Iconic Magazine Volume 20

EDITOR-IN-CHIEF

Jen Szpigiel

ART DIRECTOR + GRAPHIC DESIGNER

Lo Galloway

PRODUCTION MANAGER

Whitney Radacina

ADVERTISING SALES MANAGER

Jessica Klassen

Iconic magazine is published in house by Becoming Iconic. No part of this publication may be copied or reproduced with the written consent of the publisher.

PRINTED IN TORONTO, CANADA.

nocking on our door ws coming soon for d it.

u to soak in this thick e. Bring it with you to while sipping your in the sun or at the kids splash. This is o savor. ng here. It matters to

43 SHARVIN KESHAVARZNIA

Dynamic

CHANDLER J. ESQ

The

DE OLIVEIRA

Blossoming

Revolutionizing

SUMMER MOCKTAILS

Embrace 'Hot

Summer

SUMMER

Vibrant

On the Cover

Becca Luna is a globally renowned Web Designer who's worked with some of the biggest names in the coaching world and now serves as a mentor to more than 9000+ creatives from around the world. Becca draws her creativity from her background in design to renovate homes, design million-dollar campaigns for her and her team, and helps others scale their businesses with her tried-and-true methodologies.

Nicki Brianne

CONTRIBUTOR

Nicki Brianne has founded and grown an eight-figure spa

with over 30 employees for the last 16 years. She is motivated by her own mentors and the success she sees in her team and clients. She’s known for her wealth of business know-how and always refining processes to run her business better. When she’s not scaling her brick and mortar business and coaching practice, you can find Nicki loving and doting on her three sons and husband.

Chandler J. Esq

The sought-after attorney, intellectual property educator, CONTRIBUTOR

and visionary behind Lethal Legal. What if your brand wasn’t just a superficial layer of your business, but the most lucrative asset you have available to you as an entrepreneur? Chandler is a fierce intellectual property attorney and educator for businesses looking to leverage their brand to build an empire of wealth, recognition, and industry dominance.

As the visionary behind the cut-throat law firm, Lethal Legal, Chandler helps entrepreneurs and creators eliminate confusion around protecting their brand so they can boldly stake a claim for the legacy they want to leave behind. Yes, Chandler is the go-to expert for safeguarding your intellectual property. But she is also a passionate advocate of entrepreneurs “breaking out of the box” in order to bring their vision to life.

Business is a battlefield. And Chandler is here to help you become a high-caliber CEO by learning to navigate the legal side of entrepreneurship with unshakeable confidence (& a rock-solid legal backbone).

Sharvin Kesh

Sis not only a seasoned real estate investor and coach but also, a devoted husband and father to his two children. His unwavering dedication to his family serves as the driving force behind his mission to create a lifestyle of abundance and security for them. Alongside his commitment to his family, Sharvin has a deep passion for mentoring others who aspire to build a similar lifestyle for their loved ones Whether it's achieving financial security, facilitating travel opportunities, ensuring a safe future, or establishing generational wealth, Sharvin is driven to empower individuals to realise their dreams and create a legacy for their families.

harvin Kesh, the driving force behind Sharvin Kesh Co.,

CONTRIBUTOR

Christine Labate

CONTRIBUTOR

Christine is a Fractional CFO and Business Finance Coach

to 6 and 7 figure entrepreneurs, and the founder of Good Measure Finance. Through strategic analysis, planning and forecasting, Christine helps ambitious growth driven entrepreneurs decode their numbers, ditch finance overwhelm and activate authority with their finances, so they can maximize profits, cash flow, and keep more of the money they make as they scale

Dianne Pascoa

In the opening act of her life, Dianne was a woman deeply

entrenched in the corporate world. For twenty-five years, she specialized in process design and architecture, overseeing large-scale transformational projects and developing expertise in leadership and client-centric excellence.

At a crucial juncture in her life, she made a deliberate decision to embrace a new vision and embark on a transformative journey. Today, Dianne focuses on designing spaces that inspire individuals to cultivate lives and homes they truly adore, moving away from designing processes to nurturing environments that foster creativity and personal fulfillment.

CONTRIBUTOR

Becky

De Oliveira

CONTRIBUTOR

Becky eats, sleeps, and dreams in a world of flowers.

With over 20 years in the industry, flowers are what she knows. "From the moment I first held a flower, I knew I would be a florist. I grew up surrounded by nature in a small town. My mother is an avid gardener who always encouraged me to make bouquets and pick from her garden. Growing up so close to nature has nurtured a part of me that eventually encapsulated what I wanted to do when I grew up! I always knew it was flowers From my years of watering annuals at a greenhouse to delivering flowers, managing shops, and teaching classes this has always been who I am. Flowers are what I know." When she's not at the market hand-picking fresh blooms, she’s designing an event with her B+B team.

Ipray that my soul is saturated with the vibrancy of summer ’ s warmth, and this golden radiance that surrounds me inspires a renewal of my inspiration and vitality. I recognize the present moment is a priceless gift, not to be taken for granted, but to be savored with deep appreciation With sincere gratitude, I receive the bounty that nature has to offer and absorb this season ’ s spirit of abundance.

I gratefully receive expanded vision and ask for the light of awareness to shine on any falsely perceived limits that hold me back from life’s fullness. Every aspect of my life is interconnected, shaping me into who I am meant to be. I acknowledge that I was created to be multi-dimensional with the capacity to hold space for all people entrusted in my care. I know that this summer will be the culmination of everything I have been yearning to experience, filled with lasting family memories and professional milestones.

As I operate in the fullness of my authentic, heart-centered aspirations, I ask that my eyes be opened to opportunities to give generously. Please grant me wisdom to balance all areas of my life with grace and compassion.

I honor the desires placed on my heart, and I move forward filled with purpose and glorious possibility

And so it is.

Journal

In the invocation, we ask for wisdom to balance quality family time and prioritize self-care, while still pouring enthusiasm into our business. As an entrepreneur, you can enjoy a beautiful balance of scheduling space for your clients while also soaking up gorgeous memories with your family. You were motivated to become an entrepreneur so you could have it all These journal prompts areaguideforestablishingyourplanofaction

Prompts

PLAY Prompts

What memory making moments do I plan to create this summer?

What action steps remain to ensure these magical moments come to fruition?

For example, do you still need to mail invitations or make reservations? List everything that comes to mind. Being organized will ensure you can easily follow through with your plans.

What small change can you make to your schedule to celebrate summer and set it apart from all other seasons? Perhaps serving dinner alfresco or scheduling a few hours in your calendar to lounge by the pool? Make an effort to add a fresh, memorable routine into your summer calendar

WORK Prompts

What extraordinary professional goal can you set this summer that motivates and stretches your vision?

List the first steps you need to take to pursue this goal. How does it feel to be playing in the fullness of your capacity this summer?

What will it look like when this goal comes to fruition? How will you feel? What will you gain from accomplishing this goal?

A globally renowned Web Designer who's worked with some of the biggest names in the world of Coaching and now serves as a mentor to more than 9000+ creatives from around the world.

Becca Luna

TURNING CREATIVES INTO MILLIONAIRES

Becca Luna’s reputation as a web designer is impeccable in

the marketplace. Not only is she a top performer in her field, she also transparently leads other entrepreneurs down the path to building their own thriving web design businesses. She offers her expertise in an organic, beautiful way and is uncommonly generous with the amount of information she shares with her students. Her courses are value-packed and offer turn-key templates, breaking the mould within the world of online classes. True to her authentic teaching and social media style, she recently had a whole-hearted and unreserved conversation with Jen about her beginnings, starting a business, social media trolls, and the gorgeous freedoms of entrepreneurship.

So many business owners lack belief in themselves and outsource information and inner wisdom. Does your strength stem from being raised to tap into self-belief and your inner truth?

I was born on a hippie commune in Northern California and grew up with the belief that society does not know what is best for me. I think that really shaped me to be the intuitive leader of my own life, and I am so grateful for that fundamental belief system that was ingrained in me.

People are always surprised that I forged my own path and dropped out of high school during my junior year. I later attended two terms in community college and then dropped out the day before my final exam in Public Speaking Class because I was so nervous. I had a negative, toxic chip on my shoulder until I discovered the online world. Becoming a virtual assistant allowed me to learn web design and it really set me on my career ’ s trajectory. It expanded my awareness of what was possible and completely changed my entire life I remember being so inspired watching online business owners talk about the money they were making and traveling to Bali. In the beginning that lifestyle felt far away, but I also had the knowing deep in my heart that I could do it. It has been a long journey, and I have taken it day by day.

I did not always see the light at the end of the tunnel I really took it inch by inch, and the light grew brighter.

When I took on that first web design client and charged $1,200, I remember thinking, “I'm rich!” At that time, I had anxiety and needed somatic therapy. When things started to click, not only did web design feel like a career path that I could take, it also felt like an actual life change. I could release the anxiety and began to feel better and better in my body. Obviously, there are times where I am anxious, but for the most part I came out of a dark hole that I did not know I could crawl out of. My first client paid in full. Then I delivered the website and received praise. The client was genuinely excited to pay me. I grew up thinking that money exchange was so hard This re-shifted my dynamic with money, which I think is so beautiful.

How did you progress into creating courses with so much value? Your students can purchase and turnkey their own business Was it a progression or did you go all in?

When I started as a web designer, I had no idea that I would become an educator. It was not on my radar. It really fell in my lap from people watching me grow my web design business and begging, quite literally, for the resources. In 2021 I created my first course, Wealthy Web Designer I included every single template and resource I used in my own business. I really wanted to provide done-for-you templates and resources that I knew worked for me. I feel like within the world of online courses there is so much empty talk. I do not care if someone has my applications and my DM scripts. If it can serve them and help them make money, I want them to have that! I really have tried to pack every single course with tried-and-true resources.

One comment I see often, specifically on the topic of online courses is, “these are such a scam. You can get all the knowledge on YouTube.” Clearly, they are saying that from evidence of their past. I always chuckle to myself when I read these comments. On TikTok, I get a load of hate. I accept it at this point.

As a business mentor I always say, ‘More is More’. When you are asking for more, you are asking for more of everything You cannot just pick and choose When you are asking for more wealth, visibility, and success you are also being entrusted to be able to handle more chiseling to become the leader you need to be for that next evolution I do not want to use the word hate; I am sure they do not hate you Sometimes people just want to be right, and they do not want you to be right No matter what you do, there is no win The only way to win is to not participate How do you deal with that kind of backlash?

Each day I have a new strategy. I am learning as I go, but having core belief in myself and feedback from students is the most important thing. Sometimes, when I have 15 negative comments, my husband will tell me to look at all of my positive testimonials

or go on Instagram and talk to a student that I have helped to change their entire life. Those reminders are so worth it. At the end of the day, I hope the haters can take my course, change their life, and find happiness. I am not going to beat around the bush, there are times this is brutal. If you have massive impact, you are going to have massive hate I have massive hate, but I also have massive love. I have recognition and I get validated. It is a balance. You are not going to be loved by everyone. Just recognizing and realizing that allowed me to start playing at a bigger field. As soon as you get hate, you have made it.

Is it too late for someone to take your course and become an epic web designer? Is the market too saturated?

The short answer is no, never How many times do you go on a local website, and think, this website is trash, or this website was built in 1990 and needs updating. Until there are no more ugly websites online, it is never too late. Businesses are being born every single day and every single one needs a website

One of the biggest methodologies I teach is how to build a website in one day.

I have been able to figure out how to package a website and deliver it in the same day I can teach someone how to do the same for their clients. Exactly as you say, business is always evolving. If we get to a point where everyone has a website, with growth they will need a rebrand As businesses scale you can be there to provide this service.

What would you say to someone who believes they can build a business without a website?

Social media is not a sustainable business model that can thrive through ups and downs. A sustainable business model is about building systems and processes in your business. If these business owners do not have a website, they likely have other issues as well that could also crash and burn. If they are just leveraging Facebook or Instagram and still selling it is because they are riding a wave of popularity. My assumption is that a majority of their clientele will never be able to get the same results that they have It is an old trend I think people are becoming more and more aware of. The high-ticket coaching world is a subject that we could have a whole other conversation about. I would say that choosing to have a website depends on how sustainably you want to build your business What are you trying to build? Is it for the longevity of things? How do you want to grow and expand?

How do these new entrepreneurs entering the web design field stand out amongst the noise? What would be your recommendations for them?

Be boldly yourself. I could scream that from the rooftops. Being bold and authentic is how I have achieved success, and that is exactly how my most successful students are doing it as well. When you go to their Instagram page, you know exactly who they are. It feels like you just walked into their house and are sitting on the couch with them. You know how they believe and how they stand. They feel like a friend of yours now.

With time being the most precious commodity, do you have a big team?

I have a team and we have ebbed and flowed. At one point, I had a very large team but learned as a leader I am better having a smaller, nimble, tight-knit group. I remember doing everything. I jumped in and had to learn how to become a social media manager, do taxes, and create client experiences. I held so many hats and could not wait until I had the freedom to hire someone to alleviate it. Not everything is my zone of genius. I really believe in placing people in their zone of genius and allowing them to thrive so you can remain in your zone of genius Having a team has helped me remain doing what I love and what I am good at. It frees up my time for implementing strategy, creating content, connecting, marketing, and high-level thinking around how we can expand what we are doing. I am incredibly grateful.

Did you hire before you felt ready? Did you wait for success to come and then hire a team, or did you hire a team and then experience success based on those investments and those partnerships?

I would say that I have always leaned more on myself, riding the wave and learning everything I can. I know how to do most things in my business I always felt it was important that I did not just hire people to do things and never learn it myself. Things do

happen, and I wanted to be able to make sure that I could step in and run everything. I leaned more on waiting to hire team members until I needed someone That has always been my angle Now I am learning how to fill roles before I need them. You come to a place of it switching, but it is powerful your first couple of years to grow as much as you can solo or with the smallest team possible. Once you reach a place where you have financial means and resources, you can be a little bit more strategic in timing.

I am ready to expand the playing field and help high-level entrepreneurs create companies that are sustainable and serve the amount of volume I have been able to serve.

What is next for Becca Luna?

I feel like I am in an era of finding myself as a leader. I became a web designer because it landed in my lap, and it gave me permission to segue into what I really wanted. Then the education courses fell in my lap I have ridden the wave This house has really opened my eyes I am going to be here for a while I had a lot of childhood wounds open up while moving into this house. My parents got divorced when I was four, and up until this point, I have moved every one to two years. Moving into this home with my husband, I can imagine walking my kids to the school bus and really growing old here. I am not in a fleeting moment of being young and renting in L.A. I am building my life and that has put a lot of things into perspective. I have tapped into what I want long term.

I would say I am ready for more. In the next year, I would love to start helping people achieve higherlevel accomplishments. One of my core values and beliefs is not talking about money unless it is in direct correlation to what I am selling For example, I never share the amount of my course sales because it is irrelevant to becoming a web designer. People sharing how much they make with a link attached to what they are selling is a huge trend in the online space. If I talk about numbers, it is relevant to making money from web design. Over the years, I have grown a company that has hit insane numbers, but you would not really know that unless you guessed from my house. I am ready to expand the playing field and help high-level entrepreneurs create companies that are sustainable and serve the amount of volume I have been able to serve.

T H E M O S T

CONNECTIONS

nthly by Becoming Iconic, Szpigiel. Jen has a reputation for being profoundly impactful for how she is able to blend vision, transparency and passion while leading and guiding others. Enjoy her personal journal entries through the Jenuine Connection that host perspectives, insights and realizations that are only shared here within Iconic Magazine.

Jenuine Connection.

One of the greatest ways to love the journey is to love every

version of yourself along the way. This is the seed for Becoming Iconic.

I decided a long time ago that I would celebrate the versions of myself that I have been to become who I am today. This translated into the adoration of who I am today knowing that it will lead into who I am tomorrow. It stopped the urgency and started the gratitude. It deepened my commitment to appreciating the now so that I will not bypass this chapter of my life in pursuit of the next.

I have been a lonely young girl who was rewarded for being unnoticeable. This became one of my biggest overcomings in my life. It also gave me an incredible spiritual connection to myself, God and music because I was alone so much. It sparked artistry and contemplation.

I have been a popular and rebellious young adult who also felt uncomfortable in her own skin. I was exposed to the world of underground parties, house music and fashion. I became obsessed with style, expression and beauty that led me to go to school for it This was the seed for my magazine and also the spark for my deepest desire to help women be more confident in themselves.

I have been a young mom who left her thriving corporate career, moved away from her family and friends and lost herself in her role as a stay at home mom. I became an exceptional mom and learned that I don’t need to sacrifice motherhood for my becoming through entrepreneurship The roots to what I teach today about eradicating sacrificial living and also the start to a life I was able to create that has been so generously blessed.

“I

HAVE BEEN RICH AND BROKE. I HAVE BEEN MARRIED AND UNMARRIED. I HAVE BEEN A JET SETTER AND A HERMIT. SO MANY VERSIONS OF MYSELF WITH SO MANY CHAPTERS TO THE BOOK I AM WRITING WITHIN THIS LIFETIME.”

Being able to witness all these versions and identities as perfect and beautiful for what they were has weaved this gorgeous tapestry of my life together so far. It has helped me see that who I am today may change tomorrow so I desire to enjoy this version fully for the experience, thrill, lessons and excitement that it will cultivate. I want to allow myself the freedom to be the fullest expression in the now so I build as many memory making moments as possible.

Imagine if we did more of this for ourselves? The permission and the celebration of this version, within this chapter of our lives and focused on making it as breathtaking as possible? How do you want to remember this version of yourself? You begin to realize that one day you will look back and remember this chapter and you will want to remember it with memories, pride and love. It makes today count and it makes you savour the moment as an integral piece of mosaic within the masterpiece you are creating. You realize it has never been about changing who you are but stacking these versions upon one another to become the fullest expression of yourself. It avoids making a chapter wrong and you begin to see the beauty and relevance of it as a portion of the whole

I can honestly say I love every version of who I have been.

Some were easier than others. Some have stains of grief and pain but those also improved the overall experience of the next chapter. It has all had beauty and shadow like any great love story or movie. It’s the fullness of the story or chapter that keeps you wanting more. I live my life like the greatest Netflix series of our generation. It keeps me so highly intentional and aware I have so much more to say but will leave this here for now so you can contemplate.

Summer playlist

Back on 74

Jungle

Praise Jah in The Moonlight

YGMarley

Electric Feel

MGMT

Passion Fruit

Drake

Needle (feat. Drake)

NickiMinaj

CONTRIB

BUTORS

Meet the heart-led visionaries and industry leaders gracing the pages of Iconic Magazine. Each month, we feature a diverse ensemble of extraordinary men and women who share their insights and wisdom, enriching our magazine with transformative ideas and authentic narratives. Their contributions embody the spirit of innovation and empowerment, resonating deeply with our readers and exemplifying the ethos of Becoming Iconic.

Christine Labate

Written By: Christine Labate | www.goodmeasurefinance.com

Photography By: Laura Benn | www.lauralbenn.com

Imagine a world where “financial literacy” wasn’t just a buzzword , but a catalyst for profound change...

As a Fractional CFO and Business Finance Coach, I've witnessed

time and time again the transformative impact of empowering entrepreneurs with the knowledge and skills to navigate the complexities of their finances. But so many business owners avoid the management of finances in their business. They look the other way, they put it on the back burner, they stay deep in avoidance. Why?

Maybe admitting that even though you ’ re the expert at what you offer, you don’t have all the answers, is a hit to the ego?

Maybe you have a money story from your past that is keeping you in a holding pattern?

Maybe you ’ re just too busy in the front end hustle, to notice that the back end finances are falling apart.

Maybe you identify as being “not a numbers person ” and are always waiting for someone else to tell you if you ’ re doing something wrong.

“Ignorance isn’t always bliss when it comes to the money in your business.”

I know that at the heart of every successful business needs to lay a solid understanding of financial principles. Yet, all too often, entrepreneurs skip this step entirely, and find themselves grappling with financial challenges that could have been avoided.

You might find that making money doesn’t translate to KEEPING money. This is the telltale sign that we need to build financial literacy around you.

From cash flow crises to lower than desirable profits and owner pay, to expenses or taxes taking you by surprise, or misaligned priorities as you scale, the repercussions of financial illiteracy can be far-reaching and detrimental to business growth. And most of all, they can be incredibly frustrating as you continue to work hard to bring in more and more income, only to wonder where it’s going.

“You became an entrepreneur for a reason. To enjoy the sweetness of time freedom, financial freedom, empowerment, the ability to transform your clients lives and make an impact.”

It was not to stay stuck in the loop of unsureness, frustration and lack that you ’ ve created by ignoring your finances.

But what does financial literacy even mean, you might be wondering. You have a bookkeeper, you glance at your profit and loss each month, you review your bank account balance before you make decisions, you know how much you need to earn That’s enough, right? Unfortunately that’s only barely scratching the surface.

Financial literacy means leveraging the data that lies beyond the basics of a profit and loss statement, understanding exactly what all the numbers in your business are telling you and understanding how to utilize them to steer your business to the results you desire.

It’s not about learning to be your own accountant, it means being able to analyze and decipher the metrics that matter to you as business owner. The ability to make informed, data driven, responsible decisions in your business, rather than relying on guesswork and emotional decisions. It’s the fundamental understanding that ALL of the numbers in your business have meaning, and purpose, and should be reviewed regularly.

Ease Sureness Steadiness This is what you ’ ve been craving, and this energy is what understanding your numbers can amplify.

3 ways embracing financial change in your business.

literacy can catalyze profound

change

within your business

Navigating Financial Challenges with Confidence:

Owning a business comes with a certain level of uncertainty. Revenue fluctuations, changes in client behaviours, varying expenses, the need to pivot. A buffet of choices. In the face of uncertainty, a solid foundation in financial literacy empowers you to navigate challenges with confidence. Whether it's understanding cash flow dynamics, interpreting future projections, or evaluating return on investments inside your business, knowing your numbers provides the clarity and insight needed to make strategic decisions that drive your business forward.

Informed Decision Making:

At the core of financial strategy and literacy lies the ability to analyze data, interpret financials, and make informed decisions. Data informed decisions are powerful. They bring accuracy and precision. They help you identify trends and patterns. They help you create measurable outcomes They help you eliminate guesswork and reactivity By equipping yourself with a solid understanding of your finances, you gain the insight needed to steer your business in the right direction.

Growth Opportunities:

Financial literacy isn't just about managing the present; it's about laying the groundwork for future growth and expansion. Armed with a deep understanding of the current financial behaviours and outcomes in your business, we can use this data to better position you to identify growth opportunities, leverage resources, and capitalize on what’s working. This means less spinning your wheels as you scale your business.

So where should you start?

Make the intentional decision to befriend the money in your business.

Shift your mindset to view your finances as an ally, and an anchor to success in your business, rather than a source of stress or confusion. Even if you ’ re “not a numbers person ” . Start to activate mastery and authority.

Stop looking in the wrong places for answers

You might be constantly looking left when you need to look right. A few of the most important fundamentals of financial literacy that I teach to my clients is that revenue is actually not the most important metric of success in your business, that cash flow must be prioritized above all else in order to reach consistent sustainable success, and that you must understand your ROI’s on team, tech and marketing to scale. I also teach that future forecasting and projections are unquestionably the most important part of your financial toolkit as a business owner

Know that you shouldn’t have to do it all alone.

You’re busy enough in your business. As a Fractional CFO and Business Finance Coach, my role is not just to crunch numbers (although that is one of my favourite parts), but to partner with you and empower you with the knowledge and expertise to tackle financial challenges headon. By demystifying complex financial concepts and providing actionable strategy, I help you navigate the financial landscape of your business with confidence and foresight. My mission is to empower entrepreneurs to unlock their full potential and achieve their business goals. I’m here to help you keep more of the money you make.

Dianne PASCOA

Written By: Dianne Pascoa | www.dpdesignstudioplus.ca

By: Carmelina

Photography

Revolutionizing the Modern Home

A Deep Dive into Design Excellence with dp Design Studio+

At dp Design Studio+, our unwavering dedication to design innovation and client relationships shapes every project, guiding us to create exceptional and unparalleled living spaces. In this article, we delve into one of our recent standout projects, an artfully reimagined 1894 Victorian residence interwoven with an eclectic art deco flair. This distinctive endeavor not only captures our penchant for bold and unconventional design but also exemplifies the profound essence of collaboration that defines our approach with our clients and to interior design.

Dianne Pascoa, the esteemed founder and visionary of dp Design Studio+, has cultivated a culture of excellence within the team, emphasizing the exploration of innovative design concepts and the cultivation of profound client connections Her visionary guidance has been instrumental in propelling our studio to reimagine the expertise of crafting personalized living spaces, with a focus on encapsulating the unique essence and way of life of every homeowner. Under her inspiring leadership, dp Design Studio+ has embraced the challenge of transcending conventional design boundaries to deliver extraordinary experiences and establish enduring client partnerships.

Dianne’s philosophy revolves around the fusion of originality and functionality, coupled with an unwavering dedication to understanding and reflecting the distinct preferences and aspirations of each client. This tailored approach not only showcases her commitment to exceptional design but also underscores her belief in the transformative power of living spaces tailored to individual personalities and lifestyles.

At dp Design Studio+, the team is not solely focused on creating visually stunning interiors; rather, they are dedicated to crafting immersive environments that resonate deeply with the inhabitants. This approach, inspired by Dianne’s visionary perspective, ensures that every project is infused with a sense of purpose and storytelling, elevating the standard for design experiences and setting the stage for a new era of personalized, client-centric design

Eccentric Flair

Meets Victorian SOPHISTICATION

Our recent project, a meticulous transformation of a Victorian residence, stands as a testament to our commitment to bold and unconventional design. By infusing the living space with an eclectic art deco flair, we sought to breathe new life into a traditional architectural canvas, reimagining the possibilities of modern living.

Crafting Bespoke Sanctuaries: Tailoring Spaces to Mirror Individuality

At the heart of our design philosophy lies the profound essence of collaboration. By skillfully integrating diverse textures and patterns, interwoven with the homeowner's personal art collection, we meticulously tailored the living space to authentically mirror her individuality and lifestyle. This tailored approach underscores our dedication to crafting sanctuaries that go beyond the ordinary, celebrating the unique essence of each homeowner. .

Seamless Realization of Design Dreams: Holistic Commitment to Excellence

Central to our process is the holistic commitment to managing all facets of the design process. From coordinating trades to overseeing project operations, our dedication to seamless project management highlights our relentless pursuit of materializing our clients' design dreams with unparalleled precision and expertise. Each detail, from concept to final reveal, is intricately woven into our approach, ensuring a captivating and enriching design experience for our clients.

Looking Ahead:

Innovation, Creativity, and Client Relationships A SYMPHONY of

In the realm of design, the pursuit of excellence is not merely a goal but a continuous journey towards originality and ingenuity dp Design Studio+ stands at the forefront of this journey, poised to elevate the boundaries of design excellence through a harmonious blend of artistry and functionality. As the studio reflects upon the artful transformation of the Victorian residence, it sets its sights on a future where every project transcends the ordinary, sculpting spaces that epitomize the depth of personal style and aspirations.

At the heart of the studio's philosophy lies a steadfast dedication to innovation. Innovation is not merely a buzzword but a guiding principle that permeates every aspect of the design process. It is the commitment to pushing the boundaries of creativity, exploring uncharted territories, and embracing cutting-edge technologies to create living spaces that resonate with timeless elegance and modern sensibilities. Each project undertaken by the studio becomes a canvas for dreams realized, where every line, curve, and contour are meticulously crafted to redefine luxury living

Central to Dianne’s vision is the celebration of individuality. In a world where conformity often overshadows uniqueness, dp Design Studio+ takes a bold stance in celebrating the distinctiveness of each client. The studio recognizes that every individual possesses a unique narrative, a story waiting to be told through the language of design.

By fostering a collaborative partnership with clients, the studio breathes life into these narratives, creating bespoke living experiences that not only reflect personal style but also amplify the essence of modern living.

However, the true hallmark of the studio lies in Dianne’s unwavering commitment to nurturing strong client partnerships. Dianne understands that beyond the blueprints and material selections, the essence of a successful project lies in the bond forged between the studio and its clients. The studio's approach goes beyond traditional client-vendor relationships; it is a seamless collaboration where the aspirations and visions of the clients unite with the expertise and artistry of the studio's team. This synergy not only ensures the realization of exceptional design outcomes but also creates enduring relationships built on trust, transparency, and shared passion for design.

As dp Design Studio+ charts a course towards the future, it does so with a resolute focus on elevating design excellence and fostering client partnerships that transcend the ordinary. The studio's commitment to innovation, celebration of individuality, and collaborative spirit embodies a new era of bespoke living experiences, where luxury is not just a matter of opulence but a reflection of personalized artistry and meaningful connections.

NICKI Brianne

Written By: Nicki Brianne

Photography By: Ali Meliah

YOU ARE YOUR OWN SECRET TO Success as a Brick and Mortar Entrepreneur

I believe this to be true: your thoughts become your reality. Take a recent hotel stay I had: I was on vacation with my family, and I experienced, shall we say, less-than-ideal customer service. When we left, I felt pretty disappointed and deflated. But instead of reaching for my phone to write a negative online review, which would only spread my negative thoughts out even further, I looked inward and realized:

I was not behaving or thinking like someone who values impeccable customer service.

I was not clear with my expectations to my travel agent because I was afraid to come across as demanding. I needed to let go of worrying about others’ perceptions when voicing my needs and wants

These thoughts empowered me to move away from a place of victimhood, and into an empowered choice. I contacted the hotel directly. I clearly, calmly communicated my concerns. As a result, I was compensated for two out of three nights. Taking charge and shifting your mindset can make all the difference.

“Mindset is also the cornerstone of becoming a successful entrepreneur. Because let’s face it: running your own business is hard. It takes hussle.”

It can be truly exhausting, taking everything out of you. It’s easy to fall into a passive stance where things are happening to you. But here’s the secret: whenever you find yourself with negative thoughts, rather than reacting to the emotion, you can simply notice what’s happening. From that viewpoint of observing yourself, you have the freedom to make a choice on how to act. You are not your emotions You have the power to observe who you are being in the moment and then guide yourself toward success.

As a brick and mortar entrepreneur, you have unique challenges, and it all starts with who you surround yourself with. Once you have a strong team that is going in the same direction as you are, with the same intentions to match yours, you can focus on how you ’ re presenting to the world You will attract the business you want You can take charge of your life, take charge of the challenges you face. And finally, when you hit a roadblock because it’s inevitable that you will you find opportunities to grow from them.

To build a strong team, you must build a culture that reflects your vision. This starts with actual written agreements that define that vision. Don’t just rely on company policies––you want to provide a “North Star” for everyone to reach toward. Without agreements, we are prone to make assumptions, and that’s where the drama begins. You must start with everyone literally on the same page. As a brick and mortar business owner, it was essential for me to have a solid team I could count on through a divorce, a new marriage, and three (!) pregnancies. Business thrives only when you have a strong team.

“A

strong team

doesn’t just mean having a bunch of high performers.”

In fact, high performers can end up eroding the foundation of your culture. If you find yourself with a high performer who is not acting in line with your vision, you may worry that you can’t find anyone better. That you don’t know anyone else who can do their job You keep them around longer than you should. Meanwhile, they are wreaking havoc on your culture and ultimately, bottom line.

With situations like a difficult team member or unexpected challenges, let these be clues from the universe for you to do some deep introspection. I love the Universal Law of Correspondence, which states, “As above, so below; as within, so without.” This means that whatever is happening in your mind will be reflected in the world around you Rather than lay down and play the victim, you must take responsibility for your own power in every situation. Find your choice.

Let’s go back to that difficult team member. Ask yourself:

Who am I being that is causing my reality to manifest in this way?

Perhaps you ’ re feeling scared or angry about the situation. Your fears and anger will become present in your reality.

You might be afraid if you let them go, you’ll be stuck with too much work. Or you might believe they know more than you do about your business. What beliefs am I holding that contribute to this?

What do I need to release that is reflected in my life this way?

You must release that self-doubt. Those fears. The anger. They are not serving you.

How am I treating myself internally, and how is it mirrored externally?

By showing up for yourself, believing in your integrity, you’ll gain clarity on how to show up for your business. The next steps will become crystal clear.

This kind of introspection, realizing your own power in any given situation, gives you agency in every aspect of your life. It’s what gave me my first steps into sobriety years ago and what keeps me going even in the toughest times of running my own brick and mortar.

Reflecting on my journey as a brick and mortar business owner over the last 16 years, I've learned that my number one tool during tough times is taking time to revisit my past. Only then can I confront those pesky limiting beliefs and heal from the thoughts that hold me back.

Delving into your past isn't always easy. It can be uncomfortable. Inconvenient. And yes, even costly. But it’s also incredibly powerful. I’m not the person I was 25 years ago, not even last year I don’t have to relive the serious troubles of my past by recreating them in my present. Sure, cleaning up your past is tough, but every time you do, I promise you that it gets easier. It becomes second-nature, a trusted tool in your back pocket It’s also incredibly worth it It’s through this growth that you’ll find new heights to climb.

You may have heard the phrase: “You cannot solve a problem from the same consciousness that created it.” We are the source and creators of our lives You have the power, even when things seem to happen to you rather than for you, to shift your thoughts toward growth and success.

I fully believe in the power of always growing and learning And the only way to do that is through failure. It’s when you avoid failure at all costs that you deprive yourself of invaluable lessons and experiences gained from the entrepreneurial journey.

I’ve led my business through some of the toughest years, from covid lockdowns to the 2008 crash to the ever-changing insurance landscape. These challenges sometimes felt insurmountable And yet, these were the times in my business where I began to see the greatest growth. They were when I purchased commercial real estate, signed large commercial leases, launched new streams of business, and managed commercial renovations. Through it all, I’ve become a soughtafter leader entrepreneur. The trick is to always, always grow financially, mentally, spiritually, and emotionally.

So don’t be afraid to look inward before you take action. Get curious about who you surround yourself with Know that you always, always, have a choice in how you show up in the world. And remember that challenges are ultimately your guides to success.

IN FACT, THOSE STRUGGLES, THOSE CHALLENGES YOU’LL INEVITABLY FACE AS AN ENTREPRENEUR, WILL GUIDE YOU TO NEW GROWTH. Itallbegins insideofyou.

Sharvin Keshavarznia

Written By: Sharvin Keshavarznia

Photography By: Ashley Formica

UnleashingWealth Inside the Sharvin Kesh Co.

Wplant a tree was 20 years ago, the second best time is now ” , we love it because the same goes for your real estate investments. Sharvin Kesh, the driving force behind Sharvin Kesh Co, is not only a seasoned real estate investor and coach but also, a devoted husband and father to his two children. His unwavering dedication to his family serves as the driving force behind his mission to create a lifestyle of abundance and security for them. Alongside his commitment to his family, Sharvin has a deep passion for mentoring others who aspire to build a

similar lifestyle for their loved ones Whether it's achieving financial security, facilitating

e love the old saying “The best time to travel opportunities, ensuring a safe future, or establishing generational wealth, Sharvin is driven to empower individuals to realise their dreams and create a legacy for their families. In the world of real estate investing, success relies on more than just buying a property, crossing your fingers and hoping it does ok...it's about understanding and mastering the art of wealth creation through real estate. Sharvin Kesh offers a private mentorship program that's upping the game for aspiring and seasoned investors alike

Born in the vibrant city of Montreal before embarking on a family adventure that spanned three countries Canada, Africa & the US, Sharvin's diverse background shaped his entrepreneurial spirit and fueled his passion for seizing opportunity wherever it may arise. He has owned and currently still owns an array of small businesses from retail, to rentals, to mobile water trailers and even selling slices of pizza straight outta the box, when he was young. These days you can find Sharvin out in his community working his businesses, making new friends and volunteering on committees and boards ~ always with an eye for future development and the goal of making his city the best it can be!

It

all started in 2009. Sharvin bought his first investment property with 3 partners/ friends. Each of them invested $6k to get started.

The different personalities and partners played a key role in the working relationship and Sharvin is forever grateful for the opportunities and lessons that first income property brought. Today that 6k investment has grown into owning a portfolio worth over $16m in real estate After over 20 years in the business of owning, operating, developing and managing many investment properties, it was only natural for Sharvin to open the doors to Sharvin Kesh Co. This business combines his love for his business model, real estate and working with people. When you get on your Deep Dive video meeting with Sharvin, you really feel the magic happen, in real time. Sharvin Kesh Co. isn't just another coaching program it's a customized blueprint. A “HOW TO” experience for unlocking wealth through real estate. With a focus on maximizing income through principle payoff, cash flow, and appreciation, investors will feel empowered to build sustainable wealth for the long term At Sharvin Kesh Co we KNOW investing in real estate is the ONLY industry where investors can truly max out on 3 different income streams, at the same time.

What sets Sharvin Kesh Co. apart is the opportunity to learn from a true industry insider. With over two decades of experience and a proven track record of success, Sharvin Kesh is more than just a coach he's a mentor, guiding investors through the intricacies of real estate investing and sharing his real life trade secrets. Imagine wanting to get started in real estate as an investor and having a confident, back pocket partner, guiding your decisions and helping you understand ALL the possibilities available to you.

Perhaps the most exciting aspect of Sharvin Kesh Co. is its accessibility Whether you ' re a seasoned investor or a newcomer to the world of real estate, Sharvin Kesh Co. welcomes anyone with a willingness to learn and a hunger for success Through personalized coaching and mentorship, Sharvin Kesh Co. ensures that no opportunity is out of reach.

“My wife and I had an awesome meeting with Sharvin, (Great guy!) in which he shared with us the 3 pillars of investing. He explained it in such a way that it made sense to us. He showed us what we needed to get started. Which turns out to be far less than I had originally thought. He showed us different ways of achieving our goals. Ways that real estate agents and banks have never shown us.”

Here’s what one of our most recent clients had to say:

“My wife and I wanted to start investing but had no idea where to start We met with a financial coach who helped us with our finances and suggested investing in index funds His advice and help were great But we also really wanted to invest in real estate Who, where or how do you get help with that?

Sharvin KeshCo apparently! My wife and I had an awesome meeting with Sharvin, (Great guy!) in which he shared with us the 3 pillars of investing He explained it in such a way that it made sense to us He showed us what we needed to get started Which turns out to be far less than I had originally thought He showed us different ways of achieving our goals Ways that real estate agents and banks have never shown us After our meeting with Sharvin, I felt like this dream of investing in real estate aside from our family home, was far more possible He gave us a clear direction forward I went in feeling overwhelmed and left with direction and hope Booking a meeting with SKco was what I believe will be the best money and time invested into this real estate journey So excited!”

~ Darryl H

Our client experience means the world to us. Creating clear, actionable steps and innovative strategies, we empower our clients to navigate the complexities of real estate investing with confidence and clarity. Our commitmtment is equip clients with the knowledge and tools they need to succeed, and ultimately, to turn their investment dreams into reality. Investing in a thorough understanding of your options and crafting a customized plan is perhaps the most significant investment you can make. It's about investing in your future, your peace of mind, and your long-term prosperity.

As Sharvin Kesh Co. continues to expand its reach and empower investors around the globe, one thing is clear: the future of wealth creation lies in real estate. With Sharvin Kesh Co. leading the way, investors have the opportunity to unlock their full potential and build a legacy of success for generations to come

Take the first step with Sharvin Kesh Co., Book your own personalized Deep Dive with Sharvin by filling out our application form.

Chandler J. Esq

Written By: Chandler J Esq

Photography By: Matthew Osborn

Success

The Critical Role of Trademarking in Brand Ownership and Profit

Your brand is one of your most potent weapons, if you use it correctly. It’s the cornerstone of your business, demanding unbreakable protection. Owning your brand isn’t just about having a catchy name or logo it’s about securing your identity, reputation, and the promise you make to your customers This article explores the undeniable power of brand ownership, the catastrophic consequences of not securing a trademark, and the strategic ways to leverage your trademark for maximum profit.

What is a Trademark and Why Does it Matter?

Before we dive into the power of brand ownership and what it can do for you, let’s get clear on what a trademark is and why it’s crucial for your business. A trademark is a symbol, word, phrase, or design that identifies and distinguishes your goods or services from those of others. It’s your brand’s legal armor, protecting your identity against copycat brands. When you trademark your brand, you gain the exclusive right to use the name of your brand in connection with your products or services. This legal protection prevents others from using a name or logo that’s the same or even similar to yours. It does more than just keep copycats at bay–a trademark safeguards your reputation, ensures customer trust, and maintains your brand’s unique presence.

The Power of Brand Ownership Securing

Owning your brand means more than having a memorable logo or catchy slogan It’s about creating a strong, recognizable identity that resonates with your audience and stands the test of time. Here’s why brand ownership is so powerful:

Brand Ownership The power of Identity and Recognition

Your brand is more than just a name or a logo it's your business's public face. It’s what sets you apart from the competition and sticks in the minds of your customers. Iconic brands like Apple, Nike, and Coca-Cola didn’t become household names by accident. They meticulously crafted their identities and protected them fiercely. When you own your brand, you control its narrative and ensure it stands for the quality, reliability, and value you deliver.

Legal Protection

Owning your brand through trademarks is like building a shield of protection around your business. A trademark grants you the exclusive right to use your brand name, warding off copycats and imposters. Without it, anyone can hijack your brand name, leading to customer confusion and a diluted market presence. At Lethal Legal, we ’ ve watched businesses crumble because they didn’t secure their trademarks. Don’t let that be you protect your brand like the legacy it’s intended to be.

Competitive Advantage Asset Value

A well-established brand isn’t just a name it’s a competitive edge. It builds a barrier to entry for new competitors and creates deep customer loyalty. When customers trust your brand, they’ll choose your products or services over others. This trust translates into sustained revenue and market dominance. A strong brand can command higher prices, attract top talent, and forge powerful partnerships Your brand and the value you provide is the ultimate reason your customers keep coming back to you, time and time again.

Brands are valuable assets that can significantly boost your business’s worth. When properly managed and protected, your brand’s value can appreciate over time. This becomes especially evident in mergers and acquisitions, where a strong brand can elevate your business’s market value. Investors and buyers often consider brand strength a critical factor in their decisions Owning a strong brand is like owning prime real estate its value only goes up.

Not Owning Your Brand THE CONSEQUENCES of

Neglecting to secure your brand with a trademark can lead to a cascade of negative consequences that threaten the very foundation of your business. Without proper protection, your brand is vulnerable to misuse, dilution, and legal challenges that can erode your hard-earned reputation. Below are key pitfalls that can undermine your business when you don't take the crucial step of trademarking your brand

Consumer Trust Erosion

Without a trademark, your brand is vulnerable to dilution This happens when others use your brand name, causing consumer confusion and weakening your brand’s identity. Customers might associate negative experiences with your brand due to imposters, eroding your hard-earned reputation. Dilution makes it harder for consumers to distinguish you from the crowd, reducing your overall impact. Plus, who wants someone else capitalizing off of all the hard work you ’ ve put into your brand?

Brand Dilution Legal Disputes

Failing to secure your brand can lead to costly legal disputes. If another entity trademarks your brand name, you could face expensive litigation to reclaim it (IF that’s even possible). These disputes drain resources, time, and energy that could be better spent growing your business. In worst-case scenarios, you might be forced to rebrand entirely, losing years of brand equity and customer trust. Legal battles over brand ownership can be protracted and damaging, both financially and reputationally.

Loss of Competitive Edge

Without trademark protection, your business is at serious risk. Competitors can exploit your brand, diminishing your customer base. Your carefully built reputation can be hijacked, leading to revenue loss and a weakened presence in the industry. The absence of brand ownership allows others to encroach on your territory, making it difficult to maintain your competitive edge This erosion can have long-term repercussions on your business’s growth and sustainability.

Trust is the cornerstone of any successful brand When your brand is not protected, consumer trust is compromised. Customers rely on your brand to deliver consistent quality and value. If they encounter counterfeit products or services bearing your name, their trust erodes. Rebuilding this trust is a monumental task often requiring

Leveraging Your Trademark

Securing your trademark is just the beginning. Once you ’ ve protected your brand, the next step is to maximize its potential. Leveraging your trademark can open doors to new opportunities, enhance your competitive edge, and significantly boost your revenue. Let’s explore the strategic ways you can turn your trademark into a powerful asset for growth and profitability.

Brand Expansion Licensing Opportunities

Once you own your brand, you can confidently expand your product or service offerings. A strong brand allows you to diversify while maintaining customer trust. This diversification can open new revenue streams and broaden your market reach. For example, a successful clothing brand can venture into accessories or lifestyle products under the same brand name, leveraging its established reputation Brand expansion not only increases revenue but also enhances brand visibility and consumer engagement.

Strategic Partnerships Marketing and Branding Loyalty Programs

Brand ownership opens doors to lucrative licensing opportunities. Licensing allows you to extend your brand into new markets without the operational burden. Companies will pay to use your brand name on their products, providing you with a steady stream of passive income. This strategy can exponentially increase your brand’s exposure and market penetration. Licensing agreements also foster collaborations and partnerships that can further elevate your brand’s status Owning a strong brand makes you an attractive partner for other businesses. Strategic partnerships can amplify your brand’s reach and influence. Collaborating with complementary brands can create synergy, resulting in mutually beneficial outcomes. For instance, a high-end electronics brand partnering with a luxury car manufacturer can create a co-branded product that appeals to both customer bases. These partnerships enhance brand perception and create new avenues for growth.

Effective marketing and branding are essential to leveraging your brand ownership. Consistent, targeted marketing campaigns reinforce your brand’s identity and values. Utilize various marketing channels social media, content marketing, influencer partnerships to amplify your brand’s message. Invest in highquality branding materials, from logos and packaging to advertising and promotional content A cohesive branding strategy ensures that your brand remains top-of-mind for consumers. Customer loyalty programs can significantly enhance your brand’s value. Rewarding loyal customers with exclusive benefits fosters a deeper connection to your brand. Loyalty programs not only incentivize repeat purchases but also encourage customers to become brand advocates. Word-of-mouth referrals and positive reviews from loyal customers can drive new business and strengthen your brand’s reputation. Personalized rewards and experiences make customers feel valued, increasing their long-term commitment to your brand.

Brand Storytelling

Storytelling is a powerful tool for building an emotional connection with your audience. Share the journey of your brand its origins, mission, values, and vision Authentic storytelling resonates with consumers, making your brand relatable and memorable. Highlighting the people behind the brand, the challenges overcome, and the impact on the community humanizes your business. Storytelling not only engages customers but also creates brand loyalty and advocacy.

Brand Ownership in Action THE POWER of

The success stories of Nike, Apple, and Coca-Cola highlight

the immense power of brand ownership– however that power isn’t limited to global giants. As a business owner, you too can harness the power of a strong brand to achieve remarkable success.

By securing a trademark, you protect your business name, logo, and identity, ensuring that your hard work and creativity remain yours alone. This protection creates customer trust and loyalty, distinguishing your business in a crowded marketplace.

Imagine your brand becoming a local favorite, with customers recognizing and choosing your products or services over others. Strategic branding can also open doors to partnerships, licensing opportunities, and new revenue streams, allowing your small business to grow and thrive Just like the big players your brand

To wrap things up, here are some practical tips for owning and leveraging your brand:

Register Your Trademark: Don’t delay. Secure your trademark to protect your brand from infringement.

Monitor Your Brand: Keep an eye out for potential infringements and act swiftly to address them.

2 Engage Your Audience: Use storytelling and loyalty programs to build a strong connection with your customers

3. Expand Strategically: Explore licensing and partnerships to grow your brand’s reach and influence.

4 Stay Consistent: Ensure your branding and messaging are consistent across all channels to reinforce your brand’s identity.

The power of brand ownership lies in the ability to control your identity, protect your reputation, and leverage your brand for growth and success. At Lethal Legal, we advocate for proactive brand management, ensuring that your brand is not only protected but also optimized for maximum impact.

By securing your brand, you lay the foundation for longterm success, competitive advantage, and sustained market presence. So, invest in your brand, protect it fiercely, and watch it thrive. Because when it comes to your intellectual property, playing it safe is not an option. Make your brand a force to be reckoned with

Becky De Oliveira

Written By: Becky De Oliveira |

Photography By: Selina Whittiker | Melissa Nezzezon | Danijela Corley

My name is Becky, and I started my flower and events

studio, Blush and Bloom, in my tiny garage 13 years ago. This small beginning grew into a successful business, driven by my passion for floristry and event design.

When I moved to Toronto, I was fortunate to have already spent a decade in the floral industry. This experience, along with the connections I made in my new city, set the stage for my entrepreneurial venture. During my first three years in Toronto, I worked for another florist, which allowed me to build a network of valuable contacts and develop strong relationships with my wedding industry peers These connections were crucial when I decided to start my own business.

The early years of Blush and Bloom were both exciting and challenging. The first three years involved significant personal sacrifice as I chose not to pay myself, instead reinvesting every dollar back into the business. I focused on advertising, participating in wedding shows, and taking advantage of promotional opportunities. Styled shoot collaborations for publications became a key strategy to get our brand recognized These efforts were essential in establishing Blush and Bloom's reputation, helping us secure a solid client base year after year.

Our first summer was a great success, and it quickly became clear that I needed a proper studio space to accommodate the growing demand.

With each passing year, Blush and Bloom expanded, and so did my team Our scale of business grew, as did our client roster In 2016, I launched my passion project and sister brand, Bloom School (www.bloomschool.ca), an education platform for budding florists and hobbyists. Managing two growing businesses was no easy task, and for years I balanced teaching in the off-season with weddings and events during peak season.

In 2018, during the height of my entrepreneurial

journey, we welcomed a new addition to the BB family – my daughter Navigating motherhood alongside my demanding career was a new challenge. I took about two months off after her birth, but my incredible team managed one of our busiest wedding seasons while I was in a sleepless newborn haze. Gradually, I began returning to work with my baby in tow, and eventually, after about three and a half months, I had a nanny to help me transition back into working full-time. Pumping during staff meetings and between client consultations became my new normal. Looking back, I sometimes wonder how I managed it all, but it was far from easy.

As Blush and Bloom continued to grow, we took on larger events with bigger budgets and more complex logistics. This brought us closer to my vision for the brand. Our team expanded, and with it, our roles and responsibilities Learning to lead and step into the position of operating the business was a significant milestone for me.

After over twenty years in the industry, thirteen of which I have served as the Creative Director and owner of Blush and Bloom, I am pleased to say that we have reached a place where we operate solely on word of mouth and referrals. Our specialty is bespoke florals for fun and edgy couples, and we pride ourselves on providing incredible service and even more incredible flowers and design.

Reflecting on our journey, I am proud of

the creative evolution and resilience that have defined Blush and Bloom. We have navigated the challenges of scaling a business, balancing personal and professional responsibilities, and maintaining our commitment to excellence. Our success is a testament to the dedication of our team and the trust our clients place in us.

Looking ahead to 2024 and 2025,

we are implementing new requirements for our wedding clients. To ensure the best possible experience, we now require clients to enlist in a full-service planning agency. This partnership will help better guide the logistics of the event and enable us to focus on delivering our signature floral designs. We believe that this approach will elevate the quality of our services and enhance the overall experience for our clients

Blush and Bloom is not just a business; it is a reflection of my passion, creativity, and commitment to making dreams come true through floral artistry As we continue to grow and evolve, I am excited about the future and the new opportunities that lie ahead. Our journey is a testament to the power of perseverance, the importance of relationships, and the beauty of following one ' s passion.

In conclusion, Blush and Bloom's story is one of growth, dedication, and unwavering commitment to excellence. From our humble beginnings in a garage to becoming a renowned name in the floral industry, we have remained true to our core values and vision. As we look to the future, we are more committed than ever to creating beautiful, bespoke floral designs that bring joy and inspiration to our clients' most special moments.

Thank you for being a part of our journey We look forward to many more years of creating stunning floral arrangements and unforgettable events.

LIFES

TYLE

The way to invite an opulent lifestyle into your world is through the intentionality of elevating all of your senses. Luxury is found within the details. esSENSE is here to inspire you to create experiences that turn moments into gorgeous memories. Learn about the most iconic places, products, sounds, tastes and sights to immediately raise your standards of excellence within your life and business.

Nourishing Your Body and Soul

FROM SUNSCREEN TO STYLISH ACCESSORIES, PRIORITIZE YOUR WELL-BEING AND RADIATE CONFIDENCE ALL SEASON LONG.

1

SHIELD YOUR SKIN

Sunscreen is your best friend during the sunny season. Opt for a broad-spectrum SPF to shield your skin from both UVA and UVB rays Look for lightweight formulas that won't clog pores and offer water-resistant protection for those beach days

2

EMBRACE SUN-SAFE ACCESSORIES

Stay chic and protected with stylish visors or hats that shield your face from the sun's rays. Opt for wide-brimmed hats made from breathable materials like straw or cotton for maximum coverage and comfort Not only do they add a touch of elegance to your summer ensemble, but they also provide essential sun protection for your face and neck

3

REFRESH WITH COOLING MISTS

Beat the heat and refresh your skin with cooling facial mists infused with soothing botanicals like aloe vera and cucumber. Keep a bottle handy in your beach bag or purse for instant hydration and a revitalizing pick-me-up throughout the day. Try Mario Badescu Facial Spray with Aloe, Herbs, and Rosewater for a burst of hydration and radiance.

5

try invisible sunscreen! the bigger the better

4

PROTECT YOUR EYES

Shield your eyes from harsh sunlight with UV-protective sunglasses that combine style and function. Look for sunglasses with polarized lenses that reduce glare and provide enhanced clarity and comfort. Whether you prefer classic aviators or trendy cat-eye frames, invest in high-quality sunglasses that offer both UV protection and fashion-forward flair.

STAY HYDRATED

Don't forget to hydrate from the inside out by drinking plenty of water throughout the day. Proper hydration is essential for maintaining healthy skin, regulating body temperature, and supporting overall well-being Infuse your water with fresh fruits like citrus slices or berries for added flavor and antioxidant benefits

therapy water bottle

Summer mocktails

At Becoming Iconic we love to have our finger on the pulse of the hottest trends and in the spirit of the trending “Hot Girl Summer”, where confidence, self-love and embracing your best

self reign supreme, mocktails are taking center stage over traditional cocktails. Empower yourself with the choice to indulge in delicious and vibrant concoctions without the need for alcohol. These mocktails are not just beverages; they’re an expression of your fierce spirit and unwavering confidence as you savor every sip of summer’s esSENSE.

Tropical sunrise

INGREDIENTS:

PINEAPPLE JUICE

ORANGE JUICE

GRENADINE

SODA WATER

DIRECTIONS:

Fill a glass with ice and pour equal parts pineapple juice and orange juice Slowly pour grenadine down the side of the glass for a sunrise effect

Top with soda water and garnish with a slice of orange or pineapple

Cucumbercooler

INGREDIENTS:

CUCUMBER SLICES

LIME JUICE

SIMPLE SYRUP

SODA WATER

MINT LEAVES

DIRECTIONS:

Muddle cucumber slices and mint leaves in a glass. Add lime juice and simple syrup, then fill the glass with ice. Top with soda water and stir gently. Garnish with a cucumber slice and mint sprig

WatermelonRefresher

INGREDIENTS:

WATERMELON CHUNKS

LIME JUICE

AGAVE NECTAR

SPARKLING WATER

DIRECTIONS:

Blend watermelon chunks until smooth. Strain the juice into a pitcher and add lime juice and agave nectar to taste Stir well and refrigerate until chilled Serve over ice with a splash of sparkling water.

Berry Basil Smash

INGREDIENTS:

MIXED BERRIES

BASIL LEAVES

LEMON JUICE

HONEY

CLUB SODA

DIRECTIONS:

Muddle mixed berries and basil leaves in a shaker

Add lemon juice and honey, then fill the shaker with ice Shake well and strain into a glass filled with ice

Top with club soda and garnish with a sprig of basil

Citrus Spritz

INGREDIENTS:

GRAPEFRUIT JUICE

LIME JUICE

HONEY SYRUP

TONIC WATER

DIRECTIONS:

Combine grapefruit juice, lime juice, and honey syrup in a glass filled with ice Stir well to combine

Top with tonic water and garnish with a slice of grapefruit or lime.

your way into summer bliss

TRENDSummer Fashion REPORT

AS THE SUMMER SUN GRACES US WITH ITS WARMTH, IT'S TIME TO REFRESH OUR WARDROBES AND EMBRACE THE HOTTEST TRENDS OF THE SEASON, EACH WITH ITS OWN UNIQUE PERSONALITY

Channel your inner Serena Williams with the preppy girl trend, characterized by classic athleisure clothing and timeless tennis-inspired outfits.

AritziaSweaterVest

$99.00 aritzia.com

Preppy girl

ZaraOversizedShirt

$45.90 zara.com

BurberrySkort

$345.90 burberry.com

Annie Bing Tote

$70.00 anniebing.com

Addidas Sambas

$70.00 anniebing.com

Wearing crisp polo shir visors for a sporty-chic look that s both elegant and effortless Whether you're hitting the courts or strolling through the city, the preppy girl trend exudes sophistication and athleticism with a hint of nostalgia.

Model off duty

Saddle up for summer 2024 with the Western Chic trend, where frontier flair meets modern sophistication. Embrace Mix

Western chic

Wilfred Bouquet Linen Skirt

Balloon Hem

The balloon hem trend injects classic styles with a playful twist, featuring voluminous, gathered fabric at the hemline for added drama and movement. Perfect for summer, it brings sophistication and charm to any outfit.

Celine $650 celine.com

$100.00

stevemadden.com

Effortless sophistication in this ensemble featuring a chic balloon hem dress paired with timeless Celine sunglasses Complete the look with a mini black bag adorned with a gold chain detail and strappy open-toed black heels for a touch of understated glamour.

Zara

Amazon Hobo Handbag $20.00

Triomphe

As temperatures rise and days lengthen, it's time to say farewell to spring pastels and embrace the vibrant hues and playful designs that define summer nail trends. From bold

Nail Trends

colors to eye-catching nail art, this season offers an array of options to express your unique style and add a touch of glamour to your fingertips. Whether you opt for bold and vibrant colors or chic and minimalist designs, embrace the spirit of summer and let your nails steal the spotlight wherever you go.

1

Aura nails

Inspired by celestial beauty, these manicures feature iridescent hues, holographic accents, and cosmic motifs like stars and moons. With innovative techniques, every nail becomes a canvas for selfexpression and otherworldly allure.

2Butteryellow

This soft, cheerful hue brings warmth to your fingertips, perfect for brightening any look. Whether worn alone for a subtle pop of color or combined with french tips geometric accents, butter yellow nails exude a fresh and playful vibe.

3

Natural nails

Short and natural nails embody the essence of minimalist and effortless style in 2024. Embrace the understated beauty of neatly trimmed nails with a clean, natural finish. This trend champions simplicity and versatility, allowing your hands to exude a timeless elegance without the need for elaborate designs or bold colors.

4Bow nail art

Inspired by playful femininity and youthful elegance, this trend features delicate bows adorning your fingertips, adding a touch of sweetness to your overall look. Whether crafted from nail polish, decals, or 3D embellishments, these miniature bows bring a sense of fun and sophistication to your manicure

Our decadent chocolate treats combine the best organic, fruitingbody mushrooms with the best nootropics and adaptogens. This union pairs the long-term benefits of mushrooms with the immediate effects of the nootropics, and keeps you on your journey into the delights of fungi. The result: an indulgent daily routine that’s good for you and only gets better with time.

IN PARTNERSHIP WITH ALICE MUSHROOMS

salads Summer

WHOEVER SAID “SALADS ARE BORING” HASN’T TRIED THESE RECIPES.

Citrus Avocado Salad

INGREDIENTS

Mixed greens

Sliced avocado

Segmented oranges

Grapefruit slices

Toasted almonds

Feta cheese

Citrus vinaigrette

INSTRUCTIONS

Start by arranging a bed of mixed greens on a serving platter Top the greens with sliced avocado, segmented oranges, and grapefruit slices. Sprinkle toasted almonds and crumbled feta cheese over the salad. Drizzle with a tangy citrus vinaigrette dressing and serve immediately

Watermelon Feta Salad

INGREDIENTS

Cubed watermelon

Crumbled feta cheese

Fresh mint leaves

Arugula

Balsamic glaze

Red onion (optional)

INSTRUCTIONS

In a large bowl, combine cubed watermelon and crumbled feta cheese. Add fresh mint leaves and arugula to the bowl, tossing gently to combine Drizzle with balsamic glaze just before serving for a sweet and savory flavor contrast.

Caprese Pasta Salad

INGREDIENTS

Cooked pasta (such as bowtie or penne)

Cherry tomatoes, halved Fresh mozzarella balls, halved

Fresh basil leaves, torn Balsamic glaze

Olive oil

INSTRUCTIONS

Cook pasta according to package instructions until al dente, then drain and rinse under cold water. In a large bowl, combine cooked pasta with halved cherry tomatoes, fresh mozzarella balls, and torn basil leaves. Drizzle with balsamic glaze and olive oil, tossing gently to coat. Serve chilled or at room temperature for a satisfying summer meal.

Grilled Peach & Burrata Salad

INGREDIENTS

Grilled peaches

Burrata cheese

Baby spinach

Sliced prosciutto

Balsamic reduction

INSTRUCTIONS

Begin by grilling fresh peaches until caramelized and slightly softened. Arrange baby spinach on a serving platter and top with grilled peaches. Tear pieces of creamy burrata cheese over the salad and scatter sliced prosciutto on top Finish with a drizzle of balsamic reduction for a touch of sweetness.

Embracing Ambition

invites twelve exceptional women leaders from across North America with a simple goal: to share their leadership stories as a mentorship resource for the next generation of women leaders From nonprofit pioneers to corporate strategist's and from entrepreneurs to educators, these women represent a diverse cross-section of industries and roles The book marries rigorous academic research with first-person stories that describe in great detail what it actually feels like to lead

Currently the book holds the #2 position on Amazon in the Mentorship and Coaching Category Co-author and editor Jenny Mitchell is a former private client of Becoming Iconic CEO Jen Szpigiel Through her work with Jen, Jenny envisioned and executed this beautiful book about the strength and resilience of women and leadership The book makes a great gift for women in your life: the ones you work with, the ones you host girls’ weekends with, and the ones you are proud to call your daughter

@jennychavender www chavender com

B U Y Y O U R C O P Y

T H E M O S T

VIEWPOINTS

Becoming Boutique Agency, your unique industry mark with unparalleled creativity and strategy. Our team, renowned for their world-class expertise, is deeply committed to elevating your brand through comprehensive services including branding, marketing, website design, podcast management and more. Join us and step into a realm where visionary artistry meets strategic mastery, creating an impact that resonates globally.

DSPRINKLING SOME love

on your business in Q3

id you sit down in January to set goals for 2024,

experiencing a revitalized vision for yourself and your remarkable business? We certainly hope it was a powerful moment for you. Now is the time to make sure that you are on track to hit all goals you set out for yourself.

At Becoming Iconic, we took a reflective journey over Q1+ Q2, marveling at our accomplishments and shedding tears of anticipation for the road ahead. With half the year done and a fresh quarter commencing, it's the opportune moment to finesse every aspect. Whether it's a brand refresh, integrating SEO into your website, or bringing in new team members to your business there are numerous ways to infuse that extra love into your business this year and to set yourself up for a successful year end.

As your business has reached new heights, it's possible that its overall image may appear outdated or connected to past goals. Now is the opportune moment to reevaluate and enhance your brand's overarching vision. Considering a Brand Refresh could be the perfect next step. When executed with precision and professionalism, a brand refresh has the power to refine your business's visual narrative, captivating and articulating the very essence of your brand, a brand that sets you apart from the crowd Another way to sprinkle some love into your business this year involves dedicating time to conduct a thorough back-end systems audit. This will ensure the smooth and efficient operation of your business. We recommend evaluating your business from a customer's viewpoint, asking yourself are all links functional? Is the copy both relevant and appropriate? Have I considered integrating automation and other optimizations? Ensuring that every aspect of your business is running seamlessly is essential for its continued success.

Fall back in love with your business by expanding your team, allowing you to carve out space for yourself to focus on the aspects you truly enjoy Some team members to consider :

-Jessica | Business Development Manager @becomingiconic 1 2 3

An OBM specializes in strategy, planning and systems designed to streamline your operations This person will be at the right side of you at all times as you grow your business

A Copywriter brings expertise, creativity, and strategic thinking to the table. Their role goes beyond just writing – it involves creating a strong and consistent brand voice that resonates with the audience, contributes to SEO efforts, and ultimately drives the success of the online brand.

SEO expert : Incorporating SEO into your website is a strategic investment that can significantly enhance your online presence, attract targeted traffic, and contribute to the overall success of your business.

So, whether you ' re embracing a Brand Refresh, optimizing your back-end systems, or expanding your team with strategic roles like an OBM, Copywriter, and SEO expert, you ' re investing in the longevity and prosperity of your business.

Explore all of the services offered by The Becoming Iconic Agency to elevate your business to new heights. Contact us today to discuss how we can tailor our services to meet the unique needs of your business

Chat with Jess on Voxer to discuss your options!

Elevate Your Communication with

PARTNERSHIP WITH AZURA

Thenewfaceof

Modern Communication for Female Founders and Creatives

If you ’ re a founder, creative, or service provider and you use Voxer, Telegram, Slack, Discord, Circle, or any of the leading communication apps, this will be an absolute treat for you to read (and a potential solution to one of your biggest gaps in business).

What's one thing we can all collectively agree on?

The communication apps we live, breathe, and spend 80% of our time on while serving our clients are just not cutting it, point blank period. We all know them, use them, but certainly don't love them. We pour hours of blood, sweat, and tears into building and designing a unique brand identity and experience for ourselves and clients, from hiring designers, photoshoots, copywriters--you name it, we work on it

Your BRAND is just that, yours. So, why are we communicating, serving, and delivering our brand experience and services inside of apps that have zero relation to our actual brand experience and minimal feature capabilities for the diverse work that we do?

Got you thinking?

Yeah, we HEAR you, we FEEL you, and that's why we ’ re proudly featuring Azura, the first ever female-led communication app FOR this industry and for YOU.

Because no one gets us, like WE get us. The orange robot isn't cutting it

The purple cold corporate look isn't cutting it

The apps designed for basic communication, isn't cutting it

Think Voxer, but better Think Slack, but better Think Telegram, but better

designedfor Azurais

Service Providers

Online Educators

Designers

Creatives

Coaches

Consultants

Mentors

Teams

Big and BOLD statements?

Good, they mean it and stand FIRMLY on those claims. They've studied you, your needs, and your business They've studied these apps, lived in them, and served in them.

Azura is here to raise the level of excellence in this industry.

And when they say “raise the level of excellence,” they mean it. They're not simply refining what’s already been done With the help of brand owners like you, they're rebuilding from the ground up to create a truly revolutionary, multi-functional, and intuitive app that gives you the power to…

Enhance the client experience

Uplevel your education standard

Communicate with style and ease

Create a consistent brand experience

Deepen connections with stand out features

Easily streamline & organize your processes

The thing is, Azura is redefining communication for female founders, teams, and creatives in the online space. In the realm of tech innovation, where communication apps seem to look, sound, and act the same, Azura brings a never before seen approach to the tech space, an essence of elevated simplicity Founded by a team of visionary women, by founders just like you, Azura isn't just another communication platform; it's a culture shaping moment. With a focus on sleek aesthetics, intuitive design, and customizable features, Azura is carving out its niche as the go-to platform for female founders.

Elevating Communication through Custom Branding

One of Azura's standout features is its custom branding capabilities. In a world where personal and professional branding is paramount, Azura empowers its users to convey their unique identity seamlessly Whether it's a vibrant colour scheme, a signature logo, or bespoke fonts, Azura allows users to infuse their personality into every aspect of their communication experience. This not only enhances brand consistency and awareness, but also creates a seamless user experience.

As the tech industry continues to evolve, Azura remains at the forefront of innovation, redefining the way we communicate and collaborate in the online space. Whether you ' re leading a team, coaching clients, or unleashing your creative vision, Azura is your go-to customizable communication platform that looks and feels like an extension of your brand–because it is.

This lounge has been created to have you…

B. a leader who is steady and equipped for success.

B. an entrepreneur who celebrates your uniqueness to be seen, heard and felt.

B. a woman who eradicates sacrificial living and seeks expansion.

B a professional brand and marketing visionary for your business

B. a wealthy woman with integrity and financial literacy soaking in pleasure.

B. a woman who manifests your deepest desires and lives in opulence.

T H E M O S T

THOUGHT

figure globally supporting thirty million dollars in sales through her wisdom, experience and leadership. Her strategic and energetic approach matched with her leadership expertise is unmatched within the marketplace. Acquire business advice, new insights and contemplations through Jen’s monthly Iconic Thought that will support your next level growth within business.

Tortured

The Entrepreneur Department

The path to becoming iconic is marked not just by big successes but also through massive trials that can feel like a roller coaster of emotion. Similar to the album The Tortured Poets Department by Taylor Swift, the journey of an entrepreneur is filled with torment, heartbreak, beauty and a stunning representation of your growth. This Iconic Thought examines the essence of what it means to be a "Tortured Entrepreneur," to give light to the complexity that we navigate as we build our legacies.

The

Emotional of Entrepreneurship

Rollercoaster

The life of an entrepreneur is a tapestry woven with threads of exhilaration and threads of hardship. From the initial spark of inspiration to the grueling hours spent refining a product or service, we experience the intense emotions of hope, fear, joy, and sometimes, defeat. Many ask me, how do we maintain mental equilibrium during the storm? My answer always remains the same. Don’t let your highs be too high and your lows too low.

When we ride the high for too long, we hit complacency as we rest on yesterday’s success versus remaining hungry for tomorrow’s miracle and magic. It’s the constant pursuit for growth and evolution that keeps entrepreneurship so rich with fulfillment. Let those highs raise your bar of expectation and be the evidence of what’s possible. Soak in gratitude and awe while also continuing to remain humble and loyal to the continued journey

It is the same philosophy for your lows. If you stay in that feeling for too long, it robs you of tomorrow’s joy and experience. Be quick to learn the lesson and apply it to keep your momentum moving forward. Stop staying in the low as though it’s the only part of the story. It’s a moment. It’s an opportunity to be chiseled into the leader that is required for the success ahead The low doesn’t define you How you navigate it does.

Creativity

Pressure under

Under the pressures we often experience around building our ideas, launching them and our expectations, we craft our vision into reality by continuing to paint the picture even when we feel detached from our creativity because of the seduction of fixating on results.

Your artistry will be vague and desperate if you don’t allow the space, solitude and curiosity to take precedence over the obsession of a result. Unnecessary urgency and a subconscious mind that feels the race of time, doesn’t give you the opportunity to fully express your rare voice and genius to become the masterpiece it is for the world.

Paying attention to honing your skills, knowledge and execution are the ingredients to legacy. Understanding that your biggest responsibility as an entrepreneur is becoming the most powerful and potent version of yourself over racing time and other brands or businesses within the marketplace

When you pressure your results, you lose sight of the gorgeous moments that stack up to make a breathtaking story, vision and impact. Don’t stifle your creativity by white knuckling your journey.

My greatest reward and competitive advantage is the consistent innovation and creation I continue to ignite. I don’t react to trends. I set them. That doesn’t come from a frantic attempt to keep up with someone else. That stems from a deep trust that if I can see it, it’s inevitable and my only role is to continue to recognize how to make it into a masterpiece. Just like a painter giving time to ensure every stroke adds to the final piece, give yourself space to lead versus control.

The of

Solitude

Leadership

Leadership can be a lonely path. There will be many times that you will feel separate from others. Similarly to a poet, artist or writer, our solitary nature can be isolating and misunderstood. As our success multiplies, it can sometimes feel the more distant the world becomes.

We all crave meaningful, trustworthy and safe relationships. You will absolutely have them especially as you develop in your personal growth. You will find like minded people and those who understand your lived experience. However, just like success, it’s not going to be the majority.

People will want to make your success wrong or justify it with excuses or projection Your choice is how you allow that to affect you.

I remember when I got to the room where the one percent play. I deeply missed and mourned the generosity of people’s gratitude and acknowledgement. Not because I needed validation but because any human being appreciates being witnessed and celebrated by others It was as though people just assumed you must know so they stop telling you. My medicine became the act of giving as much love, gratitude and celebration I possibly could to others that ended up filling the void I felt. Their reaction, joy and pleasure of my love rebounded into my spirit and heart.

To be a legendary leader, is to realize that you ' re going to live a sometimes misunderstood and triggering life You are the example and evidence to others. Some will be inspired and thank you for changing their lives while some won’t be in the posture to realize that you were mirroring to them what was possible which creates an agitation within them.

Remember the one percent is a sliver of the population. You will help so many people to build your success but not many are at the summit to understand what was required for you to get there

Failure

Redemption Narratives of and

Every entrepreneur will face moments where everything seems lost these are the moments that test and reveal your true passion and resilience. Every great love story is riddled with parts of overcoming, doubt, deep love, connection and perseverance.

The power and trust you will build for yourself through seeing the failed launches, strategies, business partnerships and opportunities as a stepping stone to your vision, will be unshakable. Staying in the narrative of failure will torture and rob you of the redemption celebration that comes in the other side.

There have been plenty of times where I have been crawling, bruised and battered by entrepreneurship but I am proud to say that I never left the arena. To become iconic is to do what most are unwilling to do. You are either blaming, justifying or building your life. Crawl if you have to but don’t quit and never allow yourself to accept that as the answer. If you want to quit, make sure it’s when you ’ re thriving. Then it’s an empowered decision. Always remember that this is meant to have twists and turns. It is what makes the story so memorable

TheParallel

Just like Taylor shares on her album stories of love, heart break, sadness and redemption, so is the life of an entrepreneur. To believe for a moment that this will be easy or simple is disrespecting the whole experience of growing, scaling and leading a successful business It isn’t supposed to be easy but it sure is worth it. The same with love.

Sh*t in confidence

Our mission is to elevate the bathroom experience by reducing the stigma around something we all do We believe that self-care starts the moment you step into your bathroom and leaving it shouldn't be a dreaded experience. By simply dispensing a few drops of our specially formulated solution into the toilet bowl before use, Loo Drops effectively trap and neutralize odors, leaving the bathroom smelling fresh and clean PHOTOGRAPHY

T H E M O S T

ETIQUETTE

Entrepreneurial Etiquette was inspired by Jen’s book idea around timeless values, characteristics and manners that many have forgotten or have never been taught. You have one chance to make a first impression and your reputation is everything in life and business. Learn the gestures, acts, behavior and cultural differences that reflect consideration, thoughtfulness and poise.

Many of my clients have come back to work with

me again after completing a contract. I firmly believe it is because of the experience they had before, during and after working with me.

I genuinely care for those I partner with. I know their families, their journeys, and their deepest desires. This level of trust is a responsibility and privilege I take very seriously. I do not stop caring and being invested in them just because they are no longer paying me. I may have less interaction but our relationship will never cease to exist I believe you can have lifelong clients, so I make it a priority to nurture my relationships. Clients circle back when they have a gorgeous experience from beginning to end.

“How you complete a relationship is as important as how you started it.”

Knowing the etiquette around closing relationships with paying clients is essential to the future of your business. It is also imperative to your reputation. The actions taken at the end of a business relationship are differentiators that reveal an entrepreneur’s sincerity and level of authenticity. I am certain you would have bigger results, deeper conversations and longer relationships if you prioritized “endings” as highly as you prioritize beginnings. Your reputation will be felt and heard. Your business will become more stable because you have proven through your integrity that you can be entrusted with more

“Do you remember the engagement, the interest, the responsiveness and the attention you gave to your client to earn their trust and to receive that first yes?”

My mentor continued to engage and ask how I was doing consistently after I had completed a contract with her I was no longer paying her, yet she still cared about me and nurtured our relationship. It felt authentic and meant the world to me. It showed me a rare example of how I want to show up in leadership.

Do you remember the engagement, the interest, the responsiveness and the attention you gave to your client to earn their trust and to receive that first yes?

Unfortunately, most entrepreneurs check out as they complete a contract. They project negative emotions of lack and desperation, possibly because they were dependent upon us for their income Suddenly they stop prioritizing their customer’s experience. They stop engaging and no longer show up in high-frequency energy for calls. Careless mistakes happen and communication gets sloppy. Interactions feel so conditional. These actions permanently taint the relationship Treating a client like they were simply a transaction makes a person wonder, was any of the attention genuine or was it a tactic to manipulate us into investing.

Too many people are feeling the effects of the next mentality The next mentality is perpetuated by hustle culture. Some entrepreneurs become so fixated on getting their next new client, they forget about the clients they already have. Once a client signs, they quickly move on to find another client. The customer experience was poor at best.

It is important to remember that client referrals are gold. If someone leaves feeling like your services were the best investment they have ever made, they will recommend you to other professionals.

Keep reading for four examples of how to operate in business relationships to create a great experience for clients as they are nearing the end of a contract or mentorship program.

You can easily implement them into your business practices.

Four examples

to create a great off

boarding experience

1 2

Never assume that the end of this contract is the permanent end of your relationship. Treat everyone as if they will come back one day. This keeps you focused on maintaining your leadership through to the very end of a transaction.

Most clients will expect your attention and the quality of your services to dissipate towards the end because sadly that is the norm. What if you surprise them and leave them wanting more? Do this by amplifying their experience and giving even more of your energy towards the end This could quite possibly change their minds and encourage them to stay!

3

Set reminders in your phone for birthdays and special occasions. Stay in touch by remembering these moments This thoughtfulness leaves a lasting impression, and it truly matters. You stay in their mind while also ensuring your previous clients still feel seen and cared for.

4

Set alerts for any future, current, or past clients on social media so you will continue to stay engaged. This is a great way to hold

yourself accountable

I recorded a podcast about completing business relationships and it went viral. I have never had so many people reach out thanking me for my message. The resounding support for this subject reinforces how vital it is to operate with integrity. Your integrity must be at the forefront of everything you do. It leaves a lasting impression. Lead with love and lead others the way you would like to be led.

Interestedin

2025 Partnerships?

Iconic Magazine

We’re always looking for new souls to feature and partner with. This magazine is what we call a triple threat for visibility for your brand and business.

Wh180 CONSECUTIVE MONTHS

Jen announces her groundbreaking how to redefine fulfillment and suc your mindset from number goals to your journey. Leave with tangible str matter your monthly income. Join Je your best life in business.

THE ETHICS OF HOSTING YOUR DMS

Jen and Jessica Klassen discuss the importance of ethics, integrity, and building genuine human connections in business. They explore strategies for positively engaging new clients and followers on social media. Jen also offers insight into consulting services for optimizing organizations. Jessica then emphasizes the team's focus on trust, transparency, and a welcoming culture.

ast

S AND P WITH

res her journey from ilding a personal brand determination it takes to world and the digital learning hard lessons s that experience is the

G IN LACK E PERCENT

with her high-energy p in business. She shares r, emphasizing the need vate rather than make ential program, Moxie, g, aiming to fill the void g an iconic brand.

Stay connected, visit wwwbecomingiconicco and follow @iconicmagazine to get the inside scoop on the latest! #beiconic

Disclaimer

The information provided by Iconic Magazine Inc. ("Iconic", " we " , " us " , or " our") is for general purposes only. All information found in this issue is provided in good faith; however, we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information found in this issue. Under no circumstances shall we have any liability to you for any loss or damages incurred as a result of the use of the information contained in this issue. Your use and reliance on said information are solely at your own risk.

Paid advertisements appear in this issue of Iconic Magazine. Iconic does not endorse or evaluate the advertised products, services, or companies, nor any of the claims made by the advertisers. Be aware that the opinions expressed by the people featured in this issue are theirs alone and do not reflect the opinions of Iconic. Iconic Magazine is not responsible for the accuracy of any information provided by the people featured. Iconic Magazine does not guarantee any benefits, profits, performance benefits, or any other results that could be claimed or found in its issue.