Iconic Magazine Volume 23

THE WILD, ONLINE WORLD WILD WEST OF THE

Happyholidays from

us to you.

HOLIDAY 2024 ISSUE

EDITOR-IN-CHIEF

Jen Szpigiel

ART DIRECTOR + GRAPHIC DESIGNER

Lo Galloway

PRODUCTION MANAGER

Whitney Radacina

ADVERTISING SALES MANAGER

Jessica Klassen

COLLEEN NICHOLS

“It is funny that people think I am an expert at sales because I have never taken a sales class. I don’t have a business degree. I simply see sales as a human exchange. If you start looking at your audience as your friends, it becomes so much easier. See yourself as a recommendation resource rather than someone trying to get money out of their pocketbook. Don’t look at them with dollar signs in your eyes. So many people make selling about themselves. You aren’t taking anyone ’ s money. You are helping them decide where to spend their money ”

READ THE FULL ARTICLE PG. 17-24

Here we are.

That anticipated time of year because of the holidays and all the traditions we get to celebrate. Yet, it’s also a reminder of another chapter closing. There is a duality isn’t there?! I love the coziness, twinkling lights and traditions with my family. We are starting a new tradition this year where every Saturday leading up to the holidays, I am going to cook a fancy meal (we like fancy in this house) and watch a Christmas movie I’m looking forward to that and wil be sure to share online with you Switching gears, our cover feature is the one and only Colleen Nichols from No Shame Sales Game I have been following her for a long time and appreciate how she teaches with humor on how to sel without the ick I’m so excited for you to learn through her Enjoy this delicious issue and I am wishing you the greatest and most memory filled holiday season.

Thank you for being here,

@BECOMINGICONIC

JEN SZPIGIEL, EDITOR -IN-CHIEF

ON THE COVER

COLLEEN NICHOLS

pg 17-22

Meet Colleen Nichols, a #1 Best Selling Author and Digital Authenticity Expert.

EDITORS NOTE

The Joy and Duality of the Holidays: Embrace the magic of traditions and cozy moments.

INVOCATION + PROMPTS

A gentle reminder to slow down, be present, and cherish every messy, joyful, and fleeting holiday moment. This one truly counts.

COVER FEATURE

A fresh chapter with Colleen Nichols of No Shame Sales Game gracing our cover.

MEET THE IT GIRL: AZURA

Industry’s first custom communication platform.

ICONIC WOMEN

Meet the extraordinary women within this issue, sharing their wisdom, passions, and transformative insights to inspire your

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HOLIDAY SIPS

Celebrate the season with our curated mocktail & cocktail guide.

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CHIC FESTIVE WEAR

Elevate your holiday style with unexpected outfits that break the mold because festive doesn’t have to mean traditional.

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HOLIDAY GIFT GUIDES

The ultimate curated gifts for the homebody, wellness enthusiast, beauty lover, and the passionate home cook because thoughtful presents make the season brighter.

TENTS

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ICONIC THOUGHT

Redefining success through time freedom and harmony creating a business that serves your life, not the other way around

BLACK FRIDAY OFFER

Unlock 50% off all of our iconic courses this Black Friday! Elevate your business and life with the tools and strategies that will take you to the next level.

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ICONIC PODCAST

Tune into the latest episodes of the Iconic Podcast.

Help me to not rush:

To not rush my coffee in the morning with my loud to-do list.

To not rush tasting all the yummy food and drinks that I was looking forward to since last year.

To not rush cleaning up after the presents are open and take pleasure in the messy laughter.

To not rush the conversations that can deepen with time and may never happen again.

To not rush any tradition or practice just to “get it over with” but to savor it.

To not rush time thinking then I will have more.

I seek presence.

Presence for it all.

Remind me to slow down and soak it in.

I realize there are not endless holidays and so this one counts.

And so it is.

A Year in Review

Time spent reviewing, acknowledging and learning is the greatest way to ensure that growth will continue. It’s not about the outcomes but instead how we led our year that matters most.

01. What are all the wins I am celebrating?

list all your wins from small micro to big macro celebrations and acknowledgements

02. What are all the acts or ways that I was a great leader for my life and business?

list all the ways you saw yourself step into leadership and recognize your personal growth

03. What are aspects of this year that I let opportunity slip by or where I self sabotaged?

list the times you didn’t follow through or the opportunities you let pass you by

04. Why or what caused me to allow that to happen?

list the reasons why you didn’t seize opportunities or why you didn’t do what you said you were going to do. (With grace and love)

05. What are behaviors or patterns that no longer belong that I am leaving behind in 2024?

list all the things you will not tolerate in the next year and will stay behind

06. What are the behaviors and leadership qualities I want to carry with me into 2025?

acknowledge and anchor in what you want to carry with you into next year

Iconic Cover

On the Cover

Colleen Nichols a #1 Best Selling Author and Digital Authenticity

Expert, who has spent the better part of a decade teaching entrepreneurs how to show up on social media like humans and not weird sales bots She built a multi-million dollar business on social media without using ads or sales funnels by mastering the art of human connection through a screen (and she loves helping people learn how to do the same)

CONNECT WITH COLLEEN

Amira de Vera

Amira de Vera is the founder of Project Four Public Relations,

a boutique PR agency representing some of the country’s top talents across film, television, music, and lifestyle. Her firm specializes in personal publicity and management, offering services in media relations, brand endorsements, charitable partnerships, red carpet appearances, and strategic digital campaigns.

CONNECT WITH AMIRA

Daniela

Sfara

Daniela is a culinary expert rooted in Italian traditions, blending her love

for food and culture with decades of authentic experience Raised between Toronto and Southern Italy, she grew up surrounded by fresh ingredients and age-old culinary practices. After a successful career as a jewelry designer, Daniela shifted her focus to sharing the rich Italian traditions she was raised on. Today, she cooks, teaches, and writes about the timeless recipes and values that make Italian cuisine so cherished Through her work, Daniela invites readers to experience the heart of Italy one dish at a time

CONNECT WITH DANIELA

Kayla

Brooks

Kayla is a women ’ s strength and nutrition coach dedicated to

empowering women through hormone-focused fitness and fertility-centered nutrition. Believing that women shouldn’t train or eat like men, Kayla introduces her clients to the feminine side of strength training and nutrition that aligns with their natural cycles. By embracing cyclical rhythms and breaking away from traditional "bro-science," she helps women unlock their unique strength, beauty, and lasting results creating a legacy of health and vitality for generations to come

CONNECT WITH KAYLA

Sasha

Fedunchak

Sasha Fedunchak is a visionary entrepreneur, podcast host,

and founder of Daring Haus, dedicated to empowering highachieving founders to disrupt the status quo, build magnetic brands and grow profitable businesses. With roots as an immigrant from the Soviet Union, Sasha has built multiple successful businesses in the beauty and creative industries, all while balancing motherhood and raising two small girls. Sasha’s purpose extends far beyond business strategy; she’s a cultural architect for female empowerment, inspiring women to rewrite their own narratives, embrace their unapologetic selves, and lead with boldness in every area of their lives

CONNECT WITH SASHA

Ameera

Virani

With over 15 years of entrepreneurship experience in the

personal and professional development industry, Ameera has worked alongside some of the world’s most empowering leaders, including Tony Robbins, Maya Angelou, Bob Proctor, Richard Branson, Gloria Steinem, Marianne Williamson, former Presidents, and professional athletes Her mission is to help highachieving women re-define elegance and design their best life experience Drawing from her own journey of transformation, she empowers her clients to break through limitations, master their mindset, and create a life and business that aligns with their purpose, passion, and values Through her mentorship, Ameera will guide you to cultivate confidence, harmony, and joy as you design a life of fulfillment and meaning in both your personal and professional worlds.

CONNECT WITH AMEERA

INQUIRE ABOUT BEING A MAGAZINE CONTRIBUTOR OR SPONSOR FOR 2025

Nichols

#1 Best Selling Author & Digital Authenticity Expert:

Teaching entrepreneurs how to show up on social media like humans and not weird sales bots.

The wild, wild west of the online world

COLLEEN NICHOLS, OF NO SHAME SALES GAME, IS THE COVER FEATURE OF THIS SPECIAL HOLIDAY ISSUE SHE IS THE AUTHOR OF DON’T MAKE IT WEIRD AND IS KNOWN FOR SHARING SALES STRATEGY WITH LAUGHTER AND JOY I ALIGN WITH HER TEACHINGS, CENTERED AROUND SELLING WITH INTEGRITY, ETHICS, AND MAGNETISM. HER IDEAS AND SALES SOLUTIONS ARE A BREATH OF FRESH AIR, ESPECIALLY NOW, AS THE ONLINE WORLD IS LIKE THE WILD, WILD WEST.

Jen: Lets just start by discussing the Wild, Wild West of the online world People who are having five figure months feel as though they are not good enough because they aren’t six or seven figure months It reminds me of the diet culture which was centered around making you feel bad about yourself The online space is full of desperation and unnecessary urgency because there is so much hype marketing I wish female entrepreneurs would just be nice to themselves and have fun. Earning a thousand dollars in income is a thousand dollars more than you would have if you hadn’t started your business If we cannot honor a thousand dollars, how can we be entrusted with growth and scalability? If one thousand is not enough,then one hundred thousand will not make you feel differently

Colleen: Right I started in the entrepreneurial space to make five hundred a month That was my goal All I wanted was grocery money People discount the fact that a humble goal can lead to amazing things.

Jen: My goal was to make two thousand a month and that was my fiveyear plan At that time, I had left my corporate career and was a stayat-home mom. Now we have people who start online and expect to make one hundred thousand right out of the gate.

Colleen: I make money on social media and am a social media expert, but I believe people really need a social media diet They are ingesting so much information that it is impossible to implement anything

Jen: That is solid advice So many people believe the more information they have, the more success they will have But a confused mind says ‘ no to everything. You are holding yourself back if you spend too much time consuming information Instead of tripping over the information available, you must trust yourself Many people do not trust themselves and do not trust their community They believe their audience does not have money or will not invest They are making their community wrong before they even offer anything No one is winning if you do not trust yourself to have intuition, leadership, and stick-to-it-ness. Most people do not need to make a million dollars to have everything they want. Trust the thousand and the one hundred thousand is on its way It is also important to remember, high ticket price points do not necessarily mean higher value Unfortunately, some people are simply pushing the price point to make as much money as they can

Colleen: I call that unicorn hunting I was talking to someone and she has a very high ticket offer There is nothing wrong with that, but I can also make the same amount of money making more sales to more people. I am not looking for unicorns I am building a field of happy horses Rather than going out trying to find that one person who is going to make a high level investment, I offer a lower ticket item that is providing a lot of value and yields results. It’s not one or the other. It’s based on what feels aligned to you and ensuring it is done through integrity Both work if it comes from the right ethics

Jen: I am one of those people willing to invest in high ticket because I deeply value the privacy and one-to-one attention, but a wellestablished brand has multiple ways of working with people Clients can find a spot where they feel empowered financially and energetically versus being pressured into something because it is the only available option I have higher ticket and lower ticket offers, but do not give less of myself based on what someone pays.

Colleen: Thats such a good point In my membership there are new business owners and there are seven figure earners I don't know the difference and I do not treat anyone differently.

Jen: I love that! When you genuinely add value to somebody else's life it is a beautiful, clean exchange versus manipulation.What would you say to the entrepreneur who has had some success, or at least had the audacity to get started, but sales are not happening?

Colleen: If people are not coming into their world, I would ask, how are they connecting with their audience? Are they taking the time to build relationships and a sense of community? Many entrepreneurs go out and sell, sell, sell It is important to remember, people buy a feeling first and a product second If you have not laid the foundation of your brand and you are not somebody your audience is invested in, sales will not work Sometimes you must slow down to speed up After you have built relationships, that is your green light to sell and not make it weird If something is not working basically, I have found their strategy and copy can be tweaked, but their lack of sales is primarily because they removed the human connection

Jen: Agreed We have had trends where social media has been perfectly curated. I love social media that it is aesthetically pleasing to the eye, but the more human experience we can offer in the online space, the better off we are

Colleen: Yes I think curated is fine on your feed but get in your Instagram stories and be a freaking human!

Jen: How do you recommend selling in your stories?

Colleen: One day I might post a question box and ask my audience for questions or offer free coaching. Then I will create content centered around answering their questions Every third or fourth story, I will offer social proof supporting my programs It always works well if you can share your client’s average outcome I also make sure I post something every day that has nothing to do with anything that I sell It is just a weird part of my day and a conversation starter

Jen: A lot of entrepreneurs listening haven't necessarily had the experience of this yet, but what do you do when sales start to pop like popcorn? We all dream of that moment, but when it starts to happen, it can disrupt momentum What would you suggest to someone to prepare themselves for that big moment in their business when they have a wave of new clients and success?

Colleen: Everything changed for me when I realized I had a fear of success It is scary when you start experiencing new levels of success, but it doesn’t mean anything has to change.

It means you are doing the right things Pay attention to what you did for thousands of days before this level of growth and keep doing that. When I have a high sales month, I go back into my Instagram archives and watch every single story I did in the past thirty days and do it again You don’t have to readjust the wheel, just keep your hands on the wheel and you will be fine.

Jen: As our business starts to grow, sometimes we outgrow our current clients because we attracted them from yesterday's version of ourselves Now they are no longer aligned What do we do in those circumstances?

Colleen: I do not have a good answer for that and would love your input I have learned so much since I began four years ago What was the-top-of-my-game four years ago is basic for me now Some people are going to grow with you and some people aren’t

Jen: I have walked through these seasons where I have a string of totally aligned clients I go back and observe who I was then and how I was showing up to attract those like-minded gorgeous, generous, grateful clients When I have a string of clients that are totally misaligned, I always go back to who I was when I attracted that

Colleen, you have made sales sexy and fun again Your approach to sales is light and easeful, while most people are white knuckling, gripping to keep control. What would you say to someone who really loathes the idea of selling?

Colleen: It is funny that people think I am an expert at sales because I have never taken a sales class I don’t have a business degree I simply see sales as a human exchange If you start looking at your audience as your friends, it becomes so much easier. See yourself as a recommendation resource rather than someone trying to get money out of their pocketbook Don’t look at them with dollar signs in your eyes So many people make selling about themselves You aren’t taking anyone ’ s money You are helping them decide where to spend their money

Everything changed for me when I realized I had a fear of success. It is scary when you start experiencing new levels of success, but it doesn’t mean anything has to change. It means you are doing the right things.

PHOTOGRAPHY BY CHELSEA SCHMIDT

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Iconic Contributors

Meet heart-led visionaries, industry leaders and founders who will serve your life and business every month. We feature extra-ordinary women who generously share their insights, journeys and gathered wisdom to give you transformative ideas, breakthroughs and inspiration.

Their contributions embody the spirit of innovation and empowerment, resonating deeply with our readers and exemplifying the ethos of Becoming Iconic.

Kayla B r o o k s

Female Strength & Nutrition Coach:

Empowering women through hormone-focused fitness and fertility-centered nutrition.

From Hustle to Harmony:

HOW I UNPLUGGED FROM THE FASHION AND FITNESS MATRIX

There was a time when I walked runways for designers like Calvin

Klein and Oscar de La Renta. The makeup and hair touch-ups, the missing shoe (never a missed cue), the spotlights, the cameras, and the world telling me I had “made it” At six feet tall and a mere 115 pounds, I had conformed to the fashion industry’s standards for a model, squeezing my body and soul into an unforgiving mold that was slowly breaking me I was cutting grapes in half to control calories, depriving my body of the vital nutrients needed for the fastpaced life I led In my pursuit of ‘beauty’, I lost my period for over a year and nearly lost myself in the process.

This was my Skinny Era.

When my doctor told me I was risking my fertility, everything stopped. I was barely holding on suffering from migraines, fatigue, and anxiety I remember blacking out on the subway after a day of castings, waking up in Harlem far past where I lived on the Upper West Side I had been running from myself for too long, and my body was begging me to stop. That moment in the doctor’s office, alongside the support and encouragement from my family, led me to leave the New York fashion scene and move back home to California, where the true healing began. I transitioned from living in a body obsessed with control and deprivation to one that sought to understand what it means to be a woman both biologically and spiritually I started my journey by rejecting restrictive diets and embracing strength training No more starving myself No more isolating myself to the cardio equipment in fear of the weight room. I allowed myself to enjoy food and to explore what fitness felt for me. My body responded with energy and vitality I hadn’t felt in years Slowly, I built a new foundation one rooted in strength training, nourishment, and femininity and began my career as a personal trainer But then, like many women recovering from extremes, I swung the pendulum in the other direction

I call this my Hustle Era.

“The mainstream fitness industry what I call the “hustle matrix” is designed to keep women out of touch with their bodies. It promotes a onesize-fits-all approach, telling women to push harder, eat less, and grind endlessly to fit an unrealistic ideal ”

Ifound my way into the world of bikini bodybuilding. It felt like a healthier alternative a world of sculpted muscles and lean physiques, and I was drawn to the “beauty” of it all These women were strong, empowered, and in control of their bodies, much like the Victoria’s Secret Angels I once idolized but with muscle As a former competitive dancer and martial artist, I craved the discipline and competition this world offered. Fresh off a divorce, I was determined to prove my worth again.

I threw myself into the matrix I was building a fresh client list as a personal trainer in a new city, and ventured to become a bikini competitor myself I quickly learned that this world, too, had its pitfalls The gym became my sanctuary and my battleground In many ways, I had traded one set of shackles for another, grinding away in the gym, measuring my worth by my body fat percentage and trophy collection.

And as I dug myself deeper into this hustle hole, I became disconnected from my true feminine nature I was living a hypermasculinized version of myself, equating my success with how hard I could push, how much I could lift, and how little I could rest The gym and my work schedule became a game of survival, a way to mask my betrayal trauma and the brokenness from my divorce. I was the man I needed in every sense provider, protector, fierce competitor. But it was suffocating. The grind was endless, and I could feel it draining the color from my life

And that’s when the veil lifted I realized I was living the flip side of the same distorted reality I had run from in the fashion industry just in a different form as a bodybuilder and fitness model My self-worth was still tied to my body, but now the illusion of “strength” and “empowerment” masked the same self-abuse rituals I thought I’d set myself free from.

I had enough.

I retired from bikini competitions after placing top 10 nationwide two years in a row and winning multiple local, state, and regional titles My heart and soul weren’t in it anymore it was the end of an era Around this time, I began exploring new ideas like cycle syncing, ancestral wisdom, masculine and feminine polarity, and what it truly means to thrive in our feminine design. This was the conception of Flex Your Feminine.

Welcome to my Strong Soft Girl Era.

My real feminine awakening came after I experienced a breakup that challenged me to reevaluate everything I thought I knew about health, fitness, relationships, and femininity It was more than just the end of a relationship with a man it was the end of my relationship with hustle culture and external validation I even broke up with hormonal birth control, which allowed me to reconnect with my natural cycles for the first time since I began modeling at 16 For the first time in years, I felt like I could trust my body.

During this season, God also blessed me with my now healthy, masculine husband, who fully honors and supports my feminine design Our beautiful marriage has become a reflection of the very balance between masculine and feminine that I sought to embody in my life one where I can rest in my softness while still standing strong in my purpose With his strength as my support, I have been able to further deepen into my femininity and find a peace that is both sacred and liberating

I stopped chasing society’s definitions of what “strong” and “beautiful” look like and started listening to my body’s wisdom. I discovered that the blueprint for true health and happiness was inside me all along, written in my biology. I began to align my workouts, my nutrition, my rest, and even my business with my menstrual cycle, and I found the peace and balance that I’d been chasing for so many years I was no longer at war with myself Instead, I was in harmony with the way God designed me: a woman, cyclical and confident in the truth of how He made me

This was a spiritual awakening more so a soulful remembering as much as it was a physical one. It was about reclaiming what had been stolen by an industry that profits off keeping women in the shadows disconnected from their feminine birthright, chasing an ideal that only leads to burnout and betrayal fearful of the very parts of themselves that hold the keys to the freedom they seek Flex Your Feminine was born out of my desire to help women break free from that matrix, to stop grinding against their biology and start thriving in alignment with it

Flex Your Feminine is more than just a fitness program.

STEPTHREE

It’s about integrating strength, nourishment, rest, and responsibility in a way that honors our biological design Instead of fighting against our cycles, we train with them Instead of measuring our worth by how much we can hustle, we learn to honor the ebb and flow of energy that naturally comes with being a woman

One of the core problems in the mainstream fitness industry is that its research and programming are predominantly geared toward men, designed around the 24-hour male hormone cycle rather than the infradian monthly rhythm of the female menstrual cycle Women are not miniature men and our physiology deserves a different approach from the ways men exercise and eat Flex Your Feminine addresses this gap by aligning exercise, nutrition, and recovery with the four phases of a woman ’ s cycle For women who aren’t menstruating, we implement a lunar strategy, aligning perfectly with our program ’ s framework

Each phase of the menstrual cycle requires a different approach, and when you learn to flow with these rhythms, everything changes. You become more energized, empowered, at peace with your body, and the results are glorious.

I realized that progressive strength training principles were absent from the mainstream cycle-syncing community and that this core problem also needed to be addressed Muscle is our largest endocrine organ and essential to our health as women This is why I’ve made strength training the foundation of Flex Your Feminine’s methodology strategically integrating it with mobility, intervals, pilates, and other modalities that align with each phase of the menstrual cycle. This approach ensures optimal results without falling into the burnout that bodybuilding or “bro-science” strategies lead to. We’re not just training for aesthetics but for vitality, resilience, and longevity, fully honoring our feminine biology

The mainstream fitness industry what I call the “hustle matrix” is designed to keep women out of touch with their bodies It promotes a one-size-fits-all approach, telling women to push harder, eat less, and grind endlessly to fit an unrealistic ideal. This is not how we were designed to live. It’s past time to question that narrative, and Flex Your Feminine is my answer.

I offer different ways for women to get involved in this movement TEAM FYF is the most accessible entry point, providing community, workouts, nutrition guidance, and support For those looking for deeper, personalized support, my INNER COURT program offers direct access to me with 1:1 weekly recorded strategy sessions for personalized feedback, deep dives into the practical FYF principles, and an extensive library of master classes and teachings to support this level of transformation.

This isn’t just about looking good (we never belittle our beauty, either!) or hitting a number on the scale. It’s about creating a lifestyle that honors our divine design, rejecting the lies of the fitness matrix, and living in radical alignment with who we were created to be I help women break free from the endless intense hustle, stop starving themselves, and rediscover the responsibility and power available to them when they trust the truth of their biology The feminine side of fitness is stronger than they told you Flex Your Feminine is a movement One that returns women to the truth of their biology, their rhythm, and their sacred design. The fitness industry tried to convince you that achieving health means copying the masculine framework of grinding through the same daily routines and restrictions of your natural rhythms. But your body was created differently and you deserve better

When you train according to your hormone cycle, when you embrace rest as power, and when you fuel your body with abundant ancestrally appropriate nourishment, your health flourishes This isn’t about being ‘less’ by doing ‘ more ’ it’s about aligning with the true strength unique to us as women. When we train in sync with our infradian rhythm, our bodys are supported, we feel safe, and our results are loyal to our legacy.

It’s time for a revolution We’re making history by returning to deep feminine wisdom in our wombs, rejecting the lies of the fitness hustle matrix, and reclaiming our birthright to true strength, beauty, and health

Will you Flex Your Feminine, too?

Daniela S f a r a Culinary Expert:

Rooted in Italian traditions, blending her love for food and culture with decades of authentic experience.

PHOTOGRAPHY BY DOMINIQUE DEBLOIS

How a Veal Sandwich changed A Woman's Life at 45 The Unexpected Second Act:

When Daniela first moved into her charming apartment, her fresh start days began with a complimentary soundtrack of construction happening outside her kitchen window. A chorus of jackhammers, and the more than occasional percussion of metal clanging. Rather than surrender to the morning ruckus, she took a different approach. She picked up some fresh veal, from her butcher, went into her kitchen and made some of the best veal sandwiches ever made She marched outside, handed them out to the crew and there began the takeover It didn't take long before they would message her asking if it was too early to start in front of her house, or if it best they begin down the street For two seasons until the work was completed, Daniela prepared their lunch daily - a myriad of veal sandwiches, lasagna, eggplant parmigiana, pasta and the occasional espresso and biscotti station she'd prepared for their breaks.

"Food is magic, and keeping them fed kept me happier in the mornings". And that, dear reader, is how Daniela Sfara accidentally launched her new career after a two-decade career designing and wholesaling fine jewellery, trading in her loupe and tweezers for a rolling pin and wooden spoons Daniela’s story is much more than learning to pivot and create professional success, it's a deep dive into what's truly important and making a personal transformation “I’ve been passionate about understanding every element of food since I was a child, but it wasn’t until the pandemic that I realized how much joy and fulfillment it brought me to share with everyone " What began as a childhood love for food, nurtured in her mother's kitchen, has blossomed into a thriving career as a Private Chef, Brand Partner, and an advocate for the Made in Italy and Slow Food movements.

Born into an Italian family, Daniela spent countless hours in the kitchen with her mother, learning the many techniques and dishes that make Italian cuisine the most loved around the globe "Even then as a little girl standing on a phone book propped chair to reach the table, I began to appreciate the romanticism of Italian food and culture Over the years, having the opportunity to learn from the many young at heart people across Italy has truly extended my mother's lessons to that of a great respect for simplicity" Daniela recalls.

"Food is magic, and keeping them fed kept me happier in the mornings".

Her approach to cooking is greatly rooted in the traditions she absorbed during those early years She specializes in traditional regional Italian dishes, using methods passed down through generations, and her cooking is more than preserving tradition; it’s about sharing - because food is more about conviviality than it is about eating. She has a rich food knowledge, and practices sustainable no-waste cooking, ensuring that every ingredient is used to its fullest potential. “respecting ingredients and the people who produce them is a philosophy I carry into every dish I prepare and truly believe that cooking simply enriches our lives outside of the kitchen"

As Daniela’s culinary career has expanded, so has her desire to share her knowledge with others She hosts guests into her Home Trattoria, teaches in-person pasta-making and cooking classes with the same intuitive, tradition-based methods she's learned Daniela is also working on her cookbook. What she incessantly shares is a journey into the heart of Italian culture, where food is an experience to be savored and shared.

“I want people to understand that cooking is not a chore or about following a recipe,” Daniela explains. “It’s about connecting with the ingredients, with the process, and with the people you ’ re cooking for That’s what elevates the experiences we share with each other"

Daniela’s expertise has taken her far beyond her inviting kitchen. She was recently a guest chef in Dubai, where she brought the true essence of regional Italian cuisine and culture to a new audience by curating a week of nightly dinners showcasing regional Italy at the tables of two restaurants; Her collaboration with Italian consortiums and Slow Food has allowed her to delve deeper into the agri-food industry, learning and sharing the methods and stories of artisanal food producers, and her reputation as an expert in traditional Italian cuisine has earned her numerous accolades and opportunities. She has been featured in various publications across Canada, Europe and United Arab Emirates, appeared as a guest chef on a cooking show, and has been invited to participate in the 2024 World Culinary Tourism Awards Additionally, she has collaborated with culinary academies and has been a sought-after podcast guest, where she shares her insights and experiences

In addition to sharing her culinary experiences, Daniela has become a source of inspiration to those looking to reinvent their lives, just as she did.

So, what inspires Daniela while she's inspiring others? She shared that she always makes time for the things she loves most: cuddling with her 15 year young fury little bear, traveling, teaching, writing, music & art, gardening, and of course sharing good food, wine, and stories with others “I’m fortunate to be doing what I truly enjoy,” she says “it's not a job for me; it’s the lifestyle I've lived since I was a child It’s about creating experiences that bring people together, and sharing my knowledge along the way " Daniela’s continuous pursuit is a testament to the power of perseverance Her story is a reminder that it’s never too late to start over, to follow your heart, and to create a life filled with purpose and happiness - it just takes deciding you deserve greatness and being tenacious at achieving it. As she continues to grow her culinary empire, Daniela remains grounded in the values that have guided her journey from the very beginning: a love for food, a respect for tradition, and a commitment to sharing her passion with others “Take a trip to Italy with me through the pages of my site, on my social media, or at my table" she invites

We accept and look forward to seeing what she'll be cooking up next

"I've always been a contrarian and done what I've wanted despite the advice of others I didn't realize that what I did of mere interest and passion was positively encouraging others until I began receiving emails and messages asking for advice and an ear, and now I truly want to help people experience the freedom that comes from deciding to commit to your own life and happiness.”

CHECK OUT DANIELA’S RECIPES PAGES 58-62

deVera

Founder of Project Four Public Relations:

A PR agency representing some of the country’s top talents across film, television, music, and lifestyle.

BY CANDACE COSENTINO

PHOTOGRAPHY

PR Power: The Secret Weapon Behind Every Strong Personal Brand

In today's world, where we live so much of our lives online, building a personal brand is no longer just an option it's a necessity. Whether you ' re an entrepreneur, creative, or professional in any industry, how people perceive you and your work can have a direct impact on your success As a publicist and founder of Project Four Public Relations, I've seen firsthand the pivotal role that PR plays in crafting and maintaining a strong, impactful personal brand

Why Your Personal Brand Matters

A personal brand is essentially the image or impression that others have of you, both personally and professionally It's your reputation, but also your opportunity to communicate your values, strengths, and vision to the world. Your brand reflects not only what you do but why you do it. It’s how you differentiate yourself from others in a crowded marketplace and create authentic connections with your audience. Whether you ' re aware of it or not, you already have a personal brand Every interaction you have, in person or online, contributes to how people perceive you The key is to take control of that narrative and that’s where PR comes in

Public Relations as a Tool for Personal Branding

PR is not just about gaining media attention or managing crises it’s a powerful tool for building and refining your personal brand. Through strategic public relations, you can shape how you ' re perceived, ensure that your messaging is consistent across platforms, and position yourself as a thought leader in your industry At Project Four PR, we often talk about the importance of storytelling Every brand, whether it's personal or corporate, needs a compelling narrative It’s not enough to simply tell people what you do; you need to share why you do it and how your journey has shaped your mission PR helps you craft that story in a way that resonates with your target audience and the media

How to Pitch Yourself to the Media

Pitching yourself to the media is one of the most effective ways to elevate your personal brand and reach new audiences But if you ' re not familiar with PR and publicity, you might wonder: why is the media such a powerful tool? The answer lies in the reach, credibility, and influence that media outlets hold

“In today's world, where we live so much of our lives online, building a personal brand is no longer just an option it's a necessity.”

In today's saturated digital landscape, getting noticed can be difficult You may have the most compelling story, the best products, or the most valuable insights, but without a platform, it's hard to cut through the noise. The media provides that platform they are the bridge between you and your target audience. Whether it’s a television show, a popular magazine, or a niche podcast, media outlets have already built trust and credibility with their audiences, and they’ve established themselves as authorities in their space Here are a few key tips on how to successfully pitch yourself to the media:

01 Know Your Story

Before reaching out to any media outlet, you need to have a clear, concise narrative What makes you unique? Why should people care about your story? Focus on the aspects of your journey that are compelling and relevant to your audience For example, if you ’ re an entrepreneur, share the challenges you ' ve overcome and how those experiences have shaped your approach to business

02 Tailor Your Pitch

One of the biggest mistakes people make is sending out generic pitches Journalists and editors receive countless emails every day, so you need to stand out Research the publication or platform you ' re pitching to and tailor your message to fit their content style and audience Show them why your story matters to their readers, viewers, or listeners

03 Offer Value

Remember, the media is always looking for stories that will resonate with their audience When you pitch yourself, think about how your story adds value. Can you offer expert advice, insights, or a fresh perspective on a trending topic? Position yourself as someone who can help them deliver valuable content, not just as someone seeking self-promotion.

04 Build Relationships

Media relations are key to successful PR Building relationships with journalists, editors, and influencers takes time, but it's essential for longterm success Don’t just reach out when you need coverage engage with their work, share their articles, and connect with them on social media Developing genuine connections can lead to more organic and consistent media opportunities

CONSISTENCY IS KEY

Once you have media attention, it's crucial to maintain consistency in your messaging. Your personal brand should be reflected across all platforms your website, social media, interviews, and public appearances. PR ensures that every piece of content or coverage aligns with your core brand values and narrative. Consistency isn’t just about messaging, though; it’s about showing up regularly In the world of personal branding, visibility is everything PR can help you maintain a consistent presence in the media, ensuring that you ' re top of mind for your audience Whether through interviews, features, speaking engagements, or guest articles, staying visible keeps your brand relevant and strengthens your authority in your field

The Long-Term Benefits of PR in Personal Branding

One of the greatest advantages of using PR to build your personal brand is the long-term impact. Media coverage and public recognition provide credibility and social proof that can open doors to new opportunities. Over time, as you continue to refine and share your story, you establish yourself as an expert or leader in your industry, which can lead to future opportunities In my experience at Project Four PR, I’ve seen clients go from relative obscurity to becoming recognized names in their industries It’s a powerful reminder that while it takes time and effort, the rewards are well worth it The world of communications is constantly evolving, but one truth remains: a powerful story is timeless Whether you ' re launching your personal brand or looking to elevate it to new heights, strategic messaging and visibility are key to shaping and amplifying your narrative with purpose and impact. By investing in thoughtful publicity, you ' re investing in your legacy, ensuring your brand resonates, inspires, and stands the test of time

Sasha

Brand

& Marketing

Strategist:

Master your influence and become THE brand everyone wants.

F e d u n c h a k

PHOTOGRAPHY BY SAMMY HEARN

The power of influence:

A FEMALE FOUNDER'S GUIDE TO INTUITIVE MARKETING

If there’s one thing that every brand and business

owner wants, it’s attention. But contrary to the same old advice you hear on social media, this article isn’t about basic marketing or sales tips to get you your next customer Because if I’m being honest, I am uninspired by the rhetoric around going viral and becoming an instant sensation

And if you ’ re like most of the hundreds of founders that I’ve worked with over the last 4 years, you may be exhausted by the “ guru ” advice, too. “Your content is boring!” and “Use these hooks to go viral!” are like trying to fix a leak with tape Or, maybe you ’ ve been hearing about “buyer types” and “content pillars” and wondering, “How does this apply to my business, and what step do I take next?!”

But here’s what I know: Marketing doesn’t have to be hard. In fact, it should be one of the easiest parts of your business. I know - a bold statement! - but hear me out.

You started your business because you believed you created a solution for someone You were so passionate about that solution, you wanted to spend all of your time sharing it

Your biggest opportunity to share that solution isn’t just in creating content or stressing over buyer types - it’s about mastering the art of influence And influence is really the foundation of a great marketing strategy that brings in sales Influence isn’t about manipulation It’s about building authority and credibility skills that make people want to engage with you And here’s the best part: influence is a skill anyone can learn My tested and proven approach to doing marketing and sales in a way that feels more intuitive is because of what I’m coining as Influence Psychology It’s what the world’s biggest brands use, but it’s my mission to make these principles accessible to small business owners like you Once you understand how influence works, you can create a brand that feels magnetic a brand that stands out, builds real relationships, and ultimately drives sales.

.

MY JOURNEY TO

Mastering Influence

My journey with influence started long before I became an entrepreneur It began with a Master’s degree in Rhetorical Communication in 2010, where I immersed myself in the psychology of persuasion studying political movements, media, and the impact of language on world-changing events Little did I know then that this knowledge would shape everything I do today

I spent years behind the scenes in corporate communications, helping Csuite executives engage employees and drive performance. Eventually, the corporate grind felt unfulfilling so I left a high-powered marketing director role and became a certified professional coach, focusing on energy leadership and mindset work

But the real turning point came when I launched my own spray tan salon It wasn’t just about beauty it was about connection I learned firsthand how to build a business from scratch, not just through marketing but through prioritizing deeply understanding my customers and growing my visibility The success of my business didn’t come from clever Instagram hacks or ads it came from understanding people and creating a brand that truly resonated with them.

After navigating COVID, a miscarriage, and then a pregnancy, I made the difficult decision to close the salon But the lessons stuck with me: the power of community, the importance of putting customers first, and the value of creating a brand that feels magnetic from the inside out using Influence Psychology

These experiences led me to launch Daring Creative, a branding agency, which quickly scaled to six figures in its first year and multiple six figures by year two, even with a baby on my hip and while working part-time.

My fast success wasn’t due to stressing about my content, but in the influence-informed approach I took to showing up on- and offline Today, as the co-founder of Daring Haus, I combine marketing and creative services with deeper business strategy Everything I do comes down to one thing: understanding what influences people what drives them, what they want, and how to use meaning (language, visuals, etc) to shape their perceptions

Influence Psychology: How It Works and Why It Matters

So, what exactly is Influence Psychology? At its core, it’s about understanding human behavior how people make decisions and what motivates them to take action. The beauty of this approach is that it allows you to market and sell in a way that feels more intuitive, more human. I’m going to say something crazy here: Following trends makes you forgettable Creating influence makes you irresistible

In my work with hundreds of small business owners, I’ve seen the same thing play out over and over: Founders getting so overwhelmed with all of the marketing strategies and tactics and funnels that they become paralyzed by analysis and overthinking. So my advice to you? Stop over strategizing your marketing efforts to death.

Instead, when you apply Influence Psychology, your brand naturally magnetizes customers and clients My favorite framework for understanding influence is Robert Cialdini’s 7 Principles of Influence

“I learned firsthand how to build a business from scratch, not just through marketing but through prioritizing deeply understanding my customers and growing my visibility.

The success of my business didn’t come from clever Instagram hacks or ads it came from understanding people and creating a brand that truly resonated with them ”

THE 7 PRINCIPLES OF INFLUENCE:

Your Toolkit for Intuitive Marketing

01 Reciprocity:

This principle is all about giving to get. When you provide value upfront, people naturally want to return the favor Share your expertise freely, offer unexpected bonuses, or simply go above and beyond in your service The key is to give without expecting immediate returns trust that it will come back to you

02 Commitment & Consistency:

Once people make a small commitment, they're more likely to follow through with bigger ones. Start by asking for small, easy commitments from your audience. Maybe it's signing up for a free workshop or taking a quick survey. Once they've said yes once, they're more likely to say yes again.

03 Social Proof:

We trust what others trust This is why testimonials, case studies, and user-generated content are so powerful Don't just tell people you ' re great show them that others think you ' re great Encourage your happy clients to share their experiences, and make sure to showcase these stories prominently

04 Authority:

People respect expertise. Establish yourself as a thought leader in your niche. Share your knowledge, showcase your credentials, and don't be afraid to position yourself as the expert you are. Remember, you don't need to know everything you just need to know more than your target audience

05 Liking:

We buy from people we like This is where your personal brand comes into play Be authentic, be relatable, and don't be afraid to show your personality Share stories, be vulnerable (to an extent), and focus on building relationships, not just transactions

06 Scarcity:

People want what they can't have. Create a sense of exclusivity or urgency around your offers. Limited-time promotions, exclusive access, or limited spots can drive people to take action. But remember authenticity is key Don't manufacture false scarcity; instead, focus on the genuine value and uniqueness of what you offer

07 Unity:

This principle is about creating a sense of belonging. When people feel part of a community or movement, they're more likely to stay loyal to your brand Create branded hashtags, host community events, or start a loyalty program Make your customers feel like they're part of something bigger than just a transaction

Why This Matters for Female Founders

As women, we often bring a unique perspective to business We value relationships, we ’ re attuned to emotions, and we have a natural ability to connect. Influence Psychology plays right into these strengths.

By understanding and applying these principles, you ' re not just marketing you ' re building relationships. You're not just selling you ' re solving problems You're not just growing a business you ' re creating a community

This approach allows you to market and sell in a way that feels authentic to you No more pushy tactics or feeling like you need to be someone you ' re not Instead, you ' re leveraging your natural abilities to connect, empathize, and inspire.

Changing the World of Business

Remember, influence isn't about forcing people to do what you want It's about creating an environment where people want to engage with you, trust you, and ultimately, choose you

As female founders, we have the power to change the face of business. By embracing Influence Psychology, we can market and sell in a way that feels good, builds real connections, and creates lasting impact.

Ready to go deeper into Influence Psychology? Join my FREE 7-day challenge, "Become THE Magnetic Brand Everyone Wants" Each day, you’ll get actionable strategies to apply the 7 Principles of Influence directly to your social media, email campaigns, and even in-person interactions with customers This isn’t about following trends it’s about mastering influence so your brand becomes unforgettable Sign up now and start creating the kind of brand that grabs and keeps attention.

Life & Business Coach:

Enter your elegant era. The life and legacy you are called to embody.

Ameera

PHOTOGRAPHY BY MICHELLE BATTS

Your e l e g a n t e r a

THE LIFE AND LEGACY YOU ARE CALLED TO EMBODY

We can have more than one purpose in this lifetime For years, I

ventured down many paths searching for that one thing that would fill my heart and light my soul. I know now, with certainty, what I was searching for was never out there It was always within, but I needed the journey to learn who I am and what I was made for On the other side of tragedy, loss, grief and illness, I found myself

My name is Ameera, it is an Arabic name my father chose, and it means Princess I grew up in a small townhouse in Ottawa, Canada, the youngest of four children. My father passed away from cancer at the age of 41, two years after I was born. My family had just immigrated from South Africa and my mother had to secure a job and raise four children with an eighth-grade education. She worked hard earning a very modest salary and took every opportunity to compete for new roles throughout her career We did not have a lot of disposable income but always had food on the table in our modest, vibrantly decorated, cozy home

When I was a young teen, my eldest brother made a mistake that would follow him for most of his life. He hit rock bottom and the impact on our family was financially and emotionally devastating. It was a gritty time where our strength and resolve were tested daily. We had no choice but to weather the storm and endure the judgment, looks, and whispers of others. It was during this time, one fateful night, that my brother watched Anthony Robbins’ infomercial on Personal Power He ordered the cassettes, did the program, and he never looked back Our family went on to create a business promoting Tony Robbins across Canada A small startup business became an international company with sold-out audiences around the world, producing live events featuring legendary speakers, best-selling authors, entertainers, media icons, former Presidents, and Olympic athletes.

I was privileged to grow up in the business of personal development and motivation At a young age, I held the firm belief that you could create a life you love through vision, perseverance and faith Our small and mighty team was the embodiment of excellence in a hustle culture era

If you dare to ask for big, bold, audacious gifts in life, be prepared to receive.

I cannot pretend I practiced any semblance of work-life balance Our business thrived and we were trying to keep up with the growing demand for our upcoming events There was constant pressure to deliver a seamless, outstanding experience Our world class speakers and clients expected nothing less

I got married in my early thirties and was truly loving my life. My husband and I travelled, thrived in our careers, enjoyed time with family and friends. We even bought our first house. I remember thinking, "it just can't get any better than this." One morning, I received a devastating phone call. My sister had been rushed to the hospital after suffering what appeared to be a stroke After weeks of tests, she was diagnosed with an inoperable brain tumor She courageously endured 2 years of treatment, lost her ability to walk, write and speak She passed away one month shy of her 50th birthday Shamim was truly God’s angel on this earth Our life was forever changed

“I was privileged to grow up in the business of personal development and motivation. At a young age, I held the firm belief that you could create a life you love through vision, perseverance and faith.”

Ttumultuous Our business endured one hit after another, and in 2011 we had to close our doors, leaving our family and team unemployed The decades of knowledge I had accumulated about mindset, resilience, NLP, positive affirmations, and self-talk felt distant and unreachable when I most needed them My body, mind, and spirit were being transported back to my teen years of uncertainty and shame I was battling old beliefs of fear, money scarcity and felt completely exposed and vulnerable. I had no income, my husband and I were expecting our first child, and financially supporting his newly immigrated parents. I sat at home, pregnant, clipping coupons for groceries, and learned there is duality in every aspect of life I have witnessed loved ones, myself included, live this life and never stop to ask themselves what they truly desire. They never pause to ask themselves if they are happy and fulfilled. Imagine spending decades in the shadows of your truth After the loss of my sister and our family business, I became stuck again in an old paradigm of hustle, lack, and scarcity. I had found a job that I liked but no longer fulfilled me. I was going through the motions, living each day for the weekend The child who was raised surrounded by the motivation icons of the 80’s and 90’s was no longer recognizable

he years following her passing were In 2020, I contracted an illness, and my immune system was so low from fatigue and neglect that I was hospitalized I was burntout and was forced to take medical leave to diagnose my inexplicable symptoms My body, mind and spirit were depleted. After losing my dad and sister to cancer, I couldn’t help but think that I was dying I decided then-and-there this was not going to be the end of my story I used everything I had learned to call-in my personal power and define my future I began advocating for my health, literally chasing down doctors and investing thousands of dollars into medical care I was finally diagnosed, treated, and able to return to my life My brother had restarted his business and was encouraging me to do what I truly desired I began to search for a new career and pursued my Life Coaching certificate I was determined and re-

energized I invested time in re-learning and integrating every lesson, theory, and framework from my earlier days in the self-development industry I unlearned outdated thought patterns, fear based self-talk, and negative beliefs that did not serve my singular focus I was driven by my personal mission to design a life and legacy of freedom, health, wealth, and fulfillment Time was too precious not to pursue my passion and purpose

Life is what happens between our plans.

“If you think you have all the time in the world to invest in your family, your business, and your life, you are taking time for granted. I desire more for you, for all of us. ”

In December of 2022, my family and I were returning home after If you think you have all the time in the world to invest in your family, your business, and your life, you are taking time for granted I desire more for you, for all of us What started as a journey to heal and build a life I love has evolved into a business where I mentor women to embrace their personal power, rise in the face of adversity, and design their legacy with elegance, freedom and fulfillment It comes as no surprise that in my mid-life, I have fully embraced my purpose to elevate myself and the clients I serve, guiding them as they design their exquisite, authentic, abundant life experience.

seeing a musical, when I checked my messages I quickly asked my husband to pull the car off to the side of the road, where I stepped out into the cold rain and sobbed uncontrollably as I was told my eldest brother had died of a heart attack just hours earlier I felt like I was being swallowed by an ocean of grief during a hurricane My oldest brother was so much more than a brother. He was my fearless protector, father figure, mentor, and friend. Over the next few months, I endured anxiety, panic attacks, insomnia, and massive emotional swings including anger, fear, guilt, sadness, and numbness on any given day I had to hold it all together for my children who had lost a beloved uncle, and my mother who had lost her husband, daughter and son in one lifetime It was unbearable Five months later my father-in-law passed away and that same ocean of grief swept-in and took hold of my husband and his mother My only choice was to surrender and trust that we would all be held

2024 is the year I turned 50, and it is not lost on me how quickly months turn to years and years turn to decades. When I look back on my life, I want to be able to say I took hold of opportunities with both hands and gave it my all I want to say I lived

The path to becoming who I am today required climbing mountains I share my personal story because you deeply deserve a life that lights you up and leaves no room for regret I have witnessed the transformation that happens when women invest in themselves, and it inspires me everyday to help others create a life on their terms I have walked through the depths of joy and grief Standing on the other side, I encourage you to not let another year pass. Together we will search within to discover and design the life and legacy you are called to live.

Connect with Ameera Virani to Design Your Life & Legacy

Follow on Instagram @ameeravirani

Visit wwwameeraviranicom

Iconic Etiquette

Entrepreneurial Etiquette was inspired by Jen’s book idea around timeless values, characteristics and manners that many have forgotten or have never been taught. You have one chance to make a first impression and your reputation is everything in life and business, learn

the gestures, acts, behavior and cultural differences that reflect consideration, thoughtfulness and poise

Holiday parties are a delicate dance of

elegance, connection, and a bit of fun As an entrepreneur, attending these events requires a refined sense of etiquette, where your behaviour subtly speaks volumes about your professionalism and poise Imagine arriving at a holiday gathering, warmly greeting the host, and ensuring you are present, not just physically but emotionally One of the most gracious acts is to be fully engaged in conversation. Avoid scanning the room for others or, even worse, getting distracted by your phone Being fully immersed in conversation shows respect and builds rapport, whether you ' re talking with a client, colleague, or new acquaintance Now, when you ’ re standing there with a drink in hand, hold your glass by the stem – this isn’t just about appearances but etiquette A glass held at the bowl warms the wine, altering its taste And remember that holiday cocktail might be delicious, but moderation is key. You’re at a professional gathering, and it’s always best to err on the side of elegance Savor the experience, but never lose sight of your composure Dress impeccably, but with consideration for the occasion If the invitation calls for festive attire, show your holiday spirit without venturing into costume territory

Think sophistication, whether it's a sleek velvet dress or a chic sequined number The way you present yourself reinforces your brand even in social settings The right outfit says you value the event and its hosts without needing to say a word. When it comes to grabbing an hors d’oeuvre, use proper etiquette reach for a napkin first, then select your treat, always using the napkin to hold it. Be sure to take another napkin afterward This small gesture shows your attention to detail and adds an extra touch of grace to your evening Thank the server with a smile, acknowledging their service, which shows your poise even in social moments When it's time to leave, recognize the importance of your exit Be mindful not to overstay A gracious thank you as you leave preferably a personal, handwritten note later or a message this will make a lasting impression

After all, it’s the smallest touches that can elevate your business relationships from transactional to personal. Holiday parties aren't just about networking; they're about building deeper, more meaningful connections Approach them with grace, appreciation, and a touch of sparkle By doing so, youll create lasting impressions long after the party is over.

Jen xo

JEN SZPIGIEL, EDITOR-IN-CHIEF

A wellness guide:

for a stress-free holiday

The holidays are meant to be magical a time filled with joy, warmth, and

connection Yet, for many, they’ve become synonymous with stress, exhaustion, and endless to-do lists This year, I want to share a different approach a way to reclaim the magic by focusing on wellness, balance, and intentional living.

Let me take you back to a few holiday seasons ago. My days were jampacked with events, gift shopping, and deadlines. I was running from one thing to the next, barely catching my breath By the time New Year’s Eve rolled around, I was utterly exhausted The joy I had hoped to experience with my family and friends felt fleeting, buried under the weight of endless commitments I realized I had been so focused on creating the *perfect* holiday, I had forgotten to enjoy it

That experience became a turning point. I decided I no longer wanted to associate the holiday season with burnout. Instead, I chose to prioritize my well-being and make intentional choices that supported a stress-free, joyfilled season. And that’s the heart of this article a guide to help you cultivate a calm and centered holiday experience, where you can truly be present

Mindful Mornings for Centered Days

The hustle of the holiday season often means diving into the day without a moment’s pause. But I’ve learned that starting my mornings with intention changes everything. Whether it's five minutes of meditation, writing in a gratitude journal, or simply enjoying a hot cup of tea while watching the snowfall, carving out these quiet moments sets a tone of calm that lingers throughout the day

Last Christmas, I remember waking up before anyone else in the house Instead of reaching for my phone or diving straight into holiday prep, I sat in the stillness of the early morning, lit a candle, and just breathed That simple ritual created a grounding energy that I carried with me through the chaos of the day It’s those moments of pause that allow us to stay connected to the present rather than getting swept up in the rush.

Setting Boundaries with Grace

The holiday season is notorious for overcommitment But I’ve found that when we protect our time and energy, we ’ re able to give more fully to the things that matter. One of the greatest acts of self-care is learning to say “ no ” with grace. It’s not about declining every invitation but rather choosing the events and commitments that align with your values and bring you joy

Last year, I remember being invited to five different holiday parties within two days My initial instinct was to attend them all after all, I didn’t want to disappoint anyone But after reflecting, I realized that showing up at every event would drain my energy and leave me feeling depleted So, I chose to attend the gatherings that felt most aligned with my heart and allowed me to be fully present. The rest? A gracious, “Thank you, but I’ll have to pass. ”

“This year, I invite you to embrace the holidays with a sense of calm and wellness It’s not about doing less it’s about doing what truly matters. By nurturing your body, mind, and spirit, you can create a season that feels aligned, joyful, and stress-free.”

Nourish Your Body And Your Spirit

The holiday season is filled with indulgence, and rightfully so But while we enjoy the festive treats, it’s important to remember that nourishing our bodies can amplify the joy we feel Rather than rigidly avoiding indulgences, I focus on balance enjoying my favorite holiday foods while also ensuring I’m feeding my body the nutrients it craves.

During a particularly busy December, I found myself running on nothing but sugar cookies and coffee (sound familiar?) My energy plummeted, and instead of feeling festive, I felt foggy and drained Since then, I’ve made a commitment to nourishing my body with foods that energize me think warm soups, seasonal vegetables, and hearty grains When I feel good physically, I’m able to fully savor the holiday magic

Move Your Body with Joy

Exercise doesn’t have to be a chore, especially during the holidays Whether it's a brisk winter walk, dancing around the kitchen while baking cookies, or attending a fun holiday yoga class, moving your body can be a beautiful way to release stress and stay energized.

Last year, after a long day of hosting, I took a quiet evening walk in the snow with my family We laughed, told stories, and admired the Christmas lights in the neighborhood It reminded me that movement doesn’t need to be about rigid routines it’s about finding joy in the simple act of staying active

Create Restful Rituals

The holidays often bring late nights and early mornings, but rest is the secret to staying grounded. I’ve learned the importance of creating restful moments amidst the festivities. Whether it’s a quick nap, a candlelit bath, or an hour with your favorite book, carving out time to rest allows you to recharge

One of my favorite holiday rituals is setting aside one evening each week for a “ cozy night in” No plans, no obligations just me, a blanket, and a good movie or book It’s these restful moments that allow me to be fully present during the busier days.

Be Fully Present

This is, perhaps, the most important part of a stress-free holiday. It’s easy to get swept up in the planning, the gifts, and the events, but the true magic of the season lies in presence. Put your phone down. Look into the eyes of your loved ones when they speak. Soak in the laughter, the warmth, and the beauty of the moment

I can still remember a holiday dinner a few years ago My to-do list was endless, but I decided to let go of perfection and simply be present I laughed with my family, shared stories, and felt a deep sense of gratitude for the moment That’s what the holidays are truly about

Let’s make this holiday season one of presence, connection, and true well-being. Your peace and joy are the greatest gifts you can give yourself and those around you.

Iconic Lifestyle

The way to invite an opulent lifestyle into your world is through the intentionality of elevating all of your senses. Luxury is found within the details. esSENSE is here to inspire you to create experiences that turn moments into gorgeous memories. Learn about the most iconic

places, products, sounds, tastes and sights to immediately raise your standards of excellence within your life and business.

Holiday

Looking for an elegant alcohol-free option? Our mocktail collection offers festive flavors that bring all the holiday cheer without the booze With seasonal ingredients and beautiful garnishes, these mocktails will ensure every guest has something special to enjoy, making your holiday gatherings inclusive and memorable.

mocktails

Cranberry ginger

INGREDIENTS:

1 CUP CRANBERRY JUICE

1/2 CUP GINGER BEER

JUICE OF 1/2 LIME

FRESH CRANBERRIES AND ROSEMARY FOR GARNISH

DIRECTIONS:

Fill a glass with ice, add cranberry juice, ginger beer, and lime juice

Stir gently and garnish with cranberries and a rosemary sprig

fizz Spritz

Apple Cider

INGREDIENTS:

1 CUP APPLE CIDER 1/2 CUP SPARKLING WATER

1 TBSP CINNAMON SYRUP

APPLE SLICES AND CINNAMON STICK FOR GARNISH

Peppermint

HotChocolate

INGREDIENTS:

1 CUP HOT CHOCOLATE

WHIPPED CREAM

1/2 TSP PEPPERMINT EXTRACT

CRUSHED PEPPERMINT CANDIES

DIRECTIONS:

Prepare hot chocolate, stir in peppermint extract, and top with whipped cream Sprinkle crushed peppermint candies on top

DIRECTIONS:

Mix apple cider, sparkling water, and cinnamon syrup in a glass Add ice, and garnish with apple slices and a cinnamon stick

Holiday

Whether you're toasting with friends or hosting an intimate soirée, we’ve curated a selection of cocktails that will elevate your holiday gatherings Expect classic flavors with a twist, seasonal ingredients, and presentation tips that will make every sip feel like a truly special occasion. These are the perfect way to add a touch of elegance to your celebrations

cocktails

Spiced Rum

INGREDIENTS:

1/2 CUP EGGNOG

1 OZ SPICED RUM

GROUND NUTMEG AND CINNAMON

DIRECTIONS:

eggnog

Pour eggnog into a glass, add spiced rum, and stir. Sprinkle with nutmeg and cinnamon on top

Pomegranate Christmas

INGREDIENTS:

1 OZ VODKA

Holiday

INGREDIENTS:

1 OZ VODKA

1/2 CUP CRANBERRY JUICE

1/2 CUP GINGER BEER

LIME JUICE TO TASTE

Martini Mule

SUGARED CRANBERRIES AND MINT FOR GARNISH

2 OZ POMEGRANATE

JUICE

1/2 OZ ORANGE LIQUEUR POMEGRANATE SEEDS AND ROSEMARY SPRIG FOR GARNISH

DIRECTIONS:

Shake vodka, pomegranate juice, and orange liqueur with ice Strain into a martini glass and garnish with pomegranate seeds and a rosemary sprig

DIRECTIONS:

Fill a mule mug with ice. Add vodka, cranberry juice, and lime juice Top with ginger beer and garnish with sugared cranberries and mint

FOOD RECIPES

Italian Inspired

BY DANIELA SFARA

Stuffed Eggplants

ACALABRESETRADITION

INGREDIENTS

8 medium eggplants

350 g day old bread or breadcrumbs

4-5 eggs

1 egg white for wash

75 g grated pecorino or parmigiano

basilico - hand ripped or sliced

garlic - finely chopped

fine sea salt to taste

black pepper to taste

olive oil for frying

enjoy, they'refantastic!

INSTRUCTIONS

Clean eggplants, remove stem and cut in half lengthwise in large pot of water on medium/high heat, cook the eggplants until semi soft (approx 5 min)

Drain and set aside until cool enough to handle

In a bowl, lightly soak hand ripped bread in water and let sit (if using breadcrumbs, skip this step)

Gently remove flesh leaving approximately 1/2 cm skin on the eggplant

Set skins on a plate and flesh on cutting board

Medium chop the flesh and add to bowl with bread

In same bowl, add whole eggs, pecorino or parmigiano, garlic, basilico, salt and pepper

Mix well and fill each eggplant skin evenly

Heat olive oil in frying pan on med/med-high heat

In a small bowl, whisk egg white

Coat filling side of eggplants in egg wash and fry filling side down until golden

Flip and repeat on reverse side until golden and crispy

Remove and set on paper towel lined plate to soak any excess oil

While still hot, plate, sprinkle pecorino or parmigiano as desired, and serve

Sage & Butternut Squash Gnocchi

INGREDIENTS

1/2 butternut squash

Olive oil for drizzling

Salt

350 g 00 flour

50g grated parmigiano

Sage

Butter

Nutmeg

INSTRUCTIONS

Heat oven to 400 f

On parchment lined baking sheet, drizzle olive oil on cubed squash and bake for 35 min

Remove from oven and drain to cool

Mash squash onto working surface (wooden board or counter) and form a well

Sift flour onto squash

Add a pinch of salt to taste

Mix until dough is smooth

Cut into half and roll 2 long ropes of approx 1cm thick

Cut each rope into 1cm pieces and set aside

Bring a large pot of salted water to boil

Cook gnocchi for 1 minute after they float to the top

In a pan on medium heat, melt butter

Add sage leaves and freshly grated nutmeg

Drain gnocchi (saving a cup or so of water)

Add drained gnocchi to pan and mix into butter

Sprinkle grated parmigiano, amalgamate all flavours

Pour some of the gnocchi water and mix until creamy

Remove from heat, plate and serve

The Perfect Pesto

The traditional pestle and mortar method of making pesto is my favorite way as it’s more authentic and the flavours marry beautifully. You're welcome to use a blender if preferred, it will still taste fabulous.

The pasta to pair? Trofie is the classic shape for this luscious green goodness, and you can find trofie at specialty Italian supermarkets. Spaghetti is also a wonderful pairing for pesto and makes an equally delicious dish.

INSTRUCTIONS INGREDIENTS

50g fresh Italian basil

2-3 cloves of garlic – peeled

20g pine nuts

80g Parmigiano - grated

20g Pecorino - grated

120ml Extra Virgin Olive Oil

Pinch of sea salt

Rinse the basil and gently pat completely dry. Set aside with other prepared ingredients

Fill a pot ¾ way with cold water, add a pinch of salt and place on the stove to boil

In your mortar, add the garlic and pestle until you achieve a smooth paste

Add and pestle the pine nuts

Now the basil – you’ll know you’ve crushed enough when it’s reached a thick and solid consistency

Add a pinch of sea salt

Stir in the parmigiano and pecorino

Pour the olive oil and continue mixing until pesto is smooth and ingredients are evenly combined

Nutellotti Cookies

INGREDIENTS

180 g nutella (try using the glass jar nutella - it's made in Italy and far superior in flavour to the plastic jar)

135 g 00 flour

1 medium egg

Nutella for topping

Halved hazelnuts for garnish

Icing sugar for dusting

INSTRUCTIONS

In a bowl, whisk nutella with the egg

Add flour a little at a time, and mix until well amalgamated Roll mixture into ball, wrap in plastic and let sit for 15-20 minutes in the refrigerator

Prepare a parchment lined cookie tray and set oven to 340 f Roll balls and place onto sheet

With your finger, gently dent the top of the cookie

Fill indentation with nutella (via piping bag or spoon)

Add hazelnut

Bake for 10 minutes

Remove from oven and set aside to cool

Dust and serve

Festive Outfit Ideas Chic

NOT YOUR TRADITIONAL HOLIDAY OUTFITS

01. The Sequence Trousers

Most people reach for sequin dresses or rompers, but don't forget about sequin trousers! They deserve their moment and are perfect for adding a touch of glam to your holiday look

OASIS

THE INSPO

black skirt to bring g y gy ok with holiday flair

03 The Jumpsuit

SHOPCIDER

and

For the sleek

powerful, a wide-leg black jumpsuit offers modern sophistication with a twist of timeless chic

04 The Lace Maxi Skirt

Don't shy away from the lace maxi skirt this season! Pair it with a closed oversized blazer and a belt to cinch your waist, creating a chic, trendy holiday look

SKIMS

THE INSPO

FASHIONNOVA

03 Feather Sleeve Suit

Feather sleeve details scream iconic, adding that perfect touch of drama If a full suit set feels like too much, go for a silk blouse or dress with feathered cuffs for an effortlessly chic and stylish look

THE INSPO

Gift Guide

FOR THE HOMEBODY

01 Slippers

09 Pyjama Set

03.Bath Robe

08. Jo Malone Candle

06. Anthropologie Mug

05 Bathtub Caddy

02. Salt & Stone Set

04. Towel Warmer

07 Smeg Kettle

Gift Guide

FOR THE WELLNESS GIRLIE

01 Bala Bangles

Beast Blender 05 Hatch Alarm clock

Workout Set 03.Lululemon Belt Bag

. Arrae Bloat

. Silk Eye Mask

Stanley Tumbler

Five Minute Journal

Oura Ring

Gift Guid

FOR THE BEAUTY GIRLIE

do Perfume

01 Dr Dennis Gross Led Face Mask

02 Shark Flexstyle

06. Rhode Pocket Blush

03 Beis Cosmetic Bag

12

. Laneige lip mask

09. Makeup by Mario Eyeshadow Palette

04. Ice Roller

10. Light up Vanity Mirror

05 Gusha

11. Claw Clips

08 Good Dry Brush

FOR THE HOMECOOK

01. Our Place Always Pan

08. Williams Sonoma Classic Stripe Aprons

03 Zwilling Knife Set

07 Yetti Wine Chiller

05. Marble Mortar and Pestle

02. Pot Holders

04. Round Serving Board

06 Kitchen Aid Mixer

fav items

FREE PEOPLE

LULULEMON

RARE BEAUTY HYDRATING HAND CREAM

DREAMY DAYS PAJAMA SET

THERAGENNIS

RED LIGHT ROUGE PRO G3

ROUGE

HATCH

SUNRISE ALARM CLOCK

ERIN CONDREN

AGENDA & CALENDAR

HAPPY EARS

EAR PLUGS

TONIC BLOOMS FLOWER SUBSCRIPTION

YOUR

ARCHETYPE BASEDON THEICONIC COLLECTION

The Sales Freq

This course embodies abundance, confidence, and a powerful magnetic energy, so it calls for an outfit that speaks to a bold and unapologetic woman who commands attention effortlessly

This outfit reflects the energy of being a sales magnet, blending sophistication with boldness for the woman who knows her worth and attracts success like a force of nature.

The Catalyst

This course is for you if you’re a woman who embodies determination, strategy, and the confidence to launch a product or service that makes a lasting impact. It’s about setting your business up for undeniable success.

This outfit reflects a leader who balances casual sophistication with bold choices—ready to take on the launch process with the confidence to turn heads and exceed expectations.

Legendary Leadership

This course is for you if you identify as the woman ready to lead with elegance, authority, and conviction, fully stepping into your God-given leadership.

This outfit reflects that energy polished, bold, and confident A sleek black pantsuit with red accents, it's for the leader who sets the bar high and leads with both heart and strength

Marketing Maven

This course is for you if you are an entrepreneur who is ready to create magnetic marketing and turn ideas into sold-out offers while scaling your business with ease and strategy.

This outfit reflects that effortless, cool energy—light denim jeans, a white tee, and sneakers for the woman who knows how to captivate her audience.

The Architect

This course is for the visionary woman who’s ready to design her empire without sacrificing freedom or fulfillment It’s all about mastering your time, priorities, and responsibilities while living a life of abundance

This outfit reflects that strong, visionary energy dark wide-leg denim, a sleek white turtleneck bodysuit, and a long suede jacket for the woman architecting her life and business with precision and style

Iconic Thought

Jen has built multi seven figure businesses globally as well as supporting her clients to create over thirty million dollars in sales through her wisdom, experience and leadership. Her strategic and energetic approach matched with her leadership expertise is unmatched within the marketplace. Acquire business advice, new

insights and contemplations through Jen’s monthly Iconic Thought that will support your next level growth within business.

Idon’tbelieveinbalance. Ibelieveinharmony.

Harmony is spending time on the things that are important in our

life and business which means being present to our priorities When I work, I work hard When I play, I play hard I decided a long time ago that I would not allow my life and business to compete and instead I would have them merge to celebrate the wholeness of who I am.

I set my schedule and calendar into a rhythm where I am client facing for only four days a week, two weeks a month and ten months a year. That’s harmony.

As someone who spends her professional life pouring into other people’s businesses, I quickly realized how easy it is to neglect my own. Becoming Iconic can become an afterthought and the whole reason clients found me and hired me in the first place was because of the representation and reputation I had built It is imperative that I honor it and continue to grow for sustainability Nevermind the importance of personal growth I am committed to so that I am leading by example and stay relevant

Many have excused this incredible flow within my life and business upon the success I have acquired Yet, I have led this way for over a decade and I have been teaching my clients to do the same for years You don’t earn fulfillment and please never delay your joy.

You can welcome in time freedom when you choose to Time freedom doesn’t mean you have nothing to do and are at the beach. Time freedom means you are in control of your days, schedule and calendar You design your life Even with a lot on your plate, you still get to choose how you spend your time

I believe in quality over quantity I believe in living the freedoms of entrepreneurship I believe space and time makes a better leader I believe that I am building my business around my life and not my life around my business I believe in being multi passionate and multifaceted which requires time leveraging

As a result of not just believing these concepts but embodying them, my clients have created more freedom than they imagined possible They are having their biggest months while on vacation with their family They are buying vacation homes and working from wifi They are caring for themselves and their vitality while scaling their companies They are more connected to their partners and thriving in business

As a result of not just believing these concepts but embodying them, my clients have created more freedom than they imagined possible. They are having their biggest months while on vacation with their family They are buying vacation homes and working from wifi They are caring for themselves and their vitality while scaling their companies. They are more connected to their partners and thriving in business.

I stand for us having a business we don’t need to escape from because we have created a flow that gives us space and time to be, do and have all we have dreamed of. I have a life that not only supports me as a CEO of three companies but also as a mom of four I am the evidence and so my clients now believe for themselves that they get to have it all too.

As you close a year and open up a new one, what can you do to harmonize your life and business? How can you serve clients and customers impeccably while also having space to nourish, connect and grow yourself and your company? If not now, when? It’s time to design your days and remember that space and time is a valuable asset to success Your family, your clients, your business and your future will thank you

It’s a vibe over here in Becoming Iconic!

Jen xo

JEN SZPIGIEL, EDITOR-IN-CHIEF

ALL ICONIC COURSES ON THE SHOP PAGE USE CODE BF24

*valid until 12/30

ALL ICONIC COURSES ON THE SHOP PAGE USE CODE BF24

*valid until 12/30

AZURA: CREATING AND BUILDING A TECH COMPANY

Jen is joined by guest Natasha, founder of Azura, who shares her journey of building a tech company from the ground up Natasha talks about the challenges of starting a tech business, including managing bugs, embracing growth, and letting go of control while navigating the unpredictable world of software development.

CHEEKBONE BEAUTY: BRINGING A DREAM INTO PRODUCT REALITY

Jen sits down with Jenn Harper, founder and CEO of Cheekbone Beauty, a sustainable and Indigenousowned beauty brand Jenn shares her inspiring journey of building Cheekbone Beauty from the ground up, driven by her passion for creating a company that not only offers high-quality products but also aligns with her values of sustainability and giving back to the Indigenous community

TABATHA DEBRUYN: THE HIGH ACHIEVER'S SECRET WEAPON

Jen is joined by Tabatha DeBruyn, an accomplished success coach, energy healer, author, wife, and mom. She shares her transformative journey from being a high school teacher to becoming a multi-million dollar entrepreneur and coach With expertise in personal transformation and healing modalities, Tabatha dives into the power of breathwork, energy healing, and personal growth.

SILK AND PALM: SELF FUNDED BRICK + MORTAR SOLOPRENEUR

Jen is joined by Kacie from Silk and Palm, a registered acupuncturist, herbalist, and aesthetician, to discuss her incredible journey of entrepreneurship and holistic wellness

Kacie shares her experiences navigating the complexities of running a brick-and-mortar business while building a strong online presence

Stay connected, visit wwwbecomingiconicco/magazine and follow @iconicmagazine to get the inside scoop on the latest! #beiconic

colleen

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The information provided by Iconic Magazine Inc. ("Iconic", " we " , " us " , or " our") is for general purposes only. All information found in this issue is provided in good faith; however, we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information found in this issue Under no circumstances shall we have any liability to you for any loss or damages incurred as a result of the use of the information contained in this issue Your use and reliance on said information are solely at your own risk

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