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PROMO PARADE

Actor Clive Owen Partners with Campari on Short Film Series Campari, Italy’s iconic bittersweet red aperitif, has unveiled the Campari Red Diaries, a holistic evolution to the famed, annual Campari Calendar. A departure from its classic calendar format of photographic stills, Campari Red Diaries is a series of short films that showcases how “every cocktail tells a story.”

The series celebrates cocktails as a powerful vehicle for expression, and shines a light on what inspires bartenders to share their craft. The lead story in the series, Killer in Red, is a short film starring Golden Globewinning actor Clive Owen and written and directed by Paolo Sorrentino, the Ital-

ian internationally-renowned award-winning director most recently known for his work on the highly anticipated HBO series “The Young Pope.” Set in a luxurious bar, the noir film captures Clive Owen’s transformation from ordinary man to notorious bartender of the early 1980s, as he recounts the story be-

hind the creation of a cocktail called “Killer in Red.” The film jumps between the past and present, using original costumes from the 1980s and a cast of more than 170 people to portray the era’s energy and style. The project can be viewed exclusively on Campari’s YouTube channel.

5-hour ENERGY Shots Enters eSports with Detroit Renegades Sponsorship Living Essentials, LLC, the makers of 5-hour ENERGY shots, announced the company’s sponsorship of the Detroit Renegades, North America’s premier multi-gaming eSports organization. As a key com-

ponent of the sponsorship, The Detroit Renegades’ new Overwatch playing team, which made its debut at the Winter Premier Tournament where they won their first four rounds, is branded “The

66 BEVNET MAGAZINE – JANUARY/FEBRUARY 2017

Detroit Renegades 5-hour ENERGY Overwatch Team.” Owned by NBA power forward and video game enthusiast Jonas Jerebko, The Detroit Renegades features professional eSports players

and teams in Counter-Strike: Global Offensive, Call of Duty, Super Smash Brothers, and Overwatch. This is Living Essentials’ first eSports sponsorship using the 5-hour ENERGY brand.

BevNET Magazine January/February 2017  

The Jan/Feb 2017 issue of BevNET Magazine. Volume 15/No. 1

BevNET Magazine January/February 2017  

The Jan/Feb 2017 issue of BevNET Magazine. Volume 15/No. 1