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NEW PRODUCTS • The newest options for cooler and shelf.
PROBIOTICS NextFoods has introduced the newest product in their GoodBelly probiotic fruit drink line, designed to keep bellies healthy and immune systems strong. GoodBelly BigShot 50 is a new super charged dose of 50 billion live and active cultures and features the powerful probiotic strain Lactobacillus Plantarum 299v (Lp299v) which has 16 years of use and over 17 clinical studies to support its efficacy. One 2.7 oz. single serving “shot” is designed for occasional use during digestive flare-ups, pre- and postantibiotic treatment or during periods of feeling particularly run down. All GoodBelly products are made with antioxidant-rich fruit juice and are dairy-free, wheat-free, and soy-free. GoodBelly BigShot 50 is available nation-wide at Whole Foods Markets and other leading natural product and drug stores. GoodBelly BigShot 50 is $7.99 for a package of four 2.7 ounce single servings. For more information, call (212) 488-1479.
ENERGY DRINKS Full Throttle Energy Drink has introduced a new and improved full-flavored formula. Prominently displayed on the can’s back panel is Full Throttle’s new ‘No Choke Mixture’ promise: ‘full flavor you don’t have to force down, and reliable energy ingredients that help you get the job done. No mystery ingredients. No bull’. The mixture is a refined formula delivering 100 percent of daily value Niacin (Vitamin B3), 100mg DRibose, and 100mg Caffeine, per 8 oz. serving. Launching in November in 16 oz. cans, Full Throttle is available in 5 flavors: Citrus, Blue Agave, Red Berry, Mocha and Caramel, with a suggested retail price of $1.99. For more information, call the Coca-Cola Co. at (718) 746-0087. Monster Energy has partnered with DUB Publishing and co-founder Myles Kovacs to develop the latest Monster Energy product, Monster Energy DUB Edition, and has launched the new beverage in the first 32-oz., resealable Jumbo Cap Can from Ball Corp. The Monster Energy DUB Edition can includes logos for both brands and pays homage to the automotive culture and the true urban lifestyle. It features a can end with a patented, eye-catching, lug-cap closure
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from Dayton Systems Group, Inc. For more information, call Monster Energy at (951) 739-6400.
RTD COFFEE Cafe Bustelo recently launched Café Mocha, a chocolate-flavored extension to its iced cafe con leche Bustelo Cool line. Café Mocha is based off of the same delicious flavor as Café Bustelo’s popular ready-to drink iced beverage, Bustelo Cool, with a hint of mocha to give an enhanced chocolate flavor, a bit more bite and extra caffeine for the espresso lover in all of us. Café Mocha is currently available at more than 1,200 retailers throughout Miami, New York, Los Angeles, Atlanta and more. For coffee consumers on the go, Café Mocha is a mix of coffee, chocolate, milk and ice, made with Bustelo espresso beans chilled in a ready-to-drink iced coffee beverage in an 8 oz. can that carries an MSRP of $1.50. For more information, call (646) 373-8634. Chef Wolfgang Puck has launched a new line of ready-to-drink iced coffee beverages. Wolfgang Puck Culinary Iced Coffees are new bottled coffee drinks that are great-tasting, certified organic, kosher and only 120 calories per bottle. The coffees will be available in four handcrafted flavors: Vanilla Fusion, Double Blend Mocha, Crème Caramel and Café au Lait. Wolfgang Puck Culinary Iced Coffee will come in a signature-embossed, custom-glass bottle and will be available in single bottles (MSRP $2.39) and 4-packs (MSRP $7.99) in various fine food and convenience store retailers throughout Southern California and Las Vegas by the end of October, and nationwide by the end of the year in all-natural grocers such as Whole Foods Market. For more information, call (323) 651-1380. New Orleans Brew Iced Coffee or N.O. Brew is America’s only all-natural, fresh, cold-dripped bottled iced coffee. N.O. Brew coffee is made with a proprietary blend of the finest Arabica Beans and just a kiss of chicory and it can be enjoyed hot or cold. It is offered in Traditional, French Vanilla, Storyville Mocha and Hazelnut flavors. Each 34.5 oz. bottle of N.O. Brew Iced coffee makes 13 coffee drinks for less than .50¢ each. New Orleans Brewed Ice Coffee is currently distributed by Tree of Life, and is available at most grocery