Carolina De Alba Portfolio

carolina de alba. PORTFOLIO

FEELING: A TOUCH OF ART pg.1

THE TELL-TALE HEART pg.19

Publication design inspired by Museo del Prado’s initiative. All the components are done with braille and it is a perfect combination between aesthetics and functionality.

Book jacket design for Edgar Allan Poe’s “The Tell-Tale Heart”. The jacket’s main illustration was carved in a linoleum plate, and it captures the feeling of the main character of the story.

ARABELLA pg.7

Hot chocolate packaging set for a modern brand that emphasizes shape, form and elegance. The design is simple and plays more with the way color is arranged.

LINEAGE BRANDING pg.23

Branding design for Lineage, a concept for a store that focuses on blending cultures from a person’s own ascendancy into pieces of furniture.

MUGA WINE pg.11

Advertising and packaging design for Rioja’s Muga wine. The execution emphasized the brand’s keen attention to details the consumer is not even aware of.

TLATOANI pg. 31

Packaging design for a fictitious Mexican cafe. The design fully embraces Aztec culture, starting with the business’ name, “Tlatoani (ruler)”, which is a Náhuatl word.

U.S. TRIBUNE WEBSITE pg.15

content.

SHAWN MENDES pg.35

Website design for an imaginary newspaper. The purpose of this website was to create a site that served its communication purpose without being overloaded with information.

Album design for Shawn Mendes’ third album. This project focuses on bringing the warmth and delicacy of the songs into visual aesthetics.

feeling: a touch of art.

This project includthe different elements of a museum exhibition for visually impaired people. Inspired by the Museo del Prado’s initiative, I decided to create a design that would be visually interesting and functional for all audiences. The braille and illustrations are done by hand with special 3D paint, and the design is limited to black and white in order to not have color be a defining element to the work itself. The book and brochure are translated to Spanish and they follow the guidelines of the National Braille Association.

TYPEFACES

Primary: Ratio Modern

Secondary: Baskerville URW

COMPONENTS

Exhibition Book

Spanish Exhibition Brochure

English Exhibition Brochure

Official Exhibition Poster

Three Souvenir Posters

Souvenir Pillow & Gift Bag

Exhibition Website

Packaging design for a fabricated Swiss chocolatier named Arabella. The image of the company is modern, clean and elegant. Mimicking the logo design, all the packaging elements play with geometric angles and diagonal lines. This packaging set contains the design for the box, four chocolate bars with its chocolate wrap, a box of marshmallows, and a cocoa powder box. The color palette reflects the tender process of chocolate making and the flavors of each product.

TYPEFACES

Primary: Mr. Eaves Sans

Secondary: Georgia

COMPONENTS

Logo Desi

Chocolate Bars’ Boxes

Chocolate Wraps

Cocoa Box

Marshmallow Box

muga wine.

Packaging design for Rioja’s Muga wine. A combination of tradition and modernity, Muga has a keen attention to detail when it comes to the refinement of their wines and it is portrayed in the delicate line work illustrations of the bottles and boxes. The brand always goes the extra mile for their consumers and only the attentive ones notice; therefore, the color palette includes metallic colors and white on white with a lot of detail that is only noticeable to those who pay close attention.

TYPEFACES

Primary: Escrow

Secondary: Proxima Nova

COMPONENTS

Three Wine Bottles Wine Boxes

Ad Series

u.s. tribune.

Designed and coded fully responsive website using Bootstrap, CSS, JavaScript and HTML for a fictitious newspaper. Looking at different online newspapers for reference, I noticed that they all had extensive amount of information with no room for it to breathe. The goal was to create an innovating menu that will cover the homepage in order to make it more compelling for people to look into each different section. Each page is simplified with a bigger visual focus.

TYPEFACES

Primary: Essonnes

Secondary: Neutraface

COMPONENTS

the tell-tale heart.

Book jacket design for Edgar Allan Poe’s “The Tell-Tale Heart”. The main illustration is meant to represent my interpretation of the leading character’s struggle towards the end of the story. The illustration was carved on a linoleum block and the typographic treatment emphasizes the beat of a heart by the way one reads each word on a different line. The color palette remained black and white to keep true to the traditional style and look of linocut printing.

TYPEFACES

Primary: Mrs. Eaves

Secondary: Skolar Sans Latin

COMPONENTS

Book Jacket

Packaging Box

Linoleum Block

lineage branding.

Complete branding project for Lineage, a business concept created by Renee Johnson. Her project celebrates passed ancestors through a store that offers custom furniture, home accessories, assistance in DNA background research, and provides library resources for client’s needs. The image of the brand emphasizes the connection to our roots with elongated, thin strokes. The color palette was chosen to reflect a level of affordable sophistication and the warmth that should come from family.

TYPEFACES

Primary: Quasimoda

Secondary: Le Monde Livre

COMPONENTS

Logo Design

Business Cards

Stationary

Brand Guidelines Booklet

FAMILY NOT FORGOTTEN.

A business that understands the importance of being cognizant to family history and helping relatives commemorate their ancestors. We celebrate passed ancestors through a store that offers custom furniture, home accessories, assistance in DNA background research, and library resources for client’s needs. The store’s process explores the client’s ancestral DNA background from both the maternal and paternal line, culture, family photos, oral traditions, and any heirlooms that the client may have to create the design. As a result of the store, each person will gain a graspable understanding of their family and themselves while creating a custom designed item for the family to pass down to future generations.

Quasimoda

Quasimoda is the primary typeface of the brand. It is used for body copy as well as for the slogan. The point size should never be smaller than 8pt and there should only be tracking when All Caps are being used.

Le Monde Livre

Le Monde Livre is the secondary typeface of the brand. It is used for titles and prices. The point size should never be smaller than 9pt, never to be used with any tracking and on body copy, and always italicized.

LOGO VARIATIONS & APPLICATIONS

& APPLICATIONS

“ ”

Contributing insight to family history can help bring an understanding to a person's characteristics, genetic health conditions, historical understanding, and admiration for passed tribulations deriving from family members.

Renee Johnson CHIEF EXECUTIVE OFFICER

tlatoani.

Packaging design for a Mexican pastry store. Tlatoani is envisioned as a business that is built on the values and tradition of authentic ancient Mexican culture. The work embraces Aztec culture and its name is taken from Nahuatl, which means “ruler”. The illustrations in the packaging are Aztec’s imagery and Gods. Instead of keeping a traditional color palette that could be found in codices, there was a liberty to make the hues richer and brighter to bring lightheartedness and the fun side to the brand.

TYPEFACES

Primary: Skolar Sans Condensed

Secondary: Skolar Sans Latin

COMPONENTS

Logo Design

To-go bags

Coffee cups

Redesigned artwork for Shawn Mendes' third album. The concept was based on representing the same feeling from the music into the artwork. The guitar is the most prominent instrument on the album and there is a reference to it within the illustrations. The presence of an acoustic sound unifies and establishes the style of the album and, therefore, the design approach. The illustrations created for the project were intended to create a balance through the combination of two aspects: simplicity and feeling.

TYPEFACES

Primary: Aktiv Grotesk

Secondary: Gill Sans Nova

COMPONENTS

Outside Packaging

Record Sleeve

Record Label Design

Lyric Book