Becoming Iconic Magazine Volume 13

the tricks and treats of entrepreneurship

Navigating the tricks and savouring the treats of business success.

Seasonal Recipes

Embrace the season with these scrumptious fall recipes

a celestial guide to seasonal chic

A curated guide to fall outfits based on your zodiac

jenuine connection

Jen’s personal article on fearing success and ultimately conquering it

danielle laporte

Exclusive Interview: Danielle LaPorte Reveals the Heart's Intelligence. Offering a Glimpse into the Spiritual Energy Shaping Our World.

WE ALL CRAVE A PLACE WHERE WE CAN GATHER WITH SOPHISTICATION, PROFESSIONALISM, NETWORKING AND OF COURSE TOPPED WITH AN ICONIC VIBE THAT IS FELT. A PLACE WHERE WE DROP THE NEED TO POSITION OURSELVES AND INSTEAD CO CREATE AND CELEBRATE.

WELCOME TO THE B . L O U N G E

BECOMING ICONIC’S FIRST MEMBERSHIP THAT HOLDS A SPECIAL SPACE AND PLACE FOR ALL ENTREPRENEURS. WHETHER YOU ARE A SINGLE MOM STARTING YOUR FIRST BUSINESS, A SUCCESSFUL CORPORATE EXECUTIVE WANTING TO PIVOT OR A MULTI SIX FIGURE ENTREPRENEUR, THERE IS A PLACEHOLDER FOR YOU. OUR SHARED VALUE AND DESIRE…THE DEEP COMMITMENT TO B. ALL WE CAN BE.

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Editor's NOTE

Owning a business isn't all glitz and glamour, despite the

carefully curated Instagram posts of business owners sipping cider beside a crackling bonfire on a crisp October evening Nope, it's a winding maze that can make you wonder why you ever wanted to escape the monotony of a 9-to-5 job in the first place

Let's talk about the "tricks" first You thought Halloween was the only time for surprises? Try being an entrepreneur One day, you ' re riding high on the wave of a new client signing or a glowing customer review, and the next, you ' re knee-deep in a crisis you didn't see coming faster than a jump scare in a horror movie

But hey, the treats are there too It's like finding a full-size candy bar in your trick-or-treat bag When your idea comes to life and starts making its mark, there's no sweeter feeling That first successful sale, the moment you realize you ' re not just a business owner, you ' re a problem solver, a creator, a force to be reckoned with It's like a sugar rush for your ego

Oh, and let's not forget about the freedom - the ultimate treat. You're the boss, the big kahuna, the decision-maker. You can take a Wednesday off without filling out a leave request form in triplicate. But guess what? You'll probably spend that Wednesday thinking about work anyway, because entrepreneurship doesn't come with an off switch You're 24/7, baby, whether you like it or not

So, as we navigate the haunted house of entrepreneurship, just remember: the Sunday scaries might be a regular occurrence, but they're nothing compared to the exhilaration of taking the reins of your own business It's a wild ride, a rollercoaster of tricks and treats that would put any Halloween spook-fest to shame. Just don't forget to hold onto your entrepreneurial hat, because it's going to be a bumpy, thrilling, and occasionally nauseating ride Happy business-ween!

As we navigate the haunted house of entrepreneurship, just remember: the exhilaration of taking the reins of your own business is unparalleled. It's a wild ride, a rollercoaster of tricks and treats that would put any Halloween spook-fest to shame. Just don't forget to hold onto your entrepreneurial hat, because it's going to be a bumpy, thrilling, and occasionally nauseating ride.

Happy business-ween! XO,Jen

29

ON THE COVER: DANIELLE LAPORTE

An Exclusive Interview With A Member Of Oprah’s Super Soul 100 Group, Danielle Laporte.

39

JENUINE CONNECTION: FEARING SUCCESS

Most People Fear Failure While Jen Feared Success.

43 Scary Branding Mistakes Most Business Owners Are Making.

COMMON BRANDING MISTAKES

47

A CELESTIAL GUIDE TO SEASONAL CHIC

A Curated Guide To Seasonal Fall Outfits Based On Your Zodiac Sign.

61

BECOMING ICONIC PODCAST

A Top Complimentary Resource To Support Your Life and Business.

I N V O C A T I O N

In the hallowed halls of ambition, where dreams glisten like gold and determination burns with the heat of a thousand suns, may I continuously honor the voyage of entrepreneurship Remembering that this journey is where my fate and path is paved with both opulent victories and harsh lessons, stitched intricately with threads of passion and perseverance.

As the entrepreneur I stand at the helm, navigating through seas of success and stormy nights of setbacks. Yet, I am never alone within these polarities I ask that you remind me of your presence and support despite the current circumstance That I acknowledge you are guiding me as much during the hardships as you are within the victories.

May the luminous path you are nudging me towards always outshine the shadows of doubt. For I trust that every setback is a prelude to grander triumphs and every challenge a chalice brimming with potential.

As I delve deeper into this commitment, may I never lose sight of the splendid tapestry we are co creating as a true testament to the spirit of entrepreneurship.

PROMPTS

1. Amidst the challenges, what gleaming jewels of wisdom and growth can I gain from this current experience?

2. As I navigate entrepreneurship, what golden opportunities might be revealed beneath today's setbacks?

3. Within the tapestry of entrepreneurship, what threads of resilience and innovation have I already woven into my story?

4 When success momentarily dims, how can I rekindle it with renewed vigor and a fresh perspective?

nic Thought

I am sparking a spooktacular game of truth or dare for October. I have hosted this as a keynote many times and it has ignited and inspired entrepreneurs all over the world This is about the truths of entrepreneurship that many don’t share but I have the willingness to do it for you.

Truth

Youwillhavetodothingsyoudon’twanttodoinordertosucceed

Dare

Idareyoutodomorethanothersarewillingtodosoyoucanhavemorethan othershave Noteverythingisfuninentrepreneurshipbutit’salwaysworthit

Truth

Youwillbeuncomfortableformostofyourdaysasathrivingentrepreneur

Dare

Idareyoutomakefriendswithdiscomfortandrealizeitisacompanionto momentum Beingstretchedisasignofgrowtheverytime

Truth

Yourfamilywon’talwaysunderstandanditmaycreateguilt

Dare

Idareyoutosharemoreofwhyyouaredoingwhatyouaredoingwithyour familysotheyseethebenefitstheywillberewardedwithaswell.Allowthemto comeintothebusiness

Truth

Distractionisthethiefofproductivityanditstallssuccess

Dare

Idareyoutobeastewardofyourtimeandleadyourdayswithboundaries You willgainmoretimeandseparateyourself Whileothersscrollandcompare,you willbegrowingyourlifeandbusiness.

Truth

Moneywillaccentuateyourshadowsandego

Dare

Idareyoutofocusonhealingwhileyougrowsothatyourfinancialsuccessispure andbringsoutthebestinyou Moneywillnotcreatehappiness Whoyouare becomingwill.

Truth

Nooneisaselfmademillionaire

Dare

Idareyoutocreateateamofpeoplewhowillsupportyouandyourbusinessso thatyoureaptherewardsofbeinginyourgenius Nooneeverdiditalone

Truth

Leadershipisnotinnateandnoonewasbornwithit

Dare

Idareyoutoworkdiligentlyonyourpersonalgrowthsothatyouleadwith integrity,compassionandlove Leadershipisformedovertimeandcanbe exquisitewhenit’sdonewell Learnmoreaboutyourselfandleadyourselfwellin ordertoserveothers.

Truth

Abusinesswillneveroutgrowyou

Dare

Idareyoutostayconsistentinreceivingmentorship,growingyourskillsandbeing astudent Youwillnevergettoaplacewherethisisn’toftheutmostimportance foryourlifeandbusiness.Eradicatecomplacency.

Truth

Therewillbemanydayswhereyoudon’tfeellikeit Don’ttaketheflowtrendso literally.

Dare

Idareyoutoshowupevenwhenyouaren’tinthemood Dosomethingevenifit’s small Similartoaworkout,werarelyfeellikeitbutwhenwedo,wearesogladwe did.

Truth

Itwillbeeasytobeswoonedintohypeandexaggerationtoproveyoursuccess

Dare

Idareyoutoletwhoyouareandthesuccessyouhavegeneratedspeakforitself Youdon’tneedtovalidateanyofitanditwillbefeltwithoutshoutingit Trustme

Truth

Youwillpivot

Dare

I’mdareyoutobeopentoevolvingwithyourbusinessandwhoyouarebecoming Wearenottreesandwearemeanttomove Youdon’thavetomakeitmean anythingifyouarereadytomovealongtosomethingelseotherthanexpansion

Truth

Youwillmakebigmistakesandsometimespublicly

Dare

Idareyoutoallowthosemistakestoshowothersthatitwasneverabout perfectionbutaboutprogression Howyounavigatethemistakewilldefineitand alsodefineyourleadershiptoothers

Truth

Youwillneverfeelreadyfirst

Dare

Idareyoutoworkdiligentlyonyourpersonalgrowthsothatyouleadwith integrity,compassionandlove Leadershipisformedovertimeandcanbe exquisitewhenit’sdonewell Learnmoreaboutyourselfandleadyourselfwellin ordertoserveothers

Truth

Abusinesswillneveroutgrowyou

Dare

Idareyoutorealizethatitwillneverbeabouthavingthemoney,belief,successor numberofclientsfirst Thosethingsfollowaudaciousmoves Stopwaitingtobe ready

AreYOUfeelingcalled upandOUTyet?

Are you willing to make this month, quarter and year the best you ’ ve ever had? That will require you to do things you ’ ve never done.It’stime.Idareyou!

AN ICONIC READ

InFearIsMyHomeboy,authorJudiHollerhasamessage:It's time to stop letting fear boss you around so you can start leveling up personally and professionally This is a book for peoplewhobelievethattheydeservemore Hollerfocuseson helping the listener shut down self-doubt so they can start takingaction AfterlisteningtothisaudiobookJudipromises that you will get braver, bolder, and more confident in your natural-bornbadassery.

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STRATEGIC CONSULTATIONS

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private mentorship

Embrace the unparalleled opportunity to unlock your true potential and step into the realm of Becoming Iconic. As you embark on this gorgeous journey, you'll find yourself immersed in a world class experience of personalized guidance to create business infrastructure, visibility opportunities, brand + marketing strategy and DFY services that creates a full spectrum approach to your personal and professional life.

Prepare to step into a CEO posture, shatter limitations and unlock the hidden facets of your potential with Jen who has built global recognition. Together, you will cultivate a legacy of greatness, empowering you to leave an indelible mark on the world.

Becoming Iconic's Private Mentorship is an extraordinary invitation to transcend the ordinary and embrace the extraordinary. The reputable depth, results and experience of working with Jen is undeniable. This opportunity is available to those who desire to walk into a realm where dreams are elevated, and icons are born.

timeline: 3 or 12 months

inclusions:

Bi-weekly calls

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*Contributing article in Becoming Iconic magazine

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*Reserved for one year contracts only

Seasonal

With the leaves changing colors and the air getting crisper, autumn beckons us to savor its unique culinary offerings. Becoming Iconic Magazine understands that you, our empowered entrepreneur readers, are in constant pursuit of experiences that resonate with your multifaceted life. Therefore, we bring you a curated list of fall recipes that promise to enchant your palate while aligning with your quest for excellence and fulfillment.

TRUFFLEMAC ANDCHEESE

As entrepreneurs, comfort is often a luxury This White Truffle Mac & Cheese elevates a classic comfort dish into a gourmet experience. The aroma of white truffles adds a layer of sophistication, while the creamy texture embodies the essence of luxurious comfort

COOKED PASTA

WHITE CHEDDAR CHEESE

ROMANO OR PARMESAN CHEESE

CREAM CHEESE

BUTTER

MILK

HALF AND HALF (OR LIGHT CREAM)

BREAD CRUMBS

RED PEPPERS

PARSLEY SALT

BLACK PEPPER

PAPRIKA

ALL-PURPOSE FLOUR (OR CUP FOR CUP

GLUTEN-FREE FLOUR)

MAPLEGLAZED SALMON

Made with just a few ingredients, this recipe emphasizes the importance of quality, both in business and on your plate. Fresh salmon, glazed with pure maple syrup and seasoned with fine herbs, is a meal that whispers elegance in every bite

4 SALMON FILLETS (1 POUND, TOTAL)

1/4 CUP MAPLE SYRUP

3 TABLESPOONS SOY SAUCE

1 TABLESPOON DIJON MUSTARD

2 GARLIC CLOVES, MINCED

STUFFED ACORN SQUASH WITH QUINOA

Just like diversifying your business portfolio, this dish combines an array of ingredients that individually are nutritious but together become a powerhouse of flavors and health benefits. The nutty quinoa and leafy kale, stuffed into a roasted acorn squash, unlock the potential for a wholesome dining experience

3 SMALL / MEDIUM ACORN SQUASH

1 TABLESPOON OLIVE OIL

1 PINCH SEA SALT FOR THE QUINOA STUFFING

3 TABLESPOONS OLIVE OIL

1 LARGE SHALLOT DICED

2 CLOVES GARLIC MINCED

2 STALKS CELERY FINELY DICED

1 TABLESPOON DRIED ROSEMARY

1 TEASPOON DRIED SAGE

1 TEASPOON CINNAMON

2 CUPS QUINOA

3 1/2 CUPS VEGETABLE BROTH

2 TABLESPOONS APPLE CIDER VINEGAR

1/2 CUP PEPITAS

1/3 CUP DRIED CRANBERRIES

SPICED PUMPKIN FLATBREAD

1 CUP ALL-PURPOSE FLOUR

¾ TSP BAKING POWDER

½ CUP PUMPKIN PUREE

1 TBSP WHOLE MILK PLAIN YOGURT

1 TSP ROSEMARY

1 TSP THYME

1 TSP SALT

1/2 TSP RED PEPPER FLAKES

With spiced pumpkin puree, feta cheese, and a sprinkle of za 'atar, this flatbread is a nod to global flavors Perfect for the modern entrepreneur who appreciates a touch of innovation in both life and cuisine. VIEW

1 TBSP OIL FOR COOKING

GINGER-TUMERIC LATTE

Taking a moment to breathe and reflect is a luxury in the fast-paced life of an entrepreneur This GingerTurmeric Latte is like mindfulness in a mug, allowing you to pause and indulge in the soothing qualities of ginger and turmeric, both known for their anti-inflammatory and stress-reducing properties

1/2 TSP GROUND GINGER

1/2 TSP GROUND LEMONGRASS, OPTIONAL

1/4 TSP GROUND TURMERIC PINCH SAFFRON

3/4 CUP PLAIN UNSWEETENED ALMOND MILK

1 TBSP RAW HONEY

BLACK FOREST GALETTE

A galette is a timeless dessert, much like the value of excellent craftsmanship in your entrepreneurial ventures. With layers of chocolate and cherries enveloped in a perfectly flaky crust, this Black Forest Galette is an ode to timeless elegance

1/2 PIE DOUGH CRUST

300G FROZEN PITTED CHERRIES

1 TBSP LIMONCELLO

2 TBSP SUGAR

1TSP VANILLA EXTRACT

1 TBSP TAPIOCA STARCH

SMALL PINCH OF SALT (1/8TSP)

50G 54% DARK CHOCOLATE

1 EGG FOR EGG WASH

DIY APPLE CIDER

Making your own apple cider at home is not just about enjoying a cup of warmth; it's an experience in itself As you simmer apples, cinnamon, and cloves, the aroma fills your space, creating an ambience of warmth and wisdom, much like the valuable experiences that shape your entrepreneurial journey

10 LARGE APPLES, QUARTERED WATER, TO COVER

¾ CUP WHITE SUGAR

1 TABLESPOON GROUND CINNAMON

1 TABLESPOON GROUND ALLSPICE

These fall recipes are more than just seasonal delights; they are reflections of the qualities and values that make you iconic. In between board meetings, investor pitches, or strategic planning sessions, take a moment to celebrate the season that mirrors the beauty and complexity of your life's work Becoming Iconic Magazine is here to empower and inspire you through every facet of your extraordinary journey

FEAR eats

THE SOUL

AUTOMATION HESITATION:ISIT ATRICKOR UR

Let's talk about automation, shall we? It's like that shiny new gadget you ' re eyeing at the store - you know it could make your life easier, but you ' re also convinced it might explode in your face. Welcome to the world of business automation, where the line between "trick" and "treat" is about as clear as mud.

Look, we get it Trusting your precious business processes to lines of code can feel like handing over the keys to your car to a teenager who's never seen a gas pedal before. But here's the deal: automation isn't a teenage driver. It's more like the seasoned chauffeur who knows every twist and turn of the road.

Sure, you might be hesitant. "What if the automation messes up?" you ask. Well, guess what? Humans mess up too - remember that time you accidentally sent that confidential email to the entire office? Yeah, automation doesn't do that. It follows the rules you set, without getting tired, cranky, or hitting "reply all" when it shouldn't

But wait, there's more! Let's talk about the "trick" of thinking that manual labor is somehow superior. Sure, spending hours copying and pasting data between spreadsheets might give you a sense of nostalgia for the good ol' days, but it's also sucking the life out of you. It's like saying, "Hey, I've got this awesome brain, but let's use it to do mind-numbing, repetitive tasks." Really? You're better than that, and your business deserves better too

Now, about those treats. Picture this: you ' re sipping your morning coffee while your automated system is churning away, sorting, organizing, and getting things done like a productivity ninja You've got more time to focus on the stuff that actually matters - like innovating, strategizing, and maybe even taking a lunch break that doesn't involve a desk and a sandwich.

And let's not forget the savings. No, I'm not talking about those 50%-off deals on Halloween candy. I'm talking about the money you'll save by not having to hire an army of data-entry drones That's cash you can invest in growing your business, expanding your horizons, and maybe even treating yourself to that vacation you ' ve been putting off since the dawn of time.

So, before you dismiss automation as some kind of digital Frankenstein, consider this: it's not out to steal your thunder, it's out to amplify it. Embrace the "treat" of more efficient processes, reduced errors, and reclaimed time Sure, there might be a learning curve, but isn't every treat worth a little bit of a trick? Let automation take the wheel while you enjoy the ride, and who knows, you might just find yourself cruising down the road to success faster than you ever imagined

BAGOF TREATS

SYSTEMS AND AUTOMATION

SOCIAL MEDIA MANAGEMENT

PODCAST MANAGEMENT

BRANDING AND DESIGN

YOUR HOPES NOT

MAY YOUR CHOICES reflect your fears

DANIELLE LAPORTE

O N T H E C O V E R

DanielleLaPorteisamemberofOprah’s SuperSoul100agroupwho,inOprah Winfrey’swords,“isuniquelyconnecting theworldtogetherwithaspiritualenergy thatmatters”

Theformerdirectorofafuturestudies thinktankinWashington,DC,whereshe managedateamcreatingglobalscenarios. Shenowspeaksabouttheintelligenceof theheart

IFANENTREPRENEURCOULDSIT WITHYOUTODAY,WHATWOULD BETHEFIRSTTHINGYOUWOULD WANTTHEMTOKNOW?

The first thing any entrepreneur needs to know is that your Soul's lessons are going to play out through your work in the world

DL:

And when you keep that in mind for yourself, you ' re going to be much more receptive and able to meet the challenges that come your way. You're also going to be so much more compassionate to everyone else and what’s playing out for them.

The political is personal and the professional carries into our homes and relationships. It’s all interconnected Everything you do in your work is an opportunity to expand your consciousness and to become a more loving person. Full stop. We’re here to dissolve our negative karma and create positive karma––and careers are the perfect playground for this No one ' s going to tell you that in business school, but this is what it means to be a conscious enterpriser.

EVERYTHINGYOUDOINYOUR WORKISANOPPORTUNITYTO EXPANDYOURCONSCIOUSNESS ANDTOBECOMEAMORELOVING PERSON.FULLSTOP.

WE’REHERETODISSOLVEOUR NEGATIVEKARMAANDCREATE POSITIVEKARMA––ANDCAREERS ARETHEPERFECTPLAYGROUND FORTHIS.

WHATWASYOURBIGGEST CHALLENGEIN ENTREPRENEURSHIPANDWHAT DIDYOULEARNFROMTHAT?

DL:

The struggle to put my creativity front and center, to not get pulled out by things that don't really matter, to prioritize what's alive in my heart over the metrics, the “likes”, and all the tasky stuff.

I've recently gone through a big shift in my career and business. I realized I was working for my business, instead of my business working for me––for my greater role in service to others, and for my lifestyle. So I just declared that I was no longer going to be prioritizing tasking, that I wanted to live my life as a “creative eccentric,” and really go full out and run the company as a thoroughly heart centered business.

I made some bold moves––a lot of them in a short amount of time. That meant that most of our operational structures needed to be dissolved and dismantled. How we did meetings, tech that we used, the vision, the entire team structure All of it We've transformed the business––and my LIFE––in a radical way in about three months.

We’re much more organic in terms of creating, more cohesive and transparent in what we share. We’re faster with decisions. And everything is designed to support creative flow, efficacy, and distribution. These kinds of moves take some courage when you ’ ve been operating a certain way for a long time. The liberation is in the disruption.

ISTHEREANYTHINGYOUWOULD DODIFFERENTLYIFYOUCOULD TURNBACKTIMEWHENYOU MAKEANYDIFFERENTDECISIONS?

DL:

Well There's some legal advice I would not have followed––I would have gone for more human and fewer legalities. I definitely would have worked with some employees longer to nourish them and give them a better opportunity to find their way on the team I would have taken more vacations.

Part of being a creative with a capital C is that you want to change things all the time. I'm always saying that everything I wrote before 9am today, I’d love to burn down. But really, you just have to keep going and know that what you created in the past is going to meet someone exactly where they need to be met today..

You've got to crush your gimmicks and not ride on what's been working in the past when you yourself are evolving. You have to know that your audience, your customer, your people, they want to grow with you.

The ego self loves to list off all the reasons that we should leave a person or situation. ALL the reasons. Soooo many reasons But we instead we could just pause the criticizing and complaining about and the reasons we ’ re leaving, and why they sucked, or how you fell short and should have known better.Just… don't go there.

Of course there are times for clearing the air. But a lot of the time, we make the situation or someone wrong so that we can feel more “right” about busting a move. And that’s the sour note that relationships don’t need to end on.

Sometimes, when we save the recapitulation we create less negative karma, hurt fewer feelings (including our own) and have buckets more energy for where we ’ re heading. Focus on the pull to something new and move towards it forward.

MOVEFORWARD WITHOUTMAKING ANYONEWRONG.

DOYOUTHINKTHEEGO WILLGETWORSEBEFORE ITGETSBETTERWITHIN THEONLINESPACE?

WHATCANWEACTIVELY DOTOBEPARTOFTHE SOLUTION?

DL:

Well, the shadow self will always flare up to get recognized and seen clearly and loved and integrated into the higher self. So that’s a way of saying, yeah, sometimes things get worse before they get better. Collectively and individually, we “act out” in order to get closer to the truth.

To actively be part of the solution is to live the most authentic lives that each of us can. If we want to heal the collective, we have to heal ourselves So then our responsibility, actually our social activism is focused on creating conditions of healing for ourselves.

I really think the most important role anybody can play right now in their own lives and in society is to make nourishing their nervous system their number one priority

WHATLIGHTSYOUUP RIGHTNOWWITHINTHE ONLINE ENTREPRENEURIAL WORLD?

DL:

I think there's a lot of healing that's going on in memberships. I see it within our own Heart Centered Membership community. People acting on their intention to become more loving, healing, compassionate people, and getting their butts to Zoom classes and social media conversations to do just that! It's really incredible I see so many deep shifts happening over time with our members stories about forgiving people that they thought were unforgivable. Accounts about inner dialogue. Shifting toward a more gentler tone, which of course has massive effects in their relationships and their nervous system.

WHATISYOUROPINIONON MONEYLEDMARKETING/EGOLED MARKETING

DL:

Let me start with saying, the money FIRST approach is a zero sum game. We can be prosperous without focusing on selling, selling, selling, hard, loud, louder, louder. We can be deeply effectual and positively influential without making our power all about the dollars.

Dollars come and go. True service is what increases our power and happiness.

Selling in the wellness space can be a bit… gross. The throughline is, “Look at how much money I made so easily, and you could make too by being of service to other people!” Money first, service second.

I'm all for commerce I'm all for wealth and prosperity and abundance I love the game of entrepreneurship and publishing, but our priorities are f’ed. We're leading with the ego. We're leading with the woundedness. This is the psychology of sales that pokes at the inferiority complex of everybody in the wellness space. It's not sustainable. And I can tell you everything we crave and naturally want is on the other side of leading with the heart.

WOULDYOUCASTA VISIONFORUSSOWE CANBEGINTOSEEIT ANOTHERWAY?

A heart centered business is really driven by virtue. And virtue goes like this. You decide that you want to embody, say, love or compassion or joy or loving kindness. And when you aspire to be that, you are going to think very, very differently. So first you have the Higher Desire

DL:

Then you devote yourself to that. You meditate toward that. You are in sacred movement toward that vision. You pray toward that. And then your soul, your higher conscious is going to help you think higher vibration thoughts and give you higher vibration ideas

Another way to say this is: first you set your intention on the energy that you want to walk through the world with, and then how that gets expressed what many of us call life purpose will become very clear.

WHAT'SCOMINGUPFOR DANIELLELAPORTE?

DL:

We are growing our Heart Centered Leadership programming Really doubling down on our focus to support way-showers and managers. From yoga teachers to high school teachers to parents, we want to help people to lead with the intelligence of the heart.

HOWAREYOU BECOMINGICONIC?

DL:

I actually don't see myself as iconic. I see myself as a seeker. Who obsessively shares what I'm finding along the way. And I'm not so interested in legacy I'm okay if once I die, I'm forgotten. But until that happens, I'm full tilt dedicated to encouraging infinite amounts of people to live lives of loving kindness––from business to partnerships, to how they heal themselves.

FOLLOWDANIELLE

@daniellelaporte

https://daniellelaporte.com

Want to hear more from Danielle? Scan the QR code to hear Jen and Danielle talk about the need to reverse, grow and return to the energy, qualities, and aspects that are sacred and divine to the feminine

EITHER PUSH YOUR limits

I FEAR

J E N U I N E C O N N E C T I O N

SUCCESS

I have feared success for as long as I can remember

Most fear failure when they think of doing something worthwhile. The questions of “what if it doesn’t work” and “how will people judge me ” blow out the flame of some of the world’s greatest ideas Worse yet, it robs people of seeing their potential and how their contribution could have made a significant impact.

I have rarely if ever worry about failing at something I fear not trying more than I do attempting and it not working out. I would be more agitated by always wondering than knowing. I firmly believe that even if it doesn’t work, it will provide a lesson and also fertilize the path I am on After many failed goals, a failed marriage, failed friendships, failed diets, etc , I know it’s not what happens to me but how I lead through it

I have always been able to bet on myself. From a young age, I recognized all I had already overcome in my life which provided the evidence that I am able to pick myself up time and time again It built an unshakeable belief in myself I often ask clients who are feeling stuck to look back and build a case for their resilience and tenacity. You can’t argue that you don’t have the strength to overcome when you acknowledge all you have worked through.

Success however has been a different experience for me I often sink into the worry and anticipation for what people’s expectations of me will be and whether I have what it takes to hold the responsibility of success. Although this fear hasn’t taken my flame, it has at times dampened my fire.

Success holds a level of personal and public responsibility Success means more people, more expectations, more opinions, more opportunity for projections, more team, more income, more to lose. You see what I mean? It has choked me at times But as I am writing this article for you, I have witnessed how the fear of judgement pertains to both sides and really can be the seed for so much of our fear Fear of what people will say if we fail and fear of what people will say when we succeed. I just put this together.

So, as I sit with this and you, I offer this to myself and to us.

It’s not “I don’t care what others think” because I don’t buy into that I say

Let’s discern what people project

Let’s consider the source.

Let’s give a good show.

Let’s believe in ourselves more.

Let’s decide that we will not die with dreams untold.

Let’s not waste time in fear and instead fear the fear itself.

Let’s not let those who are not willing to get in the arena pierce our spirit.

Let’s take advice and perspective only from those who are further ahead

Let’s give hard to love people with compassion and grace

Let’s see what we are made of

Let’s give ourselves more credit for our ability to hold it all.

Let’s get audacious.

Let’s stop spending so much time worrying about what ‘may’ happen.

Let’s care more about providing for our families and creating a gorgeous life.

Let’s disengage with the cult of average

Let’s give God a chance to show us abundance

Let’s trust ourselves more

Let’s remember no one is supposed to grasp our vision if it’s big enough.

Let’s put kerosene on our fire by reminding ourselves of these things It’s fuel for the guts and the glory that entrepreneurship takes and what a life worth living holds

Remember what they say Fear is false evidence appearing real Fear is not real It’s a biological response to protect us from danger. Pursuing our dreams, our potential, our purpose and vision is the furthest thing from danger. The danger lies in staying where we are and never realizing what was possible.

IS WHAT

PEOPLE SAY ABOUT you WHEN YOU ARE Branding NOT IN THE room

COMMON BRANDING MISTAKES

Scary

In today's competitive business landscape, branding plays a pivotal role in shaping a company's identity and influencing customer perception. A wellexecuted branding strategy can be a powerful asset, driving customer loyalty and business growth. However, several common branding mistakes can prove to be expensive blunders, draining a business's financial resources. In this article, we'll explore these missteps and shed light on how they can cost your business money.

1. Inconsistent Branding

One of the most common branding mistakes businesses make is inconsistency across their branding elements. This inconsistency can manifest in various ways, such as using different logo variations, colors, fonts, or messaging across different platforms and marketing materials. This lack of uniformity can confuse customers and dilute the brand's identity.

Cost Consequences: Inconsistent branding can lead to a loss of brand recognition and credibility Customers may not trust a brand that appears disorganized or unreliable. The cost of redesigning and rebranding to fix these issues can be substantial, including expenses for new logos, marketing materials, and website updates.

3. Neglecting Online Reputation

In today's digital age, your online presence and reputation are critical components of your brand. Ignoring or mishandling online reviews, social media interactions, or customer feedback can lead to serious consequences.

Cost Consequences: Negative online reviews and poor social media management can damage your brand's reputation, potentially leading to lost customers and revenue. Recovering from a tarnished online image can require extensive efforts, including reputation management services and advertising campaigns to rebuild trust.

2. Ignoring Target Audience

Many businesses fail to thoroughly understand and cater to their target audience's preferences, needs, and values. A brand that doesn't resonate with its intended audience is unlikely to succeed.

Cost Consequences: Marketing campaigns that don't connect with the target audience are less effective and can result in wasted advertising dollars. Additionally, trying to pivot or reposition a brand to appeal to a different audience can be costly and timeconsuming.

4. Failing to Evolve with the Market

A brand that remains stagnant and resistant to change can quickly become irrelevant. Market dynamics, consumer preferences, and industry trends evolve, and a brand that doesn't adapt risks falling behind.

Cost Consequences: Failing to evolve with the market can result in lost market share and declining revenue. Rebranding or overhauling an outdated brand can be expensive, involving logo redesigns, website updates, and new marketing strategies.

5. Underinvesting in Design and Quality

Cutting corners on design and product quality can lead to a weakened brand image and decreased customer loyalty. Poorly designed logos, packaging, or websites can leave a negative impression.

Cost Consequences: Brands that underinvest in design and quality often struggle to command premium prices and may experience higher customer churn rates. Fixing design and quality issues requires significant financial resources and time.

Effective branding is a long-term investment that can yield substantial returns when executed correctly. However, common branding mistakes can have severe financial consequences for businesses. Inconsistency, neglecting the target audience, ignoring online reputation, failing to adapt, underinvesting in design and quality, and overpromising and underdelivering can all lead to financial setbacks and lost opportunities.

6. Overpromising and Underdelivering

Making grandiose claims in marketing materials and advertising campaigns that the company can't fulfill can harm your brand's credibility and result in customer dissatisfaction.

Cost Consequences: Overpromising and underdelivering can lead to refunds, returns, and lost customers Repairing a damaged brand reputation requires substantial investments in customer service and product improvement.

To avoid these costly branding blunders, businesses should invest in comprehensive brand strategy, research their target audience thoroughly, maintain a strong online presence, stay agile in response to market changes, prioritize design and quality, and always deliver on promises. By doing so, businesses can build a strong and resilient brand that not only attracts customers but also safeguards their financial stability in the long run.

“Lack of uniformity can confuse customers and dilute the brand's identity.”

BECOMING ICONIC the podcast

A celestial Guide Seasonal Chic

Curated, sophisticated, and oh-so-trendy: as autumn leaves paint the landscape with hues of amber and maroon, it’s time to transition our wardrobes to match. Whether you ' re a fiery Aries or a dreamy Pisces, the celestial bodies have something to say about your autumn style. Here, we dive into the mystical realm of zodiac signs to curate fall outfit trends that resonate with each sign’s unique qualities, letting you unlock your fullest sartorial potential this season

Aries

(March21-April19)

Free People Sienna Ankle Boot $198 00

EmpoweringandBold

As a fiery, assertive Aries, why not opt for outfits that make a statement? Think red leather jackets, or perhaps a power suit that screams confidence. Pair with ankle boots for a look that resonates with your natural leadership qualities.

Madewell

Washed Leather Motorcycle Jacket: Brass Hardware Edition $525 00

Good American Good '90s Ripped High Waist Relaxed Jeans $155 00

Micas Knotted Short Sleeved T-Shirt $25 00

Taurus

LuxuriousComfort

As a fiery, assertive Aries, why not opt for outfits that make a statement? Think red leather jackets, or perhaps a power suit that screams confidence. Pair with ankle boots for a look that resonates with your natural leadership qualities.

Coach Tabby Shoulder Bag 20 $350.00

Nordstrom Signature Floral Jacquard Cashmere Sweater $174 85

Abercrombie Curve Love High Rise 90s Relaxed Jean $90

Saint Laurent Geo Color Black Silk Scarf $495 00

(May21-June20)

DynamicDuo

Embrace your dual nature, Gemini, with mix-and-match prints or a stylish co-ord set. Keep things interesting with some edgy accessories like geometric earrings, perfect for conversationalists like you who enjoy a versatile look.

Hey Harper Edie Huggies $57 00

NA-KD Wide Sleeve Knitted Maxi Dress $99 95

Vince Camuto Marza Leather Shoulder Bag $228 00

Sam Edelman Irie Bootie $170 00

Cancer

SoftandNurturing

Soft, cozy fabrics like chenille or velour resonate with your nurturing spirit. Opt for layers, perhaps a flowing cardigan over a delicate blouse, in shades of silver and pale blue to reflect the moon, your ruling planet.

(June21-July22)

Ara Redmond Sneaker $159 95

Mango Bouclé Sweater $27 99

Paige Sasha High Waist Wide Leg Jeans $259

Steve Madden Prince Coat $139

RegalandRadiant

Gold is your color this season, Leo Integrate it into your outfit through luxe accessories or perhaps a bold, golden blazer. The idea is to stand out and shine, much like the sun, which governs your sign.

(July23-August22)

Nadri Modern Luv Small Pear $30.00 Schutz Altina Ankle Strap Sandal $128 95

Elliatt Camo Asymmetric Satin Cocktail Dress $148

Aknvas Hauser Double Breasted Blazer $750

Libra

HarmoniousBalance

As a sign that craves balance, why not pair romantic, flowing dresses with structured blazers? Opt for colors like rose or soft blue, and add a sophisticated handbag to balance out the look.

Jessica Simpson Brixten Over the Knee Boot $99

Never Fully Dressed Coco Wrap Dress $135

Brandon Blackwood Kendrick Trunk $300

Madewell Drapeweave Caldwell DoubleBreasted Blazer $159.99

(October23-November21)

Scorpio

MysteriousandIntense

For Scorpios, the fall season is all about channeling your intensity into your style. Think deep, rich colors like maroon or black, perhaps with a velvet skirt or fitted dress. Add a touch of mystery with some statement jewelry like a bold cuff.

Banana Republic Isha Elastic Cuff $22.50 Vince Panne Velvet Sweater Skirt $185 62

Vince Textured Shirt Jacket $148

Burberry Allostock Leather 70MM Chelsea Booties $990

Sagittarius

(November22-December21)

Zara

TRFLong Denim Skirt $49 90

Madewell

The Signature Poplin Crop Shirt in Plaid $88

Portland Leather Goods Almost Perfect Circle Crossbody $78

AdventurousLayers

Your natural wanderlust calls for comfortable yet stylish attire. Layer a comfy sweater over a plaid shirt and complete the look with a pair of durable boots perfect for your next adventure, even if it's just a stroll through the autumn leaves.

Dr Martens

Audrick Platform Chelsea Boot $200

Capricorn

(December22-January19)

Reformation

Arco Sleeveless Cashmere Sweater $148

TimelessElegance

As a Capricorn, you appreciate timeless pieces Opt for a classic wool coat, perhaps in a dark navy or black, paired with a sleek turtle-neck. Add a sophisticated leather bag as your functional yet stylish companion.

Saint Laurent Medium Cassandra Calfskin Shoulder Bag $3,850

Black Suede Studio Tessa Pointed Toe Pump $328

Masai Copenhagen Piana Pintuck Pleat Pull-On Pants $158

(January20-February18)

Aquarius

Unconventional patterns and unique silhouettes are where you shine, Aquarius. Consider an asymmetrical skirt paired with a graphic tee for a look that's as innovative and unique as you are.

Jenny Bird Faye Hoop Earrings $108

Schutz Mikki Mid Pointed Toe Bootie $168

Micas Asymmetric Pleated Midi Skirt $35

EclecticInnovator

Mango Boat-neck knitted sweater $59 99

Pisces

(February19-March20)

EtherealDreamer

As a Pisces, your dreamy nature calls for ethereal fabrics like silk and chiffon. Opt for pieces in seafoam greens and ocean blues. A pair of ballet flats will complete your romantic, whimsical look.

Mejuri Bold Pearl Huggies $78 Cole Haan

Women's Bridge MaryJane Ballet $150

Ghost London Mari Satin Midi Dress $265

VIP WEEKEND

An immersive white glove experience for the entrepreneur who desires to elevate their brand potency through a marketing genius and her world class agency. Be cared for and serviced as they become the artists who bring your vision to life.

Every detail is curated just for you within these two days of luxury to develop your next iteration for your brand, marketing and sales. This is a very intimate experience that will be the catalyst and spark for the next evolution of yourself and your business.

Step into an opportunity to become your own MUSE through a total brand and business transformation. Be seen, heard and felt globally. Limited spots yearly.

timeline: 2 day retreat ~ one month for all deliverables

inclusions:

2 day in person retreat with Jen

Luxury Accommodations + Meals

Photo + Video shoot

Brand Refresh

Customized Content + Marketing Plan done by Jen

The PODCAST

I DONT BELIEVE IN A CEO DAY

In this Soul Spark episode, Jen delves into a refreshing and innovative perspective on the concept of “CEO Day.” Rather than following the conventional coaching approach, she illuminates a path that leads us to embrace the CEO posture consistently. We unlock a world of limitless possibilities by immersing ourselves in this empowering mindset. Let’s stay committed to growth and momentum as we shift the terminology for growth in business

Jen explores the transformative power of overcoming past experiences. Through candid mentorship and challenging conversations, the narrative delves into the contrast between holding back and expanding one ' s horizons. Drawing an analogy with relationships, the episode highlights the importance of learning from past encounters to set higher standards and regain self-trust. By encouraging listeners to shed the weight of past hesitations, Jen inspires a renewed perspective that fosters personal growth, positive choices, and a vibrant embrace of fresh opportunities.

Jen addresses the prevalent use of "lazy language" in communication, challenging the trend of foul language and overused phrases. Jen emphasizes that impactful thought leaders avoid offensive language, urging listeners to elevate their communication by being intentional with words and expressions. Practical tips, including self-reflection and mindful recording, are provided to improve communication skills. The episode underscores the significance of clear and authentic communication for personal growth and entrepreneurial success.

Jen and Allie discuss the transformative power of entrepreneurship and how to balance building a business with being a mother. They delve into the notion that being a mom should not hinder one ’ s goals and ambitions, emphasizing the importance of reframing situations and embracing the desire to achieve one ’ s dreams while being a parent. Both share their experiences building businesses with kids around them, dismissing the guilt often associated with such pursuits.