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Dan Squires Managing Editor
Welcome to May’s Big Furniture Group Magazine ”
Our cover star this month features La-Z-Boy and is the centre of attention in our interview with DFS alongside former basketball legend Shaquille O’Neal. We sat down with Kellie Wyles, Head of Upholstery at DFS, to find out more on their recent partnerships as well as an insight into other initiatives, challenges and trends.
Keeping the spotlight fixed on La-Z-Boy, Natasha Shillingford, Brand Marketing Director, International, talks about her role, future plans, supporting gender balance in the industry and some special career moments in our latest Big Interview. As for our other regulars, Oakavia talks about recent investments, an evolving product range, the growing demand of reclaimed wood and why AR & VR is showing great potential in our Retail Focus feature. We also spoke with Chris Edmunds in our latest Meet the Agent/Rep series, who shares an insight into his role, why the industry is special and how having a retail background has helped in his agent career.
This month features coverage of a number of industry events, including the Spring Furniture & Beds Show and Long Point, as well as a review of the recent Furniture Components Expo and a look at the upcoming Manchester Furniture Show and Irish Furniture & Homewares Show. We caught up with Purecare once more where they shared more data behind its drive to become the UK’s go-to brand in the sleep and wellness space, while Limelight Beds, Gallery Direct, Adjust-A-Bed, Birlea, Willis & Gambier, Sofa Source, Image Furnishings, Avriio and Wiemann all share their respective recent developments.
The Furniture & Home Improvement Ombudsman (FHIO) looks at the potential consequences retailers have when calculating partial refunds, while RetailSystem details how they power next-level delivery and service. We also spoke with US brand Snooze on its ongoing expansion, Maysons on how they design dreams and FurnitureCatalog on the benefits behind the game-changing digital tool that streams products at the click of a button.
Natalia Samodina, Client Legal Director at law firm The Legal Director, returns and talks about the evolving legislative landscape of artificial intelligence (AI) and highlights some key points to consider, while Joph Young, qualified Insolvency Practitioner with over 20 years’ practical experience at Leonard Curtis, shares an insight into pressures a business may face, signs to look out for and the different options available if becoming insolvent. We also feature Jag Sandhu, Director at Tokyo Fabrics, on the importance of its continued use of Halogen FR treatments and we gain a further insight into WEBS Training, which has been delivering apprenticeships for furniture manufacture since 1968.
Boutique shares an insight into its upcoming Home & Garden Conference 2025, Furniture And Choice details the latest trends and James Wilson, aka The Sleep Geek, returns, highlighting the condition of Orthosomnia. The Bed Expert, alongside letters from China, Vietnam and America also return, while Furniture Sales Solutions talks about why your team doesn’t need more customers, but just better conversations. The final announcement to end with is the return of the Big Furniture Awards with voting for your 2025 winners now open.
That’s enough from me, so enjoy our latest magazine. Oh, and if you have any news you want to shout about or if you’re keen to get involved, drop me an email on dan@bigfurnituregroup.com
We’d love to share your story.
70 – Avriio: A Fresh Perspective in Furniture Design
72 – Sofa Source impresses with new launches
74 - Image Furnishings leads the way in motion upholstery for 2025
76 – Meet the Agent/Rep
78 – Review: Furniture Components Expo
82 – Erdem Fabrics Showcases Distinctive Craftsmanship at FCE25
84 – Everything you need under one roof
86 – Foam innovations unveiled at FCE25
88 – Why Halogen FR Treatments are Important for Full Compliance
92 – Leggett & Platt set to impress
94 – Interzum 2025
96 - The evolving landscape of AI: What to consider…
100 –What’s fashionable in furniture
102 – Big Question: Training?
104 – Green Retail
106 – Homemovers Report
108 – Under pressure?
110 - Streaming furniture content made easy
112 - New Products
116 – Destination Furniture
118 - IFHS 2025 – Where Industry Comes Together
120 - Letter from Vietnam
122 - Letter from China
124 - Letter from America
126 – Jobs
128 – Visual assets key to growth at flooring supplier
130 - Last Word with Furniture Sales Solutions
BRAND MARKETING DIRECTOR, INTERNATIONAL, at La-Z-Boy, talks about her role, future plans, supporting gender balance in the industry and some special career moments.
DFS INTERVIEW
Kellie Wyles, Head of Upholstery at DFS, talks about the recent partnerships with basketball legend Shaquille O’Neal and global upholstery manufacturer La-Z-Boy, as well as an insight into other initiatives, challenges and trends.
RETAIL FOCUS, Oakavia talks about recent investments, an evolving product range, the growing demand of reclaimed wood and why AR & VR is showing great potential.
HIDDEN POWERS
and DFS get
David Hewitt, head of Global Support & Implementation at RetailSystem - an award-winning, industry leading furniture & bed retailers combined ERP & EPOS solution, details how they power next-level delivery and service.
Over 300,000 attend Salone del Mobile
The 2025 edition of the Salone del Mobile (63rd edition) – which opened against a backdrop of strong market turbulence – notched up 302,548 presences, a figure in line with the Euroluce 2023 (a Biennial exhibition), confirming the key role of the event, which this year turned the international spotlight on 2,103 exhibitors from 37 countries with an unparalleled offering.
The ranking by country of origin for the 2025 edition confirmed China in first place, evidencing a slight drop compared to 2023, which becomes net compared to the 2024 attendance figures, the sign of an economy that is facing internal and external structural challenges. This figure was balanced out by the overall stability in European professional numbers, in line with the export value of the Italian furnishing macrosystem to the world’s leading single market (around 10 billion euros in 2024, 51% of the total).
Germany took second place in the Top 10, seeing strong growth, followed by two of the best performing 2024 furniture macrosystem export markets, Spain (5,423 professionals; exports +4.1%) and Poland (5,325 professionals; exports +9.1%). They were followed by Brazil, Russia, France, the United States, India and Switzerland.
Maria Porro, President of the Salone del Mobile.Milano had this to say: “The 63rd edition of the Salone del Mobile was a beacon in a 2025 riddled with global challenges: it demonstrated strength and shared vision. The around
302,548 presences were testament to the centrality of the event in creating connections between over 2,100 exhibitors from 37 countries and a community that has chosen Milan.”
MEBLE POLSKA 2026: Over 70% of space already booked
Next year’s MEBLE POLSKA Fair, which will be held in Poznan from February 24 to 27, 2026, promises to be very successful. Interest in participation has already been confirmed by 115 companies, which had the largest booths at the 2025 edition.
More than 10 months before the event, the total area of reserved stands corresponds to as much as 71% of the total exhibition space of the 2025 edition. This testifies to the enduring popularity of the MEBLE POLSKA Trade Fair among leaders in the furniture industry. Among the companies interested in participating are Poland’s leading furniture manufacturers.
“We are glad to see such a positive balance. In addition, some companies intend to expand their booths. If the trend continues, the exhibition of the fair in February 2026 may again be larger than the previous one. We are prepared for such a situation. We have additional exhibition space at our disposal, which we can use for the needs of MEBLE POLSKA exhibitors,” says MEBLE POLSKA Fair director Józef Szyszka. “Due to such great interest in the 2026 edition, we encourage all willing companies to apply for participation as early as possible.”
Bed retailer opens new store in Altrincham
National bed retailer Dreams has announced the opening of its new store in Altrincham.
Situated on George Richards Way in Broadheath, the new Dreams store features a space of almost 10,000sqft and showcases a range of mattresses, pillows, bed frames and sleep accessories.
Furthermore, the new store, which officially opened on 4 April 2025, includes a new 2,300sqft Feather & Black ‘shop in shop’ as part of the brands expansion.
Dreams has taken over a former Carpetright store, which stood at the premises for over 15 years before its closure, with the bed retailer also creating five new jobs at the location.
Commenting on the opening, Dreams said that Altrincham marks an “exciting step” in its expansion journey. “We’re delighted to be strengthening our UK presence and bringing the very best products and customer service to shoppers in the local area.”
Sleepeezee raises over £30k for British Heart Foundation
Premium bed and mattress company, Sleepeezee, has raised over £30,000 for the British Heart Foundation (BHF) in support of vital research into heart health and wellbeing.
For each Travelodge Dreamer mattress sold, Sleepeezee donates £20 to the heart charity, making a significant commitment to advancing research into cardiovascular health and raising awareness of the impact sleep can have on your overall health.
“Sleepeezee has always been committed to enhancing sleep health, and we know just how important quality rest is for overall wellbeing,” said Sleepeezee Marketing Director, Amy Curtis. “By supporting the British Heart Foundation, we’re helping fund lifesaving research and raising awareness of the essential role sleep plays in maintaining a healthy living.”
NBF encourages bed trade to join May Mattress campaign
The National Bed Federation (NBF) is calling on the bed trade to support its May awareness campaign, May Be Time for a New Mattress, aimed to inform consumers about the signs that indicate it is time to replace their mattresses.
To assist retailers, the NBF has provided a free marketing toolkit, which includes the official logo, engaging social media infographics and suggested posts. Retailers can download these resources from the NBF website: https://www.bedfed.org.uk/resources/marketing-support/
The campaign, which is more streamlined than its National Bed Month counterpart, will run across the NBF’s consumerfacing Bed Advice UK social media. Consumers will be guided to Bed Advice UK’s Bed MOT tool and comprehensive Bed Buyers’ Guide, which highlight the importance of purchasing from approved NBF member manufacturers. Both resources are available at www.bedadvice.co.uk.
Simon Williams, head of marketing and membership at the NBF, highlighted the importance of industry involvement in this campaign: “May is typically a quieter sales period for the industry, which is why we strongly encourage the bed industry to support this campaign. It provides retailers with valuable information about the health benefits of a comfortable and supportive mattress and is a timely opportunity to enhance your marketing efforts and boost mattress sales.”
Luxury mattress manufacturer delivers sales and profit growth
Luxury mattress manufacturer Vispring has reported a growth in sales and profit. According to its latest filed accounts for the year ended 31 December 2024, total sales rose 1% to £52.7m from £52.1m in 2023. Pre-tax profit resulted at £22.8m, up from £19m year-on-year.
Stated within its report, the company said that domestic market sales increased by 5%, while there was a reduction in worldwide sales units of 4% as consumers “traded up to higher value models”. Export sales reduced by 1%, primarily arising from the Chinese market, while gross margin increased to 72.2% from 70.2%.
UK sales represented £20.9m of turnover, up from £19.9m, while EU revenues stood at £17.8m, increasing from £15.2m. Sales for the rest of the world decreased from £16.8m to £13.9m.
Limelight Beds launches new FurnitureBrochure
Bed supplier Limelight Beds has announced the launch of its new online FurnitureBrochure.
The platform highlights the latest product offering from Limelight and provides an essential tool for both area managers and retailers to easily access the featured ranges.
Commenting on the FurnitureBrochure, John Conroy, Sales Director, said: “Limelight beds were recommended to give it a go by a friend who has been using the service and receiving a very good response.
“It has been a fairly simple process so far; Matt has been very helpful in setting everything up for us and guiding me through the process. It is fairly straight forward and simple, so that has helped. We are really looking forward to seeing the response from this and hopefully getting feedback.” www.limelightbeds.furniturebrochure.com
Furniture business to close retail showroom
Furniture manufacturer and retailer Shackletons has confirmed plans to close its retail showroom in Batley.
Situated on Bradford Road, the business said the closure is due to ongoing challenges in the retail sector, while manufacturing for sales to independent retailers throughout the UK is not affected.
Established in 1959, Shackletons has, in recent years, shifted its focus to the design and manufacture of furniture for care homes and senior living throughout the UK. The company’s B2B division continues to grow, and Shackletons will maintain production at its factories in Dewsbury and Morley.
Donna Bellingham, CEO, comments: “We would like to extend our sincere gratitude to our dedicated retail team for their hard work and commitment over the years. We are sad to have had to make this decision to close our retail shop but furniture retailing in the domestic sector continues to suffer whilst our contract furniture business continues to thrive.’’
Furniture Village to open its largest store to date in Glasgow
Furniture Village has announced that it has recently exchanged contracts on its largest store to date, in a prominent location adjacent to the M8 just to the west of Glasgow.
This will be the brand’s 58th store, following on swiftly from the successful opening in December 2024 of its first store in Scotland, on Straiton Retail Park in Edinburgh.
The ‘Glasgow West’ store will be to the south of the Hillington Interchange at Junction 26 of the M8, occupying the former Peter Vardy CARZ showroom. The site commands an extremely visible position alongside Hillington Road, forming part of the wider regional centre including IKEA and Braehead Shopping Centre nearby, and next to a cluster of the most prominent car dealerships in Scotland, with Abbotsinch Retail Park only 5 minutes’ drive away.
The store will provide approximately 50,000sqft of retail floorspace, supported by 20,000sqft dedicated to a warehouse at the rear for speedy fulfilment of customer orders. It will be one of the largest furniture stores in the country with its scale giving an opportunity to feature extended ranges of sofas, cabinet, beds and bedroom furniture as well as home furnishing accessories, together with re-imagined café bar areas for customers. It is planned that the store will open during June 2025.
Charlie Harrison, Managing Director at Furniture Village, said: “Following the incredible success of our first Scottish store, which opened in Edinburgh in December 2024, we’re excited to announce the opening of our second location — right in the heart of Glasgow this June.
“After months of searching for the perfect spot, we couldn’t be happier to have secured a standout site on Hillington Road. Just a mile from Braehead Shopping Centre and highly visible from the M8, it’s a fantastic location to continue our expansion.
“This will be our largest store in the UK so far, and we can’t wait to open the doors and welcome the people of Glasgow this summer.”
Housing Units appoints new Furniture Buyer
Family-owned furnishings retailer Housing Units has announced the appointment of Martin Norris as its new Furniture Buyer.
Martin joins the business with a wealth of experience in furniture sales and buying, having held senior roles at DFS, Furniture Village, and Next.
Housing Units said the appointment “marks an exciting chapter in our 78-year history, as we continue to strengthen our product offering and prepare for future growth.
“Martin’s passion for interiors and expertise in furniture buying will play a key role in evolving our product strategy and continuing to deliver the outstanding standards our customers expect”.
Martin Norris said: “I am excited to join Housing Units, a brand with an excellent reputation both with customers and within the trade. Furniture and interiors have always been my passion, and I look forward to working with the Housing Units team to bring innovative and highquality products to the market.”
Nick Fox, CEO, commented: “Martin’s appointment marks an exciting chapter in our 78-year history as we look ahead to further improve our product offering and seek new opportunities.”
Furniture continues to perform well at Dunelm as Q3 sales rise
Home furnishings retailer Dunelm has reported a strong third quarter with sales growing to over £460m.
According to its latest trading update for the 13-week period ended 29 March 2025, total sales rose 6.3% to £462m year-on-year, while year-to-date sales were up 3.7% to £1.35bn.
Digital sales represented 41% in Q3, while gross margin is up 30bps year-onyear, with full-year guidance unchanged at 51.5% – 52%.
Dunelm said its sales and volume growth was broad-based across its categories, and saw a good start to its new Spring / Summer ranges, as well as a successful Winter Sale at the beginning of the period.
“Furniture categories again performed particularly well, as our extended ranges and bolder designs resonated with customers,” the retailer said. “Alongside this, we continued to grow our core textile-focussed categories, from pillows to rugs, reflecting the ongoing work we are doing to elevate our products, offering quality at all price points.
“Digital participation was up 4ppts yearon-year to 41%, as we have continued to optimise the online customer experience, with AI-powered search and recommendations improving relevance and conversion. Performance was also driven by strong Click & Collect sales, which again grew significantly in the quarter, benefiting from extended ranges and further optimisation of our fulfilment channels, with smaller items of furniture now available.”
MFS25 Registration Now Open
Excitement is building in the UK furniture and interiors industry as registration officially opens for the Manchester Furniture Show (MFS) 2025, returning to Manchester Central Convention Centre on 6–7 July.
As the country’s premier mid-year event, MFS offers a vibrant summer showcase for retailers, designers, and manufacturers alike—providing the ideal platform to source, connect, and celebrate in a dynamic setting.
Positioned as a key date in the industry calendar, the Manchester Furniture Show is known for its friendly atmosphere, strong exhibitor lineup, and perfect timing for mid-season buying. It’s where fresh ideas meet commercial opportunity—and where professionals gather to explore the latest trends, products, and innovations shaping the future of furniture and interiors.
This year’s event promises a packed agenda with more than 120 top brands presenting a wide array of furniture, homewares, interiors, and accessories. Visitors can expect exclusive first looks at new collections from leading manufacturers and designers, with trend insights and forecasting playing a central role in helping retailers plan ahead for the next season.
A strong focus on networking and relationship-building remains at the heart of the show. Attendees will have the chance to meet face-to-face with key decision-makers, suppliers, and industry influencers. And as always, the event’s social calendar won’t disappoint—with an evening of entertainment, drinks, and celebration scheduled to round off the first day in true MFS style. Highlights include the ever-popular Happy Hour at the Spritz Bar, offering a relaxed setting to unwind and connect, as well as the Women in Furniture Network Event—a dedicated lunchtime Panel Session to champion and connect women across all areas of the industry.
It’s fantastic to see MFS returning with even greater momentum in 2025. ”
Notable brands confirmed to exhibit include La-Z-Boy UK Ltd, Lebus, Bluebone, Taylors Creative Living, Welcome Furniture, Baker Furniture, Meta Sofa, Whitemeadow, Buoyant Upholstery, Alpha Design, At The Helm, Sofa Source, and Seconique—each showcasing their latest designs and developments.
Zoë Bonser, Portfolio Director, shared her enthusiasm: “It’s fantastic to see MFS returning with even greater momentum in 2025. Last year’s comeback was a tremendous success, and we’re looking forward to welcoming the industry once again to what promises to be a vibrant and inspiring two days in Manchester.”
Registration is now live and completely free—but spaces are limited. Don’t miss your opportunity to be part of the UK furniture industry’s mid-year highlight. Secure your place today at
Furniture and interiors business Fab has announced plans to refurbish its Preston store. Situated on Strand Road, Fab, the retail arm of SHH Interiors, has launched a closing down sales with over £1m worth of stock to sell ahead of the temporary closure. Fab will continue to trade at its other sites in Blackpool, Bowness and Kendal as normal as well through its website while the refurbishment works take place.
Nick Scali opens Norfolk store
Australian furniture group Nick Scali has continued its opening programme in the UK with its latest launch in Norfolk. Situated at the Hardwick Retail Park in Campbell’s Meadow, King’s Lynn, the new store features products such as tables, bed frames and entertainment units, while specialising in leather and fabric sofas. Commenting on its new location in King’s Lynn, the company said: “The response has been great so far.”
Luxury beds retailer continues to grow sales
Beds and bedroom furniture retailer And So To Bed has reported a growth in sales. According to its latest filed accounts for the year ended 31 December 2024, total sales rose 7.5% to £15.9m from £14.8m in 2023. Pre-tax profit resulted at £934,000, slightly down from £1m year-on-year.
DFS partners with inploi
Upholstered furniture retailer DFS has partnered with candidate experience platform inploi to improve its recruitment process. In partnership with accessiBe and Tribepad, DFS’ Applicant Tracking System, inploi introduced an accessibility widget onto DFS’ careers site, adapting it to individual applicant accessibility needs, including keyboard navigation, simplified layout, and screen reader compatibility.
BFA recruits Richard Naylor
The British Furniture Association (BFA) is working with a stalwart of the UK furniture industry to provide sustainability support for its members. Richard Naylor of Hawksfield Ltd will act as the BFA’s Sustainability Consultant, tasked with creating a roadmap that will help members understand their Net Zero journey and access the resources and accreditations they need to move forward.
Cumbria furniture retailer to close store
Family-owned furniture retailer Vaseys has announced the closure of one of its two stores. Situated at Great Dockray in Penrith, the retailer has launched a £675,000 closing down sale with plans to sell the premises once the sale concludes. It’s other store on Lancaster Street in Carlisle remains open as usual and is unaffected by the Penrith store closure.
Carpet retailer opens new store in Hereford
National carpet retailer Tapi Carpets & Floors has announced the opening of its new Hereford store. Situated at Hereford Retail Park on Newtown Road, the new store officially opened on 5 April 2025 and takes over a former Carpetright unit, with the location part of the pre-pack deal secured by Tapi when Carpetright fell into administration.
Feather & Black appoints new General Manager
Feather & Black, Dreams’ luxury brand offering, has appointed Sarah Morgan as General Manager, reporting directly to Dreams’ CEO Jonathan Hirst. In her new role, Sarah will focus on Feather & Black’s in-store experience and broader offering.
IKEA secures three new store locations
Swedish furniture retailer IKEA
has confirmed plans to open three new stores after acquiring former Homebase sites at retail parks in Harlow, Chester and Norwich. The plan is to open new small-format stores with around 5,000 products on display, 3,000 of which available for immediate purchase.
Furniture business expands with third store opening
Furniture business Joseph James Furniture Outlet has announced plans to open its third store. Situated off Baldwin Street in St Helens, the business has taken over a former Wilko store and will officially open on 26 April 2025 following an extensive refurbishment. The move adds to its other two stores in Stretford and Stockport.
Family flooring business opens second location
A family run carpet and flooring business has opened its doors at Five Valleys Shopping Centre in Stroud. The team at SJR Carpets and Flooring have been busy transforming a unit near the King Street entrance at Five Valleys into their new studio and showroom. It’s a second location for the busy familyowned company with a store also on Stonehouse High Street.
Flooring retailer opens new West Yorkshire showroom
Flooring retailer Flooring365.co.uk has officially opened its brand-new showroom in Huddersfield. Located at Unit 4, Crosland Moor Garage on Blackmoorfoot Road, the new showroom offers a hands-on shopping experience. “When you can see and feel the quality for yourself, choosing flooring becomes so much easier. Customers can get expert guidance and leave feeling confident in their choice,” said Richard Smith, Director at Flooring365.
BIG SOCIAL MAY 25! ON
Abraham Moon & Sons
We’re pleased to unveil a refreshed brand identity for Moon, proudly honouring our rich heritage while adding a contemporary twist. Our new logo draws inspiration from authentic lettering found at the mill, reflecting the timeless charm and genuine craftsmanship we’ve upheld since 1837. In fact, walking past our historic gate each morning inspired us to weave this iconic piece of history into our core identity. Every element of our refreshed branding pays tribute to our past while propelling us forward—ensuring an identity that’s distinctive, characterful, and quintessentially British.
Fishpools
Congratulations to Debbie Hamer who is celebrating 15 years at Fishpools in our Pictures & Mirrors department! We wish you a very happy anniversary!
A look at what’s been going on over social media channels. Share your news with us and email
dan@bigfurnituregroup.com
Peak Converters Ltd
Welcome to Jonathan Park, our new Senior Production Supervisor. Jonathan has joined our Cutting Department and brings with him a wealth of experience in manufacturing and people management. He is using his expertise, working alongside Lorraine Kay, our Cutting Workflow Supervisor, to drive productivity and support co-worker experience within the department. Welcome to the team Jonathan!
Land of Beds
Our senior leadership team had a great time visiting Harrison Spinks! Touring the factories, hemp production area, and farm was such a great experience. It was eye-opening to see firsthand how everything comes together to create their natural mattresses and it was also great to have the opportunity to interact with the animals! The factory tours were incredibly informative, and it was clear how much passion and pride the team puts into their work. It felt like we were cutting through a piece of rock—everyone we spoke to was on the same page, sharing the same values, and it really showed how well the business is vertically aligned.
Lebus Upholstery
Well done to Emma for completing her Furniture Manufacturing Apprenticeship in Design and getting a distinction. Jane Sage Head of Design said of Emma’s achievement, “I am so proud of all the hard work and dedication Emma has shown during her apprenticeship in my department, so much so that I am happy to share that Emma has been offered a permanent position in Design and Development, everyone in the department is happy to welcome Emma as part of our team.”
Corcoran’s Furniture & Carpets
Supporting our community is at the core of our values, so it was without question we would partake in this years Daffodil Day. Matching every euro donated through our JustGiving page we are delighted to donate €2712 for vital Cancer services. Thank you to our team and valued customers who rallied with us to don yellow apparel, raise awareness and vital funds for the Irish Cancer Society.
BIG INTER VIEW FEATURES
WITH NATASHA SHILLINGFORD
Brand Marketing Director, International, at La-Z-Boy, talks about her role, future plans, supporting gender balance in the industry and some special career moments.
Let’s start with you. Can you share a bit about yourself and your background?
I’m originally from the north of England and I’m married and have a stepdaughter.
While I’ve been with the La-Z-Boy International team for four years, I’ve actually worked with the brand much longer, as La-Z-Boy was a client of mine when I ran a PR and marketing agency. During the past 13 years it’s been great to see the brand grow and develop so significantly.
Prior to taking an MA in Marketing in 2010, my BA was in journalism and my first professional role was as a news, court and features reporter.
What is your current job role and key responsibilities?
As brand marketing director for La-ZBoy International, I look after the iconic
La-Z-Boy brand in our 70 territories outside of North America. I support our partners in their marketing strategies and execution, and I’m the central contact for distributing brand assets across our network.
I’m based from our international office in the UK but I regularly travel to events, photoshoots or to meet with partners.
What do you love about your job?
I love getting to understand the similarities and differences between markets, particularly from a cultural context. Our partners do an amazing job of representing our brand in their home markets and I enjoy being able to support them and help them to bring the brand to life successfully for their local consumers.
I also oversee our trademarks in international territories and this is a part of my role that I find particularly interesting, as it’s satisfying to be able to protect our brand assets from intentional or unintentional confusion in, which helps create a better experience for our consumers.
What time is your alarm clock set for, and do you have a morning routine?
I travel regularly, which can often mean very early starts, but this balances out when I’m working from home. When I’m home based I like to start the day with some exercise, often yoga followed by a Duolingo session over breakfast.
When it comes to work, my mornings can be different each day. Our partners span across all time zones so we’ll often have to catch up early in UK time.
Why
did you choose to work in the furnishing industry?
During the 10 years that I ran a marketing agency, we found a niche in the furniture sector and gained an excellent reputation via recommendations through clients and trade press. It’s an industry I’ve worked in for 15 years now and have built up a thorough knowledge over time.
Have there been any special moments during your career?
During my time as a reporter, I was delighted to win Young Journalist of the Year in 2008. That was a very special moment to gain recognition for my work.
And in my La-Z-Boy career it was an honour for me to lead the roll out of our new brand identity when we launched our retail partnership in the UK with DFS. I enjoyed working on such a unique and fast-paced project which required extensive co-ordination across departments and organisations.
We’ll be rolling out our new La-Z-Boy branding later this year which will be a big focus of my role. ”
What is your favourite item of furniture you own and why?
I live in a 1960s apartment and I have an original teak unit under the TV, that has six different coloured drawers. I loved it from when I first saw it in a vintage shop and it always gets compliments from visitors.
I also have to give a shout out to Mammoth, as my mattress is soooo comfy and I love getting back home to it after travelling.
What do you think is trending within the industry at present?
I’m loving the trend of bringing the outdoors in, with very earthy colour shades, natural wood and greenery.
What
would you change in the industry?
Things are changing for the better in terms of gender balance and opportunities for women, and accelerating that change is something I will always champion. I’m very proud to be chair of the Women’s Employee Resource Group at La-ZBoy, supporting women throughout the organisation.
Can
you share an insight into your future plans?
We’ll be rolling out our new La-Z-Boy branding later this year which will be a big focus of my role. We also have some significant research projects underway right now which I’m looking forward to analysing to help structure our future marketing plans in different parts of the world.
What
do you enjoy most outside of work / free time?
I enjoy running, swimming, cycling and roller skating and spending time outdoors in nature. Music is also very important to me, whether that’s live bands, festivals or musical theatre.
What
might someone not know about you?
I have comedian Tim Vine’s autograph tattooed on my leg and I also play a wedding guest in one of his films.
If you had a different career, what would it be?
I’d be an author.
Finally, if you were an item of furniture, what would it be and why?
I’m very practical and organised so probably some kind of desk or dresser, but it would have to be a cool vintage one.
FIVE FUN QS:
If you could hack into any one computer, whose computer would you choose and why?
Stephen King as he’s one of my favourite authors and I’m always amazed by how he’s so prolific. Maybe I’d find some inside info on how he comes up with so many ideas.
What fact amazes you every time you think of it?
1 2 3 4 5
That a million seconds is 11.5 days, while a billion seconds is almost 32 years.
What’s the most spontaneous thing you’ve ever done?
When I was 19, I bought a car so I could go to watch a band play 300 miles away.
What is the most important object you own and why?
Sentimentally, it’s obviously my engagement and wedding rings. But from a practical day-to-day point of view, my Airpods. I’ll normally listen to music or a podcast while I’m travelling, running or trying to get to sleep, so I feel lost without them.
What did you think was cool when you were young but isn’t cool now?
I can’t think of anything… I still love loads of things I did when I was young. My Little Ponies, Gremlins, Pokemon, Hello Kitty – they’re all still cool!
www.la-z-boy.co.uk
Double Digit Growth for Gallery Direct’s Outdoor Collection
This remarkable growth cements their position as a market leader, further validated by industry accolades such as ‘Best Outdoor Supplier’ in 2023 and 2024, awarded by leading industry publications, including the Big Furniture Group.
As part of their continued growth and commitment to the sector, Gallery are also excited to announce their membership with LOFA (Leisure and Outdoor Furniture Association). Peter Delaney commented, “Becoming a member of LOFA connects us with a trusted network of industry leaders, giving us access to shared insights, enhanced compliance standards, and sustainability initiatives—ultimately helping us deliver even greater value and reassurance to our retail partners and their customers.”
Gallery’s success reflects not just their commitment to quality and innovation, but also their collaborative approach. At Gallery Direct, they work closely with their key retail partners to create immersive outdoor displays in-store, expertly styled with a full range of coordinated pieces—from parasols and pergolas to cushions and throws. These displays inspire customers by showing how to create luxurious, cohesive outdoor living spaces.
Also integral to this success is the creative input of James Hudson, Commercial Director, whose signature indoor aesthetic has been seamlessly translated into the outdoor category.
Gallery Direct is leading the way in the world of outdoor living, with year-to-date sales for their Outdoor collection almost doubling compared to the previous year.
We’ve invested in trend-led designs and practical solutions that deliver both style and substance.
”His influence brings an elevated level of design detail, making outdoor living an extension of the home, combining elegance, comfort and quality - bringing the indoors out, with style.
“Our Outdoor collection continues to go from strength to strength,” said James. “We’ve invested in trend-led designs and practical solutions that deliver both style and substance, and we’re delighted to see this being embraced. Our outdoor collection has far outperformed our expectations and cements our position as a true leader in the outdoor living market.”
Hero pieces such as their Hvar and Ragusa collections continue to draw attention for their premium finish and standout design, while new affordable wood ranges landing this month will further strengthen their offering across all price points.
With strong retail partnerships, award-winning product development, and now the backing of LOFA, Gallery Direct is setting a new benchmark for excellence in outdoor living.
Gallery Direct’s complete collection is available online, along with the support of dedicated Key Account Managers who can provide tailored advice.
To learn more, email hello@gallerydirect.co.uk or call 01795 439159. www.gallerydirect.co.uk
HOME & GARDEN CONFERENCE 2025
Jenn Ferrier, Head of Marketing at independent marketing agency Boutique, shares an insight into its upcoming Home & Garden Conference 2025 and why you need to be there.
TELL US A LITTLE MORE ABOUT BOUTIQUE AND YOUR UPCOMING ANNUAL CONFERENCE
As specialists in the (Home Interiors) sector we launched B@Home last year to bring a sharper focus on the industry. Under B@Home, we run several initiatives, including our annual Home & Garden Conference and our Home Masters club, which launched in London in April to complement our established Northern group. This is in addition to a number of reports focused on the sector, including The Home Report, providing valuable insights to the sector
You can look at Boutique’s back catalogue and newly released Home Report and Fitted Furniture report on their websitehttps://weareboutique.co.uk/home-reports/
Now in its fourth year, the Home & Garden Conference has become a cornerstone event for the industry, bringing together brands, experts, and thought leaders to share knowledge, discuss key trends, and make new connections.
What makes our conference truly unique is its pure focus on learning and sharing—completely free from sales pitches. With a complete focus on Home & Garden, it’s no surprise that so many brands return year after year.
Our line-up is carefully curated, blending expert partners and brand leaders who share openly and candidly with the room. As we are so close to the sector, we understand what’s on our audience’s minds, allowing us to evolve the agenda based on what we know they want to hear and from whom.
Las year, we sold out and received an incredible response: 100% of attended rated us 4 or 5 stars, as well as every single one saying they would attend again, which was a real ‘pinch me’ moment! To us, that’s a testament to the quality of the content and the unique energy that the conference has.
WHY SHOULD BRANDS CONSIDER COMING TO THE HOME & GARDEN CONFERENCE?
Focused Content for the Home & Garden Sector: A full day dedicated to the challenges and opportunities in your industry. Networking: Connect with peers and industry experts in the sector.
Proven Success: 100% of last year’s attendees who completed our post-event survey gave us 4 or 5 stars, and every single one said they would return.
Hear from the Best: A leading brand in the Home & Garden space will share their story of growth.
In-Depth Panels: Gain insights from two engaging panels tackling the latest industry trends and challenges.
Something New: We’re introducing exciting new elements this year that will add an opportunity for brands to receive some free 1:1 advice from channel experts.
YOU HAVE JUST LAUNCHED A NEW PIECE OF RESEARCH ‘CHANGING ROOMS, CHANGING MINDS’ WILL THIS BE PART OF THE CONFERENCE LINE UP?
Yes. There will be a session where we will share the highlights from our new primary research we commissioned in partnership with Relish. This session will also focus on the actionable insights for brands and share key takeaways to make a business impact.
WHY HAVE YOU LAUNCHED AND INVESTED IN A FRESH PIECE OF PRIMARY RESEARCH?
As editors and commentators, we are committed to uncovering the facts, doing the legwork to analyse existing knowledge and engaging with brands to understand the sector even more. However, we found a critical gap: while much of the research focussed on consumer behaviour when it comes to home improvement activities or things like product purchase frequency, there was little exploration into how consumers actually enter the market, how they discover and research brands and critically, how they ultimately choose which brand to buy.
As this knowledge is so key to helping brand engage with target consumers this session will be a key part of our conference line-up.
The Home & Garden Conference takes place on 18 June 2025 at The Terrace, 3 Wellington Place, Leeds, LS1 4AP. The event starts at 10am and runs until 4pm, which is followed by a networking and after-party social from 4:30pm – 6:30pm. Tickets are available from the below link:
www.weareboutique.co.uk/events/
DFS LOOKS TO NEW HEIGHTS WITH FRESH PARTNERSHIPS
Kellie Wyles, Head of Upholstery at DFS, talks about the recent partnerships with basketball legend Shaquille O’Neal and global upholstery manufacturer La-Z-Boy, as well as an insight into other initiatives, challenges and trends.
Just a few months ago, national furniture retailer DFS announced a new partnership that saw a first of its kind for the business. Drafting in former professional basketball player Shaquille O’Neal, or better known as Shaq, the move sees the 7ft 1in NBA legend promote DFS’ new reclining furniture range, including La-Z-Boy products, in the UK.
The partnership forms part of DFS’ wider commitment to help everyone ‘find their thing’ and provide maximum comfort and style in customers’ homes, at affordable prices. Kicking things off, DFS has introduced a new and exclusive La-Z-Boy recliner armchair, the La-Z-Boy XL Tamla – the brand’s biggest ever recliner chair – to ensure everyone, no matter their shape or size, can find their thing and the ultimate comfort at DFS.
This was exclusively modelled by Shaq himself at DFS’ store in Wednesbury back in March, with the new recliner armchair exclusively available to purchase at the retailer, and on in display in select stores, with every order being handmade in La-Z-Boy’s Lancashire factory.
So, what has the initial reaction been like since the launch?
“The Shaq partnership is the first of its kind for DFS, so we’ll be watching closely to see how it performs,” Kellie said.
“The initial reaction has been really encouraging. DFS has been designing, making and selling sofas for more than five decades, but we’re always looking for ways to innovate, differentiate our brand within the marketplace, and help both existing and new customers find their perfect ‘thing’ with us.
“We know that comfort is king for our customers, and this new partnership is exciting because it offers the opportunity to raise awareness of our market leading recliner range, our introduction of the iconic La-Z-Boy brand to our offering, and of course surprise and delight audiences with a legend like Shaq! With his unique stature and super busy lifestylenot to mention his iconic status and sense of humour - he’s the ideal ambassador to supersize our comfort offer to UK shoppers.”
Regarding the introduction of La-Z-Boy into the DFS offer, Kellie added that the reaction has been strong, with the partnership set to flourish moving forward. “We are really excited to have added La-Z-Boy - the world’s best-selling recliner brand - to our offering. We’ve seen a strong positive reaction so far and it’s been fantastic to work closely with LaZ-Boy to design three sofas exclusive to DFS.
” We’ve seen a strong positive reaction so far and it’s been fantastic to work closely with La-Z-Boy to design three sofas exclusive to DFS.
“These ranges bring together our in-depth understanding of our customers’ needs, tastes and lifestyles, with La-Z-Boy’s expertise in luxury recliner upholstery, and are all handmade here in the UK. By joining forces, we look forward to opening up new opportunities for growth, bringing out new product lines, and continuing to deliver ultimate comfort and value to our customers’ homes.”
Echoing the sentiment, Tristan Pyke, Managing Director, La-Z-Boy UK & Ireland said that the early response has been “amazing”. “Our extra-large power reclining Tamla chair, inspired by Shaquille O’Neal, continues to perform well. The interest has only increased following the visibility through social media channels.
“DFS has been an excellent partner in championing this exciting partnership and with our UK factory able to tailor chairs according to consumer preferences, we felt this was a perfect opportunity for La-Z-Boy products to be in the spotlight alongside another US icon.
SHAQUILLE
“The early results have been positive! We’ve already seen a strong demand for our products through DFS, particularly the Tamla and Pittsburgh chairs, which are available nationwide.
“The partnership has given us a fantastic platform to showcase La-Z-Boy to an even broader audience given the size of their retail store network. As we have said from the beginning, the DFS brand is complementary to La-Z-Boy, aligned with our mission of delivering high quality, comfortable furniture.
“The collaboration has been seamless, with all departments working closely together to ensure a smooth and efficient delivery process for customers. We’re looking forward to building on this momentum, bringing more products into homes, and delivering unparalleled comfort and value to customers, as well as seeing continued results from this long-term partnership.”
La-Z-Boy and DFS are collaborating further too, although this remains top secret for now, as Tristan adds: “While we can’t reveal all the details just yet, we’re looking forward to continuing to work with DFS to expand the La-Z-Boy range across their stores, with plans for even more exciting product launches and promotions soon.”
As for DFS, the retailer is continuing to work hard on further additions to support and expand its recliner offer, including some “exciting new designs and market-leading integrated technology”, but, again, as Kellie says, you’ll have to “watch this space” for now. However, what Kellie did reveal is DFS’ ongoing commitment to growing its partnerships.
“We continue to grow our exclusive partner ranges at DFS, and have recently expanded our collections with Country Living and House Beautiful to include beds, dining and occasionals. This means that fans of each brand’s much-loved style will be able to create their ideal look across their entire home, as well as their living room. We’ve also recently introduced new sofa designs to our very successful French Connection and Joules exclusive brand ranges.”
Another area DFS works extremely hard on is meeting the demand of its customers and changing shopping behaviours. Kellie explains: “We’re seeing an increased interest in motion and integrated tech - furniture that works really hard and offers maximum convenience. We’re also seeing people invest in large-scale sofas to dial up on comfort and make the most of the space they have - our u-shape sofas have proven really popular.
“We’re also seeing customers become more confident in incorporating colour into their home, and cooler colours like grey have made way for warmer, earthier tones like sand, tan and chocolate brown. The matchy matchy approach of old is also less popular - we’re seeing a growing number of customers mix and match fabrics, colours and even styles from across our range to create their own unique look.”
With new partnerships, new product designs and new faces promoting the brand, DFS said these are key to remaining ahead of the market. In fact, in its most recent trading update for the 26-week period ended 29 December 2024, total half year sales stood at £504.5m, inline with that of the prior period the previous year. Gross margin increased from 56% to 56.7%, while underlying pre-tax profit resulted at £17m, up by £8.3m from £8.7m year-on-year.
DFS said that its “compelling customer proposition” drove year-on-year order intake growth of +10.1% in a subdued market, with both the DFS and Sofology brands gaining market share. Trading through the first 10 weeks of the second half has remained “strong”, as year-to-date order intake rose +11%, with the business “confident” in achieving its longer-term targets of £1.4bn full year revenue and 8% PBT medium-term.
“The market remains subdued, but we’ve secured a greater market share thanks to our compelling consumer proposition, which is really encouraging,” Kellie said. “Our main challenge is ensuring that we’re staying ahead, continuing to innovate, and differentiating ourselves within a competitive market.
“We have our own design studio and a team of talented in-house designers, which means we can remain really agile. We source inspiration from all over the world, as well as looking at the latest trends and customer insights, to deliver stylish, high quality and great value products to our customers’ homes.”
Retail Focus with FEATURES
OAKAVIA
Meet Tom
As the founder, I oversee all aspects of the business, from product sourcing and brand development to customer experience and marketing strategies. My aim is to provide stylish, highquality furniture that enhances homes across the UK, ensuring a seamless online shopping experience and great customer service.
Recent investments?
We are focused on enhancing our website and automation to provide an even more seamless and efficient shopping experience. By improving navigation and enhancing product imagery, we make it easier for customers to browse and find what they’re looking for. These updates ensure that shopping with Oakavia is straightforward, helping our customers make confident, informed decisions with ease, convenience, and peace of mind.
How is Oakavia evolving its product range?
At Oakavia, we’re constantly seeking to expand our product range to meet the demands of modern living. We
Tom Donald, Founder & Owner of online furniture retailer Oakavia, talks about recent investments, an evolving product range, the growing demand of reclaimed wood and why AR & VR is showing great potential.
have expanded our range of modern and contemporary furniture, offering stylish options that meet the evolving tastes of our customers, focusing on clean lines, sleek designs, and versatility. Our aim is to provide stylish furniture that fits seamlessly into a variety of home interiors, whether in a small urban flat or larger home. Additionally, we are in discussions to introduce our own high-end sofa collection, offering an even more premium choice for those looking for quality and sophistication.
What is your mission?
Our mission is to offer a carefully curated selection of furniture and home décor that balances style, quality, and affordability. We believe in providing furniture that stands the test of time—both in design and durability—while making the online buying experience as smooth and enjoyable as possible. By combining thoughtful product selections with a commitment to customer satisfaction, we aim to become a trusted name for furniture in the UK.
On
sustainability, what is your business doing on this topic?
At Oakavia, we are committed to incorporating sustainability into our business practices, and we continue to explore new ways to reduce our environmental impact. In partnership with Ecologi, we plant a tree for every order placed, supporting reforestation efforts. We also prioritise working with suppliers who use responsibly sourced materials, particularly in our reclaimed wood collections. Being an online-only business allows us to operate with a smaller carbon footprint, reducing the need for large retail spaces and enabling more efficient, sustainable operations. Sustainability is an ongoing focus for us, and we are always looking for opportunities to enhance our processes and make more environmentally conscious decisions whenever possible.
How has recent business been?
Business has been steady, with an increasing demand for wooden and reclaimed furniture. Customers are looking for pieces that offer both style and durability,
with many opting for solid wood or reclaimed materials. We’ve noticed that high-quality craftsmanship is highly valued, and people are more inclined to invest in furniture that will last for years. There’s also a growing appreciation for the unique character and charm that reclaimed wood offers, with its natural imperfections and eco-friendly appeal. Additionally, more customers are prioritising furniture that complements modern, minimalist interiors without compromising on style and functionality.
What would you change in the industry?
The online furniture industry is constantly evolving, and one area in which I see great potential is the use of augmented reality (AR) and virtual reality (VR). At Oakavia, we’ve already begun integrating AR technology into our website to help customers visualise some of our products in their own homes, ensuring they make confident, informed decisions. We are also forward-thinking about the future of VR, especially as it becomes more mainstream. We’re actively exploring VR technologies to offer an even more immersive shopping experience, allowing customers to virtually explore and interact with our furniture in new and exciting ways. We believe these technologies can significantly improve the online furniture shopping experience, and we’re excited to see how they develop.
What challenges do you currently face and how are you overcoming these?
As we continue to grow, Oakavia is preparing to introduce more high-end offerings alongside our current collections. We’re focused on maintaining our commitment to quality while expanding our range to meet the evolving needs of our customers. We’re committed to refining our processes to ensure we deliver an exceptional experience as we introduce new products and continue to evolve our brand and enhance our digital presence.
Do you have any partners or suppliers you would like to pay special thanks or recognition to and why?
We greatly appreciate our partners and suppliers who share our commitment to providing furniture with excellent craftsmanship and quality. Their dedication helps us bring a diverse and well-crafted selection of furniture to our customers, ensuring we can continue to meet and exceed expectations.
Why do you think customers choose your business?
Customers choose Oakavia for our carefully curated collections, high-quality materials, and customer-focused approach. We offer great prices, free UK mainland delivery on most items, and a more boutique shopping experience, allowing customers to find unique, well-crafted furniture that enhances their home. Our pieces not only look great but also stand the test of time, making them a valuable investment for any space.
www.oakavia.com
There’s a growing appreciation for the unique character and charm that reclaimed wood offers. ”
How RetailSystem is Delivering the Difference
David Hewitt, Head of Global Support & Implementation at RetailSystem - an award-winning, industry leading furniture & bed retailers combined ERP & EPOS solution, details how they power next-level delivery and service.
In the competitive world of furniture and beds, the delivery experience can make or break a customer relationship. That’s why more independent retailers are turning to RetailSystem — the all-in-one platform designed specifically for the furniture and bed retail industry — to take the stress out of delivery and turn service into a selling point.
Real-Time Tracking, Right from Your Website
“Today’s customers expect visibility — and RetailSystem delivers,” David says. “With live delivery tracking that can be embedded directly onto your store’s homepage, shoppers can follow their order’s journey without ever picking up the phone. No third-party portals. No confusion. Just simple, branded tracking that keeps your business front and centre.
“This real-time transparency doesn’t just impress customers — it dramatically reduces inbound enquiries and frees up your team to focus on sales and service.”
Smart Scheduling with a Human Touch
RetailSystem makes managing their customer’s delivery schedule fast, flexible and frustration-free, as David explains: “Whether you’re handling local deliveries with your own team or using external partners, our system gives retailers complete control over time slots, resources, and logistics — all in one place. Empower your sales team to schedule deliveries while you maintain the rules.”
Texts That Talk to Your Customers
You can forget vague delivery windows or missed calls too. RetailSystem sends automated SMS alerts from confirmation to delivery slot confirmation, enabling customers to stay informed, reassured, and ready for delivery. “It’s professional, proactive communication — and it shows your customers you value their time,” adds David.
Proof, Photos, and Peace of Mind
One of RetailSystem’s most powerful delivery features is the ability for drivers to capture photos of delivered or damaged goods right at the doorstep. “These images are instantly uploaded to the customer’s service record, providing real-time proof of delivery or immediate evidence if something’s not right,” continues David.
This visual record is a game-changer for customer service teams. ”
“This visual record is a game-changer for customer service teams — reducing disputes, speeding up issue resolution, and keeping everything documented in one place.”
Service That Follows Through
Even after the van has pulled away, RetailSystem keeps working for you. “From automated follow-ups to service case management, our platform helps retailers close the loop with customers quickly and professionally,” David said. “Missed delivery? Damaged leg on that new sofa or missing a part? Every interaction is tracked, assigned, and resolved without endless calls or confusion.”
Your Brand, Your Experience
Unlike generic systems, RetailSystem is built exclusively for the furniture and bed trade. “This means every feature, every workflow, and every touchpoint is tailored to your business and your customers,” David adds.
“In an industry where delivery delays and service slip-ups can undo months of goodwill, RetailSystem empowers retailers to deliver not just products, but confidence, consistency, and care. In today’s market, great delivery isn’t a nice-to-have — it’s a must-have and a potential deal breaker. With RetailSystem, you’ll always be one step ahead.”
FEATURES
IF YOU DON’T SNOOZE, YOU LOSE
Matt Smith, CEO at global sleep brand Snooze Mattress Company, talks about its ongoing expansion following the launch of its latest store in Ireland.
US-based sleep and wellness-focussed bed business Snooze Mattress Company is on a mission. With wellness at the core of its ethos, Snooze is expanding at a rapid pace, not just across its native America, but also overseas in Europe, including the UK and Ireland.
“Our vision is to plan the future of sleep with imagination and innovation, where we are continually learning about how to engineer sleep science,” Matt says. “We wake up to face the challenge of crafting your perfect night’s rest because we know that your success depends on last night’s snooze.”
Operating out of Colorado, Snooze has sold 50 franchise locations across America with around nine more to open soon, and is continuing to expand its presence in the Irish market further, as well as the UK. Snooze recently celebrated the grand opening of its first Cork franchise store, situated at South Ring Business Park on Kinsale Road, which was a very successful event running from 28-30 March 2025.
“Our officially launch event was fantastic and we smashed our targets. We have 20 stores in Ireland and the UK. We plan to open 20+ more by the end of the quarter. We are the first to have an adjustable base only in Ireland, because right now, you have to buy it with a divan and all this other stuff where you can’t just get a base.”
The Cork store also features Snooze’s popular Dream Mapping technology – a “cutting-edge sleep solution” that acts as a gateway to a personal sleeping experience. Matt explained: “Achieving deep, restorative sleep is a personal journey that starts with identifying the ideal sleep system that meets your unique body’s needs.
“Our proprietary Dream Mapping technology is the gateway to personalising your sleep system. This dynamic pressure mapping technology is trusted by Ferrari & the Mayo Clinic and we are proud to leverage it to help you experience life-changing sleep. Using our state-of-the-art Snooze Dream Mapping
machine, we can map out your pressure points and find the perfect, premium mattress for our customers.”
Matt revealed that the Cork store is just the start of its accelerated expansion strategy, with the business potentially opening more stores in the area as well as entering Northern Ireland too. “We’re starting in Cork, where we might do more, as well as others throughout Dublin, and then up to Northern Ireland. With franchising, we’re nurturing people and if we end up finding the right location and people that fits our culture and community, whether that’s in London, Dublin or other areas of the UK and EU, we will take the opportunity seriously. London is somewhere that has several different areas that interest us and if we find the right person, that’s where we’ll be heading next.”
As Matt says, the fit has to be right for the franchise to work, and when that match is made, Snooze throws everything at it to make sure the opportunity thrives from the get-go. So, what is Matt and the Snooze team looking for? “Someone with an attractive history of owning businesses or doing something that shows that you’re going to put in the work.
“We are looking for potential franchisees throughout UK, or mom and pop shops that would be interested in expanding through our Snooze franchise system with one or multiple locations. We can show an easy path of the ROI on a Snooze franchise versus independent retail. We also want people that are coachable. We’re going to teach you how to do it, while remaining true to our core values.”
Matt has a clear vision for the UK and Ireland market, which could potentially see around 200 Snooze stores open over the next three to five years. It’s a big project, but one that the Snooze team is relishing – and that’s just a slice of its global ambition.
“In addition to our UK and Ireland plans, we are also nurturing people in Canada right now, Mexico, and Dubai, lots of different areas are being targeted. Then there’s America too, where we’ve just launched in Myrtle Beach, North Carolina. This broke every record that industry’s seen, and we had a lot of fun doing it. These guys bought their own building! Our goal is to take over the world!”
As touched on earlier, Snooze’s Dream Mapping technology has seen the business invest heavily to really help customers on their sleep journey and experience. This includes developing its own SKU score, as Matt explains: “This is about health and wellness, where we’re fitting the customers with a dream mapping, which is trusted by the Mayo Clinic.
“We map your body to tell you what kind of a mattress that you need. We’re lagging layers to this proprietary to really help the customer journey and help find the right mattress to customers through data, not through just try this one out. There’s so much more data.”
Other areas of investment include its own proprietary AI distribution, as well as partnering with sleep doctors and coaches to dig deeper into sleep and wellness. “It really is about selling sleep, and that’s been our pride in what we do,” Matt added.
“We’re working on implementing a medical board. Their job will be to research data and find out how we can continue to disrupt this industry, outside of just mattresses. We also have our own diffusers and sound machines too. We’re continuing to evolve but also raise the industry standard too.”
Another area of partnerships has seen Snooze form a reliable relationship with RetailSystem, an award-winning, industry leading furniture & bed retailers combined ERP & EPOS solution, where the software company also donated a luxury hamper to one lucky customer during the Cork opening. “RetailSystem has been really beneficial in helping us establish our approach to the UK and Ireland, as well as having a global reach too,” Matt said.
We are looking for potential franchisees throughout UK.
“When compared with other similar systems that we had in the past, RetailSystem is one of the most innovative things that we’ve ever seen. The team have done a good job making it and it’s spot on with the times.”
As Snooze continues its ongoing expansion, Matt and the team look forward to the next chapter of its exciting project. “This is just the beginning of our journey, however, our three nonnegotiables are this: good human, grit, and coachable. If you’re one of those three things, reach out and join us in the Sleep Revolution because “If You Don’t Snooze, You Lose”.”
SPRING FURNITURE & BED SHOW
The Spring Furniture and Bed Show celebrates its 4th year, as an open event, with an exciting venue move to Telford. We take a look at what’s on show.
Taking place from 20 – 21 May 2025 at the Telford International Centre, The Spring Furniture & Bed Show is organised and managed by Minerva Furniture Group, “an independent buying group for the independent retailer”.
Established since 1990, the group has been working with quality independent furniture retailers spanning the UK, Ireland & Channel Island. This year sees the hosts celebrate its 35th anniversary.
This purpose-built exhibition facility is well equipped, centrally located and easily accessible by road and rail making it the perfect destination for this two-day event.
Two halls featuring cabinet furniture, beds, upholstery, bedroom furniture and accessories will be on display from industry-leading exhibitors. Furthermore, and most importantly, this is an ideal opportunity for trade visitors to view new ranges and product trends in a comfortable and relaxed setting.
Hotels to suit all budgets can be found near the exhibition venue, while all trade visitors are welcome as VIP guests, with free parking, free entry, and a complimentary light lunch over the two-day event.
New for 2025 also features keynote insightful sessions hosted by exhibitors. On Tuesday 20 May, these include The Globe Company in Hall 1 from 11.30am –11.45am, and Iconography, also in Hall 1, from 2.30pm – 2.45pm. On Wednesday 21 May in Hall 2, you will find Ashwood Designs from 10.30am – 10.45am, and Sealy UK from 12noon – 12.15pm. The organisers encourage visitors to attend these free sessions.
As for the exhibitor stands, making its debut appearance, Harmony - a leading supplier of both modern and traditional bedroom furniture to the UK market, is showcasing its latest products. For almost two decades Harmony has been supplying some of the very best European produced products, directly from UK held stock. Its sales office and after sales department are both located on British shores and calls are personally answered by one of its friendly and dedicated team members. Harmony’s partner factory is family owned with a rich heritage dating back to 1921. Its production facilities are ultra-modern and highly automated, supplying six million items to 40 countries worldwide each year.
For nearly four decades, Maysons has stood as a quiet authority in the world of bedroom furniture — a British manufacturer guided by a singular vision: to craft extraordinary pieces that transform spaces, elevate lifestyles, and leave
lasting impressions. The business will be on show during the event and looks forward to welcoming visitors to its stand. As for One-Call Furniture, visitors are able to view the brand’s new range of stylish and innovative sliding wardrobes. “In addition, we will be unveiling a selection of fresh and contemporary colours within our highly successful Castleton range.”
IMG
Kenji Drawer Bed by Limelight
Elgin by Harmony
Imia by Tajoma
Award-winning German bedroom manufacturer Wiemann has a host of new-for-2025 products and updates to popular existing collections. The long-established business will showcase beautiful new VIP ranges Ohio, Lugano and Cremona, alongside timeless classic Shaker-style Linate, all of which are in production and available to order now.
With over 40 years of experience, Celebrity is one of the UK’s leading manufacturers of rising and reclining chairs, crafting quality upholstered furniture with comfort in mind. “We are excited to showcase our latest Southwell suite, a contemporary design, with stylish sweeping arms and an outer panel detail designed with comfort and style in mind.”
La-Z-Boy UK will be showcasing nine of its ranges, including two collections which were launched this year. The stand will include Jarvis, Huxley, Florence, Jones, Bella, Paris, Anna, Lawton and Baxter, which is the first Made in Britain range to be available in leather as well as fabric. Ashley Manor is also showcasing its latest sofa collection, blending contemporary design with exceptional comfort. Known for British craftsmanship and stylish innovation, the brand presents elegant, on-trend pieces perfect for modern living. “Come and meet the team and say hello. We look forward to welcoming you to all that’s new at Ashley Manor.”
Sherborne Upholstery is excited for the new venue and on display visitors will be able to see its new Leyburn range once more as well as other popular, and new, products. “We’re looking forward to the Minerva show this month with confidence and excited to use the event as another opportunity to showcase our fantastic products. Leyburn incorporates the head adjust feature on all powered recliners and risers, which has been a welcome innovation with early success. This comfortable and well-priced Recliner/Suite comes with a wide Lounger 2-Seater option to complement the Standard range, with Riser Recliners also available in four sizes.”
Discover IMG by Ekornes. “Explore our new range of Scandinavian-style recliners, relaxers, sofas and lift and rise models. Crafted with exceptional attention to detail, each piece blends ergonomic support with timeless design, ensuring superior comfort and durability. Special offers available exclusively for Minerva members—don’t miss out!” Meanwhile, Tajoma are proud to be launching its new contemporary sofa collection. “Models Imia and Quiros will be on our stand, which encompass models with fully removable covers as well as contemporary sofas with powered slider mechanisms. In total we are launching 11 new models all of which ooze class and style and are all at a commercial price level.”
Boston Sleep Company – owners of the Norfolk Feather brand – will be launching new products, with product differential for the market. “We have a number of things in the development stages too. We encourage retailers to come and explore a revenue stream they are missing out on and don’t ignore pillows as they are a valuable source of income.” Limelight Beds will be showing its new ranges, best-selling products and
Gainsborough
Florence by Maysons
SMG
Madison by Ashley Manor
OneCall
ranges that it has updated. “In the new category, we have the Gemini range in jumbo cord fabric, Ursa Drawer bed in velvet, Juno Oak bed (which also comes in an Ottoman version), and Bellatrix, our new day bed with storage. We will have our Polaris Storage bed and Luna Pillow bed that have been phenomenal for us. And finally, we will have our Kenji Drawer bed that joins the standard Kenji Range, and our Remi Sofa bed in the new Cord fabric as well as the fantastic sherpa fabric that we launched last year.”
Furniture Sales Solutions will also be on hand to talk about its training service and how retailers can benefit from specialist training, while RetailSystem - an awardwinning, industry leading furniture & bed retailers combined ERP & EPOS solution, will be presenting all the benefits of its solution which includes how they power next-level delivery and service.
As well as promoting the extensive benefits of SMG Membership to the independent retailer, SMG are showcasing new products and suppliers to the Group at the show. Each new initiative is designed to give Members even more tools to maximise their product offer, increase link selling opportunities and, naturally, increase their profit.
AS an approved supplier to the Minerva Buying Group, Purecare remains a trusted leader in the sleep solutions industry. On show will be its new Bamboo Silk sheet range - made from eco-friendly bamboo silk, which is naturally hypoallergenic, moisturewicking, and temperature-regulating, as well as its award-winning mattress protectors – including its OmniGuard Advance Mattress Protector, having received the prestigious Good Housekeeping Award, and its cooling pillow collation – Nano, Groove and Wave.
Sleepeezee is excited to be exhibiting, where it will be displaying a selection of its best selling and newly launched
We can’t wait for what is going to be another big show for us and the trade.
collections including its natural offering with Centurial and Campaign for Wool, as well as its most popular technical ranges including ActivFlex Response and Cool Refresh. Gainsborough is showcasing the all-pocket-sprung Mayfair range, featuring a line-up of natural fillings. “See and try a selection of ergonomic sofabeds in an array of fabrics and colours; all equipped with pocket sprung mattresses as standard. Check out our new FAST TRACK delivery service too. We’re also launching Harmonia, our new MEDICAL HEALTH FOAM mattress range.”
A final word from the organisers said: “We are celebrating 35 years of trade since opening our doors in 1990 during this year’s Spring Show in our new home. Visitors experience the knowledge that Minerva have gained through our many years of hosting exhibitions, and we can’t wait for what is going to be another big show for us and the trade.”
CONTACT US
Pre-Register today for your VIP buying experience, at www.springfurnitureshow.co.uk, and if you’re interested in exhibiting, we still have opportunities available with competitive rates plus more advantages. Why not call us today on 01249 716195 or email admin@minervafurnituregroup.co.uk or visit www. springfurnitureshow.co.uk to book your stand.
Please follow The Spring Furniture & Bed Show on these new social media platforms: https://www.instagram.com/spring_furniture_show/ https://www.facebook.com/profile.php?id=61572559831144 https://www.linkedin.com/showcase/the-spring-furniture-and-bed-show/
OHIO by Wiemann
Purecare
Celebrity
Sleepeezee Wool Luxe
Bella by La-Z-Boy
Leyburn Riser Recliner by Sherborne
TIME TO TAKE SLEEP AND WELLNESS SERIOUSLY
Award-winning US bedding brand Purecare shares more data behind its drive to become the UK’s go-to brand in the sleep and wellness space.
Wellness, sleep, bed time habits and all the products associated with sleep quality are very much at the forefront of consumers minds. Also on the front line, is the growing demand of putting into practice routines to experience better sleep quality, as well as investing in products and services to aid overall wellness.
It’s been no secret that the general wellbeing movement has been sweeping the UK –and the world – for some time now. This includes so many different sub-categories of shifting mindsets from diet and exercise to arguably the most important factor, sleep. In fact, according to one of YouGov’s most recent surveys, it polled adults in Great Britain on whether they are getting the ideal amount of sleep they’d like and the steps they’re taking to improve their sleep quality.
Data from the survey revealed that three-fifths of Britons would ideally like to get eight hours or more of sleep a night (77%). However, only about a quarter of Britons say they get more than eight hours of sleep at night (25%), which creates a gap between the amount of sleep Britons hope to get and actually get.
Further supporting this metric is separate data from the Mental Health UK association, where it found that almost one in five people in the UK aren’t getting enough sleep. Results showed that 25% of adults in the UK cite money worries as negatively impacting their sleep, while 37% cite work as reducing the amount of control they feel they have over their sleep. Even further still, and according to the latest Shopify Health and Wellness Trends 2025 report, consumers are actively looking to prioritise high-quality sleep, to invest in innovative products and implement lifestyle changes.
So, is the growing appetite for sleep and wellness really there or is it more of a bedtime fairytale?
Did you know that the UK wellness market has seen significant growth since the Covid pandemic? In 2022, the wellness industry reached 131% of its pre-pandemic (2019) market value, ranking first globally, according to data from the Global Wellness Institute (GWI).
The UK was also one of the two fastest-growing wellness markets since 2020, growing 19.4% annually, just behind Mexico at 25.2%.
The UK wellness market also hit a record valuation of $170.5 billion (£138.7bn) in the pre-pandemic year of 2019, which has grown to $224 billion (£182bn) in 2022. “The UK has one of the world’s largest, most diverse, and resilient wellness economies. The British public are very sophisticated wellness consumers,” said Katherine Johnston, GWI senior researcher.
Relating this to sleep-focussed enhancing products, various data sources suggest a growing demand in bedding and pillows. According to the UK Bedding Market Trends Report 2024 by AndFacts, it highlights that the UK bedding market is expected to grow by 8.20% this year, with 45% of consumers preferring sustainable bedding options and a 30x increase in demand for hypoallergenic bedding. Other research from Statista outlines that the UK bedding market is projected to reach revenues of over $1.38 billion (£1.07bn) with an estimated annual growth rate of 1.54%.
enhanced mattress protection, to supple sheets and patented pillows, our products are designed to take care of you.”
So far on its UK journey, which started back in 2024, Purecare has grown its market presence alongside its product offering from award-winning mattress protectors to bamboo bedding and innovative pillows. Paul Lake, Purecare UK and Europe, said: “Having secured our position as the only official mattress protector supplier to the AIS Buying Group in the Beds Category and an approved supplier to the Minerva Buying Group, Purecare remains a trusted leader in the sleep solutions industry.
Even pillows are proving to be a powerhouse with expected sales to reach $1.4 billion (£1.09bn) by 2030, according to the UK Pillows Market Size & Outlook report by Horizon. It states that the UK market is expected to grow at a rate of 5.1% from 2023 to 2030. Reverting back to the YouGov data as mentioned earlier in this article, it supports the growth forecast and highlighted actions on how some consumers are improving their sleep. The top result is to upgrade their bedding for more comfort (40%), alongside going to bed at the same time every night (also 40%) to improve their sleep quality.
With wellness at the heart of Purecare’s core values, the brand has positioned itself to take full advantage of this growing demand, with its products demonstrating many key attributes to boost wellbeing and sleep quality. “With every fiber of our being - with every stitch of our fabric - we care about the wellbeing of everybody and every body,” says Johan Bosman, Senior Vice President of Global Business Development. “We start with the most premium materials and finesse each product with precision-fit™ design features before finishing with outstanding quality control. From our award-winning aromatherapy-
“Retailers have been impressed with our new Bamboo Silk sheet range, as well as our award-winning mattress protectors and cooling pillows. The Bamboo Silk sheet range has been designed with a “perfect blend” of softness, durability, and breathability, with these sheets offering a luxurious sleep experience while supporting overall wellness. Made from eco-friendly bamboo silk, the range is naturally hypoallergenic, moisture-wicking, and temperature-regulating, ensuring a cool and comfortable night’s rest.
“Our OmniGuard Advance Mattress Protector, which recently received the prestigious Good Housekeeping Award, offers superior protection and breathable design, while the Advanced Cooling Pillow Collection – Nano, Groove and Wave - offers retailers a variety of options tailored to different sleep styles, from thermoregulating fabric to providing adaptive support and zoned airflow technology, all designed to enhance sleep experience. We’re dedicated to make the home the heart of wellness, and it’s exciting to see how our innovative sleep solutions continue to resonate with the market.”
Purecare will be exhibiting at this month’s Spring Furniture & Bed Show, which takes place from 20-21 May 2025 at the Telford International Centre in Telford. For retailers looking to enhance their product offerings with Purecare’s award-winning sleep essentials, please contact sales@purecarehome.co.uk for more information.
www.purecarehome.co.uk
SEEN TO BE BELIEVED
John Conroy, Sales Director at Limelight Beds, talks about a solid start to the year, emerging trends and why its Kenji Drawer bed is a must-see during the Spring Show.
Barwell-based bed supplier Limelight Beds is eager to showcase its popular Kenji Drawer bed once more after such a positive response during its official unveiling back at the January Furniture Show 2025. The product, along with other new launches, will be centre stage at the Spring Furniture & Bed Show, which takes place from 20 – 21 May 2025 at the Telford International Centre.
“We showed the Kenji Drawer bed at the January Furniture Show and the response was incredible,” John said. “All I will say is that the drawer must be seen to be believed. I’d say it’s one of the most spacious drawers in any bed currently on the market.
“We will also be showing our new ranges, alongside our bestselling products and ranges that we have updated. In the new category, we have the Gemini range in jumbo cord fabric, Ursa Drawer bed in velvet, Juno Oak bed (which also comes in an Ottoman version), and Bellatrix, our new day bed with storage.
“We will have our Polaris Storage bed and Luna Pillow bed that have been phenomenal for us, as well as our Remi Sofa bed in the new Cord fabric and the fantastic sherpa fabric that we launched last year.”
On the topic of cord, John explained that this fabric is making a comeback, both in jumbo cord and a finer cord, while also revealing other key movements. “We are also seeing an upturn in value added products - the consumer wants more than a piece of furniture. Sustainability is key too. We get asked about this more than anything else these days.
“Products need to have storage. In sofas, for example, I have seen a lot of people wanting more than a place to sit, you need to charge your phone on it, recline on it, need speakers in for a surround sound experience. Houses are getting smaller, and customers want more technology and more storage in furniture than ever before.”
After what has been a “solid start” to the year, John recognises a tough market but remains committed to providing quality products with continued innovation. “While I feel 2025 will be a tough year, I can see Far East suppliers targeting UK and Europe due to USA tariffs, which could be good for consumers in the long term.
It’s one of the most spacious drawers in any bed currently on the market. ”
“Due to the success of our Kenji Drawer bed, we are looking at incorporating that as our standard drawer size moving forward. We want to get to a point where all our frames come with an exceptional storage offering that works for each customer. We would like to add more FSC Certified ranges (FSC Licence number C203924), and more sustainable fabric options to go with our recycled velvet.
“Make sure you come and see us during the Spring Show and see for yourself just why the Kenji Drawer bed is proving so popular. We look forward to welcoming you on our stand.”
Remi Sofa Bed in Navy Cord
Juno Oak Bed
Kenji Drawer Bed
FEATURES WIEMANN FULL OF THE JOYS OF SPRING
Award-winning German bedroom manufacturer Wiemann is looking forward to showcasing a bumper catalogue of new-for-2025 products and updates this Spring.
The long-established business will be found at the season’s most influential trade exhibitions, Long Point at Long Eaton from May 12-14 and the Spring Furniture Show, held in Telford from May 20-21. In addition, its ranges can always be viewed by appointment at its permanent showrooms in Long Eaton and Harlow, Essex.
Wiemann will be found at its newly revamped space at Harrington Mill, Long Eaton and Hall 1, Stand 4 at Telford with its impressive catalogue of stylish and eye-catching bedroom ranges and wardrobes introduced this year, plus existing favourites sporting new finish options.
Kai Schwenke, Wiemann’s export manager, said: “We have some gorgeous new VIP ranges and Ohio is already leading the way. It’s not hard to see why – with sleek good looks, this range will add interest and sparkle to any bedroom.”
Ohio features hinged, hinged combi, bi-fold and bi-fold combi options plus a vertical light to finish off a contemporary vibe. It also brings order and organisation with its clever storage and drawer options.
Kai added: “Look out for other VIP choices such as Lugano and Cremona, alongside Linate, our new Shaker style collection which is busy notching up the orders. We look forward to talking about the Wiemann offer at both trade events.”
Cremona features special heartwood / burnt oak effect solid wood veneer doors while Lugano is an eye-catching slider, perfect for any room. Also new this year is Dubai, a sophisticated slider with see-through black glass feature doors.
Wiemann has been busy developing its options for colours and finishes. Look out for lava grey, a new finish which is available on certain products and stylish black handles, an addition which helps to elevate Linate to the timeless classic category, which it makes its own.
Simon Hewitt, md of Wiemann’s sole agents for the UK and Ireland, Litmus Furniture, said: “Wiemann is a tried and trusted brand with a well-deserved reputation for excellent products and
We have some gorgeous new VIP ranges and Ohio is already leading the way.
customer service. It is a German manufacturer with a pan-European supply but a clear understanding of what buyers and consumers are looking for in the UK.
“We are looking forward to meeting new and existing customers and showing off our products at the May shows.”
www.wiemannuk.co.uk
Ohio
Cremona
Dubai
DID YOU MISS US?
Furniture supplier Willis & Gambier recently attended the INDX Beds Show last month where its Casera bedroom range took centre stage.
www.willisgambier.co.uk
If you missed us at the AIS INDX Bed Show, don’t worry — there’s still time to discover. We proudly showcased our stunning Casera bedroom range, a perfect blend of contemporary rattan design and timeless comfort. Whether you’re looking to refresh your showroom or explore the latest in bedroom interiors, get in touch with us to learn more about this exciting collection at info@birlea.com .
MAYSONS: We Design Dreams
Muhammad Luqman Afser, General Manager at Maysons, shares an insight into the company where the manufacturer has been a silent powerhouse in the UK bedroom furniture sector.
Maysons – The Quiet Power of Timeless Design
In a world defined by noise and novelty, there is a rare class of brands that choose elegance over excess, legacy over loudness, and enduring quality over fleeting trend. Maysons is proudly one of them.
For nearly four decades, Maysons has stood as a quiet authority in the world of bedroom furniture — a British manufacturer guided by a singular vision: to craft extraordinary pieces that transform spaces, elevate lifestyles, and leave lasting impressions.
We don’t chase trends. We embody timelessness.
Our design language speaks in the tones of restraint, proportion, and detail. It’s the gentle curve of a chrome handle, the soft matte of a hand-finished panel, the satisfying hush of a precision-close drawer. From every angle, our collections reflect an understanding of what high-end living truly means — sophistication, serenity, and seamless cohesion.
A bedroom by Maysons is more than furnished — it is curated. Each range is conceived as a complete narrative, where wardrobes, chests, bedsides, and dressing units are not just coordinated, but artfully composed to complement
and elevate one another. With signature finishes such as such as Genoa White Gloss, Sorrento White, and Portofino Cream Grey, our palettes whisper luxury without ever having to shout.
At the core of Maysons is a deep-rooted belief: that great design should be felt before it is seen. It’s why we obsess over the invisible as much as the visible — the integrity of our joints, the smoothness of movement, the balance of scale.
Our craftsmanship honours our British heritage while embracing the innovation and nuance demanded by today’s luxury market.
For our partners in retail, Maysons represents more than product. We represent precision.
Florence Room
Our ambition is as considered as our design: to establish Maysons as the definitive name in premium British bedroom furniture.
We understand the language of highvalue retail: trust, consistency, and alignment of brand values. That’s why we’re not just a supplier — we’re a strategic collaborator. Our packaging is immaculate. Our logistics are reliable. Our marketing assets are cinematic in quality. Everything we do is engineered to elevate the showroom experience and help our partners position themselves as purveyors of refined taste.
This isn’t mass production. This is mastered production — scaled to meet demand, but never at the expense of artistry.
Sustainability is not an afterthought — it’s a foundation. We work intentionally with responsible materials, processes, and partners who share our vision for long-term value over short-term volume. We build pieces that last — physically, aesthetically, and emotionally.
Our ambition is as considered as our design: to establish Maysons as the definitive name in premium British bedroom furniture. Not only within the industry — but within the imagination of the end consumer. A name that customers recognise, request, and trust. A symbol of good taste. A mark of quality.
From flagship retailers to boutique independents, those who work with Maysons are investing in more than a brand — they’re investing in a philosophy. A belief that bedrooms should restore as much as they impress.
That elegance is quite powerful. And with that, ultimately… We design dreams. Get in touch to find out more.
Caleri
Faenza
Ravello
FEATURES
THE BED EXPERT
George Sinclair, Owner at retailer Nimbus Beds, talks about the mattress trial boom and how risk-free shopping has become a powerful tool, but also highlights the hidden costs of this common promotion.
In today’s highly competitive mattress market, risk-free trials have become a powerful selling point. Brands commonly offer 100-night, 200-night, or even 365-night trials, allowing customers to try out a mattress in their own home with the option to return it for a full refund. While this policy offers clear benefits to consumers, it also presents unique challenges and hidden costs for retailers and manufacturers..
A CONSUMER-CENTRIC STRATEGY
At first glance, extended mattress trials are a win for the customer. They eliminate the pressure of making an in-store decision and instead offer a low-risk opportunity to truly experience the mattress. This approach builds trust and appeals especially to online shoppers who cannot physically test the product before buying. Trial periods have become a key differentiator in a crowded marketplace, often influencing where and what consumers choose to buy.
BEHIND THE SCENES: THE COST TO RETAILERS
While trial periods drive conversions, they come with financial and logistical drawbacks.
Returned mattresses cannot legally be resold as new in most markets, which forces retailers to donate, recycle, or dispose of them, each option carrying its own cost. Reverse logistics, including collection, sanitisation, and repackaging, add another layer of complexity and expense.
Additionally, high return rates can disrupt inventory forecasting and reduce profit margins. Smaller retailers may struggle to absorb these costs, while larger brands often factor them into pricing, potentially driving up the cost of products across the board.
ARE CUSTOMERS ABUSING THE SYSTEM?
Some industry insiders raise concerns about customers misusing trial periods—treating mattresses like temporary solutions or engaging in serial returns. While these cases may be the exception rather than the rule, they do highlight a tension between generous return policies and sustainable business practices.
”
While trial periods drive conversions, they come with financial and logistical drawbacks.
THE PATH FORWARD: FINDING BALANCE
To address these challenges, some brands are tightening their return criteria or shortening trial windows while still prioritising customer satisfaction. Others are investing in AI and sleep-matching tools to help customers choose the right mattress from the start, reducing the likelihood of returns.
Ultimately, mattress trials have revolutionised the way people shop for beds, removing traditional barriers and building consumer confidence. But as the industry matures, brands will need to find smarter, more sustainable ways to manage the true cost of these risk-free promises.
Birlea expands Halfden range
Furniture supplier Birlea has announced the expansion of its popular Halfden bed range.
Following a busy start to the year, which saw Birlea unveil a range of brand-new beds at the January Furniture Show 2025 - including the new Lanis Ottoman Bed, Maisey Ottoman Beds, and its new Scandi-inspired designs – the Ezra & Emmi, the business has extended its successful Halfden bed with two new options.
“Michael Prime, Head of Marketing & PR, commented: “We’re thrilled to announce that our beloved Halfden bed is expanding its offerings and now available in grey & walnut!
The Halfden is a modern classic. ”
“The Halfden is a modern classic, characterised with a soft touch upholstered bouclé fabric and a strong wooden frame, this distinct design is an ideal piece for modern bedroom decor.
“Available in bed and ottoman form, we’re excited about further expanding our options. Make sure you visit the Halfden today at birlea.com.”
PUT YOUR TRUST IN TRILOGY
Ehtesham Nasir, Managing Director at Adjust-A-Bed, talks about the success of its Trilogy mattress and why “Buying with Confidence” certification is unique to the business.
Bed manufacturer Adjust-A-Bed has seen tremendous success with its latest addition, the Trilogy mattress. Described as its “most complete mattress”, the Trilogy range combines Adjust-A-Bed’s famous all-over and foam encapsulated edge-to-edge support with three Gel-Flex Cooling Foam comfort levels – soft, medium or firm.
Furthermore, featuring an 11” deep mattress and an optimum 1500 Pocket Spring Unit, the Trilogy has been an instant hit for the business, as Ehtesham Nasir, Managing Director, explains: “Our new Trilogy range has a high specification, but most importantly, it can be supplied in soft, medium or firm tensions - making sure the consumer gets the comfort level that suits them.
“With a complete collection starting from our price-conscious Beau, to the best-selling Linden or right through to the Natural Collection on an upgraded Lifestyle base, Adjust-A-Bed offers something for every customer to meet every demand.”
Adjust-A-Bed, which has been established since 2021 and has become the preferred partner to the vast majority of independent bed and furniture retailers across the UK, has also seen great success with its Bespoke Collection of headboards, as Ehtesham continued: “Our Bespoke Collection is available in any size, any fabric, platform top, gas lift ottoman, standard adjustable or lifestyle adjustable. It offers total freedom of choice to create a stunning bespoke bedroom arrangement!”
Endorsing its products further is the recently awarded “Buy with
Confidence” certification by Trading Standards
The recognition sees the business become the only adjustable bed manufacturer in the UK to hold Trading Standards approval. All the businesses listed on Buy with Confidence website have been vetted, approved and continue to be monitored by Trading Standards, to help ensure customers receive a quality service. Businesses are only included once they’ve completed a series of stringent checks, including an audit by a qualified Trading Standards professional.
“With Trading Standards approval on our entire portfolio of products, retailers can feel assured that Adjust-A-Bed are going from strength to strength with integrity and confidence,” Ehtesham said. “This accreditation gives our retailers assurance that our business is honest and trustworthy, and we’re very proud to have achieved this stamp of approval.”
Another area Adjust-A-Bed excel is through its Adjust-A-Bed Gallery. “Since introducing the Adjust-A-Bed Gallery, which offers by far the best opportunity to maximise sales in this rapidly growing sector of the bed market, we’ve had great feedback and success so far with many retailers adopting our Gallery concept,” says Ehtesham. “Our tailor-made designs are created for each retailer and make the most of the space with the products that are supplied. We have made a significant investment in outstanding new POS, tailor-made wall graphics created for each of our retailers, marketing, and a social media package to help maximise and supercharge sales.”
This accreditation gives our retailers assurance that our business is honest and trust worthy.
Adjust-A-Bed’s philosophy of manufacturing a high-quality product that gives its retailers excellent value for money and quick lead times has been the strength behind its ongoing success. “Specialising in the manufacture of electric adjustable beds means that our retail customers get the very best quality products, the very best quality service and the very best quality support,” adds Ehtesham.
“We’re so proud of what the company has achieved in such a short space of time, and to be considered the number one manufacturer of adjustable beds in the UK already is just fantastic – but we have a long way to go yet to reach the ultimate goals we set ourselves.”
For more information, contact the office on 01924 650150, and Adjust-A-Bed will pass your details on to the relevant Sales Representative.
FEATURES THE BRAND Behind Your Brand
Based in the heart of Dewsbury, West Yorkshire, Shire Beds has been a trusted name in British bed manufacturing since 1997.
As a proud family-run business, Shire Beds blends traditional craftsmanship with modern innovation to produce high-quality beds that cater to a wide range of tastes and requirements. What truly distinguishes Shire Beds is their pioneering approach to own branding—earning them the title of “The Brand Behind Your Brand.”
With a steadfast dedication to quality, Shire Beds crafts everything from luxurious, handcrafted mattresses to custom-made bed bases and headboards. Their philosophy, “If a job’s worth doing, it’s worth doing well,” is reflected in every detail of their meticulous production process.
In recent years, Shire Beds has emerged as a leading force in white-label manufacturing, proudly partnering with over 100 retailers to deliver tailor-made, own-branded products. This unique model allows partners to maintain their individual brand identity while leveraging Shire Beds’ exceptional expertise and craftsmanship.
Central to Shire Beds’ success is their ability to offer unparalleled flexibility and innovation throughout the manufacturing process. From bespoke product design and in-house point-of-sale materials to full product personalization, every item can be customized to align with a retailer’s vision and customer base—ensuring exclusive, standout offerings.
But it’s not just about comfort. Shire Beds is also deeply committed to sustainability, integrating ecoconscious practices into their broader corporate social responsibility initiatives.
Recognised for excellence, Shire Beds has proudly received industry accolades, including the prestigious Product of the Year award at the NBF Show—further cementing their reputation for exceeding expectations.
Today, Shire Beds continues to lead the way in British bed manufacturing, driven by innovation, quality, and an unwavering focus on customer satisfaction. As “The Brand Behind Your Brand,” they empower retailers with exceptional, personalized products that elevate their brand and delight their customers.
WANT TO LEARN MORE?
Contact your local Shire Beds agent or reach out to the office to be connected:
info@shirebeds.co.uk 01924 439898
www.shirebeds.co.uk
SLEEP GEEK SAYS
I have been a sleep educator and practitioner for quite a while now, and when I started, I was dealing with people struggling to sleep, insomniacs battling to get to sleep, or waking in the night, which hasn’t changed but the reasons why have. Previously people might not have even realised they had a sleep issue, or they didn’t know what to do, they were stuck in their poor sleep and lost.
Some people still suffer sleep issues like this, but the majority of poor sleepers I work with in organisations and sports teams are suffering because they are well aware of the impact of poor sleep on their health, and they are trying everything and anything to get that perfect sleep they think they need to be the best version of themselves.
They are obsessed with sleep perfection, or as it is more alternatively known, orthosomnia. This term was coined in 2017 to describe this obsession with perfect sleep. When first used it was associated with sleep trackers, those inaccurate measuring devices such as Sleep Cycle, Oura, Whoop, Apple Watch et al, which often give unreliable data around our sleep, and prescriptive advice on how to sleep better, but has come to be associated with fads and myths such as, mouth taping, the 5AM club and products and brands that make wild unsubstantiated claims about their products or services. Coincidentally the book Why We Sleep, by Matthew Walker (which I am sure many of you have read) magnified the belief that even one night of poor sleep was seriously detrimental to your health and drove the idea that unless we are getting perfect sleep then we are going to die sooner.
In a new series from The Sleep Geek, aka James Wilson, he highlights how more and more people are suffering from Orthosomnia and explains what the condition is and how to play our part in combating it.
We can work towards ensuring our customers are aware of how our products may help people sleep better.
SO, WHAT CAN WE DO AS AN INDUSTRY?
We can work towards ensuring our customers are aware of how our products may help people sleep better, to get away from sweeping, glib statements, like ‘This mattress will leave you snoozing perfectly,” linking the attributes of the mattress to a customer’s sleep, for example, by selling a sprung mattress with natural fillings to someone who suffers from night sweats, rather than a mattress with foam, which acts as an insulator and will make the customer hotter, sleeping worse and pretty unhappy. Are you aware of the sleep problems the products you sell might help, and what they may make worse? If not, my Sleep Geek Certified Retail Training might be what you have been looking for. Do you want the nation to be better educated on sleep, and worrying less about how to sleep well? If so, get in touch for a chat.
ABOUT THE SLEEP GEEK
James Wilson (AK The Sleep Geek) is a Sleep Educator & Practitioner and founder of kipmate. He has worked with the likes of Zurich, Next, Under Armour and West Ham United helping their people kip better. He offers training and certification for retailers, and a certification scheme for sleep products..
CAN THE PREDICTED LIFESPAN OF FURNITURE BE CALCULATED?
The Furniture & Home Improvement Ombudsman (FHIO) looks at the potential consequences retailers have when calculating partial refunds for items such as sofas, mattresses and soft furnishings that haven’t stood the test of time.
Furniture purchases are typically ‘big ticket” items that come with the expectation that these goods are made to last. The introduction of the ‘Right to Repair Law’ in the UK in 2021, designed to combat ‘premature obsolescence’ of electrical goods by placing a duty on manufacturers to make spare parts available to consumers, marked an important step in the move towards a more sustainable approach to everyday products.
One way of ensuring furniture longevity, is for retailers to supply accurate and comprehensive care guides to ensure that the life of items can be prolonged if the correct maintenance instructions are followed. Likewise, before making purchases, it’s crucial that consumers ask the right questions to make sure the piece is suitable. Once a consumer has found a piece that fits with their budget, space and aesthetic, you might think that they would probably be reluctant to replace it any time soon. In theory, this should ensure they’re getting the right information to receive the best service possible from their furniture for the longest possible time.
Technically speaking, it may be reasonable to expect that higher quality furniture should outlive that which is of a lower quality, however, wear-and-tear is unavoidable regardless of the original quality.
The rule of six
The six years within which a consumer can potentially enforce their consumer rights can be a useful benchmark, but it’s not an indication as to maximum durability since the law applies to a myriad of consumer products; from a Biro to a Bentley or so they say. So, what’s the position when a lower value item is sold which may not reasonably last for six years with normal use, or when a big-ticket item should last considerably longer? It’s important to look at the information available to enable a consumer to make a purchasing decision that is right for them and to consider what’s fair within specific circumstances. This is also subject to any guarantees offered by the retailer or manufacturer. If a mattress is sold with a ten-year guarantee, it’s reasonable to expect that with the appropriate care, it will last at least for a decade.
What does the law say?
The implied terms state that furniture should be of satisfactory quality, which does include an element of durability. Therefore, furniture should be sufficiently
heavy-duty enough for it to be fit for its intended purpose. The law also includes a reference to the price paid, which can also be taken into account. The Consumer Rights Act 2015 places an even greater emphasis on the information which is available and so care instructions and product specifications will be important evidence in assessing the potential lifespan of a product and how it should be maintained to ensure its expected longevity.
What happens if a known fault occurs prior to the six years?
The consumer remedies are tiered such that, in the event of a fault, once the time for a short term right to reject has passed (30 days after delivery), a consumer is entitled to a repair or replacement in the first instance. The second tier of remedies,
a refund or price reduction, are then available if the repair is impossible or can’t be carried out in a timely manner or without significant inconvenience to the consumer. Of course, a price reduction would only be appropriate if the goods still function, but could be used to recognise an aesthetic issue, for example. This is important as in the first instance the entitlement is for the issue with the furniture itself to be remedied and a physical repair may be considered as the most sustainable option.
If a fault is found later down the line, the law allows the retailer to account for the number of years’ usage the consumer has enjoyed prior to this fault; this is known as a partial refund. This means that if a fault occurs and a repair or replacement has either already been attempted or cannot be undertaken, a partial refund may be the most appropriate remedy. It is worth noting that the refund cannot be apportioned within the first six months, but if an issue arises after that, usage can be recognised by the retailer making a financial deduction. For example, a sofa costing £600 which develops a fault when it’s three years old, and which can’t be repaired or replaced, could see a partial refund of £300.
How are partial refunds calculated?
Some furniture can reasonably be expected to last more than six years during normal usage (for example by virtue of its price, quality or guarantee period), whereas some items can’t be expected to last even half this timeframe. For example, if it’s stated that an occasional use mattress should only last three years, then a partial refund would be calculated on this basis; on the other hand, retailers
Some furniture can reasonably be expected to last more than six years during normal usage, whereas some items can’t be expected to last even half this timeframe.
”
need to be aware of setting unrealistic expectations when specifying a guarantee period which could also be used to calculate a partial refund. Ultimately, a practical view should be taken on these questions because there’s no set number of years each item should last, and each case is judged on its own merit. However, the product, information relating to it and any guarantees will play a role when calculating the lifetime of a product.
Whilst it is important that consumers and retailers alike understand the remedies that are applicable to faulty products, choosing the right remedy to fit the circumstances is equally important. A retailer may feel it’s disproportionate to replace a faulty item after it has received four years’ usage, whereas a price reduction is of limited value if the damage is such that the goods cannot be used for their intended purpose. Equally, consumers may be happy to receive more than one attempt at repair if it means a more sustainable approach to the application of their rights. Retailers should be conscious of their obligations and open-minded about the range of remedies available, which can work well for both parties. Engaging positively with the consumer can help the retailer to determine the most suitable remedy in the circumstances
For more information, visit www.fhio.org
LONG POINT SPRING 2025
The Long Eaton Guild of Furniture Manufacturers sees the return of the highly anticipated Long Point Spring 2025, taking place from 12th to 14th May in Long Eaton, the UK Centre of Quality Upholstery Manufacturing. We take a look at what’s on show.
With a legacy spanning over 50 years, Long Point continues to be a cornerstone event for the furniture industry, bringing together top manufacturers, retailers, and industry professionals in an inviting and relaxed environment.
Exhibiting at this year’s event are all Guild members and associate members, including Artistic Upholstery, Iain James Furniture, David Gundry, Gascoigne Designs, Duresta, Parker Knoll, Siren Furniture, Steed Upholstery, and Hunter Knight Upholstery. Alongside these brands, guest manufacturers and importers will be showcasing a diverse selection of upholstery, cabinet furniture, bedroom furnishings, and accessories. In total, over 30 manufacturers and suppliers will occupy showrooms throughout the town.
Iain James are delighted to be producing a new brochure for the spring Long Point event. This new edition embraces a more relaxed, lifestyle-focused aesthetic and showcases its new collections, including the attractive both classical and contemporary Burr Elm 3 Drawer Console. Baker Furniture has announced the opening of its new showroom in Harrington Mill at this year’s show, where it will be the showcasing its new Arthouse collection.
At The Helm has moved to the Ground Floor, Block 2, Harrington Mills, and is showcasing its new sofa models, exclusive cabinetry and lighting collections. Award-winning bedroom manufacturer Wiemann will feature its most up to date, eye-catching new-for-2025 products and updates. The long-established brand will display its latest, beautifully designed and imagined contemporary furniture at its Harrington Mill base. Centre stage will be VIP ranges including sleek and versatile Ohio, urban chic Dubai and stylish Phoenix.
Ashley Manor
Audra sideboard by Hartmann
Michael Tyler
Kesterport is a leading and trusted supplier of contemporary products to both specialist and major retailers within the UK and Ireland. “We are design-led and value-driven. We strive to be the best and we aim to deliver excellent product at the right price on time, every time.” Gascoigne Designs are showcasing a diverse range of luxury furnishings, selected from the opulent Italian and French influenced hand carved show wood products through to the timeless admired traditional pieces. Since 1953, G Plan has been a benchmark for classic British design. Meet Hardy; Hardy combines practicality with modern G Plan design. The curved, padded arms provide ultimate relaxation. The plush, full cushions offer a deep and relaxing sit and why not turn up the Heat! – Heated Seats are available across the Hardy range.
Michael Tyler is welcoming visitors to its new permanent Long Eton showroom opening 12th May on 3rd floor Harrington Mills. Founded in 1976, Michael Tyler Furniture is a premier, design-led UK furniture manufacturer with commitment to craftsmanship. Hjort Knudsen will be showcasing the best of its Recliner chairs, Sofas, Dining chairs and Tables at its new larger showroom in Harrington Mills. “We have a great choice of fabrics and leathers to compliment our fantastic product.” Siren Furniture have been specialising in the design and manufacture of upholstery since the turn of the century. Housed in the iconic Harrington Mill in Long Eaton, Siren offers a wide range of contemporary and traditional upholstery for both independent retailers and groups. “We look forward to welcoming customers old and new to join us at Long Point and help celebrate our 25th anniversary.”
Experience elegance, beauty, and luxury at this year’s show with Duresta. “We are elated to be launching a range of new classic and regal fabrics, perfectly elevating our timeless designs to create a stunningly regal and poised décor.” Meanwhile, discover the very best of Parker Knoll too. “We invite you to experience our beloved collections, now new and improved! We have developed our iconic and bestselling designs to offer sumptuous comfort and innovative technology.” The team Couch & Co will be showcasing its COOL, CALM & COSY Recliner Collection, while Hartmann Möbelwerke will have its UK showroom open in the Wade Business Centre in Wellington Street and will be showing some interesting new collections, including AUDRA.
Ashley Manor is showcasing its latest sofa collection, blending contemporary design with exceptional comfort. Known for British craftsmanship and stylish innovation, the brand presents elegant, on-trend pieces perfect for modern living. Alexander & James is to unveil its latest collections, introducing seven exciting new ranges, plus much more. “Blending luxury with distinctive British design and heritage charm, the new collections promise comfort, character, and craftsmanship. Expect rich leathers, sumptuous on-trend fabrics, and timeless silhouettes – all handcrafted with our signature Alexander & James flair.”
Baker Furniture
Duresta
OHIO by Wiemann
Iain James
Finally, WEBS Training - a long-established independent apprenticeship and training provider for the furniture and interiors industries, will be attending Long Point to speak with exhibitors and guests about the industry, and promoting apprenticeships for the next generation of furniture businesses.
Long Eaton, steeped in over a century of fine upholstery craftsmanship, provides an ideal backdrop for Long Point. Many of the showrooms are housed in historic buildings such as Harrington Mill, one of Nottingham’s premier lace-making mills, built back in 1885. Today, these heritage spaces offer a unique and characterful setting for visitors to explore the finest in British furniture design.
Andrew Mitchell, Chairman of the Long Eaton Guild of Furniture Manufacturers, said: “Long Point enjoys the reputation of being the most enjoyable and relaxed furniture exhibition within the UK and is the ideal vehicle for manufacturers and retailers alike to work together. A warm welcome returns, so please come along and enjoy the show.”
Long Point takes place twice annually, in spring and autumn, with the next event scheduled for 15th to 17th September 2025. Industry professionals are encouraged to register their attendance for free via the Guild’s website to secure their place at this premier trade event.
www.longeatonguild.co.uk
G Plan
Siren Furniture
Hjort Knudsen Kesterport
Medici by Gascoigne Designs
Parker Knoll
FEATURES Welcome to WEBS
WEBS Training has been delivering apprenticeships for furniture manufacture since 1968, and are passionate about promoting the future of furniture and interiors for generations ahead.
With a training centre based in Beeston, Nottingham, they have workshops to be able to provide practical training in upholstery, sewing, and timber trades, along with installation.
“Our training officers are incredibly committed to delivering engaging training. We have a great facility to empower apprentices to push themselves and achieve amazing things. Apprenticeships are not last resort, they develop individuals into incredible furniture makers and fitters,” says Samarah Dawson, Business Development Manager for WEBS.
“We want employers to see the potential of a quality apprenticeship, and the benefits of working with a provider like us to train a new skilled member of their team. The skills gap is not going anywhere, and we are here to help.”
To further support partner employers, WEBS also help to find their new apprentice.
“Businesses do not always have the time to recruit, especially for apprentices which requires a more holistic approach. This is why we offer a full recruitment service to the employers we work with – completing CV sifts and initial interviews, saving them hours of work.”
“It is this level of partnership and support that we can boast as a training provider, and that is in addition to the excellent training we deliver.”
Working closely with employers to deliver training that is relevant to their business, WEBS have enjoyed many successful training collaborations, including their ongoing partnership with Wickes, for their Fitted Furniture Installer course.
WEBS also successfully deliver floorlaying apprenticeships with partner training provider, Flooring Industry Training Association (FITA), where WEBS will be at the INDX Flooring show alongside FITA in May, in addition to Long Point exhibition for upholstery.
“We are looking forward to being a part of both Long Point and INDX Flooring to promote our courses in upholstery and
The skills gap is not going anywhere, and we are here to help. ”
floorlaying. Along with raising our profile, it is important to us to support the industry and use these opportunities to understand what employers are looking for, or any barriers to training and recruitment. We use this to continually improve our training provision and also highlight concerns to local authorities.”
“Whether about your training needs, or just the future of the industry - we would love for you to come and have a chat with us!”
Avriio: A Fresh Perspective in Furniture Design
In a market where quality, sustainability, and design are no longer optional but expected, Avriio introduces a refined, forward-thinking approach to modern living.
Born from a passion for craftsmanship and contemporary aesthetics, Avriio delivers a curated range of furniture that blends form, function, and fabric innovation. With a commitment to thoughtful design and lasting materials, the brand is quickly positioning itself as a go-to choice for retailers, designers, and buyers seeking elevated, ready-forliving collections.
“Avriio offers more than just a stylish design – it combines supreme comfort and exceptional quality with high-performance textiles that are engineered for both beauty and durability,” the company said. “Designed to withstand the demands of daily life without sacrificing softness or style, each Avriio piece features a fabric that brings a tactile richness and timeless palette to each piece. Think subtle texture, elegant tones, and easy maintenance — all tailored for today’s lifestyle-driven interiors.”
Beyond materials, Avriio’s design language is clean, considered, and versatile. “Every collection is built around liveable luxury — pieces that are as comfortable as they are stylish, and that transition seamlessly between spaces,” the company added. “From sculpted sofas to cozy chairs, the focus is on functionality without compromise.
“We’re built with trade professionals in mind, offering strong support for retail partners and commercial buyers alike — making Avriio not just a furniture brand, but a trusted partner in every project. Visit our website to find out more and view the 2025 Collection.”
We’re built with trade professionals in mind, offering strong support for retail partners and commercial buyers alike.
FEATURES
SOFA SOURCE IMPRESSES WITH NEW LAUNCHES
Sofa Source made a strong impact at the April INDX Bed Show, solidifying its position as a go-to supplier for stylish, functional, and commercially viable upholstery solutions.
The exhibition provided the perfect platform for the company to connect with industry professionals and showcase an impressive range of new product developments in the sofa bed and bedroom chairs categories.
Sofa Source’s newly launched sofa beds, designed with versatility and space-saving in mind, garnered strong interest and feedback at the show. Designed to meet the growing demand for multi-functional furniture, the new models offer a smart combination of comfort, ease of use, and aesthetic appeal — ideal for retailers looking to add practical, on-trend pieces to their showroom floors.
In addition to the sofa beds, Sofa Source unveiled a curated selection of bedroom chairs aimed at adding both style and functionality to the bedroom environment. “Upholstered in a range of highquality fabrics and available in various finishes, these chairs are not only visually appealing but also built to meet the durability standards required by today’s discerning buyers,” Sofa Source said.
We received a great deal of interest in our new ranges, and the feedback from buyers has been extremely encouraging. ”
The event provided an excellent opportunity for Sofa Source to engage directly with retailers, independent stockists, and buying groups. The team welcomed a steady flow of visitors to the stand, many of whom praised the new collections for their strong commercial potential and attractive price points.
“It was fantastic to see so many familiar and new faces at INDX,” the company added. “We received a great deal of interest in our new ranges, and the feedback from buyers has been extremely encouraging. We’re looking forward to following up with everyone and supporting our stockists as they introduce these new products into their ranges.”
Sofa Source’s success at the show reflects the brand’s ongoing commitment to innovation, customer service, and delivering retail-ready solutions to the UK market. With a keen understanding of market trends and end-user needs, the company continues to prove itself as a valuable partner for retailers across the UK furniture sector.
www.sofasource.com
Image Furnishings leads the way in motion upholstery for 2025
As consumer demand for comfort, innovation, and convenience continues to grow, Image Furnishings stands out as a leading supplier of motion upholstery, offering a wide-ranging collection of both electric and manual recliner options tailored for today’s dynamic living spaces.
Experience why Image Furnishings continues to lead the way in motion upholstery.
Renowned for their dedication to quality, style, and functionality, Image Furnishings continues to strengthen its position within the trade market, delivering products that not only meet but exceed retail expectations. Their motion range is built around the needs of modern lifestyles — blending premium materials, reliable mechanisms, and trendconscious design into every piece.
The 2025 collection features an impressive variety of models to suit every customer profile, from sleek electric recliners with smooth touch-button controls and USB ports to classic manual options that offer the same level of comfort without compromising on design. With a focus on ergonomics and durability, each piece is engineered for everyday use, ensuring longevity and satisfaction in the home.
“What sets us apart is not just the breadth of our motion offering, but our ability to combine commercial appeal with dependable supply and exceptional customer service,” the company said. “Whether you’re a highvolume retailer or an independent store, our flexible approach makes u a trusted partner in an increasingly competitive market.”
The newly launched 2025 collection showcases a fresh palette of fabrics and finishes, including supple leathers, tactile chenilles, and neutral tones designed to fit seamlessly into a variety of interiors. With strong stock availability and fast delivery options, Image Furnishings is ready to help retailers capitalise on the ongoing demand for recliner sofas and chairs.
“In today’s fast-paced retail environment, we also make trading simple and efficient,” Image added. “Trade customers can view their account, check live stock levels, and place orders online through the user-friendly portal — giving you full control and visibility whenever you need it.
“Get in touch today to request a copy of the 2025 collection brochure, or log in to your trade account to view the full range and order online. Experience why Image Furnishings continues to lead the way in motion upholstery.”
Noah
In the next instalment of our series of interviews with agents and reps across the furnishings industry, we spoke with
Chris Edmunds
who shares an insight into his role, why the industry is special and how having a retail background has helped in his agent career.
Meet Chris
I cover the South East, South West, London and East Anglia for Birlea and SleepSoul.
How long have you been an in the industry?
I have been in the furniture industry as an agent for 13 years but also 27 years as a retailer.
What drew you into the life of an agent/rep and what’s the day-to-day like?
I’ve been in the furniture industry for 40 odd years and was persuaded to become an agent as my life drew me to the bright lights of London. I enjoy representing my areas, proudly promoting the brands and will always try to go the extra mile for our customers.
What is the best part of your role?
The best part is the people. Making new friends and colleagues, while building relationships with customers is very fulfilling.
What is the most difficult?
It can be tough out there with unforeseen problems arising. Add shipping costs and price increases (the list can go on), can make the job difficult at times. However, with the right attitude, determination and drive, I’m always working hard to overcome any obstacle.
Do you have any particular highlights so far?
This trade never fails to amaze me. Over my career in the industry, I’ve had many wonderful occasions with customers and friends. It’s hard to pinpoint just one to be honest as I’ve enjoyed good times everywhere, which is testament to the industry too. It’s such a great trade to be involved in.
What challenges do you think agents/reps currently face in the furnishing industry?
The global economy as it struggles with various with shipping costs, conflicts and tariffs. It’s certainly a challenging landscape at the moment.
What would you like to see change?
In a nutshell, the British economy to improve, and fast!
What would help agents/reps more?
I think more housing, better roads and less traffic would be ideal.
What would you say to someone considering becoming an agent/rep?
Coming from a being a retailer gives you so many advantages in my opinion. It makes you understand what issues the retailers need for themselves and for their customers, so you can easily relate when working on this side of the industry. It has certainly helped me so far.
What is the most important attribute to have as an agent/rep and why?
Understanding a retailer’s needs and issues of running a business is paramount.
Can you share something that irritates you the most as an agent/rep?
Delays in transport of deliveries!
Can you share an insight into your plans for the year ahead?
My plan is to concentrate on developing the SleepSoul brand into a household name in the bedding industry. It’s a fantastic brand, with great products and we’re constantly building our momentum. It’s just about keeping this going.
What’s the next big thing you are seeing in the industry and why?
Express deliveries on all furniture products as consumers expect it these days.
If there is anything else you would like to add as a final thought, please do so here.
Anybody thinking of joining the furniture industry, don’t hesitate as it is the best trade to join. It’s just like being in a big special family.
075726 52459 chrisedmunds88@gmail.com
FURNITURE COMPONENT EXPO 2025 REVIEW
The Furniture Component Expo 2025, hosted by the British Furniture Association (BFA), took place on 19 and 20 March at the Telford International Centre.
This highly anticipated event brought together manufacturers, suppliers, and industry leaders in the furniture sector to explore innovations, network, and gain critical insights into the industry’s future. Building on the success of its inaugural edition in 2024, this year’s expo proved to be an even greater triumph, with expanded offerings and a robust seminar program that addressed pressing issues in furniture manufacturing.
The Expo is a one-stop-shop for furniture manufacturers, enabling them to review, network, and purchase products across the entire supply chain. The event featured over 70 exhibitors showcasing cutting-edge machinery, components, software, fabrics, and timber. It also provided attendees with access to exclusive seminars led by industry experts, fostering meaningful discussions about challenges and opportunities within the sector.
Exhibitors at the Expo showcased groundbreaking products and services designed to enhance efficiency and sustainability in furniture production. Highlights included Peak Converters who debuted their fully recyclable sprung sofa cushion, PeakPocket™, catering to eco-conscious manufacturers. Erdem Fabrics introduced flame-retardant velvet collections that combine safety with luxury. Spinks celebrated
its 100th patent for a new coil design that enhances comfort in bedding and seating applications, while Leggett & Platt Springs UK celebrated its recent achievement of ISO 9001:2015 Quality Management System accreditation.
Exhibitors shared positive feedback and reported significant foot traffic at their booths. Peak Converters said: “This was our second year taking part in the Furniture Component Expo. We enjoyed catching up with our existing customers and suppliers, as well as meeting new contacts. It is clear the show is evolving into a mainstay industry event, and we were honoured to receive the ‘Excellence in Sustainability’ award.”
Alfrecell
Spinks Fibre Components
Fibre Components found the Expo to be “very informative”. “We had a mixture of meetings with current customers and first point meetings. The show was run well and everyone we met was very upbeat about the future of British furniture manufacturing.” Alfrecell’s debut was a great success. “The event offered a valuable platform to connect with new and existing industry contacts and reaffirm our commitment to delivering high-quality, innovative foam solutions as a trusted supplier to the furniture manufacturing industry.”
As for Spinks, “We were very pleased with FCE, with many existing and new customers attending this year. There was a really big interest in our microcoils as a sustainable alternative to foam for the furniture industry and we were pleasantly surprised by the strong turnout from mattress customers as well.”
JJ Smith’s robotics solutions drew significant attention. “Building on last year’s success, our woodworking automation solutions impressed national and global manufacturers, highlighting efficiency gains and workplace safety improvements. The event reinforced the growing demand for woodworking automation in an increasingly dynamic and competitive market, positioning JJ Smith at the industry’s forefront.”
Erdem Fabrics reported a busy event too. “We were absolutely delighted by the response to our stand. The feedback was incredibly encouraging, and it was a real pleasure to engage with so many buyers and partners who value quality and design. One of the key highlights was the launch of the “Velvet Touch” collection—an opulent yet hardwearing velvet range designed with both aesthetics and durability in mind.”
Lectra added: “It provided an excellent platform for meaningful discussions with industry leaders, fostering knowledge exchange and business opportunities. We engaged in productive conversations about our cutting-edge solution, Valia, and its role in Industry 4.0 transformation, reinforcing our commitment to customer support and future cooperation.”
VetiGraph presented its range of CAD/CAM solutions for upholstery design and cutting, while LCK International had a “fantastic” show, showcasing innovative furniture care and technical repair products. “We connected with quality leads and developed promising business opportunities. It was a great platform to demonstrate our expertise in the world of furniture care.” Assyst Bullmer detailed how your business could cut costs, save on materials and improve on cutting accuracy with its machinery.
Carpenter exhibited as a headline sponsor with great success. “Our stand was busy with both current customers and new contacts, experiencing our latest innovations in comfort technology. We showcased several new products, with the
Carpenter
VetiGraph
JJ Smith
Erdem
Fabrics
stars being Serene® Foam with Supportive Air Technology™, Podz™mini and the Podz™ Pocket foam springs.”
Visitors praised the expo for its value in facilitating face-toface interactions. Sarah Osborn of Sarah Osborn Upholstery noted: “As a result of meeting a sewing machine supplier I have now purchased a machine from them, which I wouldn’t have done were it not for the show.” Kingcome Sofas emphasised the importance of physical demonstrations: “Seeing examples in person really is quite valuable” and Craftwork Upholstery also benefited from the event, stating: “Got a few new suppliers at better prices.” These testimonials highlight how the expo bridged gaps often left by online-only interactions.
BFA members enjoyed special privileges at Club BFA, a dedicated lounge offering refreshments and networking opportunities in a relaxed setting. This perk underscored the association’s commitment to supporting its members while facilitating connections among industry professionals.
The seminar program was a popular feature of the expo, addressing critical topics that are shaping the future of furniture manufacturing, while attendees enjoyed a live recording of the “Sit On This!” podcast hosted by Vicky Grubb and Ray Clarke, which featured lively discussions about upholstery trends and challenges in modern manufacturing, as well as a number of competitions across some of the exhibiting stands.
As part of the Expo’s agenda, the BFA hosted its annual Future of Furniture Awards ceremony. These awards celebrated businesses and projects focusing on sustainability and education within the sector. Winners - Fibreline was awarded Excellence in Education, Peak Converters won the Excellence in Sustainability, and Harrison Spinks’ Technical Manager, Ethan McGuigan, secured the top title of Sustainability Champion - were recognised for their innovative contributions to training programs and environmentally friendly practices.
Phil Spademan, Managing Director of BFA, expressed his satisfaction with the event’s success: “Once again, FCE was all about backing the British furniture industry. Comments from delegates and exhibitors have been extremely positive. We look forward to an even bigger and better event next year.”
SAVE THE DATE
Furniture Component Expo 2026 will take place from 11–12 March 2026 at the Telford International Centre
FEATURES
ERDEM FABRICS SHOWCASES DISTINCTIVE CRAFTSMANSHIP AT FCE25
Erdem Fabrics, a third-generation, family-run business based in Bournemouth, made a strong and confident debut at The Furniture Component Expo, attracting considerable interest from buyers and industry professionals alike.
With over 63 years of heritage in textile sector, Erdem Fabrics continues to bridge tradition and innovation, offering premium upholstery fabrics crafted to meet the high demands of the furnishing industry.
“We were absolutely delighted by the response to our stand,” said Sahika, Managing Director of Erdem Fabrics. “The feedback was incredibly encouraging, and it was a real pleasure to engage with so many buyers and partners who value quality and design.”
One of the key highlights was the launch of the “Velvet Touch” collection—an opulent yet hardwearing velvet range designed with both aesthetics and durability in mind. This, along with their updated colour palette of rich, trend-led hues, proved to be a major draw.
What truly sets Erdem Fabrics apart is its unique weaving techniques, which allow the fabrics to achieve remarkable density and structure without relying on chemical treatments. Instead, Erdem Fabrics use A+ grade yarns and advanced craftsmanship to create thick, luxurious textiles that retain their shape and durability over time. This approach not only ensures a more sustainable product but also highlights the depth of skill involved in their fabric production.
“Our fabrics are a result of skilled weaving, not synthetic enhancement,” added Sahika. “It’s a point of pride for us that the thickness and weight of our textiles come from craft, not coatings.”
Erdem’s market position is clearly defined: to deliver designer-level collections with commercial durability, making them ideal for manufacturers and designers working at volume without compromising on style or quality. Their existing ranges, such as “Heritage Weave” and “Luxe Chenille”, continue to be bestsellers thanks to their timeless appeal and adaptability across various interior schemes.
Looking ahead, Erdem Fabrics is already planning its return to the Furniture Component Expo next year. “FCE has consistently been a fantastic platform for us,” shared Sahika. “It’s an ideal environment to strengthen relationships and highlight what sets Erdem Fabrics apart.”
The feedback was incredibly encouraging, and it was a real pleasure to engage with so many buyers and partners who value quality and design. ”
Finally, we would like to extend our heartfelt thanks to the entire BFA team for their tireless efforts before, during, and after the event. Their warm hospitality and unwavering support were sincerely appreciated by all of us at Erdem Fabrics.
www.erdemfabrics.com
EVERYTHING YOU NEED UNDER ONE ROOF
It is not just new premises but a brand-new range of machinery destined for Assyst Bulmer’s showroom. The X5 single-ply table has opened digital cutting systems to younger companies with an attractive price point and Germanic approach to machine design. The new R90 Procut is a seriously impressive piece of kit, with over boasting continuous cutting operations, new knife auto sharpening systems and up to 90mm of cutting height to fill with textiles this is one serious production piece of kit. Simply put you must come and see these systems in action to appreciate the scale and volume of products they are producing.
Assyst Bullmer is creating a one-stop shop for fabric and textile cutting. As a byproduct of the company’s ethos of consultative supply of cutting machinery, the Wakefield-based company has invested in a brand-new showroom to bolster the class-leading service they offer to clients.
June 2025 marks a big flag in the ground for Assyst Bullmer as they formally open the state-of-theart showroom in Barnsley. They have entry-level single-ply systems such as the X5, the industry staple cutting system the PremiumCut and the brand new ProCut R90 Multiply system ready for clients’ demonstrations and trials. This further reinforces Assyst Bullmer as the furniture industry’s number one cutting table and CAD supplier for the UK market.
Curious to see the machines in action? Please scan the below QR code to book your personal demonstration or register your interest in the official opening of the Assyst Bullmer showroom.
Foam innovations unveiled at FCE25
Richard Harris, UK Sales Director at Carpenter Co., reflects on a successful Furniture Components Expo and details why its new products were show-stoppers.
As one of the headline sponsors of the second Furniture Components Expo, which took place during March at the Telford International Centre, foam manufacturer Carpenter displayed new product innovations, met with high anticipation from visitors.
“Our stand was busy with both current customers and new contacts, experiencing our latest innovations in comfort technology,” says Richard. “We showcased several new products, with the stars being Serene® Foam with Supportive Air Technology™, Podz™ mini and the Podz™ Pocket foam springs, a unique supportive foam layer and our graphite-infused Aurora+ & Celsius+ foams which allow the transfer of heat away from the body, available in both high resilience and memory foam options.
“Our innovations have been created to be sold across a range of markets, be it furniture, mattresses, bedding or leisure industries so customers can specify multiple products utilising the same technology.”
As Richard highlights, the star of the show was its Serene® Foam, which has been designed to offer the optimum in comfort and support. “It is enhanced with billions of microscopic air capsules to cradle the body, increase the level of support and aid in reducing pressure on sensitive areas,” explains Richard. “It gives an immediate comfort response at virtually any temperature, making Serene® Foam the perfect comfort layer for cushions, mattresses, toppers and pillows.
“Our new Podz™ Pocket design and the Podz™ mini are available in our full range of foam grades offering enhanced support and performance when used as a base or comfort layer in a mattress, as a unique layer in a topper, in a pillow core or as part of our comfort cushioning range. The Podz™ Pocket and Podz™ mini are ergonomically designed to give a luxury feel, deliver excellent durability, respond to body movement and minimise motion transfer.
“The Podz™ mini offer the benefits of spring-like support, while the Podz™ Pocket give immediate comfort response and have the advantage of a firm edge to edge support on the sides of the mattress. Both designs are easily recyclable at the end of the product life without the need to segregate multiple component materials.”
Carpenter has also designed a range of foam cushions using the Podz™ Foam Springs, as a wrap or as a core and using different grades in their construction, with the options endless and suitable for use in the upholstery and leisure markets. Mattresses have been developed using the Podz™ mini as a top layer or transitional layers within the product design, while the Podz™ Pocket may be used as a base layer for support or as a comfort middle layer. “All we need to know is the desired feel and the comfort level to develop a mattress to suit the customer’s requirements,” Richard adds.
“Our graphite-infused foam has been developed to help control the sleep environment. Both Aurora Foam+™ and Celsius+™ Graphite Foams offer an improved transfer of heat in thermal conductivity testing when compared against a standard polyether or memory foam which can lead to a cooler environment. Aurora +™ Foam is a high resilience foam which gives superior support and durability and has open cell technology for increased airflow. Celsius+™ Viscoelastic foam will contour to the body for personalised comfort and help ease pressure on sensitive areas. Both
Carpenter Podz™ m ini
foams are melamine-free and are ideal for mattress, bedding and cushioning applications.”
Carpenter continues to develop and create new products as its success is based on technical innovation, exceptional product quality and outstanding customer service. Carpenter’s R & D teams, based in Richmond, Virginia, and Wetteren, Belgium, are continually pushing the boundaries while looking for future innovations with the focus on making comfortable products.
Carpenter is also fully aware of the need to be more sustainable and has just received planning permission to build a one mega-watt solar panel farm, as Richard reveals: “This will comprise of 1,800 panels and will generate up to 12% of the electricity used at our Glossop Branch. We are also committed to developing more sustainable foams through the mass balance approach, where the fossil fuel is replaced by alternative feed-stock, whether it be bio-circular (cashew nut shells) or circular waste at the start of the chemical process.
Our innovations have been created to be sold across a range of markets, be it furniture, mattresses, bedding or leisure industries.
“The advantage of mass balance foams is that the performance, feel and durability are the same as our current grades and can be produced in most of our foam ranges. We’re working towards ISCC plus accreditation as a chain of custody to offer the customer documented evidence that the foams have been produced from a more sustainable source.”
Furthermore, Carpenter also recycles all its trim foam used in the manufacture of its product range and takes back trim from its customers to be recycled into either ReBond ™ Foam or carpet underlay.
“We’ve had a very successful show and look forward to more exciting developments during the year,” said Richard. “If you’re interested in reviewing our range of products, please send an email to sales.uk@carpenter.com to find out more.”
www.carpenter.com
Carpenter Graphite Foam
Carpenter Podz™Pocket
Why Halogen FR Treatments are Important for Full Compliance
Jag Sandhu, Director at Tokyo Fabrics, talks about the importance of its continued use of Halogen FR treatments and why quality and safety should never be compromised.
Earlier this year at the January Furniture Show 2025, furnishing fabrics supplier Tokyo Fabrics displayed an array of new products, designs and innovations. Alongside this, an ‘Urgent Notice’ was also a key highlight, emphasising the company’s strong belief in the importance of Halogen Fire Retardant treatments.
Despite the rise in Halogen FR costs, which have risen to their highest in 30 years, Tokyo Fabrics maintains its commitment to using Halogen FR. Understanding the implications and potential consequences, the company is led by the science and fact-based results, hence the use of Halogen FR as opposed to halogen-free FR
alternatives. “We will not gamble on safety, gathering and collating market intelligence, coupled with our four-decade experience, we know that halogen-based application is the clear leader when it comes to FR performance, outperforming halogenfree in numerous clinical tests,” Jag said.
“There are fundamental problems surrounding Halogen-free FR options in the marketplace, which weigh heavily on our minds from a moral and ethical perspective. Until these issues are thoroughly investigated, addressed and resolved, we refuse to compromise our end users,” Jag continued. “For me, when you talk about a quality issue it can be subjective of course, in how people quantify different levels of quality standards and practices, however, from a compliance and safety standpoint, there’s no compromise whatsoever.
“The response has been very encouraging, we continue to engage and educate our customers about the differences in detail, which backed by intelligence and hard facts demonstrates our fierce pursuit of achieving absolute fire-retardant compliance.”
Not being under any illusion regarding the cost, Jag said that the core ethos of the business is to deliver excellence without compromise and maintain its strong core legacy, which it has built over the last 40 years, evident by the fact that if Tokyo Fabrics were to switch to a halogen-free FR formula, the company would make a saving of £60,000 per week – an annual saving of £3million.
“For us, whilst our profits may be getting impacted, our quality is not compromised,” Jag said. “Despite shouldering significant rising costs of Halogen FR, we believe it’s a sacrifice necessary for the peace of mind that underpins our robust track record. Our loyalty to our customers is paramount, demonstrating our commitment to their trust and satisfaction.
“Halogen-free is a lot more lucrative
There are serious concerns surrounding current
from a pricing perspective,” adds Jag, “it’s a lot more feasible and easily accessible, however what we’re finding is that the end customers product is compromised, unbeknown to them. All they feel is an applicant to the back of the fabric, so naturally they believe there’s a robust fire retardant guaranteeing the best FR performance, but the reality is halogen-free is increasingly being applied due to cost saving.”
Continued evolution of safety is crucial, as is the increase in industry-wide awareness. “With halogen-free, it’s not that it doesn’t comply with FR regulation, and we acknowledge it does, but the debate is the level of compliance,” Jag said. “Halogen is like a first degree at university, whereas halogen-free is like a 2:2 – still a pass but not at a greater level. It’s about educating the customer to know the difference between passes and make them interested to want to explore further. So, are we moving backwards in safety, or are we moving forward in terms of performance?”
Jag also explained: “The second key point is the issue relating to halogen-free FR, which is the foul odour. I’ve seen numerous complaints from consumers on websites about those garlic or cheese odours from products. The red phosphorous used in the halogen free as a fire retardant in its original form has an unpleasant odour, so a neutralising chemical is further compounded in order to mask the original foul odour. This however, has notably caused issues under particular circumstances, whereby certain warm spaces and/or damp surroundings react to it and cause an even concentrated foul smell – which is what many consumers have experienced.”
Jag raises an interesting question and is aiming to continue the education journey within the industry, hoping to potentially raise the bar entirely in the use of FR treatments as standard. One area Tokyo Fabrics is already evolving is through testing. Jag said: “Whilst the British regulation requires two 20 second flame test, we do two 20 second flame tests followed by one 25 second and another 30 second test, showing we go above and beyond on our FR journey. The extra testing adds an extra string to our bow.”
Adding to Tokyo’s ongoing progression is the continuous investment across the business. The company has invested several million pounds into retardant machinery and is extending its factory footprint with a third site, expanding its capacity by another 100,000sqft – investing around £8-10million, which is all self-funded. “All our investment is organic, and it’s something to be proud of as we have paid up front in full for all our assets,” Jag said. “We’ve also invested in a new showroom, which is set to be unveiled this year. We’re excited to keep growing and one of the biggest statements I can make is that we currently carry 30 million plus meters in unsold stock. Our stock has a value of more than £100million and I’m confident in saying I don’t think there is anyone in our industry holding as much as we do.”
In terms of new products and designs, Jag kept this area close to his chest but was quick to pay testament to his family on the constant growth and success of the business, as well as its loyal customers. “We’re so very lucky to have my father in the business, who is 80 years young. He’s been, and continues to be, a big inspiration for our family and entire organisation – he is actually highly respected in all communities too.” Jag’s father Tarsem Singh Sandhu spearheaded a movement that saw Sikhs working on Wolverhampton’s buses win the right to wear a turban at work over 50 years ago. This has been documented and archived by BBC News and other media outlets. His story has also been published in a book ‘Transport & Turbans’.
Prior to this, Sikhs would shave and cut their hair in order to work on Wolverhampton’s buses. However, refusing to remove his turban or shave his beard,
Tarsem Singh Sandhu campaigned against the uniform rules and sparked a dispute that went on to change legislation about religious expression at work. “I’m grateful to my father whose legacy and principles underpin the ethos of Tokyo Fabrics, shaping the company into what it is today,” Jag said.
Concluding on a final note on the topic of FR, Jag added: “We firmly believe that prioritising safety and quality is not just the right thing to do, but it is also a testament to our dedication to the customers we supply – we thank you for your understanding and continued support.”
LEGGETT & PLATT SET TO IMPRESS
Leggett & Platt International Bedding is set to impress at Interzum 2025, taking place May 20-23, with a lineup of groundbreaking sleep solutions.
Leggett & Platt International Bedding to Showcase Cutting-Edge Innovations at Interzum 2025.
The company will display ActivEdge®, a spring perimeter system designed to enhance durability and support, along with expanded range and application potential of its NanoCoil®, a responsive low-profile comfort layer aimed at boosting comfort performance, coil count, and preventing sagging.
Attendees can also experience Jo3y®, a next-generation innerspring system with coil-within-a-coil technology for personalized comfort, and VariableRate Smart Coils, offering softness and immediate support through advanced spring geometry.
Further advancing mattress design, Leggett & Platt will provide an upclose look at Multi-Layer Anatomic Zoning, ensuring precise comfort through strategic coil placement, and CombiCore™, which enhances airflow, motion isolation, and overall sleep quality.
Rounding out their showcase is Fusion™, a line of Kayfoam® specialty foams infused with temperatureregulating additives such as gel, graphene, and copper, designed to release excess heat and optimize thermal management.
Those in attendance can expect to see cutting-edge bedding advancements that push the boundaries of comfort, support, and sleep technology. Additionally, Leggett & Platt’s family of comfort companies will all be showcasing in Hall 9 – creating a unified, customer-centered opportunity to experience the collective capabilities and expertise of the Company in one immersive stand.
To view these products and more, visit Leggett & Platt International Bedding at Interzum 2025, Hall 9.1.
interzum 2025
FROM 20 TO 23 MAY 2025, INTERZUM WILL TAKE PLACE IN COLOGNE. WE TAKE A LOOK AT WHAT VISITORS CAN EXPECT TO SEE.
Sustainability will remain the overarching theme for interzum, guided by its central message, Rethinking Resources: Circular and Biobased Solutions. The trade fair will focus on material cycles and innovative biobased materials. Resource-efficient production processes are crucial to the industry’s future, and this key topic will feature prominently in both the exhibitors’ presentations and the event programme.
Companies from the furniture and interior construction sectors will be represented at the trade fair, including names such as A. & H. Meyer, AGRO International, Albrecht Bäumer, Alvic, American Hardwood Expert Council (AHEC), Arpa, Arturo Salice, Bachmann, BekaertDeslee, Blum, Bock 1, Boyteks Tekstil, Donati, Dürkopp Adler, Egger, Englander, Evoline, FGV (Formenti e Giovenzana), Finsa, Fritz Becker, Global Systems Group, Global Textile Alliance Belgium / Love Home Fabrics, Gruppo Grassi, Häfele, Hera, Hettich, Impress Surfaces, Ivars, Kastamonu, Lamigraf, Lava, Leggett & Platt, L&S, MattressTek, OMP, Pfaff, R. Ostermann, Samet, Saviola, Schattdecor, SIMALFA ALFA Klebstoffe, Spinks, The Vita Group, Titus, Unilin Panels, VauthSagel, Vefer and Wilfried Koch.
For Leggett & Platt International Bedding, it will showcase cutting-edge innovations, with a lineup of groundbreaking sleep solutions. The company will display ActivEdge®, a spring perimeter system designed to enhance durability and support, along with expanded range and application potential of its NanoCoil®, a responsive low-profile comfort layer aimed at boosting comfort performance, coil count, and preventing sagging.
The impressive level of registrations shows how big the anticipation surrounding interzum is within the industry.
Meanwhile, US mattress brand Englander will show for the first time at interzum, citing a “unique” opportunity to grow its brand internationally with quality licensees. According to Englander President and CEO Lou Paige, the brand has a strong group of international licensees in 19 countries spanning the globe and plans to add to that growing team from the show. Paige is also hosting a special event for this network of international licensees focused on marketing, new product launches and future growth on Wednesday 21st May.
Spinks is showcasing a number of its innovations at interzum and visitors can experience its spring technology through a curated selection of seating and mattresses – even the chairs at the stand will showcase its signature springs, letting guests feel the comfort from the moment they sit down. Also on show is MattressTek, which makes programmed automation machinery for the mattress and bed manufacturing sector, including product and component processing and material handling, to prevent and solve problems, streamline and maximise production.
As for BekaertDeslee, a mattress fabric and covers specialist, it is building on the momentum of previous successful exhibitions and looks forward to unveiling its latest innovations and technologies. Attendees will have the opportunity to explore BALANCE, its newest design collection, which embodies harmony, well-being, and sustainability in sleep environments.
TiMOTION specialises in smart electric motion solutions designed to take relaxation to the next level. Its actuation systems seamlessly integrate into recliners, sofas, comfort beds, and even kitchen applications—bringing effortless adjustability and next-level comfort with just the push of a button. Furthermore, ALVIC, a Spanish company in the manufacture and distribution of panels and components for the kitchen, bathroom, office and home, will be celebrating its 60th anniversary by unveiling the New Collections for 2025 and presenting its latest technology launches for its sustainable surfaces, highlighting the new generation of its Zenit 3.0 range, as well as, its new range of Compact laminate.
“The impressive level of registrations shows how big the anticipation surrounding interzum is within the industry, despite the continuing global economic and social challenges,” says Maik Fischer, interzum’s director. “As the world’s leading sector platform for innovation and commercial success, the event is set to be a pivotal gathering for international suppliers yet again. The trade fair will reflect the industry in its full diversity and depth.”
TICKETS FOR INTERZUM ARE AVAILABLE AT: https://www.interzum.com/en/trade-fair/tickets/buy-tickets/
THE EVOLVING LANDSCAPE OF AI: WHAT TO CONSIDER…
Natalia Samodina, Client Legal Director at law firm The Legal Director, talks about the evolving legislative landscape of artificial intelligence (AI) and highlights some key points to consider.
AI is suddenly everywhere, becoming the buzz phrase de jour. Picking up on Presti’s April article, I’ve decided to explore the legal issues surrounding AI in the industry.
Whenever I hear “AI,” I think of intense scenes from Avengers: Age of Ultron, where AI turned on humans. Ten years ago, that felt sci-fi but now AI changes life in non-menacing ways - from FitBits to smart homes to AI robotic baristas (yes, I’ve used one).
In the furniture industry, AI can already assist in design, sales, marketing, and inventory management. And tomorrow we can perhaps expect AI-powered assembly lines and driverless delivery vans.
As amazing as that sounds, the commercial use of AI must be carefully managed due to its “black box” nature and the legal and ethical challenges it presents, which current laws and regulations don’t address.
Here are some key considerations.
COPYRIGHT AND DATA PROTECTION
The UK government is pursuing a strategy, documented under the “AI Action Plan” to ramp up AI adoption to drive economic growth and establish UK as a global AI hub.
However, as AI development rests on the ability of AI systems to be trained by the so-called “web-scraping”, extracted copyrighted materials might form part of the analysed data. Without proper licenses from copyright holders, using AIgenerated outputs may lead to copyright infringements.
In order to balance the competing interests of AI developers and copyright holders, the government’s 2024 consultation invited views on its intent to introduce:
• a text-and-data-mining copyright exception (“TDM exception”) which would allow AI developers to use TDM for any purpose (currently prohibited for commercial use); coupled with safeguards for copyright holders to ensure control over and payment for the use of copyrighted data by AI developers.
Despite a strong pushback to a TDM from the copyright holders, the government has decided to proceed with the TDM exception for any purpose without the right of a copyright holder to opt-out of the mining. This decision remains highly controversial, and corresponding legislative developments will need to be monitored.
It is worth noting that copyright use is a two-way street for furniture designers: they might like to use AI to boost their design process but their own copyrighted designs could be web-scraped through for AI training.
In addition to a copyright issue, any personal data that feeds the AI systems must be processed in line with UK GDPR (and other data protection laws for companies operating internationally), in particular by ensuring that (i) data used by AI is properly obtained and its use is permissible; and (ii) data protection policies and privacy notices accurately reflect the use of AI systems.
While AI offers transformative potential for the industry, it also presents significant legal challenges. ”
AI REGULATORY OVERSIGHT?
On 4 March 2025 the Artificial Intelligence (Regulation) Bill (the “AI Bill”) was re-introduced to the Parliament for the second time, having originally been tabled prior to the 2024 general elections.
The AI Bill proposal, signifying persistent concerns over the risks posed by AI, suggests the setting-up of a centralised statutory AI authority to apply cross-sector and a set of codified principles for the ethical use of AI.
If passed as is, the AI Bill would align UK AI policy with the EU AI Act, imposing enforceable obligations on AI developers and deployers, which would constitute a significant departure from the government’s resistance to regulatory oversight – in which regard its approach is aligned with that of the US.
Given recent geopolitical and trade tensions between the US and UK, US and EU, it’s uncertain which approach will prevail.
UK companies operating internationally would have to keep an eye on AI usage regulations in multiple jurisdictions, and the relevant provisions might diverge (as is currently the case with the EU).
AI DEVELOPER LIABILITY
For a user of an AI system developed by a third party, an important issue would be allocating liability in the event the AI system malfunctions. It is not presently known how AI arrives at a decision (this is routinely referred to as AI’s “black box” nature). As such, it can prove challenging to understand who is liable when something goes wrong. It is worthwhile investing in a robust contract with the AI developer which would adequately protect the user.
EMPLOYMENT
AI’s impact on the workforce is hotly debated, especially regarding job displacement. Although automation has already reduced the need for employees engaged in repetitive tasks like call centres and customer service (e.g., Google, Klarna and Ikea), AI engineers and maintenance workers are in high demand due to the novelty and complexity of AI systems. Despite rapid AI development, highly skilled workers like engineers and designers will remain essential for quite a while yet.
Separately, UK companies are increasingly using AI in the process of hiring and firing, while there’s no UK legislation specifically for AI in the workplace. This situation presents several issues (including those of possible bias, discrimination and data privacy), but changes might be on the horizon with the proposed Artificial Intelligence (Regulation and Employment) Rights Bill (the “AI Employment Bill”).
The AI Employment Bill seeks to address the legal and ethical challenges posed by the increasing use of AI in the workplace and focuses on regulating employers’ use of AI systems and promoting the safe and fair deployment of AI in the field of employment and HR practices.
The AI Employment Bill is at an early stage of the legislative process, and at present it is unclear whether it progresses to become law, and in what form.
CONCLUSION
While AI offers transformative potential for the industry, it also presents significant legal challenges. As laws emerge and potentially proliferate, proactive measures, such as adopting clear AI policies and staying informed about legislative developments, will be crucial in successfully navigating these challenges while harvesting all of the advantages that AI will offer.
If you would like more information, please give Natalia a call on 07747131233 or drop her an email at
natalia.samodina@thelegaldirector.co.uk.
www.thelegaldirector.co.uk
What’s fashionable in furniture FEATURES
Amthal Karim – Head of Design at Furniture And Choice – shares her monthly overview of on-trend styles and interior looks currently inspiring furniture buyers.
Modular sofas were the highlight in seating innovation at Milan Design week last month. While it may seem that luxury goods and sustainability are top of the list for Gen Z customers, the evidence shows that in fact it’s long-lasting practicality at a reasonable cost that appeals. So, whether renting or purchasing, the rise in popularity of modular sofas is being driven by strong demand for multi-functional, adaptable furniture — and of course style.
The modular sofa has notably evolved since originating in the 1970s. Gone are the uncomfortable boxy arms, dated padded sections, high back and corduroy upholstery. Today the appeal of modern designs is more about combining architectural interest, visual appeal and form. Contemporary
Bailey L-shape sofa Baltimore Corner
modulars deliver on visual aesthetics and the ability to adapt a seating arrangement in minutes. Sinuous curves combine with low-slung backs to create fat, cosy shapes that are super comfortable — enveloping the body — it’s no longer about sitting on the sofa, it’s about lounging in it.
Inspired by a combination of trends, high-end sofa designers are now taking modular sofas to the next level. Tufting is big news — timeless upholstery reinvented with exaggerated bubble-shapes reminiscent of the 1970s. And the return of raw materials in furniture design has given way to sofas inlaid with wooden accents, or entire floating platforms for cushions to sit on so tables can be built seamlessly into the frame.
These contemporary modular sofas adapt and exaggerate the best features of recent design. For example, the traditional L-shape sofa has been augmented with multiple chaises so that everyone can put their feet up — modular sofas are so often now seen in fashionable cinema room seating. This adaptability has led to new formats such as u-shapes, and the introduction of curved sections have allowed customers
The modular sofa has notably evolved since originating in the 1970s. ”
to create linear or semi-circular arrangements — unique personalisation of their interior space.
Undoubtedly, the modular sofa revival re-imagines every element of its original 1970s counterpart in the best way. It seems that Gen Z customers really know what they want, and that’s design that doesn’t just look good but also enhances their lifestyle.
FEATURES
THE BIG QUESTION
This
month we’re asking retailers:
How important is regular staff training for your business and what actions do you implement?
Linthorpe Beds
Regular staff training is essential for our business to ensure we stay competitive and deliver the highest standards of service. It keeps our team up to date with the latest product knowledge, manufacturer guidelines, and in-house procedures, allowing us to operate efficiently and confidently. By investing in ongoing training, we enhance staff expertise, reduce errors, and maintain consistency across all areas of our work— ultimately driving customer satisfaction and business growth. We implement this through a combination of refresher training sessions, arranging reps and agents for in store product training, and regular updates from manufacturers and internal teams. This ensures that everyone remains informed, skilled and aligned with company goals and standards.
Dreamland Bedding Centre
We view education not simply as a function of operations but as a foundational pillar of our business philosophy. Continuous learning underpins every aspect of our organisation—from customer service to leadership development—and plays a vital role in shaping our culture, enhancing performance, and future-proofing our workforce.
We recognise that training is most impactful when it is consistent, supported, and personalised. To that end, we allocate up to one full day per week for staff training and development. This commitment is offered across all levels of the business, regardless of age or tenure. By investing this time, we communicate clearly that our people are not only valued—they are recognised as vital assets to the future of Dreamland.
Understanding how our team learns is the first step. We utilise diagnostic tools such as the Myers-Briggs Type Indicator and VARK assessments to better appreciate individual learning styles and cognitive preferences. We offer a wide range of qualifications—from entry-level vocational training through to Level 7 postgraduate programmes. Working closely with a network of providers, we identify opportunities that align with both business needs and individual aspirations. Whether someone is seeking to refine product knowledge, pursue leadership ambitions, or develop wider business acumen, we are committed to enabling that growth.
Within the bed sector, product knowledge is critical. All staff start by completing the NBF training course, and we go far beyond this baseline. Every external training opportunity made available to retailers has been undertaken by our team, and we regularly invite manufacturers to deliver specialist in-house sessions. This dual approach ensures that our staff remain confident, competent, and commercially aware.
At Dreamland, training is not a checkbox—it’s a commitment. It drives excellence, inspires loyalty, and affirms our belief that when you invest in people, they repay that investment tenfold. In short, our team is our greatest asset—and we treat them accordingly.
Elphicks M6 Bed Warehouse
Regular staff training is very important for Elphicks. It helps our team stay knowledgeable about product features, design trends, and customer service best practices. In a retail environment, the ability to guide customers with confidence and offer expert advice makes a big difference in the overall experience and sales performance. We implement a mix of training methods, including hands-on product knowledge sessions, customer service workshops, and regular refreshers on store policies and safety procedures. We also make sure new staff receive thorough onboarding, and we encourage ongoing learning by sharing updates on new arrivals, promotions, and industry trends.
In addition, we always like to send our staff on training courses provided by our suppliers, often held at their factories. This gives our team firsthand insight into how the furniture is made, the materials used, and the craftsmanship involved—knowledge they can pass on to our customers with real enthusiasm and credibility. Investing in our team’s development helps us maintain a high standard of service and keeps our staff motivated and engaged.
Fairway Furniture
A business that doesn’t invest in training its staff is set-up to fail. Too often, it’s easy to focus solely on selling teams in retail businesses, but the need to maintain and develop people is crucial across any business. We use a range of specialist external trainers and peer-led learning to provide a regular programme, whether that be in sales, distribution or administration. We also actively support those staff who have professional qualifications in maintaining their CPD requirements.
Regular staff training across the business is vitalwhether that be familiarising the team on newly launched collections and products from our suppliers, important regular health & safety training for our operational staff, expert-led sleep-focused training for our sales and customer service teams, or individuals across the business qualifying as Mental Health First Aiders. We also offer the team opportunities to take time out to learn new skills related to their roles and leadership skills training.
Regular staff training is absolutely vital to our success. As a family-run business, we pride ourselves on offering expert guidance to our customers, helping them navigate the complexities of choosing the right bed. Continuous training ensures our team stays knowledgeable about the latest products, technologies, and sleep trends. We implement structured product updates, customer service workshops, and supplier-led training sessions to keep our staff sharp and confident. Our customers trust us to lead them to the best solution — and that trust is built on the expertise we refresh every day.
CFS
Staff training has always been a key part of running things at CFS, not just as a box-ticking exercise but as a practical, day-to-day priority. We’re a hands-on business, and with the type of products we sell, especially our highend lines, our team must understand the details, not only how things are made, but how they’re cared for, delivered and used in real homes.
We don’t believe in sending staff off for a course once a year and calling it done. Most of our training happens inhouse and, on the floor, where it’s relevant. If something new comes in, whether it’s a product range or a material we haven’t worked with, we’ll walk the team through it ourselves. That includes the warehouse and delivery crew, too. Everyone needs to be on the same page because our service doesn’t stop at the sale.
We also find that the best training happens through conversation. We talk a lot as a team. Issues, feedback, good or bad, all get brought up and shared so we’re learning as we go. It keeps things grounded and actually useful. In short, training at CFS isn’t an event, it’s just part of the culture. We keep it simple, relevant and ongoing.
FURNITURE VILLAGE
Furniture Village detailed its latest progress on sustainability within its most recent results. For the year ended June 2024, total sales reached £348.9m, with order intake up 3% on a like-forlike basis in 2024. EBITDA resulted at £16.3m, up from £15.8m, while margin improved from 46% to 47.8%. The business ended the year with a cash balance of £40.6m, up from £35.2m.
Regarding its eco-efforts, Furniture Village has signed up to the British Retail Consortium Climate Action Roadmap, which is the retail industry’s commitment to deliver net zero in their own operations and the products they sell by 2040. “We are currently on track to deliver on our own commitment to be net zero,” the retailer said.
The business continues to monitor consumption on a monthly basis and remains committed to implementing additional efficiency opportunities as they arise. “All our new stores have been entirely illuminated by LED lighting since 2015 and in 2022/23 we replaced fluorescent lighting with LEDs at five additional stores,” Furniture Village said. “During 2023/24, we successfully converted 11 stores to full LED lighting with 20 more stores similarly converted by the end of Q1 2024/25.
“In addition, three of our fulfillment sites are fully illuminated by LED lighting and we are working o what is required at the remaining eight fulfillment sites currently using incandescent lighting in order to upgrade these to 100% LED lighting and bring the same energy efficiency benefits to this side of the business and complete our entire estate’s transition to full LED lighting.”
In the next part of our ongoing sustainable series, furniture retailer Furniture Village and Flair Furniture, a Yorkshire-based furniture retail group trading as Bed Kingdom, both share its latest sustainability updates.
During 2023/24, we successfully converted 11 stores to full LED lighting with 20 more stores similarly converted by the end of Q1 2024/25. – Furniture Village
In October 2024, Furniture Village renewed its electricity supply contract for a period of two years with the supply again purchased via Renewable Energy Guarantees of Origin. “We are also working with our energy consultants in relation to subscribing to a web portal solution that should enable almost immediate access to consumption data in order to better monitor our use and identify potential issues/opportunities.”
Furthermore, the business has continued to renew its entire car fleet to electric, which contributes to maintaining low emissions. The retailer said: “Following on from the work we did last year, replacing vehicles to achieve better fuel efficiencies, we continue to improve our telematics, with enhanced feedback on driver behaviours. This has helped us identify improvements in road speeds, awareness, braking techniques and idling times, thus reducing our carbon footprint event further.
“We have made productive steps with electric commercial vehicles by trialling vehicles from two manufacturers. We are about to commence trials with two more manufacturers and are excited to be close to making the step into commercial electric vehicles for home delivery in Furniture Village.”
FLAIR FURNITURE / BED KINGDOM
Flair Furniture, a Yorkshire-based furniture retail group trading as Bed Kingdom, was recently named one of Yorkshire’s fastest-growing companies, featuring on this year’s regional Ward Hadaway Fastest 50 list.
The Fastest 50 list celebrates the region’s fastest-growing businesses, with Flair Furniture securing its place thanks to significant growth and strong financial performance. Bed Kingdom was also named in last year’s list but has significantly climbed the rankings this year and is listed at 18th place out of 50 after achieving an average turnover growth of 50.77% – climbing from 45th position in 2024.
“The past few years have been a period of growth for Flair Furniture and Bed Kingdom. We are thrilled to be recognised in the Ward Hadaway Fastest 50 Awards,” said Ashley Hainsworth, Managing Director of Flair Furniture. “In recent years, we’ve also been able to reinvest in the business and open a new warehouse in Heckmondwike that enables us to hold more products in stock and significantly speed up customer deliveries. We’ve also been able to create new jobs in the region and expand our product offering into living room furniture and sofas.”
The furniture group is also increasing its focus on sustainability – working with more European suppliers to minimise the carbon footprint of products and expanding its Noomi range, which features FSC-certified products made from ethically sourced Scandinavian pine.
We are going to expand and invest in developing other sustainable bedding.
– Bed Kingdom ”
“Like many others we are adapting our packaging for all of our products to remove polystyrene completely,” the company added. “We are offering the customers the option for furniture repair where possible instead of just simply replacing items. The warehouse has recently made changes to reuse and recycle palettes to significantly reduce resource usage.
“Every Noomi order (Bed Kingdom’s range of sustainable range of FSC-certified bedroom furniture) protects five trees with One Tribe. With the success of the Noomi mattresses now being one of our most popular offerings - we are going to expand and invest in developing other sustainable bedding items such as toppers, and pillows.”
The e-commerce retailer also plans to install solar panels at the warehouse to sustain the building’s energy supply and will invest in a fleet of electric delivery vans in the near future.
Homemovers Report
House sales and homemovers play a significant part in boosting the furnishing industry. We take a look at how the housing market is changing through the new TwentyCi Property & Homemover Q1 2025 Report.
According to the latest research, the TwentyCi Property & Homemover Q1 2025 Report found that there were 451k new properties listed for sale during the period - the highest in the last seven years – driven by strong growth in properties priced between £350k to £1m.
Demand for properties in 2025 is 9.3% higher than Q1 2024, with 326k sales agreed. Growth is observed across all UK regions, except Northern Ireland. Meanwhile, the supply of new instructions is up by 3.7% compared to Q1 2024. “We are now consistently averaging c425k per quarter which can be considered closer to the volume seen in a “normal” market,” the report states.
The East Midlands recorded the highest percentage of sales agreed at 14.2%, followed by the North West at 13.7%, with Wales and the East of England sharing third spot at 12.4%. In terms of major cities, Manchester led significantly with a 16.4% increase in sales agreed, followed by Newcastle upon Tyne at 12.5%. Scotland experienced more modest increases with Glasgow at 2.1% and Edinburgh at 1.9%.
Furthermore, the average time to get a sale agreed on a property has increased to 84 days in 2025, while the average time to exchange in the UK increased to 4.3 months. Exchanges are up by over 24%, with a significant number of these transactions will have been driven by the change to the stamp duty threshold that came into effect on the 1st of April. Detached houses are particularly in demand, with a 12.8% increase in the demand-to supply ratio compared to the previous year.
However, fall through volumes are also increasing, up by over 20%, which could be a direct consequence of the Stamp Duty change, with many sellers “abandoning” a transaction if the deadline for completion could not be achieved.
Shifting the focus to housing prices, the average asking price of residential properties for sale across the UK has remained static at £434k. There are regional variations where the North-East saw the largest increase in instruction prices, while Inner London experienced a decline.
As for the renting market, the continued duress of the sector is well documented through a combination of stock shortages, increased rental costs, and landlords exiting the market. New instructions are flat at +0.7% with let’s agreed up 6.7% and properties let marginally down by 0.5%. Based on the rental stock available, the average asking price is now £1,767 per month.
While Outer London led with the highest increase in lets agreed at 16.1% in Q1 2025 compared to Q1 2024, Inner London saw a more moderate rise of just 3.2%. The north of the country performed well, with the North East seeing an increase of 13.6% and Scotland experiencing a growth of 11.3%. Similar to the sales market, Northern Ireland was the only region to report a decline, which stood at 1.6%.
Scotland’s growth is evident when examining major cities, as Edinburgh came out on top, having experienced a significant increase of lets agreed at 19.7% year-on-year. This was followed by Birmingham, which saw growth of 16.1%. The only major city to observe a decline was Norwich at 0.7%.
“The persistent imbalance between demand and supply continues to be a major factor driving rental rates,” the report said. “Tax and regulatory changes, including the upcoming Renters’ Rights Bill, have led many landlords to exit the market, exacerbating stock availability issues. Those landlords who remain are passing on the burden of higher interest rates and energy costs to their tenants through rent increases.
“Our analysis of Q1 2025 reveals a private rental sector (PRS) that is in crisis. Supply of properties newly to
let fell by 1% in the quarter compared to the prior year and is now 22% lower than the pre-pandemic year of 2019. It’s an unrelenting struggle for prospective tenants looking for a new property to let. The volume of all properties to let has hit yet another all-time low, with just 284k properties currently available across the whole of the UK. This is 18% less than Q1 2024 and 23% lower than pre-pandemic 2019.”
Reverting back to property sales, the South East was identified as the most challenging area to sell a property, with Scotland being the easiest. However, the result does not consider the regional price, with the average property listed for sale in Scotland in Q1 2025 is £232k, compared to £494k in the South East. “So, in terms of asset worth, the South East is a more appealing place to own a property, despite the difficulties of selling,” the report added.
The report also found that homemovers in 2025 are more affluent, more mature and earn comparatively higher incomes. When examining location changes, in general, accessible rural areas have become more important for the 2025 homemover, and this is at the expense of urban areas and remote rural areas. Looking regionally, there were more homemovers in the east of the UK. Those in the East Midlands are over 9% more likely to relocate in 2025, with the East of England exhibiting an increase of over 5% from last year. Conversely, home moves in 2025 have become significantly less likely in Scotland, with Northern Ireland, Wales, the North East and London also experiencing a decline in prevalence.
In Q1 2025, the UK property market saw the highest number of new listings in seven years.
”Colin Bradshaw, CEO at TwentyCi, said: “In Q1 2025, the UK property market saw the highest number of new listings in seven years, with strong demand driving a 9.3% increase in sales compared to Q1 2024. Detached houses were particularly sought after, while the average time to achieve a sale and to exchange both increased. Rental stock availability dropped by 16% year-on-year.
“In general, there are reasons for optimism but the key questions ahead are what will be the impact of global trade on the UK economy and moreover the impact on employment futures and how mortgage lenders react in terms of lending policy. Frankly, I have no idea, but with interest rates forecast to fall I suspect cautious optimism will serve us well.”
Best Selling Property by UK Region
Scotland
North East
Yorkshire and The Humber
West Midlands
North West East Midlands
Outer London East of England
Property Sales Status
New Instruction
Sale Agreed
Exchanged Fallen Through
Price Changed Withdrawn
Location of Homemovers by Region
UNDER PRESSURE?
Joph Young, qualified Insolvency Practitioner with over 20 years’ practical experience at Leonard Curtis, shares an insight into pressures a business may face, signs to look out for and the different options available if becoming insolvent.
WHAT BUSINESS PRESSURES ARE YOU SEEING?
The companies we are advising are typically dealing with historical debt and are therefore susceptible to fluctuations in their sales pipelines. Companies with a high number of employees are especially vulnerable at the moment, with the increases in the national insurance contributions and the minimum wage having a major impact. When you consider a lot of these businesses are running on tight margins, it can be the straw that breaks the camel’s back.
There is usually a combination of historical financial issues, sector specific issues, one off events, competing technical advances that are too great to overcome, or simply changes in customers’ buying behaviours and the challenges of competing with cheaper imported alternatives.
In recent months the Government has provided HMRC with additional resources in an effort to focus on the collection process of unpaid taxes.
This adds to the pressure on an already struggling business. Our specialist timeto-pay (TTP) team meet with clients facing these issues, then contact HMRC on their behalf to assess the prospects of TTP. Their skillset is in negotiating these arrangements with HMRC and other key creditors, with a strong track record
of agreeing longer-term or more complicated arrangements, even in cases where the client has already been turned down. They can also help get in place interest free unsecured loans from Redundancy Payments Office to fund redundancies.
WHAT ARE THE WARNING SIGNS?
THERE ARE SEVEN KEY THINGS TO BE AWARE OF:
1 Don’t bury your head
It’s very easy for any business manager to fall into the ‘hoping for the best’ trap, as business owners are naturally optimistic, and the alternative is too terrible to contemplate. It’s essential to take stock of the reality of the situation, including external factors such as what is happening in the market, then bring the management team or trusted advisors together to review the strategy and decide what needs to change. This needs to be done at an early stage of any distress. It is worth saying that even if a formal insolvency process becomes necessary, it doesn’t always mean the end of the road. Our focus is always to go forward with purpose whatever that looks like for a business owner.
2 Forecast, and then challenge it
Regular forecasting, particularly cashflow, is extremely important for any business, not just for survival, but also to identify opportunities for growth. Once projections have been pulled together - for both best and worst possible scenarios – they are an extremely effective guide to developing long-term strategy and managing day to day operations. Take time to regularly review and challenge your forecast to work out how you can bridge any gaps in your cashflow.
3 Act quickly when you see trouble ahead
The longer it takes to acknowledge difficulties, the quicker they accelerate, and the more problematic they become. If caught unawares, often by the time the ‘cashflow crunch’ hits and creditors are chasing for payment the options for remedial action reduce. It is also important to understand what your business means to you. We meet with many business owners who, when they really think about it, don’t want to spend every day fighting fires. They recognise that sometimes it is better to work for someone else. We always ask business owners what ‘good’ looks like for them and then formulate a plan to make the best of the situation.
4 Ask for help
Nobody should be afraid of asking for help, there is plenty of trusted support available from qualified professionals, including Leonard Curtis, and we have a very open-door approach. Five years on from Covid 19, times remain challenging for many businesses, but again, a greater proportion of them can certainly be saved if issues are taken on board and specialist advice sought early.
5 Be a good communicator
Once you have identified the cause of the distress and developed a plan to deal with the situation, communicating well with employees, customers and suppliers – the key people around your business – will help turn a distressed situation around. So, knowing what to say and when to say it is important and part of the guidance we can provide. This should just be a natural extension of what you would normally be doing – knowledge from communication helps understand customers’ requirements and challenges and identify early any problems with potential debtors. Being honest with employees – at the right time – to inform and reassure if you can, is fundamental – especially if there is a recovery plan involving their support or you need to manage any exits professionally.
6 Engage with lenders and creditors
The simple advice is to engage with lenders and creditors at an early stage, especially where difficult messages need to be conveyed. And, if you make a promise to pay later as part of a deferral arrangement, stick to it, otherwise, your credibility may be damaged and confidence in your ability to manage the situation is lost.
7 Don’t be afraid of insolvency
Confusion surrounding the insolvency process - and fear of repercussions from seeking advice from a corporate recovery professional - means that many owner managers often leave it too late to get help. Asking an insolvency practitioner (IP) for guidance does not automatically lead to the closure of the
business. The key thing to remember is as cashflow pressures increase your options typically decrease. So, if you call us on a Wednesday and you say you can’t pay the staff on Friday there is not much we can do, but if you see the warning signs with a three-month window, we often have more options available and time to implement them.
Our priority - and that of most restructuring firms - is always to try to save a business if possible. Where we are consulted early enough, we can often develop a practical strategy to put the company back on a steady footing. Whether that be sourcing new finance, arrange a time to pay with HMRC, make informal payment plans with creditors, start communications with creditors, or operational restructuring.
WHAT ARE THE INSOLVENCY
OPTIONS?
Insolvency options can help rescue the company, business or manage an orderly wind down of affairs. An insolvency is sometimes the right option; the last thing you want is to over engineer the wrong approach. One of the options may be a Company Voluntary Arrangement (CVA). As well as engaging creditors up-front, a CVA offers flexibility and is a helpful recovery option to address cashflow issues, provided there is an underlying viable business.
Pre-pack administrations can also be the right option in certain circumstances, and they are subject to external scrutinyparticularly where business sales to connected parties are involved. This typically follows an accelerated merger and acquisition process. This is a structured and robust sales process, which is looking to generate interest in the business from as many parties as possible. This often includes the management team. We circulate an anonymised ‘Teaser’ to potential interested parties and to various distressed investor databases and websites.
The key point is to try and generate a competitive sales process, as we are looking to maximise the asset realisations for the benefit of the creditors. This is heavily regulated and a detailed report is produced by the IP to outline the approach to the creditors. Any acquiring party - if connected to the original business – is required to obtain a further report by an external evaluator. Although this is funded by the interested party, it gives creditors a measure of comfort that a structured and robust AMA process has been run.
Make sure you take IP advice to help you navigate the correct path. Those who get it wrong could face ongoing challenges from creditors including HMRC and the Insolvency Service.
Streaming furniture content made easy
Gary Hall, Sales Manager at BigFurnitureCatalog, explains the key benefits behind a game-changing digital tool that streams products at the click of a button.
FurnitureCatalog, powered by BigFurnitureData, brings the furniture industry fully into the digital age, streaming content effortlessly to make life easier for both the retailer and supplier. Dubbed the Spotify of the furniture industry, FurnitureCatalog streams data in a way that has not been seen in the furnishings market before.
Following up from the last time we caught up with Gary and the team, FurnitureCatalog has been constantly evolving with new suppliers being added every month. “FurnitureCatalog is the streaming content management system for furniture and bed retailers,” Gary said. “The content, which is all managed, developed and maintained by our in-house experts, displays the full library of a supplier right down to the detail of fabric, product options and photos, to the retailer being able to create an order.
“The process is smooth and really user-friendly too. FurnitureCatalog provides a unique bridge where retailers can get direct access to live product information from suppliers, which is all kept up-to-date in real-time. It’s a winwin for both retailers and suppliers.
“We’re adding new suppliers as you read this article too. The platform is fast becoming a game-changer when it comes to your content management, taking away the stresses and strains of having to constantly worry if the prices are correct, or if the products are up to date.”
Furthermore, the expert team is working hard in the background to onboard new suppliers as the unique platform continues to organically grow. “You can rely on professional management of your content system, allowing you to focus on your core business activities,” Gary added.
“Instead of getting caught up in technical details like content maintenance, you can dedicate your time to ensuring customer satisfaction, sourcing high-quality furniture options, and strategizing for business growth.”
You control which suppliers you activate, giving you complete autonomous control over your content live feed.
A Pool of Data that is Simple and Easy to Use
“Accessing data from a centralised pool like BigFurnitureData is simpler and easier than from a scattered local content approach,” Gary explains. “It streamlines processes, enhances clarity, and minimises errors.
“Imagine it as a well-organised library where everything is neatly organised and categorised for you, all on tap with just a click. You control which suppliers you activate, giving you complete autonomous control over your content live feed. You will have access to a huge data pool of remotely managed content – all ready to use.
“Watch this space over the coming weeks and months as we bring you more and more suppliers. Interested in learning more? Please contact us and we’ll walk you through its functionality, step by step, so you’re ready to take full advantage of all the FurnitureCatalog benefits.”
www.bigfurnituredata.com/furniturecatalog/
Kaydian
Clifton Ottoman Bed - Lovingly crafted with a padded curved border edge headend to floor and hardwood footend feet, the Cliftons elegant silhouette really draws the eye. The spacious ottoman storage area located in the base of the bed can be easily accessed thanks to the hydraulic assisted lift system and dual lift straps. Kaydian has fitted this model with our new ‘Ottoman Safety Bar’ to prevent accidental closure when accessing stored items. Available in 4ft6, 5ft & 6ft sizes in Vogue Grey and Deep Ocean Blue Velvet and Maskat Clay fabric. www.kaydian.co.uk
Reinforced Beds
The Pentney Bunk Bed represents the pinnacle of our design and engineering expertise. Crafted with an upgraded 2.0mm steel frame, it securely holds the reinforced mesh in place, ensuring exceptional durability. Assembly is a breeze, thanks to its one-piece end frames, reducing setup time significantly. Plus, we’ve prioritized comfort and safety by including flat steps on the reversible ladder, making every climb smoother and safer. The Pentney isn’t just a bunk bed; it’s the perfect combination of strength, style, and practicality. www.rbtrade.co.uk
PureLay
PureLay, a brand dedicated to enhancing sleep through Natural Wellness Latex, has recently launched three innovative mattress ranges. Designed to address one of the biggest sleep disturbances, heat buildup, this new collection combines the cooling and breathable properties of PureLay Latex with natural fillings, including wool, cotton, cashmere, and silk, all designed to create a luxurious and temperatureregulating sleep experience. sales@purelay.co.uk
Avriio
Recognised for its forward-thinking designs, sustainable manufacturing practices, and superior craftsmanship, Avriio has quickly gained traction within the furniture industry. With a strong commitment to quality, design, and customer satisfaction, Avriio is set to revolutionize the UK furniture landscape, bringing a fresh and dynamic approach to home living solutions. www.avriio.com
Birlea
Introducing our latest design innovation: The Maisey Ottoman Bed, a statement piece that blends modern craftsmanship with ultimate comfort. But that’s not all. We’ve been busy—with over 100 new SKUs launched and even more to come! 2025 is shaping up to be our most dynamic year yet, and we’re thrilled to take things to the next level.
www.birlea.com
Sherborne Upholstery
Leyburn incorporates the head adjust feature on all powered recliners and risers, which has been a welcome innovation with early success looking very promising for both the business and its customers. This comfortable and well-priced Recliner/Suite comes with a wide Lounger 2-Seater option to complement the Standard range, with Riser Recliners also available in four sizes. The subtle, curved stylish looks go hand-in-hand with the exceptional comfort given by the soft pillow arms and supportive seating, with added feature of an optional Head Adjust available on all Leyburn Powered and Riser Recliners. www.sherborneupholstery.co.uk
FEATURES
Destination Furniture
Furniture imports during February 2025 increased on the same month last year while exports from the UK also rose.
According to the latest UK trade data, analysed by Big Furniture Group, total imports of furniture into Britain valued £726.5m in February 2025, up 9.72% from £662.2m against the same month the previous year.
Imports from the EU registered a decline of 7.41% to £309.3m from £334m. Imports from Italy were down 1.9% to £62.7m, while Polish imports fell 16.4% to £58.1m. Imports from Germany were down 0.7% to £51.6m. Notable rises came from Finland, up 105% to £1.6m, and from Sweden, up 7.6% to £9.5m.
As for outside the EU, total imports rose 27.15% to a value of £417.2m from £328.1m. Chinese imports were up 34.4% to £302.7m, while Vietnam rose by 47% to £24.4m. Imports from USA saw a decrease of 12.2% to £17.2m and Moroccan imports rose 26% to £13m.
Moving to exports, the total value of UK furniture leaving the country rose 6% to £209.7m from £197.7m yearon-year. In Europe, exports fell 12.39% to £91.3m from £104.2m. Exports to France increased 5% to £29.9m, while Irish exports were down 36% to £20.2m. Exports to the Netherlands rose 2.9% to £6.7m, while to Germany, exports were down 37% to £9.8m.
Outside the EU saw exports increase 26.6% to £118.3m from £93.4m. Exports to China were up 230% to £7.2m, while India fell 36% to £2.1m. Exports to the UAE were down 32% to £6.8m, while the USA increased 7.2% to £53m and exports to Qatar rose 1,212% to £13m.
Get the free data
For the monthly data and all other annual changes across four main sectors of the market – including upholstery, mattresses, cabinet and carpets, download the full report of imports and exports by country and value at
A look at some notable data within the upholstery, mattresses, cabinet and carpets sub-categories.
Upholstery Imports Year-on-Year
Upholstery Exports Year-on-Year
Mattress Imports Year-on-Year
IFHS 2025 WHERE INDUSTRY COMES TOGETHER
Returning with renewed energy and a vibrant mix of innovation and tradition, IFHS 2025 promises a carefully curated experience that brings together fresh design, exceptional craftsmanship, and the very best of Irish and international furniture and homewares suppliers.
As Ireland’s premier trade event in this sector, the show offers something truly unique. For buyers, it’s the only opportunity of the year to explore such a diverse range of exhibitors under one roof—well-established names in the industry alongside exciting emerging talent. For exhibitors, it’s an ideal platform to meet key decision-makers, showcase new collections, and forge meaningful connections that drive business forward.
But IFHS is about more than just products—it’s about championing the Irish furniture and homewares industry as a whole. It’s a celebration of homegrown creativity, quality craftsmanship, and the spirit of collaboration that defines our industry. As market trends continue to evolve and consumer demand for sustainable and design-led pieces grows, this event is a key touchpoint for staying ahead.
Attendees can look forward to discovering the latest trends from top suppliers, thoughtfully presented showcases, and a welcoming atmosphere that encourages networking, idea sharing, and fresh thinking. Whether you’re a retailer seeking to future-proof your offering, a supplier looking to grow your reach, or a professional eager to stay in tune with industry shifts, IFHS 2025 is the place to be.
What makes this event truly special is its commitment to supporting and uplifting the Irish furniture community. It’s not just about doing business—it’s about building relationships and helping the industry thrive, together.
This summer, the Irish Furniture and Homewares Show (IFHS) is set to be an unmissable opportunity for retailers, suppliers, and industry professionals to connect, collaborate, and be inspired.
With limited spaces remaining, now is the time to secure your spot.
Get in touch today to be part of one of the most exciting and important trade events of the year. Our event manager, Aisling, is here to help guide you through everything you need to know. But don’t delay—spaces are filling fast, and once they’re gone, they’re gone.
Contact
Aisling today and join us in shaping the future of Irish furniture and homewares.
00353 838576794
aisling@ifhs-tradeshow.ie www.ifhs-tradeshow.ie
SAVE THE DATE
The Irish Furniture and Homewares Show is taking place from
24th - 26th August 2025
National Indoor Arena, Blanchardstown, Dublin
Attendees can look forward to discovering the latest trends from top suppliers, thoughtfully presented showcases, and a welcoming atmosphere that encourages networking, idea sharing, and fresh thinking.
FEATURES
Henrik Pontoppidan, Director of S2U Design, talks about traditional wooden furniture and how it’s back on the agenda.
A Familiar Journey, A Fresh Opportunity
As I navigate the usual morning traffic in Saigon, I’m on my way to meet a new set of factories and their managers. Even after more than 15 years of designing, developing and sourcing furniture in Vietnam, I find value in every new introduction - especially when the agenda is to present new designs directly to senior decision-makers and the team of engineers.
I arrive prepared - with full 3D models and detailed production drawings tailored to the client’s brief. These are not just design proposals - they are cost-saving frameworks. They show how we can produce a better piece: Better quality, more efficient to manufacture, more functional, and - crucially - more cost-effective. I do this in person to ensure clarity around target prices from the outset. When the right people in the factory see how the designs support the target prices, it removes the usual hesitation and helps get the project moving.
From Model to Market
One of the more satisfying parts of this job is when a factory successfully transforms a 3D model into a finished sample, featuring exactly what was intended. That’s when everything we’ve planned comes together - quality, cost, production flow, appearance, functionality, and lead-time feasibility. That sample becomes the starting point for commercial success.
Why the UK Market Is Turning Back
Interestingly – and very pleasingly - a
growing share of recent inquiries are from the UK market, and more specifically for traditional wooden furniture. It’s the product category I know the best, and one that had been in gradual decline for some time. But something has changed. In the past 6–12 months, demand signals have picked up.
There may be a few reasons behind this shift.
Market Shake-up and Strategic Reassessment
First, a dominating and leading B2B player from this category in the UK has disappeared (you probably know which company I am referring to) and this has left a gap to fill for both Vietnamese manufacturers, and UK Furniture Buyers.
This appears to have prompted several retailers - previously dependent on such suppliers - to reconsider their sourcing strategies. Many are now exploring direct import and development in a more strategic fashion.
Shipping Costs and Currency Movements
Second, container freight rates for built-up furniture have become manageable again. Traditional ready assembled UK-style furniture is not the most shipping-efficient product, so this has a meaningful impact on landed cost.
Third, the GBP has recently strengthened against the USD, improving import conditions from Vietnam. It’s not dramatic, but it does contribute positively to margin calculations.
Better Capabilities, Closer Supply Chains
Fourth, the Vietnamese manufacturing environment has matured significantly. Finishing quality, manufacturing precision, and supply chain integration have all improved. Hardware and ancillary components that previously had to be imported from China are now more widely available made in Vietnam - helping to reduce lead times and make the development process more consistent.
New Openness from Top Manufacturers
Additionally, factory capacity - which used to be a serious constraint, especially among the more capable manufacturers - is now more available. The tariff-driven downturn in US demand has prompted many Vietnamese factories to seek new, stable business relationships. They’re more open than before to strategic partnerships - especially those involving buyers who take a long-term view.
What I Can Offer
In short, the timing is favourable. If you’re in the UK and looking to re-engage with the traditional wooden furniture category, or if you’re looking for a way to streamline your development and sourcing setup, Vietnam should be part of the conversation. And because I have become very active in this sector again, I am upto-speed and can jump straight on your project.
This is what I work on every day. I represent buyers’ interests on the ground. I go to the factories. I troubleshoot design feasibility, cost structures, and production challenges. I help prevent
Interestingly – and very pleasinglya growing share of recent inquiries are from the UK market, and more specifically for traditional wooden furniture. ”
misunderstandings that often occur when communication relies too much on email chains or overextended sales staff. I get the answers that matter - quickly and directly - so that projects move forward instead of getting stuck.
For more information on this, I encourage you to visit my website: www.s2udesign.com
LET’S TALK
If you have a design or a product idea you want to develop - or even if you’re just starting to think about what comes nextI’d be happy to talk. I can help you assess the possibilities and secure the most suitable production setup here in Vietnam.
You’re welcome to send sketches, CAD files, images or even rough outlines. I can bring the concept to life - and bring about what the realistic production cost might look like. If you’ve previously sourced traditional furniture from China or Eastern Europe, just bear in mind that Vietnam has an OEM philosophy – they expect you to define the product. You can rarely buy anything in Vietnam ‘off the shelf’. Most designs manufactured in Vietnam is made for one customer only, and all serious factories will not violate the trust afforded to them by their customers.
You can contact me on henrik@s2udesign.com or find me on Whatsapp (+44 77 66 70 50 60)
Paul
Wray,
Managing Director
of Modern Outlook Furniture, talks about the latest trends in furniture from China to the UK.
Furniture retailers and wholesalers in the UK can significantly benefit from partnering with a UK trading company that offers sourcing and quality control (QC) services based in China. Here are the key advantages:
Expertise in Sourcing
(Local Knowledge): A UK trading company with a presence in China has in-depth knowledge of the local market, including the best manufacturers and suppliers. This expertise ensures that retailers and wholesalers get access to high-quality products at competitive prices.
(Supplier Verification): The trading company can verify the credibility and reliability of suppliers, reducing the risk of fraud or substandard products.
Quality Control
(On-Site Inspections): The trading company can conduct on-site inspections and quality checks during and after production, ensuring that the furniture meets the required standards and specifications.
(Consistency): Regular QC checks help maintain consistency in product quality, which is crucial for building a reputable brand.
Cost Efficiency
(Negotiation Power): The trading company can leverage its relationships and volume of business to negotiate better prices with Chinese manufacturers, passing on the cost savings to UK retailers and wholesalers.
A UK trading company with a presence in China has in-depth knowledge of the local market, including the best manufacturers and suppliers.
(Reduced Overheads): By handling the sourcing and QC processes, the trading company reduces the need for UK businesses to establish their own overseas offices or hire additional staff, thereby lowering operational costs.
Risk Mitigation
(Compliance Assurance): The trading company ensures that all products comply with UK and EU regulations, including safety and environmental standards, reducing the risk of legal issues and product recalls.
(Supply Chain Transparency): With a local presence, the trading company can provide greater transparency and control over the supply chain, mitigating risks related to delays, disruptions, or quality issues.
Time Savings
(Streamlined Processes): The trading company handles all aspects of the sourcing and QC processes, allowing UK retailers and wholesalers to focus on their core business activities.
(Faster Turnaround): Efficient coordination and local presence enable quicker production and shipping times, ensuring timely delivery of products to the UK market.
Customisation and Flexibility
(Tailored Solutions): The trading company can work closely with manufacturers to provide customised furniture solutions that meet specific design and functional requirements of UK retailers and wholesalers.
(Adaptability): The trading company can quickly adapt to changes in demand or market trends, ensuring that UK businesses can respond promptly to consumer needs.
Logistics and Shipping
(Efficient Logistics): The trading company can manage the logistics and shipping processes, ensuring that products are transported efficiently and cost-effectively to the UK.
(Inventory Management): By coordinating closely with manufacturers and logistics providers, the trading company can help optimise inventory levels, reducing the risk of overstocking or stockouts.
Market Insights
(Trend Analysis): The trading company can provide valuable insights into emerging trends and consumer preferences in the Chinese market, helping UK retailers and wholesalers stay ahead of the competition.
(Product Development: Insights from the trading company can inform product development and innovation, ensuring that UK businesses offer relevant and appealing products to their customers.
Customer Satisfaction
(High-Quality Products): Consistent quality control ensures that customers receive high-quality furniture, leading to higher satisfaction and repeat business.
(Reliable Supply): Timely delivery and consistent supply help maintain customer trust and loyalty.
Strategic Partnership
(Long-Term Collaboration): Building a long-term relationship with a reliable trading company can lead to ongoing benefits, including better terms, priority service, and continuous improvement in product offerings.
(Shared Goals): A strategic partnership with a trading company aligns the goals of both parties, ensuring mutual success and growth.
By leveraging the expertise and services of a UK trading company with sourcing and QC capabilities in China, furniture retailers and wholesalers in the UK can enhance their product offerings, reduce costs, mitigate risks, and ultimately achieve greater success in the competitive furniture market.
Modern Outlook Furniture stands ready to support businesses of all sizes in their procurement endeavours from China, offering comprehensive Quality Control services to ensure successful project outcomes. Should you wish to explore how we can assist you in avoiding potential challenges and setbacks, please do not hesitate to contact us.
A look at some recent news from the American furnishings market.
Hooker Furnishings:
“There is a lot of economic
uncertainty and volatility
right now”
US furniture producer Hooker Furnishings recently reported a decline in sales by 8.3% to $397.5m for the full year of fiscal 2025, with all three segments experiencing sales decreases driven by weak demand, a depressed housing market, and broader macroeconomic uncertainties impacting nearly the entire home furnishings industry. The firm posted a consolidated net loss of $12.5m. However, the firm did end the period strongly, with sales up 8% to $104.5m in the fourth quarter.
“Excluding these charges, our financial performance improved sequentially each quarter throughout the year,” said Jeremy R. Hoff, Chief Executive Officer. “Even considering the extra week, Hooker Branded (+10% to $3.8m in Q4) and Home Meridian (+21.7% to $6.3m in Q4) sales increased. We gained market share at Hooker Legacy in every quarter of fiscal 2025 through the third quarter, according to independent industry analysis.
“While macroeconomic headwinds—including a weak housing market, lower consumer confidence and tariff uncertainty—persist, we remain focused on what we can control. We’ve accelerated cost reduction initiatives which we believe will improve operating income and cash flow.
“These include the planned exit of our Savannah warehouse which is expected to save $4.0–$5.7 million annually beginning in fiscal 2027, and the opening of a new leased facility in Vietnam this May. When fully operational, we believe the Vietnam warehouse will reduce domestic safety stock needs, improve product flow, enable container mixing, and support margin expansion while enabling a speedier return on investment.
“Combined with other efforts, we expect to begin to realize a portion of our expected $18 to $20 million in annual operating expense savings by mid-year fiscal 2026, with those benefits beginning in the second half of the current fiscal year, with full annualized expected cost savings to be realized beginning in fiscal 2027. Our actions reflect a disciplined, results-driven strategy to deliver long-term shareholder value.” Looking ahead, Hoff added: “There is a lot of economic uncertainty and volatility right now. We are currently evaluating a range of strategies to mitigate the current economic environment, including a 50-year low in existing home sales, and the possible impact of additional reciprocal tariffs on our operations and profitability. Tariffs add tremendous complexity and uncertainty that require us to look at our cost structure more aggressively, particularly on the lower margin, direct container side of our business.
“Consequently, in addition to the cost savings we previously announced and those we are announcing in this release, we continue to identify additional opportunities to gain efficiency by consolidating operations and will provide more information in the coming
weeks. While evaluation of our cost footprint and implementation of further cuts are both ongoing, we continue to invest in the highest growth-potential areas of our business, as growing profitable sales remains an intense focus.
“On a positive note, the CPI cooled in February and March, falling to the levels experienced last summer and fall before it rose from November 2024 to January 2025. Additionally, according to the U.S. Census Bureau year-over-year monthly furniture sales have increased beginning in September 2024. However, the Index of Consumer Sentiment is a real concern, and existing home sales continue to be low, which is a reflection of the uncertainty.
“While the current environment is challenging, we believe we have positioned the company to continue gaining market share and maximizing revenues through our merchandising efforts, speed-to-market initiatives and in-stock position on top-selling products.”
Mattress Firm Partners with invent.ai
Mattress retailer Mattress Firm has selected invent.ai, a retail inventory optimisation solution, to provide AIdriven inventory solutions for demand forecasting, store and distribution center (DC) replenishment, and merchandise financial planning (MFP). This collaboration is expected to enhance Mattress Firm’s supply chain operations and strategic planning.
“We are proud to partner with Mattress Firm in its journey to revolutionize supply chain management and achieve new levels of operational excellence,” said Gurhan Kok, Founder & CEO of invent. ai. “Our cutting-edge AI-driven solutions are designed to not only optimize inventory but also empower strategic decision-making, enhance efficiency and unlock long-term success. Together, we are setting a new standard for innovation and success in retail operations.”
“We were impressed with expected ROI modeling and accelerated time to value. These two key factors along with leading science, a simplified approach to better business outcomes and continuous support and learning through the Hub Model, led Mattress Firm to select invent.ai as our partner,” said Deborah Weidemeyer, VP Merchandising Lifecycle Management, Mattress Firm.
Somnigroup International announces new Chief Human Resources Officer
Somnigroup International Inc. has recently announced that Kindel Nuño has joined the Somnigroup executive team as its Chief Human Resources Officer, effective 5 May 2025. Ms. Nuño will report to Scott Thompson, the Chairman, President and CEO of Somnigroup.
“During her tenure as Mattress Firm’s Executive Vice President, Legal and General Counsel, Kindel has developed a deep understanding of a retail business through the eyes of its people and culture,” Thompson remarked.
“She has worked in partnership with the executive team and Board of Directors to implement strategic initiatives in compliance not only with rules and regulations, but also with an eye to the impact on Mattress Firm’s most valuable asset, its people. In this new role, Kindel will have the opportunity to apply that understanding across the Somnigroup organization, as she leads the human resource and communications functions.”
Modus Furniture International recalls dressers due to risk of serious injury or death
Furniture importer Modus Furniture International has issued a product recall on its Kentfield Solid Wood Eight-Drawer Dressers after failing to meet safety requirements.
In a notice filed via the United States Consumer Product Safety Commission, the recalled dressers are unstable if they are not anchored to the wall, posing serious tip-over and entrapment hazards that can result in injuries or death to children. The dressers violate performance requirements of the STURDY Act.
The product, which originates from Indonesia, was also sold as the Eliza Dresser, the Elyza Dresser, and the Westmont Dresser under the model number 8ZU582A. The dresser was sold in black drifted oak. The recall is for around 675 products sold via Joybird Stores nationwide and online at wayfair.com, allmodern.com and joybird.com from January 2024 through December 2024 for between $980 and $2,000.
Statement said: “Consumers should stop using the recalled Kentfield Dressers immediately and contact Modus for a free repair kit and the option to request free in-home installation of the kit. Modus Furniture is contacting all known purchasers directly.”
There have no been incidents or injuries reported to date. www.bigfurnituregroup.com/big-usa-news/
JOBS BOARD
Here are some of the latest
furnishing industry jobs.
(Correct as of 22 April 2025)
Global Components – National Sales Manager
Global Components (UK) Ltd was formed in October 2002, a leading supplier of key components for the bedding and upholstery industry offering cost effective, innovative quality products together with excellent service to the bedding and furniture industry.
National Sales Manager
We are looking for an experienced and highly motivated Sales Manager to lead and drive the sales efforts for our company. The ideal candidate will have a strong background in sales management within the furniture or bedding industry, a deep understanding of customer needs, and the ability to lead a sales team to achieve company goals. As the National Sales Manager, you will be responsible for developing sales strategies, managing a team, and expanding our market presence within our B2B segment.
Key Responsibilities:
• Sales Strategy & Execution: Develop and implement effective sales strategies to increase market share, maximize sales growth, and achieve revenue targets for bed products.
• Team Leadership, Development & Customer Relationship: Lead and manage a sales team. Build and maintain strong relationships with key clients. Gather feedback from customers to identify areas for product or service improvements.
• New Business Development: Identify and pursue new sales opportunities within existing and untapped markets.
• Sales Forecasting, Reporting & Budget: Monitor sales performance and create regular reports for senior management, analysing trends, sales data, and market conditions to adjust strategies as needed. Manage the sales budget effectively.
• Market Research & Competitor Analysis: Stay informed about industry trends, competitor products, and customer preferences to refine product offerings and identify market gaps.
Bodyease Ltd Sales Agents Required
Bodyease Ltd is the UK licence holder for Mammoth mattresses and pillows into UK retail trade. With over 30 years’ experience in the industry and a reputation for producing high quality comfort and mobility products, Bodyease is now driving the growth of Mammoth’s flagship Comfort collection and highly-popular Performance collection.
Who we’re looking for
Bodyease is looking for sales-driven individuals with an understanding of the sleep and comfort market, ready to close deals and support the business’s vision for the growth of the Mammoth brand. Applicants should be motivated go-getters who want uncapped earning potential. Experienced and entry-level sales agents welcomed.
The role – Sales Agents – North East, North West and East Anglia
As a sales agent you will be expected to:
Become a product ambassador – demonstrating an understanding of Mammoth’s unique vision and higher purpose
BIG FURNITURE MAGAZINE #33 Are you looking to expand your team? Advertise your job with us. For more information, contact Nick on nick@bigfurnituregroup.com
For more jobs and further information, visit www.bigfurnituregroup.com/jobs
Collaboration Across Departments: Coordinate with the production, inventory, and marketing teams to ensure the timely fulfilment of orders, efficient production processes, and alignment on promotional activities.
• Sales Presentations & Negotiations: Conduct meetings, product presentations, and contract negotiations with potential and existing clients, ensuring that sales targets and margins are met.
National Sales Manager
Proven experience as a Sales Manager or similar role, preferably in the bed manufacturing or furniture industry. Strong understanding of bedding products, including mattresses, bed frames, adjustable beds, and related accessories.
Excellent leadership, coaching, and team-building skills. Strong communication, negotiation, and interpersonal abilities to interact with clients and internal teams.
Ability to analyse market trends and data to make informed decisions. Proficiency in CRM software, Microsoft Office Suite, and other sales tools.
Ability to develop and execute effective sales plans, set goals, and drive performance. Strong problem-solving and decision-making skills, with a customer-first approach.
Bachelor’s degree in Business, Marketing, or a related field is preferred.
Why Join Us? Competitive salary with performance-based incentives. Opportunity to lead and develop a high-performing sales team. Exposure to innovative bed manufacturing products and processes. Dynamic, supportive, and growth-focused work environment. Employee discounts on products.
Application Process: Interested candidates are invited to submit their resume and cover letter, explaining why they are the right fit for the role and how they can contribute to our growth and success.
Email CV’s: sales@gc-uk.com
• Arrange appointments with potential and existing customers to present company products
Build and maintain working relationships with customers
• Introduce customers to Bodyease’s order processing systems
• Act as a clear line of communication between customer and manufacturer, offering accurate and considered feedback
Address customer concerns and work with Bodyease to resolve issues
• Earn commission based on monthly sales
Why work with Bodyease? In partnership with Mammoth’s global rights holders, Blue Dragon Ltd, Bodyease is offering sales agents the opportunity to sell a proven comfort brand featuring award-winning technologies. Full sales support is provided in the form of product training, extensive marketing materials and assistance with lead generation.
How to apply
Applicants interested in this opportunity should please send a CV and covering letter to: mammoth@bodyease.co.uk.
VISUAL ASSETS KEY TO GROWTH AT FLOORING SUPPLIER
Paul Hambidge, Managing Director at Factory Direct Flooring, talks about recent business performance, key trends and the Red Sea crisis
Factory Direct Flooring is one of the market leaders in flooring products, supplying wood, vinyl, including LVT, and laminate flooring to retailers, commercial sites and residential customers throughout the UK. Since its inception in 2008, it has worked closely with manufacturers, removing the middleman and bringing products direct to customers at competitive prices – all underpinned by exceptional service.
At the helm is founder Paul Hambidge, who has 35 years of flooring industry knowledge and experience from an installation, manufacturing, maintenance and design perspective. As for the business over the last 12 months, Paul explains it has been a “challenging” time, not just for his company, but for the industry as a whole.
“Last year was challenging for the flooring industry. Headlines about financial problems at the likes of UK Flooring Direct and Carpetright highlight just how challenging the market has been. For Factory Direct Flooring, we gained market share, but turnover stayed flat because of these tricky conditions.
“That said, this has softened from around September 2024 to now, with our sales up 28%, so we can see the market is improving. It may not be as buoyant as it was during COVID, but there are signs of recovery since last year’s performance. We’ve done well to maintain our position.”
One particular challenge that continues to be monitored is the Red Sea crisis, as Paul continues: “This is continuing to have a knock-on impact on shipping lead times. Previously, we’d receive containers within five weeks from shipping, but the disruption has taken that to closer to 8-12 weeks.
“This makes it a lot harder to manage our supply chain and stock levels, and the inconsistency of current shipping times makes it difficult to know which products to
bulk up on, and since all our goods are extremely heavy, we cannot ship by air. Building higher stock levels and ordering more frequently is really helping us here.”
Despite the ongoing challenges, the company is continuing to move forward with products, company investments and sustainable practices. “We’re investing in our visual assets so customers can gain a better understanding of our products through top-class photography and videography,” Paul revealed. “We’re also offering bigger sample sizes so customers have more to work with when testing our flooring products at home. Beyond that, later this year will see the introduction of a new Managing Director at Factory Direct Flooring, as I move to a board role.”
Furthermore, as part of the company’s sustainability commitments, the business continues to partner with Ecologi, where it plants a tree for every order. Paul explained: “When customers place an order with Factory Direct Flooring, we automatically fund Ecologi climate projects.
“Ecologi then plants a tree on our customers’ behalf. Since partnering with Ecologi in mid-2021, our customers have planted nearly 73,000 trees and offset around 587 tonnes of CO2 (equivalent to around 450 planes flying from the UK to New York). Locally, we have a cycle-towork programme for our staff, invested in more sustainable distribution methods, and installed insulation and effective heating at our Nuneaton warehouse.”
Finally, on what’s proving specific trends of focus, Paul highlighted a number of areas including warm oak finishes and waterproof laminate as key products showing growing demand, while also outlining just why laminate has so many benefits. “While silvery tones remain popular, we find that the once enormous trend for all things grey in interiors is waning, particularly at the darker end of the spectrum. Taking its place are warmer, smoked oak finishes that pair well with greens and other trending paint tones.
“Herringbone patterns continue to be overwhelmingly popular in any flooring finish, from real wood to LVT (luxury vinyl tile) and laminate. Thinking about specific flooring types, SPC (stone plastic composite, a type of LVT) is a particularly strong category as customers seek a luxury look that’s also durable and made to withstand family life.
“Consumer demand for ‘waterproof laminate’ is also steadily growing, and the European Producers of Laminate Flooring declared it a trend for this year. I’ve spent years looking for a laminate product that can genuinely be called ‘waterproof’, since it’s something consumers ask for all the time, and I understand why. They want peace of mind that their flooring can handle unexpected spills, leaks, or even — given the storms the UK has faced in recent months — the occasional flood.
“To try and meet this demand, I’ve rigorously tested prototypes from manufacturers around the world, simulating real-life scenarios that might occur in a household. One such test involved submerging a laminate plank under water for a week. At first, the results seemed promising, with no visible damage.
“But the truth came when the plank began to dry out after — and in some cases, this can take as long as three months. But that’s when the problems start. As the plank slowly dries out, the fine layers that make up the laminate begin to swell. Even if the swelling isn’t immediately obvious, it compromises the integrity of the board over time.
“The construction of laminate itself is key to understanding its limitations. Laminate is made up of multiple layers: a durable wear layer on top, a printed design layer, and a core layer of high-density fibreboard (HDF). While the top layer may resist water, the core is highly susceptible to moisture — but just how susceptible it is can vary, because the HDF used by one manufacturer can have different densities (and therefore, different levels of water resistance) to that of another.
“Laminate has so many benefits. It’s affordable, easy to install, and comes in a huge variety of styles. But the fact remains, it won’t perform like LVT or SPC when it comes to water resistance. In nearly 35 years of working in the flooring industry, I’ve seen some incredible strides in water resistance.
We’re investing in our visual assets so customers can gain a better understanding of our products through top-class photography and videography. ”
“Some German manufacturers — including Unilin, Kronotex, and Classen — are actively improving the composition of the coreboard they use, developing a stronger water resistance, reduced swell factor, and ultimately improving laminate flooring’s value for money for the consumer. But, on the whole, we’re yet to bridge the gap between manufacturers’ claims and consumer expectations when it comes to delivering a truly waterproof laminate product.”
Adam Hankinson
A LITTLE MORE CONVERSATION
Furniture retailers across the UK are under pressure. With rising costs—including a recent 4% hike in national insurance contributions—many are tightening their belts and re-evaluating where to spend. Understandably, sales training often lands on the chopping block.
But cutting training might be the wrong move—especially when every single customer matters more than ever.
At a time when footfall is unpredictable and conversion is king, sales training isn’t about long-term development alone. Done right, it can deliver short-term commercial results. That was the case for Fairway Furniture, where the sales team saw a 17% uplift in just three months following focused sales training.
Owner and MD Peter Harding said: “The FSS promise of an ‘extra sale per salesperson per week’ is not a rash boast – it’s practically a given if those who have had the training use what they have learnt properly.”
So, what made the difference?
Here are three practical sales strategies used in the training that contributed to Fairway’s uplift—strategies any retailer can start applying:
1. Kill the “Quiet Day” Mindset
One of the biggest barriers to sales performance is the belief that “it’s quiet.” The best salespeople don’t wait for footfall— they focus on maximising every conversation. Whether five or fifty customers walk in, they treat each interaction like it’s the only one that matters. Start measuring quality per conversation, not just volume.
2. Introduce Payment Options Proactively
Customers rarely bring up finance options themselves—but that doesn’t mean they’re not thinking about it. Train your team to introduce options like interest-free credit before price objections arise. And make it conversational. When customers are given clear choices, they’re more likely to commit.
3. Build Trust Earlier in the Sale
Customers today are cautious. Salespeople who take time to build trust—by asking better questions, listening properly, and showing genuine interest—create buying momentum much faster. In a high-consideration category like furniture, trust isn’t a bonus. It’s essential.
These are small changes—but in a pressured retail environment, they add up fast.
Adam Hankinson, Managing
Director
at
Furniture Sales Solutions,
talks about why your team doesn’t need more customers, but just better conversations.
And crucially, the results don’t need to be left to chance. The Kirkpatrick Model offers a clear framework for evaluating training effectiveness across four levels: reaction, learning, behaviour, and results. First, did your team enjoy and engage with the training? Second, did they genuinely understand and retain what was taught? Third, are they applying it consistently on the shop floor? And fourth—are you seeing measurable commercial impact? Training that delivers across all four levels isn’t just a nice-to-have—it’s a strategic investment that directly supports your bottom line.
The truth is, you don’t need hundreds of customers to have a great week. You need a well-prepared team that knows how to convert the ones you already have.
The edge doesn’t go to the teams who moan it’s quiet—it goes to the ones with the right attitude and the best professional selling skills.
