LinkedIn Research for Recruiters
Authentic profiles-
First thing a candidate sees and reflects what it’s like to work for Bentley. Include a professional profile picture, a banner related to Bentley, short but engaging headline that explains your job role- e.g.; ‘Finding great talent to fuel our team’.
Make sure everything is up to date on your profile, e.g., job title, you don’t want to be mistaken for a scam recruiter.
Keep your profile updated with recent posts to do with Bentley/ things you have gotten involved with, don’t only post about job openings. Use featured posts to highlight most important posts. This will attract candidates. Verify your employment at Bentley on LinkedIn to show candidates that you are a real employee.
Upgrade your profile summary, by sharing who you are talent are more likely to engage and apply. Could use these questions as a guideline: What do you do professionally? Why do you do what you do? What’s unique about you or what Bentley can offer candidates? What do you want candidates to do after reading your summary?
Posting-
9am on Tuesdays and Wednesdays are the best times to post on LinkedIn, weekends are typically the worst times to post in terms of engagement. Anytime within 9am-2pm is best to make a post.
Optimize keywords in job postings, if you use keywords in the job posting, those with the same keywords mentioned in their skills on their profile will show up and help you match with the best candidates.
Post/repost employee advocacy stories/success stories about employees working at Bentley to show candidates other people’s experiences, encourage all employees to share these posts to help with awareness and reach.
InMail tips
Length over timing
Use conversational greetings like ‘hey’ or ‘hello’ rather than formal ‘greetings’ etc.
Use grateful closings like ‘thank you’ for more responses.
Reference a former common employer to increase chances by 27%
Job Descriptions/Posting tips
Be clear and concise to get better candidates and more engagement
Job descriptions fuel the algorithms avoid acronyms, abbreviations, eg, (Industrial Placement over IP).
Avoid gender coded words