BevNET Magazine November/December 2021

Page 56

Oat milk continues to expand, but there’s hope yet for the cows By Martín Caballero 56 BEVNET MAGAZINE – NOVEMBER/DECEMBER MAY/JUNE 2021 2021

Ever since the COVID-19 pandemic began to tighten its grip in early 2020, the world has been searching for the so-called “new normal.” And for both traditional dairy and plant-based milk makers, those conditions may look quite different. For brands and entrepreneurs seeking to tap into the plant-based beverage movement, “normal,” in terms of category growth, looks better than ever: milk represents


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