PROMO PARADE
Actor Clive Owen Partners with Campari on Short Film Series Campari, Italy’s iconic bittersweet red aperitif, has unveiled the Campari Red Diaries, a holistic evolution to the famed, annual Campari Calendar. A departure from its classic calendar format of photographic stills, Campari Red Diaries is a series of short films that showcases how “every cocktail tells a story.”
The series celebrates cocktails as a powerful vehicle for expression, and shines a light on what inspires bartenders to share their craft. The lead story in the series, Killer in Red, is a short film starring Golden Globewinning actor Clive Owen and written and directed by Paolo Sorrentino, the Ital-
ian internationally-renowned award-winning director most recently known for his work on the highly anticipated HBO series “The Young Pope.” Set in a luxurious bar, the noir film captures Clive Owen’s transformation from ordinary man to notorious bartender of the early 1980s, as he recounts the story be-
hind the creation of a cocktail called “Killer in Red.” The film jumps between the past and present, using original costumes from the 1980s and a cast of more than 170 people to portray the era’s energy and style. The project can be viewed exclusively on Campari’s YouTube channel.
5-hour ENERGY Shots Enters eSports with Detroit Renegades Sponsorship Living Essentials, LLC, the makers of 5-hour ENERGY shots, announced the company’s sponsorship of the Detroit Renegades, North America’s premier multi-gaming eSports organization. As a key com-
ponent of the sponsorship, The Detroit Renegades’ new Overwatch playing team, which made its debut at the Winter Premier Tournament where they won their first four rounds, is branded “The
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Detroit Renegades 5-hour ENERGY Overwatch Team.” Owned by NBA power forward and video game enthusiast Jonas Jerebko, The Detroit Renegades features professional eSports players
and teams in Counter-Strike: Global Offensive, Call of Duty, Super Smash Brothers, and Overwatch. This is Living Essentials’ first eSports sponsorship using the 5-hour ENERGY brand.