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Dan Squires Managing Editor
Welcome to June’s Big Furniture Group Magazine ”
Our cover star this month features FORTE where they highlight its bold plans to grow the brand in the UK after the successful rollout of its EasyKlix™ ranges at selected John Lewis stores. We caught up with the team behind the drive to find out more.
June features a first look at next month’s Manchester Furniture Show where we share what to expect to see as well as some exhibitor highlights including Sofa Connections and Sofa Source, as well as a special ‘Ask the Organiser’ Q&A. Meanwhile, we recap the recent INDX Beds show with reflections from Hyders Beds, Purecare, PureLay and Willis & Gambier.
As for our regulars, Jan Duckworth, Managing Director at Cox & Cox, shares an insight into her new role after joining the business back in March this year, future plans and why new neutrals are a big story with current trends in our latest Big Interview. Mark Saunders, CEO of furniture retailer OKA, talks about the expansion of its physical presence, combatting challenges and a look ahead to what’s next for the brand in this month’s Retail Focus and we spoke to Greg Noble in our next Meet the Agent/Rep feature. He shares an insight into his role, why working within the industry is in his blood, what’s most difficult and the ongoing shift between agents and reps.
This month also features Gallery Direct as the brand prepares to debut at SOLEX in July, while John Conroy, Sales Director at Limelight Beds, talks about progress so far this year, the shift back to metal and why consumers opt towards bricks and mortar retailers. With retail in mind, Furniture Sales Solutions provides an insight into its methods to boost sales, FurnitureTexts explores more about text marketing, Loxa introduces its new rebrand on insurance and we take a deeper dive at the top sofa retailers for reviews and online visibility.
Furthermore, Shire Beds reemphasises its brand message, Avriio talks customer expectations, Image Furnishings highlights the importance of trust and Hypnos celebrates its award-winning team as it builds for the future. Meanwhile, Get Laid Beds details more behind its recent strategic expansion of its Trade & Contracts division, Greycaine looks to grow its UK presence and both M6 Beds and Peak Converters celebrate respective anniversary milestones. Natalia Samodina, Client Legal Director at law firm The Legal Director, returns and talks about future-proofing British furniture, while The Bed Expert, aka George Sinclair, talks about the how influencers and online reviews are reshaping mattress marketing.
Letters from China, Vietnam and the USA share more territory insight, Furniture and Choice provides the latest trend analysis and James Wilson, aka The Sleep Geek, talks about the importance of REM sleep. We also detail a new apprenticeship course from WEBS Training, why face-to-face support is paramount from RetailSystem and a look into how marketing is changing through a catch up with Clare Taylor, founder and owner of Apricus Marketing. To signoff the edition, Furniture Sales Solutions talks about upselling without upsetting in another insightful column.
That’s enough from me, so enjoy our latest magazine. Oh, and if you have any news you want to shout about or if you’re keen to get involved, drop me an email on
dan@bigfurnituregroup.com
We’d love to share your story.
64 – INDX Beds Review
68 - What’s the big deal about wool?
70 – Casera captures attention
72 – An award-winning team building the future at Hypnos
74 - Building Success from the Heart of Yorkshire
76 – Onwards and upwards for Limelight Beds
78 – Meet Maisey
80 - In-store experience driving growth
82 – The Bed Expert
84 – Get Laid Beds looks to the future
86 – Peak Converters celebrates mile stone anniversary
88 – Sustainability Spotlight
90 - Greycaine looks to grow UK presence
92 – What’s fashionable in furniture
94 – How Including Furniture Insurance Can Transform Your Business
96 - Big Question: Investments?
98 - Sitting at the top of reviews and online visibility
100 – New Products
102 – Letter from China 103 - Letter from America 104 – Destination Furniture 106 – Letter from Vietnam
108 – Save the date for IFHS
110 - Jobs
112 – Insight: Furniture retail sales
114 – Last Word with Furniture Sales Solutions
PLANS UK
has bold plans to grow the brand in the UK in the coming months after the successful rollout of its EasyKlix™ ranges at selected John Lewis stores.
&
at
by FORTE; the
highlights how they deliver next level support and service. RETAIL FOCUS, OKA talks about the expansion of its physical presence, combatting challenges and a look ahead to what’s next for the brand.
NBF appoints three new members to its Council
After its AGM on Thursday, 15 May, 2025, the National Bed Federation (NBF) appointed three new members to its Council and re-elected one member following the departure of three others.
Stepping down were Simon Spinks, chairman at Harrison Spinks, and Mark Cort, following the departure from his role at Jay-Be. The remaining vacancy resulted from the passing of Jim Gerety, former MD at Vispring and former NBF president.
Mark Baron, sales and marketing director at John Cotton Nonwovens was re-elected for a period of no more than three years.
The NBF welcomes three new Council members who were duly elected at the trade association’s AGM: Matthew Richardson, head of manufacturing at Bensons for Beds, Nick Booth, MD at Harrison Spinks, and Mark Cort, returning in his new position as commercial director at Hypnos.
Profit declines again at high-end furniture retailer
Independent high-end furniture retailer Heal’s has reported another decline in profit.
Earlier this year, Wittington Investments, the firm backing Heal’s, reported sales of £34.8m for the year ended 14 September 2024, down 6.9% from £37.4m in 2023.
In the latest set of Heal’s accounts for the same period, EBITDA stood at £801,000
– a reduction from £2m, while pre-tax profit resulted at £71,000, down from £500,000 recorded in the previous year. This marks a consecutive year of falling profits.
During the year, the company closed its store in Fenwick, Canterbury. There were no further changes to the retail estate, while after the period, a new outlet store was opened in Bicester, Oxfordshire.
Stated within its report, the company said: “The Directors are satisfied with this performance in what has continued to be a difficult environment. The strategic focus going forward is for the company to build its brand awareness and look to open stores in some key locations.
“The emphasis is on acquiring new customers, providing excellent customer service, and continuing to produce product that is defined by its design, quality, and craftsmanship. There is also an ongoing effort to increase the rate of repeat purchase and to make further improvements to the end-to-end supply chain, especially returned stock.”
Loaf on the search for new store destinations
Furniture retailer Loaf is looking to expand its store network with the aim to opening 10 new stores over the next five years.
Loaf has retained GCW Property Consultants to support its continued expansion across the UK and add to its existing portfolio of 10 stores – or as Loaf labels them, ‘Shacks’.
With the help of GCW, Loaf is on the hunt for a further 10 sites by 2030, with its concept of “making laid-back furniture for people to kick-off their shoes and lead happier, more relaxed lives,” says Theodore Sheppard, Loaf CCO.
“We aim to double our estate in the next 4 to 5 years. Our data insights and visits to various UK towns and cities has helped us understand where our customers shop and spend time.
“This means we have some flexibility that meets our need for a good amount of space, the right adjacencies and clearly the right commercials. It’s not a ‘one size fits all’ approach so it can take us time to ensure we have the right space.”
Norfolk furniture retailer delivers another year of strong sales
Norfolk’s largest independent furniture and furnishings retailer Aldiss reported record sales at both intake and delivered sales levels for the second year running when releasing results for the year ending 28th September 2024.
After the prior year’s achievement of sales surpassing the £25m (VAT inclusive order intake) milestone for the first time, a further record was achieved with sales on the same measure reaching £26.303m.
With less order book carry over into the 23/24 year, delivered sales had more measured growth at £21.550m –however this still represented a record performance.
The closing order book of £2.96m remains healthy and represents a robust, and controllable pipeline. The gross margin percentage was maintained at 43%. Profit before tax at £687,798 was virtually identical to that achieved in the prior year.
The business continued to reinvest with solar panels being added to the existing distribution centre, alongside the ongoing scheme of building works designed to improve handling, storage and delivery facilities at this site. This strong performance helped lift the balance sheet value to over £4m.
M.D. Darryl Simpson commented: “It is pleasing to be able to report on another set of record results. We operate in a challenging environment, which along with an increase in costs impacting our day-to-day operations, means our approach of generating strong sales alongside mitigating costs by an on-going programme of investment is more relevant than ever.”
of industry charity
Debbie Johnson has been installed as the 63rd Master of The Furniture Makers’ Company, the City of London livery company and charity for the furnishing industry, succeeding Brian Ahern.
The annual Installation Ceremony took place in the Long Parlour at Mansion House, London, the official residence of the Lord Mayor of London. During the same ceremony, Jessica Alexander and Alistair Gough were installed as the new senior and junior warden of the Company, respectively.
Debbie joined The Furniture Makers’ Company in 2011, became a liveryman in 2013 and has served on the Court – the Company’s board – since 2016.
Debbie early career included nursing and working in retail followed by a career at the Post Office in marketing and business administration. She later thrived in print publishing, especially with Cambridge Newspapers Group, before running an independent contract publishing company. Her career included publishing the weekly furniture trade magazine Cabinet Maker magazine until 2018.
Post-retirement, Debbie has worked with the City Livery Club and is a trustee for the Andrew Johnson Rowing Foundation. In her spare time, she obtained an Association of Master Upholsters & Soft Furnishers diploma with distinctions in Soft Furnishings, and stage one diploma with distinction in Upholstery. She continues to find time to indulge her love of restoring old chairs and working with textiles.
The ceremony was followed by the celebratory dinner in the venue’s stunning Egyptian Room. Around 200 guests were in attendance to celebrate the new Master’s installation and were joined by City dignitaries including the Lord Mayor, the Rt Honourable Alderman Alastair King DL; the Lady Mayoress; Alderman and Sheriff Gregory Jones KC and Sheriff David Chalk.
Commenting on her installation, the new Master said: “It is a great honour to be installed as the 63rd Master. My passion for both this livery and our industry fuels my commitment to serve you well. I am grateful for your trust and look forward to representing The Furniture Makers’ Company and strengthening our community together.”
Independent furniture retailer opens new store in Peterborough
Family-owned independent furniture retailer Home Sweet Home has announced the opening of its new store in Peterborough.
Situated in the Rivergate Shopping Centre on the junction of Bourges Boulevard and Lower Bridge Street, the new store
officially opened earlier this month with the mission of “bringing the high street back to where it should be”.
The new store, which has created four jobs for the area, features beds, mattresses, sofas, dining furniture and more.
The launch signals Home Sweet Home’s expansion, adding to its other store which is based in March, with plans to further expand across the region over the next few years.
The retailer opted for Peterborough against other sites in King’s Lynn, Norwich and Cambridge due to being located at the “heart of a city”.
Commenting on the launch, co-owner Michael Lumb said: “Our brand-new furniture shop is now open in Peterborough. Come visit us and discover our wide range of stylish and comfortable furniture for your home. We can’t wait to welcome you.
“We looked around at various towns and cities, such as King’s Lynn, Norwich and Cambridge before choosing Peterborough. We just felt that our furniture would be welcomed by the people of Peterborough.
“And we love the idea of being in the heart of the city centre and giving people the option of just walking here to see our products rather than having to drive out to a retail park.”
MFI furniture brand to relaunch under bathroom group
Bathroom retailer Victorian Plumbing Group plc has announced the return of the MFI furnishings brand.
Detailed in its latest trading update, which saw group sales grow 6% to £152.7m and adjusted pre-tax profit increase 3% to £11.8m for the six months ended 31 March 2025, Victorian Plumbing said it plans to “re-invent” the MFI brand, launching into the UK homewares market in H1 FY26.
The group acquired the MFI brand and three letter domain name as part of the recent Victoria Plum acquisition. MFI, which was once one of the largest suppliers of kitchens and bedroom furniture in the country, collapsed into administration in 2008.
The group said the product range “fits with Victorian Plumbing’s existing customer base” and it will utilise the platform provided by its proprietary software, e-commerce knowledge and supply chain logistics, which has enabled the growth of its bathroom business.
Victorian Plumbing plans to invest around £m in people and property costs in FY25 as part of launch, with no corresponding FY25 revenue.
Mark Radcliffe, Founder and Chief Executive Officer of Victorian Plumbing, said: “I am very excited about the upcoming reinvention of MFI, allowing us to tap in to more of the £20bn UK Homewares market. Our dedicated and ambitious team, decades of e-commerce knowledge and best-in-class proprietary software, together with the recognisable MFI brand, will help to deliver our strategic ambition over the medium-term.”
Debbie Johnson installed as 63rd Master
Grind heads north in exclusive partnership with Arighi Bianchi
Arighi Bianchi, the renowned 170-yearold furniture destination based in Macclesfield, Cheshire, has announced an exciting new partnership with cult London coffee brand Grind.
The collaboration will see Grind coffee served exclusively in-store at Caffè AB, which has been given authorised partner status, marking the first time Grind coffee will be officially served outside of London.
“This is more than just a new brew on the menu,” says Arighi Bianchi Director Nick Bianchi. “It’s a meeting of two brands with shared values: design-led, ethically conscious, and unafraid to challenge the status quo. It’s about creating connection; culture; conversation.
“Partnering with Grind allows us to extend our ethos of craftsmanship, quality and great design into the café experience. Our customers can now enjoy one of the UK’s most exciting coffee brands as part of their visit to the store, hand-crafted by our experienced baristas.”
Independent sofa retailer relocates to larger store
Independent furniture retailer KC Sofas has relocated one of its stores to a larger premises.
The family-run Doncaster-based
business has moved from its Kirk Sandall store to a brand-new superstore at 2 & 3 Wagon Works on J3 Business Park in Carr Hill.
The new store officially opened on Saturday 24 May 2025 and is a “major upgrade” in space.
Commenting on the relocation, Cofounder Jamie Charnock said: “This move is the next step in our journey to becoming a thriving furniture brand.
“The new site is located just off Junction 3, M18, a short walk from Lakeside Shopping Village, with free parking, easy access, and a huge selection of sofas, chairs, and bespoke ranges. It’s not just a new space – it’s a major upgrade for a company built on values.”
KC Sofas was founded in 2014 and operates across six stores in the north of England.
Independent retailer maintains sales in year of investment
Four-store independent furniture retailer Fairway Furniture has reported another year of strong sales with revenues approaching £10m.
According to its latest filed accounts for the year ended 31 January 2025, total sales remained consistent at £9.1m, the same figure achieved in 2024.
Pre-tax losses resulted at £0.9m, down from its profit of £0.3m recorded the previous year.
Commenting on the results, Peter Harding, Managing Director, said: “Turnover increased by 0.40% from £9.117m to £9.154m, reflecting a stronger year of new business sales, the full benefit of which will not be felt until into the following financial year. Cost of goods rose 2.52%, fueled by continued price pressures on key suppliers and a degree of volatility in shipping costs. Gross margins as a result fell 1.13% from 46.42% to 45.29%.
“With inflation easing through the year, direct overhead costs rose more modestly than in the previous year, up
4.43%. Staff costs increased by 9.2% resulting from salary increases to help staff meet surging living costs and a small rise in headcount to increase operational sales capacity. Through careful management and regular review, most other costs were contained to within budgeted levels.
“Overall trading profitability was negatively impacted to a significant degree by some exceptional items. The most notable was an extensive refurbishment of the company’s flagship store in Plymouth. This has in the main been charged to this financial year and was paid from cash reserves. The other area was staff costs, where strategic changes were made that incurred significant costs.”
Looking ahead, Peter added: “Like-forlike sales in Q1 2025 were up on 2024, though trading conditions remained changeable, with consumer’s continuing to be cautious.”
UK retail division sales down at Swedish bed maker
The UK retail division of Swedish bed manufacturer Hästens has reported a decline in sales while losses widened.
According to its latest filed accounts for the year ended 31 December 2024, total sales fell 9.6% to £5.6m from £6.2m in 2023. Pre-tax losses during the period widened from £1.1m to a loss of £1.3m.
Going forward, Hästens stated: “As part of the company’s strategic direction, the management of retail operations of Hästens Beds UK was transitioned to a new company UK Retail Business Management effective 5 April 2025, who will oversee employees and day-to-day activities of the four retail stores. ed under a commission-based agreement, whereby UK Retail Business Management will receive an agreedupon percentage of revenue.
This decision is aimed at improving operational efficiency while allowing the company to focus on broader financial and strategic objectives.”
THE BOLD OUTDOORS VS SCANDINAVIAN NEUTRALS
Cara Ward, Co-Founder and Director of PuRe PR, dives into the details behind growing outdoor and garden furniture trends, with expert insights from its top design clients.
With searches for ‘colourful outdoor furniture’ and ‘Scandi outdoors’ up by 1000% on Google Trends, compared to 2024, it’s clear that two distinct styles are shaping outdoor spacesbold, colourful vibrancy and sleek Scandinavian neutrals.
One embraces rich hues, playful patterns, and eclectic décor to create an energetic, inviting atmosphere. The other leans into clean lines, muted tones, and a ‘less is more’ approach for a serene, effortlessly stylish retreat. Whether you’re drawn to the warmth of bright colours or the understated elegance of neutrals, finding the right balance can help you craft an outdoor space that truly reflects your personality and lifestyle.
Infuse colour with vibrant outdoor furniture
Bo Hellberg, CMO at outdoor furniture specialist for 130 years Grythyttan, shares: “2025 will see us being bolder with colour and incorporating bright yet calming hues into our outdoor spaces. From soothing greens, mellow yellows and rustic reds, these shades fit seamlessly into any outdoor space, be it the countryside or cityscape, while adding a touch of high design.”
Decorate with lively outdoor cushions
Martin Waller, founder of global design house Andrew Martin, comments: “Cushions may seem like small details but when it comes to transforming your space they offer a quick and easy solution, and as the days get warmer their transformative power is no longer limited to indoors. As well as bringing much-needed comfort to your garden seating, the addition of outdoor cushions allows you to blur the lines between interior and exterior, helping to create a space that is often left unused through half the year feel like a carefully considered living area.”
Bring a touch of Scandinavian design with outdoor modular system
Bo Hellberg, CMO at String Furniture shares: “Modular shelving allows you to furnish your outdoor space with beautiful and timeless functional furniture that can be added to over time.
When choosing a material that suits the outdoors, galvanised metal is a wonderful option that promises to withstand even the harshest of weather and bring a touch of Scandinavian style with it. Even the smallest of spaces need plenty of storage and with unique shelving, you will have a natural place to keep all your garden tools pots and other rough objects all year round.
V SString’s Outdoor System is ideal to keep compact spaces clutter-free. With the option to be attached to a wall, fence, or freestanding, the Outdoor System is utterly versatile and promises to transform any patio, garden or balcony this season.”
Opt
for sleek minimalist furniture
Martin Waller, founder of global design house, Andrew Martin, comments: “Aesthetic appeal: Minimalistic furniture has a sleek and modern look, which is visually appealing and creates a calming atmosphere for entertaining. In outdoor settings, minimalistic furniture blends in with the natural environment and allows the beauty of nature to take centre stage.
“Functionality: Minimalistic furniture is designed to be functional and practical, with a focus on simplicity and comfort. Outdoor furniture that is minimalistic often features clean lines, lightweight materials, and space-saving designs that make it easy to move around and store.”
Andrew Martin x Sophie Paterson
String Furniture Free-standing shelf
Andrew Martin, Bora Coffee Table in Teak, Bora 3 Seater Sofa in Teak
Furniture retail sales decline in April 2025
Furniture retail sales decreased during April on last month but rose slightly against an annual comparison. According to the latest data from the Office for National Statistics, furniture and lighting retail sales fell 20.2% to £1.18bn from £1.48bn in March. Compared to the previous year, sales were up 7.2% from £1.10bn. Floorcovering retail sales decreased month-on-month, down by 23.8% to £256.1m from £336.4m. Compared to the same time last year, sales rose by 23.4% from £207.5m.
Gratus Bench wins award
The Furniture Makers’ Company, the City of London livery company and charity for the furnishing industry, has announced that the Gratus Bench, designed and made by Joseph Robinson, has been awarded the prestigious Christopher Claxton Stevens Prize.
Topps makes good progress
Tile retailer Topps Tiles Plc has reported improving sales during its first half as it continues to make ‘good progress’ in all five key growth areas driving its ‘Mission 365’ initiative. According to its latest trading update for the 26 weeks ended 29 March 2025, total adjusted sales rose 4.1% to £127.38m, with an improving trend across the first and second quarters. Adjusted profit before tax rose 3.2% to £3.2m.
Carpet business plans rejected
Independent carpet retailer Stephen James Hunt Carpets has seen an application to expand its showroom rejected. The business, which is situated on Market Parade in High Wycombe, submitted an application to Buckinghamshire Council to create more showroom space by converting an existing storeroom. However, the council rejected the proposals due to ‘cramped’ conditions.
Homeware brand to close store
Independent homeware and interiors brand Hilary & Alice has announced plans to close its store. Situated on Mere Street in Diss, the store will close after 10 years of trading following a number of challenges. The business said it will remain online, shifting its offer to furniture painting, design, upholstery and a new wallpaper service.
Nolte Mobel Ltd enters administration
The UK arm of German bedroom furniture manufacturer Nolte Möbel has been placed into administration. Nicholas Cusack and Paul Bailey, both of Bailey Ahmad Ltd (trading as BABR) were appointed as joint administrators of Nolte Mobel Ltd on 2 May 2025. The appointment follows its parent company Nolte Möbel GmbH & Co. KG announcing its closure, with the company initially beginning insolvency proceedings back in November 2023.
Danish homewares retailer plans first Stockport store
Danish homewares retailer Søstrene Grene has confirmed plans to open a new store in Stockport. Situated at Merseyway Shopping Centre, the retailer is set to takeover a former JD Sports unit, occupying a space of 4,590sqft. The new store will feature home décor, furniture and lifestyle products, as well as its known shopping experience of soft lighting, classical music and a distinctive labyrinth-style layout.
Dunelm relaunches Irish store with broader offer
Home furnishings retailer Dunelm has relaunched its Carrickmines store in Dublin with a broader offer for Irish customers. The store, previously one of 13 Home Focus at Hickeys sites across the Republic of Ireland, stocks a wide variety of products, giving Irish customers access to Dunelm’s specialist offer across a range of homewares categories including Bedding, Cushions, Bathroom, Rugs and Kids.
Dreams expands Southeast footprint
National bed retailer Dreams has opened a new store in Bracknell, Berkshire, further strengthening its nationwide footprint and bringing its total number of UK stores to 222. Opened on 9th May, the new store brings Dreams’ expertly crafted selection of high-quality mattresses, pillows, and bedroom furniture to the local community. At 10,000 square feet, the store is located in Bracknell’s’ dominant retail park, The Peel Centre, and has created 6 new jobs for skilled retail talent in the area.
HSL relocates Ipswich showroom
Yorkshire-based specialist furniture manufacturer and retailer HSL Chairs has invested in its Ipswich presence by relocating to a larger showroom within the popular Greenway retail centre in Ravenswood. Ben Waters, CEO at HSL Chairs, said. “It’s almost twice the size of our previous showroom, which means we can offer a much wider range of our specialist chairs as well as offering an even better shopping experience for our customers.”
IKEA gets green light for new York concept store
Swedish furniture retailer IKEA has confirmed that plans to open a new concept store in York has been approved. Situated on Stirling Road at Clifton Moor, the IKEA Plan and Order Point (POP) store is set to take over a former JYSK space, which closed at the site in July last year after its lease on the unit expired. “The new format caters to customers looking for a specific service for planning and buying fitted kitchen and bedroom furniture.”
Andrew Martin expands outdoor offer
Interior design house Andrew Martin has announced the grand opening of its newly expanded outdoor furniture section at its flagship Tottenham Court Road location. The significant 2,000 square foot expansion reflects the brand’s commitment to meeting growing consumer demand for sophisticated outdoor living spaces.
ON
BIG SOCIAL
JUNE 25!
Mattressman
Great day out with the Mattressman merch team! Well done Silentnight for a phenomenal product launch event.
Bensons for Beds
Yesterday a team of 18 dedicated Bensons colleagues ran the Aintree 10K in aid of our Charity Partner Crisis! The 10K run around the iconic Aintree racetrack was no mean feat in the blazing sunshine, but despite the heat, our runners did a fantastic job completing the race, and some PB’s were smashed! Most importantly over £3,000 was raised for Crisis, with every penny raised going towards the fight against homelessness.
A look at what’s been going on over social media channels. Share your news with us and email
dan@bigfurnituregroup.com
DURA BEDS
We’re pleased to share that we’ve added new vehicles to the Dura Beds fleet — further strengthening our distribution capabilities across the UK. This investment reflects our ongoing commitment to supporting our retail, hospitality, and commercial customers with dependable logistics and high-quality products, delivered on time and with care.
Celebrity Motion Furniture
Congratulations Kev on your 25 years of service! Since joining the Upholstery Department on 2nd May 2000, Kev has been a dedicated and valued member of the team. Thank you for your loyalty, hard work and outstanding contribution over past 25 years!.
Parker Knoll Upholstery
Last week we hosted our May Long Point show in our newly designed showroom in Harrington Mills, joining our sister brands Duresta and G Plan. We were joined by our fabulous retailers where we showcased our brand-new fabrics as well as celebrate the relaunch of our new and improved best-selling collections!
Sofa Source International
We were thrilled to welcome Dana and Daisy from our office in China over to visit us at our Head Office in Roscommon recently! It was a great opportunity for them to connect with our Ireland-based team, strengthen cross-team collaboration, and look at how we can streamline our processes.
BIG INTER VIEW FEATURES
Managing Director at Cox & Cox, shares an insight into her new role after joining the business back in March this year, future plans and why new neutrals are a big story with current trends. WITH JAN DUCKWORTH
Let’s start with you. Can you share a bit about yourself and your background?
Have you got all day? In a nutshell my background is heavily focused in all things marketing and product. I started my career in Interiors pre-websites at brands such as Dorma, who were probably the biggest interiors brand in the UK at that time, and then flipped to agency work, started my own business, and then went to the wonderful Henri Lloyd marine tech and premium lifestyle brand, which I will always be grateful for as it jettisoned me into a whole new world of career and life experiences. I have also worked at JD Sports with the youth! Great job. Then bounced back into Interiors again as part of an amazing team, crafting the growth of the Sofology brand and business.
I live an outdoorsy type of life on the Pennines in the North West of England with my three wonderful children and three dogs - say no more.
What is your current job role and key responsibilities?
Well, I’m not one for titles, but as you’ve asked - Managing Director at Cox & Cox, which for me is such a dream. I am excited to be leading a very talented team to significantly grow a brand that I have always admired, and bring it back to glory, where it deserves to be. It’s only week 10 in the job, so watch this space!
What do you love about your job?
Oh, well that’s easy - the brand and the team that are curating it… oh and my goodness, the products that our
buying, merch and sourcing team are developing!!! Love, love, love… if I wasn’t doing a restyle at home - I am now!
What time is your alarm clock set for, and do you have a morning routine?
I work away from home and try to be in the Frome office as much as I can - so I’m holed up close by which is great. It’s a 06:45am get up, coffee with a recheck of what’s on for the day, then a short walk and at my desk for about 08:30am ready to rock n roll.
Why did you choose to work in the furnishing industry?
I discovered early in my career that I had an affinity for products and truly
understood and appreciated colour and design. It was a second language I never knew about - I guess I have a creative bias. I love the impact that furnishings and interiors can have on homes and how it makes people feel. It’s an emotive product. There are some great people in this industry!
Who do you most admire in the industry and why?
Marianne Cotterill. She’s an amazing stylist with such wonderful creative vision, and also very lovely - I did actually tell her at a press event that I’d love to be just like her - much to the embarrassment of my colleagues! Awestruck.
Have there been any special moments during your career?
I’m very fortunate to say this, but way too many! If I had to pick one though I’d say, working with our Italian distributors at Henri Lloyd to relaunch the brand Internationally. This culminated in an enormous fashion show at the oldest rowing club in Europe, on the banks of the Ponte Vecchio; it was televised by Sky TV and we had union jack minis darting about Florence, with the HL logo lighting up the skies, and a fantastic party with everyone who was anyone…so amazing! I still have the CD.
What is your favourite item of furniture you own and why?
A sideboard that I found in a 2nd hand shop years ago that has perfectly formed shelves and is an absolute, simplistic beauty for hiding rubbish! I will never part with that..
What do you think is trending within the industry at present?
New neutrals is a big story with earthier tones, natural textures and organic shapes - I guess it’s always there to some degree - but this season it fits hand in glove with the Pantone colour of the year Mocha Mousse, and it’s so easy to live with. But also, we see English rustic as offering a bit more drama with eclectic mixes of wild florals, filigree, aged wickers and weathered finishes - there’s no right or wrong with this one, a juxtaposition of everything you love.
What would you change in the industry?
More women working in it for one, and also making this industry a number one destination for the next wave of talent… let’s usurp fashion!
Can you share an insight into your future plans?
Cox & Cox is an amazing brand that has been through a period
Cox & Cox is an amazing brand that has been through a period of uncertainty, but now, backed by owners Giomani Designs, we are all determined to bring the brand back to its former glory and then some.
of uncertainty, but now, backed by owners Giomani Designs, we are all determined to bring the brand back to its former glory and then some. It literally is a hidden gem with real brand fans that we want to delight. I will be focused on the customer, gaining a deep understanding of them and building a joyful experience - be that quality products to fall in love with, a website that’s easy and inspiring - all supported by a really great service. We have a way to go, and things to fix, but we are united and excited about our vision, and that’s half the battle when you’re facing a pretty big task list!
What do you enjoy most outside of work / free time?
My family is central to my being, and my dogs! So, hanging out with them, punctuated with long dog walks is my priority. Plus, a cheeky pack of Revels… and a bit of knitting!
What might someone not know about you?
I am a cancer survivor, 6 years post-surgery. It’s not something I dwell on or chat about as it doesn’t define me in any way.
If you had a different career, what would it be?
A farmer. Yeah, I know there’s no time off, like ever, and it’s extremely hard work, but it’s about the allure of the lifestyle and the family unity. I could be in la-la land here.
Finally, if you were an item of furniture, what would it be and why?
A bookshelf, I think. I hold a lot of eclectic knowledge, most of which is useless by the way, but I also think most people would describe me as solid, and someone you could easily go to for whatever.
5 FUN QS:
If you could hack into any one computer, whose computer would you choose and why?
Elon Musk - I mean that would be crazy content right there!
What fact amazes you every time you think of it?
Wearing a tie can reduce blood flow to the brain by 7.5% - all hail the casual dressing! And I think about that every time I see one being worn.
What’s the most spontaneous thing you’ve ever done?
I am totally not spontaneous - so I asked my daughter and she said, going to the cinema on a weekday! So, I definitely need to work on that!
What is the most important object you own and why?
My grandma’s wedding ring, made of Welsh gold - permanently worn and truly loved.
What did you think was cool when you were young but isn’t cool now?
Traffic light platform shoes! I was never allowed any, too young to be fair… but all the cool girls wore them (they actually could come back though, so I might get to wear some!).
FORTE SET TO GROW IN THE UK AS CUSTOMERS WARM TO FURNITURE’S EASY ASSEMBLY
FORTE – one of the largest European manufacturers of self-assembly furniture – has bold plans to grow the brand in the UK in the coming months after the successful rollout of its EasyKlix™ ranges at selected John Lewis stores.
Founded 33 years ago, this family-owned company has built its esteemed reputation on a rich tradition of entrepreneurship, consistently offering customers functional design, high-quality products, and reliable service. Its extensive ranges include furniture for dining, living and children’s rooms, as well as bedrooms, offices and halls.
FORTE has developed a successful approach to identifying and addressing challenges, sourcing solutions and delivering improved products to the market and, most importantly, boosting sales and customer satisfaction.
FORTE’S esteemed team of designers and product development experts are constantly analysing ever changing customer demands to create functional and stylish furniture. This has resulted in around 800 new products being introduced annually, becoming part of the company’s portfolio of more than 3500 designs.
FORTE has partnered with a Swedish innovator Välinge, the inventor of the revolutionary easy THREESPINE ID® screwless carcass assembly technology and developed a family of products that embrace “ease” in all aspects of the consumer experience, even including some pre-mounting.
“RTA furniture is a popular furniture category, but it is too often linked to a time-consuming assembly experience. This is why at FORTE we have set ourselves the goal to make RTA assembly easy and hassle-free”, says Maria Florczuk, CEO of the FORTE Group.
This state-of-the-art technology allows for assembly up to 10 times faster than traditional methods and enhances
the customer experience by avoiding time consuming and complicated assembly instructions. The new technology also enables straightforward disassembly, extending the furniture’s lifecycle and conforming to sustainability.
“FORTE’s mission is to create better homes. Our customers expect comfort and functionality from our products. We have long been searching for methods to simplify furniture assembly as much as possible. The Threespine ® ID technology from Välinge, has proven to be a brilliant solution. It not only makes furniture assembly easier but also extends the product lifecycle. Improving the comfort of assembly, usage, and the entire purchasing process is definitely the direction we will continue to pursue,” adds Maria Florczuk.
EasyKlix by FORTE™ furniture was launched in UK in April last year and soon was hailed as a real game-changer as its two much heralded ranges were exclusively rolled out at John Lewis stores, with the first unveiling at the major brand’s flagship London West End store in Oxford Street.
Over the following month EasyKlix was rolled out in shop-inshops at John Lewis stores in Glasgow, Westfield Stratford City, Southampton, Solihull, Leeds and Liverpool.
Currently available in two gorgeous ranges – Sherbrooke and Harllson - EasyKlix comprises cabinets and sideboards, wardrobes, TV stands, chests of drawers and side and console tables, available in white, natural and sage green colours.
Other eye-catching details include:
• Delicate wooden knobs that emphasise the style of the collections.
• Tall, wooden legs that make the furniture appear visually light and easy to clean under.
• Soft close systems allowing doors to open and close gently and silently.
Full extension slides in drawers offering full and easy access to storage space.
The positive reception at John Lewis stores has encouraged plans to expand availability EasyKlix collections to other retailers. Taking a step further, in April, during the Partnerdays fair in Germany, FORTE showcased for the first time the new line of ModuKlix wardrobes, incorporating the Threespine Click Furniture Technology. The new wardrobes are distinguished by their quick and effortless assembly system and the ability to be assembled vertically, as well as their extensive configuration options. We look forward to seeing them in furniture shops soon.
FORTE’S various initiatives offer a host of advantages to stockists:
• Varied Product Range: A wide selection of designs coupled with a ready supply of new products means stockists can cater for a broad customer base with different preferences.
• Enhanced Customer Appeal: Innovations such as EasyKlix by FORTE™ appeal to customers looking for user-friendly and sustainable solutions, thus boosting footfall and sales.
• Sustainability Endorsement: Sticking products from a manufacturer that has shown a commitment to environmental responsibility can boost a retailer’s image and win a nod of approval from eco-conscious customers.
For all retail enquiries please contact uksales@forte.com.pl https://company.forte.com.pl/en/
Gallery to debut at SOLEX
Gallery Direct is excited to announce their debut at SOLEX in July, the outdoor living event organised by the industry for the industry.
Peter Delaney commented: “Exhibiting at SOLEX offers a valuable platform for us to establish new relationships and develop existing ones, by showcasing our award-winning outdoor collection to a focused, relevant audience.
“This marks an important and exciting step in further strengthening our presence in the outdoor category.”
Gallery Direct’s outdoor collection combines style, durability, and comfort – conveying the elegance of indoor living outside.
Alongside their outdoor furniture ranges, they also offer elegant parasols, shade solutions, atmospheric fire pits,
and decorative lighting, textiles and accessories – designed to seamlessly create complete and cohesive outdoor living spaces.
You’ll find Gallery Direct at SOLEX in Hall 5, Stand 612, from Tuesday 8th until Thursday 10th July 2025.
Explore their latest ranges, competitive trade pricing, and the exceptional service delivered by their dedicated and knowledgeable sales team.
Gallery Direct’s complete collection is also available online, along with the support of dedicated Key Account Managers who can provide tailored advice.
FUTURE-PROOFING BRITISH FURNITURE FEATURES
For the third consecutive month, Natalia Samodina, Client Legal Director at the law firm The Legal Director, is coming back to BigFurnitureGroup, this time examining practical strategies furniture and furnishings businesses can employ to navigate crises. While the article was prompted by the recent US tariffs and their disruptive impact, the insights offer adaptable solutions for crises of any origin.
The last 10 years have handed us an abundance of crises – a global pandemic, geopolitical tensions, armed conflicts, political musical chairs and cyber-attacks to name but a few – all contributing to supply chain chokepoints and stressed businesses.
Some businesses – typically the better-resourced ones –have employed their pre-existing risk management tools and have weathered multiple storms reasonably well, others have struggled, putting out one fire after another with mixed success – cases in point Made.com, Carpetright and Joseph Furniture.
Kudos to those businesses who have comprehensive business continuity plans which can be rolled out at a moment’s notice. To the rest of us – when you see that iceberg coming right at your Titanic – it’s crisis management time for now and an opportunity to plan for the next one.
ANOTHER DAY, ANOTHER DISASTER
Post-Liberation Day sky-high US tariffs hit like a full-blown migraine, rocking global trade. According to BigFurnitureGroup’s recent survey, as of February 2025 British furniture exports remain strongest in the EU and the US (coming second), while China dominates imports. While EU-bound shipments are slipping, exports to North America are rising and China’s share of UK imports keeps growing. No wonder the tariff shock sent currencies, stocks and businesses into a tailspin.
Since then, things have calmed down - slightly. Vis-à-vis China, while the 90-day truce lasts, most imports will face the base tariff of 30%. However, additional tariffs might apply to specific components, e.g. steel and aluminium, at 25%. The future UKUS trade deal removes 25% tariffs on UK steel and aluminium, but the zero-tariff quota remains unspecified, and finished goods still face a 10% tariff.
Meanwhile, the EU remains a safer bet under the UK-EU free trade deal, with further strengthening likely post May 19 summit - although the UK must carefully balance US and EU interests.
TAKE STOCK
While US tariffs remain in place, a granular assessment of customs rules of origin (ROO) will help to clarify their impact on business models. In this example:
• a Chinese steel bedframe exported to the US as part of the UK-made bed → a potential 25% tariff on the value of the bedframe, if ROO deems the bedframe Chinese-made, plus 10% on the finished bed;
• if the bedframe is classified as UK-origin → zero tariff (within quota), plus 10% on the finished bed.
Tariffs aside, if that iceberg of a crisis is inevitably approaching, your crisis response checklist could include the following.
1. Identifying how the event impacts your business’s ability to fulfil contracts, namely:
Which contracts and obligations are affected?
• How severe is the disruption, and how long might it last? How vital is the affected contract to your business?
2. Engaging with suppliers and customers to understand:
production delays, stock availability, and alternative supply options (e.g., local recycling); whether customer’s demand for your products remains unchanged; must some customers be prioritised and are there some who will allow flexibility (e.g., smaller orders, extended delivery terms, alternative parts, waived penalties).
3. Examining key terms, including payment rights, penalties, liability limitations, force majeure and dispute resolution. You may find, much to your relief, that your contractual INCOTERMSbased delivery terms shift tariff risks onto US buyers and a price adjustment clause helps absorb rising costs efficiently.
ARE THERE WORKAROUNDS?
If delay or default (on your part) seems likely, notify the customer early and, where possible, renegotiate impractical terms, ensuring proper documentation of the revised agreement. If re-negotiation is unachievable, consider the following.
1. FORCE MAJEURE
A well-crafted force majeure clause can excuse contractual non-performance caused by events beyond the affected party’s control, making it a key tool in supply chain disruptions. Despite being well-used, the complexities of force majeure clause drafting and rules of interpretation are often overlooked. Below are some factors that can render it inoperative: it must be explicitly stated in the contract as courts will not imply it; courts narrowly construe force majeure clauses, and generic catch-all phrases (e.g., “events of similar nature”) are often ineffective;
• the event alone must have caused the non-performance; the clause may excuse non-performance only if the event has made it impossible or impracticable, not merely difficult or uneconomic;
• the affected party must take reasonable steps to minimise the event’s impact.
2. FRUSTRATION
Not talking about a punching bag – “frustration” is actually a legal thing.
If a contract lacks a force majeure clause, the doctrine of frustration may apply if unforeseen circumstances make performance radically different from what was originally agreed, excusing further obligations.
That said, explaining frustration to non-lawyers tends to induce yawns, so best left to a lawyer to geek out over.
3. DISPUTE RESOLUTION
Before invoking force majeure, frustration, or other legal protections, assess the wider impact on your business, as your customers might be unhappy with your decision, which could potentially lead to a dispute. Legal conflicts drain resources, disrupt operations, and harm reputation, so weigh the economic and relational risks carefully.
If a dispute arises: maintain clear documentation and record verbal discussions;
• avoid statements that could be interpreted as a waiver of contractual rights;
• take steps not to burn bridges with the company you are in dispute with by establishing two channels of communication – in case you want to do business with them again.
4. INSURANCE
Specialist insurance products can help mitigate financial losses caused by supply chain disruptions. Business interruption insurance covers lost income and extra expenses when operations are halted, while supply chain disruption insurance protects against financial setbacks due to third-party supplier failures and even the inability to perform a contract.
DODGING THE NEXT CURVEBALL BEFORE IT’S THROWN
Both a blessing and a curse of today’s trade world is its inter-connectedness. As such, geographic diversification across regions is perhaps the most effective way to minimise supply chain disruptions. Along with that, updating contracts by incorporating robust protections, including the right to switch suppliers, beneficial delivery terms, price adjustment clauses and force majeure is a key method to create a cloak of protection over you.
This article does not constitute legal advice. For a conversation about a comprehensive crisis response plan, call Natalia Samodina on 07747131233 or email at natalia.samodina@thelegaldirector.co.uk www.thelegaldirector.co.uk
FEATURES
HOW MARKETING is changing
Clare Taylor, founder and owner of Apricus Marketing, talks about how marketing has changed in recent years and why having a strategic plan in place is more important than ever.
In challenging times, one of the first divisions that falls under the axe is budget for marketing. This is often due to businesses seeing it as a discretionary expense and not a necessity. However, marketing remains crucial for business success as it connects businesses with customers, builds brand awareness and can drive sales.
“The furniture industry is highly competitive and therefore it is easy for businesses to wade in to the tactical element of marketing in their quest to compete,” says Clare. “Furniture based marketing often falls into the trap of being feature led, rather than being benefit driven. Taking the time to work up a well-defined marketing strategy, highlighting core target customer segments, their key pain points, and how your business can address them, is key to getting ahead.
“A well thought out marketing strategy is the anchor for your overall business plan and is essential for long term business growth, rather than simply short-term sales. It will help to build trust and credibility in your brand. Without a clear marketing strategy, it is harder to measure the overall impact of your marketing activity.”
Clare, and the team at Apricus, know exactly what they’re talking about when it comes to marketing. Launched back in 2020, the business has continued to grow as a specialist in marketing, both in the furnishing trade, as well as across other industries. What gives Apricus a key advantage over other services is Clare’s well-established experience in the industry.
“I joined the furniture industry nearly 10 years ago as, Marketing Manager at Hypnos Contract Beds, before moving to Breasley as Head of Marketing,” Clare said. “Since launching the business, I have collaborated with several clients including Peak
Converters, Nectar Sleep UK, Pike Textiles and Staingard. However, we work with businesses across multiple industries and see that as a core strength.
“We specialise in marketing strategy and outsourced marketing management services. Our work includes everything from top-level market research and analysis to the formulation of strategic marketing plans, tactical plans, and tailored marketing budgets, to hands on delivery and mentoring.
“The business has continued to grow, both in terms of turnover and our client base over the years. We are now based in an office in Derby city centre and have expanded our network of partners which allows us to offer a full range of marketing support services.”
Alongside Apricus’ growth, Clare has been laser-focussed on keeping ahead
of the latest marketing changes. “The last few years have been interesting from a marketing perspective. Social media has made marketing a lot more accessible and achievable for businesses of all sizes.
“We’ve also seen a take-off in what I like to call ‘DIY’ tools such as Canva for branding and design, which are being used to help businesses create marketing materials in a cost-effective and accessible way.
“Obviously, AI has been a huge change more recently, with tools like Chat GPT
being used to create everything from blogs to websites, and artwork. However, the knock-on effect of this is that there is potential for brands to become monotonous, lacking in standout appeal, with little differentiation.
“Encouragingly though, in and around the use of all these shiny new tools, there has been a pull back towards the strategic element of marketing as businesses realise that the tools being used to drive their marketing are only as good as the driver sitting behind them! The strategic focus and understanding of how to optimise the use of these tools is key to maximising their effectiveness.”
As the business continues to evolve and grow, Clare and the team are looking forward to a major milestone in Apricus’ history. “We’re really looking forward to the Autumn, which will mark the five-year anniversary of when I started the business. We are planning a modest celebration at our office in Derby with clients and key contacts who have supported us along the way.”
Tools being used to drive marketing are only as good as the driver sitting behind them!
”
EMPOWERING FURNITURE RETAILERS TO BOOST SALES
In today’s competitive furniture market, every missed sale is a lost opportunity. Furniture Sales Solutions (FSS) is the UK’s leading provider of furniture-specific sales training, with an award-winning reputation for helping retailers significantly increase their sales.
Founded by Adam Hankinson, an industry veteran with over 30 years of retail experience, FSS delivers training designed by furniture people, for furniture people. No wonder it has been named a top service provider multiple years running by both Big Furniture Group and Furniture News.
Adam’s background in retail management shaped the practical, people-first approach that underpins FSS’s training. After years on showroom floors and in leadership roles, he recognised that traditional sales seminars weren’t helping furniture teams thrive. “I have a track record of delivering exceptional results, but I saw too many salespeople fall short because the training didn’t speak their language,” Adam explains. That insight became FSS’s mission: engaging, relevant, furniture-focused training that helps salespeople succeed on the shop floor.
The FSS Difference: Furniture-Focused and Results-Driven
What makes FSS different from generic training courses? In short, everything. FSS’s programmes are crafted exclusively for the home furnishings sector, not a repackaged one-size-fits-all regimen. This specialist focus means every example, role-play and technique is furniture-specific, reflecting real scenarios on a sofa, bed or dining showroom. The training is delivered in a warm, no-nonsense style that keeps teams interested and involved, rather than bored by slideshows.
Key benefits of FSS training include:
Furniture-specific expertise: FSS distils 50+ years of combined retail experience into practical, proven techniques tailored to how furniture shoppers browse and buy.
Practical, engaging coaching: Forget dull lectures. FSS workshops are hands-on and fun, getting staff talking to customers more confidently from day one.
Bite-sized online videos help reinforce key skills long after the sessions end.
Measurable ROI, guaranteed: FSS promises “More Sales Guaranteed.” If sales don’t increase, they’ll refund the investment. Their pledge of one more sale per salesperson per week is a proven benchmark for clients.
Crucially, FSS doesn’t just train and leave; they partner with retailers for lasting improvement. The company is a family business, Adam’s two sons are part of the team, and they take pride in building long-term relationships. FSS coaches often spend weeks on-site with store teams, getting to know the business and providing one-on-one feedback during live sales interactions. This in-store coaching is then reinforced by ongoing support tools, making the learning stick. “With our training, all furniture retailers can better serve their customers,” notes Ruben Hankinson, FSS’s sales director. From managers to new sales hires, everyone gains confidence, and customers enjoy a stronger experience as a result.
Proven Results on the Shop Floor
For furniture store owners, the bottom line is everything, and FSS’s results speak for themselves. FSS training consistently delivers higher sales, more confident staff, and happier customers. One standout example is Fairway Furniture, a well-established retailer in the South-West. After engaging FSS for focused sales training, Fairway’s team achieved a remarkable 17% uplift in sales within just three months. Peter Harding, Fairway’s Managing Director, described the impact best: “The FSS promise of an ‘extra sale per salesperson per week’ is not a rash boast, it’s practically a given if those who have had the training use what they have learnt properly.” Such an endorsement underscores that FSS’s bold guarantees aren’t just marketing talk, they’re reality when the techniques are applied.
Another success story comes from Dixons Department Store, who saw a 32% increase in sales after a tailored FSS workshop. Owner Marie Dixon shared that “just one sale after training paid for itself.” Their experience mirrors countless others across the UK who have seen a measurable uplift in both performance and profit.
Hybrid Training Model: In-Store and Online Support
Part of FSS’s formula for success is its hybrid training model, which blends immersive in-person coaching with flexible online learning tools. Training usually begins with face-toface sessions in-store, where FSS coaches work alongside salespeople, demonstrating techniques with real customers and giving live feedback. This hands-on mentoring helps staff break old habits and apply new skills on the shop floor. “We always follow up training days on the shopfloor, so lessons turn into actions,” Adam notes. Retailers
Too many salespeople fall short because the training didn’t speak their language.
”
often see an immediate spark, with quieter staff finding their voice and experienced team members re-engaging.
To keep that momentum going, FSS provides an online platform of short, bite-sized video lessons that staff can watch on their phone or computer. These quick refreshers cover everything from handling “just looking” customers to asking better questions and closing more confidently. Salespeople can revisit a lesson whenever they hit a snag or want to sharpen a skill, without leaving the shop floor. This blended approach ensures that teams not only learn new techniques but retain and apply them consistently. It’s training that sticks, building real habits and long-term performance improvements.
Partnering for Your Sales Success
FSS is about delivering growth in sales, confidence, and customer satisfaction. Their warm, down-to-earth approach resonates with retailers who want real results without the fluff. Many start with a free consultation or sales performance scorecard and leave with actionable insights, whether or not they proceed to training.
In a world where every walk-in counts, investing in your team’s skills pays off. Reach out to Furniture Sales Solutions to see how their tailored programmes could help you unlock an extra sale per week and build a stronger business, one customer at a time.
Mark Saunders, CEO of furniture retailer OKA, talks about the expansion of its physical presence, combatting challenges and a look ahead to what’s next for the brand.
Meet Mark
As CEO of OKA, I’m responsible for the overall direction and performance of the business. I set our strategic vision, manage day-to-day operations, and work closely with our executive team to ensure we’re delivering against our goals. A key part of my role is building and leading a strong leadership team and keeping open, effective communication with our stakeholders. I stay focused on driving growth, supporting our people, and making sure the business runs smoothly at every level.
Recent investments?
Our showrooms are an essential part of our brand footprint as they give our customers the opportunity to touch and feel the quality and craftsmanship of our range. So, we’ve been investing to expand our physical presence through new openings in a number of strategic locations across the UK where we see real opportunities. Earlier this year, we opened in Redbrick Mill in West Yorkshire, which is already trading ahead of expectations.
Alongside our physical presence, we’re also expanding and enhancing the digital experience for customers through several significant IT projects, re-platforming our e-commerce business to streamline the journey and improving our CRM. We’ve also continued to invest in our people, bringing new talent into the business.
Earlier this year, we appointed Aalish-Yorke-Long as Chief Customer Officer responsible for our product design, marketing, brand and ecommerce teams. Aalish has a fantastic track record of scaling premium lifestyle brands like Soho Home that are built around the customer, so we’re excited about the impact she’ll have on the brand, product and channels as we build our presence in the UK home interiors market.
Future Plans?
We’re continuing to scale our presence in the UK home interiors market through more showroom openings later this year and further improvements to the digital brand. We’ve also been doing a lot of work behind the scenes to lower costs, working with key suppliers to secure more favourable pricing, streamlining our logistics and reducing freight and shipping costs.
We’ve been able to pass these cost savings on to our customers, lowering our prices by an average of 15% on average across a wide range of furniture and homewares. This makes the brand even more accessible for even more customers, while guaranteeing the same commitment to quality and craftsmanship across the range and supporting our community of suppliers.
What is your mission?
Our mission is simple - to become the most loved interiors brand, creating beautiful, comfortable, and stylish homes to be enjoyed, not just admired. Whether for long-standing fans of the brand or those discovering us for the first
OKA Redbrick
time, we’re committed to delivering exceptional products and a seamless experience.
On sustainability, what is your business doing on this topic?
OKA was founded on the principle of sustainabilitycreating pieces that are made to last and be loved for years, using ethically sourced materials and recyclable packaging, made by independent artisans who preserve traditional craftsmanship. So, it’s in our DNA. Now, as a Certified B Corp business, we’re constantly challenging ourselves to go further and design sustainability deeper into the business at every step – including our own carbon reduction measures and supporting our people and communities.
How has recent business been?
Most consumer industries are facing into a number of challenges, driven by a range of economic and political factors which have dampened consumer confidence. Despite that, we’re seeing growth in sales thanks to the strength of the brand, the quality of our products and where we sit in the market.
What trends are you noticing?
We’re seeing customers make more carefully-considered purchases when it comes to home interiors – products that are timeless and are built to last – which plays well to our business given our focus on quality and craftsmanship. It’s also why our showrooms are such an essential part of our brand, as most customers investing in a larger piece from OKA want to see and touch it in real life.
We’re also seeing more customers accessing our range thanks to the work we’ve been doing on lowering prices, which is being accelerated by the investments we’re making to scale our digital and physical presence.
We’re continuing to scale our presence in the UK home interiors market.
What would you change in the industry?
Businesses always need stability in order to plan ahead with confidence and recent events have been challenging for the sector. Beyond that, we need to see more measures to stimulate growth and investment in the UK, which will ultimately drive jobs and wage growth and support consumer confidence.
What challenges do you currently face and how are you overcoming these?
After a challenging few years for OKA mainly in our overseas operation, we’ve spent the last 18 months putting the building blocks in place for growth as a simpler, UK-focused business, from product and brand to retail operations, IT and logistics. We’re already seeing the benefits through cost savings and improved sales.
Do you have any staff you would like to pay special thanks or recognition to and why?
Our entire team – from our showrooms to our support functions – they go the extra mile every day. Our success will always be down to them.
Why do you think customers choose your business?
OKA has a unique position in the market as a premium, ethical brand offering customers timeless, long-lasting pieces made with real craftsmanship. Plus, our approach to customer experience – from our showrooms featuring our curated room-sets to our interior design and bespoke manufacturing services – means we engage our customers in a more personal way.
THERE’S NOTHING BETTER THAN A FACE-TO-FACE!
David Hewitt, Head of Global Support & Implementation at RetailSystem, highlights how they deliver next level support and service.
At RetailSystem, we honestly believe there’s no better way to start a partnership than by meeting in person. Sure, we’re proud to be the industry’s leading POS and ERP software for furniture and bed retailers—but what really sets us apart is the way we work with you.
Onboarding a new furniture or bed retailer isn’t just us plugging in some software and walking away. It’s a two-way process. We’re bringing you into the RetailSystem world—but just as importantly, we’re stepping into yours. Every store, team, and business owner work differently, and that’s something we truly value.
That’s why, whenever possible, we’ll be there on-site with you when you go live—at no extra cost. We’re not just there to help you get started with the system. We’re there to understand how you operate, to guide your team, and to make sure everyone feels confident from day one. Because when your system fits your way of working, everything clicks.
Over the past 12 months, we’ve welcomed and trained over 1,000 new furniture professionals who now enjoy all the benefits of the eco system. From the Shetland Islands to South Wales, from Northern Ireland to the south coast of England—and across to Ireland and right across the USA, including sunny Tennessee— our onboarding team has been out on the road (and often in the air), getting stores up and running. No furniture or bed retailer is ever too remote.
And onboarding is just the start. Once you’re part of the RetailSystem family, our support continues—for life. No hidden costs, no support charges—just a team that’s always here when you need us.
We also kicked off 2025 with a fantastic new addition to our team. In January, we welcomed Darren Bastin as our new Sales Director for Ireland and Northern Ireland. Darren isn’t just a sales leader—he’s one of our own, having spent 15 years as a longtime RetailSystem client, using the platform every day in his own successful furniture business. That kind of first-hand experience is invaluable, and Darren has hit the ground running—he’s already spent most of this year on the road and in the air, visiting stores across Ireland and Northern Ireland, as well as visiting clients in England, Scotland & Wales helping them get the best from RetailSystem.
Darren Bastin, Sales Director for Ireland & Northern Ireland
Because while we love the power of our software, we know that real partnerships are built on people. Conversations, collaboration, and hands-on support—that’s what turns great software into real success.
So, whether you’re just starting out or thinking of making a change, remember: we’ll be there from day one, face-to-face, and with you for the long haul. Because at RetailSystem, there really is nothing better than a face-to-face.
The Manchester Furniture Show (MFS) returns at Manchester Central from Sunday 6th to Monday 7th July 2025. We explore what the show has to offer.
In a year marked by cautious optimism, economic headwinds, and ongoing shifts in consumer behaviour, the 2025 edition of MFS arrives at a pivotal moment. The Manchester Furniture Show’s mid-summer position on the calendar is strategically placed between January shows and peak Q4 trading. It’s a chance for buyers to reflect on performance so far, recalibrate strategies, and react to emerging trends.
“For retailers, time is everything — and Manchester Furniture Show delivers maximum impact in just two days,” says Zoë Bonser, Portfolio Director, Manchester Furniture Show. “You can meet suppliers face-to-face, compare ranges side by side, and source fresh product lines that will set your store apart going into the second half of the year. There’s no substitute for seeing what’s new, building relationships in person, and getting the insight you need — all under one roof. After such a strong comeback last year, it’s brilliant to see MFS firmly back as a key fixture on the retail calendar.”
This year’s event promises a packed agenda with more than 120 top brands presenting a wide array of furniture, homewares, interiors, and accessories. Visitors can expect exclusive first looks at new collections from leading manufacturers and designers, with trend insights and forecasting playing a central role in helping retailers plan ahead for the next season.
Notable brands confirmed to exhibit include La-Z-Boy UK Ltd, Lebus, Bluebone, Taylors Creative Living, Welcome Furniture, Baker Furniture, Meta Sofa, Buoyant Upholstery, Alpha Design, At The Helm, Sofa Source, Sofa Connections, Scatterbox and Seconique - each showcasing their latest designs and developments.
For Sofa Connections, the business will present its brand-new model, the Kingston, as well as displaying a new core fabric range. “This will make our fabric range, Core, Standard and Deluxe. The Core range is the same excellent quality fabric but with a commitment from us where we are able to buy in bulk to bring our customers a lower price point.” The Core fabric range features a waterfall of 27 new fabrics and colours, which is officially being launched during the show.
Meanwhile, Lebus has been inspired by the latest fashion trends both oversees and the UK. “There seems to be a pull towards earthy tones, alongside warmer neutrals like caramels and biscuits. We are also seeing clever construction coming through with the introduction of modular units which offer great flexibility with layout options.” Lebus plans to integrate some of these trends into its new designs at the event. Scatterbox also returns with a series of bold new soft furnishing launches, blending expressive colour palettes with premium textures. Their summer collection continues the brand’s reputation for trend-led, high-impact home accessories. At RS Furniture, it is constantly updating its ranges with new models being launched at the national trade shows every year. “Our ranges are all available to view at our Lancashire based warehouse where we have great stock of all products.”
With a proven track record of delivering stylish, practical, and commercially successful furniture ranges, Sofa Source is proud to showcase its latest designs at MFS. “What sets Sofa Source apart is its deep understanding of the modern retail landscape, backed by services that go far beyond supplying product. At the heart of our offering is our in-house design team, which works closely with retailers to develop on-trend collections tailored specifically for their markets.”
La-Z-Boy UK will be revealing three new collections at this year’s show. Visitors will be the first to see the ranges, called Harnden, Cooper and Murray. The stand will also showcase La-Z-Boy UK’s new branding and logo. Other highlights on the stand will be
Lebus Upholstery
three stylish contemporary collections aimed at design-conscious consumers known as Faith, Skye and Essence. And the iconic recliner brand will also be showcasing some of its Made in Britain products, which will now be available in a choice of leathers, in addition to the current selection of fabrics.
At The Helm will showcase latest upholstery, cabinetry and lighting collections. Each area offers a full lifestyle experience, demonstrating how its pieces seamlessly integrate into any space. The first trend area embodies comfort and cosiness, featuring plush seating, warm tones, and its At The Helm cabinetry and lighting, creating a welcoming, restful ambiance. The second area explores classic modern country living, where natural wood finishes and timeless designs bring a fresh, contemporary feel - elegantly styled with its signature lighting and cabinetry.
Discover a curated collection of handknotted masterpieces and contemporary soft geometric rugs, meticulously sourced from around the globe at The Weave Collective. At the heart of the UKbased company is Dawn, a passionate interior designer with an eye for detail, and Tim, a seasoned expert with 20 years of rug importing experience. “We bring you unique textures and designs, perfect for adding depth and sophistication to any interior. Whether you’re an interior designer seeking a statement piece or a retailer looking for distinctive stock, our rugs offer unparalleled quality and style. Explore our world of woven wonders and transform your projects.”
There are a number of debuts too. First up is Maiullari, known for its contemporary Italian style, visitors should expect sleek, design-forward upholstery and case goods that balance sophistication with functionality. Matahari Interiors, which blends timeless design with artisan craftsmanship, offering distinctive, high-quality furniture that adds warmth and character, is another debutant, while Allports, a
Oakcrest by Sofa Source
RS Furniture
Sherwood by Sofa Connections
first-time exhibitor, brings over 60 years of experience in commercial vehicle solutions. Known for their comprehensive services in trucks, vans, and trailers, Allports Group offers innovative logistics and delivery solutions tailored for the furniture industry.
Meta Sofa, an MFS exclusive! Launched this year, Meta Sofa will make its debut at the show, taking the largest stand space on the floor. Expect big things from this exciting new brand — it’s the first chance to preview their products and meet the team behind them.
Finally, Darach, a family run company based in the Scottish Highlands, is exhibiting at MFS for the first time. Darach offers a quirky, functional and sustainable range of furniture, hand made from spent oak whisky barrels. From tableware to chairs, benches, lamps and much more, Darach has something to suit all tastes and budgets. Maker Tony Oakley says, “We enjoy great relationships with our loyal and supportive family of stockists and we are looking forward to Manchester and the chance to introduce our fabulous range of whisky barrel products to a new audience.”
Meanwhile, Furniture Sales Solutions will be in attendance, offering an insight into its top training techniques to help retailers boost sales, while in keeping with retailers in mind, software specialist RetailSystem returns to showcase its industry-leading furniture & bed retailers combined ERP & EPOS solution. On logistics, Empire Delivery, a modern, customer-first logistics company specialising in white-glove furniture delivery across the UK, is also exhibiting. “We partner with furniture retailers and brands to offer a seamless end-to-end service—from warehouse to customer doorstep.”
MFS also provides a platform for networking and collaboration. Buyers, suppliers, and designers can connect at dedicated networking events, including the Official MFS Show Party, Women in Furniture Networking Brunch & Panel, and the Spritz Bar. Part of the Women in Furniture Networking Panel includes Kellie Wyles - Head of Upholstery & Brands at DFS, Nic Furlong – MD at Ashley Manor Upholstery, Jan Duckworth – MD at Cox & Cox, and Fara Butt – Director at Shire Beds. Leading the conversation is MFS’ own Zoë Bonser, with the panel set for 7 July and will cover leadership, challenges and what’s next for the furniture and interiors market.
“It’s fantastic to see MFS returning with even greater momentum in 2025,” Zoë added. “Last year’s comeback was a tremendous success, and we’re looking forward to welcoming the industry once again to what promises to be a vibrant and inspiring two days in Manchester.”
SCAN TO REGISTER
Skye by La-Z-Boy UK
ASK THE ORGANISER
Zoë Bonser
A special one-to-one with the organisers of the Manchester Furniture Show, we presented questions from the trade. Zoë Bonser, Portfolio Director, The Furniture Shows, Retail Division at Clarion Events, shares all the answers.
WILL THERE DEFINITELY BE CARPET THIS YEAR?
Yes – there will be carpet throughout the main halls at MFS 2025, as there was in 2024. We know this is an important detail for many exhibitors and visitors alike, and we’re committed to delivering a show environment that looks professional, feels welcoming, and enhances the overall experience.
WHAT SECURITY MEASURES ARE IN PLACE – AND WHY?
Providing a safe and secure environment for our visitors, exhibitors, partners, and suppliers in which to do business in, is of the utmost importance. We work closely with the venue to ensure a secure and welcoming environment for all attendees that also meets the necessary compliance requirements. Our security team is highly experienced and briefed to be alert, approachable, and professional, with a clear understanding of how to balance safety and security measures with a positive visitor experience.
THERE ARE MANY BED MANUFACTURERS BASED NEAR MANCHESTER – WHY DON’T WE SEE MORE OF THEM AT THE
SHOW?
That’s a great question – and something we’re actively working on. We’ve had productive conversations with several regional manufacturers and are encouraging more to exhibit in future editions. Our curated approach means we balance categories each year, but beds remain a priority, especially with Q4 trading in mind. If you’re a bed manufacturer thinking about exhibiting, get in touch! If you are a retailer who wants to see more of a particular product type, tell us – your feedback helps shape the show.
EXHIBITORS GO TO GREAT LENGTHS (AND COSTS) TO BUILD STANDS. WHY NOT OPEN THE SHOW TO THE PUBLIC AFTERWARD TO CAPITALISE FURTHER?
At its heart, MFS is a trade-only show — designed for efficient B2B buying, networking, and product launches. The short format is intentional to create urgency and impact. Opening to the public would change the dynamic and would also mean exhibitors would have to provide multiple pricing options and be able to service consumers, many of which do not currently.
WILL THE SHOW RETURN TO A 3-DAY FORMAT?
Not at this time. The two-day format has been positively received for its focus, efficiency, and lower cost implications for exhibitors. It delivers high impact without overstretching resources. Feedback from buyers and visitors is that they are time-poor, and that the 2-day format works better in their schedule.
HOW IS THE MANCHESTER FURNITURE SHOW ENCOURAGING SUSTAINABILITY, BOTH IN PRODUCT AND OPERATIONS?
Sustainability is woven into the planning of MFS. Operationally, we work with the venue and contractors to reduce waste, encourage reuse, and lower emissions — from stand build materials to digital show guides. On the product side, we support brands who are championing sustainable sourcing, packaging, and materials — and our exhibitor listings now include filters for buyers to identify these partners more easily.
ARE YOU SEEING MORE EXHIBITORS EMBRACING CIRCULAR ECONOMY PRINCIPLES OR NET ZERO TARGETS?
Yes, absolutely. A growing number of our exhibitors are designing with recyclability, longevity, and ethical production in mind. We’re seeing increased interest in modularity, sustainable woods, and low-impact materials.
WHAT MAKES MFS UNIQUE AMONG UK FURNITURE TRADE EVENTS?
MFS is all about social, summer, sourcing — and it lives up to that strapline. Its mid-year timing is ideal for reforecasting and topping up stock ahead of Q4. It’s relaxed but business-focused, combining efficiency with a great social energy. With its city-centre location, vibrant networking events, and a tight two-day format, MFS is uniquely positioned to deliver maximum value in minimum time.
WILL MFS HAVE ANY STAND AWARDS OR FORMAL RECOGNITION THIS YEAR?
This year, we’re keeping the atmosphere relaxed and commercially focused — but that doesn’t mean creativity won’t be celebrated! While we’re not running formal stand awards at MFS 2025, we always highlight exceptional displays and design innovations through our content and media channels.
IF MFS HAD A THEME SONG, WHAT WOULD IT BE?
Tough choice! But we’d say “Walking on Sunshine” by Katrina and the Waves. It captures the upbeat, energetic vibe of the show — a mid-year moment full of optimism, colour, and connection.
WITH CHANGING BUYER BEHAVIOURS AND DIGITAL ALTERNATIVES, HOW IS MFS STAYING RELEVANT?
Relevance is all about timing, curation, and community. MFS offers a critical touchpoint just as buyers are shaping their Q3/Q4 strategies. Our format respects time-poor buyers, and we make it easy to connect, compare, and commit — all in one place. The mix of new and returning exhibitors, plus added networking opportunities like our Women in Furniture Brunch and the MFS Show Party, keeps the show dynamic and people-driven.
WHAT IS THE ONGOING VALUE OF IN-PERSON CONNECTIONS AT A TRADE SHOW LIKE THIS?
There’s no substitute for face-to-face. Seeing, touching, and comparing products side-by-side helps retailers make smarter decisions. Just as importantly, it builds trust — with suppliers, new contacts, and the industry as a whole. Inperson meetings often lead to better deals, clearer communication, and stronger partnerships.
HOW HAS THE SHOW EVOLVED THIS YEAR TO CATER FOR VISITORS?
We’ve introduced new exhibitors, exclusive launches, and better filtering tools online to help buyers identify brands that align with their values — such as UKmade, sustainable, or design-led. This year also sees the debut of major new players like Meta Sofa, who are taking the largest stand space at the show. Add to that the return of our Spritz Bar, social events, and convenient city-centre venue, and it’s shaping up to be our most impactful edition yet.
WHAT TRENDS AND THEMES ARE YOU EXPECTING FROM EXHIBITORS THIS YEAR?
Expect to see a strong focus on modularity, comfort-first design, natural materials, and bold accent pieces. Many exhibitors are aligning with consumer interest in flexible living, sustainability, and personality-driven interiors. From statement soft furnishings to clever storage and ethically made ranges, MFS is where upcoming trends take physical shape — often before they hit the mainstream.
SOFA CONNECTIONS TO PRESENT NEW PRODUCTS AT MFS
West Midlands-based family run furniture manufacturer Sofa Connections details exciting new launches at the upcoming Manchester Furniture Show.
It’s been a busy year so far for husband-and-wife team, Matt and Sarah Oakley, as Sofa Connections continues to grow its presence and products. Coming off the back of a very successful January Furniture Show, where the business unveiled a number of new products as well as its refreshed rebrand – all receiving positive feedback from customers – Sofa Connections is ready to showcase more new developments.
“Our stand out models were the usual contenders Blakedown and Belfry, classic staples for any family home, as well as our Sherwood, which caught the eye of some very key buyers with its quilted arms and supportive head bolsters,” revealed Sarah, reflecting on JFS. “As we move onto the Manchester Furniture Show (MFS), we’re excited to display these favourites once more, with the addition of Churchill and our other newer models Oxley, Drayton and Hagley.
“On our stand (F24), you will also discover our brand-new model, the Kingston, a splay arm sofa. We’re really excited to present this to the industry and look forward to what feedback it musters up. We know our customers are going to love it.”
Furthermore, Sofa Connections will display a new core fabric range, as Sarah continues: “This will make our fabric range, Core, Standard and Deluxe. The Core range is the same excellent quality fabric but with a commitment from us where we are able to buy in bulk to bring our customers a lower price point.”
The Core fabric range features a waterfall of 27 new fabrics and colours, which is officially being launched during MFS. During the show, Sarah and Matt will be on hand to talk through the ranges and new developments, while the business is also working with the British Furniture Association (BFA)
On our stand (F24), you will also discover our brand-new model, the Kingston.
to provide them with a “lovely sofa for their show stand” during the event.
Turning the attention away from Manchester to Netherton, Sofa Connections has also revealed its relocation to a larger factory. Situated just 10 minutes down the road from its former Brierley Hill base, the move is part of the business’ journey as it continues to raise awareness and reinforce its long-serving heritage in the industry, which spans over 35 years.
“The new factory move is an exciting time for us at Sofa Connections,” Sarah said. “We are moving to make space for growth and development.”
Churchill
Belfry Corner
JOIN US AT MFS ON STAND F24
See SOFA SOURCE at MFS
With the furniture industry evolving rapidly, Sofa Source remains a trusted partner known for innovation, quality, and retail support.
Join us at the Manchester Furniture Show 2025 at Stand D10 and take your offering to the next level.
With a proven track record of delivering stylish, practical, and commercially successful furniture ranges, Sofa Source is proud to showcase its latest designs at the Manchester Furniture Show 2025.
“At Sofa Source, we have a deep understanding of the modern retail landscape, backed by services that go far beyond supplying product,” the company said. “At the heart of our offering is our in-house design team, which works closely with retailers to develop on-trend collections tailored specifically for their markets. From concept sketches to final upholstery selections, we design with both endconsumer and retail partner in mind.”
Supporting successful retail experiences is a top priority. That’s why Sofa Source offers comprehensive POS and merchandising support, making it easier than ever for stockists to tell compelling stories in-store and online.
“Whether it’s eye-catching point-of-sale materials or showroom layout advice, partners benefit from marketing that drives sales,” Sofa Source said.
Retailers also enjoy the flexibility to differentiate themselves. “Sofa Source specialises in tailored ranges—collections that can be adapted to reflect your brand, your customers, and your sales strategy,” the company continued.
“Whether you’re looking for a specific fabric, colourway, or configuration, we’re committed to helping you stand out in a competitive market.”
In today’s fast-paced retail world, availability matters. That’s why Sofa Source offers a wide selection of in-stock and flexible options, designed to give retailers confidence in supply and speed to market. “From quick turnaround times to scalable order quantities, our logistics infrastructure is built for responsiveness,” the company said.
“This year’s Manchester Furniture Show is the perfect opportunity to experience the Sofa Source difference firsthand. Explore our newest collections, meet the team behind the designs, and discover how our support can add real value to your business.
“Join us at the MANCHESTER FURNITURE SHOW 2025 AT STAND D10 and take your offering to the next level. Whether you’re an independent retailer or a multi-site operator, Sofa Source is your partner for stylish, saleready solutions that deliver results.”
Lilou Chair Canterbury
FEATURES EXCEEDING CUSTOMER EXPECTATIONS
In a competitive furniture market where quality, reliability, and customer confidence are everything, Avriio has emerged as a brand that not only meets expectations—but consistently exceeds them.
With a focus on contemporary upholstery that blends style, comfort, and endurance, Avriio is earning its place as a go-to supplier for discerning retailers and design professionals across the UK and beyond.
“What sets Avriio apart is our uncompromising commitment to craftsmanship,” the business said. “Every piece in our collection is built on a foundation of quality materials, precise engineering, and thoughtful design. While trends come and go, Avriio’s dedication to long-term durability is unwavering—reflected in our impressive 10-year frame warranty. This isn’t just a feature; it’s a statement of confidence in the construction of each product, offering peace of mind to both retailers and end users.”
Avriio’s range is designed with both form and function in mind. The brand strikes a balance between on-trend aesthetics and timeless appeal, ensuring that each piece adds value to a space not just on day one—but for years to come.
Every piece in our collection is built on a foundation of quality materials, precise engineering, and thoughtful design. ”
Retailers working with Avriio benefit, not only from its product quality, but also from a partner that understands the fast-paced nature of the industry. The brand offers efficient lead times, reliable delivery, and exceptional service—elements that are as important to trade clients as the products themselves.
Additionally, Avriio’s team brings a deep understanding of customer needs and market trends. “This insight translates into a collection that’s as relevant and responsive as it is refined—perfect for today’s consumer who expects both beauty and resilience in their furniture choices,” the company said.
“As the demand for dependable, design-led furniture continues to rise, we remain firmly focused on what matters most: lasting quality, meaningful partnerships, and customer satisfaction. With a 10-year frame warranty and a growing reputation for excellence, Avriio isn’t just offering furniture—it’s offering assurance.”
To explore the full collection or enquire about trade opportunities, visit www.avriio.com
Larissa
Prygos
A TRUSTED Family Business
For over 22 years, Image Furnishings has established itself as a trusted, family-owned name in the furniture industry—renowned for delivering high-quality, trend-conscious upholstery that caters to a wide range of customers and commercial needs.
Built on the foundation that great design and exceptional service go hand in hand; the company continues to push boundaries in both craftsmanship and customer experience.
Image Furnishings offers an extensive and diverse collection of upholstery across multiple categories, including electric and manual sofas, static sofas, chairs, sofabeds, and more. This wide product range enables the brand to meet the unique demands of each customers needs—whether retailer, hospitality, or commercial—making it a preferred choice for customers seeking both versatility and style.
“Each product in the catalogue is carefully curated to strike the perfect balance between timeless elegance and modern appeal,” the company said. “With an eye on current design trends and a commitment to classic comfort, we ensure that our offerings remain relevant, durable, and aesthetically distinctive. From refined silhouettes to bold textures and finishes, our designs are created to both impress and perform.”
At the core of the company’s philosophy is a relentless focus on quality—not only in its products but
More than just a supplier, we see ourselves as a partner in our clients’ success. ”
across every aspect of its operations. From design and production to customer support, Image Furnishings is dedicated to exceeding expectations. “Our team prides itself on offering a high level of responsiveness, attention to detail, and industry expertise that helps customers make confident, well-informed decisions,” the company continued.
“What truly distinguishes us is our approach to business relationships. More than just a supplier, we see ourselves as a partner in our clients’ success. This partnership-driven mindset is reflected in our tailored solutions, reliable service, and long-term commitment to helping businesses grow.”
As the company continues to evolve and expand its offerings, it remains grounded in its core values: family, integrity, innovation, and a deep passion for furniture design. “Explore our full collection online today and discover tailored upholstery solutions designed to meet the needs of your business.”
Hanover Swivel Chair
Egan, Bison Saddle & Bison Saddle Piping
Supercharge Your Summer 2025 Sales with FurnitureTexts
As summer 2025 heats up, so does one of the most competitive and profitable times of the year for furniture and bed retailers.
With consumers eager to refresh their homes, garden spaces, and interiors during seasonal promotions, standing out from the crowd is essential. That’s where FurnitureTexts comes in — the powerful, purpose-built text marketing solution developed by award-winning cloud-based retail software specialist RetailSystem.
Why Mobile Messaging Still Wins in 2025
Despite the evolution of digital platforms, text messaging remains one of the most effective ways to connect with customers in real time. In fact, studies show that the average person checks their phone over 60 times a day, and 95% of all text messages are read within three minutes. That level of immediacy is exactly what today’s timepressed shoppers respond to.
“Summer shopping is often spontaneous,” says Nick Mizin, Sales Manager at FurnitureTexts. “If you’re promoting offers that are limited-time or location-specific, a well-timed text message is the fastest and most direct way to drive action.”
Maximise Summer 2025 with FurnitureTexts
With FurnitureTexts, retailers can build and launch highperforming mobile campaigns in just minutes. Here’s how:
Rapid Setup: With RetailSystem’s intuitive interface and setup guide, your campaign can be live within minutes — including scheduling by time zone and targeted customer filters.
Fully GDPR Compliant: FurnitureTexts includes built-in tools for list management, opt-outs, and consent logging, so your customer data stays compliant and clean.
Flexible & Cost-Efficient: Campaign creation is free. You’re only charged when a message is sent — keeping your marketing spend lean and targeted.
Exceptional Engagement: SMS campaigns consistently outperform other channels, with open rates above 90%
and significantly higher response rates than email or social media promotions.
Summer 2025: The Time to Act Is Now
With bank holiday weekends, seasonal clearances, and garden furniture demand peaking, summer is a golden opportunity for UK retailers. Whether you’re running flash sales, showroom events, or end-of-season discounts, a realtime message can convert browsers into buyers in seconds.
“Retailers who text see faster footfall and stronger ROI,” adds Nick. “It’s about being present in the moment your customer is ready to act.”
Start Your Summer Campaign Today
FurnitureTexts gives you complete control — from campaign creation and testing to scheduling and tracking. Whether you’re sending your first SMS or managing hundreds, the platform scales to your needs and keeps your brand front of mind.
Ready to drive results this summer?
Get started with FurnitureTexts and turn your seasonal promotions into lasting customer engagement.
www.retailsystem.com/uk/features/text-marketing/
Nick Mizin
NEW APPRENTICESHIP COURSE FROM WEBS TRAINING
WEBS Training are now offering a new apprenticeship course – Level 2 Furniture Finisher.
This will include both hand finishing and spray finishing, making it a great choice for a range of furniture businesses.
The course is being supported by Kortec, suppliers of quality coating materials, meaning future apprentices on the course will be training using industry standard tools and materials.
In addition to the finishing techniques, the course also covers the skills of colour matching, along with restoration and reviving surfaces. With an increased consumer interest in reducing waste and recycling, furniture finishing is seeing the launch of many smaller businesses specialising in spraying furniture, along with demands from larger businesses.
On the introduction of the course, Managing Director James Woolley says: “We can offer a taster for furniture finishing within our other standards, but we have seen increased demand and requests from employers for a course specifically for finishing. Previously we have offered a furniture finishing course, which we had removed a few years ago due to reduced interest – polishers in companies tend to stay in their role for years!
“We are always keen to respond to the needs of employers – so with the resurgence of interest in furniture finishing we are pleased to announce that the Level 2 Furniture Finisher standard will become another WEBS course offering that supports the furniture industry.”
UPSKILL AND CROSS-TRAIN
“The requests for the course haven’t all come through the need to replace members of staff either – yes, there are businesses that need to refresh workforces, but this course is great for those already in the trade. Someone may be working in component manufacture or finished-good production and assembly –this can be a whole new skill for them.”
“Seizing opportunities for training and development creates a workforce that is versatile to the organisation – and also engages workers by giving them new skills.”
Seizing opportunities for training and development creates a workforce that is versatile to the organisation.
ADDITIONAL SKILLS DEVELOPMENT ACROSS ALL OF WEBS TRAINING’S COURSES
The current apprenticeship standards allow an individual to complete multiple apprenticeships of the same level – should someone wish to change direction or specialise in a new skill.
James explains further: “Using additional apprenticeships as continual development applies to our other courses too – even if an employee has completed an apprenticeship previously, they can still access other apprenticeship courses of the same level to add to their skill set. Upholsterers can learn frame making with Level 2 Furniture Making Operative, mattress manufacturers can learn headboard upholstery with Level 2 Modern Upholsterer – and with our new course Level 2 Furniture Finisher, timber furniture makers can now specialise in finishing too.”
THE DETAILS: LEVEL 2 FURNITURE FINISHER
The course duration is 18 months, with a full levy cost of £9,000 (95-100% of this cost is funded by the government for non-levy payers)
• Hand finishing and spray finishing
• Suitable for wood and manufactured board
• Operating tools and equipment
• Colour matching
• Decorative effects
• Problem solving
• Industry skills: managing stakeholders, 5S, documentation, legal compliances
www.webstraining.com
In the next instalment of our series of interviews with agents and reps across the furnishings industry, we spoke with
Greg Noble
who shares an insight into his role, why working within the industry is in his blood, what’s most difficult and the ongoing shift between agents and reps.
Meet Greg
I’m a rep for Celebrity Motion Furniture Ltd and cover East Anglia, the Home Counties, North London, Kent and Sussex.
How long have you been an in the industry?
I started on the road in 1999 and Celebrity was one of the first companies I represented. I was an agent until 2021 when I switched to being a fully employed rep for Celebrity.
What drew you into the life of an agent and what’s the day-to-day like?
Both of my parents were agents in the furniture trade, so I grew up listening to them discussing their work. My grandfather, Tom Noble, was the store manager and later the director at Waring and Gillow on Oxford Street in the 60s. My father, Brent, started working in the carpet industry at Brinton’s of Kidderminster and then had a full training at Greaves and Thomas furniture. He then became a self-employed agent at the age of 24, working for Beautility furniture, Dykes and Guy Rodgers and later spent about 30 years working for Morris of Glasgow, where I would also start working with him gaining experience, in 1999.
My mother was an NHS nurse, but when my father broke his hip very badly in a skiing accident when I was 7, she had to quit her nursing job and start driving Dad around and carrying his bags and samples. She soon realised she was good at selling and went on the road herself in the 90s for 15 years! So, for me, it’s been very much a family vocation. My father still gives me valuable tips and advice to this day.
What is the best part of your role?
I have always really enjoyed the huge variety of people I see and places that I travel to each day. From the big buyers to the newest sales staff member, it’s always a pleasure to chat to people.
I have always enjoyed being out and about, somewhere different each day, rather than doing an office job with the same four walls staring back at you.
I also love getting brand new product ranges to sell into my customers, especially when you’re highly confident they’re going to be winners!
What
is the most difficult?
I’d have to say it’s the driving. Most of the time it’s enjoyable and I like being out on the open roads, but when stuck in the countless traffic jams and road diversions, or queuing for the infamous Dartford tunnel on a rainy afternoon, it can really get you down.
Do you have any particular highlights so far?
Years ago, I worked for a company called Multimaster. The owner, Gordian Tork, very kindly flew all of the sales team out to the High Point show in North Carolina and then flew us down to their HQ in Palm Beach, Florida. We stayed at the PGA National Golf resort and even got to play a round of golf... I think it was the most challenging round I’ve ever played!
What challenges do you think agents/reps currently face in the furnishing industry?
I spent over 20 years being an agent before agreeing to switch to an employed role, so I’ve seen both sides of the job. There has been a shift by the bigger manufacturers over the last decade to make that switch from using agents to reps. It’s understandable, but is a shame in some ways as it’s very hard to make a decent living being an agent unless you have at least one good agency.
Finding those good agencies is increasingly more difficult. I agreed to become a rep as I loved working for Celebrity, love the product and the people I work with, so for me it was an easy decision, but I know agents can find it very difficult to make ends meet if they lose a big agency.
What would you like to see change?
It won’t happen, but I’d like to see some rule changes around minimum pricing, to stop one rogue retailer being able to sell our products so cheaply that other retailers may decide they no longer want to display them. That’s been a long-time annoyance and one that’s very difficult for manufacturers to police while staying within the rules.
Celebrity has always fared pretty well in this regard as we don’t
supply online only shops, but there are usually one or two retailers who sell too cheaply and hammer everyone else’s margins.
Also, I can’t wait for the government to get on with building the new road tunnel under the Thames from Essex to Kent! That should make the current Dartford tunnel much nicer to use.
What would help agents/reps more?
Full self-driving cars! They’re on the way and I hope they arrive before I retire as it’ll be fantastic to be able to have the car drive me to my appointments.
What would you say to someone considering becoming an agent/rep?
The furniture industry has generally always been a very kind, calm and honest one to work in. It’s a pretty slow-paced industry that’s always going to be buoyant as everyone always needs furniture! It’s also an industry on which the rise of AI and robots should have a limited impact.
If you’re considering becoming an agent, you’ll need a few months of cash saved up as it takes a while to build things up before you earn much. If you can start as a rep, then go for it and learn the industry with an immediate income and no overhead costs.
Remember to always be polite, honest and do the things you say you’ll do, especially when dealing with complaints!
What is the most important attribute to have as an agent/rep and why?
Honesty. It’s hard earned and can be lost in an instant, but is the most important attribute for any salesman, in my opinion.
Can you share something that irritates you the most as an agent/rep?
I’ve mentioned the roads and driving already so I’ll have to say it’s the odd time when you arrive at your pre-arranged appointment to find the buyer is out playing golf or something similar. You just have to remain polite, humble and carry on. It happens to us all, thankfully not often.
Also, the lengthy and repetitive adverts on LBC radio. Life on the road involves listening to a lot of radio, although I’ve recently discovered podcasts and have been using the hours spent in the car learning a new skill.
Can you share an insight into your plans for the year ahead?
Celebrity has had a fantastic last 12 months and is looking like having another great year. We’ve managed to buck the trend and are a good chunk up on the same period last year, mostly due to the continued success of our Hollingwell and Canterbury models, but also due to the successful launches of our new Farndon and Southwell models. The riser recliner market is booming and still growing year over year as more older people find themselves wanting comfy powered chairs in their homes.
I am really looking forward to continuing this growth and to selling some very exciting new products that we will hopefully launch at the January Furniture Show in 2026! (I’m not allowed to say anything else about that.)
What’s the next big thing you are seeing in the industry and why?
In the motion furniture sector, we’re seeing more and more powered add-ons coming to the market, like electric lumbar support and electric headrest adjustment. I’ve seen other manufacturers start to offer heated seats and interesting massage units in their furniture. The new generation of older customers are very keen to have all the bells and whistles on their chairs and sofas.
Final thought…
As you’re reading, you’ll notice a copy of the first order I ever took, from a lovely man called Keith Tebbit who was the buyer at the Chelmsford Co Op. I can remember trembling as I walked into his office while my father waited out in the car. But Keith was kind and fair as we negotiated the prices, he really put me at ease. I was thrilled to show the order to my Dad, who paid me all of the commission from it.
This industry has been a real pleasure to work in and I hope it continues to be the same for another decade or two.
I spent over 20 years being an agent before agreeing to switch to an employed role, so I’ve seen both sides of the job.
1st Order Ever
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SLEEP GEEK SAYS
The Sleep Geek, aka James Wilson, talks about the importance of REM sleep and why you shouldn’t be cutting yourself short.
We’ve all heard it: “Successful people wake up early.” But let’s stop and think—why are we setting alarms to interrupt something we need (sleep) for something that’s just nice to have (ice baths, anyone?)?
Like many in the sleep and mattress game, I keep an eye on trade mags like BFG. I love a good Q&A, but now and then, a line jumps out and makes my teeth itch.
It usually goes something like this: “I get up at 5am, cold plunge, then head to the gym to start my day right.”
Now, if that person is naturally waking at 5am, great. Some people really are “larks,” their internal clocks are set for early rising. But most of us? Not even close. Based on chronotypes (basically your biological sleep/wake rhythm), only a tiny sliver of people wake up at 5am without external help.
longer without food than without sleep. About 19 days without food. Nine without sleep. And unless you’ve got a rare genetic condition called Fatal Familial Insomnia, sleep will catch up with you. Or, more precisely, the lack of it will.
This “rise and grind” obsession isn’t new. The Bible praises the early riser. Stoic philosophers love to humblebrag about 4am wake-ups. But just because it’s ancient wisdom, doesn’t mean it’s good sleep advice.
Here’s a better approach: match your exercise routine to your body clock. Larks? Go ahead, train in the morning. Night owls? Later workouts can work, just not too late or you’ll delay your sleep. Either way, don’t sacrifice sleep for a sweat session.
In the sleep business, we know the truth: better sleep = better everything. Muscles rebuild, minds reset, and mattresses do their magic. So next time someone brags about their 5am ice bath, feel free to nod, smile and then sleep in.
Because when it comes to mental and physical health, sleep always wins.
So, let’s be honest, they’re setting alarms. Loud, jarring, mood-killing alarms. And for what? To yank themselves out of REM sleep, the mentally restorative stage where we process emotions, solve problems, and recharge. That’s the very sleep that supports your mental health more than any protein shake or treadmill ever will.
If you’re cutting your REM short to chase a six-pack or hit a dopamine high from an ice bath, you’re literally skipping your brain’s nightly therapy session. And all in the name of productivity?
Here’s a fun (read: terrifying) fact, humans can survive
If you’re cutting your REM short to chase a six-pack or hit a dopamine high from an ice bath, you’re literally skipping your brain’s nightly therapy session. ”
About the Sleep Geek
James Wilson (AK The Sleep Geek) is a Sleep Educator & Practitioner and founder of kipmate. He has worked with the likes of Zurich, Next, Under Armour and West Ham United helping their people kip better. He offers training and certification for retailers, and a certification scheme for sleep products.
www.thesleepgeek.co.uk
LAYING DOWN ITS NAME AS A PURE PLAYER
US bed and wellness brand PureLay captures the attention during INDX Beds.
Fresh from its introduction at the January Furniture Show earlier this year, the PureLay brand has been busy raising awareness and gaining traction ahead of its new UK mattress programme.
Following in the footsteps of its American Purecare sister brand, PureLay recently exhibited for the second time in the UK during the INDX Beds show in April. It’s fair to say, PureLay has been just as popular as its relative.
“We had a fantastic response during INDX Beds,” says Paul Lake, Purecare & PureLay UK and Europe. “The show was ideal platform to reintroduce the brand following a successful January show at the beginning of the year.
“PureLay is designed to look great, feel extremely supportive while remaining comfortable, and offer a strong retail presence. Customers are actively seeking solutions for heat buildup and inadequate support.
“With this collection, we’ve answered that need by blending breathable, cooling materials with firm, orthopaedic support. The response at the show was brilliant - retailers are excited about the wellness-driven approach we’re bringing to the market.”
As Paul says, PureLay has been designed to address one of the biggest sleep disturbances, heat buildup. The new Ultimate Back-Care Collection combines the cooling and breathable properties of PureLay Latex with natural fillings,
including wool, cotton, cashmere, and silk, all designed to create a luxurious and temperature-regulating sleep experience.
“PureLay’s new range is engineered for those who prioritise back care and firm support without compromising on comfort,” added Paul. “As hybrid mattresses, they combine the natural elasticity and breathability of PureLay Latex with a firm ortho-zoned pocket spring system—ensuring optimal spinal alignment, pressure relief, and airflow throughout the night.
“Designed specifically for those who prefer a firmer sleep surface, this collection is the ultimate back-care solution for wellness-conscious sleepers. The blend of natural materials and advanced support technologies positions PureLay as an exciting new option in the mattress market.”
In addition, PureLay also displayed a range of unique latex mattress toppers, designed to provide an extra layer of breathability, comfort, and targeted support. These toppers, also made with PureLay Latex, enhance the sleeping experience by pressure points, and improving spinal alignment.
“PureLay’s core philosophy is simple: better sleep leads to better well-being,” Paul continued. “With a focus on revitalisation and energy restoration, we’re committed to creating sleep solutions that leave sleepers feeling refreshed each morning.
“Additionally, with fast delivery options, PureLay presents an excellent opportunity for sleep retailers looking to offer premium, wellness-focused mattresses and accessories without long lead times.
“With the initial launch a success, and now another great trade event under the brand, we’re set to grow the PureLay name during the year, bringing cooling, orthopaedic support, and natural luxury to a market that increasingly values sleep wellness.
“As the demand for natural, breathable, and supportive sleep solutions continues to grow, PureLay
is positioning offering a mattress collection that not only ensures comfort but actively promotes longterm sleep health.”
To find out more, contact sales@purelay.co.uk.
Award-winning US bedding brand Purecare details the data behind sleep and wellness as it continuous its momentum in the UK market.
Following another a successful outing at the INDX Beds Show back in April, Purecare used the opportunity to showcase its products, while also continuing the conversation behind its data-driven approach – all focussed around wellness.
“We had another great show,” says Paul Lake, Purecare UK and Europe. “It was encouraging to see how retailers are coming on board with our wellness message and how this is having a great impact, resonating with their customers.”
During the show, in which the brand is the only official mattress protector supplier to the AIS Buying Group in the Beds Category, Purecare displayed its award-winning mattress protectors, cooling pillows and its bamboo silk sheets, with the latter becoming extremely popular since its introduction. “Retailers have been impressed with our new Bamboo Silk sheet range, as well as our award-winning mattress protectors and cooling pillows,” Paul says.
“The Bamboo Silk sheet range has been designed with a “perfect blend” of softness, durability, and breathability, with these sheets offering a luxurious sleep experience while supporting overall wellness. Made from eco-friendly bamboo, the range is as soft as silk, naturally hypoallergenic, moisturewicking, and temperature-regulating, ensuring a cool and comfortable night’s rest.
“Our OmniGuard Advance Mattress Protector, recognised with the prestigious Good Housekeeping Award, offers superior protection and breathable design, while the Advanced Cooling Pillow Collection – Nano, Groove and Wave - offers retailers a variety of options tailored to different sleep styles, from thermoregulating fabric to providing adaptive support and zoned airflow technology, all designed to enhance sleep experience. We’re dedicated to make the home the heart of wellness, and it’s exciting to see how our innovative sleep solutions continue to resonate with the market.”
From one show to another, Purecare also presented during the Spring Furniture & Bed Show, where the brand is an approved supplier to the Minerva Buying Group. Safe to say, it was another successful exhibition, one that continued its momentum to advocate the cooling and wellness properties Purecare products possess, especially has the weather begins to heat up. What’s more, there’s proof within the process too, as Paul explains: “Our products are created to provide the optimal wellness benefits, all designed to take care of you. Our designs and development are data-driven too, and we’re seeing a big shift towards wellness and sleep health, which aligns perfectly with our offering.”
Purecare is not wrong. According to one of YouGov’s most recent surveys, it polled adults in Great Britain on whether they are getting the ideal amount of sleep they’d like and the steps they’re taking to improve their sleep quality. Data from the survey revealed that three-fifths of Britons would ideally like to
get eight hours or more of sleep a night (77%). However, only about a quarter of Britons say they get more than eight hours of sleep at night (25%), which creates a gap between the amount of sleep Britons hope to get and actually get.
Further supporting this metric is separate data from the Mental Health UK association, where it found that almost one in five people in the UK aren’t getting enough sleep. Results showed that 25% of adults in the UK cite money worries as negatively impacting their sleep, while 37% cite work as reducing the amount of control they feel they have over their sleep. Even further still, and according to the latest Shopify Health and Wellness Trends 2025 report, consumers are actively looking to prioritise high-quality sleep, to invest in innovative products and implement lifestyle changes.
In fact, the UK wellness market has seen significant growth since the Covid pandemic. In 2022, the wellness industry reached 131% of its pre-pandemic (2019) market value, ranking first globally, according to data from the Global Wellness Institute (GWI). The UK was also one of the two fastest-growing wellness markets since 2020, growing 19.4% annually, just behind Mexico at 25.2%.
The UK wellness market also hit a record valuation of $170.5 billion (£138.7bn) in the pre-pandemic year of 2019, which has grown to $224 billion (£182bn) in 2022, with the British public said to be “very sophisticated wellness consumers”, according to GWI research. Furthermore, various data sources suggest a growing demand in bedding and pillows. According to the UK Bedding Market Trends Report 2024 by AndFacts, it highlights that the UK bedding market is expected to grow by 8.20% this year, with 45% of consumers preferring sustainable bedding options and a 30x increase in demand for hypoallergenic bedding. Other research from Statista outlines that the UK bedding market is projected to reach revenues of over $1.38 billion (£1.07bn) with an estimated annual growth rate of 1.54%.
Even pillows are proving to be a powerhouse with expected sales to reach $1.4 billion (£1.09bn) by 2030, according to the UK Pillows Market Size & Outlook report by Horizon. It states that the UK market is expected to grow at a rate of 5.1% from 2023 to 2030. Reverting back to the YouGov data, it supports the growth forecast and highlighted actions on how some consumers are improving their sleep. The top result is to upgrade their bedding for more comfort (40%), alongside going to bed at the same time every night (also 40%) to improve their sleep quality.
“The data we are seeing allows Purecare to bridge these demands,” says Paul. “We want to be the number one sleep wellness brand in the UK, just like we are in the US, and we are certainly on our way in doing so. As I say, we’re here to help consumers sleep better and improve their overall wellness with the products we provide.
We’re here to help consumers sleep better and improve their overall wellness with the products we provide. ”
“For retailers looking to enhance their product offerings with our award-winning sleep essentials, please contact sales@purecarehome.co.uk for more information. We look forward to changing the wellness space, one sleep at a time.”
DREAMWORLD DELIGHTS AT INDX BEDS
INDX Beds returned to Cranmore Park at the end of April 2025, treating visiting retailers to a commercially edited product showcase from over 40 industry leading suppliers.
Alongside key names including Silentnight, Sleepeezee, Hypnos, Gainsborough, Harrison Spinks, Relyon, Kaydian, Sweet Dreams, Tempur, Dunlopillo, HTL, MA Living, Alstons, and New Trend Concepts, the exhibitor line-up also included newcomers Brooke & Wilde, Hyders Beds, Loren Williams, Novaluna, and Vispring.
The first day of the show was reserved for AIS Members, with exclusive product ranges from Sweet Dreams and Ashley Manor, and the highly anticipated launch of the new AIS ownlabel Dreamworld Collection.
Spearheaded by AIS Category Manager, Joanna Fielding, and AIS Director of Furniture and Home, Emma Rackley, the new Dreamworld Collection was unveiled from a central stand, with partner suppliers Gainsborough, Relyon, Sweet Dreams, and MA Living, on hand to support the AIS team with product expertise.
Organisers, Associated Independent Stores (AIS) said that the initial response to the range has been “outstanding”, with both new Dreamworld accounts and existing accounts reaffirmed. Members were impressed by the innovation and quality of the products.
Emma Rackley, Director of Furniture and Home, said: “Both the product and the bold new branding sparked real excitement and created a real buzz on the stand. Members are calling it a positive move forward, giving the own-label real stand out on the showroom floor.”
The Dreamworld Collection features a carefully curated selection of sleep products designed to deliver restorative rest for consumers and drive significant sales and margin for independent retail AIS Members.
”Our aim with the Dreamworld Collection is to provide our Members with a strategic range that offers a clear and compelling customer proposition.
Built on a “good, better, best” product strategy with 5, 7, and 10-year guarantees, Dreamworld focuses on quality, sustainability, and exceptional value.
Good Rest: Featuring the Rest, Pure, Calm, and Drift ranges, offering exceptional value for a truly restorative sleep experience, designed to support a restful night.
Better Recharge: Including the Recharge, Sanctuary, Escape, and Radiance ranges, crafted for deeper, more rejuvenating sleep, providing a perfectly balanced combination of luxury and value.
Best Revive: Showcasing the Revive, Harmony, Tranquility, and Bliss ranges, offering the ultimate sleep sanctuary where luxurious comfort meets unparalleled support for a truly transformative rest.
The Dreamworld Collection encompasses:
The Mattress Collection: An AIS Member exclusive, bringing a new lease of life to sleep with options from the Rest, Recharge, and Revive tiers, plus the Harrington, Grange, Dalton ranges, all crafted for total comfort and restorative sleep.
The Bedframe Collection: Featuring the Retreat, Unwind, and Savasana ranges, providing the essential foundations for a great night’s sleep with thoughtful design and robust construction.
The Storytime Collection: Including the Pip, Poppet, and Pixie ranges, beautifully crafted to give little ones the night’s sleep and dreams they deserve.
Branded Filled Bedding Collection: Launching in September 2025, completing the sleep experience with quality and comfort.
Joanna Fielding, Category Manager, commented: “Our aim with the Dreamworld Collection is to provide our Members with a strategic range that offers a clear and compelling customer proposition, driving
both sales and customer loyalty through quality, value, and a simplified buying journey.
“We were thrilled with the response – everyone involved has worked incredibly hard over the last year, and it really showed. I feel very fortunate to have such a supportive and collaborative supply base and team within AIS. The show truly highlighted the strength of these partnerships.”
As for the other exhibitors on show, Gainsborough said: “It’s been a privilege to be part of the development of new The Dreamworld Collection and a superb range of beds has evolved under the direction of Joanna Fielding. The Gainsborough range of beds, form part of the premium Revive Collection and offer a traditional 3000 pocket with a luxurious comfort alongside an Ortho 3000.”
Kaydian – “Thank you to all customers old and new that visited our stand at the recent show. Our new designs were greatly received, with the Newton bedframe being the outright favourite, featuring a plain padded headend with piped border edging and ample ottoman storage space with safety bar feature.”
Purecare / PureLay – “We had a fantastic response during INDX Beds. The show was ideal platform to reintroduce the PureLay brand following a successful January show at the beginning of the year. PureLay is designed to look great, feel extremely supportive while remaining comfortable, and offer a strong retail presence. Customers are actively seeking solutions for heat buildup and inadequate support. As for Purecare, it was another great opportunity to showcase our superior wellness offer, from mattress protection, pillows and bed sheets.”
Hyders Beds took the opportunity to showcase its Haven and Savile models. The business reinforced the benefits behind the wool it uses and why the component is a natural win, displaying different wool types in comparison to what goes into the mattresses Hyders Beds produces. Meanwhile, Sleepeezee had a “fantastic” few days, displaying a number of new collections exclusive for AIS customers. Millbrook also had a “very successful” show and launched several new lines of its internally tufted mattresses, including its brand new range of 6 FastTrack mattresses all of which are available on a 3-day lead time.
Sealy Posturepedic had an “outstanding” show, showcasing impressive growth in incremental premium floor models and welcoming new members. The new show format and POS layout were highly praised, and the atmosphere was electric, creating a vibrant and engaging experience for everyone involved. As for Harrison Spinks – “It was fantastic to connect with our valued retailers at another really successful show. We received positive feedback on the new seasonal-turn models in our Pure Performance collection and unveiled our brand-new luxury pillow range - developed to complement our
Anderson Sofabed by Sofa Source
Casera by Willis & Gambier
Loren Williams
Kaydian
mattresses using traceable British wool, organic cotton covers, and even our famous micro springs. We’re continuing to support retailers with showroom and website updates to help promote their ranges, and welcome anyone to get in touch with us for further assistance.”
Loren Williams – “We had a fantastic experience exhibiting at the INDX Beds show. It was a pleasure meeting AIS members, sharing our latest mattress collections, and building valuable connections. The positive feedback and engaging conversations made the event truly rewarding. We’re excited for future opportunities together.”
New products from award-winning bedroom manufacturer Wiemann were enthusiastically received at INDX. Kai Schwenke, European export manager for Wiemann, said: “We were delighted with the positive feedback which translated into healthy sales figures for the show.” Simon Hewitt, md of Wiemann’s sole agents for the UK and Ireland, Litmus Furniture, added: “Performing particularly well was versatile and sleek Ohio, a new-for-2025 VIP range, featuring hinged, hinged combi, bi-fold and bi-fold combi options.”
Willis & Gambier showcased its new Casera bedroom range,
with the event a “great success”, and the response to Casera was “fantastic”. It was the first time Novaluna had exhibited at the show and also received “superb” reactions to its two exclusive upholstered beds - first from the BEST ottoman collection and a second Boxspring model, as well as its new Cozy Collection entry level models. Finally, Sofa Source made an impression with a collection that championed high-quality, functional design. The sofa beds were a highlight—engineered for seamless conversion and built with durable materials, they perfectly suited the demands of attendees at the show. The bedroom chairs complemented the range with refined silhouettes and premium finishes.
To wrap up the show, AIS extended a “huge thank you” to Members and preferred Suppliers for their continued support – essential to the brand’s ongoing success. While INDX Beds is set to return from 28*-29 April 2026, the AIS Team have their sights firmly set on delivering their next calendar trade show - INDX Furniture, which opens 27*-28 August 2025 (*AIS Member-only day). Visitor registration can be completed online at www.indxshows.co.uk
Bill Parkinson, National Sales Manager at Hyders Beds Ltd, talks about the benefits of wool and its commitment to sustainable manufacturing.
“Another advantage of wool in mattress pads and mattress toppers provide additional relief from painful pressure points as you rest. People suffering from chronic pain such as arthritis, fibromyalgia and bed-sores often find comfort with wool.”
Also, an important factor in the fibre is its sustainable properties, which Hyders Beds takes very seriously. “The sheep aren’t harmed during the shearing process and the wool is processed without the use of chemicals,” Bill added. “Our British Wool is entirely derived from local flocks of sheep that are raised following specific criteria set by the British Wool Marketing Board, that ensures top quality wool. Our wool is scoured and felted within a 2-mile radius too.”
Situated in Yorkshire, Hyders Beds Ltd is an inventive manufacturer that boasts more than 30 years of experience. In that time, the business has mastered the art of bedmaking and prides itself on offering a real sustainable range of beds and mattresses.
Hyders Beds took the opportunity to showcase this in full force during the recent INDX Beds show where its Haven and Savile models were on display. Furthermore, the business reinforced the benefits behind the wool it uses and why the component is a natural win.
“For centuries, wool has been popular material for all-natural mattresses, toppers and protectors, pillows, comforters and other bedding – and demand continues to grow even today,” Bill said. “When you consider all the advantages of this fibre, it’s clear to see why this is the case.
“Studies also show that people sleeping with wool bedding have a lower heart rate, less sleep disturbance, and increased duration of beneficial REM sleep. Wool naturally thermo-regulates and is remarkably comfortable in all seasons.”
As Bill highlights, wool is a temperature regulating material, while also hypoallergenic, dust mite and fire resistant. It’s a natural component that is durable, chemical free and sustainable. “Wool is naturally resistant to mould and mildew,” Bill adds. “It quickly absorbs and releases moisture, and thus doesn’t allow the damp conditions that moulds and mildews thrive on. Other fibres, which don’t readily release moisture and are therefore can be more susceptible to collecting allergens.
“The protective lanolin coating found in wool makes it naturally resistant to combustion too. Wool is able to pass flame retardant tests without the use of added toxic chemicals commonly found in traditional bedding.
Following a successful show at INDX Beds, Hyders Beds saw a strong reaction to its wool message and products on show, including the display of different wool types in comparison to what goes into the mattresses Hyders Beds produces. As Bill concludes, “it’s all part of our history of bed-making,” as the business continues to evolve and innovate.
“Over the years, our specialty in the manufacture of various kinds of mattresses has evolved to high quality using the recent technology trend amalgamated with extensive test and trial with our years of master craftsmanship experience. What do our mattresses consist of? You can learn more about our technical advances and product ranges by getting in touch today.”
Our British Wool is entirely derived from local flocks of sheep that are raised following specific criteria set by the British Wool Marketing Board.
www.hyderbedsltd.com
FEATURES
CASERA CAPTURES ATTENTION
Furniture supplier Willis & Gambier recently attended the INDX Beds Show where its Casera bedroom range was a popular destination.
“If you missed us at the AIS Bed Show, don’t worry — there’s still time to discover what everyone was talking about. We proudly unveiled our latest Casera bedroom range, a timeless collection that blends classic craftsmanship with contemporary elegance. Designed to elevate any space with warmth and sophistication, Casera is the perfect addition to your offering. Get in touch today at info@birlea.com.”
www.willisgambier.co.uk
www.willisgambier.furniturebrochure.com
An award-winning team building the future at Hypnos
For over a century Hypnos has been making luxury beds and mattresses, relying on the skills and expertise of its team to handcraft the most comfortable beds in the world. This people-first approach to creating quality products remains to this day with every Hypnos mattress carefully sourced, tailored and made to order.
Hypnos’s success under the steerage of the Keen family owners, chairman Peter Keen and today CEO James Keen (fifth generation), has seen the brand grow with confidence. Under a strategy of people, partnerships and skills; Hypnos is a great example of how a British 120-year-old business with strong ethics and a quality product can successfully excel nationally and internationally in both retail and hospitality sectors.
This month both Hypnos’ strong heritage, family values and commitment to developing its people was recognised by the industry. Peter Keen was celebrated for his extraordinary contribution to the British furniture industry and presented with a Lifetime Achievement Award by The Furniture Makers’ Company at a ceremony at Mansion House in the City of London.
Peter successfully built upon Hypnos’ people-first legacy, but also championed furniture recycling and the launch of the NBF’s annual Bed Show. Serving on the boards of several industry organisations, Peter has been an exceptionally influential figure and a long-standing advocate for charitable causes and conservation in Buckinghamshire, where Hypnos is based. He has dedicated time and energy to preserving the area’s furniture-making heritage and natural beauty.
Head of Operations
Ashley Garside recently won ‘Production Leader’ at The Next Generation Awards
Hypnos’ Head of Operations
Ashley Garside recently won ‘Production Leader’ at The Next Generation Awards awarded by Commercial Interiors UK, which spotlights young emerging leaders within the British contract furnishing industry.
Ash was selected by the judges for his significant project and team leadership skills whilst expanding operations at Hypnos Princes Risborough facility; he’s built skills, efficiency and team culture, alongside fulfilling ongoing commitments to UK and global customers. Ash headed up this important operational project whilst ensuring his teams felt supported and valued throughout. His efforts typify why Hypnos holds the value of people in such high regard.
David Baldry, Hypnos MD, commented: “I am so proud of our heritage and the leadership that exists within the business. The senior leadership team are committed to building the next chapter at Hypnos investing in new systems and our dedicated skilled teams to create authentic handcrafted mattresses and quality upholstered furniture.
“We are lucky to have a broad range of skills, knowledge and experience - people like Martin Atkins are at the heart of the Hypnos business. Martin is a master upholster who’s been a part of the Hypnos family since 1981. To ensure his skills are harnessed by subsequent generations, he’s now passing his expertise on to a new generation after almost 45 years of special design and upholstery projects, including updating furniture for the Royal Household.”
Peter Keen presented with a Lifetime Achievement Award
Shire Beds: Building Success from the Heart of Yorkshire
Since its establishment in 1997, Shire Beds, based in Dewsbury, West Yorkshire, has stayed true to its core values: quality craftsmanship, customer-focused innovation, and an unwavering commitment to British manufacturing. Today, those principles are more relevant than ever, with the company recognised as a leader in own-brand and white-label manufacturing across the UK.
A Standout Year of Growth
2024 marked a milestone year for Shire Beds—one defined by strategic expansion and strengthened partnerships with furniture retailers. The company now proudly supplies over 170 own label retailers, a number that continues to rise. “Our growth is a reflection of our team’s hard work and our partners’ trust,” says Fara Butt, Director at Shire Beds. “We’ve invested in innovation, people, and processes, and it’s paying off.”
The Brand Behind Your Brand
At the heart of Shire Beds’ success is its unique approach to own branding. Rather than promoting their own label, Shire Beds focuses on empowering other brands to shine. This means offering fully bespoke product lines, personalised point-of-sale materials, and a collaborative approach to design and development. Every element—from the structure of a divan base to the stitching on a luxury mattress—can be customised. The result? Retailers gain exclusive products that align with their brand’s identity and meet the exact needs of their customers. It’s this dedication to behind-the-scenes excellence that earned Shire Beds its now widely recognised title: “The Brand Behind Your Brand”.
Innovation Meets Craftsmanship
As part of their growth strategy, Shire Beds has placed innovation at the forefront. Investments in state-of-the-art manufacturing technology have enhanced
efficiency and precision across the production line, while the continued use of time-honoured handcrafting techniques ensures every product retains the character and care that customers value.
From entry-level models to premium, hand-stitched collections, the Shire Beds range continues to grow. The company’s flexibility allows it to cater to a wide customer base, whether that means stylish upholstered headboards for boutique hotels or orthopaedic mattresses for healthcare providers.
Sustainability and Responsibility
Alongside its commercial success, Shire Beds has remained deeply committed to sustainability and corporate responsibility. Their operations increasingly incorporate eco-conscious materials, wastereduction practices, and energyefficient processes. “We believe growth shouldn’t come at the expense of the environment,” Fara says. “As we scale up, we’re also scaling up our commitment to sustainability— because it’s what our customers expect, and what the planet needs.”
Customer Service Excellence
Shire Beds customer service approach has been part of their success over the past year.
“Customers are always at the forefront of our business” Fara added. “What really matters is the longterm relationships we build with our partners and the trust they place in us.”
Looking Ahead
As Shire Beds looks to the future, the focus is clear: continued growth, deeper partnerships, and an unwavering commitment to quality. With plans to further expand their own-brand offerings and explore new markets both in the UK and beyond, the company is poised for another strong year ahead.
www.shirebeds.co.uk
CAPR
FEATURES
Onwards and upwards for Limelight Beds
John Conroy, Sales Director at Limelight Beds, talks about progress so far this year, the shift back to metal and why consumers opt towards bricks and mortar retailers.
It has been a busy year so far for Barwell-based bed supplier Limelight Beds. Like most in the industry, it has also been a challenging one too. “We have had a better start than last year, so it’s onwards and upwards! As with many suppliers and other businesses in the furnishing trade, it’s certainly a challenging environment,” says John.
“The biggest challenge we have had has been shipping times. We have had containers tour ports around west Africa and Europe, and it has almost doubled the length of a trip from source. Over the last six months we have had to plan for containers taking up to 10 weeks to land instead of the four we were all used to.
“However, I feel we are in for a better second half of the year as interest rates start to drop and, hopefully, we start to see a bit more stability in global trade.”
Despite the ongoing issues impacting the wider industry, Limelight Beds’ solid start to 2025 began at the January Furniture Show (JFS), where new product developments received an “excellent” reaction. “We launched five new ranges at JFS, including the three FSC ranges (FSC Licence number C203924), to add to our list of sustainable products,” John continued.
“Our Kenji range now has one of the largest storage drawers we have ever seen, and
We see a lot more sales to companies with a bricks and mortar presence. ”
we have added storage solutions across the range. Following the success of our Remi sofa bed we added a new fabric in two new colourways to the collection taking it to four options. We’ve had an excellent response so far.”
Keeping busy, the team at Limelight Beds are always looking to innovate and develop products to meet customer demands. One such demand that is growing is the shift back to metal beds. John explains: “We are seeing a big shift towards metal beds. Our metal ranges have consistently been in our top five SKUs over the last year, and there is definitely a market for good quality metal beds.
“We keep mentioning this to customers, and they have sold great for the customers who have tried them. On shopping behaviours, we see a lot more sales to companies with a bricks and mortar presence. Customers love a deal but the ease of talking to a staff member and knowing where to go if there is an issue is a huge plus.
“We are always looking at new products and potential exclusive models for customers, whether that is wood, metal or fabric frames. Please get in touch with us today to see how we can help you.”
Bellatrix
Meet Maisey
Furniture supplier Birlea details how to elevate your bedroom with the Maisey Ottoman Bed in white bouclé.
Crafted for both style and practicality, “its soft, textured fabric adds a touch of sophistication to any space,” says Michael Prime, Head of Marketing & PR. “Beyond its elegant appearance, the Maisey offers generous under-bed storage, effortlessly lifting to reveal ample space for bedding, clothing, or essentials — keeping your sanctuary serene and clutter-free. Available in double or king sizes, it’s the perfect blend of luxury and functionality for modern living.”
IN-STORE EXPERIENCE DRIVING GROWTH
Just over a year on from The M6 Bed Warehouse’s second store launch, we caught up with Louis Mitchell, Director, to find out how it has performed as the business celebrates its first anniversary at the location.
Back on 4th May 2024, Northwich welcomed The M6 Bed Warehouse into its retail community. Situated on Winnington Business Park, the Cheshirebased family-run bed and mattress retailer has recently celebrated a year at the site, and what a year it has been for the business.
“Reaching the one-year milestone is a proud moment for us – it feels fantastic,” says Louis. “We’ve worked hard as a team and seeing the support from the community has made it all worthwhile. The store has performed brilliantly, we’ve surpassed our targeted turnover figure by over 25%.
“It’s been a strong first year, and the positive response from customers has exceeded our expectations. The new team members (including sales, warehouse & delivery) have fitted in seamlessly and added real value to our business. At the NBF Bed Show 2024, we were finalists for the Small NBF Retail Champion of the Year – a great honour for our business and cements what we are building.”
The business has also been working alongside key suppliers to offer exclusive promotions to add extra value, which have been “extremely successful”, as Louis continues: “We’re seeing that size upgrades or extra storage offers are customer favourites as people look to get the best deal available. We’ve also seen a continued trend towards ottoman beds as customers look to maximize storage space; while so much choice in fabric & headboard designs allows them to customise to their individual taste, increasing the value proposition for the end consumer.
“Our free delivery and free recycling service is fantastic too as more and more people are concerned about the mattresses’ ‘end-of-life’ process and our commitment to being zero-to-landfill is really valued by our customers.”
Another key area the business has focused on is enhancing the customer in-store experience, as Louis explains: “We’ve noticed that customers are really valuing expert advice and the
We’ve noticed that customers are really valuing expert advice and the in-store experience more than ever. ”
in-store experience more than ever. They want to see, feel, and understand what they’re buying. We’ve really focused on continual development through formal and informal training sessions including visiting factories, in-store supplier training sessions and role-playing scenarios to ensure our team are ready to assist with any customer request.
“Speed of delivery is also a big factor, so we’ve committed to keeping strong stock levels of our best-selling lines to ensure fast, reliable delivery.”
On the note of delivery, the business has ramped up its logistics processes, introducing a new route optimisation software to fuel efficiency and meet demands of its growing team. This also gives customers real-time updates and helps improve communication across its teams, leading to a greater customer experience.
“It’s a new investment, so we’re still in the process of implementing it,” Louis explains. “The efficiency increases we’re expecting to see are: less time route planning, reducing unnecessary miles/cost and greater visibility for the customer with live updates and dynamic timings, so ETA’s are as accurate as possible.
“We expect this to be a game changer for our delivery and warehousing teams as this will allow us to be more streamlined and give them time back for more value adding tasks. Of course, implementing new processes will be challenging, so we’ve dedicated specific training blocks for all team members to ensure we maximise the effectiveness of the technology as soon as possible.”
Louis added that business so far this year has been “rewarding, exciting, and challenging”. Alongside its continued investments across the company, M6 Beds has forged community partnerships to build a stronger bond in the areas it serves. “We recently took part in the local Pokémon hunt, where businesses displayed stuffed Pokémon toys for the community to find and photograph around town. It’s been fantastic to be involved in the local community and we loved having Snorlax in our window, the perfect Pokémon for a bed shop!
“We’ve also donated £20k to a local cricket club for a new allweather 2-bay training facility. This was needed by the club as a drive to get more people into the game and has allowed us to give back to a community who has supported us so well.
“Business this year has been rewarding, exciting, and definitely challenging; particularly during the sunny April weather. However, it gave us a great opportunity to focus on enhancing the in-store experience and finding fresh ways to attract customers into the showroom. We’re optimistic for another great year across the business and enjoyed celebrating our anniversary milestone of our second store in Northwich. Here’s to another successful year!”
FEATURES
THE BED EXPERT
George Sinclair, Owner at retailer Nimbus Beds, talks about the how influencers and online reviews are reshaping mattress marketing.
FROM SHOWROOM TO SOCIAL
In the past, mattress marketing relied heavily on in store experiences, print advertisements, & word of mouth referrals. Today, the industry is being transformed by a new set of tools, social media influencers, online reviews, & digital first branding strategies. As consumer buying behaviour shifts online, so too must the way the bed industry communicates trust, comfort, and quality.
THE POWER OF SOCIAL PROOF
More than ever, potential customers are turning to platforms like Instagram, TikTok, and YouTube to research mattresses before making a purchase. Influencers, particularly those in the home, wellness, and lifestyle niches, now play a pivotal role in shaping opinions. A single, authentic review from a trusted content creator can reach thousands of potential buyers and carry more weight than traditional advertising.
This trend is especially important in an industry where physical interaction with the product is typically key to the sale. Influencers help bridge that sensory gap by sharing unboxing experiences, setup tutorials, and real-time comfort assessments. Brands that collaborate effectively with credible voices often see increased engagement and stronger brand loyalty.
THE RISE OF THE REVIEW ECONOMY
Online reviews have become a cornerstone of the modern mattress-buying journey. Sites like Trustpilot, Google Reviews, & brand specific platforms give consumers access to unfiltered feedback. Positive reviews validate product claims, while negative reviews offer insights into potential issues, building transparency and consumer trust.
Mattress companies are responding by encouraging satisfied customers to leave reviews and by promptly addressing negative feedback. Some are even showcasing verified reviews in store or integrating them into product pages, blurring the line between digital and physical retail.
BUILDING A DIGITAL BRAND
Beyond individual reviews or influencers, successful mattress brands today invest in full-fledged digital identities. This includes sleek websites with interactive tools, educational content, and mobile-first design. Social media channels are used not only for promotion, but also for storytelling, customer service, and community building.
Video content, especially, is proving to be a powerful tool. Whether it’s sleep science education, behind-the-scenes manufacturing footage, or customer testimonials, video allows for deeper engagement and improved buyer confidence.
THE FUTURE OF MATTRESS MARKETING
As consumer trust shifts from salespeople to peer networks and online personalities, the bed industry must adapt. Retailers and manufacturers that embrace influencer collaborations, invest in managing their online reputation, and build meaningful digital engagement will be best positioned to thrive.
In today’s market, it’s not just about having a great product... it’s about who shares it, how they share it, and what others say about it afterwards.
” As consumer trust shifts from salespeople to peer networks and online personalities, the bed industry must adapt.
Get Laid Beds looks to the future
Scott Shields, CEO at Get Laid Beds, the UK-based manufacturer celebrated for its handcrafted solid wood bed frames, details more behind its recent strategic expansion of its Trade & Contracts division and what it means for the business moving forward.
This six-figure investment comes in response to soaring demand across the hospitality, student accommodation, and luxury residential sectors, while also demonstrating a clear signal of its commitment to long-term growth and belief in the potential of the trade and contracts division. To support this division’s rapid growth, Get Laid Beds has made key investments, including the enhancement of its manufacturing capabilities with facility upgrades, growing its team and implementing sustainable practices.
“We see our B2B division as a complementary extension of our core retail operation,” says Scott. “The decision to invest in trade and contracts was driven by three key factors. First, we wanted to establish a specialist team that could better support project managers, buyers, and designers — ensuring a smooth experience for both new and existing clients. Second, we observed that trade and retail peak at different times of the year, which gives us the opportunity to level out seasonal fluctuations in manufacturing and optimise production flow. Third, it allows us to shift from a passive sales model to a more active, strategic approach — building long-term partnerships and proactively seeking out new opportunities in the commercial space.
“We’ve upgraded key areas across our manufacturing and operational facilities, with a focus on streamlining production, improving workflow, and increasing overall capacity. These improvements mean we can take on more complex and larger-scale projects without compromising on the craftsmanship we’re known for. It also ensures we’re in a strong position to respond quickly to both retail and trade demand as the business grows.”
As part of the investment, the company has welcomed two exciting new hires, Melanie and Callum, who bring a wealth of experience in beds, mattresses, and strong networks across the interior design and accommodation sectors. “Their expertise is already proving invaluable, with our trade outreach programme showing strong early results,” Scott continued. “They’re supported by Paul, who heads up commercial pricing and brings over a
decade of experience in manufacturing and cost engineering specifically within the bed industry. This core team is further backed by our wider manufacturing leadership, ensuring they have the support and resources needed to succeed.”
Get Laid Beds has already delivered some impressive projects within the sector, including Student Cribs where it supplied over 900 beds across five UK cities. Others of note are The Railway Rooms, Kingussie, which saw the business furnish a unique hospitality concept and also at One Blackfriars, London, where it delivered bespoke outdoor four-poster beds for one of London’s most iconic residential towers.
Sustainability is also key across the business. In fact, reinforcing its commitment to the planet, the company continues to plant trees across Africa (over 107,000 to date) and uses sustainably sourced timber in all its products. “We’re seeing a clear shift toward sustainability, authenticity, ROI, speed of delivery, and customisation,” Scott adds. “Customers — both retail and trade — want products that are well made, traceable, and built to last, but they also need them delivered quickly and efficiently. We operate within tight delivery windows, typically between 72 hours and two weeks, which offers real value to our clients.
“There’s also strong demand for natural materials and minimalist design, with solid timber continuing to feature heavily in both residential and commercial interiors. Aftercare is increasingly important too — warranties are meaningful, and our ability to provide replacement parts within days, shipped
The strategic expansion of our trade division has opened the door to exciting new partnerships.
directly from our barns in the UK, gives our customers confidence and peace of mind.”
The benefits of manufacturing in-house have also given the company “greater control and resilience” to navigate pressures around material costs and skilled labour availability. “We’ve built strong relationships with sustainable timber suppliers, which helps us manage supply chain risks,” Scott said. “On the people side, we’re investing in training and development to nurture skills internally and retain talent.”
The expansion signals another milestone for the business, which has seen a strong start to the year with “healthy growth” in both its retail and trade channels. “The strategic expansion of our trade division has opened the door to exciting new partnerships, and we’re proud to see our beds specified in more commercial and design-led projects,” Scott said. “Operationally, we’re more agile than ever, and our investments are already delivering measurable improvements in efficiency and customer experience.
“We have several exciting developments planned for the remainder of 2025 too. We’re launching a dedicated showroom and trade experience space, which will serve as a hub for client meetings, product testing, and design collaboration. Following our success in France, international growth will be a key focus — particularly across Europe and North America, where demand for sustainably made, British-crafted furniture continues to grow.
“On the product side, we’re expanding our range with new designs and materials — all built with the same commitment to quality and longevity. It’s all part of our wider vision: to make Get Laid Beds a go-to name in bedrooms, for retail and trade buyers in the UK and beyond.
“At Get Laid Beds, we’re proud to be part of a new wave of British manufacturersblending traditional craftsmanship with technology-based workflows. As we grow, the vision set out by our founders, Jonny and Jean, remains true: to deliver beautifully made, built-to-order beds with speed, care, and integrity. Whether for a boutique hotel or a family home, we believe great design should be accessible, sustainable, and built to last.”
PEAK CONVERTERS CELEBRATES MILESTONE ANNIVERSARY
Leading foam and fibre converter, Peak Converters is marking its 5-year anniversary with a company-wide celebration.
The Derbyshire based business, known for its outstanding customer service and innovative, high-quality foam and fibre products, is one of the UK’s leading suppliers of upholstery kits and cushions to the trade, producing around two million kit components every year. These are supplied to some of the largest furniture, caravan, and mobile home manufacturers in the UK.
Whilst furniture is their bread and butter, the company also manufactures components for hundreds of other applications, from car sponges to pipeline pigs.
With a rich history spanning over 50-years, the company, formerly known as Breasley Pillows Ltd, rebranded, and relaunched in 2020 following the sale of its mattress business and now converts a total of around one thousand tonnes of foam and 250 tonnes of fibre annually.
From humble market stall beginnings, where business partners Alan Crowshaw and Pete Walker started selling foam filled pillows in the early 1970s, the company has evolved into the industry’s go-to partner for innovative, high-performance, eco-friendly foam and fibre solutions and was recently awarded the ‘Excellence in Sustainability’ award by the British Furniture Association for its commitment to sustainable manufacturing.
Now run by Alan’s son, Mike Crowshaw, the business comprises sixty people. Says Mike “Since we relaunched as Peak Converters 5 years ago, we have made huge strides forward across all areas of the business. From utilising next generation raw materials, to improving operating efficiencies, reducing lead times, modernising our staff facilities, and even repurposing over 400,000 plastic bottles through our use of fibre fillings this year alone. We are continuing on an exciting transformation journey.
“Everything we do is driven by a desire to be better and is executed by our team who have a wealth of knowledge developed over many years. We are immensely proud of our ability to retain staff, with several of our team members having over 25 years’ service.”
The ‘recognition day,’ in celebration of the company’s 5-year anniversary, will acknowledge everyone in the business and especially those employees who have been with the company for five or more years, as a token of the company’s gratitude.
The receipt of the Excellence in Sustainability award at the Furniture Component Expo which, according to Mike, is evolving into a “mainstay industry event”, rounded off two busy days for the company, which participated for the second year running.
We have made huge strides forward across all areas of the business.
www.peakconverters.co.uk
Sustainability Spotlight
RetourMatras, in collaboration with Ingka Investments, the investment arm of Ingka Group which is the largest IKEA retailer, has opened its first mattress recycling facility in La Cavalerie, France.
The facility can process up to 750,000 mattresses annually, representing a significant advancement in expanding recycling infrastructure throughout Europe. RetourMatras’ cutting-edge technology converts discarded mattresses into valuable raw materials.
Ingka Investments, along with IKANO Industry and Renewi, has backed RetourMatras since 2019, supporting their growth and expansion into Europe, and with this new facility, this is now a reality. This is part of Ingka Investments’ EUR 1 billion ambition to invest in companies that are growing recycling infrastructure.
Each year, approximately 4 million discarded mattresses are collected in France through Ecomaison who are leading the collection, sorting, and recycling of household items. These end-of-life mattresses are processed at various dismantling centers, including RetourMatras’ new facility in La Cavalerie. The facility employs advanced technology to recover up to 80% of mattress materials, such as foam, textiles, wood, and metal, preparing them for reuse in new products.
Karen Pflug, Chief Sustainability Officer, Ingka Group, said: “Recycling remains an essential enabler for keeping materials in use and reducing reliance on virgin ones. Yet today’s recycling system is under increasing pressure — from volatile markets to rising operational costs and inadequate infrastructure. At Ingka, we recognise that with our scale comes both
In the next part of our ongoing sustainable series, furniture retailer IKEA reveals a new mattress recycling facility and hardwood flooring specialist Ted Todd talks about its Recycled Leather Series.
a responsibility and a unique opportunity to accelerate the transition towards a circular economy through investment and innovation.”
The recovered polyurethane foam is chemically transformed into repoliol, a component used to produce new polyurethane foam, replacing fossil-based materials. IKEA plans to incorporate this recycled material into the production of its HÖJEHALL mattress family, which will be available in France starting July 2025. In addition to repoliol, the mattress will contain recycled metal and textiles, aligning with the IKEA commitment to sustainability and circularity.
Peter van der Poel, Managing Director, Ingka Investments, said: “Transitioning to a circular economy is essential for us to stay within the limits of one planet. Through our investment in RetourMatras we are on a journey to recycle the equivalent number of mattresses we sell by 2030, and this new facility brings us a step closer. But we don’t stop there; RetourMatras is transforming end-of-life mattresses into valuable resources allowing the materials to be repurposed and used in 31 product families, including sofas and mattresses.”
RetourMatras, a leader in mattress dismantling, operates seven dismantling facilities across the Netherlands, the UK, and now France. Since 2011, the company has been at the forefront of mattress recycling, transforming waste into valuable resources.
Mark Lewis, CEO of RetourMatras, says: “We are proud to announce the expansion of our advanced mattress recycling system to France. This milestone enables us to significantly increase our recycling capacity. We remain committed to supporting additional locations and countries as we continue to contribute to a more sustainable future across Europe.”
IKEA is collaborating with stakeholders, including government policy makers, to prioritise recycling over incineration to grow mattress recycling capacity across the EU.
TED TODD
Robert Walsh, founder of Karta - part of the Ted Todd family – a hardwood flooring specialist, talks about raising the bar for eco-friendly, innovative flooring solutions with its Recycled Leather Series.
“At Karta, we’re always looking for ways to push sustainability forward, and that’s exactly what inspired our Recycled Leather Series,” Robert said. “By transforming discarded leather offcuts from the footwear industry, we were able to create a beautiful natural plastic free and toxin free flooring option. This series offers the best of both worlds: impressive durability and eye-catching design. It builds on Karta’s reputation for hyper-realistic wood flooring as we’ve carefully crafted this series for architects, developers, and contractors who care deeply about sustainability but don’t want to sacrifice style or performance.”
a strong commitment to the environment, making it the perfect choice for a wide range of interiors.”
Furthermore, the Recycled Leather Series offers an extensive palette of 18 unique shades, from natural tones like French oak to more distinctive, reclaimed and aged finishes. “This series is designed to suit a wide variety of design visions,” Robert added. “There are also no visible pattern repeats across 20 boards!”
Another key aspect of the series is Karta’s sustainable focus through several key innovations. Robert explains: “By using recycled leather offcuts and biodegradable materials, we are able to dramatically reduce waste and resource consumption compared to traditional flooring. Our integrated cork backing and click system means there’s no need for adhesives or underlay, cutting down on both installation materials and environmental impact.
The Recycled Leather Series is made by giving discarded leather offcuts a new lease of life by processing and assembling them into a multi-layered construction. This features a biodegradable wood fibre core, a cork backing that enhances comfort and provides acoustic insulation, and a wood fibre stabilising layer for added strength. “The structure is then topped with a digitally printed, ultra-realistic wood design created using biodegradable inks,” Robert continues. “To protect it all, we apply Karta’s signature water-resistant coating, resulting in an AC5rated surface that’s tough enough for both homes and busy commercial spaces. The result is a beautifully made, highly durable floor that balances high performance with
“Additionally, the use of digitally printed wood designs delivers the authentic look of real wood with enhanced consistency and availability. Together, these features create a flooring solution that combines sustainability, high performance, and efficiency, setting a new standard in eco-conscious flooring design.
“As the industry moves away from synthetic, plastic-heavy materials like vinyl and LVT, we’re seeing a clear and exciting shift toward flooring solutions that blend environmental responsibility with uncompromising design. At Karta, we believe the future of flooring and interior design lies in the innovative use of natural, reclaimed and recycled materials.
“Looking ahead, we see interior design increasingly focusing on longevity, wellness, and planet-first thinking, with recycled materials playing a central role. We’re proud to be part of shaping a future that’s not only sustainable, but truly extraordinary.”
GREYCAINE LOOKS TO GROW UK PRESENCE
Following the launch into the UK market at the beginning of the year, we caught up with Cristina Rugo, Creative Director for luxury designer Italian furniture brand, Greycaine, on progress made so far.
spearheaded this new venture. “I grew up in northern Italy, in one of the well-known furniture manufacturing hotspots around Treviso which is renowned for its production of textiles. It also celebrated for its creation of Italian wines and is famous for being the original production area of Prosecco.
January 2025 marked the introduction of Greycaine into the UK furnishings market. The luxury Italian furniture brand opened its debut showroom at Unit 7 Trade Park on Greycaine Road in Watford and has seen a positive response since launching.
The UK showroom spans over 3,000sqft and features a handpicked selection of furniture, sofas, dining sets and bespoke items as well as a dedicated interior design area, where customers can receive personalised consultations from the Greycaine team.
“At Greycaine, we are bringing the best in luxury Italian design to the UK at sensible prices,” Cristina says. “The UK market is so important for luxury brands, and we wanted to create a physical showroom where customers can see our collections and speak to our knowledgeable team. We have been very happy with our launch, it’s still early days but the response has been positive, the collection is resonating with our customers, and we look forward to continue building the Greycaine brand.”
One such product that has stood out with UK consumers is its Nefele Cloud Sofa for its “unique sculptural design”, that really is a “statement piece”. Cristina also explained other trends she is seeing in the industry. “From a luxury point of view, personalisation is at the forefront, and we are seeing a continued rise in bespoke requests. Customers are looking for furniture for their home which reflects their personal taste and style. They want to invest in items unique to them and this is best achieved via bespoke commissions.”
With the UK expansion firmly up-and-running, Cristina shared an insight into her background, which has been key to
“I received job offers from several furniture companies and discovered the world of luxury furniture. These companies were internationally renowned brands operating on a global scale, and since I spoke three languages, I was an ideal candidate. This was my initiation into the furniture world and I haven’t looked back. Working with global brands allowed me to travel, experience different cultures continue developing my language skills and learn the working of the furniture business.
“I decided to move to London as I wanted to improve my English, and I began working for a furniture shop that, coincidentally, had been one of my clients back in Italy. Design, and luxury furniture is my passion, I love the multi-faceted industry especially the luxury sector, it’s an exciting time for the industry and overseeing Greycaine as Creative Director is a role I’m not only passionate about, but I’m looking forward to establish and grow.”
A key element of the role is design and being creative, so how does Cristina source inspiration? Her Italian roots are often the beginning of a design journey. “Growing up in Italy continues to inspire me. I draw inspiration from craftsmanship, intricate details and timeless design. Design must be beautiful but it’s important to create pieces built to last. I love the idea of furniture being passed down to future generations to enjoy. I love refined simplicity which can be achieved using sculptural forms and luxurious materials.
“The design and interiors world are constantly evolving, especially as the way we live is changing but fundamentally good design remains at the forefront. Trends will come and go
but quality and craftmanship are always the benchmark. For the luxury market, it’s about investing in pieces you love but that are built to last rather than buying into certain trends. Sofas are quite an interesting example as consumers are increasingly looking for modular pieces which can be updated, tweaked depending on their lifestyle and needs.
“We are at a very exciting moment for interiors with new technologies which continue to revolutionise design and opening new possibilities. There is more choice than ever in terms of materials and finishes, production times can be reduced. However, craftsmanship will always be imperative to interiors, and there will always be a space for hand crafted and finished pieces.”
From one creative to another, Cristina – who, when outside of work, enjoys travelling, music and the odd DJ set, shares some advice for aspiring designers, “Don’t be afraid to make mistakes - it’s where true learning and growth happens. Instead of avoiding challenges you think you can’t handle, take the initiative to study, research, and find solutions on your own. That’s how you develop new skills and grow. Take on challenges even they seem impossible, this is where you will create your best work.”
As Cristina and the Greycaine brand look to build on its early UK momentum, the business sees the British market as a “special” opportunity, which could see the company’s footprint expand further.
“It’s an exciting time in the design and interiors sector at the moment and as a new brand, at Greycaine, our goal is to continue to grow, with additional locations and build our portfolio of beautiful products. Watch this space!”
The UK market is so important for luxury brands. ”
What’s fashionable in furniture
Amthal Karim – Head of Design at Furniture And Choice – shares her monthly overview of on-trend styles and interior looks currently inspiring furniture buyers.
As we lounge, work and eat on our all-encompassing cloud sofas and multi-functional kitchen islands it may feel like dining furniture has become increasingly irrelevant in the modern home. However, the dining table is back in a way nobody envisaged — as a design centrepiece.
Modern dining tables are moving away from the traditional rectangle as we embrace open plan living and statement furniture becomes more about aesthetics than functionality.
Round and oval tables are softer in form and more conducive to entertaining and now designers are taking shape to the next level with irregular, asymmetric and sculptural tables — these products are meant to be noticed!
The sculptural influence derives from Biophilic design which has now evolved into the awkwardly named Biomorphism. A key concept at Milan design week this year, Biomorphism is about taking inspiration not just from nature but all living things, for instance feathers, flesh or food.
Combine it with the key elements of evergreen trend WabiSabi – beauty in imperfection and raw materials – and you start to see how organic shapes and fluid silhouettes have become popular.
Furniture design is fusing different forms and shapes, and it’s also becoming more versatile with further interplay of styles as mix-and-match sets become fashionable. It’s becoming less common to buy a matching set of table and chairs as customers curate their individual dining sets by sourcing an exquisite table and spending time finding the perfect chairs to complement it.
Creating your own dining set expresses personality and integrates seamlessly with the rest of your home. The juxtaposition of a curved wooden mid-century chair against a modern, oval table creates stunning, visual drama – but also feels timeless.
Genoa dining set
Some designers are leaning into an eclectic mix of old and new, combining vintage elements such as prints and painted wood with modern, clean lines. Just don’t take it too far — in a more formal kitchen setting it’s important that the materials of your table are in harmony with your cupboards, whether industrial concrete, traditional wood or modern matt finishes.
And finally, we’re also noticing dining table proportions becoming larger — in open plan spaces there is simply more to fill. We’re seeing more customers choosing custom made seating or benches which work with existing dining tables and chairs — creating depth by using visual layering.
Increasingly, the dining table is being recognised as a focal point within an architectural space — not just somewhere you gather for dinner, but something you design the rest of your life around.
Furniture design is fusing different forms and shapes, and it’s also becoming more versatile with further interplay of styles as mix-and-match sets become fashionable. ”
Spilt Wine to Peace of Mind: How Including Furniture Insurance Can Transform Your Business
Jamie Hamer, Co-Founder at Loxa, talks about the importance of implementing a comprehensive furniture protection programme.
I still remember that sinking feeling when I knocked over a glass of red wine at my parents’ house. As the liquid seeped into their cream fabric sofa, I knew I was in trouble. That one clumsy moment cost me £2,000 to replace the entire sofa - money I simply didn’t have as a recent graduate. My parents, however, are not the type to let me off scot-free. If only they’d had furniture protection when they purchased it.
This personal disaster opened my eyes to a significant opportunity that many UK furniture retailers are overlookingproviding insurance with their products. At Loxa, we’ve seen first-hand how implementing a comprehensive furniture protection programme can simultaneously boost your bottom line and enhance customer satisfaction.
An Untapped Uplift in Revenue
Including a furniture protection plan typically costs between 1-4% of the product price, making it an accessible investment for a furniture retailer. Yet this seemingly modest addition can yield remarkable results: conversion increases of 11% can happen when properly integrated into the sales process, online and instore.
Consider a £1,500 sofa with a 5-year protection plan that would cost a retailer ~£36. While the customer recognises the benefit of complimentary peace of mind against accidents, stains and defects - retailers not only enjoy higher conversion, but also larger purchases and improved customer trust and sentiment. Furniture protection plans require minimal overhead to maintain, and much of the expense is offset by the savings seen in postsale support costs, which are largely taken care of by the plan provider. It’s a classic win-win scenario that too many furniture businesses fail to capitalise on.
Beyond the Sale: Creating Customer Loyalty
When a customer has the security of a product protection plan and experiences a swift, hassle-free resolution to a claim, they develop lasting loyalty to your brand. According to research from *Infosys, 78% of consumers are more likely to become repeat customers when retailers provide them with targeted, personalised offers - and a well-executed furniture protection plan can be exactly that kind of personalised service.
Implementation Made Simple
Adding insurance to your product offering doesn’t require a complex system build or changes to your infrastructure. Our simple e-commerce plug-ins can be deployed swiftly, without impacting your systems, or your day-to-day sales.
Specialist claims handlers manage the entire claims process for your customers, from initial reporting to resolution, allowing retailers to focus on their core business and lightening the load on their support teams. At Loxa, our specialist claims partners hold a **Trustpilot rating of 4.7 - giving you peace of mind that your customers will be in good hands.
The Psychology of Protection
Understanding why customers value furniture protection reveals interesting insights. While practical considerations like having children or pets play a role, a furniture purchase represents a significant financial and often emotional commitment. Knowing their investment comes with long-lasting protection can be a powerful motivator in driving their decision to buy.
Higher-end retailers are strategically embracing this approach as they look to offer a fuller post-sale luxury service, recognising its power to enhance customer loyalty and create a significant point of differentiation in a competitive landscape.
Looking Ahead
The furniture protection market continues to evolve, with innovative offerings like fabricspecific treatments, as well as extended mechanical coverage creating even more compelling value propositions.
In my view, everyone should have the ability to have a furniture technician in their home to repair upholstery the next day after an accident - it shouldn’t take a £2,000 mistake like mine to recognise the value of insurance. At Loxa, we have the power to make this peace of mind accessible to every customer, online and instore, at the most competitive rates in the industry - while strengthening your retail business in the process.
When a customer makes a claim and experiences a swift, hassle-free resolution, they develop lasting loyalty to your brand.”
ABOUT LOXA
Loxa (formerly Bolt Cover) is a retail insurance technology company that enables furniture businesses to seamlessly integrate protection products into their customer journey. Through innovative technology and strategic partnerships, Loxa creates new revenue streams for retailers while providing consumers with valuable protection for their purchases. The company’s mission is to ensure the future of retail includes fair, transparent, and seamless protection for consumers’ most valuable assets.
The brand underwent a recent refresh from Bolt Cover to Loxa as well as launching apps for both Magento and Shopify platforms. This strategic move expands the company’s reach and capabilities, enabling online retailers to seamlessly integrate protection products into their offerings. The new brand identity and expanded platform compatibility reflect Loxa’s commitment to transforming how retailers offer insurance and protection products to their customers.
Richie, Tori & Jamie
FEATURES
THE BIG QUESTION
This month we’re asking retailers: What has been your biggest investment so far this year?
Linthorpe Beds
This year, our biggest investment has been in enhancing the customer experience. We began by giving our flagship store a fresh, modern look — transforming its exterior from tired, worn white to sleek, multi-tone grey cladding and rendering over all brickwork. This revitalised exterior creates a more inviting atmosphere for our customers from the moment they arrive. Inside the store, we’ve continued to focus on convenience and service by equipping our entire sales team with new tablets. These portable devices allow our staff to assist customers anywhere in the store, with immediate access to product information and support at their fingertips. This is just one part of our wider investment strategy this year, but a key one — putting our customers at the heart of everything we do.
Dreamland Bedding Centre
Home World – Mattress & Bed Centres
Our biggest investment this year has been on “elevation”. We have elevated our interior signage & P.O.S. to reflect our adjustment into a slightly higher market. The biggest investment in elevation though has been in the range we display, we have moved our range into more higher priced products, whilst maintaining our value offers still.
Hatters Furniture
We haven’t made any significant investment this year, but did a couple of years ago, when we put 616 solar panels on our roof.
Our most significant investment this year has undoubtedly been in people; both within our organisation and the wider community. Externally, this year so far, we’ve contributed over £15,500 to a local charity, with a particular focus on projects that align with our values of inclusion and wellbeing. Internally, we’ve made a deliberate commitment to staff development by allocating up to one day each week for training and professional growth. In addition, every team member is encouraged to dedicate one day per month to support a community project or local charity of their choice. This represents a substantial investment, equivalent to nearly 10 working weeks per employee per year diverted from direct commercial activity. However, the returns we’ve seen in terms of motivation, engagement, and organisational culture far outweigh the financial cost. Empowered, purpose-driven individuals build stronger businesses. Ultimately, we believe investing in people is the most valuable—and sustainable—decision we can make as a business.
Oak Furnitureland
One of our biggest investments this year has been growing and diversifying our product collections to support our ‘Whole Home’ vision, helping customers find well-made, beautifully designed furniture for every room in the house. By expanding across styles, materials and functions, we’re broadening our appeal and connecting with a wider variety of customers looking for quality furniture that’s built to last. We’ve put particular focus on mixed materials, which are now driving the strongest year-on-year growth across our cabinet ranges. Our new ceramic dining tables show how style and everyday practicality can work hand-in-hand - perfect for modern living. We’ve also introduced more statement cabinet collections featuring warm acacia, luxurious Italian Carrara marble, and a new mango wood range that is already proving to be popular. Comfort is just as important. We’re continuing to invest in our modular sofa collections, which are designed for modern living. Their versatility really appeals to customers as each individual module can be moved or rearranged to suit a space. From bold new materials to clever cabinet design and sofa innovation, our ongoing investment is making it easier than ever for customers to create a home that’s built to last and full of character.
Oakavia
We are focused on enhancing our website and automation to provide an even more seamless and efficient shopping experience. By improving navigation and enhancing product imagery, we make it easier for customers to browse and find what they’re looking for. These updates ensure that shopping with Oakavia is straightforward, helping our customers make confident, informed decisions with ease, convenience, and peace of mind.
Luxus Home and Garden
We have recently launched in Europe and Australia and invested heavily into our IP and back-office systems. We have also been working on our indoor range of products, which will be in line with our current offering of high-quality, natural, sustainable products at a reasonable price.
M6
Beds
Our biggest investment this year has been in advanced route optimization software. As an independent retailer, delivering a high level of service is crucial to our success, and this technology has transformed the way we operate. It allows us to efficiently plan delivery routes, reduce admin time and costs, and provides real-time visibility of our delivery fleet. Most importantly, it significantly enhances the customer experience—customers can now track their delivery from the moment it leaves our warehouse, receiving accurate, real-time updates that reflect actual traffic conditions. It’s a step forward in making our service smarter, faster, and more transparent.
Haskins
We are always investing in our showrooms to ensure that our customers get the best experience possible, we have recently changed all our lighting over to LEDs and invested in new supplier displays such as our Orla Kiely display and new Adjust-A-Bed gallery.
Elphicks of
Huntingdon
2024 was a fantastic year for investment in the company. We have given a fresh look to the shop frontage with all-new signs. Secondly, an eye-catching and impressive timeline has been created in the very centre of the shop displaying the history of the 5 Generations of the Elphick family who have been involved in the growth and success of the business. A new website has been launched complimenting the refresh of our branding, along with numerous other investments, including the update to our delivery fleet of vehicles and the investment into a brand-new Fire Alarm System to offer protection of our assets.
SITTING AT THE TOP OF REVIEWS AND ONLINE VISIBILITY
In the latest data from Salience Search Marketing’s annual online UK sofa retailer sector report, it highlights the top performing sofa retailers, ranked for best online visibility and reviews.
Salience Search Marketing’s uncovers the industry’s leaders based on their online prominence visibility and highlights industry trends.
The report analysed 11 crucial performance indicators, including year-on-year visibility, search volume trends, Trust Pilot reviews and brand awareness, for online sofa retailers to reveal the industry’s most successful names.
The UK’s Best-Rated Online UK Sofa Retailers
A’ score’ was calculated to determine each brand’s ranking by analysing its Trustpilot average star rating and the total number of reviews.
Ranking as the top-rated online sofa retailer in the UK, DFS leads with an impressive 4.8 review score from over 525,000 reviews. The brand is widely recognised for its extensive range of stylish sofas and strong customer satisfaction.
With a 4.6 review score from more than 511,000 reviews, ScS secures the second spot, known for its affordable, family-friendly sofas and reliable delivery service.
Sofology follows closely in third, also scoring 4.8 from over 260,000 reviews, praised for its personalised shopping experience and wide selection of contemporary designs. Oak Furnitureland lands fourth with a 4.7 score from nearly 192,000 reviews, valued for its durable, solid wood sofa options and traditional craftsmanship.
Furniture Village shares the same 4.8 score from 140,848 reviews, placing fifth, and is favoured for its premiumquality sofas and customer support. Barker and Stonehouse achieves a strong 4.9 review score from 55,245 reviews, earning sixth place thanks
to its upscale aesthetic and ecoconscious approach.
Also scoring 4.9, HSL Chairs ranks seventh with 24,455 reviews, specialising in comfort-focused seating designed for ergonomic support and mature audiences. Furniture And Choice takes the eighth spot with a 4.7 rating from 28,627 reviews, popular for its simple, modern styles and accessible pricing.
Ninth is Roseland Furniture, earning a 4.6 score from 29,257 reviews, with customers praising its rustic charm and affordable range. Rounding out the top ten, Sofa Club scores 4.8 from 13,887 reviews, standing out for its trendy designs targeted at a younger market.
Brett Janes, managing director at Salience Search Marketing, said: “These brands have excelled in delivering an outstanding online shopping experience. DFS leads the top-rated brands, with ScS, Sofology, and Oak Furnitureland following closely behind, each meeting unique customer needs with comfort and style.
“Their commitment to meeting consumer expectations and adapting to evolving demands has earned them top industry ratings. Brands that align with consumer preferences and deliver consistently strong service are securing top spots in the sofa industry.”
Top 5 Brand Monthly Searches
Online Reviews Ranking
Emerging Search Trends
Kaydian
Clifton Ottoman Bed - Lovingly crafted with a padded curved border edge headend to floor and hardwood footend feet, the Cliftons elegant silhouette really draws the eye. The spacious ottoman storage area located in the base of the bed can be easily accessed thanks to the hydraulic assisted lift system and dual lift straps. Kaydian has fitted this model with our new ‘Ottoman Safety Bar’ to prevent accidental closure when accessing stored items. Available in 4ft6, 5ft & 6ft sizes in Vogue Grey and Deep Ocean Blue Velvet and Maskat Clay fabric. www.kaydian.co.uk
Reinforced Beds
The Pentney Bunk Bed represents the pinnacle of our design and engineering expertise. Crafted with an upgraded 2.0mm steel frame, it securely holds the reinforced mesh in place, ensuring exceptional durability. Assembly is a breeze, thanks to its one-piece end frames, reducing setup time significantly. Plus, we’ve prioritized comfort and safety by including flat steps on the reversible ladder, making every climb smoother and safer. The Pentney isn’t just a bunk bed; it’s the perfect combination of strength, style, and practicality. www.rbtrade.co.uk
PureLay
PureLay, a brand dedicated to enhancing sleep through Natural Wellness Latex, has recently launched three innovative mattress ranges. Designed to address one of the biggest sleep disturbances, heat buildup, this new collection combines the cooling and breathable properties of PureLay Latex with natural fillings, including wool, cotton, cashmere, and silk, all designed to create a luxurious and temperatureregulating sleep experience. sales@purelay.co.uk
Avriio
Recognised for its forward-thinking designs, sustainable manufacturing practices, and superior craftsmanship, Avriio has quickly gained traction within the furniture industry. With a strong commitment to quality, design, and customer satisfaction, Avriio is set to revolutionize the UK furniture landscape, bringing a fresh and dynamic approach to home living solutions. www.avriio.com
Birlea
Introducing our latest design innovation: The Maisey Ottoman Bed, a statement piece that blends modern craftsmanship with ultimate comfort. But that’s not all. We’ve been busy—with over 100 new SKUs launched and even more to come! 2025 is shaping up to be our most dynamic year yet, and we’re thrilled to take things to the next level.
www.birlea.com
Sherborne Upholstery
Leyburn incorporates the head adjust feature on all powered recliners and risers, which has been a welcome innovation with early success looking very promising for both the business and its customers. This comfortable and well-priced Recliner/Suite comes with a wide Lounger 2-Seater option to complement the Standard range, with Riser Recliners also available in four sizes. The subtle, curved stylish looks go hand-in-hand with the exceptional comfort given by the soft pillow arms and supportive seating, with added feature of an optional Head Adjust available on all Leyburn Powered and Riser Recliners. www.sherborneupholstery.co.uk
FEATURES
Paul Wray, Managing Director of Modern Outlook Furniture, talks about China’s furniture industry, covering innovation, trade and global influence.
As one of the world’s largest furniture producers and exporters, China continues to shape global design trends, manufacturing excellence, and trade dynamics. For UK buyers, designers, and industry professionals, understanding China’s evolving market—from high-profile exhibitions to sustainable innovations—is essential. This article explores the latest developments in China’s furniture sector, spotlighting major trade fairs, manufacturing advancements, and emerging consumer trends.
Global Trade Hubs: China’s Premier Furniture Fairs
China hosts some of the world’s most influential furniture exhibitions, attracting international buyers and brands. Two standout events in 2025/2026 include:
Furniture China (Shanghai, 10–13 September 2025)
Celebrating its 30th anniversary, this expo at the SNIEC showcases cutting-edge designs under the theme “Beyond Next”, emphasising creativity and functionality. Concurrently, Maison Shanghai (9–12 September) highlights contemporary interiors and lifestyle trends. The event also features the Hosted Buyer Program, offering VIP buyers curated networking, pre-scheduled meetings, and exclusive access to top exhibitors.
China International Furniture Fair (CIFF, Guangzhou, 18th-21st March 2026) Recognized as the world’s largest furniture fair, CIFF spanned 850,000 sqm with 4,900+ brands and 514 international exhibitors from 36 countries. Its growth reflects Guangzhou’s role as a global trade nexus, particularly for sourcing high-volume orders and innovative designs.
Manufacturing and Material Innovations
China’s shift toward high-end manufacturing is evident in events like FMC China (Furniture Manufacturing & Supply China), where leading suppliers debut advanced materials— from sustainable hardwoods to smart textiles. Key highlights include: Participation from global brands like American Hardwood Export Council and French Timber, alongside returning international exhibitors such as Davisna and Essidu. The rise of FMC Premium (FMP), a dedicated zone for luxury raw materials, featuring country pavilions from the U.S., Canada, and Europe.
Trends Shaping the Market
Sustainability & E-Commerce Growth
Analysts predict a 5.29% annual growth rate in China’s furniture market, driven by eco-conscious designs and digital trade platforms like GigaCloud Marketplace, a B2B hub for large-parcel furniture trade.
Regional Trade Expansion
The Asia-Pacific and EU markets are increasingly interconnected, with CIFF Guangzhou serving as a critical gateway for cross-border collaborations.
Opportunities for UK Buyers
For UK businesses, China offers cost-effective sourcing via wholesale platforms like Made-in-China.com, featuring 40,000+ office furniture listings at competitive prices. Exclusive trade programs, such as CIFF’s InterBiz Club, which facilitates direct connections between international buyers and top Chinese manufacturers.
China hosts some of the world’s most influential furniture exhibitions. ”
A Market of Unparalleled Scale and Innovation
China’s furniture industry remains indispensable for global trade, blending mass production capabilities with highend design innovation. As the UK market seeks quality and affordability, engaging with China’s trade fairs and digital platforms can unlock significant opportunities.
For those planning visits, mark your calendars for Furniture China (September 2025) or explore CIFF’s 2026 edition—these events are not just exhibitions but gateways to the future of furniture.
Modern Outlook Furniture stands ready to support businesses of all sizes in their procurement endeavours from China, offering comprehensive Quality Control services to ensure successful project outcomes. Should you wish to explore how we can assist you in avoiding potential challenges and setbacks, please do not hesitate to contact us.
LETTER FROM AMERICA FEATURES
A look at some recent news from the American furnishings market.
Pottery Barn plots UK launch this year
Pottery Barn, a portfolio brand of Williams-Sonoma, Inc., a global digital-first, design-led and sustainable home retailer, has announced that the brand will launch in the United Kingdom during the Autumn of 2025.
Pottery Barn’s UK website will offer customers a curated selection of furniture, bedding, lighting and decorative accessories from Pottery Barn’s signature offerings of home furnishings and décor.
“We are committed to long-term growth and expanding the reach of our brands where we see meaningful market opportunity,” said Williams-Sonoma, Inc, President & CEO, Laura Alber. “We believe great design and quality craftsmanship have universal appeal and we look forward to bringing Pottery Barn’s signature aesthetic to the UK.”
The Pottery Barn UK launch will also introduce Pottery Barn’s complimentary design services to customers looking for personalized interior styling assistance both at home and online.
Vitra opens new showroom in New York
Vitra, the Swiss design company, has unveiled its new showroom in Manhattan’s Chinatown at 46 Bowery just south of Canal Street.
Coinciding with NYCxDESIGN, the space occupies a 6,266 square foot third-floor loft in the building that formerly housed the famous Jing Fong restaurant, the showroom features an entire wall of windows overlooking the striking Beaux-Arts gateway to the Manhattan Bridge.
This new showroom will serve as a beacon for that inspiration and a hub for the Vitra and Artek teams in New York, providing a venue to present concepts for public spaces, offices, and the home as well as a future platform for collaborations and events.
“The history of Vitra is closely linked to New York. My grandfather discovered an Eames chair there, which inspired him to start with furniture production. I am delighted that Vitra is entering a new era with a move to Chinatown – to a space that will hopefully be a discovery even for our Manhattan community,” explained Nora Fehlbaum, CEO, Vitra.
Wayfair accelerates retail expansion in US
Global online furniture retailer Wayfair Inc. has announced plans for its next large-format retail store in Yonkers, New York, set to open in early 2027.
The news comes as the company celebrates the one-year anniversary of its inaugural large-format store in Wilmette, Illinois. The Yonkers announcement also follows the previously revealed plans for Wayfair’s Atlanta store, slated to open in 2026.
“Over the past year, we’ve seen firsthand how a thoughtfully designed physical store can deepen engagement, drive growth, and introduce the Wayfair brand to entirely new audiences,” said Liza Lefkowski, vice president of merchandising and stores at Wayfair.
“The upcoming Yonkers store builds on that momentum— bringing our immersive retail experience to the New York metro area and delivering the same inspiration, convenience, and flexibility our customers have come to expect.”
FEATURES
Destination Furniture
TOP THREE’S
Furniture imports during March 2025 increased on the same month last year while exports from the UK also rose. A
According to the latest UK trade data, analysed by Big Furniture Group, total imports of furniture into Britain valued £777.5m in March 2025, up 9.9% from £707.5m against the same month the previous year.
Imports from the EU registered an increase of 3.7% to £322.5m from £10.9m. Imports from Italy were up 14% to £67.2m, while Polish imports fell 3.5% to £61.4m. Imports from Germany were up 6% to £53.8m. Notable rises came from France up 11.9% to £30.8m, and from Spain, up 32.9% to £11.2m.
As for outside the EU, total imports rose 14.7% to a value of £455m from £396.5m. Chinese imports were up 13.8% to £327m, while Vietnam rose by 22.9% to £28.3m. Imports from USA saw an uptick of 14% to £19.4m and Moroccan imports rose 11% to £12.5m.
Moving to exports, the total value of UK furniture leaving the country rose 5.8% to £229.4m from £216.6m year-onyear. In Europe, exports rose 9% to £113.3m from £103.7m. Exports to France increased 1% to £35.9m, while Irish exports were down 3% to £22.3m. Exports to Czechia rose 34% to £5.2m, while to Slovakia, exports were up 532% to £3.1m.
Outside the EU saw exports increase 2.8% to £116.1m from £112.8m. Exports to China were up 307% to £7.3m, while India rose 17% to £5m. Exports to the UAE were down 20% to £9m, while the USA decreased 14% to £55m and exports to Singapore rose 238% to £4.7m.
Get the free data
For the monthly data and all other annual changes across four main sectors of the market – including upholstery, mattresses, cabinet and carpets, download the full report of imports and exports by country and value at
Henrik Pontoppidan, Director of S2U Design, talks about when culture trumps excellence.
Wrapping up a demanding development process - after visiting over 15 factories for a particularly tricky furniture project for the UK market - I’m once again reminded how deep-rooted cultural deeply ingrained cultural rules can shape even the best-planned collaborations. These dynamics influence everything, even when your partner is capable and eager to supply the UK.
It’s not just about goodwill or machinery. It’s about mindset.
Not All Hierarchies Are Created Equal
Most UK buyers know Vietnamese factories are hierarchical. But the real challenge is how authority plays out on the floor.
Respect for age and seniority often overrides logic or efficiency. The most experienced voice - regardless of title - is followed. That creates blind spots when methods need adjusting.
But this can be worked around - with the right support.
It takes local insight, trust, and the ability to speak clearly and tactfully.
When I act on a buyer’s behalf, the dynamic shifts. An older technician isn’t being corrected by a junior - he’s responding to “what the customer wants.” That preserves harmony and gets results. No face is lost!
The Myth of the All-Knowing Manager – an Example
You’ve asked for a UK-style cabinet range. The factory shows photos of exactly the style you need, and the factory manager boasts 25 years of experience. But unknown to you, this is mostly from making KD furniture for the US.
He’s got a dovetailing machine - but it’s gathering dust, used only when someone insists (and pays extra). They see dovetailing as a premium addon, not realising it can be faster and cheaper than their current methods - if used properly and consistently.
Will anyone challenge that view? Not likely.
That’s where S2U Design steps in. I know how it should be done - and make sure it is. Or I conclude it’s the wrong factory for this project and move on.
The Invisible Line of Responsibility
UK retailers often say, “If we have to control every technical detail, we’ll never get anything done. We’re not engineerswe’re retailers!”
Absolutely right.
But if no one bridges the gap between drawing and production, factories fall back on habit. And habit rarely delivers excellence.
The solution isn’t becoming a production
Vietnamese culture is warm, loyal, and harmonious.
in the same factory! With the right execution.
expert. It’s bringing in someone who is. Someone who ensures the factory builds to plan - not assumption.
With S2U, you stay focused on strategy. I handle the messy middle between brief and build.
Lost in Translation – Even When Everyone’s Speaking English
You’ll often hear, with full conviction, that something simple can’t be done - or that it’s already “fine.”
And inside the factory’s logic, it is - because the production manager said so.
That’s not incompetence. It’s cultural habit. The trick is knowing when assumptions are the real obstacle, and how to work within the system to fix it.
From the outside, that’s hard. From the inside, usually easy.
The Real Cost of Educating Your Supplier
Can factories learn new methods? Absolutely. But should you fund that learning curve with your time, money, and risk? Probably not.
The smarter move is to work with someone who already knows the way - and can guide the supplier, or tell you early if they’re not up to the job. Even the best Vietnamese agent is still shaped by local culture.
At S2U, we design for looks and feasibility. We make sure the product you planned is the one that gets delivered - costed right, built to repeat, and ready to sell.
The Quirks That Make It Work - or Not
Vietnamese culture is warm, loyal, and harmonious. These are strengths. But in factories, they can also create inertia. Nobody wants to contradict a respected elder - even if there’s a better way.
With S2U involved, change isn’t seen as internal conflict - it’s a customer request, supported by S2U to help the factory deliver successfully. “This is what the UK buyer wants” becomes the polite, face-saving reason to improve.
That’s how you get progress - without drama.
The Takeaway for UK Buyers
If you’re sourcing in Vietnam and aiming for precision - not just “good enough” - you’re right to feel it’s out of your hands. On your own, it probably is.
But with S2U Design on board, you gain the missing link. You don’t need to explain joinery methods or debate with someone’s uncle in production. That’s my job.
Because in this part of the world, getting it 80% right is easy. Getting it exactly right - on quality, cost, and schedule - is what we do.
Check out www.s2udesign.com to learn how our services - some starting at just $200 - can add thousands to your bottom line.
Or drop me a line at henrik@s2udesign.com
This cabinet can be made in mediocre quality for 60 USD FOB – or in perfect quality for 40 USD FOB –
SAVE THE DATE FOR IFHS
Ireland’s leading trade-only event for the furniture industry returns to the National Indoor Arena, Dublin this summer.
The IFHS continues to be a vital meeting point for retailers, buyers, and suppliers seeking the latest in furniture, décor, and homewares collections.
As the sector navigates evolving consumer tastes and rising demand for sustainable, design-led products, the IFHS remains a key date on the buying calendar, offering attendees a curated showcase of innovative products, from contemporary furnishings to sustainable living solutions.
A major strength of the show is its strong alignment with the Irish and UK retail market. As one of the most sought-after trade exhibitions in the sector, the IFHS attracts a wide range of suppliers eager to showcase collections tailored to market tastes and retail trends.
From independent stores to large retailers, the show attracts a diverse audience of trade professionals, offering unmatched sourcing opportunities from Ireland and the UK’s leading suppliers, along with the chance to build lasting business relationships in a focused, professional setting.
More than just a product showcase, IFHS supports the development and recognition of the industry through initiatives like the Irish Furniture and Homewares Awards. Taking place during the show, the awards celebrate excellence in design, innovation, and business performance across multiple categories—from Best New Product to Sustainability Excellence and Supplier of the Year.
These awards are not only a prestigious industry benchmark, but also a powerful business asset. For suppliers, receiving an IFHS Award offers national recognition, boosts brand credibility, and can significantly increase visibility within the trade.
Open to all exhibitors at the show, the awards will be judged by Amanda Bone, an architect, educator and broadcaster
who champions creativity, individuality, and clever design. The awards are designed to spotlight both established brands and emerging talent, further reinforcing the show’s commitment to supporting every level of the furniture industry.
By bringing together the very best in product, people, and ideas, the IFHS continues to be more than just an event—it is a celebration of the strength and creativity within Ireland’s furniture and homewares sector.
More than just a product showcase, IFHS supports the development and recognition of the industry through initiatives like the Irish Furniture and Homewares Awards.
With registration now live, the IFHS 2025 is shaping up to be a standout event in the furniture tradeshow calendar. For those looking to grow, connect, and be recognised—this is where the industry comes together.
SAVE THE DATE: 24TH – 26TH AUGUST 2025, AT THE NATIONAL INDOOR ARENA IN BLANCHARDSTOWN, DUBLIN.
www.ifhs-tradeshow.ie
www.bigfurnitureshow.com/ifhs
JOBS BOARD
Here are some of the latest furnishing
industry jobs.
(Correct as of 23 May 2025)
Heritage Furniture Sales Agents
Territory – Scotland, North West, South West, South East
ABOUT US
Founded in 2005, Heritage Furniture designs and distributes quality, stylish furniture. Based in Blackburn, Lancashire and operating from 100,000 sq ft warehouse. We blend timeless design with modern functionality, using premium woods, exquisite detail and handfinished textures. From humble beginnings, we’ve grown through innovation and craftsmanship, staying true to our roots while pushing boundaries. As a leading B2B supplier, we serve retailers, online retailers, hotels, and restaurants nationwide, treating every client as family. Our dedicated team ensures exceptional service, making partnerships seamless and rewarding.
LET’S WORK TOGETHER
Heritage Furniture is seeking ambitious well-connected sales professionals with a passion for the furniture industry. We want driven
Bodyease Ltd Sales Agents Required
Bodyease Ltd is the UK licence holder for Mammoth mattresses and pillows into UK retail trade. With over 30 years’ experience in the industry and a reputation for producing high quality comfort and mobility products, Bodyease is now driving the growth of Mammoth’s flagship Comfort collection and highly-popular Performance collection. Who we’re looking for
Bodyease is looking for sales-driven individuals with an understanding of the sleep and comfort market, ready to close deals and support the business’s vision for the growth of the Mammoth brand. Applicants should be motivated go-getters who want uncapped earning potential. Experienced and entry-level sales agents welcomed.
The role – Sales Agents – North East, North West and East Anglia
As a sales agent you will be expected to:
• Become a product ambassador – demonstrating an understanding of Mammoth’s unique vision and higher purpose
WEBS Training – Apprentice Sewing Machinist
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff. https://www.bigfurnituregroup.com/webs-training-apprentice-sewing-machinist/
Mobili Domani – Furniture Sales Consultant
This is a full-time on-site role for a Sales Consultant. The Sales Consultant will work closely with customers to understand their requirements and preferences, provide expert guidance and recommendations, and close sales.
BIG FURNITURE MAGAZINE #34 Are you looking to expand your team? Advertise your job with us. For more information, contact Nick on nick@bigfurnituregroup.com
For more jobs and further information, visit www.bigfurnituregroup.com/jobs
individuals who can build relationships, close deals, and contribute to our growing brand.
KEY
RESPONSIBILITIES
✔ Sales Growth – Actively prospect, pitch, and close deals with new and existing B2B clients.
✔ On-the-Road Sales – Use our fully equipped show van to conduct client demonstrations, showcasing furniture quality, finishes, and features in person.
✔ Customer Relationships – Provide expert product knowledge, tailored solutions, and exceptional after-sales support using product samples and catalogues, reinforcing trust in the Heritage brand.
✔ Market Awareness – Stay updated on industry trends, competitor offerings, and customer preferences.
✔ Target-Driven Performance – Self-motivated, adaptable, and hungry for high earnings.
If you’re a natural relationship-builder with a sales-driven mindset, let’s talk. Join us in bringing Heritage Furniture to more homes and businesses across the UK.
For more details or to discuss this opportunity, contact our Sales Director at: sid@heritagefurnitureuk.com or call us on 01254 660777.
• Arrange appointments with potential and existing customers to present company products
• Build and maintain working relationships with customers
• Introduce customers to Bodyease’s order processing systems
• Act as a clear line of communication between customer and manufacturer, offering accurate and considered feedback
• Address customer concerns and work with Bodyease to resolve issues Earn commission based on monthly sales
Why work with Bodyease? In partnership with Mammoth’s global rights holders, Blue Dragon Ltd, Bodyease is offering sales agents the opportunity to sell a proven comfort brand featuring award-winning technologies. Full sales support is provided in the form of product training, extensive marketing materials and assistance with lead generation.
How to apply
Applicants interested in this opportunity should please send a CV and covering letter to: mammoth@bodyease.co.uk.
Fishpools – Furniture Buyer
We’re currently seeking a Furniture Buyer to help source and merchandise our collections. This role involves attending international trade shows to identify and source the latest trends and high-quality products. https://www.bigfurnituregroup.com/fishpools-furniture-buyer/
Adjustamatic Beds – Field Sales Representative
Enthusiastic and target driven Field Sales Representative, you will attend enquiry appointments in the home and demonstrate our unique portable and furniture products.
We take a look at how furniture, lighting and flooring retail sales have performed over recent months.
The most recent statistics from the Office for National Statistics (ONS) show that furniture and lighting retail sales fell 20.2% to £1.18bn in April 2025 from £1.48bn in March. Compared to the previous year, sales were up 7.2% from £1.10bn.
April’s data outlined the lowest furniture retail sales in the year to date, which was also the same when comparing the four months of 2024. However, going back a little further, April 2023’s figure stood at £1.31bn, the second highest month in the first four months of that year, while April 2022 also showed the same trend of being the second best.
The month of May tends to be close to the performance of April with last year showing a monthly increase of 3.6%, although in 2023, there was a month-onmonth decline of 3%. June then follows with a strong month. In 2023, furniture and lighting sales stood at £1.59bn, an uptick of 25.1% from May, while in 2024, sales jumped 17.5% to £1.34bn.
It is hoped that June will follow this trend of month-on-month growth as July and August tend to slow down. Last year, July and August sales were just over £1bn each month, while in 2023, the two months recorded £1.2bn each.
Over the last couple of years, the best performing months has been mixed. 2024 saw December record £1.49bn retail sales, while 2023’s top month was March with £1.6bn sales. Interestingly, January this year was the second highest month of sales at £1.46bn (behind March’s £1.48bn figure), but has been the best performing start to a year ever, with only January 2020 coming close at £1.42bn.
Moving to flooring, floorcovering retail sales also decreased month-on-month, down by 23.8% to £256.1m in April 2025 from £336.4m in March. Compared to the same time last year, sales rose by 23.4% from £207.5m.
April’s data outlined the second lowest flooring retail sales in the year to date, which was also the same when comparing the four months of 2024. However, going back a little further, April 2023’s figure stood at £214.5, the second highest month in the first four months of that year, while April 2022 reverted to the same trend of being the second worst.
Over the last two years, the month of May has seen flooring sales rise by 1% in 2023 and 2.7% in 2024 to respective figures of £216.7m and £213.2m. June then follows with a strong month, with the previous two years resulting at £241.8m (2023) and £263.7m (2024) in sales. In fact, the last two years has seen June sales record the third (2023) and fourth (2024) highest performance in the year, with only March and September months (and November in 2024) outperforming June.
July then tends to drop off with sales declining month-on-month over the last few years, with only July 2020 the most recent time where sales increased.
As for this year, January marked the first time flooring sales surpassed £300m, with sales at £311m, while March recorded £336.4m, the highest performing month to date. With June, September and November typically high performing months in recent years, it could potentially see sales reach further heights.
On weekly average data, furniture and lighting retail sales averaged £296.4m during April over four weeks, unchanged from March despite the
previous month having one more week. Compared to last year, sales per week averaged £275.7m. As for floorcoverings, weekly sales averaged £64m in April, down from £67.2m in March, but up from £51.8m in April 2024.
UPSELLING WITHOUT UPSETTING
Adam Hankinson, Managing Director at Furniture Sales Solutions, talks about upselling without upsetting - boosting sales with add-ons that delight.
No one wants to be the pushy salesperson – but done right, upselling on the shopfloor can feel less like a hard sell and more like great customer service. Upselling means suggesting a higher-priced or additional item that enhances the customer’s main purchase. This might be as simple as pointing out a matching footstool for a sofa, or recommending a betterquality mattress once a customer has picked a bed frame. The goal is to boost the total sale while genuinely helping the customer.
Focus on Needs, Not Just Numbers: The key to upselling well is to genuinely listen to what the customer wants. If a couple is eyeing a dining table, asking a few questions (“How many people will usually use it?”) can reveal if a larger table or an extra set of chairs might suit them better. When you frame an upsell as meeting their needs, like suggesting an extendable table because they often have family over, it feels helpful, not pushy.
Offer Value, Not Pressure: Timing makes all the difference. Wait until the customer is clearly interested in an item before introducing the add-on’s benefits. For example, “You mentioned earlier that the last leather sofa you had ended up scuffed and worn, well, we have a leather care kit, which many customers love. It keeps the leather in top condition for years.” By highlighting benefits (like longevity, comfort, or savings in the long run), you’re giving them reasons to say yes. One salesperson recently summed it up perfectly:
“If you buy the cheaper one, you’ll always wish you’d bought the better one – if you buy the better one, you’ll never give this one a second thought.”
It’s a line that frames the upsell as a smart long-term choice, not a sales push.
Train the Team to Spot Opportunities: Upselling is an everyday habit, not an occasional bonus. Make it a part of your sales team’s routine by encouraging them to think of add-ons or upsells as solutions, not just a way to make an extra few quid. A great exercise is to have staff list out common
customer issues (size, quality, longevity, material, damage, etc) and brainstorm complementary items or upgrades that resolve these issues. That way, when a real customer is in front of them, suggesting the right add-on becomes second nature.
Try these shopfloor upselling techniques that feel natural and boost results:
• Related Items: If a customer has mentioned that they’re moving into a new home or redecorating and they’re looking at a sofa or armchair, then it’s logical to suggest accompanying items (additional seating, side tables, coffee table, footstools, etc).
• Good-Better-Best Showcases: Present three options – good, better, best. Often, customers will gravitate to the middle or top when they see the added features and quality. It’s an upsell that lets them self-select.
• Share Stories: Use real examples: “One of our clients added this mattress protector and thanked us later when a spill didn’t ruin the bed.” Stories make the upsell relatable and less salesy.
Win-Win Outcome: When upselling is done with the customer’s satisfaction in mind, it creates a win-win. The shopper leaves with a more complete solution or a higher-quality product, and you increase your sales. In the end, effective upselling is simply good service – it’s about ensuring the customer gets the best out of what you offer. With a friendly approach and keen awareness of customer needs, your team can boost sales without ever coming across as forceful. That’s upselling that delights both the customer and the bottom line.
