Page 1

DECEMBER 30, 2009

2010

BEVERAGE GUIDE BEST OF 2009

BEVNET’S BEST OF 2009 AWARD WINNERS

GOURMET CSDs: NOT GIVING UP METABOLISM DRINKS SPEED UP SALES


pomegranate & grape

new

$300,000,000 $250,000,000 energy shot brand sales – US c-stores

new

$200,000,000 $150,000,000

52 weeks ending Oct 31, 2009 from nielsen item rank report

$100,000,000 total nutritional supplements.

6

5-

Ho ur

En Ho erg y ur M Po on we st er r NO Hi tm S an Po we Re rs d ho Bu t Ro ll sh ck o St ts† ar sh Am ots Fu ll T p sh ot hr s ot tle sh ot s

$50,000,000

The biggest beverage brands in the world couldn’t resist jumping into the shot market. But over a year after many of them made their first appearance, consumers still prefer 5-Hour Energy® – by a wide margin.

www.5hourenergy.com ©2009 Living Essentials, LLC. All rights reserved.

†Based on 32 weeks of nielsen sales data.


NOV.–DEC. 2009 vol.

7 :: no. 8

Columns 4 FIRST DROP Community building on the beach 6 PUBLISHERS TOAST Barry raids the sampling bar

Departments 8 BEVSCAPE BUSINESS vitaminwater drops from 10 to zero 10 BEVSCAPE INNOVATION Trends at play in 2010 24

12 CHANNEL CHECK The FDA looks down at caffeinated malternatives. Are anyone’s fortunes looking up? 14 NEW PRODUCTS Café Bustelo goes mocha; 5-Hour goes pomegranate; Monster goes huge

BEST OF 2009

88 PROMO PARADE Stella Artois joins the circus

Features 18 SLIMMING CHANCES Drinks that shrink waistlines are helping grow profits. 28

24 GOURMET GLITTER High-end CSDs aren’t giving in to the economy. 28 BEVNET’S BEST OF 2009 We like coconuts. And also innovation. 32 BEVNET LIVE SANTA MONICA Highlights from BevNET’s soldout event for entrepreneurial beverage makers.

Special Section – Guides

37

37 ON THE COVER BEVNET’S 2009 BEVERAGE GUIDE All the year’s new introductions in one handy pullout guide. 67 BEVNET’S 2010 SUPPLIER GUIDE From ingredients to consultants, it’s all in here.

Beverage Spectrum (Postal Number 024-552) is published monthly with combined issues in January/February, May/June, July/August and November/December by Beverage Spectrum Publishing, Inc., a wholly owned subsidiary of BevNET.com, Inc. 44 Pleasant Street, Suite 110, Watertown, MA 02472. Periodicals postage paid at Boston, MA and additional mailing offices. POSTMASTER: Please send address changes to Beverage Spectrum Magazine, Subscriber Services, 44 Pleasant Street, Suite 110, Watertown, MA 02472


THE FIRST DROP

By Jeffrey Klineman

A LEVEL PLAYING FIELD

IT’S BEEN A LONG YEAR, AND one that I think we’re all delighted to see get chucked into the recycling bin like so many re-launched Tropicana bottles. From an innovation point of view it was truly exciting: BevNET’s Best of 2009 winner Monster Energy showed off a trio of hot new energy drinks, while consumers began to accept early stage growth of new functional products like relaxation drinks and alternative sports and nutrition products. New non-carbonated products from Adina, Sambazon, and Guayaki showed a willingness to meet consumers halfway, with lower calorie profiles and familiar packaging, while some smaller CSD companies fully embraced Stevia as a way to try to keep their category relevant. But from a business point of view, things were tougher. The kind of breakout brands we saw in 2009 didn’t have

4.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

the kind of critical mass we saw in 2008; some previously strong products like Gatorade and vitaminwater, as well as powerful categories like bottled water and juices, continued their sharp decline. At the consumer level and at the financing level, there wasn’t a lot of good news to report. Which is why I was so overwhelmed by the recent show of community at BevNET Live in Santa Monica – it made for an exciting, encouraging way to end 2009, in that it allowed new companies brimming with the entrepreneurial energy that keeps the industry fresh to harness the experience and wisdom of those who have been able to turn their ideas into functioning businesses. What struck me there wasn’t so much the opportunity to get people from the industry up on stage – although I’ll talk

about that in a minute – but the spirit of sharing that was in place. During our “Beverage Breaks” and lunches, folks with small startups weren’t afraid to approach veterans like Greg Steltenpohl or Debbie Wildrick for advice and guidance. Investment bankers sat with companies whose business plans they’d normally ignore to offer them their connections and insight. Old friends compared marketing strategies and supplier names. Fellow travelers from the worlds of socially and environmentally conscious brands traded stories and tips. As it had in May, when we held our first event in Manhattan, the field seemed level for the new and the experienced alike. I know that it might sound like I’m just heaping praise on our own party, but that’s not my intent. Actually, what I’m trying to do is praise its participants. Several of our speakers were brave souls who had never taken part in any kind of beverage conference before but decided they were ready to “give back;” others, veterans of the sales side of the business, were willing to drop the marketing artifice for a while to talk about the ways they had solved problems that can face so many companies as they try to grow and succeed. That kind of support made the business seem a little less like an arena and a little more like a village. I know we write about the realities of marketplace competition and the decisions they make that enable some companies to succeed while others fail. We’ll keep on doing that, not pulling any punches. But it sure was nice that everyone was able to let their guard down for a while, to recognize how tough things can be, and applaud and encourage everyone who takes on the fight. And for sticking it out for the past couple of years yourselves, I hope you can hear me clapping now. We’ll see you in 2010.


PUBLISHER’S TOAST

By Barry J. Nathanson

BELLY UP TO THE BAR WHAT SETS BEVERAGES APART from other industries? It’s the sheer variety, innovation, and marketing prowess that go into the products. Recently, I decided I wanted to see what happened when all that creativity went into me. So I started drinking… everything. See, at BevNET Live, we offered a Sample Bar for attendees. More than 60 brands submitted products! My mission: try as many as I could over the course of the day. Suffice it to say, it made for one pretty wild ride. (Editor’s Note: In truth, we’re not really sure that what follows actually happened. We believe Barry’s column is a metaphor for the diverse variety of innovative products available for trial at BevNET Live, and, by extension, within the entire industry. But as regular readers of this space know, Barry did attend Woodstock. So anything is possible.) Just like many consumers, I started my day with orange juice. But this wasn’t your garden variety stuff, it was Italian Blood Orange Juice. Then, I hit the cooler again to chase the citrus with two Aloe Vera juices. My day was now under way, but I needed some protein: Oh Yeah! and Muscle Milk gave me my daily requirement, and more. I was ready to greet some old friends, and to hear the panelists. And on they came. Parched from talking, I delved into the Coconut Water trio that was collectively chosen as our Product of the year: Vita Coco, Zico, and O.N.E. I was again fully hydrated and ready to go! Next, I started trying some of our more exotic products. Adina Holistics, WheyUP, Pre Probiotics and Venga Infusions were just a few of the brands we offered. After drinking them, I felt healthy, hearty, spiritual, even ticklish. Whey protein and probiotics are an odd combo. Throughout the course of the day, water and its derivatives cleansed my palate. I tried the gamut of flavors and functions: Hint, Nika, Rockin’ Water, Skinny, Activate, Cardio Water, Icio and OOBA, and 6.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

chased it all with some Designer Whey Protein Water. The variations were staggering. After consuming all those waters, I was staggering, too. So I turned to the energy category to get my motor running. Along with Monster, Red Bull and 5-Hour Energy, we had Va, Tomic, BAWLS, Spider, Molotov and several others. As I slurped on an organic Steaz energy, I began to imagine that I had entered a far-off land where a 60-something man can play centerfield for the Yankees while dancing with an umbrella. It was at this point that several of my dearest friends decided to give me some calming iced tea. I drank a New Leaf, some more Steaz, a ZT Red Tea, some T2U, and many others. I was refreshed, but still frantic – something I realized after I went up to my room, challenged my Loofa to a fight, and lost. I charged back into the cooler, searching for new functional claims to help me change my life. And I found them, happily chugging down Noah’s AntiAging Beauty and GTOX, the Hangover Blocker. With those two products looking out for me, I knew I was bound to be safe and ready for the next speakers. Unfortunately, it appears I missed them. At around 3 a.m., I looked up from my pile of empty bottles. Everyone had left the lobby and headed home. I was up, I was down, I was happy, I was sad, I needed something to take the edge off. Out of the corner of my eye, I saw sweet relief: someone had left the entirety of the relaxation drink category for me to sample. I quickly threw down a Drank, a RelaxZen, and a Dr. Zen’s Liquid Calm. Well, I wouldn’t say I was fine. I would say you should never try this at home. Especially since I have no idea how I got home myself. But as someone who chronicles the industry, it’s my job to do it so that you don’t have to. As a result, I’ve seen the future of beverages. It was great fun. Innovation abounds. Enjoy it. Just not all at once. And have a happy holiday season!

PUBLISHER Barry J. Nathanson bnathanson@bevnet.com EDITOR Jeffrey Klineman jklineman@bevnet.com ASSOCIATE PUBLISHER John McKenna jmckenna@bevnet.com ART DIRECTOR Matthew Kennedy mkennedy@bevnet.com GRAPHIC DESIGNER Amadeu Tolentino atolentino@bevnet.com ASSISTANT EDITOR Matt Casey mcasey@bevnet.com ASSOCIATE PUBLISHER Adam Stern astern@bevnet.com CLIENT RELATIONS Jeff Hyde jhyde@bevnet.com GRAPHIC DESIGNER Natalie Iknaian niknaian@bevnet.com SUBSCRIPTION INQUIRIES Adam Stern astern@bevnet.com 617-715-9679 ONLINE RENEWALS & CHANGES www.bevspectrum.com/subscribe ARTICLE REPRINTS (500 copies or more) FosteReprints 800-382-0808 x142 BEVERAGE SPECTRUM PUBLISHING INC. CHAIRMAN John F. (Jack) Craven jfcraven@bevnet.com PRESIDENT AND EDITORIAL DIRECTOR John Craven jcraven@bevnet.com

EDITORIAL 44 Pleasant Street, Suite 110 Watertown, MA 02472 ph. 617-715-9670 fax 617-715-9671 ADVERTISING 1123 Broadway, Suite 210 New York, NY 10010 ph. 212-647-0501 fax 212-647-0565

BPA Worldwide Member, June 2007


Most Valuable Player meets Most Valuable Product.

Two-time National League MVP Albert Pujols knows what the power of award-winning protein does for him. Imagine what it can do for your sales. Especially since OhYeah! was judged the 2009 Best Tasting Nutritional Shake in America by the American Masters of Taste, as well as earning the 2009 CSNews Best New Product award. To find out more, contact Wes Strickland, VP of Sales, at 888.231.2684 or hit ohyeahnutrition.com.


BB

BEVSCAPE BUSINESS • The latest news on the brands you sell.

Cooperation at the top Representatives of more than 20 consumer package firms, including the beverage industry’s two largest players, recently met at the Coca-Cola Co.’s global headquarters in Atlanta to share ideas and direct international business software firm SAP on what kind of software to create next. What rivals like Coca-Cola and PepsiCo get by pooling their knowledge, participants said, is mutual benefit. By recognizing mutual needs they can direct SAP to craft software that smoothes their operations. SAP sells its software, and Coke and Pepsi get to streamline their systems. Everybody wins, and, instead of competing over who has the better technology, they get to compete over who implements it better. Tom Miller, Coke’s vice president of bottling investments, said the Coca-Cola Co. has used SAP software on the distributor level for years. In overseas markets, he said, Coke is currently rolling out a new version of the software that allows distributors to “promise” product. The software eliminates disconnects between what a retailer expects to get and what actually arrives in his store, Miller said. Salesmen can remotely check what product will be available. If the supply doesn’t meet the stores intended order, the salesman can work out a substitution. While applications like that are the group’s primary reason for meeting, Bill Wohl, SAP’s vice president of field communications, said their meetings have grown beyond that. In the past few years, participants have identified mutual partners, then drawn those partners in. They’ve also identified occasions where their combined clout with particular suppliers could help them save money. The group’s discussions have become increasingly open, Wohl said, covering just about everything but price – a subject banned because it would cross the legal line into monopolistic collusion.

CORRECTION: Last month, a New Products entry for IronClad listed the incorrect contact phone number. The correct number is (480) 371-1100.

8.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

Follow up: vitaminwater...now batting zero The Coca-Cola Co. Inc. will soon update its $4.1 billion dollar vitaminwater acquisition. At the top of Coke’s agenda: scrapping vitaminwater10. Coke will replace the 10-calorie per serving (25-calorie perbottle) diet line and replace it with vitaminwater zero. The new diet variety will boast zero calories and branding that falls in line with Coke’s other “zero” products. This follows what had been a robust rollout of “10,” which quickly achieved more than $78 million in annual sales despite the slowing growth of vitaminwater. As reported in October, Coke had taken great effort to position vitaminwater10 as an independent brand in the fashion of Diet Coke. The line’s advertisements avoided all mention of the parent product, and Coke and its distributors put extra muscle behind the line by diverting vitaminwater point-of-sale space. One retailer reported that his local distributor ceased giving him vitaminwater window clings in favor of clings featuring vitaminwater10 flavors. Full-calorie vitaminwater will also see a redesign. Coke announced that it will switch the brand’s old labels for shiny metalics. The entire brand will also receive new nutritional labeling intended to make each variety’s functional ingredients easier to understand. MORE CHANGES AT COKE The Coca-Cola Co. Inc. recently announced its goal to double system revenues by 2020 through core changes to better align the company’s local markets and global operations to support each other. John Farrell, vice president of strategic planning, said the company will continue to broaden its global beverage portfolio while allowing bottlers to decide what products work in their markets. Others – including Bill Elmore, president of Coca-Cola Bottling Co. Consolidated – outlined how Coke plans to incubate packaging and products ideas in individual markets before scaling them nationally or globally. In his case, Coke Consolidated switched 20 oz. bottles in the Southeast for 16 and 24 oz. bottles, increasing sales and paving the way for other bottlers to implement variations on the new immediate consumption plan.


BEVSCAPE INNOVATION • Product development & marketing news

Trends for 2010 For marketers and their consumers (read: everyone) the next year will be characterized by a new feeling of urgency toward sustainability, in every possible meaning of the word, according to global trend firm Trendwatching. Calling the top trend of 2010 “business as unusual,” the group said “Companies will have to do more than just embrace the notion of being a good corporate citizen. To truly prosper, they will have to ‘move with the culture.” That culture, the group said, is shifting toward urban environments for innovation (and experiencing a corresponding spike in urban pride) wants easy charitable and “green” choices, and has a fluctuating sense of what constitutes luxury. Those consumers will increasingly be addressable through the internet, the group said, which will enable real-time reviews, in-person gatherings and automated alerts. It will also pose challenges and opportunities based on social networking profiles. In a last note, Trendwatching said brands will profit from edgier advertising. The group highlighted marketing efforts from Air New Zealand and Chupa Chups, who rolled out advertisements featuring nude employees and a line of candy designed to resemble sex toys, respectively. “2010 will be rawer, more opinionated, more risqué, more in your face than ever before,” the firm said.

No Average American Beverage marketers, already familiar with niche-targeted products, can no longer rely on their brand resonating with the “average American.” According to “2010 America,” a white paper commissioned by Advertising Age, that description no longer has meaning. The report concluded that that the American public has fragmented into small groups that have become “quite isolated,” according to Peter Francese, a demographer at advertising agency Ogilivy & Mather, who helped write the report. That isolation has been enabled by the internet, Francese told radio news show Marketplace. The result is the loss of an American mass market. Now, the U.S. is a collection of smaller markets. “Most times they want to see images that are directed right at them, and they want products crafted for them.”

10.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

Marketing to Millennials

PHOTO COURTESY OF WWW.DANIELDANNYDAN.COM

BI

Generation X has moved out of the spotlight. According to Information Resources Inc., Millenials – those Americans born between 1979 and 1989 (and mercifully no-longer called Generation Y) – will soon be shaping the consumer packaged goods marketplace. The new group brings $54.3 billion in new sales opportunities, but it also brings new rules. Millennial households shop less often, spend more per trip, and do a greater share of their spending at Wal-Mart and other supercenters, IRI said. Due to the economy, they’ve reduced spending on indulgence and convenience foods, and 70 percent agree that store brands are typically of excellent quality even though they purchase private label products at a similar rate to older shoppers. According to IRI, that acceptance of store brands illustrates that brands’ traditional marketing efforts have failed to reach Millennials. Compared with other segments, Millennial women also spend less time and effort planning their shopping trips and make less use of ad circulars and coupons. IRI also found that only a small number have a set grocery budget. IRI also found that Millennial women report a stronger need for retailers to support their healthier diets and lifestyles. Weightrelated issues dominate their concerns, IRI reported, with nearly half thinking they may have an unhealthy weight.


4/10

P

U SIGN

1/0 BY 0

Set a place for Milk. In March, get milk back on the table, spark excitement in the dairy case, and help build stronger family relationships with one great retail promotion. Give Moms the chance to win family games and other great prizes online by telling us how they “milk the moment” with their families. Plus, offer Moms quick and easy recipes featuring milk, so they can spend less time in the kitchen and more time with the family. To sign up or learn more, call your processor or ADA representative, or call the MilkPEP Hotline at 800-945-MILK.

© 2009 America’s Milk Processors got milk?® is a registered trademark of the California Milk Processor Board.


CC

CHANNEL CHECK • What’s hot – and what’s not – in stores now. SPOTLIGHT CATEGORY

Progressive Adult Beverages 52 Weeks through 11/29/2009

Bad PR or consumer imperative? That’s what we’ll find out soon enough as government regulators attack beverages that combine caffeine and alcohol. With the fight beginning this November, it’s hard to tell if up-and-coming brands like Joose and Four are ahead of the curve by sticking to their amped-up guns, or behind it. Meanwhile, it’s tough to figure out if Sparks and Tilt are tilting towards irrelevancy because they took out their caffeine, or because they had the caffeine in the first place. Chances are, the summer will provide more answers.

Brand

Dollar Sales

Smirnoff Ice

$108,780,600

Change vs. year earlier

-8.8%

Mikes Hard Lemonade

$52,610,360

-3.7%

Sparks

$50,003,040

-22.1%

Sparks Plus

$46,729,880

-12.3%

Smirnoff Ice Green Apple

$38,951,880

-14.7%

Tilt 8% Lemon Lime

$28,543,000

-19.9%

Twisted Tea Original

$26,844,920

25.0%

Mikes Hard Cranberry

$25,250,170

-4.2%

Smirnoff Ice Triple Black

$20,657,040

-20.4%

Bacardi Silver Mojito

$19,676,340

-26.0%

Mikes Hard Variety

$17,691,650

7.1%

Smirnoff Ice Wild Grape

$17,265,800

-26.3%

Smirnoff Ice Raspberry

$17,226,330

-15.1%

Joose Grape

$16,973,710

437.3%

Smirnoff Ice Variety

$15,965,940

9.5%

Four Loko Fruit Punch

$14,040,210

1,738.9%

Joose

$13,271,090

39.0%

Mikes Hard Seasonal

$12,975,820

N/A

Smirnoff Ice Strawberry

$12,904,090

28.0%

Bacardi Silver Raz

$11,779,870

-22.0%

SOURCE: Information Resouces Inc. Total food/drug/c-store/mass excluding Wal-Mart.

TOPLINE CATEGORY

VOLUME

52 Weeks through 11/29/2009

BEER $21,358,396,000

BOTTLED JUICES

-1.5%

-1.7%

$4,997,745,000

BOTTLED WATER

-5.9%

$7,530,147,000

ENERGY DRINKS $5,555,244,000

5.1%

SPORTS DRINKS

-8.5%

$3,388,190,000

TEA/COFFEE $2,637,058,000

1.1%

SOURCE: Information Resources Inc. Total food/drug/c-store/mass excluding Wal-Mart.

12.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09


CC

RTD COFFEE Brand

Frappuccino

HOT! POMX Dollar Sales

Change vs. year earlier

ENERGY DRINKS Brand

HOT! Doubleshot Dollar Sales

$488,892,400

-6.9%

Red Bull

$1,879,017,000

Change vs. year earlier

0.8%

Doubleshot

$53,917,080

-21.3%

Monster

$871,781,400

9.8%

Doubleshot Light

$12,161,670

-25.3%

Rockstar

$388,289,100

-8.4%

Private Label

$4,116,647

-10.9%

NOS

$169,242,300

26.2%

$169,139,100

-17.4%

$2,379,151

-43.4%

Monster XXL

Emmi

$991,065

19.0%

Java Monster

$164,023,500

-8.3%

Maxwell House

$723,342

N/A

AMP

$142,040,300

-12.5%

Cinnabon

Starbucks

$719,117

-93.0%

Doubleshot

$130,981,500

117.4%

Community

$467,758

20.3%

Full Throttle

$107,228,700

-2.4%

POMX

$421,590

505.0%

Monster Khaos

$64,161,020

-13.3%

SOURCE: Information Resources Inc. Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 11/29/09

RTD TEA Brand

NOT! Starbucks

HOT! AriZona Arnold Palmer Dollar Sales

Change vs. year earlier

SOURCE: Information Resources Inc. Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 11/29/09

IMPORT BEER Brand

NOT! Monster XXL

HOT! Dos Equis XX Dollar Sales

Change vs. year earlier

AriZona

$577,860,000

7.1%

Corona

$960,034,000

-8.2%

Lipton

$339,129,800

-6.2%

Heineken

$590,522,600

-11.1%

Snapple

$181,198,600

-2.9%

Modelo Especial

$246,753,600

10.2%

Lipton Brisk

$159,208,400

15.2%

Tecate

$187,524,400

1.3%

Lipton Pureleaf

$142,263,400

-2.0%

Corona Light

$168,661,800

-0.7%

Nestea

$116,488,200

15.9%

Heineken Light

$97,630,480

-14.6%

Diet Snapple

$104,216,500

-2.1%

Labatt Blue

$84,591,390

-1.9%

Diet Lipton

$65,912,790

18.5%

Dos Equis XX

$79,731,130

27.1%

Gold Peak

$62,331,380

20.5%

Stella Artois

$76,004,030

18.3%

AriZona Arnold Palmer

$48,258,400

160.0%

Newcastle

$73,110,000

-3.0%

SOURCE: Information Resources Inc. Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 11/29/09

BOTTLED WATER Brand

NOT! Lipton

HOT! Nestle Pure Life Dollar Sales

Change vs. year earlier

SOURCE: Information Resources Inc. Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 11/29/09 NOT!

DOMESTIC BEER Brand

Heineken Light

HOT! Keystone Light Dollar Sales

Change vs. year earlier

Private Label

$860,243,300

7.1%

Bud Light

$5,116,899,000

-1.8%

Vitaminwater

$805,922,200

-18.8%

Budweiser

$2,149,910,000

-7.5%

Aquafina

$752,707,300

-11.1%

Coors Light

$1,783,108,000

4.6%

Dasani

$684,285,600

-16.0%

Miller Lite

$1,662,980,000

-4.5%

Poland Spring

$364,081,700

-10.0%

Natural Light

$1,088,092,000

8.2%

Nestle Pure Life

$239,125,100

32.3%

Busch Light

$667,020,800

6.7%

Deer Park

$233,970,200

-4.5%

Busch

$617,658,800

6.8%

Arrowhead

$226,909,400

-15.2%

Miller High Life

$479,880,600

5.3%

Smartwater

$206,321,200

42.2%

Keystone Light

$436,221,600

22.6%

Propel

$203,757,400

-26.1%

Natural Ice

$317,906,200

10.0%

SOURCE: Information Resources Inc. Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 11/29/09

NOT! Propel

SOURCE: Information Resources Inc. Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 11/29/09

NOT! Budweiser

NOVEMBER–DECEMBER.09.BEVERAGESPECTRUM.13


NP

NEW PRODUCTS • The newest options for cooler and shelf.

PROBIOTICS NextFoods has introduced the newest product in their GoodBelly probiotic fruit drink line, designed to keep bellies healthy and immune systems strong. GoodBelly BigShot 50 is a new super charged dose of 50 billion live and active cultures and features the powerful probiotic strain Lactobacillus Plantarum 299v (Lp299v) which has 16 years of use and over 17 clinical studies to support its efficacy. One 2.7 oz. single serving “shot” is designed for occasional use during digestive flare-ups, pre- and postantibiotic treatment or during periods of feeling particularly run down. All GoodBelly products are made with antioxidant-rich fruit juice and are dairy-free, wheat-free, and soy-free. GoodBelly BigShot 50 is available nation-wide at Whole Foods Markets and other leading natural product and drug stores. GoodBelly BigShot 50 is $7.99 for a package of four 2.7 ounce single servings. For more information, call (212) 488-1479.

ENERGY DRINKS Full Throttle Energy Drink has introduced a new and improved full-flavored formula. Prominently displayed on the can’s back panel is Full Throttle’s new ‘No Choke Mixture’ promise: ‘full flavor you don’t have to force down, and reliable energy ingredients that help you get the job done. No mystery ingredients. No bull’. The mixture is a refined formula delivering 100 percent of daily value Niacin (Vitamin B3), 100mg DRibose, and 100mg Caffeine, per 8 oz. serving. Launching in November in 16 oz. cans, Full Throttle is available in 5 flavors: Citrus, Blue Agave, Red Berry, Mocha and Caramel, with a suggested retail price of $1.99. For more information, call the Coca-Cola Co. at (718) 746-0087. Monster Energy has partnered with DUB Publishing and co-founder Myles Kovacs to develop the latest Monster Energy product, Monster Energy DUB Edition, and has launched the new beverage in the first 32-oz., resealable Jumbo Cap Can from Ball Corp. The Monster Energy DUB Edition can includes logos for both brands and pays homage to the automotive culture and the true urban lifestyle. It features a can end with a patented, eye-catching, lug-cap closure

14.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

from Dayton Systems Group, Inc. For more information, call Monster Energy at (951) 739-6400.

RTD COFFEE Cafe Bustelo recently launched Café Mocha, a chocolate-flavored extension to its iced cafe con leche Bustelo Cool line. Café Mocha is based off of the same delicious flavor as Café Bustelo’s popular ready-to drink iced beverage, Bustelo Cool, with a hint of mocha to give an enhanced chocolate flavor, a bit more bite and extra caffeine for the espresso lover in all of us. Café Mocha is currently available at more than 1,200 retailers throughout Miami, New York, Los Angeles, Atlanta and more. For coffee consumers on the go, Café Mocha is a mix of coffee, chocolate, milk and ice, made with Bustelo espresso beans chilled in a ready-to-drink iced coffee beverage in an 8 oz. can that carries an MSRP of $1.50. For more information, call (646) 373-8634. Chef Wolfgang Puck has launched a new line of ready-to-drink iced coffee beverages. Wolfgang Puck Culinary Iced Coffees are new bottled coffee drinks that are great-tasting, certified organic, kosher and only 120 calories per bottle. The coffees will be available in four handcrafted flavors: Vanilla Fusion, Double Blend Mocha, Crème Caramel and Café au Lait. Wolfgang Puck Culinary Iced Coffee will come in a signature-embossed, custom-glass bottle and will be available in single bottles (MSRP $2.39) and 4-packs (MSRP $7.99) in various fine food and convenience store retailers throughout Southern California and Las Vegas by the end of October, and nationwide by the end of the year in all-natural grocers such as Whole Foods Market. For more information, call (323) 651-1380. New Orleans Brew Iced Coffee or N.O. Brew is America’s only all-natural, fresh, cold-dripped bottled iced coffee. N.O. Brew coffee is made with a proprietary blend of the finest Arabica Beans and just a kiss of chicory and it can be enjoyed hot or cold. It is offered in Traditional, French Vanilla, Storyville Mocha and Hazelnut flavors. Each 34.5 oz. bottle of N.O. Brew Iced coffee makes 13 coffee drinks for less than .50¢ each. New Orleans Brewed Ice Coffee is currently distributed by Tree of Life, and is available at most grocery


and

TM

ncisco Br a r F n a and A S


NP stores in South Louisiana and Whole Foods Markets throughout the Southwest. The bottles retail at 34.5 oz. at $4.99 and 64 oz. at $9.99, respectively. For more information, call (504) 897-0462.

BEER Crown Imports has launched a new Corona Extra and Corona Light 24 oz. can package aimed at the $3.2 billion single-serve segment of the beer business. The Corona Extra 24-ounce can rolled out in 26 markets in October, with the Light Can following. Primary channels of distribution for the new Corona Extra and Corona Light 24-ounce can packages are c-store, drug store, liquor and grocery. MSRP will be about $2.59. For more information, call Crown at (312) 873-9279. Shipyard Brewing Company has released its popular Pugsley’s Signature Series collection in a four bottle sampler box. This sampler pack contains one each of the four 22 oz. Pugsley’s Signature Series beers: Smashed Pumpkin, XXXX IPA, Imperial Porter, and Barley Wine Style Ale. This sampler pack is currently available at fine retailers in New England and Florida with a suggested retail price of $24.99. Distribution of this special package will expand to other markets in 2010. For more information call Shipyard at (207) 761-0807.

CSDs Portland-based HOTLIPS Soda, a hand-crafted natural fruit soda made from 100 percent fresh, ripe, locally-grown fruit using artisan methods of soda making, has announced its national retail launch. HOTLIPS Soda contains no artificial colors or sweeteners. One of the main ideas behind HOTLIPS Soda is that real fruit is used and that the pulp in not strained out completely.The sodas are available in more than 300 retail locations and restaurant locations in eight states. HOTLIPS Sodas sell for $10 a mixed 6-pack. Currently, there are six flavors available: blackberry, pear, black raspberry, raspberry, boysenberry and apple. For more information, please call HOTLIPS at (503) 224-2069. CASCAL, a handcrafted all-natural soda designed in France, is being introduced and sold exclusively at Whole Foods Market stores across the US through the end of the

16.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

year. A product of the Coca-Cola Co., Inc., CASCAL also will be available in fine restaurants and taverns in New York City. Cascal’s fresh, crisp taste is fashioned with imported European ingredients at a microbrewery in Florida, where it is pioneering a patented new “dual-stage slow malt fermentation” method with no added sugar. CASCAL is available in three flavors: Crisp White, with notes of pear, apricot and magnolia; Light Red, with notes of blackcurrant, cherry and mirabelle; and Fine Dry, with notes of cherry, apple and anise. It is packaged in recyclable 330 mL (11.15 oz.) glass bottles – available in singles (SRP $1.99) and 4-packs (SRP $6.49–$6.99). For more information, please call the CocaCola Co. at (404) 676-1070.

SPIRITS Imperial Brands, Inc., a wholly-owned subsidiary of Belvedere S.A., has launched Sobieski Cytron and Sobieski Vanilia. Noted for its quality, affordability, Polish craftsmanship and authenticity, the two new flavors are an extension of their flagship Sobieski vodka brand, the #1 premium vodka in Poland. Sobieski Vanilia and Cytron are authentic Polish vodkas made from the finest Dankowski Rye with natural vanilla and citrus flavor. Sobieski Vanilia and Sobieski Cytron vodkas are available nationwide at the suggested retail price of $10.99 (750ml). For more information call Sobieski at (212) 251-1203. AGWA de Bolivia, the world’s first coca leaf liqueur has recently been introduced to the U.S. It is currently available in 35 states. Drinking AGWA with lime replicates the South American practice of chewing the coca leaf. The lime changes the pH of the mouth allowing secondary coca leaf alkaloids to be activated and creates an oxygen buzz. AGWA de Bolivia is available in the U.S. in a 750mL size with a suggested retail price of $36-39. For more information, call AGWA de Bolivia at (949) 246-4427. Created in San Francisco, the birthplace of the original martini, Devotion Spirits is set to unleash the first-ever 80-proof, four-column-distilled vodka with the benefits of protein made in the United States. Created and developed by company President Drew Adelman, a nightlife, dining aficionado and fitness buff, Devotion Vodka was inspired by his search to combine his two favorite passions: fitness and nightlife.


NP In California, Devotion Vodka will be distributed by Young’s Market Company. International Spirits & Wines will be representing Devotion Vodka in New York, New Jersey and Connecticut. Devotion Vodka will be introduced in a 750 mL bottle at a suggested retail price of $29.99. For more information, call Devotion at (702) 614-3871.

ENERGY SHOTS 5-Hour Energy has rolled out a pomegranate line extension. Pomegranate joins 5-Hour Energy’s product line which includes berry, lemon-lime, orange and grape flavors, as well as Decaf and Extra Strength versions. 5-Hour Energy is a 2 oz. energy shot that provides hours of energy with no crash or jitters through a blend of B-vitamins and amino acids. Containing caffeine comparable to a cup of the leading premium coffee, there’s zero sugar, zero carbohydrates, zero herbal stimulants and four calories in each 2 oz. shot. This product will be line priced with other 5-Hour Energy products. For more information, call 5-Hour at (616) 233-0500.

WINE Wily Jack is a new, fruit driven wine from Diageo Chateau & Estate offering great value and a story chronicling the life and wisdom of “Wily Jack,” the fictitious character behind Wily Jack wines. Just launched by Diageo Chateau & Estate Wines, Wily Jack wines offers a 2008 Chardonnay, 2007 Cabernet Sauvignon and 2007 Zinfandel, each with a unique label featuring strong visuals displaying the striking image of Wily Jack. All varietals launched nationally with a suggested retail price of $8.00.

RTD TEA ITO EN has launched TEAS’ TEA Naturally Sweet, an all-new, naturally flavored tea line intended to appeal to consumers looking to switch from sweetened to unsweetened tea. With only 8 grams of natural cane sugar and 40 calories per serving, ITO EN is available in three varieties: TEAS’ TEA Blueberry Green, TEAS’ TEA Citrus Black and TEAS’ TEA Mango Oolong. TEAS’ TEA Naturally Sweet retails from $1.25 to $1.49 and can be found at mass merchandise stores, grocery stores and specialty natural food retailers nationwide; including Whole Foods Market, Su-

per Target, Bashas’ Supermarket, Wegman’s, and other local outlets. For more information, please visit www.ItoEn.com. Million Beverage, LLC has introduced Million Premium Green Tea in the Charlotte, N.C. market. MILLION is a premium brewed green tea that delivers a potent blend of essential vitamins, nutrients and antioxidants without the sugar, carbohydrates, calories or sodium found in other teas. This product is offered in grape-pomegranate and orange-mango flavors packaged in striking 16 oz. black PET bottles with metallic labeling (MSRP of $1.89). Special launch events with Million will take place in the coming months in destinations including Miami, Atlanta, Las Vegas, Los Angeles and NYC. For more information, call (704) 895-9395. Kuka Drink, Inc., a distributor and marketer of all-natural coca leaf beverages, announces its New York City launch and U.S. debut of Kuka, a rare premium beverage made from coca leaves grown in the Andes. With more than 5,000 years of history, the coca leaf has been cultivated for its medicinal and nutritional values. The key ingredient in this 100 percent natural beverage is hand-picked Andean coca leaves. Called by its original name, Kuka [Koo-ka] is a curiously complex all-natural non-carbonated coca leaf beverage straight from the heart of the Andes. Kuka has an exceptional taste; it’s delicious, soft and a bit sweet. In the coming months, Kuka will also be available in the greater New York Metro Area, Chicago, Southern California, and Miami. For more information, call (646) 330-5763. CARPE DIEM is strengthening its line of Kombucha drinks with two new flavors: Cranberry and Quince. Quince is part of a family of rose plants from the Caucasus region with a taste similar to apple and pear. Quince is rich in vitamin C, potassium, sodium, zinc, iron, copper, manganese, fluoride and organic acids. The new Cranberry flavor is rich in anti-oxidants to help fight against free radicals. Both new flavors smoothly overlay the traditional vinegar hints left by the Kombucha fermentation and give Carpe Diem a fruity but not too sweet flavor. These products will be line-priced with other Carpe Diem flavors. For more information, call Carpe Diem at (914) 777-1426. •

NOVEMBER–DECEMBER.09.BEVERAGESPECTRUM.17


SLIMMING CHANCE How drinks that rev your metabolism can accelerate the bottom line. By Matt Casey

18.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09


LET’S FACE IT:

as a country, we could stand to lose a few billion pounds. America is fatter now than ever before, and getting fatter by the year. Simply cutting calories by switching to Diet Coke isn’t working, but, while more exercise and fewer donuts would do most of us a lot of good, a crop of up-andcoming beverage brands say they’ll help customers in their personal battles against fat. None of these brands can claim bulletproof science, but they’re earning serious looks. Most come with two advantages: a high register ring and the fix-it-quick appeal that comes when our collective pants are getting tight enough that it’s time for a larger pair. Again. In a perfect world, said Case Western Reserve University nutrition professor Hope Barkoukis, Americans would address their expanding waists by eating more fruits, vegetables and low-calorie foods. But Barkoukis understands that the world isn’t perfect. “In the real world, you don’t see many people out there trying to push broccoli,” she said. In place of that, she said, beverage-based dietary shortcuts represent a good start. The new wave of weight management beverages serve as between-meal treats or meal accompaniments and pack a collection of additives and nutraceuticals that require a science degree to fully understand. Broadly, though, they break down into two categories: products that curb the consumer’s appetite and those that help them burn more calories. BURN IT OFF Calorie burners offer a little nudge for consumers who just can’t muster the time and energy for another 10 minutes on the stair climber. These products, generally built around a core of caffeine and tea extract EGCG or other active ingredients, are supposed to raise their consumer’s metabolism (they certainly raise heart rates) and help burn more calories. Celsius crams 200 mg into a 12 oz. can, and Red-

line jams 250mg into an 8 ounce serving. But, while it’s a common ingredient, the category doesn’t always require high doses of caffeine. Function’s Light Weight slips in with a comparatively miniscule dose: just 30 mg to complement its mixture of EGCG, gymnema and resveratrol. Company founder Alex Hughes didn’t start his company with weight management in mind, though. Function began with other platforms, like Alternative Energy and Urban Detox. Hughes later pushed his company into the weight loss category, he said, because more than 30 percent of Americans are obese, and most of those that aren’t still worry about their weight. The line proved to be one of his company’s most successful. It peaked at four flavors, and remained on the roster after a recent reboot that took the brand down from eight platforms to just three. COOL IT DOWN Long the realm of diet pills with a penchant for attracting regulatory ire, beverage brands have stepped forward to benignly fill the appetite-control market. Their mechanisms differ, but each product tricks the body into feeling “full” when it wouldn’t normally. Funktional Beverages and Santa Monica-based Neuro both built drinks around LuraLean, a proprietary fiber that expands to 200 times its original volume when it meets stomach acid. The stomach, in turn, feels full and tells the brain it’s had enough. LuraLean’s manufacturer, AHD International, also claims that it slows food as it moves through the gastrointestinal tract, which can also reduce hunger. Other products try to skip filling the stomach and go directly to the brain. Forze, from PacificHealth Laboratories, combines a proprietary blend of fats, proteins and carbohydrates to make the 45 calorie drink feel like 400 calories or more. The company claims that the product activates satiety chemicals in the body, extends the feeling of fullness for 3.5 hours and decreases daily food intake by up to 20 percent. According to Pacifi-

cHealth Labs’ President and CEO, Jason Ash, it replicates the feeling of consuming a handful of almonds and a glass of milk. FUZE’s Slenderize line uses a different trick. Its core ingredient, Super CitriMax prevents the body from converting carbohydrates to fat, according to its marketer, InterHealth Nutraceuticals. Instead, it encourages the body to store that energy as glycogen. The molecule stores energy in an easy-to-access form and also tells the brain that the stomach is full. Despite garnering some bad press and embarrassing headlines, the weight management category has attracted a growing roster of established players. NVE added shot version of its Stacker 2 diet pills, and CytoSport recently introduced its Muscle Milk Refuel shot, which packs 100 mg of caffeine and 5 grams of protein. MARKETING As the category develops, marketers have taken different approaches with their brands. Celsius has targeted convenience and grocery stores to aim squarely at the mainstream market. The brand has even employed television commercials, a rare move for an independent beverage firm

CALORIE BURNERS With various combinations of caffeine, tea extract EGCG, gymnema, resveratrol, and other active ingredients, these products claim to help consumers raise their metabolism and burn more calories.

NOVEMBER–DECEMBER.09.BEVERAGESPECTRUM.19


SLIMMING CHANCE per each 2-serving, 8 oz. bottle. “It evolved into Rather than burning more calories, these products look to help a hybrid. It’s a people consume fewer of them through the use of ingredients sports drink. It’s very easy to drink. like LuraLean, a propriety expanding fiber, and Super CitriMax, It’s not thick. a fat blocker. It’s [also] a fiber drink,” Duchesneau said. While those brands are starting in niches, Function Drinks wants to retreat to one. The brand, brightly colored and non-carbonated, debuted during the zenith of vitaminwater’s pre-Coke popularity and got swept into Other brands have targeted niches. the enhanced water category. Hughes said Ash, at PacificHealth Laboratories, he never intended for the brand to occupy said his company currently aims Forze such a space, and now he’s trying to directly at athletes. It packaged the drink wiggle Light Weight and his other offerin Tetra-Pak, which has never performed well in mainstream channels, and bills the ings into the nutrition supplement door. brand as “The first appetite management THE SCIENCE tool designed specifically for athletes.” If these diet claims sound too good to But, while the product is currently aimed be true, well, they could be. The science at endurance competitors, it has clear behind each of the drinks is a little shaky applications for dieters. – but that’s not entirely the fault of the “Hunger is not an elite athlete phemarketers. According to Hughes, who nomenon, and wanting to lose a bit of spends most of his time as a surgeon, real weight is not an elite athlete phenomresearch into satiety and calorie burnenon,” Ash said. ing only really blossomed in the last few Forze’s current push as a GNC and years. Vitamin Shoppe-style brand, Ash said, “Before five or seven years ago, there is partly to test the market. Should it really wasn’t much being published in succeed, he said, he’ll shift the product’s the journals on dietary supplements and branding and packaging to fit a more weight management,” Hughes said. mainstream consumer. Additionally, real, scientific research on Funktional Beverages has targeted a the individual products is hard to come somewhat larger niche: energy drinks. by. Hughes based Light Weight’s formulaThe current packaging for its Red Stuff tion on existing research, he said, and is Energy doesn’t even call out its appetite working on testing his particular blend satiation on the front panel – though like Celsius and PacificHealth Labs have that may change. Darrell Duchesneau, done. The nutraceutical firms behind CEO of Funktional Beverages, said he’s LuraLean and Super CitriMax have perhappy with the product’s formulation, formed their own research, but nutritionbut he expects to tinker with its labeling minded consumers tend to be suspicious before expanding its distribution beyond of studies benefiting the companies that Texas. The brand also exists in a gray pay for them. area. In addition to LuraLean, it packs Even if the science doesn’t pan out, a calorie-burner like 180 mg of caffeine

APPETITE SUPPRESSANTS

20.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

Hughes said, it may not be that important. Hughes said consumers are “looking for that control edge that empowers them to participate in healthy programs.” People in and around his company have achieved meaningful weight loss results by incorporating Light Weight into a fitness regimen, and it’s anecdotes like that which are often the key to sales. In short, even if the science comes back saying that Light Weight (or any other weight-control drink, for that matter) amounts to little more than a placebo, it still helps the consumer make other positive lifestyle decisions. While Hughes has a professional interest in promoting that view, he’s not alone. Barkoukis, at Case Western, said there’s evidence to support that view. There’s a belief in nutrition, she said, that suggests that If you make one good decision, it will lead to others. Overall, she said, the science behind weight management drinks – be they appetite suppressants or calorie burners – is murky. The studies she’s reviewed support fiber-based belly-fillers more than braintargeted hunger reducers and calorie-burners have less support, but the conclusions are far from final. Despite that, she takes the stand that companies like Function and Celsius are making a positive contribution to American nutrition. In addition to the placebo effect, she said, research into these fields may eventually yield something that truly works. And that, she said, would seriously help America’s waistline problem. •

METABOLISM SHOTS In keeping with industry trends, NVE and Cytosport have introduced metabolism focused products in 2 oz. shots.


0301 ©2009 BSN® These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

For more information on how to help your business Finish First™, call our Director of Sales, Eric Tomko at 1-877-642-4074 or visit EndoRush.com

Answers For Every Body


BRAND NEWS: METABOLISM DRINKS

BRAND NEWS Pacific Health Laboratories, Inc. Pa-

cific Health Laboratories, Inc. launched FORZE GPS, an appetite management tool designed for athletes. The drink contains a blend of healthy fats, protein and calcium that activates the body’s natural appetite control signal. FORZE GPS is available in vanilla and chocolate flavors. Function Drinks. Function Drinks re-

cently relaunched Light Weight in new packaging that positions the product as a dietary supplement. The platform now includes three flavors: Blueberry Raspberry, Acai Pomegranate and Peach Mango. Celsius, Inc. In 2009, Celsius rolled out a national television campaign, signed an endorsement deal with actor and TV host Mario Lopez, and added placement at chains including BI-LO Supermarkets, A&P and Pathmark Stores, Harris Teeter Food Markets, Ralph’s Supermarkets and Shoprite Stores. Vital Pharmaceuticals, Inc. VPX/Redline partnered with the 2009 Ft. Lauderdale International Film Festival as a product sponsor. The company also partnered with the 2009 Wilhelmina Hot Body Model Search, presented by Shape and Men’s Fitness Magazines. Neuro Brands, LLC. Neuro Brands, LLC

introduced Neuro, a line of low-calorie functional beverages including Neuro Trim, a product built around the appetitesuppressing fiber LuraLean. Funktional Beverages, Inc. Funktional

Beverages introduced Red Stuff energy drink, which combines the appetite-

22.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

suppressing qualities of LuraLean with the potential calorie burning properties of caffeine. The Coca-Cola Co., Inc. FUZE Slender-

ize added in-flight distribution with AirTran Airways. CytoSport. CytoSport introduced a cal-

orie-burning shot extension to its Muscle Milk line of protein shakes. Muscle Milk Refuel packs100 mg of caffeine and 5 grams of protein in a 3 oz. shot designed to boost metabolism when consumed three times daily. SAN Corporation. SAN Corporation launched Tight RTD, an 8 oz., metalbottled, liquid version of its Tight fatburning capsules. American Body Building. American Body Building, maker of fat-burning products including Speed Stack and Ripped to the Max, sponsored the 2009 NPC Atlantic States Bodybuilding, Fitness, Figure & Bikini Championships at the Tribecca Performing Arts Center at the Borough of Manhattan Community College in New York City. Venga LLC. In the last year, Venga functional infusions added distribution with Exclusive Beverage Distributors for the New York Metro region and Aqua Maestro in Florida. It also earned placement on American military bases in Iraq, Kuwait, Afghanistan and other locations in the Middle East. •


CATEGORY REPORT: GOURMET CSDs

HIGH-END OPTIMISM Gourmet CSD’s show staying power. By Matt Casey WITH CONSUMERS HOLDING TIGHT TO THEIR wallets, cafes closing, big soda brands losing volume and the perennial challenges of running a small business, it might seem like a terrible time to sell high-end glass-bottled soda. But the environment for boutique soda brands is better than it looks. Danny Ginsburg, the self-proclaimed “Soda Sommelier” at Real Soda In Real Bottles, Ltd., a distributor in Gardena, Calif., said the category’s current ills are minor and will be short-lived. His business is down, he said, but not significantly. Home deliveries have suffered the most, and deliveries to cafes have also slipped, he said, but they’ve done so at a rate similar to the drop in café foot traffic. In his view, that means that once customers have entered such dens of indulgence, they’re not going to try to save pennies or calories by avoiding products like his glass-bottled sugar bombs. “The ‘decline’ isn’t really indicative of a decline in interest in boutique sodas in those places,” Ginsburg said. And while the market may currently be sluggish, individual companies insist they have been doing well. Tami Kennedy Director of Communications for Maine-based Capt’n Eli’s Soda said her company has grown, adding new territory in California and Florida where many part-time New Englanders spend the winter months. Additionally, a god number of new products have been appearing: SOL Elixirs rolled out a three-SKU line, Zevia relaunched its entire line of stevia-sweetened sodas and Steaz reintroduced its diet sparkling green tea sodas. Kennedy said the biggest problem facing her company is finding the manpower to get the product where it needs to be. Most of the company’s distributors specialize in something other than boutique sodas, she said. So, the brand needs personnel in the market to help out

24.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

Greg Warwick, president of the U.S. division of Fentiman’s North America, said getting money has presented his company’s largest challenge. Developing sales channels and back office support, he said, can tax small companies more than they might expect. “I would strongly counsel startups to make sure they’ve got their funding buttoned up and have contingency plans in place if sales fall short of forecast or unforeseen expenses materialize,” Warwick said. Once a small soda company has established those channels, he said, they have to struggle with the prices their distributors are willing to pay. Brands need to resist the temptation to “degrade” their brand “through excessive, deep price promotions,” he said. Unfortunately, a lot of distributors expect prices lower than smaller companies can sustain, said Maine Root president Mark Seiler. “Some beverage companies have sort of trained buyers to expect a large introductory discount and promotional offering,” Seiler said. “Buyers will take sub-par brands if the offer is right. If you have a great brand and believe in what you are making and doing, then hold your price and don’t give it away. “ One notable boutique soda marketer has almost wholly walked away from DSD altogether. Chris Reed has shifted his focus to stocking his products in grocery stores and big-box outlets through chains’ warehouse systems. He has succeeded by placing Reed’s Ginger Brew and Virgil’s Root Beer in natural products sections appearing in grocery, and now wants to get those products into the same aisle as Coke and Pepsi. Like Reed, Seiler said he and his brother believe strongly in their brand, and their distribution partners have been willing to take a risk on them. Still, he said, the business is “tougher than it looks.” “I didn’t think I’d ever say that,” he added. •


BRAND NEWS: GOURMET CSDs

BRAND NEWS Snow Beverages. Snow entered the New

York market in June and the product is currently available in approximately 500 accounts in Manhattan. In 2010, the company expects to introduce 4-packs and additional flavors. Mosse Beverage Industries (MBI). Mosse Beverage Industries introduced two new flavors – Citrus and Peach – that are both sweetened with agave. The company also reformulated its Black Cherry flavor, and is currently reformulating its Black Grape variety. Zevia LLC. Zevia reports that it has seen a 300 percent increase in same-store sales over the last year. Zevia has added production facilities to meet demand on both the East and West Coasts. Copacker Adirondack Beverage started producing Zevia in December. Global Beverage Enterprises Inc. Global Beverage Enterprises recently released a new version of its Mr. Q Cumber soda, with a redesigned label, all natural formulation, and 7 oz. serving size – though the company still sells a 12 oz. version. Fentimans North America, Inc. Fentimans Botanically Brewed Beverages celebrated its first anniversary of U.S. production in November, and has added placement at Andronico’s (Cali.), Central Market (Tex.), Cost Plus World Market, Fresh Direct (N.Y.), Whole Foods (Canada, Northern Cali. and New England), Haddon House, Sun Opta (Canada) and Wine Warehouse (Cali.). GuS – Grown-up Soda. GuS – Grown-up

Soda expanded further into Canada with new bi-lingual labels that rolled out in November. The brand also added placement at BevMo! and Coffee Bean & Tea Leaf stores, as well as HEB Plus stores in Texas through new distributor Kehe Foods. The company also added

26.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

DSD distribution with Esotec, LTD in New York and Vino Wholesale LLC for the state of Louisiana. Capt’n Eli’s Soda. Capt’n Eli Soda recently

added retail placement at Big Y in Massachusetts and Connecticut and Market Baskets in Massachusetts and New Hampshire. It also shipped its first international order to Germany. Evolution Brands, LLC. Cool Mountain

Fountain Classic changed its label to better reflect the brand’s name. The brand also rolled out a bag-in-box program for all seven cane sugar-sweetened flavors. Evolution Brands also launched Chicago Rootbeer in October in ½ barrel and ¼ barrel kegs. Evolution plans to begin production of Chicago Rootbeer in bottles and bag-n-boxes in the spring. Reed’s Inc. In the past year, Reed’s launched Reed’s Natural Energy Elixir and Virgil’s Orange Cream Soda. Energy Elixir uses green tea for a natural caffeine lift; ginger for increased metabolism and nutrition absorption; jiaogulan for resistance to stress and camu camu for mood balancing. Virgil’s Orange Cream Soda takes a twist on classic cream soda. The Coca-Cola Co., Inc. The Coca-Cola Co.,

Inc. introduced CASCAL, a handcrafted, allnatural soda designed in France, exclusively at Whole Foods Market stores across the US. CASCAL is also available in fine restaurants and taverns in New York City. Jones Soda Co. Jones Soda Co. launched Jones Zilch. Zilch, sweetened with Splenda, contains zero calories and 30 percent of the recommended daily allowance of vitamin C. It comes in three flavors: Pomegranate, Vanilla Bean and Black Cherry.


R.W. Knudsen. R.W. Knudsen, maker of Sparkling Essence and Natural Brew sodas, recently received a “Greenie” award from California State University at Chico for recognition of the company’s commitment to sustainability. Boylan Bottling Co. Boylan Bottling Co. now has over 300 distributors nationwide as well as in Canada, Australia, New Zealand, UK, Sweden and Spain. The company’s vintage pops are also now available in 16 oz. resealable glass bottles designed specifically for c-store chains and food service. National Beverage Corp. Recently named

one of the top root beers in America by Bon Appétit magazine, Faygo root beer has maintained the same flavor profile for more than a century. Ale-8-One Bottling Company, Inc. Fourth generation owner Fielding A. Rogers became president of Ale-8-One Bottling Company, Inc. in October. The new president began working full-time at Ale-8-One in August of 2003 after graduating with a BS in Business Management from Washington and Lee University. Rogers plans to focus his efforts toward sales and marketing to further the expansion of the drink. Egg Cream America, Inc. Egg Cream America, Inc. introduced Jeff’s Sodas, a line of shelf stable, low fat, dairy-based carbonated beverages in new 12 oz. packaging that reflects the product’s nostalgic theme. Jeff’s currently offers Chocolate, Diet Chocolate, Vanilla, and Orange Dream sodas throughout the Northeast and has recently entered the greater Chicago market. PRESS COCKTAIL LLC. PRESS is now natu-

rally sweetened with evaporated cane juice and available in a 6.3 oz. glass bottles. PRESS is preparing distribution partnerships for their West Coast launch which includes California, Arizona, Nevada and Colorado.

SOL Elixirs LLC. SOL Elixirs LLC launched

solixir, a line of all-natural sparkling botanical beverages, in three flavors: Orange Maté (Awaken), Pomegranate Ginger (Restore), and Blackberry Chamomile (Relax). Each can be found nationally in Whole Foods Market. solixir has also gained distribution with Vitamin Cottage, Earth Fare, and Pharmaca. The company plans to release new flavors in 2010. Fizzy Lizzy. Fizzy Lizzy has obtained kosher

certification from the Orthodox Union (OU). DRY Soda Co. DRY Soda achieved new placement at Coffee Bean and Tea Leaf, Dean and Deluca, Fred Meyer, Fry’s, Kroger Southwest, H-E-B and Jewel-Osco in 2009. In May, the company launched its 45-calorie Cucumber DRY Soda with the support of premier chefs and an awareness campaign on Facebook and Twitter. Q Tonic. Q Tonic recently released a new 750

ml, resealable glass bottle designed for home entertaining. The Healthy Beverage Company. Steaz in-

troduced its organic and fair-trade zero calorie soft drink, Steaz Zero Calorie Sparkling Green Tea. Steaz Zero Calorie is made with all-natural and organic ingredients and is sweetened with organic compliant stevia. The line is boosted with B vitamins and contains 120 mg of natural tea antioxidants per bottle. Steaz Zero Calorie comes in four flavors: Raspberry, Blueberry Pomegranate, Orange and Black Cherry. Steaz Zero Calorie is available at Whole Foods Markets, gourmet and natural food stores and supermarkets nationwide. Oogave’ LLC. Oogave achieved placement in over 100 Whole Foods Markets in 2009, including all of the stores West of the Rockies and Texas. The company also created a fountain program with Whole Foods in the Rocky Mountain Region.

NOVEMBER–DECEMBER.09.BEVERAGESPECTRUM.27


BEST OF 2009

BEVNET’S BEST OF 2009 AWARD WINNERS

ONE AWARD WINNER has leveraged innovation to solidify a company’s place in the bedrock of the beverage business. Another award winner actually comprises three companies that are the vanguard of an emerging category, one on the verge of becoming a massive phenomenon. Together, Monster Energy’s Mark Hall and the Coconut Water brands O.N.E., ZICO and Vita Coco took the top spots in BevNET’s Best of 2009 awards. In any given year, in deciding on Product of the Year, BevNET compares the merits of a major energy drink or tea introduction by a large company with an intriguing suite of functional products by a newer company with great potential. Judges often debate the weight of factors like a single drink’s innovative qualities or a new product line’s sales growth. This year, the choice for BevNET’s Best Product of 2009 was an easy one, but it was complicated by the fact that this product’s functional benefits, innovative and environmentally beneficial packaging, execution, growth, and even attractiveness to investors have been simultaneously advanced by three fast-emerging Coconut Water brands: O.N.E., ZICO, and Vita Coco. “While the realities of competition will eventually create separation between these companies, together, they have laid the foundation for this product to become a major category in the U.S.,” said BevNET founder John Craven. “We are excited that they will share the award this year.” Competitiveness is also one of the major factors in the choice of Monster Energy’s Mark Hall as BevNET’s Best Innovator of 2009. This year, putting the pedal to the metal on innovation, Monster released a suite of three new products that tinker with the packaging, texture, carbonation and flavor of the energy drink category. By incorporating Nitrous Oxide, a long-lasting re-sealable can design and coffeehouse foam into three very exciting new products, Hall has proven that he and Monster aren’t just going to be satisfied with gains in distribution and sell-through, but that they will keep advancing products forms and raising the bar for their competitors to try to match

Product of the Year

Innovator of the Year

Best Energy Drink Best Packaging Innovation What do you do when many people in the business believe that the energy drink category has passed its peak in the US? If you’re Hansen Natural’s Monster Beverage Company, you look abroad, which is exactly what they did with their Monster Import product. Used in Europe since 2008, Monster Import employs can from Ball Packaging Europe that features the “Ball Resealable End.” As a result, Monster Import’s slim 18.6 ounce package is not only attractive looking, but extremely practical, as the can is capable of holding carbonation for days. What’s inside the can is quite enjoyable as well, with a tweaked formulation that’s one of Monster’s best tasting in a while.

Best Functional Beverage Best Product Re-Launch Code Blue, which is billed as a “recovery drink,” has a formulation whose benefits and functions are noticeable, despite not being loaded with caffeine. What you get from a can of Code Blue are both hydration and energy, thanks to a formula that’s loaded with electrolytes, amino acids, antioxidants (including Sustamine), and D-Ribose. It fits nicely in between energy and sports drinks, which are two categories that are ever converging – and we think that Code Blue has what it takes to potentially lead that merger.

Best New Organic Beverage Best New Carbonated Beverage Thanks to the dollars and lobbying power of some larger organizations, Steaz found a huge opening in the CSD market and launched this brand, the first USDA Organic-certified zero-calorie carbonated soft drink. With a stevia-erythritol sweetener and four strong flavors, the company has also simplified its offerings 28.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09


while making a stronger play for the healthy soda market. With a great looking new label and a unified brand, Steaz once again appears poised to create a sustainable organic alternative to a mainstream product line.

Best New Non-Carbonated Beverage Adina’s Holistics line is poised to do what many brands have for the past decade struggled to do: fill the giant shoes left by the likes of SoBe. Sure, they needed a heavy dose of John Bello, SoBe’s founder and now Adina’s CEO, to do it, but it works. The brand that Bello, along with Adina founder Greg Steltenpohl, have created blends just the right ingredients, including high quality flavor, great packaging, and an irreverent monkey character into something that’s fun and on point with what the mainstream but “trying to be healthy” consumer is looking for.

Best New Enhanced Water Cap dispensing technologies have been around for a while now, but there are very few companies who have figured out how to utilize them in a way that adds value rather than gimmickry to their brands. Enter Activate, whose enhanced water products come in a variety of different function and flavor combinations. Their approach is to keep the nutrients in the cap until the time of consumption, reducing the chance that they will deteriorate while the product is sitting on the store shelves. This, in our opinion, hints at a strong sense of responsibility for the bioavailability of the functional ingredients. Additionally, Activate’s package design is appealing and clean, with an easy-to-understand set of visual instructions contained on the back panel.

Best New Tea Best Packaging Design Guayaki’s Lemon Elation was not only the company’s first product to be packaged in aluminum, but it was also the first 30.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

ready-to-drink yerba mate to go into this format. And it’s a knockout hit. While moving to a can isn’t by itself reason for an award, it’s a heck of a can. The design is complex, but not visually overwhelming and far from cluttered. Inside the package, Guayaki’s Lemon Elation is truly a special product. From a taste point of view, it’s extremely enjoyable and hits the low calorie (54 calories per serving) but great taste edge mainstream potential. Plus, there’s some potential for crossover into the energy category, thanks to the formulation’s 150 mg of natural caffeine per can. In both cases, Guayaki’s Lemon Elation sets the bar extremely high, with visuals and flavor – as well as functionality – creating something that we can see helping yerba mate enter the mainstream in a big way.

Best Marketing Campaign No corny jingles. No clips of people sipping the product and being happy. No A-list celebrity endorsements. And hardly any words. With that, Red Bull’s campaign has done it in a big way, showing the brand’s muscle using eye catching, culturally relevant, and awe-inspiring clips of the rule-defying lifestyle that seeks to emblemize.

Best New Energy Shot As the energy shot category unfolded over the past couple of years, Red Bull stayed on the sidelines. Many wondered if the company had missed its shot to crack the shot category. It turns out that Red Bull was actually using the time to its advantage, allowing the category to find its way a bit – and for manufacturing to evolve to the point where Red Bull would be able to create a product that meets the company’s

own rigorous internal standards. The result hasn’t been an overnight success, but it has quickly established the company as a player in the energy shot category, one that should have plenty of staying power. While the striking proprietary package and mellow noncarbonated formula are the clear descendants of their carbonated parent, the end product is something that will help reach new energy shot consumers and, in the end, expand the size of the market for everyone. It’s a decidedly mainstream product, which, like the core Red Bull brand, doesn’t make countless functional claims or offer some infinite number of hours of energy. Sometimes, less is more, and Red Bull is letting their brand, along with great flavor and packaging, speak for itself.

Best Kids’ Drink With Purple Carrot, First Juice adds a potent new flavor to a brand that tries to be on the “right side” of so many parental concerns. By infusing vegetables into a less-sweet, lower-calorie, lower-sugar, high-vitamin organic fruit juice/water mixture, and then putting it into a reusable (who doesn’t like that word better than recyclable) sippy cup, First Juice has raised the stakes on sustainability and nutrition for the rest of the category.

Best New Powder/Tablet Celsius has already done a great job of spreading its calorie-burning readyto-drink products to a wider audience, but here is a bit of functionality on the go that we think could really have legs. Taking the caffeine/EGCG mixture that powers its calorie-burning formula into a powder “stick pack” means that consumers can derive extra benefit beyond just flavor or vitamin C, two of the standard offerings for this format. As awareness of the Celsius name grows, the formula will likely be as important as the beverage – and this is a great way to take that formula with you, no matter where you are. •


3

Add in DSM’s technical expertise — from advanced R&D and blending technologies to coloration innovation and global distribution — that gets your products to market faster.

2

Mix in DSM’s in-depth market knowledge, gained from intensive consumer research, which enables you to develop fortified beverages that effectively target health-minded consumers.

4

Stir in DSM’s strong regulatory support, including efficacy data, safety certification, and GRAS documentation that help launch your products successfully. For more on how to fourtify your beverages, visit us at www.pourontheprofits.com

1

Pour in DSM’s complete portfolio of quality nutritional ingredients, which add value and appeal to your beverages and help you satisfy the wide-ranging health needs of today’s more demanding consumers.

Fourtify your beverages.

www.pourontheprofits.com

© 2008 DSM Nutritional Products, Inc.


S A N TA M O N I C A

WINTER 2009

BEVNET LIVE SHOWCASES ENTREPRENEURS

Capitalism, Consciousness, and Coca-Cola were all part of the mix out West. By: Matt Casey December’s BevNET Live conference in Santa Monica presented industry rock stars from The Coca-Cola Co., Inc. and 5-Hour energy amid a tableau of brands that make their impact, in part, through their consciences. With presentations and panels entitled “Getting Converts and Creating Categories,” and “Build a Conscious Brand – and Attract Investment Anyway,” the conference showcased entrepreneurs and investors who bring a greener, crunchier dynamic than their forerunners. That Southern California vibe briefly dispersed, however, to make way for two of the industry’s most powerful forces: 5-Hour Energy and The Coca-Cola Co., Inc.’s Venturing and Emerging Brands unit. Deryck van Rensburg, president of Coke’s Venturing and Emerging Brands unit, discusses the entrepreneurial beverage business.

32.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

Deryck van Rensburg, president of VEB, outlined how Coke approaches the entrepreneurial beverage space. His unit generates products internally, van Rensburg, said – both through innovation and importation of overseas Coke products – but also grows through acquisitions. VEB acquires brands, he said, only if they add a unique offering to Coke’s portfolio, and only once the brand has the sales to prove that its concept works (usually between $10 and $50 million). Van Rensburg’s company suffered oblique potshots from Manoj Bhargava, founder and CEO of 5-Hour Energymaker Living Essentials, who presented a view of brand building that cuts against convention. He used what he called a “common sense” approach, he said, one free of consultants (something he joked was evident in the brand’s name), and instead employing pragmatic solutions to overcome obstacles. Instead of competing with Coke and Pepsi in the cooler, he said, he competed with key chains and lighters by the cash register. He also used small, independent distributors who sell products out of their trunks, and once had the company affix adhesive plastic hooks to his product’s caps to satisfy a convenience chain that would only accept 5-Hour if it could hang from a display rack. Moving from competition to consciousness, the conference provided presentations from companies with unconventional growth strategies: Sambazon co-founders Ryan and Jeremy Black presented their take on how building a company that values the rainforest as

highly as profits helped them find capital. Noted deal-maker Brent Knudsen echoed that sentiment during the panel discussion that followed: having a defined brand world-view, Knudsen said, acts as a filter that may discourage some investors, but intrigues and attracts others, which can lead to a better match between founders and investors. Steaz co-founders Eric Schnell and Steve Kessler aired their experience with how cooperating with retail partner Whole Foods furthered their brand. Schnell and Kessler said some product developments, like Steaz Energy, came at Whole Foods’ request. Others, they said, still came with deep involvement from the grocer on formulations, price-points and packaging. David Karr, co-founder of Guayaki Yerbe Mate, focused on how to build a successful brand while maintaining sustainability.


VITAMIN – Fruit Punch

IMMUNITY - Orange

100% of your body’s daily dose of 5 essential vitamins to maintain overall health.

Boosts your immune system’s defenses with 250% Vitamin C, 100% Zinc and Echinacea.

ANTIOXIDANT – Berry

VITALITY – Lemon/Lime

Studies show antioxidants, such as catechins, protect skin, cells and overall health.

Studies show B vitamins help provide energy to the body as well as improve concentration and alertness.

ACTIVATE – Deionized water Grape Passion Fruit Lime Pink Grapefruit

Pure water. Nothing more. Nutrients deteriorate sitting in water. So we don’t add any. In fact, we go further by removing minerals that contain impurities through our unique deionization filtering process.

Please recycle. We do.


S A N TA M O N I C A

WINTER 2009

AWAY FROM THE PODIUM Away from the BevNET Live podium, a number of industry experts sat down with the BevNET film crew to make their predictions for trends that will shape

The program also featured many rising stars: David Karr, cofounder of Guayaki Yerba Mate; Greg Stroh and James Rouse, co-founders of MIX1; and Mark Rampolla, Michael Kirban and Rodrigo Veloso, the founders of ZICO, Vita Coco and O.N.E. coconut waters, respectively. T.J. Louderback, president of Bay Area Beverages, told attendees he sees a promising environment for entrepreneurial beverages, quipping “if this is as bad as it gets, we’re in pretty good shape.” With an eye toward getting more small brands over the hump and into distribution houses like Louderback’s, BevNET is planning another event, to be held in the summer of 2010 on the East Coast. Robert Groux, Kevin Watterson, Mark Muench, Shawn Nichols, and T.J. Louderback make up the distributor panel and discuss the best practices for beverage entrepreneurs attempting to gain distribution

the beverage market in 2010. Mark Hall, president of Monster Beverage Company, said he expected low-priced beverages to perform well in the coming year as families look to save money during these tricky economic times. That trend, he said, will have less of an impact on energy drinks, which cater to younger consumers with fewer financial responsibilities. The next year could also see the beginning of the “Decade of Zero,” based on the observations of David Blosser, an account manager with Coca-Cola Enterprises in California. His retailers have been making more room for Coke’s zero-calorie offerings, including Coke Zero, Fanta Zero and vitaminwater zero, he said. Consumers will also demand more products that are “super functional” with “real research” behind them, according to Chris Reed, Founder and CEO of Reed’s Inc. To that end, his company – during the conference – announced a ginger-based shot that Reed plans to have compete with overthe-counter drugs. Greg Steltenpohl, cofounder of Adina For Life, agreed with Reed’s assessment. Consumers are getting more sophisticated, he said, and want real, researched, natural functionality. “We no longer are going to wave fairy dust over products,” he said. “We’re going to have real ingredients, natural ingredients, that provide specific researched functionality.” For the videos of the above, as well as predictions from more beverage industry experts, visit bevnet.com/video.

34.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09


by Women’s Health Magazine // Social Responsible Business Award of 2007 // Product Merit Award for Steaz Energy by Nutrition Business Journal // Named as a “Corporate Hero” by Ellis Jones

It’s not just a logo.

It’s a symbol of commitment. A commitment to what a beverage company can be. What it should be. It’s on every new package design as a reminder that we are all connected. Which is why every Steaz product is Fair Trade Certified,™ all natural and Certified Organic. It’s just better that way. For you, for the planet, for everyone. After all, our tagline isn’t just a tagline either. It’s a promise. Cheers,

good for the mind, body and soul™

steaz.com

“Best Flavored Green Tea” by Rachael Ray // Named “Best New Soft Drink” by New Products Magazine // Named “Most Unique Product” by Beverage Industry Magazine // Named “Best of Show”

Steaz Zero Calorie Sparkling Green Tea–Named BEST New Carbonated Beverage & BEST New Organic Beverage by BevNet // Named

by Body & Soul Magazine // Named “Best Business” by Entrepreneur Magazine // Named “#2 Best Packaged Foods for Women”


www.musclemilk.com FOR INFORMATION

©2009 CYTOSPORT, INC., BENICIA, CA 94510 USA

888.298.6629


PAGE 38 39 39 40 44 45 49 53 54 58 58 60

CATEGORY • • • • • • • • • • • •

CSDs Coffee Dairy & Dairy Alternatives Energy Drinks Energy Shots Enhanced & Flavored Waters Juice & Juice Drinks Powder & Tablet Based Relaxation, Detox, & other Functions Sports Drinks Tea & Tea Alternatives Water NOVEMBER–DECEMBER.09.BEVERAGESPECTRUM.37


Carbonated Soft Drinks

Big Blue

Fentimans North America, Inc Big Red, Inc

Fentimans North America, Inc.

PRODUCTS: Big Blue Regular

PRODUCTS: Ginger Beer, Curiosity Cola, Victorian Lemonade, Mandarin & Seville Orange Jigger, Dandelion & Burdock, Shandy, Tonic Water

PACKAGING: 12 oz. Can, 2 L PET, 20 oz. PET

PACKAGING: 9.3 oz. Glass, 4.6 oz. Glass

Blue Sky Free

Mr. Q Cumber

Blue Sky Natural Beverage Co

Global Beverage Enterprises Inc.

PRODUCTS: Blue Sky Free Creamy Root Beer, Blue Sky Free Cola, Blue Sky Free Lemon Lime, Blue Sky Free Cherry Vanilla Creme, Blue Sky Free Jamaican Ginger Ale

PRODUCTS: Mr. Q Cumber PACKAGING: 7 oz. Glass Caffeine-free

PACKAGING: 12 oz. Can Stevia, Caffeine-free

Bottlegreen Drinks

NATURALE90

Bottlegreen Drinks Canada

New York Bottling co. inc.

PRODUCTS: elderflower, elderflower and pomegranate, cranberry and orange, ginger and lemongrass, elderflower and pear, orange and mango

PRODUCTS: Black cherry, Diet Black cherry, Root beer, Cream vanila, Grapefruit/lemon, Diet Grapefruit/lemon PACKAGING: 16.9 oz. PET

PACKAGING: 275 mL Glass, 750 mL Glass

Boylan Vintage Pop

Caffeine-free

Oogave

Boylan Bottling Co.

Oogave

PRODUCTS: Original Birch Beer, Black Cherry, Ginger Ale, Creme, Root Beer, Sugar Cane Cola, Lemon, Diet Black Cherry, Diet Root Beer, Seltzer Pure

PRODUCTS: Root Beer, Watermelon Cream, Ginger Ale, Mandarin Key Lime, Cola, Grapefruit, Vanilla Cream, Strawberry Rhubarb

PACKAGING: 12 oz. Glass, 12 oz. 4-pack Carton, 5 gal. BiB

USDA Organic, Caffeine-free

38.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

PACKAGING: 12 oz. Glass


Red Bull Cola

Virgil's Orange Cream Soda

Red Bull North America

Reed's Inc

PRODUCTS: Red Bull Cola

PRODUCTS: Virgil's Orange Cream Soda

PACKAGING: 8.4 oz. Can, 12 oz. Can

PACKAGING: 12 oz. Glass

Reed's Natural Energy Elixir

Vitamin Cold Rush

Reed's Inc

The Nectar Soda Co.

PRODUCTS: Reed's Natural Energy Elixir

PRODUCTS: FCB Vitamin Cold Rush Pomeberry Fusion, FCB Vitamin Cold Rush New Orleans Nectar, FCB Vitamin Cold Rush Caribbean Combo, FCB Vitamin Cold Rush Hazelnut Caffe, FCB Vitamin Cold Rush Vanilla Rum, FCB Vitamin Cold Rush Banana Colada, FCBVitamin Cold Rush Kolanutty, FCB Vitamin Cold Rush Everyberry

PACKAGING: 10.5 oz. Can

PACKAGING: 5 gal. BiB, 2.5 gal. BiB, 64 oz. PET Stevia, Caffeine-free

Steaz

e² Energy x Espresso Imbibe

PRODUCTS: Zero Calorie Sparkling Green Tea

PRODUCTS: Mocha, Vanilla, Coffee (16 oz. only)

PACKAGING: 12 oz. Glass

PACKAGING: 16 oz. Can, 2 oz. PET

Fair Trade, Stevia

Espresso-based, Contains Milk

Tate's Old Fashioned

Lean Body On the Go! Labrada Nutrition

PRODUCTS: Root Beer, Cream Soda

PRODUCTS: Lean Body On the Go 14 oz. Vanilla, Lean Body On the Go 14oz. Chocolate, Lean Body on the Go 14 oz. Strawberry, Lean Body On the Go 14 oz. Banana

Caffeine-free

PACKAGING: 14 oz. PET

NOVEMBER–DECEMBER.09.BEVERAGESPECTRUM.39

Dairy & Dairy Alternatives

Imbibe

PACKAGING: 32 oz. Glass

Coffee

Steaz


ZOIC Nutrition Drink

Borojo Beverages

Solis Brands Inc

Borojo Beverages

PRODUCTS: ZOIC - Belgian Chocolate, ZOIC French Vanilla PACKAGING: 11 oz. Can

PRODUCTS: Borojo Organic Energy Drink: Blueberry Acai Pomegranate, Borojo Organic Energy Drink: Strawberry Kiwi Watermelon, Borojo Organic Energy Drink: Pink Guava Passionfruit

Stevia, Fat-free, Soy, Flavored

PACKAGING: 16.9 oz. PET USDA Organic, Non-Carbonated, Juice Blend

Energy Drinks

BAM! Energy Drink

CL-ONE Energy Drink for Smarter People

Innovative Beverage, Inc.

CL-ONE CORPORATION

PRODUCTS: BAM! Energy Drink, BAM!- Blue Raz Energy Drink

PRODUCTS: CL-ONE regular, CL-ONE sugar free

PACKAGING: 3 gal. BiB

Bing Energy Drink

PACKAGING: 8.3 oz. Can, 16 oz. Can Stevia

Ex Drinks, LLC.

Inspiration Beverage Company

Ex Drinks, LLC.

PRODUCTS: Bing Energy Drink

PRODUCTS: Ex Pure Energy, Ex Slim Energy

PACKAGING: 12 oz. Can

PACKAGING: 8.4 oz. Can

Juice Blend

Stevia

Blutonium

Guayaki Yerba Mate Folsom Distributing Company

Guayaki Yerba Mate

PRODUCTS: LEMON- 8, CRAN-175, TRIPLE BERRY, UNCONVENTIONAL ENERGY, NOCARB ORANGE, WATERBERRY

PRODUCTS: Guayaki Lemon Elation, Guayaki Organic Energy Shot - Lime, Guayaki Organic Energy Shot - Lemon, Guayaki Organic Energy Shot - Chocolate Raspberry, Guayaki Pure Passion, Guayaki Pure Mind, Guayaki Pure Endurance, Guayaki Pure Heart, Guayaki Pure Empower Mint, Guayaki Unsweetened

PACKAGING: 12 oz. Glass Non-Carbonated

PACKAGING: 16 oz. Can, 2 oz. Glass, 16 oz. Glass USDA Organic, Fair Trade, Non-Carbonated 40.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09


Heat Beverage Corp

Powerball Energized Juice

Heat Beverage Corp

Johnny Fountain Beverage Innovators, LLC

PRODUCTS: Heat ESP

PRODUCTS: Powerball Energized Juice - Acai Flavor

PACKAGING: 8 oz. PET

PACKAGING: 8 oz. Can

Stevia, Non-Carbonated, Juice Blend, Coffee Blend, Tea Blend, Electrolytes Added

Hype Energy Drink

Stevia, Non-Carbonated, Juice Blend

Protegy

On Distribution LLC

Distinct Beverages

PRODUCTS: Hype Energy classic, Hype Energy MFP, Hype Enlite, Hype Energy shot marionberry flavor, Hype energy shot MFP flavor, Hype organic

PRODUCTS: Protegy Proetin Energy

PACKAGING: 8.4 oz. Can, 16 oz. Can, 2.5 oz. PET, 16 oz. 4-pack Carton

Stevia

PACKAGING: 12 oz. Can

USDA Organic

MATE SENCHA SHOT

Red Bull Energy Drink

ITO EN

Red Bull North America

PRODUCTS: Sencha Shot, Oolong Shot

PRODUCTS: Red Bull Energy Drink, Red Bull Sugarfree Energy Drink

PACKAGING: 6.4 oz. Can Stevia, Non-Carbonated, Tea Blend

Molotov Energy Drinks

PACKAGING: 8.4 oz. Can, 12 oz. Can, 16 oz. Can

ROOT JACK

Nor-Cal Beverage

VOODOO ELIXIRS

PRODUCTS: Molotov Mango, Molotov Mango con Tapatío y Limón, Molotov Tamarindo, Molotov Pineapple, Molotov Pineapple con Tapatío y Limón

PRODUCTS: REGULAR

PACKAGING: 16 oz. Can

42.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

PACKAGING: 12 oz. Glass


Sex Drive Energy Drink

Vuka Intelligent Energy

Sex Drive Energy Drink

Vuka, LLC

PRODUCTS: Original Sex Drive Energy Drink, Sugar Free Sex Drive Energy Drink

PRODUCTS: Awaken, Workout, Think, Renew PACKAGING: 16 oz.

PACKAGING: 250 mL Can

Sin Vitality Drink

Stevia, Juice Blend

Wave Energy Drink

Next Generation Beverage

Wave Energy Drink

PRODUCTS: Sin Vitality Drink (Greed Lemon)

PRODUCTS: Wave Energy Drink, Wave Sugar Free

PACKAGING: 8.4 oz. Can

PACKAGING: 16 oz. Can

Spider Energy Drink

Xtreme Xenergy

The Masters of Beverages, LLC

Xyience

PRODUCTS: Spider Energy

PRODUCTS: Xtreme Apple Jak'd, Xtreme Citrus Slam, Xtreme Cherry Rush, Xtreme Lemon Blast

PACKAGING: 16 oz. Can

PACKAGING: 16 oz. Can

Stevia

SPIKE Hardcore Energy

ZUN

SPIKE Hardcore Energy

Fuzzee Bee Beverage

PRODUCTS: SPIKE Shotgun Original, SPIKE Shotgun Orange Gold

PRODUCTS: ZUN Brain Boosting Energy

PACKAGING: 16 oz. Can

PACKAGING: 12 oz. PET

NOVEMBER–DECEMBER.09.BEVERAGESPECTRUM.43


Energy Shots & Supplements

5-Hour Energy

Hardcore Energize Bullet

Living Essentials

iSatori Technologies

PRODUCTS: 5-Hour Energy (grape), 5-Hour Energy (pomegranate)

PRODUCTS: Blue Rage, Black Rush, Orange Mayhem

PACKAGING: 2 oz. PET

PACKAGING: 3 oz.

AMMO

MODJO LIFE NATURAL ENERGY SHOT AmmoCo, INC.

Cellutions

PRODUCTS: AMMO Purple Dragon, AMMO Purple Dragon Sugar Free, AMMO After Dark, AMMO Extreme Sport, AMMO Full Force

PRODUCTS: Grape Pomegranate, Island Punch

PACKAGING: 1 oz. PET

Stevia, Caffeine-free

PACKAGING: 2.5 oz. Biodegradable PET Bottle

Stevia

AriZona Beverages

Red Bull Energy Shot

Arizona Beverages

Red Bull North America

PRODUCTS: AriZona Rx Energy Fast Shot, AriZona A.M. Awake Fast Shot, AriZona P.M. Relax Fast Shot

PRODUCTS: Red Bull Energy Shot, Red Bull Sugarfree Energy Shot PACKAGING: 2 oz. PET

PACKAGING: 2 oz. PET, 2 oz. PET, 2 oz. PET

EBOOST

Stevia

Shotz Vitalize Labs, LLC

Shotz Nutrition LLC

PRODUCTS: EBOOST Energy + Health Shot PACKAGING: 2 oz. Biodegradable PET Bottle

PRODUCTS: Fruit Punch, Grape, Orange, Watermelon, Sour Apple, Lemonade, Mango, Pomegranate, Hispanic Line: Horchata, Mango, Fresa

Stevia

PACKAGING: 2 oz. PET Stevia

44.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09


Steaz

Activate Activate Drinks

PRODUCTS: Steaz Energy Shot

PRODUCTS: Immunity, Vitamin, Energy, Anitoxidant

PACKAGING: 2.5 oz. PET

PACKAGING: 16 oz. PET

USDA Organic, Fair Trade, Stevia

Tomic Energy Shot

Stevia, Vitamin-enhanced

avitae

TOMIC Inc.

Vitality

PRODUCTS: Fruit Flavor

PRODUCTS: avitae - caffeinated water

PACKAGING: 2.5 oz. HDPE

PACKAGING: 16.9 oz. PET Caffeinated

Ubershot

bot enhanced water Uber Drinks

bot beverages

PRODUCTS: Ubershot Original

PRODUCTS: berry bot enhanced water, lemon bot enhanced water, grape bot enhanced water, orange bot enhanced water

PACKAGING: 58 mL Can

PACKAGING: 16.9 oz. PET Vitamin-enhanced

XSHOT

Cardio Water Xyience

Dox Solutions

PRODUCTS: X Shot

PRODUCTS: Cardio Water

PACKAGING: 3 oz. PET

PACKAGING: 12 oz. Can Stevia

NOVEMBER–DECEMBER.09.BEVERAGESPECTRUM.45

Enhanced & Flavored Waters

Steaz


Eldorado Natural Spring Water

Mellow Day

Eldorado Natural Spring Water

Mellow Beverage Co.

PRODUCTS: Eldorado Vitamin Spring Water Peach Mango, Eldorado Vitamin Spring Water Black Raspberry, Eldorado Vitamin Spring Water Sicilian Orange, Eldorado Vitamin Spring Water Pink Passion Guava, Eldorado Vitamin Spring Water Dragonfruit, Eldorado Vitamin Spring Water Strawberry Blueberry

PRODUCTS: Cane Mine Lime, Peach Mango, Pomegranate, Coconut Banana, Melon Agave PACKAGING: 16 oz. PET Stevia

PACKAGING: 20 oz. PET USDA Organic, Vitamin-enhanced

H 10 O Vitamin Infused Waters

Metroelectro

H 10 O Beverage Co. LLC.

Soma Beverage Company

PRODUCTS: H 10 O Womens Berry Sport, H 10 O Womens Peach Mango Ice Tea, Womens Tropical Energy, Mens Citrus Sport, Mens Lemon Ice Tea, Mens Orange Energy

PRODUCTS: Metroelectro PACKAGING: 20 oz. PET, 1 L PET Stevia

PACKAGING: 15.9 oz. PET Vitamin-enhanced

Hint Essence Water

Metromint

Hint, Inc.

Soma Beverage Company

PRODUCTS: Hint Mango-Grapefruit, Hint Watermelon, Hint Blackberry, Hint PomegranateTangerine, Hint Raspberry-Lime, Hint Lime, Hint Strawberry-Kiwi, Hint Honeydew-Hibiscus, Hint Pear, Hint Cucumber

PRODUCTS: Metromint Peppermint, Metromint Spearmint, Metromint Lemonmint, Metromint Orangemint, Metromint Chocolatemint, Metromint Cherrymint PACKAGING: 16.9 oz. PET

PACKAGING: 16 oz. PET

MASH

Stevia

NutraCap Boylan Bottling Co.

NutraLife Inc

PRODUCTS: Grape Fruit + Citrus Zing, Lemon Peel + Ginger Root, Ripe Mango + Blood Orange, Pomme Granate + Blue Berry

PRODUCTS: Boost Immune cap, Boost Energy Cap, NiteCap, Luv-cap, Skinny-Cap

PACKAGING: 20 oz. PET

48.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

PACKAGING: Stevia


PHD Probiotic Health Daily

Vidration

Mass Probiotics, Inc.

Hansen Beverage Company

PRODUCTS: Berry Balance (Digestion), Citrus Boost (Immunity)

PRODUCTS: Defense, Recover, Energy, Power, Multi-V

PACKAGING: 16 oz. PET

PACKAGING: 20 oz. PET

Stevia

Stevia, Vitamin-enhanced

SoLeau Weight Loss Water

Zelo Enhanced Water

SoLeau Water

VitalSurge, LLC

PRODUCTS: SoLeau Red, SoLeau Pink

PRODUCTS: Non-Flavored, Strawberry, Lime, Lemon, Peach

PACKAGING: 16 oz. PET

PACKAGING: 20 oz. PET

Stevia, Vitamin-enhanced

Sonu Water

Vitamin-enhanced

Acai Roots Acai Roots

PRODUCTS: Sonu Water PACKAGING: 16 oz. PET

PRODUCTS: nex4 Acai Energy Shots, AX3 - triple antioxidant juice smoothie, PROX - protein + antioxidant juice smoothie

USDA Organic, Stevia, Vitamin-enhanced

PACKAGING: 10 oz. PET, 2 oz. PET Fair Trade, Stevia

Syfo

Apple & Eve Fruitables Universal Beverages, Inc.

Apple & Eve

PRODUCTS: Original Seltzer, Naturally Flavored Lemon-Lime Sparkling Water, Naturally Flavored Tangerine-Orange Sparkling Water, Naturally Flavored Wild Cherry Sparkling Water

PRODUCTS: Strawberry Kiwi, Tropical Orange, Berry Berry, Apple Harvest PACKAGING: 6.75 oz. Aseptic Packaging

PACKAGING: 10 oz. Glass, 20 oz. PET, 1 L PET, 2 L PET

NOVEMBER–DECEMBER.09.BEVERAGESPECTRUM.49

Juice & Juice Drinks

Sonu Beverages


BellyWashers

Del Prado Gourmet Nectars

IN ZONE Brands, Inc.

Mapa Imports,LLC

PRODUCTS: Fruit Punch, Apple

PRODUCTS: Del Prado Pineapple Juice, Del Prado Mango Nectar

PACKAGING: 8 oz. HDPE, 200 mL Tetra Pak

PACKAGING: 1 L Tetra Pak, 12 oz. Can, 250 mL Tetra Pak, 200 mL Tetra Pak

100% Juice

Boowl Surprise

Elite Naturel

Boowl Company Americas, LLC

Organic Juice USA Inc.

PRODUCTS: Boowl Surprise Grape Boy, Boowl Surprise Grape Girl, Boowl Surprise Lemon Ice Boy, Boowl Surprise Lemon Ice Girl, Boowl Surprise Strawberry & Kiwi Boy, Boowl Surprise Strawberry & Kiwi Girl, Boowl Surprise Fruit Punch Boy, Boowl Surprise Fruit Punch Girl

PRODUCTS: Organic, Natural PACKAGING: 8 oz. Glass, 16 oz. Glass, 32 oz. Glass USDA Organic, 100% Juice

PACKAGING: 11 oz. PET

Capri Sun Sunrise

Evolution

Kraft Foods

Evolution

PRODUCTS: Orange Wake Up, Berry Tangerine Morning, Tropical Morning

PRODUCTS: Fresh Squeezed Orange Juice No Pulp, Magical Mango, Strawberry C 1000

PACKAGING: 6 oz. Pouch

PACKAGING: 64 oz. HDPE, 15.2 oz. HDPE

Stevia

100% Juice

Crayons Fruit Juice Drink

Genesis Today

Crayons, Inc.

Genesis Today

PRODUCTS: Blueberry-Raspberry, Fruit Punch, Kiwi-Strawberry, Pink Lemonade

PRODUCTS: Acai Berry Juice, Goji Berry Juice, Resveratrol Juice

PACKAGING: 14 oz. PET, 46 oz. PET

PACKAGING: 64 oz. PET, 10 oz. PET Stevia, 100% Juice

50.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09


MY KID W FRUIT 6A6N! TS

Please help us. Kids are driving their parents crazy. Kids buy Fruit 66 at school, and until now that’s the only place they could get it. Please carry Fruit 66 in your retail stores so we can tell parents where to buy it.

• Established nationwide fan base. • Fits in the New Age and Natural sections of your stores. • 100% fruit juice + 2 oz sparkling water for fun.

Don’t do it for the kids, do it for the parents.

Can Be Sold at

99¢ Per Unit

www.fruit-66.com

(866) 929-0066


Gloji

Safari Splash Gloji, Inc.

IN ZONE Brands, Inc.

PRODUCTS: Gloji Glow, Gloji Mix

PRODUCTS: Black Cherry, Blue Raspberry, Orange

PACKAGING: 8.5 oz. Glass Stevia, 100% Juice

Honest Kids

PACKAGING: 10 oz. PET

Sambazon Antioxidant Elixir

Honest Tea

Sambazon

PRODUCTS: Appley Ever After

PRODUCTS: Açaí Berry, Açaí Passionfruit, Açaí Blackberry

PACKAGING: 6.75 oz. Pouch USDA Organic

PRE Probiotic enhancer

PACKAGING: 11 oz. PET USDA Organic, Fair Trade

Santa Cruz Organic

PRE Beverage Company

Santa Cruz Organic

PRODUCTS: Pomegranate Blueberry, Passion Orange Guava, Acai Acerola, Pomegranate Blueberrry 10 Calories, Pomegranate Yumberry 10 Calories, Peach Mango 10 Calories, Pomegranate White Tea 10 Calories

PRODUCTS: Mango Lemonade, Fair Trade Certified Teas, 100% Lemon Juice, Sparkling Lemonade, Juice Drink Boxes, Orange Mango Juice, Organic Sodas, Superfruit Juices

PACKAGING: 16.9 oz. PET

PACKAGING: 32 oz. Glass, 8 oz. Glass, 6.75 oz. Tetra Pak, 12 oz. Can, 750 mL Glass

USDA Organic, Stevia

USDA Organic, Fair Trade, 100% Juice, Carbonated

R.W. Knudsen Family

TummyTickler

R.W. Knudsen Family

IN ZONE Brands, Inc

PRODUCTS: Sparkling Essences, Recharge, Organic Apple Juice, Organic Pomegranate Blueberry, Just Organic Cranberry, Just Blueberry, Organic Sensible Sippers, Organic Yumberry, Sparking Organic Apple

PRODUCTS: Apple

PACKAGING: 10 oz. Can, 32 oz. PET, 32 oz. Glass, 16 oz. PET, 8 oz. Glass, 25 mL Glass, 4 oz. Tetra Pak USDA Organic, Stevia, 100% Juice, Carbonated 52.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

PACKAGING: 4 oz. HDPE, 8 oz. HDPE, 125 mL Tetra Pak 100% Juice


Whippers

CLICK Espresso Protein Drink GTG Beverages

CLICKco LLC

PRODUCTS: Whippers Twisted Smoothie Strawberries & Cream, Whippers Twisted Smoothie Orange Cream, Whippers Twisted Smoothie Bluberry Acai

PRODUCTS: CLICK Espresso Protein Drink Mocha

PACKAGING: 10 oz. PET

Zola Brazilian Superfruits

PACKAGING: 16 oz. PET Stevia

Crystal Light - New Pure Fitness

Zola

Kraft

PRODUCTS: Zola Acai Original Juice, Zola Acai with Blueberry Juice, Zola Acai with Pineapple Juice, Zola Superfood Smoothie, Zola Energy Smoothie, Zola Antioxidant Smoothie, Zola Immunity Smoothie, Zola LIGHT Acai Original Juice, Zola Acai Daily Wellness Shot Supplement

PRODUCTS: Pure Fitness - Grape, Pure Fitness Strawberry Kiwi, Pure Fitness - Lemon Lime PACKAGING: 2.17 oz. BiB Stevia, Stick Pack

PACKAGING: 12 oz. HDPE, 32 oz. HDPE USDA Organic, Stevia

Powder & Tablet Based

AriZona Arnold Palmer Half & Half

Crystal Light - New Skin Essentials

Arizona Beverages

Kraft

PRODUCTS: AriZona Arnold Palmer Half & Half Powder Stix

PRODUCTS: Skin Essentials - Pomegranate Lemonade, Skin Essentials - White Peach Tea

PACKAGING: 3.5 oz. Pouch

PACKAGING: 0.63 oz. 4-pack Carton Stevia, Stick Pack

Celsius "On the Go" Powder Sticks

Crystal Light

Celsius

Kraft

PRODUCTS: Celsius "On the Go" Raspberry, Celsius "On the Go" + Fiber, Celsius "On the Go" + Branch Chain Amino, Celsius "On the Go" + Any - Add to Food

PRODUCTS: Crystal Light Canister Multiserve, Crystal Light On the Go Single-serve

PACKAGING:

Stevia, Caffeine-free, Stick Pack

PACKAGING: 1 oz. 4-pack Carton, 3.2 oz. Can

Stevia, Stick Pack

NOVEMBER–DECEMBER.09.BEVERAGESPECTRUM.53


Krank'd 7-In-1 Body Fuel

ALO

NRS-Nutrition Resource Services, Inc.

SPI West Port, the makers of ALO

PRODUCTS: Fruit Punch, Orange, Lemonade, Lemon-Lime

PRODUCTS: ALO Exposed (original aloe with honey), ALO Awaken (wheatgrass & aloe), ALO Allure (mangosteen, mango, & aloe), ALO Enliven (12 fruits & vegetables & aloe), ALO Elated (olive leaf tea & aloe)

PACKAGING: 15 oz. PET Stevia

PACKAGING: 16.9 oz. PET, 50.7 oz. PET Stevia

MoodBoost Drink

Code Blue

Monarch Nutrition

Halo Labs

PRODUCTS: MoodBoost Drink

PRODUCTS: Code Blue Recovery Drink

PACKAGING: 0.29 oz. Pouch

PACKAGING: 12 oz. Can

Stevia, Caffeine-free, Stick Pack

Stevia, Detox

SUPER C Vitamin & Mineral Drink Mix

DaySlim 5 Hour Appetite Suppressant

Solis Brands Inc.

Hoodiamax US

PRODUCTS: SUPER C - Immunity, SUPER C Energy, SUPER C - Sleep, SUPER C - Slender, SUPER C - Bone & Joint, SUPER C - Recovery, SUPER C - Sport

PRODUCTS: DaySlim 5 Hour Appetite Suppressant, NightSlim 5 Hour Appetite Suppressant

PACKAGING: 0.1 oz. Pouch

Stevia, Relaxation, Detox, Fat/Calorie Burning

PACKAGING: 2 oz. PET

Stevia, Stick Pack

Relaxation, Detox, & other Functions

Adina Holistics

Dr. Chao Herbal Health Drinks

Adina for Life, Inc.

U.S. People Foods & Beverages, Inc.

PRODUCTS: Grapefruit Goji, Pomegranate Açaí, Peach Amalaki, Mango Orange Chamomile, Blackberry Hibiscus

PRODUCTS: Adult Drink, Lady Drink, Stress Reliever, 21 Drink

PACKAGING: 14 oz. Glass USDA Organic

54.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

PACKAGING: 8.4 oz. Can Stevia


Dr. Zen's Liquid Calm

Honest Kombucha

Cassel Group, LLC

Honest Tea

PRODUCTS: Regular

PRODUCTS: Berry Hibiscus, Lemon Ginger, Peach Mango

PACKAGING: 2 oz. PET Relaxation

Ex Drinks, LLC.

PACKAGING: 16 oz. Glass USDA Organic, Fair Trade, Detox

iChill Relaxation Shot

Ex Drinks, LLC.

iChill Beverages, LLC

PRODUCTS: Ex Chill, Ex Slim Energy

PRODUCTS: iChill

PACKAGING: 8.4 oz. Can

PACKAGING: 2 oz. PET

Stevia, Relaxation, Detox

Stevia, Relaxation

Function Drinks

Mary Jane's Relaxing Soda

Function Drinks

Mary Jane's Soda Inc.

PRODUCTS: Function: Urban Detox Citrus Prickly Pear, Function: Urban Detox Goji Berry, Function: Alternative Energy Strawberry Guava, Function: Alternative Energy Citrus Yuzu, Function: Light Weight Acai Pomegranate, Function: Light Weight Peach Mango, Function: Light Weight Blueberry Raspberry

PRODUCTS: Original PACKAGING: 12 oz. Glass Relaxation

PACKAGING: 16.9 oz. PET Stevia, Detox, Fat/Calorie Burning

GTOX

Mellow Day Applied Food Sciences Inc

Mellow Beverage Co.

PRODUCTS: Lemon Lime

PRODUCTS: Cane Mine Lime, Peach Mango, Pomegranate, Coconut Banana, Melon Agave

PACKAGING: 4 oz. PET Stevia, Detox

PACKAGING: 16 oz. PET Stevia

NOVEMBER–DECEMBER.09.BEVERAGESPECTRUM.55


Mellow Night

RELAXZEN

Mellow Beverage Co.

Peaceful Remedies, LLC

PRODUCTS: Dreamsicle, Sleeping Dragonfruit, Pillow Mint, Coconut Banana, Melon Agave

PRODUCTS: RELAXZEN - RELAXED DAY, RELAXZEN - RELAXED NIGHT

PACKAGING: 8 oz. PET

PACKAGING: 3 oz. PET

Stevia, Relaxation

Stevia, Relaxation

Mind Essential

RESURRECTION: ANTI-HANGOVER

Maayan LLC

Bond Laboratories/Fusion Premium Beverages.

PRODUCTS: Relax, Focus, Slim, Sleep, Confidence

PRODUCTS: Regular

PACKAGING: 8.5 oz. PET, 8.5 oz. Glass, 12 oz. PET, 12 oz. Glass

PACKAGING: 8.4 oz. Can Detox

Stevia, Stevia, Relaxation

MODJO 4LIFE

Serenity Zen Beverage

Cellutions

Next Generation Beverage

PRODUCTS: Grape Pomegranate, Simply Citrus, Island Punch

PRODUCTS: Serenity Zen Beverage PACKAGING: 8.4 oz. Can

PACKAGING: 8.3 oz. Biodegradable PET Bottle

Relaxation

Stevia, Detox

Next Generation Waters

TIGHT RTD

Next Generation Waters LLC

SAN Corporation

PRODUCTS: Kick, Chill, Thin, Strong, LiveLong, Hot

PRODUCTS: TIGHT RTD

PACKAGING: 16.9 oz. PET Stevia, Relaxation, Detox

56.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

PACKAGING: 8 oz. Can Stevia, Fat/Calorie Burning


Vacation in a Bottle ViB Holdings LLC

GT Beverage Company

PRODUCTS: Pomegrante Berry, Mango Lime

PRODUCTS:

PACKAGING: 12 oz.

PACKAGING: 12 oz. PET

Stevia, Relaxation

Stevia

CLIF QUENCH

Sports Drinks

Sportastic

ZICO Pure Coconut Water

Clif Bar & Company

ZICO Beverages, LLC

PRODUCTS: CLIF QUENCH SPORT DRINK

PRODUCTS: ZICO Mango, ZICO Natural, ZICO Passion Fruit and Orange Peel

PACKAGING: 16 oz. 40% post-consumer recycled PET

PACKAGING: 11 oz. Tetra Pak, 1 L Tetra Pak Coconut Water

USDA Organic

Krank'd 7-In-1 Body Fuel

3D Revolution

PRODUCTS: Peach Tea, Fruit Punch, Grape, Orange

PRODUCTS: 3D Pomegranate, 3D Mango, 3D Pink Grapefruit, 3D Green Apple, 3D Blueberry

PACKAGING: 16.9 oz. PET

PACKAGING: 12 oz. Can

Stevia

Stevia

AriZona Beverages

OhYeah! ISS Research

Arizona Beverages

PRODUCTS: OhYeah!

PRODUCTS: AriZona Organic Pomegranate - Tea Water, AriZona Organic Mandarin Orange - Tea Water, AriZona Organic Yumberry - Tea Water, AriZona Organic Green Tea - Tea Water

PACKAGING: 14 oz. PET, 8 oz. PET Protein

PACKAGING: 20 oz. PET USDA Organic

58.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

Tea & Tea Alternatives

NRS-Nutrition Resource Services, Inc.


AriZona Beverages

Honest Tea

Arizona Beverages

Honest Tea

PRODUCTS: AriZona Cranberry Black Tea

PRODUCTS: Mango Green Tea

PACKAGING: 23 oz. Can

PACKAGING: 16.9 oz. PET USDA Organic

AriZona Beverages: Organic Teas

ITO EN Traditionals

Arizona Beverages

ITO EN(North America) INC.

PRODUCTS: AriZona Organic Green Tea, AriZona Organic Pomegranate Tea, AriZona Organic Yumberry Tea

PRODUCTS: Oi Ocha, Jasmine, Oolong, Oi Ocha Dark

PACKAGING: 20 oz. Glass USDA Organic

AriZona Kidz

PACKAGING: 16.9 oz. PET Unsweetened

Margaritaville Paradis Key Teas

Arizona Beverages

Anheuser Busch

PRODUCTS: AriZona Kidz Lemon Tea

PRODUCTS: Diet Peach Red Tea, Citrus Green Tea, Lemon Sweet Black Tea, Tropical Black tea, Pomegranate White Tea

PACKAGING: 10 oz. PET

PACKAGING: 16.9 oz. Glass

Arteasia

MaryAnna's Summer Sweet Tea Imbibe

MaryAnna's Tea LLC

PRODUCTS: Green Tea + Citrus, White Tea + Pomegranate, Blackberry + Jasmine, Black Tea + Peach, Orange + Honey, Ginger + Lime

PRODUCTS: MaryAnna's Summer Sweet Tea, MaryAnna's Berry Sweet Tea

PACKAGING: 1.5 L PET, 16 oz. PET Other Infusion

PACKAGING: 16 oz. Glass Other Infusion

NOVEMBER–DECEMBER.09.BEVERAGESPECTRUM.59


New Leaf Tea Sweet Tea

TEAS' TEA Unsweetened

New Leaf Brands

ITO EN(North America) INC.

PRODUCTS: Black Sweet Tea, Green Tea Mango, Black Tea Mo-tea-to, White Tea Strawberry, Blue Tea Peach, Blue Tea Lemon, Blue Tea Raspberry, White Tea Honeydew Melon, White Tea Ginseng and Honey, Green Tea Ginseng

PRODUCTS: Pure Green, Jasmine Green, Green White, Oolong, Rose Green, Lemongrass Green, Mint Green, Pure Black, Hoji Green, Pure Green, Jasmine Green, Green White & Oolong- 2liter Size

PACKAGING: 16.9 oz. Glass

PACKAGING: 16.9 oz. PET, 2 L PET Unsweetened

Sweet Leaf Tea

The Republic of Tea

Sweet Leaf Tea

The Republic of Tea

PRODUCTS: The Original Sweet Tea, Raspberry Iced Tea, Mint & Honey Green Tea, Peach Iced Tea

PRODUCTS: Double Dark Chocolate Mate, Acai Berry Red Tea in the Glass Bottle, Little Citizens' Herb Teas, New Red Tea Collection

PACKAGING: 16 oz. Can, 16 oz. Glass

PACKAGING: 2.03 oz. Can, 16.9 oz. Glass

USDA Organic

USDA Organic, Fair Trade, Mate, Unsweetened

T2U

Vida Tea Sparkling Agave Green Tea Quickspice Inc

Vida Tea, LLC

PRODUCTS: T2U Organic Green Tea, T2U CitronGreen Tea, T2U Pomegranate-Green Tea

PRODUCTS: Vida Tea Desert Pear, Vida Tea Pomegranate, Vida Tea Wild Acai Berry, Vida Tea Blueberry Passionfruit, Vida Tea Mango Citrus

PACKAGING: 16 oz. Biodegradable PET Bottle USDA Organic, Unsweetened

TEAS' TEA Naturally Sweet

PACKAGING: 12 oz. Can USDA Organic, Stevia, Carbonated

3ppmwater

ITO EN(North America) INC.

3ppmwater

PRODUCTS: Naturally Sweet Mango Oolong, Naturally Sweet Green Tea Blueberry, Citrus Black

PRODUCTS: 3ppmwater

PACKAGING: 16.9 oz. PET

Still, Imported

60.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

Water

Other Infusion

PACKAGING: 800 mL Glass


TM

DELICIOUS WEIGHT CONTROL BEVERAGE WITH ONLY 4 CALORIES

OFFICIAL BEVERAGE OF WILHELMINA MODELS

• 8 NATURAL FLAVORS 1 FUNCTION: WEIGHT CONTROL • ONLY 1G OF SUGAR • 16.9 OZ SLEEK BOTTLE • NO PRESERVATIVES • NO ASPARTAME Low sugar/low calorie beverages are the next growth category. Let us show you how you can gain sales and expand your consumer base. Lifestyle Beverages, Inc. Syosset, New York 11791 516 228 0800 www.lifestylebeverages.com info@lifestylebeverages.com


AQUA STRAW Natural Spring Water

Ex Drinks, LLC.

AQUA STRAW INC

Ex Drinks, LLC

PRODUCTS: Natural Spring Water

PRODUCTS: Ex Aqua Still, Ex Slim Energy

PACKAGING: 20 oz. PET

PACKAGING: 11.2 oz. PET, 8.4 Still, Mineral Water, Imported

AriZona Vapor Water

Hawaiian Springs Natural Artesian Water

Arizona Beverages

Hawaiian Springs, LLC.

PRODUCTS: AriZona Vapor Water

PRODUCTS: Hawaiian Springs Young Natural Artesian Water

PACKAGING: 25.3 PET

PACKAGING: 330 mL PET, 500 mL PET, 750 mL PET, 1 L PET, 1.5 L PET, 5 L PET Still

echo

PURE SWISS Assist Products LLC

PURE SWISS Inc.

PRODUCTS: echo - purified water from local sources with electrolytes

PRODUCTS: Mineral Water Still, Mineral Water Carbonated

PACKAGING: 1 L 100% Recycled & Recyclable PET

PACKAGING: 0.5 L PET, 0.5 L Glass, 1 L Glass, 1.5 L PET, 0.33 L PET

Still

Fair Trade, Sparkling, Still, Mineral Water, Imported

ECO-Choice Natural Spring Water

Vita Coco Cococnut Water

CRB Springwater, LLC

Vita Coco

PRODUCTS: ECO-Choice Natural Springwater

PRODUCTS: Vita Coco Coconut Water with Acai & Pomegranate

PACKAGING: 16.9 oz. Tetra Pak Still

62.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

PACKAGING: 500 mL Tetra Pak Imported


COMPANY CONTACT INFORMATION COMPANY NAME

CONTACT NAME

ADDRESS

CITY

3ppmwater

Bruce Mac Nutt

PO Box 438

Salt Spring Island

STATE

ZIP

PHONE NUMBER

WEBSITE

BC

v8k1p1

250-537-1700

www.3ppmwater.com

Acai Roots

Marco Rega

8385 Miramar Mall #201

San Diego

CA

92121

619-708-7221

www.acairoots.com

Activate Drinks

Burke Eiteljorg

723 La Cienega Blvd.

Los Angeles

CA

90069

310-358-9405

www.activatedrinks.com

Adina for Life, Inc

Bruce Burke

660 York Street

San Francisco

CA

94110

425-285-9300

www.adinaworld.com

AmmoCo, INC.

Daniel Deubelbeiss

12905 SW 133 CT

Miami

FL

33186

305-508-4909

www.drinkammo.com

Anheuser Busch

Tom Burkemper

One Busch Place

St. Louis

MO

63118

314-577-0620

www.paradisekeyteas.com

Apple & Eve

Jeff Damiano

2 Seaview Blvd

Port Washington

NY

11050

516-621-1122

www.appleandeve.com

Applied Food Sciences Inc

Chris Fields

1700 South Lamar Blvd

Austin

TX

78704

847-550-8978

www.gtoxnow.com

Aqua Straw Inc.

Erez Raman

PO Box 4211

San Rafael

CA

94913

415-244-0557

www.aquastraw.com

Arizona Beverages

Doreen Higney

One Arizona Plaza

Woodbury

NY

11797

516-812-0365

www.drinkarizona.com

Assist Products LLC

Michael Balyasny

5482 Wilshire Blvd #323

Los Angeles

CA

90036

866-848-ECHO

www.joinecho.com

Big Red, Inc

Annette Dalla

6500 Riverplace Blvd

Austin

TX

78730

512-501-3890

www.bigred.com

Blue Sky Natural Beverage Co.

Consumer Relations

550 Monica Circle, Suite 201

Corona

CA

92880

800-426-7367

www.drinkbluesky.com

Bond Laboratories/Fusion Premium Beverages.

Scott Slocum

11011 Q Street, Suite 106A

Omaha

NE

68137

866-820-5559

www.antihangover.com

Boowl Company Americas, LLC

Richard D. Parano, CEO

90 Washington Valley Road

Bedminster

NJ

07921

908-719-8926

www.boowl.com

Borojo Beverages

Gregg Hollander

7000 West Palmetto Park Rd., Suite 500

Boca Raton

FL

33433

561-347-2443

www.borojo.com

Bot Beverages

Cricket Allen

12 Clementon Way

Lawrenceville

NJ

08648

609-882-2806

www.botbeverages.com

Bottlegreen Drinks Canada

Andrew James

2501 Stanfield Road

Missauga

ON

L4Y IR6

905-273-6137

www.bottle-green.com

Boylan Bottling Co.

Ronald C. Fiorina

7 Purcell Court

Moonachie

NJ

07074

800-289-7978

www.boylanbottling.com

Cassel Group, LLC

Adam Adair

PO Box 1306

Venice

CA

90294

866-610-1370

www.liquidcalm.com

Cellutions

Victor H. Diaz

807 Shotgun Road

Plantation

FL

33326

954-370-5595

www.modjolife.com

Celsius

Sheri Lopes

140 NE 4th Ave, Suite C

Delray Beach

FL

33483

561-276-2239

www.celsius.com

CL-ONE Corporation

Dolly Skape

29582 Spotted Bull Lane

San Juan Capistrano

CA

92675

949-364-2895

www.cl-one.com

CLICKco LLC

Greg Smith

639 W. Enterprise Ave.

Clovis

CA

93619

559-299-1211

www.drinkclick.com

Clif Bar & Company

Sue Hearn

1610 Fifth Street

Berkeley

CA

94710

510-558-7855

www.clifbar.com

Crayons, Inc.

Paul Curhan

2020 124th Ave. NE, Suite C-201

Bellevue

WA

98005

425-284-6393

www.drinkcrayons.com

CRB Springwater, LLC

Richard Ballard

4915 W 157th Place

Overland Park

KS

66224

816-377-0230

www.ecochoicewater.com

Distinct Beverages

Nick Woodhead

30 Alyssum Ave

Huntington

NY

11743

330-PROTEGY

www.DrinkProtegy.com

Dox Solutions

Anthony Cardillo

13031 Villosa Place Unit 409

Playa Vista

CA

90094

310-488-2830

www.drinkdox.com

Eldorado Natural Spring Water

Jeremy Martin

PO Box 445

Eldorado Springs

CO

80025

303-604-3017

www.eldoradosprings.com

Evolution

Michael Rosenberg

3301 Ocean Park Blvd., Suite 108

Santa Monica

CA

90405

310-452-8777

www.evolutionfresh.com

Ex Drinks, LLC.

Travis Arnesen

1879 Whitney Mesa Drive

Henderson

NV

89014

702-949-6555

www.ExDrinks.com

Fentimans North America, Inc.

Craig James

2286 Holdom Ave.

Burnaby

BC

V5B 4Y5

877-326-3248

www.DrinkFentimans.com

Folsom Distributing Company

Jim Folsom

250 Citrus Lane

Wood River

IL

62095

618-254-0427

www.drinkblutonium.com

Function Drinks

Bob Miller

2639 A Manhattan Beach Blvd

Redondo Beach

CA

90278

310-725-9050

www.functiondrinks.com

Fuzzee Bee Beverage

Brian Stearns

4845 Pearl East Circle, Suite 101

Boulder

CO

80301

303-447-6881

www.zunenergy.com

Genesis Today

Dan Arnsperger

14101 W. Hwy 290, bldg 1900

Austin

TX

78737

512-858-1977

www.genesistoday.com

Global Beverage Enterprises Inc.

Jeffrey Kaplan

1771 Blount Road, Suite 203

Pompano Beach

FL

33069

954-793-0637

www.drinkmabi.com

NOVEMBER–DECEMBER.09.BEVERAGESPECTRUM.63


COMPANY CONTACT INFORMATION (continued) COMPANY NAME

CONTACT NAME

ADDRESS

CITY

STATE

ZIP

PHONE NUMBER

WEBSITE

Gloji, Inc.

Jeffrey Coulson

2040 W. Valley Blvd

Alhambra

CA

91803

626-284-2612

www.gloji.com

GT Beverage Company

Tom Weiss

29222 Rancho Viejo Road # 215

San Juan Capistrano

CA

92694

949-633-0084

www.gtbeverages.com

GTG Beverages

Jady Davis

1000 Gamma Dr., Suite 500

Pittsburgh

PA

15238

412-968-1049

www.gtgbeverages.com

Guayaki Yerba Mate

April V Karr

6784 Sebastopol Ave

Sebastopol

CA

95472

707-824-6640

www.guayaki.com

H 10 O Beverage Co. LLC.

John Lawrence

500 North Rainbow Blvd, Suite 300

Las Vegas

NV

89107

702-371-3498

www.h10o.com

Halo Labs

Michael Sachs

419 Lafayette Street

New York

NY

10003

877-halolab

www.drinkcodeblue.com

Hansen Beverage Company

Dylan Spencer

550 Monic Circle, Suite 201

Corona

CA

92880

951-739-6446

www.vidration.com

Hawaiian Springs, LLC.

M. Fuentes

3375 Koapaka St., Suite F220-27

Honolulu

HI

96819

808-483-0520

www.HawaiianSpring.com

Heat Beverage Corp

Craig Renard

8 Dunton ct

East Northport

NY

11731

646-418-0474

www.HeatESP.com

Hint, Inc.

Kara Goldin

2124 Union Street

San Francisco

CA

94123

415-513-4050

www.drinkhint.com

Honest Tea

Jeff Lordi

4827 Bethesda Ave

Bethesda

MD

20814

301-652-3556

www.honesttea.com

Hoodiamax US

Tom McCabe

71 Queens Road Richmond

Surrey

UK

TW10 6HJ

iChill Beverages, LLC

David Figueroa

1740 Hurd Drive

Irving

TX

75038

4.42E+11

www.Hoodiamax.com

800-886-6354

www.ichill.com

Imbibe

Arnold Thorstad

3201 Old Glenview Rd, Suite 50

Wilmette

IL

60091

847-324-4411

www.imbibeinc.com

IN ZONE Brands, Inc

Mendy Smith

2251 Corporate Plaza Pkwy, Ste 220

Smyrna

GA

30080

678-718-2000

www.tummytickler.com

Innovative Beverage, Inc.

Bill Bodemer

PO Box 1046

Bourbonnais

IL

60914

888-840-9340

www.BamEnergyNow.com

Inspiration Beverage Co.

Susan Seckman

7727 W. 6th Avenue, Unit H

Lakewood

CO

80214

303-462-2464

www.bingme.net

iSatori Technologies

Brandon Frickey

15000 W 6th Ave, Suite 202

Golden

CO

80401

303-215-9174

www.isatoritech.com

ISS Research

Wes Strickland

5400 W.T. Harris Blvd

Charlotte

NC

28269

704-948-4345

www.ohyeahnutrition.com

ITO EN

Rona Tison or Jim Hoagland

45 Main Street, S. 3A

Brooklyn

NY

11201

718-250-4000

www.itoen.com

Johnny Fountain Beverage Innovators, LLC

Steve Torres

49 West 27th Street, 8th Floor

New York

NY

10012

800-251-0265

www.drinkpowerball.com

Kraft Foods

Bridget MacConnell

555 South Broadway

Tarrytown

NY

10591

914-425-6979

www.caprisun.com

Labrada Nutrition

Stasia Marroquin

14850 Woodham Dr., Suite B-135

Houston

TX

77073

281-774-1359

www.leanbody.com

Living Essentials

Carl Sperber

38955 Hills Tech Dr.

Farmington Hills

MI

48331

248-960-1700

www.5hourenergy.com

Maayan LLC

Orly Glick

10 Preston

Irvine

CA

92618

714-244-2885

www.MindEssential.com

Mapa Imports,LLC

John J. Gallagher

1509 Taraval Street, Suite C

San Francisco

CA

94116

415-418-0951

www.mapaimports.com

Mary Jane's Soda Inc.

Matt Moody

999 18th St, Suite 3000

Denver

CO

80202

720-879-3954

www.relaxingsoda.com

MaryAnna's Tea LLC

Mary Ann Rollano

PO Box 505

Point Pleasant

NJ

08742

732-766-7896

www.maryannastea.com

Mass Probiotics, Inc.

Katherine Otway

PO Box 692056

Quincy

MA

02269

617-479-5900

www.drinkphd.com

Mellow Beverage Co.

Kim Ourada

PO Box 1769

Venice

CA

90295

888-770-1588

www.mellowwater.com

Monarch Nutrition

Daniel De Carolis

PO Box 205

Dana Point

CA

92629

877-503-0999

www.MoodBoostDrink.com

New Leaf Brands

Eric Skae or Rob Watkins

60 Dutch Hill Road, Suite 9

Orangeburg

NY

10962

845-365-1570

www.newleafbrands.com

New York Bottling Co. Inc.

Charles

626 Whittier St.

Bronx

NY

10474

718-963-3232

www.naturale90.com

Next Generation Beverage

Ross Pantano

150 Leuning St

South Hackensack

NJ

07606

201-343-0166

www.nextgenerationbeverage.com

Next Generation Waters LLC

Art Massolo

7230 NW Miami Court #2

Miami

FL

33150

305-754-1122

www.nextgenerationwaters.com

Nor-Cal Beverage

Gordon Guzenski

3689 Industrial Blvd

West Sacramento

CA

95691

916-617-4447

www.ncbev.com

NRS-Nutrition Resource Services, Inc.

Devin Dietterich

3864 Courtney Street, Suite 140

Bethlehem

PA

18017

484-894-0402

www.jbn.com

NutraLife Inc

Rick Anson

5274 E. Sawmill Way

Boise

ID

83716

208-336-1127

www.nutralifeinc.com

On Distribution LLC

Lisa Medeiros

316 Food Terminal Plaza

New Haven

CT

06511

646-452-0612

www.hype.com

Oogave

Scott Rago

4420 Glencoe St.

Denver

CO

80226

303-359-4156

www.oogave.com

Organic Juice USA Inc.

Ali Suman

41 Keyland Court

Bohemia

NY

11716

631-567-3487

www.organicjuiceusa.com

Peaceful Remedies, LLC

Nick West

621 Shrewsbury Avenue

Shrewsbury

NJ

07702

732-936-1500

www.relaxzenshots.com

64.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09


N O I T C E R R U S E R

ANTI HANGOVER DRINK ™

Hangovers are History! Introducing new RESURRECTION™ ANTI HANGOVER™ DRINK! Developed by a former chief scientist with Herbalife, RESURRECTION’S proprietary herbal antioxidant blend helps prevent the production of inflammatory cytokines that cause headache and nausea symptoms of a hangover. RESURRECTION’S unique science is creating an entirely new beverage category - it’s positioned to break through the energy drink clutter and deliver pure incremental sales.

What Would You Pay to Feel Great the Next Day? • First pretox anti hangover drink – helps prevent hangovers before they start • Delivers a powerful blast of health-promoting antioxidants & vitamins to help the body metabolize alcohol • 100% Satisfaction Guarantee • Best if consumed before or along with the first alcoholic drink of the night • Crisp, refreshing taste with a hint of passion fruit flavor • Alcohol free, zero caffeine • Contains less than 50 calories per slim 8.4 oz can • Mixes deliciously with vodka, gin or rum • Innovative merchandisers deliver incremental sales without taking up valuable shelf space • Supported by consumer focused advertising

MAKE IT YOUR FIRST DRINK OF THE NIGHT!

Become Our Fan on Facebook!

Follow us on Twitter!

AntiHangover.com/B2B

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. If you are not completely satisfied return the can with proof of purchase for a full refund. For more information go to www.antihangover.com. Some restrictions may apply.


COMPANY CONTACT INFORMATION (continued) COMPANY NAME

CONTACT NAME

ADDRESS

CITY

STATE

ZIP

PHONE NUMBER

WEBSITE

PRE Beverage Company

Scot de Lorme

410 West Grove Avenue

Orange

CA

92865

714-974-1112

www.preusa.com

PURE SWISS Inc.

Alex Fries

PO Box 26291

San Francisco

CA

94126

415-992-7735

www.pureswisswater.com

Quickspice Inc

Paul Oh

6051 East Telegraph Road

Commerce

CA

90040

213-268-5065

www.drinkT2U.com

R.W. Knudsen Family

Customer Service

37 Speedway

Chico

CA

95927

888-569-6993

www.rwknudsenfamily.com

Red Bull North America

Communications

1740 Stewart St.

Santa Monica

CA

90404

310-393-4647

www.redbullusa.com

Reed's Inc

Craig Stankevich

13000 South Spring St.

Los Angeles

CA

90061

800-99-REEDS

www.reedsgingerbrew.com

5080 N. 40th Street, Suite 375

Phoenix

AZ

85018

888-321-4738

www.drink3d.com

Revolution Sambazon

Jeremy Black

1160 Calle Cordillera

San Clemente

CA

92673

877-726-2296

www.sambazon.com

SAN Corporation

Diana Tubao

716 N Ventura Rd #431

Oxnard

CA

93030

888-519-9300

www.sann.net

Santa Cruz Organic

Customer Service

37 Speedway Ave

Chico

CA

95927

888-569-6994

www.santacruzorganic.com

Sex Drive Energy Drink

Steve Utley

409 NW 10th Terrace

Hallandale

FL

33009

954-457-7471

www.SexDriveEnergyDrink.com

Shotz Nutrition LLC

Patsy White

4535 Simonton Rd.

Dallas

TX

75244

972-661-5133

www.shotzenergy.com

SoLeau Water

Greg Guss

1278 Glenneyre St. #285

Laguna Beach

CA

92651

805-660-4755

www.soleauwater.com

Solis Brands Inc.

John Serieka

600 Northlake Blvd. #150

Altamonte Springs

FL

32701

321-207-7183

www.solisbrands.com

Soma Beverage Company

Art Flores

535 Bryant Street

San Francisco

CA

94107

415-979-0781

www.metromint.com

Sonu Beverages

Kara Schnabel

15 E. 32nd Street, 8th Floor

New York

NY

10016

212-244-7668

www.sonuwater.com

SPI West Port

ALO

377 Swift Avenue

So. San Francisco

CA

94080

650-616-7777

www.alodrink.com

SPIKE Hardcore Energy

Jason Mathison

1850 Reliable Dr.

Colorado Springs

CO

80906

719-473-5500

www.getspiked.com

Steaz

Lee Brody

18 S. State St.

Newtown

PA

18940

215-321-8330

www.steaz.com

Sweet Leaf Tea

Sweet Leaf Tea

3601 S. Congress Avenue, Suite D-100

Austin

TX

78704

512-328-7775

www.sweetleaftea.com

The Masters of Beverages, LLC

Pete Algarin

PO Box 79378

Corona

CA

92877

951-582-9556

www.spiderenergy.com

The Nectar Soda Co.

Susan Dunham

4033 Northshore Ave.

Baton Rouge

LA

70820

877-463-2827

www.vitamincoldrush.com

The Republic of Tea

Citizen Services

5 Hamilton Landing, Suite 100

Novato

CA

94949

800-298-4832

www.republicoftea.com

TOMIC Inc.

Peter Taing

1220 N Ben Maddox Way

Visalia

CA

93292

877-496-3332

www.drinktomic.com

Ex Drinks, LLC

Travis Arnesen

1879 Whitney Mesa Drive

Henderson

NV

89014

702-949-6555

www.ExDrinks.com

U.S. People Foods & Beverages, Inc.

Jane Zheng

1485 Andrew Dr, #F

Claremont

CA

91711

877-2DR-Chao

www.uspfb.com

Uber Drinks

Vladimir Martynov

2 London Wall

London

UK

EC1A 7ES

4.48E+11

www.ubershot.co.uk

Universal Beverages, Inc.

Cydelle Mendius

10033 Sawgrass Dr. West

Ponte Vedra Beach

FL

32082

904-280-7795

www.syfobeverages.com

ViB Holdings LLC

Vacation in a Bottle

2544 Elm Street

Dallas

TX

75226

214-749-7767

www.vacationinabottle.com

Vida Tea, LLC

Garett Di Landri

1601 Pacific Coast Highway, Suite 245

Hermosa Beach

CA

90254

877-700-8432

www.vidatea.com

Vita Coco

Mike Kirban

39 West 14th st, Suite 404

New York

NY

10011

212-206-0763

www.vitacoco.com

Vitality

General Sales

7003 Post Rd. 2nd Floor

Dublin

OH

43016

888-2-avitae

www.avitae45.com

151 Mercer Street

New York

NY

10012

212-966-6130

www.eboost.com

VitalSurge, LLC

Dick Weber

PO Box 4812

Joplin

MO

64802

417-206-0105

www.zelowater.com

VOODOO Elixirs

Amy Zook

10545 Brems Court

Osceola

IN

46561

574-250-0492

www.rootjack.com

Vuka, LLC

Alexia Bregman

Vitalize Labs, LLC

Wave Energy Drink Xyience

Reuben Rios

1338 S. Valentia St., Suite 100

Denver

CO

80247

303-585-1831

www.vuka.com

736 Brawley School Road, Suite D

Mooresville

NC

28117

800-636-2626

www.tastethewave.com

1335 East Sunset Road, Suite J

Las Vegas

NV

89119

702-343-7311

www.xyience.com

ZICO Beverages, LLC

Maile Buker

643 Cypress Street

Hermosa Beach

CA

90254

310-379-9505

www.zico.com

Zola

Mark Delbridge

1501-A Vermont St

San Francisco

CA

94107

415-775-6355

www.DrinkZola.com

66.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09


NOVEMBER–DECEMBER.09.BEVERAGESPECTRUM.67


SUPPLIER & SERVICES INDEX ASSOCIATIONS

ECO-FRIENDLY PACKAGING

The Sugar Association

Planet Green Bottle Corp.

BOTTLED WATER

FILLING & BOTTLING EQUIPMENT

Nature’s Way Purewater

BROKERS & AGENTS A. Holliday & Company, Inc. Earthfruits HealthyBrandBuilders Partnership Capital Growth Premium Ingredients International

CAPS & CLOSURES

AMCO Products Company Atlas Copco Compressors LLC Closure Systems International Scalewatcher North America

FINANCIAL & LEGAL HealthyBrandBuilders

FLAVORS

Big World Beverages First Flavor, Inc. HealthyBrandBuilders Nutritional Product International, Inc. Power Brands The Liquid Connection Zenith International, Ltd

Agilex Flavors & Fragrances, Inc. Alix Technologies, Inc. Allen Flavors, Inc. Blue Pacific Flavors, Inc. Citromax Flavors Inc. Dohler-Milne Aseptic LLC Finlay Tea Solution U.S. Inc. Flavor Systems International, Inc. Givaudan Golden 100 Beverage Solutions HealthyBrandBuilders Mooreganics - A.M. Todd OSF FLAVORS Pharmachem Premium Ingredients International Rich Nature Labs Robertet Flavors Inc. Sensient Flavors LLC Silesia Flavors Sovereign Flavors, Inc. Stauber Performance Ingredients, Inc. Teawolf WILD Flavors, Inc.

CONTRACT PACKING & BOTTLING

FLOORING

Closure Systems International

CASTINGS Stainless Foundry & Engineering, Inc

COATINGS Sherwin-Williams

CONFERENCES & SHOWS HealthyBrandBuilders World Tea Expo

CONSULTING & MARKETING

Action Pak Inc. Alcrea Health Alix Technologies, Inc. Castle Co-Packers Century Foods International Creekside Springs, LLC Diversapack, LLC. Dohler-Milne Aseptic LLC Earthfruits English Mountain Spring Water Company Hunter Amenities Int’l Ltd. NVE Pharmaceuticals Pharmachem Varni Brothers Corp./7up Modesto Whitfield Foods

Dex-O-Tex by Crossfield Products Corp.

FRESH/REFRIGERAGED JUICES/ SMOOTHIES Arthur’s Fresh Co. LTD.

GRAPHICS & DESIGN First Flavor, Inc. HealthyBrandBuilders McLean Design, Inc. Poster Printers Power Brands Ransom Group Robbie

68.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

INGREDIENTS A. Holliday & Company, Inc. Alix Technologies, Inc. Allen Flavors, Inc. Bartek Ingredients Inc. BASF Corp BENEO-Palatinit, Inc. Beverage House, Inc. Bioenergy Life Science, Inc. Blue Pacific Flavors, Inc. Cargill Chemi Nutra Chiquita Ciranda Citrofrut Citrus and Allied Essences, Ltd. Cognis Nutrition & Health Cyvex Nutrition Danisco USA, Inc. Dohler-Milne Aseptic LLC DSM Nutritional Products Earthfruits Finlay Tea Solution U.S. Inc. Florida Products, S.A. Friesland Campina Domo Glanbia Nutritionals GNT USA, Inc. Golden 100 Beverage Solutions GTC Nutrition Haelssen & Lyon North America Corp HealthyBrandBuilders Innophos, Inc. Innovative Food Processors (IFP,inc.) iTi Tropicals Inc JK Sucralose, Inc. Kyowa Hakko USA LANXESS Corporation Lonza Inc. Martin Bauer Inc. Matsutani America, Inc. Mooreganics - A.M. Todd MTC Industries, Inc. P. L. THOMAS Pharmachem Premium Ingredients International PURAC America, Inc Rich Nature Labs Sensient Flavors LLC Sensus, LLC Stauber Performance Ingredients, Inc. Stiebs SunOpta Global Organic Ingredients Sweet Green Fields, LLC Teawolf The NutraSweet Company Vegetable Juices, Inc. Virginia Dare WILD Flavors, Inc.

LABELS & STRING TAGS Smyth Companies, Inc

LABORATORY Diversapack, LLC. NSF International Power Brands Scalewatcher North America Whatman, Part of GE Healthcare

LOGISTICS & WAREHOUSING Bett-A-Way Earthfruits St. Onge Company Strive Logistics, LLC

ONLINE SELLER ThirstMonger.com

PACKAGING & LABELS Action Pak Inc. Alcrea Health Amcor PET Packaging Closure Systems International Container and Pooling Solutions (CAPS) Diversapack, LLC. Hammer Packaging HealthyBrandBuilders Innovative Labeling Solutions Osio International Performance Packaging of Nevada Phoenix Packaging Planet Green Bottle Corp. Printpack Inc. Rexam Closures Robbie Scholle Packaging SleeveCo, Inc. Source One Packaging, LLC StarPet Inc. TMG Packaging Inc. Veriplas Containers

PACKAGING MACHINERY Karlville Development Group

PACKAGING MANUFACTURING Corbi Plastics, LLC

PALLET MANAGEMENT Bett-A-Way


POS, POP, & MERCHANDISING

PRODUCT IDENTIFICATION

Action Pak Inc. ATC Group - Refrigeration Solutions Communikay Graphics First Flavor, Inc. Gear’N Up Poster Printers Power Brands Racks Incorporated SignTrak, LLC

Logopak Corporation

POWDER BEVERAGE MANUFACTURER Innovative Food Processors (IFP,inc.)

PR & AD AGENCY Campbell Consulting Group, Inc.

PRIVATE LABEL Alix Technologies, Inc. Beverage House, Inc. Big World Beverages Castle Co-Packers Creekside Springs, LLC DS Waters of America, Inc. Earthfruits English Mountain Spring Water Company Pharmachem Planet Green Bottle Corp. SunOpta Global Organic Ingredients The Drink Ink US Beverage Manufacturing

PRODUCT DEVELOPMENT Alcrea Health Allen Flavors, Inc. Beverage House, Inc. Big World Beverages Blue Pacific Flavors, Inc. Caffe Del Mar Citrofrut Dohler-Milne Aseptic LLC Earthfruits Golden 100 Beverage Solutions HealthyBrandBuilders Innovative Food Processors (IFP,inc.) iTi Tropicals Inc Parkside Beverage Power Brands Premium Ingredients International RFI Ingredients Sovereign Flavors, Inc. Stiebs Sweet Green Fields, LLC TandemRain Innovations, Inc. WILD Flavors, Inc.

PROMOTIONAL ITEMS Communikay Graphics First Flavor, Inc. Gear’N Up

QA & CERTIFICATION NSF International Racks & Coolers

RACKS & COOLERS ATC Group Creative Refrigeration Devices Nordon/Cooler Solutions Scalewatcher North America SG Beverage Solutions Inc.

REFRIGERATED POP MTL Technologies Inc.

SOFTWARE & TECHNOLOGY Anton Paar USA HighJump Software Prism Visual Software, Inc. Quofore RealTime IT Services

SPORTS NUTRITION OhYeah! Nutrition

STAFFING & RECRUITING Future Perfect Worldwide, Inc.

When true flavor meets the perfect protection As a microbial solution, VELCORIN® technology controls a wide range of spoilage microorganisms even at low concentrations. Try our VELCORIN® technology and benefit from: • No effect on the taste of the beverage • Doesn’t require listing on the label* • Broad spectrum use in a wide range of beverages, wines and packaging • Cost effective and easy to use • Full service solution in combination with VELCORIN® DT Dosing Systems • Comprehensive customer support

STICK PACK/CONTRACT PACKAGING T.H.E.M.

TRANSIT PROTECTION DUNNAGE Sunrise Arkansas

* this statement applies for the USA. For other countries, please contact us for more information.

Contact us to learn more about VELCORIN® technology at 1-800-LANXESS or e-mail: velcorin@lanxess.com. Explore more: www.velcorin.com

WATER TREATMENT Scalewatcher North America

VELCORIN® is a registered trademark of LANXESS Deutschland GmbH.

WEBSITES Ransom Group

NOVEMBER–DECEMBER.09.BEVERAGESPECTRUM.69


A. Holliday & Company, Inc.

Alix Technologies, Inc.

Anton Paar USA

Ingredients Brokers & Agents

Contract Packing & Bottling, Flavors, Ingredients, Private label

Software & Technology

We are bulk suppliers of various teas, coffees (extracts), antioxidants, herbal & superfruit extracts, certified organic products, natural caffeine, polyphenols, EGCG, Rooibos and much more. Organic, Fair Trade, Kosher, Private label available

Alix Technologies specializes in processing and packaging functional beverages from 2oz shots to 1 liter bottles. Capabilities include hot fill (HTST) and cold fill (batch pasteurized) of turnkey products including energy drinks, liquid concentrates and nutritional drinks. We also produce bulk slurries, syrups, flavor bases and concentrates.

Anton Paar, producer of high-end measuring instruments and analyzers for research and industry, is a leading global force in the field of density and concentration measurement, rheometry and viscometry. The company further offers renowned solutions for sample preparation, microwave-assisted synthesis and electrokinetic analysis. Organic, Kosher, Private label available

Organic, Kosher, Private label, Export-ready Action Pak Inc.

Allen Flavors, Inc.

ARTHUR'S FRESH CO. LTD.

Contract Packing & Bottling Packaging & labels, POS; POP; & Merchandising

Ingredients Flavors, Product Development

Fresh/Refrigerated Juices/Smoothies

Low Cost Contract Packaging Solutions & AIB Superior Rating. Serving Major Food & Beverage Brands for over 30 years. High Speed Shrink Wrap & Print Registered Poly Bundling, Automatic Shrink Sleeving, Cartoning & Multi-Packs, Special Projects, Ink Jetting & Labeling, Display Assembly, Rework, & Salvage. Your East Coast Solution to Club Store & Retail Fulfillment – On time & On Budget!

Beyond ingredient supplies which includes flavors, custom premixes and bases, Allen Flavors also provides pre- and post-production support technically and in every facet of design and production. We have been delivering our concept to marketplace product development and services to hundreds of entrepreneurs and multinational companies alike since 1991.

Organic, Kosher, Private label available

Arthur’s offers 10 delicious award-winning fresh smoothies, each serving bursting with essential nutrients and two servings of fruit. Each blend is 100% real fruit, nothing else. Arthur’s never uses concentrates, water, sugar or artificial ingredients. This “just fruit” philosophy, careful ingredient selection and “flash pasteurization” keep them loaded with tasty nutrition. Organic, Kosher, Private label available

Organic, Kosher, Export-ready Agilex Flavors & Fragrances, Inc.

AMCO Products Company

ATC Group - Refrigeration Solutions

Flavors

Filling & Bottling Equipment

Although the name Agilex may be new, we have a rich history & proven track record of supporting our customers’ entrepreneurial spirit. Agilex™ Flavors welcomes the opportunity to work with a wide range of beverage manufacturers, with a full complement of flavors for carbonated, still and alcoholic beverages.

Racks & Coolers POS; POP; & Merchandising

AMCO Products Company has provided the beverage industry with parts and service for over 50 years. Whether you need replacement parts, handling equipment, capping heads or capping chucks (any head, any closure) we have a solution for you. Offering the fastest turn-around times in the industry, AMCO is ready to help you.

ATC Group offers a wide variety of refrigerated coolers to the beverage industry throughout North America. Our line of Counter Top Coolers, Refrigerated Barrels, Glass Door Upright Coolers and Open Air Coolers are ideal for generating awareness for your brand, merchandising your product and driving impulse sales.

Organic, Kosher, Private label available

Organic, Kosher, Private label available

Alcrea Health

Amcor PET Packaging

Atlas Copco Compressors LLC

Product Development Contract Packing & Bottling, Packaging & labels

Packaging & labels

Filling & Bottling Equipment

CREATE. CUSTOM PRODUCT DESIGN AND MANUFACTURINGWhatever the phase of development, whatever the product specifications, whatever the order size, Alcrea Health goes beyond the expected to make it all happen. Organic, Kosher, Private label available

Amcor PET Packaging is the premier developer and supplier of both cold-fill and hot-fill PET bottles. We provide bottle solutions and design across all beverage categories including juices, teas, sports drinks, and waters from small start-up companies to global beverage organizations. Private label available, Export-ready

Woman-owned

Atlas Copco develops, manufactures, markets, and services oil-free and oil-injected stationary air compressors, air treatment equipment and air management systems. We innovate for superior productivity in applications such as manufacturing, food and beverage, and the process industry worldwide. Atlas Copco Compressors USA headquarters are located in Rock Hill, SC. Organic, Kosher, Private label available

70.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09


Bartek Ingredients Inc.

Beverage House, Inc.

Caffe Del Mar

Ingredients

Private label Ingredients, Product Development

Product Development

The world's largest Malic and food grade Fumaric Acid producer with a network of over 40 distributors selling in over 35 countries. Quality Management Systems at our facilities are registered to the ISO 9001:2000 Standard. Bartek Ingredients is committed to delivering a superior quality product to ensure customer satisfaction. Kosher, Export-ready

Beverage House formulates the highest quality beverage concentrates on site, including tea extracts and concentrates for food service and retail packaging. All-natural, aseptic, organic, fair trade and other certifications in bags, bottles and other packaging. Your label, your recipe, your way. Our formulation, expertise and resources, your vision & goals.

RTD iced coffee product development from guaranteed formulations to complete turnkey programs including manufacture in bottles, cans and aseptic packaging. Caffe Del Mar is one of the oldest and most successful development houses in the U.S. and specializes in fortified iced coffee products with functional benefits. Organic, Fair Trade, Kosher, Private label available, Export-ready

Organic, Fair Trade, Kosher, Private label available BASF Corp

Big World Beverages

Campbell Consulting Group, Inc.

Ingredients

Product Development Consulting & Marketing, Private label

PR & Ad Agency

BASF is a leading supplier of nutritional ingredients including vitamins, carotenoids and omega-3s. In addition, BASF offers polymers for filtration of beer and wine. BASF products meet the highest safety standards and the regulatory requirements – worldwide. Customers have flexible and independent access to traceability information via GTNet. See www.nutrition.basf.com

Worldwide business source for premium quality, innovative functional beverages. Private label available, Export-ready

Public relations agency with expertise in media relations, new media, social marketing, and media training. Founder served in PR at NIKE. Agency of record for Oregon Chai (for over nine years) as well as DaVinci Gourmet, Jet Smoothies, Deschutes Brewery and 21st Amendment Brewery and the Sagebrush Classic. Woman-owned

Kosher, Export-ready BENEO-Palatinit, Inc.

Bioenergy Life Science, Inc.

Cargill

Ingredients

Ingredients

Ingredients

BENEO-Palatinit manufactures the internationally approved products ISOMALT, and Palatinose™, which are derived from pure beet sugar. ISOMALT is the most widely used ingredient in sugar-free hard candies internationally. The functional carbohydrate Palatinose™ contributes a long-lasting energy supply. It has a wide range of application possibilities in foods and beverages in sports and wellness.

Bioenergy Life Science, Inc. is an integrated life science company whose core technology is Dribose. D-ribose is vital for the cellular synthesis of ATP (adenosine triphosphate). Bioenergy RIBOSE, widely used in foods and nutraceuticals/supplements for energy enhancement, accelerates energy recovery in muscles, reduces fatigue and improves exercise performance over time.

Cargill is utilizing consumer insight, regulatory and applications expertise to develop and market products that help customers capitalize on the growing demand for healthier, great tasting beverages. We provide ingredient solutions relevant to some of today’s most pressing health concerns, including heart health, bone health, digestive health, sugar reduction, and weight management.

Kosher, Private label available, Export-ready

Organic, Kosher

Bett-A-Way

Blue Pacific Flavors, Inc.

Castle Co-Packers

Pallet Management Logistics & warehousing

Flavors Ingredients, Product Development

Contract Packing & Bottling Private label

Bett-A-Way is a leading provider of Transportation and Pallet Management Services to the Food and Beverage Industry. We have 45 years experience in the Beverage Industry and offer a wide range of services. Our services are innovative, cost effective and transparent. Let us show you how BAW can help your business!

Blue Pacific Flavors, Inc. is a leading innovator of natural and organic-compliant fruit fl avors with a heritage of authenticity in naturally-derived flavors. The company is renowned for its world-class fruit and sweet fl avors for a wide range of food and beverage applications, including functional foods, dietary supplements and wellness products.

Castle Co-Packers is a high-speed plant with 4 independent hot-fill lines. Currently bottling from 2.5oz shots to 32oz, in glass and plastic. Capability to brew from real tea leaves. Labeling capabilities include pressure sensitive, sleeve label, cut & stack, spot, and neck band. Large warehouse available for shipping upon demand.

Kosher, Export-ready

Woman-owned

Organic, Fair Trade, Kosher

Organic, Fair Trade, Kosher, Private label available, Export-ready NOVEMBER–DECEMBER.09.BEVERAGESPECTRUM.71


Century Foods International

Citrofrut

Cognis Nutrition & Health

Contract Packing & Bottling

Ingredients Product Development

Ingredients

A contract manufacturer & private labeler working in the food, sports nutrition, health and beauty industries, we work with customers to develop and produce quality, custom products under their label, toll or full turn-key. We can develop, manufacture, and package powders and supplements in jars, pails and pouches, RTD beverages in all sizes, and instantize, agglomerate and blend any type of ingredient.

Citrofrut is a fruit processing company that’s been supplying frozen concentrates and single strength juices since 1959. With 4 processing plants in Mexico and a distribution center in McAllen, Texas, Citrofrut also offers tailor-made compound formulations ranging from fruit flavored beverages and aguas frescas, to 100% juices and blends.

Cognis Nutrition & Health offers beverage makers a complete line of natural, healthenhancing ingredients for products targeting heart health, beauty-from-within and weight management. With 40+ years of excellence in the food industry, Cognis’ global experts work with you to develop healthy beverages without compromising taste or other essential sensory characteristics.

Organic, Kosher, Private label available

Organic, Kosher, Private labe, Export-ready

Kosher

Chemi Nutra

Citromax Flavors Inc.

Communikay Graphics

Ingredients

Flavors

Chemi Nutra is a recognized world leader in specialty ingredients for dietary supplements and functional beverages. SerinAid® Disperse PS and AlphaSize® A-GPC are natural, efficacious nutrients that can help maintain and improve mental performance, boost exercise performance, and positively impact healthy aging.

Citromax is a premier, expertise-driven, global flavor company serving the beverage, confection and dairy industries. Known as the lemon authority for over 40 years, Citromax has expanded its flavor expertise by broadening the scope of its flavor repertoire. We offer a broad array of flavors for all beverage, confection, snack, bakery and dairy applications. We also offer organic and NOP compliant flavors. We pride ourselves on our ability to customize and create the flavor sensations our clients desire.

POS; POP; & Merchandising Promotional items

One member of a family of three minority owned, HUB certified graphics printing companies, we have the manufacturing capability to print your logo utilizing digital, screen and flexo-graphic technology. We can virtually print on any substrate and turn "your promotions into profits." We provide a host of services: inventory stocking, fullfillment, electronic payment and order receipt. Competitive pricing, service, & quality consistent with our ISO accreditation.

Organic, Kosher, Private label available

Organic, Kosher, Private label available, Exportready, Woman-owned, Diversity-owned

Chiquita

Citrus and Allied Essences, Ltd.

Container and Pooling Solutions (CAPS)

Ingredients

Ingredients

Packaging & labels

Chiquita Fruit Ingredients offers frozen or aseptically packaged banana, pineapple, mango, papaya and passion fruit ingredients in a range of packaging configurations for beverage, bakery, dairy, baby food and other product applications. We offer a variety of organic products as well. No matter what you’re making, Chiquita makes it better!

Citrus Oils, FOlded Citrus Oils and Terpeneless Citrus Oils

Container and Pooling Solutions (CAPS) is North America’s leading provider of container management services, including the complete management, rental and tracking of reusable containers. For over 10 years, CAPS has supported some of the most progressive beverage companies to reduce their overall packaging costs, while improving supply chain performance.

Organic, Fair Trade, Kosher, Export-ready

Organic, Fair Trade, Kosher, Export-ready

Diversity-owned

Organic, Kosher, Private label available

Ciranda

Closure Systems International

Corbi Plastics, LLC

Ingredients

Packaging & labels Filling & Bottling Equipment

Packaging Manufacturing

CIRANDA is your source for Innovative Organic & non-GMO Ingredients.TapiOK Tapioca Syrups: consumer preferred alternative to corn or rice syrups. D’Agave Blue Agave Syrups: sweetener with low GI. Inulin: prebiotic for functional drinks.Also available: dextrose, maltodextrins, honey and cocoa powders. Ask about Fair Trade and Sustainable Certifications! Organic, Fair Trade, Kosher, Export-ready

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Closure Systems International, Inc. (CSI), a part of Reynolds Packaging, is recognized as a world leader in closure design, manufacturing and closure application systems. In addition to quality closures and capping equipment, CSI provides a global network of technical service and support to all key markets.

CORBI Plastics: An innovative manufacturer/ supplier of plastic reusable beverage sheets, pallets and top frames to the beverage industry. Providing companies with an efficient method to move their products throughout the supply chain, faster, better, safer and more cost-effectively. Corbi takes asset management, logistics, cleaning and services to new heights.

Export-ready

Organic, Kosher, Private label available


People today are demanding healthier

Scientifically proven to work. These nutrients help:

beverages that offer real health benefits. Meet their needs with SerinAid® Disperse PS and AlphaSize® A-GPC. Introducing two natural, efficacious nutrients widely used in mental

• Maintain and improve mental performance – memory, learning, concentration, focus, recall • Improve mood and reduce stress • Boost exercise performance and offer true anti-aging benefits Memory energy, mood support and exercise performance are categories offering tremendous

performance-enhancing dietary

opportunity. Seize the opportunity in enhanced waters,

supplements.

sports drinks and energy drinks.

Toll Free: 866.907.0400 cheminutra.com

To learn more, contact Chemi Nutra – The world leader in specialty nutraceuticals for healthy natural products.


Creative Refrigeration Devices

Dex-O-Tex by Crossfield Products Corp.

DSM Nutritional Products

Racks & Coolers

Flooring

Ingredients

CRD is a dynamic design,engineering and mfg.Co.,specializing in unique design solutions for the competitive and crowed marketplace of refrigerated consumer products. We will spotlight your products against all others while reinforcing brand recognition, incremental sales and consumer excitement.

Dex-O-Tex® manufactures Scientifically Superior Technologies for polymeric & cementitious construction materials that repair, protect & beautify industrial, commercial & institutional floors & walls. Acrylics, epoxies, urethanes engineered as ESD, conductive, terrazzo, fluid-proofing and MVT systems, underlayments, overlayments, stains, sealers.

DSM Nutritional Products is the world’s premier ingredient supplier to food and beverage producers providing a solid platform for technological innovation and new product development. Utilizing its extensive resources, DSM Nutritional Products keeps its customers ahead of the ever-changing marketplace, anticipating customer needs as nutritional trends develop and customer demands evolve.

Export-ready

Organic, Kosher, Private label available

Kosher, Export-ready Creekside Springs, LLC

Diversapack, LLC.

Earthfruits

Contract Packing & Bottling Private label

Packaging & labels Contract Packing & Bottling, Laboratory, Packaging & labels

Ingredients Brokers & Agents, Contract Packing & Bottling, Logistics & warehousing, Private label, Product Development

Creekside Springs is a full line supplier of bottled water for private label, contract packaging and corporate brand arrangements. We bottle spring, purified, distilled and enhanced products in all sizes ranging from single serve 12oz. to 5 gallon returnable units. All our facilities are SQF Certified. Kosher, Private label available

Diversapack is a supplier to the Beverage & Bottling Industries. Our three Divisions, Flexible Packaging, Contract Manufacturing, & Co-Packing make Diversapack one of the few fully integrated suppliers in the Industry. Diversapack is a certified MBE by the National Minority Supplier Diversity Council (NMSDC) and a Corporate plus Member. Diversity-owned

EarthFruits specializes in providing tropical fruits from the Amazon to the natural health, beverage, and organic foods industries. Working with processors to deliver pulps, purees, powders, and concentrates. We guarantee minimal processing to achieve the highest nutritional profile for each product, which are rigorously tested to ensure quality. Organic, Fair Trade, Kosher, Private label, Export-ready

Cyvex Nutrition

Dohler-Milne Aseptic LLC

English Mountain Spring Water Company

Ingredients

Ingredients Contract Packing & Bottling, Flavors, Ingredients, Product Development

Contract Packing & Bottling Private label

Cyvex Nutrition is a recognized leader in developing and sourcing novel ingredients for specific health conditions. In addition,Cyvex is known for launching innovative ingredients that can be marketed as singular products or as formulations. Every ingredient is extensively researched for safety and efficacy as well as for clearly-identified mechanisms of action in animal models and human trials.

Dohler-Milne Aseptics is a partnership between Dohler Group and Milne Fruit Products. The company focus is as the beverage industry's totally intregrated solution provider for aseptically blended juice concentrates, compounds, Natural Flavors and extracts. DMA is abile to provid safe, total traceability and unitized compounding of fruit juices and purees.

English Mountain Spring Water is a full service Natural Spring Water bottler. English Mountain is NSF Certified and provides products in PET, HDPE, and Glass. 5 bottling lines. Contact John Burleson or Christy Cates, General Manager. Kosher, Private label available

Organic, Kosher, Private label available

Organic, Fair Trade, Kosher, Private label, Export-ready

Danisco USA, Inc.

DS Waters of America, Inc.

Finlay Tea Solution U.S. Inc.

Ingredients

Private label

Using nature’s own materials, science and the knowledge of our 7,000 people, we design and deliver bio-based ingredients that meet market demand for healthier and safer products. Danisco’s ingredients are used globally in a wide range of industries - from bakery, dairy and beverages to animal feed, laundry detergents and bioethanol - to enable functional, economic and sustainable solutions. Danisco operates from sales, production and innovation sites in more than 40 countries. Organic, Kosher

Created in 2003, DS Waters, is the producer and distributor of home, office and retail bottled water, and private label products across the United States under the brand names Abita®, Alhambra®, Belmont Springs®, Crystal Springs®, Hinckley Springs®, Kentwood Springs®, Nursery® Water, Sierra Springs®, Sparkletts® and Roast2Coast®, a coffee delivery service.

Ingredients Flavors

74.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

Private label available, Export-ready

From leaf to cup our tea knowledge and technical expertise can assist you in the development of innovative beverages. In addition to offering the benefits of our complete vertical integration Finlays has the most diverse product portfoilio of tea extracts in the world. Organic, Fair Trade, Kosher, Private label available, Export-ready


First Flavor, Inc.

Future Perfect Worldwide, Inc.

GNT USA, Inc.

POS; POP; & Merchandising Consulting & Marketing, Graphics & Design, Promotional items

Staffing and Recruiting

Ingredients

Enhance your advertising with the Peel 'n Taste® Marketing System. Using patent-pending technology, the flavor of your product is replicated in quick dissolving edible film strips which are distributed through individually packaged pouches to prospective customers. Peel 'n Taste® is easily integrated into all of your promotional marketing programs as a means of driving product trial.

Future Perfect Worldwide, Inc. is a nationally-recognized executive search firm representing food and beverage clients worldwide. We specialize in sourcing middle-management to top-echelon sales and marketing executives. Future Perfect is recognized and respected throughout the industry for our business acumen, ethics, efficiency, and stamina in an intensely competitive environment.

Organic, Kosher, Private label available

EXBERRY colors made from fruits and vegetables; processed only with water provide a vibrant color spectrum for your beverage needs. Organic, Kosher

Organic, Kosher, Private label available Flavor Systems International, Inc.

GEAR'N UP

Golden 100 Beverage Solutions

Flavors

Promotional items POS; POP; & Merchandising, Promotional items

Flavors Ingredients, Product Development

GEAR’N UP, a nationally recognized supplier of innovative, high-visibility promotional products and branded apparel for special events, dealer loaders and POP. Banners, pole signs, sampling cups, statics, counter mats, and more! Expertise in the design/development of custom products, overseas sourcing, and order fulfillment make GEAR’N UP a proven, reliable source.

Golden 100 Beverage Solutions develops flavor systems that provide our customers with consistent quality, defined ingredient costs and increased production efficiencies. We exceed our customer’s expectations through preblending combinations of fruit juices, fruit flavors, acids, colors, aromas and sweeteners, when required.

Flavor Systems International, Inc. is a custom creator of food and beverage flavorings, masking agents and nutraceutical blends. We offer liquid and dry, natural, organinc, kosher and other specialty flavoring products. Please call today for a great flavor solution and excellent service. WE INNOVATE SUCCESS. Organic, Kosher, Export-ready

Private label available, Export-ready, Woman-owned

Kosher, Private label available, Export-ready

Florida Products, S.A.

Givaudan

GTC Nutrition

Ingredients

Flavors

Ingredients

Banana Puree (21-24 Brix) Acidified (citric or lemon juice), Low Acid, 100% Natural. With seed or seedless.NFC Pineapple Juice Aseptic and FrozenPineapple Juice Concentrate Aseptic and FrozenConcentrated Clarified Banana Juice (72 Brix)Mango PureeLiquid Coffee Concentrate.

Givaudan Flavors is a trusted partner to the world’s leading beverage companies. From concept to store shelves and quick serve restaurants, Givaudan works with beverage manufacturers to develop flavors and tastes for market leading products across six continents.

GTC Nutrition is a recognized leader in providing innovative, science-based ingredients that deliver health benefits and improve functionality in food, beverage and supplement products. Our ingredients portfolio along with our scientific, technical and marketing expertise bring healthy ideas and products to market with unsurpassed customer support.

Organic, Fair Trade, Kosher, Private label available, Export-ready

Kosher

Fair Trade, Kosher, Export-ready

FrieslandCampina Domo

Glanbia Nutritionals

Haelssen & Lyon North America Corp

Ingredients

Ingredients

Ingredients

Friesland Foods Domo USA Inc. is part of Royal FrieslandCampina – a multi-national company with a long heritage of producing dairy foods and ingredients for tasty and healthy nutrition. www.domo.nl. Domo specializes in dairy derived ingredients and bio-active components, both protein and carbohydrate based.

Glanbia Nutritionals delivers industry-leading, science-based nutritional solutions including a wide range of specialty whey proteins, flax, and other nutritional ingredients for healthy beverages, nutrition bars, processed foods and supplements. Industries served include functional foods, sports/ performance nutrition, infant nutrition, clinical nutrition, weight management, health and wellness, nutritional supplements and animal nutrition.

"The World of Tea Under One Roof" - with 130 yrs of tea experience and 50 yrs of tea extract experience we are agents for and deal directly with primary producers. We provide cold and hot water soluble Black, Green, Oolong, White tea extracts and Rooibos, Mate and Herbal extracts.

Kosher

Organic, Kosher, Export-ready

Kosher, Private label available, Export-ready NOVEMBER–DECEMBER.09.BEVERAGESPECTRUM.75


Hammer Packaging

Innophos, Inc.

JK Sucralose, Inc.

Packaging & labels

Ingredients

Ingredients

Hammer Packaging, established in 1912, is a privately-held packaging printer with expertise in sheet-fed offset, web offset and flexography. Hammer uses leading-edge technology, ISO 9001:2000 and HACCP practices to produce high-quality printed labels and package decoration for the global Beverage, Food, Horticulture and Household Products markets. Core products include Cut & Stack Labels, In-Mold Labels, Shrink Sleeve Labels, Roll-On Shrink-On Labels, Roll-Fed Labels and Pressure Sensitive Labels.

Innophos, Inc., the leading North American manufacturer of specialty phosphates, offers a complete range of food-grade phosphates for baking, beverage, dairy, meat, seafood, poultry and nutritional supplement applications. Innophos is the preferred source for electrolytes, sequestrants, calcium, magnesium, potassium, and phosphorus to fortify your formulations.

Organic, Kosher, Private label available

Kosher, Export-ready

Our offices and warehouse maintain an inventory of 5,000 kilograms of Sucralose to ensure on time delivery for all orders. Our facilities are cGMP, HACCP and ISO9001 certified. We will guarantee to supply your Sucralose needs on a regular basis. Our Sucralose product is OU Kosher certified and complies with FCC V Specifications. Our price is very competitive and will likely reduce your current costs. Our main goal is to ensure 100% satisfaction.

HealthyBrandBuilders

Innovative Food Processors (IFP,inc.)

Karlville Development Group

Consulting & Marketing Brokers & Agents, Conferences & shows, Financial & Legal, Flavors, Graphics & Design, Ingredients, Packaging & labels, Product Development

Powder Beverage Manufacturer Ingredients, Product Development

Packaging Machinery

We are a full service consultancy helping to commericalize, fundraise, develop and aid building small to medium size businesses. 36 years of beverage management experience is the core of our practice with a superior, documented record of success!

Development, commercialization, and manufacturing of powder products that provide benefits beyond basic nutrition. Special emphasis on functional beverages, sports/ nutrition supplements and medical foods containing high value ingredients such as probiotics, natural sweeteners, fibers and prebiotics, anti-oxidants, vitamins and minerals and amino acids. Kosher, Private label available

Kosher

Karlville Development Group manufactures machinery for the food and beverage industry. We are worldwide leading supplier of shrink sleeve converting and application machinery and carry handle application and tape bundling machinery. At our Technology Centers in France and the U.S., customers can make comprehensive testing on the latest sleeving and CEFMA taping-systems. Organic, Kosher, Private label available

Organic, Kosher, Private label available HighJump Software

Innovative Labeling Solutions

Kyowa Hakko USA

Software & Technology

Packaging & labels

Ingredients

With a comprehensive suite of direct store delivery software and an ongoing commitment to supplier programs, HighJump™ solutions help you achieve higher sales, lower costs and improved margins while maintaining low total cost of ownership. HighJump Software is a trusted software provider to more than 600 DSD businesses across a variety of industries.

As digital label and packaging specialists, ILS offers comprehensive printing solutions for prime labels, flexible packaging, shrink sleeves, and folding cartons. We provide the latest in digital printing technology and work with global corporations and small to mid-size companies alike. With our specialized capabilities including the ability to print on a wide range of materials,unique die shapes, screenprinting, embossing, and hot stamping, we can provide a customized solution to maximize your beverage brand. Give us a call to learn more.

Kyowa Hakko U.S.A., Inc. is the North America sales office for Kyowa Hakko Bio Co., Ltd. Kyowa offers one of the industry's most extensive lines of amino acids. Brands include: Cognizin® Citicoline, Setria® Glutathione, Hydrafend™ Hyaluronic Acid, Lumistor® L-Hydroxyproline, Kyowa CoQ10® and Sustamine™ L-Alanyl-L-Glutamine.

Organic, Kosher, Private label available

Kosher, Export-ready

Organic, Kosher, Private label available Hunter Amenities Int'l Ltd.

iTi Tropicals Inc

LANXESS Corporation

Contract Packing & Bottling

Ingredients Product Development

Ingredients

Specialize in small bottles, non-carbonated beverages. We hold an Establishment license, NHP license and a FDA registered plant. We offer co-packing and complete turn-key solutions. Quality programs include GMP and HACCP to ensure product safety.Filling small bottles for 30 years including energy shots we ship world wide.

For over 20 years, as an importer, iTi Tropicals Inc. has solely focused on Tropicals & Exotics: Banana, Coconut, Coconut water, Guava, Mango, Passion fruit, Papaya, Açaí, Pineapple. We are also excited to offer exotic tropicals such as Acerola, Mangosteen, Lychee, Soursop, Camu Camu, Lulo, Moraberry, Tamarind, Cupuaçu, Cocoa Fruit, Goji & Prickly Pear.

Export-ready

Organic, Kosher

76.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

LANXESS offers microbial control agent, VELCORIN®. Effective in eliminating a wide range of micro-organisms (yeast, bacteria and mold). Does not affect beverage's taste, odor or color. Approved for use in juices, RTD teas, waters, sports drinks and wines. In USA, does not have to be declared on your label. Kosher, Export-ready


Logopak Corporation

Martin Bauer Inc.

McLean Design, Inc.

Product Identification

Ingredients

Graphics & Design

Logopak manufactures reliable industrial automated print and apply labeling equipment that will increase the efficiency of your bottling operation through reduced operator intervention. From cases to trays to pallets, Logopak prints and applies real time labels at production speeds.

The Martin Bauer Group is a leading global supplier of Teas, Extracts and Botanical raw materials for the food, beverage, supplement and pharmaceutical industries. Product line brands include Martin Bauer, Plantextrakt, Finzelberg and Kentea.

McLean Design can help you: Create a brand that inspires a deep and enduring emotional connection; Design packaging that becomes the iconic "experience" of your brand; Partner with you to help build and maintain brand value. Let's discuss how we can help you win the market today.

Organic, Kosher, Private label available

Organic, Fair Trade, Kosher

Private label available, Export-ready

Lonza Inc.

Matsutani America, Inc.

Mooreganics - A.M. Todd

Ingredients

Ingredients

Lonza is a leading supplier of Carnipure™ LCarnitine, the energy nutrient. Carnipure™ tartrate and Carnipure™ crystalline are self-affirmed GRAS, heat stable, highly water soluble and form colorless solutions. FiberAid™ prebiotic offers superior benefits for gastrointestinal health, excellent digestive tolerance and technological properties; ResistAid™ is an all natural multifunctional product produced from Larch trees which helps support healthy immune function and has antioxidant capacity.

Fibersol-2 is a ready dispersible, tasteless source of high fiber (90 percent min. DSB) with many beneficial physiological properties. Fibersol-2 is perfect for beverages, including sports drinks and fortified waters, processed foods, baked goods, dietetic foods, fiber supplements and functional foods.

Ingredients Flavors

Organic, Kosher, Private label available

Organic, Kosher, Private label available

Mooreganics - A.M. Todd offers a full line of:• Natural, Certified Organic flavors – All USDA Organic, IFOAM certified flavors are available in any form. • Isolates - Concentrates, Distillates and Extracts are physically separated/extracted from the named source and considered "clean label". Certified USDA Organic, IFOAM and Fair Trade. Organic, Fair Trade, Kosher, Export-ready

GE Healthcare Life Sciences

Extra large monitors for extra tough quality control Whatman™ Microbiological Monitors. Always reliable, always here for you — still your first choice. • 70% reduced prep time • All-in-one system • Reproducible results • Dedicated Beverage Customer Support Team

Limited time offer! Buy 8 packs of monitors, get 1 pack of media FREE. For more information call 1-800-942-8626, option 5. I ÄKTA I Amersham I Biacore I IN Cell Analyzer I Whatman I GE Service I ÄKTA, Amersham, Biacore, and Whatman are trademarks of GE Healthcare companies. ©2009 General Electric Company—All rights reserved. First published Dec. 2009. GE Healthcare Bio-Sciences Corp., 800 Centennial Ave., Piscataway, NJ 08855 USA

NOVEMBER–DECEMBER.09.BEVERAGESPECTRUM.77


MTC Industries, Inc.

NSF International

OSF FLAVORS

Ingredients

Laboratory QA & Certification

Flavors

MTC Industries Inc. is a company dedicated to the research, development and manufacturing of nutraceutical ingredients, active pharmaceuticals and natural botanical extracts. We supply highquality ingredients and provide contract manufacturing that consists of blending, extraction, granulation, micro-encapsulating and formulation for the nutraceutical, food & beverage and pharmaceutical industries.

NSF offers complete range of laboratory testing (FDA/EU), Training (HACCP/Plant Operator), Auditing (Trade Association, 2nd & 3rd Party), GFSI (SQF, BRC, ISO22000) and Product Certification for Beverages (including bottled water) and Packaged Ice, US State Licensing & Carbon Footprinting. Offices in U.S., Belgium, Brasil, Thailand and China.

OSF Flavors has expertise in cost effective flavors for all natural beverages. Specialties include fruit flavors, vanillas, chocolates, and more for juices, teas, coffee, nutritional, and organic beverages. We offer masking agents for supplemented drinks. Flavors are available as liquids, emulsions, or powders. Kosher, Halal, and organic certified flavors available.

Organic, Kosher, Private label available

Organic, Kosher, Export-ready

MTL TECHNOLOGIES INC

Nutritional Product International, Inc.

Osio International

Refrigerated POP

Consulting & Marketing

Packaging & labels

MTL designs and manufactures coolers and freezers that capture shoppers’ attention and help you sell more product. Finally, manufacturers of dairy and meat products have an alternative to the anonymous cold case: our innovative, eco-efficient displays build brand recognition and stimulate impulse purchases. Let MTL help you turn your projects into success stories: call us.

Nutritional Products International Inc. was founded to satisfy a growing need for quality sales and total marketing. We assist product developers and manufacturers seeking distribution in the US. NPI a world-class team of experts; will promote and sell your products into health food distributors, natural health outlets, grocery chains, drug chains, convenience stores, warehouse clubs, mass merchandisers, international distributors, beverage distributors, online retailers, and the military.

Osio International facilitates off-shore sourcing of rotogravure printed Shrink Labels, Roll-Fed OPP labels, and Spouted Pouches. World-class print quality, outstanding service, low pre-press costs. As little as two weeks from art approval to delviery of your new item. A certified Minority Owned Business.

Woman-owned

Diversity-owned

Nature's Way Purewater

NVE Pharmaceuticals

P. L. THOMAS

Bottled Water

Contract Packing & Bottling

Ingredients

Organic, Kosher, Private label available, Exportready, Woman-owned, Diversity-owned

Private label available, Export-ready

Nature's Way is a bottler ideally located in Northeast PA that supplies national, international and regional customers with P.E.T and H.D.P.E. water products, including flavored and mineral enhanced water, in multiple bottle and package sizes. Call us to find out how we can partner with you for greater profitability. Kosher, Private label available

NVE Pharmaceuticals manufactures and private labels a wide array of energy and diet products, including tablets, capsules, carbonated energy drinks, and energy shots.

PLT specializes in Health and Wellness ingredients for the food, beverage, supplements and cosmeceuticals markets. Organic, Fair Trade, Kosher

Kosher, Private label available, Export-ready

Nordon/Cooler Solutions

OhYeah! Nutrition

Parkside Beverage

Racks & Coolers

Sports Nutrition

Product Development

Nordon/CSI represents various popular refrigeration manufacturers for the beverage industry. Through our extensive network, we develop business opportunities for any size merchandising campaign(s). A single point of contact for purchasing, marketing, distribution, service and support, we are driven to meet the equipment needs and lifecycle support of the beverage industry.

The OhYeah! RTD delivers 32 grams of portable, portion controlled, muscle building protein, with incredible, unmatched taste. The OhYeah! RTD comes in 5 delicious flavors, and just recently received the #1 Nutritional Shake in America awarded by the American Masters of Taste. See for yourself what an award winning protein can do for you. From first glance to last drop, this RTD will leave you saying OhYeah!

PRODUCT DEVELOPMENT Liquid and Dry Custom Beverage Formulations Nutritional Panel Development Bottling Facility Sourcing Managing Technical Accuracy of Bottling and Production OPERATIONAL SUPPORT & CONSULTING Business Plan Development Organization and Management of Finished Product Productions Flexible rates. All projects considered. The final formulation is YOURS forever!

Private label available, Export-ready, Diversityowned

78.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

Organic, Kosher, Private label available

Woman-owned


Partnership Capital Growth

Planet Green Bottle Corp.

Printpack Inc.

Brokers & Agents

Eco-Friendly Packaging Packaging & labels, Private label

Packaging & labels

Partnership Capital Growth is a boutique investment bank that provides full-service merger and acquisition, financing and capital structure advisory services to middle market companies. The company focuses exclusively on consumer products and services in the areas of healthy, active and sustainable living. Partnership Capital Growth is based in San Francisco, California. Organic, Kosher, Private label available

Planet Green Bottle Corp is dedicated to a greener planet through the launch of Reverte™ for PET – an innovative, proprietary additive, which when blended with PET resins at the preform stage will render a discarded bottle oxo-biodegradable in 10-20 years – not hundreds – saving the planet one bottle at a time! Private label available, Export-ready

Printpack is the leading manufacturer, converter & printer of heat shrink Pure Affinia™ PETG, Pro Affinia™ PVC, Meta Affinia™ OPS & Earthfirst ® PLA shrink films used for shrink labels/sleeves, tamper-evident bands, multipacks & polypropylene for roll fed labeling. We print flexo & gravure up to 10 colors. Organic, Kosher, Private label available

Performance Packaging of Nevada

POSTER PRINTERS

Prism Visual Software, Inc.

Packaging & labels

POS; POP; & Merchandising Graphics & Design, POS; POP; & Merchandising

Software & Technology

Performance Packaging is a leading supplier of quality packaging products and services. FLEXIBLE PACKAGING: Rollstock, Cold Seal, D-Met, PE Film, Bags, Stand-Up Pouches, Spouted Pouches, Retort Pouches, Stick Pack, Shrink Sleeves, Lid Stock Material, Bag In Box Packaging.LABELS: Pressure sensitive, paper, laminated.MACHINERY: Straw Pouch Filling Equipment, VFFS machines.

Poster Printing, Large Format Printing, Store Signage, Point of Purchase Displays, Static Clings, Window Decals, Plastic Printing, See thru Window Signs. Die Cut Shaped Hangers, Shelf Danglers All Display Products Custom Printed. Catalogs, Postcards, Brochures - Best prices!!!

Prism's award-winning software supports companies with sales teams and truck fleets of all sizes. Whether companies organize their routes via pre-order, delivery, route sales, sales order or equipment service, Prism's operational software, MiniMate and ServQuest, increases the bottom line for all business types.MiniMate is Prism's total mobile solution for the beverage industry

Private label available

Woman-owned

Pharmachem

Power Brands

PURAC America, Inc

Ingredients Contract Packing & Bottling, Flavors, Ingredients, Private label

Consulting & Marketing Graphics & Design, Laboratory, POS; POP; & Merchandising, Product Development

Ingredients

Woman-owned

We are beverage specialists who can help bring your brand to life. We specialize in non-alcoholic beverage formulation, packaging design, sales strategy, marketing plans, business plans and investor presentations.

PURAC has high-quality ingredients that are used in the beverage industry serving a range of functions: pH regulation, acidification, mineral fortification, and flavor enhancement and masking. With PURAC’s neutral, highly soluble and very bioabsorbable minerals, it’s easy to create nutritious beverages to please the healthy consumer.

Diversity-owned

Kosher

PHOENIX PACKAGING

Premium Ingredients International

Quofore

Packaging & labels

Flavors Brokers & Agents, Ingredients, Product Development

Software & Technology

Basic processor & supplier of generic and custom ingredients and premix and fortification systems including vitamins, minerals, botanicals, flavors, fruit & vegetable and specialty ingredients. We also provide processing services including wet & dry blending, encapsulation, instantizing and micronization. Organic, Fair Trade, Kosher, Private label, Export-ready

Phoenix specializes in unique and customized packaging solutions. We supply bottles in Glass, Plastic, Aluminum and Ceramic for all types of beverages. Caps, closures, crowns and corks can all be tailored to your needs. Organic, Kosher, Private label available

Premium Ingredients International is your connection to high-quality ingredients and flavors, expert R&D, and individualized solutions to your unique needs. With strong worldwide supplier relationships, we source and distribute more than 1,200 ingredients from antioxidants and amino acids, to fibers and vitamins, while providing superior service with insight and expertise. Organic, Kosher, Private label available

Advanced mobile sales force automation solutions that transform business performance in the field. The Quofore Solution provides beverage companies with the ability to achieve their on-premise/on-trade and in-store goals and targets. Automation gives field personnel more time to focus on sales, perfect execution, and customer service, while providing management access to timely field intelligence for better decision making. Our functionality supports the entire DSD process from stock management to end-of-day route settlement. Organic, Kosher, Private label available NOVEMBER–DECEMBER.09.BEVERAGESPECTRUM.79


Racks Incorporated

RFI Ingredients

Scalewatcher North America

POS; POP; & Merchandising

Product Development

Water Treatment Filling & Bottling Equipment, Laboratory, Racks & Coolers

Largest manufacturer of custom POP displays. We will design and develop a custom display for your product. Call us today to make your displays: better, faster and more economically. Organic, Kosher, Private label available

RFI Ingredients, based in Blauvelt, NY, is a manufacturer of innovative natural ingredients for the food, functional food and dietary supplement industries. The company, which was formed in 1989, specializes in the supply of quality ingredients (including certified-organic) and proprietary formulations, building on its global partnerships and in-house applications laboratory.

Scalewatcher North America manufactures water treatment devices to remove scale for clear, clean, natural water without the use of chemicals or salts. Cuts downtime and maintenance costs. Organic, Kosher, Private label available

Organic, Kosher, Private label available Ransom Group

Rich Nature Labs

Scholle Packaging

Websites Graphics & Design

Ingredients Flavors

Packaging & labels

Packaging Design that pops off the shelf, communicates and sells your product. We inspire the choices people make around the world for over 20 years. www.ransomgroup.com. Also see our pre-built $199 Beverage Websites.

Rich Nature Labs is a leading supplier of high-quality organic superfruits such as Goji and Seabuckthorn dried berries, juice concentrates and juice powders. Resulting from best-of-class processing, our Kosher-certified products/ingredients have optimal original flavor and nutrients of the fresh berries. All products/ingredients are 100% of pure. No preservatives, additives, and no sugar added.

Scholle Packaging, the Pioneer of Bag-in-Box, manufactures bag-inbox packaging for retail, institutional and industrial products. Inspired people, vertically-integrated processes and global manufacturing capabilities allows us to rigorously control our manufacturing standards. The result is economically-competitive and environmentallyconsiderate packaging that adds maximum value to the world-class customers we serve.

Organic, Kosher, Private label available

Kosher, Private label available, Export-ready

RealTime IT Services

Robbie

Sensient Flavors LLC

Software & Technology

Packaging & labels Graphics & Design

Flavors Ingredients

Our systems focus on business process optimization. Combining standard functions and flexibility currently on Microsoft Dynamics NAV with beverage industry specific processes, we have built a BPMN model for the “Best in Industry” practices. Using simulations we can prove and measure cost reduction, process and customer service improvements. A complete Accounting, Operations, Distribution, Analytical solution.

Robbie is an innovative packaging company that focuses on providing high quality printed shrink films. With the impact of 10 color process- products gain a competitive dominance on the shelf. For flexible timelines, projects of any size, or full line project services, Robbie offers a competitive tried and true process that creates packaging that sells.

Sensient Flavors LLC is a unit of Sensient Technologies Corporation and is a leading global flavor company. The innovative technologies of Sensient Flavors offer the optimal choice for complete beverage flavor system development. Sensient's portfolio of natural flavor systems includes Trueto-Fruit, Botanicals, Masking Flavors, Mouthfeel Replacers and Sweetness Enhancers.

Diversity-owned

Organic, Kosher, Private label available

Kosher, Private label available, Export-ready

Rexam Closures

Robertet Flavors Inc.

Sensus, LLC

Packaging & labels

Flavors

Ingredients

Rexam Closures provides customers with the largest offering of easy to open, tamper-evident closures for the CSD, juice, isotonics, water, spirits, and low-acid aseptic beverage markets.We deliver exceptional value to customers through stock and custom beverage closures requiring tamper-evidence, dispensing, and standard screw options.

Robertet Flavors is the US Flavors division of the Robertet Group, a global flavor and fragrance supplier with a core focus in natural materials. Our creative and applications technical staff are expert in selecting and applying complementary flavor ingredients across all beverage categories. Robertet brings natural flavors into focus.

Sensus offers industry-leading concentrated tea and coffee flavor ingredients that have been catpured at their peak of quality. Through our state-of-theart extraction process, you can count on Sensus to supply the freshest, most aromatic tea and coffee profiles with downstream capabilities to achieve optimal sensory targets.

Organic, Kosher, Private label available

Organic, Kosher, Private label available

Organic, Kosher 80.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

Organic, Fair Trade, Kosher, Private label available, Export-ready


SG Beverage Solutions Inc.

SleeveCo, Inc.

St. Onge Company

Racks & Coolers

Packaging & labels

Logistics & warehousing

A leader in product development, creative design, manufacturing and distribution of Refrigerated Merchandisers & Specialty Coolers. State-of-the-art production facilities, in the USA and abroad, insure that every step of our development and manufacturing processes result in superior quality. East Coast and West Coast distribution facilities can provide timely service and competitive prices, with Superior Quality and unmatched Customer Support.

SleeveCo prints and converts high-impact, reliable, shrink sleeve and stretch sleeve labels. We provide industry-best speed to market, order flexibility, in-house plate making and cylinder engraving, and dedicated field technical service. Award-winning, DuPont-certified graphics professionals expertly deliver a product's visuallydynamic message. We manufacture affordable stretch sleeve application equipment to order.

St. Onge Company’s engineering services include; facility sizing, pick area layout, storage technology recommendation, storage utilization improvements, facility consolidations, “Greenfield” designs, warehouse process improvements, automated case picking and storage systems, time studies and staffing calculations. We have completed projects with nearly every major player in the beverage industry.

Organic, Kosher, Private label available

Organic, Kosher, Private label available

Organic, Kosher, Private label available

Sherwin-Williams

Smyth Companies, Inc

Stainless Foundry & Engineering, Inc

Coatings

Labels & String Tags

Castings

Sherwin-Williams is a one-source, problem solving supplier for protective coating solutions, technical service and product technology. We provide customer focused teams dedicated to evaluating and recommending cost effective solutions for our industry.

Smyth Companies is America's premier label printer, specializing in innovative label and package promotion solutions for consumer packaged goods in a variety of markets. We are recognized for our ability to bring clients a comprehensive package promotion solution - everything "from innovation to implementation." String Tags for a variety of applications are a Smyth Commercial specialty.

100% US manufacturer of stainless steel castings for the Food & Dairy industry since 1946. We can provide anything from raw castings to machined and polished to sanitary grade.

Organic, Kosher, Private label available

Export-ready

Organic, Kosher, Private label available

SignTrak, LLC

Source One Packaging, LLC

StarPet Inc.

POS; POP; & Merchandising

Packaging & labels

SignTrak is the leading provider of business solutions to help beverage distributors order, track and manage both their custom and permanent POS signage. SignTrak’s software provides a single point of control for managing the POS process and a set of reporting tools to help distributors make better POS decisions.

Leading supplier of PVC, PET-G, and PLA shrink film material also a full scale converting facility. Product line includes; Shrink Labels, Rollstock, Preforms, Cut Bands, and Polyolefin Shrink Film, inquire for additional products... Printing includes 9 color Rotogravure, 8 color Flexo, and Digital with lead times to accommodate your needs!

Packaging & labels Packaging & labels

Organic, Kosher, Private label available

StarPet Inc., Asheboro, NC and AlphaPet Inc., Decatur, AL (both are wholly owned subsidiaries of Indorama Polymers PCL) offer PET resins for the packaging industry under the brand name Preformance. Resins offered include CSD, Water, Hotfill, Custom Containers, Etc. Private label available, Export-ready

Woman-owned Silesia Flavors

Sovereign Flavors, Inc.

Stauber Performance Ingredients, Inc.

Flavors

Flavors Product Development

Ingredients Flavors

Flavor and Extract Manufacturer specializing in the beverage and dairy industries. Services include Custom Beverage Product Development of RTD, Energy Drinks, and Flavored Spirits.

Since 1969 Stauber has been a bulk ingredient supplier to processors, formulators and marketers of nutritional, food, beverage, cosmetic, flavor and other products. We specialize in Minerals, Amino Acids, Flavors, Green Foods, Herbs & Extracts, Joint-Relief, Energy & Weight Loss, Sweeteners, Acidulants, Vitamins and other specialty ingredients.

Organic, Kosher, Export-ready

Organic, Kosher

Silesia Flavors is a family owned flavor company specializing in working with beverage partners to develop and bring to market innovative beverage concepts. With a strong presence in the Americas, Europe and Southeast Asia, Silesia Flavors is well positioned to assist beverage partners with the latest in global trends. Kosher, Export-ready

NOVEMBER–DECEMBER.09.BEVERAGESPECTRUM.81


Stiebs

Sweet Green Fields, LLC

The Drink Ink

Ingredients Product Development

Ingredients Product Development

Private label

Stiebs Pomegranate Products is the premier supplier of highquailty Pomegranate & Superfruit products including Acai, Mangosteen, Blueberry, Goji, Kiwi & more. Enjoying longstanding relationships with top growers, and a cutting edge research and development program, Stiebs has the experience, knowledge, and commitment to deliver our clients the finest pomegranate and other Superfruit industrial ingredients on the market.

A leading producer of stevia derived, highpurity Rebaudioside-A (Reb-A), with a vertically integrated supply chain operating globally. SGF markets natural sweeteners to food and beverage companies, and provides formulation assistance with its line of sweeteners. we have formulated no sugar added ice creams, cookies, candy, chocolate, yogurt, fruit drinks, teas and reduced sugar colas.

The Drink Ink offers a premium line of custom labeled beverages such as energy drinks, energy shots, colas and RTD coffees. You not only have the chance to advertise or brand your event, company, bar or restaurant but are guaranteed an amazing low price with a no minimum order requirement. The Drink Ink is your one stop shop for all of your beverage needs. We truly value each and every one of our customers.

Organic, Kosher, Private label available

Fair Trade, Kosher, Private label, Export-ready

Private label available

Strive Logistics, LLC

T.H.E.M.

The Liquid Connection

Logistics & warehousing

Stick Pack/Contract Packaging

Consulting & Marketing

Strive Logistics is an industry leading provider of customized domestic and international logistics and supply chain solutions by combining the best practices and resources of a 3PL with an asset based fleet. With a focus on service and technology, Strive offers a comprehensive array of transportation, warehousing, and merchandising services to meet the needs of our clients across all industries.

T.H.E.M.,The Stick Pack Authority.For over a decade, T.H.E.M., in conjunction with Power Packaging, an Exel Company, has helped top marketers extend, revitalize and refine their brands with stick packaging. If you want to do the same, call T.H.E.M., your concept-to-launch resource for stick packaging.

Organic, Kosher, Private label available

TLC is a beverage sales & marketing company focused on the introduction of new brands to the marketplace. TLC specializes in on-premise promotions, distributor relationships and product placement opportunities on all major network TV shows, feature films & movies. Organic, Kosher, Private label available

Kosher, Export-ready

SunOpta Global Organic Ingredients

TandemRain Innovations, Inc.

The NutraSweet Company

Ingredients Private label

Product Development

Ingredients

TandemRain is at the forefront of the exciting new market of functional products that provide a benefit to society using functional ingredients. They are the exclusive marketer of ActivMSM, the only GRASdesignated MSM ingredient available, as well as the Sports Rejuvenation line of functional products.

The NutraSweet Company, headquartered in Chicago, stands alone in its ability to provide customers with a full value portfolio including superior quality products, unrivaled technical, R & D and regulatory support, competitive pricing and an experienced management team.

Private label available

Kosher

Sunrise Arkansas

Teawolf

The Sugar Association

Transit Protection Dunnage

Ingredients Flavors

Associations Associations

Teawolf specializes in novel, healthy ingredients. Tea extracts, flavors and distillates; fruit extracts, flavors and distillates; natural sweeteners; vanilla extracts; innovative blends are our specialty

Trade association representing sugar cane and sugar beet growers and processors. Help increase awareness of the role sugar can play as part of a healthy balanced diet and active lifestyle.

Organic, Kosher, Private label available, Export-ready

Organic, Kosher, Private label available

SunOpta Global Organic Ingredients stands for quality, consistency and service. As a leading manufacturer, importer and exporter, SunOpta Global Organic Ingredients' mission is to provide a broad range of quality, organic industrial food ingredients to the global marketplace while maintaining the integrity of our environment. Organic, Fair Trade, Kosher, Private label available, Export-ready

Sunrise Arkansas manufactures corrugated dunnage for damage prevention during transit. We have been an industry leader since 1981 supplying Fortune 500 companies with load shipping protection. Our products, including airbags; are suitable for rail car, truck, shipping container and any other form of intermodal transit. Organic, Kosher, Private label available

82.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09


ThirstMonger.com

Vegetable Juices, Inc.

Whitfield Foods

Online Seller

Ingredients

Contract Packing & Bottling

ThirstMonger.com strives to be the online authority for niche and nostalgic beverage sales. Our goal is to help beverage manufacturers sell their products and deliver them directly to consumers in the continental United States. From newcomers to regional brands, ThirstMonger.com can help every beverage manufacturer grow their brand.

During our 80-year history, Vegetable Juices, Inc. has researched and utilized the best technology available for processing product as close to fresh as possible. Our latest breakthrough innovation, ACT Advanced Concentrate TechnologyTM, employs a proprietary cold-concentrationTM processing method to preserve nutrients, top notes and clean flavor.

Organic, Kosher, Private label available

Organic, Kosher

Organic, Kosher, Private label available, Woman-owned

TMG Packaging Inc.

Veriplas Containers

WILD Flavors, Inc.

Packaging & labels

Packaging & labels

TMG Packaging Inc. is a leading converter & supplier of flexible packaging materials. We specializes in shrink labels, laminated films in rolls and premade pouches and other flexible materials needs in every industry. Our factory & headquarter is located in suburbs of South Korea and we have 3 locations of manufacturing facility. Our press is a roto-gravure press and has capability of up to 11 color print job.

Veriplas Containers makes PET bottles for the bottled water and beverage industry. We have a great selection of stock moulds and can also take care of your custom projects. Pre-labeling services available. We can make your container using a percentage of recycled PET content.

Flavors Ingredients, Product Development

Organic, Kosher, Private label available

Export-ready

For a century, Whitfield Foods has manufactured, packaged, warehoused, and distributed food products for America. During this time we have earned a reputation as a dependable and capable food manufacturer who is focused on efficiency and quality.

WILD Flavors, Inc. delivers innovative flavor, health & wellness ingredients, natural & artificial color, OnlySweet™ Stevia Extracts, and ingredient system & process technology solutions to the beverage industry. WILD’s turn-key approach with customers begins with an idea and finishes by delivering a winning product through commercialization production. Organic, Kosher

US Beverage Manufacturing

Virginia Dare

World Tea Expo

Private label

Ingredients

Conferences & shows

US Beverage Manufacturing offers a turn-key solution for a new beverage concept or an already existing formula. We have the capability of filling aluminum cans, glass bottles, plastic (PET) bottles, and ohter containers. We specialize in smaller product runs. Our production facilities can pack cold filled, pasteurized, retort, or hot filled and aseptic products. US Beverage Manufacturing is here to help bring your beverage concepts to reality.

VIRGINIA DARE is a manufacturer of quality Tea flavors and concentrates, Vanilla, and a uniquely varied line of fruit and sweet flavors (both liquid and dry) for a broad spectrum of beverages. These include both natural and artificial flavors for carbonated and non-carbonated products, for premix, post-mix, diluted juice beverages, smoothies, granitas, and flavored water.

World Tea Expo is the only B2B event dedicated to specialty tea; it’s the three days each year when participants determine trends, optimize product lines, increase their knowledge and network with peers. Next show: June 11 -13, 2010, Las Vegas. Co-located with Natural MarketPlace.

Organic, Kosher, Private label available, Exportready, Woman-owned

Organic, Fair Trade, Kosher, Export-ready

Organic, Fair Trade, Kosher, Private label available, Export-ready

Varni Brothers Corp./7up Modesto

Whatman, Part of GE Healthcare

Zenith International, Ltd

Contract Packing & Bottling

Laboratory

Consulting & Marketing

Varni Brothers 7up Bottling Company in Modesto, California is a state of the art beverage facility that has one of the most versatile size and packaging line-ups in the United States. The production capability consists of two bottling lines (carbonated and still) and two canning lines (187ml, 8oz, 8.4oz, 12oz, 16oz, 24oz).

Whatman, Part of GE Healthcare, is the world's leading developer of high-end laboratory separation products. Whatman can provide complete solutions to your laboratory needs from simple filtration to high end membranes. For technical expertise in the industry, choose Whatman.

Kosher, Private label available, Export-ready

Organic, Kosher, Private label available

Investment Banking Services for the Global Beverage Industry, including:Market IntelligenceManagement ConsultingMerger & Acquisitions, Growth CapitalBusiness Valuations Organic, Kosher, Private label available

NOVEMBER–DECEMBER.09.BEVERAGESPECTRUM.83


COMPANY CONTACT INFORMATION COMPANY NAME

CONTACT NAME

ADDRESS

CITY

A. Holliday & Company, Inc.

Christine Renken

4141 Yonge Street, Suite 301

Toronto

STATE

ZIP CODE

PHONE NUMBER

WEBSITE

ON

M2P 2A8

416-225-2217

www.teacoff.com

Action Pak Inc.

Ira Smith

2550 Pearl Buck Road; P.O. Box 557

Bristol

PA

19007

215-785-4548

www.actionpakinc.com

Agilex Flavors & Fragrances, Inc.

Summer Shedarowich

30322 Via Experanza, Suite 400

Rancho Santa Margarita

CA

92688

949-635-1000

www.agilexfandf.com

Alcrea Health

Anthony Wasson

600 Boyce Road

Pittsburgh

PA

15205

866-4ACLREA

www.alcrea-health.com

Alix Technologies, Inc.

Gregory Drew

1270 Champion Circle

Carrolton

TX

75006

201-719-7405

www.alixtech.com

Allen Flavors, Inc.

Joe Moran

220 St. Nicholas Ave.

South Plainfield

NJ

07080

908-561-5995

www.allenflavors.com

AMCO Products Company

Kevin J. Ridgley

501 Phoenix

Fort Smith

AR

72903

800-643-2510

www.amcoprod.com

Amcor PET Packaging

Jeff DeLiberty

10521 South M-52

Manchester

MI

48158

734-428-4761

www.amcor.com

Anton Paar USA

Joe Harris

Arthur's Fresh Co. LTD.

10215 Timber Ridge Drive

Ashland

VA

23005

804-550-1051

www.anton-paar.com

21 Coronet Road

Etobicoke

ON

M8Z 2L8

416-233-6888

www.arhursjuice.com

ATC Group

Taylor Samuel

3235 Industry Drive, Suite C

N Charleston

SC

29418

800-905-4768

www.atcgroup.net

Atlas Copco Compressors LLC

Paul Humphreys

1800 Overview Drive

Rock Hill

SC

29730

803-817-7200

www.atlascopco.us

Bartek Ingredients Inc.

Raffaele Brancato

421 Seaman Street

Stoney Creek

ON

L8E 3J4

905-662-3292

www.bartek.ca

BASF Corp

Nutrition Ingredients, N.A.

100 Campus Drive

Florham Park

NJ

07932

800-527-9881

www.nutrition.basf.com

BENEO-Palatinit, Inc.

Debra Bryant

2740 Route 10, Suite 205

Morris Plains

NJ

07950

973-539-6644

www.beneo-palatinit.com

Bett-A-Way

Lisa Delgado

110 Sylvania Place

South Plainfield

NJ

07080

800-795-7255

www.BettAWay.com

Beverage House, Inc.

Robbin McCool

400 High Point Road, Suite 100

Cartersville

GA

30120

888-367-8327

www.beveragehouse.com

Big World Beverages

Ned Becker

PO Box 7864; 1720 Brooks Ave., Suite A

Missoula

MT

59807

406-546-2858

www.bigworldbevs.com

Bioenergy Life Science, Inc.

Kathy Lund

13840 Johnson St NE

Minneapolis

MN

55304

763-746-3933

www.bioenergy.com

Blue Pacific Flavors, Inc.

Donald Wilkes

1354 South Marion Court

City of Industry

CA

91745

626-934-0099

www.bluepacificflavors.com

Caffe Del Mar

Paul Taparauskas

1221 Via Mil Cumbres

Solana Beach

CA

92075

858-481-1112

www.caffedelmar.com

Campbell Consulting Group, Inc.

Judy Campbell

19001 NW Squirrel Tail Loop

Bend

OR

97701

541-389-9531

www.campbellconsulting.com

Cargill

Colleen Ness

15407 McGinty Rd W MS 110

Wayzata

MN

55391

952-742-2327

www.cargill.com/food/health

Castle Co-Packers

Michelle Shorto-Dugan

204B Schreiber Industrial Park

New Kensington

PA

15068

724-339-4040

www.castlecopackers.com

Century Foods International

Bob Olson

400 Century Court

Sparta

WI

54656

608-366-2290

www.centuryfoods.com

Chemi Nutra

Julie Montzka

4463 White Bear Pkwy, Suite 105

White Bear Lake

MN

55110

651-407-0400

www.cheminutra.com

Chiquita

Mark Armstrong

250 East Fifth Street

Cincinnati

OH

45202

503-581-8505

www.ChiquitaFI.com

Ciranda

Jenelle Ludwig

221 Vine Street

Hudson

WI

54016

715-386-1737

www.ciranda.com

Citrofrut

Eugenio Garza

col. Centro

Monterrey, NL

MX

64000

+52 81 8389 4222

www.citrofrut.com.mx

Citromax Flavors Inc.

Denise DeLaney-Reed

444 Washington Avenue

Carlstadt

NJ

07072

201-933-8405

www.citromaxflavors.com

Citrus and Allied Essences, Ltd.

Richard Pisano Jr.

3000 Marcus Ave, Suite 3E11

Lake Success

NY

11042

516-354-1200

www.citrusandallied.com

Closure Systems International

John Grainda

6625 Network Way, Suite 200

Indianapolis

IN

46278

317-390-5000

csiclosures.com

Cognis Nutrition & Health

Scott Backman

5325 S. 9th Avenue

LaGrange

IL

60525

708-579-6188

www.cognis.com

Communikay Graphics

Becky Krantz

1109 Hwy 35 Bypass; PO Box 2347

Alvin

TX

77512

281-331-1966

www.communikay.com

Container and Pooling Solutions (CAPS)

Drew Merrill

12866 Richfield Court

Livonia

MI

48150

888-873-2277

www.UseCAPS.com

Corbi Plastics, LLC

Teresa Dodd

609 Burton Boulevard

Deforest

WI

53532

608-846-2422

www.corbiplastics.com

Creative Refrigeration Devices

Tom Meehan

810 1st St. So.

Hopkins

MN

55343

800-666-1449

CRDrefrigeration.com

Creekside Springs, LLC

Chuck Wozniak

667 Merchant Street

Ambridge

PA

15003

724-266-9000

www.creeksidesprings.com

84.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09


COMPANY NAME

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEBSITE

Cyvex Nutrition

Matt Phillips

1851 Kaiser Ave

Irvine

CA

92614

949-622-9030

www.cyvex.com

Danisco USA, Inc.

Tracy Mosteller

Dex-O-Tex by Crossfield Products Corp.

4 New Century Parkway

New Century

KS

66031

913-764-8100

www.danisco.com

3000 E. Harcourt Street

Rancho Dominguez

CA

90221

310-886-9100

www.dexotex.com

Diversapack, LLC.

Ed Riguardi

100 Wood Avenue South, Suite 109

Iselin

NJ

08830

732-494-1000

www.Diversapack.com

Dohler-Milne Aseptic LLC

D. Scott Eckman

100 Illinois Street, Suite 200

Saint Charles

IL

60174

630-797-2053

www.doehler-milne.com

DS Waters of America, Inc.

Lauren Smith

5660 New Northside Drive, Suite 500

Atlanta

GA

30328

678-486-3512

www.water.com www.nurserywater.com

DSM Nutritional Products

Gary Howe

45 Waterview Blvd.

Parsippany

NJ

07054

Earthfruits

Kevin Busby

10855 South River Front Parkway

South Jordan

UT

84095

801-208-1083

www.earthfruits.com

www.pourontheprofits.com

English Mountain Spring Water Company

John Burleson

3161 Highway 411

Dandridge

TN

37725

865-509-7007

www.englishmountainh2o.com

Finlay Tea Solution U.S. Inc.

J. Patrick O'Keefe

23 Vreeland Road, Suite 106

Florham Park

NJ

07932

973-539-8030

www.finlayusa.com

First Flavor, Inc.

Jay Minkoff

146 Montgomery Avenue, Suite 100

Bala Cynwyd

PA

19004

610-785-1325

www.FirstFlavor.com

Flavor Systems International, Inc.

Linda Weeks

9950 Commerce Park Dr.

Cincinnati

OH

45246

888-498-2783

www.flavorsystems.com

Florida Products, S.A.

Cristobal Jenkins

P.O.Box 3580-1000

San Jose

CR

FrieslandCampina Domo

Sarah Staley

8770 West Bryn Mawr, Suite 1423

Chicago

IL

60631

506-2508-8585 773-714-4959

Future Perfect Worldwide, Inc.

Michael Grayson Levine

3315 Berkmar Drive

Charlottesville

VA

22901

434-220-1000

Gear'N Up

Bill Houlihan

8201 Shaffer Parkway, Suite A

Littleton

CO

80127

877-626-9494

Givaudan

Eric Spenske

1199 Edison Drive

Cincinnati

OH

45216

800-892-1199

www.givaudan.com

Glanbia Nutritionals

Eric Borchardt

5927 Geiger Court

Carlsbad

CA

92008

760-438-0089

www.glanbianutritionals.com

www.vivinalgos.com

www. gear-n-up.com

GNT USA, Inc.

Jeannette O'Brien

660 White Plains Road

Tarrytown

NY

10591

914-524-0600

www.gntusa.com

Golden 100 Beverage Solutions

David Lee

1600 Essex Ave

Deland

FL

32724

386-734-0113

www.golden100.com

GTC Nutrition

John Musselman

523 Park Point Drive, Suite 300

Golden

CO

80401

303-216-2489

www.gtcnutrition.com

Haelssen & Lyon North America Corp

Andrew Mckay

17 Battery Place, Suite 1307

New York

NY

10004

908-766-0440

www.Haelssen-Lyon.com

Hammer Packaging

Lou Iovoli

PO Box 22678

Rochester

NY

14692

585-424-3880

www.hammerpackaging.com

HealthyBrandBuilders

James S Tonkin

7559 E. Woodshire Cove

Scottsdale

AZ

85258

480-596-6360

www.healthybrandbuilders.com

6455 City West Parkway

Eden Prairie

MN

55344

800-328-3271

www.highjump.com

Hunter Amenities Int'l Ltd.

Tobias Schmalz

1205 Corporate Dr.

Burlington

ON

N2P 2M2

800-668-1484

www.hunteramenities.com

Innophos, Inc.

Amr Shaheed

HighJump Software

Innovative Food Processors (IFP,inc.) Innovative Labeling Solutions

Sean Gallagher

259 Prospect Plains Rd - A

Cranbury

NJ

08512

609-495-2495

www.innophos.com

2125 Airport Drive

Faribault

MN

55021

800-997-4437

www.ifpinc.biz

4000 Hamilton Middletown Rd

Hamilton

OH

45011

888-860-2457

www.ilslabels.com

iTi Tropicals Inc

Don Giampetro

30 Gordon Avenue

Lawrenceville

NJ

08648

609-987-0550

www.ititropicals.com

JK Sucralose, Inc.

Elvis

131 Fieldcrest Ave., Suite B

Edison

NJ

08837

908-947-8645

www.jksucralose.com

Karlville Development Group

Raul Matos

1111 Brickell Bay Drive, Suite 512

Miami

FL

33131

305-533-1051

www.karlville.com

Kyowa Hakko USA

Karen E. Todd

767 Third Ave., 19th Floor

New York

NY

10017

212-319-5353

www.kyowa-usa.com

LANXESS Corporation

Riaz Musaheb

111 RIDC Park West Drive

Pittsburgh

PA

15275

412-809-3784

www.velcorin.com

Logopak Corporation

William Faulkner

PO Box 433, 310 Marlboro Street

Keene

NH

03431

603-283-0304

www.logopakcorp.com

Lonza Inc.

Thomas Brancato

90 Boroline Road

Allendale

NJ

07401

800-365-8324

www.lonzanutrition.com

NOVEMBER–DECEMBER.09.BEVERAGESPECTRUM.85


COMPANY CONTACT INFORMATION (continued) COMPANY NAME

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEBSITE

Martin Bauer Inc.

Gary G. Vorsheim

300 Harmon Meadow Blvd., Suite 300

Secaucus

NJ

07094

201-659-3100

www.martin-bauer-group.us

Matsutani America, Inc.

Yutaka Miyamoto

500 Park Blvd., Suite 1240

Itasca

IL

60143

630-250-8720

www.fibersol2.com www.mclean-design.com

McLean Design, Inc.

Mike Prone

1401 North Broadway, Suite 220

Walnut Creek

CA

94596

925- 944-9500

Mooreganics - A.M. Todd

Domenick Luccarelli

6047 Sutton Place

Hamilton

OH

45011

543-881-7145

MTC Industries, Inc.

Jeni Jaques

41 Mercedes Way, Unit 21

Edgewood

NY

11717

631-274-4818

www.mtcindustries.com

MTL Technologies Inc.

Marcel Lavigne

7880 Industriel

Chambly

QC

J3L4X3

888-685-9959

www.mtltechnologies.com

Nature's Way Purewater

Joseph Lapchak

164 Commerce Road

Pittston

PA

18640

570-655-7755

www.natureswaywater.net

Nordon/Cooler Solutions

Joe Moffett

1 Cabot Boulevard East

Langhorne

PA

19047

800-544-0400

www.nordoninc.com

NSF International

Chris Dunn

789 N. Dixboro Road

Ann Arbor

MI

48105

734-827-5684

www.nsf.org/beverages

Nutritional Product International, Inc.

Brian Gould

301 W. Atlantic Ave., Suite 7-8

Delray Beach

FL

33444

561-544-0719

www.nutricompany.com

NVE Pharmaceuticals

Walter Orcutt

15 Whitehall Road

Andover

NJ

07821

973-786-7868

www.nveusa.com

OhYeah! Nutrition

Jonathan Fay

5400 WT Harris Blvd

Charlotte

NC

28269

704-948-4345

www.issresearch.com

OSF FLAVORS

Bill Yaeger

40 Baker Hollow Rd

Windsor

CT

06095

425-822-2182

www.osfflavors.com

Osio International

Rick Whipple

2550 E Cerritos Ave

Anaheim

CA

92806

714-935-9700

www.osiopack.com

P. L. THOMAS

Paula Nurnberger

119 Headquarters Plaza

Morristown

NJ

07960

973-984-0900

www.plthomas.com

Parkside Beverage

Cydney Whitmoyer

PO Box 210; Rt 61 & Wall Street, Suite LL3

Leesport

PA

19533

610-916-2439

www.parksidebeverage.com

Partnership Capital Growth

Brent Knudsen

1 Embarcadero Center, Suite 3810

San Francisco

CA

94111

415-705-8008

www.pcg-advisors.com

Performance Packaging of Nevada

Marina Pang

6430 Medical Center Street, Suite 102

Las Vegas

NV

89148

702-240-3457

www.performance-packaging.com

Pharmachem

Gregory Drew

265 Harrison Avenue

Kearny

NJ

07030

201-719-7405

www.pharmachemlabs.com

Phoenix Packaging

Joel B Miller

847 McCaffrey

Montreal

QC

H4T 1N3

514-487-6660

www.phoenixpackaging.com

Planet Green Bottle Corp.

Stephen Fairfield

246 Matheson Boulevard East

Mississagua

ON

L4Z 1X1

905-502-7226

www.planetgreenbottle.com

Poster Printers

Elie Blitman

1940 Utica Avenue

Brooklyn

NY

11234

718-451-1790

www.theposterprinters.com

Power Brands

Marty Brown

8350 Wilshire Blvd, Suite 200

Beverly Hills

CA

90211

800-730-9445

www.powerbrands.us

Premium Ingredients International

Mary Labriola

285 E. Fullerton Avenue

Carol Stream

IL

60188

630-868-0300

www.premiumingredients.com

Printpack Inc.

Barbara Drillings

70 Schmitt Blvd

Farmingdale,

NY

11735

516-935-3965

www.printpack.com

Prism Visual Software, Inc.

Lynn Keating

1 Sagamore Hill Dr

Port Washington

NY

11050

516-944-5920

www.prismvs.com

PURAC America, Inc

Eva Dratwa

Quofore Racks Incorporated

William Schiffman

111 Barclay Boulevard, Suite 100

Lincolnshire

IL

60069

847-634-6330

www.purac.com

3355 Lenox Road, Suite 1000

Atlanta

GA

30325

404-365-7700

www.quofore.com

7684 St. Andrews Ave

San Diego

CA

92154

619-301-7971

www.racksinc.com

Ransom Group

Tim Ransom

3674 Canada Road

Lakeland

TN

38002

901-383 1200

www.Ransomgroup.com

RealTime IT Services

Franklyn Gutierrez

845 Third Ave., 6th Floor

New York

NY

10022

646-290-5183

www.beverp.com

Rexam Closures

Tim Hodgden

1899 N. Wilkinson Way

Perrysburg

OH

43551

800-537-0178

www.rexam.com/closures

RFI Ingredients

Drew Luce

300 Corporate Drive, Suite 14

Blauvelt

NY

10913

845-358-8600

www.rfiingredients.com

Rich Nature Labs

Richard Zhang

9700 Harbour Place, Suite 128

Mukilteo

WA

98275

425-493-1885

www.richnature.com

Robbie

Penny Sweeney

10810 Mid America Ave.

Lenexa

KS

66219

913-492-3400

www.robbieflexibles.com

Robertet Flavors Inc.

Tim Bauer

10 Colonial Drive

Piscataway

NJ

08854

732-981-8300

www.robertet.com

Scalewatcher N.A.

Pam McDowell

345 Lincoln Street

Oxford

PA

19363

610-932-6888

www.scalewatcher.com

Scholle Packaging

Peter Messacar

200 W. North Ave.

Northlake

IL

60164

708-562-7290

www.scholle.com

Sensient Flavors LLC

Kimberly Carson

5600 West Raymond Street

Indianapolis

IN

46241

800-445-0073

www.sensientflavors.com

Sensus, LLC

Dan Wampler

7255 Hamilton Enterprise Park Drive

Hamilton

OH

45011

513-892-7100

www.sensusflavors.com

86.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09


COMPANY NAME

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEBSITE

SG Beverage Solutions Inc.

Tom Shuman

2801 NW 55th Court, 7W

Ft Lauderdale

FL

33309

800-882-6693

www.sgbeveragesolutions.com

Sherwin-Williams

John Durig

101 Prospect Ave

Cleveland

OH

44115

800-524-5979

sherwin-williams.com/protective

SignTrak, LLC

Denis Clark

2943 Riverside Drive

Cincinnati

OH

45226

513-936-4032

TrackMySigns.com

Silesia Flavors

Paul Harrison

5250 Prairie Stone Parkway

Hoffman Estates

IL

60192

513-919-6119

www.silesia.com

SleeveCo, Inc.

Jyl Gryder

103 Lumpkin Campground Rd. North

Dawsonville

GA

30534

706-216-3110

www.sleeveco.com

Smyth Companies, Inc

Sean A. Mortensen

1201 27th Ave NW

Austin

MN

55912

507-434-5909

www.smythco.com

Source One Packaging, LLC

Richard

20 Commerce Drive

Hauppauge

NY

11788

866-612-1740

www.sourceonepackagingllc.com

Sovereign Flavors, Inc.

David Ames

4020 W. Chandler Ave

Santa Ana

CA

92704

714-437-1997

www.sovereignflavors.com

St. Onge Company

Paul Spohn

1400 Williams Road

York

PA

17402

717-505-8010

www.stonge.com

Stainless Foundry & Engineering, Inc

Eugene Nickel

5110 N. 35th Street

Milwaukee

WI

53209

800-776-3584

www.stainlessfoundry.com

StarPet Inc.

Hussam Awad

801 Pineview Road

Asheboro

NC

27203

336-672-0101

www.indoramapolymers.com

Stauber Performance Ingredients, Inc.

Shirley Rozeboom

4120 N. Palm Street

Fullerton

CA

92835

714-441-3979

www.stauberusa.com

Stiebs

Brad Miller

11767 Road 27 1/2

Madera

CA

93637

559-661-0031

www.stiebs.com

Strive Logistics, LLC

Jeff Gershman

3008 N. Lincoln Avenue

Chicago

IL

60657

773-342-5780

www.strivelogistics.com

SunOpta Global Organic Ingredients

Angela Yadon

335 Spreckels Drive, Suite B

Aptos

CA

95003

831-685-6506

www.sunopta.com/fruit/ oi.aspx?id=1852

Sunrise Arkansas

Mike Smith

400 Airlane Drive

Benton

AR

72015

800-264-5411

WWW.SUNRISEARKANSAS.COM

Sweet Green Fields, LLC

Mike Quin

11 Bellwether Way, Suite 305

Bellingham

WA

98225

360-483-4555

www.sweetgreenfields.com

T.H.E.M.

Christine Campbell

5 H Stow Road

Marlton

NJ

08053

856-988-8436

www.them.net

TandemRain Innovations, Inc.

Tim Hammond

1000 W 8th St

Vancouver

WA

98660

360-597-1600

www.sportsrejuvenation.com

Teawolf

Greg Robertson

75 Kingsland Ave

Clifton

NJ

07014

914-844-4116

www.teawolf.com

The Drink Ink

Chris Stone

1181 Grier Dr., Suite B

Las Vegas

NV

89119

800-364-6483

www.thedrinkink.com

The Liquid Connection

Dave Andrea

4500 S. Lakeshore, Suite 595

Tempe

AZ

85282

602-738-1274

www.theliquidconnection.com

The NutraSweet Company

Brad Meyers

222 Merchandise Mart Plaza, Suite 936

Chicago

IL

60654

312-873-5000

www.nutrasweet.com

The Sugar Association

Andy Briscoe

1300 L Street, NW, Suite 1001

Washington

DC

20005

202-785-1122

www.sugar.org

ThirstMonger.com

Dave Banas

1000 Gamma Drive, Suite 500

Pittsburgh

PA

15238

412-968-1035

www.thirstmonger.com

TMG Packaging Inc.

John Song

11152 Brooktrail Court

Riverside

CA

92505

951-509-0700

www.tmgpkg.com

US Beverage Manufacturing

Peter

PO Box 4458

San Luis Obispo

CA

93403

661-834-3569

www.usbeveragemanufacturing.com

Varni Brothers Corporation/ 7up Modesto

Anthony Varni

400 Hosmer Ave

Modesto

CA

95351

209-521-1777

www.noahs7up.com

Vegetable Juices, Inc.

Barry Horne

7400 S. Narragansett

Bedford Park

IL

60638

708-924-9500

www.vegetablejuices.com

Veriplas Containers

Speed Stodghill

6600 Geyer Springs Rd.

Little Rock

AR

72209

800-919-3329

veriplas.com

Virginia Dare

Anton Angelich

882 Third Avenue

Brooklyn

NY

11232

718-788-1776

www.virginiadare.com

Whatman, Part of GE Healthcare

Rishi Gobardhan

800 Centennial Avenue

Piscataway

NJ

08855

732-885-6557

www.whatman.com

Whitfield Foods

Joe Friday

1101 North Court Street

Montgomery

AL

36104

334-263-2541

www.alagasyrup.com

WILD Flavors, Inc.

Donna Hansee

1261 Pacific Avenue

Erlanger

KY

41018

888-WILD-FLAVORS

www.wildflavors.com

World Tea Expo

Kim Jage

5125 W Oquendo Rd., Suite 16

Las Vegas

NV

89141

702-253-1893

www.worldteaexpo.com/bevnet

Zenith International, Ltd

Ross Colbert

20 Old Kings Hwy

Darien

CT

06820

203-202-2068

www.zenithinternational.com

NOVEMBER–DECEMBER.09.BEVERAGESPECTRUM.87


PROMOTIONS, EVENTS, AND SPECIALS FOR THE INDUSTRY

PROMO PARADE Stella goes to the Cirque-us

Your Beer. Your Label.

Stella Artois announced a two-year partnership with Cirque du Soleil. The partnership provides Stella Artois with signage at performances and rights to use Cirque du Soleil logos and images in local advertising and point-of-sale marketing in cities prior to and during performance runs of the touring shows KOOZA and OVO.

Newcastle Brown Ale will launch its ‘Your Beer. Your Label.’ customized label and contest program in February. The brand will create destinations at retail locations where consumers will have the opportunity to create customized Newcastle labels. They will also be able to showcase them in Newcastle Brown Ale’s online gallery. At the end of the program, the top designs will be celebrated at local Newcastle Brown Ale events. Newcastle will communicate the program at retail through POS materials including 3-D pole toppers and unique display enhancers. The brand will deliver customizable bottle label stickers in specially marked 12-packs. Visitors to newcastlebrown.com/yourlabel will be greeted with a promotional

landing page where they can design and print their own labels. The site will also invite them to submit their designs to the Newcastle gallery for the label design contest. At the end of the program, winning designs will be selected and revealed in an online exhibition.

Venom Energy drink announced that it has signed a multi-year sponsorship with Andretti Autosport to continue as primary sponsor of the #26 car driven by Marco Andretti. Venom Energy will activate the partnership with in-store merchandising, consumer sweepstakes and retail appearances.

iJones iPhone and iPod Touch users can now order customized Jones Soda bottles directly from their hand-held Apple devices. Jones’ iPhone application, available for free through the iTunes store, enables users to put their photos on Jones Soda labels and place an order anytime, anywhere. The application allows users to choose from 15 Jones Soda flavors and order up to 10 cases in 6-packs or 12 packs. Users can upload a photo from their device’s camera or use an existing photo. They can also write their own text for the labels.

88.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09

IMAGE COURTESY OF MARCOANDRETTI.COM

Vroom-vroom Venom


16.9Woz

NO BLE AVAILA

14oINzG

COM Y R JANUA 0 1 20

1122 ©2009 BSN® These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

For more information on how to help your business Finish First™, call our Director of Sales, Eric Tomko at 1-877-631-9924 or visit Syntha6RTD.com

Answers For Every Body


PROMO PARADE

PROMOTIONS, EVENTS, AND SPECIALS FOR THE INDUSTRY

Heineken hosts hip-hop tour

[yellow tail] open for anything

Heineken’s Red Star Soul 2009 hip-hop and R&B event visited nine U.S. cities ending in Miami. The invitation-only shows featured Ludacris, T-Pain, N.E.R.D., Big Boi, Wale, Mickey Factz and Melanie Fiona. The event also featured DJs Don Cannon, Clark Kent, DJ Mos, DJ Jus Ske, Mick Boogie, D-Nice, Jazzy Jeff and Biz Markie. The invitation-only concerts allowed lucky fans ages 21 and older to see their favorite performers in VIP club settings. Fans can access additional material at Heinekenredstarsoul.com.

[yellow tail] wine launched a multimedia campaign entitled “Open for Anything” on the weekend of October 24th that will air throughout the holiday season. The broadcast spots, created by the BurnsGroup (New York), were directed by Tarsem, winner of the Cannes Best Director award. The first commercial, entitled “Tragedy,” depicts a couple lamenting a spilled bottled of [yellow tail] wine through overthe-top operatic dialogue. However, the “tragedy” is averted when the man triumphantly reveals “We have more!” A second execution, entitled “Swirl,” shows a romantic meeting that occurs when [yellow tail] wine magically swirls from a woman’s glass into a man’s empty glass nearby. Moments later, the couple is married. Planned spending for the campaign for national television, online, and in-store is $7 million.

Hint partners with Disney HINT Inc. announced its fifth Disney feature film tie-in with a program tied to The Princess and the Frog. The animated tale hit theaters Dec. 11, 2009, and HINT created a special version of its Blackberry flavor that appeared on shelves one month earlier. The bottle features characters from the Disney film and is available at select grocery stores and retailers. HINT also conducted an online promotion at www.drinkhint.com, where consumers entered for a chance to win free tickets to the movie from November 11th through December 28th. One winner was announced each day and rewarded with two tickets to see the film at their local theatre.

90.BEVERAGESPECTRUM.NOVEMBER–DECEMBER.09


Jim Koch stands behind every Samuel Adams beer you serve.

For the last 25 years, Jim Koch has focused on one thing - Samuel Adams beer. He’s still obsessed. From tasting a sample from every batch, to hand selecting the hops each year in Bavaria, Samuel Adams Boston Lager ® always has to meet his standards.

© 2009 THE BOSTON BEER COMPANY, BOSTON, MA.

Beverage Spectrum Nov-Dec 2009  

The Nov-Dec 2009 issue of Beverage Spectrum Magazine.