The Becoming Iconic Magazine Volume 12

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she's back

A celebratory reflection on our journey of becoming iconic magazine filled with inspiring stories, captivating visuals, and a year ' s worth of empowerment for thousands globally.

Living the Freedoms of Entrepreneurship

Step Into A World Where The Ordinary Is Surpassed By The Extraordinary, Where Dreams Are Nurtured And Aspirations Take Flight

caring

for your skin

A Guide To Fall Skincare Essentials For A Radiant And Healthy Complexion.

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advice from industry moguls

Hear The Top Advice And Tips From A Year's Worth Of Our Feature Entrepreneurs

the iconic advisory

Becoming Iconic's Executive Team Members Share Their Wisdom With You

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S E P T E M B E R 2 0 2 3

Join Mastery and embark on a transformative journey alongside a group of like-minded leaders who share your ambition and vision. Together, we will shatter limitations, break through barriers, and unlock your full potential. It's time to step into your power, achieve exceptional results, and create an iconic life and business you truly deserve.

Spaces are limited

Secure your spot today and be part of a movement that is changing the lives of extraordinary entrepreneurs globally. 100% guaranteed to expand your business! w h a t ' s i n c l u d e d

3 L I V E M A S T E R M I N D C A L L S A M O N T H A C C E S S T O J E N ’ S E N T I R E E X E C U T I V E T E A M A S Y O U R A D V I S O R Y B O A R D B E C O M E P U B L I S H E D W I T H A M A G A Z I N E A R T I C L E $ 3 , 0 0 0 A G E N C Y R E T A I N E R F O R D F Y S E R V I C E S m a s t e r y B E C O M I N G I C O N I C S T E P I N T O T H E P O S T U R E O F A C E O B Y D E V E L O P I N G T H E S K I L L S I N S I G H T A N D C O N F I D E N C E F O R Y O U R L I F E A N D B U S I N E S S T H R O U G H T H E E X P E R T I S E O F B E C O M I N G I C O N I C S F O U N D E R , E X E C U T I V E T E A M A N D A G E N C Y

Editor's NOTE A N N I V E R S A R Y E D I T I O N

In just 12 months, Becoming Iconic magazine has soared to unprecedented heights, proudly establishing itself as THE resource for entrepreneurs globally It has become a place where opulent living and world class business intersect similarly to a harmonious fusion of Forbes meets Vogue

As I reflect on the incredible journey thus far, I am filled with immense pride for the trailblazing path we have charted From the very first issue, I envisioned a magazine that would captivate an entrepreneurial spirit by offering sought after business advice along side of guiding how to create unparalleled levels of fulfillment.

Through meticulous care and an unwavering commitment to quality, we have featured the most distinguished entrepreneurs, thought leaders, and influencers from around the globe Their inspiring stories have graced our pages, breathing life into the dreams of our readers and leaving an indelible mark on their vision.

With each turn of the glossy pages, Becoming Iconic magazine has unraveled the tapestry of success, revealing the secrets behind the triumphs of our featured moguls We have celebrated a blend of ambition and style, empowering our readers to embrace the blend of business acumen and refined living

In our debut year, we have garnered accolades for our thoughtprovoking articles, breathtaking visual storytelling, and cuttingedge design The recognition received is a testament to the dedication of our passionate team, who have diligently crafted a magazine that exudes sophistication and allure

We extend our heartfelt gratitude to our devoted readers and esteemed contributors, who have played an instrumental role in the success of Becoming Iconic magazine Their unwavering support and engagement have been the driving force behind our unprecedented growth

As we embark upon the next year, we are committed to the promise of continuous inspiration, enlightenment, and empowerment for our readers Becoming Iconic magazine is more than a publication; it is a symbol of aspiration, a source of knowledge, and a beacon of hope that celebrates the union of business legacy, leadership and a gorgeous life

XO, Jen
Together, let us partner on the journey of Becoming Iconic.

INVOCATION AUTHORITY OF DREAMS

With steadfast patience, please continually remind me that dreams do not blossom overnight but require nurturing, devotion, and tender care. Like the wise gardener tending to the seeds, I will sow my vision into the fertile soil of my heart, knowing that time and perseverance will sprout them into magnificent realities.

With unyielding determination, encourage me to challenge the limits of what I believe is possible and break the shackles that bind me to mediocrity. I trust and I know that with you, there is nothing that I can't accomplish. I desire to live a life of abundance and you have promised me this as my birthright

Thank you for sparking the vision of who I am becoming and what is available to me with your guidance and will. With faith and resilience as my companion, I will march fearlessly towards the fulfillment of my life-long dream, knowing that with your divine authority, we shall conquer all that lies ahead.

I will remain trusting, patient and faithful to the journey.

Amen.

PROMPTS

Inside this issue's Invocation, we emphasized the importance of maintaining focus and resilience during the journey towards achieving your aspirations These carefully crafted prompts reflect the essence of that message, offering a path of introspection and self-discovery for anyone on this worthwhile quest.

Your first prompt will encourage you to take proactive steps each day, acknowledging that progress is achieved through consistent effort

"What steps can I take today to move closer to my lifelong dream?"

Your second prompt delves into the heart of perseverance, asking if you are truly willing to overcome any challenges that may arise.

"Am I willing to overcome obstacles and persist in the face of challenges?"

Your third prompt showcases the concept of self-improvement and development, recognizing that the pursuit of a lifelong dream often requires acquiring new skills and knowledge

"What resources, skills, or knowledge do I need to acquire to achieve my dream?"

Your fourth and final prompt embodies the essence of mindfulness and motivation, acknowledging that staying focused throughout the journey can be a true challenge.

"How can I maintain focus and motivation during the journey towards my lifelong dream?"

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CONTENTS Table of 06

MASTERY INVITATION

Your Personal Invitation To Becoming Iconic's Unprecedented Mastermind.

JOURNAL PROMPTS

Prompting You To Maintain Focus And Resilience During The Journey Towards Achieving Your Aspirations.

11 ICONIC THOUGHT

Actually Enjoying the Freedoms of Entrepreneurship.

13 Morgan: The Creative Director Behind 'Becoming Iconic' and Her Journey in Shaping Aesthetic Excellence.

CONTRIBUTOR: BECOMING ICONIC'S CD

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esSENSE PART 1: DENIM FIT GUIDE Capture The Essence Of The Season's Must-Have Denim Pieces.

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CONTRIBUTOR: BECOMING ICONIC'S COO

Whitney's Expert Insight on Leveraging Automation for a More Efficient and Profitable Business.

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CONTRIBUTOR: BECOMING ICONIC'S CFO

Beyond the Dollar Sign: Christine Discusses the Overlooked Metrics that Truly Define a Brand's Success and Longevity.

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SPOTLIGHT ON YEAR ONE

Meet the Ten Remarkable Entrepreneurs Defining the Essence of Becoming Iconic Magazine.

CONTRIBUTOR: BECOMING ICONIC'S PR EXPERT

Beyond the Basics: Hannah Explores Innovative Techniques for Amplifying Brand Visibility in the Modern Era.

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ICONIC GIVEAWAY

Celebrate in style with a lavish giveaway in honor of our one-year anniversary.

OU R G U E S T S

With a profound passion for design that goes beyond the conventional, Morgan's visionary approach has earned her a well-deserved reputation as a powerhouse designer Her strategic mindset allows her to craft designs that not only captivate the eye but also convey powerful messages, an invaluable asset for brands seeking to make a lasting impact

@becomingiconicagency becomingiconic co/boutique-agency

Meet Whitney Radacina, the brilliant mind behind the operations at Becoming Iconic As a systems and automations expert, she intricately engineers operational brilliance and seamless efficiency With her skilled expertise, Whitney defines opulence in every detail, curating a landscape of unparalleled client experiences

@becomingiconicagency becomingiconic co/boutique-agency

i

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p g g g y influence, amplify their reach and expand their wealth

@hannahmnieves hnhaus com

O U R G U E S T S

Christine is a Fractional CFO, Business Finance Coach to 6 figure entrepreneurs on the road to 7 figures, and founder of Good Measure Finance Through strategic analysis, planning and forecasting, Christine helps ambitious growth driven entrepreneurs decode their numbers, and ditch finance overwhelm so they can maximize profits, cash flow, and keep more of the money they make as they scale

@goodmeasurefinance

com

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Allow me to shift your entire focus onto something that will immediately bring your perspective into alignment. If you get it, you will get it!

I place more intention and value on how I build experiences, utilize my time and soak in life, then I do the things that I can buy. I believe the greatest reward and treasure for entrepreneurs, is the freedom of time it provides so that we can design our days, years and a lifetime We have the ability to build a life by prioritizing our values, wellness and the people we love which is a priceless gift that many don’t experience Yet, it is often the very thing that entrepreneurs take for granted or lose their vision for

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W R I T T E N B Y J E N S Z P I G I E L C E O + F O U N D E R | B E C O M I N G I C O N I C
iconic
“Ratherthanchaseorcontinually acquire‘things’tolookacertain way,letuscreatethetimetofeela certainway."

I recently heard a podcast on styling your time and my whole spirit shook with excitement that there are others professing to what is undeniably the key to freedom and fulfillment. You see, most are aching and longing for a lifestyle of luxury, wealth and beauty. The problem is more often then not, people attach that desire to material things. This stems from the unconscious belief that these “things” will somehow prove their success, worth and experience because they are a visual representation for others to see. When others see their bag, shoes or car, they believe this will build their authority and perceived success, which will ultimately bring them fulfillment, joy and peace through more clients and customers. But they are left feeling depleted, out of integrity or in a massive amount of debt.

The maturity comes when you begin to realize that time and spending time intentionally transcends monetary value and it holds memories and moments that have irreplaceable significance.

You begin to understand that on the other side of the acquiring a material belonging, is once again searching for something more. It never fills the spirit. It is only temporary and you start to participate in a loop and pattern searching for the next thing to buy that will create a lifestyle that "feels" luxurious. Yet, all of these things will feel good for a moment but not necessarily for a lifetime. Please don’t get me wrong. I love fashion, designer pieces and the finer things in life. They just don’t take precedence over experiences, the way I feel and the memories I am committed to making with my loved ones.

I am building a lifestyle around the way I style my time Most are over spending and spinning to create a life”style” versus a timeless masterpiece of freedoms One of my greatest assets is supporting women (and myself) to embody the life of their dreams To stop chasing, proving or needing to validate themselves and instead, be, do and have all that you desire by leading yourself

I firmly believe that we all are seeking a life liberated from stifled, stuck and scarce energy A life where we have space, time and flexibility to be with the people we love, doing the things that we love to do

My reason and flame behind all I do is to create as many memory making moments as possible in this lifetime I also want for you to have an existence where you wake up and choose how to spend your day. When you pay attention to create freedoms that matter, you are more present, more nourished and more available to expansion.

The things you once gave way too much value and power over to, in order to showcase a life”style”, start to matter less.

Sure, I love a beautiful outfit or a designer piece. But I love time, space and freedom WAY more. That’s freedom and its value is infinite.

The maturity comes when you begin to realize that time and spending time intentionally transcends monetary value and it holds memories and experiences that have irreplaceable significance.

m o r g a n o n d r e e c r e a t v e d i r e c t o r b e c o m i n g i c o n i c @ w i l d p o w e r f u l s t u d i o

In today's rapidly evolving world of marketing, connecting with your ideal client requires a fresh perspective that goes beyond the confines of traditional demographics-based strategies Instead, it's all about crafting a compelling brand story that resonates with your audience on a deeper level This revolutionary approach, championed by Donald Miller in his book Building a StoryBrand: Clarify Your Message So Customers Will Listen, has gained significant traction, as it marries the art of storytelling with business strategy Let's dive into how you can connect with your ideal client through a brand story, and why this technique holds the key to modern marketing success

Traditional marketing tactics have long relied on demographics to segment audiences and deliver tailored messages While this approach can be effective to some extent, it often falls short of creating an emotional connection between brands and consumers Demographics-based strategies tend to overlook the diverse nuances that make each individual unique, focusing instead on generalized characteristics like age, gender, and income Moreover, the modern consumer is bombarded with information from every direction, making it challenging for brands to stand out To truly capture attention and foster loyalty, businesses need to do more than just categorize their audience; they need to engage them in a captivating narrative that addresses their pain points, aspirations, and desires

Donald Miller's Building a StoryBrand introduces a game-changing approach to marketing: brand storytelling He proposes that, instead of positioning your brand as the hero, you should cast your customer as the hero of your story Your brand becomes the guide that helps the hero (your ideal client) overcome challenges and achieve their goals

This technique taps into the power of narrative, a fundamental aspect of human communication since time immemorial By crafting a clear and relatable story that follows a simple framework (character, problem, guide, plan, calls to action, and success), businesses can effectively communicate their value proposition and connect with customers in a way that resonates deeply

T H E L I M I T A T I O N S O F T R A D I T I O N A L D E M O G R A P H I C S M A R K E T I N G E N T E R B R A N D S T O R Y T E L L I N G : A P A R A D I G M S H I F T

To truly capture attention and foster loyalty, businesses need to do more than just categorize their audience; they need to engage them in a captivating narrative that addresses their pain points, aspirations, and desires.

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Identify Your Ideal Client's Challenges: Start by understanding the pain points and challenges your ideal clients face What keeps them up at night? What obstacles are preventing them from reaching their goals?

Position Yourself as the Guide: Instead of positioning your brand as the hero, present it as the guide that can help your ideal clients overcome their challenges Offer solutions, support, and expertise

Present a Clear Plan: Lay out a clear and actionable plan for your clients Let them know how your products or services can help them achieve their goals step by step

Use Engaging Messaging: Craft your brand story using language that speaks directly to your ideal client's emotions and aspirations Use relatable anecdotes and imagery to create a vivid mental picture

Incorporate Calls to Action: Motivate your ideal clients to take action by providing clear calls to action throughout your messaging Whether it's signing up for a newsletter or making a purchase, guide them toward the next steps

Highlight Success Stories: Showcase real-life success stories of clients who have benefited from your products or services This adds credibility and reinforces the effectiveness of your brand

Brand storytelling transcends the barriers of demographics-based marketing by focusing on shared human experiences and emotions It taps into the innate desire for connection and relatability, creating a bond between your brand and your ideal clients that goes beyond transactional relationships

When you tell a compelling story that addresses the core desires of your ideal clients, you not only capture their attention but also inspire them to take action In a world saturated with information, your brand story becomes a beacon of clarity and authenticity that sets you apart from the competition

connecting with your ideal client through a brand story is a powerful and innovative approach that supersedes traditional demographics-based marketing By adopting the principles outlined in Building a StoryBrand, you can create a narrative that resonates deeply with your audience, fosters loyalty, and drives business success Embrace the art of storytelling, and watch as your brand story transforms mere customers into devoted heroes on a journey of triumph

C R A F T I N G Y O U R B R A N D S T O R Y : S T E P S T O S U C C E S S
W H Y B R A N D S T O R Y T E L L I N G W O R K S

GUIDE

e s S E N S E P T . 1

Jeans are a timeless wardrobe staple that can effortlessly elevate any look, whether it's casual or chic. The key to achieving that enviable fit and style lies in finding the perfect pair that complements your body type. In this guide, we delve into the world of highend denim and present three coveted brands – Good American, Madewell, Abercrombie and Levi – each catering to different body types, ensuring that every individual can embrace the confidence that comes with a well-fitted pair of jeans

1.GoodAmerican:CurvesCelebrated

When it comes to celebrating diverse body shapes, Good American reigns supreme Co-founded by Khloé Kardashian and Emma Grede, this brand is dedicated to inclusivity and body positivity. Good American offers a range of styles specifically designed to embrace and accentuate curves

For the hourglass figures, the Good Legs jeans provide a flattering, high-waisted fit that highlights the waist and complements the hips The contoured waistband prevents any gaping and ensures a secure fit, eliminating the need for constant adjustments

GoodAmerican GOODCLASSICSLIMSTRAIGHTJEANS $150

2.Madewell:ClassicComfort

Madewell has carved a niche for itself by perfecting the balance between comfort and style With a focus on classic designs, Madewell offers jeans that cater to a wide array of body types, making them a go-to brand for those seeking versatile denim options.

For those with a more athletic build, the High-Rise Skinny Jeans by Madewell offer a sleek silhouette that hugs the body without feeling restrictive The high-rise design creates an illusion of longer legs and a more defined waistline

$128

Madewell THEMID-RISEPERFECTVINTAGEJEANS

3.Abercrombie&Fitch:EffortlessElegance

Abercrombie & Fitch, known for its laidback sophistication, delivers jeans that effortlessly transition from day to night With a commitment to quality and style, this brand offers options for both slim and curvier body types. For a streamlined and elongated look, the Ultra High Rise Ankle Straight Jeans by Abercrombie are a great choice. These jeans sit comfortably at the smallest part of the waist, offering a flattering fit that elongates the legs The straight leg design is versatile, suitable for various occasions

4.Levi's:TimelessTradition

No discussion about jeans is complete without mentioning Levi's, the iconic denim brand that has been setting trends for generations. Levi's offers a wide range of fits, making it a favorite among people of all body types. For a universally flattering fit, the Levi's 721 High Rise Skinny Jeans are a musttry With a high-rise waist and a slimming skinny leg, these jeans create a seamless silhouette that can be dressed up or down with ease

Your Perfect Fit

Know Your Measurements: Before shopping, take accurate measurements of your waist, hips, and inseam Use these measurements as a reference to find jeans that will fit you well.

Try Different Styles: Experiment with various styles such as skinny, straight, bootcut, and boyfriend jeans Each style accentuates different aspects of your body, so don't be afraid to step out of your comfort zone. Pay Attention to Fabric: The fabric composition can greatly impact the fit and comfort of jeans Stretchy fabrics can provide a more forgiving fit, while rigid denim offers a more structured look.

Consult Size Charts: High-end brands often provide detailed size charts on their websites Use these charts as a guide to select the right size for your body type

Visit a Store: If possible, visit a physical store to try on different styles and sizes This will give you a better understanding of how different jeans fit your body

Finding the perfect pair of jeans can be a transformative experience, boosting your confidence and enhancing your personal style Remember that everybody is unique, and the journey to discovering your ideal fit might require trying on a variety of options With brands like Good American, Madewell, and Abercrombie catering to different body types, there's a pair of jeans out there that will make you look and feel like a million bucks So go ahead, embrace the denim revolution and step out in jeans that celebrate your individuality

PEOPLE WILL STARE make it while

B E C O M I N G I C O N I C
WORTH THEIR
B E C O M I N G I C O N I C
SELL THE YOU SOLVE NOT PRODUCT YOU HAVE problem not
on a one-way ticket to Imagine sipping a warm pumpkin spice latte on a crunchy fall walk while your business operates seamlessly It's not a dream; it's the power of business automations. In a world where you can thrive in both business and life, automations are the ultimate game-changer. Welcome to the reality of business automations. Dive in, and discover how this potent brew of tech magic can transform your life + business: w h i t n e y r a d a c i n a c o o | b e c o m i n g i c o n i c @ i t s w h i t r a d a c i n a
BURNOUT BURNOUT You’re

1. Escape the Grind

It’s time to fight toxic hustle culture one automation at a time Delegate your most mundane tasks to the machines

2. Procrastination: The New Power Play

With automations, your procrastination levels up from guilty pleasure to strategic move Let the machines grind while you binge-watch that new show Who said Netflix and productivity don’t mix?

3. Turning Time Into Luxuries

Time's no longer just money; it's cashmere With automations, you ' re not just earning money– you ’ re indulging in those overpriced, but oh-so-worth-it lattes, chic fall wardrobe additions, and those aspirational books you ' re totally going to read one day

4. Sleep like a CEO

Rest easy knowing your business thrives while you catch those Z's Automations keep you in the loop with alerts, reports, and dashboards, so you can sleep like a CEO, wake up refreshed, and conquer your day

5. Unleash Your Inner Visionary

Remember your audacious dreams? With automations tackling the grunt work, you ' re free to dream, strategize, and turn visions into reality.

6. Work Hard Play Harder

No need to choose between work and play. Automations enable you to work smart, so you can indulge in life's pleasures guilt-free That dream vacation? Consider it booked

7. Keep the Chaos at Bay

Automations are the velvet rope that keeps chaos from crashing your party From inquiries to inventory, your business sails smoothly while you maintain a sense of control.

8. The Power of "No"

Saying " no " to draining tasks becomes your new superpower with automations as your sidekick. Say " yes " to passions, hobbies, and spontaneous moments that make life extraordinary

Listen, for the one squinting skeptically at this and thinking, "I’ve got this; I've always been a onewoman show": Stop. Your business might be your baby, nurtured with blood, sweat, and the occasional meltdown. But right now? It’s giving “icky micromanager” rather than “chill CEO”. That vice grip of yours – the control freak in overdrive, doing everything and living inside the business bubble? Ease up, it’s a one-way ticket to Burnout City and trust me, burnout is NOT your colour sis.

Here's the final sprinkle of wisdom, served with a side of sass: let automation be your life hack. Being basic? So last season Automation’s the secret sauce.

AUTOMATE

Watch your business do the heavy lifting

&LEVELUP -Whit

CHOOSE US?

A D E E P D R I V E I N T O O U R B O U T I Q U E A G E N C Y

THE POWER OF BECOMING ICONIC

BOUTIQUE AGENCY

In the resplendent realm of business brilliance, Jen's journey has been nothing short of awe-inspiring Over the course of 18 years, she has masterfully crafted an extraordinary executive team that serves as the bedrock of her illustrious ventures With each member handpicked for their unparalleled talent, dedication, and unwavering commitment, this formidable team stands as a testament to Jen's visionary leadership.

At the helm of this stellar assemblage is her Chief Operating Officer (COO), a force of efficiency and strategy, guiding the organization's day-to-day operations with unerring precision. Gifted with an innate ability to blend imagination i h i li h C i Di (CD) i b h i

In the world of audio storytelling, the Podcast Manager (PM) stands as a virtuoso, conducting captivating narratives that transport listeners to realms beyond the mundane and lastly her Social Media Manager (SMM) emerges as a digital virtuoso, curating an enchanting narrative that captivates and resonates with a global audience

Together, they form an indomitable team that propels Jen's business endeavors to unparalleled heights

After years of experiencing the immense benefits of her executive team's unwavering support, Jen realized that this kind of extraordinary backing shouldn't be confined to just her ventures Thus, with her characteristic entrepreneurial flair, she birthed the Becoming Iconic Boutique Agency

This visionary agency stands as a portal to the very essence of Jen's executive team, offering businesses and entrepreneurs the rare opportunity to experience firsthand the transformative power of such extraordinary support.

AN OPPORTUNITY TO BE SEEN, HEARD AND FELT.

In this luminous realm, businesses find themselves enveloped in a cocoon of expertise, strategic brilliance, and creative ingenuity With Jen's exceptional team as their guide, they embark on a journey of growth, innovation, and unparalleled success, leaving an indelible mark in their respective industries

For those fortunate enough to be embraced by the Becoming Iconic Boutique Agency, they discover the true essence of executive support a gift that propels not just businesses but also the spirit itself, forging a legacy that endures for generations to come.

Jen & Team

BECOMING ICONIC the podcast

GOOD MEASURE GOOD OD M D ME MEA EAS GOOD OOD D ME MEA GOO GOO
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W R I T T E N B Y C H R I S T I N E F O U N D E R | G O O D M E A S U R E F I N A N C E I N S T A G R A M : @ G O O D M E A S U R E F I N A N C E
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revenue is NOT the most important metric in your business And if you ’ re a business owner hyper focused on your income as the sole metric to measure your financial success, I’d be willing to bet that you ’ re actually struggling with your back end finances This is one of 3 common finance blind spots that many entrepreneurs experience with their business finances These blind spots can keep you at arms length from the profits and owner pay you really want from improving your cash flow and from scaling your business sustainably

Questions swirl around, stress creeps in, maybe even a little avoidance starts to rear its head It starts to get harder, the more income they bring in It’s puzzling It should get easier right?! And questions like these, though they may try to tuck them away every day, start to become the new normal:

Why don’t I have more profit after that big income month went so wel1?

When will I be able to pay myself more as an owner?

GOOD MEASURE GOOD

Mind blown? You’re not alone As a Fractional CFO, I analyze business finances all day long, and there is a common thread that I see with entrepreneurs who are crushing it on the front end of their business They’re wearing all the hats, leading their team, making intentional moves, transforming clients lives, making an impact But there’s often a whisper in the back of their mind, something they’re not quite sure of where

How do I avoid these giant scary tax bills I keep getting?

Will I have enough to cover my expenses as I grow?

I’m making more money, but my bank account never seems to increase What am I doing wrong?

MEASURE GOOD MEA GOOD MEASURE GOO

What numbers should I even be looking at, I have no idea. My bookkeeper will tell me what to do…right?!

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These questions, while they may feel extremely frustrating, are symptoms They’re diagnostic They are there to point you in the direction of what you ’ re not seeing and lead you to the opportunities where you can really start to control the money in your business, instead of it controlling you

And we certainly can’t get there from the reactive decisions that guessing brings The numbers that you may want to avoid because of overwhelm confusion, are the exact numbers you need start exploring deeper

They’re here to tell you that glancing at your profit and loss each month, not quite understanding it, using your bank account balance to make decisions (big no no), and blindly sending everything over to your accountant at the end of year is no longer enough to level up to 7 figures, to profit that makes you giddy, and to more cash in the bank

So what are you missing? Well, As I mentioned, shifting from being hyper revenue focused is the first step Think of it this way:

We need to explore what is actually dr financial success in your business, or leading down the road to financial failure Glancing at profit and loss is not enough Beyond that, we the answers we need by ditching the finance b spots that have existed till now, and examining the metrics that really matter Numbers that give us tangible data to make decisions from, like:

Expense ratios against income, how they change as a business grows, and why this really matters for future forecasting

OD MEASURE GOOD MEASURE GOOD MEAS GOOD MEASURE GO D

A business that makes 100K in revenue with a 40% profit, walks away with the same dollar amount in profit as a business that makes 400Kinrevenuewitha10%profit.Wecansee here how the topline revenue number means very little when it comes to the real financial health of a business. In this example the 400K business is most likely struggling with cash flow issues, low owner pay and slowed attempts to scale. This is your first clue, that profit and cash flow matter more than topline revenue

If the pricing you’ve chosen actually works for your business and can sustain the profit percentage you want to make T one is huge

GOOD MEASURE RE E GOOD MEASURE

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Marketing spend return on investment conversion rates and why these matte much on the back end when it comes scaling

Proper cash flow tracking and the understanding that cash flow is as important, if not MORE important, than revenue and profit

GOO GOOD MEASUR GOO

The next step is to start to lean into the back end numbers more We need these numbers to give us information Information that we can use for data driven decisions Because we can’t level up to higher profits, better cash flow and scaling revenue by guessing

Future forecasting and creation of a fiscal year budget. This is the road map to your destination.

OD MEASURE GOOD

The invisible profit leaks in your business and how to plug them for greater financial success

GOOD MEASURE GOOD
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These are the numbers that really matter We need to stop looking at “what is”, and hope for different results in the future Instead, we need to look at “what is” and use it to our advantage, to strategize, plan and choreograph the steps to where we desire to be, and where we deserve to be

Now, if your body is screaming EEK when you read all of that, I’m here to tell you that’s a natural reaction, and you ’ re not alone You’re not supposed to know how to find and read these numbers right off the bat You weren’t taught just how important back end finances are, and that’s not your fault Those uncomfortable feelings around money that might come up for you, really mean that this has been a gap for you, and it’s time to bridge that gap, even if you ’ re “not a numbers person”

And you don’t have to learn to be your own accountant, or bury your head in confusing spreadsheets every day to manage and protect the future financial health of your business Proper financial management means you holding the space for the things you ’ re an expert in, and partnering with a finance expert to lead you in the right direction with your finances This is what I do as a Fractional CFO

OD MEASURE GOOD ME

I’m here to show you a world where higher profits, better owner pay, growing cash flow and less scary tax bills isn’t just a happy accident that can’t be replicated, but a calculated fact Because if there is one thing I know for sure, it’s that real, sustainable financial success lies on the other side of financial literacy

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Exploring the financial side of your business will anchor you to sureness, clarity, and sustainable financial success, instead of results you aren’t sure of, and don’t know how to replicate It also helps you confidently decide on the right timing of things Like when to hire that new team member, when the right time to invest in that business coach is, or when you can increase your marketing spend These decisions should never be guesses based on your bank account balance

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Once we start to look at the metrics that really matter, we start to activate mastery and authority with our business finances We create a space where we can start to futurecast and keep more of the money we make And isn’t that the biggest goal? Keeping more of what you make allows you to have time freedom, to pay yourself more, to reinvest back into the business, to pay your team well, to not stress about taxes, and so much more

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BEST BECOMING ICONIC FEATURED ENTREPRENEURS

Welcome to the 10 captivating featured entrepreneurs from the first year of Becoming Iconic Magazine With an unwavering commitment to excellence, we have handpicked the most inspiring advice from each entrepreneur that has been featured within our first 12 months of print

Discover the power of perseverance, the art of innovation, and the significance of embracing failure as a stepping stone to success Our carefully chosen favorites resonate with the essence of entrepreneurship, presenting you with the keys to unlock your fullest potential

Each of these entrepreneurs has also been on Becoming Iconic podcast and we ’ ve shared the links within each of their features Don’t forget to bookmark them as a must listen wherever you listen to podcasts

Join us in celebrating these luminaries whose wisdom has reshaped industries and inspired generations Becoming Iconic Magazine awaits, ready to empower you on your journey to becoming an icon in your own right.

ALEXA BOWDITCH

@thatsexchick

Why do you feel so many woman are disconnected to their bodies and their sexuality?

A multitude of reasons Many women today have been passed down ways of being and believing from a long line of generations before them For some of the women who came before them, it was unsafe to be fully expressedmental institution diagnosed with hysteria For some women, if they followed their intuition, the cyclical nature of bodies, and their deep connection with the moon and Mother Earth, they were believed to be witches and possibly burned before their communities In more recent generations, women were taught that men couldn’t control their urges and that they were imminently in danger of being preyed upon, so they needed to dress and act a certain way

Women have looked at each other as competition and threats

Women have chosen to make each other the villain versus doing the necessary healing work required to come back into harmony with their bodies with each other and with nature

And many women do not realize they are doing this Many women don’t realize how much they crave connection and physical closeness with other women

When women are taught that their being puts their lives at risk, they disconnect in an attempt to protect themselves

In reality, a woman holds so much power inside of her body, she literally creates life from a single cell

All of this leads to repressed emotions, detachment from sensations, and a deep estrangement from sexuality

“We live in a man’s world” is very true in a lot of regards (and let me be clear - I am very much a lover of men!), however, this way of living keeps people more in their logical, productive brain and less in their sensual, feeling bodies and that leads to disconnect from sexuality and our various ways of sexual expression

This is a big question with many answers!

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"I will never claim to have all the answers to everyone ' s questions about relationships or sexuality, but I will be honest and I will leverage my natural born and intentionally curated gifts to help people on their paths to living a life that inspires them and turns them on "

ALLIE CASAZZA

@allie thatsme

Allie, you are the expert for supporting us in decluttering our lives and spaces. How can our homes work against us?

What takes up your space also takes up some of your time If something is existing in your home, then it is naturally going to require some amount of your timemaintaining it, picking it up and putting it away, using it because it’s there, etc

I like to say we buy things twice: once with our money and again with our minutes And the second is a recurring fee

As long as that item is in your space, you are spending some amount of time on it

Knowing that, think about all the different things in your home - every sock, every old photo album, every book, every toy, EVERYTHING - it all adds up

It’s no wonder mental overwhelm is burdening nearly everyone, especially women and mothers We have allowed our stuff to take over We no longer own our things, they own us

This leads to you living in a home that requires far too much maintenance, time, and energy And so, your space is not supporting you, it’s working against you and making life harder

What are your top tips for upleveling our homes to meet a new version of ourselves?

First, set an intention How do you want to feel in your home? How can your home work for you instead of against you? Decide what you want and get clear on it

Next, begin removing things that no longer serve you, based on your new intention for your space

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Decluttering is so therapeutic! As you make decisions and release the old, envision yourself becoming the next-level version of yourself. You are literally creating space and making it easier for yourself to become her.

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ALLYSON BYRD

What do you feel was the biggest turning point for you along your journey to becoming a multi millionaire?

The biggest turning point for me was when I committed the “crime of outshining” and I didn’t die

Being willing to stand out in front of our family and friends is a scary ‘yes’ to offer the world because you ’ re outshining those around you who have said yes to the rhythm and routine that life offered them

It’s bold to declare that you are different It’s audacious to charge for the value that you contribute It’s a wild idea to not hate yourself and then dare to put that on display and make it a business

The world will complain until they clap and the longstanding winners in this world won’t care about either

That’s not an easy place to navigate and a lot of women drop out because they don’t have a community around them to help hold onto the convictions that are moving through their heart

From this point of gratitude, what would you say to someone who is negotiating on themselves and their dreams?

Don’t make winning hard Negotiation of your dreams is normal

Celebrate every ‘YES’ that you gift yourself For Instance: The moment that you read one new book, listen to a personal development podcast, watch one new how-to on YouTube, attend a new meetup or virtual event – anything that offers a disruption to your normal day-to-day thoughts, you ’ ve won!

It only takes one new and powerful thought to make more yummy thought babies of possibility in your mind Follow your intuition and above all else, master trusting yourself You’ll always be your best guide

MEET

It’s bold to declare that you are different. It’s audacious to charge for the value that you contribute. It’s a wild idea to not hate yourself and then dare to put that on display and make it a business.

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JESS TETU

@jesstetu

I sense leadership is your passion I really resonate with how you celebrate an individual’s gifts and allow them to thrive within that. What do you believe is the most essential component to leading a team?

It has taken me many years and many ups and downs to feel like I can say I am a good leader It came with a lot of trial and error as well as making a lot of mistakes I believe working as a team and valuing its members will always get you further than leading a team as a dictator A strong focus on integrity, kindness and also accepting that as a leader, I will make mistakes as often as team mates will It is a relationship that needs to be nurtured like all of life’s relationships It needs respect and communication Helping others reach their goals has always been on the top of my personal goal list

I want to thank you for your commitment to making change. Your non profit 471 Recovery Resources is making a big difference. It has also sparked an incredible public speaking career. What is a core message you can share with us today?

When I speak, although I can discuss many topics within the world of business, entrepreneurship and life, I really only have one main focus and that is to inspire others to remember that it doesn’t matter where you come from or what the world throws your way, you have it within you always live the life you deserve You can choose to believe in yourself

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I really only have one main focus and that is to inspire others to remember that it doesn’t matter where you come from or what the world throws your way, you have it within you always live the life you deserve You can choose to believe in yourself.

JUDI HOLLER @judiholler

How does a woman awaken the beast within?

It starts by giving yourself the permission to transform One of the most powerful questions you can ask yourself is, “who do I have to become to get what I want?” because what got you here won't get you there So, this means you'll have to confront the parts of you that aren't coming with you

The Truth: You can have anything you want, but it will cost you the person you are now

This is scary for most of us because we fear what we can't see Change is hard! So a great place to start if you want to awaken the beast within is to start experimenting with your fear Besides wearing sequins, one of my secret weapons over the years is experimenting with my fear every day on purpose It is how I have increased my tolerance for pain over the years, which helps me live a braver life and avoid regret

The most important question I ask myself every morning is, where am I playing it too safe? Or, said another way, how can I get uncomfortable today?

I call these my daily #exFEARiments, a commitment to picking up the weight of discomfort to get more comfortable in uncomfortable places Daily #exFEARiments could look like this: Sitting in the front row at a meeting, asking the first question, posting a selfie to social media, unfollowing someone toxic, making a sales call, setting a boundary, trying new food, listening to new music, picking up the phone instead of sending a text, going on camera, asking someone new to lunch, eating dinner alone

All these choices are you working your courage muscle, and the stronger this muscle gets, the higher your “tolerance for pain” (ie, fear, failure, risk, disappointment) becomes As a result, you will start to take more risks, you'll connect more powerfully, and more profitably, you will ask for what you want, you'll take more confident action, you'll kick open new doors, and my favorite other people will notice, which makes your courage very very contagious!

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The Truth: You can have anything you want, but it will cost you the person you are now

KELLI MOORE

@soulfireproductionsco

You share how your life looks radically different than when you worked as a broadcaster. What gave you the courage to make different decisions for your life and career?

When I was in television, my life looked a lot like people pleasing and a deep need for external validation I worked long days and nights, every holiday and weekend, and was a constant " yes " girl I didn't have boundaries or access to my own intuition or internal guidance Everything was driven by success and achievement to get more attention I felt empty, I didn't like myself or my body and I was physically, mentally and emotionally exhausted every day Once I quit, I wasn't sure where to go or what to do, but I started my personal development and spiritual journey and quickly started to identify everything I didn't want or need anymore I had really honest conversations with myself about what I was driven by, what I cared about and how I was letting everyone else make decisions for me I knew I wanted to start fresh and create a life that was based on my heart and the nudges of my soul I wanted to support others in their journey to heal and empower them to trust and love themselves, without a need to prove anything And I wanted to take responsibility for my choices that led me to a life that was not my own The more and more I leaned into this frame of mind and took ownership of my life and energy, everything shifted

I created my podcast, had dream guests and conversations, met my now husband, finally left LA and started a new life in Colorado, and launched Soulfire from a place of support, transparency and community I was able to fulfill my deepest needs and desires in every facet of my life without perpetuating old patterns and systems that I was raised with It has been liberating to say the least I think the courage to do all of this came from hitting rock bottom I went through sexual assaults and a public lawsuit, 14 years of chronic illness, and I looked in the mirror one day amidst all of this and didn't recognize myself I knew something was very off, and although I didn't know it at the time, it was the first time I decided to advocate for myself and choose better for myself When enough was enough and I knew I wouldn't survive that life much longer, I physically had to remove myself and burn it all to the ground

MEET

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I wanted to support others in their journey to heal and empower them to trust and love themselves, without a need to prove anything. And I wanted to take responsibility for my choices that led me to a life that was not my own The more and more I leaned into this frame of mind and took ownership of my life and energy, everything shifted

PADEN HUGHES

@padenhughes

You were a highly successful entrepreneur who found herself lying on the floor unable to move. What was the first thing that crossed your mind?

What’s wild to me looking back on this moment was how disoriented I was Truthfully, I don’t remember the face plant I just remember waking up and not knowing where I was It was actually my three year old daughter’s sweet little voice asking me, “Mama, what’s wrong with you?” that finally allowed me to realize I must be on my kitchen floor

And my toddler, who was non verbal, just bellyflopped on top of me and snuggled his head into me That’s when I realized I couldn’t move my arms I couldn’t hug him back Then my thoughts flooded in What time is it? When does Michael get home? What is wrong with me? Why can’t I move?

And my inner mean girl showed right up delivering a giant serving of mom guilt In that moment of complete depletion, I started to worry about whether this memory would send my kids into therapy and how much of a bad mom that would make me

How did you recover from that moment?

What did you do?

Looking back on all of this is so powerful to see how aligned the Universe was with me and how much support I had that I wasn’t aware of A week before I face planted, I had been prompted by my mentor to go on a week long solo trip to Sedona Arizona for a “soul adventure” Think of 4-5 hours of immersive therapy per day for a week No kids No husband No one to focus on but myself

So I went and it was the most eye opening experience for me I realized quickly into the trip that I wasn’t meeting with therapists, I was meeting with spiritual healers And as woo woo as the sessions were, I was getting so many golden nuggets of truth and learning so many things about myself I’d shoved down Things like how highly sensitive I have always been but how I masked it in the business world because I didn’t see empathy rewarded I was a high performer running myself ragged because of an old wound of not being “good enough” It was truly a life altering trip

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I was a high performer running myself ragged because of an old wound of not being “good enough.”

STEFANOS SIFANDOS @stefanossifandos

You are my favorite teacher for masculine and feminine energy. Can you share with us what a healed masculine energy looks and feels like? How does that show up in a man and a woman?

When a masculine individual is healed, their need for extremely goal-oriented behavior, hyper-competitiveness, and winning at any cost begins to diminish This does not mean that the individual lacks a drive to be productive and succeed, but rather they are able to view the world and their relationships in a more holistic and interconnected way They consider their goals and objectives in relation to their values, giving equal weight to what governs them

A healthy masculine energy in an intimate relationship is able to take leadership, read situations in a great way, and have greater access to discernment, intuition, and conflict resolution skills This energy is present in both men and women, although cultural nuances may make it more evident in men It is something that so many people, particularly women, crave in men Therefore, when a man comes to a relationship and to life healed, it means that he has healed his wound, his brother wound, and can trust men He has healed his past, equilibrated much of his trauma, or at the very least is very aware of it

He has a healthy internal relationship with his childhood and his parents, and he has forgiven the past because he has been able to feel what was unfelt at the time of inception of pain, trauma, and wounding

A healed masculine man, or a man on the path of healing and committed to greater wholeness and expansion, respects his own boundaries and communicates them with clarity, love, and care

MEET

He is firm and clear on who he is and what he desires, and he's able to express that with great clarity. Ultimately, a healed masculine energy or a healed feminine energy is able to access the opposite of that energy in healthy, meaningful ways and then present that to the world and to self as needed

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SUSAN PADRON

@susanpadron stylist

Do you believe that our wardrobe and style affect our business?

Oh absolutely!! Your style is a reflection of who you are, and when there’s a disconnect there, it impacts how we show up - whether it’s showing up for our clients, our brand, our business, or for ourselves Your brand values mirror your personal core values, and all of that is part of your client’s experience while working with you and your business If there’s anything that is out of alignment, your client will feel that and it will either negatively impact their experience while working with you, or it will prevent them from wanting to work with you all together So, if you ’ re wearing clothes, or showing up in a way that feels like it is dissonant with your brand, your clients will feel that They probably won’t realize that your style is what’s impacting their decision, but they will feel the energetic disconnect

It’s not your job to dress for your clients, but you should absolutely dress for yourself and your business When you ’ re providing a luxurious experience for your clients, there should be a sense of luxury in your style That doesn’t mean that you have to wear all high end designer pieces, but you should absolutely focus on the quality of your fabric choices, the fit of your clothes, and having a put together look from head to toe

If you want your clients to feel relaxed and comfortable with you, like they hired someone they would love to hang out with, you can choose more casual clothes for your style The key here though, is making sure that when you ’ re wearing casual clothes, that you can still be in “business mode”, that you ’ re not too casual, that you lose your focus and your drive

MEET

Your style is a reflection of who you are, and when there’s a disconnect there, it impacts how we show up - whether it’s showing up for our clients, our brand, our business, or for ourselves.

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TRACY YATES

@iamtracyyates

What would be your greatest piece of wisdom to an entrepreneur who is desiring big breakthroughs this year?

Do the inner work! There’s a saying that clients are the lifeblood of a business, but the lifeblood as an entrepreneur is YOU Go beneath the symptoms of your patterns, get curious and what might be driving themWe all have blindspots, our subconscious and unprocessed trauma drive 95% of how we see ourselves, what we believe to be possible and what actions we take - or don’t Don’t underestimate the power of energy Business is 80% energy and 20% strategy You’re more than just your mind - you ’ re a mental, emotional, energetic and spiritual being Energy is a powerful strategy, and a tool that’s magnetic and available to everyone when you know how to activate and leverage it in business

Entrepreneurship can be a lonely path Get support from a mentor who has years of proven experience in business building, rather than following another person’s framework they’ve learned

There’s seasons and stages of business that are nuanced It’s a massive difference between making money in a few years and the skill of running a sustainable, thriving business

MEET

Don’t underestimate the power of energy Business is 80% energy and 20% strategy. You’re more than just your mind - you ’ re a mental, emotional, energetic and spiritual being

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V I S I B I L I T Y

Ways to Expand Your Brand’s Visibility in 2023

Hannah Nieves is a multidisciplinary founder who has built a collection of brands centered around the concept of redefining the way we work and live. Through her brands, HN Haus, This Hudson Studio, This Hudson Farm, and The Haus Social Club, she is committed to transforming entrepreneurship with innovation and community-building, while also helping 6-7 figure founders magnify their influence, amplify their reach and expand their wealth.

W R I T T E N B Y H A N N A H N I E V E S F O U N D E R | H N H A U S , T H I S H U D S O N S T U D I O , T H I S H U D S O N F A R M , A N D T H E H A U S S O C I A L C L U B

In the dynamic landscape of entrepreneurship, one factor often distinguishes the brands that thrive from those that merely

survive: visibility We all need visibilty to continue to grow and expand

But visibility isn't merely about being seen it's about being recognized, understood, and valued It’s about sharing your unique voice and value with the world so you can leave a lasting impact and legacy

It's a powerful tool that can propel a brand from obscurity to the limelight, transforming not just its market presence but its entire trajectory – and it’s bottom line

Let’s dive in

THE CLARITY OF VISION

The first step towards achieving visibility is crystallizing your vision This vision is the compass that guides your brand, the unique identifier that sets you apart from the crowd It's the answer to why your brand exists, the values it upholds, and the impact it aspires to make

A clear, compelling vision is the cornerstone of a visible brand It's what gives your brand its unique identity and purpose It's what inspires your team attracts your clients, and resonates with your community It's the beacon that guides your brand through the everchanging tides of the business landscape

Get clear on where you ’ re going as a brand and what your purpose is in the marketplace

PLATFORM AND BANDWIDTH

The Twin Pillars

Visibility isn't about omnipresence it's about strategic presence It's crucial to identify the platforms where your message will resonate the most with your audience These could be social media platforms, podcasts, blogs, public speaking engagements, or even traditional media outlets

Once these platforms are defined, consider your bandwidth The resources time, energy, and money you can dedicate to these platforms will determine the consistency of your brand's presence, a key factor in building visibility

Remember, in the world of branding, consistency is as important as quality It's what builds trust, fosters loyalty, and cultivates a lasting relationship with your audience

You can be a team of 1 or a team of 10 - you need alignment on the delivery AND the production

THE ART OF MESSAGING

Your brand's message is the bridge that connects you to your audience It's the translation of your vision into a language that your audience can understand, relate to, and believe in It's what communicates the value of your brand, the relevance of your products or services, and the uniqueness of your approach

Refining your messaging to be clear, concise, and compelling is an art that can significantly enhance your brand's visibility

It's about understanding your audience's needs, desires, and aspirations, and aligning your message with these insights It's about speaking not just to your audience's minds, but also to their hearts

Lastly, it also heavily depends on your authenticity as a personal brand and as an entity At the end of the day - your messaging is a combination of your unique value proposition, your authentic viewpoint on your industry and your brand’s unique flare/expertise

Systems and Processes: The Engine Behind the Scenes

Visibility isn't a one-off event it's a continuous process To sustain and enhance your visibility, you need robust systems and processes Whether it's a content calendar for social media, a schedule for public speaking engagements, or a process for tracking media opportunities, these systems ensure that your visibility efforts are consistent, efficient, and impactful

These systems and processes are the engine behind the scenes, the machinery that keeps your visibility efforts running smoothly They help you plan, execute, monitor, and optimize your efforts, ensuring that you ' re always on top of your game, ready to seize every opportunity to shine the spotlight on your brand

EMBRACING THE CYCLE OF GROWTH

Visibility is a journey of continuous learning and growth It requires the courage to experiment, the humility to learn from both successes and failures, and the tenacity to improve continuously It's about embracing the discomfort that comes with pushing boundaries, knowing that it's a sign of progress and growth

This journey is not always easy It's often filled with challenges, setbacks, and uncertainties But it's also filled with opportunities, breakthroughs, and triumphs It's a journey that can redefine not just your brand, but also yourself as a founder

In essence, visibility is a potent tool in the development of your personal brand It amplifies your impact, fosters a deeper connection with your audience, and propels your business forward

By crystallizing your vision, defining your platform and bandwidth, refining your messaging, creating systems and processes, and embracing continuous growth, you can harness the power of visibility to redefine your brand's trajectory

HANNAH NIEVES INSTAGRAM: @HANNAHMNIEVES WEBSITE: HANNAHNIEVES CO

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When I approached my husband to share that I was really craving 72 hours alone in a hotel to rest, dive deeply into creating and have some space, I was met with encouragement and enthusiasm (maybe he needed a break from me too lol) He didn’t even allude to it being selfish or that he would be resentful if I took time for myself I was able to deepen the trust and gratitude for my relationship by asking and receiving this response This was the first win for me.

When I booked myself into my favorite hotel for three days and two nights, I packed up my business supplies, gym clothes and left the rest to the plush robe provided I settled into a room that was elevating, spacious and brought out the best of my creativity

One of my favorite parts of staying in a luxury hotel is ordering room service and watching TV in bed We don’t have a TV in our bedroom at home and I also wouldn’t choose to eat in my bed. This is different. It’s special and I love it.

I walked the city to feel its bustling energy and I soaked in the people watching with amazement at a great coffee shop Three months worth of content was written and a plan for the next quarter solidified. None of this would be possible at home with four children, a husband, house chores and errands to run. The amount of ROI that my life and business receives through this time alone is priceless

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The amount of ROI that my life and business receives through this time alone is priceless.

Although it would have been easier, simpler and more acceptable to stay home, I challenged myself to do what was uncomfortable knowing that on the other side, I would feel fuelled with energy, I would have a shorter list of to-dos and would come back as a woman who was vibrant, energetic, peaceful and overflowing which was the greatest blessing for myself, my family and my business

It is so important that we know what fills our cup as women and more specifically, Mompreneurs. It may not be time alone in a hotel but dinner with your best girlfriends, a spa day or a walk in nature The importance is to identify what gives air to your lungs and removes the weight of what’s on your spirit Once you know, prioritize it unleash yourself from the assumptions and/or guilt so that you can step into the space and time you deserve as a Mompreneur. We hold so much each and every day so asking for what we want and following through on the things that fill our cup is not selfish, it’s essential

JENUINE CONNECTION

uoy od n ot want to m i ss siht

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In the exalted realm of esSENSE, we illuminate the essence of autumn skincare, where hydration is an everlasting elixir and the pursuit of radiant beauty intertwines with a celebration of self Join us on this luxurious passage of enlightenment as we uncover the timeless truths that lead to a luminous, nourished, and utterly divine complexion throughout the enchanting days of fall

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SKIN CARE IS true love

LANGUAGE MY ONE

B E C O M I N G I C O N I C

giveaway

Welcome to the groundbreaking world of Becoming Iconic Magazine where we proudly stand as a first-of-its-kind publication that redefines luxury, sophistication, and inspiration Our journey from inception to this magnificent one-year milestone has been nothing short of extraordinary, fueled by the unwavering support and loyalty of our cherished subscribers and readers.

As we embark on this momentous anniversary celebration, we extend our heartfelt gratitude to each person who has made this remarkable voyage possible Your loyalty has been the driving force behind our success, and we are humbled by the trust you place in us as your source of unrivaled elegance and curated indulgence.

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As we raise a toast to our loyal readers, we eagerly anticipate taking this extraordinary journey to its next level, embracing every opportunity to astonish you, inspire you, and transport you to a realm of unparalleled luxury and refinement.

Join us as we mark this extraordinary occasion, celebrating the first chapter of our timeless legacy and setting the stage for a future filled with even grander aspirations Together, we'll shape the very essence of what it means to be iconic

Giveaway :

- Follow all three IG accounts (@becomingiconic,@becomingiconicagency,@becomingiconicmagazine) comment and tag your iconic friends on @becomingiconic IG and 5 people will win a 2024 subscription to the magazine

- Take a video of you reading the magazine whether physical copy or digital and tag @becomingiconic + @becomingiconicmagazine then email the video to concierge@becomingiconic.co and 3 people will win a contributing article in the magazine

The PODCAST

TREAT YOUR BUSINESS LIKE A LOVE AFFAIR

Jen explores the importance of adopting a fresh perspective and actively engaging with our businesses. We draw parallels between our business and personal relationships, emphasizing the need to treat our businesses with the same care and attention we would give to a loved one. Through inspiring examples, we uncover ways to build a thriving and fulfilling connection with our entrepreneurial endeavors. This inspiring episode shows how your perspective can shape how you show up for your business

Jen will explore the limitless possibilities of personal and professional growth. Today, we have a genuinely inspiring topic: inviting luxury into your brand on a budget. Jen is here to debunk the misconception that a luxury brand is the only pathway to attracting high-paying clients. Jen shows you how to infuse your brand with a sense of luxury, even without breaking the bank. So, let’s dive in and discover the secrets to creating a captivating brand experience that will leave you and your business in awe.

I N V I T I N G I N L U X U R Y O N A B U D G E T

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Jen will delve into wealth integrity and its significance in your personal and professional lives. We discuss what it means to be aligned with your values, prioritize ethics, and build sustainable connections within your business. Join Jen as she explores the various aspects of wealth integrity and how they shape the approach to success and leadership. Jen elaborates on the importance of living in alignment, being accountable, and prioritizing honesty in the professional pursuit of wealth..

Jen dives deep into the transformative power of mentorship and self-discovery. Join Jen as she explores the pivotal advice given, which has not only facilitated her personal growth but also catapulted her into remarkable leadership to guide others into success and the essence of oneself. From trusting mentors to shedding her performative persona, Jen embarked on a journey towards becoming her authentic self, ultimately leading to a lifechanging conversation that transformed her in just five minutes. Get ready to be inspired and empowered as we uncover the profound impact mentorship can have on shaping who we are and our ability to lead..

W H A T I S W E A L T H I N T E G R I T Y
T H E G R E A T E S T L E S S O N M Y M E N T O R T A U G H T M E
b e c o m i n g i c o n i c

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