot further to go. We have been working with our supplier partners for generations, sourcing the very best in pocket springs, fibres and cloth, in fact many are British family-run businesses just like Hypnos. As such, we are aligned in a shared goal to build a better future, investing in long term strategic projects to reduce carbon.”
Hypnos CEO James Keen concludes, “We are on a journey to make a meaningful impact on our social, economic and environmental footprint for people and the planet. We are focused on delivering the perfect night’s sleep sustainably and by celebrating British craftsmanship, the long-lasting durability of our products and through the use of certified, high quality, natural materials that aid wellbeing.”
For more information, visit www.hypnosbeds.com or call 01332 497111
BUILDING A BETTER BED BUSINESS
Mark Tuley, CCO at beds and mattresses manufacturer Sealy UK, encourages visitors to stop by Stand E80 during the NBF Bed Show.
People and products have been key for Sealy UK this year, with the company investing in training and development, as well as growing its workforce across key manufacturing areas.
Alongside this, Sealy Posturepedic has seen a surge of success, and with the Bed Show the ideal platform to build on its momentum, the company plans to do just that.
“We have had an excellent first half to 2026, growing the top lines sales with double digit percentage growth on 2024,” Mark said. “We are forecasting this to continue through the rest of 2025.”
Mark added that the Bed Show is the ideal venue and opportunity to present new products while also allowing the team to spend good quality time with customers, building relationships and enhancing business performance.
“As we continue our strategy to grow our share in the premium bed and mattress market sector, the Bed Show provides us with the opportunity to increase our share of retailers floor space whilst also offering the opportunity to grow their own business performance by driving higher average transaction values that will also lead to enhancing their own top line sales and profitability,” Mark continued.
“That’s what Sealy Posturepedic is all about – building a better bed business for our retailers. As for this year’s show, the new products we have added for 2026 will offer all retailers the opportunity to enhance their current Sealy Posturepedic ranges by expanding the choice they offer to consumers.
“Make sure you come and see us during the show on Stand E80. We look forward to welcoming you on our stand.”
We have some exciting new products to share with our retailers.
HIGGY’S: A NEW MATTRESS BRAND WITH A BIGGER PURPOSE
Launching September 2025 at the NBF Bed Show, Higgy’s is available exclusively through Dura Beds.
Higgy’s is a purpose-driven new mattress brand launching this September at the NBF Bed Show. Combining health-first design with a mission to give back, Higgy’s blends science-backed comfort, trusted UK manufacturing, and charitable impact.
The brand is a collaboration between friends Mike Nash, former CEO of The Foam Company, Kris Wood, former Head of Brand at Mammoth, and Dura Beds. It delivers products designed with healthcare-inspired materials proven to relieve pressure, regulate temperature, and aid recovery.
The initial range includes three models, all available with divans and headboards. Each is built with comfort, cooling, and support at the forefront, offering retailers an easy-tosell, tiered range backed by a 5-year guarantee.
a spinal tumour, the only mattress he could sleep on contained healthcareinspired foam. He became an advocate for better sleep and inspired us to do something meaningful. Higgy’s is our way of honouring him — by producing great mattresses, supporting charitable causes, and doing business the right way.”
As part of this commitment, Mike Nash will donate 20% of the sales earnings due to Higgy’s to UK health charities, ensuring every mattress sold helps both the sleeper and those in need.
Manufactured by Dura Beds –Trusted Quality
Higgy’s mattresses are manufactured exclusively by Dura Beds, ensuring reliable quality and strong retail support.
A Brand Built on Care
Higgy’s was inspired by Greg, father-in-law to co-founder Mike Nash, who experienced comfort and renewed energy from a pressure-relieving foam mattress during his cancer journey. Known as “Higgy” to his grandchildren, Greg was a passionate supporter of Mike’s work in the bed industry and often contributed brand ideas. The brand is a celebration of his values: quality, kindness, and fairness.
Mike Nash explains: “Greg was my biggest supporter. When he was diagnosed with
Andy Parkin, Sales Director at Dura Beds, says: “The Higgy’s team understand what makes a retail range work. This brand has a strong story, emotional pull, and tangible benefits — a winning combination for long-term floor success.”
Why Retailers Should Stock Higgy’s
Purpose-led story customers connect with
• Easy-to-sell range with clear product tiers
• Proven materials and cooling technology
• Full POS, training, and in-store support
• 20% of Higgy’s earnings donated to UK health charities
See Higgy’s at the NBF Bed Show 2025
Visit the Dura Beds stand to meet the team, see the full brand identity, and experience the products first-hand.
To book a store visit or register interest, contact your Dura Beds agent or visit higgys.co.uk/retail.
Mike Nash Mike and Greg
Kris Wood
WHAT THE DATA SAYS ABOUT SLEEP, GENDER AND AGE: PURECARE’S SURVEY REVEALS FRESH WELLNESS INSIGHTS
Award winning bedding brand Purecare continues its deep dive into the science and sentiment behind sleep wellness.
Following two powerful instalments of its ongoing UK Sleep Study, this third chapter explores how gender and age shape the way we rest and what that means for the future of sleep wellness products.
“Understanding who is sleeping how and why is more than data analysis. It’s the foundation of creating products that help people sleep better, longer, and healthier,” says Paul Lake, Purecare UK and Europe.
Gender Differences: A Subtle but Significant Divide
Sleep is universal, but the experience is not. Our research revealed that men rated their sleep quality at an average of 6.46 out of 10, compared to 6.24 for women. While the gap is modest, it reflects a broader pattern. Women were also more likely than men to report sleeping less than six hours a night and were slightly more likely to describe experiencing disrupted sleep due to stress or external factors. This aligns with national research on mental load disparities and rest.
Notably, women were less likely to clean their mattress regularly, with 41.3 percent saying they never clean it, closely followed by 42.5 percent of men. This presents a health risk, but also an opportunity, especially for Purecare’s OmniGuard Advance 5 Sided Mattress Protector, which blocks allergens, moisture, bacteria and more. By pairing education with this high performance product, retailers can guide customers toward a cleaner, healthier sleep environment that can directly support improved wellness outcomes, particularly for those already struggling with rest quality.
How We Sleep: Gendered Routines and Sleeping Habits
When it comes to sleeping positions, over 70 percent of men and 68.6 percent of women prefer to sleep on their side, a key insight that helps explain the success of Purecare’s Wave and Nano pillows, both of which are engineered for optimal spinal alignment in side sleepers.
But sleeping arrangements also play a role in rest. While over 56 percent of men and 52 percent of women usually share their bed with a partner, 32 percent of women and 27.6 percent of men sleep alone. A smaller portion, around 7 percent of women and 6 percent of men, occasionally share their bed with children or pets. These shifting dynamics speak to the complexity of modern sleep routines and reinforce the importance of adaptable solutions such as cooling mattress protectors and supportive pillows designed to mitigate sleep disruptions caused by body heat or motion.
Mattress Protectors: Still Misunderstood
Despite the proven benefits of high quality mattress protectors, the data shows that they remain underappreciated. Only 24.6 percent of women and 24.2 percent of men said they believe mattress protectors improve sleep quality. The majority, over 54 percent, were “Not Sure.” This indicates a clear educational gap. Many consumers simply aren’t aware of how products like Purecare’s OmniGuard Advance help reduce allergy triggers, regulate temperature, and extend mattress life.
More concerning is that around 37 percent of women and 36 percent of men have experienced stains or spills they believe could have been prevented with a protector. Others reported issues such as allergens and odours, issues that OmniGuard is designed to help combat.
“We’re not just promoting products we’re addressing lifestyle habits and improving sleep hygiene,” says Paul. “Educating consumers about the why is just as important as the what.”
Ageing into Better Sleep?
Age also plays a key role. Respondents in the 46 to 55 age group reported the highest sleep quality, averaging 6.47 out of 10, while those aged 26 to 35 reported the lowest, at 6.23 out of 10. This supports broader trends suggesting that midlife, despite its stresses, may offer a more stabilised sleep routine as people better manage their environments and lifestyles.
Interestingly, older adults were more consistent in their mattress care habits, particularly with quarterly or annual cleaning routines, likely tied to increased wellness awareness or more disposable income. These consumers are also more open to investing in quality sleep products, aligning with Purecare’s premium product positioning.
Understanding who is sleeping how and why is more than data analysis. It’s the foundation of creating products that help people sleep better, longer, and healthier. ”
Where Opportunity Meets Insight
This demographic focused insight paints a clearer picture of the UK sleep market: one where wellness awareness is high, but practical behaviour change still lags behind. With over 99.8 percent of respondents stating that sleep is important to their wellbeing, but only around a quarter actively using sleep enhancing products like protectors, it’s evident there’s a huge opportunity for retailers and sleep brands to close the gap.
Purecare sees this as more than just a commercial opportunity. It’s a wellness mission. Products like the OmniGuard Advance 5 Sided Mattress Protector, which earned the prestigious Good Housekeeping Award, are not just premium accessories they are essential tools in improving the quality of everyday rest.
“Every insight from our study strengthens our commitment to innovate, educate, and advocate for better sleep,” Paul concludes. “We’ve led the way in the US, and now we’re bringing that same purpose driven approach to the UK and European markets.
“If you would like to find out how Purecare can help your store grow sales while supporting your customers’ wellness journey, visit us at the NBF Show in Hall 3. Meet the team, discover our award winning range, and explore how Purecare can elevate your in store sleep solutions.”
sales@purecarehome.co.uk
www.purecarehome.co.uk
A PURE SOLUTION
Bed and wellness brand PureLay is continuing to build on its momentum in the UK market with its simple philosophy resonating with British demand.
PureLay is on a mission to provide the UK mattress market a different alternative to meeting the needs of customers seeking solutions for heat buildup and better support. This aligns with the brand’s philosophy of “Better sleep leads to better wellbeing”.
It’s a philosophy that has resonated very quickly with the UK following a series of successful shows that have continued to raise the profile of the brand since its launch back at the January Furniture Show at the beginning of the year.
“We had a fantastic response during all four shows so far this year,” says Paul Lake, Purecare & PureLay UK and Europe. “So far, we’ve exhibited at JFS, the INDX Beds Show, The Spring Bed and Furniture Show, and the Manchester Furniture Show. They have been ideal platforms to introduce and now build the brand. We’re now working hard on maintaining our momentum and growing the brand further.”
Creating eye-catching products is one thing, but what lays beneath the surface is tailored to provide an optimal sleeping experience. Take its PureLay Ultimate BackCare Collection, which combines the cooling and breathable properties of PureLay Latex with natural fillings, including wool, cotton, cashmere, and silk, which is all designed to create a luxurious and temperature-regulating sleep experience.
PureLay’s products are designed specifically for those who prefer a firmer sleep surface, with the collection said to be the “ultimate back-care solution for wellnessconscious sleepers”. Furthermore, as hybrid mattresses, they combine the natural elasticity and breathability of PureLay Latex with a firm ortho-zoned pocket spring system—ensuring optimal spinal alignment, pressure relief, and airflow throughout the night.
“With a focus on revitalisation and energy restoration, we’re committed to creating sleep solutions that leave sleepers feeling refreshed each morning,” says Paul. “PureLay is designed to look great, feel extremely supportive while remaining comfortable, and offer a strong retail presence. Customers are actively seeking solutions for heat buildup and inadequate support.
“With this collection, we’ve answered that need by blending breathable, cooling materials with firm, orthopaedic support. The response so far has been brilliant. Retailers are excited about the wellness-driven approach we’re bringing to the market.”
PureLay is an exciting new option in the mattress market. ”
Moreover, PureLay also offers a range of unique latex mattress toppers, designed to provide an extra layer of breathability, comfort, and targeted support. These toppers, also made with PureLay Latex, enhance the sleeping experience by pressure points, and improving spinal alignment.
“Our new range is engineered for those who prioritise back care and firm support without compromising on comfort,” Paul added. “With fast delivery options, PureLay presents an excellent opportunity for sleep retailers looking to offer premium, wellnessfocused mattresses and accessories without long lead times. As the demand for natural, breathable, and supportive sleep solutions continues to grow, PureLay is an exciting new option in the mattress market.”
To find out more, contact sales@purelay.co.uk.
FEATURES
RECOGNISING THE HIGHGROVE DIFFERENCE
Cameron Hosking, Marketing Manager at Highgrove Beds, talks about recent investments, product innovation and key appointments.
The past year at beds and mattresses manufacturer Highgrove Beds has been one of expansion, innovation, and investment. The company continues to go from strength to strength, which is evident in its recent award win, being named Best Supplier for Delivery Service 2025 in the Big Furniture Awards, as voted by the industry.
“We’re proud to be recognised as Best Supplier for Delivery Service,” says Cameron. “At Highgrove Beds, we believe great products are only part of the story – exceptional service is what truly sets us apart.
“That’s why our FASTERSLEEP® delivery service, run entirely in-house with our own fleet, is central to everything we do – ensuring control, consistency, and dependable service retailers can build their businesses on. A big thank you to our dedicated Transport Team and everyone who helps keep Highgrove moving – and to our customers for recognising the difference.”
A big thank you to our dedicated Transport Team and everyone who helps keep Highgrove moving – and to our customers for recognising the difference. ”
Building the foundation for the award win has been Highgrove’s significant investment in logistics over the past 12 months. Cameron explains: “We’ve added four new vehicles to our transport fleet – two articulated lorries and two 12-tonne trucks – further strengthening our ability to deliver products quickly and reliably.”
From logistics to products and people, Highgrove Beds introduced a number of new headboard and bedframe designs, each tailored to meet the evolving needs of UK consumers, earlier this year the January Furniture Show 2025. Furthermore, Highgrove unveiled new additions to its PowerAdjust collection of adjustable beds, combining technology and comfort. “These new offerings reinforce our reputation for balancing craftsmanship with innovation,” Cameron continues.
“A number of key leadership appointments have helped shape our direction over the past year too, which includes myself at the latter end of 2024.”
Highgrove appointed Steaven Hodgson into the newly created role of Chief Product & Innovation Officer to bolster design development, while Paul Mason was appointed as National Key Accounts Manager to further strengthen
its relationships with major retail partners. Finally, Tim Short has been appointed as Area Sales Manager for the Midlands, which means the business now has a dedicated representation across every region in England, Scotland, and Wales.
“Our Sales and Marketing departments have also welcomed several new team members,” Cameron said. “The growing team reflects the company’s continued investment in people and partnerships – a recognition that the relationship between the manufacturer and customers, as much as products, drive long-term success.”
With success in mind, Highgrove Beds, which is a headline sponsor of the Bed Industry Awards, will be presenting its latest developments during the NBF Bed Show this month. “The event celebrates innovation and excellence across the sector – values that have shaped Highgrove’s approach for over two decades,” Cameron said.
“Please visit Highgrove at the NBF Bed Show on stands D20 & E40. We look forward to seeing you there.”
www.highgrovebeds.co.uk
Highgrove Field Sales Team
WELCOME TO THE REPUBLIC OF SLEEPPOWERED BY KOMFI INNOVATION
This September, Komfi returns to the National Bed Federation (NBF) Show with its strongest, most diverse line-up to date. Visitors to Stand E70 will experience an exciting portfolio of expertly designed collections, all made to meet today’s demands across comfort, wellness, and innovation.
The refreshed Infinity collection showcases refined detailing and next-generation materials across its Elite, Prestige, and Imperial models, whilst also featuring a premium hybrid model. Combining upgraded 4G foam for improved airflow, premium covers, and an optional Zip & Link feature, Infinity offers exceptional versatility and a premium sleep experience that meets the expectations of quality-driven customers.
Our new Vitality range continues to impress with its clean, contemporary aesthetics and high-performance specifications. It includes standout models like the Ultra Firm, Hybrid, and Vitality Max, all delivering comfort without compromise. With its combination of proven technology and broad market appeal, Vitality remains a key range for retailers seeking reliable, stylish sleep solutions.
Returning by popular demand, SleepShaper brings convenience and choice in equal measure. Reimagined with eight distinctive models, this roll-packed range is tailored for modern living and diverse sleep preferences. Its compact, boxed format makes SleepShaper ideal for both in-store and online retailers, offering consumers both comfort and practicality in one smart package. Designed with a focus on space-saving solutions, easy delivery, and quick setup, SleepShaper combines high-quality sleep technology with the convenience of roll-pack packaging. Whether for a main bedroom, guest room, or first-time buyers, this refreshed range is a perfect fit for today’s flexible lifestyles.
Completing the lineup is FlexiWell, Komfi’s wellness-focused adjustable collection. The collection was created to support spinal alignment, pressure relief, and restorative rest. Designed for those seeking a more personalised sleep experience, FlexiWell blends advanced adjustability with Komfi’s signature
comfort technologies, meeting the growing demand for wellness-inspired products with genuine clinical benefits.
In addition to showcasing its latest innovations, Komfi will be creating a welcoming space at Stand E70 where visitors can network, grab a drink, and connect with our team to learn more about what is currently setting Komfi apart. With a continued commitment to responsible manufacturing, sustainable materials, and meaningful product design, Komfi is shaping the future of sleep, and you’re invited to be part of it.
Hybrid Room Set Dressed
Excel Room Set Dressed
MAKING LIFE MORE COMFORTABLE
From game-changing spring innovations to semi-finished foam application, Leggett & Platt is the UK’s integrated supply partner of choice.
Leggett & Platt’s industry-leading capabilities enhance your product proposition, streamline processes, and boost financial performance. From top to bottom, our diverse portfolio of bedding components saves time, resources, and cost – eliminating hassles for a distinct market advantage. Our lean supply chain solutions foster strong customersupplier synergies, delivering better end-to-end planning, and providing you with greater efficiency and improved customer responsiveness.
Supply Chain Capabilities
By pairing state-of-the-art, vertically integrated businesses with world-class professionalism, Leggett & Platt has established itself as a leader in the UK spring industry – supporting its specialty-foam and bed-in-a-box offerings through an inhouse manufacturer serving the UK and Irish marketplaces. With an emphasis on scalability, we maintain a vast product capacity on-site to ensure we meet peak demand while maintaining just-in-time delivery. This proven, reliable, and supportive supply chain provides an added benefit to customers requiring flexibility.
We utilise these supply chain capabilities and pair them with a personal, flexible, local service to deliver customers a “global, yet local” strategy. This drives us to meet the challenges of an ever-changing and evolving landscape as we look to energise the market and help our customers succeed. Our overall approach makes Leggett & Platt an ideal partner for those seeking to source consistent, quality components and gain operational and lower working capital advantages from our value-add and supply chain solutions.
Operational Footprint and Capacities
Leggett & Platt continuously invests in new products and improved production processes to keep us at the forefront of the market. Our operational management is superb at streamlining costs to deliver higher value propositions and remain competitive.
A key aspect of our success in providing award-winning components throughout the European market is manufacturing locations such as Leggett & Platt Springs UK – a highly innovative facility filled with top-of-the-line production equipment and capabilities. Locations such as this allow us to improve productivity, streamline processes, and ultimately expand our manufacturing footprint.
Added-Value Manufacturing and SemiFinished Solutions
Leggett & Platt is one of the premier suppliers of added-value components in the world. Our efficient, sustainable processes and high-quality products provide mutually beneficial partnerships for customers. This has led to us receiving awards from two different furniture industry publications in 2025.
Semi-finished solutions such as innerspring and foam combinations eliminate the need for separate product deliveries, streamlining the supply chain by reducing transportation (as well as warehousing and inventory costs). These solutions can be compressed and rolled to reduce product and material handling, and decrease manufacturing costs and administration requirements while providing convenient, customised solutions.
To learn more about Leggett & Platt’s supply chain capabilities, operational footprint, and added-value products, capabilities, and technologies, visit us at The Bed Show, September 23-24, 2025.
WIEMANN HEADS FOR AUTUMN SHOWS
Award-winning German bedroom manufacturer, Wiemann, is exhibiting a wealth of stunning contemporary furniture this Autumn.
The company, which celebrates its 125th birthday later this year, will be at Autumn Long Point (Long Eaton, September 15-17), the NBF Bed Show (Telford, September 23-4) and the Autumn Furniture Show (Telford, October 8-9).
The Wiemann display at all events looks set to be the hot ticket as the team behind the brand will be showing off the quality products and customer service commitment behind its summer award success.
Wiemann is celebrating 125 years in business this Autumn. This comes just less than two years after marking the 20th anniversary of working with Litmus, a partnership which has seen the UK and Ireland become well established as Wiemann’s largest export market.
Litmus Furniture is Wiemann’s sole agent for the UK and Ireland. Managing director Simon Hewitt commented: “Wiemann has a long history of producing excellent quality, contemporary bedroom furniture being particularly known for clever design which offers a total bedroom solution to any size or style of home. Wiemann is a tried, trusted and reliable brand; qualities which are so important in today’s climate and which we value highly.
“We are passionate about producing furniture and backing it up with an enviable delivery, installation and customer service. We are excited to show off our products and catch up with friends and customers, new and existing, in the coming weeks.”
Kai Schwenke, Wiemann’s export manager, said: “Throughout Wiemann’s 125 years, colleagues across the business have consistently worked extremely hard to produce and deliver amazing products which are beautiful, practical and excellent quality. We look forward to continuing to uphold these benchmarks and sharing our ranges in the coming weeks.”
This Autumn brings opportunities to see some of Wiemann’s most popular and latest ranges, including Ohio, with multiple door options, classic New York featuring solid oak doors, super-versatile Phoenix and Dubai, an ultra-modern, classy range with sliding doors.
Kai said: “Customers particularly like the lighting on our ranges, which sets the products apart, creating a focus for a stunning bedroom. Ohio has eye-catching floor to ceiling lights, while the downlights on New York bring a touch of glamour. Dubai’s internal lighting behind smoky glass is sophisticated and trendsetting.”
For those who cannot get to the trade exhibitions, Wiemann has two permanent showrooms at Harlow, Essex, and Long Eaton, Nottinghamshire and appointments to view here can be made by emailing enquiries@wiemannuk.co.uk
Phoenix from Wiemann
Dubai from Wiemann
New York from Wiemann
In the next instalment of our series of interviews with agents and reps across the furnishings industry, we spoke with
Sarah Summers,
who shares an insight into her role and how online sales are having an effect on the high street.
Meet Sarah
I’ve been in the industry for 22 years and currently represent Harrison Spinks.
What drew you into the life of an agent/rep?
The freedom of being out and about. I am a people person, so meeting all types of people every day really appealed to me. My day consists of being on the road, visiting accounts, relationship building, training, building sales, arranging farm and factory visits and generally being the first port of call for the retailerssupplying a complete sales and support service.
What is the best part of your role?
Being part of a really successful business, building relationships and making great friends along the way.
What is the most difficult?
My area is quite large so sometimes the hours and time away from home, but it’s well worth the rewards.
Do you have any particular highlights so far?
Getting a chance to work in the USA and winning the Big Furniture Group Agent/Rep Award for the North West 2025.
What challenges do you think currently face agents/ reps in the furnishing industry?
Unfortunately, in certain sectors it’s a shrinking industry due to online sales. Family businesses are not handed down the generations as frequently as they once were.
What would you like to see change?
I’d like to see the ‘high street’ come back and more retail outlets.
What would help agents/reps more?
A limited range/product presence on the internet to drive footfall back into stores, although we have to also move with the times - catch 22 unfortunately.
What would you say to someone considering becoming an agent/rep?
Go for it! It’s rewarding and a great career, just make sure you get the right product or brand for yourself.
What is the most important attribute to have as an agent/rep and why?
Personality, persistence, adaptability, tenacity and a positive attitude. People buy people, which in turn sells your product.
Can you share something that irritates you the most as an agent/rep?
In my experience some retailers can be negative to a rep or agent and see their visits as a hindrance.
Can you share an insight into your plans for the year ahead?
We have some exciting plans ahead for our mattresses and the technology. We’re always striving for innovation at Harrison Spinks. My personal plans are to keep building strong relationships with all my customers, improving sales and winning more awards of course!
What’s the next big thing you are seeing in the industry and why?
The furniture and mattress arena are forever changing, there’s always a new spring, or filling that’s entering the market, with natural fibres gaining more interest at a fantastic rate. 100% recycling and sustainability is a huge interest to customers too and the end user moving forward.
www.linkedin.com/in/sarah-summers-8502a194/
FEATURES
THE BED EXPERT
George Sinclair, Owner at retailer Nimbus Beds, talks about high rents and greedy landlords, as well as how property costs are driving bed and mattress prices sky high.
The rising cost of beds and mattresses isn’t just down to raw materials or transport expenses. It’s increasingly tied to the soaring rents retailers are being forced to pay. Across the UK, commercial landlords have hiked rental rates to unprecedented levels, squeezing the margins of independent stores and national chains alike. The result? Higher prices at the till for consumers.
THE RETAIL SPACE SQUEEZE
For bed retailers, location matters. Being visible in a busy retail park or high street drives footfall, but these prime spots come at a premium. In recent years, landlords have demanded rent increases far above inflation, even as foot traffic in many shopping areas has declined. Retailers who choose to stay often face rental agreements that eat into profitability, forcing them to pass costs on to customers.
For smaller, family run bed shops, this can be especially crippling. Without the buying power of national chains, they already operate on tighter margins. When rents rise, their only options are to absorb the loss, which isn’t sustainable or increase prices to stay afloat.
THE DOMINO EFFECT ON PRICING
High rents don’t just affect the sticker price of a bed or mattress; they ripple through
the entire business model. Money that could be invested in better stock, improved showrooms, or customer service is instead funnelled into covering landlord demands. As these overheads rise, even competitive online pricing becomes harder to maintain. This creates an uneven playing field. Larger online-only retailers, who avoid the costs of physical storefronts, can undercut bricks-and-mortar stores but even they aren’t immune to rising warehouse rents and storage fees.
ARE LANDLORDS OUT OF TOUCH?
Many in the industry argue that landlords have been slow to adapt to the realities of modern retail. With online shopping taking a significant share of the market, expecting the same rent levels as pre-e-commerce days simply isn’t sustainable. Some landlords prefer to leave units empty rather than lower rent, a short-sighted approach that damages high streets and retail parks alike.
WHAT NEEDS TO CHANGE
If landlords want thriving retail tenants and steady long-term income, they must reconsider their pricing models. Flexible leases, turnover-based rents, or rent caps could help sustain businesses while keeping prices fair for consumers. Without such changes, more retailers will downsize, move to less accessible locations, or shut entirely.
The message is clear: when rent greed drives up operational costs, customers end up paying the price. And in the bed and mattress sector, where affordability and comfort should go hand in hand, that’s a wake-up call no one wants.
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If landlords want thriving retail tenants and steady long-term income, they must reconsider their pricing models.
FEATURES
LIVING IN DREAMLAND AS AWARD SUCCESS DRIVES GROWTH
Matthew Randle, General Manager at independent bed retailer Dreamland Bedding Centre, talks about award recognition success, community engagement, staff challenges and how onboarding a new supplier has delivered rapid results.
The past 12 months for Dreamland Bedding Centre has been one of significant growth – far beyond its own expectations and driven by being crowned National Bed Federation Small Retailer of the Year 2024, an accolade that has truly transformed the business on multiple levels.
“Winning the NBF Small Retailer of the Year Award last year marked more than just a milestone, it catalysed a period of accelerated growth, recognition, and renewed purpose for the business,” Matthew revealed. “It served as external validation not only of our commercial performance but also of our values-driven approach, and it has inspired us to raise the bar even further.
“While we’ve experienced intermittent days of zero sales, these have often been followed by exceptionally strong performances, highlighting the unpredictable nature of current consumer behaviour. Interestingly, where historically our trade was concentrated on weekends, we’ve seen a noticeable shift towards stronger weekday performance, with many weeks’ targets being achieved by Thursday.
“Notably, between weeks 7 and 11 this year, we recorded our highest year-on-year growth for a four-week period. Winning the NBF Small Retailer of the Year award has been truly transformative, massively enhancing our visibility, attracting new customers, and validating our operational and the strategic direction.”
Recognition didn’t stop there for the business. Dreamland has been finalists in a number of prestigious categories, including Business of the Year at the Community Awards, Midlands Retail, Leisure and Hospitality Business of the Year, and a Regional Sustainability Award. “These accolades represent more than individual or operational success—they reflect a team culture built on collaboration, integrity, and resilience,” Matthew continued.
“In recognition of that collective effort, we invited the entire team to attend our latest awards celebration. It was important to share that moment, because every success we’ve had is a direct result of their unwavering commitment to excellence, to our community, and to building a business that leads with purpose.”
And it’s the team at Dreamland that the company has continued to focus on, albeit with challenges along the way. “One of the most persistent and complex challenges we face is sustaining a viable staffing model that meets the demands of a dynamic retail environment while remaining financially and operationally sustainable,” Matthew said. “This balancing act involves navigating rising customer expectations; particularly around personalised service and product expertise, alongside mounting regulatory
and the markets economic pressure, including increased National Insurance contributions and the broader implications of wage inflation.”
Dreamland’s response has been both strategic and values-driven, as Matthew explains: “Recognising that long-term resilience lies in cultivating internal capability, we have strengthened our internal progression pathways to ensure that talent is identified, nurtured, and retained. An unexpected challenge has been introducing a staff uniform—something entirely new to our culture.
What appeared to be a relatively straightforward operational change met disproportionate resistance from a team member. It was a timely reminder that even seemingly minor changes can benefit from thoughtful leadership and considered communication.”
From staff to suppliers, Dreamland has been rewarded with its expansion into the higher-end of the market. Following a promising introduction to Enchanted House Beds at last year’s NBF show, the responses has exceeded expectations. “Expanding into the higher end of the market is always a calculated risk,” Matthew said. “The range has delivered consistent sales, strong margins, and contributed significantly to a rise in average order value.”
The company has also seen a significant change in supplier behaviour, particularly a rise in “aggressive stock offers”. In response, Dreamland has adapted its strategy by holding higher stock levels from core brands like Sleepeezee, Silentnight, and Sealy than at any point previously.
Winning the NBF Small Retailer of the Year award has been truly transformative.
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“This has paid dividends, particularly with customers who expect quick delivery, a segment that remains central to our business model,” Matthew added. “We’re also seeing the rise of own-label and white-label products across the industry. While commercially attractive for retailers, I find the sheer volume of rebranded or “exclusive” products increasingly confusing.
“From an ethical standpoint, I’ve deliberately chosen to stay with standardised, nationally recognised product names. I believe this supports price transparency, simplifies the buying process, and ultimately builds long-term trust in the customer relationship.”
Forging strong relationships stretches beyond customers too, as Dreamland fosters an approach to maximise community engagement. Matthew said: “Situated in an economically challenged area with high vacancy rates and historically low levels of inward investment, I’ve made a strategic decision to champion place-based regeneration. I now serve as a director of our local Community Forum and been appointed chair the Community Business Alliance.
“These groups aim to foster collaborative economic revitalisation and social cohesion across the town. I’ve also submitted an application in the initial round of the UK Shared Prosperity Fund to support digital infrastructure and education for local SMEs in the Highstreet.
“In parallel, I regularly contribute to policy dialogues—most recently at a roundtable hosted by the House of Commons at the Black Country Living Museum—where I shared insights with members of the Department for Business and Trade as part of their inquiry into small business strategy. These are long-term interventions designed to reposition the town as a destination, improve footfall, and support our commercial resilience.”
Furthermore, and on a personal level, Matthew was named Apprentice of the Year in the Leisure, Retail, and Hospitality category at the Ladder for the Black Country Awards, as well as shortlisted as a finalist at both the Chamber of Commerce Awards and the Dudley Mayor’s Business Award, while also being recognised from the Mayor of the West Midlands for his commitment to learning.
Looking ahead, Dreamland’s focus will be on balancing measurable, practical sustainability efforts with long-term economic and social resilience, as Matthew concludes: “We’re going to continue to grow as a business driven by values, guided by the principles of people, planet, and profitability in equal measure.”
www.dreamlandbedding.co.uk
Hatti is a head turner
Chris Moore, Commercial Director at Birlea, reveals a closer look at its new Hatti Bed.
SAY HELLO TO THE HATTI BED – SOFT, STYLISH, AND SERIOUSLY EYE-CATCHING!
The Hatti Bed is where cosy comfort meets standout design. Upholstered in a faux fur and paired with a natural wood frame, it’s a real statement piece that turns heads in any bedroom or showroom.
With a tall, padded headboard and a solid-slatted base, it’s as practical as it is beautiful. Quick to assemble and built to last, the Hatti is perfect for customers craving texture, warmth, and a touch of something different. Add the Hatti to your range today and visit www.birlea.com to learn more.
FEATURES
TAURUS TAKES THE LIMELIGHT
Barwell-based bed supplier
Limelight Beds has been busy developing new products and has announced the expansion of its popular Taurus range of bed frames.
The business has added to its white and grey painted options with a new waxed version that delivers more of a “rustic feel”.
“The pine wax finish is available with High & Low footend options in Single, Small Double, Double and King sizes like the other two colours,” Limelight said.
Stock is expected to arrive at the beginning of Q4 with Limelight now accepting preorders for shop floor models.
“We are always looking at new products and potential exclusive models for customers, whether that is wood, metal or fabric frames. We’re excited about the expansion of our popular Taurus family of bed frames.
“Please reach out to your reginal agent or the office for more details to see how we can help you,” the company added.
SLEEP GEEK SAYS
The Sleep Geek, aka James Wilson , talks about how to cure snoring.
I’ve just stepped away from a radio interview about new research suggesting that blowing into a conch shell (yes, really) could “cure” sleep apnoea.
Now, before every long-suffering bed partner starts Googling “what is a conch?” and “where can I buy one?”, let’s take a breath. This was a small study of just 30 people, all with moderate sleep apnoea. Results looked promising, but we’re a long way from swapping CPAP machines for seashells on the NHS.
Snoring and sleep apnoea are the bread-and-butter complaints I hear when I run sleep seminars. And over the years, I’ve seen some truly creative “solutions”:
A £60 straw on my desk right now that claims to train your airway.
The didgeridoo, which once had its own round of research hype.
Mouth taping.
Electric shock rings.
Mattress toppers that roll you over in your sleep.
If you snore and wake up feeling wiped out every day, there’s a proven treatment that works for most people, and it’s free. But it’s not glamorous, and it definitely doesn’t come from the beach. It’s called, getting tested for sleep apnoea.
Sleep apnoea is common, underdiagnosed, and potentially life-limiting. We don’t know the exact numbers living undiagnosed, it is at least 1.6 million people, but we know there are plenty of people with the symptoms who never seek help. Two big red flags:
1. You snore.
2. You feel exhausted during the day.
If that’s you, talk to your GP and ask for a referral to a sleep clinic. The NHS has effective, evidence-based treatments. You don’t need to buy a conch, a didgeridoo, or anything that flips you in your sleep.
And if your snoring isn’t caused by sleep apnoea? Good news, there’s still plenty you can try without shelling out (pun intended). For example:
• Cut down on alcohol.
• Eat well and exercise to lose excess weight.
• Avoid sleeping on your back, side-sleepers snore less.
• Try an adjustable bed to lift your head slightly.
• Rinse your sinuses before bed.
• A spoonful of olive oil (anti-inflammatory) might help.
• Even a cough sweet for bedtime dryness can work for some.
So, conch shell therapy might be a fun headline, but until the science catches up, stick to proven strategies. The sea might be calling, but for now, give your GP a ring instead.
About the Sleep Geek
James Wilson (AK The Sleep Geek) is a Sleep Educator & Practitioner and founder of kipmate. He is currently the sleep expert on ITV’s This Morning and has worked with the likes of Zurich, Next, Under Armour and West Ham United helping their people kip better. He offers training and certification for retailers, and a certification scheme for sleep products.
www.thesleepgeek.co.uk
FANTASTIC FOUR AT SLEEPSOUL
Michael Prime, Head of Marketing & PR, introduces four new high street exclusives.
Discover SleepSoul’s New High‑Street Exclusives In‑Store Only!
Say hello to Thea, Cosmic, Aries, and Juno — four brand-new High-Street Exclusive mattresses, now in stock and only available in store.
These exclusive models deliver standout support and sumptuous comfort: Thea brings refined relaxation, Cosmic offers plush weightless feel, Aries delivers firm all-round backing, and Juno provides dynamic support built to last.
Each mattress is crafted to convert showroom visits into confident purchases. Stock them today and offer in-store exclusivity that truly makes a difference.
These exclusive models deliver standout support and sumptuous comfort.
Visit www.sleepsoul.co.uk to view our wide range of mattresses.
See more at www.sleepsoul.furniturebrochure.com
Aries
Thea
Juno
Cosmic
VENEER IN ‘ERE’? ABSOLUTELY.
Why it’s time the UK embraced veneer as the hallmark of fine furniture — and left “solid oak snobbery” in the past.
It has been well over a year since Cófra made its debut at January Furniture Show in 2024 and the biggest challenge at that time was convincing the UK furniture trade that supply from Ukraine was possible.
With regular shipments now in place and deliveries by road taking just 5–6 days from loading at the factory, logistics are proven not only to be reliable but efficient. Now, with that groundwork done, the next chapter for this European oak supplier is tackling a challenge in mindset within the industry: the belief that veneer is inferior to solid oak.
Cófra observed first-hand, the general public’s interest in solid wood through market research when they showcased their products at Grand Designs Live in April 2024. There, at the self-build, home renovation exhibition, members of the public, architects and interior designers alike were all captivated by the stunning design of Cófra’s pieces. Construction of the product was a common question during conversations with prospective buyers, with a clear perception amongst some attendees that oak veneer was inferior. Christina Byrne, director from Cófra, explains: “People are so excited by our products because the designs are so strikingly different, but what consumers don’t realise is that they are different because they are made from veneer. The craftsmanship and design capabilities of our manufacturing partners in using veneer is exceptional.
“The misconception around veneers was probably reinforced by the well-known marketing campaign: ‘No veneer in ‘ere’, which dominated our tv screens almost a decade ago but if you look further back in history, you will find a different story entirely. Veneers have been used in the UK since the 17th century, maximising on the wood used from a single log and providing a much more sustainable method of furniture production. Following through to the 18th century, veneers resulted in some of the finest furniture ever produced. From intricate decorative bandings to masterful marquetry, veneer was the hallmark of the best cabinetmakers, not a shortcut or a price-cutting tactic.”
Moving on to today, the advantages of veneer are further still. Christina continues: “Solid wood is beautiful, but it comes with limitations: it moves, warps, and splits as it adjusts to changing humidity and temperature. Veneer, bonded to an inert substrate like MDF, is far more adaptable to modern living conditions - from underfloor heating to air conditioningwithout drying out or distorting. Using veneers is not only more sustainable but it allows for the highest-grade timber selection and creates a beautiful uninterrupted finish.”
Igor Chipak, export director from Cófra’s partnering supplier, added: “Veneer allows us to achieve a uniform texture and colour across the entire surface. In solid wood, natural patterns can sometimes be too contrasting or have knots and cracks which are not always desirable.”
As 18th century artisans taught us, high-quality oak veneer is also an extraordinary tool in a designer’s kit. It allows for precision techniques like book-matching, herringbone, sunbursts and reeded surfaces — effects
The misconception around veneers was probably reinforced by the well-known marketing campaign: ‘No veneer in ‘ere’, which dominated our tv screens almost a decade ago. ”
impossible to achieve consistently in solid planks without being wasteful or compromising stability.
This August, Cófra demonstrated again the eye-catching brilliance of European craftsmanship with the new and improved Só collection and the Ego table, now featuring a striking chamfered edge in veneer. “This subtle yet powerful detail reflects how our artisans continually push the boundaries of what veneer can achieve, proving it can be as much about artistry as it is about practicality,” Igor said.
“We create furniture people will be able to proudly pass on to the next generation. Using veneer, we juggle colours, shapes, textures and shadows like great artists. It is more labour intensive and requires more expensive, high-tech equipment than working with solid wood, but the final results are worth it.”
Solid oak will always have its place, but it’s time for the UK trade to provide more education around veneers and instil more confidence among consumers that veneer is not a compromise. “It’s a mark of design intelligence, sustainability, and true craftsmanship,” concludes Christina. “At Cófra, we’re ready to lead that conversation.”
Contact Christina at Christina@cofrafurniture.com to find out more. www.cofrafurniture.com
FURNITURE LINK’S AWARD-WINNING FORMULA
James McConnell, Managing Director at Furniture Link, reflects on winning a recent industry award, while highlighting its Direct Container Program.
With almost 30 years in the furniture industry, known for combining quality products with award winning service; Furniture Link has become a trusted supplier of upholstery, dining, bedroom, mattresses and occasional furniture across the UK and Ireland.
At the heart of the business is an experienced team - including dedicated and knowledgeable Area Sales Managers, friendly and efficient Customer Account Administrators, skilled warehouse staff, and professional delivery drivers - all working together to ensure a seamless customer experience from order to delivery.
Furniture Link operates its own fleet of trucks and also partners with leading couriers like TNT, DHL, and BJS to offer flexible delivery solutions for customers who need a direct-to-home delivery option; taking pressure off you as a retailer.
“Our dedicated DHD Team are here to process the order from start to finish ensuring first class customer service,” James said. “Meanwhile, our intuitive online ordering portal via www.furniturelinkuk.co.uk gives customers access to real-time stock updates, a live-stock checker, special portal discounts and order trackingall designed to save time and increase efficiency.”
A standout feature is the Direct Container Program, designed to help retailers take advantage of discounted bulk-buying prices while maintaining peace of mind. “All products undergo comprehensive quality control checks by our teams overseas and in the UK,
The feedback we’ve had from our retailers about our SmarTops dining ranges has been nothing short of amazing. ”
ensuring compliance with UK and EU regulations,” James continued.
“The entire logistics process, from overseas shipping to direct container delivery is managed on your behalf, and with payment in GBP you avoid currency exchange risks entirely.”
With a strong focus on innovation, Furniture Link constantly introduces new ideas and products, supported by monthly promotions, rebate and discount deals.
Stock holding capabilities and consistent award-winning customer service make Furniture Link a go-to choice for retailers looking for reliable supply and high-quality furniture, essential to a long-term partnership.
This is further endorsed by the business being named as the Best Dining Cabinet Supplier 2025 in the recent Big Furniture Awards, as voted by the industry. “Winning this award is a real boost as I spend a great deal of my time developing and testing our new collections ready for launch every January,” adds James.
“The feedback we’ve had from our retailers about our SmarTops dining ranges has been nothing short of amazing with more and more retailers recommending us to others within their peer group, and we are very grateful for their support.
“With modern design that’s not only stylish, but also incredibly durable and practical, have a look at our SmarTops dining collections recently launched including the Boston, Colorado, Terrazzo or Torino for 2025.
“Plus, not forgetting our oldest dining collection of Hampshire Oak dining and bedroom now in its 15th year and still going strong. If you want to find out more, please contact our friendly office team for more details on 01952 604960 or sales@furniturelinkuk.co.uk.”
UKRAINIAN FURNITURE MAKER INVITES UK PARTNERSHIPS
For more than three decades, a family-owned furniture factory in Western Ukraine, FURNITURE TOKABO LTD., has been quietly building a reputation that now stretches across much of Europe.
with natural oils that highlight the authenticity of the wood grain while ensuring environmentally conscious production. This approach resonates strongly with today’s customers who seek products that combine ecological responsibility with refined aesthetics.
A key strength of the company is its ability to meet the demands of volume buyers. With significant production capacity, advanced technology, and a skilled workforce, the factory consistently delivers large-scale orders without compromising on quality. This balance between capacity and craftsmanship has secured long-standing partnerships with major distributors and wholesalers across the EU— relationships built on trust, reliability, and shared values of sustainability.
Established on the principles of quality, sustainability, and style, the company has grown from a small family workshop into a trusted manufacturing partner for some of the largest wholesalers in the European Union.
At the heart of the business lies a simple philosophy: creating furniture that lasts. By combining time-honoured woodworking traditions with modern technologies, the factory produces collections that reflect both durability and contemporary design. Oak and beech, responsibly sourced from Ukrainian forests, form the foundation of the product range. These solid woods are enhanced with carefully integrated metal details, resulting in furniture that is both timeless and modern, capable of fitting seamlessly into a variety of interiors.
The company’s catalogue spans a wide array of home furniture: wardrobes, beds, and nightstands for the bedroom; chests of drawers, TV stands, and coffee tables for the living room; as well as dining tables and chairs. Each item is finished
Now, the company is turning its attention to the United Kingdom. Recognizing the UK’s dynamic retail landscape and growing consumer demand for natural, eco-friendly products, the factory is actively seeking to establish new wholesale partnerships. By offering a proven supply chain, competitive manufacturing standards, and furniture collections tailored to evolving market trends, the business is well positioned to support British wholesalers looking to enrich their portfolios with high-quality European products.
In an industry where heritage, reliability, and innovation must work hand in hand, this Ukrainian family business stands as a model of resilience and vision. As it prepares to enter the UK market, its commitment remains unchanged: to deliver furniture that embodies quality, ecology, and style.
For more information or to begin a discussion, email k.flekevchuk@furnituretokabo.com meblitokabo@gmail.com or visit the website.
FEATURES
Scatter Box continues to grow and evolve
Caroline Horgan, CEO and Founder of Scatter Box, continues the conversation about its natural evolution.
Part of Abbeylands Furniture — which has been serving customers since 1959 — Scatter Box carries a sense of trust and a legacy of quality. “When I founded Scatter Box, my aim was to bring art and colour into everyday living spaces,” Caroline said. “I wanted to offer joy, character, and a tactile sense of design through thoughtfully made pieces.”
What began as a soft furnishings company, Scatter Box has evolved into a vibrant, design-led interiors brand that helps people turn their house into a home. “This year marks an exciting new chapter for us,” Caroline said. “While some might call it a relaunch, we see it as a natural evolution. We’ve expanded beyond our current categories to include lighting, accessories, furniture, and curtains. These additions don’t change who we are — they build on our existing foundation and allow us to offer even more ways for people to express their personal style at home.”
This season, Scatter Box’s vision was clear: to create a collection that offers both luxury and versatility, while appealing to a wide range of tastes and colour palettes. Each theme is designed to stand alone or be layered with others, offering flexibility and individuality.
Reintroducing furniture and curtains has allowed us to present a more complete design story. ”
“Every piece is thoughtfully crafted to combine texture, tone, and tactile detail in a way that elevates everyday interiors,” Caroline said. “This latest collection brings that vision to life through five distinct design stories, each with its own mood and character:
• Tobacco Luxe brings warmth and richness with its earthy palette and boucle textures — ideal for grounded, contemporary interiors.
• Hushed Haven is all about soft, soothing luxury, with plush velvets and calm neutral tones.
• Slate Noir introduces a modern edge, with monochrome contrasts and confident architectural designs.
• Atelier Print celebrates colour and movement with expressive, hand-painted designs that make a joyful impact.
“The feedback so far has been incredibly encouraging. Our long-standing retail partners have embraced the new direction with genuine enthusiasm. The response to our lighting and accessories ranges has been particularly strong. Likewise, reintroducing furniture and curtains has allowed us to present a more complete design story. These additions help customers create layered, harmonious spaces where every element feels thoughtfully considered.”
Caroline added that this expansion isn’t just about product lines; it’s about “purpose” as the company aims to provide “cohesive, curated collections that bring joy, enhance interiors, and deliver lasting value”.
“As we look ahead, I feel more excited than ever. Scatter Box continues to grow and evolve, staying true to its roots while embracing the future of modern interior design. We’re proud of the journey so far — and even more inspired by what lies ahead.”
FEATURES
Whitemeadow Celebrates Double Award Win and Gears Up for September In-House Show
These accolades recognise the strength of British design, craftsmanship, and innovation. Standing as a testament to the skill, passion, and dedication of the entire Whitemeadow team. “As one of the UK’s largest independent upholstery manufacturers, we’ve stayed committed to producing high-quality, design-led products here in Britain for over 30 years,” says Daniel Oscroft, Sales & Marketing Director.
“To receive not just one, but two awards this year is a real endorsement of our team’s hard work and commitment. We’re deeply grateful to everyone who voted for us - recognition like this keeps us inspired and driving forward.”
Remaining privately owned has allowed Whitemeadow to maintain agility, integrity, and a customer-focused approachqualities that continue to resonate with Its retail partners. “Every piece we design and craft begins with purpose, shaped by emerging trends and consumer insight, but always staying true to our uncompromising standards,” Daniel adds.
“Over the past two years, we’ve seen strong and steady growth, particularly in the independent retail sector, following a series of successful new product launches at the January Furniture Show.
Whitemeadow is thrilled to announce an outstanding start to the year, having already secured two prestigious industry awards - Best UK Manufacturer 2025 and Best Fabric Upholstery Supplier.
“We plan to continue this momentum in 2025 with a pipeline of commercially focused ranges designed to offer a compelling, competitive edge.”
From 15th – 17th September, Whitemeadow will be hosting Its In-House Show, where the company looks forward to welcoming Its trusted partners.
“We’ll be showcasing some uplifting new product, with the aim to help refresh some floor displays ready for the Autumn-Winter season that’s right around the corner,” Daniel said.
“Hosted at our very own showroom in Nottinghamshire, we’re ready to launch fresh designs, connect with partners, and further strengthen our position as a leader in UK-made upholstery.
“Winning these awards is a proud moment - but it’s also fuel for what comes next. We remain as committed as ever to raising the bar for British manufacturing, supporting local skills, and delivering excellence for our partners and their customers.”
www.whitemeadow.com
Nico Large Chaise Sofa With Table
Elton Corner Sofa Taylor Natural
AUTUMN LONG POINT 2025
The Long Eaton Guild’s Autumn Long Point Exhibition takes place from 15-17 September 2025 and will showcase an array of new designs, covering a wide selection of upholstery, cabinets, bedroom furniture and accessories.
Long Eaton has been home to fine upholstery for over a century, and since 2014 has been officially recognised as the UK Centre of Quality Upholstery Manufacturing. Each exhibition features over 30 leading manufacturers and suppliers, including Guild members and specially invited guest brands.
Iain James will be showcasing a new large media wall unit in Burr Oak, which will be available in bespoke sizing and in a multitude of finishes. A large collection of English made furniture including occasional pieces in the unique and rarely seen Burr Elm will be featured at the event. As for G Plan, a new range of Ergoform chairs will be on display, featuring swivel functions to an innovative gliding and rocking motion along with heated seats. Monte Carlo by Duresta is an exceptionally modern design, with clean lines, beautiful fluted details and an impeccable metal plinth, while Parker Knoll is showcasing its redefined models, now featuring Power Plus options to Heated Seats.
Abode are introducing its own Abode Sofa Collection, alongside its new IL Bedroom, LP Dining & Living Ranges, while Baker Furniture is presenting its new Arthouse collection. At The Helm and Hydeline are showing its biggest autumn launch, while Hartmann Möbelwerke will be displaying new products including The AUDRA range of living and dining furniture. Couch & Co will be launching a new upholstery collection, Wiemann are showcasing its most popular and latest ranges, including Ohio, and WEBS Training are attending to talk apprenticeships.
“Long Point is known as the UK’s most relaxed and welcoming trade furniture event – a space where manufacturers and retailers can connect, collaborate, and discover something new,” the organisers said.
“We look forward to welcoming you to Long Point.”
www.longeatonguild.co.uk/longpoint/
Baker Furniture
G Plan
Hartmann
Couch & Co
Parker Knoll
Wiemann
Duresta
Iain James Furniture
A TRUSTED SOFA MAKER
David Gundry, founder of David Gundry Upholstery, shares an insight into the family business in a tribute after being recognised with a recent industry accolade.
After 20 years in the furniture industry and working his way up to Works Director at the original Buoyant Upholstery, in 1973 David and his wife Glennis fulfilled their dream of starting their own company producing high class quality bespoke furniture. Some 10 years on, their son Paul joined the Long Eaton-based company and is now Managing Director, while David concentrates on design and development, with the Gundry family upholding the same dedication and high values today.
The business also continues to evolve and push the
boundaries of precision and elegance through its products and ongoing craftsmanship – a core pillar within its ethos.
“We pride ourselves in remaining true to our core values; working with traditional artisan craftsmanship and mastery, sourcing and selecting the finest materials available, as well as providing exceptional customer service,” David said.
“We hope that each unique and carefully constructed piece will find a treasured place in our customer’s homes, and be enjoyed by them, their friends and their families now and for years to come.”
With each bespoke piece of furniture made, David said that only the “finest materials” are selected. He continued: “The commitment of our team of highly skilled crafts men and women contribute to producing our exquisite ranges of furniture. We’re proud to manufacture beautiful classic and inspirational contemporary designs, which reflect individual tastes and lifestyles.
“Equally important is what can’t be seen too. All frames are guaranteed for 25 years and are 100% made from selected hardwoods. Each one is glued, screwed and dowelled, resulting in a strong, secure finish. In addition, the industryleading fully coil-sprung mesh top unit is selected for comfort and longevity.”
From frames to fabrics, David Gundry Upholstery sources its stylish fabrics from the finest mills around the world, which are upholstered with “unrivalled pattern-matching expertise”. “They are cut and tailored by hand, and all valances are hand sewn,” David added. “An extensive range of trimmings are available too, which add a subtle twist, or a flash of excitement to each iconic customisation if required.
“We are able to tailor our range to meet customer’s special requirements, a bespoke product in every sense of the word; height, depth and width can be adjusted.”
Earlier this year, David Gundry Upholstery unveiled many new fabrics as part of its 2025 collection, as well as introducing its new Marlow collection to its range of handmade bespoke sofas and chairs. Furthermore, and more-recently, the company was named as the Best Upholstery Supplier (Bespoke/High Quality) 2025 in the Big Furniture Awards, as voted by the industry.
We would like to thank the retailers that have voted for us. ”
“It’s been a busy year for us so far with new collections and fabric introductions, which have all been extremely popular,” David said. “To top that off, being recognised as the Best Upholstery Supplier in our bespoke field is truly an honour.
“We would like to thank the retailers that have voted for us. We’re a family business and we have supplied furniture to the retail trade for 53 years, always with the emphasis of making high quality bespoke furniture, so we are very proud to receive this award.”
The business is now preparing for this month’s Autumn Long Point exhibition, which takes place from 15-17 September 2025. Visitors attending can find David Gundry Upholstery in Harrington Mills on Leopold Street.
“If you have any questions or would simply like to discuss any aspects of our company or products, we are always delighted to hear from you,” David said. “Please do come and see us during Long Point, we’re excited to welcome you to our showroom.”
For more information or to arrange a visit, please call +44 (0)115 972 9147 or email enquiries@davidgundry.com
FEATURES IMAGE FURNISHINGS REINFORCES MARKET LEADERSHIP WITH DESIGN-LED, READY-TO-DELIVER COLLECTIONS
In August, Image Furnishings once again underscored its position as a leader in Ireland’s trade furniture sector, unveiling its latest collections to an enthusiastic audience of retailers, commercial buyers, and fit-out professionals.
Known for its unique ability to marry cutting-edge design with dependable, practical service, the company continues to set the benchmark for style, quality, and readiness to deliver.
This year’s showcase built on the brand’s reputation for blending contemporary aesthetics with everyday functionality. The 2025 collection received widespread praise for its fresh, market-driven look and its relevance to real-world interiors— both residential and commercial. Visitors were greeted by a carefully curated display of recliners, sofas, accent chairs, and sofa beds, each piece reflecting Image Furnishings’ signature focus on comfort, versatility, and visual appeal. The selection demonstrated a keen awareness of evolving customer tastes while remaining grounded in the practical needs of the trade.
A standout feature of the brand’s offering remains its stock-first approach—a strategy that was a central talking point among attendees. By maintaining healthy stock levels of its most in-demand and trend-responsive pieces, Image Furnishings provides its partners with faster turnaround times, reliable supply, and reduced risk of delivery delays. In an industry where speed and dependability can make the difference between winning or losing a sale, this approach is a decisive advantage.
Many trade professionals who visited the stand commented on how this operational model makes Image Furnishings an invaluable partner. Not only does it allow retailers to respond quickly to customer demand, but it also provides peace of mind in a marketplace still feeling the aftershocks of global supply chain disruptions. Buyers also praised the brand’s streamlined ordering process, proactive communication, and commitment to meeting agreed delivery schedules.
Throughout the event, Stand E6 was a constant hive of activity. The Image Furnishings team welcomed a steady flow of visitors keen to discuss product details, explore finish options, and talk through delivery logistics. Conversations often extended beyond individual product lines, touching on long-term supply arrangements and collaborative opportunities. The company’s approachable, solutions-focused manner further cemented its reputation as a trusted partner that understands the realities of doing business in today’s competitive environment.
The event proved to be more than just a showcase—it was a relationship-building exercise that strengthened existing partnerships and ignited new ones. The positive response confirmed that Image Furnishings continues to strike the right balance between on-trend design and operational excellence, making it the go-to supplier for businesses seeking to combine style with efficiency.
For those unable to attend in person, the full 2025 collection is available to explore online at www.imagefurnishings.com. With a commitment to innovation, service, and in-stock readiness, Image Furnishings is well-positioned to help its trade partners thrive in the year ahead. www.imagefurnishings.com
Avriio Makes a Statement at INDX & Debuts at IFHS 2025
In a market where style, comfort, and durability rarely converge, Avriio is proving that modern furniture can be all three—and more. Fresh from a series of successful 2025 product launches, the brand made a powerful impact this August, impressing at the INDX Furniture Show in the UK and marking its first-ever appearance at the Irish Furniture and Home Show (IFHS) in Dublin.
These dual showcases not only demonstrated Avriio’s design excellence but also confirmed its position as one of the most exciting names in contemporary upholstered furniture across Ireland, the UK, and beyond.
At both shows, Avriio unveiled its latest 2025 collection—a meticulously curated range that blends refined elegance with real-world practicality. Highlights included plush, sculptural and innovative sofas, each designed with the end user in mind.
At INDX, industry insiders praised the sophisticated aesthetics, clean lines, and rich textures that have become Avriio hallmarks. In Dublin, IFHS attendees—many encountering the brand in person for the first time—were impressed by the versatility and commercial appeal of the range. The debut created a buzz among Irish retailers eager to bring Avriio’s designs to their showrooms.
Craftsmanship with Confidence
One of Avriio’s most powerful calling cards—spotlighted at both events—is its uncompromising commitment to quality. Every frame in the 2025 collection comes with an industry-leading 10-year warranty, a promise that reflects both engineering precision and the use of premium materials.
Visitors to the stands could see and feel the difference: refined stitching, balanced proportions, and finishes that marry durability with tactile luxury. This attention to detail has earned Avriio a growing base of loyal customers.
Avriio has its sights set on anticipating the next wave in upholstery furniture.
The 2025 launches showcased at IFHS and INDX reflect the shift toward sustainability, adaptability, and timeless appeal. With responsibly sourced, richly textured fabrics and meticulous attention to design, each piece is built to ensure beauty and durability for years to come.
The result is a range that speaks to customers who value both style and substance—a collection designed to evolve alongside modern lifestyle. Beyond product innovation, Avriio used both trade shows to deepen relationships with retailers and design professionals. In Dublin, the IFHS debut was an opportunity to introduce the brand’s vision to the Irish market, offering personalised support and insights to new partners who, for many, got to witness the brand in person for the first time
A Confident Step Into the Future
With a string of well-received launches, a high-profile UK showcase, and a landmark Irish Furniture and Homewares Show debut, Avriio is entering the second half of 2025 with remarkable momentum. More than just selling furniture, the brand is delivering lasting value, design inspiration, and peace of mind—qualities that will continue to set Avriio apart in the evolving world of contemporary upholstered furniture. www.avriio.com
Corfu Sectional & Veria Swivel Chair by Avriio
Avriio - Kastoria
FEATURES SOFA SOURCE TO EXHIBIT AT FURNITURE CHINA 2025
Sofa Source is set to take centre stage this September at the Shanghai New International Expo Centre (SNIEC), where it will unveil its latest designs at Furniture China 2025.
Renowned for combining exceptional craftsmanship with forward-thinking design, the company will use the event not only to showcase its newest collections but also to strengthen relationships with partners worldwide.
For Sofa Source, exhibiting in Shanghai is a strategic opportunity to demonstrate its leadership in the global furniture market. The brand will present a carefully curated range that reflects its ongoing commitment to quality, comfort, and style, while offering practical solutions for retailers, designers, and wholesalers looking to differentiate their product lines.
With a strong reputation for listening to customer needs and delivering tailored solutions, Sofa Source views this exhibition as a place to create lasting partnerships. At Hall 6, Stand E6E08, visitors will discover an expertly curated selection that embodies the company’s dedication to design excellence, premium craftsmanship, and functional comfort. From sleek, contemporary silhouettes to timeless classics, each piece is created to meet the demands of today’s diverse markets while staying true to the brand’s signature quality and style.
On-site, Sofa Source’s team of experts will guide visitors through the collections, share the design inspiration behind each product, and offer informed advice on materials, finishes, and configurations. Whether sourcing entirely new ranges or enhancing existing product lines, buyers will find fresh, high-quality additions tailored to their needs — along with the opportunity to forge long-term collaborations with a trusted industry partner.
Sofa Source believes that strong, enduring business relationships are the cornerstone of success. The company approaches Furniture China as a collaborative space — one where listening to customers is as important as presenting its own vision.
This focus on partnership means working closely with retailers, designers, and wholesalers to identify mutually beneficial opportunities. Whether through tailored solutions, exclusive agreements, or collaborative product development, Sofa Source aims to create value that extends far beyond the exhibition floor.
An Invitation to Connect
Sofa Source invites all attendees of Furniture China 2025 to visit Hall 6 – Stand E6E08 and experience its latest offerings first-hand. Those wishing to arrange dedicated meetings during the event are encouraged to contact the Sales Team in advance for tailored discussions and private previews.
With the countdown to September underway, Sofa Source is preparing to bring its vision, creativity, and expertise to one of the industry’s most important stages. The team looks forward to welcoming visitors in Shanghai and forging new connections that will help shape the future of furniture design.
For meeting arrangements, please contact: Stephen Murphy – Head of Sales, Sofa Source +353 87 757 8965
stephen@sofasource.com / www.sofasource.com
Alina Sofa Source
Banbury by Sofa Source
Director’s Guide to Handling Debt and Pressure
Nicole Sharples, Director of Business Helpline Group, looks into how handle debt, creditors and HMRC pressure in the furniture industry.
When a furniture business begins to struggle financially, pressure from creditors often follows fast. It can start with polite reminders, but can quickly escalate to legal letters, statutory demands, and even the threat of winding-up petitions. For directors already under stress, it can feel relentless.
In this second article of our three-part series, we look at the creditor landscape facing furniture businesses today, the specific risks in this industry, and how directors can take back control before it’s too late.
Who Are Your Creditors - and Why the Pressure Mounts
Most furniture companies will deal with a range of creditors, but three groups tend to present the most urgent pressure.
First, trade suppliers. These are often relied upon for 30, 60, or even 90-day terms. If cashflow tightens, even missing a single payment can trigger credit account closures or withheld stock, which in turn makes fulfilling future orders impossible.
Next comes HMRC. Tax arrears are one of the biggest triggers for insolvency. If you fall behind on VAT, PAYE, or Corporation Tax, HMRC will begin enforcement steps. This might include penalty notices, payment demands, and in some cases, issuing a winding-up petition.
Then there are banks and finance providers. If your company has an overdraft, asset finance or a Bounce Back Loan, even minor issues like missed repayments or covenant breaches can escalate quickly. And if you’ve signed personal guarantees, the implications can reach beyond the business itself.
The Escalation Path: From Late Payment to Legal Threats
Creditor pressure often follows a familiar pattern. It may start with a friendly reminder or a follow-up email. But if the debt is not resolved, this can progress to solicitor’s letters, formal demand notices, or County Court Judgments (CCJs). In serious cases, you might receive a statutory demand, a legal document that gives you 21 days to pay, or face court action.
The most serious step is a winding-up petition. This is a public and formal attempt to close your company and force liquidation. At this stage, your business bank account may be frozen and operations come to a halt.
It is essential that directors recognise the warning signs early and take proactive steps to prevent the situation from spiralling.
How to Handle Creditor Pressure Without Making Things Worse
It’s natural to want to avoid confrontation, especially when dealing with suppliers or finance partners you’ve built relationships with over years. But silence is the worst approach. Communication, even when the news isn’t good, shows willingness and professionalism.
With suppliers, a realistic and consistent repayment proposal can often buy you time. Being upfront about your position may help maintain stock supply or keep your account open for longer.
When it comes to HMRC, a formal Time to Pay arrangement can allow you to spread outstanding tax across affordable instalments, typically over 6 to 12 months. These agreements need to be carefully presented, a rushed or unrealistic offer may be declined, leaving you back at square one.
For directors facing multiple creditor threats, a Company Voluntary Arrangement (CVA) may be an option. This formal process allows you to freeze creditor action and repay what you can over a longer period, without closing the business. While not right for everyone, it can be a powerful tool for businesses with strong fundamentals and the right support.
Why Furniture Businesses Are Especially Vulnerable
Furniture businesses face a unique combination of risks that make them particularly exposed when cashflow tightens. Long lead times, large order values, and the need to carry significant stock all put pressure on working capital.
Customer deposits can become a liability, particularly if the business cannot fulfil orders. And supplier relationships, often built on trust and trade terms, can evaporate quickly if a payment is missed.
This delicate balance means even a short-term cashflow problem can cause major disruption and sometimes lead to irreversible collapse.
When to Seek Help
If you’re losing sleep over overdue invoices, finding it difficult to pay suppliers on time, or starting to avoid HMRC calls, now is the time to act. An insolvency practitioner can help you review your financial position, understand your legal responsibilities, and explore every possible route, from informal repayment plans to formal restructuring or liquidation if needed.
Most furniture companies will deal with a range of creditors, but three groups tend to present the most urgent pressure.
The key is not waiting too long. The earlier you take advice, the more options you’ll have and the less likely you are to face personal consequences.
Final Thoughts
Facing pressure from creditors is one of the toughest parts of running a business, especially in a sector as demanding as furniture. But you don’t have to go through it alone. With the right guidance, many businesses recover or exit in a way that protects both directors and customers.
In the final article of this series, we’ll look at the personal side of business closure, what it means for you as a director, the emotional toll of insolvency, and how to protect your future beyond the company.
About the Author
Nicole Sharples, Director at Business Helpline Group. With over 15 years of experience guiding UK directors through financial difficulty, Nicole combines legal expertise with real-world empathy and practical advice.
Sustainability Spotlight
In the next part of our ongoing sustainable series, we take a look at how Parador’s Modular ONE flooring is setting a new standard in sustainable, high performance flooring.
In an era where sustainability is a foundation of both residential and commercial design, flooring has taken on new importance. It’s no longer just about aesthetics – today’s professionals demand flooring that delivers environmental integrity, long-term durability, and practical installation. According to recent studies, over 52 % of LEED-certified building projects in North America and Europe now specify PVC-free (eco-friendly) flooring products. Global flooring brand PARADOR has answered the call with its pioneering Modular ONE collection – a range that has pioneered resilient, plasticiser-free flooring, offering the organic beauty of wood without compromising durability or healthy living.
“Making greener choices and reducing one’s carbon footprint is more important than ever, especially when selecting the foundation of our buildings. Designers don’t want to compromise - they want flooring that is as sustainable as it is stylish, that combines high design with environmental awareness,” says Neel Bradham, CEO at Parador. “Responding to this demand, our award-winning Modular ONE collection is free from PVC (the single most environmentally damaging of all plastics) and plasticisers. From the raw materials we choose to our supply chains and the working conditions of our employees, Parador is actively committed to designing flooring solutions with minimal impact on the environment.”
SET THE TONE OF A SPACE WITH DESIGN-LED FLOORING
Bradham states, “It’s no secret the materials used underfoot set the tone of a space. Beautiful office, retail, and hospitality interiors – which align with a brand’s identity and elevate customer experiences – start with the floor. At Parador, our highly skilled and experienced team manufacture and supply stylish, long-lasting flooring solutions tailored to high-traffic commercial environments.
“Our mission is to be a conduit of expression for creatives, and with our bespoke capabilities, anything is possible. By choosing Parador, interior designers, architects, property developers, and hospitality professionals are invited to bring their unique visions to life, engaging in the flooring design process from start to finish.”
SEAMLESSLY COMBINING AESTHETICS WITH ECO-FRIENDLY SOLUTIONS
Bradham shares, “Parador’s sustainability initiatives have yielded significant environmental benefits. Modular ONE flooring is made using FSC-certified wood, which ensures responsible forest management and helps preserve biodiversity. The production process for Modular ONE is designed to be energy-efficient, reducing carbon emissions by 20% compared to traditional manufacturing methods. Paving the way for sustainability in flooring design, we are proud to be consistently improving as a brand towards a more sustainable future.”
PRACTICAL INNOVATION FOR PROFESSIONALS
Modular ONE is engineered with professionals in mind. Its robust click system makes for fast, frustration-free fitting without the need for adhesives – ideal for floating installation in clean builds or rapid refurbishments. For even greater performance in high-traffic areas, a glue-down option is also available.
“Parador’s comprehensive range of flooring solutions are designed with ease of installation in mind,” says Bradham. “Our innovative click systems make for a straightforward, secure fit, reducing on-site time and hassle. That means projects can stay on track and on budget.
More than a single product, Modular ONE combines high design with sustainability. By choosing Parador’s Modular ONE flooring, designers are not only investing in a beautiful and durable product but also supporting a brand that prioritises the health of the planet. www.parador.de/en/
“Suitable for both residential and commercial settings, Modular ONE delivers the natural look and warmth of wood without compromising on performance. Whether chosen for a private home or a high-traffic public space, it offers a quiet, comfortable underfoot feel thanks to its integrated sound insulation and intelligent construction.”
Reward in Rejuvenation
Nick Oettinger, CEO at TFR Group, talks about the key benefits behind its Rejuvenation Service.
The Furniture Recycling Group, or TFR Group, is a circular economy specialist, diverting 100% of mattresses produced from landfill in the UK. The company provides mattress recycling and mattress rejuvenation solutions, which includes full logistics and material handling services, creating a circular economy for mattresses and its component parts as a sustainable alternative.
One such option the group offers is its Rejuvenation Service.
“We offer a high rejuvenation rate to online mattress retailers for comfort guarantee returns, helping to protect asset value and revenue from losses incurred, complete with a full and transparent audit trail,” Nick said. “Ancillary items (pillows, duvets, weighted blankets, mattress protectors, mattress toppers and bedding sets) are now able to be rejuvenated, cleaned and repackaged for resale too.”
According to TFR Group, retailers lose around £60 million every single year in returns through its comfort guarantee. “Through our high rejuvenation rate, this helps recoup some of the loss,” Nick says. “We currently process around 2,000 mattress per week and achieve between a 70-80% pass rate. This process is completed by our bespoke sanitisation machine, built by our in-house R&D team.”
With plans to expand the service across the UK and Europe, Nick reveals the finer details of how it all works. “When your customer decides to return their mattress under a comfort guarantee return process, you will you send them into us.
“Your logistics partners can support with quality customer service at the point of collection, to preserve your brand quality and we work alongside the logistics team to ensure they collect the mattress, with each asset wrapped and tagged before being bulked and transferred to preserve asset value.”
The mattresses arrive at its facility, where they are individually put through TFR Group’s bespoke and robust quality assurance process. “A pass/fail criteria is pre-agreed
with you to meet the unique needs of each client, and data including photographic evidence is stored and held on a specially designed portal that can be accessed live by each client,” Nick continues.
“Any mattresses that fail will be put through fully auditable recycling processes. Failed mattresses can be resized or repaired to increase pass rate for customers, if applicable.”
Nick added that the company is fully aware that sales profiles on rejuvenated mattresses do not match ones from brands. He said: “We’ve developed the ability to resize removable cover mattresses to match the sales profiles of rejuvenated mattresses.
“The mattresses that pass the set criteria for rejuvenation go on to be completely sanitised in our in-house developed sanitisation system. 100% of the surface area of every mattress is treated and cleansed through our three-process sanitisation system.
“All mattresses with removable covers go through a unique process, with covers removed and washed.
“A final quality assurance check is undertaken after treatment. The mattress is then repackaged with branded labels to customer specifications, then palletised and returned for resale. We also have the capability to roll mattresses too, if required.”
TFR Group, which has delivered an “excellent year of growth”, has seen the demand for its services rise along with the
growing movement of reused product acceptance in mattresses. “It’s been an excellent year of growth for us, and we’re looking to build on our momentum, “Nick said. “We’re noticing an increase in the recognition of the revenue that can be achieved for customers through correctly dealing with returns, as well as an increase in acceptance from consumers to purchase reused products.”
As Nick already highlighted, there are key benefits to its Rejuvenation Service that include traceability, brand protection and integrity, as well as minimising loses from returns and maximising revenue. Furthermore, comprehensive data gathering enables analysis of returns, showcasing a more informed insight.
“As a company that pioneers circular economy principals, we’re delighted that Rejuvenation of Mattresses is now becoming the norm and it is allowing customers to purchase good mattresses at a more affordable prices at a time where the cost of living is pushing more people in society nearer to furniture poverty, Nick added.
“Whilst generating needed income for retailers from returns that would otherwise have been a pure cost, circular economy works when everybody benefits, which our service allows. Get in touch with us today to find out more.”
We’re delighted that Rejuvenation of Mattresses is now becoming the norm.
COATS THREADS TOMORROW WITH SUSTAINABLE INNOVATION FEATURES
Chris Dearing, Group Sustainability Director at Coats, shares an insight into its pioneering high-performance solutions for a circular, low-carbon bedding and furniture industry.
At Coats, a global leader in industrial thread manufacturing for over 250 years, we’ve earned the trust of industry leaders by combining innovation, reliability, and performance. As the silent backbone of mattresses, cushions, and sofas, our threads are now central to building a more sustainable future. With operations in 50+ countries, a presence in over 100 markets, and partnerships with 2,000+ global brands, Coats is more than a supplier—we’re a transformation partner. We help redefine how materials are made, used, and reused by embedding sustainability into both innovation and performance. We partner with brands who share the same commitment to sustainability as Coats—together driving a more sustainable future.
We lead the bedding and furniture industry with customised, quality-driven solutions and strong sustainability commitments. From product design to collaboration across the value chain, sustainability is in our DNA. As regulatory and consumer expectations rise, we continue to invest in R&D to deliver high-performance products aligned with evolving environmental benchmarks.
Sustainability isn’t a layer we add—it’s the thread that holds everything together. Our Coats EcoVerde™ range, one of the world’s most extensive collections of 100% recycled, high-performance threads, proves that environmental responsibility and exceptional performance can go hand in hand. Trusted by leading bedding and upholstery manufacturers, Coats EcoVerde delivers strength, durability, and design flexibility—while meeting the highest environmental standards. Its performance is on par with virgin materials, reinforcing our belief that the future of textiles lies in smarter choices, not compromises.
Our diverse sustainable product portfolio also includes Coats EcoCycle™ HTN, a hightenacity, water-dissolvable thread designed to simplify the disassembly of complex technical textiles, such as mattresses and padded upholstery. It dissolves under industrial wash conditions—typically at around 110 °C—making material separation fast, scalable, and efficient, and supporting seamless end-of-life recycling in industrial facilities.
Since 2022, we have reduced our Scope 1 and 2 emissions by more than 50%, and we are on track to increase our use of non-virgin oil-based materials from 46% today to 60% by 2026. Our teams continue to explore bio-based alternatives, pioneer circular models, and invest in innovative technologies to reduce energy and water consumption across the production process. Every product innovation we deliver is measured not just by performance metrics—but by its environmental impact and contribution to a shared, sustainable future.
At the heart of Coats lies a lasting commitment to trust—built on consistent delivery, forward-looking insight, and a shared sense of purpose. Our customers rely on us for quality without compromise and a deep understanding of evolving markets and regulations. This commitment has earned us global recognition: top-tier sustainability ratings from CDP, MSCI, and Sustainalytics, and designation as a 2024 European Climate Leader by the Financial Times and Statista.
As sustainability continues to shape the future of this sector, Coats is pioneering solutions that bring together circular design, materials science, and decades of expertise. We help transform even the smallest components—like the thread inside a mattress—into tools for a more responsible world.
Our goal is not only to minimise our environmental impact but also to empower customers across the furniture and bedding market to reach their sustainability targets. Coats EcoVerde and EcoCycle HTN offer practical pathways to circularity, turning sustainability challenges into opportunities for differentiation.
A PRINT JOURNEY
Big Furniture Group takes a trip to Buxton Press to celebrate three years of print.
This month marked a milestone for Big Furniture Group magazine. It’s three years to the month that our very first printed edition was published. Over that time, our print readership has grown to an industry-leading number of 4.5k subscribers. Ever since launching in print, BFG has worked with Buxton Press – one of the country’s leading print houses. In fact, they print a staggering 50 million publications a year!
In honour of marking our three-year milestone, we decided it was time to do the tour and see just how the BFG magazine gets printed. It’s quite an amazing process! Arriving in Buxton, on edge of the Peak District National Park, and at a height of over 1,000ft, the town is the joint highest market town in England, while also known for its ‘healing’ spa waters.
pages per day and runs through 18,000 sheets of paper an hour. It’s an impressive operation. Furthermore, around 20,000 aluminum plates are used a month. As an example, a 132-page BFG magazine would require 72 plates – and that’s just for the text.
All the attention to detail is conducted at the beginning of the process, making sure each job runs as efficiently as possible across the four presses that are installed. Watching the freshly printed paper sheets fly out of the press line is like you’re about to launch into hyper speed sitting in the cockpit of the Millenium Falcon (sorry, a Star Wars geeky moment!) In fact, the sheets whiz through the press at a speedy 45mph.
Alongside the press machinery, with Buxton recently investing £4.9m in a new press machine that was mid-way through installation upon our visit, the facility has other machinery for folding, binding and packaging, as well as experienced staff dedicated to specific divisions of the process.
“At Buxton we have installed the latest available press
A short, uphill, walk around the corner from the train station is home to the Buxton Press printing facility. It holds one of the largest XMF servers in Europe and can process up to 10,000
technology and our fleet of Heidelberg presses have been carefully selected for their overall performance, speed, reliability, efficiency and of course, exceptional print quality,” Lindsay Frost, Head of Marketing at Buxton Press, told us.
“We’re certified to FSC and PEFC Chain of Custody Standards too. This allows clients to display an appropriate label in their publications to indicate that the paper used is certified and from a responsible source.
“We are also happy to support our clients however possible. As a leading printer, we take great pride working with many customers across a variety of industries. It’s been a pleasure to oversee the journey Big Furniture Group magazine has gone on so far, watching the editions grow, alongside its readership.”
From September 2022’s first edition of 52 pages, to an all-time high of 148 pages last month, Big Furniture Group magazine continues to set the standard. Well, we think so anyway. What’s more, Buxton are happy to support any queries relating to print, distribution and circulation via a letter of fact, further endorsing our print audience and quality.
“With all our clients, we know when they say what they print, they mean it,” Lindsay said. “The same can be said for BFG. It’s been a privilege to print an industry-leading magazine for the past three years and we look forward to many more years as a trusted partner.”
As Big Furniture Group continues to evolve and grow, you can rest assured that our print quality is of highest standard and we are bucking the trend by increasing our print circulation by the thousands, when our competitors are decreasing. We’re committed to print and reporting on the latest furnishing industry news, so share your story and watch it fly through the press – or stars if you’re a Skywalker!
MEBLE POLSKA 2026: THE PREMIER GLOBAL HUB FOR THE FURNITURE INDUSTRY
MEBLE POLSKA, held annually in Poznań, Poland, has solidified its status as the world’s largest and most comprehensive presentation of the Polish furniture industry’s excellence. Scheduled for February 24-27, 2026, this prestigious event continues its tradition as one of Europe’s leading B2B furniture sourcing fairs.
Spanning 10 halls and an expansive 60,000 square meters, the 2025 edition featured nearly 400 companies and brands from 17 countries, underscoring the event’s vast scale and diversity. With over 16,500 visitors from 71 countries—58% of whom travelled from abroad—the fair is a truly international platform that connects professionals from every corner of the globe.
STRONG MOMENTUM WITH OVER 80% OF SPACE ALREADY BOOKED
The growing confidence of exhibitors was evident early, with more than 80% of the 2025 exhibition space already reserved for MEBLE POLSKA 2026. This robust uptake by major players evidences the fair’s unmatched ability to generate business and foster lucrative partnerships. Leading Polish manufacturers, along with rising international brands, have expressed commitment to the 2026 event, with some even expanding their presence compared to previous years. The event’s leadership anticipates that the 2026 edition may surpass its predecessor in size and impact, supported by additional available exhibition space ready to meet demand.
WHY EXHIBIT AT MEBLE POLSKA 2026?
For exhibitors, MEBLE POLSKA presents an unparalleled opportunity to showcase the latest collections for the upcoming season to an influential audience of wholesale furniture buyers, retail chains, and distributors from around the world. With professional-only access ensuring a quality visitor base, the fair attracts key decision-makers from prominent buying groups and furniture chains across Europe, North America, the Middle East, Africa, and Asia. Companies benefit not only from sales opportunities but also from networking, market insight, and participation in a vibrant industry community.
The fair’s global character is one of its biggest assets. Notably, the 2025 event saw remarkable growth in attendance from promising export markets such as the United States (with a 173% increase), India (140%), and the United Arab Emirates. The organizers strategically focus on these regions alongside African countries, recognizing their immense growth potential. Through targeted promotional campaigns, MEBLE POLSKA is actively facilitating deeper market penetration for
Polish furniture exporters worldwide. This broad international reach makes it a compelling event for exhibitors aiming to expand their global footprint.
EXCLUSIVE HOSTED BUYERS PROGRAM
Furniture buyers visiting MEBLE POLSKA gain access to a vast variety of products, encompassing all price segments and styles—from affordable chipboard furniture to high-end solid wood and upholstered pieces. With exhibitors spanning multiple categories including case furniture, chairs, tables, and mattresses, buyers can compare many options in one place, streamlining sourcing processes and enabling direct contract negotiations.
To enhance the purchasing experience, MEBLE POLSKA offers a Hosted Buyers Program tailored for representatives of buying groups, furniture store chains, and wholesalers with significant turnover. Selected participants receive benefits such as free multiple-entry tickets, assistance in arranging business meetings, dedicated on-site support, and even hotel accommodation. This program is designed to maximize the value and efficiency of buyers’ participation, further encouraging international trade connections within this dynamic marketplace.
LEARNING AND NETWORKING OPPORTUNITIES
Beyond exhibiting and buying, MEBLE POLSKA serves as an educational hub. The event hosts lectures and training sessions conducted by industry experts, covering market trends, design protection, sales strategies, and business development. Additionally, social and networking events, such as international cocktail parties, provide informal platforms for forging new partnerships and collaborations.
When organising MEBLE POLSKA, our primary focus centres on ensuring the right group of visitorsspecifically furniture buyers, representatives of purchasing groups, and networks of wholesalers and furniture showrooms from key markets. This strategic approach has proven successful, as evidenced by our consistent ability to attract highquality professional visitors who possess significant decision-making power and substantial purchasing budgets. -
”Józef Szyszka, director of the MEBLE POLSKA trade fair
JOIN MEBLE POLSKA 2026
With over 80% of space already booked and an acclaimed track record of record-breaking attendance and global participation, MEBLE POLSKA 2026 promises to elevate the furniture sourcing experience even further. Exhibitors eager to showcase their innovations to an international audience and buyers seeking the latest offerings from Poland’s foremost producers are encouraged to secure their participation soon. This is the definitive event for anyone involved in the furniture industry who aims to thrive in a competitive, globalized market.
For more information and to register as an exhibitor or visitor, please visit the official MEBLE POLSKA website.
www.meblepolska.pl/en/
Gallery Direct
Bringing style, substance and cohesive design to the season, Gallery Direct introduces four key furniture ranges in September, each crafted to complement the new AW25 aesthetic. One such range includes Malvern. A harmonious blend of classic design and everyday functionality. Made from premium oak solids and veneers, Malvern’s clean lines and neutral finish suit both traditional and modern interiors. The range spans living, dining and bedroom, offering reliable style across the home. www.gallerydirect.co.uk
Shire Beds
At the heart of Shire Beds’ success is its unique approach to own branding. Rather than promoting their own label, Shire Beds focuses on empowering other brands to shine. This means offering fully bespoke product lines, personalised point-of-sale materials, and a collaborative approach to design and development. Every element—from the structure of a divan base to the stitching on a luxury mattress—can be customised. The result? Retailers gain exclusive products that align with their brand’s identity and meet the exact needs of their customers. www.shirebeds.furniturebrochure.com
Birlea
The Hatti Bed is where cosy comfort meets standout design. Upholstered in a faux fur and paired with a natural wood frame, it’s a real statement piece that turns heads in any bedroom or showroom. With a tall, padded headboard and a solid-slatted base, it’s as practical as it is beautiful. Quick to assemble and built to last, the Hatti is perfect for customers craving texture, warmth, and a touch of something different. www.birlea.furniturebrochure.com
THE FLOORING SHOW 2025 FEATURES
Join thousands of industry professionals at the UK’s ultimate flooring event, where over 400 top-tier brands will showcase the latest innovations across carpet, LVT, laminate, wood, vinyl, cork, adhesives, tools, and more.
WHAT’S ON SHOW?
Whether you’re sourcing new products, placing orders, or discovering the next big trend, The Flooring Show is your once-a-year opportunity to do serious business with the biggest names in flooring — all under one roof.
Here’s what to expect:
• Discover 400+ leading UK and international flooring brands
• Learn from expert-led demos, masterclasses, and hands-on training sessions
• Connect with key decisionmakers, buyers, and designers from across the industry
• Explore the newest tools, techniques, and technologies shaping the future of flooring
BIGGEST LINE-UP YET
The Flooring Show’s exhibitors span the breadth of the flooring industry, attracting manufacturers and suppliers of carpet, wood, laminate, luxury vinyl tile, tools, accessories, and services, software, machinery and tools.
The names that you know and love are back, and there are also new names to discover, including: Abingdon Flooring, Associated Weavers, Ball & Young, Bostik, Cormar Carpets, Egger, Elements/Textures LVT, F Ball & Co, Furlong Flooring, Interfloor, Invictus, Karndean, Kellars, Lifestyle Floors, Likewise Flooring, Mapei, Tarkett, Unilin Flooring, Victoria Carpets, and many more.
DEMO ZONE
Returning for 2025, the Demo Zone, hosted by the Flooring Industry Training Association (FITA) co-founded by the Contract Flooring Association (CFA) and the National Institute of Carpet and Floorlayers (NICF), is your go-to destination for hands-on expertise and live product action.
Located in Hall B, this interactive feature offers a packed timetable of free demonstrations, giving you the chance to watch leading professionals showcase the latest tools, products, and installation techniques.
Whether you’re a fitter looking to sharpen your skills or a retailer wanting to understand product performance, the Demo Zone is the perfect place to pick up expert tips, practical insights, and real-world advice.
Here’s the 2025 timetable:
SUNDAY 21ST SEPTEMBER
10:00-10:30
10:30-11:30
12:00-12:30
12:30-13:15
13:15-13:45
13:45-14:45
15:15-16:00
16:00-16:30
Subfloor Moisture Solutions
Smoothing Compounds
Carpet Underlay Installation
Stretch Fit Carpet Installation - including Power
Stretching
Carpet Seaming
Hand sewn bullnose and stairs overview
Floating Floor Systems Installation
Engineered Wood Floor Installation
MONDAY 22ND SEPTEMBER
10:00-10:30
10:30-11:30
12:00-13:15
13:30-14:45
14:45-15:15
15:15- 15:45
15:45-16:30
Subfloor Moisture Solutions
Smoothing Compounds
Fabricated and Acoustic Underlays
Luxury Vinyl Tile Installation
Flooring Adhesives Selection
Domestic Vinyl Installation
Commercial Sheet Vinyl and Linoleum Installation
TUESDAY 23RD SEPTEMBER
10:00-10:45
11:00-12:15
12:30-13:30
13:45-14:15
14:30-15:00
Floating Floor Systems Installation
Fabricated and Acoustic Underlays
Luxury Vinyl Tile Installation
Carpet Seaming
Commercial Sheet Vinyl and Linoleum Installation
WOOL TRENDS CENTRE
The Campaign for Wool and the Wool Carpet Focus Group will be collaborating once again in the Wool Trends Centre in Hall C, showcasing British and New Zealand wools. Visitors can head to Hall C where they can explore a carefully curated display of the latest wool carpet trends from a selection of leading wool flooring suppliers, including organic textures, natural wool colours, bright shades for plains and patterning and ’carpet art’ for hallways and stair areas.
DESIGN SPOTLIGHT
The Design Spotlight returns for its second year, and will be hosted in Hall Q. This dedicated space features innovative residential and commercial flooring solutions. This initiative caters to those seeking unique, design-driven innovations and curates an inclusive environment for our architects and interior designers to explore the latest, most exciting residential and contract flooring products on the market and exchange their creative flare.
FITTER OF THE YEAR
NICF’s Fitter of the Year competition returns with a focus on LVT. The final will take place over the Sunday and Monday of the show, and will see the finalists compete in a series of tests.
The winner’s presentation ceremony will take place on 4.30 on Monday, and they will receive a cheque for £2000, a trophy and some great prizes.
The following five people have progressed to the Finals this year are:
HAYDEN BARR - Lake District, Cumbria
WESLEY BROCKLESBY - Wakefield, West Yorkshire
DANIEL JONES - Didcot, Oxfordshire
NEIL MACKAY - York, England
DEAN WHITE - Cornwall, England
NEW FOR 2025
We’re excited to unveil the brand-new Hall Q Bar, launching at The Flooring Show 2025.
Designed as a vibrant social hub, this new addition offers the perfect place to take a break, grab a drink, and catch up with colleagues or clients. Whether you’re looking to unwind after exploring the show or meet new contacts in a relaxed setting, the Hall Q Bar is your go-to destination for informal networking and great conversation.
REGISTRATION
The Flooring Show is a trade-only event and is free for industry professionals. Register by visiting www.theflooringshow.com and completing the online registration form. This will grant fast track access to the show and a free show guide on arrival.
ESSENTIAL INFORMATION:
VENUE: Harrogate Convention Centre, King’s Rd, Harrogate, HG1 5LA
DATES: Sunday 21 September - Tuesday 23 September 2025
This month we’re asking retailers: Do you have business interruption insurance?
Harrison & Brown
Yes, I do have business interruption insurance. To be honest, I didn’t really think much about it until Covid hit. During those dark days of closure and furlough (a word I’d never even heard before!) my local insurance broker was brilliant. I’d also taken out legal assistance, so once it was confirmed I could claim, they took the reins and handled everything for me. When the payout finally came through, it was such a huge help. I’ve kept the cover ever since, I know another pandemic wouldn’t be included, but it still gives me that bit of peace of mind that if something drastic did happen, there’s at least a little safety net.
Home World – Mattress & Bed Centres
Regarding business interruption insurance we do have it through our property company (we are our own landlord). It covers us for any rent loss. We also have the retail business covered too with interruption insurance; however, it didn’t help with the Covid lockdowns.
Mattressman
For Mattressman, business interruption insurance is an important utility to have. It gives us reassurance that we’re protected from consequential losses arising from a variety of different events. For example, if we’re unable to trade due to fire or other business critical events, we know that any loss in profit is covered. With an increasing portfolio of stores across the country - this is vital for our business.
Yes, we do have business interruption insurance. We’ve experienced the value of it first-hand when we had a break-in and had to temporarily close. It was a very stressful and traumatic situation, but knowing we had insurance gave us real peace of mind. The insurer was supportive, and the financial help allowed us to focus on getting the business back up and running rather than worrying about immediate losses. It’s one of those things you hope you never need to use, but in that instance, it was an invaluable source of relief..
Millie & Jones
At the moment, we don’t have business interruption insurance in place. We’ve looked into it, and while I can see the value for larger, more established businesses, we’ve prioritised investment into growth and resilience within the business itself. That said, as Millie & Jones scales, it’s definitely something we would consider in the future, particularly given how reliant we are on supply chains and fulfilment partners. The more we grow, the more important that kind of cover could become.
Land of Beds
At Land of Beds, business interruption insurance gives us real peace of mind. If the unexpected happened, such as a fire, flood or major disruption, it means we could still take care of our customers and our team. It’s something we hope we never need, but it’s reassuring to know it’s there!
PRESENTING PEAKPOCKET™
Mike Crowshaw, Managing Director at Peak Converters, details more about its innovative new sprung cushion, the PeakPocket™.
Last month, the UK’s leading foam and fibre converter Peak Converters opened up the factory doors as Big Furniture Group got an insight into all things foam and fibre. September’s follow up article shifts the attention from factory processes, software statistics and mountains of ready-togo foam blocks, to drilling down on one of its most recent innovations –the PeakPocket™ sprung sofa cushion.
Known for its outstanding customer service and innovative, high-quality foam and fibre products, Peak Converters are key suppliers of upholstery kits to the trade and have produced millions of kits and cushions for some of the largest furniture, caravan, and mobile home manufacturers in the UK for over 50 years.
With PeakPocket™, the company is further solidifying its position as the go-to partner for innovative, highperformance, eco-friendly foam and fibre solutions. “Earlier this year at the Furniture Components Expo, we unveiled our new fully recyclable sprung sofa cushion, the PeakPocket™,” Mike said.
“The cushion incorporates a simplified design that allows every component to be easily disassembled for recycling at the end of its life. All the fibre within the product is made from recycled materials created from plastic bottles.
“As well as being eco-friendly, the cushion is sturdy, offering comparable longevity and comfort levels to traditional foam and fibre cushions.”
As a development partner to many of the soft furnishing industry’s leading
suppliers, the new cushion is a celebration of collaboration with both Wade Springs and more latterly, Think Group (formerly Texfelt), who are a leader in resilient fibres and sustainable non-wovens.
“This new partnership will allow Peak to offer more resilient, innovative, and environmentally friendly fibre solutions to our customers, improving product durability,” continues Mike. “We’ve been extremely pleased with the reaction since its launch and we’re now looking to build on this momentum.”
Peak Converters also offer Upholstery Kits, which provide all the necessary materials upholsterers need in one package. The kits typically include foam padding, which comes in various thicknesses and densities, giving shape and comfort to the piece, as well as cushioning material. This is placed between the foam and the outer fabric, which helps to smooth out any irregularities and gives the upholstery a more polished appearance.
“It’s our ‘bread and butter’,” adds Mike. “From humble market-stall beginnings to becoming an award-winning, leading supplier of upholstery kits and cushions to some of the UK’s largest furniture manufacturers, our dedicated team convert hundreds of thousands of foam and fibre products for a wide variety of industries every year.”
Recognised for its ongoing innovation and success, Peak Converters was recently awarded the ‘Excellence in Sustainability’ accolade by the British Furniture Association for its commitment to sustainable manufacturing.
“We were honoured to receive the ‘Excellence in Sustainability’ award during this year’s Furniture Component Expo,” Mike said. “It’s a proud milestone for the business with sustainability a key component in our operations.
“The last five years have been transformative for our business as we have re-focussed, built our team, invested heavily in improving our productivity, and become a more sustainable business. Since last Autumn, savings in energy from our solar panels equate to 21 tonnes of Co2 emissions, the same as planting 1,278 trees.
“We often put energy we source back to the grid too, which includes around 40% of solar energy since April. We have completed our electric car investment where every car is now electric with charging stations at the factory, while we are also looking at potentially introducing electric trucks to our fleet.
“We are continuing to go paperless throughout the factory and we only have a few zones left, which will be completed by the end of this year and we’re constantly upgrading and investing in our machinery to make it more energy efficient too.
“We recently embarked on a major machine refurbishment programme, which includes upgrades to advanced machine monitoring software. These improvements are aimed at increasing production efficiencies, reducing lead times, and delivering even greater value to customers. Plans for the next few years include further investment in machinery and IIoT technologies to increase capacity and reduce machine downtime.”
For now, the focus remains on growing its PeakPocket™ sprung sofa cushion, as Mike concluded: “We’re excited about our next phase of growth and our new PeakPocket™ technology is just the start.
“We look forward to continuing to work with our customers and to keep raising the standards in foam and fibre solutions. Get in touch with us today to find out more about PeakPocket™.”
As well as being eco-friendly, the cushion is sturdy, offering comparable longevity and comfort levels to traditional foam and fibre cushions.
Henrik Pontoppidan, Director of S2U Design, talks about tapping into the hidden CGI and rendering resources of Vietnam – and how to hit the ground running for new launches.
So, you’re a retailer or wholesaler importing furniture from Vietnam… If you’re like most, then some — or all — of the thoughts below have probably crossed your mind. At S2U Design, tackling this type of challenge for clients is what we do every day:
“Arrrgh – updates from the manufacturer change every day. Can we, for once, get reliable information??!!”
Not likely by just sending emails from your office. You need someone here on the ground, ready to sit face-to-face with the factory boss when it matters.
“How can my competition sell so cheap? They’re also buying in Vietnam…” Chances are you’re paying too much. The difference comes from being here, speaking to — and building rapport with — the boss in the factory.
“How can I plan anything if I can’t depend on lead times?!” You can’t. But you can make them far more dependable by being in the factory and getting commitments directly from decision-makers – face to face.
These are some points I’ve touched on in previous Letters from Vietnam. But here’s one I haven’t yet covered — and it may well be a game changer:
The Marketing Head Start You Didn’t Know You Could Have
How can you have a perfect package of images for marketing your new launches months before production finishes — so you can hit the ground running the moment stock arrives?
For many importers, this sounds like an unrealistic fairy tale. But it isn’t — it’s entirely possible here in Vietnam. Oh, how I wish I had this resource when I imported to the UK at OAKEA Furniture!
Here’s what I’ve learned from living and working here for over 15 years: Vietnam is a quiet global marketing powerhouse. Household names like LEGO, Hyundai, and many major Western supermarket chains already have marketing presentations made here. Spend time in the expat community and you’ll meet marketing managers for big global agencies who have relocated to Vietnam.
Why? Because these companies have spotted exactly what I see every day: a welleducated, highly competent workforce in this sector — flexible, eager to learn, and working at far lower wages than Western counterparts. The result is a thriving scene of foreign-owned marketing companies, some employing hundreds of graphic designers, CGI specialists, and project managers, continually building Vietnam’s human resource base.
Rendering and CGI –Vietnam Style
This hidden resource isn’t just about brochures and ad campaigns. It includes top-notch rendering and CGI.
At S2U Design we work with carefully selected individuals – skilled whiz kids who are experts in groundbreaking CGI and AI applications, able to turn requests around at speed and follow briefs to a tee. And due to the marketing powerhouse Vietnam has become, the skills are here in abundance.
The days are over where you’d wait for production samples to arrive, then book an expensive photographer, arrange a studio, style the set, edit the shots — all while your new launch sits in your warehouse for months before you can start selling online.
You’ve basically got two ways to approach it:
1. Find companies online from your home country — and pay too much for results that are slow, mediocre, or wrong because things get lost in translation.
2. Work with someone on the ground who deals directly with CGI talent, briefs them properly, and checks every detail before you see the final files.
Option 2 is what we do at S2U Design. It’s the difference between “something to work with” and “ready-to-launch perfection” — delivered fast, accurate, and at surprisingly low cost.
Proof in Practice
Obviously, I can’t show you examples of imagery for designs already in production. But for this article, to demonstrate what you can get in one week in Vietnam for less than £150, I had images made last week. For £500, your own complete range could be ready to upload with detail shots from multiple angles, dimensions, and more.
The aim? Sell half your new launch before it lands. Imagine what that would do for cash flow.
Last month I wrote about designing our own range from scratch — with each component optimised for efficient production, lower cost, and better appearance than the competition. This month, I’m showing you an additional competitive advantage you can tap into: launchready imagery before your container even leaves the factory.
The Bonus You Might Like
I’ll be cheeky and tell you the FOB prices for the furniture in these demo images start at just $30 — with only beds and wardrobes priced over $100 — and yes, the range is up for grabs.
The same local talent pool that created those images can make your next launch stand out — whether it’s a single hero shot or a full room set for your e-commerce site.
Your Move
Whether it’s pricing, lead times, product development, or tapping into Vietnam’s creative talent pool for marketing, I’m here to help you get the results you want — faster, better, and for less than you might think.
henrik@s2udesign.com www.s2udesign.com
FEATURES
Paul Wray, Managing Director of Modern Outlook Furniture, talks about its strategic expansion, as the UK-based sourcing firm strengthens its global presence with new China QC hub and enhanced digital platform.
We are excited to announce a significant milestone in our company’s growth with the official launch of our China-based subsidiary in Dalingshan, Dongguan, China, alongside the debut of our new website: www.modern-outlook.co.uk
STRENGTHENING QUALITY ASSURANCE CAPABILITIES
Our new Dongguan office serves as a dedicated QC/QA hub, offering End-to-end inspection services (pre-production, in-process, and pre-shipment) for furniture buyers sourcing from China.
Factory compliance support, helping manufacturers across South and North China and Southeast Asia implement robust quality management systems. On-theground expertise, with bilingual QC specialists ensuring seamless communication and adherence to EU/UK standards.
UK OFFICE EXPANDED SOURCING SOLUTIONS
While our UK team continues to lead procurement and supplier management for Southeast Asia, the China office adds a critical layer of real-time quality oversight, reducing risks for our clients.
INTRODUCING OUR NEW DIGITAL PLATFORM:
www.modern-outlook.co.uk
To complement this expansion, we’ve launched a user-friendly website featuring:
• Transparent service outlines for QC, sourcing, and supply chain support. Resource hub with insights on navigating Asian manufacturing. Streamlined contact tools for project enquiries.
WHY PARTNER WITH US?
Proximity + Expertise: Local QC teams in China paired with UK-based sourcing strategists.
• End-to-End Solutions: From factory audits to final shipment inspections.
This dual launch underscores our commitment to bridging global markets with reliability and transparency. Explore our services today at www.modern-outlook. co.uk or contact us to discuss your project needs.
While our UK team continues to lead procurement and supplier management for Southeast Asia, the China office adds a critical layer of real-time quality oversight, reducing risks for our clients.
Modern Outlook Furniture stands ready to support businesses of all sizes in their procurement endeavours from China, offering comprehensive Quality Control services to ensure successful project outcomes. Should you wish to explore how we can assist you in avoiding potential challenges and setbacks, please do not hesitate to contact us.
paulw@modernoutlook.cn www.modern-outlook.co.uk
https://www.linkedin.com/in/paul-wray-79403935/
FEATURES
Letter from Ireland
Darren Bastin,
Sales Director Ireland
& Northern
Ireland at RetailSystem,
talks about why there is something special in the air at IFHS.
There’s something about the Irish Furniture and Home Show that’s hard to describe unless you’ve been, a mix of energy, innovation, and community spirit that reminds you exactly why this industry is so special.
This year’s show was no exception. In fact, it felt like the best yet.
Held over three bustling days, the National Indoor Arena, Blanchardstown was packed with the very best of Irish and international furniture, bedding, and homeware brands. Contemporary comfort to classic craftsmanship, IFHS 2025 delivered a brilliant cross-section of everything our sector has to offer. And judging by the footfall, the appetite for quality retailing is stronger than ever.
For me, the real highlight was the people. It was lovely to reconnect with familiar faces, long standing customers and friends, and just as rewarding to meet so many new ones. There’s a certain kind of conversation that only happens in person, where ideas spark and partnerships take root. That’s the magic of events like IFHS.
It was also exciting to see how much innovation is happening across the sector, not just in product, but in operations too. More retailers are thinking about how to streamline their systems, strengthen customer experiences, and maximise their time. I had some fantastic chats about delivery scheduling, order handling, and how technology is quietly reshaping the back end of retail.
RetailSystem was proud to be part of it all, and grateful for the chance to show how our platform continues to help furniture and bedding retailers stay ahead. Whether you’re a single site operator or managing multiple stores, it was clear from the conversations we had that the challenges are shared, and so are the opportunities.
For me, the real highlight was the people.” ”
To everyone who stopped by our stand, thank you. And to the organisers and exhibitors who made this year’s show such a success, congratulations. There was something genuinely uplifting in the air, and it’s a reminder that retail in Ireland is alive, evolving, and ready for whatever comes next.
Furniture imports during June 2025 decreased slightly on the same month last year while exports from the UK were also down.
According to the latest UK trade data, analysed by Big Furniture Group, total imports of furniture into Britain valued £694.7m in June 2025, down 0.82% from £700.5m against the same month the previous year.
Imports from the EU registered a decline of 3.5% to £320.4m from £332.2m. Imports from Italy were down 1.7% to £69.5m, while Polish imports fell 10% to £56.7m. Imports from Germany were down 16% to £47.3m. Notable rises came from the Netherlands, up 103% to £24.1m, and from Denmark, up 47% to £17.3m.
As for outside the EU, total imports were up 1.6% to a value of £374.3m from £368.3m. Chinese imports were up 1.8% to £266.9m, while Vietnam fell by 7% to £20m. Imports from USA declined 11% to £16.7m and Turkish imports fell 9% to £10.6m.
Moving to exports, the total value of UK furniture leaving the country fell 1% to £198.3m from £200.3m year-on-year. In Europe, exports decreased by 11.8% to £86.1m from £97.6m. Exports to France decreased 15% to £25.6m, while Irish exports were down 15% to £18.3m. Exports to Slovakia rose 203% to £3.4m, while to the Netherlands, exports were up 17% to £7.8m.
Outside the EU saw exports increase 9.2% to £112.1m from £102.6m. Exports to China were up 152% to £5.4m, while Singapore rose 741% to £10.6m. Exports to the UAE were down 19% to £6.8m, while the USA increased 4.8% to £51.2m and exports to Japan rose 37% to £1.5m.
Get the free data
For the monthly data and all other annual changes across four main sectors of the market – including upholstery, mattresses, cabinet and carpets, download the full report of imports and exports by country and value at
Includes a competitive salary, turnover based commission, a company car and other workplace benefits. Location: Head Office based in Bicester, with regular travel across the South of England and Wales.
About Bentley Designs: At Bentley Designs, we are a proud, family-owned business with a legacy spanning four decades. As one of the UK and Ireland’s leading furniture suppliers, we are known for combining timeless craftsmanship with design-led innovation, producing stylish, high-quality ranges for the modern home. We have built trusted relationships with quality national and independent retailers throughout the UK. Our success is rooted in excellent customer service, long-term partnerships and a commitment to continuous improvement.
The Role: As the Area Sales Manager for the South of England and Wales, you will manage and grow relationships with independent retailers and contract furnishers across a wide and varied territory. This region covers the South Coast, Home Counties, West Country, South and East Anglia, South Wales, and also includes accounts in the Channel Islands, Isle of Man and Gibraltar.
The role is field-based, requiring regular travel to client showrooms, with support and coordination from our head office in Bicester. You will protect and grow existing accounts, identify new opportunities, and act as a key point of contact for your customers. The role also involves helping clients understand and use our website, which is the primary platform for placing orders, accessing stock information and downloading product assets.
Success in this role will be measured by your ability to drive revenue, strengthen customer relationships, and manage your area efficiently and professionally.
For more information visit: https://www.bigfurnituregroup.com/bentley-designs-area-sales-manager-south-england-wales/ or to apply, email your CV to Georgina Hall at enquiries@bentleydesigns.com.
About Us
Indus Valley
Sales Agent Opportunities – Midlands, Southeast & East Anglia
Established in 1998, Indus Valley is a leading UK-based wholesale supplier of solid wood, ceramic, and reclaimed furniture. With a focus on exceptional craftsmanship and sustainable sourcing, we proudly supply major retail brands including DFS, SCS, and Furniture Village. With over 25 years of experience, we’ve built a strong reputation in the furniture industry for reliability, quality, and design.
The Opportunity
Due to continued growth and the expansion of our product lines, we are seeking motivated and proactive Sales Agents to join our team and represent our premium furniture collections in the following regions:
Midlands
Southeast
• East Anglia
Are you looking to expand your team? Advertise your job with us. For more information, contact Nick on nick@bigfurnituregroup.com
For more jobs and further information, visit www.bigfurnituregroup.com/jobs
Unique Furniture
Sales Manager UK and Ireland
Location: Local in the UK or Kolding Denmark (Head Office). Terms: Permanent full-time role. 3 months’ probation. Salary/rate: The package is based on experience and location, but it will contain a competitive wage, bonus, and pension.
About the role: The Sales Manager role in UK/IE is an entrusted role offered in a progressive and innovative B2B furniture business based out of Kolding Denmark. The role will include significant travel activity in the entire UK and Ireland.
The candidate will split their time and focus between enterprise-level furniture retail accounts, smaller regional chains, and independent stores as well as E-Commerce platforms. The region already has extensive customer activity, yet there is a huge amount of potential for new business in the region across the various customer segments. The role will refer to the Sales Director of UK/Ireland.
For more information, visit: https://www.bigfurnituregroup.com/uniquefurniture-sales-manager-uk-and-ireland/ or to apply, please email ttp@uniquefurniture.com
Key Responsibilities
• As an Indus Valley Sales Agent, you will:
• Promote and sell our extensive product range to new and existing retail clients.
• Build and maintain long-term customer relationships across your region.
• Identify and convert new business opportunities and leads.
• Represent our brand at trade shows, client meetings, and events as required.
For more information, visit: https://www.bigfurnituregroup.com/indus-valley-sales-agent-opportunities/ If you are enthusiastic about selling stylish, sustainable furniture and want to be part of a growing brand, please send your CV to: Atul Joshi – Managing Director atul@indusvalley.co.uk
LAST WORD
Adam Hankinson
COACHING ON THE ELBOW
Adam Hankinson, Managing Director at Furniture Sales Solutions, details how to coach your sales team from the shop floor.
Where are you on a busy Saturday? In the back office, catching up on emails, or out on the sales floor with your team?
Too many managers spend their days on complaints, displays, and spreadsheets while the real work of motivating and developing salespeople is left behind.
If you want a high-performing team, trade the backroom for the showroom. Embrace “coaching on the elbow”, which means live, in-the-moment coaching right where the action is.
Every manager says they want a strong sales team, but without a consistent coaching routine, it’ll just remain a pipe dream. Your job is not to analyse statistics and chase numbers. By building a confident and skilful sales team, the numbers will naturally follow. It begins with seeing yourself as a coach first and an administrator second.
Be Visible and Lead by Example
Effective leadership in retail is visible. John Wooden ran every practice from the sidelines, stopwatch in hand, building performance during training, not just on game day. Your sales floor is your training ground. Be out there with your people. Greet customers, handle tricky objections, help move a display. By walking the floor and engaging, you set the tone.
Visibility also means accessibility. If a salesperson hesitates or stumbles, be there to nod, prompt, or step in. This is not micromanaging; it is coaching in real time. The best managers are not in the back barking orders. They are on the floor listening, teaching, and showing they are in it together.
Catch Them Doing It Right
In the push for better sales, it is easy to focus on faults. But Wooden knew the power of catching people doing things right. When you see a salesperson ask a thoughtful question or handle a concern well, celebrate it immediately.
Give a thumbs-up from across the showroom or say, “I loved how you handled that!” as soon as the customer leaves. Realtime praise boosts confidence and morale. Make praise public, but keep corrections private. This creates a culture where people chase proud moments instead of avoiding mistakes.
“A good coach can change a game. A great coach can change a life.”
John Wooden ”
Coaching on the Elbow in Action
Here are snapshots of “on-the-elbow” coaching in a furniture store:
• After a confident greeting: “Brilliant opening, you made it sound effortless.”
• Hearing a good needs-based question: “That question about their living room was spot on. See how it got them talking?”
Spotting patient listening: “You gave them time to think. That patience paid off.”
• After a strong close: “Assertive yet relaxed. Great job finishing strong.”
• When asking for a referral: “That was so smooth. Keep it up.”
Each comment is brief, positive, and specific. Over a day, these add up, reinforcing what “good” looks and feels like.
From Manager to Coach
Being a store manager is about shaping a culture, not just running a store. Every conversation, every bit of praise, every onthe-floor coaching moment lifts someone’s skill or confidence. Show up for your team, set clear expectations, and coach with purpose.
Do that consistently and the trust, habits, and results will follow.
So next time you are stuck in the back office, remember where the game is won. Step out onto the floor and get at your team’s elbow. That is where great leadership happens, and where you will build a motivated, high-performing sales team for the long run.
