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EDITOR´S NOTE
Dan Squires Managing Editor
Welcome to March’s Big Furniture Group Magazine ”
Our cover star this month is HUMZ and they talk all about being a trusted trade partner following a successful January Furniture Show. And on that note, March edition features our recap of JFS25 as well as insights from a number of exhibitors and some feedback from two independent retailers. In keeping with show reviews, INDX Furniture also features, as well as an insight from the Las Vegas Market – if you’ve never been, it’s certainly worth a read!
From reviews to the next trade show brings us to the Furniture Component Expo, where we highlight what to expect to see during the event in Telford this month, as well as deeper dives with some of the exhibitors taking part. From components to machinery, the Expo is set to be another bumper event following a successful debut year in 2024.
We feature the latest updates from Adjust-A-Bed, Gallery Direct, Presti and Purecare, with the latter using JFS as the perfect platform to introduce its new mattress range PureLay – more on that inside the issue. Furthermore, World of Beds reflects on the past 40 years, Mattress Online details the key personnel behind its sleep revolution and we sit down with the Sleep Geek in a new series of content all about sleep, plus much more.
The Bed Expert is back, alongside letters from China, Vietnam and America, while the Furniture & Home Improvement Ombudsman explores retailer’s obligations under the Consumer Rights Act and what manufacturer’s need to know. With March being National Bed Month, we share some handy toolkit tips from the NBF, as well as finding out more about Bensons for Beds’ new practical apprenticeship scheme with WEBS Training, where they are looking for the future managers of the business to enter the organisation at grass-roots level.
As for our regular features, Cherelle Curtis, Managing Director at independent beds retailer Linthorpe Beds, takes our Big Interview and talks about the need for more diversity in the industry, changing colour trends and her passion for the family business. Meanwhile, Retail Focus features Elphicks of Huntingdon, where they share more about recent investments, why younger blood is needed in the industry and the importance to back British products. We also spoke with Elinor Lewis in our latest Meet the Agent/Rep series, who talks about the day-today, sustainability, travel and why being open-minded is key.
We also have a special feature celebrating International Women’s Day, with this year’s theme: #AccelerateAction. To help add to the celebrations, we spoke to nine furnishing industry women who share their respective thoughts on what International Women’s Day means to them and the industry. To wrap things up, Furniture Sales Solutions shares some tips on the customer buying journey and how understanding considered purchases transforms sales success.
That’s enough from me, so enjoy our latest magazine. Oh, and if you have any news you want to shout about or if you’re keen to get involved in our Retail Focus and Big Interview features, drop me an email on dan@bigfurnituregroup.com
We’d love to share your story.
76 – Sherborne’s Success
78 – Innovative design, unmatched comfort
80 – Discover Image’s Exciting 2025 Collection
82 – Join the Avriio Revolution
84 – JFS: Would I go again next year?
86 – A unique opportunity
88 – Insight from the Ombudsman
90 – Empowering Potential Future Leaders
92 - A wise choice
94 - Mattress Online’s Sleep Revolution
96 - Adjust-A-Bed is the Real Specialist
98 - Sleep Geek Says
100 – Heal’s Pops-Up
102 – Meet the Agent/Rep
104 - What’s fashionable in furniture
106 – Big Question: JFS/INDX?
108 - Green Retail
110 - Are you tired of managing your content?
112 - The Rise of AI
114 - Letter from Vietnam
116 – Letter from China
118 – Letter from America
120 – Destination Furniture
122 - New Products
124 - An Eagle Fitout
126 – Jobs
128 – Spring Furniture & Bed Show
130 - Last Word with Furniture Sales Solutions
FOCUS
Elphicks of Huntingdon talk about recent investments, why younger blood is needed in the industry and the importance to back British products.
HUMZ
Your Trusted Furniture Trade Partner.
BED RETAILERS ENCOURAGED TO ENGAGE IN NATIONAL BED MONTH
As March is National Bed Month, the National Bed Federation (NBF) is calling on bed retailers and manufacturers to make the most of the campaign with its free downloadable toolkit.
The national awareness campaign, which has been running for over 35 years, promotes the health benefits to consumers of buying a new bed, particularly one made by an NBF-approved member.
The 2025 campaign continues the “miracle product” theme, emphasising the positive effects of regular, quality sleep in a comfortable and supportive bed on our physical and mental health and wellbeing.
Simon Williams, head of marketing and membership, said: “We’re excited to continue the “miracle product” theme for this year’s National Bed Month and encourage the bed trade to get involved!
“It’s an opportunity to bolster new bed sales by sharing key messaging through our entertaining video and use of the engaging infographics and logos to support your marketing activities on social media.”
Bed retailers and manufacturers can download the toolkit, which includes the official campaign video, social media graphics, suggested copy and posters from the NBF website.
Family furniture business invests in showroom revamp
Family-run furniture business Quality Lounge Suites has revealed a significant refurbishment plan for its Watford showroom.
Situated on Lower High St, the showroom will see renovations start from 1 March 2025, with the business, which has been serving the local and surrounding areas for over 30 years, investing over £500,000 into the project.
Alex Searle, Director at Quality Lounge Suites, commented: “This refurbishment will transform our space into a state-of-the-art furniture showroom, showcasing our own designs of sofas, beds, wardrobes, and lighting.
“On top of our own designs, we work with small suppliers from Italy. This expansion reflects our growth from solely showcasing sofas to now offering a comprehensive range of furniture and lighting solutions.”
It is expected that the refurbishment (images capture a CGI preview) will be completed by the end of June, with the new showroom serving as a hub for industry professionals, as Alex continued: “We’re extremely excited about the project as this is the first major refurbishment for over 20 years, so it’s been a long time coming!
“We cater to the medium-to-highend market, with half of our business focused on retail and the other half
on supplying interior designers and architects & property developers. The new showroom will serve as a hub for these professionals, featuring one of the largest sample libraries in the UK and complete room displays to assist them in creating cohesive designs for their clients.”
Upon completion, the company will hold an official reopening party over a week-long event to cater for different sectors it works within. Alex added that the space will compliment current trends too. “We’re seeing curved designs as big demand at the moment, from curved sofas to a curved wardrobe, as well as very muted colours for the designers.
“It’s been a good start to the year, following a positive previous 12-months and we’re looking forward to celebrating our showroom refresh. Once the showroom is complete, the aim is to bring it together with a new website too, so watch this space!”
Bed retailer named as top online performer
National bed retailer Dreams has been named as the market leader in the UK’s beds and mattress industry for organic traffic online.
According to Salience Search Marketing’s annual sector report, which uncovers the industry’s leaders based on their online prominence and visibility, Dreams topped the chart.
The report analysed 11 crucial performance indicators, including year-on-year visibility, search volume trends, and brand awareness, for beds and mattresses companies, to reveal the industry’s most successful names.
Overall, the report has revealed Dreams as the market leader in the UK’s beds and mattresses industry. The popular brand, known for its wide range of beds, mattresses, and bedroom furniture,
records an impressive organic traffic score of 567,560, indicating its strong online presence and consumer interest.
Bensons for Beds, specialising in beds, mattresses, and sleep solutions with a focus on comfort, ranks as another leading name in the sector with an organic traffic score of 490,670.
The Cotswold Company, another high-quality beds and mattress brand renowned for its classic wooden furniture, records an organic traffic score of 325,218 – ranking the company as another top brand.
Happy Beds, known for offering affordable and stylish beds, mattresses, and bedroom furniture, is also having a stellar moment, with an organic traffic score of 253,508.
Silentnight secures a spot in the top five, as the brand, renowned for its innovative and supportive mattresses designed for better sleep, records a 203,815 organic traffic score.
Dusk, Emma Sleep, and Bed Kingdom boast impressive organic traffic scores, 154,710, 136,579, and 122,514, respectively, indicating market leading performance.
Next Mattressman, known for offering a vast selection of mattresses and beds with fast delivery, records an organic traffic score of 108,833. Finally, Bed Factory Direct, a specialist in custommade beds and mattresses, rounds off the top ten with an organic traffic score of 103,535.
Brett Janes, Managing Director at Salience Search Marketing, said: “By analysing the market leaders in the beds and mattresses industry, we can identify the brands that succeed through wellplanned strategies, ensuring strong digital visibility.
“Brands like Dreams and Bensons for Beds demonstrate this, ranking among the top names in the sector. It will be interesting to observe how each brand develops and performs over the next twelve months.”
RetailSystem appoints Ireland and Northern Ireland Sales Director
RetailSystem, an award-winning, industry leading furniture & bed retailers combined ERP & EPOS solution, has announced the appointment of Darren Bastin as its new Sales Director for Ireland & Northern Ireland.
Darren brings a wealth of industry experience to the role having founded and owned Bonus Beds, a retail business that specialised in beds, mattresses, and bedroom furniture for almost two decades. The company was also a RetailSystem customer so Darren also shares his expertise using the software.
Commenting on the appointment, Darren said: “My deep knowledge of RetailSystem, gained over 18 years of using the technology, allowed me to streamline operations and maximize efficiency of my former business, as the system handled much of the heavy lifting.
“My decision to join RetailSystem was driven by the recognition of a massive untapped market for the region’s number one EPOS solution, presenting a significant opportunity for growth and expansion.”
Land of Beds appoints new Sales Director
Independent beds and mattresses retailer Land of Beds has announced that Maria Jones has been promoted to Sales Director.
With 18 years of experience in the bedding industry, Maria has built an impressive career spanning customer service, sales management, and B2B account leadership. Her journey at Land of Beds over the past eight years is a testament to her dedication, leadership, and passion for helping people achieve better sleep.
“Maria joined us as Sales Manager and quickly made a significant impact, earning a promotion to Head of Sales and Buying,” the retailer said. “In this role, she played a pivotal part in shaping our sales strategy, ensuring we offer the best prices and the most extensive selection of products.
“Two years ago, she stepped into the senior leadership team, further expanding her influence. She has been instrumental in establishing Land of Beds as a leading multi-channel platform, serving thousands of customers each year through our website, physical stores, phone support, email, and live chat, all while providing top-quality sleep solutions.
“Maria’s leadership is defined by her strong customer-first approach, sharp commercial acumen, and unwavering commitment to excellence. In her new role as Sales Director, she will spearhead our ambitious growth strategy, strengthening our position in an increasingly competitive market while continuing to champion the best possible experience for our customers.”
Reflecting on her promotion, Maria commented: “It’s been an incredible journey working with such a talented team. Helping customers get the best night’s sleep has always been my passion, and I’m excited to step into this role, collaborating with my colleagues to scale the business and enhance our offering.”
New Time Study business launches for furniture makers
A new Time Study service provider in the furnishings industry has launched with the aim of helping manufacturers streamline workflow, reduce waste and enhance performance.
MH Productivity is the startup by Time Study Engineer Michael Hall, who has worked in the furniture manufacturing industry for over 25 years.
Over the last seven years Michael has studied and worked as a Time Study Engineer for South Wales based Formation Furniture and West Midland based Ashley Manor Upholstery. After being made redundant, Michael formed MH Productivity to offer his skills and expertise to the industry.
“I have worked in furniture manufacturing since I was 16 – working as a wood mill machinist and frame assembler for multiple furniture manufacturers over the years,” Michael said. “I’m also a specialist on Time and Motion techniques, which help create Standard Minute Values for all processes within the upholstery industry.”
So, what is Time Study?
Michael explains: “Time Study is a technique used to analyse the time taken to complete specific tasks or operations within a work process. It involves observing and recording time spent on each element of a task to establish benchmarks, identify inefficiencies and improve productivity. This method is essential for understanding workflow, optimising processes and setting performance standards.
“Some of the benefits from using the information derived from these studies include accurate labour costing on new products, capacity planning, performance management and identifying inefficiencies.”
“I offer a friendly, professional and confidential service, using various work measurement techniques to supply accurate time measurements and data analysis to any chosen process,” Michael added. “I would supply video footage, all work sheets and findings on the chosen process, and also supply my recommendations on layout and process improvement.”
Ethical furniture company receives investment
Furniture company Deadgood has secured a loan investment through Creative UK’s Culture and Creative Investment Programme (CCIP).
Delivered in partnership with the North East Combined Authority, the CCIP offers investment and support to creative businesses and freelancers across the region.
refurbishment and the Fabb product range being cleared from showrooms and warehouse inventory,” the group said on the UK market.
“UK gross margin was 45.1% versus 41.0% pre-acquisition. UK Underlying 1H FY25 operating expenses were $10.2m. Post acquisition restructuring has resulted in a realised run rate savings circa $2m per annum, partially reflected in the period.”
Independent beds retailer Mattressman has announced that its King Arthur Mattress is now accredited with the Good Housekeeping Approved Accreditation, complementing the Which? Best Buy recommendation it has already received in 2024.
The award recognises the mattress for its exceptional comfort, support, and affordability. The King Arthur, a bestseller, just like the rest of the Arthur Sleep range, is exclusive to Mattressman, a collection of mattresses that embody Mattressman’s core principles; better sleep, accessible to all.
The Good Housekeeping Approved endorsement highlights the mattress’s outstanding quality, performance, and durability following rigorous testing by the Good Housekeeping Institute. This accolade mirrors the recognition it previously received from Which?, further validating its premium features.
Speaking on the endorsement, Marketing Manager Louis Kerry said: “Everyone here at Mattressman is thrilled by the success of the King Arthur mattress. We’re passionate about offering our customers highquality mattresses at accessible price points, and the King Arthur is a perfect example of this.
“Customers also love the convenience of the boxed delivery, making setup quick and easy. This isn’t where we stop either, we have big plans for the entire Arthur brand this year.”
The investment will support targeted marketing efforts, including launching new products at trade shows and creating 3D modelling solutions for customers. It will also provide capital to scale operations and meet growing demand for the rug and furniture brands.
Nick Scali delivers promising start on UK soil
Australian furniture group Nick Scali has reported a growth in half year sales while also sharing its latest progress in the UK market.
According to its half year results for the period ended 31 December 2024, total sales rose 10.8% to $251.1m from $226.6m against the same period the previous year.
Sales in its native Australian market were down 1.8% to $222.5m from $226.6m, while UK sales resulted at $28.6m. Group profit was down 22.8% to $33.2m from $43m, while UK Underlying net loss after tax was $2.8m, lower than the $3.3m – 3.8m loss guidance it previously forecast in October 2024.
“UK written sales orders of $19.4m were significantly impacted during the period particularly in the second quarter FY25, from the disruption to the business caused by stores closed for
During the first half, Nick Scali refurbished four stores in Leicester, Coventry, Farnborough and Thurrock, which were reopened on Boxing Day displaying the entire Nick Scali product range.
“The expected gross profit margin on the Nick Scali product when delivered is 57-59% net of consumer finance costs, compared to the Fabb gross margin of 41% at acquisition,” the group added.
“The programme of store refurbishments and rebranding to Nick Scali will continue in the second half of FY25 and will result in further disruption to written sales orders as stores are closed and refurbished. The remaining Fabb stores are receiving the Nick Scali product as they sell off the Fabb product.”
Furthermore, Nick Scali (UK) online launched mid-January 2025, along with UK radio and TV marketing also commencing during January.
Anthony Scali, Nick Scali Limited Managing Director, said: “Re-branded Nick Scali UK stores were the top three performing UK stores in January 2025 for written sales orders, only one of which was in the top five under Fabb.
“Our aim is to complete the refurbishment and re-branding of a further eight stores by 30th June 2025. The top selling Nick Scali sofa in ANZ is now the top selling sofa in our UK Stores. This supports our belief that the Nick Scali product range will appeal to UK customers.”
Worktop supplier fined
A manufacturing firm in Ipswich has been fined after two workers were struck by slabs of stone, with one of the men sustaining multiple bone fractures as a result. Bespoke Stone Ltd, of Dales Road, Ipswich, pleaded guilty to breaching Section 2(1) of the Health and Safety at Work etc. Act 1974. The company was fined £6,600 and ordered to pay £4,875.40 in costs at Peterborough Magistrates’ Court on 17 January 2025.
Independent looks to rebuild following fire
Northern Irish independent furniture retailer House of Murphy has submitted a planning application to Newry, Mourne and Down District Council to rebuild its store on Greenbank Industrial Estate in Newry. The business saw its premises on completely gutted by an accidental fire that broke out back in July 2024.
Wayfair appoints Diana Frost
Global online furniture retailer Wayfair Inc. has announced the appointment of Diana Frost to its board of directors, effective immediately. Frost, a seasoned executive with extensive experience in consumer brands, currently serves as Global Chief Growth Officer at Kraft Heinz.
ercol appoints Northern Area Sales Manager
Furniture manufacturer ercol has announced the appointment of Geoffrey Stafford to its ercol Sales team as Northern Area Sales Manager. Geoff joins ercol with a wealth of over 10 years of experience in the furniture industry and will be responsible for its retailers in the northern territories and Scotland. “This is a strategic appointment and will ensure that ercol continue to respond to changing customer demands and help continue ercol’s growth within our retail network,” the company said.
Contract furniture specialist refreshes brand and website
Contract and folding furniture specialist Principal Contract Furniture has announced the launch of its refreshed brand identity and newly redesigned website (www.principalfurniture.co.uk). The updated look reflects the company’s evolution, innovation, and commitment to delivering quality furniture and customer service to its customers
Wren acquires FIRA Gold status
Kitchen and bedroom furniture retailer, Wren, has officially acquired FIRA Gold status for its bedroom installations, as the company continues to expand its consumer offering. With this announcement, Wren Kitchens & Bedrooms becomes the first UK retailer to hold seven different FIRA Gold accreditations across kitchens and bedrooms (retail and contracts), for both product and installation, further underlining the company’s status in these sectors.
Tapi opens Oxford Street concession store
Carpet retailer Tapi Carpets & Floors and department store retailer John Lewis has announced the opening of its new Tapi concession store at John Lewis’ Oxford Street flagship. Officially opened on Monday 10th February, the milestone store opening marks the launch of Tapi’s partnership with John Lewis & Partners, with 16 more concessions to follow in stores around the UK by summer 2025.
Floks partners up with Harrison Spinks
Yorkshire-based wool bedding brand, Floks, has partnered with fellow luxury Yorkshire bedmaker, Harrison Spinks, to create a premium range of responsibly-sourced wool mattresses. United by a shared passion for ethical manufacturing, quality, and support for British farming, the collaboration combines Floks’ expertise in sustainable wool bedding with
Harrison Spinks’ heritage in crafting mattresses from natural materials. This collaboration represents a new benchmark in wool-rich sleep solutions that prioritise comfort and the environment – all handmade in Yorkshire.
Dunelm delivers half year growth
Home furnishings and homewares retailer Dunelm has reported a growth in half year sales while its CEO Nick Wilkinson confirms retirement. According to its Interim Results for the 26 weeks ended 28 December 2024, total sales rose 2.4% to £893.7m from £872.5m against the same period the previous year. Pre-tax profit resulted at £123.2m, up 0.2% from £123m, while gross margin was strong at 52.8%. Dunelm has commenced a formal recruitment process for Nick’s successor, with Nick to remain in role until an appointment is made.
Furniture store card spending up
Consumer card spending in furniture stores rose during January when compared to last year, says new data from Barclays. According to the latest Barclays Consumer Spending Index, which includes both debit and credit cards, furniture store spending growth increased 0.5%, while transaction growth was up 1.5% against the same month last year.
Flooring group completes acquisition of logistics centre
Flooring distributor Likewise Group plc has announced the completion to purchase a freehold Logistics Centre in Ivybridge near Plymouth. The consideration of £1.2m was funded from internal cash, increasing the Group’s freehold property portfolio to £23.3m. The new Logistics Centre will both establish Likewise South West and also enable Valley Wholesale Carpets to develop business with customers in Devon and Cornwall.
BIG SOCIAL MARCH 25! ON
Barons
Contract Furniture Barons Team Completes Dementia Design Training! Hollie, Bailey, Melissa, and Lauren have successfully completed the RIBA-approved CPD training with the Dementia Services Development Centre (DSDC) at the University of Stirling. This training deepens our understanding of dementia-inclusive design, helping us create even better furniture solutions for care environments.
Arlo & Jacob
We’re celebrating the grand opening of our new showroom in St Albans. We hope you’ll pop by for a tour and join us in raising a complimentary glass of bubbles!.
A look at what’s been going on over social media channels. Share your news with us and email
dan@bigfurnituregroup.com
Ferm Living
We are pleased to introduce our new visual identity, reflecting our continuous evolution while remaining deeply rooted in our Scandinavian design philosophy. This transformation is not merely an aesthetic update but a considered progression that strengthens our connection with our community and reinforces the coherence of our brand experience. At the core of this evolution is our redesigned logo — an understated interpretation of Ferm Living’s iconic bird motif. This new identity reflects our ongoing pursuit of balance, authenticity, and thoughtful craftsmanship.
Elphicks
I am pleased to share that E. W. ELPHICK & SONS LTD now has 35 solar panels. These will be powering our store during the day time to help reduce our carbon footprint and bring us one step closer to being net zero. A big thank you to Greensmart Renewables LTD for all the hard work put into installing these. Thanks also goes to Fariha Anwar and the team at Allia for the assistance with obtaining these solar panels. We are now looking at what our next steps will be towards becoming net zero.
Furniture Village
Love is in the air. Big shout out to Jack, our four-legged cupid, for spreading the love around our group office today!.
WebSystem by RetailSystem
A warm welcome to Martin & Kathryn Lukehurst and the rest of the Lukehurst team on the ‘Go Live’ of their incredible new website, powered by WebSystem! Please visit their new site at www.lukehurst.co.uk and explore the fantastic range of home furnishing products they offer. It has been a pleasure working with you all and we wish you continued success and growth!
BIG INTER VIEW FEATURES
WITH
CHERELLE CURTIS
Managing Director at independent beds retailer Linthorpe Beds, talks about the need for more diversity in the industry, changing colour trends and her passion for the family business.
Let’s start with you. Can you share a bit about yourself and your background?
I have a degree in history from Canterbury Christ Church and later became an air hostess before moving back to the Northeast after meeting my now husband, Adam. In 2014 I made the transition back into Linthorpe Beds moving through departments to get an understanding of the business, from Internet Sales and Customer Service to Admin and Accounting before becoming senior manager and now Managing Director.
What is your current job role and key responsibilities?
I am the Managing Director, which is a role I took on in 2021, before becoming the primary shareholder in 2024. The
role means I oversee all aspects of the business, with a focus on our mid- and long-term goals. Though I do fill in gaps which arise day to day to keep everything going.
What do you love about your job?
I love structure and organisation, so the fact I can make plans and put in a strategy to get us there is the perfect role for me. I like that the plan deviates from time to time to really make you think outside the box and grow both personally and as a business.
What
time is your alarm clock set for, and do you have a morning routine?
My alarm is our cockapoo puppy Jasper, who wakes me up at 6am each morning. I sit down with a cup of tea for 15 minutes before taking him for a walk. Then, all systems go, getting everything prepared for the day before my children Max, 5, and Francesca, 2, wake up to get ready for school and childcare.
Why did you choose to work in the furnishing industry?
I can’t say that I chose it, the furnishing industry has been a part of my life since my parents Sandra and Keith opened Linthorpe Beds when I was a year old, and like any startup business, it became the center of the way we lived our life, I was always in and around the stores and the running of the business. As much as I pursued other avenues for a few years, it feels as though this is where I was always supposed to be.
Who do you most admire in the industry and why?
Through the industry there are several independent retailers moving into the next generation, like us, who are striving to push forward, grow and bring their respective businesses to the next level. I admire anyone who takes what their family has built and tries to put their own stamp on things and make something of themselves.
Have there been any special moments during your career?
We were named Independent Retailer of the year in 20192020 and have been finalists each year since, even being named as highly commended by the NBF in September 2024.
What is your favourite item of furniture you own and why?
It is so stereotypical to say my bed, but it’s true. There is nothing nicer than getting into a comfortable bed with fresh bedding and getting a good night’s sleep.
What do you think is trending within the industry at present?
It is great to see we are moving away from so many shades of grey and we are starting to see a return to natural earthy colours, stones, cement etc. We are getting great pops of colour particularly with greens, tying the theme together.
Diversity within the industry would bring about huge change, encouraging broader perspectives and insights to push boundaries.
What
would
you change in the industry?
I love to see women driving their way into the tops of their industry, so I would love to see a larger female presence. Diversity within the industry would bring about huge change, encouraging broader perspectives and insights to push boundaries.
Can you share an insight into your future plans?
We are improving each of our stores, both inside and out, and we are adding focus to our websites to drive the customer experience. As always, we strive to keep high standards and improve day by day.
What do you enjoy most outside of work / free time?
I love cooking, renovating our home and spending as much time with my family as possible.
What
might someone not know about you?
At 18 I used to teach sex education to senior school children. Oh, and I can do a great impression of a sheep.
If you had a different career, what would it be?
I would have continued being cabin crew. I loved the job, interacting with so many different people each day, and the camaraderie between crew members is great fun.
Finally, if you were an item of furniture, what would it be and why?
Maybe a dining room table - you get to have family and friends around you and you get to hear about everything, what could be better.
5 FUN QS:
If you could hack into any one computer, whose computer would you choose and why?
I’m not sure I would, there are some things best left unknown.
What fact amazes you every time you think of it?
Elephants are the only mammal that can’t jump.
What’s the most spontaneous thing you’ve ever done?
I quit my job as cabin crew and moved 250 miles to be with Adam, after knowing him for only 6 weeks.
What is the most important object you own and why?
I have a small wooden box for each of my children which has hospital wristbands, the outfits they were brought home in, and a couple of other small trinkets from when they were tiny. I’m not the most sentimental person when it comes to objects but the reason for this is pretty self-explanatory.
WWhat did you think was cool when you were young but isn’t cool now?
The blue eye shadow of the 90’s and 00’s.
FEATURES
SPRING SHOW SUCCESS
Gallery Direct has kicked off the year with an incredible start, proudly showcasing over 850 new furniture, accessories, wall décor and textiles lines, setting the tone for an exciting 2025.
Peter Delaney, Sales & Product Director at Gallery Direct, told us: “The response from customers has been overwhelmingly positive, with strong double-digit growth in orders written during the event. We are thrilled to have received such excellent feedback, which underscores the increasing demand for Gallery’s quality furniture and trend-led designs. It’s always a pleasure to see the excitement from our customers as they explore our designs and the strong sales figures reflect this.”
Gallery proudly featured their new expanding collections, including the timeless appeal of the Artisan, Hatfield, Iowa, Madrid, and Vancouver ranges. In addition to these popular collections, they introduced a range of brand new lines, including the Dorado and Colonna range, as well as their beautifully designed printed bedsteads and occasional tables. These new additions promise to set the tone for the year ahead, bringing fresh, vibrant designs to customers’ homes.
This year, Gallery also expanded their offerings to include a beautiful selection and display of lighting, accessories, textiles and wall décor, carefully curated to complement their new and existing ranges. “These additions make it easier than ever for our customers to create complete, cohesive interiors, showcased by our thoughtfully designed stand.
Gallery continues to innovate and engage with customers in exciting new ways. Visitors loved the interactive experience of the dining chair wall, where they could explore the diverse designs up close. Additionally, their well-received ‘spin the
We are thrilled to have received such excellent feedback, which underscores the increasing demand for Gallery’s quality furniture and trend-led designs.
wheel’ game was a huge hit, giving customers the chance to win exciting prizes, making the Gallery stand even more lively and memorable.
“The Spring Fair was truly a busy, action-packed event, filled with fun and great conversations. We are grateful for everyone who visited us and made it such a memorable experience. This successful show is just the beginning, and we look forward to what the rest of the year holds as we continue to expand our collections and provide exceptional service to both new and loyal customers alike,” said Claire Dangar, Head of Marketing Technology.
If you were unable to attend Spring Fair, you can still explore Gallery’s SS25 collection by visiting their Chesterfield showroom – contact your Key Account Manager to arrange an appointment. Additionally, all of their new products are available on their website at
Spring Fair Spring Fair
Spring Fair
Artisan Bedstead
Vormark Set of 3 Vases
INDX FURNITURE CEMENTING ITS STATUS AS A KEY BUSINESS BUILDING EVENT
Cementing its position as the UK industry’s destination business building trade show, INDX Furniture returned to Cranmore Park from 17-20 January 2025, welcoming a quality visitor footfall including AIS Members, department stores and key category players.
We focused the exhibitor selection in-line with key market trends and consumer behaviours –with lots of newness, product launches, innovation, and integrated technology.
”
The ultimate destination for furniture retailers seeking inspiration and business opportunities, the show brought together an impressive roster of top brands, offering a dynamic platform for buyers to explore the latest designs across upholstery, living room, and dining room.
Organised by Associated Independent Stores (AIS), the UK’s leading buying, services, and event group, INDX Furniture is commercially crafted by a team of experts led by Emma Rackley, Director of Furniture and Home, AIS, who reflects on the success of this season’s 4-day event:
“Kicking off a busy calendar of 2025 INDX trade shows, the Furniture show was buoyant and uplifting and there was lots going on, including the unveiling of our new INDX branding.
“This was also the first opportunity for visitors and exhibitors to see and experience our new modular stand system for an elevated exhibition look and feel.
“Plus, with the help of our ‘big yellow tree’, we also launched our new ‘What 3 Words’ feedback campaign – look out for the continued coverage on our @INDXShows social media channels!
“We focused the exhibitor selection in-line with key market trends and consumer behaviours – with lots of newness, product launches, innovation, and integrated technology.
“The interactive Trend Area, in partnership with trend agency Scarlet Opus, was also very well received, with upholstery from Vilmers and cabinetry from Hooker Furnishings.
“We’re straight into finalising the planning of INDX Beds which runs 2930 April 2025, and then INDX Furniture will return on 27-28 August 2025”.
Key returning exhibitors included HTL, Primavera, HND, Devonshire Living, Classic Furniture, Papaya, Wood Bros, Bell & Stocchero, and Torelli, while new exhibitors included Gwinner, Fortune Woods (Abode), Modulax, Nest, Sofa Source, and Rauch.
DATES FOR YOUR DIARY
INDX Beds:
29*-30 April 2025
(*AIS Member-only day)
INDX Furniture:
27*-28 August 2025
(*AIS Member-only day)
Register online at https://indxshows.co.uk/
About INDX
Delivering the UK’s busiest retail trade show calendar, all INDX Shows are free to attend, with free onsite parking and complimentary refreshments for all visitors.
Home of INDX Shows, Cranmore Park in Solihull is a venue with no distractions, centrally located and easy to access - designed exclusively to create the optimal environment for building business relationships and sourcing new products.
Be part of it. Grow your business, close deals, and build connections.
Your Trusted Furniture Trade Partner
Bilal Alimahomed, Co-Founder at furniture wholesale business HUMZ, talks about the HUMZ offer, stock, marketing support and why they are a trust brand to partner with.
At HUMZ, we supply quality furniture to retailers throughout the UK. We understand what works in British homes, offering both modern designs and classic pieces that stand the test of time.
What We Offer
Our range covers everything you’d expect in quality home furniture – from sofas and chairs to dining sets, beds, and storage pieces. We focus on comfort and durability, using materials that last. Whether your customers prefer contemporary styles or traditional designs, we’ve got pieces to suit every taste.
We regularly add new items to our collection, with over 500 new products introduced throughout the year. This helps you keep your showroom fresh and current with what your customers want.
Live Stock Updates
Our Live Feed keeps you in the know about what’s available, what’s new, and all the product details you need. It’s straightforward – you can see exactly what’s in stock right now, helping you manage your showroom efficiently and keep your customers happy.
Fresh Catalogues & Marketing Support
Our new catalogue showcases our latest collections with clear photos and all the details you need. It’s designed to help you present our furniture to your customers in a clear, appealing way.
We also provide marketing materials to help you promote the pieces. From quality photos to display materials, we give you everything you need to showcase the furniture properly in your showroom and online.
Quality You Can Trust
Every piece of furniture we supply is thoroughly checked before it leaves our warehouse. We know your reputation depends on the quality of our furniture, so we take extra care to get things right.
Our customer service team knows their stuff. They’re here to help with orders, share what’s popular with shoppers, and sort out any issues quickly. We succeed when you succeed, so we’re always happy to give you the support you need.
Every piece of furniture we supply is thoroughly checked before it leaves our warehouse. We know your reputation depends on the quality of our furniture, so we take extra care to get things right.
Why Work with HUMZ?
Extensive Choice
Over 500 new pieces added regularly
Up-to-the-minute Stock Info
See what’s available instantly
Complete Marketing Package
Fresh catalogues and promotional tools
Reliable Quality
Furniture built to last
Personal Support
Quick help when you need it
If you’re looking for a dependable furniture supplier, we’d love to show you what we can do. Get in touch to see how we can help boost your business.
www.humz.co.uk
Celebrating International WOMEN’S DAY
This month, on 8th March 2025, women all over the world will be celebrating and raising awareness of International Women’s Day, with this year’s theme: #AccelerateAction To help add to the celebrations, we spoke to nine furnishing industry women who share their respective thoughts on what International Women’s Day means to them and the industry.
Featuring this year includes:
Sophia Carbonell - Commercial Director at Kyoto Futons
Natasha Shillingford - Brand Marketing Director, International at La-Z-Boy
Sarah Oakley - Operations Manager and Director at Sofa Connections
Clare Taylor - Owner of Apricus Marketing
Amthal Karim - Head of Marketing and Design at Furniture And Choice
Cherelle Curtis - Managing Director at Linthorpe Beds
Bilkis Patel - Director at Vogue Beds
BFG’s Emily Newgaard - Vice President & Editorial Director at Big Furniture Group USA.
Victoria Ross - National Sales Manager (UK) at Forte Furniture
What progress have you seen on women and gender equality in the furnishing industry over the last year?
Sophia Carbonell: “The furniture industry is still pretty male-dominated, especially in senior leadership, manufacturing and sales. Progress has been slow, but I’ve definitely seen a shift; more and more, I’m noticing that key decision-makers amongst our customers are women! Plus, networks like the Women in Furniture Network are creating spaces for us to connect, share ideas, and push for change. That said, there’s still a long way to go. We’re having more conversations about flexibility, career growth, and equal opportunities, but actually turning that awareness into real action is the challenge. It’s not just about getting more women into the industry—it’s about making sure they’re supported and set up to succeed at every level.”
Natasha Shillingford: “The Women in Furniture Network has given a fantastic platform for women in the UK furniture industry. Congratulations to Zoe Bonser and the team for setting up such a successful, and much needed, group! It’s great to see women celebrated within our industry and have our voices heard, as well as having the opportunity to meet new contacts. In my position as chair of the La-Z-Boy Women’s Employee Resource Group (ERG) I have enjoyed working collaboratively with the WIFN on events and sharing ideas. For example, in July last year, it was fantastic to have Melinda Whittington, Board Chair, President and CEO of La-Z-Boy Incorporated, visit the Manchester Furniture Show and speak about her career, as well as how women can thrive in the furniture industry. I’m grateful to work for an organisation that champions initiatives such as the employee resource groups and supports a diverse workforce.”
Victoria Ross: “The changes I have seen have been progressive over the last five to ten years. Whilst I can see that there is still some way to go within the industry as a whole, I am happy that I work for an employer that shows equal respect to all genders and hires and promotes based on experience and talent. I am seeing more and more brilliant women rising up in the industry, knowing their own value and not being afraid to ask for what they deserve.”
Sarah Oakley: Having only been in the industry at this level for just over a couple of years the main progress that I’ve noticed personally is with the Women in Furniture Network and other like-minded networking meetings. I feel these types of events have provided women with the opportunity to have a voice and be heard in a like-minded community, they provide inspiration for people like myself who are just getting started on this journey without the added pressure from the typical male lead industry figures. I no longer feel like I’m just the girl who sits behind the desk, I feel heard.”
Bilkis Patel: “The furniture industry has always been a male dominated industry but I’m seeing more women stepping into more leadership and management roles which is great to see, especially since women are the key decision makers from a consumer perspective.”
Cherelle Curtis: “While the furnishing industry is still a male dominated industry, it has been great to see ‘Women in Furniture’ highlighting areas where women can help women within the industry by introducing their mentorship programme. In my experience, the language and actions surrounding women in the industry and in particular women in leadership roles has improved, it may be down to showing others that decisions made are the correct ones, and the longevity of a position which can change perspective, but the more women we welcome into the industry with open arms, the more we will see improvement. There are certainly more women in the industry now, and given the opportunity, they prove over and over why women and non-binary people should not be overlooked.”
Clare Taylor: “There is a movement of change for the better towards gender equality in the furnishing industry, one which has traditionally been highly male dominant. Over the past 12 months there has been more progress in terms of women’s representation within the media and in leadership roles. However, there is still a long way to go.”
Emily Newgaard: “Over the past year, there has been real momentum in bringing more women into leadership roles in the furniture and bedding industry. Groups like Women in Furniture Network (WIFN) and WithIt have been instrumental in creating opportunities for women to connect, grow, and step into leadership. They’re creating spaces for women to learn, connect, and grow through conferences, networking events, and mentorship programs that offer career toolkits, mentor matching, and leadership training. Recognition programs are also shining a spotlight on women making an impact in the industry. It’s exciting to see more opportunities, stronger networks, and real progress—momentum that will only keep growing!”
FEATURES
What would you like to see change?
Sophia Carbonell: “I’d love to see more women in leadership because there’s still a real imbalance. Women bring so much to the table—strong communication, collaboration, and emotional intelligence. But the reality is, we often have to work twice as hard to prove our ability. I’d also like to see more support for women balancing career progression with family life. Flexible working, better access to childcare, and real pathways for growth would make a huge difference. And finally, we need to highlight the incredible women already making an impact—because when we see more female leaders, it inspires the next generation to step up with confidence.”
Natasha Shillingford: “I would like to see even more women in senior positions in the industry and a greater focus on supporting employers to nurture and develop career paths of talented women.”
Victoria Ross: “In an ideal world I would like to get to the point where gender is no longer a discussion. I am proud and happy to be part of an organisation that can boast so many amazing female leaders but, from a personal perspective, I admire them more for their talent, experience, confidence and drive than for the fact that they are also successful women.”
Sarah Oakley: “As a manufacturer, I’d love to see more female operatives at production level, our work force is very lucky to have some incredible women on shop floor but only in a sewing machinist role, I don’t think I’ve ever seen a female upholsterer or cutter, how amazing would that be? There needs to be more opportunities for younger people in general to get into this trade. We need to showcase to both young women and men that it’s a great career path to follow, the upholstery trade will only die out otherwise.”
Bilkis Patel: “For women in our industry to keep pushing barriers and being more involved in the furniture industry.
Continuing to progress in all roles from manufacturing to buying.”
Cherelle Curtis: “I would like to see more diversity, across all aspects of the industry, from entry positions all the way through to leadership positions. And as much as I would love to see this embraced as an idea, I hope one day it is simply the norm.”
Clare Taylor: “I’d like to see continued change in terms of the inclusion of women right through the spectrum of the industry, but particularly in manufacturing, from more female apprentices on the shop floor to those in senior leadership positions. Manufacturing is a fantastic career for females, and we need to promote it more.”
Emily Newgaard: “I would like to see continued growth in recognizing the need for leadership teams to reflect the industry’s customer base. Women influence over 85% of purchasing decisions in home furnishings and bedding, it’s clear that female perspectives in leadership are more important than ever. The more we embrace this, the stronger and more innovative the industry will become.”
What does International Women’s Day mean to you?
Sophia Carbonell: “For me, International Women’s Day is about celebrating the incredible women I work with every day. I’m lucky to be part of a talented team and see
firsthand the drive, creativity, and collaboration women bring to this industry. I truly believe being a woman in a male dominated industry is a superpower!”
Natasha Shillingford: “It’s an opportunity to celebrate the important women in our lives, reflect on the positive changes we have seen in how women are treated in our society and consider what more we can do to accelerate change. It also gives us pause to appreciate the many women who have had to suffer throughout history in the journey to stand up for our rights.”
Victoria Ross: “Fast approaching 50, I’m starting to feel established in my career and International Women’s Day celebrates my personal journey —overcoming societal, institutional, and individual barriers, managing work-life balance, and navigating the complexities of motherhood alongside my career. It’s a day to take pride in all of our achievements and recognise both the challenges we’ve faced and those still left to come. Having grown up in a time when societal expectations for women were evolving, I would use this day to reflect on how traditional gender roles have shifted and how they continue to influence my personal and professional life. I think about the sacrifices myself and other women have made, and how expectations around career, family, and personal identity have changed.”
Amthal Karim: “International Women’s Day is increasingly celebrating the accomplishments of women globally instead of simply being used as an opportunity to call for change. This proves that women are actively working to achieve equal rights to men every day, all over the world. It’s exciting to see major improvements in some countries in terms of gender equality which is a reason to celebrate and inspire others to do the same. I believe that now – in 2025 - it’s more important to understand how women can achieve equity, instead of just equality. Equity means empowering women based on their specific needscultural, social or economic. What looks like achieving their goals to one woman – might not look the same to another woman in a different country. The most important message of International Women’s Day should be promoting the understanding that women across the world need different levels of support to attain success.”
Sarah Oakley: “As a mum of two young girls, aged 9 and 3, it means everything. I want to help make change now so my daughters don’t have to fight as hard in years to come. Everything we do now to showcase and further improve how the world embraces women will have such a meaningful impact on future generations. Being a woman is truly incredible and I want my daughters to believe that too.”
Bilkis Patel: “International Women’s Day for me is about celebrating all the women around me who continue to inspire me daily, with their strength and determination.”
Cherelle Curtis: “International Women’s Day is not about discounting what men have done before us, but about highlighting where women can provide a new insight, push boundaries and create a workplace where everyone has an equal opportunity to excel in their chosen role. It is a reminder to all, that women should empower women, not tear each other down, and men should see us as people to learn from and not be dismissive of our experience. We should all have a place at the table because we are all worthy of it.”
Clare Taylor: “It is an opportunity to pause and think about your female role models and why they inspire you, as well as the example you are setting as a female leader to those who are following you.”
Emily Newgaard: “International Women’s Day is a time to reflect, celebrate, and continue pushing for progress. For me, it’s about honoring the women who have paved the way in the furniture industry and beyond—those who have broken barriers, created opportunities, and inspired others to step into leadership roles. It’s also about lifting each other up—mentoring, supporting, and advocating for the next generation of women in furniture. I’ve been fortunate to work alongside some amazing female leaders who have inspired me, and I hope to do the same for others. We’re stronger together, and when women succeed, the entire industry benefits.”
Retail Focus with ELPHICKS OF HUNTINGDON
Jonathan Elphick, Managing Director of independent furniture retailer Elphicks of Huntingdon, talks about recent investments, why younger blood is needed in the industry and the importance to back British products.
Meet Jonathan
I have recently been appointed as Managing Director of our family run, independent furniture business ‘Elphicks of Huntingdon’, being the 5th generation of the family to take on this responsibility, we have been supplying top quality furniture for over 122 years. My main responsibilities include continuing the sense of family values and the vision of my great, great, Grandfather to retain the charm and appeal of a local family business whilst attracting customers from far and wide.
I oversee the general management of the company and ensure our stocks are up to date with current trends whilst retaining the style and quality our customers expect. I am passionate about securing our future by developing our business plan in the digital age and making improvements to the shopping experience to attract new customers and valuing the loyalty of our current customers to ensure continued longevity and success.
Recent investments?
2024 was a fantastic year for investment in the company. We have given a fresh look to the shop frontage with all-new signs. Secondly, an eyecatching and impressive timeline has been created in the very centre of the shop displaying the history of the 5 Generations of the Elphick family who
have been involved in the growth and success of the business.
A new website has been launched complimenting the refresh of our branding, along with numerous other investments, including the update to our delivery fleet of vehicles and the investment into a brand-new Fire Alarm System to offer protection of our assets.
Future plans?
My future vision for the business is to extend our Upper Showroom to give additional opportunity to display an extended range of bedroom furniture to encourage interest from a wider customer base.
I also intend to continue the
improvements to the premises to ensure a ‘fresh and up to date’ persona whilst maintaining our friendly, welcoming and caring customer service.
What is your mission?
To boldly pursue my passion to make my family proud of this cherished furniture business that I am now the caretaker of and to take Elphicks of Huntingdon into the next era of furniture retailing, which is a very different place to when the company first started.
On sustainability, what is your business doing on this topic?
We aim to contribute significantly to the sustainability efforts by reducing our carbon contributions and showcase our dedication to increasing our ‘green footprint’ by fitting 35 roof solar panels, which will also reduce our utility costs. We take sustainability very seriously and try wherever possible to recycle and save energy.
How has recent business been? What trends are you noticing?
Business in the last few years has been extremely encouraging, and we are fortunate to have a wonderful and loyal customer data base, which has been reflected in our positive order book to take forward into 2025. I recognise that trends are always changing, and we have seen a move to more neutral soft interior colours with an increase in accent and lifestyle chairs and ‘high end’ purchases are becoming more dominant.
What would you change in the industry?
I would like to see the furniture industry encouraging younger people into the workforce and bring more vitality and new ideas into the industry. I am a great advocate of the ‘Buy British’ philosophy and it would be great to see some vibrancy from young designers and engineers with increased incentives to help the UK industry compete with imports.
What challenges do you currently face and how are you overcoming these?
I think challenges for retail, especially currently, is employing good quality, reliable and dedicated employees. In a world of working from home, flexible hours and no weekend work, retail is becoming less attractive, and I can see this being a problem in the future if we do not develop strategies to entice potential employees in.
Also, of course, the cost of running a company now is becoming astronomical and it is a very
”
I am a great advocate of the ‘Buy British’ philosophy and it would be great to see some vibrancy from young designers and engineers with increased incentives to help the UK industry compete with imports.
competitive environment, so it is even more important to run a ‘lean machine’ which focuses on providing a bespoke service but without the adverse additional costs.
Do you have any staff you would like to pay special thanks or recognition to and why?
Enormous thank you must go to both Sue and Kim Pittams (my parents) who have supported me to the point that I am finally ready to take the reins. They have both worked tirelessly for the company. It is a tribute to Kim that he has dedicated over 45 years to the success of the company and still going strong and Sue is remaining in her role of Finance Director to ensure I keep on the straight and narrow.
I also owe a lot to our new Sales Director, Aiden Jones, who has just completed his second year with us. Aiden has made an outstanding contribution to the company, bringing a wealth of experience from various Sales and management roles. He is instrumental in assisting me with many of my visions and I look at him as my ‘right-hand man’.
Our company, however, is only as successful as the colleagues that work within it. We are blessed with an exceptional workforce, and I thank each and every one of them for their commitment, dedication, professionalism and support to our vision – they are an amazing team, and I am extremely grateful to all of them.
Why do you think customers choose your business?
I believe customers choose Elphicks of Huntingdon, firstly because we are an independent, family run business not chasing corporate sales targets and we offer an outstanding selection of home furnishings with knowledgeable employees who can give specific advice to meet their needs.
As part of the AIS buying group, we remain extremely competitive, selling most of the ‘big brand’ furniture that people recognise, but we also offer that little something different that perhaps they don’t always see elsewhere.
www.elphicks.com
FURNITURE COMPONENT EXPO 2025
British Furniture Association’s (BFA) pioneering component trade show is back. We explore more about the Furniture Component Expo 2025.
The Furniture Components Expo returns to the Telford International Centre – on the 19 and 20 March 2025 – following the succuss of its debut trade show the prior year. The event provided opportunities for delegates to explore products, network, gain industry insights and more, with this year set to be no different, allowing manufacturers to review and purchase products across the whole furniture supply chain from leading suppliers.
On show, and our Cover Star this month, includes Peak Converters, with their focus being on solidifying their position as the go-to partner for innovative, high-performance, eco-friendly foam and fibre solutions. For the first time ever, they will be exhibiting their new fully recyclable sprung sofa cushion, the PeakPocket™.
Meanwhile, Turkish-based Erdem Fabrics, which has become a renowned supplier of premium upholstery fabrics, offering bespoke in-house designs and carefully curated collections to both domestic and international markets, will be unveiling its exclusive velvet collections alongside its signature woven lines. Made from OEKO-TEX® certified polyester fibres with flameretardant properties, these fabrics feature high rub counts, by durable ring spun and twisted yarns with exceptional craftsmanship, ensuring breathability and a luxuriously soft texture.
Fibre Components Ltd, a privately owned, independent company with over 40 years’ experience in the board industry, will be on show, presenting its range of machinery and several converting services such as guillotining, platen press die cutting, stitching, riveting, creasing and bending. JJ Smith will unveil game-changing robotics innovations for furniture production. They’ll also collaborate with BeA Group (stand 13), showcasing how advanced robotics paired with cutting-edge tooling can revolutionise workflows. Meanwhile, if you have a CAD or CNC fabric cutting project, VetiGraph is here discuss this with you and demonstrate the GraphCut range of CNC cutters.
Leading British spring manufacturer and components supplier to the mattress and furniture industry, Spinks, has achieved
Peak Converters
Erdem Fabrics
Fibre Components
a major milestone after receiving its 100th patent for a new coil design that will help improve the future of bedding and seating, while Assyst Bullmer details how your business could cut costs, save on materials and improve on cutting accuracy. As for Leggett & Platt Springs UK, it is thrilled to announce it has achieved ISO 9001:2015 Quality Management System accreditation. R J Binnie Ltd will showcase their comprehensive range of furniture components, sewing threads, Motion Italia recliner mechanisms and Linkrest sofabeds. “New on show this year we have integrated massage and heat systems, roll-out sofabeds, Rocky and Revolving lift & recline mechanisms and our range of Queen Anne wooden legs. Come and see us to understand how, our extensive stocks, full product range and UK wide van delivery service, can support your business.”
As for the Think Group, it will display its Fibre & Fillings solutions and SpringBond UltraFlex®. “At Think Group, with generations of industry experience, we understand the unique challenges manufacturers and suppliers face. Our Fibre & Fillings solutions combine global expertise with a customer-centric approach, ensuring we meet the evolving demands of the industry. Meanwhile, SpringBond UltraFlex® is transforming the upholstery industry, combining comfort, performance, and environmental responsibility.”
Event organisers, British Furniture Association (BFA), recently welcomed Prima Tooling as the latest headline sponsor, adding to other sponsors including Vita Group and BeA Group, along with registration sponsor Carpenter Limited. The event also offers a range of interesting industry discussions in the seminar theatre with sessions including ESG, Intellectual Property, Technology, EU Policy and Regulations and health guidance all confirmed, as well as the ‘Sit On This!’ podcast, hosted by Vicky Grubb and Ray Clarke.
Assyst Bullmer Spinks
JJ Smith
Furthermore, visitors can expect more attractions too, including Erdem Fabrics who will be running a competition, ‘Guess the Fabric Weight’ where delegates can visit their stand to test their knowledge of fabric, examining the five samples on display and guess their weight (per metre) and composition. The closest guess wins and each participant is allowed one entry per day, with the prize being a gift card worth £500 to spend on fabric, available both days of the exhibition. Meanwhile, in another competition, Isaac Lord, is running ‘How Many Lamello Biscuits are in the Blum Legrabox Drawer?’. The closest to the correct number will win a £250 Isaac Lord Voucher.
Jet Press is also hosting their own competition too, where they are challenging you to estimate the total distance covered if all the T-Nuts they sold in 2024 were lined up end-to-end. The prize is a £150 Virgin Experience Days Gift Card for the winner. Meanwhile, delegates who leave their business card in the slotted box at The Insert Company’s stand will be in with the chance to win a £50 Amazon voucher. And finally, CPS Group is inviting participants to guess the number of labels in the jar in its
FCE2025 is designed to meet the needs of large and small makers of furniture including beds, mattresses, cabinet and upholstery.
‘Great Label Count Challenge’. The winner receives 250 matt lamination business cards, 250 compliment slips, and a 10% discount on the first order, while second and third place prizes are up for grabs too.
BFA MD Phil Spademan said: “We are really looking forward to the Furniture Component Expo 2025, which is gaining momentum as the industry event that is all about backing British furniture manufacturing.
“The event is made possible through the support of our sponsors Prima Tooling, Vita Group and BeA Group, along with registration sponsor Carpenter Limited, and we are grateful that they recognise the value this event brings to the sector as the first show of its kind in the UK.
“By bringing specific focus to the supply side of the furniture industry, FCE2025 is designed to meet the needs of large and small makers of furniture including beds, mattresses, cabinet and upholstery.”
Click here http://bit.ly/4i6FLfo to register and see you at the show!
Leggett & Platt
Charlie and James Taylor - Think Group
VetiGraph
Peak Converters to showcase Innovation at the Furniture Component Expo
Leading foam and fibre converter Peak Converters is delighted to return to the Furniture Component Expo, which will be held on 19/20th March in Telford.
Known for their outstanding customer service and innovative, high-quality foam and fibre products, Peak Converters are one of the UK’s leading suppliers of upholstery kits to the trade and have produced millions of kits and cushions for some of the largest furniture, caravan, and mobile home manufacturers in the UK for over 50 years.
Their focus for the show will be on solidifying their position as the go-to partner for innovative, high-performance, eco-friendly foam and fibre solutions and, for the first time, they will be exhibiting their new fully recyclable sprung sofa cushion, the PeakPocket™.
The cushion incorporates a simplified design that allows every component to be easily disassembled for recycling at the end of its life. All the fibre within the product is made from recycled materials created from plastic bottles. As well as being eco-friendly, the cushion is sturdy, offering comparable longevity and comfort levels to traditional foam and fibre cushions.
As a development partner to many of the soft furnishing industry’s leading suppliers, the new cushion is a celebration of collaboration with both Wade Springs and more latterly, Think Group (formerly Texfelt), who are a leader in resilient fibres and sustainable non-wovens. This new partnership will allow Peak to offer more resilient, innovative, and environmentally friendly fibre solutions to their customers, improving product durability.
Comments managing director, Mike Crowshaw “We are really looking forward to returning to the Furniture Component Expo. The event promises
new opportunities to connect with industry leaders, to display our latest innovations, and to keep up with the pace of change across the industry.”
SO, WHAT ELSE DOES 2025 HAVE IN-STORE FOR PEAK CONVERTERS?
Says Mike: “2025 promises to be an exciting year for all of us at Peak Converters. We have pledged a commitment to net zero manufacturing and further improving our environmental impact this year.
“Having already introduced several continuous improvement initiatives throughout our design and manufacturing processes to increase operating efficiencies and minimise waste, our focus for this year on reducing energy consumption.”
To that end the company will embark on the next phase of its Industrial Internet of Things (IIOT) project. Phase 2 will focus on monitoring and reducing energy consumption across their factory to further boost operational efficiency.
We
have pledged a commitment to net zero manufacturing and further improving our environmental impact this year.
Concludes Mike: “Our dedication to outstanding customer service remains unwavering. We aim to maintain our already incredibly competitive lead times and exceed customer expectations through strong long-term relationships and by adopting an innovative approach.
“We’re also committed to continuing to invest in our workforce by implementing a multi-skilling program to enhance employee development.”
You can find out more about Peak Converters by visiting their website www.peakconverters.co.uk, or by visiting their stand at
The Furniture Component Expo, Telford, from 19/20th March, on Stand 41.
SUSTAINABILITY THE FIBRE WAY
Emily Prime, Director at Fibre Components Ltd, shares an insight into the business ahead of the upcoming Furniture Components Expo next month.
Fibre Components Ltd is a privately owned, independent company with over 40 years’ experience in the board industry, with its team highly skilled and knowledgeable in all areas of board production and conversion.
“Due to the range of machinery that we have at our disposal, we can offer several converting services such as guillotining, platen press die cutting, stitching, riveting, creasing and bending,” Emily said.
“We are able to supply full sheets or cut down to your individual requirements. Bespoke tools can be made in house in order to manufacture parts as per your specifications / drawings. These parts can be used for arm cards, facings, corner protectors, washers and much more. With our guillotining capabilities, sheets can be cut down and also strips made to measure.”
Fibre Components Ltd stock a wide range of materials in many thicknesses, which includes Corrugated Board - in a variety of flutes, Greyboard, Fibreboard, Red Furniture Board, Electrically Conductive Fibreboard, Painted and Embossed Fibreboard, as well as DEF Standard Board.
“We have a material to suit every budget and requirement,” adds Emily, continuing: “Our design team can assist throughout the design and prototype process of solid boxes and trays too. We are able to produce your bespoke box by reinforcing boxes with steel rims, using a variety of handles, lids, locking clips, corner protectors, stacking corners and much more.”
Fibre Components Ltd is “proud” to be certified ISO 9001:2015, becoming compliant back in 2010. “This demonstrates our ambition as a company to have both quality and accountability at the forefront of all we do,” Emily said.
Fibre Components Ltd will be exhibiting at the Furniture Components Expo, which takes place from 19th - 20th March 2025 at the Telford International Centre. “We’re excited to showcase our services and products at the show,” Emily said. “Please come and see us.”
CUTTING-EDGE ROBOTICS AT FURNITURE COMPONENT EXPO 2025
Contrary to fears about robotics replacing human workers, Woodworking Robotics is designed to empower them. By taking over the “3 Ds” of manufacturing—Dirty, Dangerous, and Dull tasks—collaborative robots allow operators to focus on highervalue activities, increasing productivity while reducing risks.
At the Furniture Component Expo, held at Telford International Centre on 19 - 20 March (stand 14), JJ Smith will unveil game-changing robotics innovations for furniture production. They’ll also collaborate with BeA Group (stand 13), showcasing how advanced robotics paired with cutting-edge tooling can revolutionise workflows.
AVAILABLE SOLUTIONS FOR DISCUSSION/DEMONSTRATION:
Robotic Assembly Systems
Automating fastening, stapling, and screwing of furniture components, these systems reduce repetitive strain injuries and enhance operational efficiency—ideal for furniture, sofa, and bed frame production.
Robot Conveyor Loading / Unloading
Discover how you can streamline furniture production operations by automating loading and unloading tasks on conveyor systems. Mounted on mobile bases, these robots can be redeployed easily to adapt to shifting production needs.
Robotic Sanding
Integrated with traditional sanding machines, this solution eliminates manual sanding of furniture components and panels, freeing workers for more strategic tasks while reducing repetitive strain risks.
Robotic Bandsaw
Designed for safety and precision, this automated solution processes small wooden parts using customisable hoppers, significantly boosting productivity with minimal human oversight.
Robotic Machine Tending
Collaborative robots can tend to any woodworking machine, helping to optimise production in any area. Bespoke assessments will be available at the expo to tailor solutions to individual furniture production needs.
Robotic T-Nut Insertion
Engineered for precision, this system consistently inserts T-nuts into timber components for up to an hour without reloading, regardless of project complexity.
EXPLORE THE FUTURE OF FURNITURE PRODUCTION
Speak to our automation experts and discover how robotics can transform your woodworking processes with exciting demonstrations on stand 14 at the Furniture Component Expo on 19 – 20 March 2025.
At the Furniture Component Expo, JJ Smith will unveil game-changing robotics innovations for furniture production.
FEATURES
A Legacy of Fabric, Reimagined for the UK Market
In the world of textiles, where tradition meets innovation, few stories are as compelling as that of Erdem Fabrics. The brand, now making waves in the UK, carries with it a rich history steeped in craftsmanship, family legacy, and a bold vision for the future.
At the helm of this exciting venture is Şahika, an enthusiastic leader who has seamlessly transitioned from a decade-long career in finance to spearheading the UK and EU operations of her family’s esteemed business from Bournemouth.
Born and raised in Turkey, Şahika’s journey to becoming the face of Erdem Fabrics in the UK is as inspiring as the brand’s collections themselves.
“Growing up in a family business I spent countless summers working alongside my mother and uncles, absorbing their expertise in transforming living spaces and learning invaluable lessons from their interactions with customers and partners,” she reflects, continuing: “But my path initially took me into the world of finance.”
With over 10 years of experience in retail banking, most recently with NatWest Group in London, Şahika honed her skills in a fast-paced, results-driven environment. However, the call of her family’s legacy was always there, quietly beckoning.
In early 2024, the moment came. With a keen sense of timing and a deep-rooted passion for her family’s trade, Şahika decided it was time to step into the family business. “I felt it was the perfect time to bring our heritage and expertise to the UK market while incorporating my own design vision. To pay tribute to my grandfather, who started this incredible journey, I named the brand after him.” she says. And so, the UK chapter of Erdem Fabrics was born.
Bringing a Legacy to the UK
Erdem Fabrics isn’t just another name in the upholstery fabric industry. Since 1963, this Turkish-based company has been offering exclusive in-house and curated collections to international markets. Their flagship location in northern Turkey, established in 1971, has become an iconic landmark in the region. Over the decades, the business has built strong relationships with numerous fabric mills, many of which are hidden gems in the Turkish weaving industry. These mills, known for their selective approach, have found a trusted partner in Şahika’s family business—a company that brings their exquisite materials to a broader audience.
A Commitment to Efficiency & Excellence
“Our strength lies in our ability to curate exclusive collections from various mills, not just from the renowned Bursa region but also from the heart of Anatolian weaving in Maras, Urfa, and Mardin,” Şahika explains. “From silk to leather, viscose to cotton, chenille to bouclé—our collections are a testament to the richness and versatility of Turkish textiles.” This diversity is what sets Erdem Fabrics apart, allowing them to cater to both contemporary and traditional tastes while maintaining the highest standards of quality and unmatched exclusivity.
In the UK, Erdem Fabrics operates primarily as a wholesaler, with a strong focus on made-to-order requests and door-to-door delivery. “We understand that in this industry, time is of the essence,” Şahika notes. “That’s why we’ve streamlined our operations to ensure that our maximum lead time is six weeks, including the FR treatment.
As Erdem Fabrics continues to establish itself in the UK, Şahika is focused on the future. “We aspire to be recognized as a leading supplier of emerging fabric trends,” she says. Backed by a dedicated R&D team and deep market knowledge spanning in the Middle East Erdem Fabrics is poised to offer customers valuable market insights and trend forecasts. “Our goal is to give our clients a competitive edge and a sense of exclusivity in an increasingly competitive market.”
See Us at The Furniture Component Expo at Telford on 19 & 20th March
For those looking to explore what Erdem Fabrics has to offer, the invitation is open. “We’re excited to showcase our collections at The Furniture Component Expo with BFA,” Şahika concludes. “Visit us at Stand 9, We’re here to help you find the perfect fabrics for your needs, and we look forward to working with you.”
We’ve streamlined our operations to ensure that our maximum lead time is six weeks, including the FR treatment.
We stock our inventory at our warehouse in Turkey and, depending on the order volume, we can fulfil and deliver orders in under 6 weeks as well.” www.erdemfabrics.com
FEATURES
YOUR FABRIC CUTTING OPTIMISED
In the upholstery industry, precision is key when it comes to cutting fabric and creating high-quality products.
Manual fabric cutting is time-consuming and labour-intensive, requiring skilled workers to measure, mark, and cut materials by hand. With the advancement of technology, CAD/CAM and AI have revolutionised the way upholstery manufacturers operate, offering numerous benefits to improve efficiency and productivity.
GraphCut CNC
The GraphCut range of CNC automated fabric cutters from VetiGraph offers high-tech and affordable cutting solutions for any size of business.
One of the major advantages of using CNC fabric cutting technology is the level of precision and accuracy it provides. The range of tools on GraphCut means that each piece is perfectly marked and cut with incredible detail and consistency and to exact specifications. This level of accuracy not only results in the production of high-quality products but also helps reduce material wastage, ultimately saving manufacturers time and money in the long run.
Bridging the skills gap in the industry
CNC fabric cutting machines help fill the gap that currently exists in the UK for skilled fabric cutters. As traditional methods of fabric cutting require a high level of expertise and experience, manufacturers struggle to find skilled workers. By implementing CNC automation, manufacturers can rely on digital cutting to accurately plan and cut fabrics. This not only addresses the shortage of skilled workers, but also allows manufacturers to scale up production capacity without sacrificing quality.
Pattern matching and leather cutting
Automated fabric cutting is routinely used for cutting leather and pattern matching, tasks that require a high degree of skill,
precision and attention to detail. With leather, marking the flaws on the hides, nesting and cutting are intricate and timeconsuming processes. Pattern matching is another critical aspect of the industry with the ability to accurately match patterns and align fabric pieces seen as essential for creating cohesive and visually appealing products. GraphCut can handle these processes seamlessly, eliminating human error and ensuring a flawless end result.
How CNC can drive more growth to your business
The adoption of CNC technology offers numerous benefits for the upholstery industry. From improving precision and efficiency to addressing the skills gap, CNC cutters have transformed the way manufacturers operate, allowing the manufacture of high-end products more efficiently whilst maintaining quality. By leveraging the capabilities of CNC cutting along with Artificial Intelligence, upholstery manufacturers can stay ahead of the competition and meet the demands of today’s fast-paced and evolving market.
If you have a CAD or CNC fabric cutting project, VetiGraph is here discuss this with you and demonstrate the GraphCut range of CNC cutters.
The GraphCut range of CNC automated fabric cutters from VetiGraph offers high-tech and affordable cutting solutions for any size of business.
Spinks achieves 100th patent milestone
Leading British spring manufacturer and components supplier to the mattress and furniture industry, Spinks, has achieved a major milestone after receiving its 100 th patent – demonstrating its ongoing commitment to innovation.
The Yorkshire-based company has been granted its 100th patent around the world for a new coil design that will help improve the future of bedding and seating.
Richard Essery, Chief Commercial Officer for Spinks, said: “This is a remarkable achievement for the business – few are able to accomplish such a feat, and we are incredibly proud to be leading the way for innovation within the industry.
“Reaching such a significant milestone proves our true commitment and dedication to innovation, pushing the boundaries of new technologies, products and processes.
“At Spinks we are constantly striving to create new, inventive products that our customers will truly benefit from, and over the years each patent has marked a step forward in our journey to redefine comfort.”
The business submitted its first patent in 1996, for its successful Revolution pocket coil invention – a unique pocket spring within a pocket spring system that offers an unmatched level of comfort and support – which has proved to be one of the company’s most notable and successful creations, and is still widely used around the world.
Spinks has continued to patent various microcoil inventions, including conical designs, miniature coil within coil models, and microcoils that feature fabrics on the top and bottom to provide different thermal characteristics.
The company has also seen success with the introduction of its patentpending pocket coiling machine, which aims to reduce energy consumption for the business by 60%, as well as minimising raw materials needed in the spring-making process.
Now, in 2025, Spinks is planning to launch a number of new innovations that will again set new standards in coil technology for the furniture and seating industries. These designs –of which international patents have been applied for – include nextgeneration microcoil and core pocket spring systems, all featuring glue-free constructions.
We are incredibly proud to be leading the way for innovation within the industry.
Assyst Bullmer cutting machines don’t just cut fabrics, they cut costs and saving manufacturing time.
Materials are expensive.Time is expensive. Labour is expensive. If you are hand-cutting fabrics, there’s never been a better time to invest in a cutting machine from Assyst Bullmer and take advantage of the super-deduction tax break.
Northampton-based Ocee Designs recently took delivery of a new Assyst Bullmer automatic cutting machine and almost immediately started to reap the benefits of higher efficiency, accuracy and speed in their cutting process.
The reasons for investing in an Assyst Bullmer machine were many: Ocee Designs wanted to achieve greater consistent, more accurate cutting of patterns in fabric and more efficient use of time during the manufacturing of soft seating products – and, at the same time, the company wanted to improve sewing quality and consistency.
Since purchasing the Assyst Bullmer machine, Ocee has achieved its objectives along with better fabric efficiency, averaging 80% usage and reducing waste. Re-ordering fabric for re-cuts has been reduced 80% and the need to take sewn work back to be re-sewn has reduced by 90%. Overall, the footprint of the cut and sewn work has reduced massively.
Ocee also reports savings on labour costs resulting from the speed of the machine. Overtime has gone, even in busier periods, staffing has reduced by three and the whole cutting process has become smoother. Combined with an average monthly fabric saving of 16% since the installation of the cutter, Ocee Designs confirms the machine paid for itself within 12-18 months.
To find out how you could cut your cots, save on materials and improve on cutting accuracy, call Assyst Bullmer on 01924 373900 or visit www.assystbullmer.co.uk
UK’s Leading Spring Manufacturer Earns
ISO 9001:2015 Accreditation
Leggett & Platt Springs UK is thrilled to announce it has achieved ISO 9001:2015 Quality Management System accreditation.
ISO 9001:2015 accreditation instills trust in our customers by assuring them that our products undergo rigorous quality control measures. This results in flawless innerspring components that consistently meet their needs. Knowing that our processes are designed to deliver reliability and excellence gives customers peace of mind.
Moreover, this certification equips us to handle customer concerns efficiently. With clear guidelines in place, we can quickly resolve any issues that arise to ensure a seamless experience for everyone involved.
Improved Processes and Efficiency
One of the core benefits of ISO 9001:2015 is its focus on process improvement. By identifying and eliminating inefficiencies, we can reduce waste, streamline operations, and save costs. These enhancements not only benefit Leggett & Platt as a business, but also translate into better outcomes for our customers through faster delivery times, higher-quality components, and competitive pricing.
Commitment to Ongoing Optimization
Achieving ISO 9001:2015 is not a one-time accomplishment, but a commitment to continuous improvement. Regular audits and reviews help Leggett & Platt Springs UK
refine our processes and stay ahead in a highly competitive market. This proactive approach ensures long-term success for both our business and the products our customers depend on.
As the UK’s leading spring component manufacturer, we’re incredibly proud of this achievement. It reflects the hard work of our team and their relentless devotion to adopt best practices –including undergoing training to uphold these stringent quality standards.
Looking ahead, we are committed to maintaining the top-tier quality and reliability the industry has come to expect from us. ISO 9001:2015 is more than just a certification – it’s a testament to our unwavering dedication to excellence.
Thank you for trusting Leggett & Platt with your business. With this accreditation, we’re taking our commitment to quality to the next level to ensure we remain your trusted partner for years to come.
We are honored to receive this recognition, as this significant milestone reaffirms our dedication to delivering exceptional products and services.
See us at BFA Furniture Component Expo in Telford, March 19-20, or visit www.BeddingComponents-intl.com
Contact: Paul Hindle, Sales Manager paul.hindle@leggett.com
FEATURES
TheBED Expert
George Sinclair, Owner at retailer Nimbus
Beds, looks at the evolution of mattress shopping from traditional brick-and-mortar stores vs the rise of ecommerce.
The way consumers shop for mattresses has transformed dramatically over the last decade. The rise of e-commerce has challenged traditional brick-and-mortar stores, creating a dynamic marketplace where convenience, personalisation, and customer experience dictate purchasing decisions. As both models evolve, the future of mattress shopping appears to be a blend of both physical and digital experiences.
THE TRADITIONAL BRICK-AND-MORTAR EXPERIENCE
For decades, physical mattress stores have been the go-to destination for shoppers looking to test mattresses before making a purchase. The biggest advantage of brick-andmortar shopping is the ability to physically experience different mattress types, assessing comfort, firmness, and materials firsthand. Additionally, in-store sales professionals offer guidance tailored to individual needs, helping customers navigate a wide range of options.
However, traditional retail has its challenges. High overhead costs, limited inventory, and sometimes high-pressure sales tactics have led some consumers to seek alternative shopping methods. The in-person shopping experience remains essential for those who prioritise tactile evaluation, but it’s no longer the only viable way to purchase a mattress.
THE RISE OF E-COMMERCE MATTRESS SHOPPING
Online mattress shopping has surged in popularity, with directto-consumer brands leading the charge. The convenience of ordering a mattress online and having it delivered to one’s doorstep has attracted a growing number of shoppers. E-commerce offers several key benefits, including competitive pricing, a wider range of options, and hassle-free trial periods that allow customers to test their purchase in the comfort of their home.
The biggest challenge with online shopping is the inability to test a mattress before purchase. However, advancements like AI-driven mattress recommendations, augmented reality visualisation, and extensive customer reviews have helped
The future of mattress shopping lies in giving consumers choice. ”
bridge this gap. Additionally, generous return policies have made consumers more comfortable with the idea of buying a mattress sight unseen.
THE FUTURE: A HYBRID SHOPPING EXPERIENCE
As the industry evolves, many companies are embracing a hybrid model that combines the best of both worlds. Showroom-style stores allow customers to test mattresses in person while still benefiting from the pricing and convenience of online shopping. Retailers are also leveraging technology, offering virtual consultations and AI-powered tools to match consumers with their ideal mattress.
Ultimately, the future of mattress shopping lies in giving consumers choice. Whether they prefer the tactile reassurance of a brick-and-mortar store or the convenience of e-commerce, brands that provide a seamless, customer-centric experience will be the ones that thrive in this ever-changing landscape.
PURECARE SHINES AT JFS
Award-winning US bedding brand Purecare reflects on another successful January Furniture Show as well as reemphasising the importance of wellness and introducing its new mattress, PureLay.
It’s been no secret of the success Purecare has had since entering the UK market at the January Furniture Show 2024. Roll on a year, the brand has continued to make waves in the bedding industry with its award-winning mattress protectors, bamboo sheets, innovative pillows and more. At the heart of Purecare’s mission is wellness and how retailers can take advantage of this growing movement where mental health, sleep and general wellbeing are more important than ever.
It’s a culture shift that Purecare’s products are a perfect fit for, especially in the UK where the wellness market has seen significant growth since the Covid pandemic. In 2022, the wellness industry reached 131% of its pre-pandemic (2019) market value, ranking first globally, according to data from the Global Wellness Institute (GWI). The UK was also one of the two fastest-growing wellness markets since 2020, growing 19.4% annually, just behind Mexico at 25.2%.
The UK wellness market hit a record valuation of $170.5 billion (£138.7bn) in the pre-pandemic year of 2019, which has grown to $224 billion (£182bn) in 2022. “The UK has one of the world’s largest, most diverse, and resilient wellness economies. The British public are very sophisticated wellness consumers,” said Katherine Johnston, GWI senior researcher.
That’s why Purecare positions itself perfectly for retailers to help consumers on their wellness journey. “With every fiber of our being - with every stitch of our fabric - we care about the wellbeing of everybody and every body,” says Johan Bosman, Senior Vice President of Global Business Development. “We start with the most premium materials and finesse each product with precision-fit™ design features before finishing with outstanding quality control.
“From our award-winning aromatherapyenhanced mattress protection, to supple sheets and patented pillows, our products are designed to take care of you.”
The January Furniture Show 2025 was another platform for Purecare to further spread its message and display its evergrowing collection of wellness-inspired products. It’s fair to say that Purecare delivered another positive show –marking its second JFS in style.
“Following a highly successful debut year in the UK furniture industry, we made a lasting impression at the January Furniture Show 2025 once again, unveiling our latest innovations
in sleep wellness,” Johan said. “With a growing reputation as the go-to brand for premium mattress protection and sleep accessories, Purecare captivated retailers with our commitment to enhancing sleep quality through advanced technology and luxury materials.”
Among the standout launches at this year’s show was Purecare’s brand-new Bamboo Silk sheet range. Johan explained: “Designed with a perfect blend of softness, durability, and breathability, these sheets offer a luxurious sleep experience while supporting overall wellness. Made from eco-friendly bamboo silk, the range is naturally hypoallergenic, moisture-wicking, and temperature-regulating, ensuring a cool and comfortable night’s rest. Retailers welcomed the new addition as an ideal complement to Purecare’s existing premium bedding solutions.”
Maintaining its winning formula for sleep wellness, while building on its reputation for sleep-enhancing innovation, Purecare also showcased its award-winning mattress protectors and pillows, reaffirming its commitment to quality and customer satisfaction. The brand’s OmniGuard Advance Mattress Protector, which recently received the prestigious Good
Housekeeping Award, was a major highlight, drawing attention for its superior protection and breathable design.
Furthermore, Purecare’s Advanced Cooling Pillow Collectionthe brand’s cutting-edge cooling pillows - continued to generate excitement, offering retailers a variety of options tailored to different sleep styles, as Johan continued: “Our Nano Memory Foam Pillow is infused with Memory Foam Crumb and PureCool thermoregulating fabric. This pillow delivers optimal comfort while ensuring temperature regulation for a consistently cool sleep environment.
“Our Groove Contouring Memory Foam Pillow is designed with front sleepers in mind. This pillow provides adaptive support with a thinner core and zoned airflow technology for a refreshing sleep experience.
We’re dedicated to make the home the heart of wellness, and it’s exciting to see how our innovative sleep solutions continue to resonate with the market.
“Meanwhile, our Wave Pillow features dual layers of Gel Memory Foam and Memory Foam. This pillow is tailored for side and back sleepers, delivering targeted pressure relief and a luxuriously cool-to-the-touch surface.”
The show provided another opportunity to further its partnerships within the industry, with retailers often praising the innovation and success that Purecare has already achieved. Paul Lake, Purecare UK and Europe, echoed this sentiment: “The response at the January Furniture Show 2025 has been brilliant. Retailers were particularly impressed with our new Bamboo Silk sheet range, as well as our award-winning mattress protectors and cooling pillows.
“We were able to strengthen our partnerships and industry influence with key retail groups. Having secured our position as the only official mattress protector supplier to the AIS Buying Group in the Beds Category and an approved supplier to the Minerva Buying Group, Purecare remains a trusted leader in the sleep solutions industry.
“We’re dedicated to make the home the heart of wellness, and it’s exciting to see how our innovative sleep solutions continue to resonate with the market.”
For retailers looking to enhance their product offerings with Purecare’s award-winning sleep essentials, please contact sales@purecarehome.co.uk for more information.
INTRODUCING PURELAY
Another exciting launch during the January Furniture Show 2025 saw the introduction of its new Ultimate Back-Care Collection, the PureLay mattress.
PureLay, a brand dedicated to enhancing sleep through Natural Wellness Latex, launched three innovative mattress ranges at JFS. Designed to address one of the biggest sleep disturbances, heat buildup, this new collection combines the cooling and breathable properties of PureLay Latex with natural fillings, including wool, cotton, cashmere, and silk, all designed to create a luxurious and temperature-regulating sleep experience.
The reaction from retailers and industry professionals was “overwhelmingly positive”, with praise for the range’s design, feel, and wellness-driven concept. With a Spring 2025 rollout planned, excitement is already building around PureLay’s fresh approach to back care and sleep health.
“PureLay’s new range is engineered for those who prioritise back care and firm support without compromising on comfort,” said Gowsh, National Sales Manager at PureLay. “As hybrid mattresses, they combine the natural elasticity and breathability of PureLay Latex with a firm ortho-zoned pocket spring system—ensuring optimal spinal alignment, pressure relief, and airflow throughout the night.
“Designed specifically for those who prefer a firmer sleep surface, this collection is the ultimate back-care solution for wellnessconscious sleepers. The blend of natural materials and advanced support technologies positions PureLay as a game-changer in the mattress market.”
The January Furniture Show provided the perfect platform to showcase PureLay’s innovative vision. The brand’s commitment to natural materials, enhanced breathability, and orthopaedic support resonated strongly with industry experts and retailers alike.
“The feedback from the show has been extremely positive,” Gowsh added. “PureLay is designed to look great, feel extremely supportive while remaining comfortable, and offer a strong retail presence. Customers are actively seeking solutions for heat buildup and inadequate support. With this collection, we’ve answered that need by blending breathable, cooling materials with firm, orthopaedic support. The response at the show was
fantastic - retailers are excited about the wellness-driven approach we’re bringing to the market.”
In addition to its innovative mattress collection, PureLay is also introducing a range of unique latex mattress toppers, designed to provide an extra layer of breathability, comfort, and targeted support. These toppers, also made with PureLay Natural Latex, enhance the sleeping experience by pressure points, and improving spinal alignment.
“PureLay’s core philosophy is simple: better sleep leads to better well-being,” Gowsh continued. “With a focus on revitalisation and energy restoration, we’re committed to creating sleep solutions that leave sleepers feeling refreshed each morning.
“Additionally, with fast delivery options, PureLay presents an excellent opportunity for sleep retailers looking to offer premium, wellness-focused mattresses and accessories without long lead times.
“With the January launch a success, we’re set to officially roll out the PureLay collection in Spring 2025, bringing cooling, orthopaedic support, and natural luxury to a market that increasingly values sleep wellness.
“As the demand for natural, breathable, and supportive sleep solutions continues to grow, PureLay is positioning itself as a leader in premium hybrid mattresses and accessories - offering a collection that not only ensures comfort but actively promotes long-term sleep health.”
JFS hailed as big success
The recent January Furniture Show (JFS) delivered a record-breaking event with visitors and exhibitors widely reporting a positive experience.
Building on a steady 4% increase in visitor numbers, spanning 48 countries, JFS saw a 10% growth in VIP buyers and a 35% increase in high spenders with budgets exceeding £1 million, solidifying the event’s position as the top furniture trade show in the UK.
Among the key buyers gracing this year’s event were leading industry names including Bensons for Beds, Connollys of Moy, Cedarwood Furniture, David Phillips Furniture Ltd, DFS, Dunelm, Fishpools, Furniture Village, Furniture World, Habitat, Harvey Norman, Hilton Hotels, La Redoute, Leekes, Lenleys Home, Marks & Spencer, Murphy Home, Next, OPA Living, Pub & Rooms, Robert Dyas, Sainsbury’s, ScS, Sterling Home, Stokers, The Range, Underley Furnishings, Wayfair, Whittlebury Hall & Spa Ltd, Whartons plus many more.
Furthermore, JFS achieved yet another record-breaking rebook, with 71% of the current floor space already rebooked paving the way for increasing the show footprint and revised layout for 2026. This year’s show brought together over 500 national and international brands – the latter up by 35%, with an impressive 38% making their debut at JFS. Attendees explored more than 50,000 products, including 10,000 brand-new designs, defining the trends for the furniture industry in 2025.
The show also included the popular Women in Furniture Network: Celebrate Success event, which recognised and celebrated the contributions of women in the industry. The panel of speakers featured Sarah Bianchi, CEO of Arighi Bianchi, Gisela Lancaster, Head of Buying, Sofology, Katy Hawes Founder of Grace & Favour and Victoria Darnell, International Furniture Designer and Merchandiser of Hooker Furnishings. Meanwhile, the Best Stand Awards recognised creativity and innovation, with winners including Himolla and Whitemeadow – joint Hall 1, Hill Interiors – Hall 2, Image Furnishings – Hall 4 and La-Z-Boy – Hall 5.
WHAT THE EXHIBITORS SAID…
During JFS, upholstery, bedding and soft furnishings fabrics manufacturer Tokyo Fabrics introduced a unique way of showcasing multiple fabrics on sofas with a new handheld tool. The sofa fabric template was implemented by the team to enable customers to better visualise how a fabric will look on a sofa.
Kyoto
RetailSystem
”JFS 2025 has been a celebration of the furniture industry’s creativity and innovation. The energy across the halls was palpable, with both exhibitors and attendees seizing the opportunity to source exclusive ranges, shop new trends, and make meaningful connections.
Loren Williams - It was great to meet so many people, from independent to national retailers and manufacturers, all of whom shared positive feedback on our products, stand, and point-of-sale materials. The enthusiasm and interest in our brand were incredible, and we’re excited to build on this momentum, with new accounts and relationships established, and see what the year ahead brings.
Limelight Beds - It was our first time showing for a few years, and it was definitely a worthwhile investment. We were shortlisted for an award under the sustainability category, and it was a proud moment to be nominated alongside some really great companies, and further proof that we are on our way to becoming a well-respected brand.
Parker Knoll - Our return has been spectacular! We were thrilled to present our latest collections, a range of new fabrics and see some familiar faces at this year’s show. Thank you to our lovely retailers for visiting our beautiful stand and to our wonderful sales and design team for a fabulous show!
Whitemeadow - This year’s JFS was our biggest launch to date, covering an impressive combination of returning popular icons, exciting new models, feel-appeal fabrics and trend-leading colour stories. It’s safe to say we turned heads at the show, and we’re thrilled with the positive feedback and support from our partners.
Kyoto - Our stand attracted significant interest due to our polished product range and sit. We received great feedback from a diverse group of buyers, whose enthusiasm to place our products on their shop floors indicated strong confidence in our manufacturing and excitement about Kyoto’s offerings in 2025 and beyond.
Celebrity Motion Furniture - We were extremely happy with the response to our new ranges, and the results from the show have been amazing. It’s always great to see such enthusiasm from our customers, and we look forward to following up on all the positive feedback. Huge thanks to everyone who stopped by to see us!
Vogue Beds
Masiey Boucle by Birlea
La-Z-Boy UK
Whitemeadow
Volos Avriio
Hooker Furnishings – We had an excellent first show in the UK and our new Modern Country collection was well received by both retailers and interior designers. We are pleased to confirm that we will be returning to JFS in 2026 with a larger display of products, specially designed to meet the needs of UK homes.
Ashley Manor - We proudly returned after five years, receiving fantastic feedback from new and existing customers. Several new models were an instant success, generating strong orders ahead of their Easter 2025 launch.
Sofa Factory - We had another fantastic JFS with many new models, fabrics and most importantly, many new customers.
At The Helm - More than just a showcase of furniture, the event highlighted the strength of our journey and the passion that fuels us. It was a reminder of how far we’ve come and how much potential lies ahead.
Birlea – Introducing our latest design innovation: The Maisey Ottoman Bed, a statement piece that blends modern craftsmanship with ultimate comfort. But that’s not all. We’ve been busy—with over 100 new SKUs launched and even more to come! 2025 is shaping up to be our most dynamic year yet, and we’re thrilled to take things to the next level.
Willis & Gambier – We are thrilled to announce an elegant new addition to our Toulon Bed collection! Already loved for its sophisticated design and quality craftsmanship, the Toulon bed is now available in a classic Cream finish.
SleepSoul - This year, we’re thrilled to announce the launch of four brand-new high street exclusive mattresses: Thea, Juno, Aries, and Cosmic. Designed with attractively competitive price points, these mattresses are here to redefine your sleep experience with unique features tailored to meet a variety of needs.
Wiemann - Overall we enjoyed high levels of engagement from visitors leading to a very strong order intake across all price bands. We were especially pleased to see our new VIP ranges Ohio, Texas and New York performing well. New Shaker style collection, Linate, was also a hit.
Vogue Beds - JFS was great for us- it was one of the best shows we’ve had. We had a lot of people engage with our new products and a high interest in our Climate Collection being the most popular.
La-Z-Boy UK - JFS25 emerged as a remarkable success and has laid a solid foundation for the coming year. This outstanding performance has demonstrated the united excellence of our team, in addition to winning the prestigious ‘Best Stand’ award for Hall 5, we achieved unprecedented sales levels.
G Plan - It was great to be back. We were delighted to showcase our impressive new models along with a variety of new fabrics and some great new features. We appreciate our amazing retailers for stopping by our stand. It was great to
Celebrity
HUMZ
Fama
G Plan
Ashley Manor
see so many familiar faces and of course, a big shoutout to our fantastic sales and design team for putting on such a wonderful show!
TOV - We were excited to debut at JFS and introduce TOV Furniture to the UK market. The response exceeded our expectations. It was exciting to see such strong interest in our designs, and we’re hopeful that this momentum will help us establish a foothold and grow our presence in the UK market.
Fama – We were the only Spanish company exhibiting at the fair. Among the most outstanding products on the stand, the space “Fama Dreams”, dedicated to sofa beds attracted great interest, thanks to the variety of options in both sofas and mattresses. The Teseo, Hector and Oasis modular models stood out for their comfort and were in great demand from customers, along with the Paradis motorised pull-out sofa, which was presented for the first time at a UK show.
Sherborne Upholstery – We are confident our new launches will stand us in good stead for the coming year. The addition of a head adjust on the powered and riser Comfi-sit range enhances the product to another level and gives our retailers more choice to tailor the furniture to their customer needs.
RetailSystem - Our most successful January Furniture Show ever! A major highlight of the show was the launch of FurnitureCatalog, a revolutionary feature that allows users to stream the latest images and prices from their suppliers directly to the order page on their POS. It’s a game-changer for efficiency and accuracy! To everyone who visited our stands, thank you for making this event unforgettable. Your enthusiasm for transforming your businesses with the RetailSystem ECO-system inspires us to keep innovating and delivering solutions that truly make a difference.
Shire Beds - JFS 2025 has been a great start to Q1 of the year. With thanks to all our customers who came and saw and bought and spent time with us - you are our biggest supporters and the reason we are excited to come back every year. And thanks to team Shire, the back office, the shop floor and the sales force that make everything happen so smoothly.
Reinforced Beds – We used JFS as our launch into wholesale. Networking and brand exposure were our primary goals and we’re pleased to report a positive show. A particular highlight was our Pentney bunk bed, which is a virtually indestructible bunk manufactured with 2mm thick steel and a welded steel mesh base. It was certainly a show-stopper!
Sofa Connections – We thought the show was good, the visitor numbers were high and people seemed to be buying this year, which is always great! It’s a very positive sign that we are heading into a good year.
HUMZ – With over 500 new SKU’s added to our collection, a refined online system and improved logistical operations, we
were excited to welcome retail partners to JFS. It was a fantastic show for us.
Lebus Upholstery - JFS turned out to be exceptional. We broadened our product offer considerably with many models and features which would not have been associated with the Lebus offer.
Purecare – We displayed our collection of mattress protectors, innovative pillows and bed sheets, as well as highlighting the importance of wellness within the home and how retailers can take advantage of this growing movement. It was a great show and even featured our new PureLay mattress launch, which went down extremely well.
Avriio - The launch at JFS was not just a showcase of furniture but a celebration of what Avriio represents: innovation, craftsmanship, and a vision for the future.
Sofa Source - The event provided a fantastic opportunity to reconnect with loyal customers, establish relationships with new prospects, and showcase the wide range and versatility of our 2025 collection. Our new enhanced tech sofas were a highlight amongst attendees.
Image Furnishings - This year, we were thrilled to introduce an extended range of tech sofas, equipped with features designed to elevate the modern living experience.
The January Furniture Show returns next year at the NEC in Birmingham on 18 - 21 January 2026. See you there!
Loren Williams
Reinforced Beds
Sofa Connections
FEATURES
A jaw-dropping JFS success
John Conroy, Sales Director at Limelight Beds, shares its January Furniture Show success as well as an insight into what’s next for the company.
Alongside praising products, John added that its philosophy was really admired by visitors and proved to be another key success for the company. “It was great to see our customers buying into our philosophy. Every bed contains as much storage as possible and we try to mirror the ranges into non-storage options for customers on a budget.
“We especially like the positive feedback on our Clic-Clac sofa beds that fit flush to the wall, and our new Oak ottoman (Juno), along with our day bed with drawers rather than a guest bed (how often is a guest bed actually used?) Being able to demonstrate our FSC-certified status and our commitment to sustainable sourcing by using recycled fabrics was a big reason for us to show at the JFS this year and it attracted some bigname brands to our stand we wouldn’t normally expect to see.
Barwell-based bed supplier Limelight Beds has reported a productive January Furniture Show (JFS) where customers bought into the company’s products and philosophy. During the show, which saw Limelight shortlisted for a sustainability award, the business unveiled a number of new products, including one with the biggest storage drawer you’ve probably ever seen.
John explains: “Limelight had a productive time at the January Furniture Show. It was our first time showing for a few years, and it was definitely a worthwhile investment. We were shortlisted for an award under the sustainability category, and it was a proud moment to be nominated alongside some really great companies, and further proof that we are on our way to becoming a well-respected brand.
“It was great to see so many of our customers, we met some great potential new ones too, and the feedback we have received has been exceptional. We launched three new FSCcertified ranges (FSC Licence number C203924), as well as a new day bed. We also added a Cord fabric in two colours to our Remi Sofa Bed, but the star of the show was our new Kenji Jumbo Drawer Bed. Every time someone opened the drawer and saw how much storage is underneath, their jaw dropped!”
Every time someone opened the drawer and saw how much storage is underneath, their jaw dropped! ”
“We have also partnered with Staingard this year and updated our care instructions to allow customers to buy the right cleaning products for their fabrics, which went down really well with customers too, by providing that care solution.”
Looking ahead, John revealed that new models are in development for later in the year while keeping its philosophy of sustainable sourcing with storage at the forefront of its ethos. “We are trying to change the products to suit modern living, rather than just doing what the industry has always done,” he said. “We will also have stands at the upcoming Minerva Spring Furniture & Bed Show, and the INDX Furniture Show, so make sure you come and see us there.”
www.limelightbeds.co.uk
Juno Oak Bed with storage
Ursa Drawer Bed
Remi Cream Boucle Sofa Bed
Climate Collection proves popular at JFS
Ebrahim Patel, Director at Vogue Beds, explains why its new Climate Collection is a game-changer for the business following its latest showing during JFS.
Bed and mattress manufacturer Vogue Beds has been constantly innovating its products with the last few years no exception. On the back of last year’s NBF Bed Show and Autumn Furniture Show, where Vogue launched its new Climate Collection, the business maintained its momentum at the recent January Furniture Show (JFS).
Following another successful event, Vogue detailed just why its Climate Collection has been an evolution of product development and how the range will build on its next phase of growth. “We’ve had another a great response to our Climate mattress, an ecorange mattress collection,” Ebrahim said. “JFS was great for us. It was one of the best shows we’ve ever had and we had a lot of people engage with our new products, with high interest in our Climate Collection being the most popular.
“We’re now seeing orders come through, which is fantastic, and we are hoping to continue build on this momentum from last year, offering our customers a true sustainable option.”
The Climate Collection features three pocket counts, 1000 Pocket, 1500 Pocket & 2000 Pocket, with all the Pocket springs approved and certified by the Vegan Society ensuring no animal content is used in the manufacturing process. In fact, that’s where the collection originally started some three years ago.
“Our journey for the new Climate mattress collection started with the development of the Vegan mattress back in 2022, when we were the first NBF manufacturer to make a Vegan Society certified mattress,” Ebrahim explained.
“Over the last few years learning, understanding the market with customer and retail research, we have progressed this mattress to the next level. This moves us beyond just ‘Vegan Friendly’, offering the retailer and consumer the very best of sustainable, recyclable and comfortable mattress choices.”
The three mattresses offer a different comfort/tension level – Meadow 1000 offers a Medium Soft feel; Floral 1500 offers a Medium Firm Feel and the Forest 2000 offers a Firm feel.
The Climate Collection is designed to be entirely recyclable too, contributing significantly to the reduction of mattresses that end up in landfills. Furthermore, a standard double mattress from the collection is crafted using around 350 recycled plastic bottles, playing a key role in preventing bottles from polluting oceans each year.
“The Climate Mattress collection features 100% viscose fabric which is a plant base cover, which allows it to breathe, the fabric is unique in its construction and easy to recyclable,” Ebrahim said.
“The fillings also consist of recycled plastic, from the spring insulated pad to the specialist fibre fillings offering support and comfort. All the fillings are made from recycled plastics, which brings it in line with circular economy, where materials never become waste and are regenerated.
“Sustainability is more important than ever in the modern world, making our Climate mattresses the conscious choice for consumers. Our new collection offers a diverse range of options tailored to meet different tastes, whilst still upholding sustainability. After all, the key ingredient to a mattress has to be the quality of sleep it offers and we’ve been perfecting this with our high-quality products for decades.”
JFS was great for us. It was one of the best shows
we’ve ever had.
FEATURES
Shire Beds leaves lasting JFS impression
Shire Beds Limited made a remarkable impression at the January Furniture Show 2024, held at Birmingham’s NEC. Their stand, located in Hall 5, was a hub of activity and innovation, showcasing their latest range of beds and mattresses
The highlight of Shire Beds’ exhibit was their commitment to quality and craftsmanship. Visitors were particularly impressed by the new collections, which combines traditional techniques with modern design elements. The attention to detail and the use of high-quality materials were evident in every piece, making it clear why Shire Beds is a trusted name in the industry.
“The Internum, with internal tufts and quality fillings, offered a luxury product at a price that allowed retailers good margins,” Fara Butt, Director of Shire Beds said. “Best sellers Ravello and Capri were still firm favourites amongst buyers, while the Solitdue and Cool Nytz ranges, offering natural and cool properties, were also well received.
Headboards, divans, ottomans and the luxury guest beds were all available to view in a range of fabrics too. The own brand option, giving retailers the brand behind the brand, is an area Shire Beds have capitalised on in the last 12 months with over 100 retailers signed up.
One of
experience they provided. Fara said: “Attendees had the opportunity to test the comfort and support of various mattress models, receiving personalised recommendations from our knowledgeable staff. This hands-on approach not only engaged visitors but also demonstrated our dedication to customer satisfaction.”
Additionally, Shire Beds received high praise for their sustainability efforts and were highly commended at The Furniture Awards in this category. Their selection of materials, FSC credentials, and EDI initiatives were a hit among environmentally conscious buyers. “This focus on sustainability aligns with the growing trend towards greener living and positions us as a forward-thinking company,” Fara added.
Overall, Shire Beds Limited’s presence at the January Furniture Show 2025 was a resounding success, as Fara concludes: “Our innovative products, commitment to quality, and customercentric approach left a lasting impression on all who visited our stand and we look forward to a positive year ahead.”
Our innovative products, commitment to quality, and customer-centric approach left a lasting impression on all who visited our stand.
FEATURES PEOPLE AND PRODUCT CHANGES AT LEBUS
Karl Walker, Managing Director at sofa manufacturer Lebus Upholstery, reflects on the recent January Furniture Show, changes within its senior management team and how this shapes the business for future growth.
The January Furniture Show 2025 marked a number of key moments for Lebus Upholstery. The business expanded its product offering significantly while in terms of personnel, it was the final JFS for furniture industry veteran and Director of Sales, John Wakeman, ahead of his retirement.
John’s time isn’t exactly over at Lebus just yet though, as he will remain in a consultancy capacity for the year while the company transitions its senior management team, which also includes a couple of other retirements too.
Karl explained: “2025 brings considerable change within our senior management structure. John Brewster, our long serving Operations Director, retired in February after over 30 years with the business. John was part of the original team which steered Lebus out of administration in 2005, after the demise of Christie Tyler, and oversaw the tripling of production over the next decade.
“The company wish him well in retirement and acknowledge that the business would not be what it is today without the “JB factor”.”
John is replaced in the Operational Director role by Eddie Flude, a highly experienced production professional with a lifetime of furniture experience, most recently as Operations Director overseeing the DFS production facilities. “Eddie has fitted seamlessly into the role and adds considerable strength to the new Board moving forward,” Karl added, continuing: “Meanwhile, our other John (Wakeman) also retired in February after 12 years with the business.
“John played a key role in the growth of our independent sector and the development of our sales force. John remains in contact with the business should we require his expertise in the future and is succeeded by Jamie Carney as National Sales Manager.
“Jamie has worked in Lebus for over 30 years in both operational, upholstery and sales roles, with his success in the Yorkshire/Northeast territory having been exemplary and we wish him every success in his new role.”
During JFS, the Lebus sales team presented John Wakeman with some professional oil paints and a desk top easel, led by Lebus’ recently crowned Sales Person of the Year 2024, Anthony Quinlan.
Another retirement announcement comes from Jim Morey, Lebus’ longstanding Southern Agent, who retired at the end of 2024. Karl said: “Jim had been with the business for over 27 years and made huge contributions to the growth of the business over that period. We are delighted to have secured the services of Manu Mediratta to replace Jim in the Southwest area. Manu has already made significant inroads into the territory and will be a great addition to the team.”
From people back to products, Karl said that JFS was a positive show for Lebus. “JFS turned out to be exceptional. We broadened our product offer considerably
with many models and features which would not have been associated with the Lebus offer.
“This certainly resonated with our customers as we achieved very strong depth and width of distribution across the country. We were mindful that we had to maintain our value ethos and managed to achieve many key price points, which again appealed. The follow ups post show have also been very encouraging.”
The success comes off the back of a “challenging” year for the business and industry as a whole, with Karl indicating that significant changes within the customer base and the inevitable slowing of consumer demand has presented a constant challenge the sector. However, with a bumper JFS under Lebus’ belt, the year ahead looks promising despite further challenges to combat.
“While we have maintained much of our capacity throughout the year it has been at the cost of margin, Karl said. “The year has started strong with order intake back to 21/22 levels, which reflects the huge amount of groundwork we did during 2024 and we are cautiously looking to expand our capacity further as the current growth looks ingrained.
“However, the clouds on the horizon are coming from Government with the National Insurance (NI) increases, above inflation minimum wage, high interest rates and stubborn inflation, which hardly create the environment for companies like ours to make large investments in this climate. It is inevitable that prices will head north from April. My belief is that we are uniquely positioned to maintain our competitive and value proposition.”
We broadened our product offer considerably with many models and features which would not have been associated with the Lebus offer.
SOFA CONNECTIONS CAUGHT THE EYE DURING JFS
West Midlands-based family run furniture manufacturer, Sofa Connections, reflects on a successful debut January Furniture Show.
“Our stand seemed to be very well received and we had some really lovely feedback,” was the initial reaction to a debut January Furniture Show (JFS) from husband-andwife team, Matt and Sarah Oakley.
The show featured a number of new products as well as its refreshed rebrand as the business, which is based in Brierley Hill, just outside Birmingham, continued to raise awareness and reinforce its long-serving heritage in the industry, spanning over some 35 years.
During JFS, Sofa Connections, which is also a member of the British Furniture Association (BFA), presented new models such as the Sherwood - a quilted arm model with luxurious feather back cushions and supportive bolsters, and the Drayton - a feather back model with a lug cushion.
Also on show were customer favourites, the Belfry and Blakedown, as well as the launch of a Deluxe fabric range to accompany its Standard swatch, aimed at retailers who want an “easy life” with a “great quality product and a good choice of fabrics”.
“Our stand out models were the usual contenders Blakedown and Belfry, classic staples for any family home,” revealed Sarah. “However, our Sherwood caught the eye of some very key buyers with its quilted arms and supportive head bolsters. It will be hitting stores by the end of March and we can’t wait to see how well it does.
“We thought the show was good, the visitor numbers were high and people seemed to be buying this year, which is always great! It’s a very positive sign that we are heading into a good year. The show had some really beautiful stands, we felt very privileged to be invited into Hall 1. Being amongst some of the best out there felt really special.”
Sarah also added that mixing with fellow female industry professionals was a personal highlight too. “I thoroughly enjoyed attending the Women in Furniture Network event. I fully stepped out my comfort zone and even managed to pluck up the courage to
Our Sherwood caught the eye of some very key buyers with its quilted arms and supportive head bolsters.
ask a question. Listening to the four inspiring ladies on stage talk about their journey and experiences in the industry was really inspiring, it’s great to know the future for women in this industry is getting better and I’m so excited to be a part of it.”
With a debut JFS a success for Sofa Connections, the business looks forward to make its second appearance at the Manchester Furniture Show (MFS) later this year, as well as continuing to work hard on new product development and fabric ranges. “At the moment we are focusing on MFS,” says Matt. “Manchester is always such a relaxed show, it almost feels like more of a social event than work. After being so well received at JFS there was no way we weren’t going to sign up again to both shows.
“We’re constantly working on new products and looking to review fabrics etc. The summer is going to be such a great set up ready for those preChristmas sales. We are in talks for some more exhibitions but nothing has been formalised as yet. We are also preparing to move into a new premises just before summer, so all our focus is on making sure we have a smooth transition. It’s going to be a big year for Sofa Connections and we’re looking forward to it.”
FEATURES SHERBORNE LOOKS AHEAD
Gary Broom, Sales, Marketing & Design Director at Sherborne Upholstery, talks about the year ahead following the successful launch of its new products.
Upholstered furniture manufacturer Sherborne Upholstery has reaffirmed its commitment to people and products as the business looks ahead to 2025 following a successful January Furniture Show.
During JFS, the Bradford-based company, which was crowned ‘Best Supplier for Customer Service’ in the Big Furniture Awards 2024, as voted by the industry, introduced a number of new products, as well as a new fabric too.
“Moving into 2025, Sherborne Upholstery are looking forwards to the challenges ahead and are confident our new launches will stand us in good stead for the coming year,” Gary said. “The addition of a head adjust on the powered and riser Comfi-sit range enhances the product to another level and gives our retailers more choice to tailor the furniture to their customer needs.
“The new stylish Leyburn suite features the head adjust feature on all powered recliners and risers, which suites it perfectly.”
Another great addition is the 2-seat lounger, as Gary continues: “The wider lounger version of the 2-seater in both fixed and recline was brought about from a conversation with one of our retailers. I’d like to think this is what they were wanting and I think it looks and sits great. I have a feeling it will be a real winner for us.”
Sherborne Upholstery, which has been a family run business for 95 years - working independently and funding itself through good and tough times, also launched an “exciting new fabric” this year too.
“Our exciting new fabric launch gives us a different look with a familiar feel,” Gary revealed. “We are always looking to elevate
Leyburn lounger 2 seat recliner with head adjust and a manual recliner
our ranges and after our fantastic launch last year of the Valencia fabric, which couldn’t have gone any better, this new launch sits alongside it nicely.”
After what was a challenging year for the furniture trade during 2024, Gary says that Sherborne are well-equipped and ready to take on 2025. “The cost-of-living crisis has gripped nation but having successfully launched the Cloud Comfort action on all ranges and head adjust on the Roma range mid-way through the year, along with some cost initiatives to help our retailers through these tough times, this has helped us to keep looking forwards with optimism.”
One such challenge that continues to be a persistent theme across the furniture trade is the skills shortage. Sherborne has been proactive on this front, investing in both machinery and personnel over the last few years.
“There is still a lack of skills that are needed in the furniture trade,” continues Gary. “We have been training in-house for a while now to ensure we have the right skill sets moving forward. “The need to multi-skill is paramount which benefits the
company but ensures progress in people’s abilities and secures their futures.
“We have invested heavily in machinery in the past few years to keep us up to date with efficiencies and technology. More recently, people are our biggest investment, ensuring a younger, dynamic group are pushing through to enhance the future at Sherborne Upholstery.”
Moving into 2025, Sherborne Upholstery are looking forwards to the challenges ahead and are confident our new launches will stand us in good stead for the coming year. ”
Well-known and respected in the furniture industry, and renowned for comfort and quality at an affordable price, Sherborne aims to be the company retailers think of first when they are looking for a partner to work with to help their business flourish.
“This year has started encouragingly and we look forward to working with our customers,” Gary said.
Small Leyburn riser recliner with head adjust and cloud comfort action
Comfi-sit powered 3 seater and recliner with optional head adjust
INNOVATIVE DESIGN, UNMATCHED COMFORT
At Sofa Source, we believe that a great sofa is more than just a piece of furniture; it’s the heart of your living space, where relaxation, entertainment, and style come together.
This year we have launched an exciting new range of sofas, sofa beds and occasional chairs.
Our latest bestsellers and new launches exemplify this philosophy, offering the perfect blend of luxury, functionality, and cutting-edge technology.
This year we have launched an exciting new range of sofas, sofa beds and occasional chairs. The new Canterbury range is a standout best seller so far. Offering exceptional value for money, this sofa combines high-end features with an affordable price. Designed for ultimate comfort, this reclining sofa features plush seating and smooth motion capabilities that allow you to find the perfect position. Its sleek design and premium upholstery offering durability that lasts.
For those who love to entertain or need multifunctional furniture, our new range of sofa beds is a game-changer. Designed with both style and practicality in mind, our range of sofa beds effortlessly transition from a chic seating area to a spacious sleeping solution. With enhanced cushioning, supportive mattress options, and easy-to-use mechanisms, they redefine the guest sleeping experience.
New Loungetech Range: Innovative design, unmatched comfort.
Our revolutionary new Loungetech range takes home relaxation to an entirely new level. Designed for tech-savvy individuals who demand more from their furniture, this collection incorporates state-of-the-art features that enhance your downtime:
Our revolutionary new Loungetech range takes home relaxation to an entirely new level. Designed for techsavvy individuals who demand more from their furniture, this collection incorporates state-of-the-art features that enhance your downtime:
• Cooling Cupholders: Keep your beverages at the perfect temperature, ensuring every sip stays refreshingly cool.
• Immersive Audio Experience: Builtin speakers and surround-sound technology create a cinematic experience right from your couch.
• Smart Storage: Discreet yet spacious compartments provide convenient storage for remotes, devices, and more, reducing clutter.
• Wireless Charging: Stay connected effortlessly with integrated wireless charging pads, eliminating the need for tangled cords.
This range embodies modern living, seamlessly merging comfort and technology to create a truly immersive experience.
At Sofa Source, we remain committed to redefining home seating. Whether you choose a timeless classic like the Canterbury Motion Sofa, our versatile sofa beds, or the high-tech Loungetech collection, you’re investing in unparalleled comfort and innovation. To find out more about our new 2025 designs visit our online showroom at www.sofasource.com
Maddison
DISCOVER OUR EXCITING 2025 COLLECTION
At Image Furnishings, we are proud to introduce our brand-new 2025 collectionan exclusive range of stylish, high-quality furniture designed to elevate your living space.
Whether you’re looking for contemporary elegance, timeless classics, or innovative multifunctional pieces, our latest designs cater to all styles.
One of the standout additions to our 2025 collection is our brand-new motion sofa range, featuring both manual and electric recliners as well as advanced technology suites.
Designed for ultimate relaxation, these sofas combine luxurious comfort with state-of-the-art features, including power reclining mechanisms, adjustable headrests, and built-in USB charging ports.
One
of the standout additions to our 2025 collection is our brand-new motion sofa range.
Whether you prefer the simplicity of a manual recliner or the effortless convenience of an electric model, our motion sofas cater to all preferences, delivering the perfect blend of style and functionality.
We are excited to launch our 2025 catalogue, now available to our customers. Packed with stunning visuals, detailed product descriptions, and expert care guidelines, this catalogue is your ultimate guide to choosing the products to suite your business needs.
FEATURES
JOIN THE AVRIIO REVOLUTION
The successful launch of Avriio into the UK market has been met with enthusiasm from industry leaders, retailers, and consumers alike.
Recognised for its forward-thinking designs, sustainable manufacturing practices, and superior craftsmanship, Avriio has quickly gained traction within the furniture industry.
The brand’s seamless integration into the competitive UK furniture sector reflects its dedication to meeting evolving consumer demands and delivering top-tier home solutions.
With a strong commitment to quality, design, and customer satisfaction, Avriio is set to revolutionize the UK furniture landscape, bringing a fresh and dynamic approach to home living solutions.
Building on its market momentum, Avriio is thrilled to announce that its highly anticipated product range will soon be available in retail stores across the UK.
This expansion marks a strategic move to make Avriio’s contemporary furniture more accessible to consumers while strengthening partnerships with key retailers. With the UK expansion well underway, businesses can now access an exclusive range of trend-setting furniture that caters to evolving customer needs.
By partnering with Avriio, retailers can access an exclusive range of modern furniture that caters to evolving customer needs.
Find out more about Avriio today and and discover how Avriio can elevate your product offerings.
Volos Avriio
Prygos Avriio
JFS: Would I go again next year?
Andy Walker, owner of Style Furniture and Relax Sofas and Beds, and Grant Berry, owner of Home World – Mattress & Bed Centres, share their respective recaps of the recent January Furniture Show 2025 from an independent retailer perspective.
ANDY WALKER, OWNER OF STYLE FURNITURE AND RELAX SOFAS AND BEDS
I should have a good perspective on the January Furniture Show as I attended my first one in 1990, at the tender age of 38.
For the first nine years as Sales Director for a number of suppliers, and for the proceeding 22 years as the owner of Style Furniture in Louth, Lincolnshire.
A good ‘rule of thumb’ to decide if anything is worth keeping is if you would miss it, if it was suddenly taken away from you, never to return! The JFS is a prime example: with me, and I am sure with many retailers, suppliers, interior designers etc, the answer would be a resounding “yes we would”.
The quality of presentation from the vast majority of exhibitors was exceptional.
One such stand was Alstons, which celebrated all things Charles Darwin, it was excellent and helped set the stage for a number of exceptionally exciting items of upholstery, with colour palettes inspired by Darwin’s original sketches.
Equally exciting, but in a totally different way, was La- Z-Boy’s stand. The presentation was excellent, and they had a substantial number of new ranges, in particular the Baxter which is made in the UK (hurray!) in premium leather and fabric.
I certainly find it difficult to sort out the myth from the factual as far as “all things beds” are concerned: and this is from someone who was the sales manager at Sealy for five years!
However, Highgrove’s stand stood out, it was very exciting, well presented, had a good choice of models, variations of specifications and price ranges. It had to be one of the busiest stands at the show, and certainly one of the busiest exhibiting beds.
FurnitureLink is always a stand I make a ‘beeline’ for, and this show was no exception. Four separate sofas caught my eye, all displayed next to one another, all on express delivery and all very commercial; needless to say, I bought them all!
Not only does FurnitureLink have an extensive range of sellable products, but also a customer service ethic to match; a winning combination!
I found the show very professionally organised, both outside and inside the exhibition halls, and the quality of the vast majority of exhibiters stands were beyond reproach.
Was it busier than last year? To be honest, I haven’t got a clue, but what I do know is we’d all be lost without it.
The quality of presentation from the vast majority of exhibitors was exceptional.
Andy Walker
GRANT BERRY - OWNER OF HOME WORLD –MATTRESS
& BED CENTRES
This year we went to the January Furniture Show (JFS) on the last day for a change. We are a bed specialist so the JFS isn’t the most important show to us but it is still essential to visit in my opinion.
We did not feel the need to be the first in the queue this year on the first day. It was more relaxed on the Wednesday, and because it was the last day you could tell which suppliers had had a good show and which ones had not.
I enjoyed the visit to be honest, it was worthwhile for us. I managed to find some products that we were lacking and I’m really looking forward to selling these new products when they arrive. They will help us elevate our range.
The show is always great to see people that I’ve known for years and catch up on what is happening within the industry. Networking is very handy at JFS, you get to know more than you did, but not just that, it’s nice to see people, people that have a common interest in selling furniture and beds. It’s also nice to see the new people that are entering the industry and their fresher ideas, as well as what product changes are happening too.
“Carpet-gate” seems to have been resolved, thankfully, as there was carpet on the floors this year. Not that it makes any difference to the actual products,
however, the show did look and feel better than last year in my opinion. I believe this helped suppliers, as having the right vibe, certainly helps sales.
If I had one criticism it would that the show felt disjointed, it did not flow right. Halls one and two were together, then you had to leave them, walk through the NEC corridors to get to Halls four and five, having to go through the security check again. There was no Hall three. For example, in years gone by, you could walk from Hall four into Hall three and then so on to the other Halls.
I do wonder whether those suppliers in Hall four did not get the same passing trade on their stands that they used to get in years gone by. Not sure they get any discount on the stand costs for this, it would be interesting to know.
Also, although I did not see this myself but rather heard from others attending, apparently there was a lot of the public attending the show. People claiming to be “interior designers” etc looking to buy an odd piece of furniture for their homes. If this is true, I cannot see how this helps the trade at all and needs some attention.
Would I go again next year? Yes, 100% I would, it was worth the drive and we found some exciting new products for our store.
”
The show did look and feel better than last year in my opinion.
Grant Berry
A UNIQUE OPPORTUNITY
Darren Crowshaw, UK Sales Director of Nectar Sleep, reveals why direct-to-consumer brands like Nectar can offer retailers a unique opportunity.
The UK mattress market is evolving rapidly, with more consumers seeking affordable yet high-quality sleep solutions. Amidst this competition, direct-to-consumer brands like Nectar Sleep are offering retailers a unique opportunity to tap into a growing demand. “Known for our premium memory foam mattresses and a generous 365-night trial, Nectar Sleep has earned a strong reputation and is expanding our presence in the UK,” Darren says. “By partnering with or stocking Nectar Sleep products, retailers can gain a competitive edge, increase sales, and build customer loyalty.”
Nectar Sleep has also earned its reputation by offering mattresses that combine comfort, support, and value. “Our products, designed with multiple layers of foam and spring combinations, provide exceptional pressure relief and support for a restful night’s sleep,” continues Darren. “What sets Nectar apart is our customer-first approach, particularly the risk-free 365-night trial. This generous return policy allows customers to try the mattress for a full year, knowing they can return it if it doesn’t meet their expectations. This policy appeals to customers who may be hesitant about investing in a higher-end mattress, making it an attractive option for a wide range of consumers.”
For UK retailers, partnering with or stocking a well-known brand like Nectar Sleep offers several advantages. Darren adds: “Consumers are more likely to purchase from trusted brands, and Nectar’s transparent policies and commitment to customer satisfaction have built a loyal following. By offering these trusted products, retailers can foster consumer confidence, leading to increased foot traffic and higher conversion rates.”
Key Benefits for UK Retailers
1 - INCREASED CONSUMER INTEREST AND SALES
Nectar Sleep’s established brand recognition drives consumer interest, helping retailers attract new customers. With more shoppers seeking quality sleep products, retailers can capitalize on this trend by offering Nectar’s high-quality mattresses. The presence of a popular and trusted brand instore can help drive sales and increase customer visits.
2 - EXCLUSIVE PRODUCT OFFERINGS
Nectar Sleep offers exclusive retail access to its most premium mattresses, providing retailers with unique products that can only be purchased in-store. These exclusive offerings can create a sense of urgency and drive foot traffic, while also allowing retailers to benefit from higher margins typically associated with branded products.
3 - COMPREHENSIVE MARKETING SUPPORT
Nectar Sleep invests heavily in digital marketing, generating targeted ads and campaigns that drive brand awareness. Retailers who partner with Nectar can benefit from this robust marketing support, reducing the need for costly independent advertising and ensuring steady customer interest.
What sets Nectar apart is our customer-first approach, particularly the risk-free 365-night trial.
“As competition within the UK mattress market intensifies, retailers who partner with Nectar Sleep can stand out by offering a high-quality, trusted brand,” Darren said. “By leveraging Nectar’s strong reputation, competitive pricing, and effective marketing, retailers can increase sales, improve customer satisfaction, and position themselves as leaders in the growing sleep products market.”
www.nectarsleep.co.uk
RETAILER’S OBLIGATIONS UNDER THE CONSUMER RIGHTS ACT – WHAT DO MANUFACTURER’S NEED TO KNOW?
With March being National Bed Month, the spotlight is on beds and mattresses. Retailers and manufacturers must ensure they are meeting their legal obligations year-round. Make sure you’re compliant, with these key insights.
At the Furniture & Home Improvement Ombudsman, we are often presented with scenarios which involve both retailers and manufacturers and which highlight the uncertainty as to their respective relationships with consumers who purchase the end product, including items such as beds and mattresses. Here we explore some of the issues we come across and what the law says with regards to these, giving both parties a better understanding of their obligations and also the likely pressure points in their relationship.
PRIVITY OF CONTRACT
This sets out contractual relationships in a supply chain and means that the consumer will contract with the retailer and the retailer with the manufacturer who will obtain raw materials from a supplier, and so on.
In practice this means that any remedy which the consumer is entitled to under the Consumer Rights Act 2015 would flow from the retailer, not the manufacturer and the retailer will not necessarily be able to pass the liability back up the chain.
DEFECTIVE GOODS.
In the first 30 days the consumer has the right to reject goods which are faulty and which do not conform to contract. A repair can be agreed, but at this point this is at the consumer’s discretion.
After this 30 day period (known as the short term right to reject), the consumer has tiered remedies as follows:
• Repair or replacement in the first instance and then, if the repair cannot be carried out in a timely manner and without significant inconvenience to a consumer;
• Final right to reject (full or partial refund) or a price reduction.
It is crucial to note here that the retailer only has one opportunity to repair or replace notwithstanding what their terms with the manufacturer state. This is likely to cause tension where a manufacturer wishes to exercise a further attempt to repair in accordance with the B-B terms between them and their retailer customers. It is also unlikely that removing the furniture from the consumer’s home to repair it would constitute ‘insignificant’ inconvenience and any such arrangement would need the agreement of the consumer and perhaps an offer of loan furniture to lessen the inconvenience.
We have noted from retailers that the provision of loan furniture is not always forthcoming, however this is a good way of minimising the consumer’s inconvenience, could be offered in lieu of any financial settlement and may even be persuasive in discussions with a consumer in accepting a more significant repair.
GUARANTEES
We are often asked what the situation is when the goods are covered by a guarantee from the manufacturer. The legal position is that any guarantee cannot reduce a consumer’s statutory rights, therefore could not ‘contractout’ of the remedies above. Remember that the consumer’s statutory rights are enforceable against a retailer and whilst, the retailer may direct a consumer to
pursue their guarantee, they could not force the consumer to take this route and may even have to facilitate its operation if the consumer so wishes.
Under the Limitation Act 1980 the consumer has 6 years to bring a claim via the courts under contract in England and Wales and this means that in the event that the manufacturer’s guarantee has expired prior to this limitation, the consumer may still be able to pursue a remedy against a retailer subsequent to the guarantee period. Of course, should the guarantee extend the limitation period (e.g. 10 years/lifetime etc.) the remedy would then be dependent upon the terms of the guarantee if the statutory rights (and retailer liability) have lapsed.
WHO SHOULD THE CONSUMER CONTACT?
The consumer should contract the retailer in the first instance. It may be that the consumer could be directed to the manufacturer, for example to arrange a service visit to repair white goods, and if this is to speed up the resolutions process, it may be the most convenient and easiest means of doing so. If the retailer was suggesting this as a legitimate aid to speedy resolution, this would be perfectly acceptable. Bear in mind though that the consumer does not have to do so and could ask the retailer to follow this up for them or indeed pursue their statutory remedies.
If the retailer is insolvent and there is no subsisting guarantee, the manufacturer would
not be forced to step into their shoes and it may be in such a case that the consumer is not entitled to any remedy unless they purchased via credit card and could pursue the financial recourse route as an alternative.
EVIDENCE
During the first 6 months the burden rests with a retailer to prove that the issue did not exist at the point of delivery and manufacturer’s reports and opinions can be important evidence in assessing this. Whilst it is acknowledged that these are not independent per se, the manufacturer is often best placed to inspect the product in question and evaluate the specific issue. They are also well-placed to monitor complaints and systemically identify a problem with a particular product, which may set in motion a separate chain of events, such as a product recall.
CONCLUSIONS
Whilst the ultimate responsibility for recourse in a dispute with a consumer under the Consumer Rights Act 2015 rests with the retailer, manufacturers need to know the obligations that the retailer has, the pressure they face when dealing with consumers and how these impact the supply chain. Re-evaluating terms and conditions with retailers and the terms of their guarantees in light of these, will ultimately benefit the consumer and enable their retailer customers to deal fairly with the end user, ensuring confidence in the product and promoting responsible retail.
Manufacturers need to know the obligations that the retailer has, the pressure they face when dealing with consumers and how these impact the supply chain.
The Furniture & Home Improvement Ombudsman offers more detailed training on many aspects of consumer law, more details of which can be found at our website
EMPOWERING POTENTIAL FUTURE LEADERS
Bensons for Beds have launched a practical apprenticeship scheme with WEBS Training, looking for the future managers of the business to enter the organisation at grass-roots level. We found out more.
The Bensons Scheme
Despite the apprenticeship being a relatively low Level 2, this is part of a long-term rising star initiative.
The vision is to give apprentices a full understanding of the product and how it’s made, which can then be used to inform them in their future roles as they progress within Bensons. The scheme also provides baseline knowledge of all areas of the business – such as product, processes, and industry – to see what sparks interest in the apprentices and where they would like to progress next.
The materials unit? Let’s see how that could move into a procurement, development, or sustainability role. And for the Organisation [business] and Customer units – this could feed into a commercial role. Quality and Output units – this may identify the next QA or managers in lean manufacturing.
Andy Warren, Continuous Development Manager at Bensons for Beds, has a refreshing and inspiring take on apprenticeships and the opportunities they can create. “We are recruiting for the long term – many of our team have been at Bensons for over 30 years.
“We want to train more than just at operative level – this is about promoting a culture of development and also, - very importantly, - to show our management structure is accessible to all.”
Meet the Group
Dani and India are both examples of this accessible structure, both joining the scheme from their roles as Production Operatives. Josh was recruited externally after seeing the role advertised during a session on what to do after sixth form.
“The Apprenticeship Lead held talks at team meetings so everyone was aware of the programme, there was a follow up meeting with more information for those who were interested and then we applied,” Dani said. “I enjoy my job and want to move up, I didn’t want to be in the same role forever.”
Josh shared his view: “I wasn’t sure specifically what I wanted to do, but I knew I didn’t want to go to university – I liked the idea of being able to learn and earn, where the Bensons scheme was hands on and paid well for an apprenticeship. My interview was with multiple managers and included a tour, so it seemed like a really good opportunity.”
India added: “I found it a lot easier as I already had some experience. I was a lot more comfortable too as I knew people around, so whatever the department I was training in there was always a familiar face.”
Empowerment Projects
As part of Andy’s mission to provide not just another apprenticeship, he was keen to give the apprentices a project where they would have to work together and push themselves. For this group, it was to develop and set up an area of the factory for headboard manufacture. They were empowered to make key decisions on how to map the floor, design workstations to improve production efficiency, and create quality compliance guidelines.
Dani said: “Andy and Phil were really supportive of the project, we would speak to different managers and departments to get advice, but we were allowed to make decisions The headboard department is now in operation, recently achieving their highest daily output to date.”
Josh added: “The place started as a mess, and I didn’t enjoy the cleaning and painting! But seeing what we had designed made me so proud.”
India was equally as proud. “We were all so proud to see the
department when it was finished and seeing it in action – it was like “WE DID THAT!”
Train the Trainer
As part of last month’s National Apprenticeship Week, a training session was turned on its head by having the Benson learners train their WEBS training officer, Joseph Bryan, on one of the headboard models made in the new headboard department developed by the apprentices!
India reflected: “It was nice to show what we’ve learned – and good to show we can be responsible for showing someone new,” while Josh added: “It felt good when I picked up one of the errors – you realise you’ve learned things that you don’t even remember learning!” Dani also commented: “It made me feel confident that not only can I do it myself, but I am also good enough to show someone else.”
Scheme Success
The group all gained valuable new skills as well as a deeper insight into Bensons. Each member shares a final thought on the scheme and why apprenticeships are an important route into a future career.
“I have gained so much insight into the business and gained new skills,” India said. “The biggest thing for me is that it has built my confidence. At the beginning of the course, I was anxious about asking questions and talking to other departments, but now I feel a lot better about going out of my comfort zone and feel happier talking to everyone – maybe talking too much! I now want to do New Product Development – I would love to see my designs being made and sold.”
As for Dani, she said: “I really recommend apprenticeships to anyone – they are like a second chance at everything. Even if you didn’t do well at school, you still have a chance with an apprenticeship. WEBS have supported me with my Maths and English too. Looking ahead, I want to go into the Quality Department – I have already been supporting a higher-level apprentice with one of their projects in their course, and it’s definitely the area I want to move into next.”
Josh concluded: “I’d like to learn more about Business Improvement – I’m not sure whether I want my focus to be on manufacturing or maybe get more experience in more commercial areas – we will wait and see!”
www.webstraining.com
www.bensonsforbeds.co.uk
A WISE CHOICE
Stephen Blunsten, Managing Director of independent beds and mattresses retailer World of Beds,
reflects on the past 40 years.
Next month marks a special milestone for one Norfolk-based independent beds retailer as World of Beds prepares to celebrate 40 years in business. Startling life back in 1985, founded on the principle that everyone deserves a great night’s sleep, the company has grown from one store to five across East Anglia, employing over 20 staff with Stephen Blunsten at the helm as Managing Director.
Their journey of growth has been consistent over the past four decades, which has seen the business acquire, rebrand and relocate stores along the way. In 2005, World of Beds acquired Eastern Beds, situated on Ber Street in the city centre of Norwich, where it had been trading for over 40 years. In 2018 the store was rebranded with World of Beds’ new look to become another member of the World of Beds family.
In 2010, the retailer acquired Grant Street Beds of Norwich - another longestablished company of over 30 years, while in 2019, its head office and Curtis Road branch in Norwich relocated to larger premises at Roundtree Way in Sprowston Retail Park north of the city. Its flagship store offers an extensive selection of beds and mattresses and even has a floor dedicated to Harrison Spinks.
As we look to the future, we remain committed to our founding principles while embracing innovation. Our upcoming 225-mile charity walk symbolises our dedication to giving back to the community that has supported us for four decades.
“What sets us apart is our commitment to being more than just a bed retailer – we’re sleep solutions specialists who prioritise customer care and product knowledge through continuous NBF training and in-house development programmes,” said Stephen – or otherwise known as Steve.
“World of Beds will mark our 40th anniversary in April 2025, and we’re celebrating this milestone with several exciting initiatives. I am undertaking an ambitious 225-mile charity walk across our service regions in July 2025, connecting with the communities that have supported us over four decades. We’re also planning special anniversary promotions and customer appreciation events across all five of our stores to thank our loyal customers who’ve been part of our journey.”
And some journey it has been. As already alluded to, the business has expanded its presence over the years to five successful stores across Norwich, Dereham and Bury St. Edmunds and claims to be the oldest independent bed retailer in Norfolk and Suffolk to date.
During that time, Steve shared some memorable moments: “Over the past 40 years, we’ve achieved several significant milestones, from store acquisitions, expansions and the introduction of our partnerships with premium brands like Harrison Spinks.
“We’ve also launched our specialised DreamEase Mobility division, created Oscar the Owl, our beloved mascot who’s become a symbol of our family values, as well as pioneering sustainable sleep solutions with eco-friendly and vegan mattresses. We’re proud of our growth and look forward to what’s next in the years ahead.”
On that note, Steve added that the last 12 months have been strong for World of Beds, with consistent monthly revenues increasing and hitting an “all-time high” in weekly sales. “We’ve maintained our position as a trusted retailer across the region. Our in-store sales continue to increase, reflecting our customers’ preference for experiencing our products firsthand. The post-Christmas period has been particularly robust, showing increased customer interest in quality sleep solutions.
“We’re seeing an increase in sustainability in mattress manufacturing and materials too, as well as smart bed technology and sleep tracking capabilities. Meanwhile, there is also a rising interest in mobility and adjustable beds, and a growing awareness of sleep health and its impact on overall wellbeing. We’re seeing customers increasingly prioritising quality and sustainability over price, with a particular interest in products that offer both comfort and environmental consciousness.”
Looking ahead, Steve said he is “excited about several developments” in the pipeline, including the launch of a new enhanced website to improve its online presence, the expansion of its DreamEase Mobility division, the introduction of new sustainable product lines, implementation of new customer feedback systems and the development of its Oscar the Owl storybook series.
“We’re also enhancing focus on digital marketing and social media presence, while
exploring innovative ways to integrate technology with traditional customer service to enhance the shopping experience.”
Steve added that World of Beds’ ongoing success is down to a number of things, mainly their “unwavering commitment” to customer service excellence while adhering to its core values at all times. “Reaching 40 years is both humbling and inspiring. Our success stems from several key factors including continuous staff training and development, strong relationships with premium manufacturers, our ability to adapt while maintaining our core values and our focus on building lasting customer relationships.
“As we look to the future, we remain committed to our founding principles while embracing innovation. Our upcoming 225-mile charity walk symbolises our dedication to giving back to the community that has supported us for four decades.
“We’re also excited about expanding our Oscar the Owl family of characters, each representing different aspects of our business and helping us connect with new generations of customers. Our deep understanding of our local market, most importantly, it’s our family business approach – treating every customer as part of the World of Beds family – has been crucial to our longevity.
“The next 40 years will see us continue to evolve while maintaining the personal touch and expertise that has defined World of Beds since 1985.”
www.worldofbeds.co.uk
MATTRESS ONLINE’S Sleep Revolution
Independent mattress retailer Mattress Online introduces two new faces of its sleep panel with the appointment of a new Head of Sleep Science and Relationship Expert.
and clear communication, through advice content on our website, product information, and other public facing platforms. It’s our way of further enhancing what we do and making sure that the customer gets the best product out there for them.”
Mattress Online believes that the new additions to its “panel”, Hannah and Jenni, along with James, will provide its customers with relatable and genuine expertise - sharing insights and opening up conversations with the public who want to better understand how product is connected to their sleep needs.
Furthermore, with growing demand for ‘genuine expertise’ the appointments come at the right time of the retailer’s journey as being one of the top industry go-to brands around sleep. “From a PR perspective, we’re seeing a demand for genuine expertise,” says Adam. “Lots of journalists are reaching out to us for wellbeing commentary around sleep and health, and are acknowledging that sleep is so important as a pillar of health - just as important as diet and exercise, often if not more. Being able to access a
Mattress Online kicked off the New Year with the appointment of Hannah Shore as its new Head of Sleep Science. Her role sees Hannah have a touchpoint across the whole business, with suppliers and manufacturers, and also with Mattress Online’s wider partnerships, as well as being a figurehead of its collective aim to helping the UK get the best night’s sleep.
In addition, Hannah joins Mattress Online’s expanding panel of sleep experts, alongside James Wilson, The Sleep Geek, as well as fellow new recruit Jenni Trent Hughes, who recently joined the business as its new Relationship Expert.
Steve Adams, CEO, explained: “As our new Head of Sleep Science, Hannah Shore is well-known in the industry already - many readers will have met her and been privy to her support and vast product knowledge during her time with Silentnight. With broadcasting as one of her many areas of experience, Jenni Trent Hughes is equally as renowned in her areas of expertise and will be a familiar face, and voice, to many. Both the new additions to the cohort joining us at the same time is merely a happy coincidence.
“The investment reinforces our aim to help our customers navigate their purchase - not content with giving them access to the best range of products in the market, we’re always looking at ways to help consumers through the buying journey. Trust is crucial, and so providing subject matter experts to guide consumers through to final purchase is really important to us as a brand.
“The new roles will bolster our offering of transparent
Hannah Shore
panel of bonafide experts really helps to instill confidence in what we’re sharing to the general public.”
For both Hannah and Jenni, the decision to join Mattress Online was easy, jumping at the chance to help make a difference. “Understanding and navigating buying a mattress can be very confusing for a consumer, there are many different products out there and all do something unique for each sleeper,” Hannah said.
“Working with Mattress Online will allow me to work closer with the consumer to help improve that customer journey and unpick some of the myths and common mistakes when making a purchasing decision. Ultimately, I want to help people get the good nights’ sleep everyone deserves and that starts with a good foundation, a good mattress, and the right advice.
“I am incredibly passionate about improving sleep quality and I am eager to leverage my expertise to help Mattress Online further enhance its position as a leader in the sleep industry.”
As for Jenni, she commented: “Nowadays what we are buying might be the same as always but how we are buying is totally different. When I heard ‘mattresses sold online’ my first thought was “that’s an awfully large jiffy bag”. Mattress Online is the perfect example of a successful, modern business taking a basic traditional concept and turning it on its head and bringing into the 21st Century.
“One of the most powerful relationships in your home is between you and your bed. When I ask you about ‘bed’ you don’t say “I am going to the bed”. You say “I am going to my bed” - and who better to help you achieve that than Mattress Online.”
The new roles will bolster our offering of transparent and clear communication, through advice content on our website, product information, and other public facing platforms.
that other expansions are in the pipeline as the company continues to grow. “Our new store roll-out is continuing in the background, after the successful launch of our Doncaster store which is coming up to its first anniversary - and encouragingly has been steadily growing in numbers - both in revenue and footfall,” he said.
“The whole team is in a good place and we’re ahead of budget and feeling positive about the year ahead.”
With the two appointments now firmly in place and part of Mattress Online’s panel of experts, Adam concluded www.mattressonline.co.uk
Jenni Trent Hughes
FEATURES
ADJUST-A-BED IS THE Real Specialist
Simon Morris, Marketing Director at Adjust-A-Bed, talks about the continued expansion of products to meet every demand.
Since its inception back in 2021, bed manufacturer Adjust-ABed has wasted little time in becoming the preferred partner to the vast majority of independent bed and furniture retailers across the UK. Its growth, in a word, has been “rapid”, along with its continued development on product innovation.
“Specialising in the manufacture of electric adjustable beds means that our retail customers get the very best quality products, the very best quality service and the very best quality support,” says Simon.
“Adding to this, we have introduced the Adjust-A-Bed Gallery, which offers by far the best opportunity to maximise sales in this rapidly growing sector of the bed market. Our tailor-made designs are created for each retailer and make the most of the space with the products that are supplied. Furthermore, we are continuing our rollout of specific graphics and point of sale that support the successful Bespoke range.”
The comprehensive collection has been even further enhanced with the introduction of the new Trilogy mattress, as Ehtesham Nasir, Managing Director, explains: “Our new Trilogy range has a high specification, but most importantly, it can be supplied in soft, medium or firm tensions - making sure the consumer gets the comfort level that suits them.
“With a complete collection starting from our price-conscious Beau, to the best-selling Linden or right through to the Natural Collection on an upgraded Lifestyle base, Adjust-A-Bed offers something for every customer to meet every demand.”
Through their very skilled workforce Adjust-A-Bed, can keep control of every element of manufacture and the luxury of introducing new concepts to the market as they need to, which is evident with the exciting launch of the Bespoke Collection of Headboard and base. “This is available in any size, any fabric, platform top, gas lift ottoman, standard adjustable or lifestyle adjustable,” says Simon, continuing: “It offers total freedom of choice to create a stunning bespoke bedroom arrangement!”
Adjust-A-Bed offers something for every customer to meet every demand.
Reaffirming its ongoing development, Adjust-A-Bed was recently awarded “Buy with Confidence” certification by Trading Standards. The recognition sees the business become the only adjustable bed manufacturer in the UK to hold Trading Standards approval. “With Trading Standards approval on our entire portfolio of products, retailers can feel assured that Adjust-A-Bed are going from strength to strength with integrity and confidence,” Ehtesham said.
For those retailers who have yet to see how much difference Adjust-A-Bed can make to their business, please contact its office on 01924 650150, and they will pass your details on to the relevant Sales Representative.
SLEEP GEEK SAYS
In a new series from The Sleep Geek, aka James Wilson, he talks about linking sleep problems to products that can make a difference.
If sleep is the foundation our health is built on, then our mattress, pillow and duvet are the foundations of good sleep.
There are four things we need to live. Food, water, air and sleep. You can live longer without food (19 days) than you can live without sleep (nine days.) The products we develop and sell are that important to human health, yet poor sleepers don’t start with the products they spend more time with, than anything else they own.
I work with people who have been waking in the night and they buy a mediation app. Thing is they are waking with back pain. So, they could meditate until the cows came home, it won’t help, but the right mattress could.
When working with poor sleepers, one of the first questions I ask is about sleep posture and the products they sleep on and under. It is that important, as if the foundation of their sleep is not right, then it is harder to address any other issues they may have. The products we sell are so important to us sleeping in a healthy position, and to be the right temperature for sleep. This gives us, as an industry, a real opportunity to help more people, and for us to be at the centre of the conversation around sleep health and wellbeing, but we need to ensure the advice we are giving is helpful to the individual and honest. Less sizzle and more knowledge linking the problems of the sleeper to the products that can make a difference.
It isn’t just the sleeper we need to educate, but also others in the sleep world. If I meet a researcher, I always ask them about what mattresses and pillows they recommend for certain issues. I get a blank stare back. They may mention a brand they have heard of, but they cannot tell me what sort of sleeper it suits. If I ask them about a favourite sleep tracker, they can wax lyrical for hours, which is not only boring, but also worrying. Only 15% of the UK population use a sleep tracker, while pretty much every single person sleeps on a mattress. We don’t just have to convince consumers that we are a knowledgeable source of sleep information and help; we also have to convince the rest of the sleep world this is the case too.
We need to be clearer about what products give answers to what problems. ”
We need to be clearer about what products give answers to what problems, and get away from generic claims that “this product will give you perfect sleep,” and we need to ensure that staff training goes beyond listening to a few podcasts or reading a couple of articles.
An example of where we can improve is around back and how back pain products are so important to those suffering with these issues, but if we market our brand on the basis that we can help, whilst promoting pillows for front sleepers, then we are contributing to the problem.
It’s obvious, properly trained staff, products that have clear messaging around what problems they solve, and credible marketing give sleeper retailers the opportunity to help more people and reap the commercial rewards. What are you going to do? Let me know.
ABOUT THE SLEEP GEEK
James Wilson (AK The Sleep Geek) is a Sleep Educator & Practitioner and founder of kipmate. He has worked with the likes of Zurich, Next, Under Armour and West Ham United helping their people kip better. He offers training and certification for retailers, and a certification scheme for sleep products.
HEAL’S POPS-UP
HEAL’S, ONE OF BRITAIN’S OLDEST FURNITURE RETAILERS, HAS RECENTLY OPENED A NEW POP-UP STORE IN NORTH LONDON. WE TAKE A LOOK INSIDE.
We’re continuing to see strong performance across all of our bricks and mortar locations. ”
Located just off Upper Street in Islington Square, the new space showcases a carefully curated selection of Heal’s designs, offering North London residents the opportunity to shop its best-selling pieces across furniture, lighting, textiles and accessories.
Hamish Mansbridge, CEO of Heal’s, commented: “We’re continuing to see strong performance across all of our bricks and mortar locations, reflecting continued customer demand to see, touch and feel products in person before making a considered purchase for their home.
www.heals.com
“This new space brings some of our most coveted pieces to North London, making it easier for local shoppers to discover expertly crafted, design-led pieces that will complete every room.”
Elinor Lewis
In the next instalment of our series of interviews with agents and reps across the furnishings industry, we spoke with who talks about the day-to-day, sustainability, travel and why being open-minded is key.
Meet Elinor
ercol is a heritage brand, established in 1920. The company headquarters and factory are in Princes Risborough, Buckinghamshire and ercol is still a family-owned business.
How long have you been an agent in the industry?
I have worked in the furniture industry for 10 years, starting in retail showrooms in London, selling to the public and trade customers; including interior designers, architects and procurement companies. I joined ercol in December 2022 with responsibility of the Southeast and London accounts from January 2024.
What drew you into the life of an agent, and what’s the day-to-day like?
I was keen to take on the agent role as I prefer selling B2B rather than directly to the consumer. In my current role, I sell the brand and the opportunity to collaborate with our partners. My day-to-day varies, from general sales calls and training to strategic meetings looking at future development.
What is the most difficult?
The travel can be challenging. I spend a lot of time driving, which I generally enjoy but there is nothing worse than being stuck in traffic on the M25, late for a meeting!
Do you have any particular highlights so far?
My biggest highlight of 2024 was seeing my hard work pay off. Change doesn’t happen quickly, so it takes several meetings, proposals and negotiations before you see positive action.
Visiting a store to see a new display looking fantastic and then witnessing a flood of new sales come in as a result is very gratifying.
What challenges do you think currently face agents in the furnishing industry?
What is the best part of your role?
I love the flexibility of my role. I design my own schedule.
Historically, it has been a male-dominated industry. Sometimes it can be challenging to be taken seriously as a woman in my early 30s, it can also encourage me to work extra hard to gain trust and respect from our partners.
What would you like to see change?
I would like to see more young women join the industry. At ercol it’s a 50:50 split within the sales team which works well. We can all bring our unique perspectives to the table and learn from each other.
What would help agents more?
I think it could be useful to have more agent-focused networking events. It is quite a solitary role, so the more opportunities offered to get together and share information would be helpful.
What would you say to someone considering becoming an agent?
That it takes time to build a successful network. It’s important to be patient. If you keep working hard, it will come to fruition.
What is the most important attribute to have as an agent and why?
Open-mindedness. You encounter clients with differing requirements while out on the road. It’s important to form your own judgments and create individual connections. Just because an account didn’t work for your predecessors, doesn’t mean it won’t work for you!
Can you share something that irritates you the most as an agent?
It can be frustrating when clients go silent. Especially if you have a positive meeting and subsequently spend time putting together a proposal.
It is much better to hear a ‘no’ so you can park the project and come back to it later than to hear nothing at all. I don’t believe rejection to be a negative, it can occasionally redirect you to find the right opportunity.
Can you share an insight into your plans for the year ahead?
I plan to build on the growth created in 2024. I hope to focus on strengthening my relationships with existing retailers, rather than just opening more and more accounts. I believe in quality over quantity.
What’s the next big thing you are seeing in the industry and why?
I believe sustainability is the most important thing to
focus on. At ercol, we are starting our sustainability journey. We are trying to reduce our carbon footprint by manufacturing more in our Princes Risborough Factory.
For a selected range, we are also using British grown timber again as part of our Grown in Britain campaign. It’s important that sustainable practices are built into the day-to-day operations of a brand, not just used as greenwashing marketing campaigns.
If there is anything else you would like to add as a final thought, please do so here. Despite a challenging retail market there are lots of opportunities out there. I am excited for what 2025 has in store for ercol and my career development.
I think it could be useful to have more agent-focused networking events. It is quite a solitary role, so the more opportunities offered to get together and share information would be helpful.
Amthal Karim – Head of Design at Furniture And Choice – shares her monthly overview of on-trend styles and interior looks currently inspiring furniture buyers.
Sensory design is emerging as a prominent interior movement for 2025. The concept of sensory design is not new — it’s unsurprising that design appeals to your senses — however, the extent that this affects interior styles and new product development is now paramount.
When designers and interior bloggers reference wellbeing they invariably start with colour psychology, but sensory design is broader and deeper than the simple effect of colour on your senses. Modern design considers emotional responses not just to colour, but also to form and materials, combining them to excite and to convey meaning.
Colour confidence means that neutrals such as grey are increasingly marginalised as customers opt for bolder greens, blues, or even orange sofas. With the help of limitless social media knowledge it’s easy to style adventurous hues — now everybody is a designer.
And we’re going deeper — sensory design encourages the use of colour in more complex ways: the intensity, depth, and layers that different shades of a single colour can create when used together in a monochrome look; the powerful interplay of contrasting colours used in equal amounts. Or how we utilise colour to completely alter the dynamics of a room, for instance, creating a cocoon-like feel by colour drenching the ceiling.
So, the influence of sensory design in furniture extends further than colour — it inspires shapes, materials, and proportions. It forces furniture to be considered an integral part of the entire living space, not just a standalone element. A curved, lozenge shaped sofa is aesthetically pleasing when styled with a square, metal coffee table — the juxtaposition of shapes generates a graphic effect as the two pieces of furniture create balance together.
And then there’s touch — tactility is vital for us to create an emotional connection with our living space. Soft fabrics and textures help you relax and put you at ease. Luxurious velvet is an upholstery mainstay and now other ‘cosy’ fabrics such as chenille, linen-look and thick weave textures are emerging. In dining furniture, fashionable stone, plaster, and wood-effect tables
When designers and interior bloggers reference wellbeing they invariably start with colour psychology, but sensory design is broader and deeper than the simple effect of colour on your senses.
provide authenticity by connecting us to nature and natural elements.
Like the post-pandemic interest in enhancing our work-life balance, the way our homes influence our mood has become an important topic of conversation — we’re all increasingly aware of the link between our environment and personal wellbeing. Sensory design is positively impacting how we choose to furnish our homes, adding engagement, depth of thought, and shifting home design into something ever more meaningful.
Hampton Velvet Sofa
Avanta Dining Set
THE BIG QUESTION
This month we’re asking retailers:
What were your thoughts on this year’s January Furniture Show and INDX Furniture Show?
Style Furniture and Relax Sofas and Beds
The quality of presentation from the vast majority of exhibitors at JFS was exceptional. I found the show very professionally organised, both outside and inside the exhibition halls, and the quality of the vast majority of exhibiters stands were beyond reproach.
Home World – Mattress & Bed Centres
This year we visited the JFS at the NEC but not the INDX, I enjoyed the visit, it was worthwhile for us, I managed to find some products that we were lacking. Looking forward to selling these new products when they arrive, they will help us elevate our range. Great to see people & catch up on what is happening too. I always look forward to the JFS at the NEC show & will definitely go again next year. I only go for the day nowadays though; there’s no need for us to stay over.
Dreamland Bedding Centre
The show’s offered us the opportunity to immerse ourselves in the latest industry developments, not solely from a product acquisition standpoint but through a broader lens of trend analysis and visual merchandising inspiration. While the volume of new product launches was somewhat restrained, this did not detract from the exhibition’s fundamental purpose—identifying emerging market directions and drawing creative influence from the meticulously curated stand designs for in-store POS enhancements. The atmosphere was particularly engaging, fostering an undeniable sense of camaraderie among exhibitors. This year, more than ever, there was a palpable synergy between representatives, each contributing to an environment of collaboration rather than competition. The show itself was thoughtfully arranged, allowing for seamless navigation. Attending on the final day, while resulting in a more subdued footfall, afforded us the significant advantage of dedicated time with each representative and agent, facilitating deeper discussions and strategic insights.
Wasn’t it great to see the halls carpeted again at this year’s January Furniture Show? It really helped restore the sense of polish and inspiration that should define our industry’s flagship event — something that was sorely missed last year. That said, the improved presentation didn’t necessarily translate into industry optimism. It was hard not to notice that the halls still weren’t full, which inevitably brings back memories of a much larger and more vibrant show in years past. The subdued atmosphere and quieter corners of the halls seemed to reflect a cautious industry outlook, possibly mirroring broader concerns about the economic landscape.
This caution was also evident in the products on display. While there were some fantastic designs, it felt like many designs this year are playing it safe — prioritising commercially proven pieces over more daring innovations. Every square metre of stand space and that of retailer’s floors has to be justified, leading to a more conservative product offering than we might have seen in more optimistic times. That said, there were still many highlights, especially in Hall 1, where we saw some beautifully designed stands and furniture clearly created to repeat. It was also great to see a mix of familiar faces and new exhibitors investing in high-quality displays, demonstrating resilience and confidence despite the highly talked about challenges ahead.
JFS was rather underwhelming and disappointing. It didn’t seem very busy, and there were notable absentees. Plenty of manufacturers seemed to be playing it very ‘safe’, with uninspiring ranges and simpler stands, which is perhaps understandable given the rather subdued UK economic outlook. INDX was beautifully set out as a show but also quieter albeit we attended on the Sunday. We found it a more interesting and inspiring experience overall, even if some suppliers were similarly risk averse.
Sopha
Fairway Furniture
In the next part of our ongoing sustainable series, global furniture retailer IKEA shares its latest sustainability update.
IKEA
Ingka Investments, the investments arm of Ingka Group, the largest IKEA retailer, aims to invest about €1bn in companies that are increasing recycling infrastructure. Every year, the global economy consumes 75% more natural resources than the Earth can regenerate. This generates tremendous amounts of waste, yet less than 20% of waste is recycled. To support the transition towards a circular economy, Ingka is aiming to invest in companies that will contribute to recycling infrastructure. In doing so, it helps to recycle more end-of-life products into secondary raw materials.
In 2017, Ingka Group established Circular Investments to invest in companies contributing to the transition to a circular economy with the focus to make a difference for plastics, mattresses, textiles, wood and food waste. Ingka aims to grow profitable businesses that avoid millions of tonnes of CO2e and increase the availability of recycled material on the market. Since 2017, it estimates that its portfolio companies have recycled around 2.7 million tonnes of materials overall, avoiding over 9.4 million tonnes of CO2e.
Lukas Visser, Circular Investments Portfolio Manager, Ingka Investments, said: “To future proof our business we want to invest in financially and environmentally resilient companies. When a product’s life at home ends, Circular Investments begins. Ingka Investments is committed to transitioning towards a circular economy and retaining the value of materials. For us, that means investing in companies that are developing technology or growing capacity to prevent waste or supply recycled materials.”
• RetourMatras recycles mattresses transforming them into valuable materials for reuse. They produce, on an industrial scale, repoliol, a circular alternative to replace fossil-based materials in new foam products and is used by various customers, including IKEA in 31 upholstery and mattress product lines. The business operates facilities in the Netherlands, England and France with a total annual capacity of 2.5 million mattresses. https://www.retourmatras.nl/
• Recycled household plastics: Morssinkhof Rymoplast, the leading post-consumer plastic recycler, produces recycled plastics for products for both global and local brands. Our investment has contributed to Morssinkhof Rymoplast doubling its plastic recycling capacity to 515,000 tonnes per year. Today, Morssinkhof Rymoplast has 11 recycling facilities in Belgium, Germany, Poland and the Netherlands and has started construction of two new facilities in Belgium. https://morssinkhof-rymoplast.com/en
• Innovative technology: Next Generation Group is a group of companies supplying solutions that are both economically and ecologically efficient. Through its subsidiaries NGG offers a wide range of innovative and future oriented plastic recycling solutions, as well as advanced solutions for the treatment of organic waste. http://next-generation-group.com
Furthermore, Ingka Group, the largest IKEA retailer which operates in 31 countries, has published its Net Zero Transition Plan. The plan sets out clear actions and way forward for achieving its climate targets to reduce absolute greenhouse gas (GHG) emissions from the value chain by at least 50% by FY30 (compared to FY16 baseline) and reach net zero emissions by FY50. The direction is in alignment with Paris Agreement’s goal to limit global temperature rises to 1.5°C above pre-industrial levels.
The company has shown consistent progress in reducing its emissions, and has reduced its climate footprint by 30.1%, compared to the FY16 baseline. Ingka Group first set sciencebased climate targets in 2018 and during 2023 strengthened its climate targets to halve absolute emissions across the value chain by 2030 and reach net zero by 2050 at the latest. The updated targets are part of the IKEA strengthened climate ambition ‘Net Zero and Beyond’.
Karen Pflug, Chief Sustainability Officer, Ingka Group, said: “As part of the IKEA vision of creating a better everyday life for the many people, sustainability has been an important part of the business for many years, with the first IKEA environmental policy introduced in 1991. We have strong climate commitments, and the publication of our net zero transition plan means we have an even clearer roadmap for how to get there.
“Thanks to the dedication and work of many colleagues across the business, this plan has taken in many learnings and goes deeper than ever before into each of our climate emission categories for our business. We hope that by being transparent about our challenges, dependencies and innovation gaps we can inspire others and lead conversations that will support us in achieving the transition in our own business and broader society.”
To build on progress, the new climate transition plan presents a roadmap for decarbonisation across all aspects of the value chain, based on a deep dive analysis of emission categories including store operations, construction materials, mobility and investments. For each emission category the plan presents key sources of emissions, decarbonisation levers, case studies, external dependencies, and identified actions.
Key insights from the climate transition plan include:
Actions with impact – detailed breakdown of emission categories where Ingka can uniquely have the most impact and can continue to significantly reduce its own emissions while empowering consumers to make more sustainable choices. Key actions include continuing to scale zero emission deliveries and renewable energy investment and adoption.
• Innovation and efficiency gaps – mapping of where Ingka has the potential to scale up existing solutions and ensuring consistent adoption across Ingka’s markets, embedding the transition plan into business and innovation planning. Key actions include scaling renewable heating and cooling and the uptake of lower emission materials and technology.
Governance on the integration of sustainability – with high competence and decision-making involvement of senior management in relation to sustainability topics.
• Updated assessment of climate risks and opportunities –giving a current overview of how climate risks, including extreme weather events, could impact the business and the value at stake if no action is taken. This is Ingka Group’s third assessment following the Taskforce on Climate related Financial Disclosures (TCFD) framework.
Ingka Group’s key climate policy asks include:
Businesses big and small, governments, organisations, activists, and citizens – we all have a role to play and need radical collaboration to be part of the solution. Together as a society we must:
• Set ambitious climate plans and NDCs aligned with 1.5°C. The science is clear, we must set goals and plans that deliver to net-zero.
• Phase out fossil fuels, while increasing energy efficiency. We know we must accelerate the renewable energy transition, let’s invest in the necessary infrastructure and processes to move with speed.
• Set short and long-term policies in line with the 1.5°C target to finance and accelerate the transition to renewable energy, circularity, as well as sustainable transport, food systems, reducing food waste, agriculture, and responsible forestry.
Gary Hall, Sales Manager at BigFurnitureCatalog, talks about streamlining content and why the FurnitureCatalog is a must use tool for furniture retailers.
Dubbed the Spotify of the furniture industry, FurnitureCatalog streams data in a way that has not been seen in the furnishings market before.
Streaming content to retailers is now easier and simpler than ever, as Gary explains: “With live streamed content of a supplier’s entire catalog, including full high-res images, options, and dimensions - all neatly categorised and maintained for you, your products are seen at a click of a button.”
“You can rely on professional management of your content system, allowing you to focus on your core business activities. Instead of getting caught up in technical details like content maintenance, you can dedicate your time to ensuring customer satisfaction, sourcing high-quality furniture options, and strategizing for business growth.
“With FurnitureCatalog, you have a trusted ally handling the operational aspects while you focus on what matters most to you.”
FurnitureCatalog is the streaming content management system for furniture and bed retailers, which has been in development for a number of years and the “biggest
game changer the furniture industry has ever seen”, as Gary continues: “The content, which is all managed, developed and maintained by our inhouse experts, displays the full library of a supplier right down to the detail of fabric, product options and photos to the retailer being able to create an order.
“The process is smooth and really userfriendly too. FurnitureCatalog provides a unique bridge where retailers can get direct access to live product information from suppliers, which is all kept up-to-date in real-time. It’s a winwin for both retailers and suppliers.”
Your Suppliers product data all on tap
Accessing data from a centralised pool like BigFurnitureData is simpler and easier than from a scattered local content approach. It streamlines processes, enhances clarity, and minimises errors.
“Imagine it as a well-organised library where everything is neatly organised and categorised for you, all on tap with just a click,” says Gary. “The content is ever-evolving and consistently growing by our data team, with new suppliers being added regularly.”
Interested in FurnitureCatalog?
“Please contact us and we’ll walk you through its functionality, step by step,” Gary adds. “Be part of the Spotify of the furniture industry and get streaming with FurnitureCatalog.”
The content is ever-evolving and consistently growing by our data team, with new suppliers being added regularly. ”
www.bigfurnituredata.com/ furniturecatalog/
THE RISE OF AI IN THE FURNITURE INDUSTRY
Hamza Bennis, Co-Founder at Presti AI, shares the key takeaways from his talk at the recent January Furniture Show 2025.
At this year’s January Furniture Show in Birmingham, there was a particular buzz around the topic of AI. The technology has been gaining pace in the furniture industry, which set the perfect platform for Hamza to deliver a well-attended keynote talk on the subject. His presentation focused on the role of AI-generated imagery in transforming the furniture sector, as he explains below.
AI’s Growing Influence in Furniture Retail
Hamza’s talk captivated attendees as he demonstrated how AI is currently being utilised in the furniture industry. “The session drew unprecedented engagement, reinforcing the strong interest and demand for AI-driven solutions,” he said. “I highlighted how AIpowered imagery can streamline business operations, improve marketing efforts, and drive sales by enabling hyper-realistic visual representations of furniture products.”
Live AI Demonstration: A Game-Changer for the Industry
“One of the key moments of the session was a live demonstration showcasing Presti AI’s capabilities,” Hamza continued. “In real-time, I used a product image from a website provided by an audience member and, within seconds, AI-generated environmental shots of the product were displayed. This demonstration underscored how AI can enhance efficiency and creativity in showcasing furniture pieces in diverse settings, a process that traditionally requires extensive resources.”
Recommendations for AI Adoption
During his talk, Hamza shared strategic recommendations for furniture companies looking to adopt AI technologies effectively. These included:
Industry-Specific AI Tools – “I emphasised the importance of using AI solutions tailored to the unique needs of the furniture sector rather than generic tools.”
Seamless Integration – “Companies should prioritise AI tools that offer ease of adoption, ensuring a smooth transition with minimal disruption,” he said.
Immediate and High ROI – “AI in the furniture industry is a revolutionary technology, comparable to the impact of the mobile phone or the internet. Businesses should seek solutions that offer significant and immediate return on investment (ROI), making adoption worthwhile.”
Major Breakthroughs in Presti AI
Hamza also unveiled two major innovations in the Presti AI platform.
Enhanced AI Imagery – “The latest version of Presti AI now delivers significantly better image quality,” he said. “A longer context window enables the AI to interpret and process longer and more detailed descriptions, allowing users to create more precise and sophisticated AI-generated environments.”
AI Assistant for Image
Customization
– “A groundbreaking addition to Presti AI’s platform is its new AI assistant. This assistant enables users to refine and perfect AI-generated images by providing simple descriptions or even uploading inspirational images. Users can also request specific modifications, such as changing elements within the image (e.g., switching flooring, altering artwork), enhancing creative control and customization.”
I emphasised the importance of using AI solutions tailored to the unique needs of the furniture sector rather than generic tools.
The Future of AI in the Furniture Industry
“I thought the presentation left a lasting impact, signaling that AI is no longer a futuristic concept but a presentday tool reshaping how the furniture industry operates,” Hamza reflected. “As AI technology continues to evolve, its applications in furniture retail and interior design will expand, offering companies an unprecedented edge in visualization, marketing, and sales.
“With innovations like Presti AI leading the way, AI-powered imagery will likely become an industry standard in the coming years. It is undoubtedly a topic to watch closely in 2025 and beyond.”
Interested companies can contact Co-Founder Hamza Bennis at hello@presti.ai for a custom demo.
Henrik Pontoppidan, Director of S2U Design, talks about the hidden factories of Vietnam.
How to Find and Access the Best Suppliers
It may be a surprise to you, but some characteristics of doing business in Vietnam – particularly searching for new Manufacturing Partners – are arguably opposite to what one would expect from a western perspective:
In Vietnam…
• The Best factories are invisible.
• The visible factories are rarely the best ones, if you want to buy direct at good prices.
• Customer is not king by default – Being king is earned!
• Get to know the boss or forget it
Acknowledge and accept these points from the outset. Devise a plan to navigate them, and you are off to a good start. Read on to find out why – and how…
If you are serious about sourcing in Vietnam, the key to meaningful interaction is reaching the factory’s senior management. ”
The Challenge of Finding the Right Factories
Many buyers assume that a good manufacturer will have a well-developed online presence or exhibit at trade shows. That’s often not the case. Most great manufacturers get their head down and focus on their production to satisfy a few large customers with whom they have a developed a partnership. They typically operate in the shadows – even large factories with thousands of workers.
Meanwhile, some lesser factories aggressively market themselves, employing slick presentations and social media campaigns to attract foreign buyers. Many of these are small workshops hoping for a breakthrough but lacking the capability to fulfil large orders. The last thing you want is to pay a deposit to a factory that is simply not equipped to deliver.
You get good response when you can present your case in detail to the management team of your chosen factory – in their boardroom.
Why Your Inquiry Might Go Unanswered
Even after identifying potential factories, getting a response from them can be a major challenge. The best factories aren’t actively searching for new customers, and their sales departments aren’t structured to handle inbound inquiries efficiently.
Most factories receive a flood of inquiries, many of which turn out to be from small buyers who lack the necessary volume or from sourcing agents fishing for quick commission opportunities. Because of this, factories have little incentive to respond to speculative emails.
To increase your chances of engagement, make an effort to formulate your inquiry professionally, short, concise and straight to the point. Explain your purpose and follow up your email with a phone call – if you have the ability to do this in Vietnamese it helps a lot. But the person calling needs to be competent and a little persistent. Getting attention requires good sales skills, even though it’s all about buying. Speaking directly with someone, even if it’s a junior sales representative, dramatically improves your odds of getting a response and securing a factory visit.
Gaining Access to Decision-Makers
If you are serious about sourcing in Vietnam, the key to meaningful interaction is reaching the factory’s senior management. The real challenge is cutting through the noise and proving that you are a valuable customer.
Good factories receive countless inquiries, many from small buyers who lack the volume they require or from independent opportunistic sourcing agents with no real clout. Factories are well aware that many of these agents are often competing with several other agents for the same project, making factories hesitant to invest time in discussions that may not lead anywhere.
Sourcing agents – if you use that approach - also tend to act as gatekeepers, fearing they’ll be cut out of the deal if direct communication is established between the buyer and the factory boss. Even if you bypass the agent, factory sales staff may still block access to senior management, as they don’t want to disturb their busy bosses unless they are convinced there’s a real opportunity.
Navigating this requires diplomacy, persistence, and a clear value proposition. You need to convince the sales staff that their boss should meet you—and then persuade the boss that your business is worth their time.
The Right Approach: A Case Study
A client I’m currently working with understands these challenges and has taken a structured approach. They have engaged me to systematically identify and vet factories, ensuring they only spend time visiting manufacturers that are genuinely suitable, when they visit new potential manufacturers in Vietnam.
We started with a list of at least 50 factories, found through deep research and industry connections, networks and industry groups of manufacturers, - not just Google searches. After filtering them down to 10-15 highly suitable factories across four categories, we successfully gained access to senior management, had face to face meetings, and presented the case. The client, who has their own department of design, product development and specifications, will now travel to Vietnam to meet factory owners who already recognize the business potential, eliminating wasted time and dead-end conversations. This client can hit the floor running.
This method saves months of effort and significantly increases the likelihood of finding the right manufacturing partner.
Need help with Sourcing in Vietnam?
If you are facing similar challenges in setting up or optimizing your supply chain in Vietnam, I can help. Also, if you don’t have the right design capacity we can help too. Feel free to reach out at henrik@s2udesign.com
Also, check out this page on my website for more details: www.s2udesign.com/services-and-prices/ www.s2udesign.com
The best way to come across the best factories is to be part of communities and groups. Here the Saigon Shadow Motorbike group with many members being factory owners or shareholders.
Paul Wray, Managing Director of Modern Outlook Furniture, talks about the need for quality control in China.
Ensuring Excellence:
The Critical Role of Quality Checking in Chinese Furniture Production Introduction
The global furniture industry has long relied on China as a manufacturing powerhouse, thanks to its cost efficiency, skilled labor, and vast production capabilities. However, as the demand for high-quality, durable and sustainable furniture grows, the importance of rigorous quality checking cannot be overstated. For businesses sourcing furniture from China, ensuring that products meet international standards is not just a preference - it’s a necessity. At Modern Outlook Furniture, we understand the challenges and complexities of navigating the Chinese furniture market. As a company based in China, we are uniquely positioned to provide unparalleled quality assurance services, giving you the peace of mind you need to focus on growing your business.
1. Why Quality Checking is Non-Negotiable
Meeting Global Standards Furniture produced in China must adhere to a wide range of international standards, from safety regulations to environmental certifications. Without proper quality checks, non-compliant products can lead to costly recalls, legal issues, and damage to your brand’s reputation.
2. Ensuring Durability and Functionality
Consumers today expect furniture that is not only stylish but also built to last. Quality checking ensures that materials are durable, finishes are flawless, and products function as intended. This is especially critical for furniture that undergoes heavy use, such as office chairs, sofas or dining tables.
3. Protecting Your Brand’s Reputation
In the age of social media and online reviews, a single defective product can tarnish your brand’s image. Rigorous quality control minimizes the risk of subpar products reaching your customers, safeguarding your reputation and fostering trust.
4. Avoiding Costly Mistakes
Defective or non-compliant products can result in significant financial losses, from returns and replacements to lost sales. Investing in quality checking upfront can save you from these avoidable expenses down the line.
5. The Challenges of Quality Checking in China
Defective or non-compliant products can result in significant financial losses, from returns and replacements to lost sales. Investing in quality checking upfront can save you from these avoidable expenses down the line.
How Modern Outlook Furniture Delivers Peace of Mind
As a company based in China, we bridge the gap between international buyers and Chinese manufacturers. Our deep understanding of local practices, combined with our commitment to global standards, allows us to deliver exceptional quality assurance services tailored to your needs.
1. On-the-Ground Inspections
Our team conducts thorough inspections at every stage of production, from raw material sourcing to final packaging. We ensure that every piece of furniture meets your specifications and quality standards.
2. Compliance with International Standards
We are well-versed in global regulations, including ISO, BIFMA and REACH, ensuring that your products are compliant and market-ready.
3. Transparent Communication
With bilingual experts on our team, we facilitate seamless communication between you and your suppliers, eliminating misunderstandings and ensuring clarity.
4. Customised Solutions
Whether you need pre-production inspections, duringproduction checks, or pre-shipment audits, we offer flexible solutions to meet your unique requirements.
5. Cost Efficiency
By identifying and addressing quality issues early in the production process, we help you avoid costly delays and rework, saving you time and money.
Your Trusted Partner in Quality Assurance
In an increasingly competitive market, the quality of your furniture is a reflection of your brand’s commitment to excellence. For businesses sourcing from China, partnering with a reliable quality assurance provider is not just an option but a basic advantage.
At Modern Outlook Furniture, we are proud to be your eyes and ears on the ground in China. With our expertise, dedication and unwavering focus on quality, we give you the peace of mind to confidently deliver exceptional products to your customers. When you choose Modern Outlook Furniture, you’re not just investing in quality checking you’re investing in the success and longevity of your brand. Let us help you turn the challenges of global sourcing into opportunities for growth and excellence.
Together, let’s build a future where quality is never compromised.
LETTER FROM AMERICA FEATURES
Emily Newgaard, Vice President & Editorial Director at Big Furniture Group USA, reflects on the recent Las Vegas Market, while Dan Squires, Editor, also shares his viewpoint after attending the show for the first time.
LAS VEGAS MARKET RECAP: BIG IDEAS, BIG CONNECTIONS, AND EVEN BIGGER TAKEAWAYS
Emily Newgaard
If you’ve ever been to Las Vegas Market, you know it’s more than just a trade show, it’s an experience. This year, the energy was high, the showrooms were packed, and the industry trends made one thing clear: 2025 is shaping up to be an exciting year for retail. Beyond the impressive product launches and innovative exhibits, LVM elevated the onsite experience like never before. Complimentary massages, morning mimosas, and themed evening gatherings kept the momentum going from sunup to sundown. Whether you were kicking off the day with a wellness break or wrapping it up with industry friends over cocktails, the atmosphere made sure business and connections flowed effortlessly.
Sustainability and technology took center stage, shaping the future of furniture and bedding. Brands rolled out eco-friendly materials, smart home integrations, and ultra-customizable designs to meet today’s evolving consumer demands. Adjustable bases and cooling mattresses were all the rage in bedding, while modular and space-saving furniture dominated showrooms—proving that flexible, multi-use living spaces are more than just a trend.
Beyond the exciting product launches, the popular discussions were all about the business side of retail—specifically, how to improve the point-of-sale (POS) and create seamless omnichannel interactions. Today’s shoppers expect a smooth, connected experience, whether they’re browsing online, shopping in-store, or bouncing between both. Retailers are realizing that outdated POS systems aren’t just inconvenient, they’re a serious roadblock to growth. Conversations focused on AI-driven shopping experiences, real-time inventory management, and fully integrated systems that connect sales, operations, and customer data. The big takeaway? Technology isn’t optional anymore. Retailers are doubling down on automation and omnichannel solutions to make transactions effortless, improve efficiency, and boost sales both online and in-store.
Ashley Furniture
Purecare
Las Vegas Market
La-Z-Boy
Let’s be real—one of the best parts of market is the people. Beyond the showroom floors and new product reveals, the best moments happened in conversations. Whether it was catching up with longtime industry friends, meeting new vendors, or swapping ideas over dinner, the networking scene was topnotch. LVM continues to strike the perfect balance between business and fun, proving that in this industry, relationships matter just as much as what you sell.
Las Vegas Market set the stage for an exciting year ahead. With fresh product innovations, evolving business strategies, and a retail landscape that’s changing fast, one thing is certain—those who embrace innovation and adapt to consumer expectations will be the ones leading the way.
FROM JFS TO LVM
Dan Squires
Big Furniture Group’s Editor, Dan Squires, recaps on his recent –and first – visit to the Las Vegas Market.
Using the January Furniture Show (JFS) as the main example comparison for this article, the trip usually takes around three hours – depending on traffic of course. Add another eight to this and that just covers the flight from Heathrow to Las Vegas, home to Las Vegas Market – one of America’s most important trade shows. (That time obviously does not include the journey to the airport!)
Not to focus on what Sin City has to offer in its usual sense, this trip was purely work-based with attention on one detail many Vegas visitors don’t actually get to see. The American furniture trade in full swing. With JFS concluding its 2025 event, the comparisons were fresh with the most striking – and clearly obvious – the format of the ‘Market’. Unlike the traditional norm in the UK of exhibition stands taking over halls – one by one, presented as a line up with an easy to navigate walkway system bridging each hall and stand, the US Market is completely opposite.
Three massive buildings (A, B, C) greet you as you arrive with over 20 floors filled with furniture showrooms, each presented as a store experience. Some brands even have a whole floor – or multiple levels – dedicated to their products. The scale is huge. (Even the press room had its own space, catered with refreshments – all free of course too!)
The Market played host to over 4,000 exhibitors displaying more than 1,000,000 products! After my few days in Vegas, I only managed to get around just a handful – but these were very meaningful, well-spent hours with the time I got to share. Upon entering each building too, there were DJ’s, other music and food trucks all creating a party vibe. It’s hard not to get sucked into the atmosphere, especially when exhibitors endorse the same feeling. It’s a far cry from a Weatherspoon lunch at the NEC.
When meeting exhibitors across each building, it became clear that appointments were the way to help manage footfall and keep control of visitors. Each time entering a new store, reception greeted you and clarified either why you were visiting or who you had an appointment with. Furthermore, each store (the many I visited anyway) all provided plenty of food and drinks for guests and customers alike, really showcasing the level of hospitality. There were even a few that had the ‘big NFL game’ on TV – all while business was being done. It was also noted that I met Paul McCartney, Prince, Elvis, and Madonna – well, the equivalent in the US furniture world of course!
In fact, it gets so busy, I noticed one particular store mic-up a member of its team to lead a guided tour of the products on show. It stopped me in my tracks to just watch for a moment as the ‘tour’ had around 20-30 people following along like one big furniture conga. Onto the products. The market in the US has obvious points of difference in terms of taste, function and size, but there were a lot of products I could see that could potentially work in the UK too – or that are even on British shores already.
From heated seats, split mattress protectors on adjustable beds, new recycling-focussed brands and large corner sofas to even thicker mattress depths and technology within products, it was fascinating to see the array, and variety, of product on display. Some brands were trying things for different areas of the market, while others were launching completely new products. More of this will be unveiled soon as we explore more brands on a deeper level over the year. There were even a number of brands that earmarked their interest in the UK market, with some already plotting expansion routes. Again, more on this as things develop.
When walking the halls of a British trade show, you can easily aim on visiting every stand in a few days. With the Market, it is impossible – even if you stayed the entire duration of the show. And the thing is, the Las Vegas Market is just a baby compared to High Point, which is regarded as ‘another animal’ and known as the home furnishings capital of the world. The High Point Market, held in High Point, North Carolina, is actually the second largest home furnishings industry trade show in the world, with over 11 million square feet and about 2,000 exhibitors throughout about 180 buildings.
As a final thought, the Las Vegas Market allowed the opportunity to explore and engage with the American furniture trade on a deeper level. With all the shows Las Vegas is famous for, who’d have thought the Market would be the show-stopper? Well, for the furniture trade, it’s a clear standout and one that is worth a visit – especially before tackling High Point!
www.bigfurnituregroup.com/big-usa-news/
FEATURES
Destination Furniture
Furniture imports during December 2024 increased on the same month last year while exports from the UK declined.
TOP THREE’S
A look at some notable data within the upholstery, mattresses, cabinet and carpets sub-categories. Country
Upholstery Imports Year-on-Year
According to the latest UK trade data, analysed by Big Furniture Group, total imports of furniture into Britain valued £644.3m in December 2024, up 12.2% from £574.1m against the same month the previous year.
Imports from the EU registered a decline of 3% to £278.6m from £287.4m. Imports from Italy were down 3.2% to £56.1m, while Polish imports fell 13% to £60.2m. Imports from Germany were up 3.2% to £39.1m.
As for outside the EU, total imports rose 27.6% to a value of £365.7m from £286.6m. Chinese imports were up 36.2% to £273.9m, while Vietnam rose by 3.4% to £16.9m. Imports from USA saw an increase of 12.1% to £15.7m and Moroccan imports rose 49% to £8m.
Moving to exports, the total value of UK furniture leaving the country fell 36% to £197m from £307.9m year-on-year. In Europe, exports fell 54.3% to £79.2m from £173.5m. Exports to France increased 21% to £24.7m, while Irish exports were down 87.2% to £14.9m. Exports to the Netherlands rose 7.6% to £6m.
Outside the EU saw exports decrease 12.4% to £117.7m from £134.4m. Exports to China were up 58% to £6.9m, while India rose 228% to £3.8m. Exports to the UAE rose 60% to £10.9m, while the USA increased 28% to £53.6m and exports to Japan plummeted 95% to £1.8m.
Get the free data
For the monthly data and all other annual changes across four main sectors of the market – including upholstery, mattresses, cabinet and carpets, download the full report of imports and exports by country and value at:
Brunton Ottoman Bed - Designed with a luxuriously padded square design headend to floor, with small wing feature and hardwood footend feet, the Brunton creates a perfect focal point for any bedroom. This bedstead offers a generous ottoman storage space hidden within the cavity of the frame, easily accessed with a hydraulic assisted lift system and dual lifting straps. Kaydian has fitted this model with our new ‘Ottoman Safety Bar’ to prevent accidental closure when accessing stored items. Available in 4ft6, 5ft & 6ft sizes in Vogue Grey and Deep Ocean Blue Velvet and Maskat Clay fabric. www.kaydian.co.uk
Devonshire
Owing to the popularity of our award winning Lydford Painted collection, we are launching the range in all-over pale oak. Radiating sophisticated ambience with gently curved edges, rounded tops, sculptured plinths and a beautiful pale oak finish, the Lydford Oak is a true show stopper. Matching piece for piece with the painted collection, the Lydford Oak will carry our most popular and best-selling items, including our very impressive Quad Robe. www.devonshireliving.co.uk
Reinforced Beds
The Pentney Bunk Bed represents the pinnacle of our design and engineering expertise. Crafted with an upgraded 2.0mm steel frame, it securely holds the reinforced mesh in place, ensuring exceptional durability. Assembly is a breeze, thanks to its one-piece end frames, reducing setup time significantly. Plus, we’ve prioritized comfort and safety by including flat steps on the reversible ladder, making every climb smoother and safer. The Pentney isn’t just a bunk bed; it’s the perfect combination of strength, style, and practicality. www.rbtrade.co.uk
PureLay
PureLay, a brand dedicated to enhancing sleep through Natural Wellness Latex, has recently launched three innovative mattress ranges. Designed to address one of the biggest sleep disturbances, heat buildup, this new collection combines the cooling and breathable properties of PureLay Latex with natural fillings, including wool, cotton, cashmere, and silk, all designed to create a luxurious and temperature-regulating sleep experience. sales@purelay.co.uk
Avriio
Recognised for its forward-thinking designs, sustainable manufacturing practices, and superior craftsmanship, Avriio has quickly gained traction within the furniture industry. The brand’s seamless integration into the competitive UK furniture sector reflects its dedication to meeting evolving consumer demands and delivering top-tier home solutions. With a strong commitment to quality, design, and customer satisfaction, Avriio is set to revolutionize the UK furniture landscape, bringing a fresh and dynamic approach to home living solutions. www.avriio.com
Vogue Beds
The Climate Collection features three pocket counts, 1000 Pocket, 1500 Pocket & 2000 Pocket, with all the Pocket springs approved and certified by the Vegan Society ensuring no animal content is used in the manufacturing process. The Climate Collection is designed to be entirely recyclable too, contributing significantly to the reduction of mattresses that end up in landfills. www.climatemattress.co.uk
Loren Williams
The Ocean Collection marks a significant step towards sustainability. By incorporating recycled ocean plastics and bio-based memory foam, it reflects our commitment to ecoconscious design. While some materials are chosen for their performance qualities, each mattress turns environmental challenges into positive solutions, offering restorative sleep while contributing to a healthier planet. www.lorenwilliams.co.uk
Birlea
Introducing our latest design innovation: The Maisey Ottoman Bed, a statement piece that blends modern craftsmanship with ultimate comfort. But that’s not all. We’ve been busy—with over 100 new SKUs launched and even more to come! 2025 is shaping up to be our most dynamic year yet, and we’re thrilled to take things to the next level. www.birlea.com
AN EAGLE FITOUT
Gleneagle Group has announced the recent completion of a large scale residential fitout project located in Donnybrook.
Tasked with a large scale project, Gleneagle created a stylish look throughout, not only in the one bed apartments, but also across the residential area including communal kitchen space and co-working areas, along with amenity and living areas on each floor.
Greg McLaughlin, General Manager at Gleneagle & Homelee brands, commented: “We were delighted to kick off 2025 with this exciting project handover for the developer, all equipped with our top-quality furniture solutions locally handmade in our manufacturing facility in Oldcastle, County Meath.
“With size a major factor, this impressive co-living development saw us complete our specially designed ‘Innovation in Motion’ pull down sofa bed, which we installed in each bedroom. This was designed with the living and bedroom in mind.
“Here at the Gleneagle Group we are proud of our roots and heritage as an Irish furniture and mattress manufacturer, supplying retailers nationwide. We now have firmly established ourselves in the contract furniture and kitchen market here in Ireland and the UK in recent years.
“We have gained a strong portfolio and relationship with some of the country’s key players in the industry to name a few, Total Fitout, Glenveagh & Clancy, who was the main developer on the above DX living project on behalf of Westridge real estate.
“We now have over 70,000sqft in production space and over 80 staff locally employed from our in-house design team, production, logistics and our on-site fitout crew.
Always looking ahead and investing in the future with the best technology and premium machinery, we have partnered with world leading brands such as OTT and Homag to produce the best engendered furniture ranges.
Oldcastle Manufacturing headquarters
“Not only can we produce any wood product but we have our very own mattress and headboard production facility branded under Homelee Beds where we can provide a “one shop, one stop” delivery to your site, so you can rest assured that everything is expertly in-hand.”
The group scales each project to deliver the best value for its clients no matter what the size, big or small, as Greg continues: “We are committed to leading the way with quality and our environment in mind. We bear the FSC & OEKO-TEX certifications on our raw materials, which further endorses our green credentials.
“With this particular project, it’s been a pleasure delivering this large scale fitout, promoting more Irish made kitchens and furniture products.
“It’s a credit to our client, setting a standard in the Dublin area and who will bring these vibrant one bed studios at DX living to market this month.
It’s been a pleasure delivering this large scale fitout, promoting more Irish made kitchens and furniture products.
”“If you would like to learn more about this project and our contract furniture collection, please get in touch with us today.”
sales@interiorcreations.ie = +498541568
www.gleneagle.ie - www.homelee.ie
JOBS BOARD
(Correct as of 20 February 2025)
Adjust-A-Bed – Sales Agent Ireland
As part of Adjust-A-Bed’s rapid development, we are looking for a driven and passionate Sales Agent exclusively in Ireland. An extensive knowledge and contacts within the bedding industry is strongly desired. In a company that has been awarded Best British Manufacturer by Minerva retailers and recently acquired Trading Standards accreditation – the only Adjustable Bed Manufacturer within the UK to be awarded this certification, you can be sure that you will be part of an inspiring business and a solid management team, which will give you all the confidence needed to succeed in this role. Please send your CV addressed to: Ehtesham Nasir – Managing Director sham@aabgroup.co.uk, Paul Owen – Director pj.owen@btinternet.com
Indus Valley – Sales Agent – South West
AThe Company: Established in 1998, Indus Valley is a leading wholesale supplier of solid wood, ceramic, and reclaimed furniture, distributing throughout the UK. We are seeking motivated Sales Agent to join our team and represent our high-quality products in the South West region.
About Us: At Indus Valley, we pride ourselves on delivering exceptional craftsmanship and sustainable furniture solutions to our clients. With over two decades of experience, we have built a trusted reputation within the industry.
The Role: As a Sales Agent, you will:
• Represent and promote our product range to clients across the South West.
• Build and maintain strong customer relationships.
• Identify and secure new business opportunities.
How to Apply: If you are interested in this exciting opportunity, please send your CV to our Managing Director, Atul Joshi, at atul@indusvalley.co.uk
Are you looking to expand your team? Advertise your job with us. For more information, contact Nick on nick@bigfurnituregroup.com Here are some of the latest furnishing
The Sleep People – Managing Director
This is an exciting opportunity for an accomplished leader to make a significant impact within our organisation. We are seeking a dynamic and experienced Managing Director to lead our organisation towards defining and implementing a strategy whereby the company can achieve commercial and operational strategic goals of driving growth and innovation.
The ideal candidate will possess exceptional leadership skills, a strong background in operational management, and the ability to supervise diverse teams effectively. This role requires a visionary leader who has a ‘whole systems’ leadership approach to create a step changing in culture and thinking in order to engage and inspire others to drive innovation whilst ensuring operational excellence sitewide. Industry specific/ manufacturing is highly desired. Please email your CV to hr@thesleeppeople.co.uk
Furniture Outlet – Store Manager
AJoin Furniture Outlet as a Store Manager at our new Charlton outlet! Competitive starting salary package of £55,000 to £60,000 per annum. Are you a dynamic, resultsdriven leader with a passion for the fast-paced world of retail? Do you excel at managing large teams and achieving impressive targets? If you’re ready for an exciting challenge, we have the perfect opportunity for you!
At Furniture Outlet, we take pride in being London and Essex’s leading furniture clearance outlet operator. Our Dagenham store is an 8-figure powerhouse, and we anticipate the new Charlton outlet will follow suit. We are continually growing to meet the demands of our loyal customers and have plans to roll out additional stores across London and the Home Counties. As a company that values excellence and growth, we provide a vibrant and supportive environment for our employees to thrive. Please submit your CV to jobs@furnitureoutletstores.co.uk FAO: Ian Bellis
For more jobs and further information, visit www.bigfurnituregroup.com/jobs
NEW HOME FOR SPRING SHOW
AN OPEN INVITATION TO ALL, ALL TRADE BUYERS WELCOME
The Spring Furniture and Bed Show celebrates its 4th year, as an open event, with an exciting venue move to Telford International Centre, International Way for May 2025.
Taking place from 20 – 21 MAY 2025, The Spring Furniture and Bed Show is organised and managed by Minerva Furniture Group, “an independent buying group for the independent retailer”.
Established since 1990, the group has been working with quality independent furniture retailers spanning the UK, Ireland & Channel Island. This year sees the hosts celebrate its 35th anniversary.
This purpose-built exhibition facility is well equipped, centrally located and easily accessible by road and rail making it the perfect destination for this two-day event.
Two halls featuring cabinet furniture, beds, upholstery bedroom furniture and accessories will be on display from industry-leading exhibitors. Furthermore, and most importantly, this is an ideal opportunity for trade visitors to view new ranges and product trends in a comfortable and relaxed setting.
We will be celebrating 35 years of trade since opening their doors in 1990 during this year’s Spring Show.
Hotels to suit all budgets can be found near the exhibition venue, while all trade visitors are welcome as VIP guests, with free parking, free entry, and a complimentary light lunch over the two-day event.
“We will be celebrating 35 years of trade since opening their doors in1990 during this year’s Spring Show in our new home,” the organisers said. “Visitors experience the knowledge that Minerva have gained through our many years of hosting exhibitions, and we can’t wait for what is going to be another big show for us and the trade.
“Pre-Register today for your VIP buying experience, at https://springfurnitureshow.o.uk/, and if you’re interested in exhibiting, we still have opportunities available with competitive rates plus more advantages. Why not call us today on 01249 716195
admin@minervafurnituregroup.co.uk or visit https://springfurnitureshow.co.uk/ to book your stand.”
Please follow The Spring Furniture & Bed Show on these new social media platforms:
We hope to see you there… www.springfurnitureshow.co.uk
WORD Adam Hankinson
THE CUSTOMER BUYING JOURNEY
Adam Hankinson, Managing Director at Furniture Sales Solutions, talks about the customer buying journey and how understanding considered purchases transforms sales success.
THE CUSTOMER BUYING JOURNEY: FROM ZERO TO TEN
Every major purchase follows a psychological process. Customers start at zero—not even considering a purchase. Then, something changes. A new need arises, a desire develops, or an external factor (like a house move) shifts priorities. Suddenly, they enter the market.
1. Zero – Not in the market (e.g., during lockdown, no one was considering booking a holiday).
2. One – They start researching, maybe scrolling through inspiration.
3. Three to Five – They refine their preferences, compare options, and start visiting stores or websites.
4. Seven to Nine – They’ve made key decisions—destination, duration, budget, style, or brand—but might need final reassurance.
5. Ten – When a customer gets to a 10 they buy!
A customer may take weeks or even months moving from one stage to the next, but the key takeaway is this: every customer in a furniture store is somewhere on this scale. If they weren’t at least a 1, they wouldn’t have walked in.
Why This Mindset Matters for Salespeople
A common mistake salespeople make is prejudging customers based on assumptions. They might think: “That person’s just browsing, they’re not serious.” Or: “They won’t buy today, so it’s not worth engaging with them.” Or even: “They’re a time-waster, no point wasting my time.” This mindset is not only negative—it’s costing sales.
Take the example of a single woman browsing a furniture store. She’s not buying today, but she’s just purchased an apartment. She knows her room dimensions because she has the floor plans on her phone. She’s never bought a sofa before and doesn’t realise that the one she likes comes in multiple configurations, colours, and fabrics—and that delivery takes 12 weeks, which aligns perfectly with her move-in date. But because the salesperson assumes she’s “just looking,” they never engage with her. She leaves without the information she needs, and the store loses a future sale.
How to Sell to Every Customer (Even If They’re Not Buying Today)
Adopting a new approach—one that recognises that every visitor is somewhere on their buying journey—transforms sales success. The goal isn’t to close every customer on the spot but to move them up the scale so when they’re ready, they buy from you.
Ask the Right Questions
Instead of guessing where a customer is, simply ask: “On a scale from 1 to 9, where are you on your sofa-buying journey?” Most customers will give you an honest answer. “I’m a 3.” - “Okay, what makes you a 3?” - “I know I need a sofa, but I want to see my new flooring installed first to decide on a colour.”
Would finance options help if budget is a concern? This approach doesn’t pressure the customer—it helps them. Even if they don’t buy today, they’ll remember the salesperson who took the time to understand their needs.
From Hunter to Farmer: A Long-Term Sales Strategy
Salespeople often focus on immediate results, chasing the quick win. But in industries with considered purchases, success comes from farming, not just hunting.
Hunters aim for instant sales, dismissing customers who aren’t ready.
• Farmers cultivate relationships, moving customers along their journey so when they’re ready, they return.
By shifting to a farming mindset, even days without immediate sales become valuable. If you’ve had three quality conversations that move customers closer to buying, it’s a win.
Proof That This Works:
A £200K
Sales Success
One salesperson we trained to apply this method transformed their results. Instead of fixating on closing every customer on the day, they focused on guiding each visitor through their journey. The result? They sold £200,000 in one month, working just four days a week.
Final Thought: Engage Every Customer, Win More Sales
The key takeaway for furniture sales professionals is simple: every customer in your store is in the market—just at different stages. By shifting your mindset, asking the right questions, and nurturing the relationship, you increase the chances of closing a sale, whether it’s today, next month, or later in the year. Sales isn’t just about transactions; it’s about understanding how people buy and positioning yourself as the trusted expert they’ll return to when they’re ready. Start farming, and the sales will follow.
Now, instead of letting them walk out without engagement, the conversation opens up: What type of flooring are they getting? Would they like fabric or leather samples to compare at home? Have they considered different configurations for their space? www.MoreSalesGuarantee.com
