drinks and has a unique take on the RTD format. The brand’s 12 oz. bottle comes with matcha powder included in the cap; when twisted, the cap releases the ground green tea into water. Matcha Now comes in two SKUs – Lightly Sweet and 100% Pure – and launched nationally in Sprouts last year. It retails at $3.49 per bottle. Like Fogdog, Secret Squirrel is also targeting cold brew tea and coffee with the launch of two new products. The company, which markets a line of high pressure processed (HPP) cold brew coffee, debuted its Rwanda Black Tea and Sencha Green Tea at the Fancy Food Show. Packaged in 12 oz. bottles, the new teas come a few months after Secret Squirrel’s acquisition by Pure Steeps, a subsidiary of tea conglomerate Harris Freeman. Pure Steeps recently acquired the brand Kombucha Wonder Drink and will soon
berry, blueberry/acai, and mango/acerola varieties. According to Harmless Harvest CEO Giannella Alvarez, the new beverages make use of parts of the coconut that were not being used in the brand’s coconut water line, blending coconut meat with active probiotic cultures. Dahlicious Lassi, a maker of Indianstyle probiotic yogurt drinks, launched a new line of organic almond milk kefir The dairy-free beverages a packaged in 24 oz. bottles and contain 6g of protein and 15 billion probiotics, per one cup serving. The line comes in mango, vanilla, and strawberry varieties. Tartly is a new line of sparkling fruit shrub drinks that the company promotes as a healthy alternative to soda. Made with carbonated water, fruit juice, apple cider vinegar and cane sugar, Tartly cofounder Diana Tran Wang described the
contains the egg white from five eggs and is sweetened with 9g of sugar. The drinks contain no cholesterol or fat and are shelf-stable for up to three weeks. Los Angeles-based cold-pressed juice company Juice Served Here debuted three new juices at the show. Pearl Punch mixes chia with cucumber, strawberry, grape, papaya, and pearl powder; Chia Greens contains cucumber, chia seed, green apple, spinach, lime, aloe and vegan probiotics; The Cali, contains orange, grapefruit, pomegranate, silica, and tangerine oil. Two macadamia milk companies continue to make headway in the dairy alternative category. Australia-based Milkadamia introduced its Latte Da barista formula at the show. The company, which launched 18 months ago, sources nuts from its own plantations. Meanwhile, in the U.S., Royal Hawaiian is working
add a third, as-yet unannounced brand to the portfolio, according to vice president of R&D and operations Sai Chaluvadi.
drinks as “kombucha light.” The drinks come in 12 oz. bottles and are available in three flavors: Lime Mint, Blueberry Lemon, Ginger Pear. Tartly is soon launching a 40-pack option.
on a packaging change to highlight the differences between its sweetened and unsweetened products. Suja has added two new varieties to its line of drinking vinegars. The cold-pressed juice company introduced Grapefruit Jalapeno and Lemongrass Lime, each of which are made with a coconut vinegar base. The former is sold exclusively at Target and is part of the retailer’s “Made to Matter” program, while the latter is only available at Whole Foods stores
Functional Options Continue To Grow The Winter Fancy Food Show also offered up a raft of exhibitors playing across categories and launching new functional drinks. Harmless Harvest premiered its new line of Harmless Coconut Probiotics beverages, which come in original, straw-
More New Products At The Show Eggurt is a “cultured egg white” beverage that promotes 16g of protein per 8 oz. bottle. Based on a Japanese recipe, Eggurt is made with egg whites that undergo lactic acid fermentation. Each bottle
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