AI-SPECIALISED DESIGN SERVICES
BUSINESS REPORT 2023
BELPANHAPICK SOK
102650708
SEMESTER 2 2023
FUTURE
THE
OF
SWINBURNE UNIVERSITY OF TECHNOLOGY
Bacholer of interior architecture (BH-DESTINA)
Belpanhapick Sok (102650708)
DIA30003 Interior Architecture Entrepreneurship and Opportunity
Assignment 2: Business report draft
Semester 2
All Rights Reserved
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Declaration of Originallity and Copyright
Unless specifically, correctly, and accurately referenced indicated above, the publication and all other material in this publication is the original creation of the designer submitting this assignment as part of their coursework. While every effort has been made to ensure the accuracy, the publisher does not, in any circumstances accept any responsibility for error or submission.
CONTENTS
DESIGNER PROFILE: Introduction
INTRODUCTION: Context
SPECULATING THE FUTURE IN 2043: Harman fan
VISIONING 2043: Design practice
VISIONING 2043: The golden circle
VALUE PROPOSITION CANVAS
DEFINING VALUE PROPOSITION: Target clients
POSITIONING
S.W.O.T ANALYSIS
STEEPLE ANALYSIS REFERENCE
DESIGNER PROFILE INTRODUCTION
BELPANHAPICK SOK
With a passion for designing for sustainability and embedding innovative designs with nature, Bel is a 4th-year interior architecture student, hoping to help revolutionize how the industry works by using Ai specialized design services.
By taking an interest in learning about Ai and its full potential, She is set to taking design with Ai technology to the next level pushing the designing boundaries and exploring the possibilities that Ai can provide to bring her imagination to reality.
She envisioned a future where buildings will have less impact on nature by creating net-zero energy buildings that blend seamlessly with modern technology and nature, a building where both human craftsmanship and nature lean toward each other to create a beautiful and timeless design with minimal impact.
INTRODUCTION CONTEXT
AI’s specialized design is a human approach to innovating with Ai and machine learning. As AIv has grown increasingly into everyday services, Designers have slowly embedded Ai into designing as it has tremendously helped speed up the process of designing by analyzing the given context and improving adjustments based on that data while suggesting a variety of options for designing. Designers can select a variety of options from analyzing user data to making prototypes for visual exploration before any adjustment to the final product. It is further speculated that Ai can be a huge asset for interior architecture to maximize sustainability measures and offer a better design method in the future.
24
Fig.1
SPECULATING THE FUTURE IN 2043
HARMAN FAN
In 2028, AI-specialized design services will be known to be a huge assistance to the design industry for concept generation, collaboration, and personalization. The industry will be looking into generating smart designs that are beyond imagination, creating 3D interactive designs, and creating custom design software that provides faster response design feedback to designers. AI will be extending beyond visuals to help with the design industry with immense time saving while creating design projects.
2028
In 2033, AI-specialized design services will be maturing significantly. By serving as a design partner for the design industry, AI will be speculating to offer advanced intelligence design assistance with better design solutions, improving on 3D design interaction, and focusing on designing for sustainability and using less materials consumption. Sustainable design will be approaching the new design era, with minimizing environmental impact as well. Designers and AI creativity will be emerging together, shaping a dynamic and transformative design performance.
2033
In 2038, AI-specialized design services will no longer be a tool; they will be a co-creative partner with the design industry, making a huge impact on the way design works by pushing the boundaries of what is possible. Ai’s creativity has become seamless, offering not just personalized design but also analyzing design mistakes and offering better solutions. The advanced development of AI design will also help in personalized product design for consumers by helping calculate and manage design space, allowing consumers and designers to also interact with designed space in smart design and virtual walkthrough. Sustainability concerns in design will not just be a consideration but a design compulsory by creating a design with minimal impact on the environment.
2038
In 2043, Ai-specialized design services creativity will be able to anticipate and calculate clients’ lifestyles and preferences with accuracy and satisfy customers’ demands. Advanced software designs will allow designers and customers to navigate through 3D virtual spaces providing visual and modifying design space in real-time in both form and function. Sustainable design from AI designs will also be advancing in analyzing materials and energy usage to ensure that every design project will be focusing on net zero design by using less and less materials consumption and is environmentally responsible. Interior architecture and AI design will be harmonious cooperation, transforming living spaces into personalized, sustainable, and designed for environmental concerns.
2043
VISIONING 2043 DESIGN PRACTICE
Our design firm’s vision aims to create a sustainable design practice by using the help of AI design technology. We aim to create a modern and interactive design that focuses on net zero energy consumption and improves the quality of living. By utilizing Ai-specialized design services to offer advanced intelligence design assistance with better design solutions, improving on 3D design interaction, and focusing on designing for sustainability and using fewer materials consumption. We believe that designers and AI can exist together harmoniously to create a better future.
We believe that our existence as an interior architecture design practice should provide innovative and efficient designs for clients by practicing sustainability as a core practice for our firms. By harnessing the power of Ai-specialized designs, we aim to create a future where interior architecture plays a role in creating space that not only inspires but also prioritizes the well-being of our surroundings and our planet.
WHY HOW WHAT
As an interior architecture design firm, we fulfill our mission by using the latest technologies and the potential of AI design for the future. Our aim is to approach the firm using AI technology to integrate ideation with modern and interactive design, personalization, and sustainable design, allowing us to deliver excellent design quality that exceeds our targeted client’s expectations. We continuously learn and adapt to new trends and technology that the market demands, stay on top of AI advancements, and continue developing our design for our audience who have a similar field of interest in our firm.
In our firm, we offer a fast and responsive design to accommodate our client’s envision by using AI technology for concept development. We provide a personalized design space that adapts to the client’s preference following a sustainable design practice and cost-efficient design that minimizes the environmental impact. We provide clients with an interactive 3D design and virtual walkthrough space that allow our clients to interact with the space and make design changes in real time.
VISIONING 2043 THE GOLDEN CIRCLE
Fig.2
PRODUCTS & SERVICES
- Provide sustainable designs
- Designing for the future
- Inventing new way to design
- Less team management and independence in design
- Detailed designs up to industry standard
- 3D renderings and virtual reality design
- Using sustainable materials
- Less materials consumption
VALUE PROPOSITION CANVAS
Value Proposition
- Providing more functional and practical layout design
- Keeping up with current trends and technology
- Resourceful time management
- Digital marketing and catalog
- Faster design response and feedback
- Providing more prototype designs for customers
- Time management efficiency
- Higher-quality rendering projects
- Ability to provide various types of design selection
- Final outcome exceeds the customer’s expectation
- Providing customers an easier way to understand their project design
GAIN CREATORS GAIN PAIN
CUSTOMER’S JOB PAIN RELIVERS
- Having knowledge of the design industry up to standard
- Experienced designing team
- Team category that specializes in various parts of the designing process
- Latest design software up to industry standard
- Understanding trends and targeting the right audience
- Access to materials and resources
- Strong network-based clients
- Difficulty in budget management
- Ineffective communication between designers and customers
- Inexperience in the design aspect of the industry
- Difficulty in creating concept and idea execution
- Keeping up to date with trends and technology
- Consulting with experienced design teams
- Promoting firm online
- New collaborations with other design firms and people
Customer Segment
DEFINING VALUE PROPOSITION
TARGET CLIENTS
The selected target clients for interior design with Ai-specialized design service will be focussing on both individuals and businesses. Individual consumers will be considered the primary target for my design firms as there are higher demands amongst projects or renovations for their property. Business clients will be considered as a secondary target for the practice as this establishment will be focussing on bigger designing projects and designing for public spaces which will be what we leading toward in the future.
My firm will be focussing on providing sustainability, efficiency, and diversity in design. I believe in working with clients effectively to ensure that the outcome is functional and practical with the best customer service possible. To achieve this, it is essential to set a clear firm vision for the company to successfully target the right audience. My firm is willing to go above and beyond by providing data analysis and outstanding design projects that we have established to give clients envision and trust in their desired projects when choosing the company.
Fig.3
Fig.4
In the year 2043, I would like my business to be recognized for its excellent service and its unique design. By providing excellent service in delivering products for my customer that exceeded their expectation. This entails listening and delivering the exact or as close idea they have in mind while also taking into consideration design constraints. I want my customers to acknowledge my design services and their potential for sustainability by creating modern and interactive designs that follow the form and function of the design.
On top of this, I will also begin designing instances in the AI designing services from now as a hobby. By doing so I will have an understanding of the upcoming design technologies, and then as the AI grows into the future, so will my skills. With this, I will have a fundamental understanding of what works and what doesn’t when designing and creating these instances inside the AI-specialized design services.
- Outstanding knowledge in designing skills that is up to date with designing industry standard
S- Ability to use design software that is currently up to design standard
- Excellent communication skills, easily establish connections with clients
Strength
- Experienced in designing form and virtual design
- Committed to design for nature and sustainability, environmental impact is the first priority
Weakness
Opportunity
W- Prefer working remotely and individually
- No budget constraints
- Difficulty in bringing creative design ideas that suit client’s requirement
- Desings are too broad and unrestricted
Threat
- Access to new design technologies, using AI to assist in design progress
O- Ability to learn to adapt to new design trends
- Ability to keep learning and studying new technologies while keeping up with design standards
- Gaining connections with peers and colleagues to improvise in designing insight
- New to the design industry
T- Inexperience
- A lot of competitors in the fields
- Some design industry have not yet acknowledge Ai into designing fileds
POSITIONING S.W.O.T ANALYSIS
Fig.5
STEEPLE ANALYSIS SOCIAL
- AI is currently emerging in the trends and is a hot debate topic among designers
- There is speculation that Ai will be replacing designer jobs in the near future
- AI is still a new technology that a majority of people were not unaware of
- Some people have shown uninterested in AI design as it provides unrealistic design
- AI is currently being used in major design categories such as Art, Writing, AI rendering, photography, architecture, and interior design
- Provides quick rendering time
- Provide a variety of design options to choose from
- Generating 3D models, bringing design to reality following design fundamental
ENVIRONMENTAL
TECHNOLOGICAL ECONOMIC
- AI could be using a part to analyze the surrounding environment before designing a building. Rhino program is an AI-based program that helped calculate the site analysis for buildings to provide sustainability and less environmental impact
- Faster rendering time, helps designers and customers envision their projects
- Can calculate material consumption for the design projects
- Provide better time management and get projects done faster
- Very beneficial in calculating materials and energy consumptions for building, easier for budget management and adjustment
- Essential for designers and clients to set their target budget and make easier adjustments to designs
Fig.6
REFERENCE
Fig.(1). The sphere kingdom by Antarix Fox.[Image]. Retrieved from: https:// www.pinterest.com/pin/1900024836459135/
Fig.(2). Living room view from Mars by Geethu Mohan Das.[Image]. Retrieved from: https://www.pinterest.com/pin/633387440696464/
Fig.(3). Greenery infusion botanical design by Kashir Munir.[Image]. Retrieved from: https://www.pinterest.com/pin/873768765189369048/
Fig.(4). Sculpture of a bonfire by William Wells.[Image]. Retrieved from: https:// www.pinterest.com/pin/873768765189369048/
Fig.(5). Dining room view from Mars by Geethu Mohan Das.[Image]. Retrieved from: https://www.pinterest.com/pin/70437487747721/
Fig.(6). Seamless harmony design innovative resort by Walls.[Image]. Retrieved from: https://www.pinterest.com/pin/1078049229532650949/
